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Home , Dindigul district, Tourism in Tamil Nadu

TOURISM AND CULTURE DEPARTMENT

TOURISM

Demand Number – 29

POLICY NOTE

2012 – 2013

S. GOKULA INDIRA Minister for Tourism

© Government of 2012 Tourism

Demand No. 29

Policy Note – 2012-2013

Contents

Sl. Subject Page No. No 1. Introduction 1 2. World Tourism Scenario 2 3. Tourism in 4 4. 6 5. Sculptures reflect artistic excellence and cultural 8 splendour 6. Vision 9 7. Mission 10 8. Strategies for Development of Tourism 11 9. To ensure quality visitor experience 13 10. Tourist arrivals to Tamil Nadu 14 11. Basic Infrastructure at destinations 14 12. Details of Sanctioned Schemes during 2011-2012 I. Under State Funded Schemes 16 II. Under Part–II Schemes. 18 13. Improvement of Roads 19 14. Development of Roads in Tourism Sector – 20 Schemes Sanctioned during 2011-2012 15. Government of India Assisted Schemes 22 16. Mega Tourism Schemes 22 17. Government of India Assisted Destination 23 Development Schemes – Sanctioned during 2011- 2012. 18. Asian Development Bank assisted Infrastructure 24 Development Investment Program for Tourism (IDIPT) 19. Tourism Products 28 20. Festivals conducted during 2011-2012 38 21. Jallikattu (Bull Taming) 39 22. Human Resources Development a) Guide Training Programme 40 b) Capacity Building Training. 41 c) Hunar Se Rozgar Tak-Skill Development Training. 41 23. Tourist Security Organization 41 24. Publicity and Marketing 42 25. Strategies for promotion of Tourism 45 26. Tamil Nadu Tourism Development Corporation 50 (TTDC) 27. Annexures

I. Tamil Nadu Tourism at a glance. 56 II. Tourist Offices and Tourist Information Centres. 58 III. List of Heritage Towns in Tamil Nadu 61 TOURISM AND CULTURE DEPARTMENT

Demand No.29

TOURISM

POLICY NOTE - 2012-2013

Introduction

Tourism is travel for recreational or leisure purposes. The World Tourism Organization defines tourists as people who ―travel to and stay in places outside their usual environment for not more than one year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited‖.

Tourism is a major growth engine for economic development in terms of providing employment and eradication of poverty. The economic significance of tourism in terms of 1 employment, income, foreign exchange earnings and regional development is a major driving force to place tourism appropriately in development.

The economic liberalization, open-sky aviation policy, luxury cruises, improved surface transport, tourist trains, increased business travel and e-booking facilities have created a paradigm change in the tourism sector. From a mere service industry, tourism has transformed into a major revenue generating industry.

World Tourism Scenario

The World Tourism Organization (WTO) plays a vital role in promoting the development of responsible, sustainable and universally acceptable tourism and is paying particular attention to the interests of developing countries. 2 People in general now view tourism as a way of life rather than a luxury reserved for the affluent and the elite. Tourism has emerged as the largest service industry globally in terms of gross revenue as well as foreign exchange earnings. With rapid developments in the field of transport and communications, the global tourism industry is likely to double in the next decade. The 21st century will see a higher percentage of the total population travelling, especially in developing countries. People, in general, undertake short-distance and long-distance tours during their vacations, subject to their convenience and seasonal conditions. Tourism is the industry of industries and has a great multiplier effect on other industries. Tourism serves as an effective medium for transfer of wealth because here income earned in places of ―residence‖ is spent in places of ―visit‖. 3 Tourism industry is the highest generator of employment. Out of every nine persons, one person earns a living from tourism. For every million rupees of investment, 13 jobs are created in manufacturing industries, 45 jobs in agriculture and 89 jobs in hotels and restaurants. Tourism is considered to be an important area for intensive development for all governments. As the fastest growing foreign exchange earner, especially, in developed countries, it is being given priority. The service providers play a vital role in ensuring a safe and comfortable trip for the tourists.

Tourism in India

India has emerged as the fastest-growing market in Asia in terms of international tourist spending. India has incredible Monuments, Forts, Palaces, Temples, Beaches, Water Falls, Wild Life Sanctuaries, Memorials, Music, Dance and Culture. There is vibrancy of the culture, both ancient and modern. 4 Indian culture is considered to be amongst the world‘s oldest, richest and most diverse. Many travellers have come here and been enchanted by its natural beauty, splendour, beliefs, philosophies and practices. India is one country all men long to see, and having seen it once, would not give up that glimpse for all the wonders of the world. This results in increase in Foreign Exchange Reserves.

The tourism potential of our country, especially in a global context, remains far from realized. Towards realization of this potential, the Ministry of Tourism envisages a target of 12% growth rate in inbound as well as domestic tourists for the 12th Five year Plan period. It is projected that with this growth rate, the sector will generate 2.5 crore additional jobs.

The Tourism Ministry has launched the ―Clean India Campaign‖ recently. The objective of the Campaign is to ensure an acceptable 5 level of cleanliness and hygiene at various public places. It involves sensitizing all sections of the society on the importance of cleanliness and hygiene in public places. The Campaign will be a blend of persuasion, education, training, demonstration and sensitization of all segments of our society.

Tourism in Tamil Nadu

Tamil Nadu is a State with several distinguished tourism genre. It has cerulean mountains, Silver Falls, verdant vegetations, sandy beaches, mammoth monuments, timeless temples, fabulous wildlife, scintillating sculptures and reverberating rural life. It has picturesque spots, continuing heritage, cultural confluence and aesthetic magnificence.

