Full-Time MBA Graduating Students 2 Cao, Vinh Full-Time MBA Graduati

April 30, 2020

Number Student Program Class Year 1 Beltran, Ruben (Ruben) Full-time MBA Graduating Students 2 Cao, Vinh Full-time MBA Graduating Students 3 Chen, Boling (Berlin) Full-time MBA Graduating Students 4 Durrani, Roshana Full-time MBA Graduating Students 5 Hernandez Martinez, Alfredo Full-time MBA Graduating Students 6 Huang, Wenjie (Iris) Full-time MBA Graduating Students 7 Maden, Deniz (Deniz) Full-time MBA Graduating Students 8 Mendieta, Diana (Diana) Full-time MBA Graduating Students 9 Ochoa, Diego Full-time MBA Graduating Students 10 Pasto, Emilio (Emilio) Full-time MBA Graduating Students 11 Petroff, Jeffrey Full-time MBA Graduating Students 12 Poon, Isabelle Full-time MBA Graduating Students 13 Powell, Mason Full-time MBA Graduating Students 14 Soares, Rafael Full-time MBA Graduating Students 15 Susetio, Ricky Full-time MBA Graduating Students 16 Wu, Yue (Jackie) Full-time MBA Graduating Students 17 Zhong, Janice (Qian) (Janice) Full-time MBA Graduating Students Ruben (647) 616-3862 [email protected] https://www.linkedin.com/in/beltranruben

Beltran

Marketing professional with 7+ years of experience in building brands and making new business & product ideas a reality. Having worked with world-renowned brands has allowed me to lead and be part of successful launches and help connect brands to consumers. Team player with strong leadership skills, highly self-motivated and results-oriented.

• Brand Management • Customer Experience • Market Analysis • Marketing Strategy

Experience FALL 2019 Content Strategy & Management Coordinator/Canadian Tire Corporation, Toronto, ON • Proposed a new process for weekly email development and created a new multipurpose brief template, improving the non-working time by 5% and reducing overall delivery by one week. • Project managed the creative process, from briefing to approval, partnering with stakeholders (marketing, e-commerce) and the creative team to develop and deliver relevant creative assets (images, videos, social media content) that were aligned to brief and within the estimated time

2017 – 2018 Brand Manager, Foods Division & CMI Leader/Unilever, Lima, Peru • Led the product development and launch of a new line of green teas, analyzing data to estimate volume and profits, and defining the marketing mix, resulting in an expected +4% incremental turnover and a +200-bps boost in gross margin • Analyzed market information and consumer trends to propose new product ideas for Hellmann's, Maizena and McColins, successfully presenting and obtaining approval of these plans by Regional Marketing Vp’s • Managed a successful transition to a new market information agency, creating project timelines, establishing roles and deliverables for all stakeholders and training different teams (Brand Building, Sales and Consumer Marketing) during the onboarding phase

2014 – 2017 Brand Manager /Ajegroup, Lima, Peru The 4th largest producer of carbonated soft drinks (CSD) with presence in 23 countries around the globe • Analyzed CSD sales, import data, consumer reports to identify opportunities; leading to a product proposal (4P’s) and led the development (technical feasibility, P&L, supply) for the launch of a new category (Mixers), resulting in +800bps growth on the CSD supermarket profitability • Planned and led a multifunctional team into the execution of the relaunch of Volt energy drink, increasing sales (2,958% vs 2014) and share of market (from 10% to 90% in 2015); this relaunch was awarded a Silver Effie Award and a Bronze Effie Award • Planned the introduction strategy and led a supply and sales team for the launch of Sporade (sports drink) into the Bolivian market, targeting to achieve a 25% share of market within a year • Managed a group of 3 direct reports, setting performance objectives and guiding performance 2014 Brand Coordinator /Ajegroup, Lima, Peru • Analyzed data and proposed two new CSD sizes, planned volumes with demand team, worked with manufacturing to quantify CAPEX amounts and presented consumer rationale and sales objectives to management; generating incremental revenue of US$190K/month

2013 – 2014 Marketing Coordinator /PepsiCo, Foods Division, Lima, Peru • Led an initiative to improve Quaker Oats profitability, adjusting client margins, proposing a new size, pricing strategy and developing with R&D new alternatives for packaging; profitability improved from negative to a +1.5% in the lead SKU

2012-2013 Marketing Analyst /PepsiCo, Foods Division, Lima, Peru • Analyzed sales data and the strategic role of each SKU in the portfolio for the newly acquired brand Karinto, proposing and exit plan for low performers, letting our sales team focus on a more robust portfolio

2011-2012 R&D Trainee /PepsiCo, Foods Division, Lima, Peru • Collaborated with the head engineer into the creation and standardization of a process for a new line of fried grains (“Karinto Tradiciones”)

Education 2020 MBA Candidate, 2020/Rotman School of Management, University of Toronto, Toronto, ON

2014 Digital Marketing Diploma/Universidad del Pacifico, Lima, Peru

2012 International Marketing Diploma/Universidad ESAN, Lima, Peru

2011 Bachelor’s Degree, Industrial Engineering/Universidad de Lima, Lima, Peru

Additional Talents & Activities • Guitar player with a recorded album • Bilingual (English + Spanish) • VP of Events at the Rotman Music Club – Managed the communications of each event along with the required logistics (venues, instruments, rehearsals, accommodations).

2 VINH CAO, ACCA

Toronto, ON | (416) 826 3749 | [email protected] | www.linkedin.com/in/caotrannhatvinh

PROFILE An MBA Candidate (graduating May 2020) with the ACCA certificate (CPA UK equivalent) and a Corporate Finance background, who has gained specialized knowledge and experience in manufacturing and consumer-packaged goods industries for the past 8 years. A collaborative business partner that has been continuously recognized by executive management for developing actionable solutions to key business initiatives and problems. • Project Management • Automation with Python and VBA • P&L Management • Data Analytics and Financial Modelling • Budgeting and Forecasting • Initiated and oversaw Process Improvement

EDUCATION M.B.A., 2020 | Rotman School of Management, University of Toronto, Canada • 9-month Co-op Experience at Clause.io and Labatt Brewing Company Chartered Certified Accountant, 2015 | Association of Chartered Certified Accountants, UK Bachelor of Corporate Finance, 2010 | University of Economics Ho Chi Minh City, Vietnam

EMPLOYMENT EXPERIENCE CLAUSE.IO | New York, USA Start-up providing software that automates contract preparation and performance measurement Strategy Advisor, Nov. 2019 – Mar. 2020 – (worked remotely in Toronto) • Designed the Revenue Management Model and KPIs, to provide insightful analyses to the management team, improve productivity and visualization of operating results • Performed industry analyses and secondary research to identify target markets and developed sales pitches for initial contact of potential clients at conferences and events • Developed the Go-To-Market strategies to approach targets using data analytics, improved response rates of the 1st-round by 50% and of the 2nd-round by 75% LABATT BREWING COMPANY LIMITED | TORONTO, CA Corporate Finance Intern, May 2019 – Aug. 2019 • Automated the monthly closing and annual budgeting processes using VBA, reduced the processing time by 90% for the finance team • Re-designed the brands’ impairment test financial model to include more business insights, and realistic and detailed assumptions, resulting in critical changes in accounting treatments in compliance with IFRS; approved by CFO • Recommended to conduct additional analyses to track brands’ performance, to enhance finance team’s contribution to the strategic decision-making process, recognized by CFO SUNTORY PEPSICO VIETNAM BEVERAGE LIMITED | HOCHIMINH, VNM A joint venture between Suntory Holdings and PepsiCo International in Vietnam Finance Manager, Aug.2014 – Jun. 2018 Reported to Senior Finance Director and managed 2 direct reports. Led the annual budgeting and monthly forecasting processes and provided variance analyses to the management team. Identified opportunities to overcome business challenges across 5 production plants in partnership with the Production department. Collaborated with different departments to manage US $100M budget for the investments of 100+ annual capital investment projects. VINH CAO, ACCA | (416) 826 3749 | [email protected] |Page 2

