where great futures begin SKK BUSINESS SCHOOL

CONTENTS

1 Overview

Old Sungkyunkwan 04 The University Motto 06 Humanities and Social Sciences Campus 08 SKK Business School 10 Dean’s Message 12 History 14 2 Curriculum

Statistics 16 Curriculum & Faculty 18 Global MOU 23 Undergraduate Program 24 EMBA 28 EMBA Global Track 30 IMBA 32 Doctoral Program 36 MS Program 37 MS in Finance 38 W-AMP 39

3 Campus Life

Infrastructure 40 Attractions Near SKKU 42 1 04 05 Old Sungkyunkwan

The time-honored campus, most parts of books were taken to the library of Gyeongseong which are designated as National Treasures, Imperial University (the predecessor of has became a famous tourist spot in Seoul. National University). The remaining books Traditionally, all Sungkyunkwan students have since been moved to SKKU's Central stayed in the dormitories, Dongjae and Library after the completion of the new Seojae (meaning East Hall and West Hall campus in 1953. respectively). The largest building on the old campus is A voluntary student organization governed Daeseongjeon, where the memorial tablets the everyday life of students. Although the of Confucius and his followers are enshrined. rules were strict and prohibited games, The calligraphy on the board over the gate is student life at Sungkyunkwan was never the work of (Han Seokbong), one of the boring. Students studied music, archery, greatest calligraphers of the Joseon Dynasty. horsemanship, mathematics, the Confucian The shrine is an excellent example of the classics, and etiquette. The students’ architecture of the time. The Seokjeon schedule was controlled by the signal of a Daejae, a ritual that honors Confucius, is still large drum, as in a monastery. The buildings observed here twice a year, in the second and were home to distinguished students of eighth months of the lunar calendar on the Confucian Studies. Those selected to live anniversaries of Confucius’ birth and death. there were granted a full scholarship, which Hamabi (dismounting point) and Haryundae was considered to be a great honor. (parking place for sedan chairs) in front of Between Dongjae and Seojae stands the campus indicate that Sungkyunkwan was Myeongnyundang, the main lecture hall. a sacred place. Even members of the royal Early each morning, with the sound of the family had to show their respect by drum signaling the beginning of the day, dismounting and walking as they entered students bowed before entering the hall to the campus. Historically, the president of receive a lecture on Confucian teaching. Sungkyunkwan officiated at the Confucius Visitors can appreciate the traditional memorial service, at which the king was architecture of the building, which consists always present. Because the king was of a middle hall and two wings. merely a disciple before Confucius, Located to the west of Myeongnyundang, he would take off his royal robes and put on Bicheondang was built in 1664. The name plain clothes before stepping into the Bicheondang implies ‘enlightening the great courtyard of the Confucian shrine. way,’ cited from the famous Confucianist Chu Today, SKKU is respected as a guardian of Xi. This building, as well as Myeongnyundang, the rich traditions of Korea. In the ‘97 Winter was the site for state examinations. Universiade, the Torch was lit at the The present building was reconstructed in Amsadong Prehistoric Settlement Site, a 1988 on the site of the original, which was place of early Korean times, and then taken burned down during the Korean War (1950- to Sungkyunkwan amid a gala festival before 1953). Jongyeonggak was built in 1475 as the being delivered to Muju, the main venue of first library of its kind in Korea. As the the games. meaning of the name (‘to revere the classics The entire nation shared the joyful and highly’) implies, the volumes housed in the symbolic moment with youths from all over library were exclusively Confucian books. the world who gathered under the sacred During the Japanese occupation, most of the flame. Overview

Section 1 Overview 06 07

Pursue Truth and Embody Social Justice

Righteousness Wisdom

The University Motto

Humanity Propriety

The four cardinal virtues - humanity, righteousness, propriety and wisdom - express humankind’s four inherent spiritual elements of spirit, action, conscience, and intellect.

Humanity abides in the heart that loves, righteousness abides in the heart that knows right from wrong, propriety abides in the heart that knows forbearance, and wisdom abides in the heart that perceives. Confucian philosophy attests to humankind's innate goodness, and at the same time recognizes that this quality must nevertheless be awakened and nurtured. These four principles, which comprise SKKU's philosophy of instruction, are the basis for higher goals in the search for truth as well as the establishment of social justice, which are in turn, based on humanity. Section 1 Overview 08 09

Humanities and Social Sciences Campus (Seoul)

The deep roots of SKKU are so strongly entwined with Seoul that we cannot describe the university without mentioning this extraordinary city. Like SKKU, Seoul has been the center of Korea’s remarkable economic growth for the past 40 years with its unique blend of tradition and modernity. Seoul was the seat of government as early as the Baekje Kingdom, more than 1,500 years ago. However, it wasn't until the establishment of the Joseon Dynasty in 1392 that Seoul had its real genesis and became the capital city. Seoul is one of those cities which maintains the architectural beauty of the past in the midst of modern development. Seoul's architectural history has been carefully preserved to maintain a link between the city of yesterday and the thriving Humanities and Social Sciences Campus View cosmopolitan city of today. Research Institute

As the cultural, economic, and political center of the nation, Seoul provides infinite opportunities for research. University students reap the benefits from Humanities and Social China Research Institute / SungKyun Architecture Institute / Interaction Science Research Center / Trans Media the city's resources, and are able to put into practice what they have learned Sciences Campus Institute / Institute of Confucian Art & Cultural Contents in the classroom. SKKU is located inside the city walls, which define the boundaries of the original capital of Joseon. Located on the original University College Institute of General Education

