YJ~ PLACE in FILES Μ,, K APR F 9 2006 City Clerk Kw DEPUTY

Home , Republic Pictures

v, ITY OF LOS ANGELE:. l:' FRANK T. MARTINEZ Office of the City Clerk CALIFORNIA CITY CLERK Council and Public Services KAREN E. KALFAYAN Room 395, City Hall Executive Officer Los Angeles, CA 90012 Council File Information - (213) 978-1044 General Information - (213) 978-1133 When making inquiries Fax: (213) 978-1040 relative to this matter refer to File No. CLAUDIA M. DUNN ANTONIO R. VILLARAIGOSA Chief, Council and Public Services Division 02-2699 MAYOR

CD 2

April 13, 2006

Councilmember Greuel Chief Legislative Analyst City Administrative Officer Controller, Room 300 Accounting Division, F&A Disbursement Division City Clerk, Admin. Services

RE: 2006 FISCAL YEAR ANNUAL PLANNING REPORT FOR THE STUDIO CITY BUSINESS IMPROVEMENT DISTRICT

At the meeting of the Council held APRIL 12. 2006, the following action was taken:

Attached report adopted ...... ··················~-~X~-~ Attached motion (-) adopted ...... ····················~----~ Attached resolution adopted ...... ··········~----~ FORTHWITH ...... ------=-=X'----- Mayor concurred ...... ______To the Mayor FORTHWITH ...... ______Motion adopted to approve communication recommendation(s) ... : .. ______Motion adopted to approve committee report recommendation(s) ···~~~~~- Ordinance adopted ...... ·~~~~~- Ordinance number ...... ------

)'YJ~ PLACE IN_ FILES µ,, k APR f 9 2006 City Clerk kw DEPUTY

~ ~~[::AL EMPLOYMENT OPPORTUNOTY - A5ATOVE ACTOON EMPLOYER .-~ TO THE COUNCIL OF THE File No. 02-2699 CITY OF LOS ANGELES

!' ~ Your HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT COMMITIEE reports as follows: " Yes ·No Public Comments XX .. HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT COMMITIEE REPORT relative to the 2006 Fiscal Year Annual Planning Report for the Studio City Business Improvement District ~(BID). ·

Recommendations for Council action:

1. FIND that the accompanying 2006 Fiscal Year Annual Planning Report for the Studio City BID complies with the requirements of.the State Law. ..\ 2. ADOPT the 2006 Fiscal Year Annual Planning Report for the Studio City BID; pursuant to the State Law. · ., ·

Fiscal Impact Statement: The .City Clerk reports that this action will not impact the General Fund. . ' \ ' ·summary:

In a report to Council dated March 23, 2006 (attached to the Council file), the City Clerk recommends that Council approve the 2006 Fiscal Year Annual Planning Report for the Studio City BID (attached to the Council file). The Annual Planning Report, prepared in accordance with State law, includes information such as proposed bounda·ry changes, program improvements and activities, cost estimates, the method and basis of levying the assessment, the amount of any s,urplus or deficit revenues to be carried over from a previous fiscal year, and the amount pf any contributions to be made from sources other than assessments levied. The City Clerk has reviewed the Bl D's Annu~I Report and fin_ds that it c;omplies with State Law.

At its meeting h~ld April 4, 2006, the Housing, Community, and Economic Development Commfrtee r~commended th~t Council approve·the 2006.Fiscal Year Annual Planning Report for the Studio City BID. '

Respectfully submitted,

" MEMBER '., WESSON REYES CARDENAS GARCETTI f26fT PERRY ADOPTED JAW 4/6/06 APR 1"2 2006 CD2 LOS ANGELES CITY COUNCIL #022699b.wpd FORTHWi?Rr \ COUNCIL VOTE

Apr "12,. 2006 10:~6:33 AM, #4

ITEM NO. ~ c:i\- 1!,?- Voting on Item(s) a. I \ Roll Call I. CARDENAS Y~s *GREUEL Yes HAHN Yes HUIZAR Absent LABONGE Yes PADILLA 'Yes PARKS Absent PERRY Yes REYES Yes ROSENDAHL Yes SMITH Yes WEISS Yes ,WESSON 'Yes ZINE Absent ·GARCETTI Absent Present: 11, Yes: 11 No: 0

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,t I I I- ' ~ - j HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT . . ' COMMITTEE -

l' NOTIFICATION OF COUNCIL ACTION , . • Council File No. , 0 2- - 2

f £¥1 Cqntroller ' . I ~ City Clerk . " - I ~ IJ!J City Clerk, Chief Administrative Service·s . o Treasurer · ' -- • o City Attorney (witfrblue sheet f. without blue sheet) •. . . o ·General Services Department \ " ' o Department of Transportation - ,, . . ., ~ " .

J o Personnel Department ~ ' ' o ~os Angeles Housing J?epartment o Community Development Department, General ·Manager, Cliff(?rd Graves · . "· ' o cc: Contact Person .. ,, D Community Redevelopment Agency '• , ;,. D Board of Public Works " ·' \ , o Workforce Investment Board I . ...._ o Workforce Investment Board, Youth Council • • . . D -,

~ ., . •. , D . . l - FRANK T MARTINEZ ( OF Los ANGELE_ OFFICE OF CITY CLERK CALIFORNIA CITY CLERK

KAREN E KALFAYAN ADMINISTRATIVE SERVICES EXECUTIVE OFFICER ROOM 224, 200 N SPRING STREET LOS ANGELES, CALIFORNIA 90012 (21 3) 978-1099 FAX (213)978-1107 TDD/TTY (21 3) 978-1 1 32

HOLLY L WOLCOTT DIVISION HEAD ANTONIO R VILLARAIGOSA MAYOR

March 23, 2006

Honorable Members of the City'Council Council District 2 { "'it_ City Hall, Room 395 · 200 North Spring Street Los Angeles, Californja 90012

REGARDING: THE STUDIO crrv\BUSINESS IMPROVEMENT DISTRICT'S 2006 FISCAL YEAR ANNUAL PLANNING REPORT

Honorable Members:

The Office of the City Clerk ha(fe{:i~ed 1~"'An~;alfPlanri1~g Report for the Studio City Business Improvement District's ("District")-20-06 fis~~lye·a·r (CF 04-0047). The owners' association of the District has caused to be prepared the Annual Planning Report for City Council's consideration. In accordance with Section 36600 et seq. of the California Streets and Highways Code ("State Law"), an Annual Planning Report for the District must be submitted for approval by the City Council. The Studio City Business Improvement District's Annual Planning Report for the 2006 fiscal year is presented with this transmittal for City Council's consideration as "Attachment 1."

BACKGROUND

The Studio City Business Improvement District was established on August 4, 2004 by and through the City Council's adoption of Ordinance No. 176,133, which confirmed the assessments to be levied upon properties within the District, as described in the District's Management District Plan. The City Council established the District pursuant to State Law.

ANNUAL REPORT REQUIREMENTS

The State Law requires that the District's, owners' association shall cause to be prepared, for City Council's consideration, afr"Annual Planning' -Report for each fiscal year for which assessments are to be levied and collected to pay for the costs of the planned District improvements and activities. The Annual Planning Report shall be filed with the City Clerk and shall refer to the district by name, specify the fiscal year to which the report applies, and, with respect to that fiscal year, shaWconfain all of the following: HOUSING, COMMUNITY & ECON,OMIC "DEVELOPMENT

AN EQUAL EMPLOYMENT OPPORTUNITY - AFFIRMATIVE ACTION EMPLOYER RECEIVED ... CITY Cl J:Ot<'S OFFICE

2ffi6 MAR 29 AM IQ: 3q CITY CLERK BY 'vl/ DEPUTY 'Honorable.Members of the vity,Council Page 2

any proposed changes in the boundaries of the district or in any benefit zones within the district; the improvements ang activities to be provided for tr,at fiscal year; an estimat~ of the cost of providing the improvements and the activities for that fiscal year; the ·

method and basis of levying 1the assessment in sufficient· detail to allow each real 1. property owner tc;> estimate the amqunt ~f the assessment to be levied against his or her , property for that fiscal year; the amount of any surplus or deficit revenues to be .carried over from a previous fiscal year; and the amount of any contributions to be made from sources other than assessments levied...... The attached Annu~I Planning Report' complies with the requirements of the State Law and reports that programs will :continue, as outlined in the Management District Plan adopted by the District property owners. The City ·council may approve. the .Annual • Report as_ filed by th~ District's owners' association or may modify_ any particulars contained 'in the Annual Planning Report, in accordance 'tJith State Law, and approve it as modified. ( "Ii·" ) FISCAL IMPACT . There is no impact to the General F:und associated with this actiop. '

RECOMMENDATIONS

That the City Council:

1. FiND that the attached Annual Planning Report for the Studio City Busines·s Improvement District's 2006 f!_scal year complies· w:ith the r~quirements. of the State Law. . , 2. .. ADOPT the a_ttached A'nnual Planning Report for the Studio City Business lmµ,rovement District's 2006 ·fiscal year, pursuant to the State Law. ,.

Sincerely, · .. .a{ l}. Y7/~ ··

Frank T. Martinez City Clerk'· . \ '-,

FTM:KEK:HLW:MCP:RMH:qg·

1 Attachment: Studio City Business Improvement District's 2006 Fiscal Year Annual Planning Report '

I ' ,l J,

Studio City -Improvement Association:

2906 Planning Reporf

Submitted by Lorena Parker, Executive Director Studio~City Improvement·As,imciation 4024 Radford Aven1:1e, Studio City CA 91604 (818) 655-53 77

1 PROPERTY BUSINESS IMPROVEMENT DISTRICT

ANNUAL·REPORT CHECKLIST ~ FY 2006 BID NAME: ------STUDIO CITY CONTRACT# C-107980 AUTflORITY REQUIREMENT PAGE (CS&H Code FOUND Section) 36650(b) Specify BID name Pg. 3 . . 36650(b) Specify fiscal year to which report applies . ' :..Pg. 3 ,. 3 6650(b )( 1) Any proppsed changes in the boundaries Pg. 3 ·, 36650(b)(l) . Any proposed changes in any benefit zones Pg. 3· . 3q650(b)(2) The improvements and activities for that .fiscal year Pg. 4- 7 .. An estimate of the· cost of providing the irnpr6veme~ts and 36650(b)(~) Pgs.1- 7 activities for that fiscal year The method of levying the asse~sment in s~fficient detail to allow each real property owner to estimate the amount of the 36650(b)(4) Pg. 7 assessment to be levied ·against his or her property for that fiscal year . . . .. ' . The basis of levying the assessment in sufficient detail to allow . each real .property owner to estimate the amount of the · \ 36650(b)(4) Pg. 7 assessment to be Jevied against his or her property for that fiscal year .. .. The amount of any surplus revenues ·to be carried over from a. 36650(b)(5) .previous fiscal year ,.. .. Pg. 7 The. amount of any deficit revenues to be carried over from a 36650(b )( 5) NIA previous fiscal year · The amount of ~~y contributions to be made from sources other 36650(b)( 6) Pg. 6,8 than assessments levied pursuant to'this part

NOTES:

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tlPRO~Eiir'r ( '1 lS.SOCillllN

February 16, 2006

Holly L. Wolcott, Chief Office of the City Clerk .· Special Assess,ments Unit 200 North Spring Street, Room 224 Los Angeles, CA 90012

RE: 2006 PLANNING REPORT 36650(b)· REVISED

Dear Ms. Wolcott:

On behalf of the Board of Directors, I submit the following Annual Planning Report for the Studio City Improvement Ass,ociation (36650(b)).

Background The Stuqio City Improvement Association (SCIA) began its second five-year contract with the City of Los Angeles ("the City") to administer the Studio City Business Improvement Distric~ on January 1, 2005. Per our contract'with the City, we are oblig~ted to submit an Annual Planning Report on an annual basis. ·

'I' rl<•• Summary of Operations

Boundaries The Studio City Business Improvement District (BID) boundaries are the following:

Ventura Boulevard between Carpenter A venue and Whitsett A venue · Ventura Place between Laurel Canyon Blvd. ~nd Ventura Blvd. . Radford A venue between Ventura Blvd. and Valleyheart Drive Laurel Canyon Boulevard, the commercial areas just north and south of Ventura Boulevard

The block on Ventura Boulevard betweeri'Rhodes Aven~e and Whitsett Av~nue is the new block of the BID that was added in 2005. ·•

There are no proposed C?hanges in the boundaries 36650(b )(1) or any benefit zone 36650 (b)(l) for 2006. ,

••, B~dget Categories Below is the breakdown of the SCIA's annual budget categories 36650 (b)(2). The surplus of any rem~ini.ng budget will be carried forward to the next year's operating budget.

Revised Service Plan Budget Allocation Annual Budget };> Parking Program & Security(22%) $73,000 };>, Maintenance (28%) ' $93,000 };> Streetsc~pe & Capital Projects(l 7%) $57,000 };> Marketing( 15%) $4~;ooo };> Administration( 13 % ) '$41,000 };> Contingency ( 5.%) $14,872 , Total $327,872

Planning Report

This planning report is provided for informational purposes. Actual projects are subject to SCIA board approv.al. Below are the improvements and activities 36650(b)(2) planned for ' the year 2006. The ideas pre~ented below are subject to change during the course of the year .depending on circumsta~ces arid availability of funds.

2006 Parking Program & Security

The SCIA will continue to contract with Securitech for security services in 2006 unless unforeseeable circumstances dictate:otherwise. We may, however, evaluate and possibly change the schedule of the officers. Currently, the security officers patr~l the BID six.days per week .. The annual cost 36650(b)(3) for this seryice in 2005 was approximately ... $50,000 per year. However, rates are expecte~ to increase by $1.65/hr. in 2006. In addition, the number of hours may also change in 2006. Daily activity reports are being submitted to the SCIA office weekly. Officers conduct a combination of bike patrol and · foot patrols.

The omcer's currently work _from 1 :00 P-111· to 9:09 p.m. on the following days: • .Monday, Tuesday, Wednesday - One officer • Thur~day, Friday, Satur4ay - Two officers

The SCI.A wili"explore the feasibility of adding security cameras to the dis~rict. How~ver, an estimate for this service is not available at this time. We will explore a similar set up as the·security cameras in Hollywood Ent~rtainment BID, but to a lesser extent. We have had ~ meeting with the Captain at the North Hollyw9od and they are receptive to the idea. More research is needed on all of the equipment needed, including the LAPD criteria that the cameras be mobile.

The BID will continue to promote increased visibility and usage of the Studio City Public Parking Structure. This great asset to our community is underutilized and loses revenue for the City of Los Angeles. 'In addition, the SCIA will continue to promote increased usage; of the parking structure:

4 ..,

The SCIA will continue to place monthly advertisements in Studio City Lifestyle Magazine, with some of those advertisements geared specifically to promoting the Studio · G':ity ~arking Structure and _shopping in the BID.

Maintenance , · . Maintenance in the Studio City Business Improverp.ent District includes trash pickup, weed · abatement, day porter services, tree trimming, tree watering and sidewalk pressure _ washing'. The SCIA plans. on spending 36650(b )(3) approximately $70,000 for this service in 2006; "I

Trash Removal - The SCIA has an inventory of (72) trash recepta~les~ ,previously obtained t· , from the City of Los Angeles The trash receptacles will continue to be serviced twice per week on Mondays and Fridays. The annual cost for this service is $21,552.

Weed Abatement - The SCIA will continue 'monthly weed abatement service around the perimeter of the:palm trees and on the si~ewalk as ne~ded. Tµe annual cost for this service· i·s $3,420.

Day Porter - The day porter sweeps the BID. He works· 5 days per week, Tuesday through Saturday, 8 hours per day (7:00 a.m. t(? 3:00 p.m.) In 2006, we will explore the possibility ' of increasing this service from five to seven days per week. The animal cost in 2005 for· tliis service was $18,000. However, rates are expected to increase in 2006. Furthermore, we may increase the service from 5'to 7 days per week.

Tree Watering -The SCIA plantecl about 60 Chinese Pistache trees in May of 2003 that. reqll;ire~ watering for at least a two-year period. In 2006, we will evall.!ate what the future watering needs of the trees are and adjust the watefing schedule if necessary. The trees are curren~ly being watered once per week'. Althou~ we are currently paying ,$4,800·annually for this service, th1s amoup.t may decrease in 2006 due tq the maturity of the trees unless the SCIA_ decides to add landscaping to the tree wells.

Landscaping-The SCiA will present options·to the Board of Directors in 2006 to determine whether it "is feasible to landscape around the tree wells now that the young Chinese Pistache trees are mature enough. Howev~r, the Board of Directors must still vote to approve this project in 2006 . . ,-•"" Wurzel'Landscape continues to maintain the center median on Ventura Boulevard. The SCIA will most likely expand the current service to include the second median recently completed in November 2005. · The median is currently being maintained by W.urzel_ Landscape. Most likely, we will continue tq.is ~ervice in 2006. The cost for this service is .currently $1,800 annually. However, this amount is expected'to increase due to the construction of the second median.

Sidewalk Cleaning American Maid Clean provides -sidewalk presswe washing services. Each month; one third of the BID is pressure washed so that the entire BID is cleaned four times per year. In addition, the intersection of Ventura Boulevard and Laurel Canyon Boulevard is cleaned , on a monthly basis due to the high pedesJrian traffic. For 2006, we_plan on continuing the

5 1'1 • J. ~

' ' ' _,, sanie schedule unle§s.circumstances change that would prompt us to consider changing the schedule. The SCIA currently pays $21,000 annually. We are not sure ifrates,will increase in 2006.· ' .. ' ·· Streetscape & Capital Projects In October 2005, the SCIA submitted·a Los Angeles Community Grant Application. If the grant application, is approved, one streetscape project for 2006 will be to add decorative paving to two crosswalks in the Business Improvement District. If the grant is approved, this project has already been approved the SCIA Board of Directors. , ' ' Other projects that the SCIA will explore in 2006 will be the following:

' 1) Expansion of the decoratiye crosswalks to qthe.r BID'cros·swalks·:·Each crosswalk is estimated to cost 3665Q(b)(3) approximately $10,800. Ho·wever, if the board chooses to construct more of them, the price may drop due to. economies of scale. The ·scIA received a Community Beautification Grant of $10,000 for this project. The SCIA received a 2006 'CB Grant for$t0,000. The remaining cost will be covered by BID funds. Lighted crosswalks such as the one ins'talled on Riverside Drive in Sherman Oaks. Each lighted crosswalk costs 36650(b)(3) approximately $30,000. This project will be BID funded. 2) The SCIA will explore landscaping in the tree wells. The SCIA does not have and estimate for this project since we are still trying to determine what types of '· plants w~mld be permitted according to the Ventura ·Boulevard Specific Plan. We will attempt to get some lat).dscaping fun~ing for this project that is _available through the Ventura Boulevaro Specific Plan. · . 3) :' Alley Repaving. The SCIA repave~ two alleys in the BID'during the last five year cycle. These were jpint projects between the SCIA and the City of ~os "Angeles. We have been trying to obtain quotes to repave two other alleys • (since August 2005) in the BID from the City of Los Angeles. Upon receipt of this information fro.m the City, the board.will vote on whether to proceed on these two ·alley repaving projects. In the past, we have repaved two alleys in the BID that were jointly funded by the City of Los Angeles and the BID. We will request that the City assume some of the cost for these projects.- The SCIA still does not have an estimate on how much it would cost to repave the ·alley. We started making requests to the City Council and the Bureau of Street sen:ice in June 2005 to request this information in preparation for 2006~ , Several follow-up emailshave been written since then, howev.er we still do not· have the information. We will aggressively pursue this information in January 2006. ' 4) '' Lighting. The Departinen~ of Water & Power has plans_ to change the street lights along all of Ventura Boulevard. The program is a fiye-year program that started at the west end of the San Fernando Valley. However, increased costs have significantly delayed the streetlights of Studio City to be changed. The DWP may expedite the installation of the new street lights in the Studio City .. ,, Business Improvement District if the SCIA would be willing to pay for , pedestrian lighting upgrades. The cost for this project has risen exponentially over the past five years. We do not have a current estiniat(? for this project. However, the S(I,A,will.continue to have dialogue with the DWP and City agencies to obtain'all costs and associated with this·project. Upon receipt, the •" ~ . ' 6 ... SCIA Board of Directors wili vote on this project. The Dwp' will fund the street 1£ghts. However, if the BID. wants pedestrian lighting, the BID will need to fund any add_itional requests.

, Marketing ' The SCIA will explore the possibility of updating its website in 2006. Business listings can be found by visiting www.studio.citybid.com or.www.studiocitydirectory.com. The 2005 estimate for updating the webs-ite was $1,000. However, the current website designer is--no longer available and we will need to·search for another compal).y. We may also reevaluate the extent of the website re-design.

The ~CIA is planning on· cqntinuing is monthly advertisements in "Studio City Lifes~yle Magazine:" Each month, the Executive Director creates a Yz page advertisement. The purpose of the ad is to create visibility, to promote shopping throughout the District and to promote usage of the Studio City Parking Structure. The cost of this advertisement is .$4,800/yr.

T~e "School~ ·Marketing Program" is an incentive program that credits the local public schools with 10% of the receipt total from purchases at shops and businesses within the boundaries of the BID. The three schools involved in the program are Carpenter Avenue Elementary School, Walter Reed Middle School, and Colfax Elementary School. The three schools will receive 10% of the receipt total from receipts turned in from purchases · . inade in the Business Improvement District. The three schools will equally split the annual $25,000 allocated to the program. The SCIA is planning on continuing this program in 2006.

Method and Basis of Leyyi~·g the Assessment 36650 (b)(4) , , Annual assessments on property located in Zone 1 will be $0.039 (3.9 cents) per lot square foot, plus $21.'38 per linear foot fronting Ventura Boulevard plus $6.41 per linear foot fronting-any other street: Annual assessments on property located in Zone 2 will be $0.029 (2.9 cents) per lot square foot.plus $3.20 per linear foot of street frontage.

