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Interim Report 2012 Interim report 2012 01 Outstanding brands 02 Gondola at a glance 03 Chairman’s statement 04 PizzaExpress 07 Zizzi 10 ASK Italian 13 BYRON 15 Kettner’s < 01 > Outstanding brands The Gondola Group is the market leader in the UK casual dining sector, operating PizzaExpress, Zizzi and ASK, together with the smaller brands of Milano (PizzaExpress’ brand in Ireland), BYRON and Kettner’s. The Group employs approximately 15,000 people, serving over 40 million meals a year in over 650 restaurants. Gondola’s restaurants are positioned to offer a memorable eating out experience and great value for money, with typical spend per head (including value added tax) ranging from £14 to £18. Gondola’s distinct brands have broad appeal and lend themselves to different occasions. Its estate of restaurants trade successfully in a variety of location types, from high street and local neighbourhoods, to shopping centres and retail and leisure parks. Our strategy Deliver Expand Develop Deliver growth in profits from the Expand the estate through the roll-out Develop other growth opportunities, Gondola has always existing estate of our key brands including new concepts and other maintained a simple – we focus on ‘restaurant basics’ to deliver – we have maintained strong momentum revenue streams quality and value to our customers in our openings programme despite – the emerging BYRON business strategy to: – we are using increasingly sophisticated the economic backdrop is a great example marketing techniques to engage with – we are also starting to expand our customers PizzaExpress’ international business – we proactively manage our cost base and working capital to maximise margins and cash flow Gondola Group Limited Interim report 2012 01 Outstanding brands 02 Gondola at a glance 03 Chairman’s statement 04 PizzaExpress 07 Zizzi 10 ASK Italian 13 BYRON 15 Kettner’s < 02 > With its roots in Soho, this iconic Zizzi stands out from the crowd Recently transformed with a The emerging brand that Home of drinking, dining and brand was founded by a passionate with a Fresh Talent programme fresh new look and outstanding is fanatical about its simple, revelry in Soho since 1867. foodie in 1965, and has been that’s leading the way in Italian menu, ASK Italian is on superb quality hamburgers, pioneering pizza on the high casual dining. a journey to bring Italy to life ‘the way they should be’. street ever since. in all its restaurants. Restaurants Restaurants Restaurants Restaurants Restaurants 402 118 124 19 1 New this half year New this half year New this half year 7 2 3 Average spend per head Average spend per head Average spend per head Average spend per head Average spend per head £14 £18 £18 £16 £33 Gondola Group Limited Interim report 2012 01 Outstanding brands 02 Gondola at a glance 03 Chairman’s statement 04 PizzaExpress 07 Zizzi 10 ASK Italian 13 BYRON 15 Kettner’s < 03 > Building value through outstanding brands Gondola has continued to make progress Our emerging BYRON business has gone from “ We have ensured despite a very tough trading environment. strength to strength, opening its 19th restaurant during H1 and firmly establishing itself as an the focus of our In the first half of this financial year we have increasingly meaningful business with a strong brands is on offering seen further increases in the pressure on customer following. consumer sentiment as high inflation, low our customers wages growth and continued unemployment During this period, we also made progress affect discretionary spending. with our long-term strategy of increasing our memorable overseas presence. Having seen initial growth in In this context, we have ensured the focus of our PizzaExpress’ existing franchise business since it experiences at brands is on offering our customers memorable was acquired last financial year, in October 2011 experiences at exceptional value for money. we established a new joint venture with a major exceptional value Each of our brands has continued to develop its Indian partner to take the PizzaExpress brand for money.” customer proposition to keep our food, restaurant to India. design and style of service fresh and exciting, but always affordable. We remain very cautious about the outlook for consumer spending and expect the balance of this In the UK, our openings programme has financial year to remain a tough environment in continued, with a total of 12 restaurants opened which to trade, but are confident in the long-term in H1 and a faster pace of openings expected strength of our brands. in H2, with a full year target of around 40. We have also sustained the momentum of our We have fantastic teams at the heart of each refurbishment and transformation programmes, of our businesses, and I would like to thank with significant investment for the future across them for their continued hard work and passion our restaurant estate. in delivering a great experience to our customers. Chris