REPORT

www.cmsindia.org 2007-11

MAKING A DIFFERENCE...

20 years of path breaking Research, Advocacy and Capacity building in Social Development, Environment, Communication, Media and Transparency issues to work towards a vision of Equitable Development & Responsive Governance.

The CMS Edge CONTENTS

Experts: Research, Advocacy and Capacity Building teams include From the Chairperson’s Desk 1 full-time professionals with expertise and experience in wide range of subjects. CMS at a Glance 2 Leadership 10 Resources: State-of-the-art research, documentation, data services and training facilities across three campuses in Delhi, Noida and Thematic Teams 14 Hyderabad. CMS Social 14 Coverage: A network of field researchers across the country and CMS Environment 20 a fully-equipped National Office in New Delhi and a Regional office in CMS Communication 32 Hyderabad, in addition to a strong contact base across globe. CMS Transparency 38 Specialist Teams: CMS Social, CMS Environment, CMS Functional Teams 42 CMS Core Communication, CMS Transparency, CMS Media Lab, CMS Survey, CMS Advocacy and CMS Academy. CMS Survey 42 Competencies CMS Media Lab 46 Unique Methodologies: Developed rigorous, CMS Academy 50 • Monitoring and customised research & evaluation methodologies to study complex and CMS Advocacy 54 dynamic issues. Evaluation Operation Teams 64 Beyond Research: Specialise in organising workshops, CMS Knowledge Centre 66 • Policy Research seminars, symposiums, awards, corporate engagements and outreach IT & Systems 66 programmes to strengthen capabilities and advocate on emerging national challenges. Electronic Data Processing (EDP) 67 • Action Research Administration, Human Resource & Accounts 67 • Advocacy and Capacity Publications 68 Building Articles & Research Papers 70 Workshops/Conference Paper presented 72 Reports 74 • Communication CMS Services Monographs 74 Strategies Books and Directories 75 Research Capacity Building Journals and Newsletters 75  Design and Conduct • Innovative Corporate  Feasibility, Scoping & Formative Media Presence 76  Baseline & Endline Capacity Building and Media  Needs & Impact Assessment Programmes Visitors to CMS 80 Engagements  Monitoring & Evaluation  Develop Modules and  Analytical Process Course Curriculum CMS Partners 84 Documentation  Faculty / Teacher Financial Summary 90  Opinion Polls Development  Quality Standards Resource CMS Professionals 92 Advocacy Media Monitoring  Workshops, Seminars & Symposiums  Content Analysis  Publications  News Media Tracking  Felicitations/Awards  Monitoring Trends  Corporate Social Responsibility  Media Ethics & Regulations Programmes  Film Festivals & Competitions

3 | CMS REPORTMAKING 2007-11 A DIFFERENCE... From the Chairperson’s Desk

IT IS NOW 20 + 20 RESEARCH HOUSE!

CMS was founded in 1990-91, based on 20 years of operations and evaluative research, not just with certain insights from that experience but with a definitive philosophy, concern and feeling of commitment. The concern is that research should help achieve national goals of equity and empower civil society, enable citizens and facilitate good governance. The philosophy is that its priorities should be driven from within and it should be independent without having to depend on doles of any origin.

This is how CMS has been operating over the last two decades as a national institute from out of its own professional services. Starting with half a dozen professionals, today, it has more than four dozen full time and several times more project staff. Nearly, two dozen who had gone from CMS with their initial grounding in applied social research are also making a difference in the country. Today, CMS has spacious, state-of-art- infrastructure campuses in South Delhi, Noida and Hyderabad and field researchers around the country for reliable and time bound services.

What started more in anguish about practices in sponsored research and pitfalls in field surveys, today is an independent and credible body of national standing with acknowledgements for its pioneering initiatives. In 1990-91 hardly anyone expected CMS to survive with such priorities and rigid goals. Over these 20 years, CMS has demonstrated how research need not be an end in itself, but how it could help facilitate action, mobilisation and change. And this is not just in terms of mindset and behaviour, but even in policies at various levels.

All this has been possible because of shared concerns and dedicated efforts of CMS teams and of P N Vasanti, its Director. Any organisation with similar concerns, commitment and accomplishments in the country, operating on not-for-profit basis deserves to be celebrated!

Dr N Bhaskara Rao Founder Chairperson, CMS

1 | CMS REPORT 2007-11 CMS A T G L AN C E

VISION CMS endeavours to conduct path breaking Research, Advocacy and Capacity building to work towards a vision of Equitable Development & Responsive Governance.

Mission To provide global leadership and excellence in Research, Advocacy & Capacity building in Social Development, Environment, Communication, Media and Transparency issues through innovation and partnerships.

It is indeed unique to be engaged for a long unbroken period of 20 years in independent and highly credible research work. I must compliment CMS for carrying out this highly commendable research work undertaking and carrying out interesting initiatives and remarkable activities in so many spheres of social development over the years. -P N Bhagwati Former Chief Justice of India; Member, U N Human Rights Committee; Chancellor-Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth.

>> 2 | CMS REPORT 2011 3 | CMS REPORT 2011 CMS at a Glance  Highlights 25 leading print media houses like The Times of India, Indian Express, Over the past two decades, CMS has carved out a niche for itself as an inter-disciplinary • CMS has worked with 162 International The Hindu, The Hindustan Times, professional body with a wide range of concerns and capabilities. and National partners to execute The Mint, The Business Standard, over 500 projects in two decades. The Pioneer etc. CMS operationalised its state of the art campus spread  Who We Are? The first four teams focus on the core • CMS operationalised its state of the themes of CMS research. The last four art campus in sector 106 Institutional over an area of 1.5 acres in sector Established in 1991, CMS* is teams focus on specialised services area NOIDA. The beautifully designed 106, Institutional Area, Noida. The an independent, not-for-profit provided by CMS. Together, these teams campus has 35000 sq ft build up beautifully designed campus has a built-up area of 35,000 sq ft. CMS organisation dedicated to multi- have developed a number of initiatives area in a one and a half acres land. initiatives were widely covered in 68 disciplinary research-driven initiatives that are pioneering and remarkably Ms P N Vasanti and Mr Regi V John Regional Newspapers like, Dainik that enable policy makers to take popular. Some of these include: were directly involved in designing, construction and operationalising this Bhaskar, Dainik Jagran, Eenadu, informed decisions on development and CMS VATAVARAN-environment and campus. Andhra Jyoti, Sakshi,etc. social change to improve quality of life. wildlife film festival and forum • CMS has initiated several innovative We have been engaged in Research, • CMS has signed MOU’s with www.cmsvatavaran.org Corporate and Media engagements Advocacy and Capacity building in International partners like CMS Symbols-communication for social Annenberg School for Communication like CMS Vatavaran, HSBC World Social Development, Environment, development forum University of Southern California, Environment Week and Disney Communication, Transparencyand www.cmssymbols.cmsindia.org USA; Stirling University, Scotland; Volunteer Programme to ensure Governance issues at local and national public-private partnership is CMS ENVIS Centre-information InHolland University, Netherlands; One of the first-of-its policy levels for more than two decades. Ohio University, USA and Academy strengthened in development resource centre on environment activities of the country. CMS is recognised for its rigorous study www.cmsenvis.nic.in for Educational Development (AED), kinds of study undertaken by Washington USA to do innovative • Mr. Alok Srivastava, Team Leader, CMS methodologies, innovative approaches India Corruption Study-annual studies CMS Social was to to research and for the credibility of its research and capacity building projects. Social is a member of International on corruption in public services Development Evaluation Association assess the socio-economic status findings. We have completed over 500 • CMS has advocated on critical In a nutshell, CMS promotes active themes like girl child education, (IDEAS) since 2008 of Mahadalits. This study will help projects in collaboration with 162 public citizenry by engaging corporations, and private partners across the globe. female foeticide, education • Mr. Alok Srivastava, Team Leader, to formulate strategy for social creating media alliances, supporting reforms, media regulation issues, CMS Social has presented papers and What Makes Us Different? policy makers and developing civil and economic empowerment of environment conservation, disability, attended meetings in Canada, Nepal, We combine the qualities of:  How We Work? society partnerships to address Right to Information, Social Afghanistan, Philippines, South the Mahadalits. emerging national challenges. Audit, Entertainment Education, Africa and Jordan on development • A non-profit and non-partisan We believe that, “Research is not Corruption and Transparency to evaluation and e-governance. research organisation. an end in itself but a means and an promote equitable development and • CMS Social conducted an evaluation • A committed facilitator in objective way of leading to advocacy,  Where Do We Work? responsive governance in the country. of UNIFEM’s Regional Home Based empowering and achieving social handling complex Social CMS has a fully-equipped National • CMS has constituted an Institutional Workers Programme in South Asia Development, Environment, equity.” Research can guide us through Office in New Delhi, a campus in Noida Review Board (CMS-IRB), registered covering India, Pakistan, Bangladesh change and should inform decision in the Division of the Assurance and and Nepal. Communication, Media, and a Regional Office in Hyderabad Transparency and Governance making and public policy. We also Quality Improvement of the Office for • CMS Social team has developed with state-of-the-art research, issues. believe that local knowledge and values documentation, data services and Human Research Protections (OHRP), a unique scorecard known as the are vital in building sustainable lives. training facilities. It also has a network USA, to give technical support to Poverty Index Tool. The tool is user- • A research based think tank research organisations towards Our approach is collaborative and of field researchers across all the states friendly and could be replicated in committed to rigorous and maintaining the ethical standards in stakeholder involvement has always of the country with a strong contact other development projects aiming at objective analysis to support been at the crux of what we do. Our research on human subject. CMS is inclusion of poor families. base across the globe. also registered to give Federal Wide improved policymaking. projects help to build capacity and • One of the first-of-its kinds of study Assurance (FWA) for the Protection undertaken by CMS Social was to • Research based advocacy and strengthen institutions to equip our Centrally located campus of Human Subjects for International partners for the long term. assess the socio-economic status capacity building initiatives. Located in the heart of New Delhi, the (Non-U.S.) Institutions. of Mahadalits. This study will help • Ability to work effectively with CMS works in 8 dynamic teams which CMS National office has its own five- • CMS has pioneered India Corruption to formulate strategy for social and diverse stakeholders including synergise their efforts to promote storey building, which has proximity Studies that annually tracks and economic empowerment of the equitable development & responsive and ready access to several important studies leakages and petty corruption Mahadalits. media, corporations, policy makers and civil society to governance in the country: organisations, data sources, and faced by common citizens, specially • In education sector, CMS Social team several government departments and the poor. These studies are unique is amongst the first organisation in address equity challenges. Cms Teams facilities. CMS also has well equipped for the PEE model (Perception India to study the implementation Experience Estimation model) and • CMS Social in-house data processing and high-end process of 25 percent reservation • CMS Environment are widely quoted/ used by media, for Economically Weaker Section computation facilities, with broadband government and civil society. • CMS Communication connectivity along with sophisticated (EWS) families under the Right to • CMS activities featured in 486 articles Education (RTE) Act 2009 in Delhi. • CMS Transparency software tools for statistical analysis. • CMS Surveys published in the country’s leading The study will help the policy makers An impressive new campus has also • CMS Media Lab National and Regional newspapers to take corrective measures in the • CMS Academy been recently built at Noida, on the during 2007-11. National Newspapers implementation of RTE Act in the • CMS Advocacy Delhi-Uttar Pradesh border. that covered CMS activities includes coming academic year. *Registered under the Societies Registration Act, 1860 4 | CMS REPORT 2011 5 | CMS REPORT 2011 • Ms. Paramita Dasgupta, Team Leader forums that result in perception, CMS Communication, conducted a practice and policy change. CMS Dr.N.Bhaskara Rao session on ‘Most Significant Change VATAVARAN was also nominated • Dr.N.Bhaskara Rao, Chairperson CMS, has taken the lead in initiating and Technique’ among the participants for WANGO (World Association of tracking the Right To Information (RTI) Act implementation in the country. of 8 countries across the world Non-Governmental Organisations) He has also pioneered Social Audit and Citizens Charter concept for better during the United Nations Trust Fund Environment Awards, 2008. accountability and transparency in governance. Programme and Evaluation Design • The research findings of CMS • Dr.N.Bhaskara Rao, Chairperson CMS, is a distinguished author of books on Workshop to End Violence against Environment team on knowledge, governance, media, elections and interstate politics. His latest book titled,“A Women at Mexico in August 2008. attitude and practice of Delhiites Handbook of Poll Surveys in Media” (2009) was released in a functionchaired • Ms. Paramita Dasgupta, Team Leader towards the Yamuna river has led to by Shri. Sachin Pilot (MP), Dr.S.Y.Qureshi (Chief Election Commissioner), Shri. CMS Communication, presented a mobilisation strategy for reaching Navin Chawla (Former CEC), Dr. Abid Hussain (Former US Ambassador) and the ‘Formative Research’ findings out to all segments of the society three eminent editors Shri. Dileep Padgaonkar, Shri. Vinod Mehta and Shri. as a part of the Designing and in NCR. The recommendations and Alok Mehta. Implementing an Impact Evaluation the study insights provided base for of ‘Safe Cities New Delhi Project’ developing “River Health Index” by • Dr.N.Bhaskara Rao, Chairperson CMS has been a board member of several (Phase II) at Cairo for UN Women, Ford Foundation. reputed organisations like the National Institute of Health & Family Welfare (NIHFW), National Institute of Rural Development (NIRD), founder-member July 2011. • The Jalmani programme in which of Mudra Institute of Communications (MICA), Foundation for Organisational the water quality was tested in rural • CMS Communication has signed Research (FORE), Centre for Symbiosis, Technology, Environment & schools was a first-of-its-kind study a long term association contract Management (STEM), Basic Research in Education and Development (BREAD), CMS Environment team conducted (LTA) with UNICEF to pre-test any Pacific Telecom Council (India), Telecom Users Group of India (TUG) etc. He for UNICEF. development communication was also a Trustee of the India Brand Equity Fund (Ministry of Commerce). material and to conductely rounds • The evaluation of the huge Rs of Effectiveness Surveys for ‘Meena 400-crore Nirmal Gram Puraskar Ki Duniya’. The former gives CMS an underscored the CMS Environment opportunity to work on Govt. of India expertise in evaluating such a big and Campaigns on Age of marriage, Salt prestigious scheme. Ms.P.N.Vasanti iodisation, Safe water, HINI, Polio • CMS has the distinction of setting Ravivaar, Hand Washing with soap • Ms.P.N.Vasanti, Director CMS, writes a fortnightly column on Media in up, the first Media Lab in India that Mint, the economic newspaper published by The Wallstreet Journal and the and Men using toilet etc. studies trends in both electronic and Hindustan Times since 2008. A survey conducted in • Ms. Alka Tomar, Team Leader, CMS print media along with developing Environment conducted research on strategies, which meet the needs of • Ms.P.N.Vasanti, Director CMS, has participated in Television programmes in early 2011 with filmmakers communicating climate change in UK the media world. leading national channels like NDTV, CNN-IBN, DOORDARSHAN, Lok Sabha TV, TV 9 to advocate on issues related to Media Ethics and Regulation, ranked CMS VATAVARAN along with the University of Stirling, • Mr. Prabhakar Kumar, Coordinator, Electoral Reforms, Education, Health, Women & Children. amongst the top two Scotland in July 2009. The research CMS Media Lab is a standing member entailed focus group discussions of the Scrutiny Committee that • Ms.P.N.Vasanti, Director CMS, is a Member, International Advisory Board, environment and wildlife film with youth, academic and eminent reviews the violations of television PSO-a Dutch association focused on capacity development of civil society festivals in the world. CMS journalists from the Guardian and the channels recorded by the Electronic organisations in developing countries. BBC. The study was part of the UKIERI Media Monitoring Centre (EMMC) • Ms.P.N.Vasanti, Director CMS, is a Member, Euro-India SPIRIT Working VATAVARAN is a pioneering support research study on Climate under the Ministry of Information Group, a Europe-driven initiative aiming to engage the EU and Indian ICT Change and Youth in India and the UK. enterprise initiated by CMS and Broadcasting. stakeholders at a level where policy formulation pertaining to research can be Environment team in 2002 • Ms. Alka Tomar, Team Leader, CMS • CMS Academy partnered with aligned and supported to identify the priorities of key research stakeholders Environment participated in one of the Public Diplomacy division of and constituencies. The outcome is to formulate a mutually-beneficial to encourage environment the premier wildlife film festivals in the Ministry of External Affairs to research and innovation agenda that can be taken up through specific bilateral films and forums that result in the world, Wildscreen 2010, Bristol, organise the first ever conference on initiatives. UK. The visit in Oct 2010 helped in “Public Diplomacy in the Information • Ms.P.N.Vasanti, Director CMS, is a Member, Ad-hoc Task Force (ATF) perception, practice and policy forging collaborations and networking Age” in New Delhi in 2010. with commissioning editors and constituted by the Cabinet Secretariat (Prime Minister’s Office) to review change. • CMS has brought out over 100 the performance targets of various Government departments. natural history filmmakers. publications including monographs, • A survey conducted in early 2011 with reports, directories and books based • Ms.P.N.Vasanti, Director CMS, has been a Member of the Committee set up filmmakers ranked CMS VATAVARAN on its research findings on issues by the Ministry of Information and Broadcasting to develop Content Code amongst the top two environment of national concern. These are and Self Regulation Guidelines for the Broadcasting sector in India. and wildlife film festivals in the being digitised to be made available • Ms. P.N.Vasanti, Director CMS, is also a member of several Professional world. CMS VATAVARAN is a through CMS Cart, a new e-commerce associations including Indian Women’s Press Corp, American Evaluation pioneering enterprise initiated by initiative dedicated to the sale of Society (AES), International Communication Association (ICA), International CMS Environment team in 2002 to products and services of CMS and its Association for Media and Communication Research (IAMCR). encourage environment films and partners. (www.cmscart.in) • Ms P. N.Vasanti, Director CMS, has presented papers and attended meetings in Copenhagen, Hague, New York and Washington to develop innovative I have seen for myself Dr. Rao’s great dedication to social causes when I was partnerships. associated as Chairperson in the first Social Audit Panel of the country. We had organised open house hearing countrywide and public analysis for the purpose of moving towards and achieving communication revolution in the country.

-P. N. Bhagwati, Former Chief Justice of India 6 | CMS REPORT 2011 7 | CMS REPORT 2011  Collaborations: • BJEM School, Bhubaneswar • Manav Adhikar Seva Samiti (MASS), • S G A Education Institute, Ahmedabad • C P R Environmental Education Odisha • Sai International School, Connect. Collaborate. Mobilise Centre, Chennai, Tamil Nadu • Manthan Yuva Sanstha, Ranchi Bhubaneswar CMS works with national and • Campaign for Judicial Accountability • Martin Luther Christian University, • Sainik School, Bhubaneswar international partners for gaining a and Judicial Reforms, New Delhi Shillong • Sakaal Media Group, Pune better understanding of cross-cultural • CINEDELVE-A Film Society, Agartala • Mazdoor Kisan Shakti Sangathan • Sakar Foundation, Patna issues in research, advocacy and (MKSS), Rajasthan • Common Cause, New Delhi • Salim Ali Centre for Ornithology and capacity building. Apart from regular • D M School, Bhubaneswar • Media Plus, Shillong Natural History (SACON), Coimbatore workshops, seminars, roundtables, • Dainik Bhaskar, Shimla • Meghalaya Daily, Shillong • Sarojini Naidu School of Fine Arts, symposia across the country, CMS has • DAV Public School, Patna • National Institute of Science Education Performing Arts and Communication, reliable outreach arrangements for and Research, Bhubaneswar University of Hyderabad programmes at grassroots to keep up • DAV School, Bhubaneswar • National Museum of Natural History, • Scholars Abode School, Patna the momentum of implementation and • Delhi Public School, Ahmedabad New Delhi • Social Audit Council on Information sustain involvement of people. The • Department of Geology, Patna • Nai Duniya, Bhopal Right (SACIR),Hyderabad National and International organisations University, Patna • NEEDS, Shillong • South Asia Free Media Association with which CMS collaborates closely • Department of Museums and Zoos. (SAFMA),New Delhi and on an ongoing basis include: Govt. of Kerala, Thiruvananthapuram • Nehru Memorial Museum and Library, New Delhi • St Karen’s High School, Patna • Dept of Information, Cultural Affairs International Collaborations Agartala, Govt. of Tripura. • Nirma University, Ahmedabad • St Michael’s High School, Patna • AED, Washington USA (now FHI360)- • Environment Management Agency, • Open Source, Odisha • St Xavier College, Ahmedabad CMS was the research partner for Govt. of Kerala, Thiruvananthapuram • Osmania University, Hyderabad • The Hindu, Coimbatore Asia in their C-Change project. • Environment Protection Training & • Patna Central School, Patna • The Mudra Institute of • Annenberg School for Communication Research Institute (EPTRI), Hyderabad • Patna Doon Public School, Patna Communications (MICA), Ahmedabad University of Southern California, • Federation of AP Chamber of • Patna Law College, Patna University, • Toonz Animation India Pvt Ltd, USA-MOU to do collaborative Commerce and Industry, Hyderabad Thiruvananthapuram research and publications. Patna • Gandhi International Public School, • Patna Science College, Patna • Transparency International India • InHolland University, Netherlands- Ahmedabad collaboration for internship University, Patna • Tripura Info, Agartala CMS Communication has opportunities for their students at • Global Green Peace, Kashmir • Patna Women’s College, Patna • Tripura University, Agartala signed a long term association CMS and for joint publications. • HFS Himalayan Films Studio, Leh University, Patna • TV9, Coimbatore contract (LTA) with UNICEF • Ohio University, USA-collaboration • Himvani, Shimla • PBL Nazar, Ranchi • U Nongsain Hima, Shillong to launch joint online courses and • I Watch, Mumbai • Population Foundation of India (PFI) • University of Hyderabad to pre-test any development collaborative research. New Delhi • IIT Gandhinagar, Ahmedabad • Vishwa Bharti English Medium communication material and to • Stirling University, Scotland- • India Habitat Centre, New Delhi • Prasar Bharati, New Delhi School, Ahmedabad conduct rounds of Effectiveness collaborating for a research project • PTC India Foundation, New Delhi funded by UKIERI. • Indian National Trust For Art and • Wild Orissa, Odisha Cultural Heritage (INTACH), New Delhi • Pune Municipal Corporation, Pune Survey for ‘Meena Ki Duniya’. The • TVE Asia Pacific, Colombo, Sri • Wild Portraits, Pune former gives CMS an opportunity Lanka-associated for environmental • Inner Wheel Club, Ahmedabad • PVR Nest, New Delhi • Wildlife Society of Orissa, Odisha to work on Govt. of India journalists awards • Institute for Human Development • Rashtirya Jagriti Sansthan, New Delhi • Xavier Institute of Management, (IHD), New Delhi • Riti Academy of Visual Arts, Shillong Bhubaneswar National Collaborations Campaigns on Age of marriage, • Institute of Management Studies and • Royal College of Science, • 1takemedia.com, New Delhi Training, New Delhi Salt iodisation, Safe water, • Administrative Staff College of India, Bhubaneswar • 94.3 My FM, Bhopal HINI, Polio Ravivaar, Hand (ASCI) Hyderabad • Institute of Physics, Bhubaneswar • Adventis Higher Secondary School, • Ishan International Girl’s School, Patna Washing with soap and Men Ahmedabad • ITC-WELCOMGROUP, New Delhi using toilet etc. • Agartala Municipal Council, Agartala • Kalpavriksh Environmental Action • Anand Niketan, Ahmedabad Group, Pune • Andhra Pradesh National Green • L.D.College of Engineering, I have known CMS for the whole period since 1990. When CMS Corps, Hyderabad Ahmedabad was founded your mission was and continues to be creative research in • Association for Democratic Reforms, • Ladakh Autonomous Hill New Delhi Development Council, Leh the field of empowering citizen and ensuring good governance. • B K College of Arts & Crafts, • Leh Nutrition Project, Leh Bhubaneswar -B. G. Deshmukh, IAS (Retd.), Former Cabinet Secretary, Govt. of India & former • Lok Satta, Hyderabad Principal Secretary to the Prime Minister of India • Basic Research, Education and • Magadh Mahila College, Magadh Development (BREAD), Hyderbad University, Patna • Bharati Vidyapeeth Institute of • Mahatma Gandhi International Environment Education and Research, School, Ahmedabad Pune

8 | CMS REPORT 2011 9 | CMS REPORT 2011 L EADER S HIP

Leadership Collaborating with Domain Expert to create Holistic Knowledge

CMS believes that a holistic multi-disciplinary approach to development sector issues is mandatory for finding sustainable solutions to the various challenges our society faces. With this aim, CMS is constantly partnering with institutions, domain specialists and leaders from different spheres to design programmes enriched with an integrated approach.

CMS has constantly endeavoured to tap fresh and diverse sources of information and expertise to keep itself abreast of global developments.