In order to allow each real property owner to estimate the amount of the assessment to be levied against his or her real property, he or she needs to kriow which zone his or ~er property is in. Zone 1 is classified as all r,arcels fronting Ventura Boulevard, Laurel Canyon Boulevard, Ventura Place, or Vantage A venue. All other parcels fall into Zone 2. ~' ~ . The service area includes approximately 200 properties and 139 property owners. 'The map below illustrates the Management District boundaries. The basis of levying the assessment was determined prior to the establishment of the original Studio City BIJ?.in 1999. Ho~ever, the SCIA Board of Directors has not exercised th.eir right t5) 'increase .the amount of the as~essment in six years. Furthermore, the Board does not foresee increasing the assessment"in 2006. Surplus Revenues 36650(b)(5) The SCIA has approximately $100,000 surplus revenues at the end of2005 that'will be rolled over for 2006. This.is due ·to $69,230.50 that was rolled over from 2004. In addition, the SCIA received $20,000 on 1/26/05 from the BID Trust Fund for the renewal . of the oid. . '

7 We will always budget to have a surplus at the end of each year pecause funding for the following year does not come in until the end of the first quarter. The SCIA's normal operating expenses can be approximately $25,000 per month. Therefore, it is essential for the SCIA to maintain at least $75,000 each year to ensure .that there will be no interruption · in services to the BID: -. There are no other contributions approved from source·s ·other than assessments levied. 36650(b)(6). However, the SCIA has·applied for a City of Los Angeles C9mmunity Beautification Grant in the amount of $10,000. We will receive notification in January if this granfis approved. ''1 ·~ If you ,have any questions regarding this report, please call me at 818-655~53 77

Yours truly,

Lorena Parker Executive Director

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8 Studio City .B,usiness.lmprovement District ...

cf.. l \.· ..' ., . ' r.-1

D BJ.D. PROPERTIES (PROPERTY BASED) Studio City improvement Association -- 8.1.D.BOUNDARY Business lmprovell"'!E:nt District . 4024.Radford Avenue, Editorial Bldg. 2, Room A" , Studio City, CA 91604 818-655-5377' .818-655-8327fax Email: [email protected] Website:. www.studiocitybfd.com 2[1)6 HAR 29 AM 10: 32

Cl~RK BY---~ DEPUTY

·-

. ,•

-· FRANK T. MARTINEZ ITV OF LOS ANGELL Office or the City Clerk CALIFORNIA CITY CLERK Council and Public Services KAREN E. KALFAYAN Room 395, City Hall Executive Officer Los Angeles, CA 90012 Council File Information - (213) 978-1043 General Information - (213) 978-1133 When making inquiries Fax: (213) 978-1040 relative to this matter refer to File No. HELEN GINSBURG JAMES K. HAHN Chief, Council and Public Services Division 02-2699 MAYOR

CD 2

December 15, 2004

Councilmember Greuel Chief Legislative Analyst Controller: Room 300 Accounting Division, F & A Disbursement Division City Administrative Officer City Clerk, Executive Office .. cc: Administrative Services·

RE: 2004 FISCAL YEAR PLANNING REPORT FOR THE STUDIO CITY BUSINESS IMPROVEMENT DISTRICT

At the meeting of the Council held December 14, 2004, the following action was taken:

Attached report adopted ...... ········-----=X=---- Attached motion (-) adopted ...... ______Attached resolution adopted ...... ··--'----- FORTHWITH ...... : ...... ·------Mayor concurred ...... ·~~~~~~- To the Mayor FORTHWITH ...... ··------Motion adopted to approve communication recommendation(s) ······~~~~~~- Motion adopted to approve committee report recommendation(s) ... ______Ordinance adopted ...... ·~~~~~~- Findings adopted .....~ ...... ·-----=X=--~- Mitigated Negative Declaration adopted ...... ______

City Clerk crm

. .. 0 AN EQUAL EMPLOYMENT OPPORTUNITY - AFFIRMATIVE ACTION EMPLOYER ~ ---~------'------~ -~ L

( \i··'\ ( ;,''", . ' .,. \ J ,•'\ ) .•, ,_/ '-

HOUSING, COMM~tD ECONOMIC DEVELOPMENT COMMITTEE · Communication for Signature

Council File Number: 0'"2...-2-~99 Committee Meeting Date: ''"'l- - B ~04- Council Date: l )....- \4-

COMMITTEE MEMBER - YES NO ABSENT Councilmember Garcetti, Chair v Councilmember Ludlow v Councilmember Reyes c/

~ ... ('n11n~:'-- - ' ...... ,ua

Councilmember Parks v

Remarks

John A. White, Legislative Assistant ------Telephone 213-978-1080

....,,...--~,_ .... ___ ..,.... - TO THE COUNCIL OF THE File No. 02-2699 CITY OF LOS ANGELES

Your HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT COMMITTEE reports as follows: Public Comments

HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT COMMITTEE REPORT relative to the 2004 Fiscal Year Planning Report for the Studio City Business Improvement District (BID).

Recommendations for Council action:

1. FIND that the 2004 Fiscal Year Annual Report for the Studio City BID (attached to the Council file) complies with the requirements of State Law.

2. ADOPT the accompanying Studio City BID Annual Report for the 2004 Fiscal Year, pursuant to State Law.

I Fiscal Impact Statement: The City Clerk reports that this action will not impact the General Fund.

Summary:

In a November 22, 2004 report to Council (attached to the Council file), the City Clerk states that State law requires BIDs to submit an annual planning report for approval by their governing bodies. The report includes proposed changes in BID boundaries, improvements and activities for the fiscal year, program costs, the method and basis of levying the assessment, the amount of any surplus or deficit revenues to be carried over from a previous fiscal year, and the amount of any contributions' to be made from sources other than assessments levied. The Advisory Board for the Studio City BID submitted its 2004 Annual Planning Report to the City Clerk. The City Clerk has determined that the report complies with the requirements of the State Law and recommends approval by Council. At its meeting held December 8, 2004, the Housing, Community, and Economic Development Committee recommended that Council approve the 2004 Fiscal Year Planning Report for the Studio City BID, as recommended by the City Clerk.

Respectfully submitted,

HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT COMMITTEE

MEMBER VOTE 8 GARCETTI YES "AD0APT~it LUDLOW YES REYES YES · DEC 1 4 2004 PADILLA ABSENT PARKS YES A "8 A~GELES CITY COUNCll JAW (, 12/9/04 ( CD2 #022699.wpd COUNCIL VOTE

Dec 14, 2004 10:47:31 AM, #1

Items for Which Public Hearings Have Been Held - Items 1- 22 Voting on Item(s): 2-4,6-7,9,14-18,22 Roll Call

CARDENAS Yes GARCETTI Yes GREUEL Yes HAHN Yes LABONGE Yes LUDLOW Yes MISCIKOWSKI Yes PARKS Yes PERRY Yes REYES Yes SMITH Yes VILLARAIGOSA Yes WEISS Yes ZINE Yes *PADILLA Yes Present: 15, Yes: 15 No: 0 J HOUSING, COMMUNITY, AND ECONOMIC DEVELOPMENT COMMITTEE NOTIFICATION OF COUNCIL ACTION

) Council File No. 07-- 2Co 9 9 '2- ~ Council Member( s) o Interested Department

D Mayor (with/without file) f Chief Legislative Analyst \ ff City Administrative Officer, 1fl ·Controller 1¥- City Cler~ k,K(._cJ,' ve Off'c-e..- ' o City Clerk, Chief Administrative Services o Treasurer o City Attorney (with blue sheet I without blue sheet) o General Services Department . o Department of Transportation o Personnel Department o Los Angeles Housing Department

D Community Development Department, General Manager, Clifford Graves

D cc: Contact Person

D Community Redevelopment Agency

D Board of Public Works

D Workforce Investment Board o Workforce Investment Board, Youth Council . D ' D .,.-~ITY OF LOS ANGELE~ OFFICE OF THE FRANK T. MARTINEZ CALIFORNIA CITY CLERK CITY CLERK KAREN E. KALFAYAN EXECUTIVE OFFICER ROOM 360, CITY HALL LOS ANGELES CA 90012 (213) 978-1020 FAX: (213) 978-1027

JAMES K. HAHN MAYOR

November 22, 2004

Honorable Members of the City Council City Hall, Room 395 200 North Spring Street ·Los Angeles, California 90012

REGARDING: APPROVAL OF THE STUDIO CITY BUSINESS IMPROVEMENT DISTRICT'S 2004 FISCAL YEAR ANNUAL PLANNING REPORT

Honorable Members:

This Office has received the 2004 fiscal year Annual Planning Report ("Annual Report") for the Studio City Business Improvement District's ("District") 2004 fiscal year (CF 99-2233). The ~Advisory Board of the District has caused to be prepared and submitted the Annual Report for City Council approval. In accordance with Section 36600 et seq of the California Streets and Highways Code ("State Law"), an annual report for the District must be submitted for approval by the City Council. The District Annual Report for the 2004 fiscal year is presented with this Report for Council consideration as "Attachment 1."

BACKGROUND

The District was established on May 4, 1999 by and through the City Council's adoption of Ordinance No. 172,584, which confirmed the assessments to be levied upon properties within the District, as described in the District's management district plan. The City Council established the District pursuant to State Law.

ANNUAL REPORT REQUIREMENTS

The State Law states that the District's Advisory Board shall cause to be prepared, for City Council approval, an annual report for each fiscal year for which assessments are to be levied and collected to pay for the costs of the improvements and activities described in the report. - The report shall be filed with the City Clerk and shall refer to the district by name, specify the fiscal year to which the report applies, and, with respect to that fiscal year,- shall contain all of the following: any proposed changes in the boundaries of the district or in any benefit zones within the district; the improvements and activities to" be 'provided for that fiscal year; an estimate of the cost of providing the improvements and the activities' for that fiscal year; the method and basis of levying the assessmen.t i_!1 sufficient detail to allow each real property owner to estimate the amount of the assessment to be levied against his or her property for that fiscal year; the

H~Ju~ing, Community and Econ_pmic Development NO\! 2 3 '2.004 \, ·oE0cl\fELn,-I \JL I / (' i-r·y ('. i r:: 'C; vi I , '·"·' I;C: \,, u OFF1c·, E

zrnq NO\/ 2 2 AH 11: 48

\ Honorable Members of .r ,e City Council Page 2

amount of any surplus or deficit revenues to be carried over from a previous fiscal year; and the amount of any contributions to be made from sources other than assessments levied.

The attached Annual Report complies with the requirements of the State Law and reports that programs will continue as outlined in the Management Plan adopted by the District property owners. The City Council may approve the Annual Report as filed by the Advisory Board or may modify any particular contained in the Annual Report and approve it as modified.

FISCAL IMPACT

;J"here is no impact to the General Fund associated with this action.

RECOMMENDATIONS

1. FIND that the attached Annual Report complies with the requirements of the State Law.

2. ADOPT the attached Annual Report for the District's 2004 fiscal year, pursuant to the State Law.

Sincerely, 7'A.;k, ~ »/~ FRANK T. MARTINEZ Cit Clerk

FTM:KEK:pyl

Attachment: District Annual Report

AN EQUAL EMPLOYMENT OPPORTUNITY,-AFFIRMATIVE ACTION EMPLOYER I Attachment ~~

RECEIVED SEP 11 2003 ADMINSVCS

Studio City Improvement Association

September 4, 2003

Karen E. Kalfayan, Chief Office of the City Clerk Special Assessments Unit 200 North Spring Street, Room 224 Los Angeles, CA 90012

RE: ANNUAL REPORT FOR THE Studio City Improvement Association FOURTH YEAR OF OPERATION

Dear Ms. Kalfayan:

Enclosed is our Annual Report of the Studio City Improvement Association (SCIA.) On September 1, 2003 we completed our fourth year of operation of our Studio City Management District Service Plan.

I Our Annual Report will show our accomplishments for the year· for each of the services we provide to our Business Improvement District here in Studio City. In addition, it will outline our plans for the upcoming year.

Our service plan provides for parking management, parking security, tree trimming, trash and debris collection, sidewalk cleaning, additional trash receptacles, and business advocacy services. Our report will explain each of these in detail as well as other projects the SCIA has accomplished.

We have made much progress in the past year and look forward to the coming year as we continue to improve the Studio City Business Improvement District.

Sincerely,

Michael Klausman Advisory Committee Chairman ( Introduction In 1994 Governor Wilson signed AB 3754 (Caldera) establishing the Property and Business Improvement District (BID) Law of 1994. This new State Law created a mechanism for property owners to join forces and improve their commercial districts. - Studio City prop~rty owners recognized the need to enhance the "heart of the business district" and began the process of forming a BID. The Studio City Improvement Association (SCIA) was then formed in 1999 to seize the opportunity to formulate a BID to provide efficient supplemental services in a cost effective manner.

The following Annual Report details the accomplishments of the past year and includes an itemized budget. We have made progress in Parking Management, -. Security, Maintenance, Marketing, and Streetscape.

There are no proposed changes to the boundaries of the property and business improvement district or in any benefits zones within the district. There will be no monetary contributions made from sources other than assessment levied. However, the SCIA received a grant from the Los Angeles Department of Water & Power through its Trees for a Green LA program. The total value of the grant was $30,000.

History of the Studio City Improvement Association The Studio City Improvement Association (SCIA) was started in 1996_ by a group of dedicated Studio City businessmen and property owners. The Los Angeles City Council approved our application on May 4th, 1999. The Association's Contract with the City of Los Angeles was approved on October 21 si, 1999. The 5-year term of our agreement runs from September 1si, 1999 to August 31 si, 2004. First funds were advanced to the Association on December 15th, 1999 and the first full operating year of the Association ended on August 31 si, 2000.

2 Change of Management District Plan In November 2002, the SCIA revised its Management District Plan (MDP.) The revised MDP added alley repavement to the Parking Development Program and consolidated some of the budget categories to allow for more flexibility if needed. The SCIA went through the Prop 218 process and the plan received full L.A. City Council approval in January 2003 .

.. PARKING DEVELOPMENT, ALLEY REPAVING AND MAINTENANCE (Formerly Parking Development Program)

Since'last year, the SCIA has continued to pursue the repaving of two alleys located behind the businesses in the BID; Those two alleys have now been approved for resurfacing by the City of Los Angeles for the fiscal year 2003/2004. However, the City of Los Angeles' policy does not allow for a concrete center swale to be added if it doesn't already exist. Therefore, the SCIA is working out an agreement to pay for the concrete swales. We are awaiting more information from the City Council office.

One alley is located behind Ventura Boulevard from Carpenter A venue to Radford A venue. The second alley is located behind Ventura Place and Laurel Canyon Boulevard from Radford A venue to Hoffman Street.

The Studio City Parking Structure construction is in full swing. The asphalt has been· removed and the Los Angeles Department of Water & Power is in the process of updating the transformer. The City Council office provides periodic reports to the SCIA.

SCIA Parking Development Inception-To-Date expenses $ 53,103.57 SCIA Parking Development Four-Year Combined Budget $ 256,000.00

PARKING SECURITY

The goal of our security program is to support the Los Angeles Police Department (LAPD) efforts in crime prevention efforts. We concluded that the best way to achieve our goal was to have private security officers patrol the BID to serve as a deterrent. In addition, the SCIA Over the past year, the SCIA' had been contracting with S&J Security Investigations to patrol the BID. The officers worked 5 days per week. Two officers patrolled the BID from 2:00 to 10:00 p.m. On Friday and Saturdays the officers worked from 3:00 to 11:00 p.m. This seven-days-per-week coverage was costing the SCIA approximately $78,000 per year. Our annual budget for security is $50,000. We had been able to maintain this extra service since we were under budget from the first year of operations before hiring a security company.

At the July 7, 2003 Board Meeting, the Board of Directors voted to revert back to spending,no more than the annual budget amount of $50,000. In addition, the Board Members were not satisfied with the level of service from S & J Security & Investigations. Therefore, a new security company called Securitech was just'hired. The new company will provide a higher level of "customer service" to the pedestrians

3 in the BID. It is our intention to use Securitech throughout the coming year. There will be coverage six days per week. In order to stay within the $50,000 annual budget, it will be necessary to have only one officer two days per week.

SCIA Parking Security Inception-To-Date expenses are $171,431.80 SCIA Parking Security Four-Year Combined budget $ 200,000.00 i STREETSCAPE & MAINTENANCE

Studio City Walk of Fame . The. SCIA is determined to create a more "pedestrian-friendly'' area and to increase the foot traffic in the BID to help the businesses. Therefore, SCIA created a plan to install 300 18" x 18" granite tiles in the sidewalks of the BID to create a "Studio City Walk of Fame."

A Studio City historian was hired in May 2003 to select the top 300 titles from a list of over 2,000 films and television shows that have been filmed exclusively at the Studio City television and motion picture studio over the past 75 years. A design was then created· and presented to the Cultural Affairs Committee on July 3, 2003 and received unanimous approval from the committee to move forward with this project. In addition, L.A. Department of Building and Safety also approved the design and a permit was issued.

The Board of Directors voted unanimously to move forward with the project at the July 7, 2003 Board meeting. Most of the stones have been installed and the project will be completed by the end of September 2003.

The SCIA is also completing the research to publish a book to correspond with the tiles. The Studio City Historian is currently doing the research.

The SCIA is planning on having a celebration. CBS Studio Center has offeredto host the party. A date has not yet been set. It will most likely be scheduled in the first part of 2004. \

Landscape Median , Troller-Mayer Landscape Design has provided designs for a center median along Ventura Boulevard between Rhodes Avenue and Laurelgrove Avenue: Currently, there are no tum lanes in this section of the Boulevard that would obstruct traffic flow. The Board had previously approved SCIA funds to be used for the design and permitting phase of the project.

At the July 7, 2003 Board of Directors meeting, the Board unanimously approved the 1 construction of the landscaped median. The cost of the project is $111,793. Construction will begin by next month.

4 Trash/Debris Collection The BID continues to maintain 60 trash receptacles throughout the BID and the contractor currently services those_ trash cans on Fridays and Mondays. Consolidated Disposal Services will continue to be contracted for the coming year for this service.

The Day Porter continues to sweep the trash"from the sidewalk and gutter of the BID. He works 5 days per week from 7:00 a.m. to 3:00 p.m. The services have been consistently good and we will continue this vital s'ervice to the BID throughout the commgyear.

Landsc-o has been removing the weeds from the base of the palm trees on a monthly basis. This service will continue during the coming year . . Tree Trimming, Planting and Watering ·· There are 124 mature Washingtonian Palm trees in the BID. These palm trees produce berries twice per year... If the berries fall to the ground, they leave stains on the sidewalk. Therefore, the palm trees are trimmed twice per year to avoid staining· the sidewalk.

In addition, 60 "new" trees were planted iii the Business Improvement District. The SCIA had a "Tree Planting Day'' on May 24, 2003. Volunteers came out to plant 9 .trees in the BID. The remainder of the trees was planted by the L.A. Conservation· I Corps. The .trees were donated through the Department of Water & Power's Trees for a GreenLA Program. The value of the grant was $30,000 to the BID.

The SCIA has also contracted with Landsco to water the trees on a regular basis. They are currently watering the trees twice per week. However, that schedule will be adjusted based on weather conditions.

Twenty-eight (28) trees were planted on Ventura Place last year using grant money from the Ventura Boulevard Specific Plan. Fourteen Washingtonian palm trees and 14 Pistache trees were planted. The BID has now taken over the responsibility of watering and trimming these trees as well.

Sidewalk Cleaning The Association's goal is to improve the appearance of the District's public walkways by providing sidewalk cleaning and maintenance.

The on-going pressure washing service performed by American Maid Clean will continue. The entire BID is fully pressure-washed 4 tim~s per year, with 1/3 of the BID being pressure washed each month. In addition, the intersection of Ventura Boulevard and Laurel' Canyon Boulevard is cleaned on a monthly basis due to th~ hi~h pedestrian traffic. . American Maid Clean (AMC) has done an outstanding job iri maintaining the sidewalks clean. Although the BID receives· a full cleaning 4 times per year, tp.e entire BID is ·spot cleaned once or twice per month automatically by AMC.

5 Businesses are also encouraged to call the SCIA office to request spot cleaning any time they need service.

We will continue the maintenance program over the coming fiscal year as described above.

SCIA Streetscape & Maint. Inception-To-Date expenses are $ 325,396.33 SCIA Streetscape & Maint. Four-Year Combined Budget $ 380,000.00

SCHOOLS and MARKETING

Schools Marketing Program The "Schools Marketing Program" is an incentive program that credits the local public schools with 10% of the receipt total from purchases at shops and businesses within the boundaries of the BID. Walter Reed Middle School submitted receipts and was awarded a check for $18,974 on July 14, 2003.·

The SCIA also attended Walter Reed Middle School's Year Round Upward Bound on August 15, 2003 to promote the Schools Marketing Program. The SCIA had a booth at the event. Hundreds of flyers were given out to students along with a map of the district. Several students also took flyers and distributed them to other students. Those students who assisted in "getting the word out" were rewarded with a SCIA t-shirt. The students were required to describe how the program worked before they were given a t-shirt.

Website The SCIA launched its new website in June 2003. The primary purpose of the site is to draw more traffic to the businesses within 'the District. Each business in. the District received one full page dedicated to their business and includes up to two photos of their business (interior and exterior,) business name, hours of operation, a personalized paragraph written by them, a link to their website if they have one, and a link to Mapquest so that persons inquiring can get directions to their business. About half of the 300 businesses in the District submitted a personalized paragraph for their page. The other businesses received a page with exterior photo, business name, address, phone number and a link to Mapquest. The website can be found by visiting www.studiocitydirectory.com or www.studiocitybid.com.

Monthly Advertisement At the November 4, 2002 Board meeting, the SCIA Board of Directors approved placing a monthly advertisement in a local magazine called "Studio City Lifestyle Magazine." Each month, the Executive Director creates a Y2 page ad~ertisement. The purpose of the ad is to create visibility for the SCIA and to promote shopping throughout the District. The cost of each Y2 page ad is $400.

SCIA Schools Marketing Inception-To-Date expenses are $ 89,662.75 SCIA Schools Marketing Fo'ur-Year Combined Budget $ 100,000.00

6 ADMINISTRATION

'\ SCIA Newsletter Each quarter, the SCIA publishes a newsletter informing both property owners and businesses (tenants) of the developments of the area. Businesses as well as property owners receive the newsletter.

