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Cover_Sport Insight cover 6 QX 1 01/06/2012 14:35 Page 1 SportsSERVING THE SPORTS TRADE IN THE UK AND ROI www.sports-insight.co.uk £3.50 JUNE 2012 Insight THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS HIGH STREET EXCLUSIVE predator lethal zones DRIVE SWEET SPOT DRIBBLE PASS FIRST TOUCH INSIDE THIS ISSUE SEE PAGE 34 COMPETING WITH CROWD FUNDING BEHAVIOURAL IN SEASON THE BIG BOYS Getting online access PRICING Focus on swimming, How specialist sports to private investors Entering a new era in running and netball outlets are holding their own the social media age Athletes can enjoy the comfort and quality of a professional brand with Dare 2b. Dare 2b Teamwear is a specially selected high performance outdoor range that comes unbranded to allow teams and clubs to put their own name on it. Now available from Ralawise OUR GEAR. THEIR BRAND. IT’S A WINNING TEAM. SPORTS APPAREL THE FUTURE OF DISTRIBUTION! Over 80 industry leading brands Ordering up until 8.30pm Next-day delivery Order from as little as 1 item Over 5 million items in stock www.ralawise.com tel: +44 (0)1244 838388 | email: [email protected] web: www.ralawise.com Mitre / Prostar ad_Layout 1 31/05/2012 10:22 Page 1 Introducing the Prostar Kit Visualiser With expertise in all areas of the game, Prostar offer the ultimate one stop shop for all your kit needs, with a breadth of range that ensures quality, availability and durability no matter what your budget. Visit www.prostar.co.uk/kitvisualiser to try out Prostar’s brand new Kit Visualiser, which at the click of a button, lets you - • Design and customise your team or training wear from our extensive range from more than a 100 style and colour options • Share your selections with your team • Request up to 7 quotes from your local retailers Or visit www.prostar.co.uk to find your nearest retailer and take a look at our 2012/13 online catalogue Pain relief that works Give pain the cold shoulder Biofreeze is the Number 1 recommended topical pain reliever by hands-on healthcare professionals. Biofreeze products help manage discomfort by off ering a variety of benefi ts that assist in therapy, pain relief, exercise, training and overall comfort. Free box of 100 sachets with all orders over £50 Attached Sample Call today on 08448 730 035 and quote BIO1 when ordering Off er ends 30th April 2012 Contents_Layout 1 01/06/2012 14:33 Page 2 IN THIS ISSUE CONTENTS 06.12 E-CATALOGUES ABC Certification SportsInsight To view, download or print the latest trade working with e-catalogues visit www.sports-insight.co.uk. Sports Insight has a current ABC certified Easy to use, viewable on any device and saving circulation of 5,496 (audit period July 1, 2010 - the environment. June 30, 2011). The Audit Bureau of Circulations (ABC) is an independent audit ONLINE COMPETITIONS watchdog that verifies magazines’ circulation figures, providing Go to www.sports-insight.co.uk and check accurate and comparable data for advertisers. out the online competitions for your chance to win. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to WEEKLY E-NEWSLETTER industry standards. Are you missing out on the latest industry news? Then subscribe to the only FREE weekly e-newsletter for the sports trade and keep your finger on the pulse. To subscribe simply go to COVER STORIES WWW.SPORTS-INSIGHT.CO.UK 30 COMPETING WITH TWITTER THE BIG BOYS Follow us @SportsInsightUK to keep up to How specialist sports outlets are holding their own date with breaking news and special Sports Insight offers. 44 CROWD FUNDING Getting online access to private investors IN SEASON BEHAVIOURAL PRICING 62 48 RUNNING Entering a new era in the social media age 52 SWIMMING 56 NETBALL REGULARS 10 NEWS FEATURES Latest headlines, key dates and events 8 CAPITAL GAINS There’s a lot at stake for both athletes and sports 16 KIT STOP brands, as retailers look forward to an Olympic sales Essential stock for your shop boost, says The NPD Group 22 FOCUS ON 36 BALANCING ACT 5-Hour ENERGY TM Toby Southgate, The Brand Union’s UK and Ireland CEO, examines the complexities of 25 FSPA FOCUS effective sports sponsorship The latest news from the Federation of Sports and Play Associations 40 MY SPORTING LIFE David Wallace, UK and Ireland country manager 27 TALKING SHOP for Dobotex International James Clark, general manager and buyer at A Sporting Life 29 MOVERS & SHAKERS Padraic McKeever, managing director of theGAAstore.com 66 UNDER THE COUNTER A sideways look at the world of independent retailing Editor: Jeff James. Tel: 01273 748675 Group Editor: Ted Rowe All contents © Maze Media Limited. The views expressed in this Email: [email