Tourism enhances the performance of the tourism sector in an environmentally and culturally sustainable and socially inclusive manner. This would be reflected in: 6 1. Increase in the Tourist arrivals and duration of stay

2. Distribution of income and benefits from tourism and

3. Enhancement of management of natural and cultural heritage sites, which results in –

 Integrated development of high-priority tourism infrastructure in high potential tourism circuits,

 Enhanced connectivity and improved environment, utilities, and tourist services,

 Improvement of institutional and regulatory frameworks that will ensure coordinated efforts of multiple agencies,  Promotion of environmentally and culturally sustainable and socially inclusive tourism development, 7  Encouragement of private sector and community participation in tourism, and

 Capacity building and human resources development for and destination management through employment generation, poverty alleviation, environmental regeneration, advancement of women and disadvantaged groups.

Sculptures reflect artistic excellence and cultural splendour

Tamil Nadu has its unique culture and abundant tourism potential. Tourists from upcountry and abroad flock the tourist spots throughout the year. The spots get over- crowded during the seasons. Tamil Nadu Tourism has been taking action in providing basic infrastructure like public convenience, rest sheds, drinking water, road improvement (last 8 mile connectivity), parking lot, creation of parks, boat house developments, illumination, etc. for the benefit of tourists.

Vision

 To promote Tamil Nadu as an attractive tourist destination at the International level.

 To preserve the rich cultural heritage and monuments of architectural splendor.

 To make Tamil Nadu number one State in tourism promotion.

 ―Vision Tamil Nadu-2023‖ document was released by the Hon‘ble Chief Minister of Tamil Nadu on 22-3-2012 at . In this document, it is mentioned that the estimated total investment in various projects relating to tourism infrastructure amounts to Rs.10000 crore and it is expected that the foreign tourist inflow would be 1.5 crore by 2023. 9

Mission

 Tourism becomes a vibrant and significant contributor to the sustainable development of the State.

 The State delivers a world-class, yet ethnic visitor experience

 Tourism sector attracts investment, which will be sensitive to the natural environment

 Communities benefit from tourism and value its contribution

 Tamil Nadu is positioned as a visible global brand in tourism

 Our market is enhanced within India

 To enhance revenue generation for the State through tourism and ensure all round development 10

Strategies for Development of Tourism

 Developing major destinations to the level of international standards for attracting foreign tourists.

 Developing less known tourism places, waterfalls and dam sites to attract both domestic and foreign tourists.

 Developing pilgrim centres by providing infrastructure facilities.

 Developing Rural Tourism to generate rural employment and provide alternative tourist attractions.

 Encouraging Medical Tourism by providing quality medical services at affordable cost in the Super Specialty Hospitals. 11  Developing Tamil Nadu as a MICE (Meetings, Incentives, Conventions and Exhibitions) destination to attract group tourists.

 Publicizing the festivals like Pongal, Indian Dance Festival, Chithirai festival, Heritage festival etc.

 To promote Arts, Crafts, Folklore, Rural Cuisine etc. through Tourism.

 Conducting Publicity campaigns in all major cities in India and abroad and participating in the International Travel Marts.

 Encouraging participation of Corporate Sector, Oil companies for increasing certain tourist infrastructure facilities like Adventure Tourism, Cruises, Star Hotels, Resorts, Air-Charter tours, Heli-taxi and wayside facilities close to petrol-pumps. 12  Human Resource Development in Tourism and Hospitality sector by conducting management courses at various educational institutions and training programmes for tourist guides.

To ensure quality visitor experience

The visitor is central to the tourism business. In a highly competitive market, a destination can flourish only by delivering quality service and improving customer satisfaction. Visitor satisfaction can be improved by giving importance to provision of basic amenities in destinations, continuous improvement in services in hotels, restaurants and visitor points, upgradation of visitor facilities in places of interest and overall improvement in upkeep and maintenance. This encourages the tourists to visit the destinations repeatedly and stay for a longer period. 13 Tourist Arrivals to Tamil Nadu

Domestic Foreign Year Tourists Tourists (in lakhs) (in lakhs) 2009 1157.56 23.69 2010 1116.37 28.05 2011 1367.51 33.08

Tamil Nadu is ranked second among the States in attracting foreign tourists and third in attracting domestic tourists. The State also leads in promoting Medical Tourism.

Basic infrastructure at destinations

Tourism department prepares infrastructure plans for major destinations in association with the line departments and experienced consultants. Integration of activities of line departments and local bodies is of prime importance for ensuring quality basic infrastructure at destinations. Action is taken to provide quality infrastructure in all tourist 14 destinations. Review meetings are conducted to ensure that Line Departments implementing schemes with the funds provided by the Tourism Department, complete the schemes in time.

Pilgrimage Tourism attracts a large number of pilgrims and therefore it is essential to provide basic facilities at pilgrim centres. The requirements at Pilgrim Centres, Hill Stations and Tourist Reception Centres are assessed and the following development works are executed under state funded schemes.

