www.mymobileindia.comwww.mymobileindia.com april 2018 rs 100 ®
Your gatewaY to the world of mobilitY Your Face Will Be The DigiTal gaTeWaY!
CHIEF SPEAK Shallia Li Head, UC Browser-IBD
MARKET INSIGHT The Rise of Refurbished Smartphones
Tested HTC U11+, Moto Z2 Force, Redmi Note 5 Pro, itel S42, BOSE SoundSport Free and many more… phone of the month INFINIX HOT S3 Our Chipset. Your Smartphone. THE PERFECT DUO
A world of possibility opens up when the latest MediaTek Helio chipsets meet your phone.
mediatek.com
FIRSTCALL
y the time you would be reading this editorial, the Indian mobile subscriber base would have crossed the magical one billion mark! This is an editorial B astounding figure which should augur well for the Digital India dream. But numbers in themselves do Pankaj Mohindroo | editor-in-chief
not provide the solace one needs to accomplish this goal. Shelley Vishwajeet | editor The harsh reality is that the Indian telecom sector growth ramesh Kumar raja | assistant editor story is peppered with many irritants that continue to bog haider ali Khan | Senior correspondent down consumers and operators alike. While the operators are struggling with plummeting nijhum rudra | correspondent
margins and heavy debts which have resulted in the exit of Vanshika malhotra | correspondent many players such as Tata Teleservices, Aircel and Reliance
Editorpage Communications, the Indian telecom consumers too have a lot deSign to complain about - poor service quality and lack of effective ajit Kumar parashar | Sr. graphic designer grievance redressal mechanism being among them. Poor internet speed is particularly exasperating. Ookla’s marKeting global ranking for mobile internet speed has put India at a lowly 109th place and in broadband speed, India is ranked puja mohindroo | manager - business 67th. India is way behind all other BRICS nations and even Sandeep Kumar | Sr. manager – marketing Pakistan fares better than us in this regard. China of course is way ahead. Global mobile download average is 22.16 Mbps operationS while Indian average speed is only 9.01 Mbps! All top ten K. rajagopalan | advisor-legal, accounts & countries have download speed of more than 50 Mbps with administration Norway topping the list with 62.07 Mbps. In fixed broadband, deepak Kohli | manager – accounts
the global average speed is 42.71 Mbps for download and Varun lama | Sr. manager – human resources 20.39 Mbps for upload. Singapore, the number one ranker in b. g. mathur | manager- production this category has an average download speed of 161.53 Mbps! All other top ten countries including Iceland, Hong Kong, South circulation Korea, Romania, Sweden, Hungary, Macau, United States and bhupender Singh bisht | manager – circulation the Netherlands recorded download speed above 80 Mbps. In contrast, India’s average download speed is only 20.2Mbps adViSorY board while upload speed average is close to just 15Mbps! bejon misra This is a major challenge which we must overcome quickly rajan mathews as fast internet connectivity is one of the essential prerequisites S.d. Saxena for successful Digital India strategy. Industry and policy makers Subhash chandra need to work together fast to overcome such quality and service Sunil dutt deficits. Sonu bhasin As is our endeavour always, in this issue too you will get deep uvaraj natarajan consumer and market insights besides articles relating to most significant happenings in the world of mobility. get in touch Happy Reading! n Editorial : [email protected] Marketing : [email protected] Circulation : [email protected] Phone : 011—46206161 Fax : 011—41520637
edited, published, printed and owned by pankaj mohindroo, published from flat no. 25, first floor, Shankar market, connaught place, new pankaj mohindroo delhi – 110001. printed at utility forms pvt. ltd., new delhi. editor-in-chief the publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. the opinions and the views contained in this publication are not necessarily those of the publishers. readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. the ownership of trademarks is acknowledged. Twitter twitter.com/mymobilemag Volume Xiii, issue iii, april 2018 04 | APRIl 2018 MYMOBILE
CONTENTS
44 58
54 64
Style Notes 48 lead Feature 58 Smartphone and the Age Top smartphones with face Paradox 10 letters unlock feature 60 app eCoNomy 12 Cell speak Indians love Downloading market iNsight 14 rumor mill Marketing Apps 52 The Rise of Refurbished 16 NeWs Phone Market iNNovatioN 20 big NeWs 64 2017 turned out to be good 62 Philips takes lead in real life year for PC market 105 my guide liFi demonstration 127 Samsung’s innovative interactive digital display 29 just iN 54 ChieF speak screen Get a close look at new Shallia li – Head, UC mobile devices now in the Browser-IBD, Alibaba market Mobile Business Group The Burntest 44 lead story 66 iNFiNiX hot s3 CoNsumer iNsight Your Face Will Be The Digital 68 htC u11+ Gateway! 57 The Forgetful Indians 70 redmi Note 5 pro
06 | APRIl 2018 MYMOBILE H.G.D (INDIA) Hong Guang De Technology India Pvt. Ltd. RoHS ULTIMATE POWER ULTIMATE EXPERIENCE
India’s Largest Plug the Power Mobile Phone Charger Manufacturer
Safe and reliable Protected from overcharging, Power surges and short circuits Wide range of capacity wide range of mobile wall charging device Easy to use Just connect the light weight & fast charging to the device 0.5 Amp 1 Amp 2 Amp
[email protected] Hong Guang De Technology India Pvt. Ltd. +91 9990 578 181 A-55, Sector-64, Noida (UP) - INDIA Product images are for illustration purpose only. join the HGD Family Today! | www.hgdindia.com Actual Product may vary depending on Version. CONTENTS
72 moto Z2 ForCe CEO, Intartic Engineering collaborative app which 74 itel s42 Pvt ltd. simplifies best fit for job seekers and recruiters 76 bose souNdsport Free 78 karboNN titaNium 84 teCh treNdZ Vuliv – A must have mobile jumbo 2 The Rise of Virtual Customer application for college goers Assistants and the Decline of 79 by iNvitatioN Brand Apps 102 baZaar bargaiN How AI and Machine learning Four phones which are are Being leveraged for 91 reCreatioN smart buy today Recruitment? - Guneet Sahai, Storytel, the world’s favourite Head - Technology, Mettl audiobook, is here 130 add oNs FaCe to FaCe: speCial Feature The latest and the best of What's Inside What's Interviews with business/ 92 Six popular smartphones with gadgets and accessories, from industry leaders water shield headphones to powerbanks 82 Vijender Singh – CMD, Pantel 128 Data literacy and the Indian Technologies Pvt ltd. Workforce 146 vaNtage poiNt 86 Abhishek Kumar – Regional 5 Ways by Which Technology 96 apptastiC Director, South Asia, Oncam is Redefining the Content 88 Ramashish Ray – Founder & live.me – Entertainment Marketing Industry – Parveen sourced fresh Singhal, Co-Founder & CCO, Empzilla – A unique WittyFeed 79
92
84 105
total number of pages = 148
MYMOBILE
LETTERS
www.mymobileindia.com march 2018 rs 100 what we get from it, which is rather than going to any provide the unique and ® very helpful and deep. I am website. The main source of latest content in mobile and
Your gatewaY to the world of mobilitY MoBile & a regular reader of your our tech content comes technology domain. What I haPPiNeSS Inbox The Connection! magazine and I also from My Mobile magazine. like the most as a reader is
CHIEF SPEAK P Sanjeev recommend it to my friends The unmatched quality of the Burn Tests as it gives an VP Sales, Huawei Consumer Business Group and family. It is a must have the product keeps it in a overall comparison of the FACE TO FACE Anish Kapoor CEO, Infinix India for those who want to get different league altogether. devices. Thank you so Tested Oppo A83, Galaxy On7 Prime, TECNO useful and correct Just-ins, Consumer and much, guys! Keep rocking. Camon i, Panasonic P100, Asus ROG Strix, BOSE QC 35 II and many more… information. Industry Insights always —Arpita, Bengaluru
phone of the month —Shefali Vyas, Delhi come handy. An ideal tech HONOR 9 LITE magazine should follow your The best way to get My trust and passion of My Mobile has been footsteps. knowledge about all the reading My Mobile keeps on associated with me since I —Anirban Saha, Howrah available mobile devices increasing as the topics was in my college and has and their prices is My which you have been been a part of my growing The March issue’s editorial Mobile. The kind of covering these days are up. I am very fond of this was well elaborated and very collective information wonderful like the last issue unique and informative timely as were quite available in My Guide of March (Mobile and magazine present in the interested in knowing the section of the magazine is Happiness) has been very country. Since I am a trends that will dominate very helpful, especially for a informative, well timed and dedicated reader since my the year 2018. The burn customer and reader like properly researched one. young age, I have been tests, chief speak and me. We get all the brands, While the Big News and admired as the one who games you did were pretty their specifications and Consumer Insights are knows everything in my good. It has been my guide price range at the same wholesome informative, the friends and neighbors about to all the tech queries and place. Rather than flipping Bazaar Bargain helps us to mobile and technology. I hence developing my through the entire know the latest price of the want to thank the whole knowledge as a consumer. I magazine, one would get the already launched products team of My Mobile for their want you to include more idea about any particular on which we could get the continuous support. gadgets and mobiles in your mobile. best bargain. My best —Rahul Nair, Mumbai Burn Test section. —Sanjay Behra, wishes to My Mobile team. —Hitesh Gogoi, Guwahati Bhubhneswar —Ankush, New Delhi We, as the regular reader and subscriber of My I want to thank My Mobile Dear My Mobile team, it Mobile, love to read the team for their continuous gives me an immense gadgets, mobiles and apps effort to knowledge of mobile more often in the magazine ecosystem which you guys deliver through the magazine and it’s simply brilliant. I would also suggest you to add few more Are you crazy about cellphones and have the devices and gadgets like you potential to pen a few lines? did of BOSE QC 35 II in Do you have a nose for news and can also key in a dream your burn tests. Majority of headline? Do you crave to lay your hands on the latest readers or the users might gizmos and tell the world toabout see yourthem? name If you in think My Mobile, you have it in you, we are looking for you. Rush your CV to not be aware of the whole [email protected] insight about any latest India’s best mobile magazine. mobile or technology but
10 | APRIl 2018 MYMOBILE
12 | APRIl 2018 Quotes CELL operators) seektodamageordentthe or uncalledfor. They (incumbenttelecom predatory pricing)areabsolutelyinappropriate “Allegations of bias or favour (regarding becoming a leading consumer electronics brand becoming aleadingconsumerelectronics brand existing products, weareworkingtowards “With ournewcategory andexpansion of our international brands thatarecomingtoIndia” business and we will continue to work with make themsuccessfulintheirsmartphone “We willcontinueto enablelocalbrands to President, Asia Pacific & India, Qualcomm International, in an interaction with a SPEAK this segment” will be a landmark year for us in and are very confident that 2018 without any basis” reputation ofregulator, Chairman, TRAI, in a media interaction Chairman, TRAI,inamediainteraction — Micromax, inastatement tomedia Jim Cathey, newspaper national security” information, as well as safeguard one ofusisrequiredtoprotectsensitive sophistication ofcyberattacks, each “With the growing volume and
— Rajesh Agarwal — Union HomeMinister, whileinauguratingan in NewDelhi RS Sharma, Co-Founder, international conferenceinNewDelhi ,
providers’ level” and at service government it bothat regarding our department been done in of work has 5G bus. A lot going to miss but we are not 3G and 4G bus “We missed2G, interview to a news interview toanews —
— Rajnath Singh Union Telecom Minister, inan Manoj Sinha MY agency MOBILE , ,
RUMOUR MILL in tech Talk corners
BlackBerry Ghost looms HTC U12 pegged for Instagram may soon large with bezel-less April unveiling have voice and video display HTC is likely to bring the successor calling features In what appears to be a bid to gain a to its U11 smartphone, reportedly Furthering its feature adding spree, strong foothold in the Indian market, called the HTC U12, to life this month popular photo-sharing app Instagram TCl-owned BlackBerry is reportedly only. According to a recent tweet, the is now rumoured to become home to a working on a new smartphone code- purported device is code-named HTC new calling feature. According to a new named ‘Ghost’ which is said to be Imagine. The HTC U12 is speculated report by TechCrunch, Instagram launched in India soon. According to to come with 5.99-inch QHD+ display is likely to include voice and video popular tipster Evan Blass, the which could be bezel-less one. It is calling features to its long dossier, as purported smartphone is likely to expected to be powered by Qualcomm spotted in Instagram’s APK (Android come with a bezel-less display and Snapdragon 845 processor coupled Application Packages) files. The files will fall under the premium segment. with up to 6GB of RAM. It could be suggest the presence of audio and The image shows a sleek handset equipped with up to 256GB of internal video call icons, most likely in the with a metal frame and curved edges. storage, which hints at multiple RAM/ Instagram Direct section. For those There is also a SIM card slot and ROM variants. In the camera depart- who don’t know, the facility of voice antenna cutouts present on the side. ment, it is expected to feature dual and video calling are already available The image also shows an earpiece and cameras at the back rated at 12-mega- on another photo-sharing app Snapchat. front-facing camera above the display. pixel and 16-megapixel with a Sony While there is still no report when While not much is known about the sensor, while the front snapper could the new feature will make its entry on BlackBerry Ghost, the smartphone, to stand at 8-megapixel. The device might Instagram, the presence of hints on be licensed by Optiemus, is likely to be backed by a 3,420mAh battery and the APK files hints at the feature’s sport an aspect ratio rated at 18:9 and run Android 8.0 Oreo with HTC Sense definite arrival soon. To recall, is expected to run Android 8.0 Oreo. 10 on top. Additionally, it could support Instagram recently added the privacy Furthermore, it could be an India exclu- HTC Edge Sense 2.0, facial recognition, settings for the Stories sent via sive and might not get launched in any IP68 certification, fingerprint scanner, Direct. n other market. and full treble support. [email protected]
14 | APRIl 2018 MYMOBILE
NEWSBITS
Panasonic online-exclusive smartphones Following several reports of lack of privacy Android 8.0 Oreo begins rolling out to now at retail stores on the popular social media platform Samsung Galaxy Note 8 Facebook, WhatsApp co-founder Brian Acton now urges Facebook users to delete his or her accounts on the social media site. The WhatsApp co-founder took to micro- blogging site Twitter to express what many feel. To recall, Brian Acton, who handed over WhatsApp to Facebook for around $22 billion back in 2014, is now the owner of Signal Foundation after investing $50
What’s Up What’s million in the venture much like Acton’s previous baby WhatsApp. For those who After reaching out to the Samsung Galaxy don’t know, Facebook has been accused by S8 and the Galaxy S8+, Android 8.0 Oreo Panasonic recently announced the a report by a political data analysis company operating system has started rolling out to availability of its online exclusive smartphone Cambridge Analytica which suggests how the Galaxy Note 8. According to a new range to customers across all leading retail the data analysis company used the social report, the Samsung Galaxy Note 8 users in outlets in the country. Along with the media platform for privacy intrusion of over France have started receiving the Oreo recently launched P100 (2GB), Eluga I9, 50 million users during the 2016 update and March security patch. Ray 500 and Ray 700 will be available to Presidential Elections in the US in order to Additionally, the Galaxy Note 8 will be the offline channels. At the retail stores, the tamper with the elections. updated to Samsung Experience 9.0 from Panasonic Eluga I9 will be available for Rs Samsung Experience 8.5. Notably, Android 7,799, Eluga Ray 500 for Rs 8,999, Eluga ‘Face Unlock’ feature now lands on Honor 8.0 Oreo comes with a plethora of new Ray 700 for Rs 10,499 and P100 (2GB 7X features which includes Autofill feature Variant) for Rs 6,299. The smartphones which allows users to fill in all the necessary were initially available for purchase details on its own, and the Picture-in- exclusively on Flipkart. But now, the Picture feature lets users multi-task and use smartphones will be available at all leading various apps simultaneously. It also includes retail outlets. Panasonic earlier launched an improved notification system with the Eluga Ray 500 also across all retail outlets introduction of a range of emoticons. in December last year. Pankaj Rana, Business Head-Mobility Division, Panasonic BlackBerry, Microsoft partner to empower India, said “Responding to the overwhelming the mobile workforce response we received from our customers BlackBerry has entered into a strategic after making our first dual-camera phone, partnership with Microsoft to offer Eluga Ray 500, available through leading enterprises a solution that integrates the retail outlets, we have made a strategic former’s expertise in mobility and security move of increasing the presence of our with the latter’s unmatched cloud and online portfolio across the offline Huwaei’s sub-brand Honor recently productivity products. Through this channel.” announced the official roll-out of “Face partnership, the companies have Unlock” update for its smartphone Honor WhatsApp co-founder asks people to delete 7X. The “Face Unlock” feature will be Facebook available via HOTA (Huawei’s Over the air update) and will be completed by mid- March 2018, the company said in a statement. “The ‘Face Unlock’ intelligent feature is usually available in flagship-level smartphones. However, Honor has introduced this feature in the coveted Honor 7X,” said P Sanjeev, Vice-President, Sales, collaborated on a first-of-its-kind solution: Huawei Consumer Business Group. Honor BlackBerry Enterprise BRIDGE. This 7X is priced at Rs 12,999 for the 32GB technology provides a highly-secure way for version and Rs 15,999 for the 64GB their joint customers - the world’s largest version. banks, healthcare providers, law firms, and
16 | APRIl 2018 MYMOBILE NEWSBITS
central governments - to seamlessly use phone might be turned off at that native Microsoft mobile apps from within moment. BlackBerry Dynamics. By making Microsoft’s mobile apps seamlessly available from Virat Kohli becomes Uber India brand within BlackBerry Dynamics, enterprise ambassador users will now have a consistent experience when opening, editing, and saving a Microsoft Office 365 file such as Excel, PowerPoint, and Word on any iOS or Android device. This enables users to work anytime, “Amazon Alexa on Coolpad smartphones anyplace, with rich file fidelity. will give consumers a more complete smart mobile experience as they will be able to use Up What’s Infinix Hot S3 gets Face Unlock feature via their Coolpad smartphone to access the OTA update abundance of Alexa skills with just their voice,” Coolpad said in a statement. Following the integration, Coolpad smartphone users will be able to give voice Cab aggregator and ridesharing app Uber command for multiple tasks using the recently announced the appointment of Coolpad Alexa app. They can ask Alexa to India cricket captain Virat Kohli as its first play their favourite music, shop from brand ambassador in India, a first of its kind Amazon.in, as well as access information initiative across the Asia Pacific region. such as weather, calendar, to-do lists and Commenting on his association with Uber, news briefings, that are set up through the Virat Kohli said, “As a cricketer, I travel a lot Alexa app. and I have personally enjoyed the seamless experience of booking an Uber. It’s great to The recently launched Hot S3 by Transsion WhatsApp gets feature to check ‘Delete for see how the company is using technology to Holdings-owned Infinix has received the Everyone’ misuse revolutionize the way people move around Face Unlock feature, available via an over- cities and is empowering millions by the-air update. In order to enable the creating economic opportunities.” The feature, users are required to head to the company said its association with Virat Settings, tap the Security option, select Kohli will lay the foundation for a host of location and Face ID options, and setting brand-led interventions in 2018. Besides up the Face ID (along with a Pin, Password being the face of the brand, Virat will be or Pattern) to complete the process. The actively involved in a series of innovative Infinix Hot S3 has its major highlight in the marketing and customer experience form of a 20-megapixel front-facing camera initiatives to be rolled out by Uber India. which supports Bokeh effect, dual lED flash and 5p lens. The rear shooter is rated Popular messaging platform WhatsApp is Vivo shows off photo prowess with new AI- at 13-megapixel with PDAF. It comes with testing a new feature called “block revoke powered Super HDR tech a 5.65-inch HD+ Full View display with an request” to prevent people from misusing aspect ratio rated at 18:9 and is powered by the “Delete for Everyone” feature. As per octa-core Qualcomm Snapdragon 430 WABetaInfo, a fan site that tests new processor. It is backed by a 4,000mAh WhatsApp features early, in order to stop battery and runs the company’s XOS 3 such bad users, the messaging app has based on Android 8.0 Oreo. implemented the new feature. “A new WhatsApp for iOS update (2.18.31) is Amazon Alexa coming to select Coolpad available on Apple AppStore. It is a bug fixes smartphones in India update but it has the new ‘Delete for Coolpad will be the first Amazon Exclusive everyone’ limit, that is one hour, eight brand in India, which will introduce Alexa minutes and 16 seconds,” read the In addition to its proprietary Moonlight Glow in its smartphones. Alexa will be rolled out information on the website recently. The camera feature, Vivo has unveiled the new in Cool Play 6, Note 5 and Note 5 lite via platform has decided to choose 24 hours as Super HDR (High Dynamic Range) feature an update, while upcoming devices will time reference because a user can delete a based on Artificial Intelligence for its future have Amazon Alexa pre-installed in them. message for everyone and the recipient’s smartphones. The new Super HDR allows
www.mymobileindia.com APRIl 2018 | 17 NEWSBITS
for clearer, detailed and less processed image results. The Super HDR feature works Now make video calls using Facebook much like the original HDR, however, can Messenger Lite reach up to 14 EV (Exposure Value). The Facebook Messenger’s lighter variant- feature comes with the ability to combine Messenger lite which is meant for low-end an increased 12 frames as compared to the smartphones and low internet connectivity original HDR tech, and with the help of AI, has received the video calling feature for selects different parts of the frames using Android users. Face-to-face calling on scene detection to choose the ones which 5A or ‘Desh Ka Smartphone’ sports a 5-inch Messenger lite is much like the one on make the resultant image more natural and HD display and is powered by quad-core original Messenger app. You are simply less processed. Additionally, Vivo suggests 64-bit Qualcomm Snapdragon 425 required to update the Messenger lite app that the new Super HDR feature is highly processor clocked at 1.4GHz. The to the latest version and tap the video call What’s Up What’s adaptable and can provide good resultants smartphone comes in two RAM/ROM icon on the upper right corner present within in any lighting condition, is accurate and variants- 2GB RAM/16GB ROM and 3GB a chat box of any person you wish to talk ensures well-lit images. RAM/32GB ROM, both the options coming with the option to expand up to 128GB with Now talk to Google Assistant in Hindi the use of a microSD card. It has its highlight in the form of the 3,000mAh battery which is claimed to last up to eight days of standby time. It houses a 13-megapixel rear shooter with lED flash, 5p lens and PDAF, while the front-facing snapper is rated at 5-megapixel. It runs the latest MIUI 9.0 based on Android face-to-to face. Additionally, you get the 7.0 Nougat, and supports facial ability to switch from an ongoing audio call recognition. to video call by clicking the video call icon Global search engine giant Google recently on the bottom right corner. Furthermore, launched its voice-enabled Assistant in Ziox launches ‘Tubelight’ feature phone at Facebook Messenger lite allows you to send Hindi. As of now, Google Assistant Hindi is Rs 915 text, photos, links, and audio calls to other available only in Android phones 6.0+ people and is under 10MB in size. (Marshmallow and above) and will roll out to Android 5.0 lollipop, iPhones as well as New features introduced to Google Maps in Android Oreo (Go edition) devices anytime India soon. Over the last year, Google Assistant was introduced in various versions including a special one for Reliance Jio feature phones. Now the Hindi version of the app will help more Indians to get directions Ziox Mobiles has launched a new feature properly. Google Assistant is an official app phone, ‘Tubelight’ in India. The feature which allows users to turn their smartphones phone is furnished with multi-language into a virtual assistant by clicking on the support, privacy lock and inbuilt auto call button on the smartphones’ homepage or recording feature. The USP of the phone is simply by saying ‘OK Google’ into the its 8 lED lights integration and a textured Google has introduced a couple of new microphone. However, the Google Assistant back finish. Moreover, the phone also has features to Google Maps in India. The list Hindi is only limited to a few questions, support for internet connectivity along with includes the new Plus Codes, Voice which you can ask in Hindi but will get an a primary camera and microSD card Navigation in new languages, and Add an answer in English. expansion port. The phone comes in two Address, and Smart Address Search colour variants, white and black, and it features. Starting with the Plus Codes, the Redmi 5A’s Lake Blue colour variant now in carries a price tag of Rs 915. The Ziox new feature makes searching addresses in India Tubelight is powered by a 1,800mAh li-ion India and globally easy with the help of a The recently unveiled Xiaomi Redmi 5A has battery, while the connectivity options unique code allotted to various addresses. a new colour variant- lake Blue now include multi-language and Bluetooth Additionally, the Add an Address feature available in India. The new colour option is support. Apart from Speed Dial and Wireless allows users to add addresses to the Google up for grabs as part of a flash sale exclusively FM support, the phone is also backed by a Maps database after verification, while the via Flipkart and Mi.com. The Xiaomi Redmi SoS feature for emergencies. Smart Address Search feature provides
18 | APRIl 2018 MYMOBILE NEWSBITS
users with the most accurate location of an their children’s precise location, whether in 20 cities across the country between address when the actual address is they are stationary or mobile. If they are December and February. Navi Mumbai unknown, for which the referral information facing an emergency, children can use the registered the fastest speed with 8.72 mbps such as a nearby landmark, business or a Child Tracker panic button. This will send on a list that included Delhi, Mumbai, locality is required. Furthermore, the voice an instant SMS, followed by a phone call to Chennai, Kolkata, Bengaluru, Chandigarh, navigation in Google Maps is now available the registered mobile number of their Hyderabad, lucknow etc. The second spot in six additional Indian languages, namely, parents. The Child Tracker comes at an was taken by Chennai that registered a Bengali, Gujarati, Kannada, Telugu, Tamil, attractive price of Rs 8,499, and will be speed of 8.52 mbps, followed by Kolkata and Malayalam. widely available through online channels. with 8.46 mbps and Bengaluru with 7.17 mbps. Interestingly, six out of the top 10 Apple buys digital magazine service Texture Toshiba launches Windows-powered AR cities are in the southern and western headset regions. Delhi came in 7th with speed of Japanese tech major Toshiba Corporation 6.69 mbps, while Mumbai came in 5th with Up What’s has unveiled an Augmented Reality (AR) 6.79 mbps. Allahabad came in last and was headset called “dynaEdge” with a mini the only city to register 4G download speed Windows 10 Professional PC for the of less than 4 mbps. The city registered a enterprises world. “Meet Toshiba’s dismal 3.5 mbps. lucknow came in second- ‘dynaEdge’ Mobile Mini PC -- the latest last with 4.32 mbps. Apple has acquired Texture, a digital evolution from the mobile leader in B2B magazine subscription service which gives technology solutions. It’s an ultra compact, Airtel joins ‘Seamless Alliance’ to provide users unlimited access to their favourite full-performance computer that’s ideal for uninterrupted in-flight connectivity titles for a monthly fee for an undisclosed Telecom services provider Bharti Airtel has amount. Called the “Netflix of magazines”, joined the ‘Seamless Alliance’– which will Texture brings over 200 of the world’s best usher in a new era of open innovation for magazines to life, providing an easy way for mobile operators and airlines by empowering users to read high-quality stories and entire mobile operators to extend their services issues of their favourite titles. “We’re excited into airline cabins. Member operators, Texture will join Apple, along with an including Airtel, will be able to continuously impressive catalog of magazines from many provide their customers - via satellite of the world’s leading publishers,” said technology - the same high speed, low Eddy Cue, Apple’s Senior Vice President of Internet Software and Services. Texture any company seeking to modernise its costs $9.99 a month and offers access to workspaces,” read the description on the magazines like The New Yorker, People, company’s website. The AR headset fits Time and GQ. Since its launch in 2010, over one eye and lets users easily push the Texture has become the leading multi-title display out of the way. “dynaEdge” subscription service giving users the ability combines a head-mounted display screen to instantly access some of the most widely with a wearable PC about the size of a latency connectivity from ground, to air and read magazines. transistor radio. The device can be worn on back again. It will also significantly reduce either the left or right side of the eyeglasses, costs for everyone involved while creating a Trak N Tell’s Child Tracker helps you keep a protective eyewear or anything else users smooth, positive user-experience. The watchful eye on your loved ones choose to strap over their faces. formation of ‘Seamless Alliance’ was Trak N Tell, India’s leading IoT pioneers, are announced recently in Barcelona. Other looking to help modern parents keep their Navi Mumbai becomes the fastest 4G city founding members include OneWeb, children safe with the newly launched Child in India Airbus, Delta and Sprint. The global alliance Tracker. The product – a device equipped will eliminate the immense costs and with GPS tracking, on-board flash memory, hurdles commonly associated with Bluetooth 4.0, in-built battery backup, and acquisition, installation, and operation of a panic button – will help parents monitor data access infrastructure by streamlining the movement of their children in real time. system integration and certification, This device is a comprehensive solution for providing open specifications for parents worried about their children’s safety Navi Mumbai has stood out from the rest of interoperability, increasing accessibility for in their absence. The Child Tracker allows the country for its 4G speed. OpenSignal passengers, and enabling simple and parents to use a free Android and iOS app that specialises in wireless coverage integrated billing. n that will allow them to instantly discover mapping tracked the 4G download speeds [email protected]
www.mymobileindia.com APRIl 2018 | 19 NEWSBITS
India mobile internet speed amongst global lowest
ot very good news this for Digital India dreams. NThe global ranking for mobile internet speed has put India at a lowly 109 pace; the broadband speed ranking provides some solace where India has been 67th. The tests were conducted by Ookla, the global leader in internet testing, data and analysis via Speedtest, the company’s flagship product. Ookla had earlier released the Speedtest Global Index for February 2018. India is way behind all the BRICS countries and What’s Up What’s even Pakistan in terms of mobile internet speed. China is ranked at 26 and Pakistan at 92. The top 10 countries with best mobile internet speed ranking wise are Norway, Iceland, Netherlands, Singapore, United Arab Emirates, Qatar, Australia, Hungary, Canada and Belgium. Global mobile download average is 22.16 Mbps while Indian speed is only at 9.01! All top ten countries have download speed of more than 50 Mbps with Norway topping with 62.07 Mbps. In fixed broadband, India ranks at 67th. The global average speed for fixed broadband download is 42.71 Mbps and 20.39 for upload. Singapore is the here and recorded an average leader download speed of 161.53 Sweden (93.24), Hungary (90.94), Macau (87.92), United Mbps. All other top ten countries i.e Iceland (157.73), Hong States (84.66) and Netherlands (83.41), recorded download Kong (129.64), South Korea (117.49), Romania (105.74), speed above 80 Mbps. n
TRAI’s consultation paper to resolve MNP issues
India’s troubled telecom sector is witnessing exit of many “We will be bringing a consultation paper on expediting MNP. Iservice providers and the their existing customer base needs Today, the process takes time. The consultation paper will be aimed to migrate to other service providers. But Mobile Number at reducing that time and changing the processes. We are currently Portability continues to remain a tedious and time taking process. working on it and will issue it by the month-end,” Sharma said. At present, switching to another network with the same mobile The move to revamp the current mechanism for MNP comes on number takes seven the heels of the days but globally the regulator recently process gets completed slashing the MNP in a matter of hours. charges by almost 79 Thankfully, the per cent to a maximum telecom regulatory of Rs 4. The prescribed body TRAI is fully ceiling for MNP charge aware of the ground was Rs 19 previously. situation and is taking Under the MNP measures to smoothen the process. TRAI by March end is likely to regime, an individual can retain the existing mobile number while issue a consultation paper that will look at reducing the time taken switching from one operator to another. The port-out or transfer of to switch from one network to another under MNP, and will also seek connection on some other network may happen due to an individual’s to simplify the entire process, according to TRAI Chairman RS preference of another operator, or even involuntary where existing Sharma. operator decides to close services. n
20 | APRIl 2018 MYMOBILE BIGNEWS
Aamir Khan roped in as Vivo brand ambassador
hinese company Vivo has roped in Bollywood actor Aamir Khan Cas its new brand ambassador for India, the company said in a statement. The company had ended its association with Bollywood actor Ranveer Singh in February this year. Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming products and will feature in a new television commercial. “The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India,” it said. Kenny Zeng, CMO, Vivo India, said, “We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, Up What’s will open up for Vivo in India...this new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India.” Aamir Khan said, “Vivo as a brand embodies the spirit of innovation and meaningful disruption. Over the years, the brand has been constantly pushing the boundaries of smartphone technology as we know it today to provide consumers with an enhanced mobility experience. I am enthused to be a part of Vivo’s transformative journey in India.” According to IDC data, Vivo rose to the third position after dropping to fourth in the omni channel experience, Vivo launched its maiden experience last quarter. However, its shipments saw a 41% decline from the center in India and also participated in Amazon and Flipkart’s winter previous quarter and remained flattish on YoY basis. To extend its sales this quarter. n
Motorola aims 1,000 Moto Hubs to bolster retail presence enovo-owned Motorola has a larger aim of opening 1,000 stores Earlier last month, the company had announced the opening of 25 Lacross 100 cities by 2018 to boost its offline presence. The new Moto Hubs in Kolkata, prior to which it had planned 50 new company recently announced the launch of 50 new Moto Hubs in Moto Hubs for Delhi as well. Interestingly, Chinese player Xiaomi is Mumbai in a move to make its presence felt in the western region also working on its plans to open 100 Mi Home stores by mid-2019 in India. The company said that it has a strong consumer base across in India. Maharashtra and has registered a growth of 18% quarter-on-quarter. “We will continue to expand our retail presence and enhance customer experience by making our product portfolio accessible and available to them and ensure that their varying needs are met with,” said Sudhin Mathur, Managing Director, Motorola Mobility India. As per reports, Mathur was quoted as saying that two-third of sales come from offline channels, while for Motorola it is just reverse.”Ideally, I think revenue from offline and e-commerce should be equal,” Mathur said. The company does not have any fixed target to open Moto Hubs but it may reach 1,000 Moto Hubs in next six months. The company has also partnered with Poorvika Mobiles across 43 cities in Tamil Nadu, Pondicherry and Karnataka and with Big C and lot Mobile stores across 55 cities in Andhra Pradesh and Telangana to bolster retail presence. n
www.mymobileindia.com APRIl 2018 | 21 BIGNEWS
Huawei aims to be among top 5 smartphone players by this year
hinese tech major Huawei expects to be among top five handset Cplayers in terms of sales by the end of this year. “This quarter, January-March, you will see phenomenal growth in numbers (sales). Top 5, you will see us by end of this year,” said P Sanjeev, Vice President, Sales, Huawei Consumer Business Group. The company aims to garner 10 per cent market share in India by 2019 and meet around 80 per cent of the sales demand in the country from local manufacturing. “Two things will happen for sure, we will be the What’s Up What’s fastest growing brand in the country (India) and second we will have very solid improvement in market share,” Sanjeev said. He said that the company registered 300 per cent growth on monthly basis with launch of the Honor 9 lite. “We planned for three flash sales of the Honor 9 lite in India but 5G chipset that can be used for accessing 5G services with help of now we have run 8 flash sales of the device. We have had meetings consumer premise equipment or a modem. “We will build whole here to discuss next round of flash sales. We have never had such device ecosystem around it. We will get 5G test devices (smartphones) long flash sales in India for any device,” Sanjeev said. He said that by end of this year but it will not be commercial as networks are still the company is now looking to diversify business in internet-of- not there. Huawei is end to end telecom network service provider. things (IoT) segment. “We expect to start IoT trials by October in We will optimise our devices with network for better performance, India,” Sanjeev said. Huawei in Barcelona launched the first ever especially on power consumption side,” Sanjeev said. n
Xiaomi to unveil 6 new smartphones, 100 exclusive stores in India by year end
o boost its offline presence, Chinese handset maker Xiaomi now said, Xiaomi is planning to obtain stakes in software and internet Taims to unleash six new smartphones this year and 100 more startups over the next 12 months and augment its investment in exclusive stores in the country. Moreover, the company is also the coming few years. It would invest in early to mid-stage startups looking to launch new product range to enhance its non-smartphone in spaces such as content, fin-tech, hyperlocal services, and business and is now aiming to cross $2 billion mark in India from manufacturing. Currently, the company is having 26 exclusive $1 billion in revenue this year. Manu Kumar Jain, Xiaomi Global stores in the country. Vice-President and India Head in an interview with a business daily, Jain said, “We have smart scooters, we have smart cycles, smart water purifiers, weighing scales, smart cookers, smart shoes, etc. — people keep talking about these products and asking when we will launch them in India. We don’t know at the moment whether those products will do well in India, firstly, and secondly, even if we were to launch them for India, how would we customize them for Indian conditions?” In India, the company sells lots of non-smartphone products that includes air purifiers, routers, fitness bands, and the recent one being Mi TV 4 and Mi TV 4A smart lED TVs. “Our aim is to launch many more product categories in India—we already have 7-8 categories in India. If you look at our product line-up in India right now, we have phones, smart TVs, fitness bands, power banks, smart routers, smart air purifiers, and few other smaller categories like t-shirts and backpacks, and some smaller products like audio players,” he added. n
22 | APRIl 2018 MYMOBILE BIGNEWS
Contract manufacturer Wistron to invest Rs 682 cr to set up new manufacturing facility aiwanese contract manufacturer TWistron is set to invest Rs 682 crore on expanding operations, having got approval to acquire additional land near Bengaluru, a senior Karnataka minister reportedly said. “The industries department had cleared Wistron’s proposal for about 43 acres in the state…
they will invest about $100 million,” said Up What’s RV Deshpande, Karnataka’s minister of large, medium industries and infrastructure. The minister said earlier the company plans to make Apple smartphones in the new facility. The Karnataka government issued would allow Apple to expand its 2-3% share in India’s smartphone a notification approving Wistron Infocomm Manufacturing’s market amid slowing developed markets such as China and the proposed investment in the state to make smartphones, Internet US. The company led with a 44% share in the above-Rs 30,000 of Things products and biotech devices. The project will come up segment, as per January data from Counterpoint Technology at Narasapura Industrial Area in Kolar district, adjacent to Market Research. Wistron’s rival Foxconn, the largest contract Bengaluru district. Wistron reportedly claimed the project can manufacturer in the world and among Apple’s leading suppliers, create about 6,000 jobs, as per the notification. has been expanding in India and recently reiterated its commitment Wistron makes the iPhone SE globally for the Cupertino-based to invest $5 billion in neighbouring Maharashtra state. Both technology giant and has been assembling the device in India companies would want a larger share in India, the fastest-growing through its subsidiary ICT Service Management Solutions in the smartphone market in the world. local manufacturing would also Peenya area of Bengaluru since early 2017. local manufacturing give them tax benefits. n
