Penrith to Ullswater Corridor Travel Plan Executive Summary

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Penrith to Ullswater Corridor Travel Plan

Executive Summary

In July 2014 £1 million of revenue funding was secured for 2015/16 from the Local Sustainable Transport Fund (LSTF) through a partnership bid between the County Council and the Lake District National Park Authority.

See More Cumbria and the Lake District (See More) is a programme of work which will maximise the economic benefit of travel in the county by focussing on the quality of visitor travel to Cumbria’s international destinations, particularly the Lake District.

The programme focuses on four key visitor corridors and sets out recommendations for sustainable visitor transport improvements and marketing through Corridor Travel Plans (CTPs). This plan concerns the Penrith to Ullswater corridor, but plans have also been developed for the Carlisle to Hadrian’s Wall, Keswick to Borrowdale and Oxenholme to Grasmere corridors.

The plan was developed by auditing existing provision, analysing current travel patterns and consulting with stakeholders representing transport and tourism businesses, local authorities and communities. A stakeholder group has been set up and meets regularly to develop and implement the Plan.

Barriers to sustainable travel and measures to improve visitor travel were identified. A priority package of measures to be actioned within the one year See More programme was created including:

 Improved bus services on the 508 service, including introduction of an open top service;  Development and promotion of the Ullswater Way footpath around the lake;  Introduction and marketing of Pay as You Drive car hire at Penrith Station;  A network of Twizy electric cars hosted by four local businesses within the Ullswater Corridor;  Marketing and promotion of cycling, walking, bus, boat and rail opportunities to and within the Ullswater Valley.

A list of potential future capital projects were also identified and a feasibility study is to be commissioned on improving coach parking for Pooley Bridge.

A 10 year vision for the corridor has been developed, with the aspiration to implement improvement measures that will make sustainable travel by visitors ‘the norm’. This would also encourage visitors to stay longer and spend more money, bringing benefits to the Cumbrian economy and local businesses.

Contents 1. Introduction ...... 1 1.1 See More Cumbria and the Lake District ...... 1 1.2 Corridor Travel Planning...... 3 2. How this Corridor Travel Plan was developed ...... 4 2.1 Phases ...... 4 2.2 Audit ...... 4 2.3 Stakeholder Engagement ...... 4 2.4 Issues and barriers ...... 5 2.5 Improvement measures ...... 6 2.6 What this Plan will deliver ...... 6 2.7 Future Vision for the Corridor ...... 7 3. The Corridor ...... 8 3.1 Corridor Overview ...... 8 3.2 Main approaches to the corridor ...... 9 3.3 Primary and secondary corridors ...... 9 3.4 Main towns, villages and hubs along the corridor ...... 9 3.5 Key attractions ...... 9 4 Audit of existing services, facilities, infrastructure and information ...... 10 4.1 Bus, Rail and Water Transport ...... 10 4.2 Transport Interchanges ...... 12 4.3 Cycling and Walking ...... 13 4.4 Motor Vehicle and Parking ...... 14 4.5 Marketing and Information ...... 15 5 Current travel patterns ...... 16 5.1 Visitor numbers ...... 16 5.2 Tourist attractions ...... 17 5.3 Bus, Rail and Water Transport ...... 17 5.4 Cycling and Walking ...... 18 5.5 Motor Vehicle and Parking ...... 18 5.6 Baseline Data ...... 18 6 Issues and barriers ...... 20 6.1 Overview ...... 20 6.2 Visitor Services ...... 20

6.3 Low Emission and Electric Vehicles ...... 21 6.4 Walking and Cycling ...... 21 6.5 Marketing and Information ...... 22 7 Potential Improvements ...... 23 7.1 Overview ...... 23 7.2 Visitor Services ...... 23 7.3 Low Emission and Electric Vehicles ...... 24 7.4 Cycling and Walking ...... 24 7.5 Marketing and Information ...... 25 8 See More Revenue Measures ...... 27 8.1 Overview ...... 27 8.2 Visitor Services ...... 27 8.3 Low Emission and Electric Vehicles ...... 27 8.4 Cycling and Walking ...... 28 8.5 Marketing and Information ...... 28 9 Future Vision for the Corridor ...... 30 9.1 Context ...... 30 9.2 The Vision ...... 30 9.3 Capital Infrastructure Schemes ...... 33 9.4 Feasibility Studies ...... 33 9.5 Improvement Measures ...... 34 Appendices ...... 36 Appendix A – Existing Infrastructure ...... 37 Appendix B – Stakeholder survey form ...... 49 Appendix C – Visitor Services expression of interest form ...... 52 Appendix D – Twizy Expression of Interest Form ...... 55 Appendix E – Corridor Travel Planning Group ...... 60

1. Introduction

1.1 See More Cumbria and the Lake District

The objectives of See More include:  Transform the quality of transfer and travel from gateways into Cumbria, in particular the Lake District, and on to the prime visitor destinations;  Change the image of sustainable travel, making a further shift to low carbon travel becoming a default choice; and  Optimise the economic benefits from people’s travel choices; in focusing on international visitor demands as the main generator of economic benefit, it will produce viable transport services for domestic visitors and residents.

See More will focus on key gateways for visitors arriving in Cumbria, in particular the Lake District, and the associated corridors and hubs that serve the major visitor destinations within the county (See Figure 1).

The See More Corridor Travel Planning (CTP) programme will focus on these four corridors: 1. Carlisle > Hadrian’s Wall 2. Penrith > Ullswater valley 3. Keswick > Borrowdale valley 4. Oxenholme > Grasmere

The programme comprises:  Development of key visitor gateways and associated corridors that will improve access to the main destinations;  Design and implementation of world class quality visitor focused transport services;  Encouraging cycling through resigning, rebranding and marketing of the Cumbria Cycleway and delivery of a Skyride Local Programme;  Provision of low emission and electrical vehicles;  Information, marketing and promotion; making sense of complex geography and nudging visitors to use sustainable transport.

There are 5 delivery projects which relate to the themes of the See More programme, with a project lead to deliver each project. The 5 projects are: 1. Corridor Travel Planning 2. Visitor Services 3. Pay As You Drive Low Emission and Electrical Vehicles 4. Cycling 5. Marketing and Information

Figure 1: Approaches, gateways and corridors used by visitors to access the county’s key attractions and experience the Lake District’s landscapes

1.2 Corridor Travel Planning

The corridor travel planning process aims to identify the measures that will need developing or improving in order to improve the situation for visitors and provide them with sustainable transport services they want to use to explore the destinations.

Some of the measures identified will be implemented through the See More revenue funding. The funding is only for one year, and will therefore be a building block towards where we want to be in a number of years’ time. Revenue funding can be spent on measures such as new or improved transport services, promotion and marketing, information provision such as leaflets, cycle rides, and measures that do not require new infrastructure on the ground, these would generally require capital funding.

As part of the process we are also identifying aspirational capital measures that would make a real difference in terms of visitor travel to key attractions in the County. Although these capital measures cannot be funded through See More, feasibility studies will be developed for a number of key schemes, to be implemented in the future when appropriate funding can be secured.

2. How this Corridor Travel Plan was developed

2.1 Phases

There were five phases to the Corridor Travel Plan development: 1. Corridor definition and audit of existing services and infrastructure 2. Engagement with public transport service operators 3. Wider stakeholder engagement 4. Issues and barriers identified 5. Improvement measures identified

2.2 Audit

To inform the development of this Plan, an audit of existing services, facilities, information, and infrastructure was undertaken for each of the four corridors. Described in more detail in section 3, these included:  Passenger transport services (including rail, bus and water services);  Cycling and walking (including route networks, cycle hire opportunities, cycle parking infrastructure);  Car (including parking, any existing Pay As You Drive electric or low emission vehicle hire);  Transport Interchanges;  Transport Information.

2.3 Stakeholder Engagement

2.3.1 Public Transport service operator engagement In order to kick start service developments that will provide high quality travel options suitable for international visitors, visitor services operators were engaged in early 2015. At an inception meeting they were asked for suggestions that would enhance public transport provision in the Ullswater corridor and appeal particularly to international visitors. This included bus, water and tour operators. Expressions of interest were requested for proposals that would improve the sustainable travel experience in each corridor that could be supported through See More grant aid. This would act as start-up subsidy, with the aim of the routes becoming self-sustaining in 2016 and beyond, to offer enhanced travel opportunities without the need of the car. The expressions of interest form asked for evidence of demand for the new or improved service, stakeholder support, costs including contribution from See More, and a legacy plan for how the service will continue beyond 2015-16. The visitor services Expression of Interest Form is included in Appendix C. Proposals were judged on these criteria as well as how easy they would be to deliver and how well they met the objectives of the See More programme. For the Ullswater corridor we received proposals from Stagecoach, Alba Travel, Mountain Goat and Ullswater Steamers. The proposals are included in Sections 7 and 8.

2.3.2 Electric Vehicles To inform the low emission and electrical vehicle project, local businesses in the Penrith Ullswater corridor were approached at the start of April 2015 to express an interest in hosting an electric Twizy. The Twizy Expression of Interest Form is included in Appendix D. A Twizy being a fun, small, two seat electric car which allows visitors to explore the nooks and crannies of Cumbria and the Lake District without using their own vehicle.

Expression of interest forms were completed by potential hosts, and these were assessed by the See More team. An appointed Car Club Operator will be responsible for developing and establishing a Twizy hosting package with each host business.

2.3.3 Wider stakeholder engagement A review of existing stakeholder networks identified the key stakeholders in the Penrith to Ullswater corridor. These included local businesses, local authorities, transport operators, user groups and community groups in order to ensure as broad a buy in to See More objectives as possible, to optimise private sector delivery and to share responsibility for delivery.