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Details of Sanctioned Schemes during 2011-2012

I. Under State Funded Schemes Amount Sl. Name of the Scheme (Rs. In No. Lakhs) 1. Infrastructure Development at 100.00 - Amma Mandapam road walkway Shelter in District 2. Basic Infrastructure Development at 22.00 Elakkuruchi Adaikala Shrine in 3. Basic Infrastructure Development at 137.16 in 4. Basic Infrastructure Development at 43.60 Srivanchiyam in 5. Basic Infrastructure Development at 56.00 Thirukostiyur Sri Sowmya Narayana Perumal Temple in Sivagangai District. 6. Basic Infrastructure Development at 24.78 Ramana Maharishi‘s Birth Place - Tiruchuzhi in . 7. Construction of Dormitory at A/m. 25.00 Balasubramanyar Temple at Ayykudi in District. 16

8. Basic amenities development works 40.00 around the A/m. Marriamman Temple, Irukankudi and A/m. Nindra Narayana Perumal Temple, Tiruthangal in Virudhunagar District. 9. Basic amenities development works 103.98 around the A/m. Rajagopalaswamy Temple, Tiruvarur District, Jambuvanodai Dharga and Muthupettai Lagoon in Tiruvarur District 10. Construction of Tourist Reception 35.00 Centre at Karaikudi in Sivagangai District. 11. Infrastructure facilities at Manamelkudi 38.00 village in Kodiakarai area in Pudukottai District 12. Infrastructure facilities at 16.39 Koluntheeswarar temple in Sivagangai District 13. Construction of Tourist Home at 200.00 Rameswaram in 14. Construction of Tourist Home at 120.00 Thirukadaiyur in District 15. Provision of basic amenities at 25.00 Manalmadha Church in District Total 986.93 17

II. Schemes taken up under Part-II during 2011-2012

Amount Sl. Name of the Scheme (Rs. In No. Lakhs) 1. Construction of Tourist Reception 30.00 Centre in District. 2. Construction of Tourist Reception 32.00 Centre in District. 3. Desilting of Lake in Salem 30.00 District 4. Establishment of Kurinji Flower Park in 15.20 in District. 5. Development of Korkai in Toothukudi 35.00 District. 6. Improvement of Tourist Reception 20.00 Centre at Udhagamandalam in . 7. Improvement of Tourist Reception 30.00 Centre at in Kancheepuram District. 8. Refurbishment of Commissionerate of 28.00 Tourism, Chennai Total 220.20

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Improvement of Roads

Tamil Nadu has the best road connectivity. The roads leading to tourist destinations are improved for the convenience of tourists.

19 Development of Roads in Tourism Sector - Schemes Sanctioned during 2011-2012

Estimate Sl. amount District Details of works No. (Rs. in lakhs) 1. Thenthiruporai – Aeral Salai (0/0 – 1 / 4 km) 55.00 1. Thoothukudi Development 2. Ayathurai –Mangala- kurichi Road 150.00 (0/0 – 1/8km) Extension and Developments 3. Thiruvaigundam Bus Stand – Road 25.00 (0/0 – 0/2km) Extension and Development 2. Coimbatore Mettupalayam – Nelliturai Road (1/6–4/0km) 80.00 Developments (Vana Bhadrakali Temple Road) 3. Bhavani – Anthiyur - Kollegal Road – 27.00 Gurunathaswamy Kovil Road (0/0 – 1/6 km) Development 4. Dharmapuri Hogenakkal–Pennagaram, Dharmapuri–Tirupathur 25.00 (9/2–9/8 km) Road– construction of safety wall 20

5. Kottayankadu – Ukkadai – Kollukkadu Road (11/0 – 25.00 13/6km) Development 6. Nagapattinam 1. Perumalai – Thillaiyadi - Thirukkadaiyur Road 28.00 (3/4–6/0 km)

Development

2. Sikkal Arulmigu

Singaravelan kovil – 21.57 East Car Street – Provision of cement Road 7. Cuddalore – Picha varam Tourist Circuit – 90.00 Road Development (3/2 – 6/4km) 8. Kancheepuram 1. Mamallapuram Bus stand and Pada salai 8.00 Development 2. Thirukkazhukundrum to 80.00 Mamallapuram Road Development 9. Virudhunagar Arulmigu Thiruvannamalai Kovil (Thenthirupathi) 160.00 Grivalapathai – Road (3 km) Development 10. Sivaganga 1. Piranmalai – Varpattu Road Development 65.00 (0/0 – 3/0 km) 2. Piranmalai – Varpattu 70.00 Road Development

(3/0-6/2 km) 21 3. Malaikolundeeswarar 23.00 Kovil Road (0/0–3/0km) Development 4. Kandadevi Kovil salai 60.00 (0/0–0/850 km) and Devakottai–Pudur Road Development Total 992.57

Government of India Assisted Schemes

The Ministry of Tourism, Government of India has been assisting the State for the development of tourist infrastructure through the Central Financial Assistance Schemes.

Mega Tourism Schemes

Major tourist destinations are attracting lakhs of tourists. During the tourist season and auspicious occasions, the tourist flow is beyond the carrying capacity of the place. It is necessary to provide integrated infrastructure to sustain the requirements. Infrastructural facilities are provided with Government of India 22 funding under the Mega Tourism schemes. Four such schemes are under implementation in Tamil Nadu. They are as follows:

Sanctioned Sl. Amount Name of the Scheme No. (Rs. in Crores) 1. Development of 12.55 2. Development of Rameswaram 10.00 3. Development of Kanniyakumari 13.76 4. Development of Thanjavur Palace 14.75

Government of India Assisted Destination Development Schemes - sanctioned during 2011-2012 (Rs. in lakhs) Sl. Amt. Amt. No Name of the Project sanctioned released . so far 1 Development of 365.00 292.00 Botanical Garden at Yercaud in 2 Development of Vaigai 459.39 367.51 Dam in 23 3 Development of Park 456.00 364.80 arrangements in Jedarpalayam in Namakkal District 4 Development of 358.97 287.17 Thiruvanaikkaval in Tiruchirapalli District 5 Development of Kallanai 408.00 326.40 in Total 2047.36 1637.88

Asian Development Bank assisted Infrastructure Development Investment Program for Tourism (IDIPT)

The Infrastructure Development Investment Program for Tourism was approved by ADB as a Multi-tranche Financing Facility (MFF) for Tamil Nadu. The Investment Programme targets enhanced economic growth and provision of livelihood opportunities for local communities through tourism infrastructure development. The Investment Program consists of five components viz., 24 (i) Quality Enhancement of Natural and Cultural Attractions

(ii) Urban Infrastructure and Service Improvement

(iii) Connectivity Improvement and Signages

(iv) Community-based activities and

(v) Capacity Development, Community Participation and Project Management.