Coolpad set for a new innings in India
hinese handset maker Coolpad is reportedly set to make a Sun Ventures. “The fresh funding that we have received is primarily Ccomeback, after nearly a six-month-long hiatus, with a new for the Indian and the US markets. We are not working much in line-up of smartphones and accessories for the Indian market. In China because that market has few opportunities; but we will play January, the Shenzhen-based handset maker bid adieu to its very aggressively in India and in the US market,” Syed Tajuddin, financially-troubled Chinese partner leEco. It later announced a CEO-Coolpad India, said in an interview. fresh investment of $300 million from Power Sun Ventures, a The struggling Chinese conglomerate leEco has sold more than family trust. Chinese property mogul Chen Hua, Founder and Head half of its stake in the Coolpad Group and has already said goodbye of the Kingkey Group, is leading the new investment through Power to it. Now on its own, Coolpad will use 35 per cent of the funding to launch a new line-up in India, with a renewed focus on Artificial Intelligence (AI). In line with its plans to focus more on AI, Coolpad announced at the recently-concluded Mobile World Congress 2018 (MWC) in Barcelona that it will integrate Amazon’s smart assistant Alexa in some of its devices. The integration would allow Coolpad smartphone owners give voice commands using the Coolpad Alexa app for multiple tasks. The last product launched by Coolpad in the country was “Cool Play 6” in August 2017 and, in 2016, the handset maker had launched eight smartphone models in India. The company is also geared up to unveil a new line-up of accessories by early 2019. n
www.mymobileindia.com APRIl 2018 | 23 BIGNEWS
Priyanka Technologies to invest Rs 648 crore for setting up R&D centre, manufacturing facility in UP
riyanka Technologies, the manufacturer of CENTRiC Psmartphones, has signed a Memorandum of Understanding (MoU) with the Government of Uttar Pradesh to set up an R&D and manufacturing unit for mobile phones in Uttar Pradesh. The company has plans to invest Rs 648 crores in these projects which will include Research & Design units and state of the art What’s Up What’s Complete Knock-Down (CKD) manufacturing facility that will serve to both its own CENTRiC & FRND mobile phones as well as other mobile phone manufacturers globally. Ahead of the Uttar Pradesh Investor summit, Manish Agarwal, Founder, Priyanka Technologies, said, “The company plans to invest Rs 648 crores in setting up an R&D and manufacturing unit in Technologies is a wholly owned subsidiary of Priyanka Uttar Pradesh. We, as a company, strongly believe in the ‘Make in Communications India Private limited (PCIPl), owner of India’ vision laid by our Prime Minister and thus, to further strengthen Priyanka Telecom, CENTRiC , and FRND. While Priyanka our stance, we have planned to set up the R&D and manufacturing Telecom is in distribution business, the CENTRiC & FRND are unit for India’s very own mobile phone brand – CENTRiC smartphone and feature phone businesses respectively. The smartphones.” architect behind the company’s march to excellence – since its Uttar Pradesh Investors’ Summit 2018 concluded on February inception in 1995 – is Mahesh Chandra Agrawal, who has over 45 22 in lucknow. The proposed project by Priyanka Technologies is years of experience in infrastructure development and distribution expected to generate employment for over 1500 people at various together with Manish Agrawal, an engineering graduate with two levels, and indirect jobs in and around the state. Priyanka decades of experience. n
Tambo to invest Rs 600 crore in India
ndia is going to be hit with yet another handset brand ‘Tambo’ ODM, will be launching four models of smartphones and six models Iwhich has earmarked an investment of Rs 600 crore out of of feature phones in April 2018 across India. The handsets which the company would be spending Rs 300 crore for setting up including feature phones and smartphones would fall in the price its own factory in Greater Noida in the third quarter. Tambo, a range of Rs 700 to Rs 8,000. “We aim to be the most efficient brand by Agaston Mobile having a joint venture with a Chinese brand out of all the brands that are operating in the market right now. In the initial three months we will have assembly then we will have PCBs manufactured in India,” said Sudhir Kumar, Founder & CEO, Tambo Mobile. The company is targeting to be among the top three players in India in the entry-level segment by 2018-end. Besides handsets, Tambo will also manufacture accessories including battery, charger and earphones. “The handset market is challenging and there are too many players but we’re trying to create our own space. By end of 2018, we see Tambo among top three brands in the entry-level segment,” said Kumar. On distribution front, the company has adopted a direct distribution model and is aiming for direct distributors above 1 lakh in every town. Tambo will be selling its products offline and will not be present online. Agaston Mobile will go for a multi-brand strategy in India as part of which it is planning to introduce another smartphone brand before Diwali where it will launch three smartphones in price segment of Rs 7000 to Rs 10000. n
24 | APRIl 2018 MYMOBILE BIGNEWS
Convergence India 2018 records footfall of over 20,000
he 26th Convergence India 2018 expo, co- Tlocated alongside the 2nd Internet of Things 2018 expo, closed its doors recently at Pragati Maidan, New Delhi following an exceptional three days of dialogue, debate, networking and showcasing of innovative products and solutions from the world of telecom, IT, broadcast and digital media, and the Internet of Things. The event, which welcomed 684 participating Up What’s companies from 28 countries, and witnessed footfall of over 20,000, brought together an impressive line-up of top-level government representatives, leaders of the industry – from large corporates to young tech startups, from Entrepreneurship, Digital India and Skill India. NASSCOM Center emerging and developed markets – along with high-level of Excellence – IoT co-organised the 2nd IoT India 2018 expo. entrepreneurs, accelerators, incubators and academia. The Through a series of conference tracks, workshops, keynotes and inaugural ceremony saw Union Telecom Minister Manoj Sinha and sessions that focused on themes that are poised to disrupt and other eminent dignitaries from the government and industry in challenge us in the near future, participants learnt about the attendance. impact new technologies will have on driving operational efficiencies Hosted by the India Trade Promotion Organisation (ITPO) and and increasing revenue. Discussions brought highly influential Exhibitions India Group (EIG), Convergence India and IoT India participants together to share views and debate how best to expos are supported by the Ministry of Electronics and Information accelerate technological innovation, open up the digital economy, Technology, Ministry of Information & Broadcasting, Ministry of and work together to enable digital entrepreneurship as a driving Science & Technology Ministry of Skill Development & force for socio-economic development. n
Airtel partners Google for low-cost smartphones powered by Android Go elecom services provider Airtel has entered into a partnership Android Oreo (Go edition) will also come with twice as much storage Twith Google to bring low-cost smartphones powered by Android out of the box. lava and Micromax, two leading Indian smartphone Oreo (Go edition) to the Indian market and enable more Indians to manufacturers, will introduce the first set of 4G smartphones get online. With this, India will become one of the first countries to powered by Android Oreo (Go edition). These smartphones with commercially roll-out smartphones running on Android Oreo (Go basic specs will also come pre-loaded with compatible apps, edition). Android Oreo (Go edition) is a configuration of the Android including MyAirtel App, Airtel TV and Wynk Music, to ensure a operating system specifically optimized for devices with 1GB of seamless online/app experience for users. RAM or less. Android Oreo (Go edition) comes with a new range of Vani Venkatesh, Chief Marketing Officer – Bharti Airtel, said, apps designed to run faster while using less data. Devices running “This partnership is a major milestone for the ‘Mera Pehla Smartphone’ initiative. Android Go will provide a massive boost to our efforts to bring affordable smartphone options to the market and potentially enable hundreds of millions of feature phone users and unconnected people to get online. We are excited to collaborate with Google and our device partners to work towards this shared vision of bringing smartphones within the reach of more people.”“Android’s mission has always been to bring the power of computing to everyone. We’re excited to see Airtel take a leading role in that effort through introducing a range of devices powered by Android Oreo (Go edition),” said Jon Gold, Director of Android Partnerships. n
www.mymobileindia.com APRIl 2018 | 25 BIGNEWS
Micromax invests in ‘inOne’ to give its consumers access to smarter apps
ccelerating its journey towards creating a holistic service Aecosystem, Micromax Informatics, world’s 10th largest handset maker today announced its investment in a consumer technology and AI based start-up ‘One labs’ to bring users closer to smarter user experiences. The move further highlights Micromax’s focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users. In the past, Micromax has partnered with some What’s Up What’s of the leading technology start-ups like Ixigo, Healthifyme, IndusOS, Gaana.com and others, to develop strategically relevant deployments of software that leverage its consumer footprint. The flagship product of One labs, ‘inOne’ (www.inoneapp.in) is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app. In addition, One labs has created an AI enabled voice/chatbot solution called One Assistant which packages services provided on ‘inOne’ in a virtual assistant format. The company has released a short comparison on how the One Assistant outperforms Siri and Google Assistant in a variety of use cases. ‘inOne’ will be Vikas Jain, Co-Founder, Micromax Informatics said, “At pre-embedded in Micromax devices and will further augment the Micromax our emphasis is to drive innovations through software features available to users on its Around platform. and services that would add a layer to the device eco-system.” n
Xiaomi eyes more European markets following launch in Spain
hinese smartphone maker Xiaomi Technology Co said it was Xiaomi picked Spain as its first market in western Europe Cplanning to enter more European markets following its debut in because many young technology fans knew the company already Spain late last year, when it simultaneously launched online, and were active in its “MIUI forum” - an online community for its through partners and with its own stores in Madrid. Speaking after open-source operating system. “They give us feedback, even in the company opened its first “Mi” store in Barcelona, senior vice product development,” Wang said in Barcelona, where Xiaomi was president Xiang Wang said the reception from Spanish consumers showcasing its products at the Mobile World Congress. had been “very, very positive”. “For the first time in Xiaomi history, Xiaomi was carefully planning its entry into more markets in we launched products to cover all three channels,” he said. western Europe, he said. “We have some ideas, we always want to find a market where a lot of fans already know us,” he said. “And markets should be active enough, big enough.” He said Xiaomi, which gained a following by offering high-specification smartphones wrapped in sleek designs at a much lower price than the likes of Apple, could move quickly once it had decided to enter a new market. “We are an internet company, so efficiency is key to us to be successful,” he said. “We don’t need, like a traditional company, six months or a year of preparation.” Xiaomi grew rapidly after it launched its first smartphone in 2011, becoming the biggest vendor in China just three years later. n
26 | APRIl 2018 MYMOBILE BIGNEWS
LG to commence another manufacturing center in India soon
o cater the requirements of South Asia, Africa, and the TMiddle East, the South Korean electronics magnate lG is now to looking to create its manufacturing center in India, claims a top company bigwig. The company is looking to create this manufacturing center in the coming 4-5 years to offer top-notch products in the eastern region part of country. As of now, the What’s Up What’s company has its manufacturing centers in Pune and Noida. lG Electronics India Managing Director Ki Wan Kim told PTI, “We would like to make India as a production hub not only for India but also for the Middle East and Africa markets. If possible, we would also add some South Asian markets also.” “We are checking the market demands. We are flexible to invest and increase the production capacity to meet that enough,” said Kim. However, he also added that although there are increased market demand besides India and exports as well,” he “no specific plans but five or six years later, it may be a pillar of added. investment”. lG Electronics India, which had completed 20 years The company will also continue to invest to upgrade its existing in India in 2017, would continue to offer latest technology to the manufacturing facilities at Pune and Noida and may also go for a Indian consumers. “We would keep offering new technologies to the new plant. “Geographically, India is very big. Not now but may be Indian customers for their benefits and enhance their lifestyle,” Kim in four or five years, if we need, in the east side, if demand is big added. n
SC extends March 31 deadline of Aadhaar linking till it gives its order
he Supreme Court on Tuesday extended indefinitely the March constitution bench headed by Chief Justice Dipak Misra had on T31 deadline for mandatory linking of Aadhaar + with bank March 7 said it may not be possible to decide by March 31 the accounts and mobile phones. The SC said that its interim order on batch of petitions challenging the constitutional validity of the not insisting Aadhaar, except for giving subsidy, will remain in force Aadhaar Act. The bench, which also comprised justices A K Sikri, till the five-judge bench gives its judgment on petitions challenging A M Khanwilkar, D Y Chandrachud and Ashok Bhushan, had earlier the constitutional validity of Aadhaar. said that since the matter would have implications on financial “The government cannot insist for mandatory Aadhaar even for institutions like banks and stock exchange, it would create a huge issuance of Tatkal passport,” the Supreme Court said. A five-judge problem of compliance if the deadline was extended at the last moment. On December 15 last year, the apex court had extended the deadline for linking of Aadhaar with bank accounts and mobile phones to March 31. Former Karnataka high court judge Justice KS Puttaswamy had told the apex court on February 22 that several deaths had reportedly taken place due to starvation on account of glitches in the Aadhaar-based public distribution system and the court must consider granting them compensation. The top court had observed that the Centre came out with the law in 2016 to negate the objection that it was collecting data since 2009 without any authorisation, but the issue which needed consideration was what would happen if the data collected earlier, had been compromised. n
www.mymobileindia.com APRIl 2018 | 27 BIGNEWS
UIDAI asks telcos to provide facility for users to know SIMs linked to Aadhaar
he UIDAI has directed all telecom operators to provide a facility Tthat will enable their subscribers to check the mobile SIMs linked with their Aadhaar number, a step to guard against any unauthorised use. The decision was taken after the UIDAI came to know about some retailers, operators and agents of telecom companies allegedly misusing Aadhaar authentication facility to issue new SIMs or for
What’s Up What’s re-verification of numbers other than that of the Aadhaar holder. Warning telecom operators to ensure that their retailer and agents do not indulge in any fraudulent activities, the Unique Identification Authority of India (UIDAI) has directed telcos to make the new facility available to subscribers by March 15. The telcos have been asked to provide facilities, including SMS- based offering that will allow their subscribers to check whether their mobile number is linked with Aadhaar as well as information on other certain demographic details -- the programme today is the world’s mobile numbers is issued or verified against that Aadhaar number. largest biometric database. Aadhaar is required as an identity proof When contacted, UIDAI CEO Ajay Bhushan Pandey told , “In of residents by various government and non-government entities. For order, for people, to know which mobile number is linked to Aadhaar, instance, the government has made it mandatory for verifying bank all telecom operators have been asked to provide this service to their accounts and PANs (which helps track tax filings) to weed out black customers by March 15.” money and bring unaccounted wealth to book. The same for cellphone With over 1.2 billion residents already enrolled for the Aadhaar SIMs has been mandated to establish the identity of mobile phone -- the unique 12-digit number backed by fingerprints, iris scans and users. n
Telangana launches integrated app for all government services
he Telangana government on Wednesday launched an of its various departments to T App Folio over next 12 months. Tm-Governance mobile application called ‘T App Folio’ to help launched by the Telangana IT and Industries Minister KT Rama citizens with one point access to government services like MeeSeva Rao in Hyderabad, Telangana has become the second state services, RTA services, fee payments and bill payment services etc. government in India to set up a mobile service delivery gateway in While T App Folio has already integrated T Wallet, myGHMC, RTA m place for the provision of government to citizen (G2C) services. The Wallet and HawkEye through a single sign-in feature, going forward, platform is being launched in Telugu and English for the convenience the Telangana government plans to bring on-board all mobile apps of citizens “In phase-I of T App Folio, ESD has on-boarded (over) 150 services on T App Folio which includes the most used MeeSeva services, RTA services, fee payments and bill payments services. In addition, a host of informational services, location services like MeeSeva centers, Ration shops, Hy-Fi hotspots have also been made available on T App Folio,” Rao said. Telangana state has been ranked number 1 in digital transactions based on the number of e-transactions per 1,000 population for the period of June 2, 2014 to December 31, 2017 by the government of India’s e-Taal website. In the subsequent phases, T App Folio aims to involve developer community in bringing innovation in government service delivery by providing them access to application programming interface of G2C services. n
28 | APRIl 2018 MYMOBILE BIGNEWS
Digital-only media consumers to reach 4 million mark by 2020
uelled by increasing smartphone penetration and affordable data Fpricing in the country, the number of “digital only consumers” of content is set to more than double to 4 million by 2020, a report by Ficci-EY has said. The report titled ‘Reimagining India’s M&E sector’ estimates that there are around 1-1.5 million “digital only consumers” in India today, who do not normally use traditional media. What’s Up What’s The report says that the customer base is expected to grow to around 4 million by 2020 and generate significant digital subscription revenues for the media and entertainment (M&E) sector. It noted that the proliferation of digital infrastructure will enable shifts in consumption patterns, which will be based not as much on geographic, gender and age criteria but more on the ability to pay. Tactical digital consumers -- who consume both paid television the report said. (cable and DTH) and have at least one OTT subscription (like Netflix, By 2020, India is expected to become the second largest online Hotstar or Amazon Prime Video) or are driven by sachet pricing of video viewing audience globally, given by the exponential growth of content - would provide high volume-lower value subscription base video consumption over digital media. By this time, the largest to content distributors. “This segment could, on the back of digital segment of consumers will consume traditional media (either pay and micro payment systems being rolled out in the country, reach or free) and free OTT (over the top) content on the back of falling as high as 20 million households by 2020 (from six million now),” data charges and growing free Wi-Fi access. n
Demand for cyber security staff up 3 times in 1 year
ith increasing incidents of large scale cyber-attacks and rise in use of Internet and e-commerce and customer awareness on Wgovernmental cyber espionage, the demand for professionals cyber security, Belong Co-founder Rishabh Kaul had told the news in the segment has gone up three time in past 12 months, according agency PTI. The Belong research is based on data from postings by to a report by an outbound recruitment solution Belong. companies needing cyber professional on multiple platforms for a “As companies seek to bolster their defence against data period of 12 months. The report says organisations are going on a security breaches, the demand for cyber security experts in India hiring spree to secure their data and systems, and the demand for has outstripped supply of these professionals by three times over cyber security professionals is in both tech as well as non-tech the past 12 months,” according to this report. companies. This demand trend is likely to grow faster going forward with the According to the research, currently, there are 10,000-15,000 open jobs related to cyber security across tech and non-tech roles in India. The bulk of the demand of hiring is triggered by the the technology and banking, financial services and insurance (BFSI) sectors. Further, the report reveals that within the technology sector, the demand is spread between ITeS (25 per cent), software product (non-security) or shared services or captives (24 per cent) and security companies (9 per cent). The bulk of the demand is likely to be in the top 10 IT hubs in the country, including Delhi, Bangalore, Hyderabad, Mumbai, Pune among others, Kaul said. n
www.mymobileindia.com APRIl 2018 | 29 BIGNEWS
67% Indian businesses hit by ransomware, 38% twice
ccording to a study by Sophos, a global leader in network and Aendpoint security, ransomware continues to be a major issue across the globe with 54 percent of organizations surveyed hit in the last year and a further 31 percent expecting to be victims of an attack in the future. On average, respondents impacted by ransomware were struck twice. The survey also concludes that despite the intensity and magnitude of attacks, Indian businesses are still not prepared to defend itself against determined attackers. What’s Up What’s “Today’s persistent cybercriminals are deploying multiple attack methods to succeed, whether using a mix of ransomware in a single campaign, taking advantage of a remote access opportunity, infecting a server, or disabling security software. If IT managers are unable to thoroughly clean ransomware and other threats from their systems after attacks, they could be vulnerable to reinfection. No one can afford to be complacent,” points out Sunil Sharma, Managing Director Sales at Sophos India & SAARC. defenses need to be stronger to block the attacks seen last year, only According to those impacted by ransomware last year, the median 34 percent have predictive threat technologies, leaving 66 percent total cost of a ransomware attack was $133,000. Indian organizations vulnerable to repeated ransomware attacks, exploits, and evolving median total cost stood at $1.17mn, the highest, in rectifying the advanced threats. Sixty three percent plan to implement predictive impacts of ransomware. This extends beyond any ransom demanded threat technology within a year, yet confusion about it persists. Of and includes downtime, manpower, device cost, network cost, and those surveyed, 37 percent admitted that they do not have a full lost opportunities. understanding of the differences between machine learning and Although 94 percent of respondents admitted their endpoint deep learning. n
National Telecom Policy 2018 to be announced soon: Telecom Secretary Aruna Sundararajan
ational Telecom Policy (NTP) 2018 will be unveiled soon said including industry and the regulator. She emphasized that NTP NSmt Aruna Sundararajan, Secretary, Department of 2018 will be based on three broad pillars viz. core networking & Telecommunications, Ministry of Communications, Government of communication ecosystem that will facilitate IoT, IoE & 5G; India while speaking at The Internet of Things (IoT) Summit preparing the rest of the ecosystem to be ready for a new paradigm organised by Confederation of Indian Industry (CII) recently at New shift; and how India will position itself as a contributor to IoT & 5G Delhi. Smt Sundararajan mentioned that the policy is being framed as leader and not just a consumer. after a lot of deliberations and opinions sought from the ecosystem, Dr Rishi Bhatnagar, Summit Chairman & President, Aeris Communications India in his welcome address emphasized that consolidation of technology; new business model and excellent customer experience are the crux of IoT. He further added that in India, there is a huge business opportunity in IoT, and given the economies of execution our nation demands, it would not be wrong to say that India will soon drive the world market for integrated solutions in the near future. Mr Umang Das, Chairman, CII National Sub- Committee on Telecom Infrastructure said that Infrastructure will play a crucial role for better implementation of connectivity. He opined that India should lead in setting standards for IoT and 5G. n
30 | APRIl 2018 MYMOBILE BIGNEWS
Panasonic Museum opens in Kadoma City, Osaka
anasonic Corporation celebrated the opening of Pthe Panasonic Museum in Kadoma City, Osaka, on March 7 - on the same day in 1918 the company was founded as Matsushita Electric Housewares Manufacturing Works by legendary business leader Konosuke Matsushita. An opening ceremony was held in the Konosuke Matsushita Museum on the premises, with 40 people in attendance including such dignitaries as the mayors of Kadoma and neighboring Moriguchi City, as well as company associates and Up What’s executives. The Panasonic Museum consists of the Konosuke Matsushita Museum, the Hall of Manufacturing Ingenuity and the Sakura Hiroba, a garden with rows of sakura, or cherry trees that was opened in April 2006. Adjacent to the Sakura Hiroba lies the former home of Mr Matsushita, which the company plans to of Manufacturing Ingenuity after renovation. The building now open to the public on a limited basis in the future. houses around 150 home appliances, organized by category, that The Konosuke Matsushita Museum, which was newly constructed, were carefully selected from among the Panasonic products offered is a faithful reproduction of the company’s third head office building in the past 100 years. Visitors can also trace the history of advertising completed in 1933, with the same appearance and at exactly the by the company. Furthermore, a treasure house containing about same location as the old building. 400 products that marked the company’s history will also be open The former Konosuke Matsushita Museum was renamed the Hall for viewing. n
Sunil Nayyar becomes the first Indian Managing Director of Sony India
ony India has appointed Sunil Nayyar as its new Managing Mr Nayyar will be responsible for spearheading the overall growth SDirector with effect from April 1, 2018. The change of guard and profitability of the company within the region, by driving an marks a historic milestone, with Mr Nayyar being the first Indian to integrated business and marketing strategy and directing excellence be appointed as Managing Director for Sony India. In this new role, in market performance across all categories. Speaking on his appointment, Sunil Nayyar said, “Being one of the most recognized consumer electronics brand, it is an exciting time to lead the company’s direction in India. In this time of transition, I look forward for an insight from our stakeholders and help guide in further strengthening Sony’s presence in India. I am confident, that we will continue to harness our energies to expand our footprint and offer the best in class technology to our consumers.” Sunil Nayyar held the position of Sales Head from April 2006 till April 2015 prior to moving to Sony North America as head of Retail Experience, the position which he held from May 2015 till March 2018. An accomplished industry professional, Nayyar started his stint at Sony in 1995, as part of Sony Gulf’s sales team in charge of North and East Africa, Russia, lebanon, Syria and various other GCC Countries. Kenichiro Hibi, Former Managing Director of Sony India, held the position for six years from 2012 till 2018, has now been appointed as President for Sony Brazil effective April 1, 2018. n
www.mymobileindia.com APRIl 2018 | 31 BIGNEWS
Energy Sistem forays into Indian market in partnership with Alchemie Commerce
nergy Sistem, a Spanish technology giant with over two decades Eof experience in creating personal audio devices, has launched itself in Indian market in partnership with Alchemie Commerce. Energy Sistem is present in over 40 countries globally and is a market leader in Music Tower Systems, Music Boxes and Headphone category, Speakers, Home theatres, Portable Audio Devices among other categories. In India, the company will launch its operations with over 46 products including Music Tower Systems, Music Boxes What’s Up What’s (Bluetooth), Wired and Bluetooth Headphones with retail stores in 20 cities. Speaking at the launch, Natalia Ovsyannikova, Country Manager, Alchemie Commerce Private limited is a fast growing Indian Energy Sistem commented, “It gives me great pleasure to announce start-up in the consumer electronic licensing and distribution space. the launch of Energy Sistem in India. At Energy Sistem, we aim to K Sunil, Managing Director, Alchemie Commerce commented “We create quality products to make our users’ daily lives easier and allow are excited to partner with Energy Sistem, a seasoned brand and a them to enjoy their music whenever and wherever they like. Our specialist in personal audio products in over 40 countries around the products are aimed at customers who live every moment to the world. We are confident that Energy Sistem’s powerful products will fullest.” change the dynamics of the Indian market.” n
MediaTek’s Helio P60 conferred Android Authority’s ‘Best of MWC’ Award
op android news blog, Android Authority awarded MediaTek its AI-accelerated experiences and, the latest camera and smart image T‘Best of MWC Award’ for the MediaTek Helio P60. Android processing features while extending the battery life. Authority recognizes the best products and innovative tech solutions In awarding the Helio P60, Android Authority called it “the most showcased during Mobile World Congress. notable release in a long time. Bringing dedicated machine The Helio P60 is MediaTek’s first chipset featuring MediaTek’s learninghardware to a more affordable price point and new markets NeuroPilot AI platform, delivers a 70 percent performance boost is an important step in the push toward ubiquity.” over the previous Helio P series and is built for energy efficiency. “Building on our legacy of innovative technology, the new The new MediaTek Helio P60 seamlessly powers high-performance MediaTek Helio P60 changes everything about what consumers can expect in affordably-priced smartphones. MediaTek Helio P60 chipset brings consumer flagship features like AI enhanced face recognition, scene recognition and smart photos and videos, giving everyone access to incredible the features without the premium price tag,” said T l lee, General Manager of MediaTek’s Wireless Communication business unit. Android Authority is a reputable influencer in the tech industry. Having recognition of the Helio P60 as outstanding engineering that will bring new premium devices to market is gratifying, lee added. Smartphones powered by the MediaTek Helio P60 chipset will be available globally during Q2 2018.n [email protected]
32 | APRIl 2018 MYMOBILE F bezels. mi ensures which 18:9 at rated ratio aspect an with The main highlight of the smartphone is the 5.7-inc snapper is rated at 5-megapixel, also with lED flash. primary shooter with lED flash and PDAF,corners towhile avoid thescreen f shattering) comes with a 12 expand via a memory card. RAM/64GB ROM, 4GB all the and variants ROM coming with RAM/32GB an option 3GB to further ROM, RAM/16GB 2GB technology. The smartphone comes in Snapdragonthree RAM/ROM 450 v processor clocked at 1.8GHz with 14n Xiaomi Redmi 5 Redmi Xiaomi www.mymobileindia.com The metal body Redmi 5 is powered by octa-core Qual In terms of the optics, the slim smartphone (with reinforced In termsoftheoptics,slimsmartphone(withreinforced maker Xiaomi has launched the ollowingRedmi several 5 teaserssmartphone and speculations, in Chinese h HD display -megapixel ront-facing m FinFET handset ariants: comm India. nimal cent off on Amazon Kindle e-books. a 5 per cent discount on purchase using the SBI cards and 90 per Reliance Jio Football Offer for a cashback of Rs 2,200, along with via Amazon India, Mi.com and offline stores across India. 10,999 (4GB RAM/64GB ROM). The smartphone is up for RAM/16GB ROM), Rs 8,999 (3GB RAM/32GB ROM) and Rs Rose Gold colours. fingerprint scanner, andcomes inBlack,Gold,lakeBlue,and Nougat. days and runs the company’s MIUI 9.0 basedbattery on Androwhich is claimed to come with a standby tim What’s more, the Xiaomi Redmi 5 is compatible with the the with compatible is 5 Redmi Xiaomi the What’smore, The Redmi 5 comes with a price tag of Rs 7,999 (2GB7,999 Rs of tagprice a withcomes 5Redmi The In addition, the device is accompanied by a rear-mo TheXiaomi Redmi 5 sources its power from a 3,300mA n JUST e of up to 17 id 7.1.2 unted grabs IN h APRIl 2018 |
33 First Look JUSTIN
Samsung Galaxy S9, S9+
fter recently unveiling them at the Mobile World Congress dual rear cameras with dual OIS, Super Speed Dual Pixel AF Ain Barcelona, Samsung has finally come up with its much sensor and lED flash, with the same 8-megapixel front shooter talked-about flagship devices, the Galaxy S9 and the Galaxy as the S9. S9+, in India. Both the smartphones are available in two Both the devices come with improved camera capabilities internal storage variants: 64GB and 256GB. such as Super Slow-mo with a frame rate rated at 960fps,
First Look First The Galaxy S9 comes with a 5.8-inch Infinity Quad HD+ improved low-light photography with the new Dual aperture Curved Super AMOlED display, while the elder sibling has an feature (f/1.5 f/2.4) for changed aperture, and the new AR increased 6.2-inch one. Both the smartphones are powered Emoji much like Apple’s Animoji, however, being more life- by Exynos 9810 chipsets. The Galaxy S9 is equipped with like. 4GB of RAM, while the Galaxy S9+ has 6GB of RAM. Moreover, the smartphones come with improved Bixby, Additionally, the Galaxy S9 and the Galaxy S9+ are backed by IP68 certification, fingerprint scanner, iris scanner, facial 3,000mAh and 3,500mAh batteries with fast charging, recognition, stereo speakers by AlG, and support for respectively. SmartThings app. The Galaxy S9 comes with a single The Samsung Galaxy S9 and the Galaxy S9+ come in 12-megapixel rear Midnight Black, Coral Blue and lilac Purple colour variants. snapper with Super However, the Midnight Black colour is only for the 256GB Speed Dual Pixel AF variant of the smartphones. sensor, lED flash Both the smartphones are now up for grabs via Flipkart and and OIS and an the company’s online store. While the Galaxy S9 is priced at 8-megapixel front Rs 57,900 (64GB) and Rs 65,900 (256GB), the Galaxy S9+ camera. Whereas, comes with a price tag of Rs 64,900 (64GB) and Rs 72,900 the Galaxy S9+ has (256GB). n
34 | APRIl 2018 MYMOBILE JUSTIN First Look First
Lava Z50
omestic handset brand lava recently announced the launch designed for faster processing, more memory at hand vs. non – Dof its new smartphone, lava Z50, one of the first smartphones Android Oreo (Go edition) phones, and the possibility to get to run on Android Oreo (Go edition), designed to provide a great entertainment through YouTube Go, to help users control their product experience, especially to the first time smartphone data. The camera has been enhanced to give Dual Bokeh users. experience and an lED flash for night time video calling. I must The lava Z50 features a 4.5 inch display with 2.5D Curved say it is a great opportunity for both – consumers and the Corning Gorilla Glass, powered by MediaTek processor (MT6737m) brand”. with 1.1 GHz quad-core and comes with 1GB of RAM coupled The smartphone supports 10 major Indian languages with 8GB of internal space. It sports a 5MP rear and front camera (including Hindi) and comes with free one-time screen with flash, Bokeh Mode in both the front and rear cameras. replacement. In addition, the smartphone is bundled with a Gaurav Nigam, Head – Product, lava International, said, cashback offer of Rs 2,000 from Airtel. “With lava Z50, powered by Android Oreo (Go edition), we are The device is up for grabs at retail stores in Black and Gold giving our first time smartphone users an impeccable software colour variants.n
www.mymobileindia.com APRIl 2018 | 35 36 | APRIl 2018 First Look JUST C MicromaxPro 5 Bharat 32GB ROM offers you enough storage space for your p RAM that ensures a smooth andcomes with powerfula 1.3 GHz quad-core performance.processor with 3GB DDR3 enabling one to get an immersive viewing experience lasting battery and superior features like auto face unlock. Indian market. The USP of the smartphone is its ultra-long- introduced a new device, dubbed the Bharat 5 Pro, i saving feature. you a more exciting user experience and intelligentmusic, videos, and other files. The Android (Nougat) device. It comes packed with your of screen the unlock to password a face your make a 13MP rear camera and selfie camera with lED flash. With front lED flash, yo 7,999. Rs at priced competitively wi-fi. supports device enabled 4G- the front, connectivity use it as a power bank too. On the up to three weeks / 21 days. One can than two days and has a standby time of 5,000mAh battery that claims to run for more even capture selfies at night. The smartphone sports a 5.2-inch HD IPS display display IPS HD 5.2-inch a sports smartphone The Having the Face Unlock feature, the phone allows yo The smartphone is TheBharat Pro5comes equipped with a home-grown company Micromax Informatics recently ontinuing the success of its Bharat range of smartp IN n power hones, offers hotos, u can 5MP n the The u to . It MY MOBILE JUSTIN First Look First
Swipe Elite Dual
omebred Swipe Technologies has launched a new entry- expanded up to 32GB with the help of a microSD card. Hlevel smartphone, dubbed the Swipe Elite Dual in India. The smartphone sources its power from a 3,000mAh The main highlight of the Elite Dual is the inclusion of dual battery and runs Android 7.0 Nougat. The Elite Dual houses cameras at the back, rated at 8-megapixel and 2-megapixel dual SIM card slots and comes with various connectivity with autofocus and lED flash. The front-facing snapper stands options such as 4G VolTE, Wi-Fi 802.11 b/g/n, Bluetooth at 5-megapixel featuring lED flash. v4.0, GPS, a 3.5mm audio jack, and FM Radio. Talking about the other specifications, the Elite Dual comes Furthermore, the Elite Dual is eligible for Reliance Jio’s with a 5-inch display with a screen resolution rated at 854 x Football Offer to provide users with a cashback of Rs 2,200. 480 pixels and is powered by a quad-core MediaTek processor It comes with a price tag of Rs 3,999 and is available ticking at 1.3GHz. The smartphone comes equipped with 1GB exclusively via ShopClues. The Swipe Elite Dual comes in of RAM and 8GB of inbuilt storage which can be further Black, White and Gold colour variants. n
www.mymobileindia.com MARCH 2018 | 33 JUSTIN
First Look First iVOOMi i1s Anniversary Edition
n the completion of a year in India, Chinese Ocompany iVOOMi recently launched the Anniversary Edition of its i1s smartphone in India. The smartphone, painted in Classic Black comes with facial recognition feature as its highlight. Additionally, the smartphone is compatible with the Reliance Jio Football Offer, a cashback of Rs 2,200, making it available at a price of Rs 5,499. Another highlight of the smartphone is the Infinity Edge display with an aspect ratio rated at 18:9, is 5.45-inch which is based on HD display panel. Ashwin Bhandari, CEO, iVOOMi, India, said, “iVOOMi has had an enthralling journey in the Indian smartphone market, with unbeatable ‘Value for money’ products launched throughout the year. Now that we have discovered the product/market fit and gained traction, we are set out on a path of execution. The untapped demand in the lower-tier cities is one of the key areas that the company is now focusing on.” The camera department of the 4G VolTE-enabled smartphone is another attraction which houses dual rear shooters, standing at 13-megapixel and 2-megapixel with lED flash and autofocus. The one at the front is rated at 8-megapixel for selfies and video calling. In terms of the other specs, the iVOOMi i1s is powered by a quad-core MediaTek MT6737 processor and comes with 3GB of RAM and 32GB of ROM, which is expandable up to 128GB via a memory card. It gets its fuel from a 3,000mAh battery and runs Android 7.0 Nougat with the company’s Smart ME 2,0 OS on top. Moreover, it is accompanied by a fingerprint scanner at the back. The Anniversary Edition i1s is available to buy exclusively via Flipkart. n
38 | APRIl 2018 MYMOBILE www.mymobileindia.com C at 2.36GHz, coupled with 4GB of company’sRAM. The deviceocta-core the by com powered is HiSilicon smartphone The bezels. minimal Kirin 659 processor c FullView display with an aspect ratio rated at 18:9 supports the Bokeh effect using the Additionally, smartphone the calling. video and selfies Portrait mode. while the front-facing snapper stands at 8-megapixe 16-megapixel and 2-megapixel with lED flashwhich and comprises PDAF a dual camera setup at the back, ra Mate SE in the US. Huawei Mate SE Mate Huawei Another highlight of the device is the 5.93-inch fu The USP of the Mate SE is the camera department department camera the is SE Mate the of USP The hinese company Huawei has launched a new new a smartphone in its Mate launched series, dubbed the has Huawei Huawei company hinese locked ll HD+ , with ted at l for es , comes in Grey and Gold colour variants. suchas Amazon, Best Buy, and B&H. The smartphone (around Rs 14,950) and is available to buy via onli sensor. Mate SE is accompanied by a rear-mounted fingerprint 802.11 b/g/n,Bluetoothv4.1andGPS.Inaddition,the with ultra power saving mode and runs Android 7.0 N up to 256GB with the use of a memory card. equipped with 64GB of RAM which can be further expa several connectivity options such as 4G VolTE,severalconnectivity4G asoptions suchWi-F The smartphone houses dual SIM card slots and comes The Huawei Mate SE comes with a price tag of $229.9 There is no word on its availability in India. The Mate SE sources it power from a 3,340mAh batter n ne portals JUST ougat. nded with 9 y i IN APRIl 2018 |