I congratulate Dr. Bhaskara Rao for pioneering and setting up such an activist research outfit in the country. It is a path breaking enterprise which he has undertaken and in which he is engaged for the last so many years with great zeal and passion. Dr.Rao has worked tirelessly in furtherance of the mission undertaken by him and built up CMS as a strong and powerful Organisation intended to bring about communication revolution so as to achieve social harmony and welfare. -P. N. Bhagwati Former Chief Justice of India, Member U.N. Human Rights Committee Chancellor-Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth

10 | CMS REPORT 2011 11 | CMS REPORT 2011 Leadership Collaborating with Domain Expert to create Holistic Knowledge

CMS Managing Committee and Advisory Council includes luminaries of the country from different fields. The participation of these eminent personalities has enabled CMS to grow from strength to strength and forge ahead in its unique mission and standing in India. Organisational Structure CMS-Managing Committee Dr. N. Bhaskara Rao, Internationally known media expert Ms. P. N. Vasanti, Psychologist, and Social Researcher Dr. Shanti Swarup Medasani, Scientist Ms. N. Bharati, Development Consultant Dr. G. Lakshmi Kumari, National Scientist and former Sr. Professor, NIHFW Dr. S. N. Kulkarni, Economist, formerly with IEG, DU communication Prof. M. K. Premi, Demographer, former Senior Professor, JNU

CMS-Advisory Council Executive Board Chairperson Advisory Council Justice P. N. Bhagwati, former Chief Justice of India Dr. Abid Hussain, former Indian Ambassador to the US Shri. N. Vittal, IAS (Retd.), former Chief Vigilance Commissioner (CVC), GoI Shri. Vinod Vaish, IAS (Retd), former Secretary, Dept of Telecom, GoI Director Shri. Shyam Benegal, MP, Eminent Film Director Dr. Y. S. Rajan, former Director of TIFAC Shri. D. R. Karthikeyan, former Director CBI Thematic Teams Shri. H. K. Dua, MP, Eminent Editor Shri. B. G. Verghese, Eminent Editor Swamy Agnivesh, Social Activist Social Environment Communication Transparency Enhancing Behaviour & Social Change Shri. Kiran Karnik, former President, NASSCOM Mapping Progress in Development Sector Promoting Responsibility Towards Responsive Governance Dr. Mohini Giri, Chairperson, Guild of Service Ms. Usha Rai, Eminent Journalist Functional Teams Prof. P. C. Joshi, Economist and former Director, Delhi School of Economics Research is not an end Shri. Ramesh Sharma, Eminent Film Maker in itself but a means and an Dr. S. Venkatnarayan, Senior Journalist, former Editor, India Today Survey Media Lab Academy Advocacy Shri. S. Naveen, Psephologist and Market Researcher Field Based Scientific Studies Monitoring Trends & Empowering Media Nurturing Talent & Concerns Innovative Engagements & Strategies objective way of leading to Shri. S. D. Saxena, Director (Finance), BSNL advocacy, empowering and Shri. B. G. Deshmukh, IAS (Retd), former Cabinet Secretary OPERATION Teams achieving social equity. Shri. Ajit Bhattacharjea, Eminent Editor Electronic KNOWLEDGE Administration, IT & Systems data MANAGEMENT HR & Accounts -Dr. N Bhaskara Rao, Processing Chairperson, CMS

12 | CMS REPORT 2011 13 | CMS REPORT 2011 Social Mapping Progress in Development Sector

he CMS Social team works on a wide spectrum of social issues which include health, livelihood, education and human development

T The m a t i c Tea ms among others. Comprising professionals from different disciplines, this team is engaged in research, capacity building and advocacy initiatives.

During 2007-2011, CMS Social worked on 31 projects on issues such as, education including Right to Education (RTE), employment and livelihoods, health especially mother and child health, food security and nutrition among many other issues of concern. The success of these studies has been largely because of the use of innovative and participatory research approaches. This has enhanced the team’s ability to deal with large projects in a comprehensive manner without compromising on quality and attention to detail.

Employment of child labour should be identified as ‘zero tolerance’ Areas of Expertise Areas of WORK practice but this problem should not be looked into in isolation but better • Monitoring & Evaluation Development: • Policy review Millennium Development Goals, Employment, Gender, employment opportunities for parents and strict enforcement of laws • Developing index on key human development Poverty Alleviation and Livelihood, Food Security, Child against employers need to be emphasised in the policy itself indicators Labour, Migration, Tribal Development, Ageing, Disability, Social Security, Vulnerability Analysis and Mapping o Poverty Index -Alok Srivastava, CMS Social Team Leader’s inputs on The Draft National Employment Policy in Education: o Food Consumption Score UN Solution Exchange. The Government of India, led by the Ministry of Labour and Employment Human Capital Score Right to Education, Adult Education (Total Literacy o Campaign, Post-Literacy Programme, Continuing Education (MoLE), in partnership with the International Labour Organisation (ILO), initiated the process of Disaster Preparedness Index drafting a National Employment Policy o Programme, Jan Shikshan Sansthan), Elementary Education • MIS database creation (Sarva Shiskha Abhiyan-SSA) and Higher Education Health: Public Health, Maternal and Child Health, Nutrition, Public Private Partnership, Health Infrastructure, Health Economics, Adolescent Health, HIV/AIDS, Immunisation, >> 14 | CMS REPORT 2007-11 15 | CMS REPORTSafe Abortion, 2007-11 Communicable Diseases. coming academic year. The findings CMS Social - Significant Contribution of the study were presented in an international conference held in Nepal The research and evaluation studies conducted by CMS Social have facilitated programme partners in the process and were well appreciated by the of taking midway corrective measures as well as to take a note of the findings in their future programmes participants.

 School Voucher-Freedom  Poverty Index Tool migration, hygiene and sanitation, of School Choice for Parents nutritional and immunisation status In the development sector, livelihood as well as accessibility to government CMS Social as research partner to and social as well as economic programmes and schemes such as School Voucher Project in Delhi has inclusions of marginalised community Integrated Child Development Scheme helped the implementing partner has been one of the focus areas of (ICDS), Mid Day meal scheme (MDM), towards effective monitoring and CMS Social’s studies. As a Monitoring social security, housing/toilet and many implementation of the project. The & Evaluation Consultant to BAIF other equally important indicators. This research findings helped the project Development Research Foundation’s study will help to formulate a strategy partner to do advocacy with different Godhan Project, CMS Social team has for social and economic empowerment state governments to introduce developed a unique scorecard known as of the Mahadalits. the Voucher System, which will Poverty Index Tool. The tool is to assist give parents, particularly the socio-  Guiding Strategic Changes PARTNERS economically marginalised ones the the programme implementers to assess in Health Programmes the economic status of the families  Well-being Assessment freedom to select schools of their Government: Many thanks for sharing participating in the Godhan project, Tools choice for their children. In the health sector, CMS Social has V V Giri National Labour Institute, which aims to implement a sustainable provided support to Ipas India’s Ministry of Labour and Employment; the Monograph on Disability... It CMS Social developed the Disaster intervention towards safe Medical and economically viable cattle Directorate of Adult Education, contains useful information for Preparedness Index, Food  Guidelines for Evaluation Termination of Pregnancy (MTP). This development programme to specifically Ministry of Human Resource Consumption Score, Household Asset has been done by providing training to Policy Advocacy strengthen the role of women in of Skill Development Development; Ministry of Health Score and Community Asset Score Programmes service providers and bringing change dairy operations and enhance the during Mid-Term Assessment (MTA) of and Family Welfare; Ministry of -Javed Abidi, Honorary Director, dairy value chain for farmers through in Knowledge, Attitude, Practice and WFP supported livelihood Activities. CMS has been a regular evaluation Behaviour (KAPB) of community. CMS Communications and Information National Centre for Promotion of improved infrastructure for better These index/scores gauged the outcome partner to Ministry of HRD’s focal conducted assessment of public health Technology; Ministry of Social Justice Employment for Disabled People. market linkages. The Poverty Index indicators included in the revised programmes to improve the literacy facilities and baseline, mid-term and and Empowerment. Tool is designed to ensure maximum Strategic Results Framework (SRF), level of the population and to provide end line surveys at the community level. participation of economically poor post baseline survey (‘07), under the vocational skills to socially and This has helped Ipas India in making Bilateral/Multilateral: households in the project. The tool current Country Programme (2008-13). economically marginalised sections strategic changes in their programme United Nations World Food is user-friendly and can be replicated in India. CMS Social team leader, Alok This helped WFP in prioritising its focus intervention. Programme (UNWFP), United Nations with some contextualisation in other Srivastava was one of the members areas for better implementation of the Development Fund for Women development projects aiming at in the consultative group constituted activities under the programme. (UNIFEM) (now UN Women), United inclusion of poor families. to formulate the guidelines for the  Research to Strategise Nations Children’s Fund (UNICEF), evaluation of skill development Capacity Building  Right to Education programmes implemented through United States Agency for International  Empowerment of Jan Shikshan Sansthans (JSS) across In HIV/AIDS, the study of Positive Development (USAID), Academy In education sector, CMS through its Mahadalits the country. Women Networks (PWN+) for UNICEF for Educational Development (AED), CMS Social team is amongst the first helped the UN agency to strategise the German Technical Cooperation (GTZ) One of the first-of-its kinds of study organisation in India to study the capacity building needs of office bearers undertaken by CMS Social was to implementation process of 25 percent and members of the networks. Non-Government: assess the socio-economic status of reservation for Economically Weaker Mahadalits, the poorest of the poor Section (EWS) families under the Right Ipas India, Save the Children, sub-castes amongst Scheduled Castes to Education (RTE) Act 2009 in Delhi. BAIF Development Research (SC’s). The study was very challenging The study team interacted with families We appreciate CMS Social’s contribution in finalising the parameters Foundation, Microsoft India, Aga as CMS Social team made extensive of children belonging to EWS category and instructions for evaluation of Jan Shikshan Sansthans … Khan Foundation, Datamation visits to remote villages to interact with as well as other than EWS category. Foundation, Indian Society for households belonging to such sub-castes The study sample were from schools -S. Ramakrishna, Joint Director, Agribusiness Professionals, Centre within SC’s which are very few in number belonging to high, medium and low Directorate of Adult Education, for Civil Society, Quest Alliance, at the state level. UNICEF Bihar and the budget schools and brought insightful Ministry of Human Resource Development. International Youth Foundation state government were provided with findings, which will help the policy very enriching data and information on makers to take corrective measures in Mahadalits’ education, employment, the implementation of RTE Act in the

16 | CMS REPORT 2007-11 17 | CMS REPORT 2007-11 List of Projects during 2007-11 Development Health Monitoring & Evaluation National Consultant for Godhan Project, 2010-15 A baseline survey for Mobile Health Unit Project in Delhi Project-“Health Care BAIF Development Research Foundation at the Doorstep, 2010-11 Save the Children India Mid-term Assessment of WFP’s Programme on Support to Livelihood Activities, A Follow-up Facility assessment and Trainer’s assessment survey in Bihar, 2010-11 UNWFP Jharkhand, Madhya Pradesh and Maharashtra, 2009-10 Ipas India Baseline Study on Socio-economic Status of Mahadalits and Other SC’s in Bihar, A Post-Intervention Study on Abortion related knowledge and care seeking 2009-10 UNICEF Bihar state office behaviour and practice in Jharkhand, 2010 Ipas India Evaluation of UNIFEM’s regional programme for Home Based workers in South A Follow-up Study on Abortion related knowledge and care seeking behaviour Asia, 2009 UNIFEM (now UN Women) and practice in Jharkhand and Bihar, 2010 Ipas India A Quantitative Evaluation of Microsoft-Unlimited Potential Project in Uttar SCALE® Demonstration Project in Jharkhand: Addressing Healthy Timing and Pradesh, 2010 Microsoft India and Datamation Foundation Spacing of Pregnancy (HTSP) and Youth Health and Fertility, 2008-09 AED and USAID A Quantitative Evaluation of Microsoft-Unlimited Potential Project in Gujarat, Review of capacity building needs of members and office bearers of Positive 2009-10 Microsoft India and Aga Khan Foundation/ AKRSP(I) Women Network (PWN+) in Rajasthan, Tamil Nadu and Manipur, 2009 Evaluation of UNIFEM’s Regional Programme for Home Based workers in South UNICEF India Asia, 2008-09 UNIFEM India A Baseline Study on Abortion related knowledge and care seeking behaviour Future Plans A Quantitative Evaluation of Microsoft-Unlimited Potential Project in and practice in Jharkhand and Bihar, 2007-08 Ipas India Maharashtra, 2008 Microsoft India and ISAP Facility Survey in Five States, 2008 Ipas India A Baseline Study for WFP’s Food for Work (FFW) for Country Program (2008-13), A Rapid Assessment of Functional Referral Units (FRUs) and 24X7 Primary In consonance with the 2008 UNWFP India Health Centres in the state of Chhattisgarh, 2007-08 Millennium Development An End line Study for WFP’s Food for Work (FFW) for Country Program (2003- German Development Cooperation (GTZ Office) and Ministry of Health and Family Welfare, Government of India Goals (MDG’s), CMS Social 08), 2008 UNWFP India A Baseline Study on Abortion related knowledge and care seeking behaviour team will continue to focus Evaluation of National Child Labour Projects in Uttar Pradesh,2007-08 and practice in Jharkhand, 2007-08 Ipas India on providing research, V V Giri National Labour Institute, monitoring and evaluation Ministry of Labour and Employment, Government of India (M&E) support to donor and Education CMS Social Team Members implementing partners at Assessment of the Implementation of 25 Percent Reservation for Economically Dr. Suresh N. Kulkarni, Senior Advisor, PhD (Econ.) national and state levels. Weaker Section (EWS) under Right To Education (RTE) Act, 2009 & 2011 Mr. Alok Srivastava, Team Leader, PG (Rural Development & Management) Amongst the key priority Centre for Civil Society Mr. Mumtaz Ahmed, Senior Research Manager, MA (Sociology), LLB Research Support to Girls School Voucher Project, 2009-13 Ms. Kirti Warvadekar, Senior Research Manager, Masters in Population Studies areas will be livelihood Ms. Chandani Nair, Researcher, MPhil ( Public Health), MA (Social Work) Centre for Civil Society and food security, Mr. Debananda Mohanta, Research Assistant, MA (Political Science) An Impact Assessment of Delhi School Voucher Project, 2008 nutrition, women and child Consultants Centre for Civil Society development, elementary Evaluation of Jan Shikshan Sansthans (JSS) in Rohtak, 2009-10 Prof. (Ms). Swadesh Mohan, Education education, particularly Prof V. K. Jain, Statistical Expert Adult Education Department, Government of India in the backdrop of the Dr. Sadanand Bag, Dalit and Marginalised Population Evaluation of scheme of assistance to agencies for Education in Human Values Dr. P.K. Dash, Medical Officer RTE Act. In the health (EHV), 2008 Department of Higher Education, Ministry of HRD, GoI Ms. Anika Aren, Technical-Content Analysis sector, the focus will be Evaluation of Continuing Education Programme (ABP) in Chitoor district, 2007 Internship mainly on research and Adult Education Department, Government of Andhra Pradesh Ms. Jildau Borst and Ms. Anouk Jellema, students of Social Work from evaluation studies related Evaluation of Jan Shikshan Sansthans (JSS) in Panipat, 2009-10 InHolland University, Netherlands joined CMS Social team to do a research to maternal and child Adult Education Department, Government of India study on, “Street Children and Rehabilitation Policy-A comparative Study of Delhi state and Netherlands.” health, public health (HIV/ Evaluation of Videoshala Project in Gujarat, 2009 AIDS, TB and Malaria) and Quest Alliance/International Youth Foundation Former CMS Social team members health services in terms of Evaluation of Akshra Bharti Programme (ABP) in Guntur district, Andhra Pradesh, Dr. Subrato Kr. Mondal, Deputy Director (Jun 2007-Feb 09) accessibility and availability 2007 Adult Education Department, Government of Andhra Pradesh Dr. Chittaranjan Mishra, Senior Researcher (May 2004-Feb 11) Mr. Anurag Gupta, Senior Researcher (Jan 2011-Apr 11) Evaluation of Akshra Bharti Programme (ABP) in East Godavari district, Andhra of human resources as well Ms. Diti Swain, Researcher (Sep 2008-May 10) as infrastructure facilities. Pradesh,2007 Adult Education Department, Government of Andhra Pradesh Mr. Akshay Gupta, Researcher (Jan 2009-July 2010) Evaluation of Akshra Bharti Programme (ABP) in Krishna district, Andhra Mr. Dileep Maharana, Researcher (Oct 2009-Jan 2010) Pradesh,2007 Adult Education Department, Government of Andhra Pradesh Ms. Shashi Rani, Researcher (May 2006-July 08) Mr. Deborshi Brahmachari, Researcher (Sep 2008-April 09) Evaluation of the scheme of assistance to agencies for Education in Human Values (EHV), 2008 Department of Higher Education, Ministry of HRD, Government of India

18 | CMS REPORT 2007-11 19 | CMS REPORT 2007-11 Environment Promoting Responsibility

he CMS Environment team has been involved multifariously in policy research and programmes Tevaluation aimed at creating sustainable solutions for environment protection. A host of projects covering

issues of national and global significance, executed The m a t i c Tea ms by CMS Environment at the behest of the Government of India and other prominent partners, mark CMS Environment’s eventful journey from 2007-2011. The team thematic focus was on climate change, low carbon practices, biodiversity, conservation and livelihoods, sustainable eco-tourism, drinking water and sanitation. This team has been a member of several committees of Ministry of Environment and Forests, Government of India, and consistently provided environmental communication advisory support to the ministry. India’s premier film festival on wildlife and environment, CMS VATAVARAN is also an initiative of the eclectic CMS Environment team.

We are living in waste age, with so much pollution and environmental Areas of Expertise Areas of WORK degradation. Film festivals like CMS VATAVARAN makes one aware of • Research and Evaluation • Climate Change • Formulating Strategies • Drinking Water Supply and Sanitation duties towards nature. • Environmental Education • Biodiversity -Shri Adoor Gopalakrishnan, Eminent filmmaker & Recipient of Dadasaheb Phalke Award • Corporate Engagement • Urban and Rural Environment (Award Jury Chairperson CMS VATAVARAN) • Environment Information Resource Centre • Natural Resource Management (Watershed, Forestry and Livelihoods) • Wildlife Conservation

>> 20 | CMS REPORT 2007-11 21 | CMS REPORT 2007-11 waste, and adoption of RWH systems in Karnataka’s villages and schools. CMS Environment - Significant Contribution  Creating a Sanitation The environment team is committed to contribute to the ongoing environment discourse in the country and the world. Marketing Supply Strategy for Rural India The study undertook case studies of functioning and non-functioning rural  Programme Evaluations rural areas on different user groups particularly the rural poor. sanitary marts and production centres CMS Environment team has been (RSM/ PC) set up under the Total evaluating government and non- Listing of every household in 664 Sanitation Campaign (TSC), a national government on environmental panchayats spread across 56 districts flagship programme for sanitation by education, water and sanitation of 12 states was a challenging task. the Govt. of India. It was for the first programmes and natural resource Subsequently a sample of more than time in the country that the marketing management. These studies have 30,000 households was covered supply chain in rural areas was studied provided important inputs on to provide a national level impact in such detail to understand factors the progress and impact of these assessment report on NGP. contributing to or constraining economic  CMS VATAVARAN viability and sustainability of these units. programmes and led to policy changes. One of the most popular initiatives Some of these are: Enhancing environment consciousness This study resulted in the creation of CMS Environment team is the Initiatives like CMS of the country’s first sanitation CMS VATAVARAN-India’s premier VATAVARAN Environment and Quality water for rural schools The assignment was to evaluate supply chain marketing strategy environment and wildlife film festival Focused on rural schools, the evaluation the effectiveness and impact of the and benchmark road map for viable and forum. CMS VATAVARAN is a Wildlife Film Festival helps Many thanks for sending projects undertaken in Karnataka and of Jalmani programme was the first- and sustainable model of delivery pioneering enterprise initiated by in environment films find a regular this report. It’s excellent!!! of-its kind study undertaken by CMS Himachal Pradesh under the Indo- mechanism for toilets. 2002 to encourage environment films Norwegian Environment Programme place in the media’s agenda Environment. The Jalmani programme and forums that result in perception, There are very useful (INEP) implemented during 1997- was initiated in 2008-09, which aimed practice and policy change. (www. and does great deal for creating comparative data on availability 2006. The review also determined the  Climate Change to install Simple Stand Alone Water cmsvatavaran.org) environment awareness. of facilities, functionality and Purification Systems (SAWPS) in rural overall impact of the INEP intervention. Knowledge and Youth The programme evaluation involved In the year 2007, the Environment schools to enable school children to The UK-India Education and Research -Shri Shyam Benegal, GHD events. Thanks again collecting credible evidence that team opened the competitive edition have access to safe and clean water. Initiative (UKIERI) started in April 2006 Eminent Filmmaker and for accommodating this very indicates the achievement of the larger of CMS VATAVARAN to filmmakers with the aim of enhancing educational Recipient of Dadasaheb Phalke Award For the first time, Environment team INEP goal. On the whole, the INEP from other countries. In the opening insightful analysis, within the links between India and UK. The study and Award Jury Chairperson CMS also carried out the water quality intervention was considered successful year, the festival received 58 entries intended to examine attitudes relating VATAVARAN 2005 and 2007 larger Jalmani study. in providing the necessary push to from 20 countries. Between 2007 and testing of raw and treated water on to climate change among young urban 2011 CMS VATAVARAN, two editions three major parameters i.e. Iron, enhance environmental consciousness and rural groups aged 16-25 in two -Mamita Bora Thakkar, of the travelling festival was organised Turbidity and Faecal Coliform for among the decision makers and the Indian states and two UK counties.By WASH Specialist, UNICEF in 15 cities, reaching out to around assessing the portability of drinking masses, besides leaving some specific its very design and scope, the study 150,000 people and bringing over 250 water in rural schools and efficacy of policy marks. sets precedence for further studies like-minded and new organisations on water purification technologies. The research findings established the designed to evaluate attitudes and this green platform. The 2010 travelling fact that INEP grant facilitated policy practices of rural and urban youth Appropriate sanitary facilities in rural festival saw the participation of more changes. For instance Himachal Pradesh towards climate change issues. India than 95,000 people in 8 cities of the became the first state to ban the use The evaluation of the huge Rs 400- The study pointed out the importance country. The 6th competitive edition of of plastic bags and have been able to of conducting such campaigns on a crore Nirmal Gram Puraskar (NGP) prioritise solid and bio-medical waste CMS VATAVARAN was organised from underscored the CMS Environment’s sustained basis rather than building December 6-10, 2011 at New Delhi on management issues. The study also them up as one-day flash events to expertise in evaluating such a big concluded that Government of Karnataka the theme of Biodiversity Conservation. and prestigious scheme. This study’s ensure sustained engagement with has made specific policy, institutional the people and hence, bring about The Ministry of Environment and purpose was to assess the impact and technology developments through attitudinal changes in them towards Forests, (MoEF) Govt. of India has been of NGP on the pace of progress of INEP programme such as amendment the critical issue of climate change. a Principal Partner in this initiative sanitation availability and usage in of building by-laws making Rain Water Significantly, it pointed out that only since its inception. Partnership is the the country under Total Sanitation Harvesting (RWH) mandatory in all new when climate change communication hallmark of CMS VATAVARAN. The MoEF Campaign (TSC) and its related buildings, creation of lake development happened to be in the language of and the Royal Norwegian Embassy impacts on health, education, gender authority, adoption of bio-reactors, the people and was aligned spoke have been great pillars of support to empowerment, social inclusion in development of technology for industrial to the people in their language CMS VATAVARAN. and was aligned directly with their concerns with mitigation and adaption strategies that are able to bring about a positive change in their lives, would Ministry of Environment & Forests such communication be truly effective. Government of India 22 | CMS REPORT 2007-11 23 | CMS REPORT 2007-11 This festival has also successfully Nurturing new breed of alternate Enriching green curriculum of Indian change amongst the citizens, athletes managed to encourage public-private filmmakers: Filmmakers associated with schools and visitors for the adoption of partnership to promote environment the festival in the initial years continue environmentally sustainable practices. A picture, it is said, is worth a thousand consciousness. HSBC, RNE, SIDA, to patronise this evolving festival, now words. This is the idea behind creating CMS Environment designed and Indian Oil, BHEL, UNEP, ZEE News, ITC among India’s best, while a number “Greening Young Minds…Towards a conducted “low carbon fairs” to create Welcomgroup, Embassy of Sweden, of new filmmakers are joining forces Better Future”-a compilation of 10 best awareness on low carbon practices American Centre, Bhagidari, PVR NEST, with this international endeavour. In films on environment and wildlife in especially among school and college Embassy of Netherlands, NMNH, Shri 2007, 51 new filmmakers participated both Hindi and English. The compilation students in five cities i.e. Hyderabad, Ram School, IHC, INTACH, TVEAP, in the competition and 89 new set of provides educators with an effective tool Port Blair, Shimla, Shillong and Oxfam, Climateworks, WWF, IFEJ, filmmakers have sent film entries in to raise awareness among children on Thiruvananthapuram along the Queen’s Climate Consortium, Embassy of 2009. Baton Relay national route. As part Denmark are just some of our well environmental issues, lucidly, through Forming grassroots level networks: of the CWG 2010 Low Carbon Fairs, known partners. brilliant moving images and animation. In addition to the competitive film a series of interactive activities were This package was distributed amongst festivals, 34 festivals in 26 cities have organised, including : Impact and legacy of CMS VATAVARAN 10,000 schools which have functional been organised in the country till 2010. • Capacity strengthening of more Emerging green filmmaking destination: The unique travelling film festivals eco-clubs (a countrywide programme of the Ministry of Environment and than 150 school teachers in the five CMS VATAVARAN has successfully have successfully created a strong cities. They were trained to make Forests, Govt. of India popularly known positioned India as a fast emerging network of environment groups, environmental science classes more destination for environment and wildlife schools, colleges, eco-clubs, NGOs in as National Green Corps-NGC). This interactive with students. special compilation was accompanied filmmaking. The growing interest of the the country. • 29 Green Heroes, who have worked international filmmakers can be gauged with a booklet, which had summaries, Creating green ambassadors: CMS relentlessly at the ground level I wish to congratulate and from the fact that 366 environment films highlighting the subject and message of Environment Forum works towards on environmental issues, were were received from 23 countries and 20 each film. felicitated. They will act as Green appreciate your team efforts long-term capacity-building for various Indian states in the 2009 festival. This initiative aimed at empowering Ambassadors to take forward the in putting forth many pressing stakeholders who in turn act as the message of low carbon practices. International presence: This path advocates of the green movement schools spread over 488 districts, environmental issues through • More than 2500 young citizens breaking festival which has stimulated in their respective regions. “Green in 30 Indian states, with curriculum of India were involved in various small green films, so as to production of high quality conservation Heroes” felicitated by CMS also aide necessary to provide quality environmental education experience. creative competitions, educational sensitise young minds to the films in the country has an international continue the conservation movement in tours and workshops. The activities Such material could also be well-utilised presence today. The participation of their areas with our support. organised will help in inducing various global problems that foreign nationals has helped Indian by the institutions on special occasions Large scale reach: CMS VATAVARAN behavioral change towards low need immediate attention. Films filmmakers to benefit in several such as World Environment Day, Wildlife has reached out close to over 200,000 carbon practices amongst youth. ways. The Indian filmmakers received Week and Earth Day to help reinforce the are a strong medium to sensitise people (during two competitive • Sensitisation of young artists through exposure to latest camera, technology message of environment conservation. young minds and hence very editions-2007 and 2009 and two creativity competitions, which editing softwares, audio recording travelling editions 2008 and 2010). It included photography, painting, clay effective. Each and every film of devices and avenues and opportunities Commonwealth Games 2010: Low modeling, filmmaking, etc. has the widest reach-the only festival for co-productions in India as well as Carbon Fairs the package is very beautifully in India that has both nationwide • For the first time armed forces abroad. The international filmmakers made and informative. We have reach and international scale and The XIX Commonwealth Games were personnel and NCC cadets were have benefitted from CMS VATAVARAN involved in large numbers in standards. held in New Delhi from October already started showing these platform by tying up with Indian various activities in Shillong and 3-14, 2010. Creating awareness films to our students of all filmmakers for co-productions and on ‘low carbon practices’ was Thiruvananthapuram as part of the Low Carbon Fair. Senior officials also outsourcing assignments.  Environmental Education one of the major objectives of classes and they are enjoying it. showed their interest in organising Stimulated production of high quality CMS Environment team has organised this Commonwealth Games (CWG these activities from time to time. The message of Conservation, 2010). This project supported and films: CMS VATAVARAN is the only a number of interesting activities with • Ecotours were organised for Protection and Preservation is strengthened the CWG organising film festival which gives cash awards various schools, colleges and civil school and college students. The made very clear and hence we (total award money in 2009 was `20 society groups to bring environment committee’s initiatives on low carbon participating institutions appreciated lakhs) to Indian filmmakers to promote issues to attention. Such events practices before, during and after the concept of ecotour and agreed to are sure that they will adopt filmmaking as a profession in the included Low Carbon Campaign the Games. With the UNDP-GEF’s regularly organise these educational environment friendly measures support, it aimed to develop and country. The elaborate, transparent and for Commonwealth Games, 2010, tours for their students. and be an inspiration to others as rigorous selection process involving Greening Young Minds… Towards a promote a low carbon campaign for • Green film packages were distributed more than 50 experts is to recognise Better Future, Friendship Cup 2009 and the 2010 Commonwealth Games as to partners, schools, teachers, well. high quality films and thus raising the Production of Film “Sparkling Wonder: a means of inducing a behavioural universities/ colleges and guests. -Mrs Kamna Arora, Principal standards in every competitive festival. Lakes and Wetlands of India” Shri D. J. Doshi Gurukul Eng. Med. High School, Ghatkopar (E) Mumbai.

