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October 2015 Monthly Performance Pack

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Monthly Performance Pack October 2015 Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected] Monthly summary – October 2015 • 313 million TV and radio requests for programmes on BBC iPlayer in October. As the nights draw in, TV increases in appeal and there were 15m more TV requests than in October last year. • Requests from computers, mobiles and tablets all increased this month (up +5%, 9% and 8% respectively). • The Apprentice topped the programmes list this month with Episode 2 receiving 1.9 million requests. Exclusively available on BBC iPlayer, Matt Edmondson's Meet the Candidates also performed well, with 1.1m requests. The stars of the Autumn schedule, Doctor Foster and The Great British Bake Off had their final episodes in October and these also performed strongly. • The News Quiz proved particularly popular this month, making up four of the top five requested radio programmes. Ken Bruce also featured heavily as well as the usual mix of the Radio 1 and Radio 2 Breakfast Shows. • Note: we have included September top 20 tables in this report as well as October, since data issues prevented us from publishing a report in September 2015. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13 Top TV programmes 14 Top radio programmes 15 Top Off Schedule Episodes 16 Use of BBC iPlayer for TV by time of day 17 Use of BBC iPlayer for radio by time of day 18 Profile of BBC iPlayer users 19 Glossary Slide 3 * * Please Total Total monthly iPlayer requests BBCacross all * In September, September, * 12InTV please forreferdetails slidefigures request were to inflated, services streaming to radio made to changes due Radio year. last Octoberin than requests TV more 15m were there and appealin were There Millions of requests per month 16 45 62 refer to slideto refer Jan 09 Feb 18 50 69 Mar 27 52 78 Apr 24 52 76 Requests for radio programmes Requests for TV programmes May 25 55 81 Jun 25 51 76 313 Jul 26 62 87 12 Aug 25 59 85 million TV and radio requests for programmes on BBC iPlayer in on BBCiPlayer programmes for requests radio and millionTV for guidefor Sept 26 61 87 Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 Jan 10 32 88 120 notes Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 the on more out (find Oct 44 134 178 Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 Feb 46 146 192 Slide Mar 48 142 190 Apr 45 140 185 Measurement 4 May 49 138 187 Jun 42 125 167 Jul 45 130 175 correction Aug 46 151 196 Sep 50 150 199 Oct 49 165 213 Nov 40 167 207 Off Dec 42 174 217 blog BBC Internet - schedule episode data Jan-13 61 212 272 included from January Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 increases TV in, draw nights the As October. May 76 181 257 Jun 69 170 239 requests are still being undercounted undercounted stillbeing are requests Jul 77 164 242 Aug 74 159 234 platforms, since 2009 Sep 69 176 245 2014 Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 ). Jan-14 74 242 316 Feb 67 235 302 Mar 72 250 322 Apr 64 205 269 May 71 205 276 Jun 70 194 264 Jul 66 171 237 Aug 64 182 247 SOME DATA Sep 75 186 261 MISSING * Oct 80 240 320 Nov 80 257 336* Dec 78 259 337 Jan-15 79 273 352 Feb 57 259 315 Mar 57 RADIO DATA 225 281* Apr 53 MISSNG 222 275 May 54 226 280 Jun 51 200 251 TV requests Jul 55 203 258 inflated Aug 53 226 278 Sep 58 276 334 58 255 313 Oct iPlayer.on only for requestsprogrammes include now * Figures Pleaserefer number of TV requests is up by half a million.a halfby up is requests TV of number Septemberininflated were requests month. TV of average an was There Average Average Millions of requests per day (average monthly) Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 to slideto Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 Daily TV requests May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 12 for 12 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 daily BBC Sept 0.9 2.0 2.9 guide Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 notes Jan 10 1.0 2.9 3.9 Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 10.1 Apr 1.0 3.1 4.1 May 1.1 3.1 4.2 Daily radio requests Jun 1.0 2.9 3.9 m Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 month on stable remaining requests radio with October,in on BBCiPlayer requests daily Sep 1.0 2.9 3.8 iPlayer online Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 – Jul 1.2 3.8 4.9 detailsfor 12 slidesee Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Feb 1.6 5.2 6.8 Slide Mar 1.6 4.6 6.1 Apr 1.5 4.7 6.2 requests 5 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6 Measurement Jul 1.4 4.2 5.7 Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 – Nov 1.3 5.6 6.9 but compared to October 2014, the daily 2014, the October to compared but 2014 included from January Off Dec 1.4 5.6 7.0 8.8 Jan-13 2.0 6.8 - schedule episode data Feb 2.4 6.9 9.3 Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.8 Mar 2.3 8.1 10.4 Apr 2.1 6.8 9.0 May 2.3 6.6 8.9 Jun 2.3 6.5 8.8 Jul 2.1 5.5 7.6 Aug 2.1 5.9 8.0 SOME DATA Sep 2.5 6.2 8.7 MISSING * Oct 2.6 7.7 10.3 Nov 2.7 8.6 11.2* Dec 2.5 8.4 10.9 Jan-15 2.5 8.8 11.3 Feb 2.0 9.2 * 11.3 Mar 1.8 RADIO DATA 7.2 9.1 Apr 1.8 MISSNG 7.4 9.2 May 1.7 7.3 9.0 1.7 6.7 8.4 TV requests Jun inflated Jul 1.8 6.6 8.3 Aug 1.7 7.3 9.0 * Sep 1.9 9.2 11.1 Oct 1.9 8.2 10.1 TV only: Monthly requests to BBC iPlayer year-on-year This shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is catch-up, there is a strong link with linear TV – so highest in autumn and winter; however, major events and schedule variations cause significant monthly differences.
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