Lights Camera Cure presents: The 4th Annual Hollywood Dance Marathon

SPONSORSHIP The Hollywood Dance Marathon OPPORTUNITIES March 21st, 2015

Calling Action! to Fight Pediatric Cancer Proceeds from the Hollywood Dance Marathon Benefit: EVENT INFORMATION

ABOUT THE EVENT In its first three years, the Hollywood Dance 2014 EVENT STATISTICS Marathon has become one of LA’s fastest growing March 23rd, 2014 • The Avalon Theater charity events, raising nearly $200,000 for pediatric Number of Dancers: 220 cancer research and patient support. The Total Attendees: 1,000+ high-energy dance party fundraiser features: Number of Performers: 12 • Participants from throughout the Los Angeles Number of Volunteers: 120 area who sign up to dance for six hours and raise money from family and friends similar to traditional Total Donated: $84,870* fundraising walks. * Includes additional donations received aer the event. • Top-notch entertainment – bands, musical artists, DJ’s and dance groups. • VIP’s/Celebrities on the Red Carpet, with press & media coverage. • Silent Auction of one-of-a-kind items. Proceeds from the 2015 Hollywood Dance Marathon will benefit pediatric cancer programs at Mattel Children’s Hospital UCLA and the Four Diamonds Fund at Penn State Hershey Children’s Hospital. We invite you to be part of the CURE. It’s FOR THE KIDS – FTK!

2 EVENT EXPOSURE

The Hollywood Dance Marathon provides Sponsors with a variety of outstanding opportunities for name, logo and brand promotion, both pre-event and day-of-event exposure, including: Pre-event Marketing • Lights Camera Cure website – www.lightscameracure.com • Dancer Registration/Fundraising website • Active social media campaign – Facebook, Twitter, Instagram • Email blasts to large subscriber base • Press releases • Promotional videos • Media interviews Day-of-event Promotion • Red Carpet step & repeat • Dancer t-shirts • Signage throughout the venue • Placement on giant video screens • On-stage presentation Let people know that you are part of the CURE for pediatric cancer by being a SPONSOR of the Hollywood Dance Marathon. LIGHTS CAMERA CURE has been featured in...

3 BRAND VISIBILITY

The Hollywood Dance Marathon attracts press & media coverage and celebrity participation, generating millions of media impressions that highlight our Sponsors and their support of the cause in the community. Sponsors benefit from the event’s unique features: • The first and only citywide Dance Marathon in LA combining FUN & PHILANTHROPY. • Desirable Dancer demographic – young professionals ages 21-35 • Dancer fundraising through social media extends marketing to a wider audience over a 3-6 month period. • VIP tickets attract more affluent supporters with private seating area and complimentary food/drinks from well-known sponsors. • A historic venue in the heart of Hollywood that has hosted renowned performers such as Frank Sinatra and the Beatles.

Attendees bid on silent Sponsors recognized on Restaurant sponsors provide Sponsors appear on back auction items event banners food for the VIP lounge of event shirts Past Celebrity Participants Moby • Ian Harding • Melissa Joan Hart • Taylor Spreitler • Sandra Mitchell Adam Sevani • Alyson Stoner • Christine Lakin • Stefano • Zendaya Joe Mantegna • Brandon Routh • Drake Bell • Devon Werkheiser • Gia Mantegna Drew Seeley • Daniel Curtis Lee • Kait Weston • Martin Spanjers • Christian Serratos Rosey Grier • Spencer Locke • Denzel Whitaker • Scott Michael Foster Laura Prepon • Reign Morton • Amy Paffrath • Elizabeth Stanton • Jordan Norwood

Ian Harding Devon Werkheiser Melissa Joan Hart Joe Mantegna Moby Pretty Little Liars & Gia Mantegna & Taylor Spreitler Actor Artist Hosts Melissa & Joey 4 JOIN THE SOCIAL CONVERSATION

The Hollywood Dance Marathon is a fundraiser that generates a lot of LCC Social Media Growth buzz. During the final month leading up to last year’s event, Lights Camera 1600 Cure’s social media channels had over 1 million organic impressions. 1400

Our active Facebook and Twitter 1200 followers have more than doubled year over year. 1000

800

Social Media Impressions 600 In March, we hit more than one 400

million organic impressions. 200 FOLLOWERS (LIKES FOR FACEBOOK) FOR (LIKES FOLLOWERS 63% of our visitors are women; 36% are men. 6/13 2/8/14 3/1/14 3/27/14 5/5/14 DATE We are most popular with the 25-34 age group in Los Angeles. Facebook Twitter Instagram

The event raises funds for hospitals in both California and Pennsylvania, so people from all across the country are talking about it.