24 | CMS REPORT 2007-11 25 | CMS REPORT 2007-11  Engaging Corporations HSBC-World Environment Week  Media Orientation on celebrations (2008, 2009 and 2010) CMS Environment also works towards Urban Mobility CMS Environment has been invited enhancing corporate understanding and The series of workshops on by HSBC, since 2008, to conduct responsibility on environmental issues sustainable transport system issues environmental awareness and engaging through their unique and innovative like fuel efficiency, non-motorised activities for its employees, customers/ employee engagement programmes transport (NMT) and Ahmedabad clients and families on the occasion of launched in the year 2008. It has BRT was the first such attempt in the World Environment Day, every June. successfully conducted employee country to have a focused discussion engagement programmes for HSBC In 2010, the environment week on these topics in print media. More India, Disney and other corporate was organised across 27 locations than 20 experts from different parts houses throughout the country. covering 50 HSBC branches and of the country and institutions such Focussing on environmental issues in 25 business departments. Overall as IIT, ARAI, and ITDP brainstormed, the immediate neighbourhood, through 7306 participants including HSBC at the workshops on issues related various indoor, outdoor and web-based employees, customers, clients, to fuel efficiency, Non-Motorised activities, employees were involved children and families participated in Transport (NMT) System and Bus Rapid by contributing their time and skills various interactive environmental Transit (BRT). with their company’s encouragement activities. Seventeen activities in and support. These engagements have all were conducted which included Around 50 senior journalists holding environmental and wildlife issues. helped in raising public awareness and film screenings, energy conservation positions such as assistant editors, www.cmsenvis.org understanding about environment initiatives, recycle your waste, deputy editors and bureau chiefs participated in these media workshops. conservation issues and empowering t-shirt painting competition, theme ‘Green Voice’-the quarterly newsletter Promoting knowledge and people to become active agents of quiz, beach cleaning, etc. The total They were exposed to the technical by CMS Envis centre reaches to sustainable and equitable development. volunteering hours were 10,955. and administrative aspects of the more than 5000 individuals and awareness about how climate issue through interactions with the organisations and has a circulation change is affecting our lives CMS Environment has initiated In 2009, CMS Environment conducted experts. Such interaction resulted in innovative corporate programmes since a total of 36 environmental activities in of over 7690. CMS Envis centre also around the globe is obviously the initiation of a dialogue on the issue presents impressive on-line databases I congratulate CMS 2008. The number of participants in 46 branch offices of HSBC India across of sustainable transport system and an important pillar in fighting employee engagement programme of approximately 42,910 news items, 24 cities for its employees, children, informed reporting in the media. The its negative consequences. for taking forward the green has gone up from 1,500 executives in customers and their families. The theme around 1224 advertising agencies and workshops resulted in some enriched over 5238 audio-visual programmes, CMS is certainly contributing initiative. HSBC is proud to be 18 cities in the launch year to 7,572 was “Banking on Survival” and the focus and important stories on topics ranging participants in 29 cities in the year 2010. was “River Dolphin”. Activities included 2934 web links along with 1832 to this through very powerful associated with you in your from NMT to problems in public environment filmmakers, 271 plus green 20-20, talk on green buildings, transport system, energy conservation, and effective film medium and efforts, particularly of bringing Disney India (2010) environmental games, finger licking, environment print and electronic pollution, need for journalists. seminars and workshops on children in to the fore of CMS Environment and Disney India dumb charades, beach cleaning, vermi- BRT, etc. environment awareness through came forward for the green cause for composting, folk theatre, etc. These In 2007, the Audio Visual Resource climate change. I am sure that activities had excellent participation and Centre (AVRC) a state-of-the-art films and catalogue on young sustainable community development it has significant contributions in Bangalore, Chennai, Delhi and were welcomed by HSBC employees. In  Developing Environment archive of documentaries, films and to outreach and awareness strokes on climate change. Mumbai. Activities included plantation, total, 221 activities were held involving Resource Hubs audio spots on environment and rainwater harvesting, renovation of more than 5000 participants. development issues was setup. It also generation on environment and CMS Environment has been providing -Naina Lal Kidwai, temple tank, renovation of national archives the master copies of the The first World Environment Week for resource and inputs to Ministry of development issues. Group GM and Country Head of HSBC India park infrastructure, among others. audio visual resources produced by the HSBC India was organised from June Environment and Forests on their various More than 250 volunteers, nature Ministry of Environment and Forests 5-20, 2008 in 27 branch offices all over communication strategies and activities. -Lasse Bjorn Johannessen, enthusiasts, Disney employees, CMS the country. The activities organised (MoEF), Govt. of India. The centre Charge’d’affaires A.I. of the Royal employees, school students and general included green film screening, expert In 2000, Ministry of Environment collects, collates and archives these Norwegian Embassy, New Delhi. public participated in the ground talks, nature trail, signature campaign, and Forests (MoEF) designated CMS valuable resources held by dispersed activities. painting competition, quiz on global as an ENVIS Centre to facilitate organisations and individuals with an warming etc. information dissemination and further objective to disseminate the materials the cause of environment awareness to connoisseur, TV Channels, concerned and sensitisation. A separate space organisations, educators, schools, I am so happy to have scored highest in the online quiz. But in its campus has been allocated to laypersons etc. all over the country. The really, the biggest joy was in the participation in the events-viewing house documentary films, spots/ CMS AVRC computerised catalogue is public service messages, info-mercials, available online at www.cmsindia.org/ short films on river dolphins, taking part in the quiz and T-shirt quiz programmes, jingles etc. on cmsavrc. painting competition. These required me to read up quite a lot on the river dolphin and I enjoyed every bit of the learning process.

-Devyani Ghosh, VP-ORC, Asia Pacific, HSBC

26 | CMS REPORT 2007-11 27 | CMS REPORT 2007-11  Partners Leh Nutrition Project Kalpavriksh Environmental Action Group Educational Institutions Tripura State Pollution Control Board Wild Portraits Multilateral and bilateral organisations Adventis Higher Secondary School, (TSPCB) Ford Foundation Ahmedabad Embassy of Sweden University of Hyderabad Peace Institute Ahmedabad Municipal Corporation (AMC) GIZ Tripura University Oxfam India Anand Niketan, Ahmedabad Royal Norwegian Embassy (RNE) Bharati Vidyapeeth Institute of World Wide Fund for Nature (WWF) B K College of Arts & Crafts, Bhubaneswar Environment Education and Research, Swedish International Development Inner Wheel Club, Ahmedabad BJEM School, Bhubaneswar Cooperation Agency (Sida) Pune Manav Adhikar Seva Samiti (MASS), D M School, Bhubaneswar Swiss Agency for Development and Association of Municipalities and Odisha Cooperation (SDC) Development Authorities (AMDA) DAV Public School, Patna Wild Orissa, Odisha DAV School, Bhubaneswar United Nations Educational, Scientific Department of Environment & Forests, Wildlife Society of Orissa, Odisha and Cultural Organisation (UNESCO) Govt. of Bihar Delhi Public School, Ahmedabad Young Explorers Track Innovators (YETI), United Nations Environment Department of Human Resource Department of Geology, Patna University Ahmedabad Programme (UNEP) Development, Govt. of Bihar Gandhi International Public School, Royal Norwegian Embassy (RNE) American Centre Department of Language, Art & Culture, Ahmedabad Shillong Climate Consortium Denmark Corporations IIT Gandhinagar, Ahmedabad Department of Museums and Zoos, Institute of Physics, Bhubaneswar Embassy of Netherlands ITC-WELCOMGROUP Govt. of Kerala Ishan International Girl’s School, Patna Embassy of Sweden HSBC Bank Department of Forest & Environment, L D College of Engineering, Ahmedabad Oxfam India Government of Jharkhand Oriental Bank of Commerce (OBC) Magadh Mahila College, Magadh British Council Thermax Ltd Dept of Information, Cultural Affairs, University, Patna Governments of India and Autonomous Govt. of Tripura Idea Cellular, Shimla Bodies Mahatma Gandhi International School, Environment Management Agency, National Aluminium Company Limited Ahmedabad Department of Environment and Govt. of Kerala Walt Disney India Martin Luther Christian University, Forests, Government of NCT of Delhi Forest Department, Himachal Pradesh Toonz Animation India Pvt Ltd, Shillong Prasar Bharati The topics covered in I have read the YAMUNA Indicorps, Ahmedabad Thiruvananthapuram Nirma University, Ahmedabad Ministry of Environment and Forests, GoI report with great pleasure and Industrial Infrastructure Development JK Paper Ltd, Bhubaneswar Open Source, Odisha the CMS ENVIS newsletter Corporation, Odisha I would like to explore how this Environment Protection Training & Patna Central School, Patna like brief information on the Research Institute (EPTRI), Hyderabad Gujarat Ecological Education and Media Organisations Patna Doon Public School, Patna environmental issues rose can be linked with the work that Institute for Human Development (IHD) Research (GEER ) 1takemedia.com Patna Law College, Patna University was done on future projections of Institute of Management Studies and Kerala State Biodiversity Board Academy of Animation and Gaming through different Medias, media Indian cities. Training Kerala State Council for Science, (AAG), Noida Patna Science College, Patna University analysis of the environment Patna Women’s College, Patna University Indian National Trust For Art and Technology and Environment (KSCSTE) TVE Asia Pacific and wildlife stories are very -Anne Feenstra M. Arch, Cultural Heritage (INTACH) Kerala Forests and Wildlife Department, Riti Academy of Visual Arts, Shillong ZEE News useful and first of its kind. Visiting Professor SPA Delhi, National Museum of Natural History Kerala 94.3 my FM, Bhopal Royal College of Science, Bhubaneswar Principal AFIR architects Department of Drinking Water Supply, Orissa Mining Corporation, Odisha S G A Education Institute, Ahmedabad The efforts carried out by Kabul and Kholm HFS Himalayan Films Studio, Leh Ministry of Rural Development, GoI Orissa State Pollution Control Board, Odisha Nav Duniya , Bhopal Sai International School, Bhubaneswar your team to publish such an National Institute of Science Education PBL Nazar, Ranchi Sainik School, Bhubaneswar informative newsletter are really State Governments and Autonomous and Research, Bhubaneswar Bodies Sakaal Media Group, Pune Sambad, Odisha appreciable. Urban Affairs Department, Govt. of Meghalaya Satluj Jal Vidyut Nigam Ltd, Shimla Maharashtra Pollution Control Board The Hindu, Coimbatore State Council of Science, Technology Scientist-In-Charge, (MPCB) Tripura Info Scholars Abode School, Patna -Sujit Narwade, and Environment (SCSTE), Meghalaya BNHS, Mumbai TV9, Coimbatore Shakti Foundation Agartala Municipal Council Meghalaya Non-Conventional and Rural St Karen’s High School, Patna Andhra Pradesh Forest Department Energy Development Agency Dainik Bhaskar, Shimla St Michael’s High School, Patna Andhra Pradesh National Green Corps NEEDS, Shillong Gujarat Samachar Salim Ali Centre for Ornithology and Himvani, Shimla St Xavier College, Ahmedabad Natural History (SACON) Civil Society Organisations and Media Plus, Shillong The Mudra Institute of Communications Foundations (MICA), Ahmedabad National Council for Science & Meghalaya Daily Commonwealth of Learning (COL) U Nongsain Hima, Shillong Technology Communication (NCSTC) World Vision, Ahmedabad India Habitat Centre University of Stirling, Scotland, UK Ladakh Autonomous Hill Development Kanak TV, Odisha Council, Leh International Federation of Vishwa Bharti English Medium School, Radio Choklate, Odisha Madhya Pradesh Ecotourism Environmental Journalists (IFEJ) Ahmedabad Radio Mirchi Development Board PVR Nest, New Delhi Xavier Institute of Management, Pune Municipal Corporation CINEDELVE-A Film Society, Agartala Bhubaneswar

28 | CMS REPORT 2007-11 29 | CMS REPORT 2007-11 List of Projects during 2007-11 CMS Environment Team Members Assessment of the Jalmani Programme (Stand Alone Water Purification System-SAWPS) Ms Alka Tomar, Director-Programmes and Operations, Pursuing Ph D in Rural India, 2011 UNICEF (Communicating Climate Change) Sanitation Status Survey in Rural Schools, 2011 UNICEF Mr Ashwini Sinha, Deputy Director, MBA, BA Hons (Economics) Assessment Study of Impact and Sustainability of (NGP) Nirmal Gram Puraskar, 2010- Ms Priya Verma, Senior Manager, MBA, B Com 2011 Department of Drinking Water Supply, Ministry of Rural Development, GoI Mr Narender Yadav, Senior Manager-Communication and Knowledge Communicating Climate Change in India and UK: A Reception Study, 2009-2011 Management, MA (History), PGDM Advertising and PR British Council and University of Stirling, UK Ms Snehal Shah, Senior Research Associate, MA, BAMS Mr Sundeep Srivastav, Project Manager, Diploma in Russian Language, Diploma Feasibility Assessment Survey for the Employment of BPL Youth in Sectors of in Theatre Arts, BA Housekeeping and Retail Management, 2010 CMS Environment Syndicated Research Ms Divya Sharma, Project Manager, M Sc, MBA, B Sc Sanitation Status Survey in BPL Households in Uttar Pradesh and Haryana, 2010 Mr Gajendra Rai, Manager-Research, Pursuing MA (Sociology), MA (English), BA CMS Syndicated Research Mr Rohit Singh, Manager-Research, M Sc (Environmental Sciences) Use of Foot Over Bridges (FOBs) in Delhi, 2010 CMS Environment Syndicated Research Mr Vishwajeet Ghoshal, Senior Project Executive, Pursuing CS, BA (Economics) Waste Management Survey in Rajdhani Trains, 2010 CMS Environment Syndicated Mr Avinash Ujjwal, Senior Research Executive, Pursuing MA , PGD TV Prod Research and Electronic Journalism Feasibility Survey for Inclusion of Environment Management Programme in B.ed Ms Smita Mehtre, Project Executive, M Sc , PGD-Sustainable Management of Colleges, 2010 CMS Environment Syndicated Research Natural Resources and Conservation Future Plans Knowledge, Attitude and Practices (KAP) on Global Warming and Climate Change, 2008- Ms Deepti Roy, Executive-Brands, Pursuing MA (Economics), PGD in Strategic 2009 WWF India Communications, B Sc (Industrial Microbiology) Mr Sanjay Negi, Executive-Communication and Knowledge Management, BA Study Sanitation Supply Chain in Rajasthan-Total Sanitation Campaign, 2008-2009 The key areas of concern and Mr Raju Yadav, Assistant Computer Operator, BA UNICEF focus for CMS Environment End Review of (INEP), Indo Norwegian Environment Programme, 2009 Former CMS Environment Team Members team are climate change, water, Royal Norwegian Embassy (RNE) Dr S M Nair, Advisor (2009-2010) sanitation and biodiversity. Knowledge, Attitude and Practice of Delhiites towards River YAMUNA, 2009 Ms Mou Biswas, Project Manager (2006-2007) The CMS Environment team is Peace Institute and Ford Foundation Ms K Kapithra, Logistic Manager (2006-2007) Corporate Sustainability Campaigns Assessment, 2009 Ms Munazza Bilal, Researcher (2008-2009) accelerating efforts in garnering CMS Environment Syndicated Research Ms Pratiskha Gogia, Researcher (2009-2010) I would like to thank you domain knowledge on water and 4th Travelling Edition of CMS VATAVARAN: Environment and Wildlife Film Festival and Mr Shantanu Das, Researcher (2008-2009) Assistant Computer Operator (2009-2010) and the CMS Environment team sanitation for setting up of the Forum, 2010 Ahmedabad, Bhubaneswar, Hyderabad, Mr Ajay Singh Rawat, Shillong, Shimla, Patna, Port Blair and Thiruvananthapuram “Research Centre on Water and Consultants for producing a very good final 5th Competitive Edition of CMS VATAVARAN: Environment and Wildlife Film Festival and Mr Amlendu Bikash Paul (Wash Specialist) report for the Sanitation Supply Sanitation” in 2012. Forum, October 27-31, 2009 New Delhi Ms Bijaya Sharma, Editor 3rd Travelling Edition of CMS VATAVARAN: Environment and Wildlife Film Festival and Chain Study in Rajasthan. We had CMS Environment team is Prof C R Babu (Restoration Ecology) Forum, 2008 Agartala, Bhopal, Coimbatore, Hyderabad, Leh, Lucknow, Pune and Ranchi Dr Dilip Biswas (Former Chairperson, CPCB) some learnings along the way, consolidating its Environmental 4th Competitive Edition of CMS VATAVARAN: Environment & Wildlife Film Festival and Dr Duke Ghosh (Climate Change and Economist) and the final report captures your Education activities with Forum, September 12-16, 2007 New Delhi Ms Leema Rosalind (Environmental Education and Outreach) study extremely well. So well the initiation of the Disney Disney India VoluntEARS Day, 2010 (New Delhi, Chennai, Mumbai, Bangalore and Prof Murari Lal (Regional and Local Climate Change and Adaptation) Kolkata) Walt Disney India Ms Payal B Malur, (Environmental Outreach) that the Principal Secretary PHED signature programme “Friends Mr Sanjeev Sharma (Environmental Management and International Development World Environment Week, 2010 HSBC India Rajasthan is eager to support for Change”, involving 50000 World Environment Week, 2009 HSBC India cooperation) schools. This team will also Ms Seema Bhatt (Biodiversity, Livelihoods and Ecotourism) the recommendations you World Environment Week, 2008 HSBC India Dr Sukumar Devotta (Environmental Engineering and EIA, Former Director, NEERI)) continue to engage Corporations Low Carbon Campaign for Commonwealth Games, 2010 Dr Sumana Bhattacharya (Climate Change Adaptation) propose. and their employees in novel Shimla, Shillong, Port Blair, Hyderabad and Thiruvananthapuram Mr Tapan Chowdhury (Water and Sanitation and Disaster Management) GEF, Ministry of Environment and Forests, UNDP and CWG 2010 -Kathryn Harries, MEngSc, PGCert environmental programmes. Friendship Cup 2009: Get to know Switzerland better and Friendship in Diversity Internship (WEDC), Water and Environmental Delhi, Kolkata, Bangalore, Mumbai and Chennai, Embassy of Switzerland, New Delhi Ms Rosalie Sangenitto, School of Communication, Northwestern University, Sanitation Specialist, State Office for CMS VATAVARAN is aimed Greening Young Minds… Towards A Better Future-A Package of TEN Green Films Illinois, USA Rajasthan, UNICEF India at becoming a popular market distributed to 10,000 schools (2009) [Coverage: 30 states/ UTs and 488 districts]. Ms Akanksha Soray, Chandigarh place for filmmakers along with Ministry of Environment and Forests, GoI maximising reach and participation Production of the Film “Sparkling Wonder: Lakes and Wetlands of India”. Thefilm screening formed the inaugural programme of TAAL-12th World Lake Conference through forums and films. hosted by India, 2007 Ministry of Environment and Forests, GoI CMS ENVIS Centre on Media and Environment, established in 1999 (www.cmsenvis.org) Expanding its horizons, CMS Ministry of Environment and Forests, GoI Environment’s new proposal- Audio-Visual Resource Centre of all the audio visual spots, documentaries, and television “Green Jobs” — will empower and serials produced by the Ministry of Environment and Forests, Government of India, established in 2007 Ministry of Environment and Forests, GoI provide employment to 10,000 Promoting Concerns and Commitment in Media on Urban Mobility Issues, 2011 poor youth in various sectors. ClimateWorks, USA and Shakti Foundation

30 | CMS REPORT 2007-11 31 | CMS REPORT 2007-11 Communication Enhancing Behaviour & Social Change

ngaged in studying and analysing the communication and media environment, the CMS ECommunication team aims at strategic use of media and communication tools for effective execution of development programmes. This process takes the form of independent research, technological diffusion & The m a t i c Tea ms ICT use studies, publications, policy consultation events and creating platforms for experts and stakeholder interactions. This team has developed extensive expertise in supporting development communication initiatives in India as a Research Support Partner. It specialises in suggesting innovative methodologies to measure direct and indirect impact of communication campaigns and provide evidence based midterm corrections in interventions. In the time span of 2007-11, CMS Communication has been engaged in 36 projects of diverse scale. The fact that this team has often played a key role in the evolution of communication and media strategies for leading National and International organisations; is a testimony to its expertise and concerns.

