Vol. 6 Oct. 20, 2012
SEOUL, the city of traditional culture
Experience Traditional Activities
1. Jogyesa Temple
2. Samulnori Hanullim
3. Tteok Museum 1 Jogyesa Temple: Temple life experience
Destination Jogyesa Temple Maximum no. of visitors 50 Contact person Kim Sang-hun Tel 82-2-732-2183 Contact
e-mail [email protected]
Homepage www.jogyesa.kr Program details Duration Fee (per person) 1. Temple information: Explanation on the historical 30 min significance of the temple 2. Tea with a Buddhist monk: Tea, sweets, and conversation 30 min with the monk who supervises the program 3. Lotus lantern (cup lantern) making: Paper lotus 20,000 won 30 min lantern making (Visitors can choose programs freely according 4. Meditation: Buddhist Zen meditation experience 30 min to their schedule) 5. Walking meditation: Meditation carried out while 30~60 min Programs walking around the park surrounding the temple 6. Daybreak service: Held at Daeungjeon at 4 AM 30~60 min (optional) 7. Temple tour (11:00~17:00, held regularly) 30 min Free Open hours 9:00~17:00 Closed days Sundays Foreign language English, Japanese, Chinese, German, French (Advance reservation required) assistance Payment method Cash Reservation Telephone reservation
Images
Address: 45 Gyeongji-dong, Jongno-gu Directions: Get out of Exit 2 at Jonggak Station of Subway Line 1. Walk towards Anguk Station for 5 Location min and you will find the temple on the left. Parking information: Public parking lot of Gyeongbokgung Palace (Parking space available for around 30 large-sized buses)
The temple at the center of Seoul is easily accessible. Visitors can enjoy the beauty of the old temple Editor’s Tip situated in the green area while experiencing its tradition. Visitors can learn about the 1,700-year history of Korean Buddhism and the country’s traditional culture.
Product Recommended for European and American tourists deeply interested in oriental culture development Recommended for Japanese tourists with a high interest in temples tip A healing program that soothes both the body and mind and relieves stress in a short period of time can be developed.
Nearby Insa-dong, Samcheong-dong, Bukchon Hanok Village attractions Gyeongbokgung Palace, Gwanghwamun, Cheonggyecheon Samulnori Hanullim: 2 Traditional Korean music experience
30 (Group reservation of 25 or Destination Gwanghwamun Art Hall Maximum no. of visitors more people) Contact person Kim Hee-jeong Tel 82-2-722-3418 Contact
e-mail [email protected]
Homepage www.ghmarthall.co.k Program details Duration Fee (per person) Samulnori (traditional percussion music) experience 60 min 20,000 won Talchum (mask dance) experience 60 min 20,000 won Large-group Samulnori performance experience 60 min 12,000 won (100 people or more) Programs Open hours 09:00~18:00 Closed days Open throughout the year Foreign language None assistance Payment method Cash Reservation Telephone reservation
Images
Address: Gwanghwamun Art Hall, Jongno Community Center, 284-1 Sajik-dong, Jongno-gu
Directions: Get off at Gyeongbokgung Station. Walk towards Sajik Tunnel for around 15 min and turn Location right at Sajik Park.
Parking information: Street parking across from Sajik Park (Parking space available for 2 large-sized
buses) Detailed explanation on musical instruments and Samulnori Experience program held in an actual performance hall, making visitors feel as if they are Editor’s Tip participating in a real performance Visitors can learn to play traditional percussion instruments and traditional Korean rhythms in a short period of time.
Product Suitable for student groups and special groups interested in traditional Korean music development As the program requires harmony among participants, it can be used in group workshops. tip Reservation can be made any time and easily adjusted according to the tour schedule.