Sungkyunkwan site, the Humanities and Social Sciences Campus is spread College of Confucian Studies The Institute of Calligraphy Cultural Studies across a hill overlooking Changdeok Palace. Just like Seoul, SKKU grew & Eastern Philosophy rapidly, and the expansion called for the building of a new campus. 600th Anniversary Hal Center for Francophone Studies or Centre d'Etudes Francophones / Institute for Knowledge and Information College of Liberal Arts Management / Institute for Hybrid Future Culture / Center for East Asian History / Center for Cross Culture The original site was preserved for the Humanities and Social Sciences Studies / Korean Studies Institute / Institute for Critical Thinking and Culture Campus, while the expanding science programs were moved to a new campus in Suwon. Currently, seven colleges, two schools, and numerous College of Law The Institute of Legal Studies / The Science & Technology Law Institute graduate schools call the Humanities and Social Sciences Campus their home. To commemorate the founding philosophy of Sungkyunkwan, the 600th Institute of Applied Psychology / Media, Culture and Contents Research Center / Global e-Policy e-Government Anniversary Building was constructed on this campus. This new facility has Institute / Center of Leadership & Public Management / Institute for Social Welfare Studies / Sustainable Urban a floor space of 31,930 square meters with four levels below ground and six College of Social Sciences Development Institute / Policy Evaluation Research Institution / ODA Research Center / The Research Institute levels above ground. for Human Life Sciences / Governance Research Center / Research center for better democracy / Human rights and Development Center Central Library College of Economics Economic Research Institute / Institute of International Trade / Research Institute of Applied Statistics

School of Business Institute of Management Research / Information & Telecommunication Research Consortium

College of Education Korea Private Education Research Center / Education Research Institute

School of Art Design Science Institute

Academy of East Asian Institute of Confucian Philosophy and Culture / Deadong Institute for Korean Studies / Institute of East Asian Studies Regional Studies / Survey Research Center

International Hall Section 1 Overview 10 11

SKK Business School Where Great Futures Begin

School ldeology

Humanitarianism

Humanity, Righteousness, Manners and Wisdom Quest for basedon Truth SKK Business School

Founding ldeology Educational Objectives Leadership after Purifying one's Body and Mind Humanity, Righteousness, Propriety and Wisdom

The Vision The Mission

To become a top-30 business school worldwide To become a leading business school and No.1 in Asia by 2018

Educating Serving To build a renowned community for learning Conducting innovative global and business where students are nurtured to become high-quality business local business global leaders in creativity and innovation. research leaders communities Section 1 Overview 12 13

A New Gate for Your Next Destination Begins at SKK Business School

Welcome to SKK Business School. Our school offers unique academic Academic Experience experiences in a hub where traditional heritage and cutting-edge technology Education blend harmoniously to guide you to a new frontier of management. • M. S., Statistics, Stanford University (1998) • Ph. D., Marketing, Columbia University (1993) • MBA, Business, Stanford University (1987) As one of the oldest university in the world, SKKU was established in 1398 and • B. A, Economics, Seoul National University (1984) has produced outstanding national elites armed with Confucian ideals: warm University Position heartedness, justice, courtesy, and wisdom. And yet SKKU is at the forefront • Jan. 2015 – present: Dean of Business School, SKKU, Korea • Sep. 2004 – Feb. 2006: Visiting Professor, MIT Sloan School, USA of state of the art educational systems thanks to the generous support from the • Sep.1994 – Dec.1994: Adjunct Professor, Syracuse University, USA Samsung. Samsung is the largest business group in Korea and has been the • Jul. 1993 – Mar. 1995: Assistant Professor, HKUST, Hong Kong foundation of SKKU since 1997. Academic Responsibilities • Mar 2015 – present: Vice President, Korean Marketing Association • Mar 2015 – present: Vice President, Korean Academy of Financial Our graduates stand out as managers equipped with versatile real world problem Consumers solving skills, effective management tools, and entrepreneurial spirits. We aim • Mar 2014 – present: President, Korea Academy of Complexity Studies • Jun 2013 – May 2014: President, Korean Society of Consumer Studies to be the source of global, innovative and socially responsible managers to Government Research Grant and Consulting Service both our society and community. We emphasize socially responsible citizenship, • “Internet Consumption Culture”, Social Science Korea(SSK) innovative thinking, open-minded global perspectives, and ethical conduct. granting program of Nation Research Fund(NRF; ), from September 2010 to August 2013 • “Internet Consumption Culture”, Social Science Korea(SSK) A unique feature of SKK Business School is its global orientation. This is not granting program of Nation Research Fund(NRF; South Korea), only reflected in the diversity and caliber of our, but also in the experience of from September 2013 to present our faculty and focus from our founding Samsung Group. We are collaborating Recent Publications and Paper Presentations with Samsung to create highly capable students and faculty. We are developing Recent Articles Published in Refereed Journals new programs together in order to raise globally focused talent and we are 1. “Self Presentation of Influencer Effects on the Response of taking huge steps to become the leading business school in Asia. We have Facebook Users – Moderating Effect of Writing Instruments” Korean Journal of Advertising, 26(4), Apr, 2015 ambitions to become one of the top 30 leading business schools in the world 2. “The Lifespan of Social Hubs in Social Networking Sites: over the next few years. The Role of Reciprocity, Local Dominance and Social Interaction” Asia Marketing Journal, 17(1), 69-95, Apr. 2015 3. “Exploratory Study on Online Information Search Leads to Online Situated in a beautiful section of the metropolitan Seoul area, the SKK Business Purchase” Korean Journal of Distribution 20(2) 295-318, Apr 2015. School is the only Business School located inside the four Gates of old town 4. “A Review of Marketing Strategy Research on Changes in Market Environment” Korean Journal of Marketing 30(1) 31-52, Jan. 2015. of Seoul. Our Gorgeous campus will surprise you with its picturesque natural 5. “Evaluation of the Maturity of Customer-Centric Approaches in the gardens, historical palaces, 500-year-old gingko trees, and track routes Life Insurance Companies : Insights and Lessons from Kyobo Life Insurance” Journal of Consumer Studies 25(3) 201-220, June. 2014 leading to nearby mountains. Students often enjoy cultural events at nearby 6. “A Study for Characteristics of Predictable Cluster Using SNS Bigdata” hot spots such as Daehakno and Insa-dong, which are famous for various Journal of Consumer Studies 24(2) 353-372, June. 2013 cultural performances and historic places. 7. “The Effect of the Product Attachment on the Product Modification : The Moderating Role of Consumer Innovativeness and Social Connectedness” Journal of Consumer Studies 24(1) 23, June. 2013 We urge you to consider SKK Business School as the new gate for your next Book and Other Publications destination. • Business Insights on Oriental Classics 40 • Marketing Strategy • Web marketing • Modern Marketing • Strategic Brand Management • Marketing Aesthetics(Translation) • The Basic Laws of Marketing

