~-„J CfNTUR S 1st and 15th of Each Month I Published the r ^ ROOM 200 -10 CIVIC AUDITORIUM - AT, 2-9522 ^

D PREPAREIAREnTf FORFOf TRUSTEES MDTOfflIlfieES~AWMOIIIISESTFF flffETHE TENTUR \ Y 21 EXPOSITION ^ ** f

Issue No. 5 August 1, 19^8

THE WORLD COMES OF AGE

Washington State's International Exposition enters a new phase of physical planning this month with.a new name - . The title was ap­ proved fay a unanimous vote of the World Fair Corporation Board of Trustees. Devised fay adman Gerald Hoeck, the title was presented fay Trustee Otto Brandt. "Just as the Century of Progress depicted man1s progress for the preced­ ing century/' Brandt told the hoard meeting, "so the Century 21 Exposition will show the advancements we can anticipate in the 10Q years to come."

SCIENCE AND INDUSTRY

Leading research figures in state industry have been invited to participate In the August 6-7 conference in Seattle, of the Exposition's National Science Planning Board. The conference, which will include Dr. Dael Wolfle, head ~_ of the American Association for the Advancement of Sciences; Dr. .Paul Weiss, of the Rockefeller Institute, and other science leaders in industry, government and research foundations will "begin planning science exhibits for the 1961 event. - ~mwo members of the hoard who are not afale to attend have taken on planning assign- JJ nts afaroad. Dr. Donald H. Menzel, director of the Harvard Observatory, will •^ port-on exhibits being shown at a science session he is attending in Moscow. Bradford Washburn, director of the Museum of Science at Boston, is undertaking a OCA .milar Exposition assignment at. the Deutsches Museum in Munich as well as at *^™" /ussels . The N.S.P.B. sessions open at noon August 6 with welcomes from Mayor Gordon S- Clinton and Gov, Albert D. Rosellini. 907.47977 -px75 WASHINGTON - THE FAIR STATE 195o,n . Following the final determination on the Exposition site question, a full- scale state information program was started early in July. Approximately 300 news releases have been sent out to all state dailies and weeklies, in addition to an intensified program of releases for radio and television. The first in a series of "person to person" meetings was held July 25 with Tacoma Mayor Ben Hanson and members of the Tacoma City Council. Jim Faber, Exposition public relations director, left this week for a week-long information tour to Spokane, Walla Walla, Richland, Pasco, Yakima, Wenatchee, Ellensburg, Vancouver, and other state communities. The tour coincides with a press conference at Spokane, where Gov. Rosellini spelled out details of the Exposition, and its positive effect on this state's future economy. National publicity releases have been sent to 10 _^ dailies, with the New York Times utilizing a full galley of type to explain the exposition.

( A PLUS FROM INDUSTRY

Exemplifying industrial response to the Century 21 Exposition is the official position adopted by the West Coast Lumberman's Association: "Lumber's potential role in the Century 21 Exposition is both exciting and challenging. Lumber wel­ comes the opportunity to join with the rest of the state in creating this colorful showcase of our products."

QUOTES OF THE WEEK

"The Seattle Chamber of Commerce pledges its full and enthusiastic support for the planning of the Exposition and urges its members to help kindle the same spirit that made the I909 AYP Exposition an outstanding benefit to this state."

Portion of a Resolution adopted July 22

"Remember, there are businesses established in this state today that would not exist if it hadn't been for the promotional efforts utilized in the Alaska Yukon Pacific Exposition. That was almost 50 years ago. Let's do a better job today." Trustee James Douglas President, The Northgate Conroanv iCa^aq-fi ofi^n^ ax^f^as

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Issue No. 6 . August 1$, I958

SCIENCE AND THE EXPOSITION

The first steps in providing the Century 21 Exposition with some of the world's outstanding science exhibits were completed in Seattle this month at the first meet­ ing of the exposition'£ National Science Planning Board. Under chairmanship of Dr. Froelich Rainey, director-of the University of Pennsylvania Museum, board delegates drafted a number of proposals in the exhibit field. These are being circulated to the entire membership of the 19-man planning group for action at the NSPB's next meeting. The meeting will be held October i-5 at the headquarters of the American Association for advancement of Science in Washington, D.C

Among suggestions to be explored prior to the next meeting was the recommenda­ tion of James Mitchell, director of the National Science Foundation, that an Inter­ national Parliament of Science be held in Seattle immediately prior to opening of the exposition in 1961. This suggestion was supplemented by that of Dr. Frank Fremont-Smith, Macy Foundation, N.Y., who recommended that communities such as Tacoma, Spokane, Everett, Yakima, and others make a study of the many science groups that would wish to hold their annual conferences, near the exposition, and extend formal invitations for such sessions to be held in their communities.