' SCIA Administration Inception-To-Date expenses are $ 165,534.29 SCIA Administration Three-Year Combined Budget $ 212,024.00

Ifyo:u have any questions regarding this report please call me at 323-575-4200 or Lorena Parker at 818-655-5377.

Yours truly,

Michael L. Klausman Chairman, Administrative Committee

Attachments

7 Attachment _!_

METHOD AND BASIS OF LEVYING THE ASSESSMENT

Zone 1

Assessment is calculated using a combination of $0.039 (3.9 cents) per square foot of land, and $21.38 per front foot on Ventura Blvd. Frontage on other streets in Zone 1 will be assessed at $6.41 per front foot.

Zone2

J Assessment is calculated by -using a combination of $0.029 (2.9 cents) per square foot of land and $3.io per square foot of street frontage. ~ Studio City Improvement Association Attachment ....ww-F!ll'!',I.,, ...... Annual Budget and Expenses

. ' Annual Budget Total SCIA Budget Variance

Item 09/01 - 08/31 4-Year Budget Disbursements Better/(Worse)

9/1 /99 to 8/31 /03 09/01 /99-08/31 /03 09/01 /99-08/31 /03

\ . - Parking Development & Alley Repaving & Maint. 64,000 256,000 53,103.57 202,896.43

Parking Security 50,000 200,000 171,431.80 28,568.20

Streetscape & Maintenance 95,000 380,000 325,396.33 54,603.67

Schools and Marketing ·- 25,000 100,000 89,662.75 10,337.25 - Administration 53,006 212,024 165,534.29 46,489.71

Total 2a1:ooa 1,148,024 _ 805,128.74 342,895.26

5 yr budget

v ... ,)t.

Studio City Improvement Association

CURRENT EXPENSES AND CASH FLOWANAL YSIS

·'. Item Fiscal Year Term 09/01 - 08/31 Four-Year Budoet Disbursements Better/(Worse)

./ 09/01 /99-06/30/03 . 09/01/99-06/30/03 Parking Development & Alley Repavino & Maint. $ - 64,000.00 $ 256,000.00 $ 53,103.57 $ 202,896.43 Parkino Security $ 50,000.00 $ 200,000.00 $ 155,063.48 $ 44,936.52 Streetscape & Maintenance $ 95,000.00 $ 380,000.00 $ 255,841.74 $ 124,158.26

Schools and Marketing a ' $ 25,000.00 $ 100,000.00 $ 68,888.75 $ 31,111.25 Administration $ 53,006.00 $ 212,024.00 $ 159,826.17 $ 52,197.83

Total $ 287,006.00 $ 1,148,024.00 $ 692,723.71 $ 455,300.29

8/12/2003 Bank Statement 2003 Studio City Improvement Association

CURRENT EXPENSES AND CASH FLOW ANALYSIS

Account Balances Date ~ - Checking Balance 8/31/2003 (FORECASTED) 16,811.00 Forecast Moneymax Balance 8/31/2003 (ACTUAL) 325 362.00 TOTAL SCIA FUNDS 342,173.00 *Includes Interest Earned

Accounts Receivable City of LA Aug. 2003 . $37,614.65 Aug.2003 $1,335.51 Total Accounts Receivable AIR 38,950.16

Total SCIA Funds plus AIR · 381,123.16 - LESS: Projected Exoenses through 6/30/04 411,587.71 Includes Walk of Fame & 1 median projects Subtotal (30,464.55) *** Will most likely receive some year 5 $ to balance this.

PLUS: Accounts Receivable by June 2004 287,006.00 '- LESS: Expenses from 7/1/04 to 8/31/04 150,344.61 Includes alley center swales project Estimate of Excess Cash at end of BID Term . 106,196.84

Capital Proiect List

1. Alley 1- Center swale only from Carpenter Ave. to Radford Ave. $40,000 Deferred Until June 2004 I 2. Alley 2- Center swale only ,from Radford Ave. to Valleyheart $42,869 Deferred Until June 2004 .. (Pacific Bell work may be needed in this alley.) 3. Walk of Fame - 300 granite tiles $150,000 APPROVED (Pay 25k in 2004) 4. Ventura Blvd. median from Laurelgrove to Rhodes $111,793 APPROVED 5. Ventura Blvd: median from Rhodes to Whitsett (not in BID) $99,516 Defer Until Next Contract

8/12/2003 Bank Statement2003 (laTY OF LOS ANGELE," J. MICHAEL CAREY Office of the City Clerk CALIFORNIA CITY CLERK Council and Public Services FRANK T. MARTINEZ Room 395, City Hall Executive Officer Los Angeles, CA 90012 Council File Information - (213) 978-1043 General Information - (213) 978-1133 When making inquiries Fax: (213) 978-1040 relative to this matter refer to File No. HELEN GINSBURG JAMES K. HAHN Chief, Council and Public Services Divi•ion MAYOR 02-2699

CD 2

March 19, 2003

Chief Legislative An~lyst Office ·of Finance Ci'ty Attorney Treasurer Controller: Room 300 City Clerk, Admin. Services Div. Accounting Division, F & A Attn: Karen.Kalfayan Disbursement Division cc: Special Assessment Unit City Administrative Offi\:;:er ?udget & Finance Committee (all members)

If'' .--. • cc: Commit tee Clerk ~· . , / . ' ,r..".. ,,,~-;· .... • ./ :r,".., · ,;; z,;. f'J._· k;: ~ "'") ,~;/J, &:•• I._, ii,. ,r ~(;:·_,f .~.1_..., ;~f" RE: ADOPTING THE ~ODIFICATIONS TO THE 'MANAGEMENT DISTRICT P:r,.AN OF THE STUDIO CITY BUSINESS IMPROVEMENT DISTRICT (BID)

At the meeting of the Council held February 18, 2003, the following action was taken:

Ordinance adopted ...... ; ...... __2_-_1~8~--0~3~- 0rdi nanc e Number ...... ·...... _. ____1""'"7"""5'""1=-=1=-=3~- Publ i cation date ...... --=3_-....;:0'-'7'"""--'0=-=3=---- E ff e ct ive date ...... __4_-_0~7_-~0~3~- Mayor vetoed ...... ·-·~~~~~- Mayor approve'ci ...... ·...... ·. ·--:--_2_-_2~8_-_0~3~- Mayor failed to act - deemed approv~d .... : ..... ~.· ...... ·····~~~~~~- Findings adopted ...... : .... : ...... ______Negative Declaration adopted ...... ______,Categorically exempt ...... ______c~de~~ sdw

steno\022699 a~~ ''"'< ~ AN EQUAL EMPLOYMENT OPPORTUN

COUNCIL FILE NUMBER _0=2~-~2~6=9=9___ _ COUNCIL DISTRICT .....,_.,...-~2'----- BAR a 3 2003 ~UNCIL APPROVAL DATE FEBRUARY 18 1 2003 LAST DAY FOR MAYOR TO ACT ______

ORDINANCE TYPE: Ord of Intent ~- Zoning Personnel _x~ General

_ Improvement LAMC LAAC _ CU or Var Appeals - CPC No ______~

SUBJECT MATTER: ADOPTING THE MODIFICATIONS TO THE MANAGEMENT DISTRICT PLAN OF THE STUDIO CITY BUSINESS IMPROVEMENT DISTRICT {BID) ~ s (;)

APPROVED DISAPPROVED \ 0 ! ---\ ~co ~;-r·•,- r'-'i PLANNING COMMISSION ! -< "' : ;-: (~ CO · ~ 1-{i ':j":J ;:.~, r· CITY CLERK _x_ ' .. (:) \,_) CITY ATTORNEY _x_

CITY ADMINISTRATIVE OFFICER OTHER: ______

[£8 2 8 2003 DATE OF MAY EMED APPROVED OR 0 *VETOED ORD{ IN WRITING PURSU~ TO ~R'o~E~? ~s~~c)

{CITY CLERK USE ONLY PLEASE DO NOT WRITE BELOW THIS LINE) DATE RECEIVED FROM MAYOR FEB 2 8 2003 ORDINANCE NO. 175113

MAR O7 2003 ~PRO 7 2001 · DATE PUBLISHED ------DATE POSTED------EFFECTIVE DATE ------

ORD OF INTENT: HEARING DATE ------ASSESSMENT CONFIRMATION ------

ORDINANCE FOR DISTRIBUTION: Yes [] No [X]

calagend\022699.0RD ORDINANc'E NO. __1_7_5_1_1_3 __

~ , '' An Ordinance of ttie City of _Los Angeles modifying the Management District Plan of the Studio City Business Improvement District ("District") as provided for in Section 36600 · et seq. of the California Streets and Highways Code (the "Act") and interim City procedure (CF 02-0941 ). ' WHEREAS, on May 4, 1999, the City Council adopted Ordinance 172,584, which established the Studio City Business Improvement District.

WHEREAS, on July 30, 2002, City Council adopted a motion (CF 02-0941) approving a change in BID policy and instituting an interim procedure for making modification to the manag~ment district plans of property-based Business Improvement Districts, in instances where a new or increased assessment is not being levied.

WHEREAS, during,a public meeting on January 21, 2003 the City Council of the City of'Los Angeles adopted an Ordinance of Intention to modify the District's Management District Plan. ' ' . WHEREAS, the adoption of this Ordinance follows the public hearing required to modify the Management District Plan, as provided for in Section 36636 of the Act and the City's interim procedure (CF 02-0941 ).,

THE PEOPLE OF THE CITY OF LOS ANGELES DO ORDAIN AS FOLLOWS:

Section 1. Findings. The City Council here~y finds and declares that:

A. Pursuant to Section 36600 et seq. of the California Streets and Highways Code (the "Act") and the City's interim procedure (CF 02-0941 ), the City Council on January 21, 2003 adopted an Ordinance of Intention to provide for the modification of the District's . Management District Plan.

B. At said meeting, and 'at the required public hearing, any written and verbal evidence regarding the modification of the District's Management District Plan was received and considered by the City Council. '

C. There was no majority protest by the property.owners to be assessed, or by the public affected regarding the proposed modifications.

Section 2. Modifications to the Management District Plan. The District's Management District Piaf! is modified t<;> include changes to the budget section. A copy of the modified Management District Plan is attached as Attachment "1." ··

Section 3. Certification and Publication. The City Clerk shall certify the, passage of this Ordinance and have it published in accordance with Council policy, eitherJn a daily newspaper circulated in the City of Los Angeles or by posting for ten days in three public places in the City of Los Angeles: one copy on the bulletin board located in the Main Street lobby of the City·Hall; one copy on the bulletin board located at the ground level at the Los Angeles Street entrance ·of the Los Angeles Police Department; and one copy on the bulletin board located at th~ Temple Street entrance of the Los Angeles County Hall of Records.

1 ,I ,,. . ' I hereby certify that this Ordinance was passed by the Council of the City of Los Angeles, at its m.eeting of FEB 1 8 2003 .

' ,

J. MICHAEL CAREY, City Clerk

By M~ ~\.uz_~ Deputy City Clerk

Approved as to Form and Legality ROC D J. DELGADILLO, City Attorney

Council File No. 02-2699

,·

2 COUNCIL VOTE

Feb 18, 2003 11:22:44 AM, #7

ITEM NO. (1) Voting on Item(s): -1 Roll Call

- ' BERNSON Yes GALANTER Yes GARCETTI Yes GREUEL Yes HAHN Yes ' HOLDEN Yes LABONGE Yes MISCIKOWSKI Yes PACHECO Absent PERRY Yes REYES Yes WEISS Yes ZINE Yes *PADILLA Yes Absent Present: 13, Yes: 13 No: 0

"'"!"

.. \~ \

, · · . Attachment _ __._re' *PrOposed Changes* . (S.5;_{;.. P.f.RP.Q~~d.~b.W-1&{;.~.. (.1,mg_~rlig~g)_Qn.P.£~:.Li ... J.Q... l.J ... J.~~l.f>~~-l.1)

Studio .City ' . Improvement Association Manageinent District Plan

.. Prepared pursuant to the State ofCalifornia Property and Business Improvement District Law of1994 · " . To create a Management District in Studio City a community within the City ofLos Angeles

' ' Studio. . City Improvement Association.

And

Citygate Associates Telephone: (626) 355-0041 ,, May, 1998

Revised: October 2002 By Lorena Parker .-·, Studio City Management District Plan

Table of Contents

Executive Summary ...... i Proposed Annual Budget ...... : ...... ii

I. Studio City Management District At-A-Glance ...... 1

' II. Why a Management District for Studio City? ...... 2

III . What 1s. a M anagement. D"1stnct . ? ...... ;...... ·...... 3

IV. District Comparisons ...... : ...... 4 District Comparison Chart ...... "- ...... 7

V ..History of Studio City and SCIA Efforts ...... 8 .. VI. Management District Boundaries ...... -...... ·...... 11 Map of District ...... 12

VII. Service Plan ...... 13 Proposed Budget ...... ·...... 17

VIII. Engineer's Report ...... 18 Draft Assessment ...... :· ...... 20

JX. Continuation of City Services ...... : ...... 21

X. Management District Rules and Regulations ...... : ..... 22

XI. Implementation Timetable ...... •...... 23,. ' . XII. District Governance ...... ·: ...... 24

Appendix I: AB 3754: Property and Business Improvement District Law of 1994 Appendix 2: List of properties to be assessed, by Assessor's Parcel Number. Append~x 3: City of Los Angeles Draft Resolution: ;Base'Levels of Service Policy Appendix 4: Registered Professional Engineer's Certification ., 1· ts ~Ttu ;1 D ii I i:o Studi.o City 'Improvement Association 1: 'C ' . I "Making Studio City A Better Place To Be" ·T ::v

- - I I ' - 1 1 11PKOVEIIHTli ': lllotllt111 .r

Management District Plan Executive Summary

The Studio City Improvement Association is submitting a revised Management District Plan to the City of Los Angeles for approval.

Changes to Management District Plan Minor changes have been rriade to the plan and are underlined on pages 1, 2, 10, 13, 14, 16, and 17. A summary of the changes are outlined below.

The Management District Plan enhances the Parking Development Program to include alley repaving for two alleys in the District. Two alleys in our Business Improvement District are cracked beyond , repair and in serious need of repaving. Over the years, the City has attempted to repair the alleys numerous times. However, due to the serious cracking, the alleys are beyond repair. · • , The alleys are located behind the shops along the North side of Ventura Boulevard and Veritura Place. The alleys extend from Carpenter A venue to Radford A venue and from Radford A venue to Valleyheart Avenue covering a two-block stretch of the Business Improvement District. Repaving the alley would significantly reduce the safety hazard for pedestrians parking in the alley as a result of heavy cracking ,and potholes. ·

.. Budget The Service Plan Budget amount will remain unchanged. )-Iowever, the allocations have been modified slightly. Below is a summary of the Existing and Propo~ed allocation changes: 1 ' . Existing Service Plan Budget Allocation ~ Parking Development plus Security ~ 39.8% of new services ~ Maintenance 33.1% ofnew·services ~ Administration 18.5% of new services ~ Marketing and Promotion 8.7% of new services

Proposed Service Plan Budget Allocation ~ Parking Development and Alley Repaving & Maint.22.3% of services ~ Parking Security & Mainteryance I 7.4 % of services ~ Streetscape & Maintenance 33.1 % of services ~ Schools & Marketing 8. 7% of services \ ~ Administration 18.5% of services

. ' 4024 Radford Avenue, Building Two, Suite 208, Studio City, CA 91604 (818) 655-5377 Fax (818) 655-8327 E-mail: [email protected] Studio City lmprov~ment Association

Current Annual Budget

Parking Development $64,000 Parking Security & Maintenance $50,000 :rrash/Debris Collection ' $50,000 ·· Streetscape Maintenance $25,000 Sidewalk Cleaning $20,000 Schools Marketing $25,000 Administration $53,006

.. Current Total Annual Budget ·$287,006

Proposed Annual Budget

Parking Development and Alley Repaving & Maintenance $64,000 ,. ~ f Parking Security & Maintenance · ·$50,000 Streetscape & Maintenance $95,000 Schools & Marketing $25,000 Administration $53,006

Proposed Total Annual Budget $287,006

Each year, any surplus of the remaining budget is carried forward to the next year's.operating budget. It is our intention to use the surplus of years one, two, and three Parking Development funds in . - . addition to future funds to repave the alleys in our Business Improvement District. ~1 ~

4024 Radford Avenue;Building Two, Suite 208, Studio City, CA 91604 (818) 655-5377, Fax (818) 655-8327 J ~-mail: [email protected] I. STUDIO CITY' MANAGEMENT DISTRICT AT-A-GLANCE

Developed by a growing coalition of property and business owners, the Studio City Management District is a Benefit Assessment District proposed to improve the commercial core of Studio ' City. The Management Dist_rict will establish a Parking Development Program to promote construction of 400-600 new parking spaces and improve management of existing parking resources. It will also provide the following: new parking security, trash/debris collection/ business interest advocacy, and marketing and promotion services above and beyond those · currently provided by the City of Los Angeles (the "City.") This approach had been used successfully in other commercial ~eas throughout the country to improve the business im~ge, attract new customers and increase sales, occupancies and property values.

Location: Studio City centered· around.Ventura Boulevard on the eastern entrance to the San Fernando Valley, ~thin the City 9fLos Angeles. Please see the map on page 12 for specific boundaries of the District:

Services: Parking Development Program to promote construction of 400' to 600 new parking spaces and improve management of existing parking resources; ~J.l.YY.X~P.~Y.tng.QJ).5tjJ:.Y. P.f.QP.YrtY..R~mmLl>.~~jJJ..y~~-Y.!?jJ)_llw.JUD..~.security program to support police and property owner ., crime prevention efforts; maintenance series to increase the frequency of,the tree trimming, regular litter and debris pickup and sidewalk cleaning; advocacy to promote business interests and allow the business community to speak with one clear voice; and marketing and promotions including a special program that benefits businesses and schools.

Method of Financing: Benefit assessment of real properties.

Budget: Total maximum District Budget for each year of its five (5) year operation is a base of $287,006 per year with. a maximum 3% increase per year. Cost: Annual assessments on property located in Zone 1 will be a combination of $0.039 (3.9 ·· cents) per square foot ofland, and $21.38 per front foot on Ventura Boulevard. Frontage on · other streets in Zone 1 will be assessed at $6.41 per front foot. Annual assessments on property located in Zone 2 will be a combination of$0.029"(2.9 cents) per square foot ofland and $3.20 per square foot of street frontage.

City Services: It is anticipated that the City of Los Angeles will adopt a Resolution pursuant to State Law that established a policy of maintaining the existing level of services within the proposed District. In addition, the City will pay its fair share o.f the costs for new services being provided.

'Formation: · District formation requires submittal of petitions from property owners representing at least 50% of the total assessment. The "Right to Vote on Taxes Act" (also"known as Proposition 218) requires that more than 50% of the ballots received, weighted by assessment, be in support.'

Duration: Pursuant to State Law, the District will have a set term. The proposed District will have a five (5) year life. After that period, the petition process must be repeated for the District to remain. . '

1 • II. WHY A MANAGEMENT DISTRCT FOR ~TUDIO CITY?

1. The Need to Improve Studio City's Parking @9.A.U~y~ Studio City business owners and property owners agree that improved parking would increase property values and business volume throughout the District. Many customers recognize a need for additional parking. , The .SCIA is .. working. closely with the City Officials.. to expeditethe.construction of the.new. Studio. City parking structure. . The absence of adequate parking contributes to traffic congestion and the loss 'of revenue. The Management District's ability to provide for additional parking spaces, parking security, and parking maintenance.

Th~ two alleys behind the.shops alon,g the.North.side of Ventura Boulevard.and Ventura Place are cracked beyond.repair and in.serious.need ofrepavin_g ... However. tb~.r1tt.9f.L9.~.Aflg_~J~~:.fw.r~nt.miH.9Y.).~.91.lJY.t9..r.~P..

2. The Need to Provide Effective Sidewalk and Tree Maintenance Services in a Cost Efficient Manner The City of Los Angeles is responsible' for providing services on a citywide basis. •The new District will augment tnose maintenance services to make Studio City cleaner and more pleasant than it has ever been.

3. .The Need to Provide Effective Marketing and Promotions Now a single organization will be dire'cting the promotions and marketing for the entire bistrict. These market-based promotions will draw new visitors to the area and induce them to return for additional commercial activity. In a,ddition, a program to promote local business and support the local schools has been developed in which school financial supp<;>rt will be excfo.~nged for consumer receipts demonstrating local purchases.

4. The Need to Provide Effective Community Security Enhancements. The City of Los Angeles is resp~msible for providing public safety on a citywide basis. The new District will add to those security services and systemize-them to . meet the unique needs of Studio City- such as additional parking security.

5. An Opportunity to Establish Private Sector Control and Accountability These new services and the District will be managed by the Studio City Improvement Association (SCIA), a non-profit private sector business organization formeo for the sole purpose of improving Studio City. Annual Management work plans and budgets 0 will be developed by an Advisory Board composed of stakeholders that own businesses and property in Studio City. New parking, security, maintenance, and marketing and promotion services will be subject to private sector performance standards, controls, and accountability. ·

2 III. WHAT IS A MANAGEMENT DISTRICT?

Although new to Studio City, nearly 1000,downtown Management Districts c~ently operate . throughout the United States and Canada.

J.· A Management District provides essential services, such as parking services, security, ~aintenance, and economic development i~ addition to those provided by local government. These services are concentrated within a distinct geographic area and are paid for by means of a special property owner assessment. The orgariiiation responsible for providing these services is ·governed.by a B_oard of Directors representing those who pay.· Many districts have been fonned as a local business community response to dec~ining municipal budgets and services.

Management Districts are proven to work ~y providi~g services that improve the overall viability of central business districts - resulting in higher property values and sales volumes. A matrix providing infonnation on existing Management Districts in other cities is provided on Page 7 of this document.

The Studio City Management District 'Yill be fonned pursuant to a State Law that took effect in January 1995. The "Property and Business Improvement District Law of 1994", which was signed into law by Governor Pete Wilson, ushers in~ new generation of Management Districts in California by allowing a greater range of services and independence from government. The following are key provisions of the new law include:

' ~ Allows Management District to undertake services ranging from parking to security, maintenance to m~rketing, economic development to special events. ~ Allows revenue for services to be reused from assessments on property. ~ Requires petition support from property owners paying at least 50% of the proposed property assessments to fonn a Management District. ~ Allows for the formation of a property and business owne(Advisory Board to supervise District operations and submit a yearly service plan. ~ Requires limits for assessments to ensure that they do not exceed pre-established levels. ~ .Provides a multi-year life for Management Districts and requires a new petition process to renew a Distp.ct. The Studio City Management District will have a five'(5) year tenn.