Stakeholders were also invited to a TravelEdge conference on the 11th March 2015 where the aims and objectives of See More would be outlined and where both barriers and improvement measures could be discussed in more detail. Stakeholders were asked to put any issues and potential improvement schemes into the four main areas of work for See More which are:  Public transport services  Pay As You Drive/ Low Emission Vehicles  Cycling and Walking  Promotion/ Marketing

Stakeholders were individually surveyed and asked to identify current issues and problems in terms of sustainable transport and what possible improvement measures might be needed to resolve these issues. These measures are for both See More revenue funding and for potential infrastructure/ capital schemes to be funded by other sources. The Stakeholder Survey Form is included in Appendix B. Nine responses were received from stakeholders. These were from Barton Parish Council, Cumbria County Council Councillor Neil Hughes, Dacre Parish Council, Eden Tourism, the FSC Blencathra Centre, Lake District Estates (Ullswater Steamers and Waterfoot Park), LDNPA Area Ranger, the Quiet Site, and Stagecoach.

We also asked stakeholders whether they would be willing to participate in a Corridor Travel Planning Group (CTPG). This would not only serve as a means of project communication but also allow stakeholders to help shape the development and delivery of the Corridor Travel Plan. The Penrith-Ullswater CTPG consists of members of Ullswater Association, Eden Tourism Network, key attractions including Ullswater Steamers and Dalemain, County, District and Parish Councils, accommodation providers including Waterfoot Park and the Quiet Site, transport operators including Stagecoach and Alba Travel, and local businesses. The first Corridor Travel Plan Group meeting took place on 19th May 2015. It is envisaged that the CTPG will meet every two months. The terms of reference and membership of the Corridor Travel Planning Group is included in Appendix D.

2.4 Issues and barriers

In order to identify potential improvement measures, the current issues and barriers to sustainable transport movement have been identified in each corridor. This process has been informed by the audit of existing services, facilities, infrastructure and information; our understanding of current travel patterns and movements; and through engagement with local stakeholders, including through survey forms and discussions at the Traveledge event. The issues and barriers to sustainable travel are detailed in Section 6.

2.5 Improvement measures

Following the identification on issues and barriers to sustainable transport, the next task is to identify potential improvements measures that might make a difference in terms of visitor travel, particularly for international visitor travel along each corridor. The potential improvements will be grouped under the See More programme themes – Visitor Services, Pay As You Drive vehicles, Cycling and Marketing and Information. Infrastructure measures that would need to be funded through other capital funding streams will also be identified. Potential improvement measures are detailed in Section 7.

2.6 What this Plan will deliver

The travel planning processes will identify short term measures that will be funded by, and implemented during, the See More Programme. Just as importantly, it will also identify the longer term aspirations and infrastructure required to truly transform how visitors travel to and around Cumbria and the Lake District in particular. The Lake District is a global asset and obtaining World Heritage Site status will underline its international significance as a cultural landscape and increase its profile as a holiday destination for both domestic and international visitors. We need to ensure that visitors have the best experience on offer and that includes how they move around the National Park.

Therefore this plan alongside the plans for the Keswick-Borrowdale and Oxenholme- Grasmere corridors, will help deliver the actions in the Lake District National Park Partnership Plan (LDNPP) regarding visitor travel. These areas offer visitors an opportunity to experience and engage with a broad range of what makes the Lake District special, illustrating the Lake District’s character and cultural significance and together they epitomise and showcase the Lake District’s credentials as a National Park and potential World Heritage Site. These areas also offer the greatest opportunities to make it easy and attractive for visitors to move without being reliant upon a private car, they offer a range of accommodation types – key to our strategy of increasing the average length of visitor stays and are also amongst the easiest areas of the Lake District to access from elsewhere in the UK, including its international airports and motorway network.

As well as providing a platform and kickstart for commercial sustainable transport services in 2015-16, the See More Programme and the corridor plans will therefore look to the future to offer attractive means of travelling between different attractions and destinations. They will develop the concept of making the journey itself an attraction in its own right and create a network of options to move visitors around each corridor. We have seen this begin to happen through the Go Lakes Travel Programme – integrated, high quality cycle routes, a network of jetties for lake services to make frequent stops at, buses and boats that carry bikes, improved railway station facilities, electric cars for hire by the hour, and charging points to keep them on the move and these need to be applied and finessed in other areas of the County.

The Lake District National Park Plan strategy is to transform visitor movement to, from and within the Lake District, focussing on changing the travel choices visitors make by:  Influencing operators of train, coach and bus services to provide frequent and direct services between Britain’s major towns and cities, international airports and the Lake District’s entrance Gateways.  Improving entrance Gateways and the information available at these locations, making visitor travel easier.

 Improving visitor travel in the Lake District by developing integrated services and infrastructure, including cycle routes and car parking, with a particular focus on the main travel routes into these areas.  Encouraging the providers of travel services and attractions to work together to offer combined deals for travel and attractions, which are tailored to visitor demands.

This Corridor Plan will not only provide immediate changes to service delivery but also identify further measures that will contribute to all of the above.

2.7 Future Vision for the Corridor

See More funding will only deliver improvements over one year of funding. It is recognised that further improvements will be required over a longer time period to become an exemplar of sustainable transport in action. This Penrith-Ullswater corridor travel plan will develop site specific actions to deliver these changes. They will not be completed during the timespan of the See More Programme but will provide a strategic direction for the years ahead. These are detailed in Chapter 9.

3. The Corridor

3.1 Corridor Overview

The Penrith to Ullswater corridor as shown in Figure 2 begins at Penrith and runs westwards along the Ullswater valley to Glenridding and Patterdale. There is also potential to look at improving links between the Penrith - Ullswater corridor and the Keswick – Borrowdale corridor, particularly with regard to transport services

Figure 2: The Corridor Plan

3.2 Main approaches to the corridor

Penrith Railway Station is the key gateway for visitors arriving by train. Penrith station, operated by Virgin Trains, is a stop along the West Coast Main Line. The main approaches to the corridor by road are the M6 from the south and north, and the A66 from the east and west. Both roads intersect at junction 40 of the M6, just west of Penrith. The A592 is the main approach to the Ullswater valley from the south, via Kirkstone Pass, and runs the length of the west side of the lake, meeting the A66 at the Rheged roundabout. Other more minor approaches to the Ullswater valley are the A5091 linking the A66 at Troutbeck with the A592 near to Aira Force, and the B5320 linking Eamont Bridge with Pooley Bridge. There are walking routes from Penrith all the way to Patterdale, via Tirril and Pooley Bridge, and numerous footpaths, bridleways and on-road cycle routes in the area. Boat travel in the corridor is via Ullswater Steamers which run the length of the lake between Glenridding and Pooley Bridge, stopping at Howtown.

3.3 Primary and secondary corridors

3.3.1 Primary corridor This is the main route from the gateway through the entire corridor where public transport interventions are priority. From the key gateway of Penrith Railway Station, the primary corridor runs along the Ullswater valley, primarily south west along the A66 and then the A592 to Glenridding and Patterdale.

3.3.2 Secondary corridor These are explorer corridors not necessarily from the main gateway where other forms of public transport and walking and cycling interventions will encourage onward sustainable travel. From Penrith, the secondary corridor takes in the A6 to the south, the B5320 from Eamont Bridge west through Yanwath and Tirril to Pooley Bridge, then west along the A592 to Aira Force, Glenridding and Patterdale. The corridor also includes minor roads in the area to locations such as Lowther Castle.

3.4 Main towns, villages and hubs along the corridor

 Penrith  Penrith railway station  Pooley Bridge  Glenridding  Patterdale  Howtown  Eamont Bridge  Yanwath  Tirril

3.5 Key attractions

 Ullswater Lake  Ullswater Steamers  Rheged Visitor Centre  Aira Force  Dalemain  Lowther Castle

4 Audit of existing services, facilities, infrastructure and information

In order to determine potential improvements in each corridor, an audit of what is currently in place was undertaken. Site visits and audits of existing transport services, facilities, infrastructure and information relating to different transport modes in each corridor was undertaken in March and April 2015.

4.1 Bus, Rail and Water Transport

In terms of passenger transport services, an audit of existing bus services and tours, water transport services, and rail services was carried out by Cumbria County Council and Lake District National Park Authority Transport Officers. This included routes and frequencies, in summer and winter and by operator.

Table 1: The current services in the Penrith-Ullswater corridor are: Route Summer Frequency Winter Frequency Operator

Manchester Airport to 12 journeys daily 12 journeys daily Trans Pennine Glasgow Monday to Saturday Monday to Saturday /Edinburgh(Rail) London to Glasgow 12 journeys daily 2 journeys daily Virgin Trains (Rail) Monday to Saturday Monday to Saturday Birmingham to 5 journeys daily 5 journeys daily Virgin Trains Glasgow/Edinburgh Monday to Saturday Monday to Saturday (Rail) 508 Penrith to Every two hours, daily 4-5 buses per day Stagecoach Glenridding via Pooley Monday to Saturday Bridge 508 Penrith to Every 2 hours No service Stagecoach Windermere via (weekends and Kirkstone weekdays in school holidays) X4/5 Penrith to Every hour Monday to Saturday, every two hours Stagecoach Workington via Sunday Rheged and Penrith Ullswater ‘steamers’, 9 return journeys per 3 return journeys per Ullswater Pooley Bridge to day, daily day Steamers Glenridding via Howtown Ullswater ‘steamers’ Awaiting completion of Probably summer only Ullswater new shuttle new jetty May 2015 steamers Glenridding to Aira Force Tours A variety of tours cover Ullswater, but they all pick up at Windermere, Bowness and Ambleside. There is currently no regular tour departing Penrith station.