• Performed evaluation, developed recommendations, and presented investments proposal between US $1M to $30M to C-suite by building financial models and data analytics • Led a team of 5 to assess the investment feasibility of applying new ingredients to reduce the production costs as part of a strategic goal, saving US $4M in 2017 • Collaborated with cross-functional teams (accounting and manufacturing) at 5 plants nationwide to evaluate and monitor KPIs to ensure spending is within budget for 3 years • Standardized and automated entire investment process in collaboration with KPMG; designed online approval systems (Hyperion and Oracle) with external service providers • Partnered with Sales Directors at 5 different locations to execute the deployment plans of coolers at outlets and with Supply Chain Managers at 6 distribution centers to manage the investment in empty glass bottles, saved US $4M with investments in 2017 & 2018 • Awarded best Planning member in 2015 (team of 30) and promoted after 2 years to senior manager level, 2016 KPMG | HOCHIMINH, VNM Audit Assistant Manager, Sept. 2010 – Aug. 2014 Reported to Audit Partners and led a team of up to 5 audit assistants in each engagement. Scheduled fieldwork, budgeted projects, prepared audit reports, presented audit findings and recommendations to clients, and addressed queries from audit partners for 30 clients annually. • Oversaw clients operating across manufacturing (PepsiCo Vietnam - revenues US $600M, Vietnam Brewery - revenues US $1.5B), and trading industries (Metro Cash and Carry - revenues US $500M and 20 hypermarket locations), contributing US $300K/year to KPMG • Advised on re-engineering financial and operational information systems to ensure smooth conversions from local accounting standards to IFRS reporting for multiple clients • Received four promotions in 4 consecutive years at KPMG

SKILLS AND OTHER EXPERIENCE • Languages: Fluent in Vietnamese • Programing languages: Python, VBA • Software and systems: Hyperion, Oracle, SAP, JMP (data analytics), Tableau, MS Office

VOLUNTEER AND COMMUNITY INVOLVEMENT • Taught Grade-7 students in Toronto to become more financially literate with JA Canada • Raised fund from KPMG’s and PepsiCo Vietnam’s management teams to upgrade teaching facilities at primary schools in 2 Provinces, Vietnam

PERSONAL INTEREST • Love Soccer: captain of KPMG Soccer team , led team to 2 consecutive city-level victories • Enjoy: Table Tennis, Biking, Playing Guitar, Planting

Boling (Berlin) Chen 358 Greenfield Ave  Toronto, ON M2N 3E8  (647) 330-2127  [email protected]  www.linkedin.com/in/bolingchen

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON M.B.A. 2020 • Member of Rotman Marketing Association, Women in Business Associations and Business Design Club University of Toronto, Toronto, ON Bachelor of Business Administration, 2012 • Entrance scholarship, 2008 • Dean's List, 2011-2012

SCHOOL PROJECTS AND CASE COMPETITION

Male Cosmetics Marketing Research for Fenty Beauty – 1st Place Award • Provided data-driven recommendations on Positioning Strategy, Product and Name Selection, Distribution Channel and Promotion Tactics for Fenty Beauty to enter the Male Cosmetics market in Canada, through: o Designing interview scripts based on secondary research results and conducting 6 in-depth interviews o Developing an incisive survey based on qualitative insights and recruiting over 200 respondents o Consolidating response data from Qualtrics; analyzing data by running pivot tables, regressions and clustering to identify the key factors affecting willingness to pay towards male cosmetics TD Credit Risk Case Competition – 3rd Place Award • Performed Porter’s Five Forces Analysis for Corus Entertainment Inc., a leading media and content company, to provide foundation for the decision of whether to increase existing loan size Consulting Project for Eataly Toronto • Designed an offline AB Test for fresh pasta station at Eataly Toronto in order to increase conversion rate • Recognized by the professor as the best design to present; proposal was accepted by Eataly Toronto’s management team with highly positive feedback

EMPLOYMENT EXPERIENCE

Crystal International Group, Toronto, ON A global supplier for colour cosmetic, health and beauty, and fragrance industries Account Manager, September 2012 – January 2014 • Managed cosmetic accounts with annual sales over $5M for Fortune 500 clients through frequent communication, and coordination with clients, vendors, in-house production lines, logistics, R&D and accounting • Fostered client relationships by making concerted efforts to understand the clients need, developing customized products, and promoting new products accordingly; increased company's sales by 9% annually • Conducted market research on latest cosmetic products, analyzed historical sales data to predict market trend and support the new product development • Solved production defect issues by negotiating with customers and vendors and providing mutually beneficial solutions to minimize cost and maintain high customer satisfaction rate • Major Clients: L’OREAL, Johnson and Johnson, Revlon, AVON

Bank of Nova Scotia, Toronto, ON Quality Assurance Analyst, February 2014 – March 2016 • Managed a complex 6-month project to centralize all branch data and reconcile daily transactions; closely monitored progress and resolved conflicts to complete project on time • Reviewed project requirements, developed test strategies and workday estimates; oversaw testing activities of QA team; resulting in 0 production issues for each project over a two-year period • Collaborated with business and development teams to ensure alignment of testing objectives by identifying and eliminating gaps between business requirements and testing strategies • Executed over 40 tests per day (50% above average) after identifying test requirements from external design document, defining test scope, developing test strategies, and creating test plans/test cases

ADDITIONAL INTERESTS and VOLUNTEER EXPERIENCE • Photography and photo/film editing • Volunteer at New Horizon career club, a non-profit organization providing career development training and support to students and young professionals

ROSHANA DURRANI (437) 970-3633 • [email protected] https://www.linkedin.com/in/roshana-durrani-mba-2020/

SUMMARY

A business development manager with 5 years’ experience of sales and marketing in diverse industries of Technology, E-Commerce, CPG and Healthcare, capable of analyzing historical data to devise strategies in order to sell a product or service, as well as come up with creative advertising solutions for an effective integrated marketing campaign. With an MBA degree from Rotman, I aspire for a career path that is exciting, challenging and rewarding. I admire the brand stories put together by an organization and would look forward to be a part of the world created to serve the consumers on an everyday basis.

• Guinness World • Pioneered B2B Black • Proficient in Data Record campaign- Friday campaign- Analytics, MS Office, Unilever Alibaba Pakistan Digital Marketing tools

• Project Management- • Sound understanding • Agency experience, Led the Diversity & of Integrated Marketing Confident presenter Inclusion project at principles and New Barnardo’s London Product Innovation

EDUCATION

M.B.A., Marketing Major 2020 Rotman School of Management, University of Toronto, Toronto, Ontario

Entrance Scholarship, Member of Rotman Marketing and Business Technology Association, Event Manager of Hult Prize 2018, 1st place - CIBC Digital Marketing Competition; Finalist - TD Bank AI Fintech and Kellogg Design Challenge

M.B.A. Fall Exchange Program 2019 Alliance Manchester Business School, University of Manchester, UK

Bachelor of Business Administration 2014 Institute of Business Administration, Karachi, Pakistan Marketing Major, Vice-President of Marketing Club

PROFESSIONAL EXPERIENCE

Co-Op Summer Intern, Marketing 2019 Johnson & Johnson (Janssen), Toronto, Ontario