The "Property and Business Improvement Business District Law of 1994" (AB 3754) is provided in A~pendix 1 of this document.

3 IV. DISTRICT COMPARISONS

To build on the successes of other Management Districts around the country, Citygate Associates conducted a survey of several comparable commercial areas that utilize assessment districts to provide services. Studio City was compared to other commercial areas sharing similar characteristics and utilizing assessment districts to provide services or improvements. ·Comparability was based on a number of characteristics: financial needs, security concerns, city population, district size and shape, association budget, and service needs. The cities surveyed were: Hampton (VA), Hollywood (CA), Portland (ME), Salem (OR), and Santa Monica{CA). The following provides a summary of the areas surveyed. In addition, strategies, programs or comments of interest are listed below in the following categories:

Parking Salem's business association was concerned that employees were using their ~rime parking areas. They instituted a successful program of continuing to provide free parking for customers !Jut requiring employees to park in designated areas. The enforceinent of the prograin has worked well. The City of Santa Monica provided long-term bond financing to pay for stre~tscaping and six parking lots. The annual debt service on this financing is paid·for by an annual $0.97 per square foot assessment on the property owners.

Traffic .. In Hampton, the Coliseum District follows along Mercury Boulevard, or Interstate 64. This ( major transportation corridor has as many as twelve (12) lanes and is not ::friendly to pedestrian traffic'. The District is working to narrow the street whenever possibl~. In addition, Mercury Boulevard has been organized into separate commercial zones in an attempt to address traffic problems on a piece-by-piece basis. The District has also taken advantage of the large street area ., and designated portions of it as a daythp.e town square and nighttime plaza. A trolley has been , introduced to carry pedestrians along Mercury Boulevard.

Maintenance Maintenance services typically include sweeping; sidewalk sweeping and pressure Wc!,Shing, as we11 as general clean up. After establishing a Baseline Service Contract with the city government, Portland's Downtown Asso_ciation provides for additional maintenance by paying ·the Public Works Department for these extra services. While administratively convenient, this arrangement has experienced some difficulty with promptness of the services provided and the requirement to pay union scale wages. Santa Monica's maintenance is provided by·the City Public Works Department and is funded by charging the Third Street Promenade's merchants double the normal business Licensee fee. ·

4 .r

Security Four (4) of the five (5) districts have either a guide or security patrol program to assist visitors and add additionalsecurity presence. Two (2) of the Districts, Hampton and Portland, use guides that are easily identified as "ambassadors" for the commercial area. Wearing friendly and easily identifiable uniforms, they provide both customer service and additional "eyes and ears" for the police. Portland's guides have been well received by the community. ,Portland's Downtown Association suggests using surveys to measure the success of public s~fety efforts. Hampton will begin guide patrols later this year. Hampton already has initiated a "business watch" program that is similar to a "neighborhood watch" program. An armo~ed car pick-up for merchants needing to make night deposits has also been organized, and is paid for by the merchants that use it.

Santa Monica and Hollywood have security patrols that more directly confront safety concerns. Santa Monica is patrolled,by Santa Monica Police, often with officers on bikes. Hollywood plans to oegin patrols in March 1997 which will most likely be staffed by privately hired security guards, wearing bright and distinctive uniforms.

Guides are typi~ally provided with radios and uniforms. Each radio costs approximately $700. The cost of uniforms varies according to their nature and need to accommodate changing weather conditions. Portland received uniforms at no cost from L.L. Bean, with an approximate value of $1,200 each and recommends such sponsorship. Security or Police patrols can.cost mort? than twice as much as guide· programs.

Marketing As would be expected, there is a great diversity among the various commercial areas in terms of the types of marketing used: Newsletters, downtown directories, and brochures are co~on methods of advertising both the commercial area and individ"ual businesses. Banners are frequently used to give more of an identity to the district. In the summertime, Portland has a weekly concert series. Portland also advocates the use of public satisfaction surveys to identify the interests and needs of downtown workers and visitors. Hollywood's marketing program is focused on the attraction of retail stores, restaurants and entertainment. Once these new businesses are fa place, marketing to tourists will begin in earnest. Salem has a Christmas Tree lighting event and a 2-day "Summer in the City" festival. Santa Monica has little funding to market the Promenade. As a result, their mar\(eting efforts have been combined with the shopping mall at the southern border. Th~y also aggressively seek "free" advertising through media coverage of special events. ·

5 Economic Development The City of Santa Monica adopted land-use changes that required all new movie theaters to be located within the Third Street Promenade; since that change three (3) theaters with seventeen (17) screens have been developed. The City also recently placed a moratorium against any new outlets that sell alcohol on the Promenade and is encouraging additional commercial retailers to locate in the. area. ·

Organizational Structure Every association was formed as a private, non-profit organization. Unlike the others, however, Santa Monica is not a Business Improvement District. Every association has a full-time director.

The size of each association's board of directors ranges widely, from nine (9) to thirty-three (33) members. However, the directors with the largyr boards reflected on the. difficulties associated with having so many board members and a preference for a smaller board .

•r

6 District Comparison Chart ·

City Organization Annual Budget Services Provided Type of BID Comments Population Assessment Portion (Cost) Assessment # of Property Owners Hampton, VA Coliseum Central BID, $272,000 Salaries-$80,845 Additional property tax The District and the city have each budgeted 135,000 Inc. Administration-$37, 100 surcharge based on $50,000 to fund the creati~n of a strategic r - February, 1996 $136,000 from assessment District Development & property value. plan for the District. 15 member board $136,000 match from City Services $45,000 . '\ > Marketing $31,500 " 1800 acres following Strategic Plan $50,000 • major transportation . corridor 1 . Hollywood,~ Hollywood E~tertainment $600,000 Security $300,000 Additional property tax Emphasis is on "clean and safe" issues. ' CA District Maintenance $80,000 surcharge based.on There is a lesser benefit zone charge for Established Sept., 1996 · 41 Parcels along 6 blocks Administration frontage, property size, those properties that don't front

Studio City is"the gateway to the San Fernando Valley and has a rich history of Spanish and early California culture in addition to its role in the history and development of filmmaking. The Campo de Cahuenga op Lankershim Boulevard is located at the site of the signing of the 184 7 Treaty ofCahuenga that ceded Alta California to the Americans. In-1915 the area later known as Studio,City was annexed to the City of Los Angeles with water assured it by the recent opening · of the Owens River aqueduct. Studio City as a separate ~ommunity does not seem to have retained the names of early residents except for'the moviemaker Mack Sennett who established his studio in 1913. Sennett made silent movies at a site approximately located at intersection of Laurel Canyon and Ventura Boulevards. He made movi"es there until 1928- when "talkies" c.ame to the forefront.. It is possible . that Sennett and his studio were responsible for the name of the community.

The Carpenter Avenue School is known to have been in operation in the 1920's and there was . ~ "'-"' "company housing" (probably for the studio) along Pacoima A venue, which is now known as Laurel Canyon Boulevard. Local resid~nts apparently raised greyhounds near Moorpark arid Whitsett Avenues. Throughout the 1920's, residents walked to the Town ofLankershim, (whose name was changed to North Hollywood in 1927 when it voted to be annexed to the City of Los Angeles), for a Sunday movie.

Republic Pictures bought the studio from Sennett in 1933,and operated it for many years, produci~g some of the films for wlµch Republic is best remembered. Today, the property known as CBS Studio Center is owned and operated by CBS who purchased it from ·Republic in 1963. ~ Many of the surrounding businesses continue to relate to the needs of the movie and television production in.the area. Throughout the community, flower shops,jewelers, restaurants, and copy stores have clientele whose names. and faces ofte~ appear on both the big and small screen.

'D!e commercial corridor was built-out during the 1930's. A few strip commercial centers have been constructed in the last two decades replacing older facilities. As with the residential community, the absence of large tracts ofvacant·land which are found in the more agricultural parts of the Valley has kept the'Studi9 City Village free of shopping malls, allowing customers to develop and enjoy personal .. relationships with the local shopkeepers. The business mix continues to emphasize retail and small service businesses along with awide variety of restaurants.

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' 8 A. History of CBS Studio Center (1928 to 1996)

Mack Sennett, "The King of Comedy," came to the San Fernando Valley in 1928, where he built , a movie studio that gave the surrounding area a _name - "Studio City." He filmed his famous comed_ies in Studio City, introducing such famous comedians as Mabel Norman, Ben Trupin, Charlie Chaplin,,Slim Summerville and W.C. Fields.

By 1933, the foreclosures of the Great Depression forced'the Mack Sennett Studio into bankruptcy. It became a rental studio for independent producers. Mascot Pictures became its principal te~ant an~ f~r the next two years the studio was known as Mascot Studios.

In 1935, when Mascot Pictures, Consolidated Film Industries and Monogram Pictures joined with several independent producers to form Republic Pictures Corporation, a new name appeared over the main gate on Radford A venue - REPUBLIC STUDIOS.

By-1940,Republic was recognized as one of the major studios. Some of the stars that worked at Repubiic include John Wayne, Vaughn Monroe, Barbara Stanwyck, Roy Rodgers, Gene Autry, Roy Calhoun, Ward Bond, Joan Crawford and many others. With the marked decline in theater box office receipts, the management of Republic Productions opened its facilities to outside _producers. Revue Productions, Jack Webb and Mark VII Productions and Four-Star Productions. CBS, NBC, and ABC sponsored production companies.

In 1963, the CBS Television N~twork entered into an agreement with Republic Studio s whereby CBS would become the major lessee of the studio. In May of 1963, the CBS Television Network took over the Republic Studio and renamed the facility CBS Studio Center. In April of 1967, CBS purchased the studio. ·

Iri 1982, CBS and 20th Century Fox Film Corporation: formed a joint venture. For the first time in almost twenty years, a new sign appeared on the main gate - CBS/FOX Studios.

~ In December 1984, 20th Century Fox sold its interest in the Studio to MTM Enterprises. On the - . first working day of 1995, the CBS/MTM StQdios sign went up at the main gate. The studio continued to produce top rated television series, movi~s for television and theatrical films.

On March 17, 1992, CBS acquired MTM' s half intere~t in the lot and for the ~econd time in almost thirty years, the name CBS Studio Center went up over the front gate and remains there today.

Currently, CBS Studio Center is the largest property'owner and the largest employer in Studio City. Upon formation of the Management District, the Center will be its largest single financial contributor.

9 j

B. Recent Events - . Now, Studio City businesses and property owners are focused on improving the commercial area,jn~JJJ~j.Qg.th~J~ITT.9J.th~Jm~im~§l.~~~ to make tb~m. a magnet for additional customers and visitors.

Identified by property and business owners as both a strength and a weakne_ss is the fact that Ventura Boulevard, a major transportation corridor, bisects and defines the commercial corridor. This major thoroughfare carries thousands of cars through Studio City every day. Although this. increases the number of visitors to adjacent businesses, some do.not stop in Studio City. To the outside visitor, it is'difficult to distinguish Studio City and its amenities from the other communities along Ventura Boulevard. Part of the current SCIA effort is an attempt to distinguish Studio City and make it one of the most attractive communities in the greater Los Angeles area._ This Management District Plan, and the creation of a unified organization with a secure funding mechanism, provides another critical step"in achieving the vision developed by Studio City business and property owners.

The Studio City Improvement Association (SCIA) incorporated in 1996 and has taken a leadership role in recent efforts to revitalize the commercial core. SCIA is responsible for . ' retaining Citygate Associates an?· Downtown Resources to assist with the revitalization efforts. SCIA's mission is to protect investments in the area and provide a clean, safe, and friendly business and civic core area.

Th,e proposed Im.~.r.<;.Y.i.~~g Management District Plan will provjde new parking, security, maintenance, marketing and promotion services above and beyond those currently provided by ' . th~ city of Los Angel es. Tb.<;. -~-~.lA. w.iJJ. ~J.~st ~~P.Jm:~ .th~ .P.Q§l.~jl>.i.UlY. gf J~P.axin&. n.~~- ~J.l.<;.Y.~. w.1~ §l.~~k.fumHmif9.r.:tm9.<;Tgrn:im.<.iIP£.MtW.ti~~--i.o..th~.ij.lD., Working together, SCIA, Citygate Associates, an~ Downtown Resources prepared this Management District Plan.

C. ··Meetings with SCIA, Property Owners, ~ Stakeholders

1. Initial Meetings with SCIA

In 'the fall of 1996, the Board of Directors of SCIA met with Citygate Associates and Downtown Resources to explore a Management District in Studio City. In several meetings, SCIA and its consultants discussed the benefits of Management Districts and the effort necessary to create one in Studio City. Further meetings.were held with representatives from the local City Council Offices and other representatives from the City of Los Angeles.

2. Meetings with Property Owners a(!d Other Stakeholders

On October 3, 1996, a "Kick-off Meeting" was held to appraise community.on the feasibility of establishing a Management District. The meeting was well attended by approximately fifty (50) commercial property owners, business owners, and government officials and residents.

' 10 . ~·

In December, 1996, and January, 1997, a number of Focus Group meetings were held with property owners, business owners, Chamber of.Commerce representatives, and other stakeholders. The attendees represented both large and small properties in Studio City and accounted for over 50% of the assessed value of properties in the commercial core. In January and February 1997, a number of additional individual meetings were held to further refine the · needs and desires of property owners. and business owners in Studio City.

The purpose of the Focus Group meetings and the individual meetings was to present information on Management Districts, and elicit property owners' and business owners' interests and/or concerns about. Studio City. The collection of.information included. surveys and discussions of business issues.

> , In all of these Groups, parking was identified as the highest priorify. When asked how limited resources should be allocated, most property owners and business.owner groups selected parking development, management and improvement. Several respondents also suggested that parking s~curity, tree maintenance. and trash removal we~e important service c<;msiderations. . ' A smaller number o_f business members and other stakeholders responded thafthey would dedicate resources to promotional activities and other ongoing maintenance needs 'such as alley improvements and sidewalk cleaning. ! VI. MANAGEMENT DISTRICT BOUNDARIES 'j . , The Studio City,,Management pistrict will initially deliver services within a mile-long area of · the .Y entura Boulevard corridor. Because of the scope and nature of the· District and services to be provided, contiguous properties on Ventura Place, Laurel Canyon Boulevard, Radford A venue, Ventura Court, and other, select streets have also been included within the proposed District. The service area includes approximately 164 properties., The boundaries of the , Management District include the core commercial district of Studio City._ Specifically the boundaries inc.lude properties along Ventura Boulevard between Carpenter and Rhocles A venues and also include business properties on major cross streets between these two majm: East'.-West boundaries. Please refer to the map of the District on Page 12 for the specific ' '\ limits. Also, please see pages 18 through 20 for the specific assessment formula.bases on a combination of street front footage and lot square ·footage .

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/flapped By: DEPARTMENT OF CITY PLANNING - OIS DMSION Ordinance 172584 ("ZONE" relera to 81D zone, only) Council File 96-0610-S1 VII. S,ERVICE PLAN

A. History of Establishing the Service Plan

Property owners in Studio City have been. concerned about the need for,additional. parking in the area for over forty ( 40) years. In addition, there is a demand for supplemental maintenance ;:imJ ~U~Y..imp.i:m~~m~nl in the area. City services and efforts in these areas have been welcomed, but limited resources have not allowed for a more comprehensive ·approach to managing the commercial area.

In 1994, Governor Wilson signed AB 3754 (Caldera) establishing the Property and·Business Improvement District Law of 1994. This new State Law created a mechanism for property owners to join forces and improve their commercial districts. SCIA seized the opportunity to utilize this new tool !O provide efficient supplemental services in a cost-effective manner. The following Service Plan details the nature and extent of the services proposed and provides an itemized budget.

B. Studio City Management District Service Plan·

The Studio City Management District Service Plan provides for parking management, ;JJJ.c;y repaving,.,parking security, tree trimming, trash & debris collection, sidewalk cleaning, additional trash receptacles, and business advocacy services above and beyond those currently provided by the City of Los Angeles. Existing City services will remain intact pursuant to a "Base Levels of .Service" policy discussed n Section IX of this doc~ment.

Management District service "levels will vary from sup-area to sub-area due to a varying demand. All benefits provided will be based on the amount paid into the District .. For a more detailed discussion of these demands, please see Page 18; Sub a.2, "Determination of Benefit Areas." Program d~scription and budgets of proposed Management District parking, security, maintenance, business advocacy, and administrative services are provided in the following pages. . The first step in preparing the Service Plan was to identify the existing ''baseline" level of services provided by the City of Los Angeles. In order to identify the aspects of Studio City that needed additional services; several community Focus Group meetings were conducted. In addition, numerous meetings were held with City'ofLos Angeles staff, property owners, merchants and residents. Based on the information and opinions collected during this process, service priorities were identified. To compliment this process, a district comparison survey was conducted to learn of programs and strategies used by similarly situated commercial areas. The comparison survey was also useful in estimating service costs. The information from each step of this process was integrated and this Service Plan was developed. The following are some key ~spects of the Service Plan budget:

13 ~· The service Plan Budget provides for a Parking [email protected]~y Repaving & Maintenance Program. This program will promote the construction of 40q to 600 new parking spaces. It will also include evaluation of current parking and. condition. of alleys, the development of a parking management plan, the retention of professional services in an office of parking management, application for Federal, State, and local government moneys for improved parking and initiatives to optimize existing parking.

~ A parking security program will be instituted to service a number of functions. This program will increase awareness of security efforts, coordinated existing property owner security programs, and act as the "eyes and ears" for the Los 'Angeles Police Department.

~ A maintenance program wi,ll keep Studio City clean. Highly visible personnel will be on the streets removing trash, graffiti, and other litter One hundred (100) additional tr~h receptacles will be purchases and installed. In addition, the Management District will provide' sidewalk cleanin~, tree trimming, and trash/debris removal.

~ A series of promotional even.ts will be held in Studio City. Allowing for events in the summer and around the holidays, these efforts will bring new shoppers and visitors to Studio City. By utilizing sponsorships and teaming with other organizations, such as the Chamber of Coil11Jlerce, these events should be provided at a minimum co.st to the Management District.

1. Parking Development @d.AU~Y..R~.P.~Y.ing.~.M~inl~n@~~' Program The Plan calls for an aggressive Parking Development Program. This Program will include professional parking management support. Also included will be the completion of grant applications coupled with advocacy to ensure that Studio City receives its fair share of Federal, State, and local government funds as well as private grants for additional parking. In addition, a thorough analysis of the current parking situatio}l·will be completed .. After the analysis, a Parking Management Plan will be developed. From this Plan, additional funding sources including grants and other traditio,nal assessment districts may.be utilized to construct additional parking spaces. The existing parking spaces will be optimized to improve the parking situation , l with ,the least possible expens,e to the property owners and business owners in the area.

The Plan.will also.evaluate.the.conditions 9ftht;.alleys.in the District... Upon review_. the.SCIA ., will determine. whether it.is .feasibl~ to .repave. the. alleys.

2. Parking Security Modeled after other successful Management Districts throughout the United States, the security program's goal is to support the Los Angeles Police Department and property owners in crime ,prevention efforts while offering a customer service orientation'to Studio City pedestrians. The 'p,rogram will assist in the prevention of break-ins, automobile-related crimes, and generally qisruptive street elements. In addition to providing enhanced security, personnel will be trained on Studio City amenities in order ·to direct pedestrians to civic, shopping, and business destinations, and will be informed on prom9tions and events to encourage public participation.

14 \,

3. Business and Commercial Promotion The new Management District will operate a new unified advocacy and marketing program that will work in collaboration with !he businesses withiq the District. It is the intent of this program to allow the public to view the area as a single destination with a rich collec"tion of attractions, events, and services. These programs will include marketing, promotions and business advocacy. Goals ofthis program include increased customer traffic, sales, and property values.

Schools Program: One new program to be· implemented by the PBID ~ill be a formal partnership between the local schools and local businesses. The PBID will pay up to $10,000 per school per year in exchange for customer receipts that demonstrate local shopping. The program will attract parents of school children to shop locally. It also aids our schools. The schools tobe -.affected are Carpenter Avenue Elementary School and Walter Reed Middle School.,

4. Business and Commercial Property Advocacy The new Management District ~II retain professional representation to advan9e Studio 'City property and business interests by speaking with a ·credible, clear, and unifies voice.

5. Maintenance New M~agement District maintenance services will consolidate and increase the frequency of tree trimming, alley, sidewalk, and litter removal servjces that are currently delivered. . Maintenance Personnel: Maintenance personnel will collect and remove litter, refuse and debris from the sidewalks on a weekly basis. Trash will be collected throughout the area.,

' Tree Trimming and Maintenance: Trees will be tr_immed and well-maintained to ensure that businesses are visible and that the business environment is free from trash and debris_caused by falling limbs and leaves.

• Sidewalk Cleaning: Sidewalks will be pressure w~hed on a schedule set by the SCIA.

15 '' C. Service Plan Budget

A Service Plan budget has been developed by the SCIA to deliver service levels needed in ~ach· area. New services are based upon the following allocation of Management District revenues:

~ Parkiag De·,elopmeftt plus Seeurity 48% of aew ser,riees ~ Maiaternmee 3 3. I% of aew serviees ~ Administr-atioa 1s:s% ofaew serviees ~ Marketiag and Promotioa 8.7% ofae·.v serviees

» Parking Development and Alley Repaving & Maint. 22.3% of services » Parking Security & Maintenance ' 17.4% of services » Streetscape & Maintenance 33.1 % of services » Schools & Marketing 8. 7% of services » Administration 18.5% of services

Administration costs are estimated at 18.5% of th~ total budget. Administrative costs for similar management districts throughout the nation range from 15% to 33%. Annual Service Plans and budgets will be developed and approved by the Advisory Board (see description of the Advisory Board on Page 24.) Please see the budget exhibit on the following page. for more detailed information. If any part of budget is dete~ined to be invalid, the funds shall be allocated to the remaining budget categories.

