ELIXIR MAGAZINE INCREASES CIRCULATION to 100,000 to MEET CONSUMER DEMAND Submitted By: Elixir Media Monday, 26 March 2007

ELIXIR MAGAZINE INCREASES CIRCULATION TO 100,000 TO MEET CONSUMER DEMAND Submitted by: Elixir Media Monday, 26 March 2007

THE WORLD'S FIRST AND ONLY GLOSSY MAGAZINE TOTALLY FOCUSED ON THE $57bn GLOBAL ANTI-AGEING MARKET INCREASES CIRCULATION TO 100,000 TO MEET CONSUMER DEMAND - AND BECOMES THE FIRST MONTHLY TO LAUNCH RADIO SHOWS WITH EXPERTS AND SERVICES IN THIS HUGE MARKET London: ELIXIR, the first glossy magazine totally devoted to the huge interest in anti-ageing products and services announced today that it will increase its print run to more than 100,000 copies for the May issue and will also be ABC audited. This issue, will also go from saddle stitch to perfect bound glossy with more than 100 pages of features and news on the healthy ageing lifestyle. As well as being on sale in WH Smith, Borders and independent newsagents it will go into the UK’s largest supermarket Tesco and other supermarkets through Post Scriptum London. It is also distributed free to 400 four and five star hotels, spas, gyms, Eurostar and airport business lounges via Gold Key Media and available on private charter business jets from the UK. The increased print run will be supported by a promotional advertising campaign on regional independent radio stations, London Underground stations, profile-raising public relations and other promotional marketing. Further details to come. ELIXIR will also become the first consumer glossy to offer RadioShow and Postcast interviews with experts on products and services in the anti-ageing sector as part of the advertising/sponsorship/promotional mix. The RadioShows which are aimed at providing consumers with independent information will feature experts on everything from medical rejuvenation to cosmetic surgery, dentistry, trichology, aesthetics, diet, exercise, cosmeceuticals, nutraceuticals and offer links between www.elixirnews.com and sponsor sites, driving target consumers to advertisers. The Radio Shows and Podcasts will also be available for download on the world’s largest download site iTunes. ELIXIR is bringing these unique and independent marketing opportunities in association with Daisy Media, the market leader in Podcast production see www.daisymedia.co.uk for more information. ELIXIR editor, Avril O’Connor said: “We are unique in being totally focused on anti-ageing products and services which is why there was so much media interest in our launch and consumer demand for the magazine. Adding Radio Shows and Podcasts to our advertising mix has already generated huge interest from advertisers because the power of sound is so compelling and the potential to drive consumer traffic is huge.” Last month’s launch of ELIXIR, was met by an avalanche of international media interest. At home, on BBC Television’s Breakfast show, ELIXIR had two appearances on the famous red sofa in one morning! Each was seen by more than five million viewers when Editor, Avril O’Connor, was interviewed by the distinguished presenters Michael Peschardt and Susannah Reid.

Page 1 Then came the turn of BBC Radio 4’s flagship news show, the Today programme, hosted by John Humphrys and Sarah Montague, listened to by more than 6.2 million people. Moments before ELIXIR went on air, these award-winning broadcasters were grilling none other than the UK Conservative leader, David Cameron. But even the man who aspires to be Britain’s next Prime Minister had to give way when the studio was cleared for more important matters – the launch of ELIXIR magazine! Abroad, news of ELIXIR also spread world-wide. Millions of listeners tuned in to learn about our launch on the BBC World Service. And regional listeners around the UK, via stations such as BBC Radio Newcastle, Leicester and Three Counties, also heard all about our exciting new publication on their local radio station. As a result we now have subscribers as far away as Karachi and Russia. The Times newspaper carried an opinion column on anti-ageing in which the acclaimed writer Michele Kirsch praised this magazine for its pioneering approach and well-balanced editorial stance. Michele declared: "Targeted at the well-to-do buyer of anti-ageing stuff, and swallowers of anti-ageing supplements, ELIXIR is not catering exclusively to the knifestyles of the rich and famous market, but it is not anti-surgery either…..The tone is balanced, putting health and inner being over looks but still covering the looks stuff for those for whom health and inner beauty are not enough." ELIXIR has launched at a time when there is a growing ageing population who don’t want to get old with the debilitating illnesses suffered by their parents and who want to spend money on looking good and living longer. It is also a time of exciting and unprecedented medical and scientific discoveries. Today, we are unlocking the secrets of DNA and stem cells to help fight and treat diseases. At the same time there are a bewildering array of anti-ageing and rejuvenation products and services on the market. ELIXIR will tell YOU our readers what works and what doesn’t. So if it’s hot, new and increases your lifespan, we want you to be the first to know. How ever the beautiful people in Beverly Hills, New York, London, Paris, Rome, or Shanghai stay looking young and feeling happy, you’ll hear about it in ELIXIR first, each month. In the April edition of ELIXIR on sale now: • Darcey Bussell – from Prima Ballerina to superfit mother • Can sex help you live longer? • How to live to 100 • Increase your pet’s lifespan – more excise for pets and their owners • ELIXIR investments - share tip guide to anti-ageing investments • PLUS SHOPPING REJUVENATION: the hottest anti-ageing products • Getting a beautiful smile with dental implants • Banish the grey – getting younger hair • WIN A LOOK TEN YEARS YOUNG MAKEOVER For images/interviews please contact Editor: Avril O'Connor

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