Hard Discounters Insights: Check out these recent Brick Meets Click posts Management briefings available - identify the best ways to respond - Contact us today Lidl is leveraging synergy with in their growth strategy: Expect a dust up In the US mid-Atlantic region – where Aldi already has 400 stores – Lidl is building three distribution centers capable of supporting several hundred stores. Lidl clearly sees the synergy with Aldi as beneficial to its growth strategy. Go to this post The Aldi transformation continues: Investments in the shopping experience Transformation is a big topic and Aldi is a great example. It’s a particularly good time to check on how its business reinvention is coming along. We estimate topline sales will increase from $14.6 billion in 2016 to $24.9 billion by the end of 2021. Go to this post Heads Up: 5 key changes in how Aldi does business Aldi has transformed itself from a limited assortment retailer into a promotional merchant with a strong price reputation. The net result is an extremely disruptive force in an increasingly competitive grocery landscape. Here are five changes that up the ante in the competition for grocery dollars. Go to this post Lidl fine tunes its US stores and value proposition Food retailers rarely get a sneak preview of what a new competitor is bringing to market, but that’s exactly what an interview with Lidl’s US chief executive Brendan Proctor delivers. interview features two themes that seem particularly significant to us. Go to this post

Learning from "Lidl of the Future" stores Lidl’s US entry raises many questions: How big will they be? What are their strengths? How will shoppers respond? Visiting a UK “Lidl of the Future” store can fill in some of those blanks and shows why the growth of hard discounters like Aldi and Lidl makes them more than just another source of competition. Go to this post Aldi takes big strides with new private label products Aldi’s creation of Little Journey baby essentials sets a new high-water mark for how the discount retailer is building its private label sales. Starting with low prices, Aldi branched out to offer premium choices within items – and now they’re going after several in the baby-shopper categories. Go to this post Aldi made a splash with its high-tech wine pop-up store in London Aldi's pop-up wine store only ran for a few days in the UK, but it clearly demonstrated that they are increasingly sophisticated marketers who know how to use the latest customer-facing technology, in this case for a growing online service. Go to this post What Aldi entering means for US grocery business Aldi’s entrance to China without opening a store or finding a local partner is big. For the first time, they’ll offer their hard discount model and own brand products exclusively online. It shows they are confident enough in their ecommerce ability. Go to this post