Figure 3: Transport Services Map

Bus infrastructure has also been considered. There are marked bus stops with timetable cases along most of the corridor. At the majority of stops there is only a marked stop on one side of the road, although information for both directions is normally included in the timetable cases. Most are in the Penrith direction. There are also good quality shelters in locations such as Glenridding and Pooley Bridge.

Bus shelter at Glenridding Bus shelter at Pooley Bridge (southbound

However, there are also poor examples such as the northbound bus stop in the centre of Pooley Bridge which is difficult to see, with no flag present and the timetable case located under the toilets sign and partly obscured by the fence.

Although timetable information is provided at each bus stop, there is a lack of information relating to ticket cost and type for visitors who may be unaware of Pooley Bridge northbound bus stop what is available.

In terms of water transport, steamer landing points are located in Pooley Bridge, Glenridding, and Howtown, with a new pier operational at Aira Force on the western side of the lake from mid June 2015. Ullswater Steamers have staffed ticket offices on the piers at Pooley Bridge and Glenridding. These provide steamer timetable information and leaflets for nearby attractions.

There is a lack of ‘you are here’ style information at both ends of the lake. At Glenridding there is an orientation map located between the car park and the lake but this is not easy to find and not very well located for passengers arriving by boat, or about to depart on a boat. At Pooley Bridge there is a ‘Walking around Ullswater’ plan on the inside wall of the pier building, but again many visitors will miss this.

4.2 Transport Interchanges

Penrith Railway Station is the primary transport interchange for this corridor. The station is served by Virgin Train services between London / Birmingham and Edinburgh / Glasgow and Trans Pennine services between Manchester Airport and Edinburgh / Glasgow. The bus services from Penrith to Rheged and Glenridding via Pooley Bridge call at the station.

There is a bus stop/shelter in place in the forecourt of the railway station. There is cycle parking and a bike hire facility available on the station platform. The station forecourt provides short term car parking and taxi ranks. A two storey car park for rail users was opened at the station in 2011, with a flat daily rate parking charge for week days and a rate for weekends.

Penrith Bus Station is served by national services from London and major cities including Birmingham, Manchester and Glasgow. It is the origin for services to Rheged, Pooley Bridge, and Glenridding. The unstaffed bus station has some covered cycle parking. There is an Eden District Council operated off-street car park adjacent to the bus station.

The Rheged Centre which is located only 2km west of Junction 40 of the M6, has a large visitor car/coach park for visitors to the attraction. Rheged is served by the regular express bus service from Penrith Bus/ Rail Station to Keswick and Workington. Cycle parking was previously available at Rheged but this has now been removed.

4.3 Cycling and Walking

The Penrith to Ullswater corridor itself does not include any routes on the National Cycle Network and there are barriers to cycling from Penrith through to Glenridding via Rheged as it involves crossing the A66 and use of the A5091 to Aira Force and the A592 along Ullswater. Pooley Bridge can be accessed by bicycle along quieter roads via Eamont Bridge. There is also an informal cycle route through Lowther Estate to Lowther Castle.

To gain access to the corridor from Penrith Railway Station, the most scenic route out of the town would be to join route 71 of the National Cycle Network which continues south east from Penrith via Pategill and Carleton Hall Farm to Brougham Castle, and then on to Clifton before entering the corridor from the East.

The most direct route is along the A592. From the roundabout at the Gilwilly Industrial Estate entrance there is an off road cycle path to Junction 40 of the M6 motorway. From here cyclists would cross north of the motorway roundabout and cycle along the south side of the A592 to join the Redhills junction to Rheged. This then leads onto the A592. A further option would be to travel through Castletown onto the Greystoke road and follow this route either to Stainton or Dacre.

Cycle routes to the key attractions in the corridor however, are not ideal, as a number of them, including Dalemain, can only be accessed via the A592. There are a number of off- road routes in the area including popular bike rides over Barton Fell and Boredale which can link with Ullswater Steamers. Other routes include Pooley Bridge to Howtown which is about 8 miles there and back, with the option of catching the Ullswater Steamer at Howtown or Pooley Bridge for one of the legs. The A592 is narrow in places and can be busy with other road users, so not suited to families with younger children.

Good quality covered cycle parking stands are available at Penrith Rail and Bus Stations. There is also cycle parking at the Pooley Bridge and Glenridding Ullswater Steamer piers, the Lake District National Park Authority offices in Glenridding, and new uncovered stands at Aira Force. There is also an electric bike charge point at the Glenridding pier. New Cycle Parking at Aira Force In general, there is a lack of cycle parking facilities in key locations. No cycle storage options were found in the centre of Pooley Bridge or in the car parks. Cyclists are therefore required to secure their bicycles where they can such as to fences.

Bike hire is available from Arragon’s Cycle Centre, Saddle Skedaddle and the Electric Cycle Centre in Penrith. There is also a cycle hire facility at Penrith Rail Station which Bicycles chained to fence in Pooley Bridge requires booking in advance through Lake District Cycling.

In terms of walking there are a range of public footpaths providing access to the visitor attractions along the Corridor. From Penrith there is an existing promoted route, produced 13

by Stagecoach, starting from Penrith with sections all the way to Patterdale via Tirril, Pooley Bridge and Aira Force.

Ullswater Steamers promote a number of routes linked to their Steamer routes including Howtown to Glenridding via Place Fell, Howtown to Pooley Bridge, Hallin Fell, and Lanty’s Tarn.

There are also a number of popular low level family walks in the Ullswater valley, including Eusmere to Waterside House, Aira Force waterfalls, and Aira Force to Glencoyne and then further onto Glenridding.

4.4 Motor Vehicle and Parking

4.4.1 Pooley Bridge There are 2 main car parks in Pooley Bridge. Dunmallard pay and display car park is situated on the banks of the River Eamont, at the southern end of the village. This is the nearest car park to the Ullswater Steamers pier, which is a short walk away. Dalemain can be reached via a riverside walk from this car park. There is no coach parking available here. Eusmere pay and display car park is the nearest car park to Pooley Bridge village, on the right after crossing the bridge if travelling from the lake. Again there is no coach parking available here.

4.4.2 Glenridding Glenridding LDNPA car park is a large car park situated in the centre of Glenridding village. The ‘Park with Ease’ pay on exit parking system is installed here, allowing visitors to pay at the end of their stay for the time they have spent parked. There is also the option to pay on-line up to 48 hours after parking.The Ullswater Steamers car park near to the pier at Glenridding has capacity for approximately 70 cars, with an overflow car park used during peak times. There is dedicated coach parking here, and also 2 designated disabled spaces by the reception area entrance walkway.

4.4.3 Aira Force Aira Force car park has recently been enhanced and reconfigured, with a new welcome building part of the improvements. The car park is pay and display, with charges applying to those visitors that do not have National Trust membership.

4.4.4 Penrith Railway Station Penrith Railway Station pay and display car park has 125 parking spaces and 4 disabled bays and is open 24 hours a day. The station is located 50 metres away from the station entrance, and is less than a mile from Penrith Town Centre.

4.4.5 Penrith As well as on-street short stay parking in the town centre, various pay and display car parks are located within Penrith itself. These include:  Sandgate – long stay, 120 spaces, 6 coach parking spaces, 6 motorcycle spaces, 10 disabled spaces.  Bluebell Lane – maximum stay 10 hours, 127 spaces, 3 disabled spaces.  Princes Street – short stay up to 2 hours, 21 spaces, 4 motorcycle spaces, 2 disabled spaces.

 Mansion House (weekends only) – maximum stay up to 10 hours, 50 spaces, 1 disabled space.  Town Hall (weekends only) – maximum stay up to 10 hours, 38 spaces, 3 disabled spaces.

4.4.6 Electric vehicle charge points There are 2 electric vehicle charging points located within the Ullswater Steamers car park by the pier at Glenridding, a charge point at Ullswater Guest House in Pooley Bridge and also at The Quiet Site at Watermillock.

4.5 Marketing and Information

There are a number of leaflets marketing local attractions and sustainable transport options available in the corridor. These are available from Tourist Information Centres in Penrith and Glenridding. Penrith Railway Station also stocks leaflets in two waiting rooms, as does the Ullswater Steamers gift shop and local information point in Pooley Bridge, and the steamer pier buildings at both Pooley Bridge and Glenridding.

Transport information available includes the Stagecoach Lakes Connection booklet which contains timetable information for the Lake District bus services including the 508 service, train timetables for services stopping at Penrith, and Ullswater steamer timetables. There are cycle leaflets detailing cycle ride routes around Penrith and Ullswater, walking leaflets, and things to do and places to visit, with each local attraction having their own marketing leaflet. Many of these contain a location and a how to get there section.

There are static information signs at a number of locations. A wayfinder sign is located outside Penrith Railway Station directing visitors to Penrith town centre, and a ‘Welcome to Penrith’ orientation board and map of Penrith can be found on platform 1. The only onward transport link information this contains however, is an advert for a taxi company. Aira Force and Glencoyne Bay National Trust car parks have ‘You are here’ signage which contains information on things to do.

There are a number of websites which contain useful information on sustainable transport, local attractions, and services. A selection of these can be found below: www.golakes.co.uk/travel www.ullswater.com www.ullswater.co.uk www.nationaltrust.org.uk/aira-force-and-ullswater (lacking bus service number / timetable links) www.visitcumbria.com www.lakedistrict.gov.uk/visiting/placestogo/exploreullswater www.ullswater-steamers.co.uk www.discoverpenrith.co.uk www.patterdaletoday.co.uk www.cumbria.gov.uk/buses www.stagecoachbus.com

5 Current travel patterns

This section considers where people are moving from and to, and how they are travelling. The Penrith to Ullswater corridor has both key attractions and attractors. Attractions are discrete sites that have specified access points and often have an entrance/ parking fee attached from which visitor numbers can be collated. It is much more difficult to estimate visitor numbers at key natural attractors because they can be free and have more than one point of access. The investment in adjacent infrastructure such as car parks and access improvements is also an indicator of popularity and for these attractors car park occupancy rates could be used as a surrogate for visitor movement.

