Interscope Geffen A&M Executive VP Nir Seroussi
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Bulletin YOUR DAILY ENTERTAINMENT NEWS UPDATE JULY 2, 2021 Page 1 of 24 INSIDE Executive of the Week: • Inside Track: Fyre Interscope Geffen A&M Executive Fest Creditors May Get Less Than 4 VP Nir Seroussi Cents on the Dollar; Jann Wenner to BY DAN RYS Publish Memoir • New California ast fall, Colombian-American singer and art- for four weeks by May and this week reaching the No. Budget Includes ist Kali Uchis released Sin Miedo (del Amor 1 spot on Latin Airplay — and earning Seroussi the $150M for y Otros Demonios) on Interscope, her second title of Billboard’s Executive of the Week. Independent major label album and, importantly, her As “telepatía” continues its rise, not just on the Music Venues Lfirst Spanish-language album. The project was well Latin charts but on the mainstream charts as well — • HeadCount received, and its first two singles, “Aqui Yo Mando” this week it sits at a new peak of No. 25 on the Hot Launches ‘Save the with Rico Nasty and “La Luz (Fin)” with Jhay Cor- 100 — Seroussi tells Billboard about the song’s journey Vote!’ Campaign tez, helped build the hype for the release, with the into becoming a global hit (it reached No. 10 on both Amid Battle Against Voting Restrictions latter reaching the Latin Pop Airplay chart. of Billboard’s global charts), IGA’s multi-faceted radio But at the beginning of 2021, the Sin Miedo track campaign for the track and how Kali Uchis is embrac- • Bessemer Trust “telepatía” began gaining traction on TikTok and the ing this moment. Requests to Resign album gained a new life, spurring her label, Inter- A month after Kali Uchis’ “telepatía” spent four as Co-Conservator of Britney Spears’ scope, into action. “In late January, we noticed a weeks atop the Hot Latin Songs chart, it has now Estate subtle uptick in the track’s consumption,” says Nir Se- gone to No. 1 on Latin Airplay. What key decision roussi, executive vp at Interscope Geffen A&M (IGA), did you make to help make this happen? • Siegelman Stable: who worked closely with Kali Uchis on the project. The crucial decision, made collectively by [IGA The Unlikely Story (continued) Behind the Horse “We then quickly harnessed the company’s social me- Logo Suddenly dia and marketing expertise, launching a comprehen- Everywhere in sive TikTok campaign spearheaded by Murdoc Har- The Billboard Bulletin will not Music Fashion dy, Kim Barrena and Kat Morales from our team.” publish on July 5th. We will resume “telepatía” quickly became the label’s focus across the publishing on July 6th. board, rising to the top of the Hot Latin Songs chart TOTAL IMMERSION ESSENTIAL ANALYSIS of the latest business topics and trends formulated to give industry players the competitive advantage in a rapidly changing market. EXCLUSIVE QUARTERLY REPORTS that deliver in-depth, holistic reporting; case studies; and custom data designed to serve the industry. A DEEP DIVE LIBRARY stocked with intelligence on fan data, SUBSCRIBE TO BILLBOARD PRO FOR song catalog sales, TV synchs, Africa’s burgeoning music ACCESS TO NEW REPORTS business and the gaming industry’s embrace of artists. AND THE ARCHIVE Panos Panay Harvey Mason jr. Valeisha Butterfield Jones Co-President CEO Co-President A BOLD NEW ERA IS HERE The next generation of Recording Academy leadership. GRAMMY.COM Page 3 of 24 IN BRIEF promotion president] Brenda Romano, [IGA bona fide global hit. At the same time, Kali’s connection with her Latin fans, but it also head of rhythm promotion] Nino Cuccinel- entire catalog also experienced a significant introduced her to audiences around the lo and me, was to take “telepatía” concur- lift, a sign that new fans were discovering world who have already been embracing the rently to Latin, top 40 and Rhythm. It en- Kali and consuming her music. ubiquitous Latin sounds. With Sin Miedo, abled our promo teams to strategically build In the past, songs that have gone viral Kali broke the mold of the Latin mainstream the record in each format market-by-market, have tended to burn brightly and flame and is empowering other Latin artists to do which ultimately fueled the record’s success out, but “telepatía” has seen steady the same. The musical landscape has begun at Latin radio. Considering that there’s no growth over the past several months. To to shift, and Kali is leading the charge. other record like “telepatía” playing on the what do you attribute that? How has the Latin music business radio, it’s certainly a big accomplishment. Working closely with Kali’s manage- changed in the U.S. over the past several “telepatía” is the third single from Sin ment (Shakira Kalité, Jon Lieber- years? Miedo. What is it about