american chamber of commerce in hungary VOICEVol IV. Issue 15, may 2014 BuIlding A strong civIl society MORE INSIDE: Interview With Dr. Tomicah Tillemann Annual Regional Tax Conference 3 Contents 4 introduction 16-20 COVEr STORY 30 AmchAm nEws Dear Members and Friends… Building A Strong Reform + Burden Civil Society Sharing = Success 5 PEoPLE An American In Budapest 21-22 COVEr STORY 31 AmchAm nEws The Civil Imperative Surprise Award 6 PEoPLE For Society Health Is growth 23 COVEr STORY 32-34 AmchAm nEws 7 PEoPLE Code Of Conduct New Members Redefinition And Evolution 24-25 LifEstyle AmchAm nEws 8 PEoPLE 36-39 András Török’s A Step up Photo Coverage Budapest 10-12 News & AnALYSIS 40 PAtron Profile Business News Roundup 26-27 AMCHAm nEWS gE Hungary giving Back Through 13 cAPitAL mArkEts Competition Hungarian Stocks under 41 PAtron Profile Pressure 28 AmchAm News Cargill Magyarország Zrt. Spreading The Tax Net 14-15 mAcroEconomics 42 chAmbEr cornEr Orbán given Mandate To 29 AmchAm nEws Patient Bridge Building In Continue Don’t Hold your Breath Search Of A Win-Win For FDI Voice is published on behalf of the American Chamber of Commerce by Absolut Media Zrt., Madách Trade Center, 1075 Budapest, Madách Imre út 13-14., Building A, 8th floor Editor-in-chief: ROBIN MARSHALL ([email protected]) • Contributors: LEVENTE HÖRÖMPÖLI-TÓTH, ROBIN MARSHALL, GerGő RÁCZ, ANDRÁS TÖRÖK, Photography: AndrÁS HAJnal, LÁZÁR TodoroFF • Design: ABSOLUT DESIGN STÚDIÓ ([email protected]) • Art Design: NORBERT BALÁZS • CEO: TAMÁS BOTKA Advertising: ABSOLUT MEDIA Zrt. ([email protected]) • Sales and Marketing: BALÁZS ROMÁN ([email protected]) Subscriptions: [email protected] • Printing: Absolut Print Kft. Websites: www.amedia.hu, www.bbj.hu For AmCham Content and Advertising: ZSÓFIA JUHÁSZ ([email protected] + 36 1 266-9880/360) HU ISSN 2062-1817 VOICE american chamber of commerce in hungary Introduction Dear Members, Dear Friends, the country, AmCham has a new Board of us and will do our best to give you of Directors and our search for a new plenty of advance warning to mark CEO is nearing its end. And preparation, your calendars so keep an eye on preparation and even more preparation is your mailboxes. For the time being, what keeps our plates full so that by the please accept our ‘Save the Date’ and time the new government is in place, we mark your calendars for November can carry on the advocacy work we have 14, the date of our Anniversary Gala been promoting since 2011. in Parliament. We are also planning We take pride in our past achievements exciting discussions with global experts of commenting on legislation and futurists in what we are calling our and starting a dialogue with the ‘Visionary Series’. Topics to be covered government on a number of topics, and include robotics and automation, the we will work even harder to make that role of networks in modern societies, list longer. As for our goals and vision, innovation in healthcare and resource I recommend that you read the profiles management. We hope to see you at of our newest Board members – first these discussions, where we will be vice president Norbert Fogarasi, second dealing with issues shaping our Photo: István Nagyapáti István Photo: vice president Ferenc Pongrácz and next 25 years! board members at large Bob Mansfield Finally, let me thank the staff and “There is nothing wrong with change, if and Diána Stegena - on pages 4-8, they especially László Metzing, our acting it is in the right direction,” said Winston will fill you in on the details! CEO since last October, for managing Churchill. I can tell you that our plate However, this year we are not only the operations of the Chamber so at AmCham is full; a lot has changed focusing on ongoing advocacy work, smoothly and keeping our activities on since our last issue in December. We can but we also have a special birthday to track in the interim period. only hope all is in the right direction. celebrate! AmCham is turning 25 in See you soon at an upcoming event or at We have had Parliamentary elections in 2014; we have an exciting year ahead a Committee meeting! AmCham Member’s Board President First ViCe President seCond ViCe President seCretAry treAsurer William Norbert Ferenc Péter BENkő FOgARASI PONgRÁCZ Fáth Morgan Stanley Rózsakert Hungary IBM Hungary Honorary Medical Center Analytics Ltd. 1117 Budapest, member Neumann Str. 1. 