• Leveraged data to gauge an impact of current business strategies in the Oncology function on brand’s performance; observed a correlation between customer interactions and prescription volume, presented findings to Leadership team • Analyzed customer segmentation strategy and assessed brand equity based on more customers converting from Followers to Believers with focused efforts of the field-force team ROSHANA DURRANI

Associate Brand Manager 2017-2018 English Biscuit Manufacturers, Karachi, Pakistan Leading biscuit manufacturer based in Karachi, Pakistan with a 45% market share

• Launched a new range of cupcakes, conducting market research and analyzing data from Nielsen on price point, target audience, and competitive product offering (local and international); identified 4 potential product variations, subjected to consumer-led tests and propensity to consume to recommend a final suite of cupcakes called “Cake Up” • Analyzed retail audit to create a brand health tracker of “Whole Wheat Slices”, outlining product’s performance with highest sales growth of 117% vs. Retail Sales Forecast; presented future campaign objectives to the CEO • Created month-long, real-time marketing campaign for cupcakes, negotiating budget and permission to use escalators in 4 regional malls to create a 4-sense experience; worked with creative agency on branding blueprint and obtained direct feedback on product trials with 5,000 consumer touchpoints per mall

Associate Brand Manager 2016-2017 Unilever Pakistan Ltd, Karachi, Pakistan

• Led Lifebuoy Pakistan Global Handwashing Day campaign for children using ATL/BTL/Digital marketing, achieved a milestone by breaking a handwashing Guinness World Record (Highest Number of Double High-Fives in 60 seconds) • Analyzed brand, competition, and consumer behavior to measure sales performance and identify gaps against targets; enhanced Lifebuoy’s brand equity and increased penetration (+70%) across rural markets by launching Adopt a Village Program that entailed a 21-day program of visiting villages and schools to spread awareness • Led Lifebuoy Hand-Wash BTL activity, gaining a 20% increase in sales in first two months across LMT stores in major metropolitan cities; goal was to hinder grey channel sales of product and switch consumers’ behavior • Planned Ramadan 360-degree marketing campaign across Pakistan that won a Pakistan Advertising Society award for ‘Best in Print advertising’; created a perforated calendar of Ramadan timings, attached in newspapers

Product/Account Manager 2014-2016 Alibaba, Karachi, Pakistan

• Head of CPG products and Fashion category at Daraz.pk managing sales, marketing and logistics of top brands and developing business by acquiring renowned vendors to sell their products online on E-Commerce platform of Daraz.pk • Launched first ever Black Friday in Pakistan, surpassed targets for category by 984% and sold 55 times more than usual; achieved a 50% growth rate with a 99% increase in online purchases and won a PAS award for the campaign

ADDITIONAL ACHIEVEMENTS & INTERESTS

• Student Brand Manager – Redbull (2013-2014) • Worked for the welfare of rural underprivileged women in Pakistan • International exposure to the UK for a semester • Avid reader of world news and Harry Potter • Small business owner of baked goods in Karachi, Pakistan 2

Alfredo Hernández Martínez +1 (647) 702-0406  [email protected]  https://www.linkedin.com/in/alfredohdezm/

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada M.B.A. Candidate, 2020 • President of The Letters, Rotman’s LGBTQ2+ & Allies Student Club • Recipient of the first “Service Design Scholarship” from Bridgeable, award based on design thinking experience • Finalist of the Rotman Design Challenge; led stakeholder interviewing efforts and insights generation process

Monterrey Institute of Technology and Higher Education, Monterrey, Mexico B.S. Digital Systems and Robotics Engineering, 2014 • President of USEM Joven Tec, Business Leadership Student Club • Recipient of the “Academic Excellence Scholarship”, award based on outstanding academic performance

Technische Universität Ilmenau, Ilmenau, Germany Electrical and Computer Engineering Courses, 2013 • Recipient of the “DAAD Scholarship”, participated in yearlong engineering exchange program

EMPLOYMENT EXPERIENCE

The Entrepreneurship Hatchery, Toronto, Canada Project Manager, 2019 - Present • Supervised business model iterations from 5 early-stage startups while providing continuous feedback with advisory boards, resulting in one team under supervision placing third on Demo day, raising $10,000 CAD in funding • Facilitated in-person business pitch training to 4 teams, achieving a 60% increase in their “Overall Presentation” score • Led review of 50+ developer applications for a healthcare startup, interviewing 9 candidates and extending offers to 4 • Implemented startup ranking initiative to holistically evaluate business model readiness and team dynamics, enabling the sharing of expertise between multiple teams and advisory boards

Base22, Madison, USA Digital consulting firm that delivers world class user experience advising, and internet portal design and development. Business Analyst / Enterprise Web Developer, 2015 - 2018 • Managed a 5-person cross-functional team tasked with enhancing a Medicare Contractor’s internet portal, reducing IVR call volume by 35% and increasing provider satisfaction • Gained extensive knowledge about a client’s domain via on-site interviewing and shadowing, reducing reliance on client’s subject matter expertise and delivering an intranet enhancement 2 weeks ahead of schedule • Liaised between clients' stakeholders and Base22's design, development and business analysis teams, achieving 100% of requirements traceability and deliverables on schedule • Coded 25+ application modules for a client’s intranet using IBM WebSphere Portal, providing accurate scope estimations for change requests and additional features due to hands-on experience in coding efforts • Leveraged complete understanding of solutions from own requirements definition during development phases, thus ensuring minimal implementation errors and low bug reporting rates during QA testing • Designed custom business analysis methodology still used today based on industry standards and engagement experiences, improving Business Analysis team’s efficiency by 30% and streamlining deliverables across all projects

Base22, Monterrey, Mexico Enterprise Web Developer, 2015 • Demonstrated ability to quickly acquire proficiency in multiple programming languages and managing client relationships, resulting in relocation offer to the US for a 2+ years on-site engagement with largest client at the time

Carl Zeiss Microscopy, Munich, Germany Online Marketing Intern, 2013 • Administered division’s website and social networks, ending in the launch of a self-designed social media campaign

ADDITIONAL SKILLS

• Fluent in Spanish, conversational German • Skilled in aerial landscape photography with a drone Iris Huang (437) 788-6302  [email protected]  www.linkedin.com/in/iriswjhuang

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Entrance Scholarship, 2018 • Finalist, Kellogg / Medtronic Business Design Challenge, 2018

School of Management, Shanghai University, Shanghai, China Bachelor of Business Administration, 2013 • Elected President of Young Entrepreneurs Association, serving 300 members • Co-organized the first Global Entrepreneurship Week conference in China

EMPLOYMENT EXPERIENCE

Toronto Transit Commission, Toronto, Ontario Customer Experience Analyst, May – August, 2019 • Interviewed 9 department heads and identified need to include customer voice in decision making; conducted competitor analysis to identify potential solutions and created a business proposal for review by management • Used Survey Monkey’s analytical function and Excel to analyze input of 1,000 Presto ticket users and provided improvement recommendations; presented report to TTC Customer Service and Presto teams • Conducted 30 in-person interviews and created customer journey map of airport express bus customer experience to be used by customer experience team in strategic planning sessions • Simplified monthly CEO report to increase ease of readership; shortened length of the report from 64 to 16 pages by re-designing templates, simplifying structure, and trimming down the number of KPIs from 56 to 4 by categorizing them and select most representative one in each category

Leo Burnett Worldwide, Shanghai, China Advertising agency supporting diverse industries globally Brand Manager, 2016 – 2017 • Led P&G Tide Big Spectacle and Tide Pods China campaigns, including strategy development, consumer insight research, idea presentation and final production; increased Tide brand equity by 1.5% • Ideated story for Tide “Double Clean” video; generated 85 million clicks and 800,000 positive comments on social media and brand share in the liquid detergent category grew from 2.8% to 8.3%

