DOCSLIB.ORG

Ch17eventguide.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Ch17eventguide.Pdf SEE YOU SOON! In our ever-changing industry, it has become even more important for us at ASI to create the environment, products and services to help you, our members, do what you need to do to set yourself apart and grow your business. Ask yourself these questions: I How am I sourcing my products? I Where am I finding new and creative ideas to offer my clients? I How am I connecting with my suppliers, and sourcing new partners? I How am I meeting other distributors that I can lean on and learn from? I Where am I learning about new trends happening in business, technology and the industry? The answer to all of these questions can be simple…at the ASI Show. And, with our new theme for 2017 – Creating Connections. Inspiring Creativity. – we have built in new networking events, education courses and areas on the show floor to help you build connections and inspire your creative side. I, along with the whole ASI Show family, look forward to hosting you this year in Chicago. Take your time and look through this event guide to see what we have in store for you. I’ll see you in July, Rita Ugianskis-Fishman Sr. Vice President and General Manager, ASI Show 2 Register for FREE today: www.asishow.com WHAT WILL YOU DO? EDUCATION DAY – TUESDAY, JULY 11 Registration Open ........................................................... 7:45 a.m.-5:00 p.m. How to Get the Most Out of Your Trade Show Experience ...................................................8:15 a.m.-8:45 a.m. FREE to ASI Members Education Courses ..........................................................9:00 a.m.-3:50 p.m. FREE to ASI Members Meet the Experts Lunch ........................................................Noon-1:00 p.m. Ticket Required Family Business Reception: 8 Ways to Improve Your Family Dynamics ...................................... 3:30 p.m.-4:30 p.m. FREE to ASI Members Education Day Networking Reception ........................... 4:00 p.m.-5:00 p.m. FREE to ASI Members EXHIBIT DAY ONE – WEDNESDAY, JULY 12 Registration Open ...........................................................7:45 a.m.-5:00 p.m. Motivational Breakfast with Coach Ken Carter ...............8:30 a.m.-9:45 a.m. Ticket Required Exhibits Open ................................................................10:00 a.m.-5:00 p.m. FREE to ASI Members Cocktail Reception in the Corporate Gifts & Incentives Pavilion ............................ 3:00 p.m.-5:00 p.m. Cash Bar Happy Hour on the Show Floor with Alternative Apparel ........................................................ 3:00 p.m.-5:00 p.m. FREE in Booth # 2411 ASI Show Bash at I|O Godfrey........................................ 6:30 p.m.-9:30 p.m. Ticket Required Counselor® Awards at Morgan Manufacturing ............ 6:30 p.m.-10:30 p.m. Ticket Required EXHIBIT DAY TWO – THURSDAY, JULY 13 Registration Open ...........................................................7:15 a.m.-3:30 p.m. BASI/MASI Breakfast .......................................................7:30 a.m.-8:15 a.m. By Invitation Only Keynote with Daymond John ..........................................8:30 a.m.-9:45 a.m. FREE Exhibits Open ................................................................10:00 a.m.-3:30 p.m. FREE to ASI Members Closing Celebration ....................................................... 3:30 p.m.-4:00 p.m. FREE *Schedule is subject to change. Call a Registration Specialist: 800-546-3300 3 SPONSORS PLATINUM SPONSORS asi/73867 GOLD SPONSORS asi/53455 asi/40480 asi/67849 asi/87296 SILVER SPONSORS asi/38228 asi/49500 asi/66715 asi/71350 asi/73011 asi/81668 asi/84833 asi/88984 and asi/91804 asi/90807 asi/91880 For more information on sponsors, visit 4 www.asishow.com/shows/2017/chicago/sponsors. SPONSORS BRONZE SPONSORS asi/34037 asi/58224 asi/68699 asi/49916 asi/18201 SHOW SPONSORS QUICKER EASIER BETTER asi/84835 asi/97270 asi/34194 asi/34850 asi/34345 asi/37465 asi/40344 asi/42393 asi/44620 asi/47905 asi/66238 asi/66390 asi/70130 asi/74870 asi/82498 asi/84863 asi/87188 asi/88060 asi/95838 ASSOCIATION SPONSORS Call a Registration Specialist: 800-546-3300 5 WHAT’S NEW MEET THE EXPERTS LUNCH Tuesday, July 11 I Noon-1:00 p.m. A roundtable discussion on industry topics with distributors and sponsoring suppliers. Tickets are $10 to attend. FAMILY BUSINESS RECEPTION: 8 WAYS TO IMPROVE YOUR FAMILY DYNAMICS Tuesday, July 11 I 3:30 p.m.