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200 North Vintage Lane Anaheim, CA 92805 714-349-1928 714-547

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200 North Vintage Lane Anaheim, CA 92805 714-349-1928 714-547 Objective: Work in the creative arenas of: Art Direction for large and small projects and programs. Creative Direction for marketing, merchandising and sales programs. Graphic Design for print, displays, packaging, web and promotions. Illustration for final use, storyboards and dimensional visualization. Dimensional Design for product development, packaging and displays. Corporate Identity programs and branding. 200 North Vintage Lane Experience: Anaheim, CA 92805 Over 30 years experience in designing, creating and implementing 714-349-1928 successful marketing and merchandising programs; packaging and product design; advertising, collateral and promotional programs. 714-547-1974 Fax 714-502-9365 Powerful design and illustration skills ranging from concept renderings for presentations and visualization, through final art for print or [email protected] mechanical reproduction and manufacture. Deep experience in Photoshop, InDesign, Illustrator and related graphics software. Several years of successful experience as a designer and manufacturer of displays and as a manufacturer and marketer of products sold in both retail and internet marketplaces. Copywriting experience in advertising, marketing and merchandising programs, branding, packaging and collateral programs. Highlighted Projects: Nissan: Designed a three part, high-end, standalone audio display to fit in with Nissan’s existing automotive showroom displays. Directed the prototype development and the manufacturing of over 1500 units. Chicken of the Sea: Given the design project of creating generic packaging for Albacore tuna that had been repackaged in oil, I identified a niche market in Italian delis that used Chunk Albacore Tuna for specific antipastos. I created packaging with an Italian chef on the front and antipasto recipes on the back of the label. The product sold very exceptionally well in the Italian delis and was used for several years. Joico: Designed and built a series of 7 foot tall product displays for a hair salons and beauty supply retailers. More than 8000 displays were placed in stores in the US and Europe over a period of three years. BigHeart Slide Company: Created one-style-fits-all plastic clamshell packaging for a wide selection of guitar slides. It’s unique features include a specific graphic insert for each slide style and a “Finger Sizing” hole also used as the peghole for wall hanging displays in Page 1 of 2 music stores. The design has been instrumental in the sales of over 200,000 BigHeart guitar slides in the US, Europe and Australia . Work History: 1988 to present: Owner and Creative Director of Luther Tatum Design and The BigHeart Slide Company. Luther Tatum Design- Full service POS design and manufacturing company. Designed, engineered and directed production of displays, 200 North Vintage Lane merchandising and promotional programs for Intel, Microsoft, Anaheim, CA 92805 Sebastian International, PAI, Frontier and Aura Cacia Natural Products, 714-349-1928 Joico Laboratories, Taco Bell, and others. Designed corporate identity programs, wrote advertising copy, designed and engineered 714-547-1974 permanent merchandising systems for several design industry clients Fax 714-502-9365 including LA Displays, Displays+ and Image Partners. Wrote copy for Lexicon Branding, providing names for new companies and products. [email protected] The BigHeart Slide Company- Manufacturer and marketer of world- renowned guitar slides. As founder of the company, I conceptualized, designed and produced this internationally distributed retail brand and product line. The slides have received recognition as among the best in the world by several national music magazines and critics, and continue to be offered at music retailers across the world and on the internet. We won the competition initiated by the Robert Johnson Foundation to create a Robert Johnson Legacy slide. After providing the winning design, BigHeart Slide was chosen to manufacture the cast bronze slides, as well as design the Foundation’s corporate identity for both public concert use and educational charity programs. 1984 to 1988: Senior Account Executive for Wilshire Design Group- a Collateral and Promotional Program company. Responsible for the initial contact and securing of new accounts, which included Nissan, Toyota, Honda, and Pioneer Electronics. I also handled several existing design clients including National Coach and Fleetwood. I assessed and managed long-term and individual programs, directed design, copy and production teams, presented creative solutions and interacted with client creative and management groups. 1980-1984: Art Director for Trenmark- a signage and POP display company. Designed and engineered display systems for both retail products and retail interiors. Clients included Yamaha, Tomy Toys, Honda Motors and St. Ives Laboratories. 1978-1980: Freelance Graphic Designer. Designed and wrote copy for print ads, packaging, brochures, direct mail programs, posters, signage and trade show booths. Clients included the Dirt Doctor, Village Art Gallery, Paramount Lawn Products, Chicken of the Sea, Saddleback Valley Plaza and The City shopping center. Education: Page 2 of 2 B.A. in Creative Studies/Fine Art, UCSB..
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