5.1 Visitor numbers

5.1.1 General Cumbria and the Lake District received 39.68 million visitors in 2013, up from 37.97 in 20121. 86% of these were day visitors and only 14% were staying visitors. Eden, in which Penrith and Ullswater are located, had 4.26 million visitors, of which 0.83 million were staying visitors. Between 2012 and 2013, Eden achieved an increase of 3.2% in tourist numbers and 7.8% in tourism revenue. Day visitor numbers grew by 3.69% and their spend increased by 7%. The number of visitors using serviced accommodation (hotels, guesthouses and B&Bs) in Eden has increased by 6%, and the number of nights has increased by 4.2%, but the number of visitors using self-catering accommodation fell by 1.8% and the number of nights has fallen by 2.5%.

5.1.2 International Visitors In 2012, 8% of visitors to Cumbria were from abroad2, equating to 3.02 million visitors. In the Eden district, 13% of visitors were from overseas. From this survey, and the International Visitor Research Report from 20103, we know that across Cumbria:  The most frequent overseas visitors are from the USA, Australia, China, Germany, Netherlands, Japan and France. 78% of overseas visitors arrive in the UK by aeroplane.  During their stay in Cumbria, the main mode of transport used by overseas visitors to get around is a private/hire vehicle (includes car/van/motorbike/motorhome) with 64% using this form of transport.  10% travel around Cumbria by bus/coach service and 5% are on a coach tour.  4% travel around by train.  3% travel around on bicycle, and 15% walk once here.  44% stay for a short break of 1-3 nights, compared to 32% for domestic visitors.  56% stay for 4 nights or more, compared to 68% of domestic visitors.  63% stay in serviced accommodation (hotels, guesthouses and B&Bs), compared to 37% for domestic visitors. 10% stay in self-catering accommodation, 3% caravan and camping, 5% in hostels and 20% stay with friends and relatives.  48% of Japanese tourists and 49% of group travellers by coach (predominantly Chinese and Japanese) stay in hotels compared to an overseas visitor average of 20%.  6% of overseas visitors stayed overnight in Penrith and of these, the highest numbers were from Japan, USA, China, Australia and France.  Overseas visitors spend more per day than domestic visitors (£64.92 compared to £59.11).

1 Cumbria Tourism: Tourism in Cumbria 2013: key facts and trends 2 QA Research for Cumbria Tourism: Cumbria Visitor Survey 2012 3 QA Research for Cumbria Tourism: International Visitor Research Report 2010 16

 Daily spend per person, excluding accommodation, in Eden is slightly lower than the average for Cumbria (£22.12 compared to £23.36 county average), though slightly higher for spend on food and drink (£10.20 compared to £9.93)

In summary international visitors tend to stay for shorter periods, as a visit to Cumbria is one part of a UK wide trip. They are higher spenders and are more likely to use serviced accommodation for overnight stays, in particular visitors from China and Japan.

5.2 Tourist attractions

The top attractions in terms of recorded visitor numbers in the Penrith to Ullswater corridor are:  Rheged (409,660 visitors in 2014)4  Ullswater Steamers (361,410 in 2014) 4  Aira Force (circa 250,000 visitors per annum)  Lowther Castle (52,911 visitors in 2014)4  Brougham Castle (11,926 visitors in 2014)4  Penrith and Eden Museum (11,666 visitors in 2014) 4  Dalemain (10,913 visitors in 2008)4

Lake Ullswater is also a major attractor in its own right. Other attractions close to the corridor that may benefit from measures such as Twizy itineraries:  Upfront Gallery & Puppet Theatre (34,000 visitors in 2010) 4  Acorn Bank Garden (30,565 visitors in 2014) 4  Hutton in the Forest (8,136 visitors in 2011) 4

5.3 Bus, Rail and Water Transport

5.3.1 Bus We do not have any information on passenger numbers due to commercial sensitivity. We have therefore used frequency of services as an indicator of passenger movement i.e. frequency of service is an indicator of levels of use.

There are regular bus services all year round between Penrith (including a stop at Penrith Railway Station) and Glenridding. A continuation service over Kirkstone Pass to Windermere runs a shorter season, reflecting its visitor transport function. There is a regular year round bus service from Penrith to Rheged. The main service operating in the corridor is the 508 Stagecoach service, which currently runs every 2 hours between Penrith and Patterdale and then onto Windermere railway station, with 6 buses Monday to Friday, and 5 buses on Saturdays and Sundays. The X4/X5 Stagecoach service runs all year round between Workington and Penrith via Rheged and Keswick. The service runs every hour Monday to Saturday and every 2 hours on Sundays.

5.3.2 Rail Penrith Railway Station is on the West Coast Main Line (WCML) and is the gateway for rail passengers visiting the north Lakes. In 2013–14 439,958 passengers used Penrith station, a 10,000 increase on 2012-13. Of these only 34,819 used the station as a rail interchange i.e. stayed at the station to connect with another timetabled train.5

4 Cumbria Tourism Visitor attraction volume monitor

5 Steer Davies Gleave Estimates of Station Usage December 2014 for Office of Rail Regulation 17

Therefore over 400,000 people used Penrith Station as a modal interchange but we do not have any data on the transport modes that passengers used to either arrive or depart the station.

5.3.3 Water A high quality water transport service is provided by Ullswater Steamers, using historic vessels offering a quality visitor experience. The Steamers currently run between Pooley Bridge, Howtown and Glenridding, with 9 return journeys each day during summer, and 3 return journeys per day during Winter.

5.4 Cycling and Walking

The Rights of Way network in the Ullswater valley is extensively used by walkers, and to a lesser extent by cyclists. There is no data held on the numbers of walkers using the routes in the area.

In terms of on-road cycle routes, from previous traffic counts carried out in the area in October 2014, we can see that an average of 70 cyclists per week used the A592 east of Aira Force; 53 cyclists per week used the A592 at Watermillock; 71 cyclists per week used the A5091 at Dockray; and 19 cyclists per week used the B5320 at Pooley Bridge.

5.5 Motor Vehicle and Parking

The key car parks in the area are those in Pooley Bridge, Aira Force, and Glenridding. We do not have car park utilisation data for these however. Car park surveys would need to be carried out, to determine usage and duration of stay for each car park. There are no park and ride facilities serving the Penrith-Ullswater corridor.

5.6 Baseline Data

In order to assess whether the Travel Plan has been successful in achieving its objectives, it is important to identify a baseline travel figure. This has been taken from the results of the Cumbria Visitor Survey in 2012, which was carried out on behalf of Cumbria Tourism, and is due to be undertaken again later in 2015.

The survey results show that the main mode of travel that visitors use to get around the Eden district is by private vehicles (79%). The next highest mode is by walking (12%), followed by bus or coach service (5%) and by bicycle (3%).

Table 2: Main mode of transport used by visitors to get around within Eden, 2012 Mode of Travel % in Eden Car/van/motorbike/motorhome 79% Bus / coach service 5% Coach tour 1% Bicycle 3% Train 0% Walked 12% Boat / ferry 0% Other 0%

It is worth noting that although some visitors have used boats and trains to get around, these figures indicate the main mode used.

This baseline travel figure will be monitored using the Cumbria Visitor Survey due to be carried out later in 2015, when implemented measures through the See More programme, particularly transport services, will be starting to have an effect. As the See Programme funding is only for 1 year it will be difficult to monitor beyond 2015/16.

6 Issues and barriers

6.1 Overview

This section identifies current issues and barriers to sustainable transport movement, informed by the audit of existing services, facilities, infrastructure and information; our understanding of current travel patterns and movements; and through engagement with local stakeholders.

6.2 Visitor Services

Barriers and issues for passenger transport can be split between bus / coach travel, rail, and water transport. For bus and coach travel the main issues identified in the Penrith- Ullswater corridor are:  The low frequency of bus services from Penrith.  Lack of public transport to all areas of the corridor.  No bus service running past Waterfoot, Dalemain and Rheged into the Ullswater valley.  Inadequate coach parking in Pooley Bridge.  Inadequate drop off and turning space for coaches serving Pooley Bridge and the steamer pier, and the resultant safety of pedestrians.  Cost of using public transport (real and perceived).  The cost to transport operators of providing sustainable transport vehicles.  No transport interchange at Rheged to alleviate roads to Pooley Bridge.  Lack of integration – real and perceived.  Lack of information boards in the corridor highlighting public transport links. (Also in Marketing and Promotion).  Lack of one focal point for transport in Penrith that may accommodate cars from the M6 in order to Park & Ride for Ullswater/Keswick etc.  Sustainable travel and parking issues affect the residents and businesses especially Pooley Bridge, particularly because of its proximity to Ullswater lake, its Steamers pier and surrounding holiday parks.  Car parking – Pooley Bridge is one of the first National Park villages arrived at by northern fells visitors from M6 / A66.  Lack of sufficient public transport services/frequencies to encourage visitors to use them.  Connectivity between Rail and Bus is difficult. The bus offering operates at a standard time/s past each hour, for ease of customer reference. Whereas the train times are not consistent making connectivity with every journey impossible.  Lack of general awareness of journey planning options.  Lack of journey offering, higher frequencies required to attract passengers, gives greater confidence, more options for travel.  No bus link in to campsites such as the Quiet Site, therefore visitors arriving by bus have a walk from the A592.

With regard to rail travel, the main issues identified are:  Penrith Railway Station does not have a strong identity as an interchange facility.  Connectivity with rail from Yorkshire is difficult; Langwathby station is closest.  Cost of group travel, especially by train is prohibitive.