-4:30 p.m. Join this networking program for ASI members, led by Dr. Steve Treat, who will share advice on the unique status of being part of a family business. Refreshments provided. 6 Register for FREE today: www.asishow.com EDUCATION DAY NETWORKING RECEPTION Tuesday, July 11 I 4:00 p.m.-5:00 p.m. Mingle with distributors and speakers to end Education Day while enjoying beer, wine and snacks. MOTIVATIONAL BREAKFAST Wednesday, July 12 I 8:30 a.m.-9:45 p.m. At this ticketed event, enjoy a hot breakfast before the show floor opens while hearing from the famed Coach Ken Carter, the focus of the hit movie Coach Carter. COLLABORATION ROOM July 12-13 I Open during exhibit hours. Use this dedicated area on the show floor to share ideas, speak with other members and discuss where you think the industry is headed and how to stay relevant. PROMOTIONAL PRODUCTS IN ACTION! July 12-13 I Open during exhibit hours. Recharge your brain, battery and body on the show floor. Stop by to take a break, have fun with promotional products and make some new friends! 7 FUN AND... ASI SHOW BASH AT I|O GODFREY Wednesday, July 12 I 6:30 p.m.-9:30 p.m. Your ticket to the I|O Godfrey gives you access to an open bar of beer and wine, reception stations and passed hors d’oeuvres, an amazing atmosphere for networking and breathtaking views of the city from this rooftop lounge. Dress Code: Upscale casual attire. Event will be held rain or shine, as the venue offers a state-of-the-art retractable roof. First come, first served. Tickets are $55. Must be 21 years of age or older to attend the Bash. 8 Register for FREE today: www.asishow.com ...FAME KEYNOTE SPEAKER DAYMOND JOHN’S 5 “SHARK” POINTS: FUNDAMENTALS FOR SUCCESS IN BUSINESS AND LIFE Thursday, July 13 I 8:30 a.m.-9:45 a.m. Daymond John, known as “The Shark,” is an entrepreneur, fashion icon, author, speaker, CEO, branding expert and co-host of ABC’s hit reality business show Shark Tank. John will share his unique goal- setting and achievement strategies, which will empower you to make positive changes in every aspect of your life. Early admission for $29 and meet and greet tickets (limited availability) for $89 are still available for purchase on the ASI Show Chicago registration site at www.asishow.com. 9 ASI EDUCATION Education and knowledge are key factors to your professional success, both now and in the future. We’ve designed our educational seminars, networking receptions, motivational breakfasts, Keynotes and special events to offer you a top-notch professional-development experience at the ASI Shows. Please go to www.asishow.com/chicagoeducation to see the complete description for each Chicago education course. Also, go to www.asishow.com/handouts for the presentations from selected Education Day courses. EDUCATION TRACKS BUSINESS MANAGEMENT Jump-start your business and your sales, sharpen your skills and get insider tips for success. SALES SUCCESS This track will provide you with a solid game plan to do business – and see sales skyrocket – in any economic situation. SOCIAL MEDIA & MARKETING Learn everything you need to know to market your business – and yourself – online, offline, and face-to-face using social media tools to fit your marketing goals. CORPORATE GIFTS & INCENTIVES This track will give you an insider look at how to make the move to effectively selling products and programs in the lucrative $90 billion corporate gifts and incentives market. 