FASHION HOTSPOT BERLIN
Berlin represents a national and an international ap- have grown to 3.100 in total. Berlin has become the city peal; an exciting mix of art, film, music and fashion. with the highest density of fashion-related companies in This is where tomorrow’s trends are born. Berlin at- Germany, the fashion sector employing around 25.400 tracts a great number of young creative people from people. Sales in the fashion industry increased by 14 per- all over the world thanks to the excellent living con- cent to around 6.3 billion euros between 2016 and 2017 ditions and freedom of design. The creative industry alone, to which the Berlin Fashion Week contributed a ma- of the city is still very young. Only about 20% of the jor part. companies were established before 1990 or have previously settled in Berlin. The vast majority of them
has been founded from the mid 90s onwards. The Source: Basic Statistic Office/ Federal Statistics Office companies in the capital working in the fashion industry
3.100 25.400 6.3 B. Euros
companies in the people working in sales in the fashion fashion industry fashion-related industry a year companies © Getty MBFW Images for BERLIN FASHION WEEK
After just a few seasons (since the founding of the fashion sector offers everything from high-end couture Mercedes-Benz Fashion Week), Berlin has established itself and tailoring to eco-fashion and streetwear, from single as one of the top league fashion cities worldwide with pieces to collections. Green Fashion and Upcycling are be- around 70,000 visitors (without multiple counting), around coming increasingly important; more and more fashion la- 30 fashion shows during the Fashion Week, as well as nu- bels in Berlin concern themselves with production merous trade shows, events and showrooms. According to according to ecological standards. Neonyt as well as other a study by Investitionsbank Berlin, the additional economic major trade shows are showcasing numerous brands of the output generated by Berlin Fashion Week amounts up to Eco-Portfolio. 120 million euros per season. The broad range of Berlin’s © Stefan Knauer/Getty© Stefan MBFW Images for
70.000 30 120 m. Euros visitors fashion shows economic strength each season © Stefan Kraul © Stefan SPONSORSHIP
Berlin has an exceptionally high density of fashion Among others, the supportive measurements schools in Europe as well as a steadily increasing include: number of design talents. There are (at least) nine fashion schools that focus on training young aspiring FASHION SHOW SLOTS talents to become outstanding designers, e.g. the for Berlin-based fashion brands as part of the Berlin Universität der Künste and AMD – Academy of Fashion Week. Fashion and Design, to name a few.
Many people call Berlin the new Silicon Valley, and it PARTICIPATION AT THE is true that many investors are browsing through the creative capital in search of new ideas, creative BERLIN SHOWROOM joint presentations abroad (two womenswear pre- minds and networking opportunities. sentations as part of the Paris Fashion Week). The federal state of Berlin, through the Senate Department for Economics/Project Future, has vigor- Further information regarding sponsorships can be ously supported the development of Berlin as a fash- found on our website: https://fashion-week-berlin. com/en/funding.html ion location and the Fashion Week Berlin by supplying financing and funding of over 10 million euros (excluding IBB loan programmes). © Stefan Kraul © Stefan STATEMENTS ABOUT BERLIN FASHION WEEK
"With our funding strategy we pursue our goal of further strengthen- ing Berlin as a fashion location. Within the framework of the Berlin “Berlin and the Berlin Fashion Week are the prime Fashion Week, it is very important to me that Berlin's up-and-coming locations of fashion in the context of sustainability, talents and young fashion labels are supported. Our economic as well as technology and promotion of the fashion industry and the Fashion Weeks is definitely digitalisation. paying off. Berlin Fashion Week is an additional economic benefit of up to 240 million euros per year for Berlin as a fashion location." No other fashion location offers so many top-class and styish
Hoffotografen labels, innovations and answers RAMONA POP, SENATOR FOR ECONOMY regarding the future of fashion.