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16 Stu~io City Improvement Asso·ciation

Current Arµiual ·Budget

Parking Development $64,900 Parking Security & Maintenance $50,000 Trash/Debris Collection $50,000 Streetscape Maintenance $25,000 Sidewalk Cleaning $20,000 Schools Marketing $25,000 Administration $53,006

Current Total Annual 'Budget, $287,006 Proposed Annual Budget

Parking Development and Alley Repaving & Maint. $64,000 Parking Security & Maintenance . $50,000 Streetscape & Maintenance $95,009

~ - ·Schools & Marketing $25,000 ' Administration ,$53,006

Proposed Total Annual Budget $287,006

...

. ..- VIII. ENGINEER'S REPORT

1. Base Formula

Property owners, merchants, and other Studio City stakeholders have emphasized that an assessment f(?rmula for the proposed· Management District be fair, balanced and commensurate with benefits received. ,.

Each property owner will pay based on benefit received. The variables used for the base formula are lot front footage and gross lot square footage. This front footage is a direct measure of certain services to be provided to the parcels. Lot square footage is relevant to the lp.ghest and best use of a property and will reflect the long-term value implications o.f the Management District. .

Based upon property location and benefits received, annual assessments on property located in Zone 1 will be a combination of $0.039 (3.9 cents) P,er square foot ofland, and will be $21.38 per front foot on Ventura Bm~levard. Fro,ntage on other streets in Zone 1 will be assessed at $6.41 per-front foot. Annual assessments on property located in Zon'e 2 will be a combination of $0.029 (2.9 cents) per square foot of land and $3 .2 per foot of street frontage. Please note that all multipliers in this paragraph are carried only to the second decimal point. •

For example, a parcel in Zone 1 with 100 feet.of frontage on Ventura B~ulev'ard and 12,500 square feet 9f parcel area would pay $2,625.50 per ye~. ((100x21.38)·+ (12,500x0.039)) = 2, 625.50 (For further details on the specific formula, please·see Page 20.) If you would like more information about your property assessment, please call Citygate Associates at (626) 355-0041.

Zone I 'properties that have Ventura Boulevard .frontage limited to orie side of the street shall be assessed as "other streets" frontage in order to recognize the lower level of benefits accruing as a result of this single sided configuration. i • - The improvements that are.p;ovided by the District such as parking improvements, security; marketing -and District advocacy have no direct benefit on Los Angeles County Flood Control district properties. It is hereby recognized that all public properties'within the District dedicated to flood control purposes receive no benefit from the District and' therefore shall not be assessed.

2. Determination of Beriefit Areas

New parking, maintenance, security, and marketing and promotion services are anticipated throughout the Management District. Properties fronting on·ventura Boulevard will receiv1r,the greatest benefit from the parking services. In addition, these properties will receive a greater frequency of maintenance and security services. As a result, these properties fronting along Ventura Boulevard have been identified as Zone 1.

18 , AlJ other properties within the District, those'properties that do not front on Ventura Boulevard, have been identified as Zone 2. These secondary streets require less service and t4erefore are assessed at a lower rate. Zone 2 properties will receive benefit from all of the servi.ces provided but to a lesser extent than those properties in Zone 1. Each of the se!"Vices has been assigned a relative weight ofbenefifand assessmentf have been determined based on this relative benefit.

3. 501©(3) Exemption and Government-Owned Property

Properties owned by charitable tax.:.exempt organizations qualify for a reduction in assessments in proportiop to the real property tax ~xemption currently applied. The assessment policy on 501© (3) organizations is provide~ on Page 22.

Under "The Right to Vote on Taxes Act" (also'known as Proposition 218) all public properties are required to pay assessments unless 'they can demonstrate by clear and convincing evidence that their property does not receive benefit: It has been proposed that the City of Los Angeles pay its "fair share" of all assessment.

4. Assessment Notice

An Assessment Notice will be sent to owners of each property in the Management District. The Assessment Notice provides an estimated assessment based upon the lot front 'footage and lot square footage of each individual property. The final individual assessment for any particular prop(?rty 'may change, up or down; if the lot front footage or lot square footage factor differs from the data available through the Los Angeles County Assessors filer as found on the Assessment Notice. A list of properties to be included in the Management District is provided within Appendix 2.

B. Time arid Manner,. for Collecting Assessments

As provided by State Law, the Studio City Management District assessment will appear~ a separate line item·on annual Property Tax bills prepared by the County of Los Angeles. Property tax bills are generally distributed in the fall, and payment is expected by lump sum or installment. The County of Los Angeles shall distribute funds collected to the'City of Los Angeles and then to the SCIA pursuant to the authorization of this Plan. Existing laws for enforcement and appeal of Property T~es apply to the Management District assessments.

The above chart reflects the derivation of assessments for each zone and parcel within the Studio City Management District. Because most services are street-base~ services, street frontage is calculated at two-thirds weight and lot square footage is calculat~d at one-third weight. The front footage and parcel square footage charges in Zone 2 are calculated at a rate of about fifty percent (50%) of those in Zone 1 which reflects the fact that more services are provided in Zone 1. Similarly, 'street front footage on streets other than Ventura Boulevard is assessed at about thirty percent' (30%) of the rate of the ~~jor streets.

,•

19 Studio City Revised Assessment (May,; 1998)

Properties Frontage Lot ; Ventura Blvd. Other Assessment . ' ' Zone 1

Private Sector 130 6,362 4,012 1,395,728 . $216,169.87 Public Sector 0 t, 0 0 0 ' ,/ .$0.00 cost per foot 21.38 . 6.41 0.039 Sub-Total 130 6,362 4,012 1,395,728 $1,069.02 216,169.87 '

- '• Zone2

t Pri vat~ Sector 31 0 3,083 1,915,677 $65,420.23 l , Public '.Sector' 3 0 0 149,902 $4,347.16 Cost per foot 10.70 3.20 ,0.029 r'

Sub-Total 34 0 \ 3,083 2,065,579 $69,767.39

., !

Total 164 6,362 7,095 3,461,307 $287,006.28 '

The above chart reflects the derivation of ass~ssme_nts for each zone,and parcel within the Studio City Management District. Because most services are street-bases services, street frontage is calculated at two-thirds weight and lot square footage is calculateo at one-third weight. The' front footage and parcel square footage charges in Zone 2 are calculated at a rate of about fifty percent ( 50%) of those in Zone 1 which reflects the fact that more se~ices are provided in Zone 1. Similarly, street front footage on streets.other than Ventura Boulevard is assessed at about thirty percent (30%) of the rate of the major S4°eets.

20 IX. CONTINUATION OF CITY SERVICES

A. Citywide Base Levels of Service Policy

Throughout the process of establishing the ·studio City Management District, busine'ss and property owners have voiced concerns that the City of Los Angeles maintain existing services at verifiable "baseline" service level~. A formal base levels of service policy ensures that existing City services ar~ enhanced, not replaced, by new Management District services. '

B. "City Council Resolution

The SCIA has requested that the Los Angeles City Council adopt a Resolution committing the City to establish and maintain base levels of service within the Management' Districts. The .policy states that "basic service levels" provided to the area must be paid for by the general City I ' revenues, and not subsidized by revenue which the Management District generates for enhanced and supplemented·levels of service.

The policy allows for adjustments in the "basic service levels" comin.ensurate with changes in the City's overall financial condition. Citywide service reductions can trigger a proportionate reduction of base levels of service within a ~anagement District.

A draft City of Los Angeles Resolution establishing this policy and an estimate.of current services is provided in Appendix 3.

Consistent with this propos~d City policy, Stu~io City's base levels of service will be quantified 'in an "area specific current services agreement" between the City of Los Angeles and the Management District.

r 21 ..

X. MANAGEMENT DISTRICT RULE AND REGULATIONS . ' Pursuant to the Property and Business .Improvement Law of 1994, a Management District may establish rules and regulations that uniquely apply to the District. Two initial rules and regulations are to be employed by the Studio City Management District:

A. . Assessment Policy on 501 ©(3) Organizations

An owner of real property located within the Property and Business Improvement District may reduce the amount of the assessment to be levied if all of the following con~itions are met:

I. The property owner is a non-profit corporation that that obtained federal tax exemption under Internal Revenue Code Section 501 © (3) or California franchise tax exemption under Revenue and Taxation Code Section 23701k. 2. The class or category of real property is exempt, 'in whole or in part, from real property taxation'. . 3. The property owner makes the request in writing to the County 'Assessor, accompanied by documentation of the tax-exempt status of the property owner and the class or category of real property. ' 4. The County Assessor is in receipt of the request and accompanying documentation no later than thirty (30) days from the date that the Assessor's office mails the Notice of Assessment. r

If alJ of these conditions are met, the amount of the assessment to be levied shall be reduced in proportion to the real property tax exemption applied to the class or category of real property.

B. Competitive Bidding

Following the formation of the Management District, the SCIA Board of Directors shall develop a policy for competitive bidding. '(he policy will aim to maximize service quality, efficiency, and cost effectiveness.

·~

22 . ' .,.

XI., PROPOSED IMPLEMENTATION TIMETABLE . ' The Studio City Management District is expected to be approved in January 1999 and funded by December 1999. In order to meet these goals, the following timetable must be followed:

DATE ACTIVITY

May 13, 1998 Initiat~ petition drive.

May through October Collect petitions signed by property owners

November City Council adopts ~esolution of Intention to form the Studio City Property and Business Improvement District.

December Notice of Public Meeting and Hearing is mailed. N~~ice of Public Meeting is published. Proposition 218 Ballot is mailed.

' January 1999 Public Meeting ·on Studio City PBID is held before the Los Angeles City Council. . January 1999 Public Hearing is held on Studio City PBID. Los Angeles •· City Council adopts Ordinance establishing the District.

... · September End of sixty (60) Day period during which a public hearing must be held to consider establishment of the Studio City P~ID. . · September City Clerk .submits PBID assessment information on 1 magnetic tape to the County Assessor.

SCIA Board of Directors prepares final implementation plans. The secured tax roH and bills are printed. Tax bills are mailed. First installment property tax bill including PBID ass,essment due. Studio City PBID begins operations.

Pursuant to State Law, the Studio City M~agement District will have a defined life. The life of the Management District is set at five (5) years. In order to continue to Management District for another set term, the preceding petition and public hearing process must be repeated. ' -

·~

I 23 t'

XII. DISTRICT GOVERNANCE

A. Studio City Improvement Association

The Studio City Improvement Association (SCIA) 'Yill be responsible for the day-to.:day op~rations of the Management District. As previously described, 'SCIA has.initiated several efforts to improve the core commercial area and will continue its effort~ with the establishment . of the new Management 'District. Currently, there are several separate functions and activities that are .existing or proposed for the commercial area. We recommend that commercial improvement initiatives be brought under' one pfivate sector (property and business) umbrella organization - SCIA.

B. Advisory Board ,J

The ultimate management structure will.be adopted by the Studio City)mprovement Association and will include an Ad"'.isory Board appointed by the City Council. The Management District budget and assessments will be set by the Management District Advisory Board. .This Advisory Board will service in the same capacity as the "advisory Board" described in Chapter 3, section 36631 ofthe'State Law. ("The Property and Business Improvement District Law of 1994 is provided in Appendix I.")

Members of the Advisory Board will be nominated by the SCIA, and, pursuant to the State Law, appointed by the Los Angeles City Council. A mix of large and small property owners will be souwit to comprise the Advisory .Boar( The Advisory Board will develop annu~l Service Plan reports, including budgets, and monitor service de,ivery.

STUDIO CITY IMPROVEMENT ASSOCIATION BOARD OF DIRECTORS

Robert Kayyem (President), Property Owner Art Ginsburg, Art's Delicatessen J~hn Nelson, Past President, Chamber of Commerce Sondra Frohlich, Former Executive Director, 'Cha.giber of Commerce Alfredo Annino, Alfredo Annino Construction . florence Blecher; Cahuenga Pass Property Owners' Association Greg Houge, Public Storage, Inc. • Alex Moradi, Property Owner· Allen Ravert, Past President, Chamber of Commerce. Berny Thorsch, Studi~ City Camera E~change Leonard Jay Totta, Home Savings of America ·' Tom Von Der Ahe, Property Owner Polly Ward, Ventura/ Cahuenga Boulevard Plan Review Board Carla Whalen,,CBS Studio Center · Ray Wolkoff, Flask Liquor

24 Appendix 1: AB 3 7 54 Property and Business Improvement Law of 1994

'•

,.. j '

25 p.01 0 8 - 70:21 . SON '\ PM M•. ·-· EL BIL FEB - 1 sJ/~ '003 • 0_5:-.,...-.. ,-1,,:•1 •1 --

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D2_-l~1'1 f-fr5 - e-{r,{o3 CITY OF Los ANGELES CALIFORNlA

J•.. c1~.. ,l,',;,"V1~~t

'1. .- •' _ i ,·R

KAAEN t.- KAIJ'AYAN l)N!IIOk MQ,D · JAMES K HAHN MAYOR DECLARATION OF PROTEST AGAINST BUS\NESS IMPROVEMENT DISTRICT

·)!.iRSUANTTO CALIFORNIA STREETS ANO HIGHWAYS COOE1 SEC. 36500 AND 36600 1 Ei SEQ. AND ClTY ATTORNEY REPORT R95-010l

1 STUDIO· CITY B·USINESS .IMPROVEMENT DISfRICT 1"13" t I~. , ; ,. '"Ir,•; h,.1,"t·

· ~~·;~r:; r·'.rest the CONTINUED OPERATlON of the Business Improvement District listed abOYe. I am QDPOl8d to 1he ::o'"::·'l::? .:::r~tion oftha Oltrictforthefdmtg reata\(1):

· 1'.0STLY, NOT EFFECTIVE A.ND BURDENSOME ON BUSINESS OPERATOR ,

..... 1:ert, r~s · \ ar" the owner of the business or property llsted belrm. \ am aperson engaged i, abus\ness lega\ly tensed ·Jtt ~·-. t \ of Los Angeles. or the owner of rea>rd of real propertv as shown on the currant l.oB Angele& Coun~ c,,;se~sv '.11 rel\, and 1he buiine&S or property is now located or operating within the boundaries of the buslntls 1~~ ··:· :1-:,~!·· ·11jistrtct listed abo• Ihave read and undntand this Dedarallon of Pnmll in its entirety. 12304 Ventura Blvd., Studio City, C

"l"'Jt,' .._ . .._ __ • ...,.., '"'t;.1' 1,:·',r.1·rqp C • \\Hy .. Your s\nature Vct'W'UJ ,.. !. Datt ,.., ,'ii_/.'.:::: J i, . I ' :,. •: ·" means an ~ and blign c:orpcntlons, asllOCiaba, syndicates, joi1t llock ~las, va~·, ,hips of every kind, joint Vsdul!S, clllbs, Mastaclllselts business or common law trusa, 80Clltlae and ··· ..1 \ duals engaged in any business as defined herein, In Iha City of Los Angeles. , · ·;. ,,Jayed in a business' meena lhe condudlng, opemiing, managl,v or canying on ola busin1111, whllhar done a·; Gwn9r or by means of an officer, agent, manager, empk,Jee, servant or lessee of any of them. 3t.s,ne1ses not legat, licansed llilh Ille City of Los Mgeles, as well as any buaineaa or prgparty iocafld Glillde :! !.":, boundaries of the proposed district are not ellgfble to submit a protest petit1Dt1 and any petition so -~t.~·- 1t'.·~d wlll be considered invalid.

.. Return the completed form to: Ofb of the City Citric, CouncH and Public Service, ONision, City Haff, Room 395, 200 North Spring ht Los Angeles, CA 90012 - or!JI the form to(~3J 978·10411

BELOW ITEMS FOR CITY CLERK UIE ONLY

VALUE · - · - ." .. · ~- C.RK DATE ~OflM s,,s 1,&31.FEV.10,01 ,~

ITEM NO. ( )

02-2699 - ORDINANCE relative to adopting the modifications to the Management District CD 2 Plan of the Studio City Business Improvement District.

Recommendation for Council action:

. ' PRESENT and ADOPT accompanying Ordinance adopting the modifications to the Management District Plan of the Studio City Busiriess Improvement District.

Fiscal Impact Statement: Direct costs associated with Departmental administrative expenses of the Studio City BID will be recovered from the assessments collected. There are no City-owned properties within the BID. Therefore, there is no impact on the General Fund.

(Pursuant to Council adoption of Ordinance of Intention on Janu?ry 21, 2003.) > It· rv OF Los ANGELE · J. MICHAEL CAREY ' Office of the City Clerk CALIFORNIA CITY CLERK Council and Public Services FRANK T. MARTINEZ Room 395, City Hall Executive Officer Los Angeles, CA 90012 Council File Information - (213) 978-1043 General Inforrn11.tion - (213) 978-1133 When malting inquiries Fax: (213) 978-1040 relative to this matter refer to File No. HELEN GINSBURG _JAMES K. HAHN Chief, Council and Public Services Division 02-2699 MAYOR

CD 2

January 27, 2003

Chief Legislative Analyst Off~ce of Finance City Attorney Treasurer Controller, Room 300 City Clerk, Executive Office Accounting Division, F & A cc: Adminis.trative Services Division Disbursement Di vision ,· ,..--; 1 • 1; Special Assessment Unit Councilmember Greuel /~. \//.... ·8.ity Aclministrative Officer 6! /'t,,.,.,, t/'ttt,:;,-,l ·@4',t.,

RE: PROPERTY-BASED STUDIO CITY BUSINESS IMPROVEMENT DISTRICT MODIFICATIONS TO THE MANAGEMENT DISTRICT PLAN

At the meeting of ~he Cou~cil held January 14, 2003, the following action was taken:

Ordinance adopted ...... ' ...... ·~~1~-~2~1:;_-~0~3=--- Motion adopted to approve communication recommendation(s) ..... ·---=X~-~ To the Mayor FORTHWITH ...... ' ...... ·-~-"X""-~~ Ordinance Number ...... __1_7_5~0_5_8 __ Publication date ...... ·-~1~-~2~9~--0~3=--- Effective date ...... ··-~3~-~1:;_-~0~3=--- Mayor approved ...... ·.. · ...... ·-~1~-~2~3~--0~3~- Set for Hearing ...... -~2~-~1~8:;_-_0~3=---

~~.,r<,..-~ .. ~-~ ;._ -~: .':';~.- ~

,, ' ( "...... !-·' ,, City Clerk jr

AN EQUAL EMPLOYMENT OPPORTUNITY - AFFIRMATIVE ACTION EMPLOYER ,f RECEIVED f"!TV r'! rDll'~ C)~:r!('I= Mayor's Time Stamp TIME LIMIT FILES City Cle9;;,.Jll~s..1!11":J..'me· Sta~ ORDINANCES 20J3 JAN 2 I PM 2: 17 ·, RECEIVED CiTY CLERI< FORTHWITH BY__ _ "03 JAN 21 P2 :1 8

DEPUTY MAYOR

COUNCIL FILE NUMBER -~0~2~-2~6~9~9=----- COUNCIL DISTRICT ~I:.....,.,-.._----:2:..---- JA,Ja l ~A COUNCIL APPROVAL DATE JANUARY 21 1 2003 LAST DAY FOR MAYOR TO ACT______...::c~:,e,'IJ"li!~I---

ORDINANCE TYPE: _X_ Ord of Intent __ Zoning Personnel General

_ Improvement LAMC LAAC CU or Var Appeals - CPC No ______~

SUBJECT MATTER: ANNOUNCING THE CITY'S INTENT TO MAKE THE PROPOSED MODIFICATIONS TO THE STUDIO CITY BUSINESS IMPROVEMENT DISTRICT MANAGEMENT DISTRICT PLAN -QJ "-l E3 C) ...., ::::; APPROVED DISAPPROVED '-< <_ --<: :?,,.. ,s( -< <: ~"l =o PLANNING COMMISSION n1n-i i 0 w :::0 C) r- "' ;"' rn rn <==== CITY ENGINEER .~I =o .....::g co·--m X 00 CITY ATTORNEY _x_ ':Y -q ~I :D ~I w <..-:) CITY ADMINISTRATIVE OFFICER w rn OTHER: ______

UAN 2 3 ZQQ3 . \. 1~~1 ~ DATE OF ,MAYO.ly~DEEMED APPROVED OR *VETO: ·..,r.," ·"' \(.J.,.f£ *VETOED ORDINANCES-MOST BE ACCOMPANIED WITH OBJECTIONS IN WRITING PURSUANT TO CHARTER SEC. 2SO(b) (c)

(CITY CLERK USE ONLY PLEASE DO NOT WRITE BELOW THIS LINE) DATE RECEIVED FROM MAYOR JAN 2 3 200l ORDINANCE NO. 1. 7 5 0 5 8

DATE PUBLISHED JAN 2 9 2ooa· -- DATE POSTED------EFFECTIVE DATE__ lMR__ 0_1_2_0..;,_ql_, __

ORD OF INTENT: HEARING DATE ------ASSESSMENT CONFIRMATION------

ORDINANCE FOR DISTRIBUTION: Yes [] No [X]

calagend\022699.0RD ORDINANCE N0 .. _....;;;;1=-7-=--=-5 ...... Q .....fi ..... 8....__

An Ordinance of Intention of the City of Los Angeles declaring its intention to modify the budget section of the Management District Plan for the Studio City Business Improvement District ( the "District") ..

WHEREAS, the City Council on May 4, 1999 adopted ordinance 172,584 which created and established the Studio City Business Improvement District; and,

WHEREAS, pursuant to Section 36600 et seq. of the California Streets and Highways Code (the "Act") and the City's interim procedure for modifying management district plans of property-based Business improvement Districts (CF 02- 0941 ), City Council may, upon written request of the District, make modifications to the management district plan; and,

WHEREAS, the Studio City Improvement Association, a nonprofit California corporation, has prepared and filed a revised Management District Plan which includes changes to the budget; and,

WHEREAS, the subject Management District Plan complies with the provisions of Section 36600 et seq of the Act and the City's interim procedure (CF 02-0941 );

THE CITY COUNCIL OF THE CITY OF LOS ANGELES DOES ORDAIN AS FOLLOWS:

Section 1. REVISED MANAGEMENT DISTRICT PLAN. The revised Management District Plan, as prepared by the Studio City Improvement Association and as filed with the City Clerk, including modifications to the budget section, is hereby approved.

