The Study of Generations: a Timeless Notion Within a Contemporary Context
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A History of the Baby Boomers
Book reviews Renewing the Family: A History of the Baby Boomers by Catherine Bonvalet, Céline Clément, and Jim Ogg New York: Springer Press 2015 ISBN: 978-3-319-08544-9 Hardcover, $129.00, 240 pp. Reviewed by Rosemary Venne Edwards School of Business, University of Saskatchewan Renewing the Family: A History of the Baby Boomers represents a comprehensive examination of the baby boom generation in the context of family relations over the postwar period, charting the generation’s entire life cycle with a French and British comparative analysis of the first wave of the boom. This volume is part of a series of publications devoted to population studies and demography by the French National Institute for Demography (INED, Paris). The 2015 English version of the book is said to have some minor differences from the French edition, which was originally published in 2011. The authors, all based in France, are Catherine Bonvalet, a researcher at INED, Céline Clément, a researcher from Universite Paris (Ouest Nanterre), and Jim Ogg a sociologist and researcher at Caisse Nationale D’Assurance Vieillesse (CNAV) in Paris. This book is in the tradition of Great Expectations: America and the Baby Boom Generation by Landon Jones (1980), The Lyric Generation: the Life and Times of the Baby Boomers by François Ricard (1994), and Born at the Right Time: A History of the Baby-Boom Generation by Doug Owram (1996). The first book, Great Expectations, can be characterized as describing the American baby-boom generation from its babyhood until early adulthood, while the second can be described as an examination of the early wave of the baby boom and the societal changes in Canada, with an emphasis on the province of Quebec. -
How Generations Feel When Brands Take a Stand
How Generations Feel When Brands Take a Stand ©Copyright 2018 Quester The Set-Up Quester is in the process of conducting a new joint project with 747 Insights and Collaborata: GENERATION NATION 2019: Defining America’s Gen Z, Millennials, Generation X and Boomers This study provides a comparison of attitudes and behaviors across these four cohorts, to expand upon current intelligence and cut to the core of what it means to be an American in 2019. Aided by technology, media, politics, and more, we can see Generational values shifting at a faster pace than we’ve ever seen before. One of the discussion areas centered around perceptions of whether brands should take a stand on social and political issues … So Let’s Recap Generation Nation - Should Brands Take a Stand? GEN Z MILLENNIALS They probably shouldn’t. It depends. It could cause tension, and employees may not Maybe … if it’s not too agree. extreme But it could be okay if it’s not offensive and they really believe in it. GEN X BOOMERS It’s not really my It’s their right, but they business – they can if might lose business. they want to. They probably shouldn’t do it. Unless But it’s probably not for it’s something really the right reasons. non-controversial. Generation Nation Brand Completion So we asked all of those questions about general brand perspective and Brand thoughts! finished all of the discussions. The Best Laid Plans … And then— one week later … The Reaction So we went back in and talked to about 100 people in each generation. -
From Baby Boomers to Generation Y Millennials: Structure Classes For
From Baby Boomers to Generation Y Millennials: Ideas on How Professors Might Structure Classes for this Media Conscious Generation Marilyn Koeller National University New techniques for matching instructional strategies for the Millennial generation have been researched and discussed in this article. Some comparisons with previous generations have been outlined. These strategies are meant to meet the learning needs of Generation Y Millennial students in order to make their education more meaningful in both the on ground and online teaching and learning environment. Specific examples have been provided for both venues with a focus on the online environment. Hopefully, these strategies will not only support learner centered instruction and interactivity, but will address the communication preferences of Millennials in today’s colleges and universities. INTRODUCTION Four groups were compared in various categories to make the transition to what is valued by the Millennials. Through these comparisons, various instructional strategies will be outlined to produce an effective learning environment for today’s students (Wilson & Gerber, 2008). The Generational Divide The traditionalists generation was born between 1925 and 1945. There were about seventy five million traditionalists. This group was considered loyal to their teachers and authority in general. They valued logic and discipline and teachers used lectures, memorization and one way communication to deliver content in teaching. The instructional strategies used were based on processing information and learning basic skills that were given to students by teachers. There was one right answer that did not allow for change or thinking “outside the box”. It was important for students to learn basic facts and to be able to spell correctly, use correct grammar, and compute without using a calculator (Wilson & Gerber, 2008). -