:= The science planners showed a keen appreciation of the assignment to provide exhibits that are "dramatic yet scientifically sound". Keynoting this feeling was the advice of Dr. Paul Weiss, Rockefeller Foundation, one of the planners of the science exhibits at Brussels. Said Dr. Weiss: "Your exposition should be a pro­ jection into the future as well as a look at the past. But remember, the exposition cannot be an unfolded textbook."

Opening sessions were addressed by Gov. Albert D. Rosellini, Mayor Gordon S. Clinton and Project Director Ewen C. Dingwall, acting for Edward E. Carlson, exposi­ tion president, who was ill. Through cooperation of the Seattle Chamber of Commerce and its "Evergreen Fleet" delegates were provided with a water tour of lakeside residential areas. A banquet, attended by mayors of nearby communities, civic leaders, industrial researchers and others, concluded the sessions. 907.47977 [J Ex75 lv 1958,no.6 Qp A mE FAIE STATE Keen interest m possibilities of providing the Washington State section of the exposition with a huge working model of the entire Columbia River area, including Grand Coulee Dam, was shown in Eastern Washington cities visited recently by Jim Faber, exposition public relations director. The goodwill tour included participa­ tion fay Governor Rosellini in a press conference at Spokane, attended fayTrustee s Alfred C. Williams, Richard E. Jones and Joseph Drumheller of Spokane, and visits with Spokane newspaper executives and Mayor F. Gaines Sutherlin. Others contacted included newspaper editors and civic leaders in Walla Walla^ Richland, Pasco,— Kennewick, and Yakima. At Yakima, Mayor Joe K. Alderson, exposition trustee, arranged sessions with chamber of commerce officials and others interested in a program of developing tours from Yakima to the exposition for out-of-state visitors. Yakima will be but 20 minutes air time from Seattle with the advent of West Coast Airline's new turbo-jet planes, it was pointed out. Radio, newspaper and television Vnterviews were conducted throughout the week-long trip.

WELCOME ABOARD

Eighteen new trustees have been added by Gov.-Albert D. Rosellini to the World Fair Corporation, bringing total membership in the statewide group to 87. The new trustees include John A. Anderson, former Tacoma mayor, Everett Jensen, Tacoma, H.O. Stone, Federal Way; Mayor Lloyd F. Smith, Sunnyside; and Rep. John L. O'Brien, Dean Eastman, Claude Bekins, Byron Fish, V.C Nelson, Edward A. Black, John Jewett, Joseph S. Whiting, Sam J. Sherer, Fred K. Ross and Ivar Cederwall of Seattle. •V ARCHITECT NAMED V^^.

Paul Thiry, nationally-recognized architect and planning expert, has been selected from a field of 35 as chief architect for the Century 21 Exposition. Thiry is a mem­ ber of the National Capitol Committee of the AIA, and is master architectural planner for the State Capitol, the and Western Washington College of Education*

QUOTE OF THE WEEK

"I would like to be a part of this great exposition, possibly as a guide. Mean­ while, if there is anything I can do to help you such as planting trees or painting, please feel free to ask."

•A letter to the Exposition from Mary Alice McCullough, age 17, of Seattle. "^

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PREPARED FOR TRUSTEES AM) COMMITTEES OF THE CENTURY 21 EXPOSITION ' T & / Issue No. 7 ~ Sept. 3* 1958

PRESIDENT SIGNS CENTURY 21 BILL

Century 21 Exposition's latest forward step came from the signing September 2 of Senate Bill 3680. President Eisenhower's signature placed into law a bill which marks the first Federal recognition accorded such an event since the 1939 San Fran­ cisco and New York world fairs*

The bill provides $125,000 in planning funds to determine within the next four months the amount of Federal participation; permits full cooperation of all Federal ^agencies, and authorizes the President to extend invitations to foreign scientists ; tfid governments, as well as to the states of the union.