Sangman Han, Ph.D. Dean, SKK Business School Section 1 Overview 14 15

Join SKKU, at the Heart of National Education, with over 600 years of History!

SKK Business School is ambitious and progressive, evolving from a domestic to global university. With over 600 years of history and tradition, we are educating tomorrow's global leaders. 1960 1950 1980 1970 1990 2000 1990 2010

1958.01 1973.01 1992.03 1998.02 2006.09 2012.09 Established the Commerical Science Name changed from Graduate School of Business Administration Research Center Established new majors such as Established EMBA, a master’s degree Established Tri-Continent MBA department in the School of Law Economic Development, a professional opened International Business Management and designed for working professionals and Administration graduate school, to Graduate School of Trade Business in Graduate School of 2013.03 Business and Public Administration, an 1996.03 Business 2007.03 Established Creative MBA 1959.03 academic graduate school Established day and evening Business Established Asia MBA, a master’s degree Name changed from Development of Established the Business Administration School programs designed to nurture business specialists 2013.09 International Human Resources to department in the School of Law 1981.02 in Asia Established Department of Finance with Established the Accounting Department for Human Resources and Organization and Administration Established the accounting department Samsung Finance Group (Samsung Life doctoral program in the College of Economics and 2007.11 Insurance, Samsung Fire & Marine 2000.01 1961.03 Business Administration Established the Department of International Hosted Asia Business School Dean’s Insurance, Samsung Securities, Completed Business School Building, Established the Business Administration Human Resources Conference with deans of top business Samsung Card, Samsung Asset a nine-floor, completely-wired facility major as part of a night school program 1983.11 schools in Asia Management) Name Changed from Labor Relations centrally located in the Humanities and Business Administration Graduate Department to Labor-management Social Science Campus 1963.02 School divided into Business School and 2008.09 2014.03 Relations Established an independent business Administration School Established SKKU-Samsung Life Finance Earned reaccreditation from AACSB 2003.03 school separate from the School of Law MBA, a unique, pioneering program among 1996.11 Established Cyber MBA in Special and Administration 1989.03 all domestic universities 2015.05 Established Accounting, Marketing, Finance Graduate School Established the Labor Relations Established MS in Finance, a master's and Real Estate, Management Information 1965.03 Department in Graduate School of 2009.03 degree designed to nurture finance Systems (MIS), Operations and Metric, 2004.03 Established the Business Administration Business Earned accreditation from AACSB. specialist Insurance and Securities Finance, and Tax Established SKKU GSB in Business department in the evening graduate majors in Graduate School of Business School school 2009.05 The Beta Gamma Sigma, international 1997.01 2006.05 honor club composed of AACSB Name changed from Operations and Selected as the best project group accredited business schools, Induction Metrics to Technology Management on the MBA area of the BK21 second Ceremony stage by the Ministry of Education and 1997.12 Human Resources Development Established the Graduate School Business 2 16 17 Statistics

SKK Business School's 3,318 students are taught by 103 internationally qualified faculty members and supported by 34 administrators. As a result of this high quality schooling, the Business School was selected for a BK21 plus project. Also, in the 2013 Joongang Daily University Assessment, SKKU ranked 1st among all comprehensive universities in Korea. SKK Business School provides an ideal environment for students to acquire invaluable business skills and develop into global leaders.

MS: 90 Ph.D.: 24 Tri-Continent MBA: 2 MOF: 32 IMBA: 437

Undergraduates Students EMBA: 362 (BA: 1,870 / GBA: 501) Total: 3,318

Lecturers: 55 Members Faculty: Faculty 48 Members Staff

Total: 103 Staff: Total: 34 17 Members Assistant: 17 Members

Exchange Students

196 201 Students Students

122 Students 114 Students 87 68 Students Students

Outgoing incoming Outgoing incoming Outgoing incoming 2012 2013 2014 Section 2 Curriculum 18 19

• Accounting is often called the language of business and provides a financial picture of a company's economic activities.

Accounting • The study consists of financial accounting for external financial reports, management accounting for internal decision making, and tax accounting for tax returns.