Nearby Gyeongbokgung Palace, Gwanghwamun attractions Sajik Park (Sajikdan: altar to the State deities) 3 Tteok Museum: Korean food making experience
Destination Tteok Museum Maximum no. of visitors 150 Tel 82-2-741-5447 Fax 82-2-741-7848 Contact e-mail [email protected] Homepage www.tkmuseum.or.kr Program details Duration Fee (per person) Tteok making: Rice cake making and tasting Around 2 hr 50,000 won
Kimchi making: Kimchi making and tasting Around 2 hr 50,000 won Traditional food making: Traditional food making and Hanbok Around 3 hr 70,000 won (traditional Korean clothes) fitting Programs Mon. ~ Sat. Open hours Closed days Open throughout the year 10:00~17:00 Foreign language English assistance Payment method Cash or credit card Reservation Reservation via phone or homepage
Images
Address: 164-2 Waryong-dong, Jongno-gu Directions: Get out of Exit 6 at Jongno 3-ga Station of Subway Line 5 and turn left. Walk towards Changgyeonggung Palace for 5 min and Location you will see the museum on the left. Parking information: Use the Jongno 3-ga public parking lot. (Parking space available for 3 large-
sized buses) The museum has a number of clean and large experience halls. Detailed explanation on the history of Korean food including Tteok Demonstration of the entire process followed by hands-on experience by participants leads to Editor’s Tip effective learning. A unique experience of making and trying rice cake for foreigners who find it unfamiliar After making rice cake, visitors can try it along with some tea offered by the museum. A certificate of the program completion is issued. As visitors can try making various different kinds of Korean food, it is suitable for people involved Product in cooking who are interested in Korean food. development tip Wide experience halls can accommodate large groups. A specialized Korean food experience product can be developed. Changdeokgung Palace, Jongmyo Royal Shrine Nearby Jongno, Cheonggyecheon attractions Insa-dong, Bukchon Hanok Village
Enjoy Traditional Performances
1. MiSuDa
2. Jang Sa Ik Soripan: Delightful, Thankful, and Joyful
3. Sinawi Project
1 MiSuDa
Destination Seoul Namsan Traditional Theater Maximum no. of visitors 20
Contact person Ryu Hyeon-seon
Contact Tel 82-2-2261-0501~2
Homepage http://sngad.sejongpac.or.kr
Period Open run
Time Tuesday through Saturday at 4:00 PM (no performances on Sundays and Mondays) Details Duration Around 100 min 50,000 won for adults Fee (special discount price of 35,000 won for groups of 10 or more people) Promotion of inner beauty through appreciation of traditional music Explanation on musical instruments and musical pieces are made to help understanding Mi (beauty) by foreigners who have not listened to traditional Korean music. Visitors can listen to traditional music and learn to sing traditional folk songs. Programs Visitors can try on traditional Korean costumes of various different colors and feel the Su (elegance) elegance of its traditional culture. Development of inner and external beauty through traditional tea ceremony Da (tea) Visitors can learn about the wisdom and manners of ancient Koreans by way of tea ceremony.
Images
Address: 28 Toegye-ro 34-gil, Jung-gu Directions: Get off at Chungmuro Station of Subway Line 4. Walk about 200m towards Namsangol Hanok Location Village, in which the theater is located. Parking information: Public parking lot of Namsangol Hanok Village (Parking space available
for 2 large-sized buses) Experience of Hanbok (Korean traditional clothes), tea ceremony, and traditional music performance can be enjoyed altogether in a dignified Hanok (traditional Korean house) superbly harmonized with the beautiful landscape of Mt. Namsan. A large collection of various Korean clothes and ornaments enable visitors to appreciate the elegant Editor’s Tip beauty of Hanbok. Audience can actively participate in performances in addition to watching them. Explanations on musical instruments and musical pieces offered during the performances facilitate understanding of Korean music by foreign visitors. Product A product linked with N Seoul Tower, one of the favorite tourist attractions among foreign travelers, development can be developed. tip Diverse programs are offered to satisfy men and women of different generations.
Nearby Namsan Hanok Village attractions N Seoul Tower, Myeong-dong 2 Jang Sa Ik Soripan: Delightful, Thankful, and Joyful
Destination Sejong Center Maximum no. of visitors 3,222
Sejong Center: 82-2-2261-0501~2 Tel Performance information: 82-2-396-0514 Contact
Homepage http://sngad.sejongpac.or.kr
Place Sejong Grand Theater at Sejong Center Period Nov. 15 (Thu.) ~ 16 (Fri.), 2012
Details Time 7:30 PM Duration Around 120 min R seat 120,000 won/ S seat 100,000 won/ A seat 80,000 won/ B seat 60,000 won/ Fee C seat 40,000 won
Delivery of the message that it is thankful, delightful, and joyful to meet all people through songs Program Traditional Korean songs performed in a unique singing style and with deep emotions outline Jang Sa Ik has performed overseas many times and is renowned for his most distinctively Korean singing.