MRM//McCann, Shanghai, China An award-winning, global digital marketing agency, part of IPG (Interpublic Group of Companies) Assistant Brand Manager, 2015 – 2016 • Managed Henkel Schwarzkopf’s social media accounts, creating customized content and increased followers by 60,000 in 6 months • Led team of 5 to launch Henkel Global Taobao store, including store design and promotion campaigns

DMG Yinji, Shanghai, China Top-ranked global entertainment and media agency in China Senior Brand Executive, 2013 – 2015 • Organized production of in-store sales materials for LiuShen, a top-ranked body care brand in China

Founder, Green Sprout, Shanghai, China, 2012 – 2013 Provides journal-rental service with 15+ categories of popular magazines for rent at 10% of original price • Established and operated the Business for over five months, attracting over 520 users and generating CA$3,000 net profit. Gained practical experience of sales, operation and team management

ADDITIONAL ACHIEVEMENTS AND INTERESTS

• Fluent Mandarin, conversational Korean • Project manager for ‘Think Adoption Shanghai’, promoting “adopting instead of buying a pet” • Amateur commercial illustrator, LEGO designer, enthusiastic traveler, and musical fan • China’s youngest team coach for Odyssey of the Mind, a global creativity competition

Deniz Maden (416) 820-2792  [email protected]  linkedin.com/in/denizmaden

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON M.B.A. Candidate, 2020 • GMAT: 700, Oded Raor Memorial Scholarship, John M. Cassaday MBA Fellowship in Marketing, 2018 • Forté Foundation Ambassador, 2019, Forté Foundation Fellowship, 2018 • VP Industry Development of Rotman Marketing Association, VP Communications of LINKS Mentorship Program, 2019

Sabanci University, Istanbul, Turkey Bachelor of Industrial Engineering and Manufacturing Systems Engineering, 2013 • Dean’s High Honor List (2013) and Dean’s Honor List (2009, 2010, 2012)

Jonkoping University, Erasmus Exchange Program, Jonkoping, Sweden, 2012

EMPLOYMENT EXPERIENCE

Procter and Gamble, Toronto, ON Brand Management Intern (Fabric Care), May – August, 2019 • Analyzing Quebec sales data, past marketing plans and results for Tide PODS, as well as competition and retail landscape; identifying opportunities, creating hypothesis, and constructing a plan to close Tide PODS $ share gap • Reviewing retailer and non-retailer loyalty program landscape in Canada, leveraging key learnings from Loblaw programs to design a non-merchandising strategy to hold, trade in, and trade up consumers • Assessing Canadian and US e-commerce landscapes to understand the ‘Last Mile’ (Grocery Ship to Home Fulfillment), including competition, performance, and key differences; developing strategy and 3-year vision for P&G Fabric Care including recommendations on how to measure and track ongoing success

Danone Nutricia Early Life Nutrition, Istanbul, Turkey Danone Nutricia ELN produces baby milks and foods and is the market leader in Turkey Brand Manager (Aptamil), 2016 - 2018 • Identified market opportunity, tested, and selected 3 new products, prepared financials for business case, and developed communication plan for new food portfolio and category and exclusive launch for Turkey’s biggest retailer; achieved $250k in incremental sales in first 3 months and contributed growth for retailer of 12% • Negotiated resolution of a cost allocation error made by a 3rd party manufacturer that would dilute a new portfolio’s profitability 20%; worked with Danone Global, Supply Chain, and Finance to bring margins up to targeted level • Led creation of a “World Immunity Day” campaign using outdoor ads, social media, health care professional, and influencer partners; resulted in 1.3M influencer IG Story views and 2.7M brand channels reach • Developed over 90 weekly e-mails, 145 SMS, and expert advice content for pregnant and new mothers, coordinated production of materials with CRM agency and integrated all digital platforms under one CRM system with IT team

Assistant Brand Manager (Bebelac), 2014 - 2016 • Analyzed qualitative research data to understand weaknesses of existing communication, briefed advertising and social media agencies to lead the creation of a 360-superiority campaign (including ATL, outdoor, digital, and instore marketing); increased top-of-mind awareness by 8 pts in 3 months • Identified market potential in east Turkey and directed event agency to create roadshow featuring a local celebrity and health care professionals to promoted infant nutrition; improved brand awareness and increased penetration by 1 point • Developed a connection strategy, launched a new website based on consumer insights to increase brand engagement

Marketing Management Trainee (Bebelac), 2013 - 2014 • Coordinated an awareness campaign with medical team and Ministry of Health, reaching 3 million mothers • Managed brand budget with Finance department and phase year-to-go budget

ADDITIONAL SKILLS AND INTERESTS

• Native in Turkish • Advanced in Microsoft Excel, PowerPoint, AC Nielsen • Volunteered in a project working with students to boost self-confidence, creativity and verbal-quantitative skills, 2011 • Completed a 4 days course on Branding Equity, Concept Writing, Strategy and Creative Evaluation, Idea Bakery, 2017

DIANA CONTACT DETAILS 647.616.3857 MENDIETA [email protected] Marketing | Digital Marketing| Consumer Insight| Rotman MBA 2020 https://www.linkedin.com/in/dianamendietae/

ABOUT ME I create and deliver innovative and actionable solutions that fulfill consumers' needs. With over eight years of marketing experience working in Retail, Real Estate, and Advertising I have collaborated on and led successful product launches and marketing campaigns focusing on the consumer need. I am passionate about innovation, research, consumer insights and keeping up-to-date with the new trends transforming businesses.

EDUCATION Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Entrance Scholarship, 2018 • President: Rotman Marketing Association; Member: Rotman Business Design Club, Women in Management Association • Service Design Consultant at TELUS

Universidad de Lima, Lima, Peru, BS Industrial Engineering, 2010

EMPLOYMENT EXPERIENCE Shoppers Drug Mart, Toronto, Ontario Marketing Consultant – Part-Time, October 2019 -January 2020 • Designed and implemented Medical Cannabis by Shoppers’ national launch strategy for digital channels; generated creatives and content for social media with digital agency and collaborated with digital marketing team for emailing blast execution • Developed educational content and led moderation of Medical Cannabis by Shoppers’ profile in company’s social media platform generating awareness among internal stakeholders

Marketing Strategy Coordinator – MBA Intern, May 2019-August 2019 • Analyzed cannabis consumer trends and existing brand strategies, fashioned content for 5 social media communication pillars; pitched Brand Manager and executed strategy with external digital agency • Dissected annual sales data, researched industry and market trends from Health Canada, MJ Factbook and Deloitte; evaluated numerous revenue stream opportunities then formulated recommendations to pursuit new business categories; presented recommendations and strategy to Director; approved for execution in 2020 • Evaluated different industries’ e-commerce sites and recommended implementation of new website features; category cross-sales, classification of products by patient expertise, product comparison tables, and Live Chat that improved customer online shopping experiences and impacted our bottom line

Supermercados Peruanos, Lima, Peru Largest grocery retail chain in Peru Category Leader - Spirits and Wine, 2017-2018 • Negotiated 2018’s commercial terms with top suppliers by increasing rebate fees and vendor costs for Every Day Low Price commercial strategy, improving category billing by 3% year over year and promoting higher sales volume • Created a 3-day wine tasting event featuring top 5 brands from each of the 30 wine suppliers; invited top 100+ customers to try and buy at discount, negotiated new and existing products and increased sales by 12% • Developed monthly business plans for each category by interviewing suppliers to discern sales and growth expectations then compiling findings to compare and improve tracking of goals against actual performance, increasing monthly revenues by 2% over all product categories