Lee, Hyo Ik Lee, Bang Won Choi, Kwan Paik, Tae Young - Ph.D., Accounting - Ph.D., Accounting - Ph.D., Accounting - Ph.D., Accounting - Seoul National - Dankuk University, - Syracuse University, - University of California, University, Korea Korea USA Berkeley, USA

Paek, Won Sun Choi, Young Soo Lee, Jong Eun Lee, Yong Gyu - Ph.D., Accounting - Ph.D., Accounting - Ph.D., Accounting - Ph.D., Accounting - Temple University, USA - Lancaster University, - Temple University, USA - Columbia University, UK USA

• International trade studies the roles of governments, trade, and business in commerce, with special emphasis on the current environment of internationalization. By developing a comprehensive knowledge of international trade, students can become experts in trade International management and international investment. Trade Curriculum & Faculty

SKK Business School boasts competitiveness in generating business experts capable of leading the global economy. With our world-class faculty and curriculum based on global standards, the School is able to nurture competent leaders whom have the ability to drive Korea to a prosperous future. Jung, Hong Joo Oh, Won Suk Kim, Jai Beom Pak, Myong Sop - Ph.D., Risk - Ph.D., Economics - Ph.D., International - Ph.D., International Management - Sungkyunkwan Management Trade - University of University, Korea - Manchester University, - University of Liverpool, Pennsylvania, USA UK UK 20 21

• Finance is the study of supplying capital resources for business management, obtaining • Marketing is the study of essential ideas and theories related to products, the necessary resources at reasonable market prices for business enterprises, and managing pricing, distribution channels, and promotion. This study uses buyer analysis to these resources. establish effective marketing strategies and surveys to identify customer needs. Finance Marketing By understanding clearly what a customer wants, it's possible to develop effective • The goal of financial studies is to acquire a comprehensive knowledge of finance and products and promotional strategies. financial markets, and to utilize this knowledge in the real business world.

Chay, Jong Bom Park, Young Kyu Ahn, Hee Joon Song, Kyo Jik(Roy) Kim, Yong June Han, Sang Man Kim, Chung Koo Lee, Suke Kyu Jun, Sun Kyu - Ph.D., Finance - Ph.D., Finance - Ph.D., Finance - Ph.D., Finance - Ph.D., Marketing - Ph.D., Marketing - Ph.D., Marketing - Ph.D., Marketing - Ph.D., Marketing - State University of - George Washington - Pennsylvania State - Louisiana State - Northwestern - Columbia University, - State University of - University of Southern - University of Nebraska, New York at Buffalo, USA University, USA University, USA University, USA University, USA USA New York at Buffalo, USA California, USA USA

Suh, Jung Won Han, Joong Ho Kim, Young Han Wang, Shu Feng Ryu, Sung Min Lee, Eun Ju Han, Young Jee Kim, Hak Kyun Nam, Myung Woo - Ph.D., Finance - Ph.D., Finance - Ph.D., Finance - Ph.D., Finance - Ph.D., Marketing - Ph.D., Marketing - Ph.D., Marketing - Ph.D., Marketing - Ph.D., Marketing - University of Michigan, - University of Illinois at - University of Minnesota, - Seoul National - City University of New - University of - University of Southern - University of Minnesota, - Northwestern USA Urbana- Champaign, USA USA University, Korea York, USA Tennessee, USA California, USA Twin Cities, USA University, USA

• Human Resources and Organization is the study of individual and team organizational • The goal of this study is to develop the skills needed to establish leadership, strategies, behavior, organizational theory, organization planning with macroanalysis, and management organization formation and personnel management. Human strategies for capital and labor. Resources & Organization

Hwang, Kyu Dae Hyun, Sun Hae Chah, Dong Ok Moon, Chul Woo Kim, To Hyun Kim, Sang Kyun Kim, Andrea Shin, Ji Seon - Ph.D., Management - Ph.D., Management - Ph.D., Management - Ph.D., Management - Ph.D., Management - Ph.D., Management - Ph.D., Management - Ph.D., Management - University of - University of Colorado - University of Maryland, - University of Maryland, - University of Hawaii, - Washington State - Rutgers University, USA - University of Maryland, Wisconsin- Madison, at Boulder, USA USA USA USA University, USA USA USA 1822 1923

• MIS studies ways to enhance the effectiveness of IT in helping managers make better decisions. With the use of technology, accurate information can be extracted from large MIS & amounts of data and used for making decisions related to finance, marketing, human resources, Operations & or other important areas. SCM • Operations and SCM study the theory and practice of logically analyzing problems, methods for problem resolution, and various decision-making techniques used for the mechanical operations of a business. Schools • Operations and SCM also study decision-making techniques used in supply-chain 870 management and suggests numerous problem solving and operation methods. 74 Countries

Jang, Si Young Lee, Kun Chang Kim, Jong Uk Lee, Won Jun - Ph.D., Management - Ph.D., Management - Ph.D., Management - Ph.D., Management Information Systems Science Decision Information Systems Information Systems - University of Pittsburgh, Making, Artificial - Georgia State - Indiana University, USA USA Intelligence University, USA - KAIST, Korea

Bock, Gee Woo Chang, Young Bong Kim, Yang Yul Kim, Seong Ju - Ph.D., Management - Ph.D., Management - Ph.D., Production - Ph.D., Statistics Information System Information Systems Management - University of California Global MOU - KAIST, Korea - University of California, - University of Chicago, Berkeley, USA Irvine, USA USA SKKU has established academic exchange agreements with 870 schools from 74 different countries. These agreements pave the way for students to broaden their understanding about difference cultures and develop into global leaders. become global leaders.