This gives strong support to the National Science Planning Board, 18 top science representatives of industry, government and private research foundations, who are planning the science section of the Exposition and in addition will invite foreign science groups to participate.

It also creates the post of Federal Fair Commissioner, at a salary of $17^500 a year, to direct planning among Federal agencies.

The legislation was a joint effort of Senators Warren G. Magnuson and Henry M* Jackson, and Representatives Don Magnuson and Thomas Pelly All four legislators praised the support of the entire Washington congressional delegation In making pos­ sible passage of the Mil. 907.47977 - ^_ _ Ex75 I? SEA LAUNCHING NEW PLANS IN WASHINGTON Ewen C. Dingwall, Century 21 Exposition vice-president and general manager, journeyed to Washington, D.C Sept. 2, to start liaison work between Federal plan­ ning agencies and the National Science Planning Board. Dingwall's efforts also will speed surveys authorized by the new Federal legislation to plan the extent of Federal cooperation and funds in buildings and exhibits. Included was discussion of the mechanics for extending invitations to foreign participants. The bill pro­ hibits any invitation being sent to Red China, North Korea or North Vietnam. Exposi­ tion officials hope to fill the Federal Fair Commissioner post within the next 60 days.

/'~\ BILL'S BENEFITS RECOGNIZED

----' —--• Widespread recognition of the benefits of Federal backing was noted with the . passage of Senate Bill 3680. Secretary of Commerce Sinclair Weeks said the Exposi­ tion "can be a basis for a wider technical and cultural understanding among nations of the world." Similar views were expressed by Assistant Secretary of State Wil­ liam B. Macomber Jr.: "The Department of State believes substantial benefit to the United States and its trading partners is derived from the interest in international trade stimulated by events such as the exposition which will take place in Seattle in 1961."

Gov* Albert D. Rosellini cited his recent contacts with exhibitors at Brussels, and found significant Interest in this state's 1961 exposition. We can now capitalize on this interest to the utmost, providing a great stimulus to our future trade aborad."

Seattle Mayor Gordon S. Clinton described the passage and signing of the bill as ,rbut one more positive reason for the entire city and state to rally behind the event which can do so much to promote our economic well being."

Mayor Joe K. Alderson of Yakima and Joseph Drumheller, Spokane, both trustees, also commented on the advantages to development of trade for Washington State. Henry Broderick of Seattle/ Century 21 trustee who also served on the 1909 Alaska Yukon Pacific Exposition board, predicted a revival of the "old Washington spirit" and Trustee George Gannon, Yakima, felt "this can be the outstanding common effort of our immediate times."

"If each person in the conmrunity will make a determination that Seattle, work- ^ ing with the entire state, can put on the kind of an exposition worthy of this area, it will be successful," said William 3. Street, another Trustee. .Paul Sceva of Tacoma pointed out the exposition "from its inception was not planned to benefit any one group or community, but to bring in new revenue to all sections of the state."

w::-\.:-.y./-y''::;*::\; CULTURAL ARTS CHAIRMEN NAMED Chairmen for three sections of the Cultural Arts Advisory Board were appointed by Robert L. Durham, overall chairman of this state-wide Century 21 group. Mrs. Reginald E. Morgan, performing arts; James J. Chiarelli, exhibiting arts, and Mrs. -~ Robert C. Finley, Olympia, special events, will head these important divisions of what has become a 79-person advisory board. Durham also announced invitations to membership to representatives of children's activities:. Miss Muriel Mawer, Mrs. George Coleman Martin, Prof. Agnes Haaga, Prof. Geraldine B. Siks and Mrs. Elizabeth •Wright Evans.

Added to the graphic arts section are Irwin Caplah, Ted Raiid and Nlles- E* Kelley, Jr.; horticulturists Bryan Taylor, Edward B. Dunn and Donald McClurej Films, Oscar.. ,i Nyberg and William Conner; Dr. Erna Gunther, museum director, Prof.'Richard N. McKinnon, far Eastern expert, and Stan Leszynski, folk dancer.

Ewen C. Dingwall will present a Century 21 Exposition progress report and the board will conduct a york session at its next meeting September 12.