Areas of Expertise Areas of WORK Thank you for being a real research support partner, who has • Monitoring & Impact Evaluation Development: challenged us, supported us and understood our limitations and potential. o Development Campaigns & Public Service Child Rights and Survival, Child Protection, Gender, I am sure we will work together in the future… Messages Hygiene and Hand wash, Information Communication o Entertainment Education Technologies (ICT), Life Skills, Minorities, Panchayati -Sonali Khan, Country Director-India, Breakthrough • Communication Strategies Raj Institutions, Power, Rural Development, Violence • Analysing Content and Cataloguing IEC Materials Against Women, Water and Sanitation • Pre-testing Creatives and Storylines Education: Right to Education, Girl’s Education, Sarva Shiskha Abhiyan-(SSA) Health: Abortion, Adolescent Health, Child Health, HIV/AIDS (Stigma & Discrimination and PPTCT), Immunisation, Family Welfare, Maternal Mortality, Nutrition, Public Health, Tobacco, Vector Borne Diseases (TB, Malaria, Leprosy) >> 32 | CMS REPORT 2007-11 33 | CMS REPORT 2007-11 CMS Communication also conducted analysis of print & television news, impact evaluation of Gali Gali Sim CMS Communication team has tracked CMS Communication - Significant Contribution Sim, the India version of Sesame portrayal of development issues, An all women’s team with young dedicated enthusiastic researchers, CMS Communication has Street of the US. It was a first of its their coverage patterns, formats and made remarkable contribution in the field of development communication in the country. kind study where children in the age innovations. The analysis has helped group of 6-8 year were interacted to the government and other agencies to collect their perception about the design their media advocacy initiatives.   characters, components, and format A pioneering work of the Supporting Development Pretesting before final of the programme. To understand the Communication Initiative production of communication communication team is documenting impact of such programme on children ‘Media Response to HIV in Six through Research materials below the age six of the parents of the countries of Asia’ including Cambodia, CMS Communication team has been CMS Communication team has signed kids were interviewed. The suggestion India, Indonesia, Laos, Thailand and playing a critical role of being the a long term association (LTA) contract that evolved from the survey helped Vietnam; conducted on behalf of Research Support for communication with UNICEF India and has been the Partners to change the timing of the Commission on AIDS. assigned to take up Pre-testing of show to reach out to more children of PARTNERS programmes. Starting from formative CMS’s analysis of ‘How HIV gets maximum development communication material that age. research for identifying the issue, coverage in news’ helped UNICEF design Government: in its concept stage, rough cut or scrap baseline study for benchmarking the their 360 ° Media Advocacy Campaign in Ministry of Health and Family stage among the target audience. The  Review of communication knowledge attitude and practices four states of Rajasthan, Madhya Pradesh, Welfare; National Commission of appeal, comprehension, relevance and strategies, materials, on the indicators around the issue; Orissa and West Bengal on Maternal do-ability of the materials are tested Minorities; National AIDS Control monitoring the progress through episodes and IEC initiatives Mortality Reduction issues. before the target audience. Based on this organisation (NACO), Prasar Bharati, periodic evaluation of the campaign CMS Communication team reviewed feedback, relevant changes are made in Central Leprosy Division, Ministry UNICEF appreciates to measuring its impact on the communication strategies and materials the materials before final production.  Policy Studies and of Health (MoH), Central TB (MoH), benchmark indicators through end line of major vector borne diseases of India, the commitment Pre-testing of materials is not only Regulatory Inputs Ministry of Rural Development (MRD) evaluations. HIV/AIDS and other developmental issues limited to public service messaging or and dedication of and suggested Communication strategies CMS Communication team members Using innovative qualitative and spots but also involves pre-testing of Bilateral/Multilateral: for better reach and impact, making have been regularly providing inputs and the Communication quantitative research methodologies story boards, episodes of serials and Commission on AIDS in Asia, optimal use of the available resources. feedback to several communication and the CMS Communication team has radio programmes meant for children. UNAIDS, UNICEF (Regional Office for media related policy issues to the various team that worked on been successfully documenting the Content analysis of episodes of television This LTA contract has given CMS ministries and international bodies. South Asia (ROSA) & India), UNICEF impact of development communication and radio programmes, Entertainment the assignments and Communication an opportunity to work Office for Uttar Pradesh (UNICEF UP) endeavours specifically the • CMS reviewed the Tobacco extensively on Govt. of India Campaigns Education (EE) serials, news and & Andhra Pradesh (UNICEF AP) produced the high quality Entertainment-education (EE) in India. materials is one of the team’s expertises. Advertising, Promotion and on Age of marriage, Salt iodisation, Safe Sponsorship (TAPS) in South & The critical observations made by the The Communication team has developed studies. We especially water, HINI, Polio Ravivaar, Hand washing South East Asian Countries and their State Government: appreciate your CMS Communication team have helped with soap and Men using toilet, etc. unique methodologies and successfully compliance to WHO Framework Andaman & Nicobar State AIDS the Partners make necessary changes in used them for comprehensive analysis of Convention on Tobacco Control Control Society, Andhra Pradesh State content. The team has language experts technical competence, their strategy, design, funding, format (FCTC). The first of its kind study AIDS Control Society (APSACS), Kerala which has shown positive results and  who are experienced in conducting Working with children in striving to identify the FCTC State AIDS Control Society (KSACS) able leadership and content analysis. outcomes. UNICEF developed an innovative compliance of TAPS regulations in South & South East Asia and clear communication and engaging radio programme to Analysis of content and formats of Non-Government: For example, for the UNICEF initiative the challenges and opportunities with us in order for “Kyunki jeena isi ka naam hai…, CMS communicate with children in rural different programmes done by CMS has thereof was conducted by CMS for Breakthrough; Public Health the assignments to be Communication was involved in schools, their educators, parents and helped the Partners in restructuring Health Bridge. The study covered Foundation of India (PHFI); Public providing audience feedback as inputs community leaders. The radio based their programme format for making it 10 countries from South & South Service Broadcasting Trust (PSBT); completed on time and towards improving dialogue, cast entertainment-education show aimed popular, entertaining and educative. East Asia-Bangladesh, Bhutan, India, Health Bridge; Centre for Equity and and script. The strategy to introduce to enhance knowledge and learning The findings from “Content Analysis of Indonesia, Maldives, Myanmar, Nepal, Inclusion (CEQUIN) with high quality an interactive format of reading out among children addresses cross-cutting episodes of Kyunki Jeena Isi ka Naam Pakistan, Sri Lanka and Thailand. selected audience letters on the issues like gender equity and rights of Hai…the EE Soap” have guided the • CMS also wrote an analytical paper for Creative & Advertising Agencies: -Ms. Alka Malhotra; the girl child. CMS Communication was episode scriptwriters to maintain the the Standing Committee of Copyright show was also based on CMS inputs. IN TV, Miditech Pvt. Limited; Mudra; Communication for Development This critical decision recognised the involved in interacting with children since balance of EE in the serial, to understand and Related Rights, World Intellectual Property Organisation (WIPO) Geneva Sesame Workshop India Ltd., Specialist, UNICEF involvement of audience and drastically its conception. The observations made what works with the audience and what on ‘Socio Economic dimensions of the DDB health and Lifestyle, Ogilvy increased the fan mail. by the children on the programme during impacts the audience most. its pre-testing were interesting and the Unauthorised Use of Signals’ & Mather, Futures Group, JWT CMS Communication conducted production agency applied them while • CMS was represented in the (Thomson Social), RKSWAMY BBDO Rapid Audience Assessments of the developing the future episodes. Rounds  Media Monitoring of Committee created by the Ministry Bell Bajao Campaign on Domestic of effectiveness study was conducted Development issues of Information and Broadcasting International Associations and Violence. Based on these assessments, by CMS to gauge the influence of the for drafting the Guidelines for Self Agencies: Going beyond the conventional method CMS Communication suggested to programme on children and the situation Regulation in Broadcasting Sector INTERNEWS, World Vision India of quantitatively analysing news and the Content Certification Rules. Breakthrough a more interactive and of logistics where the team interacted CMS Communication team offered strategic use of funds to have larger with 4500 students of rural schools from • CMS also organises international level customised services to government and impact through Video vans. 9 districts of Uttar Pradesh. debates and brings out publication on bilateral agencies. Through qualitative regulatory issues in Indian Media. 34 | CMS REPORT 2007-11 35 | CMS REPORT 2007-11 List of Projects during 2007-11 April 2007-March 2008 Pre-test of TV spots on ‘Use of Various Contraceptive Methods,’ 2009-10. Impact Assessment of “Sur-Bahar” Radio Programme, Sponsored by the Ministry Futures Group of Health & Family Welfare, 2007-08. Ministry of Health and Family Welfare, Round 2 Rapid Audience Survey among audience of ‘Bell Bajao Campaign,” 2009-10. Government of India Breakthrough TV Concurrent Monitoring of Television News Channels for Analysing the Coverage of ‘Access, utilisation and quality of services for the Prevention of Parent to Child Issues and Concerns of Minorities, 2007-08. National Commission for Minorities Transmission (PPTCT) of HIV in India-2009 NACP III Mid Term Review, NACO Evaluation of IEC activities under National Leprosy Eradication Programme (NLEP), Pre-test of 42 interactive Facts For Life (FFL) Videos ‘Ammaji Kehti hai,’ 2009-10. 2007-08. Ministry of health and Family Welfare, Central Leprosy Division IN TV Pilot Assignment for Benchmarking Media Response to HIV in Asia, 2007-08. Intervention Assessment & Concurrent Monitoring for the ‘Facts for Life’ Commission on AIDS in Asia Entertainment-Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ (Phase-3), Baseline Survey before launch of “Bell Bajao” Multi Media Campaign on Domestic 2010-11. UNICEF Violence and HIV/AIDS, 2007-08. Breakthrough Intervention Assessment / Concurrent Monitoring for the ‘Facts for Life’ Entertainment-Education Drama in Telugu ‘Idey Mana Jeevitam Lakshayam,’ 2010- April 2008-March 2009 11. UNICEF Andhra Pradesh Impact Evaluation of Anti-tobacco campaign, 2008-09. ‘Galli Galli Sim Sim’ impact study, 2010-11. Sesame Workshop India Office Public Health Foundation of India (PHFI) Round 1 & 2 Effectiveness Study of Meena Ki Duniya Radio Programme in Uttar Impact Assessment of films on four different issues namely Child Sex Abuse, Pradesh, 2010-11. UNICEF UP Maternal Mortality, Gender & Sexuality and Sex Selective Abortion, 2008-09. Designing and pretest of Pre and Post session evaluation tools for 42 interactive Future Plans Public Service Broadcasting Trust (PSBT) FFL videos ‘Ammaji Kehti hai’2010-11. UNICEF Impact Evaluation study on Flagship Programmes by Prasar Bharati (Doordarshan Pre-test of Facilitators’ Guidebook and Video Guide for implementing Ammaji and All India Radio) across all states in India with a sample size of 12,800 Kehti Hai videos, 2010-11. IN TV respondents, 2008-09. Prasar Bharati CMS Communication team End line Survey of “Bell Bajao” Multi Media Campaign on Domestic Violence and plans to provide objective Intervention Assessment & Concurrent Monitoring for the ‘Facts for Life’ HIV/AIDS, 2010-11. Breakthrough Entertainment-Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ (Phase-1), research support to Pre-test of AB Polio materials, 2010-11. UNICEF 2008-09. UNICEF development communication Pre-test of 10 Kyunki… Theme based Mini Movies, 2010-11. UNICEF initiatives in the country. Pre-test of TVC’s and radio spots on Polio Ravivaar, (National Immunisation Campaign in North India) in Uttar Pradesh for UNICEF, 2008-09. UNICEF Special interest of this team Pre-test of HIV/AIDS treatment track on Stigma and discrimination, 2008-09. CMS Communication Team Members continue to be meaningful Miditech Pvt. Limited Ms Paramita Dasgupta, Team Leader, M Plan, MSC (Geography) Ms Kalpana Bindu, Senior Research Manager, MJMC entertainment education Round 1 Rapid Audience Survey among audience of ‘Bell Bajao Campaign,’ 2008-09. Ms Suranjana Bhaduri, Senior Research Executive, MA (Sociology), B.Ed for children and adults on Breakthrough Ms Deepmala, Research Executive, MMC issues like health, education, Media Monitoring on Six Key Issues of Health, Nutrition, Water and Environmental Ms Gayatri Baruah, Research Executive, MMC hygiene, rights and survival Sanitation, Girls’ Education, Corporal Punishment and HIV/AIDS discrimination, Ms Tulsi Gaur, Research Executive, MA (Psychology) and other development 2008-09. UNICEF Consultants issues. Tobacco Advertising, Promotion and Sponsorship Across South and South East Mr. S Narendra, Development Communication Specialist (Former Information Asia-Challenges and Opportunities, 2008-09. Health Bridge Advisor to Prime Minister, Principal Advisor-Planning Commission, Executive Director-RKSWAMY BBDO) April 2009-March 2010 Ms. Adite Banerjee (Journalist and Research Analyst) Intervention Assessment & Concurrent Monitoring for the ‘Facts for Life’ Former CMS Communication team members Entertainment-Education Drama Serial ‘Kyunki Jeena Issi ka Naam Hai’ (Phase-2), Ms. Jaya Ghosh, Researcher (May 2005-November 2008) 2009-10. UNICEF Ms. Preetibanya Pattanaik, Researcher (Jan 2009-Feb 11) Ms. Arijita Pal, Researcher (Dec 2007-February 2008) Baseline Survey for CEQUIN campaign on ‘Make Delhi Safe for Women,’ 2009-10. Mr. V. Manikandan, Research Executive (Jan 2009-March 2009) CEQUIN Ms. Ambika Bamesai, Freelance Consultant, (Oct 2007-Aug 08) Pre-test of TV spots on ‘Men Use Toilet,’ 2009-10. UNICEF Ms Chandramallika, Research Assistant (Feb11-May 11) Ms. Mamta Saha, Research Assistant, (Feb 11-July 11) Pre-test of two creative options on ‘Hand Washing with Soap,’ 2009-10. UNICEF Pre-test of TVC’s on ‘Protection of Water Sources,’ 2009-10. UNICEF Internship doctoral student at the Johns Hopkins Bloomberg School Midterm Evaluation of Facts For Life (FFL) TV Drama ‘Kyunki Jeena Isi Ka Naam Ms. Devaki Nambiar, of Public Health (Baltimore, MD, USA) under the guidance of Paramita Dasgupta Hai,’ 2009-10. UNICEF of CMS Communication did her research on ‘Youth attitudes towards HIV/ Pre-test of Creative Materials on H1N1, 2009-10. UNICEF AIDS in India’ as a part of fulfilling her requirements for William S. Fulbright Pre-test of TV spots on ‘Age of Marriage,’ 2009-10. MUDRA scholarship, 2007 Ms. Preeti Deka from Take One School of Mass Communication has completed Six rounds of Pre-test ‘Meena ki Duniya’ Radio programme Episodes, 2009-10. her three months internship with CMS Communication team as part of her UNICEF curriculum for MMC, 2009 Baseline Study before the broadcast of ‘Meena Ki Duniya’ Radio Programme in Mr. Bishwendu Bhattacharjee, from Dept. of Journalism and Mass Uttar Pradesh, 2009-10. UNICEF UP Communication, Tripura University did his three months Internship on ‘Communication Research’ in 2010

36 | CMS REPORT 2007-11 37 | CMS REPORT 2007-11 Transparency Towards Responsive Governance

he CMS Transparency team focuses on issues of good governance, raising awareness about the Right to Information Act (RTI) and empowering T The m a t i c Tea ms citizens to benefit from the legislation. Path breaking initiatives such as the Citizens’ Charter, performance appraisal and social auditing, national annual corruption survey, the Zero-level Corruption Initiative in partnership with the CVC, and creation of forums for discussing electoral and judicial reforms have earned the team praise at the national and international levels. The team has helped in establishing links with civil society groups and designing campaigns for RTI to further social objectives like transparency in elections, exposing corruption and improving civic services. Senior CMS functionaries have been involved in the RTI movement much before the RTI Act was legislated. The engagement with RTI Act is far from over for CMS, as it is constantly tracking RTI’s implementation and designing campaigns to create awareness about RTI.

Over a decade, Centre for Media Studies (CMS) has been doing pioneering Areas of Expertise Areas of WORK research which has deepened our understanding of corruption in various sectors and • Performance Appraisal and Evaluations • Right to Information regions in India over time. Where we replied on anecdotal evidence and conjectures • Integrity Indicators • Political and Judicial Reforms • Annual India Corruption Studies • Good Governance for decades, CMS has been supplying us hard data and quantitative evidence. What • Transparency Review • Accountability Standards is more conscious effort has been made to appreciate the nuances in a complex • Election Studies and Public Opinion • Social Audits phenomenon of corruption, rather than indulging in sensationalism and head-line • Citizen Charter grabbing. For instance, CMS research has established clearly the regional and sectorial • Corruption variations, and also captured the changing trends and shifting …Excerpts from Foreword by Dr Jayaprakash Narain, President, Loksatta Party, for India Corruption Study 2010

>> 38 | CMS REPORT 2007-11 39 | CMS REPORT 2007-11 In the last five years, corruption has Transparency Review CMS Transparency - Significant Contribution become a priority of news media. It was This Journal was initiated by Shri Ajit This committed team has been providing significant database and momentum to create an less than one percent in 2005/2008. Bhatacharjea (eminent journalist responsive governance system in our country. In 2011, it was well over eight percent and former editor TOI, IE & HT) who of prime time and six percent of front was also the founder editor since its pages. But on days of Anna’s fast that inception in March 2006. The first issue coverage overall went up to over 60 was released by Ms Aruna Roy (founder PEE model percent of prime time of news channels  India Corruption Studies (ICS) MKSS) at CMS Office. This bimonthly and mostly live coverage. ICS 2010 A unique feature of CMS methodology journal covers and tracks issues related has been to recognise that corruption to RTI implementation and other such India Corruption Study the seventh has two sides, each sustaining the other  accountability concerns in governance. edition and the fourth rounds of studies and reinventing itself. One is perception Electoral Reforms Since February 2011, this journal is in the last five years on curruption the dimension which is relatively easy CMS conducted the first ever-empirical being edited by Dr N Bhaskara Rao concerning citizens availing public to talk about and the second is actual study on cash for vote phenomena in (Chairman CMS). All 31 issues are services and fourth round in the last experience of corruption. Perception and 2008. This data is based on a sample of available on CMS website. five years. The 2010 round covered experience are often two separate issues 18,000 voters from 19 states, further around 10,000 households in rural areas requiring separate, but parallel efforts. validated with micro level survey in of twelve major states from different This model has brought out “the gap” individual constituencies. The study  Convention on Accountability geographical regions of India. The four between “Perception” and “Experience”. did not cover other inducements or public services covered in this round The other aspect is “Estimation” of freebies like liquor or in kind. Only CMS Survey was on of the participants were public distribution system (PDS), total money involved in corruption. It Assembly and Lok Sabha elections have from 12 states at the fourth national The poor fight against school education (up to class 12th), is arguably another tool to sensitise been covered. annual RTI Convention, organised by water supply services and hospital the nation about its seriousness so Chief Information Commission had corruption, and become victims that corruption is not seen as “high- This CMS study showed the, money for services. These are the services the some interesting findings. ‘Among the of the arbitrary use of power. return-low-risk activity”. This is the votes is not limited to the poor or rural government claims giving high priority. civil society, activists and media, only “CMS PEE model”-P for perception, E for voters but is a national phenomena This seventh edition of studies To brought out a comparative picture, 13 percent thought that their state’s experience and E for estimation. spread across rural-urban, rich-poor, undertaken by CMS (the first the present report has compared government was serious about RTI different age groups and irrespective implementation.’ The survey brings came out in 2000) has come with ICS 2005 round data of only rural of educational levels. The menace was households of the eleven states, covered  Tracking Corruption out that we have a long way to go at a time when a big campaign found lower in the Left Front ruled before the Act becomes universally during the round. Tripura was not visited Coverage in Media States of Kerala, Tripura and West has raised its voice against during ICS 2005. This round of CMS implemented and a new information With the help of the CMS Media Lab, Bental than in other States. And it was regime is established in the country. corruption. But this report India Corruption Study (2010) brings out higher in Tamil Nadu, Karnataka and that compulsions of corruption are not this team has been studying the trend Dr N. Bhaskar Rao, Chairman of CMS, represents a large section of in coverage of corruption issues in our Andhra Pradesh, where more than 40 confined to urban or “deep pockets”. The percent of voters had received cash for drew the attention of the Convention to The best corruption studies India, very specifically the poor, rural and the poor are as much affected news media. This study involves analysis the many problems faced by the poor, of primetime (7-11 pm) coverage their vote in the polls held in the last are those by Centre for Media the subjects of Bharat who of the menace. 10 years. Even in Delhi, 25 percent of in getting justice and accessing basic of corruption in front pages of six services. Studies (CMS transparency), seldom find space in Indian newspapers (3 English and 3 Hindi), six voters received money for their vote. ICS 2007 CMS intends to take the study forward focussing on public services, with media… news channels (4 Hindi and 2 English) Unlike earlier annual surveys of CMS and AIR news. Two monographs and in the coming general elections.  Research Projects a general emphasis on BPL and on corruption in public services, this numerous media reports covered the -Ms. Aruna Roy, • India Corruption Study 2010 the rural sector. These studies 2007 round focused on BPL households, findings of this on-going study. Renowned Social Activist, mostly in rural India. The coverage  Catalysing RTI implementation CMS in-house study cover experiences of bribe The 2010 monograph brought out how Coverage: Around 10000 households President, MKS of this study include all parts of the CMS has been actively tracking and giving and estimates of bribes country. The study, like the earlier ones was coverage of corruption in news media of monitoring RTI implementation in in 12 States based on CMS PEE model that covered the country has gone up significantly since the country. Regular studies and field • India Corruption Study 2009 too... 22,728 BPL households availing the 11 2008. This is in the case of all forms of interactions with RTI Activists across CMS in-house study selected public services during a year. news media-news channels, news dailies the country has resulted in regular Coverage: Around 27000 households -Bibek Debroy, The services covered include: Public and AIR News. The time devoted for writings in media and the Transparency in 19 States Renowned Social Activist, Distribution System (PDS), Hospitals, coverage of corruption was much more Review journal. CMS has also been • India Corruption Study 2007 with President, MKS School Education (up to class XII), than the time they devote for coverage of consulting with the Information focus on BPL households, 2007-2008 Electricity, Water supply, National Rural health, education-even put together. Commissioners and also actively Partner: Transparency International Employment Guarantee Scheme (NREGS), The second, monograph in 2011 confirmed participating in Annual Convocations India Land Records/ Registration, Forests, that, despite increase in the coverage, to share concerns on effective RTI Coverage: More than 22000 Housing, Banking and Police. The study “petty corruption involving vulnerable implementation. households spread across 31 States/UTs did not include operational irregularities sections of people” is yet to become a in the system and corruption that does concern of the news media. The priority CMS Transparency Core Team Members not involve citizens directly. This India is on scams and scandals rather than Dr. N Bhaskara Rao, Team Leader Corruption Study 2007 was designed and for systematic issues and correctives Mr Ajit Bhattacharjea (2005-11) Advisor conducted by CMS in collaboration with that need to be pursued. The far off and Mr Alok Srivastava, Co-ordinator the Transparency International India (TII). grassroots level corruption hardly figured. 40 | CMS REPORT 2011 41 | CMS REPORT 2011 Survey Field Based Scientific Studies

CMS infrastructure and professional strengths include dedicated and experienced survey research teams with capabilities to undertake large-scale field surveys

across the country. The field set up has time-tested F u n ct iona l Tea ms procedures to assure prompt and reliable fieldwork, which is verified and validated.

Special emphasis is given to ethical and quality issues by CMS. It has constituted an Institutional Review Board (CMS-IRB), registered to the Division of Assurance and Quality Improvement in the Office for Human Research Protections (OHRP), USA, to give technical support to research organisations towards maintaining the ethical standards in research on human subjects. CMS is also registered to give Federal Wide Assurance (FWA) for the Protection of Human Subjects for International (Non-U.S.) Institutions.