Section 2. INTENTION. The City Council hereby declares its intention to modify the budget section of the Management District Plan. A copy of the revised Management District Plan, including a Summary of the proposed modifications to the Management District Plan, is attached hereto as Attachment "1."

Section 3. ~~~LlC ijfARINGS. One public hearing shall be held before the City Council on . =s -~ -: :: at 10:00 a.m., or as soon thereafter as this matter may be heard, in the Council Chambers in Room 340 at City Hall, 200 North Spring Street, Los Angeles, California 90012. At this hearing the City Council will consider adoption of the Ordinance modifying the Management District Plan: At this hearing the City Council will also hear all persons for or against the proposed modifications to the Management District Plan.

Section 4. PROTESTS. At the public hearing, the City Council shall hear and consider all protests against the revised Management District Plan, including the modification to the budget section. A protest may be made orally or in writing by any interested person. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made.

Every written protest shall be filed with the City Clerk prior to or during the public hearing. The City Council may waive any irregularity in the form or content of any written protest and at the public hearing may correct minor defects in the proceedings. A written protest may be withdrawn i'n writing at any time prior the conclusion of the public hearing. / Each written protest shall contain a description of the real property in which the property owner subscribing the protest owns. Written protests which do not comply with these requirements shall not be counted in determining a majority protest. Only written protest will be counted to determine whether there is a majority protest.

Written protests can be on a form supplied by the City Clerk (Form SAS 1438). The form may be obtained at the Council and Public Services public counter in Room 395 at City Hall, 200 North Spring Street, Los Angeles, California 90012 or by telephoning (213) 978-1133.

If written protests are received from the owners of real property in the District who pay fifty percent or J . I,

more of the asse::.-... ents that are levied and protests are not""'-· ,drawn so as to reduce the protests to less than fifty percent, the Management District Plan, including the modifications to the budget section will not be revised for a period of one year from the date of the finding of a majority protest by the City Council.

If the majority protest is only against the furnishing of a specified type or types of improvement or activity within the District, those types of improvements or activities shall be eliminated.

Section 5. QUESTIONS OR COMMENTS. Any person having a question or comment regarding the hearing proceedings may telephone (213) 978-1099 [facsimile (213) 978-1130) and state such question or comment to the Deputy City Clerk assigned to answer inquiries regarding the hearing proceedings.

Section 6. NOTICE REQUIREMENT. The City Clerk shall certify to the passage of this Ordinance and shall give notice of the public hearing by causing this Ordinance to be published once in a newspaper of general circulation in the City of Los Angeles not less than seven (7) days before the public hearing.

Section 7. CERTIFICATION. The City Clerk shall certify the passage of this Ordinance of Intention and have it published in accordance with Council policy, either in a daily newspaper circulated in the City of Los Angeles or by posting for ten days in three public places in the City of Los Angeles: one copy on the bulletin board located in the Main Street lobby to the City Hall; one copy on the bulletin hoard located at the ground level at the Los Angeles Street entrance to the Los Angeles Police Department; and one copy on the bulletin board located at the temple Street entrance to the Los Angeles County Hall of Records.

1 hereby certify that the foregoing ordinance was introduced at the meeting of the Council of the City of Los Angeles JAM 1 4 2003 and was passed at its meeting of JAN 2 1 2003

J. MICHAEL CAREY, City Clerk

Deputy City Clerk

Approved as to Form and Legality ROC DJ. DELGADILLO, City Attorney ..

By+-~~...... ~~...µ,..;.L.L~L...!

Council File No. D2-2.(/l1'

__/ __ASD JAifo? 2003_ - -~·

r------· ~r- 1 · r-r,,· .~-:-:~-:::r~r.,. · ······,.,.,I ,--~:~ L· · I'.,-,,! ~ .r,' ''i: l\1 •-•• ~f..!.t:;2 COMMUN! TION . ·.. · .. ' '"'''. . .. -~ .. "~:·o· •"\r 'O"l.,-D -fr..., .... ," ,"'' ,r.r·;,1ur1 I i->t t 0 C. .. , \;:, \_!~L r,\J~i\: ,~ v

L( ~ (" ""'"'~ <;..T"'-':) \ \~ c,..,.., • l'i I ).(.)C s TO: LOS ANGELES CITY COUNCIL FILE NO. 02-2699

FROM: COUNCILMEMBER ERIC GARCETTI, CHAIR ECONOMIC DEVELOPMENT AND EMPLOYMENT COMMITTEE Yes No Public Comments XX

COMMUNICATION FROM CHAIR, ECONOMIC DEVELOPMENT AND EMPLOYMENT COMMITTEE and ORDINANCE relative to the property-based Studio City Business Improvement District modifications to the Management District Plan

Recommendations for Council action, SUBJECT TO THE APPROVAL OF THE MAYOR:

1. PRESENT and ADOPT the accompanying Ordinance announcing the City's ~intent to make the proposed modifications to the Studio City Business Improvement District (BID) Management District Plan.

2. DIRECT the City Clerk to:

a. Schedule a public hearing before Council regarding consideration of the Ordinance and to notify all affected parties.of the hearing.

b. Prepare an Ordinance authorizing changes to the Studio City BID Management District Plan for Council consideration during the required public hearing, subject to the approval of the City Attorney as to form and legality.

Fiscal Impact Statement: The City Clerk reports that there is no impact on the General Fund. Direct costs for its administration of the Studio City BID will be recovered from the assessmeqts collected.

Summary:

In its transmittal dated December 9, 2002, the City Clerk reports that on May 4, 1999, Council adopted Ordinance 172,584 which established the Studio City BID (Council file No. 96-0491). The Studio City BID has requested to make modifications to the budget section of the Studio City BID Management District Plan. According to the existing BID legislation, upon written request of the BID, Council may initiate proceedings to make modifications to the management district plan, -including changes to ~he BID budget.

The City Clerk furthe~ reports that the interim modification'procedure, recently adopted by Council ( Council file No. 02.- O 941) , requires the adoption of an Ordinance of Intention to modify the Management District Plan, and that a public he.aring be held prior to the adoption .of an Ordinance which would authorize the modifications. The City Clerk received and reviewed the revised Studio City BID Management District Plan, which incorporates the requested modifications, as prepared by the Studio City Improvement Association. At its regular meeting held December 16, 2002, the Economic Development and Employment Committee Chair considered this matter and recommended that Council approve the recommendations of the City Clerk, as submitted in its report dated December 9, 2002. This matter is now submitted to Council for its consideration.

Respectfully;submitted,

Councilmember Eric Garcetti, Chair ECONOMIC DEVELOPMENT AND EMPLOYMENT COMMITTEE

AA 12/20/02 CD 2 #022699 tc'.:::2;:: AG~TiEO iB51flBT!ON RECOMMENDATION

JAN I 4 2003

LOS ANGELES CITY COUNCIL Oil.I'> OVU- TO Jt4tv. ~I. 'lOo.§

Ou £>11.1.4/f..f otiD. ADOPTED ADOPTED JAN 2 I 2003 FEB 1 8 2003 LOS ANGELES Clll COUNCIL "LQS ANGELES CITY COUNCIL SET FOR HEARfNG .. ~ ... /.~,.~~.,,,, ---1111 COUNCIL VOTE

Jan 21, 2003 10:43:33 AM, #1

Items for Which Public Hearings Have Been Held - Items 4-16 Voting on Item(s): 4-15 Roll Call

BERNSON Yes GALANTER Absent k GARCETTI Yes j~(V GREUEL Yes ,~ HAHN Yes HOLDEN Absent i)\ LABONGE Yes \I MISCIKOWSKI Absent 0~ PACHECO Absent PERRY Yes REYES Yes WEISS Yes ZINE Yes *PADILLA Yes Absent . Present: 10, Yes: 10 No: 0 _)

COUNCIL VOTE

Jan 14, 2003 10:24:30 AM, #2

Items for Which Public Hearings Have· Not Been Held - Items 3-15 Voting on Item(s): 3-9d,11-13 '·Roll Call

BERNSON Yes GALANTER Absent GARCETTI Yes ~co.*1 rJY"' GREUEL Yes HAHN Yes HOLDEN Absent (t,ovv'l (W LABONGE Yes MISCIKOWSKI Yes PACHECO Absent PERRY Yes REYES Yes WEISS Yes ZINE Yes *PADILLA Yes Absent Present: 11, Yes: 11 No: 0

r ..------,------·"'-..,------(.J \_l ECONOMIC DEVELOPM11~,1---,11t~ EMPLOYMENT COMMITTEE n for Signature

Council File Number: ...... ::..a::::::-~~,..1...-J:_+------ Committee Meeting Date: --F"J;)...,.._-~/"'--"-b__ :O:)~a...... ------Council Date: /- / l/ .. () ?

COMMITTEE MEMBER YES NO ABSENT Councilmember Eric Garcetti, Chair Councilmember Pacheco Councilmember Perry

Alan Alietti, Legislative Assistant ------Telephone 978-1071

, r ------~-- ECONOMIC DEVELOPMENT AND EMPLOYMENT COMMITT,EE NOTIFICATION SHEET

Council File No. Q;)-c).699 t )( Council Districts B ;< Mayor~without file) Chief Legislative Analyst City,Administrative Offi~er )( City Attorney Controller Treasurer Petitioner/Communicant ' Community Developrp.ent D~f>artment Community Redevelopment Agency . Personnel Department {· Inter~sted Departments

a \notification cd TY OF LOS ANGELE:. J: MICHAEL CAREY . (., Office of the City Clerk CALIFORNIA CITY CLERK Council and Public Services ,FRANK T. MARTINEZ Room 395, City Hall Executive Officer Los Angeles, CA 90012 Council File Information - (213) 978-1043 General Information - (213) 978-1133 When making inquiries Fax: (213) 978-1040 relative to this matter refer to File No. HELEN GINSBURG .. -~ -~· JAMES K HAHN Chief, Council and Public Services Divisi~n MAYOR

02-2699 CD 2

December 13, 2002

ECONOMIC DEVELOPMENT & EMPLOYMENT COMMITTEE . .i ,,·,·:. ;_,.Jt· ,,;,_,, ,L ,__ 7 /'" ;u~~t,' f , / /' - -~ II l ' '•, · ,, -_,; J. /:>f-'. • ~ " • J < M ti'. :,: , • { •,,f',r j .I' • -"-;:•> ::..A.,,,,; I 1..:..t-',i .t.r.,,/...... ~,;1 In accordance with Council Rules, communication from the City Clerk ,, relative to the Studio.City·Property-Based BID Modifications to the

Management District Plan, was rete.rred on December 13, 2002, to the

ECONOMIC.DEVELOPMENT & EMPLOYMENT COMMITTEE.

1.,.

'I •

City Clerk amm

, - (Rf. €!ii),., AN EQUAL EMPLOYMENT OPPORTUNITY - AFFIRMATIVE ACTION EMPLOYER Recyclable aro made trom recyded waste \6~ J MICHAEL CAREY ,ITV OF LOS ANGELE- OFFICE OF CITY CLERK cAuFoRN1A CITY CLERK ADMINISTRATIVE SERVICES FRANK T MARTINEZ ROOM 224, 200 N SPRING STREE\ .. ~ EXECUTIVE OFFICER LOS ANGELES, CALIFORNIA 90012 (2 13) 978-1 1 1 1 ~ FAX (213) 978-1107 TDD/TTY (213) 978-1 132

KAREN E KALFAYAN DIVISION HEAD ..,, .. - JAMES K HAHN MAYOR

...... C) B ~ ;-,-.) c::, =2 December 9' 2002 0 ,,, O::o I ~ c-, 1--nrn -< '-DO \ 0 c::> =-,--m I. ~v I r- ;:;3<. m rn ~ oo Honorable Members of the City Council :0 -n (_, D rr. /' ,, Room 395, City Hall ---0 '-9 01 C) 200 North Spring Street s r,..) -< rn Los Angeles, California 90012 V1 . REGARDING: STUDIO CITY PROPERTY-BASED BUSINESS IMPROVEMENT DISTRICT MODIFICATIONS TO THE MANAGEMENT DISTRICT PLAN

Honorable Members: "' ';;.4 ,.c.....,,, r. / . ~·, '-~ , , _,. ' On May 4, 1999 the City .~ouncil adopJed'·O[dil)~~~e..:,17~,58~:,w~ic~;established the Studio City Business Improvement District {"Studio City BID:)(c:F.J96~0491 ). The ·studio City BID has requested to make modifications to the budget section of the Studio City BID Management District Plan. According to the existing BID legislation, upon written request of the BID, the City Council may initiate proceedings to make modifications to the management district plan, including changes to the BID budget..

MODIFICATION PROCESS . . The interim modification procedure recently adopted by the City Council (CF 02-0941 ), requires the adoption of an Ordinance of Intention to modify the Management District Plan, and that a public hearing be held prior to the adoption of an Ordinance which would authorize the modifications. We have received and reviewed the revised Studio City BID Management District Plan, which incorporates ttie requested modifications, as prepared by the Studio City Improvement Association. A copy of the revised Studio City BID Management District Plan, including a summary of the proposed modifications, is attached as Attachment "1."

FISCAL IMPACT

Direct costs· associated with Departmental administrative exp'enses of the Studio City BID will be recovered from the assessments collected. There are no City-owned properties within the BID. Therefore, there is no impact on the Gen~ral Fund.

RECOMMENDATIONS:

1 . ADOPT an Ordinance announcing the City's intent to make the proposed modifications to the Studio City BID Management District Plan.

-2. INSTRUCT the City Clerk, to schedule a public hearing before the City Council regarding consideration of the Ordinance and to notify all affected parties of the hearing.

DEC ECONOMIC DEVELOPMENT 1 3 2002 & EMPLOYMENT AN EQUAL EMPLOYMENT OPPORTUNITY- AFFIRMATIVE ACTION EMPLOYER Recydableandmade~omrecyde

3. INSTRUCT the City Clerk, subject to City Attorney approval, to prepare an Ordinance authorizing the .. ..,,, .. changes to the Studio City BID Management District Plan, for Council consideration during the required public hearing.

I / Sincerely, I ·~ - ~~HAELCARE~ City Clerk

JMC:KEK:GMM:pyl

Attachments _I\. # - - _,. Attachment _L_ 11 • *Proposed Amended* (S.~.~.. M11d~r.U.0~4.9.b.w.l&.~-~.. QP .. P.g~.... 1Ai,lQ,lJ,J.4.,J.§A~J.7.)

Studio City Improvement Association Management District Plan

Prepared pursuant to the State of California Property and Business Improvement District Law of 1994 To create a Management District in Studio City a community within the City ofLos Angeles

Studio City Improvement Association

And

Citygate Associates Telephone: (626) 355-0041

May, 1998

Revised: October 2002 By Lorena Parker Studio City Management District Plan

Table of Contents

Executive Summary ...... ······· .1 Proposed Annual Budget ...... •...... ii

I. Studio City Management District At-A-Glance ...... 1

II. Why a Management District for Studio City? ...... 2

III. What is a Management District? ...... :.... 3

IV. District Comparisons ...... 4 District Comparison Chart ...... 7

V. History of Studio City and SCIA Efforts ...... 8

VI. Management District Boundaries ...... 11 Map of District ...... 12

VII. Service Plan ...... 13 Proposed Budget ...... 17

VIII. Engineer's Report ...... 18 Draft Assessment ...... : ...... 20

IX. Continuation of City Services ...... 21

X. Management District Rules and Regulations ...... 22

XI. Implementation Timetable ...... 23

XII. District Governance ...... 24

Appendix 1: AB 3754: Property and Business Improvement District Law of 1994 Appendix 2: List of properties to be assessed, by Assessor's Parcel Number. Appendix 3: City of Los Angeles Draft Resolution: Base Levels of Service Policy Appendix 4: Registt?red Professional Engineer's Certification Studio City Improvement Assocjation

"Making Studio City A Better Place To Be"

Management District Plan Executive Summary

The Studio City Improvement Association is submitting a revised Management District Plan to the City of Los Angeles for approval.

Changes to Management District Plan Minor changes have been made to the plan and are underlined on pages 1, 2, 10, 13, 14, 16, and 17. A summary of the changes are outlined below.

The alleys are located behind the shops along the North side of Ventura Boulevard and Ventura Place. The alleys extend from Carpenter A venue to Radford A venue and from Radford A venue to Valleyheart Avenue covering a two-block stretch of the Business Improvement District. Repaving the alley would significantly reduce the safety hazard for pedestrians parking in the alley as a result of heavy cracking and potholes.

Budget The Service Plan Budget amount will remain unchanged. However, the allocations have been modified slightly. Below is a summary of the Existing and Proposed allocation changes:

Existing Service Plan Budget Allocation );,,, Parking Development plus Security ~ 39.8% of new services );,,, Maintenance 33.1% of new services );,,, Administration 18.5% of new services );,,, Marketing and Promotion 8.7% of new services

Proposed Service Plan Budget Allocation );,,, Parking Development and Alley Repaving & Maint. 22.3% of services );,,, Parking ~ecurity & Maintenance 17.4% of services );,,, Streetscape & Maintenance 33.1 % of services );,,, Schools & Marketing 8. 7% of services ~ Administration 18.5% of services

4024 Radford Avenue, Building Two, Suite 208, Studio City, CA 91604 (818) 655-5377 Fax (818) 655-8327 E-mail: [email protected] s 1T lu '! D ,: I l•O I' C , I T\ Y1 I ; - '11· • - JMPHVEIElf !11 ,ilHOCll1111

Studio City Improvement Association

Current Annual Budget

Parking Development $64,000 Parking Security & Maintenance $50,000 Trash/Debris Collection $50,000 Streetscape Maintenance $25,000 Sidewalk Cleaning $20,000 Schools Marketing $25,000 Administration $53,006

Current Total Annual Budget $287,006 Proposed Annual Budget

Parking Development and Alley Repaving & Maintenance $64,000 Parking Security & Maintenance $50,000 Streetscape & Maintenance $95,000 Schools & Marketing $25,000 Administration $53,006

Proposed Total Annual Budget $287,006

Each year, any surplus of the remaining budget is carried forward to the next year's operating budget. It is our intention to use the surplus of years one, two, and three Parking Development funds in addition to future funds to repave the alleys in our Business Improvement District.

4024 Radford Avenue, Building Two, Suite 208, Studio City, CA 91604 (818) 655-5377 Fax (818) 655-8327 E-mail: [email protected] I. STUDIO CITY MANAGEMENT DISTRICT AT-A-GLANCE

Developed ·by a growing coalition of property and business owners, the Studio City Management District is a Benefit Assessment District proposed to improve the commercial core of Studio City. The Management District will establish a Parking Development Program to promote construction of 400-600 new parking spaces and improve management of existing parking resources. Ifwill also provide the following: new parking security, trash/debris collection/ business interest advocacy, and marketing and promotion services above and beyond those currently provided by the City of Los Angeles (the "City.") This approach had been·used successfully in other commercial areas throughout the country to improve the business image, attract new customers and increase sales, occupancies and property values.

Location: Studio City centered around Ventura Boulevard on the eastern entrance to the San Fernando Valley, within the City of Los Angeles. Please see the map on page 12 for specific boundaries of the District.

Services: Parking Development Program to promote construction of 400 to 600 new parking spaces and improve management of existing parking resources; ~JJ.~Y.X~.lW,Y.ing.QJJ..$;jJ.Y. P.f9P.~.rtY..R~hlmL~M~i1J..~~§>.~.~jn.Jl;\~JUP..;.security program to support police and property owner crime prevention efforts; maintenance series to increase the frequency of the tree trimming, regular litter and debris pickup and sidewalk cleaning; advocacy to promote business interests .and allow the business community to speak with one clear voice; and marketing and promotions including a special program that benefits businesses and schools.

Method of Financing: Benefit assessment of real properties.

Budget: Total maximum District Budget for each year of its five (5) year operation is a base of $287,006 per year with a maximum 3% increase per year. Cost: Annual assessments on property located in Zone 1 will be a combination of $0.039 (3.9 cents) per square foot of land, and $21.38 per front foot on Ventura Boulevard. Frontage on other streets in Zone 1 will be assessed at $6.41 per front foot. Annual assessments on property located in Zone 2 will be a combination of $0.029 (2.9 cents) per square foot ofland and $3.20 per square foot of street frontage.

Formation: District formation requires submittal of petitions from property owners representing at least 50% of the total assessment. The "Right to Vote on Taxes Act" (also known as Proposition 218) requires that more than 50% of the ballots received, weighted by assessment, be in support.

1 II. WHY A MANAGEMENT DISTRCT FOR STUDIO CITY?

1. The Need to Improve Studio City's Parking iID9.A.l.kY.~ Studio City business owners and property owners agree that improved parking would increase property values and business volume throughout the District. Many customers recognize a need for additional parking. Th~.SC.J/.\J.~ .. ~QJ.:1.9.ng.~!~m~lY. w.ilb.Jlw.. CiJ.Y.9.ffl.9.i.;;1.l.~ .. lQ..t;.:is;.P.t;.Q.\t~.th~.~9.n~m.J~l19.Q.. 9.f.lb~.n.~»: ..S1v.giR.C.ilY.P~r.l9.ng ~.trn~tm:t;.... The absence of adequate parking contributes to traffic congestion .and the loss of revenue. The Management District's ability to provide for additional parking spaces, parking security, and parking maintenance.