QUOTE OF THE WEEK

"The Automobile Club of Washington supports the Century 21 Exposition 100 per cent. We can forsee tremendous strides being made as a direct result of...the Exposi­ tion. The entire plan offers endless opportunities to promote the economy of this state."

J.C. Gregory, Manager Automobile Club of Wiashington in the Washington Motorist

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Issue No- 8 , Oct 1, 19^8

INTERNATIONAL INTEREST SOUGHT AT BRUSSELS

Ewen C. Dingwall, Exposition project director, since Sept. 25 has been in Brussels, contacting commissioner generals of foreign nations exhibiting at the World Fair, to ascertain the amount of foreign participation Century 21 can anticipate. He will be host at a reception for the commissioner generals, presenting them with a prospectus of the I961 Seattle event, as a prelude to formal invitations to be extended by the President.

"We intend to capitalize on official Federal recognition, by kindling as much inter­ est as possible among the foreign exhibitors at Brussels we would like to see here in 1961," Dingwall said.

Returning via Washington, D.C, Dingwall will consult with government officials re­ ading the Federal program; attend the National Science Planning Board meeting Oct. 5 and 6, and hear a report by Dr. Glenn Seaborg, Nobel Prize scientist, on his recent survey of science exhibits at Brussels for the Century 21 Exposition.

Dingwall was also scheduled to meet Robert L. Durham, Seattle architect and chairman of the Cultural Arts Advisory Board, In Brussels, where Durham is making a survey of arts, entertainment events and facilities.

Dingwall's trip was financed by the World Fair Corporation.

SEATTLE CONSULAR CORPS COOPERATION ASSURED

Seattle Mayor Gordon S. Clinton and Dingwall were co-hosts at a meeting Sept. 23 for the members of Seattle's foreign consular corps. Dingwall presented the consular representatives with portfolios of information on the Exposition, expressing his desire to enlist their interested cooperation and to keep them informed as the Exposition plans progress. The meeting, planned as Dingwall's first contact with representatives of foreign nations, was held on the eve of his departure for Brussels.

Nations with consular representatives attending the meeting were: Belgium, Canada, Chile, China, Costa Rica, Denmark, Ecuador, Germany, France, Guatamala, Iceland, Italy, Japan, Mexico, Panama, Peru, Philippines, Switzerland and the United Kingdom of Great Britain. 907.47977

1<£fl A ^ WtA LUXURY CRUISES TO FAIR Luxury line cruises fay Matson Navigation Co. and the American President Lines were proposed for the summers of 1961 and I962 for exposition visitors, at a meeting "between Jim Fafaer, exposition -public relations director, and steamship company officials in San Francisco.

Part of a travel program being built around shortened air and motor travel times between Washington state and major U.S. cities, the cruises are a "distinct possibility," allowing a New York visitor to arrive in Seattle in less than 6 hours, see the exposition, visit other Washington attractions, and still have time for a ship cruise to Hawaii.

MEMBERS ADDED TO EXECUTIVE COMMITTEE

Expanded exposition planning adding to the Board of Trustees activity load, has led ^o the appointment of 27 additional members to the Executive Committee fay Edward E. Carl- n, Exposition president. This group, more than doubled in size, now meets twice monthly. _<2W additions are: Claude Bekins, Edward A. Black, E.L. Blaine, Jr., Harry L. Carr, Ivar Cederwall, James B. Douglas, Rofaert L. Durham, Dean Eastman, Paul Friedlander, Joseph E. Gandy, Harold Gibson, John M. Jewett, Perry B. Johanson, Charles Mentrin, John L. O'Brien, Edward F. Riley, Morton L. Schwabacher, Irving E. Smith, David E. Skinner and Griffith Way, all of Seattle. Others are L.J. Dowell, Renton; William Jenkins, Everett; Paul Sceva, Tacoma; Nat Washington, Ephrata, and Wilfred Wood, Wenatchee. Ex-officio memfaers added are William Flood and Paul Thiry. TACOMA PLEDGES FULL SUPPORT ^-^

Pledging its "full and enthusiastic support" for the Exposition, the Tacoma Chambe. of Commerce passed a resolution calling for close cooperation of that body with other state groups "working to insure a quality display of this state's potentialities in agri­ culture, industry and labor."