39 International JUSTIN
Nubia N3
TE’s subsidiary brand Nubia recently Zunveiled a new smartphone in its N series, dubbed the Nubia N3 in China. The main highlight of the smartphone is the 5.99- inch full screen display which is full HD+ in nature and comes with an aspect ratio rated International at 18:9. The display comes with a pixel density rated at 403ppi. Another highlight of the phone is the camera department which comprises dual cameras at the back, however, the dual- camera configuration still remains unknown. At the front, there is a 16-megapixel shooter with PDAF for selfies and video calling. Speaking of the other specifications, the Nubia N3 is powered by a Qualcomm Snapdragon 625 processor, coupled with 4GB of RAM. The smartphone comes equipped with 64GB of internal storage which can be further expanded up to 128GB with the help of a memory card. The device gets its fuel from a huge 5,000mAh battery with fast charging support and the company’s NeoPower 3.0 technology and runs Nubia UI based on Android 7.0 Nougat. The Nubia N3 comes with connectivity options such as 4G lTE, Wi-Fi 802.11ac, Bluetooth v4.0, GPS/GlONASS, 3.5mm headphone jack. Notably, it is accompanied by a rear-mounted fingerprint sensor. The smartphone comes in Obsidian Black, Space Gold, and Nebula Red colour options. n
40 | APRIl 2018 MYMOBILE JUSTIN
LG V30S ThinQ & V30S+ ThinQ
nveiled recently at MWC tradeshow in Barcelona, the lG FullVision display and Qualcomm Snapdragon 835 processor, UV30S ThinQ and the V30S+ ThinQ smartphones with AI coupled with 6GB of RAM. It comes equipped with 128GB of camera features have been announced in South Korea along onboard storage, expandable up to 2TB via a memory card. The with the prices. device sources power from a 3,300mAh battery with Quick The lG V30S ThinQ has its camera department as its Charge 3.0 tech and runs Android 8.0 Oreo. highlight. It comes with a dual-camera module at the back, Furthermore, the lG V30 comes with improved 32-bit Hi-Fi which includes a 16-megapixel camera senor with the f/1.6 Quad DAC audio by Bang & Olufsen, IP68 certification for water aperture and another one rated at 13-megapixel with f/1.9 and dust resistance, MIl-STD 810G certification, and UX aperture, with a 5-megapixel front camera. 6.0+. The smartphone comes with the new AI tech by lG which The lG V30S+ ThinQ shares the same specifications as the
includes Vision AI and Voice AI. Vision AI (with camera features lG V30S ThinQ, except for an increased 256GB of inbuilt International such as AI CAM, Qlens and Bright Mode) suggests users with storage. the best shooting modes (portrait, food, pet, landscape, city, The lG V30S ThinQ and the V30S+ ThinQ are priced at flower, sunrise, and sunset) on scanning a particular subject, 1048,300 won (around Rs 63,800) and 1097,800 (around and five shopping and apt setting suggestions. Rs 66,800), respectively. n Voice AI comes with improved features to perform various tasks using voice commands, with the help of Google Assistant. The lG V30S ThinQ comes with a 6-inch QHD OlED
www.mymobileindia.com APRIl 2018 | 41 JUSTIN
Honor 7C uawei’s sub-brand Honor recently unveiled a new card. Hsmartphone in the mid-segment, dubbed the Honor 7C The device gets its power from a 3,000mAh battery and International in China. The USP of the smartphone is the FullView display runs Android 8.0 Oreo with the company’s EMUI 8.0 on top. rated at 5.99-inch with an aspect ratio rated at 18:9. The The Honor 7C houses dual SIM card slots and comes with display is covered with a layer of 2.5D curved glass. various connectivity options such as 4G VolTE, Wi-Fi 802.11 Another highlight is the dual cameras at the back, rated at b/g/n, Bluetooth v4.2, GPS, GlONASS, 3.5mm audio jack, 13-megapixel and 2-megapixel with lED flash. The one at the and FM Radio. front stands at 8-megapixel, also with lED flash. In addition, the smartphone sports a rear-mounted In terms of the other specs, the Honor 7C is powered by fingerprint scanner and comes in Black, Red, Gold and Blue octa-core Qualcomm Snapdragon 450 mobile platform colour variants. clocked at 1.8GHz, and comes in two RAM/ROM variants: The Honor 7C is priced at CNY 899 (around Rs 9,240) for 3GB RAM/32GB ROM and 4GB RAM/64GB ROM, both the the 3GB RAM/32GB ROM variant, and CNY 1,299 (around options expandable up to 256GB with the help of a microSD Rs 13,400) for the 4GB RAM/64GB ROM model. n
42 | APRIl 2018 MYMOBILE JUSTIN
Oppo R15
fter featuring in the rumour mill for a while, Chinese Acompany Oppo has made the Oppo R15 smartphone official in its home country. Additionally, the company also unveiled the R15 Dream Mirror Edition alongside. Starting with the main highlight, the Oppo R15 and the R15 Dream Mirror Edition come with the arguably famous International notch with a 6.28-inch Full HD+ OlED display which the company calls Super-V display. The display comes with an aspect ratio rated at 19:9. Another attraction is the camera zone which houses dual rear cameras, rated at 16-megapixel and 5-megapixel with lED flash, Sony IMX519 sensor and EIS, while the front- facing one stands at 20-megapixel. The smartphone comes with AI Intelligent Scene Recognition feature and AI portraits with built-in AI chip. The Oppo R15 is powered by octa-core MediaTek Helio P20 processor with ARM Mali-G72 MP3 GPU, coupled with 6GB of RAM. The device comes equipped with 128GB of inbuilt storage, expandable up to 256GB via a memory card. The smartphone is backed by a 3,450mAh battery with VOOC Flash Charging tech and runs Android 8.1 Oreo with ColorOS 3.2 on top. Additionally, the OPPO R15 is accompanied by a fingerprint scanner situated at the back. Coming to the Oppo R15 Dream Mirror Edition, while the smartphone shares most of the specs with the Oppo R15, there are three differences: the Qualcomm Snapdragon 660 14nm processor, the rear camera configuration (16- megapixel and 20-megapixel with lED flash, Sony IMX519 sensor and EIS) and a smaller 3,400mAh battery. In addition, a Ceramic Edition of the Oppo R15 has also been announced. The Oppo R15 Ceramic Edition is priced at CNY 3,499 (Rs 35,750). The Oppo R15 comes in Snow White, Hot Red and Star Purple colour options and is priced at CNY 2,999 (around Rs 30, 650). The Oppo R15 Dream Mirror Edition, on the other hand, comes with a price tag of CNY 3,299 (around Rs 33,700). n [email protected]
www.mymobileindia.com APRIl 2018 | 43 LEAD STORY Limelight
Your Face Will Be The New Gateway! apple set the ball rolling with iphone X and now one billion smartphones with facial recognition feature are expected to be shipped in 2020
acial recognition solutions are smartphones will feature some form of face example and integrated fingerprint expected to come to a wide unlock solution in 2020. sensors into their own devices. And they range of handsets in 2018 And this will be largely due to trend set did so to such an extent that fingerprint- F following Apple’s FaceID and by Apple. Counterpoint points out that when based security is now considered standard Samsung Galaxy Note 8’s Face & Iris Apple announced Touch ID in 2013, it set a feature on even budget-smartphones. “As unlock technology. Counterpoint Research trend in consumer mobility as smartphone a result, we estimate more than a billion estimates that more than one billion OEMs around the world followed Apple’s smartphones will be shipped in 2018
44 | APRIl 2018 MYMOBILE www.mymobileindia.com “In future, mobile devices will combine biometric sensors for the face, iris, voice and fingerprints. contrary, other players like Samsung rely on sporting the multiple sensors in its mapiPhone of the X.user’s On facethe that is achieved by sensors in smartphones.” and thegradualeliminationoffingerprint the de-facto standard for unlocking could leadtofacialrecognitionbecoming phones similartechnology during 2018, which that, “inevitably, Apple’s rivals will adopt by Apple in iPhone X. Counterpoint says too which was introduced for the firsttrend time will be seen in face recognition feature Apple’s Face ID generates a 3D depth The research body believes that similar Smartphone Facial Recognition Feature Penetration of will be layered on top biometric technology biometric technology the most convenient and least intrusive competing against fingerprint sensors.” of each other with application basis” being selected on being selected on an application by an application by each other, each 2017 5% Rather than Rather than Smartphone Shipments Forecast 23% 0821 2020 2019 2018 product. theirpositioning priceof the on based 2D and 3D facial recognition technology opt for facial recognition choosingCounterpoint believes that more betweenOEMs will on just 2D facial recognition.scanner. GoingOnePlus, forward,on the other2D facialhand, recognition relies coupled with an iris technologies” race to democratize new to stay ahead of the chipset manufacturers, between OEMs and new era of partnerships ever. It will likely open a more relevant than “Sensor fusion will be codn t Counterpoint’s to According 40% LEAD Counterpoint Research Senior Analyst, Senior Analyst, –PavelNaiya,
STORY 64%
APRIl 2018 |
45 Limelight 46 | APRIl 2018 Limelight LEAD like AugmentedlikeReality, VirtualReality sensors willassistemergingtechnologies in 2020. Data collected from multiple facial3D recognition, will use 3D technologywith smartphones all of 60% to close estimates, our to according However, platform. Android the on native being flagship feature due to tier2D facialprice bandsrecognition will be offaster facial recognitionthan any technology other into lowerAnalyst, Pavel Naiya, said, “The diffusion Huawei etc. players like, Oppo, vivo, Xiaomi, OnePlus,technology adoption, new this followed for pack by the Chinese lead likely will recognition in 2020. Apple and Samsung a billion smartphones will ship with facialComponent Tracker estimates, more than Commenting on the research, Senior
STORY use cases.” their widen to Intelligence Artificial and Mr Naiya added, “Sensor fusion will will fusion “Sensor added, Naiya Mr Smartphone Facial Recognition Feature Penetration of 32% 68% 2017 Smartphone Shipments Forecast 51% 49% 0821 2020 2019 2018 lookingdirectly at a smartphone will be phone than fingerprint sensors? really a more convenient way to unlock a most consumers. But is facial recognition is generally more important with thanthe consensus being securitythat convenience to balance between security and convenience, theme when discussing biometrics is the the latest smartphones.” sensor datatoprovideuniquefeaturesin machinelearning, dataprocessing and leveraging by ecosystem component smartphone the in evolve will players technologies.We believe, new platform stay ahead of the race to democratize new manufacturers (asplatformproviders),to chipset and providers) data (as OEMs open a new era of partnerships between bemore relevant than ever. It will likely “There are certainly situations where Security versus Convenience: 47% 53% 58% 42% MY A recurring MOBILE phone,” added Richardson. purchasing an expensive item using their much higher level of security,wait longer,such as say when 2-3 seconds, such incases, consumersreturn may befor happy to a necessarilynotspeedis essence. of In where and payments, mobile as such applications that require higher security, underall situations, it is well-suited for mostconvenient way to unlock a phone or bag. Although Face ID may not be the is being removed from the user’s pocket device and could even be unlocked as it the atdirectly look to user therequire not does it as quicker and convenient more be well may sensorfingerprint a Counterpoint Research. “In such cases, PeterRichardson, Research Director at commented street”, crowded a along inconvenient, such as when walking briskly www.mymobileindia.com necessarily of essence” and where speed is not such as mobile payments, require higher security, for applications that situations, itiswell-suited unlock a phone under all convenient way to may not be the most “Although Face ID Counterpoint Research Research Director at Research Directorat –PeterRichardson,
detection’,companies such asFaceTec based algorithms and network- video-basedneural convolutional as such ‘liveness phones”. alternative to Face real a ID,become could atand recognition least for unlocking ofthe traditional drawbacks of2D face technologies are able to overcome many the latest software-only facial recognition withever faster processors, means that coupled algorithms learning machine AI-based of use “The said, Shah Neil potential, Counterpoint Research Director, premium flagship models. the but all in solutions these deploy and recognition generated by Apple’s iPhone X that can capitalise on the interest software-based facial recognition systems in facial being. This will create an opportunity for time the for least at phones,high-end will limit hardware-based 3D sensing to sensing technology. However, cost issues sophisticatedaccuraterequireand3D which applications other and reality augmented including authentication, muchwiderapplicationhavea beyond authentication: fingerprint sensor is far from dead. screens, larger Counterpoint Research believes that the accommodate to during the past few months, predominantly trend towards contactless authentication He added further “Using technologies technology the on Commenting software-based versus Hardware undeniable an been has there While Clearly Face ID will will ID Face Clearly the phone’s owner.” facial recognition with photos or video of impossible for a third-party virtually is to it spoof that their claim Sensory and Chinese handset brands.” way into mid-range products from leading we expect 2D face recognition will findfurther, its “In addition to flagship products, more of a fashion statement.” Shah adds facerecognition technology willitbe – the deliver to case every in necessary be Apple’s ‘notch’design,thoughthiswon’t capability. by inspired be also will Some flagship handsets with facial recognition leading handset manufacturers to launch basis. selected onanapplicationby most convenient and least intrusive being be layered on top of each other with the each other, each biometric technologyfingerprints. and will voice iris, Rather face, the than for sensors competing against combinemobiledevicesbiometricwill In future, Counterpoint Research expects Combination of biometric technologies: biometric of Combination Neil Shah adds, “In 2018 we expect all LEAD [email protected]
STORY n APRIl 2018 |
47 Limelight LEAD FEATURE The Face-Readers top smartphones with face unlock feature By Nijhum Rudra
Face Off Face technology is sprouting at a very quick pace and so is the smartphone. With this increasing pace, top-notch security feature for smartphone has also turned out to be a major concern among the users. the device has become an important part of human lives and they are now looking for the best security feature to protect it from data breach and cyberattacks. apart from fingerprint sensor, face unlock has gained a huge traction among the people in the past couple of months. most importantly, the feature is available across price range. let’s check out some of the smartphones furnished with this latest security feature.
iPhone X
his is the first device to bring this feature and is considered to be the best if users Tintent to use face unlock as their important security. It has a unique technology by which the depth camera systems and whole bunch of sensors craft a 3D model of the user’s face that is made up of 30,000 invisible dots. The first OlED screen that rises to the standards of iPhone, with accurate, stunning colours, true blacks, high brightness and a 1,000,000 to 1 contrast ratio. It create beautiful selfies with sharp foregrounds and artfully blurred backgrounds. Also, the new feature in Portrait mode, Portrait lighting produces impressive studio-quality lighting effects. n
MYMOBILE LEADFEATURE
Samsung Galaxy Note 8
nown for its unique Irish scanner, to OnePlus 5t, iPhone X and lG V30. For supports 2x optical zoom so you get sharp KSamsung is now following the current security, Irish scanner serves the best in photos or videos even from a distance, and trend of shipping smartphones with face Samsung Note 8 and S8. The Galaxy both cameras have optical image unlock features as well. While Irish scanner Note8’s dual camera has a wide-angle stabilisation so you get steady shots even is still in a more advanced stage than face camera that comes with the great low-light when zoomed in. n
unlock feature in Samsung smartphones. capabilities that you’ve come to expect Off Face The latter is still not fast when compared from Galaxy phones. The dual camera
OnePlus 5T
he new 18:9 display smartphone is said Thave the fastest face unlock in the world more than iPhone X and was proved in various tests. The device is the new variant of the flagship OnePlus 5. It utilizes the selfie cameras for the facial recognition feature coupled with its own algorithms. The phone is optimized for low-light and portrait photography and has highly rated 16 + 20 MP cameras help you capture crystal-clear shots. The phone is now priced at Rs 32,999. The full Optic AMOlED 18:9 display combines with a resilient all-aluminum body for a truly immersive flagship experience.n
www.mymobileindia.com APRIl 2018 | 49 LEAD FEATURE
LG V30
he current flagship of the lG is Tfurnished with lots of cutting- edge features. For enhanced security, the product is fueled by fingerprint sensor, voice unlock and the latest Face Off Face facial recognition. According to users, the facial unlock feature of this device is quite secured. Similar to DSlR cameras, the lG V30’s standard camera features a wide f/1.6 aperture and a glass lens, resulting in impressive low-light performance and improved color clarity. Now, users can take studio quality videos and set the right tone using professional color grading options.n
Honor View 10
hen it comes to facial unlock, WHonor View 10 is following the equal speed rate of OnePlus 5T and iPhone X. It also utilizes the front camera for the facial recognition feature. The product is also furnished with an integrated NPU that allows for machine learning that makes the entire scanning process much secure and fast. The Huawei Kirin 970 chipset brings you a faster, stronger, and seamless smartphone experience. With the combination of a dual-lens rear camera and faster focusing technology, it delivers incredible image quality even when users are shooting from afar. It has 20MP monochrome camera, 16MP RGB camera coupled with F/1.8 aperture. n
104 | JANUARY 2018 MYMOBILE LEADFEATURE
Vivo V7+
ivo has launched this flagship back Vin September 2017 and is one of the few handsets to sport this new face unlock feature at just Rs 22,000. To apply the same, users just need to visit settings and click on the “Fingerprint, Face and Password” menu. Users must note that Vivo V7+ shares the similar technology like OnePlus 5T and therefore, the face unlock sensor also works smoothly like OnePlus. The powerful 24MP camera, combined with Vivo’s exclusive Face Beauty algorithm, offers crystal-clear photos and natural facial enhancement. Portrait Mode allows you to take selfies with a beautiful blurred background. n
OPPO F5 he selfie sensor of Oppo F5 utilizes AI technology hatt is used for both Tfacial unlock and “beauty shots.” OPPO F5 takes camera phones to the next generation. This super friendly flagship function is a fast, convenient and accurate alternative to unlocking the phone with your fingerprint. In addition, some other ultimate functions can also be enjoyed: Give it a friendly tap, a firm shake, a gentle swipe or a handy pinch and watch the functions come to life in the simplest and most beautiful ways. The OPPO F5 houses 4GB RAM and Octa-core CPU for all your smartphone operations, from speedy surfing to continuous chats and eager gaming. The energy-saving microprocessor lets you turn up the heat on your smartphone experience, while keeping the device cool. n
www.mymobileindia.com APRIl 2018 | 51 MARKET INSIGHT
The Rise of Refurbished
Trendz Phone Market refurb smartphones now account for 10% of smartphone market even as this category became the fastest growing smartphone segment in 2017
ccording to the latest the global new smartphone market that owned smartphones that are collected, research from Counterpoint’s grew a scant 3% last year, thus being rejuvenated or repaired to be sold again Refurbished Smartphone outpaced by refurbished “second life” in the market. Only 25% of all pre-owned A tracker, the global market for smartphones. phones are sold back into the market. Of refurbished smartphones grew 13% y/y in Refurbished smartphones are pre- these, only some are refurbished. The 2017, reaching close to 140 million result is that there are many grades units. This was in contrast with of refurbished devices that attract different price points depending on available quantity and demand for a specific model or variant (color, memory storage, etc.). Commenting on this important trend, Research Director, Tom Kang, highlighted, “With 13% growth, refurbished smartphones are now close to 10% of the total global smartphone market. The low growth of the new smartphone market in 2017 can be partially attributed to the growth of the refurb market. The slowdown in innovation has made two-year-old flagship smartphones comparable in design and features with the most recent mid-range phones. Therefore, the mid low-end market for new smartphones is being cannibalized by refurbished high-end phones, mostly Apple iPhones and, to a lesser extent, Samsung Galaxy smartphones.” Apple and Samsung’s dominance is more obvious in the refurb market than in the new smartphone market. The two brands combined hold close to three-fourths of the refurbished smartphone market, with Apple
52 | APRIl 2018 MYMOBILE www.mymobileindia.com three-fourths of market, therefurbished smartphone of therefurb market” attributed to the growth in 2017 can be partially market smartphone new The low growth of the market. smartphone of the total global are now close to 10% refurbished smartphones “With 13% growth, “Apple and Samsung’s dominance is more obvious in the refurb market than in the new smartphone market. The two brands The two market. combined holdcloseto with Apple leading by a significant margin” Research Director, Counterpoint –Tom Kang,
cost of the latest flagship smartphones – This helps consumers to manage the high at variouspointsduringtheirownership. can be given a guaranteed buy-back valuevalues of devices, which meansuses dataconsumers analysis to predict future resaleadding full life-cycle services. majorThe distributorsindustry (e.g. Brightstar) Vodafoneetc.),(e.g.Apple)OEMswhoand are majoroperatorsthefrom(e.g. Verizon, initiatives seeing been have All India. refurbsfor include Africa,Asia andSE Europe. While the fastest growing markets thehighest volume include the US and will slow further in 2018.” play we think the market for new devices refurb market. With refurb smartphones in the butemergingmarket, other any or smartphone market in 2017 was not surprise tomanythatthefastestgrowing India Director, Peter Richardson, notes, “It’s a smartphone market. than 80% of the revenue inas the two thesmartphone giants control refurbished more of revenue, the dominance grows further, leading by a signi Mr Richardson adds, “Regions seeing Mr Richardsonadds,“Regionsseeing Commenting on the findings, Research ficant margin. In terms MARKET stakeholders to maximize the life-timemaximizethestakeholders to isa burgeoning market allowing various phone.” partiallyto offsettheircostnextofthe or at least to obtain a useful contribution 35% year-on-year growth rate. whileexperiencingyearmillionunitsa smartphoneestimated70market isat trend to continue gathering pace. in many markets. Overall, we expect this currentkeys-inconsumerto sentiment as ‘green’. While this is indeed true soitmany players alsoposition refurb devices maximizing the use of valuable resources, alsopositiveis perspectivefromthe of deviceexceeds thatnew ofadevice. It the industry, the profit margin on a used in many For device.mobile a of value device” exceeds thatof anew margin on a used device in the industry, the profit mobile device. For many the life-time value of a stakeholders to maximize market allowing various isaburgeoning“This MrRichardson goes onto say, “This As per reports, Indian refurbished refurbished Indian reports, per As –PeterRichardson, Research Director, [email protected]
INSIGHT Counterpoint n
APRIl 2018 |
53 Trendz CHIEF SPEAK
“One in every four Indian is now accessing internet via UC Browser on their mobile Exclusive devices”
alibaba group owned uC browser has crossed over 130 monthly active users in india and has introduced the 12th version of its platform that enables half data consumption than its counterparts. Shallia Li, Head of UC Browser (International Business Department) at Alibaba Mobile Business Group, was in india to introduce this latest version of uC browser and Haider Ali Khan got into a chit chat with her on the plans and how things will shape up for uC browser in india. excerpts:
Now that UC Browser has hit 130 Million third party mobile internet browser in the Further, UC Browser enables local MAUs in India. Are you satisfied with it and country and has emerged as one of the top content such that users can enjoy quick what are the catalysts of this paradigm shift free apps on Play Store. and easy access to updates on popular in UC Browser? UC Browser has crossed With the objective of helping sporting events like Cricket, entertainment 130 Million Monthly Active Users (MAUs) mobile internet novices transition related content from Bollywood or even in India. At a total of 450 million mobile to internet savvy “netizens” and PNR status for Indian railways. Offering internet users, 1 in every 4 Indian is now thereby, increasing the mobile internet the netizens the ability to customize the accessing internet via UC Browser on their penetration in the country, UC Browser UI, browsing in incognito mode along mobile devices. has developed and integrated specific with the speed mode, effective download As more users switch to a smart phone localized features. For instance, there manager, the unique features and unique from a feature phone and start accessing are regions in India where internet Add-on Platform by UC Browser enables the Internet for the first time using a connectivity is low. In such regions, UC the user to consume information from the mobile, it becomes important for them Browser’s data compression technology World Wide Web while on the move. to have access to a platform that is not becomes a great help. Here, websites only user friendly but also guides them to which would otherwise take a lot of time UC Browser has come up with the 12.0 meaningful content. to load, open quickly. This in turn also version of the Browser. What are the changes UCWeb is successfully catering to this increases the download speed. For people have you incorporated in it with respect to and other segments of mobile internet who commute daily and wish to enjoy India? As a content aggregation platform users in the country with their one of a kind internet content on the move without powered by big data, UC Browser 12.0 mobile browser, UC Browser. Ever since exhausting their data plan, the browser gives users a refreshing experience with its its launch, UC Browser has captured the allows download of videos and news new features. Video watching is more joyful largest market share to become the leading articles for offline viewing. & saves data, making it a friendly option for
54 | APRIl 2018 MYMOBILE CHIEF SPEAK
budget phones. Adding the Smart Weather there is an abundance of information and Smart Zodiac Signs feature, browsing available online. “UC Browser users is now more personalized. The Browser is We see a lot of potential getting smarter and the content richer. and possibilities in the will now save over 50% internet UC Browser users will now save over country. Our vision is to data while watching videos, which can 50% internet data while watching videos, be the gateway to the which can play without buffering. There world of Internet for play without buffering. There is automatic is automatic switch definition and a video millions of people switch definition and a video preview preview feature as well. The new version who are accessing feature as well. The new version guarantees guarantees better viewing experience internet for the first
for lower-end phones. It optimizes video time on their mobile better viewing experience for lower-end Exclusive loading and downloading of top sites and phones. With over phones. It optimizes video loading and pre-loading of video information flow. 50% market share There is optimization of thread count and in India, we envision downloading of top sites and pre- increase in specified cruising speed from UCWeb to be as big as loading of video information 100% to 200%. Google and Facebook and flow” bring the mobile internet to an era Currently, UC Browser has a market share of of “GUF”: Google UCWeb and Facebook. over 43% as per StatCounter and is the sixth- to browsing and struggle to find the right most downloaded app in India. The future What are the advantages and disadvantages content. is bright for you. Isn’t it? Will you be able to for UC Browser over most popular social We believe that as more and more challenge the might of Facebook and Google platforms available as well as browsers? content is generated and consumed online in India? UCWeb is leading the change in the As millions of users switch from a feature the consumption time will become more Mobile Internet landscape in India - bringing phone to a smart-phone and start accessing fragmented. The content should be more dual advantage to the UC Customer: faster the Internet for the first time using a mobile, local and relevant to each individual user. browsing and customized content. UCWeb the content consumption demand of these And UC Browser is ahead of the curve when is committed to India and our focus will users also goes up. It becomes important it comes to customised, rich content. continue to be of a content distribution for them to have access to a platform that is All our efforts are directed to increase platform and a content aggregator. We will not only user friendly but also guides them the user base. We believe that our user base work to offer content providers a platform to meaningful content. This becomes all will increase in conjunction with the content connect with users while users will be able the more pertinent to first-time mobile that we can offer. Our faster browsing to receive their favourite content when internet users who are complete novices capabilities and the value proposition there in is quite well known. We now want to grow with the consumers. As they see the value that internet can add to the lives they will graduate from being users to practitioners thereby moving some of the essential activities to mobile phone. The MAU’s will grow in future on the strength of progress that we make in providing the right kind of content to our users
UC Browser has an idea of “Content for everyone, Every Content for One”. What does it mean for the consumers and contributors? Content for everyone” essentially means making the content accessible for all the users including mobile-first users, in all
www.mymobileindia.com APRIl 2018 | 55 CHIEF SPEAK
kind of data network conditions. UCWeb Content consumption on UC Browser products in Russia and South East Asia. has always been dedicated in making has been on a steady rise. The browser has content easily accessible for users, even witnessed 50% growth in page views on How India is different from other emerging when they are in the limited bandwidth UC Browser’ news feed from 2nd Quarter markets and what opportunities do you see area. As the users demand is evolving, to 4th Quarter in 2017 in both India and here? UCWeb in every market is guided by we are also upgrading our technology. Our Indonesia markets. Keeping this in mind, its mission to connect people. As a leader data compression technology is providing UC Browser has upgraded from a traditional in the mobile internet sphere we work as “No buffering” video watching experience tool-plus product to a content distribution a gateway to content through the mobile in this new version of UC Browser 12.0. platform powered by big data technology. internet through which people access Exclusive Not just that, the new version will save over It provides Indian users with numerous information, opportunities which make a 50% of your internet data compared with content of diverse genre in the form of meaningful difference to their lives. our last version. photo, text and video. UC Browser’s ‘ We will continue to address the key We believe that, as more and more By leveraging the Big Data Technology challenge faced by users and partners i.e. content are generated and consumed we are able to serve as a platform for our content discovery and navigation for users online, the consumption time will become users by providing them customised and and content distribution by publishers & more fragmented. The content should be partners. more local and relevant to each individual “Our data India in the upcoming years will easily user. That’s what we mean when we say compression technology surpass the mark of 500 million mobile “every content for one”. Every content internet users. With numbers like that, consumed by consumer should be is providing “No buffering” undoubtedly, India will be the leading highly relevant and personalized to video watching experience in power to drive the growth of the you as per your individual taste and this new version of UC Browser world’s mobile internet economy. preference. 12.0. Not just that, the new Now, we need to prepare ourselves to serve India in a more efficient What are the pain points of a person version will save over 50% of and optimum way. The answer lies in consuming data online when it’s easily your internet data compared “Glocalization” through which we shall and abundantly available at much lesser with our last serve, communicate and cooperate with cost now? We know that India has a huge version” the local communities and enterprises who appetite for content, and people like share the same value with us and welcome to consume different kinds of content them to be a part of this changing face of available online. Smartphone penetration personalised information. In other words, mobile internet. is expected to reach 520 million by 2020 we connect the right content with the right There is immense opportunity in India, look (Ernst & Young), and 45% of all content user. That is also how we see our evolving at the sheer difference between the size of consumed expected to be on the small role in the Indian Mobile Internet sector: population and the number of people who screen at that time. To Serve as a content distribution platform have access to internet. By a conservative Content providers are facing difficulties for our users. estimate that in itself is a 700 million to distribute content of diverse formats people, who are waiting to explore the at the same time. Consumers are lost UC Browser has made significant inroads wonderful world of internet in the ocean of content, as there are so into South Asian countries but, it stands no- The challenge is the device ecosystem; many choices from different portals, or where in Europe and US market. Why is it while the number of smartphone is growing application. so? How will you approach those markets? in India almost every study says that feature UC Browser is a gateway to internet We are doing very well globally with 430 phone sales will continue to match with the for many users in the country. It has been Million MAU’s and counting. India is one sale of smartphones in India. helping millions of users to get connected of the largest markets for us and currently Since feature phone outsell smartphones, with the world. Content consumption is drives our growth in the Asian continent. it becomes difficult for a user to discover on the rise, user behavior are changing, to UC Browser is the leading mobile browser local application and content. Hence stems better serve our users, we now position us in India and Indonesia. We are the leader the need to create a bridge, which we are as a content distributor instead of just a in Asia and one of top 3 in the world. We trying to do with our new positioning. n browsing tool. are also witnessing great traction for our [email protected]
56 | APRIl 2018 MYMOBILE CONSUMER INSIGHT The Forgetful Indians indians have earned the not so forgetful distinction of being amongst the most forgetful!
ndia has earned the distinction of being forgetful cities, as well as the days of the Ithe ‘Most Forgetful Country in APAC’ week and times of the year Uber riders tend recognizes Uber’s most forgetful riders and according to the second edition of Uber to report items as lost. may even remind them to do a ‘possession Offbeat lost and Found Index released recently. “We are excited to launch the second pat down’ before leaving the car on their The Uber lost & Found Index is a snapshot edition of the lost & Found Index. With next ride,” said Sanjay Gupta, Head of of frequently forgotten items, the most India emerging as the most forgetful Marketing, Uber India & SA. country in APAC and Bangalore continuing The Not So Forgetful Distinction Below is the snapshot to be the most forgetful city, our goal is to of insights from Uber sustain our efforts in educating riders about • India, Australia and the Philippines top Lost & Found India the in-app options available to them, in the list of ‘most forgetful countries’ in case they lose something in an Uber. As we APAC Index: approach mercury retrograde, the time of • Bengaluru emerges as the most forgetful 10 Most Frequently Forgotten the year generally believed to spur bouts of city second time in a row in India Items in Ubers – India forgetfulness, this fun and insightful index • Phones and bags top the list of most forgotten items in India, but wedding 1. Phone 2. Bag 5. Kolkata gifts, gold jewellery, child’s tent house 3. Wallet 6. Chennai and cat harness have also been reported 4. Keys/key cards/lock 7. Pune lost 5. Clothing 8. Jaipur • Saturdays and Sundays were the most 6. ID/license/Passport 9. Chandigarh common days to report lost items 7. Eyewear 10. Ahmedabad 8. Bottle Over the past year, phones, bags and Most Common Days of the 9. Umbrella keys top the list of items left behind the Week to Report Items as Lost 10. Jewellery most in Ubers in India, together with ID 1. Saturday cards, eyewear and an umbrella rounding Most Unique Items Forgotten 2. Sunday up the top ten. But riders aren’t just leaving 3. Monday in Ubers in India the usuals-- everything from wedding gifts 4. Friday 1. Cricket batting pads to gold jewellery, to lCD TV and child’s tent 2. Gold Bracelet Most popular times of day to house have been reported as lost. n 3. Photo Frame of lose items [email protected] rider’s grandmother 1. People are most likely to forget 4. lCD TV an item between 1:00-4:00PM 5. Child Tricycle 2. Riders also tend to lose their 6. Child’s tent house items during wee hours of the 7. Golda chingri (fish) day 5:00-6:00AM 8. Mosquito net 3. While the fewest lost items 9. Poker set reported at 10:00 AM and 5:00 10. Cat harness PM
Most forgetful days in 2017 Most Forgetful cities in India 1. September 16, 2017 1. Bangalore 2. December 31, 2017 2. New Delhi 3. June 27, 2017 3. Mumbai 4. July 18, 2017 4. Hyderabad 5. November 25, 2017
www.mymobileindia.com APRIl 2018 | 49 CONSUMER INSIGHT Smartphone and the Age Paradox Offbeat youths may be more hooked but it is older generation that is more dependent on smartphones, says a study!
ndia’s youth are less reliant on their their smartphone but the surprise finding is connection smartphone devices offer is of smartphones than older generations, that the largest majority of the smartphone major appeal with very few seeing them as reveals a study by YouGov, a leading dependents happens to be the ones aged a distraction. While larger proportions of I international data and analytics between 60 and 65! the younger generation, particularly 15-20 group! The finding may come as a The YouGov survey conducted among year olds (27%), do see their smartphone surprise to many as we always associate over 1,000 citizens in India, shows that as a distraction. smartphone more with the Gen X, Gen Y 79% of respondents aged 60-65 need Overall, just over half of Indians and iGeneration. But read a bit carefully, their smartphone the most. By comparison spend four or more hours a day on their the statement makes a statement between the results indicate youth are less reliant smartphone, with a third using it for usage and dependency. with 63% of those aged between 20 and between four and six hours, and a fifth As per the research conducted by them 25 agreeing they couldn’t live without their using it for six hours or more per day. into smartphone usage in India, it has been phone device. For most, checking their smartphone is revealed that 67% of the country’s urban The study highlights, for the vast one of the first things they do when they online population couldn’t live without majority of older generations, the start the day. The results show 74% of
54 | MARCH 2018 MYMOBILE CONSUMER INSIGHT
that end 47% also have ecommerce apps Most popular smartphone activities in India installed. However, two thirds of the sample Which of the following activities, if any, do you regularly use also like to use their phone while out your smartphone for? (%) shopping. Most (60%) use it to compare prices, while 58% like to take a picture of the product and 55% use it to search for more information.
Commenting on the findings, General Offbeat Manager for YouGov in India, Deepa Bhatia said, “It’s interesting to see the
email Social internet taking listening to Shopping enthusiastic adoption of smartphones by networking surfing photos/Video music online the older generation who have become (facebook, twitter, highly dependent on them, contrary to Snapchat. etc. Source : Yougov popular belief that they are largely a respondents check their phone within 15 minutes of waking up, with 26% checking Smartphone Dependency it immediately, while nearly half check it within five or 15 minutes of opening their eyes. The trend doesn’t change at bed time, with the vast majority of respondents (80%) checking their phone within 15 minutes of going to sleep, half of them either check it immediately before they close their eyes, or five minutes before. Interestingly, just under two thirds of respondents actually check their smartphone in the middle of the night upon receiving a notification. 20% of those surveyed claim they always look at their phone at night, while 42% sometimes n 67% of the country’s urban online population can’t live without their smartphone check their phone in the dark hours. The n 79% of respondents aged 60-65 need their smartphone the most. largest proportion of night-time users is n By comparison 63% of those aged between 20 and 25 feel they can’t live without aged between 25 and 35. their phone.