10 Register for FREE today: www.asishow.com SPARKING IDEAS & MASTERING NICHE MARKETS In the morning, you’ll learn all about niche markets, including Healthcare, Education, Finance, Technology, Trade Shows and Sporting Events. After lunch, the unique “Sparking Ideas” sessions will leave you inspired and energized by short talks from five remarkable speakers on sales, communication, storytelling and more. DISCOVERING ESP Learn about the latest version of ASI’s ESP, the industry’s largest, most accurate sourcing and marketing service, and see how ESP Websites, Company Stores and digital marketing tools can help you boost your sales and grow your bottom line. GRAPHIC DESIGN & PRODUCT DECORATION We offer hands-on training in popular graphics programs so that you can easily create and edit your clients’ logos and designs on the fly. Plus, learn about the most innovative decoration products and cutting-edge techniques, see decorating machinery and learn to position yourself as a decorated-apparel expert. SUPPLIER-DISTRIBUTOR BRAINSTORMING During this interactive session, you’ll begin forging strong partnerships with colleagues throughout the industry. DECORATION SUCCESS Learn about innovative products and cutting-edge decorating techniques, and find out how to position yourself as a decorated- apparel expert. Call a Registration Specialist: 800-546-3300 11 EVENT SCHEDULE TIME Tuesday, July 11, 2017 Social Media & Corporate Gifts Business Management Sales Success Marketing & Incentives 8:15 a.m.- How to Get the Most Out of Your Trade Show Experience 8:45 a.m. .5 Timothy M. Andrews, ASI N228 Customer Acquisition Secrets: Turn It Up a Notch: Get in the Generations and Gender: Expand Your Business: How Convert Total Strangers to Millionaire Mindset Understand and Reach Each Gifts and Incentives Help Clients 1 Gary Michels, Group Online Distributors Prosper 9:00 a.m.- 1 David Blaise, Southwestern Consulting 1 Amanda Johns Vaden, 1 Sean Roark, 9:50 a.m. Top Secrets of Southwestern Consulting The Incentive Marketing Association Promotional Products Sales N226 N227b N231 N230a Referral Basics: Strengthen Interpret Buyer Behavior: Use LinkedIn and Facebook as Get Ready to Sell: Become a Your Sales Network Today How Their Personality Your Selling Platforms Gifts and Incentives Expert 10:00 a.m.- 1 Lisa Peskin, Impacts Your Strategy 1 Marki Lemons Ryhal, 1 Sean Roark, 10:50 a.m.
Load more

Recommended publications
  • View December 2013 Report
    MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION DECEMBER 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION DECEMBER 2013 REPORT A Year of Transformation The new-year invariably kicks off with a slew of predictions, many of which are being usefully defined and shared by our global and regional board members, and many of which are likely to come to fruition or certainly build in momentum. The one area that we feel is certain to gain momentum and have a huge impact on how the mobile industry develops in 2014 is the number of brands that we will see moving from the sidelines and fully into the game. The impact of this will be seen both in the gains in mobile spend as brands move away from the 1% average that we’ve been seeing and start moving towards 10-15% mobile spend with increased ROIs as a result. We will also start to see how mobile is driving both innovation in marketing and transformation of business. As always, the MMA will be providing support and guidance for the entire industry, shining a light on inspiration, capability development, measurement and advocacy allowing all constituents to continue building their businesses, with mobile at its core. We look forward to supporting you and the industry. I wish you much success in 2014. Onwards, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION DECEMBER 2013 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 7 M&A TRANSACTIONS 9 FINANCING TRANSACTIONS 13 MMA OVERVIEW 25 HIDDEN RIVER OVERVIEW 26 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION DECEMBER 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date T-Mobile is a mobile telephone operator headquartered in Gary King Chief Information Officer, T-Mobile Chief Information Officer, Chico's FAS 12/20/13 Bonn, Germany.