1026, Budapest, 1095 Budapest, Gábor Áron u. Lechner Ödön 74-78. fasor 8. [email protected] [email protected] [email protected] [email protected] Phone: +36 1 225 7350 Phone: +36 1 881-4113 Phone: +36 1 382 5924 Phone: +36 23 502 400 fax: +36 1 881-3700 fax: +36 1 382 5501 BoArd MeMBers At lArge gábor Edina Márk Andrea gONDA HEAl HETéNyI JuHOS Hewlett Packard Google Flextronics LHH Magyarország, 1117, Budapest, 1077 Budapest, International Career Consultants Kft. Alíz utca 1. Wesselényi u. 1183 Buda- 1021 Budapest, 16/A. pest, Hangár Ötvös János u. 1-3. utca 5-37 [email protected] [email protected] [email protected] [email protected] Phone: +36 1 229 9001 Phone: +36 1 888 0501 Phone: +36 30 677 5029 Phone: +36 1 392 5070 fax: +36 1 229 9999 fax: +36 1 888-0501 fax: +36 1 297 0158 fax: 36 1 392-5071 BoArd MeMBers At lArge Bob Diána Eszter SZABó MANSFIElD STEgENA GE Mansfield & Amgen Kft. 1138 Bp., Duna Associates 1055 Budapest, Tower, Népfürdő 1051 Budapest, Kossuth tér 16-17. III/2. utca 22. B-C. épület Szent Istvan tér 11. [email protected] [email protected] [email protected] Phone: +36 30 609 6379 Phone: +36 1 354-4710 Phone: +36 1 237 6811 fax: +36 1 354-4702 ex oFFiCio MeMBers robert Peaslee, istván Havas, Gusztáv biEnErth People 5 INTERvIEW An American In Budapest by robin mArshALL Board-member-at- many events as possible, to make sure everything is running OK, to host large Bob Mansfield people, to see where things can be enjoys something of a improved and value added. My main unique position on the goal is to bring additional companies on board, mainly SMEs, and to reach out new board: he is the to Americans to be part of AmCham only member who is and feel comfortable.” neither Hungarian nor He has already had success with American-Hungarian. the former, with three new member companies signed up, and says he is working on others. It will be, he “Because of that I see things in a believes, a good measure of whether slightly different way, bring a slightly or not he has been a success as a different perspective,” says Mansfield, board member. “We want to increase Director of European Search at membership by 10% and I want to be his family’s executive search firm a big part of that; I want to bring in 10 Mansfield & Associates. “I have not members over two years. I think that is been in the country as long as the an achievable goal.” others, I have a smaller company – it has a big reach but a smaller practice Is he enjoying the process of being on than many represented on the board – the board? “Absolutely. First of all, you so I look through a different window.” get to work with just some good, good office staff, as well as joining the HR people. Secondly, the board is filled How an American with no links to committee. That has put him in good with people who are more experienced the country ends up on the AmCham stead for the step up to the board. “It than me, so it is always a learning Board is an interesting question. “I first has reaffirmed what I already knew. The experience, both professionally and ‘discovered’ Hungary five years ago at staff and operations side of AmCham personally. It is not a room full of egos. the University of Pécs as a consultant are excellent, there is nothing I have to Sure, everyone is really successful, with the Charles Simonyi Business bring to the table there.” but everybody is respectful of others’ and Economic Development Center,” opinions and prepared to work together he explains. The Simonyi BEDC has a When considering running for the for common goals.” link with Mansfield’s alma mater, Ohio board, he says he did his ‘due diligence’, University. talking to people involved to find out He went into the position with a more about the time commitment mission statement, and while its goals “I came back to the States and said ‘We needed and where he might be able still hold true, he says it is evolving need to be in Europe, and this is the place to help. “We talked about where I over time. “I think it is important to be to do it from.’ I saw something and was thought I could add value and where supportive, to help in any way the team determined to actually go for it, which I they thought I could best help, and deems necessary. I am really an open did two-and-a-half years later. I realized they have been proven right thus far. I book to being involved, and as time there was an opportunity and potential was pretty well prepared by the team passes I am finding more ways to get in Hungary being the place where we before coming on board, which is one involved.” could start our European business. Since of the reasons I give such credit to the then it has broadened out.” organization.” And while two years is a long time, he already says he would be prepared to He quickly became a familiar face at The time investment he knew would stand again for board election.