The most popular smartphone activity n Just over half of Indians spend four or more hours on smartphone while a third is checking emails according to 84% using it for four to six hours of respondents, while 81% also like to n 74% of respondents check their phone within 15 minutes of waking up and 50% stay tuned on social media. In fact, the check it immediately before going to sleep. research highlights social media and n And yes, just under two thirds actually check their smartphone in the middle of the messaging apps are the most installed night upon receiving a notification! apps on smartphones in the country, the most popular of which is WhatsApp used WhatsApp, with 67% of respondents saying youth product. The study highlights the by 94% of respondents, and over 90% of they use the messaging phenomenon four importance for marketers to be all-inclusive respondents in all age groups. YouTube or more times a day. Meanwhile 45% use when considering mobile marketing is the second most popular app, used Facebook and a third use YouTube just as channels across different age groups to by 89% of the sample and Facebook is much. cater to an increasing demographic enticed used by 85%. 71% also use Facebook A significant proportion (69%) of by a constantly connected and mobile Messenger. respondents also choose to use their world.” n The majority spend most of their time on smartphone device to shop online, to [email protected]
www.mymobileindia.com APRIl 2018 | 59 APP ECONOMY Indians Love Down- loading Marketing Apps!
but retaining their infatuation remains a key challenge, reveals appsFlyer’s first ever ‘State of App Marketing in India’ report
ppsFlyer first ever ‘State of at USD5.50 over a 90-day period, when Marketing Analytics (MAMA) recently App Marketing in India’ report taking into account all app categories,” revealed that the country’s booming app has revealed that Indian points out Sanjay Trisal, India Country economy has now surpassed the US in A consumers have a relatively Manager at AppsFlyer. terms of marketing-driven app install high in-app buying rate compared to the “Consumers of shopping apps in numbers to become the top country global average, especially in shopping particular tend to buy fast, with about globally. apps. This has significant marketing one in every two users who make in-app The flip side is that despite the healthy impact as according to IDC, India is now purchases doing so within the first day after growth rate of app installs, marketers Consumer Insight Consumer the world’s fastest growing mobile market, downloading a shopping app. Further, in are facing challenges in user retention. faster than even China, with the country the travel category, nearly all users who AppsFlyer’s data shows that 30 days after now accounting for 10 percent of global download a travel app end up making at installing an app, only a handful of users smartphone shipments. least one purchase or booking within two in India remain active in that app. Three “India is a mobile-first country that is weeks of installing the app,” he adds. months in, across an entire week, the rate very app-centric, with the average Indian The report, which was launched is just over 5 percent. app user making in-app purchases valued at AppsFlyer’s Mobile Attribution and Talking at the MAMA Conference
60 | APRIl 2018 MYMOBILE APP ECONOMY
• An emerging market like India, ranks “India is a booming app economy, sixth globally in terms of number of and has just surpassed the US minutes spent on apps per day to become the No 1 country in • There was a triple-fold increase in the the world in the number of non- average number of installs per app organic installs” when comparing January 2017 to January 2018 • The share of non-organic installs in the app install pie grew 30 percent year- over-year in 2017. On the other hand, January, 2017. Although this figure still organic app discovery dropped nearly stands lower than the global average due to 10 percent low payout, the scale and desire to match • India suffers from a high uninstall rate advertiser expectations will see more “Consumers of shopping due to limited storage space in the fraudsters increasing activity in the region Android dominated market. Close to apps in particular tend to and polluting data that is key for marketers one third (32 percent) of installed apps to make informed decisions. buy fast, with about one are deleted within 30 days. Retention Growing Popularity of Chinese Apps: is also a challenge with only about 5% in every two users who The report says that India is increasingly of users active 30 days after installing attractive to non-Indian apps, especially an app. Insight Consumer make in-app purchases Chinese ones. More Chinese apps are Rising App Install Fraud: App install fraud doing so within the first now in the top 200 compared to Indian is on the rise in India, up 85 percent since apps. The share of non-Indian apps in the day after downloading a categories of shopping and travel grew by shopping app” 84 percent and 45 percent respectively. In contrast, the share of Indian-based apps – Sanjay Trisal, has risen year on year in the entertainment India Country Manager, category. “AppsFlyer is dedicated to helping the AppsFlyer marketing industry in India and Asia grow to its fullest potential, and the MAMA about the challenge of becoming more event series is a passion project of ours sophisticated in data-driven approaches that represents one of many steps we’re to mobile marketing, Hitesh Malhotra, “Mobile is the vehicle taking to create more awareness around CMO, Nykaa said, “Many people still look the ways marketers are winning in today’s at elementary science like cost per install that drives the app economy,” said Oren Kaniel, CEO and or number of impressions per install so I increasingly dynamic Co-founder, AppsFlyer. ask them to look beyond that because your “Mobile is the vehicle that drives the cost will always vary between 50 cents to customer journey, and increasingly dynamic customer journey, $2 per install but the real science is how data is the fuel powering and data is the fuel powering the business long they will stick around and what are decisions that capitalize on the moments the kind of purchases will be made by the the business decisions that matter. The MAMA experience is a customer on a monthly, three month or six that capitalize on the great chance to promote local learning, month basis.” participate in high-level networking, and moments that matter” get inspired so that we create an ecosystem Key Findings with better mobile measurement, –Oren Kaniel, The report, which looked at three broad marketing ROI and business success - categories of shopping, travel and CEO and Co-founder, which is ultimately the aim of AppsFlyer entertainment apps, also revealed other AppsFlyer as well,” adds Mr Kaniel. n key findings: [email protected]
www.mymobileindia.com APRIl 2018 | 61 INNOVATION Philips Lighting Demonstrates LiFi Technology Becomes the first major lighting company to LiFi-enable regular office Feature luminaires
hilips lighting, a global Innovation Officer, Philips lighting. lighting’s office luminaires enabled leader in lighting, is now “While radio frequencies are becoming with liFi technology provide broadband offering light Fidelity (liFi), congested, the visible light spectrum is an connection with a speed of 30 Mb per P a technology in which high untapped resource with a large bandwidth second (Mb/s) without compromising quality lED lighting provides a broadband suitable for the stable simultaneous lighting quality. With 30Mb/s a user can Internet connection through light waves. connection of a vast array of Internet of stream simultaneously several HD quality As the lighting company for the Internet of Things devices. Being a lighting company, videos while having video calls. Things, Philips lighting has become the we ensure that our customers benefit from Icade, the French real estate investment first global lighting company to offer liFi- the finest quality energy efficient light company, is piloting the ground-breaking enabled luminaires from its existing office along with state-of-the-art connectivity,” technology in its smart office in la lighting portfolio. she added. Defense, Paris. “liFi has the potential “liFi has enormous potential for Broadband Internet connection and to be a real game changer in offices. As today’s digital age and as the world’s quality illumination at the same time: liFi is the leader in our market we wanted to leading lighting company we are proud to a two-way, high-speed wireless technology explore the possibilities of this technology pioneer new and innovative services for our similar to WiFi but uses light waves instead for existing and future clients. We plan customers,” points out Olivia Qiu, Chief of radio waves to transmit data. Philips to showcase the technology in our smart
62 | APRIl 2018 MYMOBILE INNOVATION
Li-Fi or Light Fidelity is a visible light communications system that is capable of transmitting data at high speeds over the visible light spectrum, ultraviolet and infrared radiation. The testing is on for wireless communication between devices using light to transmit data. In its present Feature state only LED lamps can be used for the transmission “LiFi has enormous of visible light. By increasing the flicker rate ofLEDs, potential for today’s data can be transmitted to specially adapted laptops and digital age and as the electronic devices via the visible spectrum, instead of via world’s leading lighting the currently used radio and microwaves. company we are proud to pioneer new and innovative services for our customers” – Olivia Qiu, Chief Innovation Officer, Philips lighting office in la Defense, so aside from stable connectivity, light quality is crucial to us,” said Emmanuelle Baboulin, Head of the equipment, such as in hospitals, or where liFi adds an extra layer of security as light Commercial Property Investment Division WiFi signals cannot reach or are weak, cannot pass through solid walls and a line- at Icade. such as underground. Other user cases of-sight to the light is needed to access the Benefits of LiFi: liFi offers benefits over include environments demanding high network. WiFi as it can be used in places where security; for example, the back office of a How does LiFi work?: Each luminaire radio frequencies may interfere with financial institution or government service. is equipped with a built-in modem that modulates the light at speeds imperceptible “LiFi has the potential to be a real game changer in to the human eye. The light is detected by a liFi USB key/dongle plugged into the offices. As the leader in our market we wanted to socket of a laptop or tablet (in the future explore the possibilities of such technology will be built into laptops this technology for existing and devices). The liFi USB dongle returns data to the luminaire through an infrared and future clients” link. With Philips liFi-enabled luminaires, – Emmanuelle Baboulin, customers get the double benefit of quality, energy-efficient lED light and a highly Head of the Commercial secure, stable and robust connection as Property Investment liFi has 10,000 times the spectrum of Division at Icade WiFi. n [email protected]
www.mymobileindia.com APRIl 2018 | 63 64 | APRIl 2018 Silver Lining MARKET T reforms. in shipments post the introduction of GST in the quantum of large projects andgrowth surge was primarily driven by Personalthe increase Computing Devices Tracker. This CY2017. special projects drove the PC state-owned marketlarge and implementation in H2 GST post demand spillover consumer of festival offers by e-trailers, GST incremental implementation. However, earlykickstart surrounding uncertainty and consumer demand due to Demonetization compared to H1 CY2016, percent 5.2 by declined owing had CY2017 to sluggish year growth, as per IDC’s latest Quarterly good year good for market PC be to out turned 2017 but growthmomentumunlikelytobesustained The India traditional PC market in H1 he overall India traditional traditional India overall he with a 11.4 percent year-on-percent 11.4 a with 9.56millionstoodatunits, 2017 CY for shipments PC
INSIGHT ResearchManager, ClientDevices, IDC in H2 2017”, says Manish Yadav, Associate inventories post festive seasonthe backdrove of seasonality growth and re-building of demand towards upbeat discretionary However, 2017. H1 spendingin phase on hesitant during the GST implementation to last year. “Consumers were somewhat of 8.5 percent in unit shipments compared the consumer category 48.0also percent recordedshipment share ain CY growth2017,The overall consumer PC market registered Segment Highlights inCY2017, where the category grew by shipmentsharepercent recorded52.0 India. The overall commercial PC market market PC commercial overall The traditional2017.TheCY market in PC India overall the in share percent 22.4 a 16.9 percent year-on-year in CY 2017. percent market share along withwhich a assistedgrowth HP of Inc. in recordingand a strong30.6 presence in enterprisevolumes in special projects such accounts,as ElCOT segment in the last two years by clinching base. The vendor also led the commercial partner growing its via penetration depth 2017 owing to its growing brand image and an 18.0 percent year-on-year growth in CY PC business with 29.2 percent share and remained dominant in the overall consumer percent year-on-year in andrecorded overallanCY growth17.4of 2017. The vendor market with 29.9 percent share in CY 2017 increased shipment and differentiated and shipment increased however2017,withcertification CY in BIS and GST by impacted got vendor position in the overall India traditional PC HP: Top 3 Company Highlights SMB and enterprise”, adds Yadav. increaseddemand across segments like with behind glitches GST-related the “Commercial spending seems to 14.1be percent in unitleaving terms year-on-year. shipment drove overall sales in Q4. over spill and projects special through percent over Q4 2016. Increase spending howeveranyear-on-year growth of35.2 decline of 14.0 percent over Q3 2.602017 million and units, i.e. quarter-on-quarter traditional PC market for Q4 2017 stood at Dell: India Q4 2017: The overall India India overall The 2017: Q4 India HP Inc. maintained its leadership its maintained Inc. HP Delltooksecondthe spot, with MY MOBILE MARKET INSIGHT
India PC by Product Category, CY 2017
4 3.7
4 3.3 3 2.4 2.4 2.5 3
millions 2 1.8 2 1.0 1 0.9
1 0.1 0.1 0 “Consumers were commercial commercial consumer consumer workstation desktop notebook desktip notebook somewhat hesitant Silver Lining Silver n cY 2016 n cY 2017 during the GST implementation phase channel programs, the vendor bounced the vendor recorded 16.7 percent market back with 7.3 percent growth year-on-year share in CY 2017 on the back of growing in H1 2017. However, in overall traditional PC market in CY 2017. online presence, innovative products and upbeat demand Dell continues to dominate the growing new efforts on providing improved after categories like gaming notebook with sales services via new channels, made the towards discretionary 26.8% Year-on-year growth. The vendor also vendor stand out from their competitors. spending on the back recorded 22.1 percent shipment share in Additionally, with the execution of state- CY 2017 in overall commercial PC business owned manifesto projects, gradually of seasonality and re- with increasing investments in channel, bringing back the confidence in enterprise building of inventories supported by both distribution and partner accounts by offering bundle services along led GTMs. Also, its growth in verticals like with new products, assisted the vendor in a post festive season BFSI and government in H2 2017 are strong growth of 40.1 percent year-on-year drove growth in H2 welcome signs of increasing customer base with a market share of 23.4 percent in the for the vendor. overall traditional commercial PC market in 2017” Lenovo: lenovo holds on to third spot, CY 2017. – Manish Yadav, gaining 2.6 percentage points year-on-year Associate Research to record a market share of 20.2 percent India PC market outlook in CY 2017 in overall India traditional PC IDC expects the overall India PC market Manager, Client market. In the overall consumer category, to decline in CY 2018 over CY 2017, on Devices, IDC India India Top 5 PC Companies, CY 2017 Unit Market Share the back of fewer special projects, sluggish enterprise demand along with low SMB n hp inc refresh demand. “On the consumer 11.7 3.6 business, opportunity is ripe for vendors n dell inc 29.9 to drive penetration and increase presence n lenovo in growing categories like gaming and 12.2 convertible. We expect e-tail channel to n acer group contribute in increasing the PC penetration with its presence growing in lower tier cities 20.2 n apple 22.4 and pricing strategies to address new PC buyers”, says Navkendar Singh, Associate n others Research Director, IDC India. n
Source : idc 2018 [email protected]
www.mymobileindia.com APRIl 2018 | 65 BURNTEST
INFINIX HOT S3 Should Be Your Hot Favourite At the Moment Below 10K
o stand out from Note, and Hot. The company position from other budget at the bottom are laying the Tested the crowd one has has recently launched its smartphone. speaker grille, micro USB port to be different, be budget smartphone from the and a primary microphone. T able to deliver all product line Hot S which is Design The front side of the phone & round performance and one Infinix Hot S3. The phone is The new Infinix Hot S3 has above the display is sporting such company whichlooks heavily loaded with attractive an attractive body design the 20 megapixel selfie closer of doing thatis the Hong features and we will be to begin with. The body is camera, a metallic grille and a Kong-based smartphone throwing light at what exactly made of plastic which is dual lED flash. The rear side company named as Infinix. the new Infinix S3 has to offer making the device light to is mounting the fingerprint Currently,Infinix promotes which is making it to be able carry around and use easily sensor which is fast in three product lines like Zero, to stand and hold different and conveniently and at the responding to the touch, and Tried Tried same time more reluctant to the rear camera alongside the any physical damage. The top lED flash. The power button of the device is sporting the and the volume rockers are 3.5mm headphone jack while at the right side of the phone while the SIM tray is lying at the right side of the phone. The SIM tray is capable of carrying two SIM cards plus a microSD card which is the bonus one receives in the new Infinix Hot S3.
Display Infinix Hot S3 is sporting a HD+ display size of 5.65 inch with an amazing aspect ratio of 18:9 which is making the device to have tall and narrow look. The viewing angles are good and the display has a vivid output and it has light reflection ability to allow you to view your screen under sunlight. The screen is providing a complete satisfaction in terms of offering HD display and not just the size of the display is so compact which fits the palm accurately and helps you to even edit any document as it is offering a decent display size. The screen protection is
66 | APRIl 2018 MYMOBILE BURNTEST
as well like professional mode, white balance, exposure, shutter speed etc. there are quick toggles for HDR and the
flash. Overall the cameras of Tested the Infinix Hot S3 are brilliant as compared to any other budget ranged smartphone & or even the mid-ranged smartphone and it will attract the users for sure.
Battery provided by NEG Glass. VERDICT budget smartphones. The Being loaded with such selfie camera auto focusses impressive features the new Tried Looks 09 /10 Platform Refreshing and you can also choose to Infinix Hot S3 has impressive The new Infinix Hot S3 Cameras 10 /10 blur the background a bit if battery to support all those has Snapdragon 430 SoC Can’t Ask For you don’t want to focus on features. The phone has More processor which is a decent other surrounding objects non removable battery of Performance 08 /10 processor and helps to Handles Tasks with the help of Bokeh effect. 4,000mAh which can last maintain the stability while Easily The selfie camera is able long enough to get you away performing any task. The Battery 09 /10 to maintain details of the throughout the day with little Compliments It processor further evolves images very well. The selfie bit of gaming, video streaming Value For Money 10 /10 in terms of its performance A Worthy camera is assisted by dual and listening to music. To Purchase when it is combined with lED flash which is one of the charge up the battery there is the 3GB RAM of the phone. OVERALL 92% attractive features alongside 10W charger which tends to The RAM size is also another the 20MP selfie camera. The charge at a faster rate. There attractive feature of the Infinix dual lED flash allows you to is little bit of heating observed Hot S3 which just not helps take selfies clearly even in while charging but it gets to let you do multitasking dim light conditions. The lED resolved soon. PROS CONS with ease but also prevents flash is the additional input in Cameras, Plastic the troll on the battery of the Battery Body the selfie camera which also Conclusion device. The RAM is powerful acts as a front torch in case The Infinix Hot S3 is full on and one would hardly find (For detailed specifications, if you don’t feel comfortable value for money smartphone. any smartphone which offers please refer to My Guide) of sudden flash. After testing You cannot ask for more in such combination of RAM and the selfie camera it could be Rs 8,990 when it’s loaded powerful processor. The games said that it is surely a brilliant with 20MP front camera, also run quite smoothly. There Infinix has provided the latest selfie camera with dual lED latest Android experience and is no lag in the UI of the phone operating system in the Hot flash. The rear camera is also huge battery life.The CEO while performing multitasking S3 which is Android Oreo and powerful with 13MP sensor of Infinix himself said to me or playing any game. Infinix its custom Hummingbird XOS which is just as brilliant as that they wants to give a value is offering ROM size of 32GB 3.0 UI on top it. selfie camera in terms of proposition at an aggressive which is quite a decent delivering images despite of price, which they did, at least amount of internal storage Cameras the lighting conditions. The with Hot S3. The company to allow you to store various The new Infinix Hot S3 is lED flash at the rear side helps has also started rolling out multimedia files. The storage offering a powerful selfie you to take images clear and Face Unlock feature via OTA can be further expanded with camera of 20 Megapixel which sharp at night as well. The update. n the help of microSD card. is hardly to be found in any camera app has various modes [email protected]
www.mymobileindia.com APRIl 2018 | 67 BURNTEST
HTC U11+ A Cherished Possession To Flaunt
he Taiwanese body design is making the a downward firing subwoofer.
Tested Platform electronic giant, device to hold comfortably The phone has eliminated The phone is powered by HTC, is yet in the despite its 6 inch display the 3.5mm headphone jack Snapdragon 835 SoC, an T talks again with screen. The phone is not but has provided Type-C octa-core processor clocked at & its launch, the all new HTC carrying much weight as well connector. 2.4 GHz which we previously U11+. With time the company so you can carry it around saw in HTC U11. The power has made few adjustments easily. The placement of the Display of this processor is combined with its smartphones and now fingerprint sensor is at the The display size of new with the powerful 6GB RAM ready to rock and roll the users rear side above which lies HTC U11+ is sporting a 6 which can take on any task with its new launch. It is the the primary camera with dual inch display with QuadHD without breaking a sweat. Plus version of its previously lED flash as its companion. resolution 1440x2880 pixels Tried Tried The phone due to its powerful launchedsmartphone HTC The phone has a metal band putting out close to 537 pixels processor and RAM runs U11. We will be testing the around it which houses the per inch. HTC calls it Super smoothly no matter how big new HTC U11+ and see what power button and the volume lCD 6 and it supports the is the application size and its extra and new it has to offer. rockers on the right side of the DCI-P3 wide colour gamut. requirements. The gaming device, while the left side is The display is vivid and has experience is soothing as well. completely blank. At the top of good viewing angles. The Design Games like GTA, Asphalt, NFS The new HTC U11+ is the device lies the hybrid SIM display is amazing and gives all works without any issue. sticking to its previous tray alongside one of the four every minute detail in crystal The new HTC U11+ also design and has same mirror microphones that the phone clear quality. The screen is offers immense ROM size of finish glossy body which we has all around the body. At guarded by layer of Corning 128 GB which is more than previously saw in HTC U the bottom there is the USB Gorilla Glass 5 for protection sufficient to store anything. Ultra and HTC U 11 which Type C port along with the which protects the screen The new HTC U11+ has is distinguishing the device primary microphone, at the from any damage and endures its Sense UI skin and runs it from other smartphones of bottom there is high resistivity. on top of Android Oreo. The same price range. HTC U 11+ phone has HTC’s Edge Sense has liquid surface and it is technology and uses sensors made primarily out of glass present on the sides of the which is making the device phone to respond attractive with high gloss. The curvy
MYMOBILE which eliminates shakes and optical image stabilisation videos upto 4K quality. It has The new U11+ also records the screen acts a flash to emit the lack of front lED flash disappointing to see. To cover front lED flash which is quite camera though lacks the fast capture ability. The front light capabilities, and super- loaded with exceptional low is of 8 Megapixel which is smartphone. The selfie camera being in a high price ranged and justifies its worth of rear camera are delightful The images captured by the light in low light conditions. which help it capture more sensor has big 1.4 micro pixels aperture at the rear side. The megapixel sensor with an f/1.7 HTC U11+ has the same 12 with its performance. The new HTC U11 which delighted us similar to its previous model of having camera is very The new HTC U11+ in terms Cameras Armour Record. with a and the Zoe Video Editor, along added its VR app vive report and long squeezes. HTC also two different actions for short the assistant. One can also set used to launch an app or call new amazing feature can be when you squeeze them. This while shooting is good as well. adjustment of exposure fitness app called Under the required light to www.mymobileindia.com quickly and the phone focuses capture selfies at conditions. The night or in dark device. the four microphones on the 3D audio as well by utilising new U11+ allows you to record delivers stable footage. The The all new HTC U11+ Conclusion or using applications. of overheating while charging rapid pace. There was no issue which charges the device at a provided Quick Charge 3.0 the battery the company has single charge. To charge up throughout the day with a long and while testing it went power is capable of lasting mAh power. The battery as well as it delivers 3,930 HTC U11+ is impressive The battery power of the new Battery please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 92% OVERALL afford Too goodifyoucan Value ForMoney Improvements Major Battery Fluidic Performance Never Disappoint Cameras Always Attractive as Looks Processor Cameras, PROS VERDICT
Radio Jack and No 3.5mm CONS 09 /10 09 /10 09 09 /10 09 /10 10 09 /10 09 good for gamers too. The QS 835 chipset performance, few bezels with heavy duty with 6-inches screen minus back of it. The size is huge the fingerprint imprints at the stunning looks but, also gives Surface design which gives it a such as the tempting liquid retains most of the features predecessor HTC U11. It is nothing short of its this masterpiece. worthy option if you can afford across channels and can be a available at around Rs 56,990 HTC U11. The smartphone is which was only 3,000 mAh in battery power to 3,930 mAh job this time by pushing the has done a commendable well like it did with U11. HTC cameras do get along very BURN [email protected] n TEST APRIl 2018 |
69 Tried & Tested BURNTEST
REDMI NOTE 5 PRO Carries The legacy of Note Series with Elan
iaomi has as it continuously delivered and Note 5 Pro which took the is making the device to look Tested emerged as the powerful smartphones in every market by storm soon after the borderless but, the borders are most successful price range which gained launch. We’ve got the Note 5 still visible on both side of the X and the leading the popularity for it and took Pro for you guys, so let’s check display. Due to metal body of & smartphone player in the the company on top. The this out how it does on our the phone it feels little on the Indian smartphone market company’s Note series in parameters. heavier side. The volume and beating the likes of Samsung. 2017 was also a huge success power buttons are at the right The year 2017 had been very and following this success it Design side of the phone. On the left successful for the Xiaomi has launched Redmi Note 5 The design and looks of the side lies the hybrid dual SIM Redmi Note 5 Pro is very slot which at a time can carry similar to the Redmi Note two SIM cards or one SIM card Tried Tried 5. The phone has curved and one microSD card. At the edges to allow an easier grip. top of the phone there is an IR The display has 18:9 aspect emitter and at the bottom side ratio which to some extent is sporting 3.5mm headphone socket, microphone, micro- USB port and a speaker grille. The phone does not come with the Type-C port. The back side has the fingerprint sensor which is quick in response. The rear cameras are quite noticeable due to its bump and new placement position and manner just like the iPhone X. The front side of the phone is sporting the 20MP selfie camera accompanied by the lED flash.
Display The new Redmi Note 5 Pro has an amazing display size as well exceeding up to 5.99 inch and has full HD+ resolution. The screen size is such that any task performed is viewed very comfortably taking into account all the possible angles. It has brightness of 450 nits which means that you can easily watch the screen under sunlight without
66 | APRIl 2018 MYMOBILE BURNTEST Tested
&
any VERDICT you like camera of good quality multitask or then the new Redmi Note 5 playing any game. Looks 09 /10 Pro is the best option in lesser Clean Design The ROM size is also very price. Cameras
10 /10 Tried impressive as well which is Brilliant Output of 64 GB and is capable of Performance 09 /10 Battery storing decent amount of No Complaints Redmi Note 5 Pro has battery getting troubled from the sun files and media.The phone’s Battery 10 /10 capacity of 4,000mAh which Suffices the rays. The bigger screen size MIUI software is still based on Needs for sure is enough amount also allows you to play games Android 7.1.1 which means it Value For Money 09 /10 of power to keep the phone more comfortably as well. The is missing the latest updated A Good Option functioning throughout the colours are well preserved and Android 8 Oreo OS. OVERALL 94% day. The charger transfers the display is standing well up the charge from the charger to the expectation and worth Cameras of 10W and he phone lacks of its value. The screen is The cameras on the new fast charging which is quite protected by Corning Gorilla Redmi Note 5 Pro are one disappointing to see in such a Glass which is providing the of the main attractant. The PROS CONS wonderful phone. resistance against any scratch phone is sporting powerful Cameras, Misses on the Oreo or damage. cameras of 20MP and 12MP. Processor Conclusion Update The front camera is of 20MP The Redmi Note 5 Pro fulfils Platform which delivers not just clear the criterion of being a worthy (For detailed specifications, The new Redmi Note 5 Pro but beautiful selfies as well. please refer to My Guide) smartphone with dual rear is featuring new processor as The camera does not let us lens, 20MP front camera well. This is the first phone to down on any occasion whether support and sufficient battery use Qualcomm’s Snapdragon be its day or night. To support selfie camera stood well upto at just Rs 13,999 for the 636 mobile platform. It has the powerful 20MP camera our expectations while testing 4GB variant. The Android eight Kyro 260 cores which there is lED flash which can without causing any grain Oreo is missing in it which can run at 1.8GHz and are be adjusted according to your effects in the pictures. The wasn’t expected at this time split into two clusters of four needs like firing diffused rear camera is of 12 Megapixel of the year when most of the performance cores and four white light on your face which with 1.25 micro pixels on its budget smartphones are also efficiency cores. The processor helps to take clear and crispy sensor and an f/2.2 aperture, being shipped with it at much is undoubtedly powerful and selfie even at night. There are while the second 5MP sensor lesser price. The processor, QS can handle any task easily. The various features attributed is used for sensing depth for 636, is another pro in Note 5 phone has 4GB RAM on board with the selfie camera like the Portrait Mode effect. The Pro. We would expect Xiaomi which works efficiently and the various shades available in shots captured are very well to roll out Oreo update and fusion with processor helps the filter. There is even option detailed and every angle has Face Unlock via OTA in the the device to maintain a stable of short video recording from been taken into consideration future. n posture in terms of performing the front camera as well. The delivering perfect picture. If [email protected]
www.mymobileindia.com APRIl 2018 | 71 BURNTEST Tested & Tried Tried
MOTO Z2 FORCE A Shatterproof Smartphone with TurboPower Mod to Go a long Distance
he union of shatterproof smartphone. It the 18:9 screen ration which module which is fitted with lenovo with the also comes with Moto Mods was something not expected the camera and the lED flash. Motorola has support on top of it. from the smartphone of such The rear panel also supports T provided some price range. At the front of the Moto Mods connector. The power packed smartphones in Design the screen,there are the dual power button and the volume the recent past asMotorola has The new Moto Z2 Force in lED flashes alongside the rockers are at the right side recently launched a redefined terms of its design is sticking selfie camera. Below the of the phone. The SIM tray and amalgamated version of to that of its predecessors. The display lies the home button can be located at the top of Moto Z2and Moto X force to phone is light in weight minus with the fingerprint sensor the phone which is hybrid in create Moto Z2 Force which Mod and puts no pressure embedded in it which is fast nature. At the bottom, there we will review to find out what on your hand while using in recognising and allowing is USB Type-C port. Moto does it hold for the buyers. the phone or while carrying you to access the phone. The Z2 Force has no 3.5mm Motorola is claiming it as a it around. The phone lacks rear of the phone has a bump headphone jack instead it has
72 | APRIl 2018 MYMOBILE BURNTEST
3.5mm plug which needs to Moto Z2 Force has a really The dual lED flash is amazing mAh which can take you to be plugged in the USB Type-C toughened screen whichwill as it can act as a torch to let miles. The issue of heating port in case if you want to not break easily unless you you to be free from the flash was noted while charging as use earphones. The phone is put it under the hammer, suddenly striking your eyes. well. The charger is of 15W claimed to be a water repellent intentionally. Thanks to the dual lED flash with turbo charging mode with nano-coating but lacks an the phone takes advantage which charges the device in Tested IPX rating for water and dust Platform of attracting the users to quick time. The TurboPower resistance. The new Moto Z2 Force has prefer the new Moto Z2 Force Mod adds to the weight of the the latest operating system because it allows the users device when attached. The & Display as well which is Android 8.0 to not to be helpless in case Turbo Power Mod has USB The new Moto Z2 Force is Oreo. There is 6GB of RAM in of clicking selfies at night or Type-C port for charging it. It sporting a display size of 5.5 the new Moto Z2 Force which at dim lighting conditions. helps to be free from carrying inch screen which is the most can take on any process with The primary camera has dual the charger and the power suited screen size and helps ease. The RAM size allows 12MP sensors with a dual tone bank. The other Mods could to keep the size of the phone good gaming experience. lED flash. The rear camera be attained by buying them in a compact form. The QHD It works in synchrony is brilliant and captures every separately. Tried display has a resolution of with powerful Qualcomm detail of your subject with 1440x2560 pixels. The screen Snapdragon 835 processor crystal clarity in daylight but, Conclusion is bright and crisp and the with four cores clocked at the low light is still a challenge The new Moto Z2 Force has colours are well preserved. 2.3GHz and four clocked for it. There are various the qualities of being a flagship The screen might easily get at 1.9GHz. The processor attributes with the camera device such as the shatterproof scratches and is more prone to and the RAM handled every like phase detection and laser screen, huge battery life (with smudges but, the smartphone task easily and there were no autofocus, HDR, panorama, Power Mod) and clean Android has Shatter Shield glass issues of device crashing any time lapse etc. experience but also lacks few to protect the screen. The process in between. The ROM certain basics of the day such size of the device is of 64GB Battery as the bezel-less display, face VERDICT which is sufficient amount The battery power of the new unlock and 3.5mm audio of storage and can further be Moto Z2 Force is just mere jack. At Rs 34,998, Moto Z2 Looks 08 /10 Need expanded upto 2TB with the 2,730 mAh on paper but, Force can be nice experience Improvements help of microSD card. There after coupling it with the Mod to have with the Moto Mods Cameras 08 /10 is something very noticeable (TurboPower Pack of 3,490 functionalities but, it has to Daylight Works Well with the device that it heats mAh) which we were provided compete with OnePlus 5T in Performance 09 /10 up very quickly in case of with it, takes the power this category. n Goes in Sync performing any task and cools capacity to whopping 6,220 [email protected] Battery 10 /10 down once the process is put Powerhouse (with Mod) to end. Heating of the device Value For Money 08 /10 might cause the users to be in Could be an option state of double mind before OVERALL 86% approaching the new Moto Z2 Force.
Cameras The new Moto Z2 Force sports PROS CONS powerful cameras on both Shatterproof low light sides. To begin with, the selfie Display Photography camera is of 5 Megapixel with f/2.2 aperture and it does not (For detailed specifications, please refer to My Guide) show any graining effect when it comes to clicking a selfie.
www.mymobileindia.com BURNTEST
ITEL S42 A Decent Beginning by itel in Selfie Genre
he demand which a costumer seeks thisdemand. The company is launched its latest budget Tested of budget in its smartphone. The well aware about the Indian smartphone itel S42 to meet smartphones Make in India concept has smartphone market and the the demands of the users. We T in recent past prompted the China based demand which is put by the have reviewed those features & has grown rapidly because Transsion Holdings backed consumers thus keeping which the newly launched itel of their amalgamation of itel Mobile to manufacture all the essential factors S42 has to offer. the basic required features smartphones in Indiato meet in mind the company has Tried Tried
74 | APRIl 2018 MYMOBILE BURNTEST
Design screen is rotated. The screen is VERDICT the exposure compensation it The new itel S42 has been protected by the2.5D curved delivers a good images. The carved beautifully with a curvy Glass to prevent any scratch Looks 08 /10 lED flash comes into play Pleasing and Clean body design to fit your palm and any damage due to any when the light conditions are Cameras 09 /10 comfortably which can offer sudden fall of the device. Justified Its not favourable hence delivering better access while operating Potential clear and sharp images at Tested the device. The device has light Platform Performance 08 /10 night as well. The rear camera Compliments it weight as well which makes The itel S42 has Qualcomm has various features like Battery 07 /10 it easy to carry around and Snapdragon 425chipset 64 Sustains a day digital zoom, auto flash, face & operate without exerting too bit quad-core processor with Value For Money 08 /10 detection, touch to focus etc. much pressure on your hands Cortex A53 clocked at 1.4 A Nice Option and fingers. At the front side GHz. The processor takes the OVERALL 80% Battery the device is sporting the 5.65 toll of the multi task and any The new itel S42 has a battery inch screen with 18: 9 ratio loads exerted by the device capacity of 3,000mAh with and top of the screen lies the while its usage. There were Quick Charge support. The selfie camera accompanied no occasions of the processor battery power is reasonable for Tried PROS CONS by the lED flash. The back getting deviated from its Cameras Plastic Back a budget smartphone and it panel of the phone is sporting function. The processor Cover can last throughout the day the fingerprint sensor and the is assisted by the 3GB with some battery power left rear camera. The rear camera RAM which is quite a good (For detailed specifications, in the tank with little bit of please refer to My Guide) is assisted by the lED flash as amount of RAM in a budget game playing and some hours well. The power button and the smartphone. The RAM works of listening music or playing volume rockers are at the right efficiently and provides the the desirable traits which a any multimedia for some side of the device while the left power to the processor from smartphone should possess hours. There is little of heating side has the hybrid SIM slot for getting distorted due to heavy to deliver loveable images at noticed while charging the SIM cards and microUSB card. usage of the device like playing any condition. itel S42 has device but the phone processor At the top of the phone lies the big games or getting indulged a powerful selfie camera of brings the phone state back to 3.5mm headphone jack and in multi-tasking. There were 13MP with f2.0 aperture. The equilibrium. at the bottom of the device lies some occasions but not regular selfie camera of itel S42 has the micro USB port and the ones of the device getting dual soft lED flash to assist Conclusion two speaker grilles. heated due to the workload. which is aimed at delivering The new itel S42 targets The ROM is average with just you selfies even in dark the millennials and the first Display 16 GB of it which could have conditions. The selfies taken time smartphone buyers with The new itel S42 has been improved by atleast at night are clear while there 13 MP front and rear lens, impressive and most providing 32 GB. The ROM occurs a bit of graining due to 18:9 screen ration and able comfortable display size size allows decent amount of flash light. There are various processor. Available at Rs of 5.65 inch. The display apps and some other media features embedded as well in 8,499, itel S42 comes with is HD+ with a resolution of files storage. The internal the selfie camera like Portrait VolTE support as well along 1080x1920 pixels and pixel storage can be expanded mode, Beautification mode and with the most desired platform density of 401 ppi. The 18:9 further up to 128 GB with the various effects as well. The rear at the moment, the Android wide screen covers almost help of microSD card.The itel camera is of 13MPPDAF with Oreo support. The RAM is all the aspects of any subject S42 runs on Android Oreo dual lED Flash as well. The good to say the least at this or object being displayed on which is quite remarkable at image resolution of the rear price point but will have to the screen. The colours are this price point. camera goes up to 4128x3096 compete with the likes of well preserved as well as the pixels. The images captured at Redmi Y1 and Infinix Hot S3. display tends to adapt to the Cameras daylight are very well detailed It will also receive Face surrounding lights. The 5.65 The new itel S42 has focussed as the camera uses autofocus Unlock feature via OTA in near inch display also allows playing on its camera majorly and on the subject which you are future. n games comfortably when the has loaded the phone with all focussing at and with [email protected]
www.mymobileindia.com APRIl 2018 | 75 BURNTEST
SOUNDSPORT FREE WIRELESS HEADPHONE Gives Freedom of Manoeuvring In Your Workouts Tested
OSE is one its first pair of wireless ear ear bud is very good and feels pin on bottom of each ear such company buds in India which are called sturdy. For the construction bud when they are placed in
& which takes SoundSport Free which of the ear buds the company their case. The left ear bud B full care of your comes in a compact charging has used glossy plastic along has a single Bluetooth button auditory senses and aims case. So, in this review we will with a bit of rubber lining which is used to wake the pair at delivering soothing yet see what for the buttons. The weight out of sleep, disconnect an amazing sound effects to this new wireless ear bud of the ear buds are light and active connection, or enter your ears with its products, holds for the users which exert no stress on your ears pairing mode. Both the ear like it did with BOSE QC 35 will drive their attention making them easy to wear buds have single lEDs, which Tried Tried II. The company keeps it towards it. for a longer time span. The glow blue during the pairing focus on improving the sound placement of all the buttons process, white when they are quality of its gadgets and also Design are on the right ear bud. It has connected and red when the delivering products which are The BOSE SoundSport Free buttons for media playback batteries are low. compatible with your daily life ear buds are very attracting and voice prompts. To charge The ear buds fits perfectly styles. BOSE has launched to look at and the built of the the ear buds there is contact in the ear and they remain
76 | APRIl 2018 MYMOBILE BURNTEST Tested &
which is being The company has also The ear buds provides warning intact to played on when you designed the new SoundSport as well when the charge goes your ears even take out the ear buds Free to work even when there below 20 percent. when moving and it out from the ears. is no active connection with Tried is done by the ear tips which your device as long as they Conclusion sits just outside the ear canal. Battery are within Bluetooth range. BOSE SounSport Free are for The ear tips line up with the The battery life of the ear buds The ear buds are well versed those who loves adventure inner ridges of your ears and can prolong upto five hours with notifying you at every and fitness freaks as it offers provides you to have the per charge. The case can be important occasion like when wireless manoeuvring with right size on. There are two charged throughits Micro USB the ear buds are in their ease and can withstand sweat additional pairs of tips in port and the battery level can charging case. also, which is common while different size available in the be checked by using a row of The new SoundSport Free be on the go. The charging box to allow you to use any lED’s on the front. The case also has Google Assistant built case provides an ease of according to your preference. size is compact and can be or Siri which can be activated carrying as well. There are easily carried out in the hands by a long press of the Play or limitations also such as Performance while the ear buds are being Pause button. taking a call in noisy The new BOSE SoundSport used. The ear buds fits into The SoundSport Free is not background. I continuously Free has an IPX4 rating for the case with the help of supporting the active noise tested it while traveling in water resistance which means magnets and two white lEDs cancellation which is quite Delhi Metro and trust me the ear buds can resist water which indicates whether the disappointing to see. The every time I get scared of the splashes to some extent. buds are getting charged or Ambient noise is not severely hustling bustling crowd as The water resistance ability not. blocked but it has its own it may easily fall anywhere of the ear buds makes them advantage making you aware because of a little push as it’s preferable if you are going for Functionalities of the surroundings while available at Rs 18,990. And gym and sweating out with Bose is well aware about the walking or even when any like always, BOSE SoundSport the music on. The range of possibility of the earbuds going vehicle is approaching. Free sound output is as clearer, Bluetooth can expand up missing on random occasions The ear buds can be set crisp and good as any BOSE’s to 9m from the connected because of their size and to to go into sleep mode after headphones. n device, and the AAC audio overcome this probability the particular interval, which streaming codec is supported company has embedded a further helps to conserve the in addition to the standard feature called Find My Buds battery life. Putting the ear SBC. There is no NFC option in which needs to be enabled buds in the case allows them the ear buds so the only option within the app. This feature to automatically charge and you have for connectivity is remembers the last known this is possible only when the Bluetooth.The SoundSport location of the ear buds and case is charged. To get fully lacks some features like the there is alarm which starts charged from zero to full it [email protected] ability to auto pause the media when this feature is enabled. takes time estimate of 2 hours.