CMS deserves profound appreciation for conducting this nationwide study Areas of Expertise meticulously, with vigour and within tight time schedules and transparently all • Qualitative Research • Quantitative Research through. The unique methodology specially developed by CMS for this study, • Participatory Research based on their annual surveys on corruption involving common citizen, helped • Observatory Research enhance the scope of the study much beyond numbers. -Admiral R. H. Tahiliani, Chairman, Transparency International India

>> 42 | CMS REPORT 2007-11 43 | CMS REPORT 2007-11 Delhi Assembly Opinion Poll Punjab Lok Sabha Opinion Poll CMS Survey - Significant Contribution September 2008 April 2008 CMS has a nation-wide network of professionals for undertaking extensive research studies. CMS also works with many Karnataka Assembly By-Election Punjab-Amritsar Assembly institutions in different parts of the country on some projects on a collaborative basis. These systems and arrangements Opinion Poll Opinion Poll allows CMS to draw upon their expertise in specialised areas, wherever necessary and to undertake field based research September 2008 April 2008 surveys in quick, time bound and cost effective manner. Rajasthan Assembly Opinion Punjab-Majitha Assembly Opinion Poll Poll (Round 2) April 2008   July 2008 Field Network Significant Surveys Andhra Pradesh Assembly Opinion Poll • All India CMS network includes Karnataka Assembly Opinion Poll, (224 Chhattisgarh Assembly Opinion March 2008 Poll (Round 2) core professionals in various constituencies) Jammu & Kashmir Assembly Opinion Poll July 2008 disciplines, supervisory staff and December 2011 March 2008 subject specialists at its New Delhi & Madhya Pradesh Assembly Opinion Goa Assembly Opinion Poll, Rajasthan Assembly Opinion Poll (Round 1) Hyderabad office. Further, state level Poll (Round 2) (40 constituencies) March 2008 organisations have also networked with December 2011 July 2008 CMS for field support. CMS has field Karnataka Assembly Opinion Poll Punjab Assembly Opinion Poll, Lok Sabha Opinion Poll Round 1 investigators in about every strategic January 2008 (68 constituencies) (20 States, LS 98) urban and rural location, working on December 2011 July-August 2008 Tripura Assembly Opinion Poll (Round 2) project basis. This rich pool of human December Kerala Lok Sabha Opinion Poll 2007 resources enables CMS to undertake Himachal Assembly Opinion Poll (68 June 2008 Himachal Pradesh Assembly Opinion Poll time bound micro and macro studies constituencies) July 2011 West Bengal Lok Sabha Opinion Poll August 2007 CMS has rendered an capable of catering to the multifarious needs of a variety of Partners. Uttarakhand Assembly Opinion Poll, June 2008 Rajasthan-Bhilwara Lok Sabha excellent service to the ongoing Opinion Poll • The in-depth understanding about (70 constituencies) Chhattisgarh Assembly Opinion debate on the issue of corruption the geography, rural areas and July 2011 Poll (Round 1) August 2007 in our country by coming up with field situations and the availability Punjab Assembly Opinion Poll April 2008 Rajasthan-Ajmer Lok Sabha Opinion Poll August 2007 their very timely and valuable of experienced human resources (118 constituencies) Madhya Pradesh Assembly Opinion are some of the key advantages of July 2011 Poll (Round 1) Tripura Assembly Opinion Poll (Round 1) study on corruption... Such CMS for proposing to undertake Assam Assembly Opinion Poll April 2008 August 2007 reports based on field studies large scale sample studies. With the (126 constituencies) bring a degree of credibility. growing experience of conducting February 2011 such research studies CMS attaches Kerala Assembly Opinion Poll enormous importance to the Study (140 constituencies) -N.Vittal, IAS (Retd.), Ethics, Quality Management and Food security for each individual is a right but the December 2010 Central Vigilance Commissioner Time Management issues. These are state policy should look for sustainable ways to ensure food Puducherry Assembly Opinion Poll now in-built in the system of CMS’s sufficiency for all individuals... all development programmes Research Approach. (30 constituencies) February 2011 should converge to provide livelihood options for the available Punjab Assembly Opinion Poll (117 workforce.  Methodologies constituencies) CMS uses a combination of qualitative December 2010 -Alok Srivastava, Team Leader, CMS social and quantitative research methods, Jharkhand Assembly Opinion Poll analytical tools and tracking and August 2009 feedback studies that are customised Maharashtra Assembly Opinion Poll to meet partners’ needs. Today, August 2009 CMS Survey Core Team Members it’s social audit and action research Mr. Narender Bhatt, Sr.Manager, BA methodologies as well as media content Haryana Assembly Opinion Poll August 2009 Mr. Ajay Singh, Dy. Manager, B.Sc analysis methods are considered as Mr. Jitender Prasad, Sr. Executive, BA standards in research techniques. Arunachal Pradesh Assembly Opinion Gopesh Kumar, Field Executive, BA Poll, August 2009 The 3 S (Size of Sample, Spread of Sample Vikash Tewatia, Field Executive, BA and Selection Criteria) and PEE (Perception, Punjab Lok Sabha Opinion Poll Ashish Pandey, Field Executive, MA Shivesh Kumar, Field Executive, MA Experience and Estimation) are some November 2008 Pawan Kumar, Field Executive, BA unique study methods that have emerged Lok Sabha Opinion Poll Round 2 (20 Subhash Kumar, Field Executive, BA as a result of CMS approach to study States, LS 65) Sanjay Kumar, Field Executive, BA complex and dynamic issues. November-December 2008 Rajendra Kumar Panikar, Field Executive, M.Com

44 | CMS REPORT 2011 45 | CMS REPORT 2011 TV TVNews News Trends Trends 2005-2011 2005-2011

20052005 20062006 20072007 2000820008 20092009 20102010 20112011

Media Lab Monitoring Trends & Empowering Media

CMS has the distinction of setting up of, the first Media Lab in India that studies trends in both electronic and print media along with developing strategies, which meet the needs of the media world. F u n ct iona l Tea ms It possesses technologies, expertise and experience for studying 24x7 news channels. CMS Media Lab has developed methodologies for customising research products for the needs of media, advertising and marketing communities.It also organises regular debates and brings out publications on ethical and regulatory issues in Indian Media.

CMS Media Lab Coordinator, Mr. Prabhakar Kumar is a standing member of the Scrutiny Committee that reviews the violations of television channels recorded FiguresFiguresFigures areare % %are of %NNews ewsof News TTimeime Time by the Electronic Media Monitoring Centre (EMMC) under the Ministry of Information and Broadcasting. FiguresFiguresFigures areare based basedare based onon P Prime rimeon Prime T Timeime Time (7-11 (7-11 (7-11 PM PM)) C PM)Coverageoverage Coverage of o f6 6 N oNationalationalf 6 National N Newsews News C Channelshannels Channels

Source:Source:Source: CMS CMS CMS Media M Mediaedia Lab L abLab

Area of Expertise The long-overdue proposal to have an independent authority to • Media Content Monitoring & Analysis oversee the broadcasting sector—one that has been under consideration • Monitoring NEWS Media Trends on the request of Parliament, the Supreme Court and various civil society • Analysis of Advertisements groups for nearly two decades now—must be revived. We have no • Content Planning & Audit • Telecast Certification independent body looking into content implications for our society. -P.N. Vasanti, Director CMS, Mint Column titled, “Digitisation: Need for a regulator.”

>> 46 | CMS REPORT 2007-11 47 | CMS REPORT 2007-11  Current Focus & Initiatives CMS Media Lab - Significant Contribution • Tracking news media with special Robust and rigorous methodologies ensure that the CMS Media Lab’s research conform to the highest focus on Elections, Public Policy, standards of reliability and transparency. The Lab’s studies provide vital insights to policymakers, media Health, Education, Agriculture, companies and key stakeholders. Corruption and other contemporary issues • Awards for Media (Focused on  Significant Studies • Coverage of Aarushi murder case in social and developmental issues ) TV News channels-2008 • Creating a platform for people The significant experimentation • Coverage of political parties on front working on social and developmental undertaken by the CMS Media Lab page of national newspapers-2008 over the last few years has helped it issues to get attention in media • A report on coverage of agriculture in (recognising their work through remain at the forefront of issues that TV news-2008 truly matter — thematic studies such as awards and providing interaction • Front page priorities of national opportunities with media) media coverage of maternal mortality newspapers (English and Hindi • A website/ portal on Social & reduction issues, HIV/AIDS and farmers’ language)-2008 suicides among other pertinent issues. development resources • Analysis of Climate Change and • Advocacy for more coherent and • Coverage of Anna Hazare in News related items (“Eenadu, Andhra relevant media policies/ practices Media 2011 Jyothy and “Vaartha”) for the period • Collaboration with universities/ • Coverage of Corruption in TV News of three months, 2010 institutes for interdisciplinary media 2011 • Translation of 246 articles and research On an average, more than • Coverage of Indonesian PM in TV news items on climate change and News 2011 related items for Potsdam Institute 5,000 violations are recorded in for Climate Impact Research (PIK), a month by the Electronic Media German University. 2010  Monitoring Centre and less Developmental Issues • Coverage American President Barack A holistic approach and external support can deepen the • Coverage of 2G scam in TV news Obama’s visit to India in Telugu News media’s coverage of, and impact on, corrupt practices than 10 cases are taken up with channels-2010 Channels, November 2010. broadcasters. • Front page priorities of national • Coverage of Copenhagen summit in -P.N. Vasanti, Director CMS, Mint Column titled, newspapers (English and Hindi Telugu News Channels, December 2009 “Breaking news: corruption.” -P.N. Vasanti, Director CMS, language)-2010 • Coverage in Telugu News channels Mint Column titled, • Coverage of corruption in TV news- on the controversy over YSR’s death “Revamped media policy needed.” 2010 (January 2011). CMS Media Lab Team Members PARTNERS • Ayodhya verdict coverage by TV news • Coverage of IPL Controversy in Telugu News Channels (April 2011). Mr. Prabhakar Kumar, Coordinator, PG Diploma in Radio & TV Journalism WHO channels-2010 Mr. Abison Paul, Research Executive, MA in Communication Studies • Coverage of SAARC countries in TV • Coverage on the Common Wealth Mr. Anil Kumar, Research Executive, BA (History Hons.) UNICEF news and newspapers, 2008 Games in Telugu TV News Channels Mr. Krishna Rao, Regional Director, Hyderabad Sahara Network • Analysis of priorities of AIR news- (October 2010) Ms. Vasundhara, Research Executive, Hyderabad AIR 2010 • Coverage of Entertainment component Ms. Aishwarya, Research Assistant, Hyderabad DD in Telugu News Channels 2011 . • TV news trends & market-2010 Zee Group • Prime Time Priorities of TV news- Public Health Former Team Members 2010 • An in-depth analysis of health issues Ms. Elora Barua (2009) • Ad trends in TV news-2010 in TV news-2008 Ms. Indira Akoijam (2008-10) Mr. Jayant Bormudoi (2008-10) • Coverage of Bhopal Gas tragedy • An analysis of health related coverage verdict & Kasab’s verdict-2010 Ms. Juri Hazarika (2008-09) of both print and electronic media for Mr. Naresh Sharma (2009-11) • Coverage of climate change in news Health Management and Research Mr. Nitesh Goenka (2007-10) media-2010 Institute (HMRI) 2009-10. Mr. Ritesh Pathak (2007-09) • Coverage of CWG scam in news Mr. Yogesh Kumar (2009-11) media-2010 Analysis of Lok Sabha Elections Ms. Deepmala Dutta (2008-09) • Prime Time (7 to 11 PM) coverage of • Coverage of Lok Sabha election in US President Barack Obama’s Visit to news media-2009 India-2010 • Campaign coverage of Political Parties • Front page priorities of national in Telugu Electronic Media-2009. newspapers (English and Hindi • Telugu newspapers (Eenadu, Andhra language)-2009 Jyothy and Sakshi) analysis of 2009 • Coverage of Mumbai attack-2008 Loksabha Elections

48 | CMS REPORT 2011 49 | CMS REPORT 2011 Academy Nurturing Talent & Concerns

CMS Academy is a training and resource centre committed to implementing value based, practical Professional Development Programmes (PDPs) that ensure successful careers. The Academy was inaugurated on 15th September 2007 with a vision F u n ct iona l Tea ms to develop innovative capacity building programmes to promote equitable development and responsive governance.

It’s research based Professional Development Programmes specifically focus oninnovation and enhancing quality standards of the education system in the country. Programmes are designed to ensure existing systems of the country are strengthened by the Academy’s collaborative initiatives. Keeping in mind this vision, CMS Academy has developed the following objectives and areas of expertise.

CMS now is a well established body with almost fifty full time Objectives Areas of Expertise professionals and a number of field projects. Its futures-oriented CMS • Use knowledge based training to address emerging • Design and Conduct Capacity Building national challenges Programmes Academy is a new approach to human resource development • Promote innovation through value based education • Develop Modules and Course Curriculum • Develop quality standards by generating a resource • Faculty / Teacher Development -B. G. Deshmukh, IAS (Retd.), on curriculum, trainers and systems Former Cabinet Secretary, Govt. of India & former Principal Secretary to the Prime Minister of India

>> 50 | CMS REPORT 2007-11 51 | CMS REPORT 2007-11 film makers at Shimla, Hyderabad, system issues like fuel efficiency, CMS Academy Ahmedabad, Delhi, Agartala, Shillong, non-motorised transport (NMT) and CMS Academy has Professional Development Programmes for both aspiring and working professionals. Port Blair, Patna, Thiruvanthapuram, Ahmedabad BRT in collaboration with Earlier, it has conducted over 50 programmes; build capacities of more than 1000 professionals and 200 Bhopal, Coimbatore, Ranchi, Leh and CMS Environment team. It was the first field level functionaries, developed Behaviour Change Communication (BCC) and Reproductive Child New Delhi. Nearly 400 aspiring young such attempt in the country to have Health modules and created network of more than 400 civil society organisations. filmmakers participated in honing their a focused discussion on these topics skills on filmmaking. in print media. More than 20 experts  Significant Projects: University of Southern California, from different parts of the country USA; Stirling University, Scotland; Capacity Enhancement of Teachers and institutions such as IIT, ARAI, ITDP CMS Academy initiated a series of InHolland University, Netherlands; Teachers are the change makers of brainstormed at the workshops. activities for professionals in media, Ohio University, USA and Academy society and enhancing their knowledge communication and environment sector. for Educational Development (AED), would result in empowering an entire Communication Workshops at BIMTECH Washington USA to do innovative future generation. To achieve this, CMS Academy conducted workshops Pioneering Conference research and capacity building projects. several initiatives were undertaken on its ‘Communication for Career CMS Academy partnered with the Public by the CMS Environment team by Development’ programme at Birla Institute Diplomacy division of the Ministry of Strategic Communication Diploma organising Primers on low carbon of Management Technology (BIMTECH); practices for teachers in Shimla, External Affairs, GOI to organise the first CMS Academy also initiated one year a leading MBA college of India. Hyderabad, Port Blair, Shillong, ever conference on “Public Diplomacy post graduate diploma course in Strategic Communication for Career Development Thiruvananthapuram, Bhubaneswar, in the Information Age” in New Delhi Communication during academic workshops provide ‘training’ to in 2010. The conference aimed at a Patna, Ahmedabad, Lucknow and year 2009-2010 and 2010-2011. The enable students to use enhanced better understanding of how public Delhi. More than 250 teachers have programme trained professionals to communication skills confidently for diplomacy in the new millennium has been engaged through this process. conceptualise, plan and execute complex, seeking a job and developing a successful I am sure with such gone beyond traditional diplomacy and integrated communications campaigns career. The workshops enabled the impressive credentials; CMS its role and relevance in the changing Media Orientation Workshops and programmes with latest media students to get clarity on their career communication and media scenario. Academy too would now technologies. This unique programme The Academy organised a series of vision and goals. It also trained them in It was an event that was attended by provided interdisciplinary education in workshops on sustainable transport learning success principles. distinguish itself with its unique several renowned people and over 200 media, communications, humanities, features and prepare a new eminent journalists from across the marketing & management. CMS Academy Team Members globe. The Foreign Secretary Nirupama generation of futuristic activists Ms. P. N. Vasanti, Director Rao and Member of Parliament for global opportunities. Media Discourse on Climate Change Ms. Salma Veeraraghav, Associate Director and former minister Shashi Tharoor Ms. Shrinkhla Sahai, Lecturer addressed the audience. In her talk, Three days International Federation -Abid Hussain, Mr. Om Gupta, Dean (2009-10) of Environmental Journalists (IFEJ) Former Indian Ambassador to USA Rao emphasised on the need to engage Ms. Ashima Gureja, Lecturer (2009-2011) public diplomacy to project the right Congress was organised in 2009 in image of India and to focus on the collaboration with CMS Environment. Visiting Faculty country’s outreach in various countries. The theme was “Bridging North- Ms. Yuki Azaad , Institute of Home Economics South Differences in Reporting Ms. Shaweta Anand, Senior Feature Writer, Hard News Media Private Limited Mr. Vinay Shankar, Assistant Professor, Guru Gobind Singh Indraprastha Innovative Awards Climate Change: Journalists’ Role in University, Delhi CMS Academy constituted theCMS Reaching an Ambitious Agreement at Ms. Anandhi Balachandran, English language and Communication Skills Teacher Academy Awards for Telugu Media COP15 in Copenhagen”. More than Prof. R. L. Chawla, Associate professor, Centre for Canadian, US & Latin American in 2007 and has been giving annual 100 environmental journalists from Studies, JNU awards to outstanding work in Telugu industrial and developing countries Mr. Faisal Sohail, Creative Director, News link Services Ltd. television. This was a unique effort were able to air their viewpoints on Mr. Srimoy Patra, Director, Multi Vision Digital Systems to show how human values, societal this controversial issue and most crucial Mr. Sivarama Krishnan, CEO, APS Advertising Agencies Ms. Poonam Gautam, PR Consultant, Hotel Grand concerns and professional standards global problem. The congress was followed by a six-day field trip of 40 Ms. Jaishri Jethwaney, Professor, Indian Institute of Mass Communication could be upheld, without succumbing to Mr. Sanjeev Kumar, Public Health and Communication Specialist journalists to Leh that offered journalists market forces and yet be commercially Mr. Abhishek Kumar, Project Director, MDRA viable. These awards were initiated to an opportunity to film, photograph and Mr. Vikas Goswami, Lead CSR, Microsoft Corporation (India) Pvt. Ltd. encourage responsible programming in write on Himalayan glacier melting. Ms. Prerna Bindra, Environment Journalist the broadcasting sector. (pic) Two more field trips were organised to Mr. Ramesh Thakur, Marketing Expert orient the journalists to climate change Mr. Rajkumar Jha, National Creative Director Ogilvy Action International Collaborations adaptation measures in drought-prone Mr. Varun Chaudhury, Publicist, Penguin Books and flood-prone areas in the country. Ms. Madhu Nag, Senior Editor, DD The Academy has recently signed Ms. Love Eerani, Designing Newspaper, Printing Press an MOU with Stirling University Capacity Building on Green Filmmaking Ms. Deepa Menon, Head, PVR NEST, to roll out Online Communication Ms. Smita Bharti, Executive Director, Sakshi-NGO, courses for both working and aspiring Capacity building workshops were also Mr. Zaved Nafis Rehman, Coordinator-Street Project, Butterflies professionals. CMS has also signed organised for Youth on Filmmaking by Ms. Jyoti Ghosh, Manager-EIDU, Centre for Science and Environment MOU’s with International partners like CMS Environment team. These were a Ms. Aarti Khosla, Communications and Campaigns Manager, WWF-India Annenberg School for Communication series of workshops held by eminent Mr. Rajeev Shukla, Managing Partner-Resonance Consulting Mr. Rajiv Kumar, DD Ms. Madhu Sharma, Organisational Communication and Marketing Communication. 52 | CMS REPORT 2011 53 | CMS REPORT 2011 Advocacy Innovative Engagements & Strategies

CMS believes that research is not an end in itself and therefore takes up research findings on issues of national concern to share and engage with all concerned stakeholders. CMS Advocacy creates forums F u n ct iona l Tea ms by organising conferences, workshops, seminars, symposiums, eco-tours, exhibitions, etc to raise debates and discussions on various policy issues.

During 2007-11, CMS Advocacy team created several innovative engagements with various stakeholders to facilitate greater social and environmental responsibility. A series of awards, workshops and seminars were organised to engage in issues like girl child education, female foeticide, educational reforms, media regulation issues, environment conservation, disability, right to information, social audit, entertainment education, corruption, etc.

I celebrate the leadership of India in calling for the first global Areas of Expertise conference in Asia on Communication for Social Development. Many • Workshops, Seminars & Symposiums previous international events on this topic have taken place in western world, • Publications • Felicitations/ Awards including the World Congress of Communication for Development (WCCD) in • Corporate Social Responsibility Programmes Rome, in 2006. This seems to be the first opportunity to turn things around, • Film Festivals & Competitions allowing the global South to facilitate the interactions. This conference will help to develop if further, on the basis of strengthening South-to South exchanges. -Mr. Alfonso Gumucio-Dagron, Managing Director, Communication for Social Change Consortium; Sharing his views in CMS Symbols, India’s pioneering global conclave. >> 54 | CMS REPORT 2007-11 55 | CMS REPORT 2007-11 • Symposia on Water for All, September 26, 2008, Nazrul Kalakshetra, Agartala CMS Advocacy • Symposium: Conservation of High The Advocacy programmes engaged a large number of, educational institutions, civil society groups, media Altitude Wetlands, September 12, institutions and policy makers to bring diverse issues to attention. 2008, Leh Auditorium, Leh • Two years of RTI Implementation in AP: A Review, CMS & Social Audit Council on Information Right, Hyderabad, November 2007  Forums and Events October 30, 2009, India Habitat • CMS Symbols-International Symposia Centre, New Delhi on Communication for Social Conference • Seminar on Climate Change, February Development, 2007 SN School, • Conference on ‘Public Diplomacy in 5, 2009, Bhartiya Vidya Bhavan, University of Hyderabad. the Information Age’, December 10- Hyderabad 11, 2010, Le Meridien Hotel, New • Seminar on Climate Change, January Workshops Delhi, Public Diplomacy Division, 17, 2009, World Unity Convention • CMS Environment Low Carbon Ministry of External Affairs, Govt. of Centre, Lucknow Practices Primer Workshop for India www.pdconference.in • Seminar on Climate Change, Teachers, January 21, 2011, Gujarat • ‘Integrating Biodiversity and December 6, 2008, S M Joshi Hall, Vidyapith, Ahmedabad Development Conference: A Call for Pune • Green Filmmaking Workshop for Development Cooperation’, October • Seminar on Climate Change, Youth, January 20-21, 2011, Indroda 05, 2010, Thiruvananthapuram Youth, September 2-3, 2010, Sacred November 11, 2008, Forest Nature Park and GEER Foundation Grove Forest and Martin Luther Auditorium, Ranchi and Gujarat Vidyapith, Ahmedabad is India’s Congress Christian University, Shillong CMS Symbols I congratulate Dr.Bhaskara • Seminar on Climate Change, October • Green Filmmaking Workshop for • Congress of International • CMS Environment Low Carbon pioneering global conclave 18, 2008, State Forest Service College, Youth, January 12-13, 2011, Sanjay Rao, Ms.P.N.Vasanti and Federation of Environmental Practices Primer Workshop for Coimbatore Gandhi Biological Park and A N to create a dialogue forum all the members of CMS for Journalists (IFEJ) on the theme: Teachers, September 2, 2010, State College, Patna for development planners, “Bridging North-South Differences • Seminar on Climate Change, Central Library, Shillong organising activities of social September 27, 2008, Nazrul • CMS Environment Low Carbon in Reporting Climate Change: • Workshop on Demystifying Climate implementers, communication relevance during the last two Journalists’ Role in Reaching Kalakshetra, Agartala Practices Primer Workshop for Teachers, January 10, 2011, A N Change, August 13, 2010, Bharatiya practitioners, scholars and decades. I appreciate the efforts an Agreement at COP15 in • Seminar on State of Indian Rivers, Vidya Bhavan, Hyderabad Copenhagen”, October 28-30, 2009, September 14, 2007, India Habitat College, Patna researchers in South Asia. The made by CMS in the fields of India Habitat Centre, New Delhi Centre, New Delhi • CMS Environment Low Carbon • CMS Environment Low Carbon Practices Primer Workshop for forum facilitated sharing of • A meet on Judicial Accountability, Practices Primer Workshop for climate change, deprivation, Partner: Royal Embassy of Denmark, Teachers, August 12, 2010, Bharatiya CMS and Administrative Staff College Teachers, December 3, 2010, RMNH, experiences and exchanging transparency, corruption and Oxfam, American Centre, Climate Vidya Bhavan, Hyderabad Works, Royal Norwegian Embassy, of India, Hyderabad, June 2007 Bhubaneswar ideas while providing a platform other such areas. • Green Filmmaking Workshops for Sida, WWF India Symposiums • CMS Environment Workshop on for promoting best practices in Animation for Conservation, October Youth, August 10-11, KBR Park and -Prof. V.N.Rajasekharan Pillai, • Symposium on Challenges in Conserving JNA & FAU College of Fine Arts, communication and research at Summit 07, 2010, Toonz Academy, Toonz Vice Chancellor, Indira Gandhi National Natural Heritage, October 30, 2009, Animation studio, Thiruvananthapuram Hyderabad an international level. • Summit on Climate Change, India Habitat Centre, New Delhi Open University (IGNOU) • CMS Environment Low Carbon • Green Filmmaking Workshops for September 13, 2007, India Habitat • Symposia on Water for All, January Youth, July 4, 2010, Mall Road and CMS Symbols Symposia was Centre, New Delhi Practices Primer Workshop for 16, 2009, World Unity Convention Teachers, October 6, 2010, Trans Gaeity Theatre, Shimla organised from November Partners: Swiss Agency for Centre, Lucknow Towers, Thiruvananthapuram • CMS Environment Low Carbon 1-3, 2007 at Hyderabad in Development and Cooperation (SDC), • Symposia on Conservation and • Green Filmmaking Workshop for Practices Primer Workshop for Ministry of Environment and Forests Livelihood Security, December 7, Youth, October 5-6, 2010, Carbian Teachers, July 3, 2010, Gaiety collaboration with S N School of and HSBC 2008, S M Joshi Hall, Pune Cove and Govt. Tagore College of Theatre, Shimla Performing Arts, Fine Arts and • Symposia on Conservation and, Education, Port Blair • Workshop on Media and Your Film, Seminars communication, University of Livelihood Security, November 12, • CMS Environment Low Carbon October 31, 2009, India Habitat • Seminar on Ecotourism-Relevance for 2008, Forest Auditorium, Ranchi Practices Primer Workshop Centre, New Delhi Hyderabad. Representatives from India, Experiences, Challenges and • Symposia on Conservation and for Teachers, October 4, 2010, • Climate Change Primer-A Workshop Future Prospects, October 31, 2009, 11 countries participated in the Livelihood Security, October 19, 2008, Government Tagore College of for Teachers, October 31, 2009, India India Habitat Centre, New Delhi State Forest Service College, Coimbatore Education, Middle Point, Port Blair Habitat Centre, New Delhi symposium. Partners: UNESCO, Royal Norwegian • Symposia on Conservation and • Regional Media Workshop on • Workshop on Confronting Climate Embassy, Ministry of Environment Livelihood Security, October 16, 2008, Reporting Climate Change, Change-Towards Carbon Neutral and Forests Swaraj Bhawan, Bhopal September 3, 2010, State Central Indian Cities, October 29 and 30, • Seminar on Communicating Climate • Symposia on Conservation and Library, Shillong 2009, India Habitat Centre, New Delhi Change (supported by UKIERI Livelihood Security, September 28, • Green Filmmaking Workshops for Partner: Ministry of Environment Research Awards, British Council), 2008, Nazrul Kalakshetra, Agartala