The Asian Development Bank (ADB) has formulated the Technical Assistance (TA) program to enhance the capacities of tourism department and other associated implementing agencies in Tamil Nadu. The Project will strengthen the tourism sector in the State which will be measured by the increase in arrivals, length of stay of tourists in the destinations and increased spending of tourists. All these are expected to result in additional employment, economic development and improved living 25 conditions for the local population, including the poor.

Total outlay of ADB assisted Project is US$ 100 million (Rs.500 Crores approximately) for the period of five years. The Project will be funded through the assistance of ADB to an extent of 70% (Rs.350 Crores) and balance 30% (Rs.150 Crores) through States funds.

The following two Circuits have been selected for strengthening tourist infrastructure:

1. East Coast Circuit - (Pilgrimage and Heritage Circuit) covering Kancheepuram, Cuddalore, Villupuram, Tiruvannamalai, Nagapattinam, Tiruvarur, Thanjavur, Pudukkottai and Tiruchirappalli Districts.

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[ 2. Southern Circuit - (Pilgrimage and Eco Circuit) covering Madurai, Theni, Dindigul, - nathapuram, Sivagangai, Virudhunagar, Tirunelveli, Thoothukudi, Kanniyakumari Districts and area.

[ The East-Coast Circuit will be taken up first, followed by Southern Circuit. ADB Team has identified nine Sub-Projects and submitted Sub-Appraisal Reports (SAR) for East Coast Circuit for implementation in Phase-I. [ The State Government has issued orders constituting the ‗State Level Steering Committee‘ under the Chairmanship of Minister for Tourism and ‗Empowered Committee‘ under the Chairmanship of the Chief Secretary, for the speedy implementation for the ADB assisted Projects. The Project Loan Agreement has been signed by the State Government with the Asian Development Bank on 2-4-2012 at New Delhi. 27 Tourism Products

Tamil Nadu is a multi destination State with multifarious tourist attractions. The State has many options for a discerning tourist. The following important segments are being given special attention.

[ a) Pilgrimage Tourism The places of worship are symbols of spirituality and more importantly, of national integration and communal harmony. They are year round destinations. Temples in Tiruchi, Madurai, Chidambaram, Rameswaram, Tiruvannamalai, Thanjavur, Kumbakonam, Nagapattinam and six abodes of Lord Murugan attract a large number of domestic and foreign tourists. Pilgrims invariably come in groups. These centres serve as excellent marketing tools for Tourism Department. Better infrastructure facilities at places of worship would definitely go a long way in attracting more 28 pilgrims and tourists. Hence, Tourism Department gives priority to provision of infrastructure facilities and basic amenities at pilgrim centres.

b) Heritage Tourism

The rich cultural heritage of the State is one of the important tourist attractions. The State Government has already declared 49 places in Tamil Nadu as Heritage places. The tourists, particularly the foreigners have a special liking for Tamil Nadu because of its art, culture, architecture, traditional crafts, cuisine etc. The festivals, particularly, the music and dance festivals during December–February attract a large number of foreign tourists. Tamil Nadu‘s traditional food, particularly in , Madurai, Tirunelveli and Kongu regions provide a varied taste and forms an attractive factor to enhance tourist arrivals. Tamil Nadu Tourism Department is conducting Indian Dance festival, Chithirai festival, Summer festivals and Cultural 29 festivals to cater to a large number of domestic tourists as well as foreign tourists. To improve the infrastructural facilities at Heritage Tourism centres, Government has issued orders sanctioning schemes at the following places:

Schemes sanctioned during 2011-2012

Sl. Amount No. Name of the Scheme Sanctioned (Rs.in lakhs) 1. Construction of Tourist Reception 30.00 Centre at Mamallapuram 2. Development of Korkai Ancient Port 35.00 in 3. Construction of Tourist Reception 35.00 Centre, Karaikudi

c) Eco-Tourism

A separate Eco-Tourism Wing is functioning in TTDC to promote sustainable eco-tourism by integrating facilities at the Hill Stations, Waterfalls, Forests, Bird Sanctuaries, Wild Life Sanctuaries and National Parks for the 30 benefit of Tourists. Various packages are developed to promote Eco-Tourism in the State on sustainable basis without disturbing environment and wild life. The following are the schemes implemented to promote Eco Tourism.

[[ Schemes sanctioned during 2011-2012

Sl. Amount No. Name of the Scheme Sanctioned (Rs. in lakhs) 1. Development of Botanical Garden at 365.00 Yercaud 2. Development of Kolli Hills in 274.33 Namakkal District 3. Desilting and beautification of 87.00 Yercaud lake 4. Provision of infrastructural facilities 58.88 at the Lagoon in Muthupet 5. Establishment of Kurinji Park at 15.20 Kodaikanal 6. Tourist Reception Centre at 20.00 Udhagamandalam