www.mymobileindia.com APRIl 2018 | 77 BURNTEST KARBONN TITANIUM JUMBO 2 Affordability with Impressive Cameras
ome-grown for a price tag it comes with. of the device in accordance While both the front and company Starting with the aesthetics, with the surroundings. rear shooters were able to
Tested Karbonn the smartphone has a metal produce decent pictures, the H Mobiles, built and sports a camera Cameras shutter speed remained below celebrating simplicity, module at the back, with The Titanium Jumbo 2 houses average. Performance and
& is known for introducing antenna bands on the top and a 13-megapixel primary Specs: The Titanium Jumbo affordable smartphones to the bottom portions. Below shooter with lED flash, while 2 is powered by a quad-core the Indian users. Widening the camera module (which is the front-facing snapper processor clocked at 1.3GHz its portfolio, the company at the top left corner) is the stands at 8-megapixel. and multi-tasks with the recently unveiled a new one in fingerprint scanner, followed help of 2GB of RAM. The its Titanium series, christened by the ‘Karbonn’ logo below VERDICT smartphone comes with an Karbonn Titanium Jumbo it. At the front, there is a front internal storage capacity of Tried Tried Looks 08 /10 2. Among the three hues, camera, coupled with usual looks Good 16GB which can be further namely, Black, Champagne sensors and earpiece at the top Cameras 08 /10 expanded up to 64GB via a and Coffee in which the and three capacitive buttons at Above Average memory card. smartphone comes in, I got the the bottom. Performance 07 /10 The smartphone, Stutters at Times Champagne one for the review, The top end comprises a throughout my review period Battery 07 /10 and here is what I think of it micro-USB port and a 3.5mm lasted more than helped me perform the usual audio jack, while the bottom a day tasks with ease, however, it did Value For Money 08 /10 Design end has speaker grilles. Can be considered stutter from time-to-time. The Titanium Jumbo 2 follows The volume rocker and the an option The Titanium Jumbo 2 is the usual design ethos as power on/off button (which OVERALL 76% backed by a huge 4,000mAh any smartphone, however, made unlocking slightly battery which lasted more than the ordinary doesn’t look bad inconvenient) lies on the left, a day and runs Android 7.0 and the dedicated SIM tray is Nougat. Additionally, the UI situated on the right. of the smartphone has been CONS Overall, the design for PROS fine and convenient too and Cameras Stammers the Jumbo 2 is a decent the fingerprint scanner worked one, making the smartphone (For detailed specifications, fine too. please refer to My Guide) comfortable and convenient to use. Conclusion Starting with the primary The Titanium Jumbo 2 for a Display camera, the snapper was price tag of Rs 5,999, under The Titanium Jumbo 2 has a capable of producing good the ‘Made in India’ initiative screen size of 5.5-inch and is quality images in almost is a smartphone which has HD IPS in nature, covered with every shooting condition with elements to become a daily a layer of 2.5D curved glass. details being captured finely. driver for people who look The display, during my usage Furthermore, the HDR of for the affordable segment. produced decent colours, and the smartphone was above However, with pros come cons, was aptly bright, making my average. The one at the front and the smartphone stands whole usage experience pretty gave out impressive selfies and against the likes of Xiaomi much convenient. Additionally, wasn’t much processed. The Redmi 4A with a Qualcomm the smartphone comes with Beauty mode made images processor and the iVOOMi i1 Adaptive Brightness feature flawless, however, processed with dual rear cameras. n which adjusts the brightness the images produced. [email protected]
78 | APRIl 2018 MYMOBILE BY INVITATION
How AI and Machine Learning are Being Leveraged for Recruitment? Guest Column Guest By Guneet Sahai
bout two decades ago, paradigm shift in the recruiting practices listings, now began receiving thousands. To recruitment was a complex of organisations and heralding a new age of manage the rising scale of applications and process for companies, as opportunities for job seekers, globally. With organise them better, companies began A recruiters had to rely on the subsequent proliferation of the concept creating computerised databases, which largely unscientific methods that were and the emergence of more online job while useful, were still just a tad bit of an often unsuccessful in attracting the right boards, the number of applications received improvement over the physical databases talent. However, just towards the end of by companies increased considerably. used. This led to a rise in costs of labour as the 20th century, in 1999, online jobs large companies, which earlier received companies had to hire screeners, trained board Monster.com launched, bringing a not more than 100 applications for open job recruiters, and managers to oversee the
www.mymobileindia.com Guest Column BY companies in hiring top talent. other over advantage competitive a gain them help to sets data available the to apply must they analytics predictive of kind what decide organisation the helps this result, a As candidate. particular a that arebeingmeasuredandanalysedin qualities the structure them help even through asetofwell-designedquestions, prioritise their desired hiring outcomes, and platforms, helporganisationsidentifyand (SaaS) software-as-a-service through delivered assessments, online and tests candidates. Solutions such as recruitment patterns and create new parameters to assess hiring old their remodel to professionals recruiting and HR helping solutions, recruitment tech-driven innovative, of crop current the of several power algorithms AI (AI). Intelligence Artificial for the right talent across organisations. In emerging technologies to meet the demand smarter hiring processes, and capitalise on professionals willberequiredtoleverage acquisition talent reduces, talent skilled of availability and further contracts hiring process. INVITATION Why automation: Why But today, this gap is being is gap today,this But As the labour market market labour the As filled by by filled have access to data such as, which social have accesstodatasuchas,whichsocial the right talent. In addition, recruiters also even target specific geographies to look for to recruiters enabling parameters, hiring the data pool to incorporate much broader target candidates by significantly expanding platforms can assist companies effectively results than before. Recruitment analytics hiring procedures with much more efficient companies adoptastrategicapproachto in departments recruitment helping is Data Big inaccessible, previously was that data to access facilitating By solutions: recruitment driven Learning which includes: automation inorganisationalrecruitment, are contributingtotherisingdemandfor addition, there are several other factors that Rise of the on-demand workforce • Access to intelligent and data-driven • Economic and strategic benefits to the • Reducing costs by developing and • Data – the chief driver of AI and Machine Data – the chief driver of AI and Machine process recruitment the enhance to tools legacy hiring cultures and processes of limitations overcoming business; recruitment solutions deploying automationanddata-driven
seekers are increasingly embracing mobile to 35percent.Soit’s nosurprisethatjob activities has seen a 12-percent drop, falling apps, whiletheuseofdesktopsfordigital mobile on is world the across people by addition, 56% of the time spent on mobile 78% between 2013 and 2015, globally. In comScore, smartphone usage increased by recruiters. Accordingtoarecentreportby driven decision making for companies and to be one of the massive enablers of data- hire for. ideal candidatestotherolestheywant be offering the best talent, and match the data available which sourcing channel will the analyse can organisations analytics, decision. Forexample,throughpredictive hiring particular a of outcomes possible algorithms to help companies predict future sophisticated uses which method driven learning- machine a analytics, predictive that goesbeyondrecruitmentanalyticsis various channels.Anotherimportantarea out to a large number of candidates across with thehelpofthisdata,theycanreach helping them fill specific job roles. Therefore, use, and which ones are more effective for candidates potential do channels media Currently, mobile analytics is emerging MY MOBILE BY INVITATION
to explore career opportunities. Even some information like education, experience, of the biggest global online professional “Mobile analytics and stated objectives found in CVs to networking platforms such as linkedIn is emerging to be one of the create a more holistic and accurate and Simply Hired have revealed that massive enablers of data-driven profile of each candidate. They also more than 70% of candidates use use Machine learning to better mobiles and smartphones to look decision making for companies and understand the preferences for new jobs. With such changing recruiters. Recruiters and talent and patterns of each hiring paradigms, recruiters and talent company. As a result, among acquisition managers can thus acquisition managers can ensure the most significant benefits of ensure greater productivity in greater productivity in the hiring recruitment assessments is the the hiring process by embracing process by embracing mobile vastly reduced time and effort mobile analytics and integrating that recruiters need to spend on it with recruitment assessments. analytics and integrating it each applicant. In fact, algorithmic As a result, they will be able to with recruitment recruitment assessments have source, target, and hire superlative assessments” transformed the hiring process to make talent, thereby fulfilling the organisation’s it highly data- and intelligence-driven. Column Guest hiring goals through the latest technology- Thus, it is helping recruiting specialists, driven solutions. and skill-based help to understand the organisations, and HR managers to focus “Mobile analytics is emerging to be prospects much better without spending more on the quality of hires instead of one of the massive enablers of data- long hours of resume evaluation. These quantity, and reduce the turnaround time driven decision making for companies and assessments are also time effective and to recruit candidates by a considerable recruiters. Recruiters and talent acquisition can spare companies and recruiters from margin. managers can ensure greater productivity the trial and error method to find the best Machine learning and analytics are in the hiring process by embracing mobile employee. here to stay. As the capabilities of predictive analytics and integrating it with recruitment How algorithmic recruitment assessments analytics will only improve in the future, assessments” are simplifying hiring: It’s impossible for the opportunity of applying AI and Machine But that’s not all mobile analytics can recruiters and HR managers to assess learning in the recruitment domain will do. Combined with Machine learning tools a candidate based on her resume alone. continue to grow. However, lack of access and Natural language Processing (NlP) This is where algorithm-based recruitment to structured and quality data may prove models, AI-based assessment tools can assessments come in. Combining to be a bottleneck in adopting these even create a candidate’s psychological traditional data gathered from sources technologies on a larger scale. Moreover, profile and make sure that they are the right such as resumes, employment history, although these technologies are being fit to the organisation’s culture. Some of educational profile, etc., along with data leveraged extensively for recruitment and the most advanced assessment platforms from other disparate sources, and then hiring, machine intelligence should also today are capable of narrowing down the applying machine learning algorithms be explored and applied further to aid selection of candidates from thousands of to that information is today enabling candidates in searching for jobs that match applications received by an organisation to organisations to effectively predict whether their skills, experience, etc. This will only say, the top 4-5 percent. Furthermore, these a particular candidate will be the right fit to help streamline the process for participants AI-based platforms can analyse interviews its corporate culture. In addition, by using at both ends of the recruitment spectrum – on the basis of facial expressions, words statistical and historical data, algorithmic candidates, as well as recruiters. n used, tone and inflexion of voice, and micro recruitment assessments have the unique gestures to assess a candidate. Moreover, ability to even predict how a potential The author is Head of Technology at Mettl today skilled professionals are a critical candidate will perform in a particular job which is an online assessment platform to conduct tests and measure talent. necessity for companies to enhance overall role and what value addition she will bring Mr Sahai graduated from IIT Roorkee productivity and efficiency. Therefore, once to the organisation. Mettl’s algorithm-based and his key responsibilities at Mettl recruiters have built a considerable talent psychometric and recruitment assessments, involve managing software products, pool, conducting assessments before the for instance, analysebehavioural data from building engineering teams, managing engineering practices within the team interviews help filter the best out of the rest. social networks, blogs, and other digital and ensuring quality of the software. Assessments such as behavioural, cognitive platforms in addition to the standard
www.mymobileindia.com APRIl 2018 | 81 In Conversation FACE market is headed? convenience,where do you think the DTH content being available on mobile offering With the advancement of the OTT space and of the most compelling and rewardingcompellingandmost the of mobile world, Toother services. understandthemarketdynamicsandfutureofDTHintoday’s hasthewherewithalfordeployingbroadbandand still dispersedandnoteveryone mode ofcontentconsumption,giventhefactthatmajorchunkspopulationare DTH hasitsownsignificanceintoday’s digitalworld.Itcontinuestobetheprimary Technologies PvtLtd players that are abletoinnovate” growth ofDTH“The belongs to TO India, at present, is one
FACE Ramesh KumarRaja thatrecentlyacquiredthe dedicated at serving the masses. unique and India-centric business models, to players that are able toregulations. The growth definitely innovate, belongs bring in and policies, technologies, out-dated prevailing the like challenges certain inIndia, although we need to weed out future prospects of DTH are phenomenal of OTT and VOD services. Furthermore, the by 19%. This holds true,revenue despite in India,the growthwhich is DTHexpected is goingto to growdrive the growth reflectedof Pay in theTV Frost & Sullivan’s report, disposable income and digital pay-TV.in rise the to owing AsDTH, for markets What makes DTH still the primary medium of content consumption? in numbers and that is one of talkedto the most fundamental fundamental most the factors working in the in working factors favour of DTH service. Inemerging markets, such as India, DTH DTH India, as such will continue to be be to continue will the primary mode of consumption, given given consumption, the fact that major that fact the are still dispersed dispersed still are chunks of population and not everyone everyone not and has the wherewithal for deploying There is strength Reliance BigTV Vijender Singh, Vijender of TV shows. and simultaneous viewing and recording recording,USBports, YouTube access, provides advanced features like schedule effectively free of cost by Reliance Bigindustry. TV The HD HEVC set-top-box offered disruptionstheofbeenonehas the in provides reliable and consistent services.be inconsistent. DTH, on the other hand, services and internet speeds continue to wave of digitization in India,accessing entertainment.the In broadbandfor spite ofmeans the reliable more also is DTH wherewithaltheto cost-efficiency,and broadband and other services. In addition top box? top set- HEVC HD your by offered channels of What are the distinct features and bouquet well. flexibility to consume digital content as with advanced features and give users the come boxes Such boxes. HEVC as such end, the industry is adoptingneed tonewer adhere to means,the same. To the same advancedsolutions providersDTHand viewers of today are demandingDTHservice providers toinnovate. Thetechnically inspiring and has laid the pavement for been hasconsumption contentdigital consumption affect this market? How do you see digital innovations in content . Excerpts: High Efficiency Video Coding Coding Video Efficiency High
CMD ofPantel MY The rise of MOBILE www.mymobileindia.com pay-channels. pay-channels. of INR 300, and continue to watch users can pay a monthly subscriptionfree for a year. After befirst able year,to enjoy interestedpay-channels absolutelycost for 5 years. In addition, nearlyusers will500 also FTA channels, effectively free of latestoffer, we have brought urban and whatever pleases them. However,watch to choose withcan users discretion, the urban India. At their own sweet will and forall the customers, both inrural and technology, HD quality Box and one priceSet-Top-Box, which would have the latest a one-stop-solution, a singular HD HEVC simplified all these challengesto survive by providingin the society? So, here importantwe have content, how will they be able the required information / news and other If the new generation is not able is thefaultofnewgenerationcomingin? to access capacity to shell out 8,000 rupees. What Tier3town, then it would be out of my customer from rural community, living in about HDquality. Forinstance;ifIama from the customer and everyone is talking rise? since the growth of FTA channelsmarkets is andon wouldthe viewers be open entertainment for the toTier it III and beyond to accessthe change it does How In the latest offer, we are providingoffer,latestarethe weIn Everyone is charging a huge amount vision, we decidedto acquire oneDTH company in India and explore various right to be able to access daily news, information orgood entertainment, rural India on the same platform. India, whatever information one wishes to Furthermore, when we talk about Digital free education to the nation. suchas providing free entertainment or in India and explore various opportunities,we decided to acquire one DTH company free of cost. Driven with the same vision, news, information or good entertainment, it is our basic right to be able to access daily brand? especially after the acquisition of a popular vision to support the Digital India initiative bridging the urban-rural divide, are education what and isentertainment yourSince free of Driven withthesame cost. about Digital India, it is our basic opportunities, suchasprovidingopportunities, free entertainment orfree When we speak about Digital India, education to thenation” “When we speak we speak “When
spread to the customers, one can easily cost to 130 crore Indians. bring DTH entertainment effectivelyto go ahead and launch this new freeoffer and of the same. For the same reason, we decided all these things and also facilitynoticed through the DTH.gaps I havein been noticinglane, one will be able to access this internet
lastly, perhaps a few years down the FACE TO
share it via DTH. Neither smartphone, among the customers. nor cable has the similar similar the has cable nor [email protected] [email protected] to spread the basic information bandwidth. Take any ministry or focus of a DTH operator, i.e. government information, they This should be the main main the be should This should send to us and we will information, free of cost. of freeinformation, spread it across the country; and do spreadimportantdoand government the support to like would we fact, in n
FACE APRIl 2018 |
83 In Conversation TECH TRENDZ
The Rise of Virtual Customer Assistants and the Decline of Brand Apps!
A look into the tech trends according to Gartner that will define the future Feature
ise and falls of icons are as technology across engagement channels channels, VCAs are being implemented for much part of the digital world by 2020, up from less than two percent handling customer requests on websites, as it happens in the real in 2017. mobile apps, consumer messaging apps R world! Immortality is never in Speaking at the Gartner Customer and social networks,” says Mr Alvarez. “This the scheme of things while change is the Experience Summit in Tokyo recently, is underpinned by improvements in natural- only constant! Today’s favourites will give Gene Alvarez, Managing Vice President language processing, machine learning way to new stars! So here is the list of tech at Gartner pointed out that more than half and intent-matching capabilities.” trends that will dominate the near future of organizations have already invested in Organizations report a reduction of up according to Gartner. VCAs for customer service, as they realize to 70 percent in call, chat and/or email The Coming of VCAs: Gartner says that the advantages of automated self-service, inquiries after implementing a VCA, twenty-five percent of customer service together with the ability to escalate to a according to Gartner research. They also and support operations will integrate human agent in complex situations. report increased customer satisfaction virtual customer assistant (VCA) or chatbot “As more customers engage on digital and a 33 percent saving per voice
84 | APRIl 2018 MYMOBILE TECH TRENDZ
support, maintenance, upgrades, customer Discovering Customer Experience via care and marketing to drive downloads. Data Analytics: Gartner says that by Brands are now investing to build presence 2020, more than 40 percent of all data in consumer messaging apps, such as analytics projects will relate to an aspect Facebook Messenger and WeChat, to of customer experience. Data and analytics reach customers where they spend a high is already prominent across marketing, percentage of their time. sales, digital commerce, customer service, IT to be Integral to Customer Experience: Feature By 2022, two-thirds of all customer “Brands are experience projects will make use of IT, up from 50 percent in 2017. finding that mobile As the number of digital applications are not delivering “More than half of channels expands, self-service or digital commerce interactions are the level of adoption and organizations have increasing, as well as the move away customer engagement they already invested in from human face-to-face or voice- expected. Original return-on- based interactions. The proportion VCAs for customer of projects using IT to improve the investment (ROI) calculations service, as they realize customer experience will steadily rise. are missing the mark” Those not using technology tend to be the advantages of projects related to recruiting, training, automated self-service, governing and managing customer-facing employees. social media management and field service together with the AI for Sales Facilitation: By 2020, 30 departments. However, an understanding ability to escalate to a percent of all B2B companies will employ of the overall condition of the customer’s artificial intelligence (AI) to augment at attitude toward the enterprise is lacking human agent in complex least one of their primary sales processes. for the majority. What matters is not situations” AI in sales allows for more efficiency and the customer’s attitude about a store, effectiveness in business processes, often department, process or product, but – Gene Alvarez, with up to 30 percent higher conversion the level of trust they have in the rates when engaging prospects or leads, organization as a whole and their likely Managing Vice according to Gartner. It is becoming an intent to remain loyal. President at Gartner attractive alternative for sales organizations Enhanced Immersive Solutions: By with high volumes of lead processing, 2020, augmented reality, virtual reality engagement. opportunities and forecasting processes and mixed reality immersive solutions will “A great VCA offers more than just because it provides fast and accurate be evaluated and adopted in 20 percent information,” said Mr Alvarez. “It should support when performing the different of large enterprises as part of their digital enrich the customer experience, help sales stages. transformation strategy. the customer throughout the interaction Organizations will have the ability and process transactions on behalf of the to provide employees, customers and customer.” “By 2020, more than 40 suppliers with a means to obtain real- Abandonment of Apps: A Gartner survey percent of all data analytics time information, experience virtual has revealed that by 2019, 20 percent of environments and engage in social brands will abandon their mobile apps. projects will relate to collaboration without a small, limited Why? Because many brands are finding an aspect of customer display and a limited point of view. that mobile applications are not delivering Consumers already experience some form the level of adoption and customer experience” of immersive technology, such as Snapchat engagement they expected. Original filters and 360-degree video and photos on return-on-investment (ROI) calculations Facebook. n are missing the mark due to the cost of [email protected]
www.mymobileindia.com APRIl 2018 | 85 FACE TO FACE
“Our solutions are powered by video analytics capabilities that eliminate the possibility of operator malfunctioning” oncam is an independent, specialised ip video and technology company with a sole focus on 360-degree smart ip video – working with partners to deliver high-value business solutions for customers. they have deep industry knowledge combined with specialized expertise in healthcare, retail, transport, maritime and ports, banking, casinos and hospitality. My Mobile’s Nijhum Rudra interacted with Abhishek Kumar, Regional Director, South Asia, Oncam about the key challenges in setting up a successful security
In Conversation In system in the hospitality zones and how it is taking a lead in the swachh bharat abhiyan. excerpts from the interview...
What are some of the key challenges in overseeing for effective security. However, malfunctioning. setting up a successful security systems in the since such operations are managed by hospitality space? How is your organization security personnel, this leaves a large Can you please give an overview of Oncam and tackling the challenges with unique solutions? room for errors, including negligence and what is the key value proposition and business Establishing security and surveillance resource unavailability. This can cause a model of your firm? Our advanced 360- infrastructure for businesses catering to considerable dent on the overall security degree solutions facilitate comprehensive the hospitality sector and dedicated zones framework. HD video generation for the desired field is more challenging than it seems to be. The number of devices required, of view without leaving any blind spots. Constant monitoring becomes a major moreover, contributes significantly to This single video feed can be de-warped to problem, as continuous surveillance the deployment and operation-related create desired number of virtual cameras via video feeds from specific locations, overheads. Security cameras are constricted with ability to zoom, pan, and tilt even a including entrances, parking lot, utility by their field of view and a single section recorded video. Also, leveraging the power areas, lobby, kitchen, etc., needs manual of a dining hall or a parking lot can require of video analytics, we can easily identify up to 3 to 4 security cameras. Despite this, thefts, vandalism, unauthorized access, it leaves multiple blind spots, making it and anti-social behaviour etc to create a imperative to zoom, pan, or tilt the camera comprehensive security framework. to obtain the desired view. But still doing lesser number of devices also reduces so for a recorded feed is not possible, the bandwidth and storage requirements, leaving hospitality businesses in a veritable thereby decreasing operational expenditure. tizzy as they have to face multiple issues Adding to this, our video feeds are ideally such as security breach, theft, vandalism, generated in H.264 format, which has unauthorized access, and claims for slips higher compressibility and consumes and falls. less storage space despite rendering high We address all of these challenges definition video output. Our solutions faced in addition to providing hospitality also come across as an important tool for businesses value-added services using retrospective tracking. our 360-degree, IP-driven surveillance solutions. Our solutions are also powered How Oncam is taking a lead in the Swatchh by video analytics capabilities that Bharat Abhiyan and what are your missions eliminate the possibility of operator and visions in this aspect? Our video
MYMOBILE FACE TO FACE
analytics-driven surveillance solution can “Our video analytics-driven aptly monitor the cleanliness parameters surveillance solution can of a city day in and day out with absolute aptly monitor the cleanliness precision. With problems such as open parameters of a city day in defecation being recorded and notified to and day out with absolute the concerned department, whether it is in a precision. Oncam’s solutions railway junction or the municipal corporation can also be used to monitor of a city, early implementation of necessary action becomes possible. This results in a the operations of waste proactive cleanliness mechanism being disposal in the city and deployed successfully. Oncam’s solutions dumping grounds, which can also be used to monitor the operations are known to frequently of waste disposal in the city and dumping catch fire and contribute to grounds, which are known to frequently air pollution besides other catch fire and contribute to air pollution health hazards” besides other health hazards. How would you like to utilize your certification in India for the food processing plants? The In Conversation In certification shall help us tap into the food healthcare, infrastructure, and smart cities. What are some of the biggest USPs of Oncam processing plants with an added confidence This is going to give a considerable impetus in the IP surveillance domain? Our specialized that is necessary to generate early trust to the IP surveillance industry market. Also, product offerings have been certified by among clients. With the economies of scale as all trains are to be gradually equipped various agencies of authority in diverse as high as India, we are rightly positioned with state-of-the-art amenities such as domains such as ATEX for explosion proof, to help food processing units enhance CCTV cameras while investment is also transportation-rated, rugged 360-degree productivity while working in line with being channelized to improve airport cameras and NSF for Food processing. From ‘zero effect, zero defect’ policy down to the connectivity, new opportunities for the a wider perspective, our acquired expertise human resources. surveillance and security sector are on the in 360-degree surveillance technology horizon. We, at Oncam, truly believe that has kept us in good stead and enhanced Who are your key competitors’ and what are this year’s budget will act as a catalyst that our ability to understand as well as convey your business strategies to compete with them? will augment the growth of the surveillance the tenets of effective security framework There are about five to six key competitors, industry manifold. implementation for the end-customer but diverse areas of expertise leave little belonging to diverse industries and sectors. room for head-to-head competition. What are your smart city projects in India? Moreover, our specialization in 360-degree Through our Smart Cities Projects, Oncam Going forward, what are some of your solutions and video analytics along with a aims to strengthen the surveillance and roadmap in the coming year? At present, number of successful deployments keeps security framework in Indian cities by we are diversifying our product portfolio us ahead of the curve in terms of market establishing state-of-the-art devices and are working on 180-degree solutions share and competition. Oncam’s solutions throughout these places. Oncam’s end-to- to effectively monitor indoor and outdoor cover a wide canvas of offerings including end services are, at present, being deployed tri-junction areas. We are also broadening indoor, outdoor, panel-mounted, concealed, across various cities such as Surat. Other our service footprint throughout the Indian night vision and other specialized security cities, including Faridabad and Nagpur, subcontinent by forging new channel devices, which we constantly enhance are also opting for similar 360 degree partnerships. Our focus is primarily on through our in-house R&D initiatives and solutions. The success of our products key growth regions that include urban a hands-on after-sales service. is largely because of the decreased geographies, tier II, and tier III cities in deployment costs as we provide thorough addition to the Smart Cities project. We Can you please elucidate some of the 2018 surveillance with a single camera besides are also increasing our B2B tie-ups across- budget impacts in the IP surveillance industry? other advantages such as lean and easily the-board for better security deployments in The Union Budget 2018-19 has earmarked manageable infrastructural framework and MNCs and large organizations. n generous budget allocations for railways, lower operational expenses. [email protected]
www.mymobileindia.com APRIl 2018 | 87 FACE TO FACE “We specialize as a ‘Business Accelerator’, bringing products, new technologies and investments to markets”
intartic is a young and vibrant enterprise that aims to provide best-in-class mobile and it accessories. its other verticals include product manufacturing, brand consultancy, sales & distribution. it has partnered with and is the brand owner of rock, rock space and ihave (specialized accessories stores) in india. the brands have grown rapidly in siganpore and China and now it is eying india market. My Mobile’s Nijhum Rudra spoke to Ramashish Ray, Founder and CEO, Intartic Engineering Pvt Ltd about the key value In Conversation In proposition and business model of intartic and how they plan to expand their reach and revenue in the indian market.
Can you please give an overview of Intartic Intartic Engineering is the licensed brand Greater China and MEA. Our sectoral Engineering and what is the key value owner of the globally popular brands - Rock focus is on Consumer Electronics and proposition and business model of your firm? and Rock Space. telecommunications. We have worked for After spending more than 15 years in the With a talented team of 50+ members, global giants such as Nokia, Samsung, Mobility and Telecom industry, I started the we specialise as a “Business Accelerator”, Capgemini and Philips. venture, Intartic Engineering, in early 2015 bringing products, new technologies, with the aim to bring latest technology in services and investments together Currently, what are some of the biggest a customer-friendly way to the masses. to markets with focus on APAC, challenges in providing top-notch electronics accessories to the customers and how Intartic is playing a key role in this scenario? The first and foremost challenge is that of Grey Imports. Almost 70% of the market is captured by the grey market where people don’t pay taxes. Both sellers and consumers face tough challenges due to counterfeit production of branded accessories. While the Government is making laudable efforts such as BIS etc., there still are many markets in India where everybody knows that products are being sold without bills. We need to clamp down on this aggressively, otherwise genuine sellers would not be able to survive the onslaught of counterfeit products. Also, it will gradually kill any production in India, as prices of grey market are cheaper due to non-payment of taxes. The second challenge is that of Consumer Education. Often, consumers buy products from the street, but they
100 | MARCH 2018 MYMOBILE FACE TO FACE
“The Core Business Strategy of our products is as that we play in different segments. First is what I call the price fighters that help us to expand the channel and sell the current products. The second is the profit-builders
– these help build the Conversation In channel as well as the customer, in terms of innovations”
don’t understand the quality differences How many accessories brands do you own now which are the leading online platforms, and between genuine and fake products, such and what are their current market shares? We we sell directly to them. We started with as how long the battery will last. As a result, have three brands, all in partnership with trading and expanded into manufacturing the industry gets a bad name due to use our China team. We have the Rock brand on power banks and cables. We now intend of fake products, sellers getting away which is online, the Rock Space brand to get into many more categories with these with grey imports, not paying duties etc. which is offline, and iHave which is a B2B partners. Besides that, we have a healthy Swift Government action is very important brand. These are all international brands, number of resellers who are selling all our as ultimately, it’s the end consumer who but in India they are registered with us. products online. suffers because of fake or sub-standard We have seen massive growth, growing For offline selling, we use our premium products. multiple times in the last few years. While brand Rock Space. We have a 2-tier The third challenge is our Offline the total market size is worth Rs. 7000- distributors system in many states in India. Channel Structure. This means that even 8000 crores and is growing rapidly, there As we have grown organically, there are still if we have a great product, most often is no syndicated research that shows how few markets left to make in-roads into. We there is lack of right experience to go with much of it is grey market. So it’s very have invested a lot of resources into training it. Therefore, it becomes confusing for difficult for us to judge our market share these distributors to sell our products. people to understand the onslaught of new accurately. We also come up with very innovative technologies. While the situation in the products, for example, we have launched mobility space is better, there are hardly Who are your current channel partners some mobile covers almost two months any chains in the accessories space that and how do you plan to expand the product before the phone is launched. We have focus or invest in providing the right kind portfolio in the market? For Rock products, tie-ups with international brands like of experience. we partner with Amazon and Flipkart, Hello Kitty, Doraemon etc. to enter new
www.mymobileindia.com APRIl 2018 | 89 FACE TO FACE
categories for kids. Overall, we are planning to expand in The response for our online terms of both product and segment. and offline products has been
Do you have any plans to expand your overwhelming. Our latest presence in online as well? Can you please range of state-of- the-art elaborate? We already have a robust online presence. Having said that, we have plans Rock and Rock Space range to expand our re-seller network. We want of products are much sought more and more re-sellers to join us in online and offline modes. We would be very glad after by the consumers. to take them onboard. value to the market, (2) bring it faster to received. What is the core business strategy of your the market, (3) let consumers know that Few months back, Intartic came up products? The Core Business Strategy of in case of any fault, there’s a technical with its first store in the heart of Delhi, our products is as that we play in different fall-back, and (4) be slowly able to create which offers only genuine products, with
In Conversation In segments. First is what I call the price and add categories that are relevant to the one-year warranty for complete customer fighters that help us to expand the channel Indian market. So, our business strategy satisfaction. Our latest range of state-of- and sell the current products. The second takes care of both the demand side as well the-art Rock and Rock Space range of is the profit-builders – these help build the as the supply side. We have already done products are much sought after by the channel as well as the customer, in terms this successfully in few categories, and we consumers. of innovations. intend to add more. So, our business strategy is that we Going forward, what are some of your provide innovative and premium products. What are some of the biggest differentiating roadmap in the coming year? Today, At the same time, we also sell niche aspect of Intartic and your unique product Technology is evolving very fast. And products, such as a dashboard camera, Rock Space? (1) Our strong lineage – both while we can’t divulge details, I can by which you can take a video in your car. Rock and Rock Space have been accepted assure that we will continue to add The idea is to continuously provide what is across the globe for over 8 years. new innovative products, especially current so that the customers don’t get put (2) No-compromise on quality - Our brands in categories of earphones and audio off. If we provide only premium products, have survived so long in this fickle market devices. many customers won’t try anything new. because we don’t compromise on quality, I am honoured that the industry We want maximum customers to try on and neither do we charge unrealistic prices. appreciates and supports our efforts new, innovative products, and then keep We provide high-quality products at a good and initiatives. I myself have been in the upgrading them onto new products and price point. industry for so long that I understand technologies, so that their lifestyle and (3) We understand technology and its nuances very well. I look forward to phone experience keeps on enhancing. the evolving customer needs – we providing good quality, Made-in-India For example, at the start someone may continuously keep on adding on to the products, and I am looking to every partner be able to afford only a basic power bank, product portfolio. We have a huge category to join and support us. Together, we should and through us he gets a good quality power and we have the courage to add on to that be optimistic and charged up for the bank at a decent price. But tomorrow, he every 15 days. exciting journey ahead. n may want a power bank with a screen or light. So essentially, through our products What has been the response for Intartic so we help the customer to move up the value far- consumer and business? The response chain gradually, as per his needs. for our online and offline products has As a core business strategy, we want to been overwhelming. We are aligned with actively be part of manufacturing under the the expectations and aspirations of today’s ‘Make in India’ program. We are already working professionals as well as the tech- manufacturing some key segment products savvy millennials. Our innovative products [email protected] in India. This helps us to (1) bring better directed at them are being very well
90 | APRIl 2018 MYMOBILE RECREATION
Storytel is here! World’s favourite audiobook will focus on indian language content Feature by Yogesh Dashrath – a storyteller by annually from 2010 to 2014 and continues passion and keen to bring alive stories that to grow year after year. In August 2017, dot and resonate with the Indian Storytel reached the top of the 500,000 landscape. subscribers. The company is headquartered Storytel works with all types of in Stockholm and operates in 14 countries: smartphones and has an offline function Sweden, Norway, Denmark, Holland, that allows people to listen to audiobooks Finland, Russia, Spain, Poland and now even when there is no Internet connection India. It will soon launch its service in the torytel, a leading platform for audio- available. Arab Emirates, Iceland, Turkey, Bulgaria Sbooks in Europe, began its journey in Storytel claims to have more than 27 and Italy. n 2005 from Sweden and has more than million listeners of its audiobooks. Storytel’s [email protected] 500,000 subscribers across nine countries subscriber base grew more than 100% including India today. Now Storytel is entering the country as Storytel India with a strong focus on Indian languages. To begin with, it will have Hindi and Marathi stories besides English. Towards this, they have signed up with Rajkamal Prakashan as their first Hindi partners. Storytel customers can now exclusively listen to the popular collection from Rajkamal as audio books on the Storytel app. The continuously expanding launch catalogue currently houses more than 500 audio titles including 230+ Marathi titles, 115+ Hindi titles apart from English ones. Storytel also has a tie up with Harper Collins, Kardi Tales and Penguin Random House. Having invested in building its own production capacity, the company has its own production studio and a pool of well- known voice artists from movies, theatre and TV background on its panel. The company aims to build a strong repertoire of original content spanning genres such as fiction, romance, thriller, spirituality, horror, drama, children and adventure among others. Storytel was founded by Jonas Tellander and Jon Hauksson. Storytel India is headed
www.mymobileindia.com APRIl 2018 | 91 SPECIAL FEATURE The Ones With The
Trendz Raincoat! six popular smartphones with water shield
By Vanshika Malhotra
n a world too unpredictable we Ioften need defensive measures for protection. So how can our most prized possessions - smartphones – be left behind? Today, we present you a list of six popular smartphones, coming with a sheath of their own, becoming knights in shining armor for situations of forceful water spill (we Indians know well about Holi) or maybe a joyful photo session in water or with water. But first, what is IP certification? Present in almost every high-end spec sheet and being mentioned a lot many times, IP certification or Ingress Protection ratings from International Electrotechnical Commission (IEC), ensures a smartphone has protection against water, dust or moisture. The first numeral in the rating ‘IP68’ or ‘IP67’ stands for the degree of penetration while the second digit is for the protection level from types of moisture. n
92 | APRIl 2018 MYMOBILE SPECIAL FEATURE
iPhone X, 8 and 8 Plus
he Cupertino tech major began protecting its smartphones Tfrom dust and water with the launch of the iPhone 7 and the iPhone 7 Plus in 2016. Continuing the trend, the 2017 models- the, iPhone X, the iPhone 8 and the iPhone 8 Plus also got the ability. The smartphones come with IP67 certification, hence keeping them safe from water and dust. Starting with the flagship killer iPhone X, the smartphone comes with a 5.8-inch Super Retina HD display with really thin bezels and sports vertically-arranged dual rear cameras (rated at 12-megapixel each) and a 7-megapixel front snapper. The device supports Portrait mode for both the rear and front snappers. Additionally, the smartphone has dropped the Touch ID and supports Face ID instead, using TrueDepth 3D sensors. The iPhone 8 and the iPhone 8 Plus share resemblance with the predecessors, except for the all-glass design. The smartphones come with the new A11 chipset, runs iOS 11 and comes with wireless charging. The iPhone 8 comes with a 4.7-inch Retina HD lCD display while the iPhone 8 Plus features a 5.2-inch one. All the smartphones come in 64GB and 256GB internal storage options. n
Samsung Galaxy S9 and S9+
he recently unveiled 2018 duo by Samsung- the TGalaxy S9 and the Galaxy S9+ are much like the predecessors (Galaxy S8 and Galaxy S8+), however, come with a differently-arranged fingerprint sensors. The Galaxy S9 and the Galaxy S9+ come with Infinity Quad HD+ Curved Super AMOlED displays, rated at 5.8-inch and 6.2-inch, respectively with an aspect ratio rated at 18:5:9. The smartphones are powered by Exynos 9810 processors. With a single-camera setup (one 12-megapixel rear snapper)for the S9 and a dual one (12-megapixel rear cameras) for the elder sibling, both the smartphones come with the AR Emoji feature and 8-megapixel front snappers. Furthermore, the smartphones come with improved Bixby, IP68 certification, fingerprint scanner, iris scanner, facial recognition, stereo speakers by AlG, and support for SmartThings app. n
APRIl 2018 | 49 SPECIAL FEATURE
LG V30S ThinQ
hile lG hasn’t really revealed anything new for 2018, it surely Wdid announce the improved version of the lG V30, dubbed the lG V30S ThinQ. The new smartphone comes with AI-based camera features based Trendz on both visual and voice. The Vision AI features camera features such as AI CAM, Qlens and Bright Mode suggests users with the best shooting modes (portrait, food, pet, landscape, city, flower, sunrise, and sunset) on scanning a particular subject, and gives shopping and apt setting suggestions. The Voice AI, on the other hand, performs various tasks using voice commands, with the help of Google Assistant. In terms of the specifications, the lG V30S ThinQ shares the same specs as the original lG V30. The 6-inch QHD OlED FullVision display, Qualcomm Snapdragon 835, 6GB RAM, a 3,300mAh battery with Quick Charge 3.0, Android 8.0 Oreo, 32-bit Hi-Fi Quad DAC, audio by Bang & Olufsen, IP68 certification, fingerprint scanner, UX 6.0+, all are included. Additionally, the lG V30S ThinQ has an elder sibling, dubbed the lG V30S+ ThinQ with an increased 256GB of inbuilt storage. n
Sony Xperia XZ2 and XZ2 Compact
ony, at MWC 2018, announced the new smartphones in its XZ Sseries, dubbed the Xperia XZ2 and Xperia XZ2 Compact. With rounded corners, different back design and a rear-mounted fingerprint sensor, both the smartphones are now distinct. The smartphones come with the latest Qualcomm Snapdragon 845 SoC as their highlight, and 19-megapixel Motion Eye primary camera with Exmor RS sensor with a 5-megapixel front snapper with wide-angle lens. Both the devices run Android 8.0 Oreo, and come with IP68 certification. The differentiating factors between the two are the screen size (the Xperia XZ2 comes with a 5.7-inch full HD+ one and the XZ2 Compact sports a 5-inch one) and the battery capacities (the XZ2 has 3,180mAh battery while the XZ2 Compact gets a 2,870mAh one). n
94 | APRIl 2018 MYMOBILE SPECIAL FEATURE
HTC U11+
TC’s latest flagship is the U11+ smartphone, Hwith a bezel-less display (6-inch Quad HD lCD
with an aspect ratio of 18:9) as its highlight. Other Trendz specs include a Qualcomm Snapdragon 835 processor, 4GB RAM/64GB ROM and 6GB RAM/128GB ROM variants, a 3,930mAh battery with Quick Charge 3.0 tech, and Android 8.0 Oreo. The camera department houses a 12-megapixel primary shooter with HTC’s UltraPixel 3, UltraSpeed Autofocus, BSI sensor, OIS, and dual lED flash and an 8-megapixel front camera. Additionally, it comes with HTC USonic with Active Noise Cancellation and HTC BoomSound Hi-Fi edition audio system, IP68 certification and a back-mounted fingerprint scanner. n
Google Pixel 2 and Pixel 2 XL
oogle’s 2017 lineup includes the Pixel 2 and the Pixel 2 Xl. While Gthe younger sibling is much like the 2016 Pixel, with the same aspect ratio of 16:9 (with a 5-inch full HD AMOlED display), the Pixel 2 Xl has bezels too thin and an aspect ratio rated at 18:9 (with a bigger 6-inch QHD polED FullScreen display). Both the smartphone come with different battery capacities; 2,700mAh for the Pixel 2 and 3,520mAh one for the Pixel 2 Xl. Other than this, all the specs such as by Qualcomm Snapdragon 835 mobile platform, 4GB of RAM, 64GB and 128GB of internal storage options, and front- firing stereo speakers, water and dust resistance, remain the same. On the camera front, the Pixel 2 and the Pixel 2 Xl feature a a primary camera rated at 12.2-megapixel with laser autofocus, dual PDAF, OIS, EIS, while at the front there is an 8-megapixel shooter with fixed focus. Additionally, the smartphones support a rear- mounted fingerprint sensor, Active Edge feature, Google Assistant, and come equipped with Google lens. n
www.mymobileindia.com APRIl 2018 | 95 APPTASTIC
Live.me Entertainment sourced fresh, courtesy ‘Live.me’ Feature From live quiz shows to performances by top artists, ‘live.me’ promises a massive dose of direct, live-streaming entertainment
he adrenaline rush of seeing a timer comics such as Gaurav Gera, Sahil Khattar Trun out while you are groping for an etc. hosting the live sessions of QuizBiz. answer to a question is an unmatched Currently, the app has more than 50 experience. Imagine if you get to ‘live’ it influencers whom users can interact with (pun intended!) every day. That’s frequently. Additionally, guest sessions what,among many other things, is what with performers such as Rajasthani folk the live.me app, a unique offering by singing sensation Ustad Mame Khan have Cheetah Mobiles, makers of popular utility further endeared the app to its followers. apps such as Clean Master, CM Security Target Audience: Primarily targeting the and Battery Doctor, promises. Catering to demography of active online users between the still nascent domain of live- 16-34 years, live.me has also efficiently entertainment in India, live.me app has utilized the quick gratification tendencies received an overwhelming response from Indian audiences, thanks to its diversified offerings ranging from interactive live “From game shows such as QuizBiz to interactive sessions with talented influencers to instant artists or opportunities to grab gratification to virtual unique digital gifts. Live Streaming: With live sweets, Live.me has a streaming increasingly becoming popular with youngsters, the lot to offer to its target Indian online market was in need audience to keep them of a dedicated live-streaming platform, and live.me has smoothly hooked” eased into this niche and offers a chance for users to interact with their favourite performers via live video streams. The of its target audience to introduce features latest feature introduced on the app is such as instant cash prizes during QuizBiz QuizBiz an interactive live trivia format. sessions which are redeemable via PayPal Influencers: liv.me’s further claim to or as in-app live.me coins. It has also fame is its ever-expanding tie-ups with aimed to enhance localized consumer popular influencers such as engagement and introduced various India VishakhaSodha, Shruti Singh, Sonel specific virtual gifts such as unique Singh, Avanie Joshi, Shahzan Mujeeb, emoticons, virtual samosa, laddoo, jalebis Nalin Swami, RJ Diamond and RJ Kalpesh, and festive stickers. These features apart from famous actors and stand-up enhance the entertainment quotient and
96 | APRIl 2018 MYMOBILE APPTASTIC Feature
add a dollop of fun to every conversation, while proving to be a significant portion of the app’s monetization and gifting process. Virtual Gift: Within 7 months of its inception, processed more than USD 1 million in virtual gift payments to its streamers. Such robust figures stand testament to the growth potential that this latest app has demonstrated, while opening a whole new world of live entertainment to Indian users and prompting them to start living the exciting and unscripted ‘lIVE’ life! n
www.mymobileindia.com APRIl 2018 | 97 APPTASTIC
Empzilla A unique collaborative app which simplifies best fit for job seekers and recruiters Feature
98 | APRIl 2018 MYMOBILE APPTASTIC
here’s good news on the job front. on one; highlight their USP and their THiring and job hunting just got a lot suitability for the job and get the recruiter’s easier with a new App that gets recruiter response straight off. Sounds too good to and job seekers in touch,one-on-one, be true? Well, almost. speedily and effortlessly. It’s a win-win for Recruitment platforms charge a tidy both. No more hassles about applying in ten
different places and not knowing whether Feature you fit the bill in any of them; whether you will be shortlisted and when, if at all, you will be called for the interview. Selection of course, is in, well, God’s hands, as they say! With the new app Empzilla it’s all in your hands, it seems. Empzilla gives the candidates the opportunity to choose the specific recruiter having vacancy and to initiate a chat. Giving the candidate the control to highlight one-self is a big advantage. For recruiters, too, it is means a lot less hassle. No plying through endless numbers of applications, shortlisting, sending replies, fixing interviews and finally selecting. Besides, in normal hiring procedures, often when the recruiter telephones the candidate, he or she may not be available or might just miss the “Empzilla gives call. But on an Empzillachat, contactablity is assured. The the candidates the candidate responds at ease; opportunity to choose the it also saves call cost.The hiring agency and the specific recruiter having candidate can complete vacancy and to initiate a chat. the recruitment process over a couple of button Giving the candidate the clicks on the chats. What is control to highlight one-self more, there is no issue of data misuse that can happen with is a big advantage” normal hiring mechanism.