    [Show full text]
  • The Shark Tankeffect
    REALITY BITES THE SHARK TANK EFFECT APPEARING ON Shark Tank is one of the best things that ing from a pre-Shark Tank $900,000 to a projected can happen to a company, as the data below demon- $17 million for 2015. But not all contenders excel strates. We’ve analyzed the show’s impact on the 10 (ToyGaroo, not listed, got $200,000 and then went companies that got the biggest investments from the bankrupt), because some get big investments before Sharks as of March 30. Just making an appearance, they get their bearings. The lesson? Build a healthy whether or not the Sharks invest or the promised invest- company before asking for cash. As Daymond John ment happens, can give companies a boost. Tom+Chee told Inc. recently, “I want my money to be used to fuel got just $20,000 after the show, but its revenue is soar- the car, not make it.” —JOHN BRANDON COMPANIES RANKED BY CHANGE IN CHANGE IN CHANGE IN AMOUNT INVESTED REVENUE VALUATION SOCIAL MEDIA BY THE SHARKS FOLLOWERS $40M TEN THIRTY ONE +12,500% — “Growth can be like ZIPZ crack for highly driven people,” says CEO $3.5 MILLION Melissa Carbone. “It’s Single-serving wine $35M easy to get caught up in trying to take advantage of every TEN THIRTY ONE opportunity, but $2 MILLION that’s a great way to sink yourself.” Live horror HY-CONN production — +10,000% RUGGED MANIAC This company’s $30M massive deal fell $1.8 MILLION apart after the Mud runs and show taped.
    [Show full text]
  • Inc. 5000 Profiles
    REAL WISDOM of TALK OUR 2020 the CROWD Inc.’s favorite entrepreneurs offer the best of REAL TALK, their smartest advice on succeeding in the coming year. SPONSORED BY THE INC. 5000 HONOREES WHOSE PROFILES APPEAR IN THE FOLLOWING PAGES. When you speak to as many founders as Inc. does,does, you get expert insights into just about every issueissue crucial to building a breakout business. The most succesuccessfulssful of those folks can be found in Real Talk interviews, a showcase for hard-won wiwisdomsdom from people who have faced the punipunishingshing challenges of entrepreneentrepreneurshipurship and prevailed to become household namenames.s.• In the pagepagess that follow, you’ll find their their insights insights distilled distilled into into memorable memorable quotes quotes chosen chosen by our editors. You’ll also find profiles of ofa fewa few of ofour our 2020 2020 Inc. Inc. 5000 5000 honoree honorees,s, each one just a step away from that same kind of succesuccess.ss. In fact, don’t be surprisurprisedsed if you see one or two of them in these pagepagess next year.• Until then, it’s with their support that we’we’veve collected the best of this year’s Real Talk and prepresentsent it to you here. We hope you enjoy it—and that it offers just what you need to continue on the journey to your own seat at the Real Talk table. Inc.’s Real Talk video series features entre­ preneurial luminaries weighing in with advice and insights on everything from pitching investors to leading during a crisis. Watch them all at inc.com/ real­talk.
    [Show full text]
  • Gender Match and the Gender Gap in Venture Capital Financing: Evidence from Shark Tank
    DISCUSSION PAPER SERIES IZA DP No. 14069 Gender Match and the Gender Gap in Venture Capital Financing: Evidence from Shark Tank Michael Jetter Kieran Stockley JANUARY 2021 DISCUSSION PAPER SERIES IZA DP No. 14069 Gender Match and the Gender Gap in Venture Capital Financing: Evidence from Shark Tank Michael Jetter University of Western Australia, IZA and CESifo Kieran Stockley University of Western Australia JANUARY 2021 Any opinions expressed in this paper are those of the author(s) and not those of IZA. Research published in this series may include views on policy, but IZA takes no institutional policy positions. The IZA research network is committed to the IZA Guiding Principles of Research Integrity. The IZA Institute of Labor Economics is an independent economic research institute that conducts research in labor economics and offers evidence-based policy advice on labor market issues. Supported by the Deutsche Post Foundation, IZA runs the world’s largest network of economists, whose research aims to provide answers to the global labor market challenges of our time. Our key objective is to build bridges between academic research, policymakers and society. IZA Discussion Papers often represent preliminary work and are circulated to encourage discussion. Citation of such a paper should account for its provisional character. A revised version may be available directly from the author. ISSN: 2365-9793 IZA – Institute of Labor Economics Schaumburg-Lippe-Straße 5–9 Phone: +49-228-3894-0 53113 Bonn, Germany Email: [email protected] www.iza.org IZA DP No. 14069 JANUARY 2021 ABSTRACT Gender Match and the Gender Gap in Venture Capital Financing: Evidence from Shark Tank* Although the gender gap in entrepreneurs’ success rates to secure funding is staggering, we know little about its causes.