Images
Address: 81-3 Sejong-ro, Jongno-gu
Directions: Get out of Exit 7 at Gwanghwamun Station of Subway Line 5 and go straight for 200m. Location
Parking information: Public parking lot of Gyeongbokgung Palace (Parking space available for around 40 large-sized buses)
Traditional Korean singing accompanied in great harmony with musical instruments from the West Editor’s Tip and the East, including piano, contrabass, guitar, trumpet, drums, Kkwaenggwari (small flat gong) and Janggo (hourglass-shaped drum). As the theater is easily accessible and numerous tourist attractions are located nearby, it would be Product easy to develop a product including the performance. development Jang’s sad voice singing about life can appeal to tourists in their middle ages. tip Recommended for people in professional fields who prefer high-class artistic and cultural experiences Gwanghwamun Nearby Gyeongbokgung Palace, National Folk Museum of Korea, Seoul Museum of History attractions Cheonggyecheon, Jongno, City Hall Samcheong-dong, Insa-dong 3 Sinawi Project
Destination National Theater of Korea Maximum no. of visitors 621
Tel 82-2-2280-4114 Contact Homepage www.ntok.go.kr Place KB Haneul Youth Theater Date Dec. 16 (Sun.), 2012 Details Time 4:00 PM Duration Around 90 min Fee R seat 30,000 won/ S seat 20,000 won
Sinawi is an instrumental ensemble in which each performer plays improvised music to certain set rhythms. Sinawi Project is a unique performance of modern music using traditional instruments. Sinawi performance requires outstanding improvisation skills and clearly demonstrates the competence of individual members of the National Orchestra of Korea. World music performance realized through participation by musicians and music directors who usually perform and work overseas Program outline
Address: 14-67 Jangchung-dong 2-ga, Jung-gu Directions: Get out of Exit 6 at Dongguk University Station of Subway Line 3 where the signboard for the National Theater of Korea is set up. Turn left with the Exit 6 to your back. Go straight and get on Location a Namsan circulation bus (#82-2, #03, #05) at the bus stop on the right side of the crosswalk. Parking information: Parking lot of the National Theater of Korea (Parking space available for 30
large-sized buses) Easy and interesting orchestral music performed by the National Theater of Korea Traditional Korean music is reinterpreted in contemporary style to enable audience of different ages to Editor’s Tip enjoy the performance. Global-level performances offered through participation by musicians and music director widely known abroad (master Pansori singer Han Seung-seok, Geomungo player Heo Yun-jeong, composer Lee Tae-won, etc.) Suitable for special groups of people involved in arts, academic institutions, etc. Product Reinterpretation of traditional Korean music helps understanding and appreciation by foreigners for development whom Korean music is unfamiliar. tip A product linked with the tour of Mt. Namsan (N Seoul Tower, etc.) can be developed.
Nearby N Seoul Tower, Seoul Animation Center, Namsan Hanok Village attractions Myeong-dong, Namdaemun
Traditional Markets
1. Noryangjin Fisheries Wholesale Market
2. Saemaeul Market
3. Amsa Market
1 Noryangjin Fisheries Wholesale Market
Destination Noryangjin Fisheries Wholesale Market Address 13-8 Noryangjin-dong, Dongjak-gu Tel 82-2-814-2211 Contact Open hours 00:00 ~ 24:00 Closed days Open throughout the year
Homepage www.susansijang.co.kr
What to do
Images
Address: 13-8 Noryanjin-dong, Dongjak-gu
Directions: Get out of Exit 1 at Noryangjin Station of Subway Line 1. Cross the steel bridge Location and it leads you to the market.
Parking information: Public parking lot of Noryangjin Fisheries Wholesale Market (Parking space available for 3 large-sized buses)
It is the largest fisheries market in Seoul where people can buy and eat various fresh fishery products sent from all around the country. Editor’s Tip The market is full of vitality with merchants selling goods 24 hours a day. Visitors can feel the spirit of Korean traditional markets while selecting raw fish of their choice.
The market operates 24 hours a day and is a perfect source of products that incorporate night market Product and late-night snack experience. development It can be recommended as part of a special market experience for foreign tourists who have not tried tip raw fish.
Nearby Hangang Park, Sayuksin Park attractions Yeouido (63 City, National Assembly Building, etc.) 2 Saemaeul Market
Destination Saemaeul Market Address 205-15 Jamsil-dong, Songpa-gu Contact Tel 82-2-2203-4949 Open hours 10:00~23:00 Closed days Open throughout the year
Where to go
Images
Address: 205-15 Jamsil-dong, Songpa-gu
Directions: Get out of Exit 2 at Sincheon Station of Subway Line 2. Cross the street at the crosswalk and turn Location left. Go straight for 3 min.