The new App is a one-stop- shop for is a small fee.A premium membership of companies and job aspirants. It takes a lot sum for having a candidate highlighted to the App costs Rs. 999 and comes with 10 of burden off the Human Resource a recruiter in the search. But the credit points. One credit is used to chat Department’s head and streamlines the mechanism is neither in the control of the with 1 recruiter. Freshers and the less recruitment process. For the candidate it’s candidate nor the company looking for a experienced also get free professional even better. They can get in touch directly recruit. resume and training session for basics of with the hiring agency and talk to them one With Empzilla App all you have to pay interview. What more could one want! n
www.mymobileindia.com APRIl 2018 | 99 LEAD STORY Limelight
VuLiv a must have mobile application for college goers
ired of sharing heavy files as notes and we have missed those important lectures. semester notes and exchanging all other Tnot able to use it? Missed a video But, What if you could now view those important announcements that you miss lecture and not able to get the updates on documents, video lectures, illustrations, in college, Vuliv Player, a smart media your phone? Poor network stopping you present in your friend’s phone, on your player, brings to you VuShareTM, the from downloading notes? Insufficient smartphone or a smart TV without any world’s only mobile technology for storage comes as a hitch while exchanging additional hardware or without having to simulcasting a user’s Videos, Music, valuable information? let’s be honest and transfer these documents, without any Photos, documents on any multiple admit that all of us have bunked college screens including Smartphones, lectures and tuitions every other day, and VuLiv is an Computers or even Smart TV without any the most difficult part the next day was to additional hardware or the need to transfer cover up everything that you missed. app that can multicast the file or even without internet or any From Tuition and coaching class notes additional cost. to all the lecture notes and your study materials Easy Sharing: Share without presentations, it becomes difficult amongst friends, without worrying about network, data or to bunch up everything in place and storage with VuShare. Exchange use it for yourself, when you need having to transfer notes, videos, lectures and them the most. Sure, you could documents, download and everything important by just creating study the old school way: Pen, paper your own hotspot and sharing all the and a textbook, copy notes from your even without internet or essentials, within seconds. And what’s friend’s text book, or just download an cellular network best is that it won’t even consume the eBook? mobile data and storage. So now make No internet dependency: We all have that VuShare , the one stop shop for all your one nerdy friend in our group, super notes this ,Finals. studious, who has never missed a class or internet Vuliv Player has the answer! School authorities and managements a lecture and is the only friend who comes Convenient simulcasting: To reduce the can also use the app to broadcast notices, to our rescue for copying notes whenever cumbersome process of sharing your certificates, sample test papers and
100 | APRIl 2018 MYMOBILE APPTASTIC
semester test results to students. All members have individual playback they need is to use VuShare to beam controls. Users just need to click on a dedicated super-fast network. the VuShare icon on the app, select Students can join in and get access to the content of their choice present on all the documents seamlessly without the device and enable a VuShare internet and without need of session to watch a favourite video transferring or downloading files together with friends. separately. Now NO 4G Network or 4GB RAM Feature Multiple connectivity: The app uses smartphone required, this advanced its own proprietary software technology technology in Vuliv Player is a holy to connect with multiple smart devices grail for college students who run their at same time & creates 1 host to month in a limited budget. The manage playback controls or playlist Application is available for free combinations. The technology is download from Google Play or Apple native to smartphone hardware and Store. n allows the host to beam dedicated [email protected] speed upto 80Mbps for each connected device with no loss of content quality or buffering unlike faced even in a good 4G network. Friends can create their playlists and consume content on the choice of their screen size or the sound systems, as each one of the VuShare session
www.mymobileindia.com APRIl 2018 | 101 MOBILESENSEX BAZAAR BARGAIN Moto G5S Plus The major highlight of the smartphone is the dual rear cameras at the back- two 13MP sensor placed side by side, coupled with an aperture of f/2.0. For selfies, it is equipped with an 8MP sensor. Great Deals Great The smartphone packs a 5.5-inch Full HD display with a screen resolution of 1920 x 1080 pixels. It is powered by a 2.0GHz octa-core Qualcomm Snapdragon 625 processor. It comes with 4GB RAM, 64GB of storage and 128GB expandable memory. The phone runs on Android 7.1.1 Nougat. It is powered by a 3000mAh battery along with Turbo charging technology. n
Launched at: Rs 17,900 Current Price: Rs 14,900
Samsung Galaxy J7 Max The Galaxy J7 Max sports a 5.7-inch full HD display with 1080x1920 pixel resolution. The device runs Android 7.0 Nougat and is powered by an octa- core 1.6GHz MediaTek Helio P20 processor. The smartphone offers 4GB of RAM and 32GB of internal storage which can be expanded up to 256GB via a microSD card. The device packs a 13-megapixel primary camera on the rear and a 13-megapixel front shooter for selfies. The handset is backed by a 3,300mAh battery and offers all the essential Launched at: Rs 15,999 connectivity options. It is available in Black and Gold Current Price: Rs 12,999 colour options. n
102 | APRIl 2018 MYMOBILE MOBILESENSEX
Oppo F3
The USP of Oppo F3 is its camera department which houses dual cameras at the front. The smartphone features a 5.5-inch full HD In-cell TFT display and is powered by a 1.5GHz octa-core MediaTek MT6750T6 processor along with Mali- T860 GPU. It is equipped with 4GB of RAM and 64GB of internal storage which can be further expanded up to 256GB with the use of a microSD card. It gets its fuel from a 3,200mAh battery and runs the company’s Color0S 3.0 based on Android 6.0 Marshmallow. It is accompanied by a fingerprint Deals Great sensor in the home button. n
Launched at: Rs 14,999 Current Price: Rs 13,499
Nokia 6 (3GB RAM) The smartphone comes with a 5.5-inch full HD 2.5D curved glass display and is powered by Qualcomm Snapdragon 430 processor. It comes equipped with 32GB of internal storage which can be further expanded up to 128GB via a memory card. The device comes with a 16-megapixel primary shooter along with Phase Detection Auto Focus (PDAF) and dual-tone lED flash while the front facing camera stands at 8-megapixel. The Nokia 6 gets its fuel from a 3,000mAh battery and runs the latest Android 7.0 Nougat. It also comes with a fingerprint scanner embedded in the home button. n
[email protected] Launched at: Rs 19,990 Current Price: Rs 11,990 (Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)
www.mymobileindia.com APRIl 2018 | 103 Subscription Final New gift March New offer-1.qxd 3/24/2017 11:54 AM Page 2
mobile india’s flagship magazine SPECIAL OFFER Subscribe This Month YEARS Get Off 35% Subscription 3 Offer YEARS Subscription 2 Offer YEAR Subscription 1 Offer
SUBSCRIPTION ORDER FORM
Term No of Coverprice Option You pay (Rs) Cash Benefit/Gift (year) issue (rs.) a 3,600 cata brew baron/timex gents watch worth rs. 2,700 3 36 3,600 b 2,340 Save rs. 1,260 i.e 35% discount on cover price
a 2,400 arise electric Kettle/timex ladies watch worth rs. 1,800 2 24 2,400 b 1,560 Save rs. 840 i.e 35% discount on cover price a 1,200 uS polo t-Shirt/allen Solly tie worth rs. 999 1 12 1,200 b 780 Save rs. 420 i.e 35% discount on cover price
Yes, i would like to subscribe to my mobile magazine for______years with option_____
name______age______Sex______
Jobtitle______company name______
address office/residence______
mobile______phone______e-mail______
cheque no.______for rs.______paYment method by cheque/cash no:______amount:______bank:______branch:______pleaSe *draw the dd/cheque in favour of Spring convergence Services pvt. ltd. *write your name and address on the reverse of the dd/cheque.
address - # 25, 1st floor, Shankar market, connaught place, new delhi - 110001. phone: 011-46206161, 46206100, e-mail: [email protected], web : mymobileindia.com
Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only. MY GUIDE
While My Mobile tries to ensure accuracy in the pricing and features any discrepancies that may emerge are beyond our control. Please check with the retailer about features of the phone before buying. Feel free to update us. (Last updated on March 22, 2018) Disclaimer: The prices quoted in My Guide are the Best Buy prices quoted by the respective companies, ex-Delhi. The prices may vary on account of promotional schemes or dealer discretion.
Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:
Up to Rs. 2,499
Rs. 2,500 – Rs. 5,999
Rs. 6,000 – Rs. 9,999
Rs.10,000 – Rs. 14,999
Rs.15,000 – Rs. 19,999
Rs. 20,000 – Rs. 29,999
RS. 30,000 and above.
Tablets
Spreadtrum—ST Intel Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH
APRIL 2018 I 105 MYGUIDE
UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS
parameterS hitech i-Smart itel lephone
model pride 350 103 102 cute 204 flip Smart Selfie it5231 K1 K5
display (inches/res) 2.8 1.8 1.8 2.4 2.4/ 240 x 320 1.8 2.4
dimension (mm) 131 x 58 x 10.2 112x46.5x13.5 112x46.5x13.5 100x50x15 124.5 x 54 x 11.4 112x46.5x13.9 112x46.5x13.9
weight (grams) 82 60 60 70 - 64 64 Spreadtrum processor/ram Speadtrum 6531da Speadtrum6533 Speadtrum 6531da 360mhz/64mb 312mhz /32mb 312mhz /32mb 6531da/na operating system nucleus na na na - na na
Storage/expandable 32+32mb 32+32mb 32+32mb 32+32mb 64mb/32gb 32mb / 32gb 32mb / 32gb
rear/front camera 1.3 mp/na 0.8/na 0.8/na 0.8/na 0.08mp/0.3mp digital camera 0.3 mp
battery (mah) 1,800 1,000 850 580 1900 1000 1450
2g/3g/4g Yes/no/no Yes/no/no Yes/no/no Yes/no/no Yes/no/no Yes/no/no Yes/no/no
dual Sim Yes Yes Yes Yes Yes YeS YeS
music player/fm Yes/Yes Yes Yes Yes Yes/Yes YeS YeS
launch launched launched launched launched may, 2016 august, 2016 na
price rs. 1,549 650 684 1,190 1,335 674 950
UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS
parameterS lephone honor hitech in-focuS
model l1 K7 Sleek 9 honor bee amaze S9 air a8 bingo 10 (m415)
display (inches/res) 2 2.4 2.4 4.5/ 854 x 480 5 5.0/ 540 x 960 4.5/ 480 x 854
dimension (mm) 123x51.8x14.9 100 x 42 x 13.4 100 x 42 x 13.4 134.3 x 66.7 X 10 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43
weight (grams) 102 62 62 170 150 152 140
processor/ram 312mhz /32mb 312mhz /32mb 312mhz /32mb St Sc 7732/1gb St 7731/512mb St 7731/1gb mt 6580a/1gb
operating system na na na android oS, v4.4 5.1 lollipop 5.2 lollipop android oS, 6.0
Storage/expandable 32mb / 32gb 32mb / 32gb 32mb / 32gb 8gb/32gb 4gb/32gb 8gb/32gb 8gb/32gb
rear/front camera digital camera/ 0.1 mp 0.1 mp 8mp/2mp 5mp/2mp 8mp/2mp 5mp/5mp digital camera battery (mah) 2,500 2,500 800 1,730 1,400 2,000 2,000
2g/3g/4g Yes/no/no Yes/no/no Yes/no/no Yes/Yes/no Yes/Yes/no Yes/Yes/no Yes/Yes/no
dual Sim YeS YeS YeS Yes Yes Yes Yes
music player/fm YeS YeS YeS Yes/Yes Yes/Yes Yes/Yes Yes/no
launch october, 2016 na na may, 2015 - - april, 2016
price rs. 999 999 1,325 4,999 2,999 4,999 4,399
106 I APRIL 2018 MYMOBILE MYGUIDE
Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS
parameterS in-focuS inteX i-Smart
model bingo 21 (m 430) aqua fish cloud glory 4g cloud String hd aqua classic 2 is-59 i1-mini
display (inches/res) 4.5/ 854 x 480 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280 5/480/854 5/854x480 4.5/854x480
dimension (mm) 136.8 x 67 x 10.95 142.4x72x9.6 134.2 x 68 x 9 144.5 x 72.5 x 8.7 145.2x72.6x10.9 143.5x73.6x9.5 135.2x66x10.8
weight (grams) 152 150 120 150 120 109
1.2ghz, quad-core/1gb 1.3ghz quad- processor/ram St Shark/2gb Quad core/2gb mt 6735m/ 1gb Sc 9832a/ 1gb qcta-core/1gb core/512mb operating system android 5.1 Sailfish 2.0 android 6.0 android 5.1 android 6.0 android 6.0 android 6.2
Storage/expandable 8gb/32gb 16gb/32gb 8gb/ 32gb 8gb/ 32gb 8gb/32gb 8gb/32gb 4gb/32gb
rear/front camera 8mp/5mp 8mp/2mp 5mp/2mp 8mp/2mp 5mp/2mp 5mp/2mp 5mp/2mp
battery (mah) 2,300 2500 1,800 2,200 2200 2,200 2,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/no Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/no Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes Yes
launch march, 2016 february,2016 June, 2016 may, 2016 launched launched
price rs. 5,499 5,499 3,999 5,599 4,600 2,999 3,199
Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS
parameterS itel micromaX m-tech
model power pro it1410 canvas Juice 3 Q393 canvas Spark 3 canvas bolt Selfie eroS pluS turbo 4g teZ 4g
display (inches/res) 4/ 800 x 480 5.0/720 x 1280 5.5/720x1280 4.5/854x480 5 fwVga tn 5 fwVga tn 5 fwVga ipS
dimension (mm) 124x64.7x12.2 na - - 144.9x73.3x9.5 146.6x73.6x11.5 144x72.5x8.8
weight (grams) - na - - 142 142 171
processor/ram dual core, 1.3 mt6580/2gb quad-core/1gb mtK6735/1gb 1.3ghz Quad core 1.3ghz Quad core 1.3ghz Quad core ghz/512mb operating system android4.4 android 5.1 android 5.1 android 5.1 android nougat android nougat android nougat
Storage/expandable 8gb/32gb 8gb/32gb 8gb/32gb 8gb/32gb 1gb/8gb/64gb 1gb/8gb/64gb 1gb/8gb/64gb
rear/front camera 2.0mp/0.3mp 8mp/2mp 8mp/5mp 5mp/5mp 0.3mp/5mp 0.3mp/5mp 2mp/5mp
battery (mah) 2,800 4,000 2,500 1,750 2,000 2,000 2,400
2g/3g/4g Yes/Yes/no Yes/Yes/no Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
launch may, 2016 na march, 2016 may, 2016 november, 2017 august, 2017 august, 2017
price rs. 3,339 4,171 4,848 4,849 4,299 4,699 4,799 www.mymobileindia.com APRIL 2018 I 107 MYGUIDE
Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS
parameterS m-tech Videocon ZioX
model eroS 4g delite11 astra metal 4g astra colors 4g astra nXt+ Zi-34 astra prism
display (inches/res) 5 fwVga ipS 5/1280x720 5/480X854 5/720X1280 4 inch 3.5 inch 5 inch
dimension (mm) 72.4x142.7x9.3 146.66X74.3X10.52 143.8X73.3X10.4 142.9X71.65X11 125.4X64.2X13 116.2X61.4X11.3 134.4X67X10.1
weight (grams) 136 151 171 182 130 108 119 1.5ghz Quad- processor/ram 1.3ghz Quad core Quad-core/1gb core arm Spreadtrum 512mb+4gb(ddr2) 2xcortex-a7,32bit 1.2 ghz Quadcore operating system android nougat android 6.0 android 6.0 android 6.0 android 6.0 android 4.4.2 android 6.0
Storage/expandable 1gb/8gb/64gb 8gb/32gb 1gb/8gb 1gb/8gb 1gb/8gb 256 mb/512 mb 512 mb/4gb
rear/front camera 0.3mp/5mp 5mp/2mp 5mp/2mp 5mp/5mp 2mp/0.3mp 0.3mp/ 0.3mp 0.3mp/2mp
battery (mah) 2,000 3,000 3,000 4,000 2,000 1,200 1,700
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/no Yes/Yes/no
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes Yes Yes Yes Yes
launch october, 2017 na launched launched launched launched launched
price rs. 4,999 5,840 5,553 6,499 3,703 2,993 3,813
Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS ZioX aSuS celKon centric
model astra Zing astra nXt pro astra blaze Zenfone 2 laser Zenfone max Q550 l3 Ze550Kl display (inches/res) 4 inch 4 inch 4.5/480x854 5.5/720 x 1280 5.5/ 720 x 1280 5.0/720 x 1280 5 hd ipS
dimension (mm) 124X64X10.1 123.5x64.2x10.5 135x68x10.2 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 145.6 x 71.8 x 8 141x70.5x8.6
weight (grams) 105 111 130 170 202 149 143
processor/ram 1.2 ghz Quadcore Quad-core a7mp 1.3ghz Quad-core QS 410/2gb QS 615/ 2gb, 3gb broadcom/2gb 1.3ghz Quad core
operating system android 6.0 android 7 android 7 android 5.0 android 6.0 android Kitkat 4.4.2 android nougat
Storage/expandable 512mb/4gb 1gb/8gb 1gb/8gb 16gb/128gb 16gb/32gb, 64gb 16gb/32gb 2gb/16gb/256gb
rear/front camera 0.3mp/2mp 2mp/0.3mp 0.3mp/2mp 13mp/5mp 13mp/5mp 8mp/2mp 13mp/5mp
battery (mah) 1,400 1,900 2,000 3,000 5,000 2,500 3,050
2g/3g/4g Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes Yes/Yes Yes/Yes Yes/no Yes/Yes Yes/Yes Yes/Yes
launch launched launched launched august, 2015 may, 2016 2,014 January, 2018
price rs. 3,653 3,899 4,499 9,299 9,325/ 12,999 7,499 6,749
108 I APRIL 2018 MYMOBILE MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS comio coolpad
model c1 c2 S1 p1 note 3 note 3s note 5 lite
display (inches/res) 5 hd ipS 5 hd ipS 5.2 hd ipS 5.5 hd ipS 5.5/720 x 1280 5.5/1920x1080 5/1280X970
dimension (mm) 143.5X71.3X9.35 144X71.6X9.9 149X72.6X7.9 152.85X76.14X9.2 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7
weight (grams) 175 165 159 178 150 167 148
processor/ram 1.3ghz Quad core 1.3ghz Quad core 1.3ghz Quad core 1.3ghz Quad core mt6753/3gb octa-core/3gb mt6735/3gb
operating system android nougat android nougat android nougat android nougat android 5.1 android6.0 android6.0
Storage/expandable 1gb/32gb 2gb/16gb 2gb/32gb 3gb/32gb 16gb/64gb 32gb/32gb 16gb
rear/front camera 8mp/5mp 8mp/8mp 13mp/8mp 13mp/8mp 13mp/5mp 13mp/5mp 13mp/8mp
battery (mah) 2,200 4,000 2,700 5,000 3,000 2,500 2,500
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
launch august, 2017 September, 2017 august, 2017 august, 2017 october, 2015 november,2016 march, 2017
price rs. 5,999 7,199 8,999 9,999 8,999 9,999 8,199
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS gionee honor hitech in-focuS
model p 7 honor holly 3 honor holly 2 plus air a9 m 350 (16gb) m680 m810
display (inches/res) 5.0/720x1280 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920
dimension (mm) na na 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99
weight (grams) na na 160 152 146 158 155
processor/ram Quad-core/2gb Kirin 620/2gb mt6735p /2gb mt 3735m/2gb mt6732/2gb mt 6753/2gb QS 801/ 2gb
operating system android 6.0 android 6.0 android 5.1.1 android 5.1 android 4.4.2 android 5.1 android 5.0
Storage/expandable 16gb 16gb/128gb 16gb/128gb 16gb/32gb 16gb/64gb 16gb/32gb 16gb/64gb
rear/front camera 8mp/5mp 13mp/8mp 13mp/5mp 13mp/8mp 8mp/8mp 13mp/13mp 13mp/5mp
battery (mah) 2,300 3,100 4,000 3,500 2,500 2,600 2,600
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes na Yes Yes Yes Yes no
music player/fm Yes/Yes na Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes
launch december,2016 october, 2016 february, 2016 - June, 2015 december, 2015 July, 2015
price rs. 9,999 9,999 8,499 6,999 6,999 8,999 9,999 www.mymobileindia.com APRIL 2018 I 109 MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS inteX i-Smart itel
model aqua S7 aqua Secure aqua View iS-57i iS-56i hd mercury V6 ultra 50 wish it1512
display (inches/res) 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/hd ipS, miraVision, 5/fwVga/tn cast screen dimension (mm) 142.5x72.5x8.7 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44 143x72x8.65
weight (grams) 150 130 146 155 170 186 -
processor/ram Quad core/3gb mtK6735m/ 1gb mtK6735p/ 1gb Quad core/1 gb Quad core/1 gb 1.3ghz Quad core Quad core/1gb
operating system android 6.0 android 5.1 android 5.1 android 4.4.2 android 4.4.2 marshmallow 6.0 android 6.0
Storage/expandable 16gb/64gb 8gb/ 32gb 16gb/ 32gb 8gb/64gb 8gb/64gb 3gb/32gb/64gb 8gb/32gb
rear/front camera 13mp/5mp 5mp/ 2mp 8mp/5mp 8.0mp/3.2mp 8.0mp/3.2mp 13mp/5mp 5.0mp/2.0mp
battery (mah) 3,200 1,900 2,200 2,100 2,500 3,000 2,500
2g/3g/4g Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes/Yes Yes
music player/fm Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes Yes/Yes
launch September, 2016 may, 2016 June, 2016 September, 2016 September, 2015 launched June, 2016
price rs. 9,499 6,499 8,999 6,499 6,999 9,990 6,000
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS itel Kara laVa
model power pro it1553 mega 1 mega 4 mega 2 X10 pixel V2 X50+
display (inches/res) 5.5) 5.5, full hd 5.0-inch, hd ipS, 5.0-inch, hd ipS, 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720
dimension (mm) 138.5x69.5x9.8 152.4x77.1x9.5 152.4X77.1X9.5 152.4X77.1X9.5 142 x 70.8 x 7.9 141.6 x 70.8 x 7.6 155x71.8x8.85
weight (grams) - 184 184 184 133 128 155 1.3ghz Quad processor/ram Quad core/1gb 1.2 ghz,Quad core 1.3ghz Quad Quad core /3gb Quad core/ 2gb quad-core/2gb core(64bit) core(64bit) operating system android 5.1 marshmallow 6.0 android 6.0 android 6.0 android 5.1 android 5.1 android 6.0
Storage/expandable 16gb/32gb 3gb/32gb/64gb 1gb/16gb 2gb/16gb 16gb/32gb 16gb/32gb 32gb/32gb
rear/front camera 8.0mp/2.0mp 13mp/5mp 8mp/2mp 13mp/5mp 13mp/5mp 13mp/8mp 8mp/5mp
battery (mah) 5,050 4,000 2,000 3,000 2,900 2,500 2,800
2g/3g/4g Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes
dual Sim Yes Yes/Yes Yes 152.4X77.1X9.5 Yes Yes Yes
music player/fm Yes/Yes Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes
launch June, 2016 June, 2017 launched launched november, 2015 September, 2015
price rs. 7,290 7,950 4,500 6,500 9,999 8,499 9,199
110 I APRIL 2018 MYMOBILE MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS lephone
model w2 w7 w7+ w12 w15 w21 w11
display (inches/res) 4.5/854X480 5/854X480 5/1280X720 ipS 5 inch/1280X720 5/1280X720 5.5/1280X720 5 inch/1280X720
dimension (mm) 134.5X68X10.2 143.6x72.5x10 143.6x72.5x9.1 145.2X72.4X10 144.2x72x8.8 152.8x76.9x8.6 144X72.4X9.5
weight (grams) 126 177 151 148 142 164 161
processor/ram 1.3ghz Quad core 1.3ghz Quad core 1.3ghz Quad core 1.3ghz Quad core 1.3ghz Quad-core 1.3ghz Quad-core 1.3ghz Quad core android 6.0, android 6.0, android 6.0, operating system marshmallow marshmallow marshmallow android 6.0 android 6.0 android 6.0 android 6.0 Storage/expandable 1gb/8gb/32gb 1gb/8gb/32gb 1 gb/8 gb 1gb/16gb/32gb 2gb/16gb/32gb 2gb/16gb/32gb 1gb/16gb/32gb
rear/front camera 2mp/Vga 5mp/2mp 5mp/5mp 8mp/2mp 8mp/5mp 8mp/5mp 8mp/2mp
battery (mah) 1,500 2,000 1,800 2,000 2,000 2,500 2,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes "Yes " "Yes " "Yes " Yes
music player/fm Yes Yes Yes Yes Yes/Yes Yes/Yes Yes
launch launched launched launched launched launched launched launched
price rs. 4,499 4,999 5,999 6,399 6,499 6,799 6,999
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS lenoVo lYf lg micromaX
model K6 power wind 5 K7 canvas unite 4 canvas amaze 2 canvas Xp 4g canvas 5
display (inches/res) 5/1920x1080 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280 5.0/720 x 1280 5.2/1080 x 1920
dimension (mm) 141.9x70.3x9.3 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 na na na na
weight (grams) 145 137 na na na na
processor/ram QS 430/3gb mt6735p/ 1gb 1.1ghz Quad core/ mtK 6735p/1gb QS415/ 2gb mt6735p/3gb mt6753/3gb 1.5gb operating system android 6.0 android 5.1 android 5.0 android 6.0 android 5.0.2 android 5.1 android 5.1
Storage/expandable 32gb/128gb 8gb/ 32gb 8gb/32gb 8gb/64gb 8gb/ 32gb 16gb/32gb 16gb/64gb
rear/front camera 13mp/8mp 8mp/ 5mp 5mp/5mp 8mp/5mp 13mp/ 5mp 8mp/2mp 13mp/5mp
battery (mah) 4,000 2,000 2,125 2,500 2,500 2,000 2,900
2g/3g/4g Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes
launch november,2016 June, 2016 January, 2016 June, 2016 June, 2016 may, 2016 november, 2015
price rs. 9,999 6,599 8,690 6,999 7,499 7,499 9,999 www.mymobileindia.com APRIL 2018 I 111 MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS micromaX motorola noKia nuu panaSonic
model canvas unite 4 pro canvas Sliver 5 moto g4 play moto e4/plus nokia 3 Q626 p55 max
display (inches/res) 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/5.5/1280x720 5/1280X720 5/1280 x 720 5.5/1280x720
dimension (mm) na 5.1mm thick 144.4x72x9.9 144.5x72x9.3/ 143.4x71.4x8.4 141.2x70.3x7.3 152 x 72.6 x 8.7 155x77.5x9.55 weight (grams) na 97 137 150,/181 na 148 180
processor/ram Quad core/ 2gb QS 410 /2gb QS 410/2gb mtK6737 mt 6737 1.3ghz Quad core mtK6737
operating system android 5.1 android 5.0.2 android 6.0 android 7.1.1 android 7.0 android 6.0 android 7.0
Storage/expandable 16gb/32gb 16gb/no 16gb/128gb 2/16/3/32gb 16gb/128gb 2gb/32gb/64gb 3gb/16gb
rear/front camera 8mp/5mp 8mp/5mp 8mp/5mp 8mp/5mp/13mp/5mp 8mp/8mp 8mp/5mp 13mp/5mp
battery (mah) 3,900 2,000 2,800 28,00/5,000 2,650 2,000 5,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes no Yes Yes no Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/no Yes/Yes Yes/Yes Yes/Yes Yes/Yes
launch June, 2016 2,015 September, 2016 august, 2017 July, 2017 august, 2017 august, 2017
price rs. 7,499 8,387 8,999 8,450 onwards 8,635 9,625 7,499
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS panaSonic SamSung tcl Xiaomi
model eluga ray 500/700 galaxy on 5 pro galaxy J2 (2016) galaxy J2 pro (2016) tcl 560 tcl 562 redmi 2 prime
display (inches/res) 5/5.5/720 x 1280/ 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080 4.7/720 x 1280 1080 x 1920 144.3 x 71.3 x 9.2/ dimension (mm) 153.8 x 75.4 x 8.9 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 na 152x77x8 134.00 x 67.20 x 9.4 weight (grams) 163/182 149 138 138 156 150 133
processor/ram mt6737/mt6753 Quad core/ 2gb Quad core/ 1.5gb Quad core/2gb QS 210/2gb mt6755m/3gb QS 410/2gb
operating system android 7.0 android 6.0 android 6.0 android 6.0 android 6.0 android 6.0 android 4.4
Storage/expandable 3gb/32gb 16gb/128gb 8gb/128gb 16gb/128gb 16gb/32gb 32gb/64gb 16gb/32gb
rear/front camera 5/13/13/13 8mp/5mp 8mp/5mp 8mp/5mp 8mp/5mp 13mp/5mp 8mp/2mp
battery (mah) 4,000/5,000 2,600 2,600 2,600 2,500 2,960 2,200
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/no Yes/no Yes/Yes Yes/no Yes/Yes Yes/Yes
launch September, 2017 July, 2016 July, 2016 July,2016 July, 2016 July,2016 august, 2015
price rs. 8,999/9,999 6,490 6,990 9,090 6,999 9,999 6,999
112 I APRIL 2018 MYMOBILE MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS Xiaomi Videocon
model redmi 3S/ 3s prime redmi note prime redmi note 3 redmi 3s plus redmi note 4 redmi note 5 graphite1
display (inches/res) 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 5.9/1080x2160 4.5/1280x720
dimension (mm) 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 158.50x75.45x8.05 136.76X69X10
weight (grams) 144 185 164 144 165 180 127
processor/ram QS 430/ 2gb, 3gb QS 410/2gb QS 650/2gb,3gb QS 430/2gb QS625/2gb,3gb,4gb QS625/3gb/4gb Quad-core/1gb
operating system android 6.0 android 4.4 android 5.0.2 android 6.0 android 6.0 android 7.0 android 6.0
Storage/expandable 16gb, 32gb/128gb 16gb/32gb 16gb,32gb/32gb 32gb/128gb 32gb/64gb 32gb/64gb 8gb/64gb
rear/front camera 13mp/5mp 13mp/5mp 16mp/5mp 13mp/5mp 13mp/5mp 12mp/5mp 5mp/2mp
battery (mah) 4,100 3,100 4,000 4000/4100 4,100 4,000 2,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes no Yes Yes Yes (hybrid) Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes Yes/Yes
launch august, 2016 december, 2015 march, 2016 october,2016 January, 2017 february, 2018 na
price rs. 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 9,999 6,499
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS
parameterS Videocon Yu Zen
model delite21 Krypton3 ultra30 ultra50 Yunique Yuphoria cinemax 3
display (inches/res) 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280 5.5/720x1280
dimension (mm) 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35
weight (grams) 151 153 153 186 128 143 august,2016
processor/ram Quad-core/2gb Quad-core/2gb Quad-core/3gb Quad-core/3gb QS 410 / 1gb Quad core / 2gb Quad core/2gb
operating system android 6.0 android 6.0 android 6.0 android 6.0 android 5.1. android 5.1.1 android 5.1
Storage/expandable 16gb/32gb 16gb/32gb 32gb/64gb 32gb/64gb 8gb/32gb 16gb/32gb 16gb/32gb
rear/front camera 8mp/2mp 13mp/5mp 13mp/5mp 13mp/5mp 8mp/2mp 8mp/5mp 5mp/3.2mp
battery (mah) 3,000 3,000 4,000 3,000 2,000 2,230 2,900
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
launch na na na na September, 2015 may, 2015 august, 2016
price rs. 7,200 7,999 9,990 9,990 6,300 6,499 6,999 www.mymobileindia.com APRIL 2018 I 113 MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999 MODELS
parameterS ZioX Zopo Zte aSuS
model astra Star astra curve 4g duopix f1 Zp331 blade V6 Zenfone 2 Zenfone Selfie (2gb/4gb) display (inches/res) 5/480x854 5/480x854 5/1280x720 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920
dimension (mm) 145.6x72.7x10.2 146.5x73.1x10.3 145.2x71.7x9.1 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8
weight (grams) 150 160 148 113 122 170 170
processor/ram 1.3ghz Quad-core 1.3ghz Quad-core 1.3ghz Quad-core Quad core/1gb mtK 6735/2gb ia Z3560 /2gb QS615 /2gb,3gb
operating system android 7.0 android 7.0 android 7.0 android 5.1 android 5.1 android 5.0 android 5.0
Storage/expandable 1gb/16gb 2gb/16gb 2gb/16gb 8 gb/64 gb 16gb/128gb 16gb,32gb/128gb 16gb,32gb/128gb
rear/front camera 5mp/2mp 5mp/2mp 8mp/8mp+2mp 5 mp/2 mp 13mp/5mp 13mp/5mp 13mp/13mp
battery (mah) 2,350 2,200 2,400 1,700 2,500 3,000 3,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/-
launch launched launched launched - July, 2016 march, 2015 august, 2015
price rs. 5,899 7,299 7,499 7,500 9,999 13,999, 18,999 10,999/ 16,999
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS aSuS centric coolpad gionee Zenfone 3 model Zenfone 3 lazer max(Zc520tl) a1 coolpad note 5 cool 1 f 103 pro marathon m5 lite display (inches/res) 5.5/1920x1080 5.2/1280x720 5.5/1920x1080 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280
dimension (mm) 149x76x7.9 149x73.7x8.55 152 x 76 x 7.8 na 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5
weight (grams) 148 160 na 173 142 182
processor/ram QS 430.4gb Quad-core/3gb QS 430 QS 617/4gb 1.4ghz octa-core Quad core/ 3gb Quad core/3gb
operating system android 6.0 android 6.0 android 7.1.1 android 6.0 android 6.0 android 6.0 android 5.1
Storage/expandable 32gb/128gb 32gb/32gb 3gb/32gb/256gb 32gb/64gb 32gb 16gb/128gb 32gb/128gb
rear/front camera 13mp/8mp 13mp/5mp 13mp/8mp 13mp/8mp 13mp/8mp 13mp/5mp 8mp/5mp
battery (mah) 3,000 4,100 3,000 4,010 4,000 2,400 4,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes no Yes Yes
music player/fm Yes/Yes/Yes Yes/no Yes/Yes/Yes Yes/Yes Yes/no Yes/no Yes/Yes
launch october,2016 november,2016 november, 2017 october, 2016 January, 2017 July, 2016 december, 2015
price rs. 18,999 12,999 10,999 10,999 13,999 11,999 13,000
114 I APRIL 2018 MYMOBILE MYGUIDE
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS parameterS honor htc infocuS laVa model honor 5c honor 5X honor 6X desire 630 epic 1 Snap 4 V5
display (inches/res) 5.2/ 1920 x 1080 5.5/ 1080 x 1920 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.2/720x1280 5.5/720x1280
dimension (mm) 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 147.1 x 73.8 x 8.3 151.9 x 94.7 x 8.3
weight (grams) 156 158 162 140 162 153
processor/ram Kirin 650/ 2gb QS 616 /2gb Kirin 655 QS 400/2gb decca-core/3gb octa-core/4gb Quad core/3gb
operating system android 6.0 android 5.1.1 android 6.0 android 6.0 android 6.0 android 7.0 android 5.1
Storage/expandable 16gb/128gb 16gb/128gb 32gb/64gb 16gb/2tb 32gb/128gb 64gb/128gb 16gb/32gb
rear/front camera 13mp/8mp 13mp/5mp 12 and 2mp/8mp 13mp/5mp 16mp/8mp 13mp/8mp 13mp/8mp
battery (mah) 3,000 3,000 3,340 2,200 3,000 3,000 3,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes/Yes
music player/fm Yes/no Yes/- Yes/no Yes/no Yes/Yes Yes/Yes Yes
launch June, 2016 January, 2016 Jnauray 2017 february, 2016 november,2016 September, 2017 January, 2016
price rs. 10,999 12,999 11,999 10,890 12,999 11,590 11,299
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS lenoVo
model phab 2 Vibe K4 note Vibe S1 phab plus Vibe K5 note phab 2 plus K8 note
display (inches/res) 6.4/1920x1080 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/1080 x 1920
dimension (mm) 175x89.5x6.89 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 154.5 x 75.9 x 8.5
weight (grams) 225 158 132 229 165 218 180
processor/ram mtK8735/3gb mt 6753/3gb mt6752/3gb QS 615 /2gb helio p10/4gb mt/3gb mt deca- core/3gb/4gb operating system android 6.0 android 5.1. android 5.0 android 5.0 android 6.0 android 6.0 android 7.1.1
Storage/expandable 32gb/128gb 16gb/128gb 32gb/128gb 32gb/64gb 32gb/128gb 32gb/128gb 32gb/64gb/256gb
rear/front camera 13mp/5mp 13mp/5mp 13mp/8 mp + 2 mp 13mp/5mp 13mp.8mp 13mp,13mp/8mp 13+5mp/13mp
battery (mah) 4,050 3,300 2,420 3,500 3,500 4,050 4,000
2g/3g/4g Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes/Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes
launch december,2016 January, 2016 november, 2015 october, 2015 Jaunuary,2016 november,2016 august, 2017
price rs. 11,999 11,999 12,999 14,999 13,499 14,999 12,999 www.mymobileindia.com APRIL 2018 I 115 MYGUIDE
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS lYf lg micromaX motorola
model f1 K 10 X Screen g4 Stylus canvas 6 canvas 6 pro moto g turbo edition
display (inches/res) 5.5/1920x1080 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280
dimension (mm) 155.5x77.6x7.9 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6
weight (grams) 153 140 120 163 - - 155
processor/ram QS 617/3gb QS 410/2gb QS 410/2gb QS 400 /1gb mt6753/3gb helio x10/4gb QS 615 /2gb
operating system android 6.0 android 5.0 android 6.0 android 5.0 android 5.1 android 5.1 android 5.1.1
Storage/expandable 32gb/128gb 16gb/32gb 16gb/128gb 16gb/32gb 32gb/128gb Yes/Yes 16gb/32gb
rear/front camera 16mp/8mp 13mp/5mp 13mp/8mp 13mp/5mp 13mp/8mp 13mp/5mp 13mp/5mp
battery (mah) 3,200 2,300 2,300 3,000 3,000 3,000 2,470
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/no
launch october,2016 January, 2016 July, 2016 may, 2015 may, 2016 may, 2016 2,015
price rs. 13,099 12,999 12,990 13,869 10,999 10,999 10,999
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS motorola noKia nubia
model moto g4 moto g4 plus g5 plus nokia 5 nokia 6 Z11 mini n1
display (inches/res) 5.5/ 1920 x 1080 5.5/ 1920X1080 5.2/1980X1080 5.2/ 720x1280 5.5/1920X1080 5/1920x1080 5.5/1920x1080
dimension (mm) 153 x 76.6 x 7.9 153X76.6X9.8 153X76X9.6 149.7 x 72.5 x 8.05 154 x 75.8 x 7.85 141.4x70x8 150.9x79x8.9
weight (grams) 155 155 155 na na 138 190
processor/ram QS 617/2gb QS 617/2gb,3gb QS 625 octa-core QS 430 QS 430 QS/3gb mtK p10/3gb
operating system android 6.0.1 android 6.1 android 7.0 android 7.1.1 android 7.1.1 android 5.1 android 6.0
Storage/expandable 16gb/128gb 16gb, 32gb/128gb 16gb/32gb 2gb/16gb 3bg/32gb 32gb/200gb 32gb/128gb
rear/front camera 13mp/5mp 16mp/5mp 12mp/5mp 13mp/8mp 8mp/16mp 16mp/8mp 13mp/13mp
battery (mah) 3,000 3,000 3,000 3,000 3,000 2,800 5,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes
dual Sim Yes Yes Yes no no yes yes
music player/fm Yes/no Yes Yes Yes Yes Yes/Yes Yes/Yes
launch may, 2016 may,2016 march, 2017 July, 2017 July, 2017 october,2016 december,2016
price rs. 10,499 13,499/ 14,999 12,999 12,499 14,299 12,999 11,999
116 I APRIL 2018 MYMOBILE MYGUIDE
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS nuu panaSonic SamSung
model X5 eluga note eluga arc eluga pulse X eluga a3/a3 pro galaxy on7 galaxy J5
display (inches/res) 5.5/1920 x 1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720 5.2/720 x 1280 5.5/1280 x 720 5.0/1280 x 720
dimension (mm) 153x76.5x7.8 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10 148.7 x 72.4 x 9.1 77.5x151.8x8.2 142.1 x 71.8 x 7.9
weight (grams) 170 142 130 152 161 171 146
processor/ram 1.5ghz octa core octa core/3gb QS 410/2gb Quad-core/3gb Quad-core/3gb Quad-core/1.5gb Quad-core/1.5gb
operating system android 7.0 android 6.0 android 5.1 android 6.0 android 7.0 android 5.1 android 5.1