For water transport the main issues are:  Number of piers on Ullswater – and the potential for more.  Jetty at Aira Force – the costs involved to extend the jetty.  Not all Steamer vessels can land at all pier jetties. The new Aira pier will take 3 vessels. The largest vessels aren’t able to land there.  The cost of extra moorings at Glenridding Pier.

6.3 Low Emission and Electric Vehicles

 Lack of PAYD vehicle availability in the area, including electric vehicles.  Lack of PAYD car parking capacity at key locations such as Penrith Railway Station.  No one way hire vehicles available.

6.4 Walking and Cycling

Walking:  Currently no footpath link along the western shore of Ullswater from Pooley Bridge through to Glenridding; the existing path only running from Aira Force to Glenridding.  Lack of a lakeshore footpath between Aira Force and Pooley Bridge.  Footpath leading from Waterfoot Park in poor condition so visitors choose to drive.  Gaps in links between water transport and walking - missing gaps in sections of walking routes around lake.  Poor footway provision in Glenridding for pedestrians crossing from the main car park and shops to the lake and Ullswater Steamers access road.

Cycling:  The current road network between Penrith and Rheged then onwards to Aira Force and Glenridding is a significant barrier to journeys by bike other than by experienced cyclists.  Lack of decent cycle routes, particularly from Penrith Railway Station down to Ullswater. New off-road routes would have high costs and land ownership issues.  There is a need to cross the A66 to reach Rheged then use ‘A’ roads to reach Ullswater and Glenridding. Lack of suitable alternative routes.  Ullswater Steamer heritage vessels not compatible for cycle racks.  Limited capacity for bicycles on bikes.  Safety on the A592 due to the speed and volume of traffic.  Geography of the area does not necessarily lend itself to flatter off-road routes.  Bicycles not allowed on the footpath between Aira Force and Glenridding.  Lack of off-road flat / family friendly safe cycle routes.  Availability of bikes to hire.  Lack of a safe cycle route/footpath connecting Penrith and Ullswater and Glenridding.  Land ownership issues may prevent development of cycle links from the Penrith area to Ullswater and from Lowther Castle to Ullswater.

6.5 Marketing and Information

 Lack of good information provision such as onward journey information at key locations such as the Ullswater Steamer landing points, Glenridding and Pooley Bridge.  Promotion of safer cycle routes & bikes on boats - not enough information available.  Routes / itineraries - lack of information available.  Information provision could be better - such as at bus stops - Anything appropriate e.g. timetables, maps, other local amenities.  Joint ticketing – lack of marketing on what is available currently.  People's perceptions - lack of accurate information.  Lack of general orientation signage.  Lack of simple timetable & connections information.  Better promotion of Penrith - Pooley Bridge links required.  Lack of awareness of Ullswater as an attractive destination.

Following the identification on issues and barriers to sustainable transport, the next task is to identify potential improvements measures that could make a difference in terms of visitor travel, and particularly international visitor travel along each corridor, encouraging people to travel in a sustainable way.

7 Potential Improvements

7.1 Overview

This section identifies potential improvement measures. These include the enhancements to transport services put forward by passenger transport service operators, revenue measures for the other three See More project areas (Pay As You Drive Vehicles, Cycling, and Marketing and Information), and longer term infrastructure measures that would need to be funded through other capital funding streams.

Ideas for improvement measures have come from stakeholders, captured via survey forms and during discussions at the TravelEdge conference in March, and also from the See More programme team, Cumbria County Council, LDNPA and Cumbria Tourism officers. Apart from the visitor transport service enhancements that have been agreed, the measures below, listed by See More project theme, are unfiltered and have not been assessed in terms of feasibility, funding, timescales to deliver or other constraints such as planning. They are therefore an honest and current capture of stakeholder ideas and Chapters 8 and 9 divide these between measures that can be implemented through the See More programme and those that are longer term and aspirational.

7.2 Visitor Services

7.2.1 Bus/Coach /Taxi  Enhance the frequency on the Stagecoach 508 bus service. Stagecoach have proposed to extend and enhance the service between Penrith, Ullswater and Windermere, by introducing more journeys making an hourly timetable between Penrith and Patterdale; providing an easy to remember timetable for customers.  Run with open top double deckers along Ullswater. Stagecoach have proposed this as part of their proposal to enhance the 508 service.  Support and promote existing joint tickets, including the Stagecoach, Transpennine Express and Ullswater Steamers joint ticket, which provides greater customer choice and value for money.  Establish a North Lakes bus tour taking in the UIlswater valley as part of a quality visitor tour around the northern part of the Lake District. Potentially picking up from both Keswick and Penrith Railway Station. Alba Travel have come forward with a proposal for this.  Improve coach parking in/around Pooley Bridge serving the Ullswater Steamers in terms of arrivals, departures and turning.  Install additional bus stops in the area, such as at Waterfoot and Dalemain to link locations to Penrith, Rheged and Pooley Bridge.  Park and Ride/shuttle bus service site from a location with an existing car park such as Rheged or Dalemain, linking into the Ullswater valley.  The Rheged Centre’s role as an important transport interchange could be improved by providing better bus interchange facilities.  Shuttle bus service serving campsites in the valley.  Occasionally use a heritage bus on the Ullswater corridor to promote the route.

7.2.2 Rail  Give Penrith Railway Station a stronger identity and improve its role as a key transport interchange facility though an improved range of facilities.  Engage with Virgin Trains to progress platform to destination plans.  Improved linkages from Penrith railway station to the corridor route.  Light rail between Penrith and Keswick.

7.2.3 Water  Enhance the Steamer water transport service on Ullswater. An evening cruise from Pooley Bridge to Howtown, put forward by Ullswater Steamers, would extend scheduled services and offer local business customers a later cruise option in the peak summer months, connecting walks and transport routes.  Upgrade piers and jetties to allow Steamer vessels to land at all landing points.

7.3 Low Emission and Electric Vehicles

 There is strong support for a network of Twizy electric cars to be located in the Ullswater corridor to enable visitors who don’t arrive by car to explore the area, or allow visitors to travel around sustainably without having to use their own vehicle. The Twizys could be located at accommodation providers or key visitor attractions dependant on the workings of the car club operator hosting model.  A low emission PAYD car should be located at the key gateway of Penrith railway station.  Dedicated PAYD/electric car parking spaces at locations such as The Rheged Centre.

7.4 Cycling and Walking

7.4.1 Cycling  Develop a series of Sky Ride Local bicycle rides in the Penrith-Ullswater corridor in partnership with British Cycling. Liaise with businesses in the area to be locations for start/end points or food and drink stops.  Develop off-road cycle routes (where possible).  Upgrade existing footpaths to allow cycling, avoiding the narrow A592 along the lake shore.  Family friendly cycling routes from Penrith area to Ullswater and from Lowther Castle to Ullswater.  The cycle route through Lowther to Lowther Estate should be formalised with signing.  Upgrade the footpath to Lowther Estate from Eamont Bridge along Earl Henry’s Drive to a bridleway to create a cycle route to Lowther.  Improve / install more safe and secure cycle parking in the area.  The cycle parking at Glenridding and Pooley Bridge is in need of improvement with the installation of covered Sheffield Stands.  Covered cycle parking should also be considered at Rheged and Lowther Castle.  Install local cycle information at key locations such as any cycle storage locations.  Cycle hire at key locations in the area, potentially Pooley Bridge and steamer landing points.  Fit cycle racks to the Ullswater Steamers to enable them to transport cyclists during busy periods.

 Cycling to and from Rheged along the corridor between Penrith and Glenridding is only suitable for experienced cyclists, however there maybe merit in providing some covered cycle parking at Rheged.  Create a service that would shuttle bikes from Penrith Railway Station in to the corridor.

7.4.2 Walking  Development of a round the lake footpath. The footpath link between Pooley Bridge and Aira Force should be completed to provide a continuous route through to Glenridding along the western side of Ullswater.  There are a number of permissive routes from Pooley Bridge, via Dunmallard Hill and Waterfoot to Wreay which could be improved and promoted - before carrying on via Public Rights of Way to Gowbarrow Park and down to Aira Force – to connect with bus and steamer stops.  Improve rights of way links between Waterfoot and Pooley Bridge.  Build a boardwalk to allow easy pedestrian access to the Steamer pier at Pooley Bridge.  Formalise the footpath links from Rheged down to the valley.  Develop itineraries for walking and cycling, including grading of routes. This could include routes from Ullswater Steamer landing points.  Refresh / re-print walking and cycling leaflets  Combine guided walks with public transport.

7.5 Marketing and Information

 Improved information provision at key gateways and hubs such as Penrith Railway Station and Pooley Bridge.  Upgrade information at existing Ullswater Steamer landing points, and provide new information signage at Aira Force.  Improved information provision throughout the Penrith to Ullswater corridor so visitors can orientate themselves, and also use public transport, walk or cycle to get around from appropriate locations by highlighting public transport links, boat connections and local walking and cycling routes.  Market cycle initiatives being implemented through the See More programme such as Sky Ride Local bicycle rides in the area, the Tour of Britain and the re-branded Cumbria Cycleway.  Market the introduction of Twizy electric vehicle networks through the See More programme.  Produce itineraries for visitors that hire Twizys, including local attractions.  Work with individual transport operators to market key transport services, particular new services being funded through See More.  Exterior vehicle branding, such as on the 508 service, to raise awareness of the Public Transport offer.  Persuade customers to change bus/train at Penrith by giving customers the confidence that public transport does work and may be relied upon. Passenger waiting environment is a key consideration, as well as safety, security, accessibility, facilities and information provision, including at roadside bus stops.  Raise awareness through the Stagecoach summer Lakes Connection guide which has a circulation of over 200,000. This could include ‘walks from’ and discounts to attractions.

