Barbie Joins the Princess Convergence Lisa Orr
Diɲ erence That Is Actually Sameness Mass-Reproduced: Barbie Joins the Princess Convergence Lisa Orr The Disney princess line began in 1999 with the Like the incongruous group of princesses that unlikely premise of lumping eight princesses together began it all, the sudden explosion of princess material as a single brand to be marketed, despite their can best be managed as one unit, one grand text differences of race, centuries, and even species. Out to decipher. Princess culture includes a vast array of this disparate assortment of characters grew an of material objects and media representations, but even more widely varied line of merchandise. Snow also marketing rhetoric and weighty expert studies White, Jasmine, Belle, Pocahontas, Mulan, Ariel, of children as consumers. In addition, even the most Cinderella, and Aurora can now be found, together fragile-seeming princesses carry the weight, not just or in select groupings, on clothing, video games, lip of Disneys constructions, but also of the hundreds of balm, booksaltogether, more than 25,000 different years prior of princess folklore, all strangely intermixed products (Orenstein). Theorists of childrens culture call with contemporary notions of beauty, body image, this convergence, and note that it is hardly accidental and race. The princess text, then, binds together a (Goldstein, Buckingham, and Brougere 2). Integrated complicated, interrelated web of texts, some of which marketing means that companies simultaneously appear to contradict each other. release related products in multiple formats, from When Barbie rst entered princess culture, two digital to print to collectibles. These expanded, years after the introduction of the Disney princess interdependent products cannot be examined in line, she seemed to offer a challenge to the princess isolation, for every text (including commodities such narrative.
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