REPORT www.cmsindia.org 2007-11 MAKING A DIFFERENCE... 20 years of path breaking Research, Advocacy and Capacity building in Social Development, Environment, Communication, Media and Transparency issues to work towards a vision of Equitable Development & Responsive Governance. THE CMS EDGE CONTENTS Experts: Research, Advocacy and Capacity Building teams include From the Chairperson’s Desk 1 full-time professionals with expertise and experience in wide range of subjects. CMS at a Glance 2 Leadership 10 Resources: State-of-the-art research, documentation, data services and training facilities across three campuses in Delhi, Noida and Thematic Teams 14 Hyderabad. CMS Social 14 Coverage: A network of field researchers across the country and CMS Environment 20 a fully-equipped National Office in New Delhi and a Regional office in CMS Communication 32 Hyderabad, in addition to a strong contact base across globe. CMS Transparency 38 Specialist Teams: CMS Social, CMS Environment, CMS Functional Teams 42 CMS CORE Communication, CMS Transparency, CMS Media Lab, CMS Survey, CMS Advocacy and CMS Academy. CMS Survey 42 COMPETENCIES CMS Media Lab 46 Unique Methodologies: Developed rigorous, CMS Academy 50 • Monitoring and customised research & evaluation methodologies to study complex and CMS Advocacy 54 dynamic issues. Evaluation Operation Teams 64 Beyond Research: Specialise in organising workshops, CMS Knowledge Centre 66 • Policy Research seminars, symposiums, awards, corporate engagements and outreach IT & Systems 66 programmes to strengthen capabilities and advocate on emerging national challenges. Electronic Data Processing (EDP) 67 • Action Research Administration, Human Resource & Accounts 67 • Advocacy and Capacity Publications 68 Building Articles & Research Papers 70 Workshops/Conference Paper presented 72 Reports 74 • Communication CMS SERVICES Monographs 74 Strategies Books and Directories 75 Research Capacity Building Journals and Newsletters 75 Design and Conduct • Innovative Corporate Feasibility, Scoping & Formative Media Presence 76 Baseline & Endline Capacity Building and Media Needs & Impact Assessment Programmes Visitors to CMS 80 Engagements Monitoring & Evaluation Develop Modules and Analytical Process Course Curriculum CMS Partners 84 Documentation Faculty / Teacher Financial Summary 90 Opinion Polls Development Quality Standards Resource CMS Professionals 92 Advocacy Media Monitoring Workshops, Seminars & Symposiums Content Analysis Publications News Media Tracking Felicitations/Awards Monitoring Trends Corporate Social Responsibility Media Ethics & Regulations Programmes Film Festivals & Competitions 3 | CMS REPORTMAKING 2007-11 A DIFFERENCE... FROM THE CHAIRPERSon’S DESK IT IS NOW 20 + 20 RESEARCH HOUSE! CMS was founded in 1990-91, based on 20 years of operations and evaluative research, not just with certain insights from that experience but with a definitive philosophy, concern and feeling of commitment. The concern is that research should help achieve national goals of equity and empower civil society, enable citizens and facilitate good governance. The philosophy is that its priorities should be driven from within and it should be independent without having to depend on doles of any origin. This is how CMS has been operating over the last two decades as a national institute from out of its own professional services. Starting with half a dozen professionals, today, it has more than four dozen full time and several times more project staff. Nearly, two dozen who had gone from CMS with their initial grounding in applied social research are also making a difference in the country. Today, CMS has spacious, state-of-art- infrastructure campuses in South Delhi, Noida and Hyderabad and field researchers around the country for reliable and time bound services. What started more in anguish about practices in sponsored research and pitfalls in field surveys, today is an independent and credible body of national standing with acknowledgements for its pioneering initiatives. In 1990-91 hardly anyone expected CMS to survive with such priorities and rigid goals. Over these 20 years, CMS has demonstrated how research need not be an end in itself, but how it could help facilitate action, mobilisation and change. And this is not just in terms of mindset and behaviour, but even in policies at various levels. All this has been possible because of shared concerns and dedicated efforts of CMS teams and of P N Vasanti, its Director. Any organisation with similar concerns, commitment and accomplishments in the country, operating on not-for-profit basis deserves to be celebrated! Dr N Bhaskara Rao Founder Chairperson, CMS 1 | CMS REPORT 2007-11 E C AN L G A T A CMS VISION CMS endeavours to conduct path breaking