Generations 2.0: Rebooting Generations in the Workplace
Generations 2.0: Rebooting Generations in the Workplace Generations 2.0: Rebooting Generations in the Workplace Mountain States Employers Council Evan Abbott Guess When? “Pupils entering school cannot write well. Their thoughts are immature, they are miserably expressed, and they do not know how to spell.” Guess Who? “The children now love luxury. They have bad manners, contempt for authority. They show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents and tyrannize their teachers.” 1 Generations 2.0: Rebooting Generations in the Workplace Overview The Next Generations 1.0 Generations 2.0 Applications Workforce • Generations • Work Ethic and • Labor Market • Workplace Construct Commitment • Baby Boomers, • Work practices • Key Concepts • Communication Xers & & Technology Millennials Gen 1.0: What Do You Know? Silent Baby Generation Boomers Generation Millennials X Generational Peer group = a group whose members share a common historical location and have similar experiences Generation Born Raised Silent 1923-1946 30s, 40s, 50s Baby Boomers 1946-1963 50s, 60s, 70s Generation X 1963-1980 70s, 80s, 90s Millennials 1980-2000 90s - today 2 Generations 2.0: Rebooting Generations in the Workplace Adversity Family Influences Diversity Organizations Economy Technology Gen 2.0 FACT Silent Baby Generation Boomers or Generation Millennials X FICTION 3 Generations 2.0: Rebooting Generations in the Workplace Values Attitudes Beliefs Experiences Expectations Behaviors Communication & Technology Silent Generation X Baby Boomers Millennials Work Ethic Silent Baby Boomers Generation X Millenials 4 Generations 2.0: Rebooting Generations in the Workplace What’s Next? Silent Baby Generation Boomers Generation Millennials X The Next Workforce: Boomers No Longer in their “Prime” Move of the Median Here to stay . -
What Makes a Leader Effective? U.S. Boomers, Xers, and Millennials Weigh In
WHITE PAPER - News and Insight for Learning, Development and HR Leaders What Makes a Leader Effective? U.S. Boomers, Xers, and Millennials Weigh In By Jennifer J. Deal, Sarah Stawiski, William A. Gentry, and Kristin L. Cullen Contents Introduction 3 Generational Cohorts 4 Survey Results: 5 What Makes a Leader Effective? Developing Leaders for All Generations 11 Conclusion 12 About the Research 13 Endnotes 13 About the Authors 14 Introduction Conventional wisdom suggests Generations at Work in the USA that Baby Boomers, Gen Xers, and Millennials in the United States are Most of the workforce in the U.S. is made up of three fundamentally different from one generations: Baby Boomers (born 1946 to 1963), Gen Xers another. And certainly there are (born 1964 to 1979), and Millennials (born after 1980).1,2,3 real differences—including the The post-war generation was called the Baby Boom way we dress, the way we consume because of the rapid increase in birth rate at the end of information, the music we listen World War II. Baby Boomers weren’t born when WWII to, and ideas about appropriate ended, but experienced post-war prosperity that resulted personal behavior. in middle-class Americans having access to utilities such Many organizational leaders are as central heating, running hot water, household anticipating a substantial upheaval appliances, televisions, and automobiles. Though during in work culture and expectations as their youth Baby Boomers were thought of as being more Millennials enter the workforce anti-authority,4 currently they are typically characterized and more Baby Boomers retire. But as materialistic workaholics who are at the top of the will there need to be wholesale authority structure, and are focused on their own personal changes in how leaders need to fulfillment, acquisition of things, status, and authority.5,6,7 behave to be effective? Generation X is the cohort born in the U.S. -
Measuring and Explaining the Baby Boom in the Developed World in the Mid-20Th Century
DEMOGRAPHIC RESEARCH VOLUME 38, ARTICLE 40, PAGES 1189-1240 PUBLISHED 27 MARCH 2018 http://www.demographic-research.org/Volumes/Vol38/40/ DOI: 10.4054/DemRes.2018.38.40 Research Article Measuring and explaining the baby boom in the developed world in the mid-20th century Jesús J. Sánchez-Barricarte © 2018 Jesús J. Sánchez-Barricarte. This open-access work is published under the terms of the Creative Commons Attribution 3.0 Germany (CC BY 3.0 DE), which permits use, reproduction, and distribution in any medium, provided the original author(s) and source are given credit. See https://creativecommons.org/licenses/by/3.0/de/legalcode. Contents 1 Introduction 1190 2 Data and methodology 1191 2.1 Fertility indicators used 1191 2.2 Measurement of timing and volume 1192 3 Descriptive analysis of the timing and volume of the TBB 1194 4 What had the greatest impact on the TBB, the rise in marital 1202 fertility or the rise in nuptiality? 5 Descriptive analysis of the timing and volume of the BBM 1208 6 Explaining the BBM 1212 6.1 Previous explanations 1212 6.2 An alternative explanation: A new research proposal (back to the 1215 economic factors) 7 Conclusions 1221 8 Acknowledgments 1222 References 1223 Appendix 1229 Demographic Research: Volume 38, Article 40 Research Article Measuring and explaining the baby boom in the developed world in the mid-20th century Jesús J. Sánchez-Barricarte1 Abstract BACKGROUND The early research on the baby boom tried to account for it as a logical recovery following the end of the Second World War (WWII). -