this song in berg and Yamile Fernandez), we kept step- The fact that the number one U.S. label is particular, and how you worked it, that ping on the gas and covering every possible committed to offering Latin artists a seat at broke through? angle, from the DSPs, social media partners, the table with their general market counter- First of all, it’s an amazing song, one radio, TV and press in the U.S. and interna- parts speaks volumes to the progress of the which during the struggles of the pandemic tionally. Kali has been doing promo nonstop Latin business in the U.S. genuinely struck a chord with people. As we and is not slowing down. Later this month entered 2021, it reflected a mood many of us she’ll be performing on Premios Juventud could relate to: nostalgic yet hopeful, missing and the MTV MIAW awards, which she’s our loved ones who we couldn’t travel to see. also hosting. This is clearly Kali’s moment It also felt fresh and stood out from every- and she’s ready for it. thing else that was happening in mainstream Kali Uchis has spoken about the deci- music, both general market and Latin. sion to record a Spanish-language album. The song got a big push from TikTok. Why do you feel that it worked, and has Was that a specific part of the strategy for become her biggest album of her career the single, or did it happen organically? so far? In late January, we noticed a subtle uptick Kali is an artist who unapologetically in the track’s consumption. We then quickly remains true to her essence. Working with harnessed the company’s social media and her A&R Matt Morris, she delivered an marketing expertise, launching a compre- incredible album that resonated with music hensive TikTok campaign spearheaded fans in a very powerful way. By collaborating by Murdoc Hardy, Kim Barrena and Kat Mo- with Tainy and tapping into her Latin roots, rales from our team. Within days, “telepatía” she added yet another layer of authentic- exploded and by the end of February it was a ity to Sin Miedo. Not only did it deepen her AUTHORITATIVE INTELLIGENCE. DELIVERED DIGITALLY. CLICK HERE FOR FREE DELIVERY DIGITAL NEWSLETTERS Congratulations, 2021 BILLBOARD COUNTRY POWER PLAYERS Including our very own Diane Pearson and Lori Badgett. Diane Pearson Lori Badgett SVP and Team Leader SVP and Team Leader Entertainment Division, Entertainment Division, Nashville Nashville Discover The way up® at cnb.com. City National Bank Member FDIC. City National Bank is a subsidiary of Royal Bank of Canada. ©2021 City National Bank. All Rights Reserved. 431479 BILLBOARD COUNTRY UPDATE APRIL 13, 2020 | PAGE Page 4 5 OF of 1924 ON THE CHARTS JIM ASKER [email protected] IN BRIEF SamHunt’s Southside Rules Top Country Albums; Brett Youngmodels, private ‘Catc jet companiesh’-es and other Fifth paid Airplay to models, including Bella Hadid, Em- Inside Track: sources paid with money McFarland took ily Ratajkowski and Hailey Bieber; Leader; Travis fromDenning investors for the failed Makes event. And, History$539,750 from musical artists slated to Fyre Fest Creditors according to the petition, Messer has asked perform; and $512,000 from transportation the court for $1 million in compensation for outfits, credit card companies and high- SamMay Hunt’s secondGet studio Less full-length, and first in overthose five services. years, Southside sales (up 21%) in the trackinginterest week. On lenders. Country Airplay, it hops 18-15 (11.9 mil- (MCA Nashville/Universal Music Group Nashville), debuts Ifat No.the 1 court on Billboard approves’s lionMesser’s audience petition, impressions, upIn 16%). his petition, Messer wrote that the Top Country Albums chart dated April 18. In its first theweek $1(ending million April will 9), be it deducted from the re- bankruptcy case was “problematic and dif- earnedThan 46,000 4 equivalent Cents album units, including 16,000 in album sales, ac- TRY TO ‘CATCH’ UP WITH YOUNG Brett Youngachieves his fifth consecutive cording to Nielsen Music/MRC Data. covered funds, leaving justand $300,000 total Country to Airplaypay No.ficult 1 as “Catch” to administer.” (Big Machine The Label main Group) debtor, ascends Mc- onSouthside the marks Dollar; Hunt’s second No. 1 on the back approximately 300 creditors who filed Farland2-1, increasing — who 13% was to sentenced 36.6 million to impressions. six years in chart and fourth top 10. It follows freshman LP $36 million in claims against the festival. an OhioYoung’s prison first afterof six pleadingchart entries, guilty “Sleep to three With- MontevalloJann, which Wenner arrived at the summit to in No - Messer’s petition asks the bankruptcy countsout You,” of wire reached fraud, No. one 2 in countDecember of bank 2016. He vember 2014 and reigned for nine weeks.