 Promote existing ticket offers such as Ullswater Steamers / Stagecoach / Transpennine joint ticket.  Provide marketing literature such as posters, pocket timetables, and leaflets - such as ‘days out from’ walking and cycling leaflets relating to key public transport services.  Refresh and update the ‘Cycling from Penrith’ and ‘Cycling around Ullswater’ ride leaflets.  Amend the current Go Lakes Travel website www.golakes.co.uk/travel to include information from the See More programme.  Marketing partnership between various transport operators, Cumbria Tourism and Eden Tourism to promote sustainable transport links to Ullswater.  Utilise existing marketing medium, for example the Ullswater website Visit Eden or the Ullswater Association.  Sustainable transport information to be provided at key car parks to provide examples of routes that can be used without the car.  Business awareness - encourage businesses to work together to assist visitors.  Raise awareness of Ullswater attractions through focused marketing and familiarisation trips - Increasing the volume of visitors to the area makes sustainable public transport more likely.  Review and revise publications where applicable in the light of the new path from Aira Force to Glencoyne.

8 See More Revenue Measures

8.1 Overview

The potential improvements outlined in Chapter 7 were reviewed by the See More programme team and key stakeholders, who have formed a Penrith-Ullswater Corridor Travel Plan Group. It is not possible for all of the measures from Chapter 7 to be implemented through the See More programme in 2015/16, as some are longer term aspirations that will require significant sums of capital investment and funding, and landowner and business negotiation in some cases. These measures are discussed in Chapter 9 and form the long term vision for sustainable transport in this corridor.

The following Revenue measures are recommended for implementation through the See More programme in 2015/16.

8.2 Visitor Services

Table 3: Visitor Service Measures No. Measure Detail A1 Enhanced Stagecoach  More journeys making an hourly timetable between 508 bus service Patterdale and Penrith.  Open top double deckers running along Ullswater.  Liveried with See More branding. A2 North Lakes bus tour –  Establishing a new quality visitor tour of the northern part new tour to be run by of the Lake District. Alba Travel  Taking in the Ullswater valley.  Potential for pick-ups from Penrith railway station. A3 Enhanced Ullswater  Enhanced Steamer water transport service on Ullswater. Steamers service  Ullswater Steamers evening cruise from Pooley Bridge to Howtown extends scheduled services and offers local business customers a later cruise option in the peak summer months, connecting walks and transport routes.

8.3 Low Emission and Electric Vehicles

Table 4 : Low emission and electric vehicles measures No. Measure Detail B1 PAYD vehicle at  PAYD low emission car to be based at Penrith railway Penrith railway station station to serve the Penrith-Ullswater corridor.  Work with Virgin Trains and Network Rail to host and promote. B2 Twizy electric car  Work with a car club operator to provide vehicles, to be network procured through a tendering exercise if required.  Work with local businesses, accommodation providers and attractions in the area, to develop host locations.  Establish a network of Twizys. B3 Twizy branding  Explore opportunities to brand the Twizy network as a flock of sheep in the corridor. This will be funded through See More.

8.4 Cycling and Walking

Table 5 : Cycling and Walking Measures No. Measure Detail C1 Sky Ride local bicycle  Develop a series of Sky Ride Local bicycle rides in the rides Penrith-Ullswater corridor in partnership with British Cycling.  Liaise with businesses in the area to be locations for start/end points or food and drink stops.

8.5 Marketing and Information

Table 6 : Marketing and Information Measures No. Measure Detail D1 Information boards at Upgrade information at existing Ullswater Steamer landing Ullswater Steamer points, and provide new information signage at Aira Force. landing points Orientation map and sustainable transport options. D2 Improved information  Improved information provision at key gateways and hubs provision at key such as Penrith Railway Station. gateways D3 Improved information  Improved information provision throughout the Penrith throughout the to Ullswater corridor so visitors can orientate themselves, corridor and also use public transport, walk or cycle to get around from appropriate locations by highlighting public transport links, boat connections and local walking and cycling routes. D4 Cycling promotion  Market cycle initiatives being implemented through the See More programme such as Sky Ride Local bicycle rides in the area, the Tour of Britain and the re-branded Cumbria Cycleway D5 PAYD promotion  Market the introduction of PAYD Twizy electric vehicle networks and low emission vehicles through the See More programme. D6 Twizy itineraries  Produce itineraries for visitors that hire Twizys, including local attractions. D7 Promote transport  Work with individual transport operators to market key services transport services, particular new services being funded through See More. D8 See More bus branding  Exterior vehicle branding, such as on the 508 service, to raise awareness of the Public Transport offer. D9 Marketing of existing  Provide increased marketing of the Stagecoach, joint tickets Transpennine Express and Ullswater Steamers joint ticket, which provides greater customer choice and value for money. D10 Mini Traveller’s Guide  The guide will use maps and representational illustrations to show transport options within the corridor, key attractions and itineraries. D11 Cycling leaflets  Refresh and update the ‘Cycling from Penrith’ and ‘Cycling around Ullswater’ ride leaflets.

No. Measure Detail D12 Website  Amend the current Go Lakes Travel website www.golakes.co.uk/travel to include information from the See More programme. D13 Marketing and  Raise awareness of Ullswater attractions through focused Familiarisation trips marketing and familiarisation trips. D14 Travel Ambassador  Provision of a Travel ambassador for the Penrith- Ullswater corridor during the 2015 summer season, to work with businesses and accommodation providers to promote sustainable transport.

9 Future Vision for the Corridor

9.1 Context

The visitor travel strategy in the LDNPP and this corridor travel planning process has been developed out of the LDNPA’s Intention for Movement Strategy. This approach broke down visitor travel into four main components:

1. Approaches – how people travel to Cumbria, for example the West Coast Main Line and the M6 2. Gateways – the first transport interchange and place that provides an ‘entrance’ to Cumbria and the Lake District 3. Corridors – key routes for visitor to travel to destinations 4. Hubs – where people break from travelling and carry out a variety of other activities, for example shopping, eating and drinking, recreation, stay, or change onto another form of transport

In broad terms, the strategies and actions will develop infrastructure and services in each of these four components that will influence and change people’s travel behaviour and modes of transport. Therefore in 10 years time we want to see:  Approaches - more opportunities for people to travel to Cumbria and the Lake District by non-car modes in the future. This may involve direct rail services and coach services from urban areas, and “catching” car journeys at a hierarchy of gateways on approach, with the onward journey being made by coach, rail or car sharing.  Gateways - there will be orientation and information, a variety of options for onward travel and associated facilities such as booking, hire, baggage forwarding, cafés and shops.  Corridors – these will be clearly defined, with simple service numbering, branding and signage, integration between different types of services, such as bus/boat ticketing & timetabling, and cycle carriage on buses & boats.  Hubs – infrastructure, facilities and information appropriate to the function of a hub will be developed. Infrastructure could include bus shelters or bike racks, services could be cycle hire, guided rides and cycle friendly accommodation and information could be online, orientation maps and leaflets detailing options for onward travel.

9.2 The Vision

The future vision for this corridor is of a showcase area where in ten year’s time sustainable transport is more easily accessible and attractive, especially along key routes. The map overleaf provides an indication of the strategic vision for the corridor showing key transport improvements. It identifies the key corridors for movement of large numbers of people, key bus routes, existing and potential cycle routes, zones for development of quiet walking and cycling and lakes for enhanced water transport infrastructure. The routes are not precise or exhaustive, more an indication of where future work could be directed. More detailed consultations, feasibility studies and funding applications would take place before further progress could be made in implementing improvement measures.

The long term vision should be to ensure that the area becomes an exemplar of sustainable transport in action, where greater connectivity means visitors travelling by public transport to the key gateway of Penrith can seamlessly transfer to bus, pay as you drive low emission car, bicycle and other sustainable transport modes to reach Ullswater, the key attractions and accommodation within the area. It means that those people arriving by car have sufficient options to travel onwards by bus, on water, by bike and on foot, and can leave their car behind for the duration of their stay.

A number of key sustainable transport issues have been raised through the Corridor Travel Planning process that could be solved with sufficient capital funding. These include a lack of coach parking and coach turning areas within Pooley Bridge, restricting access by visitors which will have an effect on the local economy; the lack of a good quality easily accessible round the lake footpath; poor cycle links from key gateways such as Penrith Railway Station and Rheged in to the Ullswater valley, and poor cycle routes enabling visitors to reach key attractions such as Dalemain and Aira Force by bicycle; bus services that also do not serve key attractions and accommodation providers such as campsites; no park and ride facilities in the area; and jetties on Ullswater that do not allow all of the steamers to land dependant on the size of the vessel and the length of the jetty.

The long term aims and aspirations are to implement improvement measures that will solve all of these issues and make sustainable travel by visitors ‘the norm’. This would also encourage visitors to stay longer and spend more money, bringing benefits to the Cumbrian economy and local businesses.

Figure 4: Future Vision for Cumbria

9.3 Capital Infrastructure Schemes

The aspirations would therefore include measures to improve the coach parking facilities within Pooley Bridge; provide a good quality round the lake footpath, which currently differs in standard and takes users away from the lake shore in places; and potentially a cycling route around Ullswater; improved cycle links from Penrith Railway Station in to the Ullswater valley; improved status for Penrith Railway Station as a key transport interchange; improved pedestrian links within Glenridding, particularly between the main bus stops, shops and car park on the north side of the A592, and the Ullswater Steamers approach road on the south side – currently with narrow or missing footways in places; park and ride close to the Ullswater valley; and improved jetties on Ullswater, which differ in terms of length and depth, so that all Steamer vessels can land at all jetties.

9.4 Feasibility Studies

In order to determine how feasible each scheme would be, unless already completed, a study would need to be undertaken. The feasibility study would determine how each scheme could be delivered, any issues, and likely costs. Should future capital funding become available, there would be benefits in a study already having been done.

