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Nature's Market Breakfast at Kroger

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Nature's Market Breakfast at Kroger Nature’s Market Breakfast at Kroger Sponsored by WhiteWave Foods October 2015 Program Guide Note: Images in this brief are not for reuse Discover Natural Foods at Kroger and Kroger’s Family of Stores Visit the Natural Foods Department at your local Kroger for a wide variety of natural and organic items. You'll find refrigerated and frozen foods as well as fitness bars, snacks and a growing selection of gluten-free, wheat-free and dairy-free products. Beyond the fridge and pantry, you'll find an assortment of natural and organic health and beauty products to choose from. With hundreds of new low prices throughout the department, you can enjoy the same great savings in Natural Foods as you do across the store! Buying real food for your family should not be expensive or time consuming. Kroger works to ensure that you can find the foods your family needs at your local grocery store by providing products from companies such as WhiteWave Foods who have the brands you love, like Silk! Nature’s Market Breakfast Event This October, Kroger is hosting a Nature’s Market Breakfast promotion and would love your help in spreading the word about the event! Details: • Participating products – Silk, Kashi, Noosa, Simple Truth • Dates – October 14 – October 27 2015 • Offer – Get 1 FREE dozen Simple Truth (Cage-Free) Eggs when you purchase any 3 participating products - Silk, Kashi, or Noosa items • Redemption – Happens at register when 3 items are scanned. Loyalty card must be used. Nature’s Market Breakfast Assignment One blog post that includes: • Promotion of the Nature’s Market Breakfast offer • Healthy breakfast ideas or recipes as well as other healthy ways your family starts the day • Please include one or more of the following products, listed in order of priority: – Silk – Kashi – Noosa – Simple Truth (for supplemental ingredient items, cannot be main focus of content) • A photo of your experience shopping at the Natural Foods Department at your local Kroger (participating stores listed in this brief) – please help educate your audience on this department! Three social shares • Share your blog post to Facebook and Pinterest and either Instagram or Twitter Promoting Your Post through Social Shares Please share your post to Facebook and Twitter as well as either Twitter or Instagram. (3 social shares) Hashtag: #NaturesBreakfast #ad Handle: 1. Your preferred Kroger Store (ex: @kroger, @MyKingSoopers) 2. Included brands (@lovemysilk, @noosayoghurt, @KashiFoods) • Optional: We would love to promote your content on Facebook but it must adhere to Facebook’s 20% text to image ratio requirements. You can use the following tool to be sure you meet these guidelines. • For ideal sharing across social platforms, please include both horizontal AND vertical image options within your blog. Participating Kroger Stores Baker's Supermarkets (Omaha, Nebraska) City Market (Colorado, Wyoming, Utah, New Mexico) Dillons Food Stores (Kansas, Missouri) Fry's Food & Drug (Arizona) Gerbes Super Markets (central Missouri) Jay C (southern Indiana) King Soopers (Colorado, Wyoming) Kroger (Alabama, Arkansas, Georgia, Indiana, Illinois, Kentucky, Louisiana, Michigan, Mississippi, Missouri, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia, West Virginia) Owen's (northeastern Indiana) Pay Less Super Markets (central Indiana) QFC (Oregon, Washington) Ralphs (Southern California) Scott's (Fort Wayne, Indiana) Smith's (Arizona, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming) Note: You will need to visit one of these locations in order to participate in this assignment. Featured Brands and Products See detailed list of participating products in the assignment dashboard! Please do not feature other brands within your post. Products listed in order of priority. #1 #2 https://www.kashi.com/ https://silk.com/ #3 www.noosayoghurt.com. Dos and Don’ts DO: • Adhere to the WhiteWave Blogger Guidelines (attached separately) • Use only the specified claims and descriptions of our products in this program guide and on our website • Notify your account manager about negative or controversial comments about our products so we can reach out and respond DO NOT: • Make any claims other than what is expressly stated in this program guide • Say “healthy”, “good-for-you” and similar terms • Use pictures of children (other than your own for which you are giving consent by posting and no one else’s) or of anyone else without written permission. – A group photo in a public space is permissible, so long as no single individual is called out or portrayed as giving a testimonial or endorsement (unless that person provides specific consent). – Do not use photos of celebrities or public figures taken from the Internet. • Use the # on Twitter, Instagram, and Facebook – not Pinterest please! TapInfluence Platform If you are not yet familiar with TapInfluence, it is the software through which we run our social content initiatives. Please be sure to accept the program and select your post date in the editorial calendar. You will verify your content URLs once they are live. For more information, please visit the Help Center or contact the TapInfluence Support Team at [email protected]. Sydney Hodgson, [email protected], is your dedicated account manager and can answer any additional questions you have. Please direct any questions about compensation to your dedicated TapInfluence account manager or [email protected]. You will receive your agreed to rate via PayPal at the end of the month of the month after you have posted for this program. Please confirm you have the correct PayPal email address connected to your TapInfluence account. .
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