Customer Satisfaction on Vijay Karnataka
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EXECUTIVE SUMMARY This report is based on the market research conducted on the Topic “Customer Satisfaction on Vijay Karnataka a daily News paper at Bagalkot”. As the customers are treated as king of today’s business world so it’s mandatory to see that our customer kings are satisfied. Hence the study is carried on Customer satisfaction. So whatever services are provided to the customer, his satisfaction is a must, otherwise within no time the Company will loose its customers. Now as in case of news paper depending on the information including national and international and local news people prefer the newspaper. So the study explores the needs and requirements of the customers so by the study that too by the survey one can get the clear picture about the satisfaction of customers towards the Vijay Karnataka news paper and one can know what are the additional things to be added so that customers will be delighted . BABASAB PATIL 1 STATEMENT OF THE PROBLEM A survey on Customer Satisfaction on Vijaykarnataka a daily Newspaper at Baglkot. OBJECTIVES 1. To know the customer satisfaction level towards the Vijay Karnataka news paper. 2. To know the market share of the Vijay Karnataka news paper in the Kannada news paper industry. 3. To know why people prefer Vijay Karnataka news paper whether for: Its local news coverage. Price Advertisement 4. To know why people go for Vijay Karnataka news paper as a media for advertisement whether for its Circulation Reasonable price BABASAB PATIL 2 DATA COLLECTION METHODS:- The two types of methods used to collect the data, they are:- 1. Primary data 2. Secondary data Primary data: It is one which is gathered especially for the project at hand through survey .Survey is a systematic collection of data directly from respondents and it will through personal interview .It can also be collected through questionnaire. SECONDARY DATA : It is one which is gathered through -Published sources (magazines) -website. BABASAB PATIL 3 LIMITATIONS 1. The study is limited to the news paper readers of Bagalkot only. 2. Time is the major constraint of the study. 3. Since sample is only 100, which is not a true representative of the population as a whole 4. Level of accuracy of the results of research is resticted to to the accuracy level with which the customers have given the answers and the accuracy level cannot be a prediction 5. The survey is not done throughout the census BABASAB PATIL 4 SAMPLING It can be defined as “the process of selecting a part of the target population and the selected sample should represent the whole population. SAMPLING POPULATION : All the people who read newspaper. SAMPLE UNIT : Customers of Vijay Karnataka Newspaper at Bagalkot SAMPLE ELEMENT : Individual reader of newspaper. SURVEY TECHNIQUE : Questionnaire was held as a technique as the questionnaire can be administered in a well structured BABASAB PATIL 5 INTRODUCTION: Press is called the fourth estate the three other being the legislative and the judiciary. The press is supposed to play the crucial role of a watchdog to see that the foreside institutions functions fairly within the constitutional framework and serve the People for those welfare they created. The moment press ceases to perform this function, it looses its credibility. India land of kings and emperors was then ruled even though in absence widespread education means of communication and transport. In somewhat the message of the rulers had to reach every corner of the territory. There was no press or newspaper . Ashoka the great Indian emperor had devised his only means of communication. He used to publish the imperial edicts on rocks and stone pillars. The news of the day was published in small pictures drawn on the walls of temples in ink or co lour, which could be removed easily. Even the moral code was proclaimed through the art of the monarch to his loving people. The establishment of the moghul empire in India ushered in a new area in the field of journalism. The moghul rule organized communication written newspaper of a kind, were in circulation. Aurangzeb one of the last and great Moghul emperors had to rule and administer vast territory. The Moghul emperor had an efficient system of information officers. They had maintained a bureau of intelligence In every provincial capital. News writers were appointed there. BABASAB PATIL 6 INDUSTRY OVERVIEW: HISTORY OF NEWSPAPERS: The newspaper can initially be defined as a written means of conveying current information. In this sense the first organized attempt to provide such a service occurred in ancient Rome, where new letters conveyed what was going on in the capital to the farther reach of the Roman Empire. During Julius Caesar’s reign their was also the “Actadiurna”daily announcements of the Government