WWE, Inc.

Key Performance Indicators

Calendar Years: 2008 - 2010 (Data shown is through December 31, 2010)

February 1, 2011 BasisBasis ofof PresentationPresentation

This presentation contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

1 Live Event Attendance (Average Quarterly Paid Attendance)

North America International (Average attendance in thousands) (Average attendance in thousands) 10.0 14.0

8.1 8.2 12.0 11.3 8.0 7.2 6.9 6.9 6.6 10.0 9.3 6.1 9.0 9.1 9.1 5.8 5.8 5.6 8.2 8.3 8.5 6.0 5.3 5.2 8.1 8.0 7.5 6.6 6.7 4.0 6.0

4.0 2.0 2.0

0.0 0.0 Q1 Q2 Q3 Q4* Q1 Q2 Q3 Q4* 2008 2009 2010* 2008 2009 2010*

Number of Events Number of Events Q1 Q2 Q3 Q4* Q1 Q2 Q3 Q4* 2008 66 52 77 47 2008 8 31 12 26 2009 83 51 77 57 2009 4 27 17 26 2010* 71 62 62 58 2010* 4 28 16 26

* 2010 attendance and number of events are through December 31, 2010. Note: WrestleMania occurred in the first quarter of 2010 and in the second quarter of 2009. Excluding WrestleMania, Q1 2010 Average North American attendance reached 7,300 fans per event and Q2 2009 Average North American attendance reached 7,200 fans per event. 2 Pay-Per-View Buys (Buys in 000s)

TOTAL BUYS AVERAGE CURRENT PERIOD BUYS† (includes prior period) (per event)

700 3,000 640 2008 2009 2010* 2008 2009 2010* 361 600 2,500 544

2,033 500 2,000 818 1,819 1,592 400 352 1,500 295 300 268 1,063 1,012 1,017 230 227 232 232 926 196 1,000 836 784 173 735 200 532 500 100

0 0 Q1 Q2 Q3 Q4* Q1 Q2 Q3 Q4* AVERAGE CURRENT PERIOD BUYS† (per event excluding WrestleMania )

Number of Events 500 431 361 2008 2009 2010*

Q1 Q2 Q3 Q4* 400 374 131

2008 3 4 3 4 295 300 130 164 268

232 232 International 2009 2 5 3 4 230 106 227 200 196 115 200 85 173 91 2010* 3 3 3 4 300 107 105 79 94 231 77 209 189 100 153

145 Domestic 136 127 † Reflects the average current quarter buys of monthly Pay-Per-View events. 122 125 102 *2010 buys and number of events are through December 31, 2010; the buys 96 shown are based on preliminary estimates. 0 Note: WrestleMania occurred in the first quarter of 2010 and in the second Q1 Q2 Q3 Q4* 3 quarter of 2009. Pay-Per-ViewPay-Per-View BuysBuys (Buys(Buys inin 000s)000s)

1300

1200

1100

1000

900

800

700

600 # ofBuys 500

400

300

200

100

0 (Jan) (Feb) (Mar/Apr) (Apr/May) (May) (June) (June/July) (July) (Aug) (Sep) (Oct) (Oct/Nov) (Nov) (Dec) l le ia m 0 el s s b 10 n 10 0 a 1 e ir m ' '10 ' GAB 1 C ights eri a u er Ma s n k ' r Sl a b e le n in stl u me ll al R am re r Way '10 Ba urv. S y h u He S Ro C W o Sum hampions ' n l F in the f C Bragging R tio y o a Extreme R e t in / n h , Ladders and Ch m 09 ig s li '09/ Fata Mo E '09/ i 9/ / n '0 09 klash ' t ' c n oint '09/ N Ou Ba don/ Table y ions i d a p ge W ham eaking P No i f C Br Arma t o gh Ni

• Reflects current year buys of monthly Pay-Per-View events. Excludes buys recorded on a cash basis 2008 2009 2010* in subsequent years. * 2010 current year buys are through December 31, 2010 and are based on preliminary estimates. 4 Home Video

Gross Home Video Units Shipped (in 000s) 1,600

1,400 1,304 1,179 1,200 1,072 946 912 940 1,000 864 886 813 833 847 800 730

600

400

200

0 Q1 Q2 Q3 Q4*

2008 2009 2010*

Effective Home Video Price Significant 2010 Releases (Gross revenue per unit shipped) Release TITLE Gross units shipped in Qtr. Q1 Q2 Q3 Q4* Date (5/4/10) Q2 WrestleMania 26 225K 2008 $15 $15 $16 $17 (260K YTD)

2009 $15 $15 $13 $15 (6/8/10) Q2 Undertaker’s Deadliest 106K Matches (152K YTD) 2010* $14 $13 $12 $14 (11/9/10) Q4 The 149K Experience

(3/9/10) Q1 - My 90K * 2010 DVD units and pricing are through December 31, 2010. Journey (141K YTD) 5 Digital Media

Internet Traffic & Usage Online Merchandise Sales Averages Per Month (millions) WWEShop.com Orders (000s) 40 160 600 503 140 30 120 123 125 424 120 411 408 413 450 394 379 376 376 377 339 100 20 385 80 71 70 15.9 68 15.8 15.3 300 62 62 59 14.2 13.214.3 13.4 13.2 13.2 13.7 60 55 12.2 Views Page 12.3 60 47 Unique Visitors Unique 10 150 40 20

0 0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4* Q1 Q2 Q3 Q4* 2008 2009 2010* 2008 2009 2010* Unique Visitors Page Views

* 2010 traffic and usage data, as well as online merchandise sales, are Average Time Spent Per Monthly Unique Visitors through December 31, 2010. Internet data excludes traffic on syndicated (in minutes) sites. Q1 Q2 Q3 Q4* 2008 25 23 23 22 2009 23 22 20 20 2010* 20 22 21 21 Source: Omniture 6