MODERN BUCKHEAD 7 25 Peachtree Road Tour
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24 4 15 8 MODERN BUCKHEAD 7 25 peachtree road tour Buckhead Heritage www.buckheadheritage.com @PreservBuckhead #BuckheadModern brookwood to lenox: approx. 5 miles 14 3 BROOKWOOD AREA HOSPITAL AREA LINDBERGH AREA W Wesley Rd NW E Wesley Rd NW Peachtree Park Dr NE Palisades Rd NE Bennett St NW Peachtree Way NE 7 17 Ardmore Pl NW Peachtree Valley Rd NE 16 6 15 5 12 Lakeview Ave NE Muscogee Ave NW 4 Huntington Rd NE Peachtree Rd NE Lindbergh Dr NE 26th St NW 11 14 3 Brookwood Valley Cir NE 10 Peachtree Battle Ave NW Peachtree Rd NE 9 Brighton Rd NE Peachtree Rd NE 25th St NW 2 Standish Ave NW Collier Rd NW Montclair Dr NE Peachtree Memorial Dr NW 8 Camden Rd NE Alden Ave NW Peachtree Hills Ave NE I-85 Expwy 1 Wakefield Dr NE 13 1 IN = 670 FT 1 IN = 670 FT 1 IN = 1,670 FT PHARR ROAD AREA LENOX AREA RESOURCES * Archives of: Atlanta Constitution & Atlanta Journal Buckhead Loop articles; Atlanta History Center; Georgia Institute of Technology * American Institute of 21 Lenox Rd NE 27 Architects Guide to the Pharr Rd NW Pharr Rd NE 25 Architecture of Atlanta, 1993 GA Hwy 400 * A Century of Better Care: 100 24 Wooddale Dr NE 20 Years of Piedmont Hospital, M 2011 19 26 GA Hwy 400 * Buckhead Modern Resources Peachtree Ave NE PIedmont Rd NE (1940-1990), Atlanta Regional 23 22 Lenox Pkwy Commission survey, 2014 * DOCOMOMO Modern Living Delmont Dr NE Highland Dr NE brochure, 2007 18 Sheridan Dr NE * Map graphics by the Atlanta Peachtree Rd NE Peachtree Rd NE Regional Commission *Photographs courtesy of 1 IN =1,050 FT 1 IN =1,250 FT Jessica McCarron BROOKWOOD AREA 10 Carrier Corp. Office / Piedmont Hospital Fitness Center 19 Buckhead Centre 20 Buckhead Centre 2001 Peachtree Road NW 2964 Peachtree Road NW 2970 Peachtree Road NW 1 Atlanta Masonic Center 1953 -54; Cooper, Barrett, Skinner, Woodbury & Cooper 1963 -64; Aeck Associates 1964 -65; Aeck Associates 1690 Peachtree Street NW This Southeastern headquarters for Carrier air -conditioning was built with Builder/Owner: H.W. Ivey Co. Builder/Owner: H.W. Ivey Co. 1959 -60; Cooper, Barrett, Skinner, Woodbury & Cooper, Inc. reinforced concrete construction in 1953 & desi gned to be “virtually Both 2964 & 2970 Peachtree Road (#19 & #20, respectively) are considered Builder: Barge -Thompson, Inc. windowless.” The exterior features Roman brick & limestone. By 1989, it had part of the same complex, built one after the other in the mid-1960s. A Atlanta -area Masons built this new headquarters after their downtown temple changed hands & Piedmont Hospital renovated the building as its fashionable “solar sunscreen” was installed at that time, but renovations in the at Peachtree & Cain streets was destroyed by fire in 1950. The design Rehabilitation and Fitness Center, complete with exercise areas & pools. early 1980s stripped this “outdated sun shield” from the exterior, according to incorporates the cornerstones of several previous temples. The Modern C lassic reports. The 2 nd Morrison’s Cafeteria in Atlanta was originally located on the exterior is limestone; it reflects both the Masonic Order’s res pect for ancient 11 Darlington Apartm ents ground floor of the 2964 Peachtree building (the first was in Hapeville, near classicism & the influence of contemporary archit ectural minimalism. In 1959, 2025 Peachtree Road NE the airport). A 1964 ad for the cafeteria stated the setting was “modern as architect Samuel Inman Cooper described the temple as “the finest of its kind 1949 -51; Lyles, Bissett, Carlisle & Wolf (Columbia, SC) tomorrow, coolly elegant, comfortably chic, excitingly different.” south of Washington.” The building sits on land that was part of Brookwood — Builder: Long Construction Co. (Charleston, SC) the 1890s country estate of social & business leaders Joseph & Emma The Darlington was one of the largest buildings of its kind in the Southeast & 21 Trust Company of Georgia Buckhead Branch / SunTrust Bank Thomps on— from which the neighborhood Brookwood Hills derives its name. faced community opposition due to its planned 14 stories. However, i t was 3020 Peachtree Road NW quite popular with prospective tenants; when people began moving in during 1958 -59; Abreu & Robeson 2 Peachtree 25th 1951, there were over 3,000 pending applications for the 612 studio & one - Builder: Barge-Thompson, Inc. 1718 -1720 Peachtree Street NW bedroom apartments . The one-bedroom units rented for $77.50 a month. This bank building is one of the few Neo-traditional buildings built along the 1962, North Tower: Robert Lee Hall (Memphis) Darlington was the maiden name of the builder’s grandmother. Peachtree corridor during the M odern period. The stately brick building is 1969, South Tower: Hall & Assoc. w/ Russell McCalleb inspired by Colonial design. Its architects— Francis Abreu , a 1921 graduate of South Tower Contractor: Henry C. Beck Co. Atlanta Population Sign (1965) Cornell, & James Robeson, a 1926 graduate