Project Summary Customer Canadian Heritage, Monitoring Queue Wait Time Ottawa Day Support trusted to SMATS. Partner SMATS Traffic Solutions, Ottawa Challenge Canadian Heritage plays a vital role can detect both WiFi and Bluetooth Industry in the cultural, civic and economic signals from smart devices carried Crowd Management life of . Yearly they are by people and calculates live wait entrusted with the task of delivering time data. The data is automatically an amazing Canada Day event in the sync’d to SMATS web analytics Challenge Capital City. With the experience platform, iNode™, through GSM - Required a wait time and knowledge from past communication. iNode’s™ MAC monitoring solution for celebrations, Canadian Heritage address matching and outlier Canada Day Events knew they needed enhanced crowd filtering running in real-time -Monitor live outdoor management data. The primary during projects ensures the most concern was to provide timely data accurate information is available. movement of people for staffing management, and The sensors are easy to install, through lineups effectively communicate wait times adjustable for any duration and to attendees for expectation data is easily accessible remotely Solution management. through iNode™. -SMATS TrafficBox™ WiFi & Bluetooth sensor Solution Results -iNode™ data analytics SMATS real-time, portable WiFi & With SMATS TrafficBox™ sensors, web platform Bluetooth traffic sensors and data a monitoring system was analytics platform were chosen as established throughout where the Results the preferred solution to aid lineup would form, using WiFi & -TrafficBox™ sensors worked Canadian Heritage for the event. Bluetooth detection to monitor the seamlessly to collect live SMATS TrafficBox™ sensor was the wait time throughout the day. The wait time data perfect fit for this event, as it is WiFi and Bluetooth sensors -Utilized iNode™ to update battery powered (no power cabling monitor the movement of posted wait time required), and its portability and low individual MAC addresses information to attendees cost is ideal for short period data generated by smart devices. collection. The TrafficBox™ sensors SMATS applies an encryption to

SMATS Traffic Solutions Inc., 7 Bayview Rd., Ottawa, ON, Canada, K1Y 2C5 Tel: (613)417-0309, Fax: (613) 701-4142, email: [email protected], website: www.smatstraffic.com "It was extremely difficult finding a solution for outdoor real-time wait time monitoring. The adaptability of SMATS sensors and the support provided by their team were crucial for the smooth running of our event."

-JEAN-MARC BEAUVALET MANAGER OF TECHNICAL SERVICES each MAC address to ensure individual privacy vehicle traffic, SMATS sensors are programmable to and then records the time each altered address ignore a certain speed range, such as speeds that spends within a specific zone or movement obviously could not be foot traffic. Staff monitored the between two zones. A total of 3 sensors were live wait time information updates on the iNode™ installed along the lineup path, monitoring 2 dashboard and relayed that to the crowd. SMATS smaller links and the combined total line route. systems confirmed the wait times experienced by The SMATS system served multiple purposes on attendants. Canada Day. Firstly it provided real time data to After the event our client was delighted to hear that Canadian Heritage on the wait time to get the data recorded can be exported. They can use this through the access security data to help plan for future events and compare apparatus. This was in turn communicated to efficiency of different crowd management their security partners, ensuring and confirming techniques. Overall, the 2019 Ottawa Canada Day went the flow efficiency of the public through security. smoothly and our client’s needs were met. Secondly it permitted PCH to advise the public on site of the estimated wait time thus facilitating decisions by the public on whether or not to Why did Canadian access Parliament Hill. Heritage choose SMATS From firsthand experience, our client, Canadian Heritage, knew the impact of not having crowd wait- time monitoring tools in place. In past events, they had attempted to implement monitoring technology, but had yet to find a solution that offered live data. Thankfully for event managers, SMATS innovative traffic data technologies are adaptable for a plethora of use cases, including crowd monitoring. Sensor Location and Link/Route Overview Parliament Hill Highlights Advantageously, as the flow of crowds changed, staff could monitor the wait time impacts live on iNode™ . The crowd lineup originated at point 1 and ended at point 3 (Parliament Hill). For the Wait Time Signage and Canada Day celebrations, the surrounding road TrafficBox™ in Ottawa closures allowed for seamless crowd traffic monitoring. Importantly, even if the roads had

SMATS Traffic Solutions Inc., 7 Bayview Rd., Ottawa, ON, Canada, K1Y 2C5 Tel: (613)417-0309, Fax: (613) 701-4142, email: [email protected], website: www.smatstraffic.com