Woodhouse Chairman Gondola Group Limited Interim report 2012 PizzaExpress < 04 > PizzaExpress the nation’s favourite, pioneering pizza on www.pizzaexpress.com the high street since 1965 PizzaExpress < 05 > Pizza in style Busy in the kitchen Mayoral race. The ‘Boris’ (adapted from our culminated in a live final in November, where Activities like the We continued to lead the way in transforming Sloppy Giuseppe), featured extra waves of Jamie was joined by Sir Michael Parkinson and lighter options on the high street with the launch mozzarella to represent the incumbent mayor’s Heather Small to judge the talent. They crowned ‘Big Audition with of our new style Leggera. The new, improved distinctive shock of white hair. The ‘Ken’ was a band from Croydon, called Offbeat South, as version of our 500 calorie pizza has a lighter, built on a deep red tomato base to evoke the the worthy winners, beating off stiff competition Jamie Cullum’ crispier dough-base which means that previously former mayor’s ‘Red Ken’ persona, with a nod to from over 7,500 entrants from across the country. helped substantially off-limit toppings, like pepperoni and goat’s Ken’s passion for growing fresh vegetables in its As part of the prize, Offbeat South performed at cheese, are now permissible in the range. The use of fresh avocados. We shared a running score the PizzaExpress Jazz Club and received £5,000 increase the number launch was supported by endorsements from the of the number of ‘Ken’ and ‘Boris’ pizzas ordered to help kick-start their career. model Jodie Kidd and comedian Patrick Kielty. during the fortnight with our customers, with of online followers the competition coming to a nail-biting finish New openings The Leggera pizzas are part of our on-going with ‘Ken’ outselling ‘Boris’ by 4%. We have continued to open beautiful new and keep positive commitment to making our menu as healthy restaurants across the estate alongside our on-going as possible without compromising on taste. In Engaging customers in our music credentials refurbishment programme. Each restaurant is word-of-mouth about September we introduced calorie leaflets into all Ten years ago, Jamie Cullum, internationally individually designed, and tells a local story. For the brand high. of our restaurants, making it easy to check the acclaimed singer song-writer, was singing for example, the design of our refurbished restaurant calorie content of each dish for those who wish his supper and paying his rent by performing on Euston Road, London, celebrates a number of to. Calorie information is also now available on three or four times a week for £50 and a pizza famous authors as it sits opposite the British Library. our app. at PizzaExpress restaurants all over London. The performer’s big break came when he was spotted We have opened seven new restaurants during Limited edition pizzas at the PizzaExpress Jazz Club in Soho, London, this period – in Ashford, Blackpool, Croydon, To engage customers in our official partnership landing a major record deal which launched his Edinburgh, London, Sheffield and Stratford – with the London Restaurant Festival – which ran music career. Last July, to engage our customers and refurbished a further 20 across the country. from 3rd-17th October 2011 and celebrates the in the brand’s musical credentials, PizzaExpress A clear process and dedicated team resource have richness of the capital’s culinary scene – we cooked teamed up with Jamie to launch ‘The Big Audition enabled us to consistently deliver strong returns up two limited edition pizzas – the ‘Boris’ and with Jamie Cullum’, a talent search that scoured which are sustained. the ‘Ken’ – as a tongue-in-cheek tribute to the the UK for real musical talent. The search www.pizzaexpress.com Gondola Group Limited Interim report 2012 PizzaExpress < 06 > Strong brand health this, focusing on training and developing The PizzaExpress School’s Programme, promoted by the Bharti Family Office, to take We continued to build the brand through digital, individuals who are passionate about the brand developed in association with Education Business the PizzaExpress brand to India, with the aim social media and external communications. and our customers, have helped us maintain our Partnerships, continued to turn our kitchens into of opening our first restaurant there sometime Activities like the ‘Big Audition with Jamie industry-leading retention figures. classrooms, engaging thousands of primary school this calendar year. We are increasingly enthusiastic Cullum’ helped substantially increase the children across the country in fresh ingredients about the brand’s ability to travel and create real number of online followers and keep positive Supporting our communities and the joy of cooking. value abroad, and look forward to maximising word-of-mouth about the brand high. Donations from the Veneziana Pizza reached the the opportunities that lie ahead. £2 million mark.
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