    [Show full text]
  • Daymond John
    DAYMOND JOHN A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country. Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. Daymond grew up in the community of Hollis, Queens, New York which was quickly becoming known as the birthplace of the new genre of music called Hip-Hop, with acts like RUN DMC and Salt-N-Pepa rapidly making names for themselves. Being surrounded in this influential neighborhood helped spur the inspiration for his clothing line that would ultimately change the fashion world. His first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. Realizing he was on to something, Daymond made a sizeable order of the tie-top hats, sold them on the streets of Queens one day, and made $800 in just a few hours.
    [Show full text]
  • 2020 Impulse, Front-End & Checklane Program Education & EPPS
    2020 Impulse, Front-End & Checklane Program Education & EPPS Programs ECRM's educational sessions provide EPPS attendees with the opportunity to learn from thought leaders and category experts on a variety of topics aimed at their professional development. These sessions include presentations, moderated panel discussions, special events, workshops, and roundtable discussions focused on category insights and trends, as well as hands-on workshops to help buyers and sellers enhance the effectiveness of their meetings during an EPPS. Tuesday, January 28, 2020 The Nuances & Psychology Around Impulse Purchase 45 minutes John’s presentation will focus on the nuances and psychology around impulse purchase. He will dig into how and why consumers engage with and subconsciously react to specific brands and products. What are key drivers in getting consumers to shop beyond their list and interact with brands spontaneously in a meaningful way. John will share current and future impulse trends to stimulate imagination and assist the audience in implementing those ideas into actionable brand building practices. John founded Little Big Brands in 2001 with the desire to create a different kind of branding firm; dedicated to always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance. Under his leadership, LBB has become a force within the industry. John’s 25+ career has included time spent at some of the most respected branding consultancies in the world, and he’s been instrumental in successful brand initiatives for clients like Burger King, Coca-Cola, KIND, Gillette, Johnson & Johnson, Novartis, Unilever and Campbells. In 2011, he was named to GDUSA’s prestigious “People to Watch” list.
    [Show full text]
  • Daymond John of ABC's “Shark Tank” to Speak at UW-River Falls
    University Communications • 120 North Hall • 410 S. 3rd Street, River Falls, WI 54022 • 715-425-3771 • Fax 715-425-4486 Daymond John of ABC’s “Shark Tank” to Speak at UW-River Falls Scholarship Benefit February 24, 2015--Daymond John, founder and CEO of the global lifestyle brand FUBU and star of ABC’s “Shark Tank,” will headline the Fourth Annual Scholarship Benefit Dinner on Friday, April 24, at the University of Wisconsin-River Falls. Tickets for the event are now on sale. An award-winning entrepreneur, John founded his business, FUBU, in the basement of his mother’s house and built it into a celebrated brand with more than $6 billion in product sales. A highly influential and sought after consultant and motivational speaker, John has been part of the cast of ABC’s entrepreneurial business show "Shark Tank," seen weekly by millions of viewers, since 2009. John has received more than 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst and Young’s New York Entrepreneur of the Year Award. His marketing firm, Shark Branding, offers advice on how to communicate effectively to consumers through innovative means and connects brands with the world’s top celebrities from endorsements to product extensions. He is the author of two best-selling books, “Display of Power” and “The Brand Within.” The UW-River Falls Annual Scholarship Benefit has been raising funds to support student scholarships since 2012 and has helped UWRF earn second place among comprehensive universities in the UW System for scholarship dollars awarded annually.