and other activities that were posted in the capitals public place The earliest printed news bulletins appeared in china, with a court gazette issued during the T’sang dynasty (618-906BC)and read primarily by government officials, although scholars were later added to its readership. A later significant development after cited by historians was the issuing of news letter by the Fugger family of Germany, a powerful clan of merchants of bankers in the 15th and 16th centuries. there agents operated in nearly every part of the known world and sent in reports of business of other affairs from their posts . The reports were combined and circulated by means of the news letters to all the units in fogger an organization.” Newspaper history in India is inextricably tangled with political history," wrote A. E. Charlton (Wolseley 3). James Augustus Hicky was the founder of India's first newspaper, the Calcutta General Advertiser also known as Hicky's Bengal Gazette, in 1780. Soon other newspapers came into existence in Calcutta and Madras: the Calcutta BABASAB PATIL 7 Gazette, the Bengal Journal, the Oriental Magazine, the Madras Courier and the Indian Gazette. While the India Gazette enjoyed governmental patronage including free postal circulation and advertisements, Hicky's Bengal Gazette earned the rulers' wrath due to its criticism of the government. In November 1780 its circulation was halted by government decree. Hicky protested against this arbitrary harassment without avail, and was imprisoned. The Bengal Gazette and the India Gazette were followed by the Calcutta Gazette which subsequently became the government's "medium for making its general orders" (Sankhdher 24-32). The Bombay Herald , The Statesmen in Calcutta and the Madras Mail and The Hindu, along with many other rivals in Madras represented the metropolitan voice of India and its people. While Statesman voiced the English rulers' voice, The Hindu became the beacon of patriotism in the South. The Hindu was founded in Madras as a counter to the Madras Mail. Patriotic movements grew in proportion with the colonial ruthlessness, and a vehicle of information dissemination became a tool for freedom struggle. In the struggle for freedom, journalists in the twentieth century performed a dual role as professionals and nationalists. Indeed many national leaders, from Gandhi to Vajpayee, were journalists as well. Calcutta, Madras, Bombay and Delhi were four main centers of urban renaissance which nourished news in India. It was only during and after the seventies, especially after Indira Gandhi's defeat in 1977, that regional language newspapers became prevalent. There were nationalistic echoes from the linguistic regional provinces. Bengal, Gujarat, Tamil, Karalla, Punjab and Uttar Pradesh produced dailies in regional languages. Hindi and Urdu were largely instrumental in voicing the viewpoints and aspirations of both Hindus and Muslims of the Northern provinces. BABASAB PATIL 8 As communalism and religious intolerance increased before and after partition, Urdu remained primarily the language of Muslims, as Pakistan chose this language as its lingua franca. After partition, the cause of Urdu and its newspapers, suffered a setback as Hindu reactionaries began to recognize the association of Urdu with Islam and Pakistan. BASIC DATA Official Country Name Republic of India Region (Map name) East & South Asia Population: 1,029,991,145 English, Bengali, Telugu Language(s) Marathi Literacy rate 52.00% Area 3,287,590 sq km GDP 456,990 (US$ millions) Number of Daily Newspapers 398 Total Circulation 30,772,000 Circulation per 1,000: 50 Number of Non daily Newspapers: 98 Total Circulation: 7,774,000 Circulation per 1,000: 13 Total Newspaper Ad Receipts: 35,624 (Rupees millions) As % of All Ad Expenditures: 50.4 Number of Television Stations: 562 Number of Television Sets: 63,000,000 Television Sets per 1,000: 61.2 Number of Cable Subscribers: 39,112,150 Cable Subscribers per 1,000: 38.5 Number of Radio Stations: 312 Number of Radio Receivers: 116,000,000 BABASAB PATIL 9 Radio Receivers per 1,000: 112.6 Number of Individuals with Computers: 4,600,000 Computers per 1,000: 4.5 Number of Individuals with Internet Access: 5,000,000 Internet Access per 1,000: 4.9 BACKGROUND & GENERAL CHARACTERISTICS India is the world's largest democracy. Its mass media culture, a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy of about 1.1 billion people. India's newspaper evolution is nearly unmatched in world press history. India's newspaper industry and its Westernization—or mondialisation as French would call it—go hand in hand. India's press is a metaphor for its advancement in the globalised world. The printing press preceded the advent of printed news in India by about 100 years. It was in 1674 that the first printing apparatus was established in Bombay followed by Madras in 1772.