56 | CMS REPORT 2007-11 57 | CMS REPORT 2007-11 and Forests, Sida, American Centre, • Evolving Green Tales for Silver Screen • Panel Discussion on Conservation • Musi River, August 9, 2010, Hyderabad Association of Municipal and Workshop, September 14, 2007, India and Livelihoods, September 15, Partner: Forum for Better Hyderabad Development Authorities, Bhagidari- Habitat Centre, New Delhi 2007, India Habitat Centre, New Delhi Govt, UNESCO and Ministry of Delhi • Shimla Catchment Area, July 3, 2010, Panel Discussions Housing and Urban Poverty Alleviation • Panel Discussion on Coining New Shimla • Computer/ Assisted Reporting-A • A Roundtable Discussion on Lokpal Policies for Wildlife Filmmaking in Partner: Department of Forest, Workshop on using the Internet, Bill, Loksatta and CMS, April, 2011 Protected Areas, September 15, Himachal Pardesh Search Engines and Excel (2003) for • Panel discussion on Confronting 2007, India Habitat Centre, New • Indroda Nature Park, January 20, Journalists, October 28-30, 2009, Climate Change: Towards Carbon Delhi 2010, Ahmedabad India Habitat Centre, New Delhi Neutral Indian Cities, January 19, • Panel Discussion on Films for Campaigns Partner: GEER Foundation • Workshop for Media on Delhi’s Bus 2011, CEPT University, Ahmedabad and Advocacy, September 13, 2007, Rapid Transit System (supported by • Panel discussion on Confronting India Habitat Centre, New Delhi • Father Athikal’s Farm, January 13, ClimateWorks, USA), October 29, Climate Change: Towards Carbon • Panel Discussion on Netting the 2010, Patna 2009, India Habitat Centre, New Delhi Neutral Indian Cities, January 12, Future: Films and Film Festivals Partner: Taru Mitra • Workshop on Green Wardrobe, 2011, A N College, Patna through YouTube, Yahoo n • Eco-trip to Green Buildings, October October 29, 2009, India Habitat Google Videos Open Forums, • Panel discussion on Confronting 31, 2009 Centre, New Delhi Climate Change: Towards Carbon September 13, 2007, India Habitat • IFEJ Congress Delegates Glaciers Trip, • Workshop for Children, October 28, Neutral Indian Cities, December 3, Centre, New Delhi October 31, 2009-November 5, 2009, 2009, India Habitat Centre, New Delhi 2010, RMNH, Bhubaneswar Open Forums Leh • Workshop on Animation for • Panel discussion on Confronting • IFEJ Congress Flood Prone Area Trip, Conservation, October 27, 2009, India Climate Change: Towards Carbon • Open Forum on Environment October 31, 2009-November 3, 2009, Habitat Centre, New Delhi Neutral Indian Cities, October 6, Films for Children: Why Scarcity?, Gorakhpur, Uttar Pradesh • Workshop on Green Filmmaking, 2010, CARI Auditorium, Garacharma, September 14, 2007, India Habitat • IFEJ Congress Drought Prone Area February 6, 2009, Bhartiya Vidya Port Blair Centre, New Delhi Trip, October 31, 2009-November 3, Bhavan, Hyderabad • Panel discussion on Confronting • Open Forum on Blue Chip Films or 2009, Anantapur, Andhra Pradesh • Workshop : Towards Green Schools- Climate Change: Towards Conservation Films: Documentary • Dulapalli Forest, Ranga Reddy District, Eco-friendly Practices, January Carbon Neutral Indian Cities, Films on TV Channels: Is there any AP Forest Academy, February 2, 2009, CMS has now become a 15, 2009, World Unity Convention October 4, 2010, Trans Towers, way ahead?, September 13, 2007, Hyderabad Centre, Lucknow Thiruvananthapuram India Habitat Centre, New Delhi brand name in the field of media • Regional Science Centre and Botanical • Workshop on the theme “Language • Panel discussion on Confronting • Meet on Judicial Accountability, June Gardens, January 11, 2009, Lucknow, research with many pioneering trends in Telugu Electronic Media”, Climate Change: Towards Carbon 20, 2007, ASCI Hyderabad National Botanical Research Institute, and innovative initiatives like Hyderabad, December 11 & 12, 2008. Neutral Indian Cities, September 1, • A review meet on ‘Two years of 2010, State Central Library, Shillong Lucknow • Workshop: Animation for RTI Implementation in AP”, Social Vatavaran Festival, public opinion • Sinhagad Valley, Pune for butterflies, Conservation, December 5, 2008, S M • A discussion on “Maoist Impasse: Audit Council on Information Right, birds and biodiversity, December 4, surveys, analysis of right to Joshi Hall, Pune The Way Forward”, Centre for New November 23, 2007, Press Club, Perspective and CMS, September 2010 Hyderabad. 2008, Pune information movement and on • Workshop on Green Filmmaking, • Kodanad, Nilgiris for bio-diversity, November 11, 2008, Forest • Panel discussion on Confronting • “Implementation of RTI Act, 2005” social development. October 12, 2008, Coimbatore Auditorium, Ranchi Climate Change: Towards Carbon Social Audit Council on Information Neutral Indian Cities, August 12, 2010, Right (SACIR), Dec 13, 2008, • Melaghar forest for Joint Forest • Workshop on Green Filmmaking, -B. G. Deshmukh, IAS (Retd.), University of Hyderabad, Hyderabad Hyderabad Management, September 25, 2008, October 19, 2008, State Forest Former Cabinet Secretary, Govt. of India Agartala Service College, Coimbatore • Panel Discussion on Animal & former Principal Secretary to the Conservation: Man-Animal Conflict- Nature Conservation Education Tours Prime Minister of India • Workshop on Filmmaking for Wildlife Shimla, July 03, 2010, Gaiety Theatre, • Manglajodi and Wetland Research Exhibitions Conservation, October 16, 2008, Shimla Station, Dec 01, 2010, Bhubaneswar Swaraj Bhawan, Bhopal • Climate Change Exhibition, January • A meet on “Paid News: Way Partner: Wild Orissa 18, 2011, Sheth C N College of Fine • Workshop on Wildlife Filmmaking, Forward”, India International Centre, Arts, Ahmedabad September 28, 2008, Nazrul May 2010 • Neyyar Wildlife Sanctuary, October 5, Kalakshetra, Agartala 2010, Thiruvananthapuram • Climate Change Exhibition, • Panel discussion on Nature and September 1-3, 2010, State Central • Nature Photography Workshop, Materials by Arch I, October 29, 2009, Partner: Department of Forest Library, Shillong September 16, 2007, India Habitat India Habitat Centre, New Delhi • Chidiyatapu, October 3, 2010, Port Blair Centre, New Delhi • Climate Change Exhibition, July 2-3, • A discussion on “Whether India Partner: Department of Science and 2010, Gaiety Theatre, Shimla • Towards Green Schools-Eco friendly should have a national policy on practices, September 15, 2007, India Technology • Exhibition on Climate Change, media?” January 2009 October 27-31, 2009, India Habitat Habitat Centre, New Delhi • Mawphlong Sacred Grove, Bio • A debate and Seminar “Does Media Centre, New Delhi • Animation for Conservation Resource Development Centre and Need a Lakshman Rekha?” November • Exhibition on Architecture for workshop, September 15, 2007, India 2008 Shillong Science Centre, August 28, Habitat Centre, New Delhi 2010 Shillong Humanity by Arch I (supported by • Environmental Concerns of Ladakh: Dutch Embassy, India), October 27- • Shoot Wildlife: Filmmaking A Panel Discussion of Children, Partner: State Council of Science, 31, 2009, India Habitat Centre, Workshop, September 14, 2007, India September 13, 2008, Leh Auditorium, Technology and Environment New Delhi Habitat Centre, New Delhi Leh

58 | CMS REPORT 2011 59 | CMS REPORT 2011 • Photography Exhibition on • Board Game Show on Climate and Thermax Limited were associated writers, civil society members and the Biodiversity of India and Tiger the Change, January 16, 2009, World with the coveted CMS VATAVARAN government to sensitise them on issues Predator, December 5-7, 2008, Pune Unity Convention Centre, Lucknow Awards in 2007 and 2009. negatively impacting the girl child. This • Photography Exhibition on Energy Conservation Marathon was done to aid the media in their Biodiversity of Tamil Nadu, October CMS Young Environment Journalist efforts to bring about positive change 17-19, 2008, Coimbatore • Energy Conservation Marathon, October 7, 2010, Awards among people on the issue of women • Exhibition on Ecotoons, September Thiruvananthapuram Initiated in the year 2007 by CMS empowerment. 12-16, 2007, India Habitat Centre, Environment team, the awards are for New Delhi • Energy Conservation Marathon, The media monitoring, successive October 2, 2010, Port Blair excellence in environmental journalism. media consultation workshops, • Exhibition on Climate Change The awards are presented to two jury meetings and media advisories (exclusive 14 Exhibits on Climate • Energy Conservation Marathon, Change with focus on Agartala, August 28, 2010, Shillong journalists who have done exemplary culminated in a gala award ceremony Bhopal, Coimbatore, Hyderabad, Leh, • Energy Conservation Marathon, investigative and inspired reporting on and presentation of the report on the Lucknow, Pune and Ranchi, 2008) August 8, 2010, Hyderabad environmental issues. These biennial initiative in Hyderabad. Deputy Speaker • Exhibition of paintings, clay models • Energy Conservation Marathon, June awards are a countrywide recognition of of Andhra Pradesh Assembly, Shri N and wastecraft, Hyderabad 30, 2010, Shimla two journalists (21-35 years of age) who Manohar, who presented the awards have made a significant contribution alongside silver screen doyen Akkineni Competitions in either the print or electronic media Nageswara Rao, shared his idea of  Awards • Painting Competition on the to an understanding of the nation’s instituting an award for legislators who theme “Climate Change”, February CMS VATAVARAN Awards environmental problems. The winners were proactive in the Assembly on women’s issues. This award has helped 2, 2009, Bhartiya Vidya Bhavan, Initiated by the CMS Environment of the Awards include Bahar Dutt (CNN- UNICEF and CMS to advocate on issues Hyderabad team, the coveted CMS VATAVARAN IBN) and Amarjyoti Borah (Freelancer) such as child marriage, girl child labour, • Painting Competition on the theme Awards are keenly contested between in 2007 and Aarti Dhar (The Hindu) and girl child education, etc. “Climate Change”, January 11, 2009, highly accomplished and creative Pierre Fitter (NEWSX) in 2009. The award World Unity Convention Centre, filmmakers of India and abroad. The money for each was `50,000. Forum Lucknow UNFPA-CMS Art for Social Change award for best environment and wildlife of Environmental Journalists of India Awards • Painting Competition on the theme films includes a cash worth `25,000 (FEJI) and TVE Asia Pacific has been the “Climate Change”, December 5-7, to `150,000, a citation and a trophy. supporting partners for these honours. The UNFPA-CMS Art for Social Change 2008, Balgandharva Rang Mandir, www.cmsvatavaran.org painting competition provided a unique Pune A total of 35 awards, worth `20 lakhs were presented in 25 categories in platform to reach out to the young minds, • Painting Competition on the theme 2009 and 31 awards worth `14 lakhs UNICEF Awards for Gender Sensitive and use the language of colours and canvas “Climate Change”, November 10, Programmes in Telugu TV Channels to make strong statements about the 2008, Forest Auditorium, Ranchi were presented in 18 categories in 2007. The award winners have been worth of the girl child. This nationwide • Painting Competition on the theme UNICEF collaborated with CMS in selected through very rigorous and competition aimed at generating public “Climate Change”, October 15, 2008, implementing this intervention of discourse on the positive portrayal of RMHN, Bhopal transparent process. The selection awarding the most gender-sensitive has been done after three rounds of daughters and women to raise awareness, • Painting Competition on the theme Telugu channels. The purpose of the evaluation in which more than 100 stimulate discussions, influence positive “Climate Change”, October 12, 2008, intervention was to sensitise and attitudes among upcoming artists and G D Matriculation Higher Secondary eminent personalities from different generate awareness amongst Telugu School, Coimbatore sectors dedicated their valuable time television channels on issues related culminate in positive action. and expertise. • Poster Competition on the theme to girl child and also to create a This initiative on the theme of, “Delighting “Energy” and “Heritage”, September 23- CMS VATAVARAN’s highest honour platform where television media can in Daughters” led to 474 paintingsbeing 24, 2008, Nazrul Kalakshetra, Agartala Prithvi Ratna Award is conferred on be recognised and rewarded for their received from students of 56 premier fine • Painting Competition on the theme a filmmaker for his/ her significant efforts in covering these issues. art colleges from 22 states of the country. “Climate Change”, September 23-24, contribution over the years in highlighting The CMS office in Delhi and its These paintings were evaluated by environment and wildlife concerns 2008, Nazrul Kalakshetra, Agartala regional office in Hyderabad worked an eminent jury led by renowned through films. The Prithvi Ratna award for • Painting Competition on the theme systematically to streamline the entire painter Ms. Anjolie Ela Menon. Each of the year 2007 was presented to eminent “Biodiversity of Ladakh”,, September process of the UNICEF Awards initiative these paintings stands testimony to a 9, 2008, Lamdon Model Sr. Secondary wildlife filmmaker Mr Shekar Dattatri by setting up a jury, monitoring of movement that has begun amongst the I find the films competing in School, Leh and in 2009 to highly experienced television programmes, providing young people to address the abhorrent the 4th CMS VATAVARAN are of environment and development filmmaker issue of sex selection. Green Games on Climate Change Mr Krishnendu Bose. television professionals with data extremely high standards and the support and reviewing their programmes An immediate remarkable outcome of • Green Tambola-Environmental International bodies such as the United jury had huge amount of difficulty Games on Climate Change, October as per UNICEF objectives. CMS the orientation was more men (61%) Nations Environment Programme Hyderabad Media Lab tracked and than women (39%) participated in in selecting the winner. 27, 2009, India Habitat Centre, New (UNEP), bilateral organisations such Delhi monitored the 18 Telugu television celebrating the girl child and women’s as the Embassy of Norway, Embassy channels during Prime Time for two empowerment. This held true even -Shri Shyam Benegal, • Board Game Designing Competition of Netherlands, public sector entities months. A media consultation was among the nominated paintings-where Eminent Filmmaker and on Climate Change, January 17, 2009, like the Canara Bank, and prominent Jury Chairperson CMS VATAVARAN. World Unity Convention Centre, specifically organised with the 18 37 paintings (67%) were by men and 18 corporate bodies such as HSBC India Lucknow participating Television channels, script (33%) were by women.

60 | CMS REPORT 2011 61 | CMS REPORT 2011 CMS assessed the co-relation between The Green Heroes who were selected Communication Colloquium Series”, at On completion of 20 years, now, student orientation and its impact on and felicitated in 2010 were from the National Museum, Janpath, New CMS is organising another series of their paintings. The results were quite Shimla, Hyderabad Shillong, Port Blair Delhi. Each lecture was delivered by an national lectures on “Analysing and interesting. All the top three awards had and Bhubaneswar. In all, 38 people eminent personality of the country, like Envisioning India”. This time the gone to students of the colleges where were awarded by eminent people Dr M S Swaminathan, Dr V Kurien and citizens of the country are getting CMS conducted an orientation through like Shri Ranjit Shekhar Mooshahary, Dr Ela Bhatt. CMS took this opportunity an opportunity to listen to 20 path a presentation, data and elaborate Hon’ble Governor of Meghalaya; Shri of these National Lectures to honour breaking Role Models who are talking discussions about the competition and Vivek Rae, Chief Secretary, Andaman person who delivered these lectures as about the most neglected aspects of the theme. This proves that with constant & Nicobar Administration; Shri Thakur ‘Role Models’ of India. our development endeavours. Some and positive reinforcement, the message Gulab Singh, Minister for Public of the eminent speakers include of delighting in daughters can be driven Works Department, Govt. of Himachal Dr Nandan Nilekani, Chairperson, home. Pradesh; Shri N Kiran Kumar Reddy, Unique Identification Authority of Hon’ble Speaker, Andhra Pradesh India (UIDAI); Sh Mani Shankar Aiyar, This new initiative has led to a database Legislative Assembly; Shri Debi Prasad Member of Parliament; Shri Wajahat of art colleges all across India. This is Mishra, Hon’ble Minister of Higher Habibullah, Chief Information unprecedented since no directory, website Education, Tourism and Culture, Govt. Commissioner, and Justice (Retd) or any other comprehensive source of of Orissa; Shri Binoy Vishwam, Hon’ble Rajindar Sachar, Former Chief Justice information existed on art colleges across Minister for Forests, Kerala and eminent of Delhi High Court. the country. Today, CMS is the only film maker Shri Adoor Gopalakrishnan. organisation that has authenticated and validated information about art colleges CMS Academy Awards for Telugu and institutions in India. News

Green Heroes Awards CMS Academy Awards for Telugu News Bulletins/Channels is a unique effort The CMS Environment team initiated started in 2007 to show how human I would like to congratulate CMS for organising this National Success in reducing, the Green Heroes awards in the year values, societal concerns and professional Lecture Series on, “Analysing and Envisioning India” and bringing and eventually eliminating 2010 for individuals who have been standards could be upheld, without to the fore issues which are crucial for the future development of the doing remarkable work in the field of the abhorrent practice of sex succumbing to market forces and yet environmental conservation in their being commercially viable. These awards country. selection, will be a sure sign of or adopted local city, town, district were initiated to encourage responsible -Prof. P.V.Indiresan, Former Director, IIT Madras improving gender equality, and or village. The awardees were chosen programming in the broadcasting an improving social heath of through nominations from diverse sector. Chief Guest, Padma Bhushan backgrounds ranging from academics, Shyam Benegal; Special Guest, Shri. country. research, filmmaking, journalism, Raju Narisetti, Editor Mint; were some environment education, grassroots of the eminent people who presided in -Nesim Tumkaya, UNFPA activities, etc. The objective behind the award ceremony introduced for the Representative CMS Advocacy Team Members the award was to acknowledge and first time in Andhra Pradesh. recognise the work being done at the These experimental awards rigorously Mr. Ashwini Sinha, Deputy Director, MBA, BA Hons (Economics) grassroots level by individuals so that followed a methodology which reflects Mr. Narender Yadav, Senior Manager-Communication and Knowledge Management, it can act as a source of inspiration the public concerns and the power MA (History), PGDM Advertising and PR to others and to encourage people of TV. Broadly, a four pronged effort Mr. Regi V John, Senior Manager-Administration, MA, PGDPM, DCA to come forward for the cause of was made for selecting the awardees Ms. Priya Verma, Senior Project Manager, MBA, B Com environment. for 2008, as in the case of 2007. This Mr. Amrendra Kumar Pathak, Senior Manager, IT, MCA CMS and its partners identified and four phased methodology included felicitated individuals who have made content analysis of news bulletins/ Mr. Dipendra Bansh Mishra, Dy. Manager-IT, MCA significant contributions in the field of channels, a household survey, focus Mr. Avinash Ujjwal, Senior Research Executive, Pursuing MA , PGD TV Prod and waste management in fragile ecological group discussion with experts and Electronic Journalism regions, environment educators, considerations by a seven member jury Ms. Deepti Roy, Executive-Brands, Pursuing MA (Economics), PGD in Strategic filmmakers, cave conservationists, of eminent people. Communications, B Sc (Industrial Microbiology) foresters, agricultural scientists, Mr. Sanjay Negi, Executive-Communication and Knowledge Management, BA ornithologists, organic farmers, Role Model Awards community mobilisers, environmental On completion of the first 10 years, journalists, and practitioners of CMS organised 14 national orations traditional conservation methods under the theme of “Challenges and amongst others. www.cmsvatavaran.org Opportunities of New Millennium:

62 | CMS REPORT 2011 63 | CMS REPORT 2011 Operation Teams OPERA T ION EA MS Creating Resource Base

CMS Operation teams are the resource base of all our research, advocacy and capacity building endeavours. It manages four critical operations of the organisation including: • CMS Knowledge Centre • IT & Systems • Electronic Data Processing (EDP) • Administration, Human Resource & Accounts

With a dedicated team of 25 people these departments ensure CMS can execute large scale national and international projects with remarkable efficiency.

I would like to congratulate the office bearers-present and past, Areas of Expertise of Centre for Media Studies for their dedicated service to the nation • Data Entry Programming • Data Validation and Analysis over the last twenty years. The pioneering initiatives of CMS in several • MIS Creation areas of development, opinion research, environment, corruption and • Software Development transparency studies and in the broader area of social development is truly • Website Designing and Development • Information & Resource Management commendable. • Facilities, Maintenance & Management -Dr.Narendra Jadhav, Member, Planning Commission, Government of India

>> 64 | CMS REPORT 2007-11 65 | CMS REPORT 2011  Electronic Data Processing • Efficientlymanaged remote servers for web hosting and e-mail services. (EDP) • Drafted an HR Manual which CMS Operation The electronic data processing team includes comprehensive policies on The CMS Operation team endeavours to create innovative systems that ensure customised and enhanced delivery of specialises in providing data entry, all aspects of HR and systems. services. Infrastructure development and management of all the three campuses of data clean, validation and analysis • Standardisation of recruitment processes. required for large scale quantitative and CMS is also done efficiently by these teams • Developed 360 degree appraisal qualitative data. system used twice a year. • Organised staff welfare activities like  CMS Knowledge Centre issues. It also archives the master copies of the audio visual resources produced  Administration, Human sports meet, picnics and festival parties. As a research organisation, CMS has by the Ministry of Environment and Resource and Accounts • The Administration team has been in the business of creating and Forests (MoEF), Govt. of India. developed and maintained the New sharing knowledge that is required The Administration, Human Resource Delhi and Noida Campus. The centre collects, collates and archives and Account’s team supports and for policy and strategy decisions. We • It has established effective these valuable resources held by have consistently focused on sharing maintains the systems and resource relationships with external agencies/ internally and externally this body of dispersed organisations and individuals requirements of various teams so that authorities like MCD, DDA, Noida knowledge through regular seminars, with an objective to disseminate the all the teams run their operations Authority, Electricity Board and publications and articles. materials to connoisseurs, TV Channels, smoothly to run smoothly. the local police to ensure smooth concerned organisations, educators, operations. The CMS Knowledge Centre will further schools, laypersons etc. all over the consolidate and streamline this endeavour  Significant Contributions • Designing, building and country. The CMS AVRC computerised operationalising the new 35000 sq.ft by creating more avenues for sharing catalogue is available on our website • Created OrangeHR for efficient using new IT tools. It will create better build up area of the Noida Campus www.cmsindia.org/cmsavrc. management of Human Resource spread over one and half acres of land. systems and means for documentation processes. and retrieval of CMS work through a CMS AVRC has dedicated space at • Developed project base accounting RESEARCH HOUSE, Saket Community • Created special MIS for the World systems. knowledge management system. Food Programme. Centre, New Delhi housing over 3,000 • Created incentives/bonus This team will also be responsible films. The AVRC is accessible to schools, • Created 13 websites for highlighting remuneration system. for better presentation, designing colleges, researchers and others during various CMS Teams and endeavours. and editing of content. For external Efficiently handled large scale the office hours. The facility includes DVD • Organised live streaming of the communication and sharing, this National projects like India Corruption players, Plasma TV sets, a computerised first ever conference on “Public team will create more internet based Diplomacy in the Information Age” studies, Election Studies, Child catalogue of films. Special arrangements information tools. The team will also in New Delhi which was accessed by Labour evaluations and Food security are made, as and when required, for develop and strengthen the media more than thousand people. assessments. viewing the films which are available in relations. I would like to congratulate Betacam and DVCAM formats. CMS for the completion of The Prof Everett M Rogers Operation Team Members Knowledge Centre  IT & Systems 20 years. It is important to Mr. Regi.V. John, Team Head, HR, Administration & Accounts, MA, PGDPM, DCA The centre has over 5000 books and acknowledge it because in our CMS IT team performs a variety of Ms. P N Vasanti, Team Head, Knowledge Centre, MBA, MA reference reports like Economic Surveys, functions that ranges from installing Mr. Amrendra Kumar Pathak, Team Head, IT, MCA current context independent CMIE, Human Development Reports applications to designing complex Mr. Sukant Kumar Sahoo, Team Head, Accounts, MBA, B.Com public issue focused institutions National Family Health Survey of Census computer networks, information Mr. Dipendra Bansh Mishra, Dy. Manager-IT, MCA are needed in larger number of India, NSO, NSS, and the Election databases as well as management and Mr. Narender Yadav, Senior Manager-Communication and Knowledge Commission. It subscribes to a large and greater capabilities. And administration of entire systems. IT Management, MA, PGD PR number of national and regional dailies, team also helps in integration of other Mr. Gaurav Bhatia, Executive-IT, BCA the fact that not only CMS has magazines and varied journals. Scanning, technologies such as the use of cell Mr. Sundara Rao, Dy. Manager-EDP, MA, DCA lived to see its 20 years but documentation and analysis of content phones, televisions etc. Mr. Rajkumar, Dy. Manager-EDP, BA is done on a daily basis. The centre has done exceedingly well on CMS uses leased line for internet Ms. Kanchan Singh Prasad, Computer Operator, BA, BLIS is more a “knowledge management Mr. Rohit Kumar, Computer Operator, BA connectivity. CMS Research House is issues of transparency, media centre” where one could access any Mr. Raju Yadav, Asst Computer Operator fully Wi-fi enabled with 2 mbps leased reference publication or work online Mr. Naveen Singh, Asst Computer Operator accountability and a host of other line. CMS IT team manages 12 websites from anywhere on any subject. CMS is Mr. Anand A. Jha, Senior Executive-Communication and Knowledge Management, issues is the testimony of the fact of the organisation. in the process of becoming a member of MLIS that leadership of the institution various on-line library networks. CMS IT Team is equipped with latest Ms. Sheetal Arora, Front Office Executive, BA as well as those who are actively infrastructure facility like 4 IBM Xeon Mr. Ravinder Singh, Electrician Audio-Video Resource Centre involved in it continue to share servers, 1 Watchguard firewall, 4 Mr. Dharampal, Office Assistant The CMS Audio Visual Resource Centre managed Switches, 65 desktops, 20 Mr. Lal Singh, Office Assistant vision for larger public goal. (AVRC) is a state-of-the-art archive of laptops, 2 HP colour printers, 3 b/w Mr. Dayal Singh, office Assistant documentaries, films and audio spots printers, 2 NAS, 3 DVRs, 2 scanners, 1 Ms. Rajamani, Office Assistant -Dr.Rajesh Tandon, on environment and developmental Fax, 11 portable HDD’s etc. President & Co-Founder PRIA 66 | CMS REPORT 2011 67 | CMS REPORT 2011 Publ i c a t ion s

Publications Leading with Research Insights

CMS has brought out over 100 publications including monographs, reports and books based on its research findings on issues of national concern. CMS is committed to communicating the results of its work and disseminating its expertise and research experiences. In the coming years, CMS would focus on making its publications to have a wider reach through CMS Cart, a new e-commerce initiative.