Artmen Marketing and Outdoor Advertising, Lima, Peru Marketing Director, 2016–2018 • Directed a digital agency with website design, updated brand positioning, and improved social media aesthetic to promote 3 new product categories; increased sales by 30% and attracted 15 new clients • Reassessed cost-benefit of existing printing infrastructure, updating equipment to reduce production costs by 60% helped secure new product lines that increased annual revenue by 18%

Gerpal Real Estate, Lima, Peru Senior Brand Manager, 2015–2016 • Expanded customer reach and awareness by improving customer’s buying experience, implementing new website features (on-line chat and viewing virtual property), established a call center, and mentored a new corporate sales team; sales improved by 25% • Analyzed industry data to identify potential opportunities, creating and executing online and offline media strategy campaign with advertising and digital media agencies; increased sale leads by 51% and social media awareness by 86%

Al Punto Real Estate Marketing, Lima, Peru Senior Brand Manager, 2014–2015 • Created a Consulting Services group, offering commercial and marketing assessment, graphic design for advertising material, and digital strategies. Consulting services income augmented overall company revenues by 10%

Edifica Real Estate Lima, Peru Brand Manager, 2012-2014 • Managed marketing budgets, analyzing advertising channel effectiveness, and connecting insights with annual advertising plan; media effectiveness increased 3%, budget savings of 9%, and doubling monthly product leads Sales and Marketing Manager, 2011 - 2012 Sales and Marketing Coordinator, 2010 - 2011

ADDITIONAL INTERESTS AND SKILLS • Universidad del Pacifico - Digital Marketing Diploma, 2014 • Mod’ Art - Global Fashion Management Diploma, 2017 • Designer and curator of own jewelry collection, 2017 • Fluent in Spanish

Diego Ochoa 30-1002 Charles Street West  437-970-5122  [email protected]  www.linkedin.com/in/diegoochoamartinez

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Recipient of Problem-Solving Challenge & Entrance Scholarships, 2018 • Member of Rotman Business Design Club, and Operations Management Associations • Finalist- L’Oreal Supply Challenge: designed an omnichannel strategy for L’Oréal Canada

Monterrey Institute of Technology and Superior Studies, Puebla, Mexico B.Sc. Industrial Engineering, 2014 • National Bachelor's Graduation Exam Grade: Outstanding • Industrial Engineering Committee member, organized National Industrial Engineering Summit, 2010

EMPLOYMENT EXPERIENCE

DHL Supply Chain, Toronto, Ontario Operations Supervisor (Summer Internship), Summer 2019 • Managed and led a team of 27 unionized operations employees • Increased productivity of direct associates by 15% through process improvement and active feedback (on-going) • Implemented cross training program to develop associates and increase the operation’s capabilities • Reduced quantity-related customer complaints to zero by implementing a new staging process with the WMS

DHL Supply Chain, Mexico City, Mexico Solutions Design Supervisor, Aug 2017 – Jul 2018 • Designed a country-wide distribution center (DC) proposal for Nike in Mexico by performing big data analysis, labour and cost modelling, and pitched it to Nike’s senior leadership; Nike chose DHL as their new 3PL partner • Presented proposals with sales team to Nike regarding distribution strategies to ensure a smooth operational process with minimal risk for a seven-year contract • Presented a design for an offsite returns & refusals center for Adidas in Mexico and pitched it to their distribution team leadership for them to partner with DHL. • Researched and evaluated new technologies for the operations by contacting vendors, by analyzing business cases and determining possible candidates amongst the different operations in Mexico

Systems Supervisor, Jul 2016 – Jul 2017 • Guaranteed 24/7 systems operability, year-round for P&G’s largest distribution center in Mexico, by efficiently managing systems team on site and establishing a clear channel of communication with regional supports • Transformed the systems department into a high-performing team by implementing daily briefings and weekly meetings, as well as new department processes; improved service levels and communication with all areas • Configured, tested and implemented new Warehouse Management System functionalities to achieve 100% compliance with P&G’s new legal model • Designed and implemented individual and group trainings for DHL’s key users onsite; reducing the impact on operations with new WMS functionalities

WMS Super User, Aug 2015 – Jul 2016 • Increased productivity by 30% by implementing a new picking method, resulting in savings of $36,415 USD over 3 months with Lenovo’s DC in Mexico City • Standardized and documented all processes, roles and responsibilities throughout operations; reducing risks, increasing productivity and improving service levels. Achieved 100% compliance with operational excellence • Configured new virtual warehouse for Wella (former P&G brand) and tested connectivity between DHL and Wella’s systems; this critical step enabled the operation to transition from P&G’s DC to their new site in Mexico • Trained 100% of Wella’s personnel in new WMS to ensure operational capability and reduce mistakes during Go Live • Supported the inventory management system during Wella’s DC Go Live; 100% inventory transition performed on time

ADDITIONAL SKILLS & INTERESTS • Fluent Spanish, Advanced German • Developed a business plan and secured funding to help families impoverished communities in Mexico • Avid hiker; every year I complete a 55 km hike across the mountains from Xalapa to Perote, Mexico Emilio Pastò (514) 652-2924 • [email protected] • www.linkedin.com/in/emilio-pasto

EDUCATION

EBS Universität für Wirtschaft und Recht , Oestrich-Winkel, Germany M.B.A. Exchange Student, Fall 2019 • Enrolled in classes covering topics such as: automotive industry management, real estate and international business

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Member of Rotman Finance Association, Asset Management Association and Management Consulting Association

Concordia University, Montreal, Canada B.A. in History, 2018 • Graduated in top 10% of program, accepted to Thesis based Master’s program in History • Took 50% of credits outside History department including courses in Corporate Finance

EMPLOYMENT EXPERIENCE

International Investments Corporation, Montreal, Quebec Luxembourg based boutique Investment Management firm Summer Associate, May 2019 – August 2019 • Led the development of an investment strategy for a private real estate bond, one of the main products of the firm. Once implemented the investment strategy will be used to allocate over $20 million in private debt raised from investors over the last few months of 2019.

Stanford Properties Group, Montreal, Quebec Montreal based real estate company with over $250 million in assets under management Analyst, May 2018 – August 2018 • Analyzed expenses across 10 different properties and provided recommendations to senior project managers on how to improve the management of expenses • Assisted in the raising of $5 million in investments by leading research on the real estate market in Montreal, including analysis of economic trends, and building an executive presentation for potential investors in Europe

Jewish General Hospital, Clinical Research Unit, Montreal, Quebec Oncology clinical research unit in one of the largest public hospitals in Canada Financial Analyst, 2016 - 2017 • Re-formed financial structure of unit, and created and implemented a custom built Excel invoicing system to recuperate over $25,000 in lost revenues • Organized student staff members to tackle short term projects which ranged from oncology research to financial data collection • Delivered presentations to department staff, directors and pharmaceutical representatives on financial situation of the research unit to align research unit staff with the financial aspects of the organization, and increase financial knowledge of non-finance staff • Developed P&L statements for each Clinical Study Coordinator, divided by clinical trial, and provided a comprehensive revenue and cost forecast for the research unit to increase staff’s financial awareness on the financial health of the unit and their clinical trials

ADDITIONAL INTERESTS

• Member and representative of Italian-Canadian community in Montreal; interviewed and featured in CBC cultural mini- series (Roots of Montreal), aired on TV in early 2017 • Active Breast Cancer Fundraiser, participated in Quebec Breast Cancer fundraising events, raised $5,000 • Languages: French and Italian • Dual Citizen (Canada and Italy) • Personal Interests include cooking and sports; member of the Rotman Culinary Association Jeffrey Petroff (647) 202-2454 ● [email protected] ● www.linkedin.com/in/jeffrey-petroff