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d) Rural Tourism Development of “Rural Tourism” is undertaken with the assistance of Government of India and United Nations Development Program. Government of India funds hardware (infrastructure) component; United Nations Development Program funds software (Capacity building training) component and it is implemented with the assistance of local NGOs. Eighteen Rural Tourism Projects including Chettinad (Sivagangai District), Thadiyankudisai (), Kurangani (Theni District), Kazhugumalai (Thoothukudi District), Theerthamalai (), Thirukurungudi () have been funded with a total outlay of Rs.6.21 Crores so far. Foreign Tourists show special interest to understand rural life. Rural Tourism enables exposure of children brought up in urban areas to rural life and ensures rural livelihood. Rural Tourism Clusters comprising 5 to 7 villages specializing in art, handicrafts, culture are 32 identified in the districts. To promote rural tourism cluster in Chettinad area in Sivagangai District, Ministry of Tourism, Government of India has prioritized this scheme for implementation during 2012-13.

e) Medical Tourism Tamil Nadu is one of the leading Medical Tourism Destinations. Skilled Medical Professionals, well-equipped Corporate Hospitals, less waiting time and reasonable cost for treatment are the major advantages to promote Medical Tourism in our State. Medical Tourism is promoted in co- ordination with the leading hospitals in the State. Similarly, Wellness Tourism comprising , , ayurveda, spa and nature cure is promoted in co-ordination with reputed institutions. Government has issued orders constituting a Core Committee for promotion of Medical Tourism and Wellness Tourism. 33 f) Adventure Tourism

Adventure Tourism is promoted to attract adventure seeking youth. The trekking programmes are conducted at identified trekking routes in Nilgiris, Kodaikanal, Yercaud and Elagiri. Paragliding programme is conducted at Elagiri during summer. Speed boats, Water Scooters and Banana Boats have been introduced at Mudhaliarkuppam Boat House. Boating facility has been introduced at Elagiri, Kolli Hills and Naganakulam in Madurai. Tourism Department is engaged in the process of introducing Water Sports such as Water- skiing, Wind-surfing, Yachting, Cruising through Speed Boats etc. along the East Coast at places - Kovalam, Mudhaliarkuppam, Poompuhar and Tharangambadi.

g) Responsible Tourism

The carrying capacity of popular tourist destinations is up to the brim. Hence, lesser known tourist spots are popularized. The local 34 communities, waste management, sustainability of ecology and environment are kept in mind to ensure positive and sustainable growth while promoting tourism. A study of the carrying capacity of eco tourism centres will be done and the tourist flow will be optimized. Seasonality factor for core destinations like , Kodaikanal will be reduced so that the tourist flow is spread over a longer period. During off season at Hill stations, facilities will be offered for conducting corporate meetings, trainings, wellness programmes etc.

Thirty two lesser known tourist centres identified in the State are given special attention to provide basic infrastructure facilities through Government and private initiatives. This will ease the pressure on major destinations during season time and more destinations in various districts will find a place in the tourism map. , , Kolli Hills, Pulicat, Tranquebar (Tharangambadi), Pichavaram, Thirukkadaiyur, Hogenakkal, Megamalai, 35 Kodiveri Dam, , Sikkal and Srivilliputhur have become popular tourist destinations.

h) Cultural Tourism Fairs and Festivals

Tamil Nadu has emerged as the ‗Cultural Hub‘ and Chennai has become the ‗Cultural Capital‘ of the country. Foreign tourists are evincing keen interest in the cultural heritage and festivals of Tamil Nadu. The art and crafts, silk and spice are also liked by foreign tourists. The silk route and spice route have linkage to ancient trading.

The Indian Dance Festival conducted for a month during December-January at Mamallapuram brings all important classical and folk dance forms of the country to one stage. This festival not only attracts foreign tourists in a big way but also encourages them to stay for a longer period. Similarly, the music and dance 36 programmes conducted at Chennai, Chidambaram, Thiruvaiyaru and Thanjavur attract a large number of tourists.

The fairs and festivals are highlighted to attract tourists. Summer festivals are conducted at important hill stations – Ooty, Kodaikanal, Yercaud, Elagiri, Kolli Hills, Kalvarayan Hills, Javvadhu hills and Megamalai. The Chithirai festival at Madurai, Vaikunda Ekathesi at Srirangam, National Tourism Festival at Kanniyakumari, Tea and Tourism festival in Nilgiris are conducted by the tourism department to attract tourists.

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Festivals conducted during 2011-12 a) Festivals organised with the financial assistance of Ministry of Tourism, Government of India and the State Government

 Indian Dance Festival at Mamallapuram

 National Tourism and Cultural Festival at Kanniyakumari b) Festivals conducted with the financial assistance of the State Government

The following annual events showcase the cultural heritage of Tamil Nadu .

. Pongal Tourist Festival . Tea and Tourism Festival, Udhagamandalam . Chithirai Full Moon Festival, Poompuhar . Kattabomman Vizha, Panchalankurichi . Salangai and Bhagavatha Mela, Thanjavur . Mango Festival, Krishnagiri . Summer Festival at all Hill Stations 38 . Kandhoori Festival, . Saral Thiruvizha, . Thirpparappu Vizha, Kanniyakumari District . Aadipperukku Vizha, Hogenakkal . Festival, Velankanni . World Tourism Day in all tourist centres . Dasara Festival at Palayamkottai (Krishnapuram) . Sathaya Vizha, Thanjavur . Deepam Festival, Thiruvannamalai . Vaigunda Eakathesi Festival, Srirangam . Indian Dance Festival, Thanjavur . Folk Dance Festival, Gangaikondacholapuram

Jallikattu (Bull Taming)

Jallikattu in Southern districts attracts a large number of tourists. Tourism Department is taking action to strengthen the infrastructure at the popular ‗Jallikattu‘ places to ensure safety for the tourists.

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Human Resources Development a) Guide Training Programme

Guides play a vital role in tourism promotion. They are responsible for projecting the right image of the country, giving factual information, caring for the safety of the tourists and ensuring their pleasant stay.