Trend Hacking: How to Make Trends Work #IRL
MARCH 22, 2018 Trend Hacking: How to Make Trends Work #IRL PRESENTED BY Scarlett Rosier / Co-Founder & Director of Operations, Rhyme & Reason Design Heather Daniel / TMP Business Development, Rhyme & Reason Design 9 seconds 8 seconds What does this mean for marketing? Squirrel Engagement is elusive Everyone wants a unicorn Budgets are made from shoestring Womp Womp Fret not. We’re here to help you hack the trends for real life application. Going Viral DEFINITION: Any technique that induces websites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. TREND #1 GOING VIRAL - EXAMPLE 1 Oreo’s You can still dunk in the dark tweet GOING VIRAL - EXAMPLE 2 JJ Watt’s Hurricane Harvey Relief GOING VIRAL - EXAMPLE 3 KFC’s Twitter following of 11 “herbs & spices” GOING VIRAL - EXAMPLE 4 Spotify’s 2018 Goals campaign: BY THE NUMBERS: • Five billion items of content are posted each day on Facebook • 1% of Twitter messages are shared more than seven times • 95% of news people see on Twitter comes directly from its original source or from one degree of separation • Internet popularity is mostly driven by a handful of one- to-one-million blasts not by a million one-to-one shares SOURCE: http://time.com/4672540/go-viral-on-internet/ https://www.forbes.com/sites/robertwynne/2017/07/31/why-its-so-hard-to-go-viral/#348737e60623 Hack it WE ALL CAN’T BE KARDASHIANS… AND THAT’S REALLY OKAY. Social Media Algorithms, they are a-changing • Facebook diminishes posts shown by marketers • Engagement bait tactics are getting the hook PRO TIP: Use your organization’s nimble size to your advantage Experiential Marketing Experiential Marketing DEFINITION: A marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or brand experience. -
Communication Disconnect: Generational Stereotypes Between
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Liberty University Digital Commons Communication Disconnect: Generational Stereotypes between Generation X/Y and Baby Boomers in American and Chinese Organizational Communication _____________________________ Presented to the Faculty of Liberty University School of Communication _____________________________________________ In Partial Fulfillment Of the Requirements for the Master of Arts In Communication Studies by Yuxiang Du April 2011 Running head: COMMUNICATION DISCONNET ii Thesis Committee _________________________________________________ Faith E. Mullen, Ph.D., Chair Date _________________________________________________ William L. Mullen, Ph.D., Date _________________________________________________ Cecil V. Kramer, Jr., D. Min. Date Running head: COMMUNICATION DISCONNET iii This thesis is dedicated to My mother, Fanghua Zhang, who taught me everything about love My sister and her husband, Yuyan and David Moore, who showed me how to live a life Huanghuang, my love of seven years and counting Running head: COMMUNICATION DISCONNET iv Abstract This research explores organizational communication between Generation X/Y and the Baby Boomers within the American and Chinese groups using social identity theory. Twenty participants were interviewed about their opinions on this issue. Thematic analysis was used to examine themes in the responses. The themes were organized into six categories: outlining Generation X/Y, outlining Baby Boomers, generational communication, generational stereotypes, cultural influences, and favorable solutions. Two referent elements were used through the whole discussion, social identity and cultural characteristics. The study revealed a strong social identity with all the four generational groups, difficulties in communication and stereotypes because of the identities. Collectivistic elements such as respect, care, harmony, conflict avoidance were spotted from the responses of the Chinese participants. -
Life As a Baby Boomer
Chapter 6 Life as a Baby Boomer Red Diaper Baby At the outset of the classic 60’s film Yellow Submarine, a cartoon Ringo Starr, heads down, hands in his pockets, walking across the screen muttering over and over to himself in a sad resigned voice nothing ever happens to me … nothing ever happens to me… That was me. At least it was a part of me that I was conscious of and I distinctly remember it even now, many years since. It was before the Beatles, including Ringo, the 1950’s had ended and the sixties had literally begun, 1960, 1961,1962, and I and was getting impatient to get on with it, go to high school. The huge fins growing out of ever-longer and longer automobiles were becoming passé, and the custom of buying a brand-new car every single year, trading in of course the old one, was being replaced by an exodus to the suburbs where cars properly belonged. A decade before, the automobile had already pushed out the trolleys in Newark, where I grew up, so that I only knew their obsolete tracks, the way our 1952 green Desoto skidded when we drove on Clinton Avenue. I was born in 1949 the quintessential early baby boomer, now entering the early years of the baby boomers’ grand entry into Medicare and Social Security. It will go on for the next several decades until there are no more to enter, no one left alive born before 1965. One of my first memories is sitting in front of a TV at a neighbor’s house, the one on my block among the first to buy a TV set, it being heavily marketed immediately in the New York area. -