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020 • Russell Hiscock Scholarship recipient, 2018 • Elected Vice-President of Healthcare Management Association • Member, Management Consulting Association, Operations Management Association, Sports Business Association • Case Competitions: SickKids Case Competition (2nd place), NBA x TRSM Case Competition (Team Captain), Walmart Operations Competition, Rotman Design Challenge • Dean’s List 2019

Western University, London, Ontario Bachelor of Arts, 2015 • Honors Specialization in Kinesiology • Dean’s List 2012-2015

EMPLOYMENT EXPERIENCE

External Consultant, Cannabis Industry (3 contracts during Winter 2019 academic semester) • U.S. hemp company: Developed partnership strategy for European market expansion; performed on-site due diligence in Poland on potential international partners • Canadian Licensed Producer: Led market research engagement to gain insights into cannabis consumer behaviours • Medical cannabis start-up: Evaluated go-to market strategies and business development opportunities

Innovation Associate, CannTrust, Inc., Vaughan, Ontario - Summer 2019 • Developed and presented business cases to senior executives for new Cannabis 2.0 innovative product launches • Managed cross-functional team through ideation and early stage development of products • Collaborated with Director of Sales to complete mandatory Canadian regulatory documents

Equipment Manager, Senior Men’s National Team, Canada Basketball - Contracted Summers 2018/2019/2020 • Worked with Operations Team to design and execute logistics plan for 40 staff and players for 2019 FIBA World Cup and 2021 FIBA AmeriCup qualifying tournaments (involved travel to Australia and Western Canada)

Raptors 905, Maple Leaf Sports & Entertainment, Mississauga, Ontario NBA G-League Affiliate of the Toronto Raptors Strength & Conditioning Coach, 2015–2018 • Developed tailored training programs for 58 team players and 11 Toronto Raptors players • Coordinated with Athletic Trainer to design rehab programs for injured players • Tracked player fitness data and authored analytical reports for senior management and medical staff Equipment Manager, 2016–2018 • Managed relationships with US and Canadian suppliers; executed corporate sponsor campaigns • Led team of 50 volunteers during NBA G-League Showcase (5-day, 26-team tournament)

Co-Owner and General Manager, London Flag Football League, London, Ontario - 2013-2014 Intramural Sports League operated during Undergrad fall semesters • Negotiated purchase and sale of league rights; achieved 373% ROI • Executed league marketing and sales strategy; recruited 90 members for 8 teams

ADDITIONAL INTERESTS AND SKILLS

• Intermediate French speaker – studying to become fluent • Mentor - Athletes in the Classroom (AIC) initiative at Rotman School of Management • Volunteer Guest Speaker - Lay-Up Youth Basketball Charity • Backcountry Camping – total of 245 days in the wild; hiked to highest point in Ontario; longest trip 12 days • Intramural Sports – Member, Rotman Basketball, Coed Basketball, Coed Ultimate Frisbee, and Ice Hockey teams

Isabelle Poon (647) 924-9303  [email protected]  www.linkedin.com/in/isabelle-poon

EDUCATION Rotman School of Management, University of Toronto, Toronto, Ontario M.B.A. Candidate, 2020  Rotman Marketing Association 2019-2020, VP Communications  Graduate Business Council 2018-2019, Social Director  Business Design Tour (New York City 2019), Rotman Design Thinking Representative University of Toronto, Toronto, Ontario Honours Bachelor of Arts, 2013  Economics specialization

EMPLOYMENT EXPERIENCE HelloFresh Canada, Toronto, Ontario Marketing Co-op, Customer Retention & Performance Influencer Marketing, 2019  Experimented with marketing communication methods and discount structures using A/B testing to improve likelihood of conversion and customer retention  Launched initiative to reduce value destroying customers, saving just under $500K per year in costs and in part responsible for increasing customer retention by 8%  Proposed two projects aimed at improving customer retention resulting from data-driven insights which are now incorporated into the 2020 product release plan  Owned the performance influencer marketing budget; sourced and negotiated over 20 agreements with micro & macro influencers and optimized spend to achieve a CAC 20% lower than budget while surpassing conversion targets  Managed two darkposting campaigns which directly resulted in an additional 8k (+20%) social media followers and 100% increase in activations against target Adgar Canada, Toronto, Ontario Analyst, Asset Management & Investments, 2016 - 2017  Managed a $1.2B office portfolio; set budget, controlled contracts, supervised property appraisals, and organized long- term financial support with financing entities  Drove coordination of 5+ partners and contractors to define scope, budget, and timeline for new $50M development as part of core project management team  Analyzed potential acquisitions including financial position, assets, and capital expenditures; presented bidding strategies to VP and CEO with recommendations, successfully closing on transactions worth over $22M  Initiated strategic planning of overall asset portfolio and defined long-term objectives for acquisitions and development in collaboration with finance, operations, and leasing teams RealNet Canada (Altus Group), Toronto, Ontario Research Associate, Greater Toronto Area (GTA) Commercial Real Estate, 2014 - 2016  Interviewed investors, sellers, and brokers of over 1,000 real estate properties triggered by transactions  Conducted market analysis, pulling insights, trends and forecasts together to build reports presented by manager at annual market briefings to over 500 industry professionals  Directed Residential Development research team by identifying sites, collaborating with planners and developers, and compiling data across over 250 developments to forecast the development pipeline  Led the conceptualization and validation of a Development Application Monitoring tool, a product now available in major Canadian markets through Altus subscription

ADDITIONAL SKILLS & INTERESTS  Advanced Excel; SQL and Tableau  Interest in learning languages; fluent in French; beginner in Korean, Mandarin Chinese, and Japanese  Former high performance soccer player and captain  Passion for luxury retail and beauty

Mason Powell (416) 659-0015  [email protected]  linkedin.com/in/masonpowell

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON MBA Candidate, Class of 2020 • GMAT: 680 • Member of the Rotman Marketing Association (RMA), Rotman Business Design Club, Rotman Business Analytics Club • 3rd place, RMA CIBC Digital case competition, 2018

Post-Graduate Certificate in Advertising Copywriting, Humber College, Toronto, ON • Graduated with honours, 2014

University of Western Ontario, London, ON Bachelor of Arts Honours (Western Scholars), 2013 • Specialization in Media, Information, and Technoculture • Awarded Western Scholarship of Excellence, 2009; Awarded UWO In-Course Scholarships, 2010 – 2012 • Dean's Honour List, 2009 – 2013; Western Scholars designation

EMPLOYMENT EXPERIENCE

Canadian Tire Corporation, Toronto, ON E-commerce Co-op, May – August, 2019 • Analyzed 30,000 text-based online customer surveys using Excel and DiscoverText and consolidated findings to offer recommendations on “Ship to Home” and “In-Store Pick Up” services; presented report to e-commerce executives, inspiring new improvements in customer experience • Drove the development and launch of revamped e-commerce landing page and FAQs for canadiantire.ca by building relationships with key digital and design leads through regular 1-on-1 meetings, engaging their expertise and resources to develop assets while simultaneously championing their work to internal stakeholders to ensure fast approvals

David Small Designs, Mississauga, ON Full-service residential architectural design firm Assistant Marketing Manager, 2016 – 2018 • Developed monthly marketing content plan and wrote/designed an ongoing stream of fresh, relevant material for web and social media; increased website traffic by 10% in 11 months and Instagram presence from 150 to 10,000 followers • Analyzed 6 months of website traffic using Google Analytics, identifying key engagement touchpoints and opportunities for conversion “nudges”; redesigned website navigation based on findings with a 150% increase in new project inquiries