I know how challenging it is to build and sustain an independent CMS Cart: research body at national level. Whatever areas of development you CMS Cart is an initiative dedicated to the sale of products and services of CMS and its partners. Some of the popular have chosen, CMS has made a mark. No wonder CMS research today is products include Books, Videos, Exhibitions, Corporate Films Screenings, Eco-tours, Films for Broadcasting, credible, its findings and publications are viewed seriously. Footages, Workshops, Training Programmes, - Former Indian Ambassador to USA Environmental Games, Professional Courses, Cloth Bags, Abid Hussain, T-Shirts and many such articles. The resources, thus generated, will be used to further the cause equitable and sustainable development by CMS and its partners. www.cmscart.in

>> 68 | CMS REPORT 2011 69 | CMS REPORT 2011 Tomar, Alka (2007): “Recycling of Organic Waste for Maintenance of Soil Fertility” in K A Rasure (ed), Environment and Sustainable Development (Vol 1), Ch 10, (New Delhi: Serials Publications), 160-178 CMS Publications Tomar, Alka (2010): “Noise Pollution: A Public Health Hazard” inManmade Disaster, Ch 6 (New Delhi: APS Publishing Corporation), 183-202 CMS speaks at various forums on issues ranging from environmental concerns to HIV/ AIDS, Tomar, Alka (2007): “Water Resources Management and Development: Certain Broadcast Bill to election analysis, Right to Information to corruption studies. Its critical research Steps”, Water Resources Management and Development, Ch 17, (Ludhiana: Kalyani is regularly referred by policymakers, media and corporates. The Centre has been articulating Publishers), 272-284 its vital concerns from important platforms by presenting papers and engaging in debates and Tomar, Alka: “Fate of Pesticides in Soil And their Residual Effects” in B B S Kapoor discussions, which are widely covered by the media. (ed) Chapter on Soil Ecology, (Bikaner: Madhu publications) Tomar, Alka (2007): “Ground Water Pollution and its Health Hazards”Air, Water and Soil Pollution, Ch 24 (Ludhiana: Kalyani Publishers) 255-282 Tomar, Alka and B B S Kapoor (2007): “Organic Farming for Maintenance of Soil  Articles and Research papers Fertility”Emerging Trends in Soil Management, Ch 8 (Madhu Publications), 137-162 Vasanti, P N (2011) Media in India needs to be more ethical, responsible. Vidura, Tomar, Alka (2007): “Environment and Tourism Ecological Considerations”Sustainable 3(4), 11-13. Resources Management, Vol II, Ch 9 (New Delhi: M D Publications Pvt Ltd), 267-289 Srivastava, Alok (2011) Television shows “child labour in a new form?” Vidura, 3(3), Tomar, Alka (2007): “Water Councils/ Pani Panchayati for Equitable Sharing of 11-13. Water” Water Resources Management and Development, Ch 36 (Ludhiana: Kalyani Rao, N B and P N Vasanti (2011) Media and corporate bodies: challenges and Publishers), 567-581 opportunities. Vidura, 3(2), 04-08. Tomar, Alka and Choudhary K Ashok (2007): “Water Pollution and its Management” Tomar, Alka, Yogendra Singh and Anjana Chowdhary (2010): “Suitable Tree Species in Sustainable Resources Management, Vol I, Ch 8, (New Delhi: M D Publications Pvt for Pollution Abatement” in Disaster Management (Natural Disasters), Vol I, Ch 11 Ltd), 228-246 (New Delhi: APH Publishing Corporation), 283-296 Tomar, Alka (2007): “Women as Sustainers of Natural Resources and Environment” in Tomar, Alka, Suman Phogat and Agatha Christy (2010): “Heavy Metals: their Behaviour Environmental Degradation and Protection, Vol II, Ch 19 (New Delhi: M D Publications in Soils and Toxicity to Flora and Fauna” in Disaster Management (Environmental Pvt Ltd), 227-274 In our country, The Persons Disasters), Vol II, Ch 9 (New Delhi: APH Publishing Corporation) 281-326 Given the crucial role that the Tomar, Alka (2007): “Women and Security” Environment and Sustainable with Disabilities (PWD) Act has media plays in the economy and in Tomar, Alka and Yogendra Singh (2010): “Micro-organisms in Assessment and Development, Vol II, Ch 64 (New Delhi: Serials Publications), 790-806 Mitigation of Water Pollution” in Disaster Management (Environmental Disasters), been in place for around 15 years maintaining a healthy growth rate, Tomar, Alka (2007): “Management of Urban Waste for Restoration of Soil Fertility” Vol II, Ch 11 (New Delhi: APH Publishing Corporation) 337-362 in Sustainable Resource Management, Vol II, Ch 6, (New Delhi: M D Publications Pvt now, and yet, we have miles to go the question of accountability is a Tomar, Alka (2010) “Noise Pollution: A Public Health Hazard” inDisaster Management Ltd), 126-164 to claim inclusive development significant one (Manmade Disasters), Vol III, Ch 6, (New Delhi: APH Publishing Corporation) 183-202 Tomar, Alka (2007): “Nitrate and fluoride toxicity of drinking water in Bikaner district of where differently-able population Tomar, Alka and Hamir Singh Rathore (2010): “Scope and Limitation of Neem Rajasthan” Air, water and soil pollution, Ch 17 (Ludhiana: Kalyani Publishers), 182-187 -P.N. Vasanti, Director CMS, participate in the development Products and other Botanicals in Plants Protection: A Perspective” in Leo M L Nollet Tomar, Alka (2007): “Watershed Development for Land and Water Management Mint Column titled, and Hamir Singh Rathore (ed), Handbook of Pesticides-Methods of Pesticide Residues in Arid Ecosystem” in Environmental Degradation and Protection, Vol I, Ch 5, (New process with equal rights and “Strengthening self-regulation.” Analysis, Ch 4 (New York: CRC Press, Taylor and Francis Group), 67-92 Delhi: M D Publications Pvt. Ltd) 144-187 opportunities. CMS social’s Tomar, Alka (2010): “Strategies and Technological Measures to cope up with Tomar, Alka (2007): “Mobility of Pesticides in Soils as Affected by Physico-Chemical Monograph on Disability is a Vulnerability to Drought” in Natural and Manmade Disasters, Vol 1, Ch 3 (New Delhi: Characteristics of Soils” Air, Water and Soil Pollution, Ch 27 (Ludhiana: Kalyani compilation of key findings based M D Publications Pvt Ltd), 43-82 Publishers) 316-324 on secondary research review and Tomar, Alka (2010): “Alternate Energy Sources for Cleaner Environment” in Natural Tomar, Alka (2007): “Water Crisis: A Global Problem” Water Resources Management and Manmade Disasters, Vol 1, Ch 8 (New Delhi: M D Publications Pvt Ltd), 181-206 and Development, Ch 1 (Ludhiana: Kalyani Publishers) 1-25 Disability Audit. This is first of its Tomar, Alka (2010): “Tracers techniques for Measurement of Radionuclides in Soils Tomar, Alka (2007): “Movement of Water and Techniques for its Management” Water kind of primary research study, and Environment” in Natural and Manmade Disasters Vol 1, Ch 17 (New Delhi: M D Resources Management and Development, Ch32 (Ludhiana: Kalyani Publishers) 493-506 conducted by CMS Social in Bihar, Publications Pvt Ltd), 343-370 Tomar, Alka (2007) “Acid Rains and its Harmful Effects” inEnvironmental Degradation Chhattisgarh, Jharkhand, Madhya Tomar, Alka (2010): “Fate of Pesticides in Soil and their Residuals Effects” in Natural and Protection, Vol I, Ch 2, (New Delhi: M D Publications Pvt Ltd), 38-77 and Manmade Disasters, Vol 1, Ch 18 (New Delhi: M D Publications Pvt Ltd) 371-398 Pradesh and Uttar Pradesh. Tomar, Alka (2007): “Radioactive Waste and their Impact on Human Health and Tomar, Alka (2009): “Neem in Insect-Pest and Fertiliser Management” in Neem: A Environment” in Air, Water and Soil Pollution, Ch 13 (Ludhiana: Kalyani Publishers), 22-140 Treatise, Ch 28, (New Delhi: I K International Publishing House Pvt Ltd), 417-433 -P.N.Vasanti, Director CMS Mishra, Chitranjan (2009) Contested Democracy in Thailand. South Asia Politics, Tomar, Alka (2009): “Neem in Health and Cosmetics” in Neem: A Treatise, Ch 31 08(07), 15-17. (New Delhi: I K International Publishing House Pvt Ltd), 461-485 Mishra, Chitranjan (2008) Watershed as a sustainable strategy of livelihood: A study. Tomar, Alka (2009): “Neem: A Introduction” Neem: A Treatise, Ch 1 (New Delhi: I K Kurukshetra, (01), 35-38. International Publishing House Pvt Ltd), 3-19 Mishra, Chitranjan (2010) “Engaging Community in Watershed Development Tomar, Alka (2007): “Ozone Layer Depletion and its Effect of on Environment and Programme: A Study in selected villages of Western Orissa” in Archana Sinha (ed) Human Health” in K A Rasure (ed), Environment and Sustainable Development (Vol Sustaining Communities: Strategies for Sustainable Community Development (New 1), Ch 11 (New Delhi: Serials Publications), 179-200 Delhi: Indian Social Institute), pp 152-167.

70 | CMS REPORT 2011 71 | CMS REPORT 2011  Workshops/ Conference Paper presented: • Presented ‘Campaign Evaluation: case study Bell Bajao” in an Interactive Session on “Evaluating Campaigns-experiences of civil society institutions” at Dr.N.Bhaskara Rao the Evaluation Conclave-an international consultation on Evaluation-New Delhi • Presented a paper on “Six years of RTI-Harbinger of an era of transparency”, October 25-28, 2010. Organised by Sambodhi, IDRC and other agencies. Conference on RTI and Citizen’s Charter, September 2011 • ‘How Research feeds into the production of Serial Kyunki” presented to the Cast • Presented on “Technology and Consumer Expectations: Research Perspective” at of Kyunki at CMS Office, December, 2010. the INFOCOM-ASSOCHAM Media & Entertainment Forum, Kolkotta, February 2011 • Presented on PPTCT study findings ‘National Conference on HIV/AIDS Research- • Presented at the RTI Conference titled ‘Key Issues on Implementation, Impact Towards evidence policy linkages in HIV/AIDS research in India’ at India Habitat on Transparency & Improvements in Public Service Delivery’ organised by AP Centre, New Delhi, January 19-21, 2011. Information Commission, Hyderabad, June 2010 • ‘What works and how with the audience’ in the Ideation Workshop with writers • Participated as Panellist along with Admiral R. H. Tahiliani, Shri.P. S. Bawa, Shri. D. of Kyunki Entertainment Education Serial, UNICEF March 2011. R. Kaarthikeyan on ‘Confronting Menace of Corruption’, organised by Foundation • Conducted a session on ‘Most Significant Change Technique’ among the for Good Governance at India Habitat Centre, New Delhi, February 2010 participants of 8 countries across the world during the United Nations Trust Fund • Presented on “60 Years of Indian Media: Role, Development and Challenges, How Programme and Evaluation Design Workshop to End Violence against Women at do we look at?” at Delhi Union of Journalists 60th anniversary launch seminar Mexico in August 2008. This publication “Tracking titled ‘Indian Press since Independence: Challenges, Pitfalls and Future Scenario,’ • Presented Research techniques designed and applied for Monitoring and February 2009 Evaluating of ‘Bell Bajao’ Domestic Violence Campaign and the findings from the Corruption” should serve as an • Presented on ‘Dimensions of Good Governance and Accountability’ at Lal Bahadur Baseline Study, August 2008. important reference book for the Shastri National Academy of Administration, Mussoorie, November 2008 • Presented the ‘Formative Research’ Findings as a part of the Designing and effective implementation of RTI • Invited by the Lok Sabha Speaker to present at the Second Round Table Implementing an Impact Evaluation of ‘Safe Cities New Delhi Project’ (Phase Discussion on “Strengthening Parliament Democracy,” November 2008 II) at Cairo for Safe Cities Free of Violence against Women and Girls Global across the country. I congratulate • Participated as a speaker at the ‘Promoting Voter Awareness, Vigilance & Programme, UN Women, July 2011 Participation for the Right every Wrong Conclave,’ at New Delhi, November 2008. CMS on this initiative and Ms Alka Tomar • Presented on ‘Social Accountability of Projects or Processes?’ at the World Bank share their expectation that the Workshop, New Delhi, May 2008 • Presentation on Environment Education Resources in 3rd Environment Educators’ Conference organised by TERI, New Delhi, October 27-29, 2010. forthcoming study on this series • Participated as a speaker at the National Conference on Electoral Reforms, hosted by Association for Democratic Reforms (ADR) and UP Election Watch, • Expert Presentation on Green Films: Learn, Understand, Act in Environment for 2006 will serve to strengthen Lucknow, August 2007 Leadership Training Programme, Agra, September 26, 2010. all of us interested in empowering • Presented on “RTI for Social Change & Good Governance: Some Research Issues” • Alka Tomar, attended consultation meeting on “Rethink tourism in audience- towards building a base for sustainable tourism” organised by Equations and India’s citizenry and promoting with Mr.Alok Srivasatava in a Workshop on “The Right to Information Regime: Social Change and Governance,” Centre for Good Governance, Hyderabad, April 2007 Indian National Trust for Art and Cultural Heritage at India International Centre, good governance in the wake of New Delhi, June 26, 2008. • Jury of Dell Go Green Challenge Competition, August 2010 RTI Mr. Alok Srivastava • Presented a paper on Evaluation in Turbulent Times: Key Challenges and First • Jury of TERI and Tetra Pak “Kabbad Se Juggad” Competition, 9 April 2010 hand experiences in India-Global Assembly of International Development -Wajahat Habibullah, Evaluation Associations (IDEAS) Amman (Jordan), April 2011. Mr Rohit Singh th Chief Information Commissioner, CIC • One of the panellists of Presidential Panel on “Varied Faces of Evaluation • Attended 4 International Conference on Environmental Education, organised by in Conflict and Conflict-prone Territories”, Global Assembly of International Centre for Environment Education, Ahmedabad, November 26-28, 2007. Development Evaluation Associations (IDEAS) Amman (Jordan), April 2011 Mr Anand A. Jha • Participated in the Open eGovernance Forum (OeGF) for Developing Asia in Palawan, Philippines. November 2010 • Presented on, “Marketing of Library and Information Services in Electronic Age.”, in the National Conference on Digital Library Management and Challenges, • Child labour…in a new form! Engage Media, Oct 20, 2010 ACCMAN Institute of Management, Greater Noida, 2011 • Mounting Exploitation of Child Labour, Transparency Review, June 2009 • Presented on, “Knowledge Management: An Emerging Concern”, in the National • Made a presentation on Evaluation Capacity Building in Global Assembly of Conference on Knowledge Management: Issues and Challenge, at the Integrated International Development Evaluation Associations (IDEAS) held in Johannesburg, Academy of Management and Technology (INMANTEC), Ghaziabad, 2011 South Africa, March 2009. • Presented on, “Librarian: Profession & Professional Ethics” in the National • Made a presentation on Corruption in the Trucking Industry in India under World Conference on Ethics and Beyond, at the NSB International Centre for Bank New Delhi Seminar Series,2008 Management Excellence (NICME), New Delhi, 2011 • The Inequity of Informal Payments for Health Care in India, a poster • Presented on “Development Of Digital Libraries & Information Services” in the presentation, 2008 UGC sponsored National Conference on Information Literacy Skills For Librarians • Completed an online course on comprehensive Natural Disaster Risk Management In Digital Environment, Aggarwal College, Ballabhgarh, 2011 Framework, conducted by World Bank Institute of Distance Learning • Contributed on “Professional ethics for 21st century Librarian” in the UGC • Undertook a session on “Analysis of Qualitative Data by using NVivo8” in a sponsored National Conference on Academic Librarianship in 21st Century : training course organised by VV Giri National Labour Institute, Ministry of Labour Challenges and Opportunities, at Annasaheb Gundewar College, Nagpur, 2011 and Employment, GOI, 2010 • Presented on “Digital Book Business and Their Future in Academic Libraries” in • Member in Consultant Group constituted by Directorate of Adult Education, the National Conference on Managing Libraries In New Information Environment, Ministry of HRD, GOI for formulating guidelines for Evaluating Agencies Integrated Academy of Management and Technology (INMANTEC), Ghaziabad, 2011. undertaking Evaluation of Jan Shikshan Sansthans (JSS), 2009 • Presented on “Importance of ICT for Modern Library & Information Services” in the National Conference on ICT Impact On Knowledge And Information Ms.Paramita Dasgupta Management, ACCMAN Institute of Management, Greater Noida, 2010 • Presented Pretest findings of ‘Meena Ki Duniya’ among Producers, Writers, Directorate of Education, State Institute Education Training (SIET) Officers & Mr Amrendra Pathak District Institution of Education Training (DIET) Officers in Ideation workshop • Presented on “Future of ICT: Cloud Computing” in the National Conference on organised by UNICEF UP at Lucknow, March 2010. ICT, Impact on Knowledge and Information Management, ACCMAN Institute of • Shared the Baseline study findings of ‘Meena Ki Duniya’, an Entertainment Management, Greater Noida, 2010. Education Radio Programme, with UNICEF Officers, DIET Officers and District coordinators in DIET office, Directorate of Education Lucknow, July 2010.

72 | CMS REPORT 2011 73 | CMS REPORT 2011  Reports • Karnik, Dr Kiran (2011), Creating a Caring Compassionate Community, Lecture delivered in CMS National Lecture Series on Analysing and Envisioning India, • A Backgrounder Media Workshop on Fuel Efficiency, 2010 April, New Delhi: Nehru Memorial and Museum Library. • A Comparative Scenario: India Corruption Study,2002-09 • Envisioning India-The Potential of Aadhar, Lecture delivered in CMS National • Challenges and Opportunities: Tobacco Advertising, Promotion and Sponsorship Lecture Series on Analysing and Envisioning India, February, New Delhi: Nehru Across South Asia, 2009 Memorial and Museum Library, Nandan Nilekani (2011) • Knowledge, Attitude and Practice of Delihiites Towards The River Yamuna-A • Perspective into Democracy in Urban India, Lecture delivered in CMS National Research Report, 2009 Lecture Series on Analysing and Envisioning India, January, New Delhi: Nehru • Symposium on Challenges in Conserving Natural Heritage-A Report, 2009 Memorial and Museum Library, K C Sivaramakrishnan (2011). • Confronting Climate Change Towards Carbon Neutral Indian Cities-A Workshop • Role and working of the Judiciary under the constitution, Lecture delivered in Report, 2009 CMS National Lecture Series on Analysing and Envisioning India, December, New Delhi: Nehru Memorial and Museum Library, Justice Rajindar Sachar, (2010). • Seminar on Ecotourism-Relevance for India, Experiences, Challenges and Future Prospects-A Report, 2009 • The Dilemma of Development and Democracy in India, Lecture delivered in CMS National Lecture Series on Analysing and Envisioning India, November, New • Young Strokes on Climate Change, 2009 Delhi: Nehru Memorial and Museum Library, Mani Shankar Aiyar (2010). • Jiye Jamuna-a ‘Yatra’ for a Deeper Understanding, 2008 • The Challenge of Population Stabilisation in India, Lecture delivered in CMS • A Report on Conservation and Livelihoods Security, 2008 National Lecture Series on Analysing and Envisioning India, September, New • A Comprehensive Report on the Climate Change Seminars in Agartala, Bhopal, Delhi: Nehru Memorial and Museum Library, Dr Ashish Bose, (2010). Coimbatore, Hyderabad, Leh, Lucknow, Pune and Ranchi, 2008 • Environment Trends in News Channels 2005-2008  Books and Directories • “TII-CMS India Corruption Study 2007” with Focus on BPL Households: National Report, 2008. An Indian Perspective: A Handbook of Poll Surveys in Media; Dr.N.Bhaskara Rao (2010) • “TII-CMS India Corruption Study 2007” with Focus on BPL Households: Key Highlights, 2008. “Prasara Bhashaga Telugu” a compilation of Telugu articles published by CMS and • We Cause Global Warming-A Report on International Summit on Climate Change, released on 13th October 2010. 2007 Festival Directory of th5 Competitive Edition of CMS VATAVARAN: Environment and • Conservation and Livelihoods Security-A Symposia Report, 2007 Wildlife Film Festival, 2009 • States of the Rivers in India-A Seminar Report, 2007 Directory of Fine Arts Colleges in India, 2009 • Delhi Voucher Project First Assessment Report, 2007 • CMS Symbols Symposia on Communication for Social Development, 2007 Directory of Environment and Wildlife Filmmakers, 2009 “Neem: A Treatise”, Alka Tomar (New Delhi: I K International Publishing House Pvt  Monographs Ltd), 2009. • Face of corruption in news media,( 2011) Art Catalogue-The UNFPA-CMS Art for Social Change Awards, 2008 • India Corruption Study: 2010-Is the Scenario Changing? (2011) Festival Directory of th4 Competitive Edition of CMS VATAVARAN: Environment and • Street Children and Child Labour-The Challenge for RTE (2011) Wildlife Film Festival, 2007 • Why do TV News Bulletins Have To Be Always Cluttered? (2010) “Water Resources Management and Development”, Alka Tomar (Ludhiana: Kalyani • Empowering the Differently-abled: Challenges and Opportunities. (2010) Publishers), 2007. • India Corruption Study: 2002-09. (2010) “Air, Water and Soil Pollution”, Alka Tomar (Ludhiana: Kalyani Publishers), 2007. • Face of corruption in news media (2010) “Environmental Degradation and Protection, Vol I and II”, Alka Tomar (New Delhi: • Copenhagen Summit-Coverage in Prominent Indian News Channels, (2009) M D Publications Pvt Ltd), 2007 • Television Viewership Measurement-Dilemma and Challenges (2007) “Sustainable Resource Management” Vol I and Vol II, Alka Tomar (New Delhi: M D National Lecture Series Monographs Publications Pvt Ltd), 2007 • Sustainable development: 20 years after Rio, Lecture delivered in CMS National Mumtaz Ahmed Translated a booklet on ‘Healthy and Nutritive Foods’ in Urdu from Lecture Series on Analysing and Envisioning India, August, New Delhi: Nehru English for National Book Trust of India. Memorial and Museum Library, Prof M S Swaminathan, (2011). • India the Unfinished Revolution, Lecture delivered in CMS National Lecture Series on Analysing and Envisioning India, July, New Delhi: Nehru Memorial and  Journals and Newsletters: Museum Library, Dr Karan Singh (2011). • Transparency Review-a bi-monthly journal • On Launching an Indian Inclusive Innovation Initiative, Lecture delivered in CMS • CMS Academy Convergence Newsletter-a quarterly newsletter National Lecture Series on Analysing and Envisioning India, June, New Delhi: • Green Voice-a quarterly newsletter on environment and media Nehru Memorial and Museum Library, Dr R A Mashelkar (2011). • CMS ENVIS Green Media-a daily e-newsletter • Social Justice Empowerment and Skill Development, Lecture delivered in CMS National Lecture Series on Analysing and Envisioning India, May, New Delhi: Nehru Memorial and Museum Library, Dr Narendra Jadhav, (2011).

74 | CMS REPORT 2011 75 | CMS REPORT 2011 Media P resence Media Presence Motivated to Make a Difference

The prolific media coverage reflects the significance of CMS programmes, it also helps to carry the CMS outlook far and wide by disseminating information and raising awareness on issues. CMS activities were covered in 486 articles published in the country’s leading National and Regional newspapers from 2007-11. National Newspapers that covered CMS activities included 25 leading media houses like The Times of India, Indian Express, The Hindu, The Hindustan Times, The Mint, The Business Standard, The Pioneer etc. CMS initiatives were widely covered in 68 Regional Newspapers also which includes Dainik Bhaskar, Dainik Jagran, Eenadu, Andhra Jyoti, Sakshi etc.