    [Show full text]
  • Daymond John
    Daymond John A young entrepreneur, industry pioneer, highly regarded marketing expert and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond John (The Shark) has evolved from one of the most successful fashion icons of his generation to a highly sought after branding expert, author, consultant, and as a speaker in business and motivational genres. Daymond’s creative vision and strong knowledge of the marketplace created one of the most iconic fashion brands in recent years. FUBU, (“For Us By Us”), represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond helped to create the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. www.AmericasSBDC.org/conference Page 2 Daymond grew up in the community of Hollis, Queens, which was an incubator for stars of a new genre of music called Hip-Hop. With acts like RUN DMC, Salt-N-Peppa, and LL Cool J rapidly making names for themselves, Daymond was surrounded by people who gave him the inspiration to create a clothing line, which would ultimately change the fashion world. His first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video, but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends.
    [Show full text]
  • Gender Differences in Venture Capital Funding on ABC's Shark Tank THESIS Presented in Partial Fulfillment of the Requirements
    Gender Differences in Venture Capital Funding on ABC’s Shark Tank THESIS Presented in Partial Fulfillment of the Requirements for the Bachelor of Science in Business Administration with Honors Research Distinction Degree in the Max M. Fisher College of Business of The Ohio State University By Tyler Jordon Hunt Finance Specialization in Business Administration The Ohio State University 2016 Dissertation Committee: Patricia West Ralph Greco Copyrighted by Tyler Jordon Hunt 2016 Abstract ABC Network’s reality television show “Shark Tank” gives entrepreneurs the opportunity to pitch their ideas to a panel of investors for the chance to receive funding. Each season more than 35,000 entrepreneurs apply to be on the show. Whether they receive an offer for funding or not, they still stand to gain the free advertising that comes with appearing on a show with more than seven million average viewers per episode. Although there are abundant resources for knowledge on Shark Tank, women in venture capital, and behavioral gender differences, sources are lacking on gender differences in venture capital funding on Shark Tank. The purpose of this research is to determine if differences exist in how entrepreneurs receive funding based on their gender. To analyze this, I utilized two publicly available datasets containing information on the pitches aired on the show. These datasets were cleansed and merged to form one data set with thirty- five variables spanning across four seasons and 235 pitches. I found that despite having comparable or better businesses than their male counterparts, women ask for lower valuations and accept deals at a lesser percentage of what they asked for compared to men.
    [Show full text]
  • Meet the Predators
    volume 5 issue 9/2016 MEET THE PREDATORS THE BRANDING PRACTICES BEHIND DRAGONS’ DEN, SHARK TANK AND HÖHLE DER LÖWEN Sabine Baumann Jade University Department of Management, Information, Technology Friedrich-Paffrath-Str. 101 26389 Wilhelmshaven Germany [email protected] Ulrike Rohn Tallinn University Baltic, Film, Media, Arts and Communication School (BFM) Centre of Excellence in Media Innovation and Digital Culture (MEDIT) Narva mnt 27, 10120 Tallinn Estonia [email protected] Abstract: The TV industry has traditionally relied on advertising and subscription fees for revenue. Recently, brand extensions and co-branding strategies have been rediscovered as income sources. A prominent example of such a strategy is the TV format Dragons’ Den, which has been locally produced in many different countries. We use this intriguing case to explore the extensive and intricate co-branding relationships and brand extensions in the business-to-consumer and the business-to-business settings of TV companies. Our paper analyses global adaptations and cultural branding of Dragons’Den; in particular, brand extensions and co-branding strategies. Keywords: business practices, international TV formats, co-branding, brand extensions, cultural branding, finance, localisation, celebrity entrepreneur In times of ever-increasing information and entertainment choice across a growing number of media platforms, being noticed by audiences is increasingly important and difficult. Being able to offer a brand that adds emotional and value-driven attributes to a media product helps advertisers attract audiences and stand out from the mass of media products offered.1 Furthermore, having a recognizable brand among one’s product portfolio may help to garner advertising revenues from export or licensing agreements.2 1 Sabine Baumann, ‘Media Branding from an Organizational and Management-Centered Perspective’, in Gabriele Siegert et al., eds., Handbook of Media Branding, 2015, pp.