Storage/expandable 3gb/32gb/128 gb 32gb/32gb 16gb/32gb 16gb/128gb 16gb/32gb/128gb 8gb/128gb 8gb/128gb
rear/front camera 13mp/5mp 16mp/5mp 8mp/5mp 13mp/5mp 13mp/8mp 13mp/5mp 13mp/5mp
battery (mah) 2,950 3,000 1,800 3,000 4,000 3,000 2,600
2g/3g/4g Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes Yes Yes/Yes Yes/Yes
launch august,2017 July, 2016 april,2016 march, 2017 august, 2017 october, 2015 June, 2015
price rs. 12,100 10,290 10,190 10,990 11,290/12,790 10,990 10,390
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS SamSung Xiaomi
model galaxy J max galaxy J5 (2016) galaxy J7 J5 prime galaxy on7 pro mi 4i mi max
display (inches/res) 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080
dimension (mm) 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5
weight (grams) na 158 171 143 171 130 203
processor/ram Quad core/1.5gb QS 410/2gb octa core/1.5gb Quad-core/2gb Quad core/ 2gb QS 615/2gb QS 650,652/3gb,4gb
operating system android 5.1 android 6.0 android 5.1 android 6.0 android 6.0 android 5.0 android 6.0
Storage/expandable 8gb/200gb 16gb/128gb 16gb/128gb 16gb/256gb 16gb/128gb 16gb,32gb/no 32gb,128gb/128gb
rear/front camera 8mp/2mp 13mp/5mp 13mp/5mp 13mp/5mp 8mp/5mp 13mp/5mp 16mp/5mp
battery (mah) 4,000 3,100 3,000 2,400 3,000 3,120 4,850
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes no Yes Yes Yes
music player/fm Yes/no Yes/Yes Yes/Yes Yes/Yes Yes/no Yes/Yes Yes/Yes
launch July, 2016 may, 2016 2,015 September,2016 July, 2016 april, 2015 June,2016
price rs. 11,400 13,990 11,890 12,990 10,900 11,999/ 14,999 10,999 www.mymobileindia.com APRIL 2018 I 117 MYGUIDE
RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS
parameterS Xiaomi ViVo Yu Yureka plus model redmi note 5 pro Y51l Y55l Y55S (Yu5510a,Yu5510 ) Yunicorn Yureka note display (inches/res) 5.9/1080x2160 5.0/ 540x960 5.2/1280x720 5.2/1280x720 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920
dimension (mm) 158.6x75.4x8.1 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5 155 x 78 x 9 153.3X75.4X8.5 -
weight (grams) 180 157 142 142 154 172 -
processor/ram QS636/4gb QS 410/2gb QS 430/2gb QS 425/3gb QS 615/2gb mt helio p10/4gb mtK6753t/3gb
operating system android 7.1.2 android 5.0.2 android 6.0 android 6.0 android 4.4.4 androis 5.1.1 android 5.1.1
Storage/expandable 64gb/256gb 16gb/128gb 16gb/128gb 16gb/256gb 16gb/32gb 32gb/128gb 16gb/Yes
rear/front camera 12mp+5mp/20mp 8mp/5mp 8mp/5mp 13mp/5mp 13mp/5mp 13mp/5mp 13mp/8mp
battery (mah) 4,000 2,350 2,650 2,730 2,500 4,000 4,000
2g/3g/4g Yes/Yes/Yes Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes yes Yes
music player/fm Yes/yes Yes/Yes Yes/yes Yes Yes/Yes yes Yes/Yes
launch february, 2018 January, 2016 october,2016 march, 2017 July, 2015 may,2016 april, 2016
price rs. 13,999 10,700 11,980 12,490 8,999 12,999 13,499
RS. 10,000 – RS. 14,999 RS. 15,000 – RS. 19,999 MODELS
parameterS Zopo aSuS creo Zenfone 2 laser Zenfone 3 model Zp350 Zp370 hero 1 Z1 Ze601Kl maX(Zc553Kl) mark 1 display (inches/res) 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560
dimension (mm) 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7
weight (grams) 137 167 136 175 190 175 190
processor/ram Quad-core/1gb ouad-core/1gb Quad-core/2gb QS 801/3gb QS 616/3gb QS 430/3gb helio X10 /3gb
operating system android 5.1 android 5.1 android 5.1 android 5.1.1 android 5.0 android 6.0 android 5.1.1
Storage/expandable 8gb/64gb 8gb/64gb 16 gb/64 gb 64gb/no 32gb/128gb 32gb/128gb 32gb/-
rear/front camera 8.0mp/2.0mp 8.0mp/2.0mp 13.2 mp/5.0mp 13mp/8mp 13mp/5mp 16mp/8mp 21mp/8mp
battery (mah) 2,100 3,000 2,500 4,100 3,000 4,100 3,100
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/no Yes/no Yes/Yes
launch na na na may, 2016 december, 2015 november,2016 april,2016
price rs. 10,000 11,000 14,500 13,499 16,499 17,999 19,999
118 I APRIL 2018 MYMOBILE MYGUIDE
RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS
parameterS gionee htc
model marathon m5 S6 S6s desire 728 lte desire 828 desire 825 htc 10 lifestyle
display (inches/res) 5.5/ 720 x 1280 5.5/ 720 x 1280 5.5/1920x1080 5.5/ 720 x 1280 5.5/720 x 1280 5.5/ 1280 x 720 5.5/1920x1080
dimension (mm) 152 x 76 x 8.6 151.9 x 74.6 x 6.9 154.5x75.6x8.15 157.9 x 77.8 x 7.8 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 156.9x76.9x7.7
weight (grams) 211 147 166 153 148 155 155 1.3ghZ octa processor/ram mt6735/3gb mt6753t /3gb mt6753/2gb mt6753/1.5gb QS 400/2gb QS 400/3gb core/3gb operating system android 5.1 android 5.1.1 android 6.0 android 5.1.1 android 5.1 android 6.0 android 6.0
Storage/expandable 32gb/128gb 32gb/128gb 32gb/128gb 16gb/200gb 16gb/2tb 16gb/2tb 32gb/2tb
rear/front camera 13mp/5mp 13mp/5mp 13mp/8mp 13mp/5mp 13mp/5mp 13mp/5mp 13mp/5mp
battery (mah) 6,020 3,150 3,159 2,800 2,800 2,700 2,700
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/no Yes/Yes
launch november,2015 november, 2015 august,2016 november, 2015 november, 2015 february, 2016 September,2016
price rs. 17,500 19,999 17, 999 12,999 15,300 12,550 15,990
RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS
parameterS lenoVo lYf motorola
model Vibe p1 Vibe Shot Vibe X3 Z2 plus earth 1 earth 2 moto X play
display (inches/res) 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920
dimension (mm) 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9
weight (grams) 187 145 175 150 162.5. 140 169
processor/ram QS615 /2gb QS 615/3gb QS 808 /3gb QS 820/3gb,4gb QS 615/3gb QS 615/3gb QS615 /2gb
operating system android 5.1 android 5.1 android 5.1 android 6.0 android 5.1.1 android 5.1 android 5.1.1
Storage/expandable 32gb/128gb 32gb/128gb 32gb/128gb 32gb,64gb/128gb 32gb/32gb 32gb/64gb 16gb,32gb/128gb
rear/front camera 13mp/5mp 16mp/8mp 21mp/8mp 13mp/8mp 13mp + 2mp/5mp 13mp/13mp 21mp/5mp
battery (mah) 5,000 3,000 3,500 3,500 3,500 2500 3,630
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes no
music player/fm Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/no
launch october, 2015 June, 2015 december, 2015 September,2016 January, 2016 Sept, 2015
price rs. 15,499 18,500 19,999 19,999 19,499 19,999 15,999 www.mymobileindia.com APRIL 2018 I 119 MYGUIDE
RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS
parameterS neXtbit oppo SamSung
model robin f1 S galaxy J7 (2016) galaxy on8 on nxt J7 prime J7 max
display (inches/res) 5.2/ 1080 x 1920 5.5/1280x720 5.5/1280x720 5.5/1920x1080 5.5/1920x1080 5.5/1920x1080 5.7/1920x1080
dimension (mm) 149 x 72 x 7 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8 151.7x75x8 151.7x75x8 151.7x75x8.1
weight (grams) na 160 169 169 167 167 167 octa-core processor/ram QS 808/3gb mtK 6750/3gb exynos 7870/2gb octa-core/3gb octa-core/3gb octa-core/3gb mediateK operating system android 6.0 android 5.1.1 android 6.0 android 6.0 android 6.0 android 6.0 android 7.0 32gb/ 100gb Storage/expandable 32gb/128gb 16gb/128gb 16gb/128gb 32gb/256gb 16mp/256gb 4gb/32gb (online) rear/front camera 13mp/5mp 13mp/16mp 13mp/5mp 13mp/5mp 13mp/8mp 13mp/8mp 13mp/13mp
battery (mah) 2,680 3,075 3,300 3,300 3,300 3,300 3,300
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no Yes Yes Yes Yes Yes Yes
music player/fm Yes/no Yes/no Yes/Yes Yes/yes Yes/Yes Yes/Yes Yes/Yes
launch may, 2016 august, 2016 may, 2016 September,2016 october,2016 September,2016 July, 2017
price rs. 19,999 16,444 14,900 12,090 14,900 14,900 17,290
RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999 MODELS
parameterS ViVo Xiaomi Zopo apple aSuS
model V3 V5 mimax 2 Zopo Speed 7 pluS iphone 5S Zenfone 3 Zenfone 3 ultra
display (inches/res) 5.0/1280×720 5.5/1280x720 6.44/1080 x 1920 5.5/ 1920 x 1080 4.0/640 x 1136 5.2,5.5/(1920x1080) 6.8/(1920x1080)
dimension (mm) 143.6 x 71 x 7.5 153.8x75.5x7.55 174.1 x 88.7 x 7.6 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8
weight (grams) 138 154 211 164 112 144 233
processor/ram QS 616/3gb octa-core/4gb QS 625/4gb octa-core /3gb dual-core/1gb QS 625/3gb,4gb QS 652/4gb
operating system android 5.1 android 6.0 android 7.1.1 android 5.1 ioS 9.2.1 android 6.0 android 6.0
Storage/expandable 32gb/128gb 32gb/128gb 64/128gb 16 gb/64 gb 16gb,32gb,64gb/no 32gb,64gb/2tb 64gb/128gb
rear/front camera 13mp/8mp 13mp/20mp 12/5mp 13 mp/5.0mp 8mp/1.2mp 16mp/8mp 23mp/8mp
battery (mah) 2,550 3,000 5,300 3,000 1,560 1 4,600
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes no Yes Yes
music player/fm Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/no Yes Yes
launch may, 2016 november,2016 august, 2017 na September, 2013 august,2016 august, 2016
price rs. 15,250 16,990 16,999 17,500 19,280 onwards 21,999/ 27,999 29,999
120 I APRIL 2018 MYMOBILE MYGUIDE
RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS
parameterS blacKberrY coolpad gionee honor htc
model dteK 50 max m5 plus S6 pro honor 8 honor 7 X9
display (inches/res) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080 5.2/1080 x 1920 5.5/ 1080 x 1920
dimension (mm) 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99
weight (grams) 135 170 210.8g 170 153 157 170
processor/ram QS 617/3gb QS 617/4gb octa core/3gb octa-core/4gb Kirin 950/4gb hS Kirin 935/3gb mt h X10/ 3gb
operating system android 6.0 android 5.1 android 5.1 android 6.0 android 6.0 android 5.0 android 6.0
Storage/expandable 16gb/2tb 64gb/128gb 64gb/128gb 64gb/256gb 32gb/128gb 16gb/128gb 32gb/2tb
rear/front camera 13mp/8mp 13mp/5mp 13mp/5mp 13mp/8mp 12mp,12mp/8mp 20mp/8mp 13mp/5mp
battery (mah) 3000 2,800 5,020 3,130 2,900 3,100 3,000
2g/3g/4g Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no yes Yes Yes no Yes Yes
music player/fm Yes/Yes yes Yes/Yes Yes/Yes Yes/no Yes/Yes Yes/no
launch november,2016 may, 2016 may, 2016 october,2016 october, 2016 July, 2015 may, 2016
price rs. 21,000 24,999 27,000 21,130 29,000 22,999 25,990
RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS
parameterS htc lg motorola
model desire 10 pro Stylus 2 Stylus 2 plus nexus 5X moto Z play X4 Z 2 play
display (inches/res) 5.5/1920x1080 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920 5.5/1920x1080 5.2/1080x1920 5.5/1920X1080
dimension (mm) 156.5x76x7.86 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9 156.4x76.4x6.99 148.4x73.4x8 156.2X76.2X5.99
weight (grams) 165 145 146 136 165 163 145
processor/ram helio p10/4gb Quad core /2gb octa core/3gb QS 808/2gb QS 625/3gb QS630/3gb QS 626/4gb
operating system android 6.0 android 6.0 android 6.0 android 6.0 android 6.0 android 7.1 android 7.1.1
Storage/expandable 64gb/2tb 16gb/2tb 32gb/2tb 16gb,32gb/no 32gb/2tb 32gb/64gb/256gb 64gb/2tb
rear/front camera 20mp/13mp 13mp/8mp 16mp/8mp 12.3mp/5mp 16mp/5mp 12+8mp/16mp 12mp/5mp
battery (mah) 3000 3,000 3,000 2,700 3,510 3,000 3,000
2g/3g/4g Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes no Yes Yes Yes
music player/fm Yes/Yes Yes Yes/Yes Yes/no Yes/Yes Yes/Yes Yes/Yes
launch november,2016 may,2016 July, 2016 october, 2015 october,2016 october, 2017 July, 2017
price rs. 26,490 20,500 24,000 24,490/30,645 20,490 20,990 24,999 www.mymobileindia.com APRIL 2018 I 121 MYGUIDE
RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS
parameterS motorola nubia onepluS SamSung
model moto X Style Z11 2 3t oneplus 5 5t galaxy a7
display (inches/res) 5.7/ 1440 x 2560 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1080 x 1920 6.01/1080x2160 5.5/1080 x 1920
dimension (mm) 153.9 x 76.2 x 11.06 151.8x72.3x7.5 151.8x74.9x9.85 152.7x74.5x7.35 154.2 x 74.1 x 7.3 156.1x75x7.3 151 x 76.2 x 6.3
weight (grams) 179 162 175 158 153 162 141
processor/ram QS 808/3gb QS 820/6gb QS 810/3gb&4gb QS 821/6gb QS 835/8gb QS835/6gb octa core/2gb
operating system android 6.0 android 6.0 android 5.1 android 6.0 android 7.1.1 android 7.1.1 android 5.0.2
Storage/expandable 16gb,32gb/128gb 64gb/2tb 64gb 64gb 64gb 64gb/128gb 16gb/64gb
rear/front camera 21mp/5mp 16mp/8mp 13mp/5mp 16mp/16mp 16mp/16mp 16+20mp/16mp 13mp/5mp
battery (mah) 3,000 3000 3,300 3400 3,300 3300 2,600
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no Yes Yes no Yes Yes Yes
music player/fm Yes/no Yes/Yes Yes/no Yes/Yes Yes/Yes Yes/no Yes/Yes
launch September, 2015 december,2016 July, 2015 december.2016 June, 2017 november, 2017 february, 2015
price rs. 26,999/ 28,999 29,999 22,999 22,000 32,999 32,999 22,900
RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS
parameterS SamSung Smartron SonY
model galaxy a5 (2016) galaxy a7 (2016) galaxy a5/a7 (2017) J7 pro t phone Xperia c4 Xperia Xa
display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920X1080 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720
dimension (mm) 144.8 x 71 x 7.3 151.5 x 74.1 x 7.3 144.8 x 71 x 7.3/ 150.3 x 77.4 x 7.8 158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 151.5X74.1X7.3 weight (grams) 153 169 157/i86 157 149 147 137 octa core processor/ram octa core/2gb octa core/3gb octa core/2gb/3gb QS 810/4gb mt6752/2gb mtK h p10/2gb exynos/3gb operating system android 5.1.1 android 5.1.1 android 6.0 android 7.0 android 6.0 android 5.0 android 6.0
Storage/expandable 16gb/128gb 16gb/128gb 32gb/256gb 64gb 64gb/128gb 16gb/200gb 16gb/200gb
rear/front camera 13mp/5mp 13mp/5mp 16mp/16mp/16mp/ 13mp/13mp 13mp/4mp 13mp/5mp 13mp/5mp 16mp battery (mah) 2,900 3,300 3000/3600 3,600 3,000 2,600 2,300
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/no
launch april, 2016 december, 2015 march, 2017 July, 2017 July,2016 June, 2015 may, 2016
price rs. 21,900 25,900 28,990/33,490 20,900 22,999 20,800 20,990
122 I APRIL 2018 MYMOBILE MYGUIDE
RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS
parameterS SonY Xiaomi ViVo
model Xperia Z3+ Xperia c5 ultra dual mi 5 X5 pro V3 max ViVo V5 plus V7 plus
display (inches/res) 5.2/ 1080 x 1920 6.0/1080 x 1920 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920 5.99/720x1440
dimension (mm) 146.3 x 71.9 x 6.9 164.2 x 79.6 x 8.2 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3 155.9x75.8x7.7
weight (grams) 144 187 129 151 168 159 160
processor/ram QS 810 /3gb mtK6752/2gb QS 820/3gb QS 615/2gb QS 652/4gb QS 652/4gb QS450/4gb
operating system android 5.0 android 5.1 android 6.0 android 5.0 android 5.1 android 6.0 android 7.1.2
Storage/expandable 32gb/128gb 16gb/200gb 32gb/no 16gb/128gb 32gb/128gb 64gb 64gb/256gb
rear/front camera 20.7mp/5mp 13mp/13mp 16mp/4mp 13mp/8mp 13mp/8mp 12mp and 8mp/ 16mp/24mp 16 mp battery (mah) 2,930 2,930 3,000 2,450 3,000 3,160 3,225
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes Yes Yes
music player/fm Yes/no Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
launch June, 2015 august, 2015 april, 2016 June, 2015 april, 2016 42,736 September, 2017
price rs. 26,990 27,799 24,999 21,400 23,980 22,990 21,990
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS
parameterS apple
model iphone 6 iphone 6plus iphone Se iphone 6S iphone 6S plus iphone 7 iphone 7 plus
display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080
dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3
weight (grams) 129 172 113 143 192 138 188
processor/ram a8,m8/1gb a8,m8/1gb a9,m9/2gb a9,m9/2gb a9,m9/2gb a10 fusion, a10fusion, m10/2gb m10/3gb operating system ioS 9 ioS 9 ioS 9.3 ioS 9 ioS 9 ioS 10 ioS 10
Storage/expandable 16gb,64gb/no 16gb,64gb/no 16gb,64gb/no 16gb,64gb,128gb/ no 16gb,64gb,128gb/ no 32gb/128gb/256gb 32gb/128gb/256gb
rear/front camera 8mp/1.2mp 8mp/1.2mp 12mp/1.2mp 12mp/5mp 12mp/5mp 12mp/7mp 12mp,12mp/7mp
battery (mah) 1,810 2,915 1,614 1,715 2,750 1,960 2,900
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes
dual Sim no no no no no no no
music player/fm Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no
launch September,2014 September,2014 march, 2016 September,2015 September,2015 october,2016 0ctober,2016
price rs. 23,999 24,999 onwards 24,000 onwards 39,990 onwards 48,998 onwards 45,775 omwards 59,999 onwards www.mymobileindia.com APRIL 2018 I 123 MYGUIDE
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS
parameterS apple aSuS blacKberrY
model 8 8 plus Zenfone Zoom Zenfone 3 deluxe Zenfone ar dteK 60 KeYone
display (inches/res) 4.7/750 x 1334 5.5/1080x1920 5.5/1080 x 1920 5.7/(1920x1080) 5.7/1440x2560 5.5/2560x1440 4.5/1080 x 1620
dimension (mm) 138.4 x 67.3 x 7.3 158.4 x 78.1 x 7.5 158.9 x 78.8 x 11.95 156.4x74.4x7.5 158.7 x 77.7 x 9 153.9x75.4x7 149.1 x 72.4 x 9.4
weight (grams) 148 200 185 172 170 165 180
processor/ram a11 bionic a11 bionic ia Z3590/4gb QS 820,821/6gb QS 821/8gb QS 820/4gb QS625/3gb/4gb
operating system ioS 11 ioS 11 android 5.0 android 6.0 android 7.0 android 6.0 android 7.1
Storage/expandable 2gb/64gb/256gb 3gb/64gb/256gb 128gb/ 128gb 256gb/128gb 64/256gb 32gb/2tb 32gb/64gb/256gb
rear/front camera 12mp/7mp 12mp/12mp/7mp 13mp/5mp 23mp/8mp 23mp/8mp 21mp/8mp 12mp/8mp
battery (mah) 1,821 2,691 3,000 3,000 3,300 2,610 3,505
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no no Yes Yes Yes no Yes
music player/fm Yes/no Yes/no Yes/no Yes Yes Yes/no Yes/Yes
launch September, 2017 September, 2017 January, 2016 September,2016 august, 2017 november,2016 august, 2017
price rs. 61,990 70,800 26,999 25,999 49,990 29,999 39,990
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS
parameterS google huawei htc
model pixel 2 pixel 2 Xl nexus 6p p9 one a9 10 htc u play/ultra
display (inches/res) 5/1920x1080 6/1440X2880 5.7/1440 x 2560 5.2/1920x1080 5.0/1080 x 1920 5.2/ 2560X1440 5.2/1080X1920/ 5.7/2560X1440 dimension (mm) 145.7x69.7x7.8 157.9x76.7x7.9 159.3 x 77.8 x 7.3 145x70.9x6.95 145.75 x 70.8 x 7.26 145.9 x 71.9x 9.0 162.41X79.79X7.99
weight (grams) 143 175 178 144 143 161 145/175
processor/ram QS835/4gb QS835/4gb QS810 /3gb Kirin 955/3gb,4gb QS 617/3gb QS 820/4gb mediatek/QS821
operating system android 8.0 android 8.0 android 6.0 android 6.0 android 6.0 android 6.0 android 6/android 7
Storage/expandable 64gb/128gb 64gb/128gb 32gb,64gb/no 32gb,64gb,/128gb 32gb/2tb 32gb/2tb 32gb/256gb/64gb/ 2tb rear/front camera 12.2mp/8mp 12.2mp/8mp 12.3mp/8mp 12mp,12mp/8mp 13mp/4mp 12mp/5mp 16mp/16mp/16mp/ 12mp battery (mah) 2,700 2,700 3,450 3,000 2,150 3,000 2500/3000
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no no no no no no no
music player/fm Yes/no Yes/no Yes/Yes Yes/Yes Yes/Yes Yes/no Yes/Yes
launch october, 2017 october, 2017 october, 2015 august,2016 december, 2015 may,2016 february, 2017
price rs. 61,000 81,000 34,999/ 39,999 39,999 25,990 34,999 29,999/53,999
124 I APRIL 2018 MYMOBILE MYGUIDE
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS
parameterS htc lg motorola onepluS
model htc u11 g4 dual Sim g5 V20 moto X force moto Z 3t
display (inches/res) 5.5/2560X1440 5.5/1440 x 2560 5.3/ 2560x1440 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 5.5/1920x1080
dimension (mm) 153.9 x 75.9 x 7.9 148.9 x 76.1 x 8.9 149.4x73.9x7.3 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 152.7x74.5x7.35
weight (grams) 169 155 159 174 169 136 158
processor/ram QS 835 QS 808 /3gb QS 820/4gb QS 820/4gb QS 810 /3gb QS 820/4gb QS 821/6gb
operating system android 7.0 android 5.1 android 6.0 android 7.0 android 5.1.1 android 6.0 android 6.0
Storage/expandable 64gb/128gb 32gb/2tb 32gb/100gb 64gb/2tb 32gb,64gb/2tb 64gb/2tb 128gb
rear/front camera 16mo/12mp 16mp/8mp 16mp/8mp 16mp,8mp/5mp 21mp/5mp 13mp/5mp 16mp/16mp
battery (mah) 3,000 3,000 2,800 3,200 3,760 2,600 3,400
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no Yes Yes Yes no Yes no
music player/fm Yes/Yes Yes/no Yes/no Yes/no Yes/Yes Yes/no Yes/Yes
launch July, 2017 may, 2015 april,2016 december,2016 november, 2015 october,2016 december.2016
price rs. 47,999 34,800 25,999 onwards 54,999 25,990 39,999 25,990
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS
parameterS SamSung
model galaxy S6 galaxy S6 edge galaxy a9 pro galaxy note 5 galaxy S7 galaxy S7 edge galaxy S8/plus
display (inches/res) 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.8/6.2/2960X1440
dimension (mm) 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7 148.9 x 68.1 x 8.0/159.5 x 73.4 x 8.1 weight (grams) 138 132 210 171 152 157 155/173
processor/ram octa core /3gb octa core /3gb octa-core/4gb Quad core /4gb exynos 8890/4gb exynos 8890/4gb exynos 8896
operating system android 5.0.2 android 5.0.2 android 6.0 android 5.1.1 android 6.0 android 6.0 android 7.0
Storage/expandable 32gb,/no 32gb/no 32gb/256gb 32gb/no 32gb/200gb 32gb/200gb 64/256gb
rear/front camera 16mp/5mp 16mp/5mp 16mp/8mp 16mp/5mp 12mp/5mp 12mp/5mp 12mp/8mp
battery (mah) 2,550 2,600 5,000 3,000 3,000 3,600 3000/3500
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no no Yes no Yes Yes no
music player/fm Yes/no Yes/no Yes/Yes Yes/no Yes/- Yes/- Yes
launch march, 2015 april, 2015 September,2016 august, 2015 march, 2016 march, 2016 april, 2017
price rs. 26,990 34,900 32,490 40,900/43,900 32,900 38,900 53,00/58,900 www.mymobileindia.com APRIL 2018 I 125 MYGUIDE
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE TABLETS MODELS
parameterS SamSung SonY apple
model note 8 Xperia Z5 dual Xperia X Xperia Z5 premium Xperia XZ ipad mini 2 ipad mini 4
display (inches/res) 6.3/1440 x 2960 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 5.2/1920x1080 7.9/1536 x 2048 7.9/1536 x 2048
dimension (mm) 162.5 x 74.8 x 8.6 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 146x72x8.1 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1
weight (grams) 195 156.5g 152 181 161 331 298.8/304
processor/ram exynos 8895/6gb QS 810/3gb QS 650/ 3gb QS 810/3gb QS 820/3gb a7,m7/1gb a8,m8/2gb
operating system android 7.1.1 android 5.1 android 6.0 android 6.0 android 6.0 ioS 8 ioS 9
Storage/expandable 64gb/128gb/256gb 32gb/200gb 64gb/ 200gb 32gb/200gb 64gb/256gb 16,32gb/no 16gb,64gb,128gb/no
rear/front camera 12mp/12mp/8mp 23mp/5mp 23mp/13mp 23mp/5mp 23mp/13mp 5mp/1.2mp 8mp/1.2mp
battery (mah) 3,300 2,900 2,620 3,430 2,900 23.8w 19.1w
2g/3g/4g Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/no Yes/Yes/Yes
dual Sim Yes Yes Yes Yes Yes no no
music player/fm Yes/no Yes/- Yes/- Yes/Yes Yes/Yes Yes/no Yes/no
launch September, 2017 november, 2015 July, 2016 november, 2015 october,2016 november, 2015 Spetember, 2015
price rs. 67,900 37,000 38,990 47,990 49,990 28,460 onwards 44,500
TABLETS TABLETS TABLETS MODELS
parameterS apple aSuS micromaX SamSung ipad pro 9.7-inch ipad pro 12.9-inch model ipad air 2 with wi-fi wifi/ wi-fi + cellular wifi/ wifi + cellular Zenpad 8 laptab galaxy tab S3 9.7 tab a display (inches/res) 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 10.1/1280X800 9.7/ 1536 x 2048 8/800 x 1280
dimension (mm) 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 259.2 x 175.4 x 9.2 237.3 x 169 x 6 212.1 x 124.1 x 8.9
weight (grams) 437 1 713/ 723 350 1.1kg 429 364
processor/ram a8X,m8/1gb a9X,m9/2gb "a9X,m9 /4gb" QS mSm8929/2gb intel 4 gen/2gb QS 820/3gb QS425/2gb
operating system ioS 9 ioS 9.3 ioS 9 android 5.0 windows 10 android 7.0 android 7.1 32gb,128gb,256gb/ Storage/expandable 16gb, 64gb/no 32gb/no 16gb/- 32gb/64gb 32gb/256gb 16gb/256gb no rear/front camera 8mp/1.2mp 12mp/5mp 8mp/1.2mp 8mp/2mp 2mp/2mp 13mp/5mp 8mp/5mp
battery (mah) 27.3w 27.9 w 38.5w 4,000 7,700 6,000 5,000
2g/3g/4g - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
dual Sim no no no no no no no
music player/fm Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no Yes/no
launch october, 2014 march, 2016 november, 2015 July, 2015 2,015 June, 2017 october, 2017 49,900 onwards/ price rs. 38,000 65,900 nwards/ 12,496 10,999 47,990 17,990 61,900 onwards 85,900 onwards
126 I APRIL 2018 MYMOBILE INNOVATION Samsung Flip Samsung transforms modern meeting with new interactive digital display Feature amsung India has launched by viewer-friendly UHD resolution. a new interactive digital As meetings wrap up, the Samsung display - Samsung Flip - which Flip display securely stores all content S facilitates collaborative digital within a central database, eliminating engagement by alleviating the most the need for transcripts or recaps. An prominent challenges businesses face airtight, password-based protection system when conducting meetings. safeguards meeting details and ensures Flip delivers ace collaborative efficiency that only approved users can access the by condensing multiple tools and processes information. Once logged in, meeting required for a traditional meeting into a facilitators and participants can download sleek, stylish all-in-one design. It enables and share featured content through email meetings to take place anywhere and or traditional printing. Users additionally anytime. Unlike traditional boards, no can save meeting notes to a USB drive or touch pens are required to interact with the other external sources. screen and, notes can be erased through a While maintaining the familiar feel of quick palm swipe. Users can access up to traditional writing, Samsung Flip reimagines 20 pages of writing space, with embedded meeting needs. Since it’s portable, the the way collaborative activities can be done. search functionalities available to instantly Flip can maximize writing space as per Additionally, the Flip’s portable, wheel- direct participants to specific content. users preferred positions. If a meeting based stand transforms any location into a This continuous, rolling stream avoids requires more centralized, roundtable- huddle room, meaning added flexibility to the lost time and interruptions that often style discussion, users can connect the Flip businesses with limited conference space. result as participants have to search display to a compatible wall mount. Samsung Flip recently bagged through multiple sheets of paper or lines of Through simultaneous multi-user prestigious awards across the globe. notes to locate a specific detail. Samsung engagement, the Samsung Flip ensures The product was the AV News Awards Flip is not just perfect for office goers, that all voices and ideas are heard during 2018 finalist, where it was recognised as entrepreneurs and business professionals a given meeting. Up to four different “Collaboration Innovation of the Year”, but can also aptly find ample use cases in participants can introduce content or “Presentation Innovation of the Year” the academic sector. annotate directly on screen at the same and “Display Innovation of the Year”. It “We are excited to launch the Samsung time. In doing so, each user can customize also featured amongst the top 10 most Flip in India, and we look forward to building his or her own writing style, size and color, important products at the CES 2018. n upon this technology to help businesses with each notation made clear and visible [email protected] work better, smarter and quicker. Flip’s intuitive interface is specifically designed to be user-friendly and allow for timely, uninterrupted conversation. Convenience is our overarching promise,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India. The Flip display is completely customizable and can configure to portrait or landscape orientations to suit unique
www.mymobileindia.com JANUARY 2018 | 85 128 | APRIl 2018 Offbeat SPECIAL A time employees surveyed in India, almost time employeessurveyedinIndia,almost driven decisions. Of over one thousand full data- strategic, making from workforce the in those preventing employers by enablement of lack troubling and region Asia-Pacific region. in indian workforceisquiteathomewithdataunlikemostoftheircounterparts forthedigitalmarch,aQlikresearchhasrevealedthat in agoodportent Workforce Literacy Data Indian the and an escalating skills gap in the an escalatingskillsgapinthe amidst spot bright a as India revealed has Survey literacy Data APAC Qlik’s recent
FEATURE new-age new-age economy. It also shows how Indian driving India’s growthasadigitally-driven the criticalroledataliteracyisplayingin global and APAC average of 20%. significantly higher than the corresponding with, analyze and argue with data). This is literacy skills(i.e.theabilitytoread,work data their in confident felt (45%) half The findings from the research highlights 96% think higher data • better job their do them helps 99% agreed that data • their jobs: of data and data literacy in also acknowledge the value India across Employees roles. job current their in data once a week (or more) use (72%) four in three three years ago and almost to compared today data of volume higher a with (85%) saidthattheywork majority overwhelming An work. at data use to expectations rising seeing are employees Indian Similar to the rest of APAC, performance: job and data of grasp good a having business decisions. informed and strategic more make to insights data-driven relevant professionals are leveraging tog ik between link Strong more time and energy in improving their their improving in energy and time more workers said they would be willing to invest nation: lay claims to the title of a data-empowered can country the before improved be can it came to data literacy, there are areas that data literacy in India From good to better: Areas of opportunities for APAC at Qlik. Evangelist, literacy Data Mclean, Paul enhancing theirdataliteracyskills,”said continue to India in professionals more the largerbusinessoperations,weexpect individual’san both on and performance work. Given the impact that data can have literates say they are performing very well at data of ten in nine over that then wonder no is it and paradigm changing this with see that the Indian workforce has kept pace at any other time in its history. It’s great to generating data at a much faster pace than is India country, the across sweeping 81% of respondents still admitted to • 66% of graduate entry-level employees • 9% eiv dt ltrc would literacy data believe 93% • However, the majority (95%) of full-time Despite its positive performance when Despite itspositiveperformancewhen digitalization rapid the to “Due gap entering the workforce literate, demonstrating a new age skills data as themselves classify not do increase their value at work data working with, analyzing, and challenging reading, when overwhelmed feeling in the workplace literacy would enhance their credibility MY MOBILE SPECIAL FEATURE Offbeat
“This growing push for greater data literacy will only take India, a nation on a rapid digitization curve, from strength to strength in a data-driven world to fulfill its vision of becoming a digital superpower – not only in APAC, but also globally” data literacy skills, if given the chance. This n Almost one in two (45%) Indian employees willingness is the highest level across APAC confident in their data literacy skills. –Arun Balasubramanian, and exists across all job levels. All senior n Opportunities available to further improve data literacy levels which can unlock massive ACountry Manager, executives (100%) surveyed indicated growth for Indian businesses. Qlik India their desire to enhance their data literacy skills, as did a significant majority of its fullest capabilities. Indian professionals data literates (45% vs. regional average of directors (97%), senior managers (95%), and businesses have indicated a strong 20%) while in Japan only 6% of workers middle managers (95%), junior managers desire to be more data literate so we expect classify themselves as data literate (92%), graduates/entry-level employees to see a higher number of business leaders • C-Suites and Directors in India (64%), (94%), clerical employees (93%), and implementing data-led work cultures in Australia (39%) and Singapore (31%) manual- skilled workers (92%). their workplaces. This growing push for are most confident about their data Arun Balasubramanian, Country greater data literacy will only take India, literacy levels Manager, Qlik India points out commented, a nation on a rapid digitization curve, from “Data literate employees are more strength to strength in a data-driven world • Older workers (55+ years old) in confident about performing their job, to fulfill its vision of becoming a digital India (32%) and Australia (20%) are more data literate than those in other and contribute more to the overall growth superpower – not only in APAC, but also countries within the region of their companies. The challenge is in globally.” having a workforce that is equipped with India and APAC comparisons • Employees in India (88%), China the requisite skill sets to utilize this data to India is leading the way with the most (76%) and Singapore (75%) are most empowered by their employers to Qlik is the leading data analytics platform and the pioneer of access data (i.e. they have access to user-driven business intelligence. The research was conducted by the data they need, are proficient in Censuswide on behalf of Qlik. The research surveyed 5,288 full working with data and feel empowered time workers across Australia, Singapore, India, China and Japan, by their employers to use it) n and was carried out between 30 January and 14 February 2018 [email protected]
www.mymobileindia.com APRIl 2018 | 129 ADD-ONS
Sennheiser Ambeo Smart Headsets Capture your world in 3d video sound
imed at igniting the nascent Virtual enabling the content creators to dazzle their audience AReality audio space in the country, with audio just as immersive as their pictures. To top it
Gadget Corner Gadget German audio brand Sennheiser recently all, the resulting 3D recordings can be enjoyed through launched the Ambeo Smart Headset. It is any pair of stereo headphones and make you feel like an ideal new tool for the millennials, new- you are there listening live. Using Apogee’s proprietary age vloggers and other content creators. Its PureDigital technology, the Ambeo Smart Headset earpieces are fitted with omnidirectional integrates seamlessly with Apple iOS devices – and microphones that capture the sounds in delivers high quality Sennheiser sound. your environment just like your ears would, The earpieces of the Ambeo Smart Headset possess a unique feature called the Situational Awareness. Using the rocker switch, you can either make the outside noise fade into your personal program, which lets you stay safe when you are on the street, or you can deploy the active noise cancellation, blocking out your acoustic environment to chill and enjoy your music undisturbed. Situational Awareness also works when you are recording or making a call and can, of course, also be turned off. The headset is also a high-quality pair of in-ear headphones. The Ambeo Smart Headset delivers on the exceptional sound quality you expect from Sennheiser and provides ultimate comfort thanks to a special ear hook design, while the extremely stable in-ear fit minimizes structure-borne noise. An additional built-in microphone lets you take calls and operate voice control on your iOS device. One can get the headsets at the Sennheiser e-store. n
Price: iNr 19,990
130 | APRIl 2018 ADD-ONS
Harman JBL Soundgear audio innovation for hands-free and
ear-free wireless Corner Gadget sound
amsung-owned Harman has come up with the JBl SSoundgear wearable device in India. The JBl Soundgear is a device which allows for hands-free and ear-free audio experience. The wireless device connects itself to any smartphone or tablet with the help of Bluetooth and provides Price: iNr 14,999 immersive sound quality using JBl Signature Sound. Additionally, the JBl Soundgear can be used with comes with a playback time of up to six hours and has an VR headsets such as the Samsung Gear VR which will inbuilt dual-microphone which supports echo and noise allow for great audio along with great visuals from the cancelling technology for clear conversations. VR headset. The new JBl Soundgear is up for grabs via various The JBl Soundgear, with rubber anti-slip treatment online and offline stores across the country.n