of Georgia Tech — established their This ten-story, two-tower office building was built in phases in the 1960s, with Owned by Darlington Apartments, this mechanical sign is maintained by firm in 1929. The architects were well-known for Mediterranean Revival later renovations that obscured its mid-century modern architectural style on Guaranteed Sign & Lighting Maintenance in Marietta. The sign is adjusted residences along the coast. They also designed numerous Trust Company bank the front façade; however, some of the original fabric, including ribbon every year & set to click up at a fixed rate, based on population projections for branches. windows & cantilevered awnings , still exist along the 25th Street façade. On the metro area; it is not computerized & is considered to be one-of-a-kind. June 30, 1989, an electrical fire on the south tower ’s 6th floor killed five people & injured many others; there were no sprinkler systems or smoke LENOX AREA 12 Bankers Fidelity Life Bldg. / 2045 Peachtree Medical Bldg. detectors in the building. After review of the fire by FEMA, the Atlanta City 22 Tower Place 2045 Peachtree Road NE Council voted to require city-wide fire code retrofits in older buildings. 3340 Peachtree Road NE 1962 -63; Wise, Simpson, Aiken & As sociates 1975; Stevens & Wilkinson Builder: Southeastern Construction Co. 3 1750 Peachtree Street NW Builder: Henry C. Beck Co. Built during a banner year for the young insurance company, this ten-story 1958 -59; Silverman & Cika (New York) According to the AIA Guide to the Architecture of Atlanta, “Tower Place was building provided an office headquarters as well as space to lease. Now it Builder: Massell Companies the first large real estate venture in Buckhead, a district that in the mid-197 0s includes doctors’ offices. Projecting precast concrete panels draw the eye Built in the International Style, this modest Buckhead office building was first was becoming a prime retail and entertainment center but was no t yet the upwards to the roofline , emphasizing the verticality of this New Formalism the home of advertising agency Burke Dowling Adams, Inc . At the time of urban office center (and the alternative to Downtown) that is has now structure. Also note the arched colonnade on the northern faç ade along construction, the second floor had a soundproof broadcast studio. Note the become.” After it was built, Tower Place became a powerful magnet for a new Peachtree Valley Road. alternating rows of masonry & ribbon window s that emphasize horizontality , corporate district. The original 27 -acre project included the 29 -story office as well as the tapered pilotis on the ground floor that raise the seemingly tower, a hotel, and shopping mall with a movie theatre & restaurants, fitness lightweight volume of the building & provide space for circulation underneath . LINDBERGH AREA center & parking deck. The slick-skinned Tower is clad entirely in energy-saving 13 Georgian Peachtree Apartments / Peachtr ee Battle Condos reflective glass & features an inverted tapered shape so the floors increase in 4 1776 Peachtree 2285 Peachtree Road NW size with elevation. The faceted exterior provides a lar ge number of corner 1776 Peachtree Street NW 1965 -67; Wise, Simpson, Aiken & Associates offices, an enticing component of the building. 1961 -62; Robert Lee Hall (Memphis) Just a half mile north from the Bankers Fidelity Life building (#12), this Builder: Southern Buil ders, Inc. (Memphis/Nashville) apartment building shares similar properties, including supporting piers on the 23 Atlanta Financial Center These two office towers were built independently & constructed using ground floor to raise the building volume & provide space for circulation 3333 / 3343 / 3353 Peachtree Road NE monolithic reinforced concrete. 1776 Peachtree was the long -time home of underneath . Both buildings were designed by the firm of Georgia Tech Bldg 1: 1982; Bldg 2: 1984 -87; Bldg 3: 1989 the now-closed Coach & Six upscale restaurant, which opened in 1962 as a graduate, James C. Wise. Bldg 1 & 2: Smallwood, Reynolds, Stewart, Stewart & Assoc. sister to New York’s famous Coach House. The building maintains some Bldg 3: Stevens & Wilkinson original New Formalism details, including a zigzag, precast concrete awning 14 White House on Peachtree / Park Lane on Peachtree This $20 million office complex was developed by Atlanta -based regional over the front entrance. The first tower was quickly leased out & construction 2479 Peachtree Road NE brokerage house , Robinson-Humphre y Company, Inc., to serve as its of the second tower began immediately to double the building’s size. 1966 -67; Danielson & Paine headquarters. In the early 1980s, Buckhead was one of the hottest One of the first luxury high-rise residential buildings along Peachtree, these development markets in metro Atl anta & office space was growing 5 D.L. Stokes & Co. / Wiedeman & Singleton paired towers offer great views of the Atlanta skyline.