Given the current clutter and the omnipresent role the media plays in Ms.P.N. Vasanti, CMS Director has participated in Television programmes in leading national channels framing issues even today, any misuse in the current electoral scenario is a like NDTV, CNN-IBN, DOORDARSHAN, Lok Sabha TV, TV 9 to advocate on issues related to Media ethics and regulation, Electoral Reforms, Education, Health, Women & Children. The Director also writes a matter of grave concern fortnightly column on Media in Mint, the economic newspaper published by The Wallstreet Journal -P.N. Vasanti, Director CMS and Hindustan Times since 2008. Mint Column titled, “Polls and media: keeping it fair.” CMS Vatavaran is a pioneering initiative in engaging media for promoting environmental issues. This event in 2009-10 had been covered in 312 articles in the print media including leading national and regional newspapers like The Times of India, The Hindu, The Indian Express, Dainik Bhaskar, Dainik Jagran, The Telegraph etc. 94 websites have also featured this event and 25 leading Television channels including CNN-IBN, Aaj Tak, Times Now, Zee News have also covered this event consistently for a decade now.

For detailed list of articles and CMS Media coverage please log on to www.cmsindia.org >> 76 | CMS REPORT 2011 77 | CMS REPORT 2011 



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17,September2011/NewDelhi TheTimesofIndia   

  

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78 | CMS REPORT 2011 79 | CMS REPORT 2011

  

7  V isitors to CMS

Visitors to CMS Motivated to Make a Difference

Eminent national and international personalities have graced the portals of CMS from time to time, underscoring the standing and repute of CMS today on the global platform. CMS works with diverse stakeholders and therefore during 2007-11 CMS had engaged with a wide variety of professionals. We have had the honour of visits from International experts like Prof. Ernest James Willson III, Dean Annenberg School for Communications; Mr.Warren Feek, of the for Communication Initiative and Governor Leen Verbeek from the Netherlands. The civil society The efforts made by organisations like CMS and initiatives like CMS and the Media also play a major role in all our VATAVARAN in creating awareness on environmental issues are worth initiatives. We have had distinguished visitors appreciation. like Admiral R.H.Tehiliani, Mr.Kuldip Nayyar, Mr.Pankaj Pachauri, Swami Agnivesh and -Shri Ranjit Shekhar Mooshahary, Hon’ble Governor of Meghalaya Ms.Meera Sanyal. These are some of the many eminent visitors to CMS. We take this opportunity to specially acknowledge all the visitors who have graciously engaged with us.

>> 80 | CMS REPORT 2011 81 | CMS REPORT 2011 Ms Malini Thadani, Head, Public Affairs Area Management Office, HSBC India Ms Meera H Sanyal, Country Executive-India and Chairperson ACES, The Royal Visitors to Cms Bank of Scotland N V (RBS) Ms. Aileen Adams, Fellow, Women and Public Policy Programme, Harvard (headed the office for victims of crime) Admiral (Retd) R H Tahiliani, Chairperson, Transparency International India (TII) Ms. Heidi Schulman, distinguished journalist Dr Ashok Kumar Ghosh, Professor, Department of Environment and Water Ms. Ilse van Overveld ,Communications Department of the Dutch Ministry of Management, A N College, Patna Foreign Affairs, Netherlands Dr Bibhab Talukdar, Secretary General, Aaranyak, Guwahati Ms. Maja Daruwala, Director, CHRI Dr Fr Robert Athickal, Coordinator, Tarumitra, Patna Ms. Margo Kooijman, Director, PSO Netherlands Dr Jayaprakash Narayan, Lok Satta Ms. Mohini Giri, President, Guild of Women Dr K P Jayasankar, Ph D, Professor and Chair, Centre for Media and Cultural Studies, Ms. Monique Bouman, Government of Netherlands TISS, Mumbai Ms. Rachna Burman, Asst. VP-Corporate, Times Group Dr Matthew Hibberd, Deputy Head of Department, Department of Film, Media and Ms. Ranjana Kumar, Central Vigilance Commissioner, GoI Journalism, University of Stirling, UK Ms. Sara M. Cohen, Head of Press and Cultural Department, Embassy of The Dr Nita Shah, Head of Vulture Advocacy Programme; Coordinator Asia, IUCN Equid Netherlands, New Delhi Specialist Group and Wildlife Biologist, Bombay Natural History Society, New Delhi Mr. Niranjan Khatri, General Manager-Quality Welcomenviron Initiatives, ITC Dr Philip Seib, Professor of Journalism and Public Diplomacy and Director, Center Group of Hotels on Public Diplomacy, University of Southern California, USA Prof Anand Kumar, Centre for the Study of Social Systems, Jawaharlal Nehru Data on health indicators Dr Srikanta Kumar Panigrahi, Director (Environment and Forests), Planning University (JNU), New Delhi of Tribal women population like Commission and Chairperson of Indian Society of Remote Sensing (ISRS), Delhi Prof Eytan Gilboa, Director, Center for International Communication, Bar-Ilan Chapter, New Delhi. their age at marriage needs to University, Israel Dr Syed Ainul Hussain, Faculty-Landscape Level Planning & Management, Wildlife Prof Mrinal Chatterjee, Indian Institute of Mass Communication (IIMC) Dhenkanal be discussed and looked into, Institute of India (WII), Dehradun Prof Murari Lal, Director and Chairperson, Climate, Energy and Sustainable as these are very much linked Dr T V R S Sharma, Head, Division of Field Crops, Central Agricultural Research Development Analysis Centre (CESDAC) Institute (CARI), Port Blair with the maternal mortality, Prof Nicholas J Cull, Professor of Public Diplomacy and Director, Masters Dr. Arvind Singhal, Professor, University of Texas, USA Programme in Public Diplomacy, Annenberg School for Communication, University infant mortality, gender equality Dr. D R Kaarthikeyan, former Director CBI of Southern California (USC) and women empowerment. At Dr. Murali Nair, Detroit, Michigan, USA Prof. Carola Weil, Associate Dean for Planning and Strategic Initiatives, Annenberg Dr. S. K. Agarwal, Vice President, TII the same time, the measures to School for Communication, USA Governor Leen Verbeek, Netherlands Prof. Ernest James Wilson III, Dean and Walter Annenberg Chair in be taken for improving health Major Gen. (Retd.) Vinod Saighal Communication, Annenberg School for Communication, USA status of tribal population should Mr Lasse Bjørn Johannessen, Deputy Head of Mission, Royal Norwegian Embassy Prof. Geoffrey Cowan, Annenberg Family Chair in Communication Leadership and Mr A A Rao, Director (EE & Media), Ministry of Environment and Forests (MoEF), GoI give equal importance to their former dean USC Annenberg Mr Biswajit Mohanty, Secretary, Wildlife Society of Orissa, Odisha Shri Alok Mehta, Editor-in-Chief, Nai Dunia traditional systems of medicine Mr James Godsil, Co-founder of Sweet Water Organics (SWO) Shri B G Deshmukh, IAS (Retd), former Cabinet Secretary, Government of India for treatment of ailments. A Mr Jayakumar C, Member Trustee, Thanal, Kerala Shri B V Rao, Editor, Governance Now Mr K Stalin, Co-founder & Director, DRISHTI-Media, Arts & Human Rights, Ahmedabad special Tribal Health Plan might Shri Kuldip Nayyar, Eminent Journalist Mr M Vedakumar, President, Forum for Better Hyderabad, Hyderabad Shri Mohinder Pal, Director, Himalayan Forest Research Institute, Shimla address the concerns of tribal Mr Mangal D Negi, Head of Department, Department of TV Production and Shri Pankaj Pachauri, Managing Editor, NDTV population. Direction, Film and Television Institute of India (FTII) Pune Shri Prashant Bhushan, Senior Advocate Mr Pallav Bagla, Contributing Correspondent, Coverage of research and science Shri Prityush Sinha, Chief Central Vigilance Commissioner, GoI -CMS Social team’s Suggestions on policy in South Asia, Science Magazine, New Delhi Shri Ramesh Sharma, Eminent Film Producer NATIONAL TRIBAL POLICY Draft Mr Tapas Paul, Head of the Department of Cinematography, Satyajit Ray Film and Shri Satish Kumar Jacob, former journalist,BBC (Ministry of Tribal Affairs, Government Television Institute, Kolkata Shri Sudhir Mital, Additional Secretary, Ministry of Corporate Affairs, GoI of India) Mr. J K Lee, South Korea Embassy Shri Sujit Banerjee, Secretary, Central Vigilance Commission, GoI Mr. Kojiro Uchiyama, Director, Japan Information Center, New Delhi Shri. (Col.) Dharmadhikari, Transparency International India Mr. Mickey Kantor, former Secretary of Commerce and US Trade Representative. Shri. Alok Swarup, Vigilance Director, Delhi Development Authority (DDA) Mr. Sudhir Kumar, Central Vigilance Commissioner, GoI Shri. Anil Padmanabhan, Bureau Chief, Mint Mr. Sumit Chakravarty, Editor Mainstream Shri. N Innaiah, Chairperson, Center for Inquiry India Mr.Warren Feek and Ms.Adelaide, Communication Initiative Shri. N K Singh, General Secretary, BEA Ms Ila Singh, Senior Programme Officer-Press & Cultural Affairs, Embassy of the Shri. P L Sanjeev Reddy, IAS (Retd), Former Director, Indian Institute of Public Netherlands, New Delhi Administration (IIPA) Ms Indira Mansingh, Senior Advisor, Development Alternatives, New Delhi Shri. Raju Narisetti, Managing Editor, Mint Ms Lydia Barraza, Assistant Cultural Affairs Officer Shri. Venkatesh Nayak, Commonwealth Human Rights Initiative (CHRI) Ms Madhumita Biswas, Joint Director (EI), ENVIS, Ministry of Environment and Swamy Agnivesh, Social Activist Forests (MoEF), GoI

82 | CMS REPORT 2011 83 | CMS REPORT 2011 P artners ms C

Cms Partners

Partnership is one of the fundamental pillars of all CMS initiatives. We believe making a difference that is sustainable, is a journey of joining as many hands together as we can. CMS has worked with 162 International and National Partners to execute over 500 projects in two decades.

CMS gratefully acknowledges all the Partners for supporting its activities.

A very vibrant and forward looking institution. The Chairman is very open to new ideas and innovations in the Media and its place in the governance of the country -P.Talitemje Ao, CIC Nagaland

>> 84 | CMS REPORT 2011 85 | CMS REPORT 2011 • Ministry of Human Resources Development (MHRD) • Ministry of Information and Broadcasting • Ministry of Labour and Employment (MoLE) CMS Partners • Ministry of Rural Development (MRD) • Ministry of Science and Technology (MoST) CMS works with diverse stakeholders therefore its partners include various Ministries of the • Ministry of Social Justice and Empowerment (MoSJ&E) Government of India, Multilateral/ bilateral organisations, State Governments, Foundations/ • Tribal Development Division, Ministry of Tribal Welfare Associations/ non-profit organisations/coalitions, Corporations, International Associations • National ADIS Control Organisation (NACO) and Agencies, Media Organisations • National AIDS Control Programme (NACP-3) Planning Team • National Aluminium Company Limited • National Commission for Minorities (NCM) • National Commission for Women (NCW)  Multilateral and Bilateral organisations • National Council for Science & Technology Communication (NCSTC) • Asian Development Bank (ADB) • National Vector Borne Disease Control & Eradication Programme (NVBDCP) • British Council and University of Stirling, UK • Planning Commission • Commissions for AIDS in Asia, UNAIDS • Public Diplomacy Division, Ministry of External Affairs • Commonwealth of Learning (COL) • Telecom Regulatory Authority of India (TRAI) • Department of International Development (DFID) • V. V Giri National Labour Institute (VVGNLI) • Embassy of India, Abu Dhabi • Embassy of Netherlands  State Governments • Embassy of Sweden • Agartala Municipal Council • Embassy of Switzerland • Ahmedabad Municipal Corporation (AMC) • GIZ • Andaman & Nicobar State AIDS Control Society (ANSACS) • International Labour Organisation (ILO) • Andhra Pradesh Forest Department The India Corruption Study, • Embassy of Japan • Andhra Pradesh National Green Corps (APNGC) • Joint United Nations Program on HIV/AIDS (UNAIDS) 2002-09 conducted by the Centre • Andhra Pradesh State AIDS Control Society (APSACS) • Population Communication International (PCI) • Commissionerate of Family Welfare (CFW), Govt. of Andhra Pradesh for Media Studies highlights the • Royal Norwegian Embassy (RNE) • Department of Environment & Forests, Govt. of Bihar trends in corruption across the • Swedish International Development Cooperation Agency (Sida) • Department of Environment and Forest, Govt. of Assam country during the first decade • Swiss Agency for Development and Cooperation (SDC) • Department of Environment, Chandigarh Administration, UT of this century especially with • Transparency International India (TII) • Department of Environment, Government of NCT of Delhi • United Nations Children’s Fund-Regional Office for South Asia (UNICEF-ROSA) regard to the delivery of basic • Department of Environment, Government of Tamil Nadu • United Nations Development Program (UNDP) • Department of Forest & Environment, Govt. of Jharkhand services to the citizens by the • United Nations Educational, Scientific and Cultural Organisation (UNESCO) • Department of Information & Public Relations, Himachal Pradesh government. This shows that • United Nations International Children’s Education Fund (UNICEF) • Department of Wildlife Protection, Jammu and Kashmir Govt without raising awareness among • United Nations International Children’s Education Fund, Uttar Pradesh (UNICEF) • Department of Environment and Forests, Government of NCT of Delhi people and educating them • United Nations Population Fund (UNFPA) • Forest Department, Himachal Pradesh • United Nations World Food Programme (UNWFP) against corruption combating • Gujarat Ecological Education and Research (GEER) • World Bank (WB) • Kerala State AIDS Control Society (KSACS) any form of corruption would • World Health Organisation (WHO) • Kerala State Biodiversity Board be difficult. The public should • Kerala State Council for Science, Technology and Environment (KSCSTE) be empowered to say no to  Governments of India and Autonomous Bodies • Madhya Pradesh Ecotourism Development Board corruption. • Central Leprosy Division • Maharashtra Pollution Control Board (MPCB) • Central TB Division • Meghalaya Non-Conventional and Rural Energy Development Agency -Pratyush Sinha, • Department of Drinking Water Supply, Ministry of Rural Development, GoI • Orissa Industrial Infrastructure Development Corporation Central Vigilance Commissioner, • Orissa State Pollution Control Board Government of India • Department of Sports and Youth Affair • Department of Women and Child Development (DWCD) • Punjab State Council for Science and Technology (PSCST) • Directorate of Adult Education • Satluj Jal Vidyut Nigam Ltd, Meghalaya • Directorate of Higher education • State Council of Science, Technology and Environment (SCSTE), Meghalaya • Ministry of Agriculture • State Innovations for Family Planning Agency (SIFPSA) • Ministry of Environment and Forests (MoEF) • State Institute for Educational Management and Training (SIEMAT) • Ministry of Health and Family Welfare (MoHFW) • Tripura State Pollution Control Board (TSPCB) • Urban Affairs Department, Govt. of Meghalaya

86 | CMS REPORT 2011 87 | CMS REPORT 2011  Foundations, Associations, Non-profit Organisations, Coalitions • Microsoft Corporation (India) Pvt Ltd • Oriental Bank of Commerce (OBC) • Abu Dhabi Kerala Social Centre, Abu Dhabi • TATA Consultancy Services (TCS) • Academy of Animation and Gaming (AAG), Noida, • Thermax Ltd • American Centre • UAEXchange, Abu Dhabi • Aranyak, Guwahati • Walt Disney India • Ashoka Trust for Research in Ecology and the Environment (ATREE), Bengaluru • World Space Asia Private limited • Asian Nature Conservation Foundation (ANCF), Bengaluru • Association of Municipalities and Development Authorities (AMDA) • C P R Environmental Education Centre (CPREE), Chennai  Media Organisations • CARE India • 94.3 My FM • Center for Development and Human Rights (CDHR) • Aaj Tak • Centre for Science and Environment (CSE) • Amrita TV Films are an effective tool • CINEDELVE-A Film Society, Agartala • Andhra Jyoti to bring about awareness in • Climate Consortium Denmark • Asomiya Pratidin society however if we talk about • ClimateWorks Foundation • Doordarshan environment & wildlife films, they • Community Aid and Sponsorship Programme (CASP) Plan • Gujarat Samachar not only create a connect between • Council for Advancement of People’s Action and Rural Technology (CAPART) • Nav Duniya, Bhopal • Development Alternatives (DA) • Outlook man and nature but also provide • Drishtee Foundation, Delhi • PBL Nazar, Ranchi interesting information about • Eco-cine Film Festival, Brazil • Prasar Bharati environment. • Greater Kashmir, Kashmir • Radio Choklate, Odisha • Hindustan Latex Family Planning Promotion Trust (HLFPPT), Noida • Radio Mirchi -Shiela Dikshit, Chief Minister, New Delhi; • India Social and Cultural Centre, Abu Dhabi • Ranchi Express Chief Guest, CMS VATAVARAN • Indicorps, Ahmedabad • Sakaal Media Group, Pune • International Federation of Environmental Journalists (IFEJ) • Sambad, Odisha • Manthan Yuva Sansthan, Ranchi • Star India Pvt Ltd • National Centre for Promotion of Employment for Disabled People (NCPEDP) • The Hindu • Oxfam India • Tripura Info, Agartala • Peace Institute • TV9 • Population Foundation of India (PFI) • ZEE News • Public Service Broadcasting Trust (PSBT) • Shakti Foundation • Society for Participatory Research in Asia (PRIA) • University of Kashmir • World Vision, Ahmedabad I admire the efforts being made by the Centre for Media Studies • World Wide Fund for Nature (WWF) (CMS) to scientifically analyse the media tendencies that are hindering the • Young Explorers Track Innovators (YETI), Ahmedabad effective conveyance of the intended message. Hope the findings of the study conducted by the Centre would help evolve practices that would turn  Corporations TV viewing into a much happier experience. • Canara Bank • DSP Merrill Lynch Ltd -Ramoji Rao, Chairman, Eenadu Group on CMS Study titled, • Ford Foundation “Why Do TV News Bulletins Have To Be Always Cluttered?” • HP Labs • HSBC Bank • Indian Airlines • ITC-WELCOMGROUP, New Delhi • JK Paper Ltd, Bhubaneswar

88 | CMS REPORT 2011 89 | CMS REPORT 2011 Financial Summary Financial Summary CMS is registered under the Societies Registration Act XXI of 1860 as a not for profit organisation. Our organisation is registered u/s 12A of the Income Tax Act, 1961 and getting the exemption under section 11 (1) (a) of Income Tax Act, 1961. It is also registered under FCRA Act, 1976, and under section 80G of the Income Tax Act, 1961.

CMS adopts all the accounting standards & audit procedure prescribed by the Institute of Chartered Accountant of India. In house internal control system is commensurate with the nature of activities carried by CMS. The Accounting system maintains separate ledger account for each project, in terms of amount received and its utilisation. Ms. P N Vasanti, Director, chairs the internal audit team. An independent external auditor is appointed each year. The financial transactions are audited by this external auditor, who gives an audit report in form No. 10B of the Income Tax Act, 1961.

CMS has always been very conscious not to be dependent on any Balance sheet details* FY 2007-08 FY 2008-09 FY 2009-10 FY 2010-2011 donations. It has been able to generate its own resources from its various foreign grant 4,64,394 24,55,203 45,12,434 5,38,393

endeavours in research, advocacy and capacity development. local grant & other income 3,46,03,376 4,74,43,320 6,55,36,859 6,82,36,752

-Dr N Bhaskara Rao, Chairperson CMS total income 3,50,67,770 4,98,98,523 7,00,49,293 6,87,75,145

revenue expenses 3,24,86,970 2,90,68,960 5,28,28,444 5,30,60,103

capital expenses 17,85,000 2,91,51,816 2,92,49,934 1,45,61,744

total expenditure 3,42,71,970 5,82,20,776 8,20,78,378 6,76,21,847 (*from Audited Statement of Accounts)

>> 90 | CMS REPORT 2011 91 | CMS REPORT 2011 CMS Professional Team

Dr. N. Bhaskara Rao, MA (Sociology, Political Science & Social Work), PhD (Communication 1970) Ms. P.N. Vasanti, MA (Social Psychology), MBA Dr. Suresh N. Kulkarni, PhD (Economics), MA (Economics), Diploma (Statistics) Ms. Alka Tomar, Pursuing PhD, M.Sc. (Environmental Sciences) Ms. Paramita Dasgupta, Master of Planning, M.Sc (Geography) Mr. Alok Srivastava, PG (Rural Management), B.Sc. Mr. Ashwini Sinha, MBA, BA. Hons (Economics) Ms. Salma, MA (Psychology), MA (Mass Communication) Mr. Prabhkar Kumar, PGDEM, Mr. Mumtaz Ahmed, LLB, MA Ms. Priya Verma, pursuing MBA, B.Com Mr. Narender Yadav, MA.(History) PGDM Advertising & PR, Ms. Snehal Shah, BAMS, MA During these 20 years I had Ms. Chandani Nair, M.Phil (Public Health), MA (Social Work) many occasions to interact with Ms. Debanand Mohanta, MA (Social Science) Ms. Kalpana Bindu, MA (Mass Communication and Journalism) Dr.N.Bhaskara Rao and his team Mr. Sundeep Srivastav, Graduate, Diploma in Russian Language, Diploma in Theatre Arts and every time I am impressed Mr. Gajendra Rai, Pursuing MA (Sociology) with the vitality and energy that Mr. Rohit Singh, M.Sc. (Environmental Sciences), Lead Auditor ISO 14001:2004, PG Diploma Environmental Law they have. I congratulate you and Ms. Divya Sharma, MSc, MBA, BSc your team for doing excellent work Ms. Suranjana Bhaduri, MA., B.Ed in the last two decades. Ms. Deepmala Dutta, MA (Mass Communication), MMC Ms. Gayatri Baruah, MA (Mass Communication), BSc Mr. Avinash Ujjwal, Pursuing MA, PGD TV Production and Electronic Journalism -Dr Karan Singh, Eminent Philosopher-Statesman; President, Ms. Deepti Roy, Pursuing MA (Economics), PGD in Strategic Communications, BSc Indian Council for Cultural Relations Mr. Vishwajeet Ghoshal, Pursuing CS, BA (Economics) Ms. Smita Mehtre, MSc , PGD-Sustainable Management of Natural Resources and Conservation Ms. Tulsi Gour , MA Psychology (Environmental Education Specialisation) Mr. Anil Kumar Pandey, BA (History) Mr. Abison, MA (Communication Studies) Mr. Anand Anjani Jha, MLISc (Library and Information Science) Mr. Sanjay Negi, BA Mr. Regi V John, MA, PGDPM, DCA Ms. Sheetal, BA, Diploma in Computers Mr. Sukanta Kumar Sahoo, B.Com, MBA (Finance) Mr. Amrendra Kumar Pathak, MCA, Editorial Team Mr. Dipendra Bansh Mishra, MCA, MCP Vasanti, Salma, Alok, Paramita, Alka Mr. Gaurav Bhatia, BCA, Graduate Mr. Sunder Rao, MA, Diploma in Computers Compilation Mr. Rajkumar, BA Salma, Deepti Mr. Kanchan Singh, BA, BLIS Mr. Rohit Kumar, BA Assistance Mr. Raju Yadav, BAJM (Television and Video Editing) Pawan, John, Anand, Prabhakar, Bharti, Raju, Lal Singh Mr. Naveen Singh, BA Mr. Santosh, BA, PGDCA, O Level Design Mr. Narender Bhatt, BA Tamal Basu, Ziaul Arfin Mr. Ajay Singh, BSc Mr. Jitender Prasad, BA Photographs Mr. Ravinder Singh, Higher Secondary Photos taken by the staff during fieldwork in India’s Mr. Dharmpal, Higher Secondary remotest corners Mr. Lalsingh, Senior Secondary A film still from ‘Save Water Save Life’ Mr. Jai Kishan, Higher Secondary by Supriya Sakamuri Mr. Dayal Singh, Higher Secondary Ms. Rajamani, Primary Education Mr. Tek Bahadur, Primary Education >> 92 | CMS REPORT 2011 © All rights reserved all contents are a copyright of CMS MAKINGcommunication A DIFFERENCE... CMS Works Through Eight Dynamic Teams:

Social Academy Mapping Progress in Development Sector Nurturing Talent & Concerns

Communication Survey Enhancing Behaviour & Social Change Field Based Scientific Studies

Environment Media Lab Promoting Responsibility Monitoring Trends & Empowering Media

Transparency Advocacy Towards Responsive Governance Innovative Engagements & Strategies

For Details on Projects, Programmes and Initiatives: Ms. P N Vasanti Director E: [email protected]

CMS National Office CMS Regional Office CMS Academy RESEARCH HOUSE, Saket Community Centre 1300 A Jubilee Hills Society, Road No. 66 17 & 18, Sector-106, Noida New Delhi 110 017 Hyderabad 500033 Uttar Pradesh

P: 91 11 2685 1660 P: 91 040 2360 8188 P: 91 11 2685 1660 91 11 2686 4020 F: 91 040 2354 0493 91 11 2686 4020 F: 91 11 2696 8282 E: [email protected] F: 91 11 2696 8282 E: [email protected] E: [email protected] www.cmsindia.org