Tamil Nadu Tourism in co-ordination with the Anna Institute of Management, Chennai conducts Guide Training Programmes for the unemployed youth and retired govt. officials. Identity cards have been given to the 264 trained Guides so far. During 2012-13, Guide Training will be given for 482 persons.

b) Capacity Building Training

Training is imparted for the local community in Rural Tourism Sites, Front Office Staff in Corporate Hotels, Drivers of Taxies and Auto-rickshaws and the personnel handling tourists at Airports and Railway Stations. 40 c) Hunar Se Rozgar Tak – Skill Development Training

Under Hunar Se Rozgar Tak scheme of Government of India, skill development training is imparted in Hospitality Sector through Catering Institutes. So far 3337 persons have been trained in Food Craft and Culinary arts, House Keeping, Room Service etc. by the Government Catering Institutes at Chennai and Trichy.

Tourist Security Organization

Tourist Security Organization is functioning in the Tourism Department. It has a Chief Tourist Warden stationed at Chennai to co-ordinate with the Station Tourist Wardens at five centres, namely, Mamallapuram, Rameswaram, Kanniyakumari, Kodaikanal and Udhagamandalam. Each centre has 5 Wardens. The existing strength of 30 Wardens will be increased and women will also be 41 recruited for each centre. It will be expanded to other important tourist centres. Five two wheelers have been provided to the Tourist Security Wardens.

[ Ministry of Tourism, Government of India encourages the establishment of Tourist Security Organization and has appreciated the lead role played by Tamil Nadu Tourism. Performance of the Tourist Security Organization has been well appreciated by the visiting tourists and local public and it has been published in print media.

Publicity and Marketing The unlimited tourism potential of the State needs to be highlighted internationally, so that the Tourist arrivals can be increased manifold. A publicity blitzkrieg has to be undertaken to popularize our tourist attractions. FAM tours (familiarisation tours) will be conducted for Travel writers and Tour 42 operators. Charter flight operators and Cruise operators will be actively involved.

A large number of Tourists are coming from , Malaysia, South Africa, Mauritius, UK, USA, Germany, France, Belgium, Italy, Spain, Israel, Russia, Netherlands, Scandinavian countries, Australia and New Zealand. An aggressive marketing campaign in these countries can make a major impact in realizing the tourism potential.

At International Travel Marts, all important members of travel and hospitality industry congregate under one roof. Tourism Department promotes the destinations at these Marts. Tamil Nadu is ranked second in foreign tourist arrivals. Special efforts are taken to attain number one position. Tamil Nadu will be showcased in major International Travel Marts like International Tourism Bourse (ITB-Berlin-March 2013) and 43 World Travel Market (WTM-London-November 2012).

Marketing meets are planned in source countries – Netherlands, Switzerland and France in co-ordination with India Tourism. Familiarization Tours for overseas Tour Operators and Travel Writers will be arranged to promote Tamil Nadu.

According to India Tourism Statistics for the year 2010, 11.16 crore domestic tourists and 28.05 lakh foreign tourists have visited Tamil Nadu. The tourist arrivals have further gone up in the year 2011. 13.68 crore domestic tourists and 33.08 lakh foreign tourists have visited the State in 2011. The State Tourism Department is taking action to increase the tourist arrivals and also the period of stay. Road Shows will be conducted to promote domestic tourism in major States namely, Gujarat, Maharashtra, West Bengal, Rajasthan and Uttar Pradesh during 2012-2013. 44 Strategies for promotion of Tourism Announcement made by Hon’ble Chief Minister on 18-12-2011

G. O. No.(4D)1, Tourism and Culture (T1) Department, dated 23-9-2011 has been issued for promotion of Tourism in the State by implementing the following 7 strategies.

1. Development of Tourism Parks. 2. Development of Rural Tourism Clusters. 3. Integrated Development of Tourist destinations / Circuits / Cities. 4. Skill Development. 5. Wayside Amenities Centres. 6. Clean Toilet Campaign. 7. Promotion of Heli Tourism, Cruise Tourism and Cable Car Project

45 Sl. Action No. Points Action Taken Report

1 Development Two suitable sites have been identified. of Tourism One near Mamallapuram in Parks Kancheepuram District and another one in Trichy District for development of Tourism Parks under Public Private Partnership (PPP) mode. Government of India will appoint State Level Consultant (SLC) to prepare Detailed Project Reports (DPR) and identify Private Partners for implementing the Project. 2 Develop- Rural Tourism Clusters have been ment of Rural identified in 7 districts. Tourism Sivaganga Chettinad area – Karaikudi, Clusters Pillayarpatti, Kanadukathan, Athangudi (To be implemented during 2012- 2013 with an outlay of Rs.11 crores under Government of India funding) Thanjavur Kumbakonam, Swamimalai, Dharasuram, Patteeswaram, Nachiyarkovil area Tirunelveli Kallidaikurichi, Ambasamudram, Papanasam, Mundanthurai area Kanniya- Suchindram, , kumari , Udhayagiri, Thengaipattinam area. 46 Madurai Algarkovil, Pazhamudhirsolai, Melur, Narasingampatti areas. Coimbatore , Anaimalai, Azhiyar area.