Grip Limited, Toronto, ON Full-service creative advertising agency with clients including RBC, RBC Insurance, Expedia.ca, Diageo Canada Account Manager, 2016 • Launched Expedia.ca’s 2016 April Fool’s Day campaign in 3 weeks by establishing timelines and hosting brainstorms and work sessions between creative directors, production specialists, social strategists, and media/PR partners to create dozens of digital deliverables; generated 800,000 video views and 20 million media impressions • Monitored and approved allocation of collective project budget of over $2.5 million for 2016

Account Coordinator, 2014 – 2016 • Led development of creative assets and media strategies across agency and external teams, and liaised with partner brands like HGTV and House&Home, to prepare and launch a series of contests and promotions for RBC Insurance’s Lead Generation program (generated thousands of customer leads in 2015) • Researched client needs and collected data from internal social media team to revamp social media content calendar template for Diageo Canada, reducing average number of client review rounds from 5 to 2 and minimizing agency overage costs by thousands of dollars

ADDITIONAL SKILLS AND INTERESTS

• Proficient in Facebook for Business, Instagram for Business, Microsoft Office, Adobe Creative Cloud, and CMS tools • Trained improvisational and stand-up comedian; alumnus of The Second City in Toronto

Rafael Lage Soares 50 Hillsboro Avenue  Toronto/OT M5R 1S8  +1 647 616 5765  [email protected]

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada. M.B.A. Candidate, 2020  1st Place TD Securities Credit Risk Challenge 2018 / 2nd Place Thomson Reuters Case Competition  VP Careers of Rotman Operations Management Association / VP Career Development of Rotman Sports Business

Universidade Federal de Minas Gerais (UFMG), Belo Horizonte, Brazil Civil Engineering, 2010

EMPLOYMENT EXPERIENCE

BMO – Bank of Montreal, Toronto, Canada Summer 2019 – Procurement Transformation, May 2019-Aug 2019  Optimized the supplier invoicing process with total expenditure of CAD 52M, reducing the process time and costs  Developed invoicing solutions through Coupa Software based on supplier’s historical data

LafargeHolcim, Belo Horizonte, Brazil Building Materials Industry Logistics Performance Supervisor (Concrete Operations), 2016-2018  Created the payment model and negotiated to outsource the fleet of 61 trucks, reducing RMX Fleet cost by 30%  Led the project to outsource the pumping facilities; reduced the pump cost by 30% and increased the company market share by reducing the pump service price  Implemented new pumping solutions to target smalls customers; increased sales by 11k m³ of concrete and annual gross profit by CAD 100k  Initiated the project of installment GPS system into 190 trucks across the company and integrated this system in SAP

Delivery Supervisor (Concrete Operations), 2015-2016  Led the project of fuel cost reduction by implementing a diesel tank inside the plant; decreased company’s cost by 5%  Hired and supervised 20 truck drivers to increase productivity by 7%  Implemented Financial and Performance KPIs of RMX Fleet, improving the fleet performance and customer level of satisfaction by 20%

Logistics Specialist (Concrete Operations), 2014-2015  Led project with external consulting company to change fleet payment model, reducing company’s cost by CAD 2.5M  Initiated and negotiated reduction in the number of truck suppliers from 80 to 30, increasing supplier’s service quality  Created a new contract model for outsourcing truck fleet, increasing performance requirements and improving the customer level of service by 10%

Mineração Usiminas, Belo Horizonte, Brazil Iron Ore Mining Company Project Engineer, 2013–2014  Managed a team of two engineers to plan the Friable Project implementation, which valued CAD 350M  Controlled and followed up mining daily projects evolution, mapped improvement points and proposed Action Plans, which reduced the delays on projects deadlines

Usiminas, Belo Horizonte, Brazil Steel Producer Company Junior Project Engineer, 2011–2013  Led a project with a contractor to develop a Tax Exemption process for CAPEX project, resulting in a gain of CAD 50M  Monitored state tax exemption agreement with the State Government for the Friable Project, saving CAD 6M of taxes

ADDITIONAL SKILLS

 Native in Portuguese and conversational Spanish  Experienced in SAP, MS Project, Matlab and Coupa  Hobbies: Tennis (playing regional tournaments), soccer (captain of the Rotman’s team), books and cooking Ricky Susetio (437)971-8825  [email protected]  10 York Street, Toronto, ON M5J0E1  www.linkedin.com/in/rickysusetio/

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Ontario, Canada M.B.A. Candidate, 2020 • Triple majoring in Consulting, Management Analytics, and Process and Supply Chain Management • Director, Rotman Operations Management Association (ROMA) • Finalist, Bain/BMO Diversity & Inclusion Case Comp.; Finalist, Northwestern University Design Challenge Case Comp. • Consulted a leading Canadian retail pharmacy chain: Developed a market entry strategy through analyzing the client’s competitive advantages, capabilities, budget allocations, and risk tolerances

Purdue University, West Lafayette, Indiana, USA B.Sc. in Food Science, 2012

EMPLOYMENT EXPERIENCE

Heart & Stroke Foundation, Toronto, Ontario, Canada Operations Intern, Social Enterprise – Resuscitation Division, May 2019 - Present • Providing continuous analysis support leveraging historical operational data to evaluate and optimize support center and overall business strategies; Presented findings, actionable insights, and recommendations to senior management • Spearheading an ongoing project of capturing frequently asked questions and pain points related to products and services. Implemented solutions such as revamping processes and producing knowledge articles as well as tutorial videos; Lowered inquiries volume to support center by 27% within 3 months • Lead and managed a cross-functional team responsible for a comprehensive transformation project of a legacy training platform used by over 500,000 students annually. Successfully optimized the allocation of limited resources and ensured timely, organized transfer of contents and customer data into the new platform • Worked with product, brand, and legal teams in designing the new training platform. Improved and sustained daily active users by 92% as well as visitors’ engagements (page views) by 81%

PT Harmoni Metindo, Surabaya, East Java, Indonesia A steel-roofing forming company with US$11M annual revenue Operations Manager, January 2013 - July 2018 • Conducted industry research and conjoint analysis to identify risks, opportunities, and forecast business outcomes • Implemented inventory cost-saving initiatives centered around Just-In-Time concept; Realized cost savings exceeding US$470,000 through better demand forecast and tailored raw materials procurement and inbound schedule • Streamlined production processes, aggregated outbound shipments, and implemented energy-saving initiatives to optimize workforce and resources allocation; Resulted in lower operational cost by 21% annually • Designed and executed new market entry strategies to East Indonesia centered around e-marketing and partnerships with local distribution centers; Realized around US$1,650,000 annual revenue • Led and mentored teams of 2 supervisors and 13 staff

CSM Bakery Solutions, Woburn, Massachusetts, USA A food manufacturing company specializing in bakery products - supplying restaurants and retails worldwide Quality Assurance Coordinator, May 2010 - September 2012 • Analyzed statistical data from 12 processing lines; Generated data-driven recommendations to maintain 98% or above “right-first-time” production efficiency; Resulted in US$4,700,000 recurring annual savings • Developed and revamped production scheduling practices around allergen-containing products changeover; Expanded production uptime bringing additional US$12,600,000 revenue annually • Collaborated closely with production, warehouse, and sanitation departments to attain “A” and “Excellent” rating outcomes on annual BRC and AIB audits • Trained 130 employees annually ensuring compliance to quality policies and Good Manufacturing Practices resulting in a 15% employee retention increase • Revised Food Safety and Allergen Control training materials annually to incorporate latest FDA standards