Research, Advocacy and Capacity building to work towards a vision of Equitable Development & Responsive Governance. Mission To provide global leadership and excellence in Research, Advocacy & Capacity building in Social Development, Environment, Communication, Media and Transparency issues through innovation and partnerships. It is indeed unique to be engaged for a long unbroken period of 20 years in independent and highly credible research work. I must compliment CMS for carrying out this highly commendable research work undertaking and carrying out interesting initiatives and remarkable activities in so many spheres of social development over the years. -P N Bhagwati Former Chief Justice of India; Member, U N Human Rights Committee; Chancellor-Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth. >> 2 | CMS REPORT 2011 3 | CMS REPORT 2011 CMS at a Glance Highlights 25 leading print media houses like The Times of India, Indian Express, Over the past two decades, CMS has carved out a niche for itself as an inter-disciplinary • CMS has worked with 162 International The Hindu, The Hindustan Times, professional body with a wide range of concerns and capabilities. and National partners to execute The Mint, The Business Standard, over 500 projects in two decades. The Pioneer etc. CMS operationalised its state of the art campus spread Who We Are? The first four teams focus on the core • CMS operationalised its state of the themes of CMS research. The last four art campus in sector 106 Institutional over an area of 1.5 acres in sector Established in 1991, CMS* is teams focus on specialised services area NOIDA. The beautifully designed 106, Institutional Area, Noida. The an independent, not-for-profit provided by CMS. Together, these teams campus has 35000 sq ft build up beautifully designed campus has a built-up area of 35,000 sq ft. CMS organisation dedicated to multi- have developed a number of initiatives area in a one and a half acres land. initiatives were widely covered in 68 disciplinary research-driven initiatives that are pioneering and remarkably Ms P N Vasanti and Mr Regi V John Regional Newspapers like, Dainik that enable policy makers to take popular. Some of these include: were directly involved in designing, construction and operationalising this Bhaskar, Dainik Jagran, Eenadu, informed decisions on development and CMS VATAVARAN-environment and campus. Andhra Jyoti, Sakshi,etc. social change to improve quality of life. wildlife film festival and forum • CMS has initiated several innovative We have been engaged in Research, • CMS has signed MOU’s with www.cmsvatavaran.org Corporate and Media engagements Advocacy and Capacity building in International partners like CMS Symbols-communication for social Annenberg School for Communication like CMS Vatavaran, HSBC World Social Development, Environment, development forum University of Southern California, Environment Week and Disney Communication, Transparencyand www.cmssymbols.cmsindia.org USA; Stirling University, Scotland; Volunteer Programme to ensure Governance issues at local and national public-private partnership is CMS ENVIS Centre-information InHolland University, Netherlands; One of the first-of-its policy levels for more than two decades. Ohio University, USA and Academy strengthened in development resource centre on environment activities of the country. CMS is recognised for its rigorous study www.cmsenvis.nic.in for Educational Development (AED), kinds of study undertaken by Washington USA to do innovative • Mr. Alok Srivastava, Team Leader, CMS methodologies, innovative approaches India Corruption Study-annual studies CMS Social was to to research and for the credibility of its research and capacity building projects. Social is a member of International on corruption in public services Development Evaluation Association assess the socio-economic status findings. We have completed over 500 • CMS has advocated on critical In a nutshell, CMS promotes active themes like girl child education, (IDEAS) since 2008 of Mahadalits. This study will help projects in collaboration with 162 public citizenry by engaging corporations, and private partners across the globe. female foeticide, education • Mr. Alok Srivastava, Team Leader, to formulate strategy for social creating media alliances, supporting reforms, media regulation issues, CMS Social has presented papers and What Makes Us Different? policy makers and developing civil and economic empowerment of environment conservation, disability, attended meetings in Canada, Nepal, We combine the qualities of: How We Work? society partnerships to address Right to Information, Social Afghanistan, Philippines, South the Mahadalits. emerging national challenges. Audit, Entertainment Education, Africa