Pietro Sutera/Messe Frankfurt Frankfurt Sutera/Messe Pietro A huge transformation is taking place in the fashion industry, this is becoming very evident, especially in Berlin. “The Berlin Fashion Week is playing a key part in our strive to strengthen the fashion With NEONYT during the Berlin Fashion Week, we location Germany, drive the international and national exchange and bring fashion into offer a hub for a diverse selection of players in the the centre of attention of cultural and economical examination. We are passion- industry, where together we can drive forward the ately pursuing this vision since many years and therefore establish concepts such change in the fashion industry towards more as access, individual presentation possibilities and relevant talent development in sustainability.” collaboration with stakeholders and our partners.“ OLAF SCHMIDT, VICE PRESIDENT TEXTILES MARCUS KURZ, ORGANIZER OF MERCEDES-BENZ FASHION WEEK BERLIN AND TECHNOLOGIES OF MESSE FRANKFURT / ORGAN- CEO OF NOWADAYS ISER OF NEONYT (AND BOARD MEMBER OF THE FASHION COUNCIL GERMANY) Ralph Mecke Monday, 13.1.2020 – Wednesday, 15.1.2020 MERCEDES-BENZ FASHION WEEK
The bi-annual event Mercedes-Benz Fashion Week Berlin is Germany’s most suc- cessful fashion show format. The event is hosted and operated by Mercedes-Benz LOCATION and creative agency NOWADAYS, who both contribute with their joint engage- Kraftwerk Berlin ment as well as highest standards in staging and execution to the invigoration of Köpenicker Straße 70, the fashion location Germany. 10179 Berlin
Since the re-launch in January 2018, Mercedes-Benz Fashion Week Berlin offers a PRESS CONTACT platform that connects national and international designers with buyers and press Annika Brix representatives. Hereby, the event focuses on the presentation of market-relevant [email protected] high-end fashion from upcoming design talents, love-brands and successful global fashion players. Designers and brands present their collections embedded in ana- CONTACT logue and/or digitally experienceable concepts. Moreover, relevant fashion topics [email protected] from culture and industry are showcased in dialogue formats and visionary showcases. WEB www.mbfw.berlin Mercedes-Benz Fashion Week Berlin strives to strengthen the fashion location Germany, drive the international and national exchange and bring fashion into the centre of attention of cultural and economic examination.
For Autumn/Winter 2020, Mercedes-Benz Fashion Week will take place at the ven- ue of Kraftwerk Berlin for the first time. Selected areas of the B2B even are open for the broad public and accessible for free. All presented shows can be experienced via the livestream on the website or respective social media channels. Throughout the year, fashion interested consumers and fans of Mercedes-Benz Fashion Week receive updates and background information via the official Instagram account: @ mbfw.berlin. © Getty MBFW Images for Tuesday, 14.1.2020, 10am –7pm Wednesday, 15.1.2020, 10am–7pm PREMIUM Thursday, 16.1.2020, 10am–5pm
PREMIUM has been the leading trade show among the most important in- LOCATION ternational trade events since 2003, as well as the most relevant business STATION-Berlin & Kühlhaus Berlin and networking platform for advanced contemporary fashion. Luckenwalder Strasse 4–6 10963 Berlin PREMIUM continually aims to inspire, strengthen business relationships and promote discussion across disciplines. B2B services are constantly being CONTACT perfected and developed together with the key players in the industry. PREMIUM Exhibitions GmbH +49 (0) 3062 908 50 PREMIUM is elegant, contrasty, big and imposing. Global players represent [email protected] themselves there next to newcomers from all segments. For the fashion market, PREMIUM is the most important business-platform in Europe for PRESS CONTACT women and men. Lisa Wilhelm [email protected] Deeply rooted partnerships are made and maintained here, as well as new Lena Elster impulses. Starting from the AW 20/21 season SHOW&ORDER will officially [email protected] be a part of PREMIUM. WEB www.premiumexhibitions.com www.facebook.com/PREMIUMBERLIN www.instagram.com/PREMIUMBERLIN www.twitter.com/PREMIUMBERLIN © Offenblende Tuesday, 14.1.2020, 9am–6pm PANORAMA BERLIN Wednesday, 15.1.2020, 9am–6pm Thursday, 16.1.2020, 9am–5pm #REBELWITHACAUSE
