2017 ANNUAL REPORT SMILE #10 table of Over the wall contents “Camp brings the whole family 3 Board of Directors 33 Raising Awareness: together and takes the illness & Board Chair Spotlight on away. When we are at camp, we Welcome Letter SeriousFun forget about it all. Camp has 11 Building our 39 The Stories Future Together: Behind given us so many wonderful Paul’s Vision and the Smiles and you can’t take Our Network Strategy memories 49 2017 Financials them away—they last forever.” 19 2017: Impact and 53 Thanks a MILLION — Camper Mom Conditions Served 65 Camp and 21 Building Capacity: Program Reaching New Heights Locations 27 Global Partnerships: A World of Good Over The Wall, United Kingdom 1 2017 board of directors OFFICERS Francisco Arango Georgia Wall Gogel Mamoru Matsumoto Kathy Starkoff SMILE #117 Co-Owner, Grupo VIPs Commercial Real Solaputi Kids’ Camp Flying Horse Farms Don Gogel Carolyn Bechtel Estate Attorney Deidre C. Meyerson Julie Sullivan • Chairman (Retired) Chairman & CEO, Victory Junction The Hole in the Roundup River Ranch victory junction Maneesh Goyal Wall Gang Camp Clayton, Dubilier & Steve Berger Carole Watkins Rice Holdings, L.P. North Star Reach Founder and Priya Narang Cardinal Health President, Chief Revenue Officer (Retired) “Camp has taught me to be more Maurice Pratt Emad Bibawi Pineapple, Co. • Vice Chairman Advisory Partner of FaZe Clan Janet Booth Zide Victor Hershaft Barretstown and New York Tatiana Nourissat- Corporate Attorney Double H Ranch Chairman, Uniphar Plc Advisory Office Rosenfeld (Retired) Vice Chairman, Paxar open and accepting of myself. I see Leader, KPMG LLP L’Envol John Forester Corporation (Retired) • Secretary Cindy Citrone Member of the Senior Advisory Corporate Executive; Fran Horowitz Executive Committee, other campers, and they are happy Laura Chonoles Attorney, Ruder, CEO, Abercrombie IDI Group Council Finance Executive Ware, Michler & & Fitch Co. Serena Porcari (Retired) George Barrett and . It has given me Forester (Retired) Eric Karp Dynamo Camp Joe Cronly Bill Sanger feel normal Blake Maher Senior Credit Officer, Jill Rappaport Over The Wall • Chief Executive Silver Point Capital Strauss Zelnick Strategy Director, Larry Marketing Executive Officer, SeriousFun Somesh Khanna more perspective and it made me feel Ellison Foundation (Retired) Children’s Network Senior Partner, Liz Robbins Wendy Durden Emeritus Ingrid Milne McKinsey & Company Camp Boggy Creek Owner, Liz Robbins Directors better about my condition.” • Treasurer Peter Kulloi Associates Chief Financial & Robert H. Forrester David Horvitz Chair, Bátor Tábor Tim Rose Operations Officer, President and CEO, Investment Banker Camp Korey Ray Lamontagne — Camper SeriousFun Newman’s Own 2017 of board directors (Retired) Executive Vice Children’s Network Foundation Sara Lahat Co-Chairman, President, Lifetime Director Jordan River Village Costco Newman’s Own, Inc. DIRECTORS Philanthropist, Israel Joanne Woodward John Frascotti Robert J. Rukeyser Page Adler John Marshall, III President & Chief Senior Vice President The Painted Turtle CEO, Kresge Operating Officer, & Director, American This list includes Foundation (Retired) Dee Ahearn Hasbro, Inc. Brands, Inc. (Retired) all individuals who Chair, served on the Board CEO Council of Directors within the 2017 calendar year. Victory Junction, North Carolina 3 SMILE #360 Camp addis “I never thought that I could talk freely about my HIV status and share my feelings with anyone. At camp I had the freedom to talk and get my worries off my shoulders.” — Camper Camp Addis, Ethiopia, operated in partnership with Worldwide Orphans Foundation 5 Dear friends and supporters, But not to Paul Newman. He knew that but focuses on how we will when it came to something as important continue to ensure programmatic Thank you. It would be hard to start this letter with as this—as important as ensuring that excellence, financial and every kid, no matter his or her condition, organizational sustainability, any sentiment other than an immense thank you. gets to experience the joy and hope of and awareness and recognition childhood—nothing should stand in the of the need to help children way. And so, he made sure nothing did. with serious illnesses have these 2017 was a year of amazing Since 1988, when Paul Newman first transformative experiences for decades accomplishments for SeriousFun opened The Hole in the Wall Gang Camp Now, 30 years after that first camp to come. This is a huge accomplishment Children’s Network. We delivered more in Ashford, Connecticut, SeriousFun opened, we don’t just celebrate the for the Network—bringing the camps, transformative camp experiences has provided more than one million life- million smiles—although that is surely programs, stakeholders, and partners We celebrate the to children and family members in changing camp experiences to children Don G something to celebrate. We celebrate the together in a wholly new way