COLUMBLA RIVER DISPLAY

Additional interest in the proposed working model of the Columbia River, Grand Coulee Dam, and the many irrigation, navigation and other development facilities, has moved for­ ward with a preliminary planning meeting to be held in Seattle In October to bring to- ' gether various power, industrial and civic groups.

Gov. Albert D. Rosellini, speaking in Salem, invited Oregon to share in planning, and Idaho officials have also evidenced interest in this major exMfait.

QUOTES OF THE WEEK

"Washington's 1961 Century 21 Exposition has become definitely 'airborne'. The as­ surance of federal participation provided by congressional enactment and the President's signature has lifted the enterprise from the realm of local dreaming into the status of a national and international enterprise."

Editorial, The Seattle Times September 19, 1958

"When the President signed Senate Bill 3680 recently, it should have become apparent to all at last that Washington is going to have a real World's Fair in I961."

Editorial, The Longview News September 22, 1958

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RY 21 EXPOSITION Published the 1st and 15th of Each Month ROOM 200-10 CIVIC AUDITORIUM - AT. 2-9522 news diges t-%^ /r/

PREPARED FOR TRUSTEES AND COMMITTE^dF THE CENTURY 21 EXPOSITION '^*o Issue No. 9 ~ — ~ ~ Qet.~^, lgffi

The Exposition's statewide operational corporation marked its first birthday this onth with a flurry of activity that carried the C-21 message to widely separated sections of the globe.

Project Director Ewen C. Dingwall was host to commissioner generals of countries ex­ hibiting at Brussels, and returned with detailed findings on traffic management, housing, parking and a multitude of other operational problems met by the Brussels Fair. U.S. govern­ ment recognition of C-21, Dingwall said, has given Washington's event a high prestige among "^tential foreign exhibitors. While in Brussels, Dingwall teamed up with Robert Durham, sition Cultural Arts Committee chairman. Architect Durham's advice for C-21: "Keep the _ity high and the"items few."

En route home, Dingwall, together with Exposition Architect Paul Thiry and Barry Upson, executive secretary, met in a two-day session with the Exposition Science Planning Board at the headquarters of the American Association for Advancement of Science at Washington, B.C. Among those attending were University of California Chancellor Glenn T. Seaborg, Nobel Prize scientist, who conducted exhibit research for the Exposition at Brussels and Geneva, and Dr. Donald Menzel, of Harvard, who conducted similar studies at science expositions in Moscow. Observers included William Flood, head of the Department of Commerce Seattle office, and Exposition Trustee Garland Sponburgh.

Governor Rosellini carried the Century 21 message to Alaska this month, urging strong participation from the nation?s newest state in keeping with the traditional friendship lisplayed at the Alaska-Yukon-Pacific Exposition of I909. Similar personal invitations lave been extended by Seattle Mayor Gordon S. Clinton to more than 600 Canadian mayors and unicipal officials. * * "

Rounding out the picture, the Christian Science Monitor this month gave the Exposition ory worldwide circulation in an article entitled "Seattle Sets Sights on 'Jewel Box' Fair," I Harp^~'~ ~ine gave C-21 a brief but warm nod of recognition in its current issue., 907.47977 I Ex75 R <5FA XXX -x \ 1958,no.9 i WtM Cogent arguments for designing the state's main Exposition structure as a sports- *r ention facility were advanced this month by Gene Walby, chairman of the Expostion Sports u sory Committee. Walby pointed out that a similar $6,500,000 structure now being built s Angeles already has applications for **00 dates, including 19^ trade shows and con- r_ ons, in addition to a wide variety of sports events. ;. xxx Two radically-new proposals for Exposition parking and transportation were presented last week to Exposition staff members and the Central Association. Park-o-lator, Inc. is proposing installation of a 12,000-car two-level mechanical parking device, which will get its trial run in a smaller installation here early in 1959- A novel mechanized transit link between downtown hotel and parking areas and the Exposition site has been proposed by Goodyear Tire & Rub1" ' Co* and Stephens-Adamson Mfg. Co.

XXX

Plans for casting the Columbia River in a new role - the focal point of Washington State's exhibit at C-21 were outlined this week before a score of public and private power officials, Army Engineers,, Bureau of Reclamation officials and others who have a vital stake in the river's development. The exhibit would consist of a huge working model of the entire river system, including power, irrigation and navigation facilities, in addition to indus­ trial developments and scenic attractions.