Global Accreditation Pursuing a high-quality education that meets international standards, the school puts a great deal of effort into enhancing the quality of its business education. The school inspires students to have an international experience by increasing the number of its academic exchanges with excellent universities across the world. Kim, Tae Ung - Ph.D., Production Management SKK Business School International Membership: AACSB (2009) - Purdue University, USA The Association to Advance Collegiate Schools of Business (AACSB) is a non-profit organization established by American business schools and enterprises in 1916. AACSB thoroughly examines 21 accreditation standards covering school operations in such areas as research, curriculum, the quality level of faculty and students, and facilities. AACSB is acknowledged worldwide as the leader in assessing business school quality. Less than seven percent of business schools worldwide have successfully met AACSB's standards for accreditation. Worldwide, the best business schools such as Harvard, Stanford, Pennsylvania, Dartmouth, MIT, Chicago, Berkeley, London Business School, and INSEAD are AACSB members. Grades and credit earned at a domestic AACSB approved business school are automatically approved by any overseas AACSB accredited business school. Section 2 Curriculum 24 25

Undergraduate Program

Business Administration Track Global Business Administration Track

The SKKU Undergraduate Business Administration program and its global standard curricula offer the SKKU’s undergraduate program in Global Business Administration (GBA) is a prestigious program that finest educational environment for talented young men and women to develop into competent leaders cultivates young talent into global leaders by providing a unique educational service. In this era of suited for the ever-changing business world of the 21st century. globalization, the world will be your oyster.

Educational Objectives • Management Qualification (Kyungyoung Pum) Curriculum exclusively designed to foster global will spend four semesters at GBA and 3 to 4 semesters at one of - Graduating students are required to acquire management business leaders the two business schools in the United States. As a result, they - Developing a global business mindset with creative and qualification through successful demonstration of competence will receive a bachelor's degree from both SKKU and either progressive ideas in management knowledge, in addition to three qualifications The Global Business Administration curriculum is carefully Indiana or Ohio State. This unique dual degree program - Cultivating sound business ethics, moral values, and required by the university (awareness of humanity, designed to provide students with the know-how to become connects students to a global network of future business professionalism international communication skills, and IT knowledge) global leaders. Modeled after the curriculum of world- leaders and broadens their perspectives on business and - Developing specialized and practical knowledge, along with renowned business schools, it consists of foundation courses, international relations. knowledge application skills • Opportunities to Expand beyond Management Integrative Core(I-Core), and business courses that deal with - Acquiring professional business language skills Education in-depth business knowledge and basis for global leadership. A variety of scholarship granted - Dual Majors: Students can obtain a degree in a non-business The foundation courses include calculus, macro and micro Educational Distinctiveness field in addition to the business degree economics, and statistics. The I-Core program that is offered in Students who qualify for the Global Business Program are - Connecting Majors: We offer majors that connect the curricula the fifth semester, integrates strategy, marketing, finance, and awarded a variety of scholarships, including the famous • Well-Structured Roadmaps of the business major and a supplementary non-business management. It provides a holistic view of business Samsung Scholarship. - Theory-oriented, practice- oriented, and qualification- major to meet students' interests in emerging academic areas; management, which is an important ingredient for global oriented curriculum roadmaps based on individual students' Two new connecting majors recently added – informatics leaders. The business courses provide a variety of viewpoints in Your passion career goals major (management + informatics) and data sciences major accounting, finance, marketing, management, operations and - Two track system (general and accounting tracks): (management + data sciences) MIS, and other areas in business. The curriculum of the Global Business Program isn't just about The general track emphasizes students’ acquisition of general taking courses in English. Our program continues to challenge management knowledge as well as professional knowledge in Business courses taught in English students to think, learn, and grow. We help students get the a specialized area. The accounting track focuses on most of their university years by offering tutorial services and knowledge and skills needed for certified public accountants Most business courses on the Global Business Administration academic support. program are taught in English. Relatively young and carefully • Comprehensive and Focused Curricula selected faculties, who previously held the faculty positions in - SKK foundation courses help students develop critical major U.S. business schools, teach the business courses. thinking, communication skills, and global awareness - Essential major courses (33 credit hours) introduce essential School Guidance A dual-degree program with top-notch business School Guidance knowledge and skills necessary for business professionals schools in the U.S. - General major courses (30 credit hours) help students master SCHOOL TERMS: 4-year, 8-semester CHAIR PROFESSOR: Sunhae Hyun, PhD management skills in a specialized field among key REQUIRED CREDITS: 120 credits The Global Business Administration offers dual degree program WEBSITE: http://globalbiz.skku.edu management areas WEBSITE: http://biz.skku.edu/eng with the Kelley Business School at Indiana University and the OFFICE: Global Business Administration (Tel. 82-2-760-0034) Fisher College of Business at Ohio State University. Students 26 27

Social Sciences

Economics(Micro/Macro), Psychology/Sociology

Quant. Methods Humanities

Strategic Management Western Civilization Calculus Science Linear Algebra Organizations and Philosophy Statistics Financial Organizational Marketing Arts Management Change Management (Music/Fine Arts) Management

Business Courses where Business Major great futures begin

Curriculum of Global Business Administration core curriculum. During the first semester of third year, students develop a comprehensive knowledge base through During the first and second year of Global Business the Integrative Core (I-Core) Program in the four essential Administration (GBA), students learn micro/macroeconomics, divisions of business – marketing, finance, operations, and statistics, mathematics, and accounting which serve as the organizational change, and strategy. Upon completion of the foundation for advanced study in major courses. First and I-Core program, students take intensive major courses second year students also take selective humanities/social designed to be stepping stones for students’ career paths. sciences courses which are required for general education