The two all~ys behind.the.shops alon_g'theNorth.side ofVentm:a Boulevard.and Y~mmr.~. fi?.9.Y. -~Y.. 9rn<;.).(.iy.Q. .9.t;Y.Q.JJ..;\ .r~P.i!ir. [email protected]. ~y}:lQ}J§ .n~t;.i;\ .9.f J'.t;P.f.l.Y.i. .Q._g, .. HQ»:~X~f • th~.C.in'.Rf.l&~.Ang_~l~§:.~m:i:~JJ.t.P.QH~Y.. i.~.QnJ.Y.tQ.(f/l.Q.(t:, ..JJ.Q.tJ~P.i!X~, .. Qx~r.11;\t;. .Yt;.~~:,. th~.C.in'.bfJ§.?.tt~mm~a.i.Q. .1:~pair.i.lw .. ;;1.l.l.t;Y.~.mm:w.i:m1§.tim~§, .. HRw.~x~r •. i:,~$;.i.Q.. U\~ ~1yr.im1§.9.n\9.l.\ing •. lb~.fJH.1yy~.w.~.~y9n..4. .i:~.P.?.ir, .. Th~.rul~Y.~.. w.~.l9.~?.t~\\.h~tw.~~-n Carpenter Av~nu~ and Valleyheart.A venue .covering, a two-QlQcJ( stretch of the ~v.~.i.u1y.~§.lmprnx~m~nt.P.falri.9.t, .. B.t;P.;;t.Ying.th~.i\U~Y..»:~m.l.9..?.U.hµ,t.~Hminat~.th~.~;;t£~tY. hw.;w.P..fo.t:.P.~9.~~1thm§.9.\.l~.tR.lb~.b~i!XY..~rnfki.Q&.®.9..P.9.thRJ~§,.Jn..~.4.i.tim1 •. ~µ,§tRm~rn P.W.~).Q.gjn.tb~.f.Y.~.Q.f.tb9.~'1.QJJ§in~~~'1~.W.9.\.ll9..UQ1.b..;;tY.Y.19..t;JJ.Q.\\f~.lb~.~Qngii.i9.n.Rf.1b.~ ~w.r.t:.JJ..t .w.te.Y~.-.

2. The Need to Provide Effective Sidewalk and Tree Maintenance Services in a Cost Efficient Manner The City of Los Angeles is responsible for providing services on a citywide basis. The new District will augment those maintenance services to make Studio City cleaner and more pleasant than it has ever been.

3. The Need to Provide Effective Marketing and Promotions Now a single organization will be directing the promotions and marketing for the entire District. These market-based promotions will draw new visitors to the area and induce them to return for additional commercial activity. In addition, a program to promote local business and support the local schools has been developed in which school financial support will be exchanged for consumer receipts demonstrating local purchases.

4. The Need to Provide Effective Community Security Enhancements. The City of Los Angeles is responsible for providing public safety on a citywide basis. The new District will add to those security services and systemize them to meet the unique needs of Studio City - such as additional parking security.

5. An Opportunity to Establish Private Sector Control and Accountability These new services and the District will be managed by the Studio City Improvement Association (SCIA), a non-profit private sector business organization formed for the sole purpose of improving Studio City. Annual Management work plans and budgets will be developed by an Advisory Board composed of stakeholders that own businesses and property in Studio City. New parking, security, maintenance, and marketing and promotion services will be subject to private sector performance standards, controls, and accountability.

2 III. WHAT IS A MANAGEMENT DISTRICT?

Although new to Studio City, nearly 1000 downtown Management Districts currently operate throughout the United States and Canada.

A Management District provides essential services, such as parking services, security, maintenance, and economic development in addition to those provided by local government. These services are concentrated within a distinct geographic area and are paid for by means of a special property owner assessment. The organization responsible for providing these services is governed by a Board of Directors representing those who pay. Many districts have been formed as a local business community response to declining municipal budgets and services.

Management Districts are proven to work by providing services that improve the overall viability of central business districts - resulting in higher property values and sales volumes. A matrix providing information on existi~g Management Districts in other cities is provided on Page 7 of this document. ·

The Studio City Management District will be formed pursuant to a State Law that took' effect in °January 1995. The "Property and Business Improvement District Law of 1994", which was signed into law by Governor Pete Wilson, ushers in a new generation of Management Districts in .California by allowing a greater range of services and independence from government. The following are key provisions of the new law include: . ·

};> Allows Management District to undertake services ranging from parking to security, maintenance to marketing, economic development to special events. };> Allows revenue for services to be reused from assessments on property. };> Requires petition support from property owners paying at least 50% of the proposed property assessments to form a Management District. };> Allows for the formation of a property and business owner Advisory Board to supervise District operations arid submit a yearly service plan. };> Requires limits for assessments to ensure that they do not exceed pre-established levels. };> Provides a multi-year life for Management Districts and requires a new petition process to renew a District. :fhe Studio City Management District will have a five (5) year term.

The "Property and Business Improvement Business District Law of 1994" (AB 3754) is provided in Appendix 1 of this document.

3 IV. DISTRICT COMPARISONS

To build on the successes of other Management Districts around the country, Citygate Associates conducted a survey of several comparable commercial areas that utilize assessment districts to ,provide services. Studio City was compared to o!her commercial areas sharing similar characteristics and utilizing assessment districts to provide services or improvements. Comparability was based on a number of characteristics: financial needs, security concerns, city population, district size and shape, association budget, and service needs. The cities surveyed were: Hampton (VA), Hollywood (CA), Portland (ME), Salem (OR), and Santa Monica (CA). The following provides a summary of the areas surveyed. In addition, strategies, programs or comments of interest are listed below in the following categories:

Parking Salem's business association was concerned that employees were using their prime parking areas. They instituted a successful program of continuing to provide free parking for customers but requiring employees to park in designated areas. The enforcement of the program has worked well. The City of Santa Monica provided lop.g-term bond financing to pay for streetscaping and six parking lots. The annual debt service on this financing is paid for by an annual $0. 97 per square foot assessment on the property owners.

Traffic ~ In Hampton, the Coliseum District follows along Mercury Boulevard, or Interstate 64: This major transportation corridor has as many as twelve (12) lanes and is not friendly to pedestrian traffic. The District is working to narrow the street whenever possible. In addition, Mercury Boulevard has been organized into separate commercial zones in an attempt to address traffic problems on a piece-by-piece basis. The District has also taken advantage of the large street area and designated portions of it as a daytime town square and nighttime plaza. A trolley has been introduced to carry pedestrians along Mercury Boulevard.

Maintenance Maintenance services typically include sweeping, sidewalk sweeping and pressure washing, as well as general clean up. After establishing a Baseline S~rvice Contract with the city government, Portland's Downtown Association provides for additional maintenance by paying the Public Works Department for these extra services. While administratively convenient, this arrangement has experienced some difficulty with promptness of the services provided and the requirement to pay union scale wages. Santa Monica's maintenance is provided by the City Public Works Department and is funded by charging the Third Street Promenade's merchants double the normal business Licensee fee.

4 Security Four (4) of the five (5) districts have either a guide or security patrol program to assist visitors and add additional security presence. Two (2) of the Districts, Hampton and Portland, use guides that are easily identified as "ambassadors" for the commercial area. Wearing friendly and easily identifiable uniforms, they provide both customer service and additional "eyes and ears" for the police. Portland's guides have been well received by the community. Portland's Downtown Asso~iation suggests using surveys to measure the success of public safety efforts. Hampton will begin guide patrols later this year. Hampton already has initiated a "business watch" program that is similar to a "neighborhood watch" program. An armored car pick-up for merchants needing to make night deposits has also been organized, and is paid for by the merchants that use it.

Santa Monica and Hollywood have security patrols that more directly confront safety concerns. . Santa Monica is patrolled by Santa Monica Police, .often with officers on bikes. Hollywood plans to begin patrols in March 1997 which will most likely be staffed by privately hired security guards, wearing bright and distinctive uniforms.

Guides are typically provided with radios and uniforms. Each radio costs approximately $700. The cost of uniforms varies according to their nature and need to accommodate changing weather conditions. Portland received uniforms at no cost from L.L. Bean, with an approximate value of $1,200 each and recommends such sponsorship. Security or Police patrols can cost more than twice as much as guide programs.

Marketing As would be expected, there is a great diversity among the various commercial areas in terms of the types of marketing used. Newsletters, downtown directories, and brochures are common methods of advertising both the commerciai'area and individual businesses. Banners are frequently used to give more of an identity to the district. In the summertime, Portland has a weekly concert series. Portland also advocates the use of public satisfaction surveys to identify the interests and needs of downtown worker~ and visitors. Hollywood's marketing program is focused on the attraction of retail stores, restaurants and entertaininent. Once these new businesses are in place, marketing to tourists will begin in earnest. Salem has a Christmas Tree lighting event and a 2~day "Summer in the City" festival. Santa Monica has little funding to market the Promenade. As a result, their marketing efforts have been combined with the shopping mall at the southern border. They also aggressively seek "free" advertising through media coverage of special events.

5 Economic Development The City of Santa Monica adopted land use changes that required all new movie theaters to be located within the Third Street Pron:ienade; since that change three (3) theaters with seventeen (17) screens have been developed. The City also recently placed a moratorium against any new outlets that sell alcohol on the Promenade and is encouraging additional commercial retailers to locate in the ·area.

The size of each association's board of directors ranges widely, from nine (9) to thirty-three (33) members·: However, the directors with the larger boards reflected on the difficulties associated with having so many board members and a preference for a smaller board.

6 District Comparison CJ,art

City Organization Annual Budget Services Provided Type of BID Comml'nts Population Assessment Portion (Cost) Assessment · .,, # of Property Owners Hampton, VA Coliseum Central BID, S272,000 Salarics-$80,845 Additional property tax The District and the city have each budgeted 135,000 Inc. Administration-$37, 100 surcharge based on $50,000 to fund the creation of a strategic February, 1996 $136,000 from assessment District Development & property \'alue. plan for the District. l 5 member board $136,000 match from City Services $45,000 Marketing $31,500 1800 acres following Strategic Plan $50,000 major transportation corridor Hollywood, Hollywood Entertainment $600,000 Security $300,000 Additional property tax Emphasis is on "clean and safe" issues. CA District Maintenance $80,000 surcharge based on There is a lesser benefit zone charge for Established Sept., 1996 41 Parcels along 6 blocks Administralion frontage, property size, those properties that don't front on 50 I (c)6 non-profit of Hollywood Blvd. Sl20,000 and building square Hollywood: 9 Directors Marketing SI00,000 footage. District has a one-time SS00,000 streetscape improvement grant from MT A. Portland. ME Portland Downtown $478,000 Salaries S 113,000 Sl.28 per Sl,000 of In addition to the business property 65,000 Assn Administration $43,000 property \'alue per year association, there arc also 2 merchant based Established in 1992 389 properties . Physical Environment (capped at 5% of'property and I arts association. 501 (c) 4 non-profit $157,000 taxes). 3 3 member board Marketing S 130,000 Maintenance program is provided by Guides $30,000 contract with City Public Works Dept. Public Safety $4,000 Salem. OR Salem Downtown Assn. $200,000 Promotions & Special Merchants arc assessed by There is free parking for customers. 107,000 Established in 1972 · Events $100,000 the number of parking Employees are issued permits and must par" 50l(c)(6) non-profit $70,000(est) tax increment Administration spaces for their employees in designated areas or th·e receive a ticket. 15 member board $60,000(est)event sponsors $100,000 and for estimated number $70,000(cst) assessment of customers. Special events include Xmas Tree Lighting 28 Blocks event and Summer in the Citv sales/festival. · Santa Monica Bay Side District $500,000 Salaries City pro\'ides $500,000 to Santa Monica property value increases have --Third Corporation Administration fund District operations. more than re-paid the costs of the plan. . Street Established in 1986 All funds provided by the Marketing Property owners pay Promenade 501(c)(3) City. $0. 97 per sq. ft. per year 92,000 11 member board for strcctsca'pe & parking bond. Merchants pay double business license fee for extra maintenance. 7 )

V. HISTORY OF STUDIO CITY AND SCIA EFFORTS

Studio City is the gateway to the San Fernando Valley and has a rich history of Spanish and early California culture in addition to its role in the history and development of filmmaking. The Campo de Cahuenga on Lankershim Boulevard is located at the site of the signing of the 1847 Treaty ofCahuenga that ceded Alta California to the Americans. In 1915 the area later known as Studio City was annexed to the City of Los Angeles with water assured it by the recent opening of the Owens River aqueduct. Studio City as a separate community does not seem to have retained the names of early residents except for the moviemaker Mack Sennett who established his studio in 1913. Sennett made silent movies at a site approximately located at intersection of Laurel Canyon and Ventura Boulevards. He made movies there until 1928 when "talkies" came to the forefront. It is possible that Sennett and his studio were responsible for the name of the community.

The Carpenter Avenue School is known to have been in operation in the 1920's and there was "company housing" (probably for the studio) along Pacoima A venue, which is now known as Laurel Canyon Boulevard. Local residents apparently raised greyhounds near Moorpark and Whitsett Avenues. Throughout the 1920's, residents walked to the Town ofLankershim, (whose name was changed to North Hollywood in 1927 when it voted to be annexed to the City of Los Angeles), for a Sunday movie.

Republic Pictures bought the studio from Sennett in 1933 and operated it for many years, producing some of the films for which Republic is best remembered. Today, the property known as CBS Studio Center is owned and operated by CBS who purchased it from Republic in 1963. Many of the surrounding businesses continue to relate to the needs of the movie and television production in the area. Throughout the community, flower shops, jewelers, restaurants, and copy stores have clientele whose names and faces often appear on both the big and small screen.

The commercial corridor was built-out during the l 930's. A few strip commercial centers have been constructed in the last two decades replacing older facilities. As with the residential community, the absence of large tracts of vacant land which are found in the more agricultural parts of the Valley has kept the Studio City Village free of shopping malls, allowing customers to develop and enjoy personal relationships with the local shopkeepers. The business mix continues to emphasize retail and small seryice businesses along with a wide variety of restaurants.

8 A. History of CBS Studio Center (1928 to 1996)

Mack Sennett, "The King of Comedy," came to the San Fernando Valley in 1928, where he built a movie studio that gave the surrounding area a name - "Studio City." He filmed his famous comedies in Studio City, introducing such famous comedians as Mabel Norman, Ben Trupin, Charlie Chaplin, Slim Summerville and W.C. Fields.

By 1933, the foreclosures of the Great Depression forced the Mack Sennett Studio into bankruptcy. It became a rental studio for independent producers. Mascot Pictures became its principal tenant and for the next two years the studio was known as Mascot Studios.

By 1940 Republic was recognized as one of the major studios. Some of the stars that worked at Republic include John Wayne, Vaughn Monroe, Barbara Stanwyck, Roy Rodgers, Gene Autry, Roy Calhoun, Ward Bond, Joan Crawford and many others. With the marked decline in theater box office receipts, the management of Republic Productions opened its facilities to outside producers. Revue Productions, J~ck Webb and Mark VII Productions and Four-Star Productions. CBS, NBC, and ABC sponsored production companies.

In 1963, the CBS Television' Network entered into an agreement with Republic Studio s whereby CBS would become the major lessee of the studio. In May of 1963, the CBS Television Network took over the Republic Studio and renamed the facility CBS Studio Center. In April of 1967, CBS purchased the studio.

In 1982, CBS and 20th Century Fox Film Corporation formed a joint venture. For the first time in almost twenty years, a new sign appeared on the main gate - CBS/FOX Studios. -

In December 1984, 20th Century Fox sold its interest in the Studio to MTM Enterprises. On the first working day of 1995, the CBS/MTM Studios sign went up at the main gate. The studio continued to produce top rated television series, movies for television and theatrical films.

On March 17, 1992, CBS acquired MTM' s half interest in the lot and for the second time in almost thirty years, the name CBS Studio Center went up over the front gate and remains there today.

Currently, CBS Studio Center is the largest property owner and the largest employer in Studio City. Upon formation of the Management District, the Center will be its largest single financial contributor. ·

9 B. Recent Events

Now, Studio City businesses and property owners are focused on improvi°'g the commercial are~jn~bJQ..i.JJ.,g.th~.r~M. .9.f.tb~Jm~in~~-~~~ to make tb~m a magnet for additional customers and visitors.

Identified by property and business owners as both a strength and a weakness is the fact that Ventura Boulevard, a major transportation corridor, bisects and defines the commercial corridor. This major thoroughfare carries thousands of cars through Studio City every day. Although this increases the number of visitors to adjacent businesses, some do not stop in Studio City. To the outside visitor~ it is difficult to distinguish Studio City and its amenities from the other communities along Ventura Boulevard. Part of the current SCIA effort is an attempt to distinguish Studio City and make it one of the most attractive communities in the greater Los Angeles area. This Management District Plan, and the creation of a unified organization with a secure funding mechanism, provides another critical step in achieving the vision developed by Studio City business and property owners.

The Studio City Improvement Association (SCIA) incorporated in 1996 and has taken a leadership role in recent efforts to revitalize the commercial core. SCIA is responsible for retaining Citygate Associates and Downtown Resources to assist with the revitalization efforts. SCIA' s mission is to protect investments in the area and provide a clean, safe, and friendly business and civic core area.

The pF0p0seti Tb.i.~.f.~.Y.\~~g. Management District Plan will provide new parking, security, maintenance, marketing and promotion services above and beyond those currently provided by the City of Los Angeles. TJ::i~. .S.C:1A.w.iH .. w.~su,i11}.9.r.~.tb~.P.Q~~jJ;,_Uity,9fJ~P.ilYiP.&.~~~-IDkY~.a.mJ

~-~~k.fw.utin.&.fof.Jm9.~f,grmm.<;ljp_g,ytj}j_ti~~-ill.th~.J}.lD. 1 Working together, SCIA, Citygate Associates, and Downtown Resources prepared this Management District Plan.

C. Meetings with SCIA, Property Owners, & Stakeholders

1. Initial Meetings with SCIA

In the fall of 1996, the Board of Directors of SCIA met with Citygate 'Associates and Downtown Resources to explore a Management pistrict in Studio City. In several meetings, SCIA and its consultants discussed the benefits of Management Districts and the effort necessary to create one in Studio City. Further meetings were held with representatives from the local City Council Offices and other representatives from the City of Los Angeles. '

2. Meetings with Property Owners and Other Stakeholders

On October 3, 1996, a "Kick-off Meeting" was held to appraise community on the feasibility of establishing a Management District. The meeting was well attended by approximately fifty (50) commercial property owners, business owners, and government officials and residents.

10 '·,

In December, 1996, and January, 1997, a number of Focus Group meetings were held with property owners, business owners,. Chamber of Commerce representatives, and other stakeholders. The attendees represented both large and small properties in Studio City and accounted for over 50% of the assessed value of properties in the commercial core. In January and F ebniary 1997, a number of additional individual meetings were held to further refine the needs and desires of property owners and business owners in Studio City.

The purpose of the Focus Group meetings and the indivi.dual meetings was to present information on Management Districts, and elicit property owners' and business owners' interests and/or concerns about Studio City. The collection of information included surveys and discussions of business issues.

In all of these Groups, parking was identified as the highest priority. When asked how limited resources should be allocated, most property owners and business owner groups selected parking development, management and improvement. Several respondents also suggested that parking security, tree maintenance and trash removal were important service considerations.

A smaller number of business members and other stakeholders responded that.they would dedicate resources to promotional activities and other ongoing maintenance needs such as alley improvements and sidewalk cleaning.

VI. . MANAGEMENT DISTRICT BOUNDARIES

The Studio City Management District will initially deliver services within a mile-long area of the Ventura Boulevard corridor. Because of the scope and nature of the District and services to be provided, contiguous properties on Ventura Place, Laurel Canyon Boulevard, Radford A venue, Ventura Court, and other select streets have also been included within the proposed District. The service area includes approximately 164 properties. The boundaries of the Management District include the core commercial district of Studio City. Specifically the boundaries include properties along Ventura Boulevard between Carpenter and Rhodes A venues and also include business properties on major cross streets between these two major East-West boundaries. Please refer to the map of the District on Page 12 for the specific limits. Also, please see pages 18 through 20 for the specific assessment formula bases on a combination of street front footage and lot square footage.

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B.I.D. PROPERTIES (PROPERTY BASED) STUDIO CITY I •d · ... B.1.0. BOUNDARY ••••- ~USINESS IMPROVEMENT DISTRICT

Mapped •v: DEl'AIITIIElff OF CITY l'lANNINO - GIS DMSIOH Noflnfii'* ' ' ':-···· Ordmince 1725114 f'ZoNE• retera to arD zone, on11, ,tlldlMIII am! Mai, 1000 8 Council File 96-0610-Sl VII. SERVICE PLAN

A. History of Establishing the Service Plan

Property owners in Studio City have been concerned about the need for additional parking in the area for over forty ( 40) years. In addition, there is a demand for supplemental maintenance ang aU~Y..imp.t:QX~m~nl in the area. City services and efforts in these areas have been welcomed, but limited resources have not allowed for a more comprehensive approach to managing the commercial area.

In 1994, Governor Wilson signed AB 3754 (Caldera) establishing the Property and Business Improvement District Law of 1994. This new State Law creat~d a mechanism for property owners to join forces and improve their commercial districts. SCIA seized the opportunity to utilize this new tool to provide efficient supplemental services in a cost-effective manner. The following Service Plan details the nature and extent of the services proposed and provides an itemized budget.

B. Studio City Management District Service Plan I

The Studio City Management District Service Plan provides for parking management, 1:lJJ.~Y. repaving.,parking security, tree trimming, trash & debris collection, sidewalk cleaning, additional trash receptacles, and business advocacy services above and beyond those currently provided by the City of Los Angeles. Existing City services will remain intact pursuant to a "Base Levels of Service" policy discussed n Section IX of this document.

Management District service levels will vary from sub-area to sub-area due to a varying demand. All benefits provided will be based on the amount paid into the District. For a more detailed discussion of these demands, please see Page 18, Sub a.2, "Determination of Benefit Areas." Program description and budgets of proposed Management District parking, security, maintenance, business advocacy, and administrative services are provided in the following pages.

The first step in preparing the Service Plan was to identify the existing "baseline" level of services provided by the City of Los Angeles. In order to identify the aspects of Studio City that needed additional services, several community Focus Group meetings were conducted. In addition, numerous meetings were held with City of Los Angeles staff, property owners, merchants and residents. Based on the information arid opinions collected during this process, service priorities were identified. To compliment this process, a district comparison survey was conducted to learn of programs and strategies used by similarly situated commercial areas. The comparison survey was also useful in estimating service costs. The information from each step of this process was integrated and this Service Plan was developed. The following are some key aspects of the Service Plan budget:

13 ~ The service Plan Budget provides for a Parking Development@~.AH~Y. 'ilepaving & Maintenance Program. This program will promote the construction of 400 to 600 new parking spaces. It will also include evaluation of current parking !ID9J,QJ).9.\timl.Qf..i;\U~.Y.~, the development of a parking management plan, the retention of professional services in an office of parking management, application for Federal, State, and local government moneys for improved parking and initiatives to optimize existing parking.