Parking information: Street parking beside the market (Parking space available for 2 large-sized buses)
It is a typical alley-style market with over 60 years of history, where you can feel the atmosphere and tradition of old Korean markets. Editor’s Tip Located adjacent to a residential area, it is more crowded and animated than other traditional markets. There are numerous eateries including snack shops, bakeries and various Korean food restaurants.
Product A product linked with Lotte World and Seokchon Lake can be developed. development tip A food experience program can be developed based on the diverse food items sold in the market.
Sincheon Food Alley Nearby Lotte World, Seokchon Lake attractions Olympic Park 3 Amsa Market
Destination Amsa Market Address 500-17 Amsa 1-dong, Gangdong-gu Contact Tel 82-2-442-1040 Open hours 9:00~22:00 Closed days Open throughout the year
Where to go
Images
Address: 500-17 Amsa 1-dong, Gangdong-gu
Directions: Get out of Exit 1 at Amsa Station of Subway Line 8. Go straight and turn right at the first alley. Location
Parking information: Street parking at the entrance of the market (Parking space available for 2 large- sized buses)
It is the only modernized traditional market in Gangdong-gu and is equipped with clean facilities. The broad central aisle helps visitors to easily move around in the market that handles a wide Editor’s Tip variety of goods. Carts are placed at the front and back entrances of the market to enhance the convenience of shoppers. A large modern supermarket is located within the market, to provide visitors with various different choices.
Product The market can be developed as a shopping location for local products such as Gim (laver) and development tip Hongsam (red ginseng).
Hangang Park Nearby Olympic Park attractions Amsa-dong Prehistoric Settlement Site
Special recommendation
Seoul Global Culture and Tourism Center
Traditional culture and Hallyu programs
Seoul Global Culture and Tourism Center
Reservation at least two weeks before the visit Seoul Global Culture and tourism Contact/ Contact: Manager Park Gye-yeon Destination Center reservation 82-2-3788-0814/82-2-6925-0999 [email protected] Makgeolli making: Brewing and sampling of Makgeolli, traditional Korean rice wine ■ No. of visitors: Minimum 10/maximum 20 ■ Duration: 60 min ■ Material cost: 5,000 won per person (10,000 won for separate Makgeolli pack for takeout) Maedeup making: Making of accessories using traditional knot making skills (necklace or bracelet) ■ No. of visitors: Minimum 10/maximum 30 ■ Duration: 60 min ■ Material cost: 5,000 won per person Traditional Chogo craft: Making of household items using straw crafts ■ No. of visitors: Minimum 10/maximum 30 ■ Duration: 60 min ■ Material cost: 10,000 won per person
Dance class: Learn the trendiest K-pop dance from a professional instructor. Each group can make a choice based on the nationality, ages, gender, and preferences of participants. ■ Language: English/Korean Cultural ■ No. of visitors: Minimum 20/maximum 40 experience ■ Duration: 90 min ■ Fee: 5,000 won per person K-pop programs Song class: Learn the trendiest K-pop songs from a professional instructor. Each group can make a choice based on the nationality, ages, gender, and preferences of participants. ■ Language: English/Korean ■ No. of visitors: Minimum 20/ maximum 40 ■ Duration: 60 min ■ Fee: 3,000 won per person A new kind of exercise created by combining Taekwondo, traditional Korean martial art, with contemporary pop music Taekwondo ■Language: English/Korean dance ■No. of visitors: Minimum 20/maximum 40 ■Duration: 90 min ■ Fee: 5,000 won per person Knowhow for Hallyu stars’ sleek skin expression, smoky eye makeup, daily and trendy makeup Hallyu star ■ Language: Korean/English/Chinese/Japanese makeup tips ■ No. of visitors: Minimum 22/maximum 40 ■ Duration: 60 min ■ Fee: 5,000 won per person Hanbok Fitting of various Hanbok (traditional Korean clothes) and traditional accessories experience ■ Duration: Around 15 min ■Fee: 3,000 won per person Location 5th fl. M Plaza, 27 Myeong-dong 8-gil, Jung-gu Open hours 10:30~22:00 (open throughout the year) Tel 82-2-3789-7961 Center information Homepage www.seoultourism.kr ■Consultants fluent in English, Chinese or Japanese provide all Services and information about Seoul. facilities ■A wide variety of traditional cultural experience programs offered ■Free Internet lounge, rest area, coin lockers, etc.
Seoul, the City of Traditional Culture Vol. 6
Date of Publication: 20 October 2012 Publishing Organization: Seoul Tourism Organization Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga, Jung-gu, Seoul 100-748 Korea T. +82-2-3788-0878 E. [email protected]