www.mymobileindia.com APRIl 2018 | 131 ADD-ONS
Ambrane EP-40 & EP-50 Earphones Price: distortion free sound iNr 899 and stylish look with (ep-40); iNr 999 essential controls (ep-50)
urther strengthening its audio profile, mobile means you get high quality audio anytime. Faccessories and computer peripherals brand Ambrane With 1.2m long cables, the earphones are designed recently introduced in India the two new earphones – keeping in mind the traveller’s comfort. Whether you are EP-40 and EP-50 with solid state amplifier that provides multi-tasking in office or hustling in a crowded market, Gadget Corner Gadget a sound quality that stays with you while you are on the the smooth rubber finish cable will spare you with the go. tangles. The earphones perfectly make a cut for your gym Both EP-40 and EP-50 feature smart and stylish look bag, thanks to their sweat resistant construction. with impressive features. The earphones offer incredibly The 10mm driver units deliver balanced sound with comfortable and light in weight ear-pins that create a exceptional low-end, with 20Hz-20,000Hz frequency super secure fit. The speakers inside the ear-phones with response. The built-in microphone and its 3button control 3.5mm stereo plug have been engineered to maximize panel allows for toggling between your favourite track and the sound output and minimize sound distortion, which phone calls. n
PTron Soundrush Bluetooth Earphones Comes with advanced chipset for rich sound quality
obile accessories brand PTron has launched at the gym. The built-in mic also facilitates answering MSoundrush, a Bluetooth sports earphone with an calls on-the-go. advanced audio chipset that provides a rich stereo sound launched on e-commerce portal latestOne.com, the experience. The PTron Soundrush comes with Bluetooth Soundrush is available in three attractive colours - red, v4.1 adapter. This ultra-compact Bluetooth adapter can yellow and black. n Price: iNr 699 also be connected to conventional wired earphones with 3.5 mm aux connector, converting them into wireless Features & specifications: Bluetooth earphones. With a built-in clip that • In-ear sports ergonomic design can be easily slipped onto • Advanced audio chipset a sleeve or bag strap, the • Stereo quality sound output PTron Soundrush is an ideal • Bluetooth v4.1 choice for outdoor activities. • Transmission Range: 10m (33ft) With play, pause, change • Frequency: 20 Hz - 20 kHz tracks and volume control • Impedance: 32 ohms buttons, the Soundrush • Mic sensitivity: 110+-3dB ensures you are in • Battery capacity: 120 mAh polymer • Talk time: Up to 7 hours complete control of • Charging time: Up to 2 hours your music, while • Charging port: Micro USB on your morning • Compatible with any smart phone or tablet jog or working out
132 | APRIl 2018 MYMOBILE ADD-ONS Gadget Corner Gadget
Daiwa 24-inch D26K10 LED TV boasts of built-in sound bar for enhanced listening experience
aiwa TV has extended its portfolio in India with zoom feature with A+ grade panel bring a crystal-clear Dits latest 60 cm (24-inch) sized HD Ready TV, the view. The gaming experience on this wide, crystal clear D26K10. It boasts loud sound swinging from bassy highs, screen will be startling with more real than imagination, low trebles, to an absolute amalgam of clarity. paired with games inbuilt in the TV. Sophisticated aesthetic appeals and sharp edges with Its superior surround sound system, integrated with user-friendly interface and futuristic slim technology, the the built in soundbar with box speakers, delivers a top- 24-inch TV blends in with every home interior. Sporting notch audio output. Additionally, one can also adjust the a HD display of 1366 x 768 and 16.7million dynamic Bass, Treble and Volume using the Equalizer, giving you colours, the TV presents a life-like picture quality. Immerse full access to control the sound desirable to you. With the into its enriching experience that produces the brightest presence of several connectivity options including the 2 and darkest colour efficiency with its Picture enhancement HDMI input ports, and 2 USB ports, the TV enables you to function paired with Digital Noise Reduction technology connect to multiple media devices for a superior viewing that brings the rich and immersive sound to your ears. experience. n Furthermore, the detailed picture quality and the Cinema Price: iNr 8,499
www.mymobileindia.com APRIl 2018 | 133 ADD-ONS
Fitbit Versa Smartwatch Your all-day health, wellness and fitness companion
eading global wearables brand Fitbit recently unveiled will be available in India in Q2, 2018, across Reliance Lthe Versa, a modern, intuitive smartwatch to offer a Digital, Croma, Helios and other major retailers including comfortable design and a new dashboard that simplifies e-commerce partners like Amazon India and Flipkart in how you access your health and fitness data. India for Rs 19,999. Fitbit Versa Special Edition will also The Fitbit Versa runs on Fitbit OS 2.0 with new retail for Rs 21,999 and accessories range from Rs 2,499 personalized dashboard that provides a more simplified, to Rs 8,999. intuitive and holistic view of your health and fitness data. Fitbit also announced new female health tracking to help Advanced health and fitness features like 24/7 heart rate women track their menstrual cycle, view holistic health data tracking, onscreen workouts, and automatic sleep stages in one place, and better understand connections to their
Gadget Corner Gadget tracking meet smart features like quick replies on Android, overall health. Female health tracking will be available wallet-free payments, and on-device music with more than on-device for Fitbit Versa and Fitbit Ionic users, and to all 4 days of battery life. Fitbit app users starting in May 2018.n Fitbit Versa will be available in black with a black aluminum case, gray with a silver aluminum case, Price: iNr 19,999 (Fitbit versa); or peach with a rose gold aluminum case. Fitbit Versa iNr 21,999 (Fitbit versa special edition)
138 | MARCH 2018 MYMOBILE B to to achieve a shutter speed in 5.0-step advantage a precision stabilisation that uses sensors and algorithms A7 II. processing speedbynearly1.8timescomparedtothe approximately 93% of the frame. The A7 III packs high- point focal-plane phase-detection AF system that co 693- a with work that points autofocus contrast 425 an updated “BIONZ X” processing-engine that boosts boosts that has It processing-engine X” “BIONZ capabilities. updated video an 4K4 diverse and shooting per-second (fps) with either mechanical shutter or frames- 10 to up at shooting fast with comes camera up”, Sony India recently launched the “A7 III” versatile compact package compact compressed into a a into compressed With all technologies imaging latest the Sony A7 III Camera Camera III A7 Sony camera with a newly-developed 24.2-megapixel 24.2-megapixel newly-developed back-illuminated “Exmor R CMOS” image sensor. The a with camera www.mymobileindia.com Sony has added “4D FOCUS” capabilities and has ringing exceptional efficiency and revolutionary revolutionary and power initsentrylevel“full-framemirrorlessline- efficiency exceptional ringing
system system silent vers
any mirrorless camera. battery to longest world’s offer claims The camera AF/auto exposure tracking for up to 177 standard JP to 10 frames-per-second (fps) with continuous, accu imag it to resolution full allows that shoot system range of lenses. that compensates range at low sensitivity settings. quality, the camera features a massive 15-stop dynamic images) and an overall 1.5-stop improvement in image RAW images. With an impressive ISO range of 100 to to 100 51200 (expandable up to ISO 50 to 204800 for still of range ISO impressive an With images. RAW images, 89 RAW compressed images or 40 uncompressed been extended as well with up to 710 shots per charge. width of the full-frame image sensor. The battery life has The device is equipped with an updated image processing The A7 III also offers 4K video recording across th five types of camera shake with a wide n ADD- iNr 1,64,990 iNr Price: Price: es es at up life for life ONS e full rate EG
APRIl 2018 |
135 Gadget Corner 136 | APRIl 2018 Gadget Corner ADD- I starts on its vacuuming job without the need for any for need the without job vacuuming its on starts areas, to give you a complete cleaning solution. to hard and other furniture most under 606 to reach Room the enables design profile low The performance. robot comes with several hi-tech features and offer you to bring home Roomba 606; the disc shaped cleaning reas only the not that’s But 606. Roomba do so with tim right the is now unmonitored, and automatically a robotic vacuum cleaner that does the job on its o its on job the does that cleaner vacuum robotic a Roomba 606 a pocket-friendlyroboticvacuumcleaner floor cleaning or from hand-held vacuum cleaners to cleaners vacuum hand-held from or cleaning floor ofway traditional the from switch to looking you’re f Just press its ‘CLEAN’ button, and Roomba 606 ONS
s a solid reach reach on on for e to to e wn wn ba ba launch offer of just INR 19,900, that’s a whopping that the bot can vacuum it all away. dust from wall edges and corners, into Roomba’s path, so System with two Multi-Surface Brushes and a special programming. The bot comes with a 3-Stage Cleaning lesser than its MRP of INR 26,900. at an angle of 27-degree to enable it to sweep debr your floor.debr The edge-sweeping brush islarge specially designed to particles small from everything clean sucti and brushing of agitation, combination unique designed Edge-Sweeping Brush. The Dual brushes use The power packed Roomba 606 can be yours for a for yours be can 606 Roomba packed power The n MY MOBILE is and on, to on, is off off is 7k ly a ADD-ONS
HP Omen X Series Gaming Devices make gaming more exciting
ith an aim to provide unparalleled PC gaming The Omen X Compact Desktop provides a factory- Wexperience and augment the entire ecosystem overclocked GPU from NVIDIA and a versatile form-factor, for professional gamers, HP Inc. has introduced Omen creating the ability to dock and undock quickly for gaming X portfolio --- a series of cutting-edge gaming products. in any room, or attach the desktop to a backpack accessory Ushering in a new era of gaming technology, the products for an unparalleled, untethered VR experience. The addition are meld with intuitive features and performance of a backpack accessory to the Omen X Compact Desktop innovation, demonstrating HP’s integrated craftsmanship adds a new dimension of flexibility to the platform, and by and intelligent design. expanding the Omen accessory lineup with a new Omen Re-designed and re-engineered from the ground up, mechanical keyboard, a mouse with weight customization, Omen X portfolio gives esports athletes and competitive a headset with cushioned ear cups to reduce background gamers the edge and confidence needed to perform at the noise and mousepads designed for precision, HP is bringing global level. Making gaming more exciting and impeccable attention to every aspect of the gaming experience. is Omen by HP’s accessory ecosystem to offer uniform The new Omen Desktop offers advanced thermal design and a consistent look to the Omen by HP gaming engineering, a modern powerful design and access to portfolio. industry standard parts for easy upgradability. Additionally, HP is also introducing the HP Windows The key insights from the Omen X VR Backpack PC last Mixed Reality Headset which seamlessly connects with May allowed the company to bring an incredibly thoughtful the VR Backpack, offering the perfect blend of future design with accessories to push the limits of how gamers technologies. Every inch, inside and out of the new Omen can interact with hardware. HP built the Omen X Compact PC, notebook, displays and accessories are packed with Desktop with the highest performing parts available, features designed to target the needs of gamers around the introducing an easily transportable and adaptable system, world, instantly changing the game like never before. perfect for players of esports and VR enthusiasts.n
www.mymobileindia.com APRIl 2018 | 137 ADD-ONS
FiiO FH1 Earphones Crossover design for balanced, precise sound
udio equipments manufacturer FiiO has launched Aits latest IEM earphones – the FiiO FH1 in India. The FH1 adopts a hybrid design, in which the 10mm titanium diaphragm driver, which happens to provide depth in lows and the Knowles 33518 balanced armature driver, provides fine mids and highs. The latest from renowned
Gadget Corner Gadget Knowles, the 33518 balanced armatures, as used in The 2.5mm balanced cable is made of silver-plated the FH1 might help the user to meet the high-quality copper wire, to ensure a balanced sound. The 3.5mm audio. The earphones use a designed crossover system single-ended cable comes with a full set of in-line to produce any frequency within the 20Hz to a 40kHz controls capable of playing/pausing songs, switching range. These earphones can switch between balanced tracks, volume adjustment, and even calls with its and single-ended with standard MMCX connectors. built-in microphone. The shell of the FH1 is nano-coated The FH1 utilises the standard MMCX connector for its to make it scratch-resistant. The FH1 comes with two interchangeable cables and comes different kinds of ear tips – one set optimised for bass standard with both 2.5mm while the other is designed for a more balanced balanced and 3.5mmm presentation. n single-ended cables.
Price: iNr 6,990
138 | APRIl 2018 MYMOBILE G E designed for the music lovers and audiophiles and lovers music the for designed travel during useful specially Boat Nirvanaa Tres Nirvanaa Boat Earphones 3.0 QC Charger Quick ERD one is especially useful during travel. sleek powerbank for all your mobile charging solutions. This commixture of style with with style of commixture amazing an with comes deep bass sound and an in-line microphone. De High with earphone driver triple a Tres, BC 1.2 • Media tek PE+ 1.0 & 2.0 (Pump Express)• • Qualcomm QC 2.0, QC 3.0 (All Snapdragon DC 5V/ 3Amp (max) • DC 9V-12V/ 2Amp • DC 6.5V-9V/ 2.5Amp • DC 3.6V-6.5V/ 3Amp • The The Boat TresNirvanaa smartphone chipset) and electronics, have come out with a powerf really and electronics, RD Group, the leading manufacturer of mobile accessories earing up to become a prime player in the Indian Indian the in Nirvanaalaunched recently lifestyle Boat market, player prime a become to up earing Product100 TC – Code Normal Charge Mode Normal Charge Support forprotocols Support Quick Charge Mode finition audio, audio, finition ul ul yet plated 3.5mm connector. earphon The have Android and iOS compatibility and microphone. come with a gold- noise-cancelling a is there Nota calls. phone answer and songs, change track, a Nirvanaa Tres that lets users adjust the volume, play/ pause sport an in-ear design and come with a tangle-free cable. of 32 Ohms and a signal-noise ratio of 90db. The earphones driver works as a small tweeter. Also, ar the there woofer, a is like an act impedance drivers dynamic the While in each ear mould with a range of frequency 20Hz - and drivers a driver that armature balanced all are HD dynamic 6mm two have earphones The performance. Boat has provided an in-line remote control with thewith control remote in-line an provided has Boat Available with high strength Micro USB & Type C • Inbuilt Automatic Voltage Booster• High Gloss Poly Carbonate (PC) Cabinet• High-efficiency & low energy consumption• Stabilized output, low ripple, low interference• SMD Technology Based• 75% efficient & faster than regular charging• Intelligent Charge detection • BIS Approved •
Data Cable only
Features n ADD- Price: Price: iNr 3,990 iNr available available ONS 20KHz. 20KHz. mature mature bly, bly, APRI l 2018 | es es
139 Gadget Corner ADD-ONS
iBall Brace-XJ a big tablet with ips hd display
Ball Slide’s very successful Brace Series already Highlights ihas opened a new chapter for tablet market in India. Now the bar has been raised with Brace-XJ, • 10.1 inch screen with IPS HD display the next from iBall Slide, which is stronger and faster • Flexible kickstand for comfortable use as it comes equipped with 3GB RAM and 7800 mAh • Micro HDMI port and USB OTG support battery. Brace-XJ sports bigger 25.65 cm (10.1 inch) • Dual Chambered speakers screen with ‘Full Capacitive Multi-Touch and IPS HD • 7800 mAh battery Display’. Brace-XJ offers both flexibility and convenience. It Additionally, the device keeps users entertained with has OctaCore processor and is integrated with 1.3GHz its Dual chambered speakers, which are loud and clear processor offering huge computing power for work and enough to build a theatrical experience. A good feature Gadget Corner Gadget play. The high-powered 7800mAh Li-polymer battery is micro SIM supporting device with a built-in phone provides approximately 12 hours of running. Equipped calling function with hands-free. with 32GB of storage space which is expandable As for the connectivity options, it supports USB via Micro SD Card up to 64GB, the device runs on tethering, USB Internet, Wi-Fi, Bluetooth, OTG Android, 7.0 Nougat operating system. It sports 5MP function. It also supports 22 multi-languages read and front camera and 8MP rear camera with LED flash. write through built-in multi-language keyboard. n
Price: iNr 19,999
140 | APRIl 2018 MYMOBILE ADD-ONS
HGD Double USB, 2 Amp Charger high quality double quick chargers
GD, the leading mobile accessories manufacturer has Hnow launched the 2Amp double USB charger which passes through ten layers of quality tests before being packed for consumers. The quality tests include long- time charging test, Input overvoltage test, Temperature / Humidity test, Salt spray test for metallic components, Drop test, Vibration measurement, High temperature test, Insertion force test, Interface insert force and output test and Ageing test! Each and every component incorporated is of well tested standards, with BIS & Standards. Its double USB ports give the convenience of charging
two smartphones at the same time. When charging just Corner Gadget one device it will charge at 2 Amp, while charging two devices, it charges at 1Amp each. Because of this quality standards & high durability it’s the first preference of some biggest players of market like lava , Xolo, celkon, Onida, Intex,Swipe , lemonetc. This charger is well known for its lower energy consumption and high efficiency, a complete value for money product. This durable 2 amp charger promises to keep your device always boosted up with power. n
Toreto Zest Pro Wireless Power Bank simplify your smartphone charging experience
oreto, a prominent leader in the innovative Tand portable digital product market has launched Zest Pro Wireless Charger Power Bank to simplify smartphone charging. Zest Pro is powered by 10000mAh li-polymer battery, has ultra-portable lightweight design and comes in royal black and classy white color. The latest power bank offers wide compatibility to their users. Also, the 2 USB ports on the Zest Pro allow you to charge more of your smart devices via USB cable simultaneously. n Price: iNr 2,999
www.mymobileindia.com APRIl 2018 | 141 ADD-ONS
Boompods’ Premium Range of Audio Gears stylish and exclusive range of headphones & earphones
uxury Personified has launched Boompods’ newest line Lof audio gears for audiophiles and music enthusiasts in the Indian market. Boompods is an ideal blend of design and functionality. battery with up to 8 hours playback time, 6 hours talk time, Bassline in-ear headphones come with passive noise and a speedy 2.5 hours charging time. Sportpods VISION cancelling feature, which brings impressive clarity and is available in Blue, Red, Orange, and Green. stunning bass to your music while comfortably fitting in Retrobuds wireless earphones are an ideal travel or gym
Gadget Corner Gadget your ears. These headphones are compatible with almost buddy. They are IPX4 sweat proof and come with a magnetic all smartphones. It has remote features such as mic, play, clip for easy wearing, which ensures the perfect. They have pause, and switch tracks. tactile 3D controls for no-look function, adjustable loops Sportpods 2 wireless sports earphones are sweat-resistant to fit all ears, integrated mic, and play/pause/take call with over-ear hooks to ensure that you always are connected functionality. Retrobuds wireless earphones are available to your music on the move without slowing you down. They in four stunning colour combinations - blue/green, white/ have an integrated mic, easy touch control and 3 silicon pink, grey/orange, and black/grey, and have a play time of ear-tips for a comfortable secure fit. These sturdy and 4 hours and charge time of 1.5 hours. eye-catching earphones are available - blue/green, white/ Sportpods Race come with in-ear sweat-resistant earbuds orange, black/grey, and black/blue. They have a play time designed for on the move users. The ergonomic earpiece of 8 hours and charge time of 1.5 hours. offers maximum comfort and the controls are located on Sportpods VISION is lightweight around-ear headphones. a clip on pod remote so you can have easy controllability They have an integrated mic, volume and track control, to adjust volume, change track, and take calls with just and you can skip songs and take calls at the touch of one touch. The earphones have a 5 hours long playtime, a button. These are ideal for active lifestyles; are sweat standby time of 100 hours, charge time of 1.5 Hours, resistant and offer a secure fit at all levels of activity. It 3 memory foam ear tip sizes, USB charging cable, and is equipped with Bluetooth Bluetooth. They are available in impressive colours - Blue, 4.0CSR technology and has Grey, Green, and Orange. n an operating range of up to 10 meters. The headphones contain built-in lithium Price: bassline in-ear headphonesare iNr 499, sportpods 2 iNr 2999, sportpods visioN iNr 4999, retrobudsat iNr 2499 and sportpods raceat iNr 999.
142 | APRIl 2018 MYMOBILE ADD-ONS
Price: Corner Gadget iNr 4,999
Highlights
Vivofit 4 by Garmin • Activity Tracker with 1+ Year Battery Life An efficient and affordable • Features always-on customizable color display and 1+ year battery life¹; no charging necessary activity tracker with a battery • Tracks steps, distance and calories burned, monitors sleep and provides a personalized daily life of more than a year step goal² • Safe for swimming and showering³ armin India launched its newest activity tracker - • Periodically syncs to Garmin Connect™, where GVivofit 4 – the new, easy-to-use activity tracker, with you can save, plan and share your activities, get a battery life of over a year that gives you the freedom to involved in social challenges and more keep moving without taking a break to recharge the device. • Garmin Move IQ™ feature automatically detects Priced competitively at just INR 4,999, the tracker follows activity and classifies activity type on Garmin your progress 24 X 7 and can be safely worn even while Connect showering or swimming. Starting today, the Vivofit 4 will be exclusively available on Amazon.in. National Sales Manager, Garmin India said, “We are sure Vivofit 4 can help you drive to a better version ofyourself that Vivofit 4 would revolutionize the fitness industry in and find more ways to beat yesterday. The tracker has India. Although there are several activity trackers in the various features such as time, date, daylight saving, market, what makes this particular product unique is that alarm clock, timer, and stopwatch. It tracks steps taken, under typical use its battery can last up to a year, so you distance covered, calories burnt, monitors sleep as well can forget about that charging cord. Vivofit 4 is more than as suggests personalized step goal for the day. The tracker any ordinary activity tracker; it is your personal coach and automatically captures and classifies different activities fitness buddy.” such as walking, running, biking, swimming, and using This activity tracker comes in three chic colours – Black, an elliptical. The new Vivofit 4 also tracks the periods of White and Black Speckle and is available in two sizes - inactivity, with a coloured move bar fillingup to alert the Regular and large.Its accessory bands are available in user that theyhave been stationary for too long. various colours and styles. The product will be available Commenting on the launch of Vivofit 4, Mr Ali Rizvi, exclusively on Amazon.in. n
www.mymobileindia.com APRIl 2018 | 143 ADD-ONS
ZenBook Flip S (UX370) World’s thinnest & lightest Convertible laptop
SUS Zenbook Flips S is world’s thinnest convertible Mini Dock provides an HDMI port, a USB 3.1 port, and a Alaptop that combines ultra-light design with high USB-C port that supports fast charging. It claims 11 hour performance and timeless elegance, featuring a 360° battery life which is provided by specially designed high- hinge & powerful 8th Gen Intel Processor. The UX370 is capacity 39Wh lithium-polymer battery that is shaped to mere 11.2mm thin and weighing just 1.1 kg. fit precisely into its impossibly thin profile. The battery Design: ZenBook Flip S is precision-crafted from a supports fast-charge technology that allows it to be single block of aerospace-grade 6013 aluminum alloy, a charged to 60 percent capacity in just 49 minutes. material that is lighter than standard laptop alloy but 50 Nanoedge Display: The Flipbook Flip Ux370 comes percent stronger. This beautiful laptop is enhanced with 13.3’ touch screen FHD display with resolution of 1920 the iconic Zen-inspired spun-metal finish on the lid - a x108- pixels with 300nits brightness & 72% NTSC signature ZenBook detail that takes 40 painstaking steps standard. Zenbook Flip Ux370, make multitasking Gadget Corner Gadget to create - and brilliant diamond-cut highlights on its easier and entertainment more immersive, which is why edges. Two sophisticated Royal Blue color give this laptop ZenBook Flip S features a 13.3-inch NanoEdge multi- a stunning look & feel. Dual-phase anodizing provides touch display technology. The display is ultrathin with luxurious golden highlights on the edges of the Royal just 6.11mm physical bezel that gives it an incredible 80 Blue model. percent screen-to-body ratio. Performance: ZenBook is powered by 8th Generation Availability & Pricing: The ASUS Zenbook flip UX370 Intel Core i7 processor and up to 16GB of 2133MHz will be available to all retail partners in India for INR 1, LPDDR3 RAM ensure effortless performance for smooth 30,990. n multitasking. The two USB-C ports on ZenBook Flip S support external 4K UHD displays, power delivery and Highlights data transfer — all via the reversible, any-way-up USB-C • World’s thinnest convertible laptop features an connector. For added on-the-go convenience, the bundled elegant and sophisticated all-aluminum ultra-light unibody that’s just 11.2mm thin and weighing just 1.10 kg • Comes With FHD NanoEdge thin-bezel display, with 360° dual-action Ergolift hinge that automatically provides the perfect typing position • Unprecedented performance with powerful 8th Gen Intel Core i7 processor & SATA3 512G M.2 SSD for ultra smooth experience • Supports all Windows 10 features including Cortana, Windows Ink, Windows Hello and Modern Standby
144 | APRIl 2018 MYMOBILE EVENT 26th Convergence India Expo & 2nd IoT India 2018 the premium expos saw record footfall and exhibitors’ participation from 28 countries even as they provided deep insights into the shape of tech innovations to come. Feature he 2018 edition of Convergence India Texpo, co-located alongside the 2nd Internet of Things 2018 expo, held during March 07-09, 2018 at Pragati Maidan, New Delhi saw record visitor numbers and strong sales across all disciplines. The 2019 edition will feature another exciting co- located event, EmbeddedTech India 2019 expo, showcasing leading-edge products and solutions for embedded systems that enable smart things, smart industry, smart home, and smart cities. The 26th Convergence India followed an exceptional three days of dialogue, debate, networking and showcasing of innovative products and solutions from the world of telecom, IT, broadcast and digital media, and the Internet of Things. Hosted by the India Trade Promotion Organisation (ITPO) and Exhibitions India Group (EIG), Convergence India and IoT India expos are supported by the Ministry of Electronics and Information Technology, together to share views and debate how best Highlights Ministry of Information & Broadcasting, to accelerate technological innovation, open Ministry of Science & Technology Ministry • 26th Convergence India 2018 up the digital economy, and work together to of Skill Development & Entrepreneurship, expo / 2nd Internet of Things enable digital entrepreneurship as a driving Digital India and Skill India. NASSCOM 2018 expo force for socio-economic development. Center of Excellence – IoT co-organised the • Record footfall of over 20,000 “For its 26th edition Convergence India 2nd IoT India 2018 expo. visitors has shown continued growth in the • 684 participants from 28 For those who walked through the show key parameters of visitor and exhibitor countries floor to evaluate and test innovative numbers and exhibition space. This • 25,000 sqm of exhibit space technologies on a level playing field gained year, too, IoT India expo succeeded in • 30 conference sessions and 6 insight, strategies and solutions. “Attending impressing the community. Next year, we workshops the expo helped me understand the will be launching another exciting co-located • 180 speakers underlying building blocks of Big Data and event, EmbeddedTech India 2019 expo. • Release of knowledge papers by how to build a business on top of it,” said a Frost & Sullivan and Mazars Together, these three events will provide participant, after attending the session on • 27th Convergence India 2019 to attendees and exhibitors with an opportunity ‘Big Data – How can analytics improve your be co-located with 3rd Internet to explore three areas – ICT, IoT and business?’ of Things India 2019 expo / embedded technology – in one place,” said Conferences, workshops, discussions EmbeddedTech India 2019 expo Mr Prem Behl, Chairman, Exhibitions India brought highly influential participants Group. n
www.mymobileindia.com APRIl 2018 | 145 146 | APRIl 2018 Exclusive VANTAGE M in redefining the content marketing industry: impact all over the web. Five ways which I found to be most scalable amagnanimous create can one investments, of amount least the the Internet or the tools technology provides, it isn’t the same. With investment made because of future’s uncertainty. When we talk about the on thrive will company) any (or company marketing a content investment isdirectlyproportionaltoo.But,there’s nosuretythat Return on Investment. The higher it is, the better growth is witnessed; of thekeyfactorsonwhichsuccessacompanyisjudged “Hi Alex!” but your favourite website greets you with your name on it. 28% than on search. are tobebelieved,by2019display adspendingwillseeariseof flash ads, skyscrapers, and etcetera. The list goes on and if sources feel partofyourbrandthroughinteractivebanneradvertisements, In a nutshell, with technological advancements, you can make a user Google AdSense bridge the gap between advertisers and publishers. relatable advertisements (information they seek) more. Products like see people when higher apparently is rate conversion and feed base in real time as they scroll through a piece of content or a social exponentially.Now, custo the to out reach can companies the grown has remarketing display digital the advertisements; 1. Banners: 1. 2. Personalized content: the Content Marketing Industry 5 Ways by Which Technology is Redefining Talk about Facebook’s News Feed or digital or Feed News Facebook’s about Talk aiming to convert them into qualified leads. One One leads. qualified into them convert to aiming - prospects warm to services and products best customer base,promotingafirmandofferingtheir right the tapping about been always has arketing Your newspaper or print media doesn’t say,
POINT By Parveen Singhal mer mer deployment–thanks to the high-tech innovations. like voice calls on your mobile because of 4G lTE and 5G networks Not to forget that videos might become the standard for videos just top contributing to 80% ofinternet traffic (only from videos) by 2019. Technological innovationslikelivevideosbecomeaddacherryon forms of media to maintain the equilibrium of demand and supply. makes all that accessible on tap and enables us to create different technology with along Internet them. shares it, to reacts pieces, year. An average viewer spends more than and videoondemandcontentcouldbethreetimesinthecoming today. Cisco’s report said, 69% of internet traffic comes from videos better, and it perfectly fits in all the spaces of the Internet generation platform out there on the internet. codes toincreasingabrand’s followerbasethrougheverypossible time now, and technology plays a major role in floating those referral don’t know). Referrals have been dominating the industry for some put theirfaithinrecommendationsreceived(evenfromwhothey distribution has radically changed and 92% of Internet users today, how also but marketing for is there scope enormous the signifies only not It 2017. in internet the on individual single a by spent than generic marketing. 20% increaseinsalesopportunitiesand4xhigherconversionrate websites cater you with custom content right in your inbox giving a same concept in the content’s ecosystem –account-based marketing, asking for it; the shopkeeper understands you. When we magnify the vendor provides you with the product of your preference without you and future success”. It’s like visiting your favourite shop where the in-house marketersbelievepersonalizationwas“criticaltocurrent experience. AccordingtorecentresearchdonebyMonetate,94% That’s the power of technology and advantageous to enhancing user in the end. leads to engaging a customer, converting them, and retaining them, component in retaining a customer. lifecycle marketing, precisely, vital a become (CRM) Management Relationship Customer like tools and improvising for technology leveraged always have them, carryoutresearch,developproductsaccordingly, etal.We about more know to them allows also mass the to out reach to are trending, viral and latest. and viral trending, are 2014, WittyFeed provides wide spectrum of contents which which contents of spectrum wide provides WittyFeed 2014, The author is Co-Founder & CCO, WittyFeed. Founded in in Founded WittyFeed. CCO, & Co-Founder is author The 5. Better insights: 115 minutes watching videos daily, goes through tens of content 4. Different forms of media: of forms Different 4. 3. Social Media: n Approximately 135 minutes per day was the time lastly, the technology which enables companies Content marketing has never been been never has marketing Content MY MOBILE
RNI REG NO. DELENG/2005/15033 DL (ND) - 11/6100/2018-19-20 (Posting Date 26-27 of every month) Publishing Date- 22-03-18