Namakkal Kolli Hills area

3 Integrated (i) Two circuits namely – East Coast Develop- Circuit (Pilgrimage and Heritage) and ment Southern Circuit (Pilgrimage and of Tourist Eco Circuit) are to be developed with Destinations / the assistance of ADB Loan; Circuits / Estimated cost will be Rs.500 crores Cities. (ADB Loan 70% + Tamil Nadu Govt. 30%). Agreement was signed on 2-04-2012. (ii) Trichy-Kumbakonam-Mayavaram- Virudhachalam-Trichy Mega Circuit will be financed under Central Financial Assistance (CFA) with an outlay of Rs.50 crores during 2012-13. Destinations along this Mega Circuit will be developed. 4 Skill a) Guide Training Programme: Development Guides play a vital role in Tourism Promotion. Tamil Nadu Tourism in co-ordination with Anna Institute of Management, Chennai and Rural Development Department conducts Guide Training Programmes. 264 persons have been given guide training so far. Another training programme will be conducted during 2012-2013. 47 b) Capacity Building Training: Training Programmes for the youth in capacity building such as Food and Beverages Production, Food Services, etc. are organised in the Government Institutes – Institute of Hotel Management at Taramani (Chennai) and Thuvakkudi (Trichy). Many private institutes are also conducting capacity building certificate courses and training programmes. Further, youth upto age of 28 will be trained in driving, through driving schools during 2012-2013 as per the guidelines issued by the Ministry of Tourism, Government of India. Broadbasing of skill development training to cover ITIs and Polytechnics will be considered during XII Five Year. 5 Wayside The State Highways Department and Amenities the District Collectors have been requested to identify suitable lands on Centres. the National Highways, State Highways and Major District Roads (MDS) for providing Wayside Amenities under Public-Private Partnership during XII Five Year Plan Period (2012-2017). Government has issued G.O.Ms. 4(D) No.1, dated 23-9-2011 in this regard. Government of India will finance 2 projects during 2012-2013. 48 6 Clean Toilet Tourism Department is formulating an Campaign. Action Plan to provide toilets and rest rooms of high standards at all Tourist centres through PPP mode. Government of India have agreed to finance this scheme during 2012-2013 under Clean India Campaign.

7 Promotion of Helicopter Corporation of India (Pawan Heli Tourism, Hans) and Heli Taxi operators are contacted to operate Heli Taxi Cruise connecting important Tourist Tourism and destinations like Udhagamandalam, Cable Car Kodaikanal and Rameswaram etc. Project. Cruise Tourism will be promoted in association with Chennai Port Trust and Thoothukudi Port Trust. Many luxury Cruise like P & O, Royal Caribbean, Royal Norwegian luxury liners are frequently coming to our Ports. Action is being taken to establish Chennai Marina to promote Water Sports and Water Taxis. Suitable sites are identified for promotion of Cable Car Project.

49

TAMILNADU TOURISM DEVELOPMENT CORPORATION (TTDC)

TTDC was incorporated on 30.6.1971 with the objective of providing infrastructure in all the major Tourist destinations in the State. It made a modest beginning with 5 Government Bungalows and a fleet of two Coaches. TTDC has made rapid strides over the years and is at present having a chain of 55 Hotels and a fleet of 23 Coaches. TTDC is operating Youth Hostels in all major Tourist destinations including Uthagamandalam, Kodaikanal and Yercaud. Dormitory accommodation is provided in the youth Hostels to budget tourists and students at affordable cost even during peak Summer Season.

Hotels

TTDC is at present operating 25 Hotels. TTDC has already upgraded 506 Rooms out of 777 Rooms in these 25 Hotels. Action is taken to upgrade the remaining Rooms in a phased manner. 50 TTDC has taken initiatives for booking of rooms in TTDC Hotels and Tours by the Tourists through their Mobiles. This will be launched shortly. Action is taken to outsource the House–Keeping activities in all TTDC Hotels.

E-Governance initiative in TTDC

TTDC has earned the distinction of being the first State Tourism Corporation to introduce on-line booking of Tours and Hotels. TTDC has earned a sum of Rs.280 lakhs through on-line bookings during 2011-12 compared to Rs.215 lakhs during the previous year.

Boat Houses

TTDC is having Boat Houses at Muttukadu, Mudaliarkuppam, Pichavaram, Yercaud, Kodaikanal, Courtallam, Ooty and . TTDC had launched a 32- seater Cruiser at Boat House, Mudaliarkuppam on 12.1.2012. Action is being taken to replace old Boats with new Boats. To ensure safety of the passengers, wearing of Life 51 Jackets has been made mandatory during Boat rides in all the Boat Houses of TTDC.

Transport Division

TTDC is at present having a fleet of 23 Coaches and is operating Tours ranging from half- a-day to 15 days. More than 30 Tours are organized for the benefit of Tourists. TTDC is also organizing LTC Tours for the benefit of Government employees availing LTC facility. Action is being taken by TTDC to introduce new Coaches with all facilities.

Special Package Tours

Rashtriya Mathyamik Shiksha Abhiyan (RMSA) Scheme

TTDC had organized Special Package Tours for School Teachers under Rashtriya Mathyamik Shiksha Abhiyan (RMSA) Scheme during February and March 2012, fetching a revenue of Rs.3.09 crores in co-ordination with the School Education Department. 52 Apart from the regular Package Tours, TTDC is also organizing tailor-made Package Tours for various groups of Tourists catering to their specific requirements. Special Package Tours are organized for the Corporate Sector and also for the group Tourists from Malaysia.

Introduction of new Tours

In addition to operation of regular Tours to various Tourist destinations by TTDC, the Government has issued orders for launching the following 10 new Tours for the benefit of Tourists during 2012-2013.

1. Tour to Nagarathar Temples 2. Tour to Divya Desam Temples in Kancheepuram and Thiruvallur Districts.

3. Tour to Thirukkadaiyur Temple 4. Tour to Thiruvudai Amman, Vadivudai Amman and Kodiyudai Amman Temples.

5. Madurai City Tour 6. Tiruchi City Tour 53 7. Tour to Courtallam and nearby areas 8. Tour to Yelagiri Hills 9. Tour to Kolli Hills 10. Freedom Fighters‘ Circuit Tour

These Tours will be launched shortly.