Gen Z in the Workforce: Nuance and Success
GEN Z IN THE WORKFORCE: NUANCE AND SUCCESS Zachary N. Clark Dr. Kathleen Howley Director of Student Activities & Assessment Deputy Vice Chancellor for Academic & Student Affairs Indiana University of Pennsylvania Pennsylvania State System of Higher Education Overview In this session, you will: Acquire an overview of the different generations of Americans currently serving in the workforce, including Baby Boomers, Generation X, Millennials, and Generation Z. Explore key differences and similarities in these generations across core belief structures, including understandings of society, education, leadership, technology, and more. Identify recommendations and best practices, reinforced with research, to help find success in the multigenerational workplace, including in the first post-educational work experience. Evaluate through deep reflection how participants define student success, while also collaborating with peers to identify ‘one piece of advice’ for trustees and presidents to ensure worthwhile experiences at our universities and to support post-graduation success. Things to Keep in Mind Generational studies are not exact, and have clear limitations. These pieces of information highlight national trends, as shown in sociological and educational research. Not every member of a particular generation of college student will be a cookie-cutter image to their peers. While engaging in discussion today, keep statements broad enough so as to respect the privacy and guard the identities of individuals (students, faculty, staff, administrators, -
The Generation Gap: a Comparison of the Negative Portrayals of Hippies and Generation Xers
University of Northern Iowa UNI ScholarWorks Presidential Scholars Theses (1990 – 2006) Honors Program 1995 The generation gap: A comparison of the negative portrayals of hippies and Generation Xers Greg Becker University of Northern Iowa Let us know how access to this document benefits ouy Copyright ©1995 Greg Becker Follow this and additional works at: https://scholarworks.uni.edu/pst Part of the History Commons Recommended Citation Becker, Greg, "The generation gap: A comparison of the negative portrayals of hippies and Generation Xers" (1995). Presidential Scholars Theses (1990 – 2006). 39. https://scholarworks.uni.edu/pst/39 This Open Access Presidential Scholars Thesis is brought to you for free and open access by the Honors Program at UNI ScholarWorks. It has been accepted for inclusion in Presidential Scholars Theses (1990 – 2006) by an authorized administrator of UNI ScholarWorks. For more information, please contact [email protected]. The Generation Gap: A comparison of the negative portrayals of Hippies and Generation Xers Presented by: Greg Becker March 15, 1995 Presidential Scholars Senior Project Generation Gap 1 ABSTRACT The term "generation gap" is usually used to describe a situation in which a division develops between generations. The tension results from one generation, usually the younger generation, possessing a set of values and beliefs that are consistently different from the values and beliefs of another generation, usually the older generation. A comparison of newspaper articles concerning both Hippies and Generation Xers was conducted to illustrate the contention that generational conflict occurs in a cyclical pattern with each successive generation. The older generation usually portrays the younger generation in a negative manner. -
Women's Education and Cohort Fertility During the Baby Boom
Women’s Education and Cohort Fertility during the Baby Boom Jan Van Bavel, Martin Klesment, Eva Beaujouan and (in alphabetical order) Zuzanna Brzozowska, Allan Puur, David Reher, Miguel Requena, Glenn Sandström, Tomas Sobotka, Krystof Zeman Abstract While today, women exceed men in terms of participation in advanced education, female enrollment rates beyond primary education were still very low in the first half of the 20th century. In many Western countries, this started to change around mid-century, with the proportion of women obtaining a degree in secondary education and beyond increasing steadily. The expected implication of rising female education was fertility decline and the postponement of motherhood. Yet, many countries experienced declining ages at first birth and increasing total fertility instead. How can we reconcile these fertility trends with women’s increasing participation in education? Using census and large survey data for the USA and fourteen European countries, this paper analyzes trends in cohort fertility underlying the Baby Boom and how they relate to women’s educational attainment. The focus is on quantum components of cohort fertility and parity progression, and their association with the age at first childbearing. We find that progression to higher parities continued to decline in all countries, in line with fertility transition trends that started back in the nineteenth century. However, in countries experiencing a Baby Boom, this was more than compensated by decreasing childlessness and parity progression after the first child, particularly among women with education beyond the primary level. As a result, the proportions having exactly two children went up steadily in all countries and all educational groups.