Dual Degree Programs The dual degree program allows students to receive two bachelor’s degrees from SKKU GBA and one of the two The GBA curriculum offers dual degree programs to students business school from the United States of America. Students who have completed their second year. GBA is currently who acquire CPA certificate during their undergraduate years associated with Kelley School of Business at Indiana University are encouraged to attend law school for a corporation legal and Fisher College of Business at Ohio State University. affairs profession career track. Section 2 Curriculum 28 29

Overseas Study Trips

EMBA • Australia • Hanoi • Singapore University of Sydney, KOTRA, Avoka FPT Business school Nanyang Technological University, The EMBA is the most innovative part-time MBA program in the country, helping business people and ltd., AMP ltd., University of Melbourne, Nespress • Hong Kong Reserve Bank of Australia, KOTRA executives master the skills needed to become international leaders. Globalization, Leadership and Hong Kong Baptist University, Chinese • Turkey Innovation are the mission keywords of the EMBA program. This MBA degree can be earned by attending • Croatia University of Hong Kong, Invest Hong Turkcell mobile carrier University of Zagreb, Zargreb branch Kong, Consulate General of ROK in campus twice a week over a 2-year period. • USA of World Bank Hong Kong, Dunwell Enviro-Tech, University of Southern California, Link Management Ltd. • Estonia Sony Pictures, Universal Studio University of Tartu • Malaysia University of Malaya, Petronas, Royal • France, Germany, Netherlands Selango ESSEC Business School, Humboldt- Universität zu Berlin, KOTRA Paris, • Russia Berlin SFK Lubrication Systems Hyundai factory in Saint Petersburg Be a World-Class Leader

Innovative Develop leadership skills Problem-Solving ability problem and case-based classwork, selection of promising leaders, innovative projects, presentation and discussion formats, special lecture program lectures on moral development Cultivate innovative global leaders for the 21st Century

Strengthen your Expanding human global capacities networks overseas study trips, special lectures access to the entire Business School alumni Our Themes - Developing Global Business Leaders by distinguished foreign scholars, association, cohort-based alumni lectures taught partly in English organizations, club and society activities 1 2 3

- Practical and high quality lectures - Advisory system & regular Global - Alumni network Seminars - Enhance competitive power through - Regardless of graduation, faculty practical and relevant lectures - Direct mentoring from a personal members, students, alumni meet to An Office Worker- Friendly Schedule advisor solve problems and make plans for - Strengthen executive abilities by continuous improvement exploring case studies, examples, - Join various classes at overseas SCHOOL TERMS: Invest in 2 classes per week on weekdays or weekends over a total of 4 semesters discussions and case-based learning universities to inspire learning REQUIRED CREDITS: - Only 45 credits - Each class represents 3 credits - Professional, relevant lectures by full- WEBSITE: http://biz.skku.edu time faculty with high credentials Section 2 Curriculum 30 31

EMBA Global Track SKKU’s EMBA Global Track seeks to develop next generation’s global business leaders with KOREA international, intercultural and diverse visions. Sungkyunkwan University

The history of Sungkyunkwan University, which is celebrating its 617th anniversary Sungkyunkwan University this year, represents the origins of Korea's higher education. Reflecting on the history of world universities, the most prestigious tend to have emerged from a long history. They also were initially at the forefront of moral and civic education. At Educational Objective present Sungkyunkwan University is striving to educate talented students with a - To develop global mindsets broad knowledge base, communicative leadership and a creative, challenging - To promote intercultural spirit. As a world class research university, this is one way in which SKKU is - To enhance social competencies contributing to the development of a harmonious global society. - To embrace diversity CANADA Educational Distinctiveness University of Victoria • Global Education School Guidance Global learning environment with local faculty members and The University of Victoria, one of Canada's leading universities, is a rich and students residing in Canada and France SCHOOL TERMS: 2-year, 4-semester (Abroad: 5-month) supportive learning community for students and faculty alike. Widely recognized for REQUIRED CREDITS: 45 credits Foreign language acquisition: English, French, and Mandarin leadership in research, inspired teaching and community engagement, UVic provides innovative programs and real-life learning experiences in a diverse and WEBSITE: http://biz.skku.edu • International Global Network welcoming West Coast environment. In September 2010, UVic climbed to 130th in Application of theory to real world cases through discussion- the world and sixth place in Canada in the Times Higher Education's annual World oriented lectures and problem-based learning University of Victoria University Rankings. UVic was the top-ranked university in Canada without a • Learning in teams medical school. There are nine Canadian universities in the top 200. Cohesive group-based activities in three continents

• Project Oriented Extensive fieldwork in local companies and cultural FRANCE organizations Montpellier Business School

Montpellier Business School, a Grande École, is heir to a long tradition of teaching Core Curriculum based on the needs of businesses and markets. Founded in 1897 by the Chamber of Commerce and Industry of Montpellier, the school has succeeded in continually Tri-Continent Coursework refining its specialized instruction in management sciences over the years in order SKK to adapt its programmes to constant changes in local and global economic GLOBAL BUSINESS GLOBAL BUSINESS GLOBAL BUSINESS Business environments. The quality of the school’s strategy and results is internationally FUNDAMENTALS OPPORTUNITIES IN ACTION School recognized. The following distinctions attest to the school’s excellent international Core Canada France: Korea: reputation: its triple international accreditation (AACSB, AMBA, EFMD/EPAS); its University of Victoria Montpellier Business School Sungkyunkwan University Courses place among the TOP 50 best Master in Management programmes in the world; its 11 weeks 11 weeks: 11 weeks: ranking among the TOP 80 European Business Schools in 2013 according to the Late August ~ Early November Mid November ~ Early February Mid February ~ Late April Financial Times; and its place in the national French rankings. Montpellier Business School Section 2 Curriculum 32 33

What's the IMBA Experience?