Potential infrastructure projects and feasibility Studies were discussed during Corridor Travel Plan Group meetings. There is a good level of support from local stakeholders for a number of projects. The following are schemes that would be a priority for the group:  Coach parking in Pooley Bridge.  Improved cycle links between Penrith and Ullswater.  Round the lake footpath – upgrading, looking at a lower level footpath.  Park and Ride.  Penrith Railway Station sustainable transport hub development and how Penrith could fulfil its potential as a gateway to Ullswater.

Improvement measures which would require capital funding are listed below, categorised in to short (1-2 years), medium (2-5 years) and long term (5-10 years) measures:

9.5 Improvement Measures

9.5.1 Visitor Services

Table 7: Visitor Service Measures No. Measure Detail Timescales E1 Penrith Railway Station  To enhance the station’s status and Medium forecourt improvements attractiveness as a key sustainable transport interchange.  A better environment for bus users, pedestrians and cyclists. E2 Coach parking in Pooley  Provide coach parking area within or Medium Bridge close to Pooley Bridge, to allow visitors to arrive and depart easily by coach. E3 Additional jetties and  Enhance water transport options Long enhancements to existing through additional jetties on Ullswater, jetties and enhancements to existing jetties to allow all Steamer vessels to call at all piers. E2 Rail link Penrith to  Investigate the feasibility of opening up Long Keswick the rail line from Penrith to Keswick.  Giving visitors, residents and workers further transport options. E3 Park and Ride  Investigate feasibility of a Park and Ride Medium facility at a location such as Penrith Auction Mart, Rheged, Dalemain.  Shuttle buses to and from the site in to the Ullswater valley and Keswick. E4 Additional bus stops and  Capital investment to install further bus Medium shelters along key routes stops and bus shelters at locations attractive to visitors, such as Dalemain, Waterfoot Park.

9.5.2 Low Emission and Electric Vehicles

Table 8: Low emission and electric vehicle measures No. Measure Detail Timescales F1 PAYD low emission  Self-sustaining fleet of vehicles at key Short / vehicle fleet expanded gateways and hubs. Medium F2 Twizy fleet expanded  Flock of Twizys expanded to further Short / accommodation providers. Self- Medium sustaining network. F3 Expansion of electric  Charge point network expanded Short vehicle charge points throughout corridor, providing numerous options for visitors.

9.5.3 Cycling and Walking

Table 9: Cycling and Walking measures No. Measure Detail Timescales G1 Round the lake footpath  Investigate options to improve existing Medium footpaths / improve route to provide a family friendly Round Ullswater footpath. G2 Upgrading existing  Upgrade existing footpaths to allow Long footpaths cycling, avoiding the A592. G3 Improved cycle links  Family friendly cycling routes from Long between Penrith and Penrith through to the Ullswater valley, Ullswater taking in key attractions. G4 Lowther to Lowther  Formalise the cycle route with signage. Short Estate cycle route G5 Eamont Bridge to  Upgrade the footpath to Lowther Estate Medium Lowther Estate cycle from Eamont Bridge along Earl Henry’s route Drive to a bridleway to create a cycle route to Lowther. G6 Cycle parking in key  Cycle storage at key locations such as Short locations within Pooley Bridge and Glenridding. G7 Improve Waterfoot to  Improve rights of way links between Medium Pooley Bridge link Waterfoot and Pooley Bridge. G8 Improve pedestrian links  Improve pedestrian links within Medium / in Glenridding Glenridding between the main car park Long and shops, and access to the lake and Ullswater Steamers.  Footways currently narrow and missing in places. G9 Bike boat service on  Explore opportunities for a bike boat Medium / Ullswater service as current vessels cannot carry Long many bicycles. Cycle routes would need improving to increase demand. G10 Expansion of electric bike  Charge point network expanded Medium charge points throughout corridor, providing numerous options for visitors.

9.5.4 Marketing and Information

Table 10 : marketing and Information measures No. Measure Detail Timescales H1 Improved information  World class information provision Short / provision throughout throughout the Penrith to Ullswater Medium corridor corridor, at gateways, hubs, accommodation providers and attractions, providing visitors with sustainable transport options.

Appendices

Appendix A – Existing Infrastructure

This section contains photographic records of current infrastructure in the Penrith- Ullswater corridor.

Penrith Railway Station

Arrival area / waiting room

Penrith Railway Station forecourt, taxi rank

Bus stop and shelter outside Penrith Railway Station

Cycle stands at Penrith Railway Station adjacent to the platform

Cycle hire available at Penrith Railway Station via Lake District Cycling

Waiting room leaflet racks

One of waiting rooms – potential marketing space

Advertising space between platforms

Welcome to Penrith sign on platform 1

Orientation wayfinder outside Penrith Railway Station

Pooley Bridge

Southbound (Ullswater bound) bus stop & shelter in centre of Pooley Bridge

Northbound (Penrith bound) bus stop in centre of Pooley Bridge – difficult to spot underneath toilets sign

Bus stop and timetable case at Ullswater Steamers pier

Ullswater Steamers pier building

Leaflet rack inside Ullswater Steamers pier building

Walking around Ullswater map inside Ullswater Steamers pier building

Footpath signs from Dunmallard car park

Signage near to Pooley Bridge car park

Ullswater Steamers gift shop and information point in centre of Pooley Bridge

Barton Parish Council noticeboard in Pooley Bridge

Bikes locked to fence in Pooley Bridge car park

Advertising within Dunmallard car park

View of Ullswater from viewing platform near the Ullswater Steamers pier

Aira Force

New cycle parking at Aira Force

Cycle parking near toilet block at Aira Force

National Trust Information Centre at Aira Force

Northbound bus stop near to Aira Force

Orientation information board at Aira Force

Glencoyne Bay (between Aira Force & Glenridding)

You are here orientation information sign in Glencoyne Bay National Trust car park

Bus timetables at Glencoyne Bay

Parking charges at Glencoyne Bay National Trust car park

View of Ullswater lake from Glencoyne Bay

Glenridding

Northbound bus stop & shelter, Glenridding

Information board inside Glenridding bus shelter - Patterdale Parish Council?

Ullswater Steamers car park at Glenridding – coach parking

2 electric vehicle charge points and parking spaces

Electric vehicle charging station and signage

Car park charges Glenridding pier

Orientation sign near to Glenridding pier and car park

Ullswater Steamer and view of Ullswater from the pier at Glenridding

Glenridding pier – northern end of

Glenridding pier – southern end of

Ullswater Steamers timetable at Glenridding Pier

Ullswater Tourist Information Centre, by Glenridding main car park

What’s on’ board at TIC by Glenridding main car park

Park with Ease pay on exit system at Glenridding main car park

Park with Ease information signage, Glenridding main car park

Footpath signage leading from Ullswater Steamers Glenridding car park

Appendix B – Stakeholder survey form

See More Cumbria and the Lake District Stakeholder Engagement

Please complete each section below. For further information, please see the See More summary sheet and corridor plans attached to the introductory email.

Name: Position: Business / Organisation: Address:

Email address: Contact telephone number:

Corridor (Please place an X in the appropriate corridor):

Carlisle to Hadrian’s Wall Penrith to Ullswater Keswick to Borrowdale Oxenholme to Grasmere All (if applicable)

Barriers / Issues preventing sustainable travel in the corridor (expand box as necessary):

Ideas / suggestions for sustainable transport improvement measures (expand box as necessary):

Any ideas put forward could be discussed further at the Traveledge event on the 11th March, where we will be kick-starting the ‘See More Cumbria and the Lake District’ programme.

Can you offer any assistance in progressing measures? For example your time or financial assistance? Please provide details:

Corridor Travel Planning Group As part of the See More corridor travel planning process, we will be engaging with stakeholders as we progress improvement measures through 2015/16. We are looking for stakeholders in each corridor to be part of a Corridor Travel Plan group. For now we are looking for expressions of interest.

Would you be interested in being part of a Travel Plan group? (Place an X in the appropriate corridor):Yes Maybe No

Any other comments

Thank you for taking the time to complete the form.

Please email completed forms to: [email protected] no later than Friday 27th February. or post to:

Paul Marriott Project Manager, Highways and Transport Cumbria County Council Parkhouse Building Kingmoor Business Park Carlisle CA6 4SJ

For more information regarding the Traveledge event at the North Lakes Hotel in Penrith on the 11th March, please contact Tracey Chaplin at Cumbria Tourism via [email protected] or Tel: 01539 825047.

Appendix C – Visitor Services expression of interest form

‘See More Cumbria and the Lake District’ transfer services - Expression of interest Operator name Contact name E-mail Phone number 1. What would the See More funding go towards? (please x relevant box, you can x more than one) ☐ Start up costs for a new service ☐ Extension or enhancement to existing service ☐ Tour ☐ Marketing sustainable transport services ☐ Other

2. Which of the See More corridors would it serve? (please x relevant box) ☐ Carlisle to Hadrian’s Wall ☐ Penrith to Ullswater valley ☐ Keswick to Borrowdale ☐ Oxenholme/Windermere to Ambleside and Grasmere and to Coniston

3. What do you propose? If a service is proposed please include details of route, frequency, vehicle specification and season. (Up to 200 words, additional information such as timetables can be added as a separate attachment)

4. Please provide any evidence you have of demand, this can be based on past experience. (Up to 100 words, additional evidence can be attached)

5. Please provide any evidence you have of stakeholder support for this scheme. (Up to 100 words, additional evidence can be attached)

6. Costs Contribution from £ Note: These are estimates only, not legally binding. See More Other contributions £ Total cost of scheme £ 7. Would your business be able to add any in-kind help such as marketing services to this scheme?

8. How would this complement or integrate with existing services?

9. How does the scheme meet See More objectives?

10. Legacy in 2015/16, how will the service continue once the 2015 funding is no longer available?

Please expand boxes as required. Guidance notes below.