/ • X X X ' Russell T. Mowry, C.P.A., has been appointed Exposition Controller. Mowry, former director and treasurer of Barclay & Co., is a member of the Controllers Institute of America. The Century 21 State Beautification Committee, headed by Gene Kasper of Auburn, has enlisted the talents of the Washington State Federation of Garden Clubs in forming a statewide speakers1 bureau. Additional information on the program, which has been given a strong push by the State Department of Commerce and Economic Development, may be obtained from Mrs. R.E.. Hensel, Federation president, at Rt. 1, Box 1750* Bremerton.

X X X -f Congressman Don Magnuson reports the Navy has promised full cooperation in trans­ forming the battleship Missouri into a Navy historical museum at Bremerton during the Exposition, tracing naval history from the Civil War to the missile age.

QUOTE OF THE WEEK "The controversy over an exposition site has long been settled. Common sense dictates that all communities. should.cooperate to stage an exposition that will be a credit to the entire state."" =- John L. Fournier" •-—-. — ... Renton-Kent-Auburn publisher.

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Issue No. 10 Nov. 1$, 1958

(Note: The Nov. 1 issue of the News Digest was suspended during the staff's activities in behalf of the Colombo Plan Conference.)

CENTURY 21 AND THE COLOMBO CONFERENCE

Last February, when Century 21 officials set in motion the campaign to bring the 21-nation Colombo Plan Conference to Seattle, it was their conviction that hosting of the conference here would bring immeasurable benefits not only to the Exposition, but to the entire state and nation. That feeling was realized last week with the conclu- /'"N sion of the conference. i ^ The conference, making its first appearance in the United States, brought to Seattle such national figures as President Dwight D. Eisenhower and Secretary of State John Foster Dulles, as well as delegates and foreign ministers from the Pacific countries that are expected to play such an important role in the Exposition, including Australia, Burma, Cambodia, Canada, Ceylon, India, Indonesia, Japan, Laos, Malaya, Nepal, New Zealand, . Pakistan, the Philippines, Singapore, Sarawak and North Borneo, the United Kingdom, and Viet-Nam. During their stay here, delegates visited many parts of the state, including Grand Coulee Dam.

.In summing up the importance of the event to this state, Exposition President Edward E. Carlson emphasized that its success was due "to a united community effort nvolving the Washington State Department of Commerce and Economic Development, Greater eattle, Inc., the Washington State International Trade Fair, the Century 21 Exposition R

The Exposition drew warm praise from Secretary of State Dulles in his major policy speech before the Seattle Chamber of Commerce, carried on major radio and.television networks. ' ^

___ Person-to-person contacts with conference foreign ministers and delegates were made at a Century 21 reception in the Spanish Lounge of the Olympic Hotel, where more V than 200 attended. The receiving line includid Governor Rosellini, Mayor Clinton, ~ Senator Magnuson and Exposition President Carlson. Guests included civic leaders, Exposition trustees and Commission members, national and foreign press representatives, and trade and economic advisors attending the conference. The Seattle Host Committee, headed by Charles K. Wiggins, staffed offices in the Olympic Hotel, site of the conference, including a press coordination office, which sent conference news and pictures to an overseas mailing list of more than 150 papers, mostly in the Pacific nations. The press office also maintained liaison with the State Department Press office, visiting press representatives, local news outlets the others. Staff Coordinator Jack Gordon and Bettyrae Gaber of Greater Seattle, and Century 21 Exposition's Anne Swensson and Ann Faber were "loaned" personnel. Additional assists came from the Boeing Airplane Company News Bureau, the Washington State International Trade Fair offices, and Pan American Airways and Northwest Airlines.

QUOTE OF THE WEEK

"Seattle's interest and activity in international undertakings are constant.... President Eisenhower, just before he returned to Washington, set in motion a "count­ down" of the time remaining before another Seattle event significant for all of 'us.. That is the Century 21 Exposition of 1961. It will fittingly highlight the place of science in mankind's welfare and prosperity."

The Hon. John Foster Dulles Secretary.of State At the Seattle Chamber of Commerce Luncheon November 13, 1958

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