Supplementary Off-line Classes organized study support through off-line lectures

Video Q&A World Class On-line Content Business real time video Q&A between Education course theory/report work/space professors and learners for questions/space for discussion

• Competent support and administration Educational Objective Continuous communication with professors through video - Global Perspective Q&A and off-line tests - Creative Entrepreneurship • Offline community activities - In-depth Knowledge and Integration Capabilities IMBA Joint study opportunities for complementary cooperation, active online student committees based on regions or majors

IMBA is Korea's highest quality on-line MBA degree program. This program is designed for students • Overseas global seminars unable to participate in a program using a traditional format. The IMBA is Korea's first fully online MBA Educational Distinctiveness Overseas global seminars to Japan, Europe and other countries provide students with an opportunity to gain degree program. • 100% on-line MBA program licensed by the Ministry of international perspectives and combine theory and practice Education and Human Resources The first on-line MBA program in Korea • Extensive scholarship support to allow students to MBA program without limitations of time and place focus on academic learning

• World-class faculty Full-time Business School faculty-developed textbooks and lectures 34 35

INTERVIEW 01 Sim, Sun Seon member of 7th class of IMBA, managing director for Samsung Electronics

“I started the MBA program 20 years after I started working for a living and think it was a great help to enhance the quality of my business Course Roadmap skills and personal abilities. I studied with people who worked in various A B fields and it was a great opportunity to expand my network of Foundational Major Courses Advanced Major Courses professional connections.”

select at least 3 from the 5 classes Select 2 classes from each 3 fields(the rest: individual choice)

Accounting & Corporate Management • Management/Marketing

(Open from Spring semester, 2016) Management Strategy/Channels of Distribution/Marketing Mix/ Supply Chain Management/Organizational Design/Marketing Marketing Management Strategy/Human Resources Management/Consumer Behavior/ Internet Business/Statistics for Business

• Accounting/Finance

Financial Management/Derivative Securities/Financial Principles of Finance Statement Analysis/Global Financial Market/Internal (Open from Spring semester, 2016) Control&Audit/Investment/Corporate Financial Strategy(Open INTERVIEW 02 from 2016)/Financial Institutions Management(Open from Spring semester, 2017)/Tax Strategy

Fundamentals of Management Information System • Global/Innovation Han, Jong Guk, Big Data Analytics/Global Business Environment/International member of 8th class of IMBA, managing director for Hi-mart Business/Innovation&Technology Management(Open from Fall Organizational Behavior semester, 2016)/Managerial Decision Systems/Global Business “The reason I challenge the new Negotiation/International Business Contract/Overseas Global world today is the hope that my life Seminar(Ⅰ ,Ⅱ,Ⅲ)/Global Business Communication will get better and happier. This hope encourages me to work steadily in * Marketing Management/Fundamentals of Management Information System will divide into 2 classes accord with the overwhelming responsibility of building up a good community.”

School Guidance

SCHOOL TERMS: 2-year, 4-semester REQUIRED CREDITS: 30 credits WEBSITE: www.imba.ac.kr Section 2 Curriculum 36 37

Doctoral Program MS Program SKKU’s doctoral program is a research-oriented program that seeks to become the leader in business SKKU’s Master of Science program aims to produce area specialists for professional positions in education by producing the next generation of leading researchers, teachers, and scholars in relevant fields. diverse business environments.

- To develop the ability to analyze, evaluate and interpret Educational Objective managerial outcomes - To produce competent researchers who will become pioneers in academia - To create experts with a vast knowledge and understanding of specific majors Educational Distinctiveness - To produce competitive specialists for business education • Nurturing of high quality global talent Many lectures are conducted in English to promote global competitiveness Educational Distinctiveness • World-class faculty MS courses are taught by SKK Business School’s highly • All English Lecture School Guidance School Guidance regarded professors who have obtained Ph.D.s from world- All lectures are conducted in English by full-time faculty SCHOOL TERMS: 2-year coursework, 2-year research SCHOOL TERMS: 2-year, 4-semester class Universities members REQUIRED CREDITS: 18 credits in Major, 36 credits in Total REQUIRED CREDITS: 12 credits in Major, 24 credits in Total • Master Thesis • All Full-time Students WEBSITE: http://biz.skku.edu WEBSITE: http://biz.skku.edu Graduation requires the successful completion of a thesis • Scholarship Benefits paper All students are guaranteed some form of scholarship. • Scholarship Benefits The level of scholarship depends on the students progress Educational Objective Merit-based scholarships and matching scholarships in the program stimulate a devotion to study - To produce specialists suitable to work in enterprises or research centers • Mentor System - To train capable of diagnosing problems and formulating MS program students benefit from a mentor system with managerial strategies to apply in the real world chosen faculty who organize and provide additional lecturing

Major Areas Major Areas

Organization/ Organization/ MIS / *Frontier MIS / *Frontier Accounting Human Finance Marketing Accounting Human Finance Marketing Operation Management Operation Management Resources Resources

*Only for international *Only for international students students Section 2 Curriculum 38 39

MS in Finance W-AMP MS in Finance program is a fast-track finance master program to prepare students for a wide array of career SKKU’s W-Advanced Management Program (W-AMP) is a special program that consists of a curriculum opportunities in investment banking, securities research and trading, asset management, investment focused on cultivating physical, spiritual, and emotional capacities. consulting, and academic research in finance.