    [Show full text]
  • The Relationship Between Entrepreneurship, Business and Mental Health Madison Bregman
    Santa Clara University Scholar Commons Advanced Writing: Pop Culture Intersections Student Scholarship 9-4-2019 The Relationship Between Entrepreneurship, Business and Mental Health Madison Bregman Follow this and additional works at: https://scholarcommons.scu.edu/engl_176 Part of the American Popular Culture Commons, English Language and Literature Commons, Film and Media Studies Commons, and the Nonfiction Commons Recommended Citation Bregman, Madison, "The Relationship Between Entrepreneurship, Business and Mental Health" (2019). Advanced Writing: Pop Culture Intersections. 36. https://scholarcommons.scu.edu/engl_176/36 This Research Paper is brought to you for free and open access by the Student Scholarship at Scholar Commons. It has been accepted for inclusion in Advanced Writing: Pop Culture Intersections by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Maddie Bregman ENGL 106 9.4.19 Entrepreneurship, Business & Mental Health Introduction In a blog post titled, “Some Practical Thoughts on Suicide,” entrepreneur, author and podcaster Tim Ferriss says that “If you’re driven, an entrepreneur, a Type-A personality or a hundred other things, mood swings are part of your genetic hardwiring. It’s a blessing and a curse.” And while older generations looked up to athletes and celebrities such as Michael Jordan, The Beatles and Michael Jackson, today we instead look up to entrepreneurs like Sara Blakely (founder of Spanx), Gary Vaynerchuk (founder of VaynerX) and Mark Zuckerberg (founder of Facebook) who became extremely “successful” at a young age. This speaks to entrepreneurship’s increasing popularity in culture where much of Generation Z, born between 1996-2012, and Generation Alpha, born after 2010, want to become entrepreneurs.
    [Show full text]
  • Julho, 2020 Ano Comunicação Digital Estratégica Análise Em Três Traços
    () Comunicação digital estratégica Análise em três traços das 10 figuras mais influentes no LinkedIn Petra Luísa Marques Teixeira Dissertação submetida como requisito parcial para obtenção do grau de Mestre em Gestão dos Novos Média Orientador: Doutor Jorge Samuel Pinto Vieira, Professor Auxiliar Julho, 2020 Ano Comunicação digital estratégica Análise em três traços das 10 figuras mais influentes no LinkedIn Petra Luísa Marques Teixeira Dissertação submetida como requisito parcial para obtenção do grau de Mestre em Gestão dos Novos Média Orientador: Doutor Jorge Samuel Pinto Vieira, Professor Auxiliar Julho, 2020 Ano Agradecimentos Aos meus pais, pelo apoio à distância e por me perguntarem sempre pela “amiga tese”. Ao meu irmão, que foi sempre o meu orientador pessoal e foi essencial nas várias fases da escrita. À minha família, pela paciência e compreensão em todo o meu percurso. À dona Fátima e à Bernardete, por serem a minha família em Lisboa. À Joana, minha amiga e a colega de casa que todos os estudantes precisam. Aos meus amigos, pela paciência e interesse em diversas etapas. Aos meus colegas de mestrado, por me terem apoiado em diversas fases. A todo os professores do mestrado de Gestão dos Novos Média, por me terem facultado conhecimentos essenciais para a melhor compreensão do panorama digital. E um muito especial agradecimento ao meu orientador, Professor Doutor Jorge Vieira, pela prontidão de resposta, paciência e compreensão em todas as fases da tese de mestrado. I Resumo O estudo presente delimitou a estratégia de comunicação das 10 figuras mais influentes no LinkedIn através de três categorias: as publicações, a rede e a apresentação.
    [Show full text]