~ A maintenance program will keep Studio City clean. Highly visible personnel will be on the streets removing trash, graffiti, and other litter One hundred (I 00) additional trash receptacles will be purchases and installed. In addition, the Management District will provide sidewalk cleaning, tree trimming, and trash/debris removal.

~ A series of promotional events will be held in Studio City. Allowing for events in the summer and around the holidays, these efforts will bring new shoppers and visitors to Studio City. By utilizing sponsorships and teaming with other organizations, such as the Chamber of Commerce, these events should be provided at a minimum cost to the Management District.

1. Parking Development@~.AU~Y..R~.P.tJ.Y.i.tl&.~.Mmnl~nan~~ Program The Plan calls for an aggressive Parking Development Program. This Program will include , ·· · professional parking management support. Also included will be the completion of grant applications coupled with advocacy to ensure that Studio City receives its fair share of Federal, State, and local government funds as well as 'priv~te grants for additional p;:trking. In addition, a thorough analysis of the current parking situation will be completed. After the analysis, a Parking Management Plan will be developed. From this Plan, additional funding sources including grants and other traditional assessment districts may be utilized to construct additional parking spac~s. The existing parking spaces will be optimized to improve the parking situation with the least possible expense to the property owners and business owners in the area.

Th~.P.hm.w.iU.. w.im.~xab.ml~.t:b~.kQP.-9J1iQn~.Q.f.ID~.alJ.erJ.ii.m.t.l.w.D..i.~u:i~t1 .. URm1r.~.v.i~w.\.th~.~~Jh. w.W.9.er1¥r.min.~.~b~fu.~r..tt.i~.t:~~.u~t~.tQ.r.erp~x~.ib.~.f»J.~l'.ii,

2. Parking Security · Modeled after other successful Management Districts throughout the United States, the security program's goal is to support the Los Angeles Police Department and property owners in crime prevention efforts while offering a customer service orientation to Studio City pedestrians. The program will assist in the prevention of break-ins, automobile-related crimes, and·generally disruptive street elements. In addition to providing enhanced security, personnel will be trained on Studio City amenities in order to direct pedestrians to civic, shopping, and business destinations, and will be informed on promotions and events to encourage public participation.

14 3. Business and Commercial Promotion The new Management District will operate a new unified advocacy and marketing program that will work in collaboration with the businesses within the District. It is the intent of this program · to allow the public to view the area as a single destination with a rich collection of attractions, events, and services. These programs will include marketing, promotions and business advocacy. Goals of this program include increased customer traffic, sales, and property values.

Schools Program: One new program to be implemented by the PBID will be a formal partnership between the local schools and local businesses. The PBID will pay up to $10,000 per school per year in exchange for customer receipts tpat demonstrate local shopping. The program will attract parents of school children to shop locally. It also aids our schools. The schools to be affected are Carpenter A venue Elementary School and Walter Reed Middle School.

4. Business and Commercial Property Advocacy The new Management District will retain professional representation to advance Studio City property and business interests by speaking with a credible, clear, and uni:t}es voice.

5. Maintenance New Management District maintenance services will consolidate and increase the frequency of · tree trimming, alley, sidewalk, .and litter removal services that are currently delivered.

Maintenance Personnel: Maintenance personnel will collect and remove litter, refuse and debris from the sidewalks on a weekly basis. Trash will be collected throughout the area.

Tree Trimming and Maintenance: Trees will be trimmed and well-maintained to ensure that businesses are visible and that the brisiness,environment is free from trash and debris caused by falling limbs and leaves.

Sidewalk Cleaning: Sidewalks, will be pressure washed on a schedule set by the SCIA.

15 C. Service Plan Budget

A Service Plan budget has been developed by the SCIA to deliver service levels needed in each area. New services are based upon the following allocation of Management District revenues:

~ Perking Development ph:1s Seemlty 48% of aew serviees ~ Maiateaanee 33.1% ofaew serviees ~ A0H1iaistratioa 18.5% of new serviees ~ Marketiag aad Promotion 8. n4, of aew serviees

~ Parking Development and Alley Repaving & Maint. 22.3% of services ~ Parking Security & Maintenance , 17.4% of services ~ Streetscape & Maintenance 3 3 .1 % of services ~ Schools & Marketing 8.7% of services ~ Administration 18.5% of services

Administration costs are estimated at 18.5% of the total budget. Administrative costs for similar management districts throughout the nation range from 15% to 33%. Annual Service Plans and budgets will be developed and approved by the Advisory Board (see description of the Advisory Board_on Page 24.) Please see the budget exhibit on the following page for more detailed information. If any part of budget is determined to be invalid, the funds shall be allocated to the remaining budget categories.

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16 1, ts,y iu ID I 0 il·c . I I Ti 1Vf 11PHVEl£NJi:; I1l110t\l1111

Studio City Improvement Association

Current Annual Budget

Current Total Annual Budget $287,006 Proposed Annual Budget

Parking Development and Alley Repaving & Maint. $64,000 Parking Security & Maintenance .$50,000 Streetscape & Maintenance $95,000 Schools & Marketing $25,000 Administration $53,006

Proposed Total A.,.nnual Budget $287,006

17 VIII. ENGINEER'S REPORT

1. Base Formula

Property owners, merchants, and other Studio City stakeholders have emphasized that an assessment formula for the proposed Management District be fair, balanced and commensurate with benefits received.

Each property owner will pay based on benefit received. The variables used for the ba~e formula are lot front footage and gross lot square footage. This front footage is a direct measure of certain services to be provided to the parcels. Lot square footage is relevant to the highest and best use of a property and will reflect the long-term value implications of the Management District.

Based upon property location and benefits received, annual assessments on property located in Zone 1 will be a combination of $0.039 (3.9 cents) per square foot ofland, and will be $21.38 per front foot on Ventura Boulevard. Frontage on other streets in Zone 1 will be assessed at $6.41 per front foot. Annual assessments on property located in Zone 2 will be a combination of $0.029 (2.9 cents) per square foot ofland and $3.2 per foot of street frontage. Please note that all multipliers in this paragraph are carried only to the second decimal point.

For example, a parcel in Zone 1 with 100 feet of frontage on Ventura Boulevard and 12,500 square feet of parcel area would pay $2,625.50 per year. ((100x21.38) + (12,500x0.039)) = 2, 625.50 (For further details on the specific formula, please see Page 20.) If you would like more information about your property assessment, please call Citygate Associates at (626) 355-0041.

Zone 1 properties that have Ventura Boulevard frontage limited to one side of the street shall be assessed as "other streets" frontage in order to recognize the lower level of benefits accruing as a result of this single sided configuration.

The improvements that are provided by the District such as parking improvements, security, marketing and District advocacy have no direct benefit on Los Angeles County Flood Control district properties. It is hereby recognized that all public properties within the District dedicated to flood control purposes receive no benefit from the District and therefore shall not be assessed.

2. Determination of Benefit Areas

New parking, maintenance, security, and marketing and promotion services are anticipated throughout the Management District. Properties fronting on Ventura Boulevard will receive the greatest benefit from the parking services. In addition, these properties will receive a greater frequency of maintenance and security services. As a result, these properties fronting along Ventura Boulevard have been identified as Zone 1.

18 All other properties within the District, those properties that do not front on Ventura Boulevard, have been identified as Zone 2. These secondary streets require less service and therefore are assessed at a lower rate. Zone 2 properties will receive benefit from all of the services provided but to a lesser extent than those properties in Zone 1. Each of the services has been assigned a relative weight of benefit and assessments have been determined based on this relative benefit.

Properties owned by charitable tax-exempt organizations qualify for a reduction in assessments in proportion to the real property tax exemption currently applied. The assessment policy on 501© (3) organizations is provided on Page 22:

Under "The Right to Vote on TIDCes Act" (also known as Proposition 218) all public properties are required to pay assessments unless they can demonstrate by clear and convincing evidence that their property does not receive benefit. It has been proposed that the City of Los Angeles pay its "fair share" of all assessment.

4. Assessment Notice

An Assessment Notice will be sent to owners of each property in the Management District. The Assessment Notice provides an estimated assessment based upon the lot front footage and lot square footage of each individual property. The final individual assessment for any particular property may change, up or down, if the lot front footage or lot square footage factor differs from the data available through the Los Angeles County Assessors filer as found on the Assessment Notice. A list of properties to be included in the Management District is provided within Appendix 2.

B. Time and Manner for Collecting Assessments

As provided by State Law, the Studio City Management District assessment will appear as a separate line item on annual Property Tax bills prepared by the County of Los Angeles. Property tax bills are generally distributed in the fall, and payment is expected by lump sum or installment. The County of Los Angeles shall distribute funds collected to the City of Los Angeles and then to the SCIA pursuant to the authorization of this Plan. Existing laws for enforcement and appeal of Property Taxes apply to the Management District assessments.

The above chart reflects the derivation of assessments for each zone and parcel within the Studio City Management District. Because most services are street-bases services, street frontage is calculated at two-thirds weight and lot square footage is calculated at one-third weight. The front footage and parcel square footage charges in Zone 2 are calculated at a rate of about fifty percent (50%) of those in Zone 1 which reflects the fact that more services are provided in Zone 1. Similarly, street front footage on streets other than Ventura Boulevard is assessed at about thirty percent (30%) of the rate of the major streets.

19 '•

Studio City Revised Assessment (May, 1998)

Properties Frontage Lot Ventura Blvd. Other Assessment

Zone 1

Private Sector 130 6,362 4,012 1,395,728 $216,169.87 Public Sector 0 0 0 0 $0.00 cost per foot 21.38 6.41 0.039

Sub-Total 130 6,362 4,012 1,395,728 $1,069.02 216,169.87

Zone2

Private Sector 31 0 3,083 1,915,677 $65,420.23

Public Sector 3 0 0 149,902 $4,347.16

Cost per foot 10.70 3.20 0.029

Sub-Total 34 0 3,083 2,065,579 $69,767.39

'--' Total 164 6,362 7,095 3,461,307 $287,006.28

The above chart reflects the derivation of assessments for each zone and parcel within the Studio City Management District. Because most services are street-bases servic~s, street frontage is calculated at two-thirds weight and lot square footage is calculated at one-third weight. The front footage and parcel square footage charges in Zone 2 are calculated at a rate of about fifty percent ( 50%) of those in Zone 1 which reflects the fact that more services are provided in Zone 1. Similarly, street front footage on streets other than Ventura Boulevard is assessed at about thirty percent (30%) of the rate of the major streets. '

20 '•

IX. CONTINUATION OF CITY SERVICES

A. Citywide ·Base Levels of Service Policy

Throughout the process of establishing the Studio City Management District, business and property owners have voiced concerns that the City of Los Angeles maintain existing services at verifiable "baseline" service levels. A formal base levels of service policy ensures that existing City services are enhanced, not replaced, by new Management District services.

B. City Council Resolution

The SCIA has requested that the Los Angeles City Council adopt a Resolution committing the .City to establish and maintain base levels of service within the Management Districts. The policy states that "basic service levels" provided to the area must be paid for by the general City revenues, and not subsidized by revenue which the Management District generates for enhanced and supplemented levels of service.

The policy allows for adjustments in the "basic service levels" commensurate with changes in the City's overall financial condition. Citywide service reductions can trigger a proportionate reduction of base levels of service within a Management District.

A draft City of Los Angeles Resolution establishing this policy and an estimate of current services is provided in Appendix 3.

Consistent with this proposed City policy, Studio City's base levels of service will be quantified in an "area specific current services agreement" between the City of Los Angeles and the Management District.

21 .. , . ..

X. MANAGEMENT DISTRICT RULE 'AND REGULATIONS

Pursuant to the Property and Business Improvement Law of 1994, a Management District may establish rules and regulations that uniquely apply to the District. Two initial rules and regulations are to be employed by the Studio City Management District: ·

An owner of real property located within the Property and Business Improvement District may reduce the amount of the assessment to be levied if all of the following conditions are met:

1. The property owner is a non-profit corporation that that obtained federal tax exemption under Internal Revenue Code Section 501© (3) or California franchise tax exemption under Revenue and Taxation Code Section 23701k. 2. The class or category of real property is exempt, in whole or in part, from real property taxation. 3. The property owner makes the request in writing to the County Assessor, accompanied by documentation of the tax-exempt status of the property owner and the class or category of real property. 4. The County Assessor is in receipt of the request and accompanying documentation no later than thirty (30) days from the date that the Assessor's office mails the Notice of Assessment.

If all of these conditions are met, the amount of the assessment to be levied shall be reduced in prop~rtion to the real property tax exemption applied to the class or category of real property.

B. Competitive Bidding

Following the formation of the Management District, the SCIA Board of Directors shall develop a policy for competitive bidding. The policy will aim to maximize service quality, efficiency, and cost effectiveness.

22 " ..

XI. PROPOSED IMPLEMENTATION TIMETABLE

The Studio City Management District is expected to be approved in January 1999 and funded by December 1999. In order to meet these goals, the following timetable must be followed:

DATE ACTIVITY

May 13, 1998 Initiate petition drive.

May through October Collect petitions signed by property owners

November City Council adopts Resolution of Intention to form the Studio City Property and Business Improvement District.

December Notice of Public Meeting and Hearing is mailed. Notice of Public Meeting is published. Proposition 218 Ballot is mailed.

January 1999 Public Meeting on Studio City PBID is held before the Los Angeles City Council.

January 1999 Public Hearing is held on Studio City PBID. Los Angeles City Council adopts Ordinance establishing the District.

September End of sixty ( 60) Day period during which a public hearing must be held to consider esta~lishment of the Studio City PBID.

September City Clerk submits P~ID assessment information on magnetic tape to the County Assessor.

SCIA Board of Directors prepares final implementation plans. The secured tax roll and bills are printed. Tax bills are mailed. First installment property tax bill including PBID assessment due. Studio City PBID begins operations.

Pursuant to State Law, the Studio City Management District will have a defined life. The life of the Management District is set at five (5) years. In order to continue to Management District for another set term, the preceding petition and public hearing process must be repeated.

23 • .l ' ., .,

XII. DISTRICT GOVERNANCE

A. Studio City Improvement Association

The Studio City Improvement Association (SCIA) will be responsible for the day-to-day operations of the Management District. As previously described, SCIA has initiated several efforts to improve the core commercial area and will continue its efforts with the establishment of the new Management District. Currently, there are several separate functions and activities that are existing or proposed for the commercial area. We recommend that commercial improvement initiatives be brought under one private sector (property and business) umbrella organization - SCIA.

B. Advisory Board

The ultimate management structure will be adopted by the Studio City Improvement Association and will include an Advisory Board appointed by the City Council. The Management District budget and assessments will be set by the Management District Advisory Board. This Advisory Board will service in the same capacity as the "advisory Board" described in Chapter 3, section 36631 of the State Law. ("The Property and Business Improvement District Law of 1994 is provided in Appendix 1.") ·

Members of the Advisory Board will be nominated by the SCIA, and, pursuant to the State Law, appointed by the Los Angeles City Council. A mix of large and small property owners will be sought to comprise the Advisory Board. The Advisory Board will develop annual Service Plan reports, including budgets, and monitor service delivery.

STUDIO CITY IMPROVEMENT ASSOCIATION BOARD OF DIRECTORS

Robert Kayyem (President), Property Owner Art Ginsburg, Art's Delicatessen John ,Nelson, Past President, Chamber of Commerce Sondra Frohlich, Former Executive Director, Chamber of Commerce Alfredo Annino, Alfredo Annino Construction Florence Blecher, Cahuenga Pass Property Owners' Association Greg Houge, Public Storage, Inc. Alex Moradi, Property Owner Allen Ravert, Past President, Chamber of Commerce Berny Thorsch, Studio City Camera Exchange Leonard Jay Totta, Home Savings of America Tom Von Der Ahe, Property Owner Polly Ward, Ventura/ Cahuenga Boulevard Plan Review Board Carla Whalen, CBS Studio Center Ray Wolkoff, Flask Liquor

24 Appendix 1: AB 3754 Property and Business Improvement Law of 1994

25 cfi Record "'Page 1 of 2

=·~ Baek to Results 11 ~~ Search .Afl ai n

File Number 96-061 O-S1

Last Changed Date 8/26/99

Title STUDIO CITY BUSINESS IMPROVEMENT DISTRICT

Initiated By Wachs Mover 1996 / Feuer

Subject Mo - THEREFORE MOVE, that Ccl, subj to approval of Mayor, take the following actions: 1. Instruct City Clerk that City Atty to meet with CDs 2, 4 & 5 & its Studio City business community to provide the necessary assistance to establish an appropriate business entity; &'to begin the formation of a Studio City Business Improvement District. · 2. Approve the use of $75,000 in Supplemental CDBG funds for Earthquake Recovery to be used to hire a consultant, to gather data, prepare necessary documents, attend meetings & other activities to determine feasibility, & coorainate the formal adoption process needed to establish the Studio City Business Improvement District.

Council District 5

Date Received 4/3/96

File History 4-3-96 - This days Ccl session 4-3-96 - Ref to C&ED Comt \' 4-3-96 - File to C&ED Comt Clk 4-23-96 - C&ED Comt rept ADOPTED, subj to approval of the Mayor to: 1. INSTRUCT the City Clerk and the City Atty to meet with CD 2, 4 & 5 and the Studio City business community to provide the necessary assistance to begin the formation of a Tarzana Business Improvement District (BID). 2. APPROVE $75,000 in CDBG Supplemental Earthquake funds to hire a consultant, to gather data, prepare necessary documents, attend meetings and other activities to determine feasibility, and coordinate the formal adoption process needed to establish the Studio City Business Improvement District. 4-29-96 - File to Mayor FORTHWITH 5-2-96 - Mayor's message concurred in action of 4-23-96 (CNT9605) 5-7-96 - File to C&ED Com! Clk OK . 5-10-96 - File in files 10-9-96 - For ref - CDD - Req Ccl approve and enter into Professional Services Agreements for Business Improvement District Consultants for Studio City, Leimert Park, Figueroa Corridor and Tarzana 10-9-96 - Ref to C&ED Com! 10-10-96 - File to C&ED Comt Clk 10-29-96 - Mo ADOPTED to approve C&EQ Com! rept rec, subj to approval of the Mayor to: 1. AUTHORIZE the GM, CDD to negotiate and execute a contract with CityGate Associates for an amt not to exceed $75,000 for the period of 9-3-96 thru 9-2-97 for the scope of services described in CDD transmittal dated 10-4-96. 2. AUTHORIZE the Controller to expend funds within Community Development Trust Fund No 424 upon presentation of the proper documentation and proper demand of

http://council.ci.la.ca. us/dbtw-wpd/exec/dbtwpcgi.exe? AC=GET_RECORD&XC=/dbtw-w1 12/10/2002 ' cfi Record Page 2 of~

the GM, COD or designee as follows: Acct; J522 - Title; Supplemental CDBG for Earthquake Recovery - Amt; $74,898 3. DIERCT the GM, COD to incorporate the following procedures for the issuance of any future RFP or RFQ for BID consultants. * A structured scoring system with relevant criteria and weight factors for use in selecting contractors * An appeals process for non-recommended respondents. 10-30-96 - File to Mayor FORTHWITH 11-1-96 - Mayor's message concurred in action of 10-29-96 (CNT9710) 11-12-96 - File to COD - Attn: Raul Gonzalez, Contract Div 11-19-96 - File to C&ED Comt Clk OK 11-21-96 - File in files 2-18-99 - For ref - City Clerk - Req Gel approve a resolution of intention to establish the Studio City Business Improvement District (BID) 2-19-99 - Ref to C&ED Comt 2-19-99 - File to C&ED Comt Clk per red tag req 3-16-99 - C&ED Comt rept ADOPTED to: 1. FIND that the petitions submitted on behalf of proponents of the proposed Studio City BID are signed by property owners who will pay more than fifty (50) percent of the assessments proposed to be levied. 2. ADOPT the accompanying Resolution of Intention to establish the Studio City BID. 3. DIRECT the City Clerk to prepare, publish and mail as required, the public meeting and public hearing notices and the special assessment ballots and instructions in a format approved by the City Attorney and scheduled as required by the provisions of Section 54954.6 of the Government Code, Section 36600 et seq. Of the Streets and Highways Code and Article XIIID of the California Constitution. · 4. INSTRUCT the City Clerk, subject to City Attorney approval,'to prepare an Ordinance establishing the Studio City BID, for Council consideration during the required public hearing. 3-22-99 - File to C&ED Comt Clk OK 3-23-99 - File in files 4-5-99 - File to Cal Clk 4-6-99 - Cont to 4-7-99 ' t 4-7-99 - Public Hearing held - Second hearing scheduled 5-4-99 • 5-4-99 - Public.Hearing Closed - Ord ADOPTED establishing the Studio City property and business improvement district and confirming the assessments to be levied upon properties within the district, as described in the management plan. 5-5,99 - File to Mayor for signature 5-17-99 - File to C&ED Comt Clk OK 5-20-99 - File in files 7-9-99 - This days Gel session - Mo - Feuer Mover 1999 / Wachs - On 5-4-98 the City Gel adopted Ord No. 172584 establishing the Studio City Business Improvement District (BID). The BID is anxious to begin start-up activities including, but not limited to, tree and sidewalk maintenance; communications with community members and stakeholders about the BID; and planning work necessary to increase available parking in the community.

',t.<. ; THEREFORE MOVE that subject to the approval of the Mayor, $72,000 be transferred from the Reserve Fund to the Unappropriated Balance and be appropriated therefrom to a new line item in the General City Purposes Fund No. 100-56 entitled "Studio City BID" as an advance to fund start up programs, said funds to be reimbursed to the General Fund by the Studio City BID upon collection of the annual assessment. FURTHER MOVE that the City Clerk be instructed to negotiate and execute the necessary contract for the above purpose subject to the approval of the City Atty as to form and legality. 7-9-99 - File to Cal Clk for placement on next available Gel agenda 7-16-99 - Mo ADOPTED 7-21-99 - File to Mayor 7-30-99 - Mayor's message concurred in action of 7-16-99 (CNT0007) 8-5-99 - File in files · ·

ORD 172584 {Adopted 5-4-99; Effective 6-17-99)

:-~ Bae~ to Results 11 ~=· Search A;)ain

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