Fair Division

The 38th India Tourist and Industrial Fair was inaugurated on 3.1.2012. The welfare schemes and development programmes of the State Government were exhibited by various Government Departments through attractive working models. The Fair earned an all time high operating profit of Rs.2.54 crores, compared to previous year‘s profit of Rs.2.06 crores.

Financial performance

The turnover of TTDC has increased to Rs.101.60 crores during 2011-12, compared to the turnover of Rs.92.72 crores achieved during last year (2010-2011) thereby registering a growth rate of 10%. 54 The net profit for the year 2011-12 is estimated at Rs.10.69 crores compared to the net profit of Rs.2.64 crores achieved during last year (2010-2011), registering a quantum leap of 305 % in profitability.

S.GOKULA INDRA Minister for Tourism

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55 ANNEXURE - I

Tamil Nadu Tourism at a glance

1. No. of Tourist Offices : 24 (18 in Tamil Nadu & 6 in other States)

2. No. of Tourist Information Centres : 23 (17 in Tamil Nadu & 6 in other States)

3. No. of World Heritage Monuments : 5

4. No. of Monuments maintained by State Archaeology Department : 85

5. No. of Monuments maintained by Archaeological Survey of India in Tamil Nadu : 247

6. No. of Forts : 11

7. No. of Museums : 21

8. No. of Temples maintained by Hindu Religious and Charitable Endowment Board : 38436

9. No. of Major Ports : 3

10. No. of Major Hill Stations : 12

11. Second longest Beach : Marina (Chennai) 13 kms.

12. Highest Peak in Tamil Nadu : (2636 mtrs)

13. No. of International Airports : 1 56 14. No. of Domestic Airports : 6

15. Total length of Railway line in Tamil Nadu : 3941 kms.

16. Total number of Youth Hostels : 7

17. Total number of TTDC Hotels : 55

18. Total number of Boat Houses : 9

19. Total number of Coaches : 25

20. Total number of Telescope Houses : 3

21. Amusement Parks : 23

57 ANNEXURE – II

Tourist Offices and Tourist Information Centres

Tourist Offices in Tamil Nadu:

1. Chennai 2. Kanniyakumari 3. Udhagamandalam 4. Kodaikanal 5. Mamallapuram 6. Madurai 7. Rameswaram 8. Thanjavur 9. Tiruchirappalli 10. Tirunelveli 11. Salem 12. Dharmapuri 13. Chidambaram 14. Poompuhar 15. 16. Coimbatore 17. Karaikudi 18. Tiruvannamalai

58 Tourist Offices in other States:

1. New Delhi 2. 3. Kolkata 4. Goa (Panaji) 5. Jaipur 6. Agra

Tourist Information Centres in Tamil Nadu:

a) Airports

1. Chennai (International terminal) 2. Chennai (Domestic terminal) 3. Madurai 4. Coimbatore 5. Tiruchirappalli

b) Railway Stations

1. Chennai (Central) 2. Chennai (Egmore) 3. Madurai 4. Coimbatore 5. Rameswaram 6. Tiruchirappalli 7. Tirunelveli 59 c) Bus Stand

1. Chennai Metropolitan Bus Terminus, Koyambedu

d) Other Places

1. Gudalur (The Nilgiris District) 2. Hotel Tamil Nadu Complex, Thanjavur 3. Panchalankurichi (Thoothukudi District) 4. Ramanathaswami Temple premises, Rameswaram

Tourist Information Centres in other States

Place State

1. Railway Junction, Bengaluru 2. Hyderabad Andhra Pradesh 3. Thiruvananthapuram 4. Ahmedabad Gujarat 5. Bhubaneswar Orissa 6. Lucknow Uttar Pradesh

60 ANNEXURE – III

List of Heritage Towns in Tamil Nadu

Sl. Heritage Town District No. 1. Kancheepuram 2. Mamallapuram Kancheepuram 3. Sriperumpudur 4. Chidambaram 5. Pichavaram 6. Marudhur Cuddalore 7. Kurinjipadi 8. Marakkanam 9. Thiruvanthipuram 10. Rameswaram 11. Vaalinokkam Ramanathapuram 12. Sethukkarai 13. Srirangam Tiruchirappalli 14. Srivilliputhur Virudhunagar 15. Thanjavur Thanjavur 16. Kumbakonam

61 17. Gangaikonda Ariyalur Cholapuram 18. Madurai Madurai 19. Dindigul 20. Tiruchendur Thoothukudi 21. Thiruthani Thiruvallur 22. Thiruvallur Town 23. Kanniyakumari 24. Padmanabhapuram Kanniyakumari 25. Kolachal 26. Tiruvannamalai Tiruvannamalai 27. Gingee

28. Parikkal Villupuram 29. Thiruvakkarai 30. Chettinad 31. Karaikudi 32. Idaikattur Sivaganga 33. Pillayarpatti 34. Kalaiyarkoil 35. Navathirupathigal Places: i) Thirukkalur ii) Kurumbur Thoothukudi 36. Manappadu 62

37. Tranquebar

38. Poompuhar 39. Nagore Nagapattinam 40. Velankanni 41. Courtallam Tirunelveli 42. Tirunelveli 43. Tiruchengode Namakkal 44. Perur Coimbatore 45. Bhavani Erode 46. Sithannavasal 47. Avudayarkoil Pudukottai 48. Thirumayam 49. Viralimalai

63