ADDITIONAL SKILLS AND INTERESTS

• Proficient with Salesforce Lightning, JMP Statistical Software, EViews econometric forecasting software, StatTools, Microsoft Office Suite (Excel, Visio & PowerPoint), Google Analytics, Wrike Project Management, Jira, and Tableau • Consulted GENPED, a social organization enabling underprivileged Indonesian kids to continue their education • Languages: Fluent Indonesian, conversational Taiwanese Chinese, beginner-level Spanish and Chinese • Traveling: Visited 39 countries; Highlights including Blue Lagoon in Iceland and Fushimi Inari Shrine in Japan

Yue Wu (647) 996-9158  [email protected]  www.linkedin.com/in/yuejackiewu EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada M.B.A. Candidate, 2020 • Elected Positions: Co-President of Rotman Asian Business Association; Vice President of Rotman Sales Club; Section Representative of Graduate Business Council of Diversity, Inclusion and Outreach • GPA: 3.44/4.00

University of South Carolina-Columbia, Columbia, USA Master of International Business, 2014 • Entrance Scholarship, 2013 • GPA: 3.89/4.00; Dean's Honor List

Saint Louis University, St. Louis, USA Bachelor of Science in Business Administration, 2013 • Specialization in International Business and Marketing • GPA: 3.88/4.00; Dean's Honor List; Anheuser-Busch InBev Scholarship; Emerson Scholarship • Elected Positions: Vice President of Business School Governing Assembly; Vice President of International Business Club; Vice President of National Society of Collegiate Scholars Honor Society

EMPLOYMENT EXPERIENCE

The Entrepreneurship Hatchery, Toronto, Canada Startup Business Advisor, May 2019 – September 2019 Provides services to help student entrepreneurs to launch their companies. Supported the launch of over 80 new startups and collectively raised close to $40 million in seed funding • Structure business development goals, design project plans, and facilitate effective communication between team members and industry leaders • Coach students to develop a strong business pitch and oversee all financial projections

Yangzhou Dongxin I/E Co., Ltd, Yangzhou, China A trade and innovative company producing uniforms and outerwear for high-performance purposes Business Development Manager, February 2016 – June 2018 • Initiated R&D with universities for high-tech and eco-friendly fabric project worth CA$400,000; generated CA$80,000 in revenue in 2017 • Led team of 6 to conduct competitive analysis for market expansion to enter 2 new markets in 3 years, increasing market share by 15% • Investigated local and global opportunities associated with 3 major e-Business sales platforms • Created an exceptional customer experience for a group of over 20 clients, resulting in a 25% increase in satisfaction • Tailored communication styles to suppliers, front-line workers, and global buyers; implemented operational process development to refine KPIs, reducing operating costs by 10% annually

Sales and Marketing Associate, May 2014 – January 2016 • Analyzed costs and improved communication with clients to minimize shipping expenses for the sample approval process; reduced costs by 30% • Interacted with global clients to provide strategic recommendations to address culture differences between customers • Managed product launch and online promotion of new UV protection hats, generating over $15,000 in revenue • Revitalized product exhibition booth for 4 fairs yearly, resulting in 20% more customer visits

Emerson Electric, Shanghai, China Market Analyst, Summer 2012 • Evaluated main competitors and conducted SWOT analysis reports, widely used by 8 departments • Conducted research to analyze the best potential locations for a new R&D and distribution centre • Gathered data on joint ventures of peer companies in China to support future investment decisions

ADDITIONAL INTERESTS AND ACHIEVEMENTS

• Elected Representative for Hanjiang District for the People’s Congress of China, acting as the voice for 600,000 people • Member, Women’s Federation, Yangzhou; Member, Youth Entrepreneur Federation, Yangzhou • Service Leadership Program, completing 150 hours of community service Qian (Janice) Zhong Toronto, ON (416) 880-5910 [email protected] www.linkedin.com/in/ichbinjanice

PROFILE

• 4+ years of extensive knowledge and experience in marketing domain, ranging from brand/product marketing, social media, digital ads, content sponsorship and internal marketing • A fast learner who is able to understand and extract complex business requirements quickly and is adaptable to different levels of data availability and technology platforms • A strong communicator with experience in solving client-facing challenges, delivering analysis results to non- technical stakeholders and working with different units including IT developers and finance team • Own solid project management skills demonstrated by acting as the project lead to deliver on time and unite team members, resulting in high client satisfaction and ROI spillover • A creative thinker proven by improving organizations’ operational processes, and winning awards in case competitions and capstone projects at school with the most innovative and actionable ideas • Other assets include: o Advanced data skills, including Excel, SQL, Python o Advanced visualization skills, including PowerPoint, Tableau

PROFESSIONAL EXPERIENCE

Toronto Police Service, Toronto, Canada Strategic Analyst Associate (intern) January 2020 – April 2020 • Created a highly functional Trello board and a relevant user manual to track and manage the progress of 4 on-going and 10 prospective academic engagement projects; communicated with civilian members, schools and a third-party supplier to meet deadlines and achieve project goals • Developed strategy and action plan on how to measure usage and effectiveness of 20+ analytical web applications and public safety reports (for internal use); achieved through conducting online research and interviewing 10+ end users, analysts and IT developers • Defined a ‘pull’ marketing strategy to raise internal awareness and engagement of a special project with email and offline initiatives; strategy recognized by the manager

GroupM, Shanghai, China The world’s largest advertising media company, formed by WPP Group. Planning Manager – Danone Account January 2018 – June 2018 • Led the collection and analysis of competitors of client’s media spend and marketing message; documented insights into presentation for client use in planning media strategy for the next quarter • Developed an automated spreadsheet template for Danone, facilitating the analysis of media spend data for the entire infant milk powder category in China, highlighting potential marketing opportunities • Negotiated on behalf of client for an additional media resource not usually open to them due to size of investment, securing it at no cost

Qian (Janice) Zhong Toronto, ON (416) 880-5910 [email protected] www.linkedin.com/in/ichbinjanice

Management Trainee January 2016 – December 2017 • Managed implementation of a USD $6M reality show sponsorship project for Danone’s infant milk brand; investments included partnership with a short-form video platform, resulting in a 200% spillover on ROI, increased brand exposure and product sales during Chinese Black Friday • Facilitated a training session for 15 internal members on ‘Application of data visualization tools in daily work’ to increase the working effectiveness of the team • Created manuals on how to book advertisement spots and execute client billing procedures to decrease onboarding time for new employees

EDUCATION

Rotman School of Management, University of Toronto, Toronto, Canada Masters of Business Administration (full-time) August 2018 – June 2020 (est.) • GMAT: 700; GPA: 3.75 • Business case competition awards: o 1st place - CIBC Digital Marketing Case Competition o 3rd place - TD Digital Innovation Case Competition 2018 • Conducted market research for a Toronto tech-startup and developed a 'go-to-market' strategy for its construction mobile app; strategy adopted by co-founder

Shanghai Jiao Tong University, Shanghai, China Ranked Top 5 in Mainland China by QS World University Ranking 2020. Bachelor of Management (Administrative Management) September 2012 – June 2016 • GPA ranking: top 10% • Researched determinants related to success of an online crowdfunding project by running regression analysis on data of 200+ online crowdfunding projects using SPSS; paper was shortlisted for an academic journal

CERTIFICATES AND PROFESSIONAL DEVELOPMENT

• Intermediate Python for Data Science, DataCamp, issued December 2019 • Analyzing Business Data in SQL, DataCamp, issued January 2020 • Intro to Product Management, Cognitir, issued Apr 2019 • Spatial Data Science – The New Frontier in Analytics, Esri, issued Apr 2020 • Google Analytics for Beginners, Google Analytics Academy, issued January 2020

ADDITIONAL INTERESTS

• Travel enthusiast, enjoy planning trips, exploring new environments and understanding diverse culture • Bullet Journal fan, love utilizing it for personal schedule planning and for self-development