and with a year than ever before: 166,000. and their family members from more ogel & G 30 camps and programs around the world a common vision for the future and staff, volunteers, Through residential camp programs, than 50 countries. Experiences that eo rg which are the hubs of this joyful activity impact of the Network. It is certainly an family and sibling weekends, hospital are carried out by highly trained ia W and have become carefree retreats for exciting time to be part of SeriousFun. a partners, and and community outreach, teen staff and volunteers, with the ll children and families everywhere. G and young adult programs—and best quality medical care o g As we look towards the next 365 days, e donors who make so many other impactful programs and a constant focus l We celebrate the staff, volunteers, the next decade, and the next 30 years, carried out all around the world— on safety. Experiences partners, and donors who make stage we remember the extraordinary vision SeriousFun is changing lives. that are adaptive and nights, messy meals, cabin chats, and and commitment of Paul Newman. There stage nights, messy inclusive so that at dreams of living a life beyond the limits is surely as much work to be done as Supporting and caring for more than camp, no child feels of illness possible. And we celebrate there is fun, and as many challenges to meals, cabin chats, 50 medical conditions, as well as many left out. Experiences the future. It is remarkable to think of face as there are opportunities, but we rare conditions, SeriousFun camps and that serve up all the all of the lives which have been forever will do it together—because we know a and dreams of programs have helped children with excitement, fun, and impacted by Paul Newman’s vision, camper’s smile is worth a million words. serious illnesses and their families laughs that kids deserve, with many more to come because of understand that childhood doesn’t be it on a zipline, in champions and supporters like you. Sincerely, living a life beyond have to be lost to treatments and the pool, or on stage. chair the board letter from hospital stays, friendship can grow In 2017, the Board of Directors and CEO the limits of out of shared fears or shared dreams, For some people, the Council of SeriousFun Children’s Network and a scar is not nearly as powerful thought of creating these were proud to approve the first-ever illness possible. as a smile. And the smiles are the types of “seriously fun” Network Strategy. This strategy not only proof—all ONE MILLION of them! experiences for children with lays out the work we are committed to Don Gogel ” serious illness seemed impossible. doing together to deliver on our mission Chairman of the Board 6 7 SMILE #1,479 Barretstown “You see, the thing about cancer is it doesn’t just attack the child who’s sick, it attacks your whole family. We arrived at camp exhausted and in pieces. We left as a family who knew what it was to laugh again, with our pieces put back together.” — Camper Mom Barretstown, Ireland 9 building our future together It is well known that Paul Newman wasn’t one for fanfare, being the center of attention, or being honored for all of the goodness he brought into the world. It has even been said that he was sometimes resistant to writing down his thoughts because it was contrary to his sense of personal humility. Especially when it came to the camps. He didn’t want the camps to be about him, to be idolized for starting them, or to be at the front of some underlying great philosophy. It was never supposed to be about Paul, but always about the dose of good that these camps could add to the lives of children and families—and that good should spread as far and wide as it possibly could. building our future together future building our The Hole in the Wall Gang Camp, Connecticut 11 Paul Newman’s Vision for the Future of the Camps Ten years after Paul put his thoughts down on paper, we are proud to share with you, our dedicated supporters, Paul Newman’s aspirations for the camps: When we opened the first camp, My hopes are that: I simply had no conception of the extraordinary magic that was about • The camps always stay a child can be different from to take place. My thinking was pretty true to their singular focus country to country, culture simple. I felt I had been enormously of giving these children to culture. While the heart lucky in my life, and that a child with the experience of what a of the camps is medically a life-threatening condition was just childhood should be like… based, keep your minds open; plain unlucky. What else can you call it all the other benefits flow when a child has cancer, AIDS, sickle from this; the spirit of • The camps’ growth is cell, heart disease, Prader Willi, Black fun prevails in everything always balanced against Diamond Syndrome, and a host of we do—children and future sustainability; other frightening conditions, other adults alike.