protected] Publisher: Matthew Tudor magazine are not necessarily those of the publisher. Every effort is made to ensure the veracity and integrity of the companies, Assistant Editors: Catherine Eade and Louise Ramsay Art Director: Jim Philp persons, products and services mentioned in this publication and Advertising Manager: Keith Marshall Tel: 01206 508601 details given are believed to be accurate at the time of going to Tel: 01206 505947 Email: [email protected] press. However, no responsibility or liability whatsoever can be accepted for any consequence or repercussion of responding to any Email: [email protected] Designer: Chris Ashworth information or advice given or inferred. No part of this publication Fax: 01206 500243. Advertisement Art Director: Clare Brasier may be copied, broadcast, interpreted, or stored, in any form, for Advertising Sales Reproduction: Ace Pre-Press. Tel: 01206 797541 any purpose, without the written permission of the publisher. 21-23 Phoenix Court, Hawkins Rd, Accounts: Philip Bale. Tel: 01206 505907 ABC certified circulation: 5,496 Colchester, Essex CO2 8JY Published by Maze Media Limited, 21-23 Phoenix Court, (audit period July 1, 2010 to June 30, 2011) Group Advertising Manager: Sam Reubin Hawkins Rd, Colchester, Essex CO2 8JY UK/ROW SUBSCRIPTION: £25/£42.50 for one year (10 issues) 06 Follow us @SportsInsightUK Harrows ad_Layout 1 30/05/2012 14:39 Page 1 NPD_SI Template 01/06/2012 14:57 Page 1 London 2012 CAPITAL GAINS There’s a lot at stake for both athletes and sports brands as retailers look forward to an Olympic sales boost, says The NPD Group As we fast approach London 2012, both four years ago? mind among Chinese consumers and become organisers and athletes alike are making Between July 27 and August 12 the one of the key players in the sports industry in their final preparations for what’s being Games are forecast to attract four billion TV that country. Expectations are different this billed as ‘The greatest show on earth’. viewers from across the globe, which time, as adidas wants to use London 2012 as Will Usain Bolt, resplendent in his represents a unique opportunity for Olympic a lever to overtake Nike and become market golden Puma spikes, smash his own 100m partners such as adidas to benefit from leader in the sports sector by 2015. and 200m records? Will Team GB be able to unprecedented brand exposure. Hosting this This represents a major challenge, as perform better on home soil than in Beijing global sporting event will also generate local Nike has been a long established leader in benefits in the sports industry and could the sports market in the UK, especially in the change the shape of the market in the UK. capital, where sports footwear and apparel sales account for around one sixth of total ADIDAS VS NIKE GB sales, according to NPD’s Online adidas holds exclusive rights for both official Consumer Panel data. licensed products and, for the first time, non- branded products as well. It will sell products RETAIL SECTOR featuring the London 2012 logo, its own brand London expects to welcome an additional and products featuring the London 2012 300,000 overseas and 500,000 domestic brand only. London 2012 branded apparel will visitors during August, a large proportion of open up non-traditional channels such as whom plan to go to major shopping supermarkets, tourist shops and airport shops. locations such as Oxford Street in central adidas’ main goal during the Beijing London or Westfield Stratford City next to Olympics was to position the brand front of the Olympic Park. 08 Follow us @SportsInsightUK NPD_SI Template 01/06/2012 14:58 Page 2 LONDON 2012 ADIDAS WANTS TO USE LONDON 2012 AS A LEVER TO OVERTAKE NIKE AND BECOME MARKET LEADER IN “THE SPORTS SECTOR BY 2015 ” London 2012 London The spending boost generated by London 2012 is expected to reach £1 billion. In addition, as Olympic excitement builds retailers believe the event could generate a feelgood factor among UK consumers, London 2012 which could boost spending further. BUSY YEAR The sports market in the UK had a good year in 2011, as sales of footwear and apparel grew by four per cent, according to NPD’s Online Consumer Panel. 2012 will be a significant year, with strong sales expected as a result of London 2012 and, if the England football team perform well, the Euro 2012 tournament in Poland and Ukraine. The NPD Group monitors the sales of sports footwear and apparel in many countries around the world. For more information contact The NPD Group sports team on 01932 355580. London 2012 London www.sports-insight.co.uk 09 News_News 1QX (lewis) 01/06/2012 14:50 Page 1 ALL THE VERY LATEST IN THE SPORTS INDUSTRY..