Dancer registration and fundraising have already started and the event’s producers are actively promoting the Hollywood Dance Marathon. Become a sponsor today to maximize your marketing and promotion opportunities. 5 SPONSOR LEVEL BREAKDOWN

FOUR DIAMONDS SPONSOR $25,000

• Branding as exclusive Title Sponsor of the Event • Opportunities to interact with celebrity guests and • Logo on Red Carpet Step & Repeat awards recipients • Featured Recognition at Opening and Closing Ceremonies • On-site Product Visibility/Sampling (if desired) • Brand video played on main screen during the event • Logo and banner ad on LightsCameraCure.com • Featured Speaking Opportunity at Event • Featured Recognition in e-Communications, Social Media, • Title Sponsor Signage at Event including LED video screens and other marketing materials • Featured Acknowledgement in Press Release • 12 Complimentary VIP Tickets to Event • Title Sponsor Recognition on Event T-shirt

THREE DIAMONDS SPONSOR $10,000

• Branding as Sponsor of VIP Area, Dancer Lounge, Photo • Acknowledgement in Press Release Booth or Silent Auction • Large Logo on Event T-shirt • Recognition at Opening or Closing Ceremonies • On-site Product Visibility/Sampling (if desired) • Speaking Opportunity at Event • Logo on LightsCameraCure.com • Featured Signage at Event including LED video screens • Recognition in e-Communications, Social Media, and • Opportunities to interact with celebrity guests and other marketing materials awards recipients • 10 Complimentary VIP Tickets to Event

TWO DIAMONDS SPONSOR $5,000

• Acknowledgement at Closing Ceremonies • Logo on LightsCameraCure.com • Included in Signage at Event including LED video screens • Recognition in e-Communications, Social Media, and • Acknowledgement in Press Release other marketing materials • Logo on Event T-shirt • 6 Complimentary VIP Tickets to Event

ONE DIAMONDS SPONSOR $2,500

• Included in Signage at Event including LED video screens • Recognition in e-Communications, Social Media, and • Acknowledgement in Press Release other marketing materials • Logo on Event T-shirt • 4 Complimentary VIP Tickets to Event • Logo on LightsCameraCure.com

FRIENDS OF LCC $1,000

• Included in Signage at Event including LED video screens • Recognition in e-Communications, Website, Social • 2 Complimentary VIP Tickets to Event Media, and other marketing materials 6 SPONSORSHIP LEVELS

FOUR DIAMONDSTHREE DIAMONDS TWO DIAMONDSONE DIAMONDFRIENDS OF LCC:

SPONSOR: SPONSOR: SPONSOR: SPONSOR:

$25,000 $10,000 $5,000 $2,500 $1,000 Branded as Exclusive Title Sponsor x Brand Video Played on Main Screen During the Event x Branding for VIP, Dancer Lounge, Photo Booth, or Silent Auction x Logo on Step & Repeat x Featured Recognition at Event x Recognition at Opening/Closing Ceremonies DAY-OF-EVENT x x x Speaking Opportunity at Event x x Featured Signage at Event x x Featured Recognition on LED Screens x x Opportunities to Interact with Celebrity Guests & Award Recipients x x Featured Logo on T-Shirt x x Recognition on Signage, LED Screens x x x Logo on Event T-Shirt x x On-site Product Visibility/Sampling x x Complimentary VIP Event Tickets 12 8 6 4 2

DIGITA Featured on LCC Website x x Recognition on LCC Website

& PRESS & x x x L /PRINT MEDIA /PRINT Featured in LCC Social Media x x Recognition in LCC Social Media x x x Featured Recognition in Press Release x Recognition in Press Release x x x

7 The Hollywood Dance Marathon March 21st, 2015

For more information about The Hollywood Dance Marathon, please email Gary Werkheiser, Executive Director, at [email protected] or visit our website www.LightsCameraCure.com

Lights Camera Cure, a 501(c)(3) tax-exempt charitable organization Tax ID #46-3005523