Information Wisdom Well-being Management Management Management Educational Objective Courses Include - Educate students planning for a professional career in finance - Trading Room Workshop into well-prepared specialists with practical knowledge and - Theories and Practices of Valuation skills that can be readily used at work - Financial Modeling - Provide students planning for an academic career with - International Financial Markets and Instruments competency in the underlying concepts, theories and research - Derivatives Markets skills in finance - Risk Management - Theories and Practices of Bond Investments - Portfolio Management - Pension Management Educational Distinctiveness - Financial Marketing • Fast advance into a professional career in finance With up to 9 credit hours counted for both BA and MS credits, students can obtain their MS degree one semester shorter than in other regular MS programs

• Custom-Built, Focused Curriculum Custom-designed curriculum that is specialized for specific achieving life plans with specific information on selecting career goals of students Educational Objective and managing investments. • Generous Scholarship Benefits - Acquiring practical business and interpersonal skills • Well-being Management The majority of students are awarded scholarships of 50% to - Training importance of strategy and leadership in complex With state-of-the-art medical technology in cooperation with 100% of tuition organizations Samsung Medical Center, we offers health information and - Developing qualification of global leaders • Practical Education management for W-AMP students, leaders of many of the Corporate executives from major finance firms participate in country’s major enterprises. teaching to deliver hands-on practical knowledge and tools in their specialty areas Educational Distinctiveness • Internship Opportunity • Wisdom Management Students are given internship opportunities at major finance Cultivate creativity and cultural learning through lectures on firms School Guidance School Guidance liberal arts, field experiences, high-quality cultural activities SCHOOL TERMS: 1.5 year, 3semester and sports, essential to building a network of sincere SCHOOL TERMS: 1-year REQUIRED CREDITS: 33 credits in Total professional relationships. REQUIRED CREDITS: Non-degree program WEBSITE: http://biz.skku.edu • Wealth Management WEBSITE: http://biz.skku.edu/ Well-known experts provide asset investment advice for 3 40 41 Infrastructure

SKK Business School makes every effort to create an appropriate atmosphere for future global leaders to devote themselves to studying. The educational infrastructure of SKK Business School is user-oriented and offers recently upgraded equipment and facilities.

SKK Business School is housed in its own dedicated building. This nine-floor facility is equipped with state-of-the-art classrooms, an e-Library, and problem-based learning (PBL) lecture rooms benchmarked from world-renowned business schools. The School also has complimentary classrooms named after contributing donors sharing in the vision of the School.

MBA Lounge

e-Library

PBL Lecture Room Lecture Room Central Library Section 3 Campus Life

1. Old Sungkyunkwan

Old Sungkyunkwan, which was founded in the Joseon Dynasty, is the 600-year-old Attractions Near SKKU campus located at the front gate of present-day Sungkyunkwan University. Originally students studied and lived here. It had all of the facilities of a modern SKKU’s Humanities and Social Sciences Campus(Seoul) is centrally located close to university including a dormitory, cafeteria, lecture hall, library, and a shrine. a student-centered district and the historic cultural hub of Seoul Directions : Hyehwa Station. Exit 4 (Line 4)

2. Cheong Wa Dae (Presidential Residence)

Known as the Blue House or Cheong Wa Dae, this is the official residence of the Korean President. 5 Directions : Gyeongbokgung Station. (Line 3) Samcheong Park Seoul Fortress 3. Daehak-no

2 Daehangno is a commercial and theater district in Seoul. On weekends it is a SungkyunkwanUniversity hotspot for university student nightlife. Cheong Wa Dae Directions : Hyehwa Station. (Line 4) 1 Samcheong-dong Street Old Sungkyunkwan 4. Changdeok Palace

4 Built in the Joseon Dynasty (1392-1910) Changdeok Palace was constructed for Changdeok Palace King Taejong. The palace was recognized as a UNESCO World Heritage Site in 1997.

The National Folk 6 Directions : Anguk Station. Exit 3 (Line 3) Daehak-no Hyehwa Station. EXIT 4 Museum of Korea (Subway line 4)

Gyeongbok 7 3 5. Seoul Fortress Palace Changkyung Palace Seoul castle was built in 1396 during the Joseon Dynasty. It was built to fortify the

Marronnier Park city and protect important structures such as the King's Palace and other key Anguk Gyeongbok Station Station. EXIT 5 governmental institutions of the time. (Subway line 3) (Subway line 3) Jongmyo Directions : Anguk Station. Exit 3 (Line 3) Insa-dong

8 6. Samcheong-dong Street With its galleries, Samcheong-dong has been at the forefront in representing the most current and significant trends in Korean and international contemporary art.

Jonggak Station You can also enjoy some of Seoul's fine cuisine in this area. Heung-inji Gate (Subway line 1) Directions : Anguk Station. Exit 1 (Line 3)

Seoul Cheonggye strem Metropolitan 7. Gyeongbok Palace Government It was built in 1395, three years after the Joseon Dynasty was founded by Yi Seong- gye, when Seoul became the new capital of ancient Korea. Directions : Gyeongbookgung Station. Exit 5 (Line 3)

8. Insa-dong Art District

Insadong is the trendiest art district in Seoul and so if you are an art lover or want to enjoy the ambiance of a traditional tea shop, this is the place to visit. Directions : Anguk Station. Exit 6 (Line 3) | SKK Business School | 25-2, Sungkyunkwan-ro, -gu, Seoul 110-745, Korea TEL: 82. 2. 760. 0951 FAX: 82. 2. 760. 0950 E-MAIL: [email protected] WEBSITE: http://biz.skku.edu