Guidance notes a) See More funding is for one year only, and can commence 1st April 2015 b) Schemes should have legacy beyond 31st March 2016 when the funding ceases c) See More funding is revenue only so can fund services but not capital items/building/infrastructure d) New services should complement not compete with other services

Please complete form(s) and return to Emma Moody via [email protected] by 5pm on 16th January 2015. You may submit more than one scheme, please fill in a form for each scheme.

We will be evaluating the potential schemes based on the following criteria:

 How it meets See More Objectives (including innovation)  Potential Legacy  Cost/Value for money  Deliverability  Evidence of Stakeholder support

These will then be considered by the See More Programme Board and we aim to let you know the outcome by 22nd January 2015.

Following this we will work to procure the services according to our statutory procurement rules. Where a service is an enhancement to an existing commercial route, deminimus arrangements may apply, otherwise the services may be subject to competitive tender.

Confidentiality All information received will remain confidential and we will not share with anyone outside the project team at Cumbria County Council and Lake District National Park Authority, and the GoLakes Travel Programme Board until 22/01/14.

Appendix D – Twizy Expression of Interest Form

See More Cumbria and the Lake District Overview

See More Cumbria and the Lake District is a programme of work which will maximise the economic benefit of travel in the county by focussing on the quality of visitor travel to Cumbria’s international destinations, particularly the Lake District. The objectives of See More include:  Transform the quality of transfer and travel from gateways into Cumbria, in particular the Lake District, and on to the prime visitor destinations;  Change the image of sustainable travel, making a further shift to low carbon travel  becoming a default choice; and  Optimise the economic benefits from people’s travel choices; in focusing on international visitor demands as the main generator of economic benefit, it will produce viable transport services for domestic visitors and residents.

See More Cumbria and the Lake District will focus on four key gateways for visitors arriving in Cumbria, in particular the Lake District and the associated corridors and hubs that serve the major visitor destinations within the county. These are: 1. Carlisle to Hadrian’s Wall 2. Penrith to Ullswater 3. Keswick to Borrowdale 4. Oxenholme to Grasmere

A plan showing the extent of your corridor is attached.

The Low Emission and Electrical Vehicles Project comprises two elements:  PAYD Low Emission/Hybrid car hire at visitor arrival points (Gateway Hubs)  Twizy electric vehicle fleet expansion - kickstarting private/public sector development of network

What is a Twizy?

A Twizy is a fun, small, two seat electric car which allows your visitors to explore the nooks and crannies of Cumbria and the Lake District without using their own vehicle.

This is a unique opportunity to promote and encourage sustainable travel throughout Cumbria and the Lake District.

Twizy within See More Cumbria and the Lake District

The project will focus the provision of individual or small groups of Twizy’s at a number of service providers in a number of the four identified Travel Corridors. The Travel Corridors to be selected and the model of operation will be determined following receipt and assessment of the Expression of Interest Forms.

The See More Programme will kick start investment in a Twizy network with the aim that the selected hosts continue when the See More funding ends.

The guests of Twizy hosts would be able to sign up on the day and take the Twizy out to explore the local area.

Twizy host benefits

The Twizy will be provided through an appointed Car Club Operator who will provide a clear business partnership deal with you:  A marketing and publicity concept based on the Twizy’s being individual sheep, each vehicle with its own name and they all form part of a flock within a particular Travel Corridor, some information on the flock concept is included to give a flavour  Identification, write up and production of a Twizy itinerary from your location  Booking and billing  Insurance, tax, servicing

Existing hosts through the Go Lakes Travel Programme have really valued the marketing opportunity for their establishment provided by hosting a Twizy.

What happens next?

Anyone interested in becoming a Twizy host during 2015-16 should complete the following expression of interest form and return to Cumbria Council County as instructed by 10th April for assessment.

The expressions of interest will then be evaluated against the following criteria: • How your hosting strategy meets the See More Objectives (including innovation) • Deliverability • Local contribution from Twizy host

The corridors in which the Twizy’s will operate and the hosts within these will be determined from the evaluation results. We will let you know the outcome by Friday 17th April.

Following this we will work through the appointed Car Club Operator to set up the hosting services with you. We are aiming to have Twizy’s operational in the corridors from June 2015.

All information received will remain confidential and we will not share with anyone outside the project team at Cumbria County Council and the Lake District National Park Authority, and also the See More Programme Board.

Twizy Host Expression of Interest Form

Form completed by Name: Title: Telephone contact: E-mail contact:

1. Name & location of site

2. Description of site

Hotel? Caravan Park? Campsite? Attraction? Other? Number of rooms / beds / pitches How many guests stayed with you in 2014? Reception opening hours Do you have a closed season, and if so when & for how long?

3. Please provide a rough profile of your guests or visitors

Typical ages or age range: Couples? Families? Groups? Do they tend to stay one night or several? What sorts of cars do they drive? Where do they go and what activities do they do when they stay with you? What proportion from the UK or overseas? Which newspapers are they likely to read? Anything else that gives us a feel for your core markets?

4. Please give us an idea of how you would encourage your guests to use the Twizy, including your marketing ideas? (less than 150 words)

5. As a potential host, how many Twizy vehicles could you realistically accommodate? (Place an X in the appropriate box)

1 2 More than 2

6. The See More Cumbria and the Lake District project is seeking local contributions as part of the delivery of this project. If you were a Twizy host which of the following local contributions would you consider? (please place an X where appropriate, and provide explanation where necessary in less than 150 words)

Financial contribution: £0 £100 £150 £200 £250+ (Per Month)

Installing an EV chargepoint: Yes No

Provide your own marketing material Yes No

Other, please provide details

7. Explain how you would use the Twizy to raise awareness of other sustainable travel options in Cumbria and the Lake District? (less than 150 words)

Thank you for taking the time to complete the form.

Please email completed forms to: [email protected] no later than Friday 10th April or post to: Paul Marriott Project Manager, Highways and Transport Cumbria County Council, Parkhouse Building Kingmoor Business Park, Carlisle CA6 4SJ

Appendix E – Corridor Travel Planning Group

Membership

Terms of Reference

Membership

Penrith to Ullswater - Corridor Travel Plan Group

Name Business/organisation Paul Marriott Cumbria County Council / See More Project Lead (chair) Emma Moody LDNPA / See More Project Lead Mark Hodgkiss Cumbria County Council Gemma Procter/Tracey Chaplin Cumbria Tourism Rachel Bell Ullswater Steamers / Lake District Estates Sue Wallace Ullswater Association (chair of) Steven and Michelle McAvoy Waterfoot Park / Ullswater Association Sally Hemsley Tourism Manager, Eden District Council Jessica Goodfellow Tourism Manager, Eden District Council Jim Walker Eden Tourism Network (chair of) Nigel Winter / Bryan McFarland Stagecoach Neil Hughes Cumbria County Councillor Claire Hexter Dalemain Dan Richards Lake District Cycling Daniel Holder The Quiet Site / Matterdale Parish Council Cyril Wilson Barton Parish Council Darell Hitchen / Jill Heath Hillcroft Park Mark Rhodes Wayfarer’s Hostel, Penrith Suzy Hankin LDNPA – Area Ranger Mark Richards Author Michael Holmes Alba Travel

Not attended meetings – notes only: Claire Logan Stephens Rheged Becx Carter Dacre Parish Council Iona Frost-Pennington Pooley Bridge Inn John Pring National Trust

Terms of Reference

The See More Cumbria and the Lake District Programme ‘See More Cumbria and the Lake District’ is a programme of work which will maximise the economic benefit of travel in the county by focussing on the quality of visitor travel to Cumbria’s international destinations, particularly the Lake District. Although the focus is on visitor travel, this will also provide benefits to residents and businesses in rural areas.

Composition of the Corridor Travel Plan Group The Corridor Travel Plan Group (CTPG) in each of the 4 See More corridors will consist of representatives from the following:  Cumbria County Council – including the Corridor Travel Planning Project Lead  Lake District National Park Authority  Cumbria Tourism  District and Parish Councils  Local businesses  Landowners  Transport operators  Other key stakeholders, including Tourism and Business Associations

Aims of the Corridor Travel Plan Group To support the See More programme’s objectives, which are to:  Transform the quality of transfer and travel from gateways into Cumbria, in particular the Lake District, and on to the prime visitor destinations;  Change the image of sustainable travel, making a further shift to low carbon travel becoming a default choice; and  Optimise the economic benefits from people’s travel choices; in focusing on international visitor demands as the main generator of economic benefit, it will produce viable transport services for domestic visitors and residents.

Purpose of the Corridor Travel Plan Group  To provide an opportunity for local stakeholders to feed in to the development of the Corridor Travel Plans.  To help identify the current issues and barriers to sustainable travel in the corridor.  To enable local stakeholders to assist in identifying potential sustainable transport improvement measures.  To work together to develop and deliver transport projects which encourage visitors to use sustainable transport when travelling to and around Cumbria and the Lake District.  To support and market measures implemented through the See More programme.  To provide an opportunity for local businesses to bid for small grants from the See More programme.  To provide a legacy for the future by continuing to meet and develop improvement measures beyond the one year See More funding period.

 To develop and help implement a future vision for the corridor. In 10 years’ time the aspiration is for high quality sustainable transport infrastructure and information to be in place in key locations.  To circulate information to other stakeholders where necessary and appropriate.

Please note: The See More programme team and programme board will have ultimate control over how the See More funding will be used.

Frequency of meetings The Group will meet as required, provisionally every 2 months as the Travel Plans progress, unless there is a requirement to meet more or less often. Meetings will be held in suitable locations, where possible within the transport corridor itself.

Minutes The minutes of the CTPG meetings will be distributed by Cumbria County Council, to the meeting attendees as well as other interested parties.

2 July 2015