Following the #REBELWITHACAUSE ethos, PANORAMA Berlin is relocating to Tempelhof Airport from January 2020 with a very clear mission. Established in LOCATION 2012, PANORAMA Berlin is the trailblazing hub for decision-makers from the PANORAMA BERLIN fashion and lifestyle business and has since become one of the most relevant Berlin Tempelhof European platforms. Platz der Luftbrücke 5 12101 Berlin Together with SELVEDGE RUN & Zeitgeist, the tradeshow for quality garments, PANORAMA Berlin presents womenswear and menswear brands twice a year. CONTACT The international brands on show are assigned to the categories Cool Casual, PANORAMA Fashion Fair Berlin GmbH Smart Formalwear, Sportswear, Contemporary Styles, Denim, Heritage & +49 (0) 3027 595 604 0 Streetwear, Accessories & Shoes, alongside a selection of sustainable fashion [email protected] and curated lifestyle products. In the new location of Tempelhof Airport, PAN- ORAMA Berlin will be launching its new concept: the presentation of brands PRESS CONTACT that feel strongly about breaking down long-established barriers – in a setting Petra Kraft / Thorsten Markwardt that reflects the lifestyle of their consumers. +49 (0) 302154 493 90 [email protected] PANORAMA Berlin has a vision. To rethink the whole tradeshow concept. In a broader, more agile sense. With a new concept that is getting people excited WEB about fashion again. Awaiting visitors in the central entrance area and in Han- www.panorama-berlin.com gars 5 and 6 are on-point brand presentations with clear messages, retail solu- www.facebook.com/panoramafashionfairberlin tions and fascinating talks. Under the motto ‘A New View’, a Brand Avenue with www.instagram.com/panoramafashionfair pavilions will be installed under the canopy on Tempelhof Airport’s airfield for the first time, providing the visitors with emotional brand presentations, life- style experiences and plenty of new inspiration. Offenblende © STATEMENTS ABOUT BERLIN FASHION WEEK
"Berlin is a trendy metropolis, a creative melting pot of music, “In 2010, Berlin was poor but sexy. film, art and fashion with international appeal. With its shows, In 2020, Berlin is naughty but elegant.” several trade fair platforms and various conference formats, DAMUR, DESIGNER Berlin Fashion Week has developed into the most important fashion location in Europe. Berlin is constantly changing and is seen as a city of freedom, which has an influence on everything Filip KacalskiFilip that happens here and is also an important impulse for the
Panorama fashion industry."
JÖRG WICHMANN, CEO OF PANORAMA
" The Berlin Fashion Week can be understood as a hotspot for sustainable fashion, thanks to Neonyt. In January, we will presenting the largest top selection of fashion “We cannot and will not please everyone. That labels. Neonyt is a must see for would be very boring.” those who are interested in the most current and relevant topics DANNY REINKE, DESIGNER of the fashion industry." Thimo Schwenzfeier Thimo Danny Reinke Danny THIMO SCHWENZFEIER, SHOWDI- RECTOR OF NEONYT Tuesday, 14.1.2020, 11am–6:30pm FASHIONTECH BERLIN Wedneday, 15.1.2020, 10am–4pm
Decades of expertise, in-depth knowledge and a host of skills have turned FASHIONTECH Berlin into a content hub for technology, digitalisation, sus- LOCATION tainability, innovation and communication. Since its founding in January Luckenwalder Straße 12-14 2015, international top speakers from the sector's leading companies and 10963 Berlin innovative start-ups have taken to the stage to share their expertise. Including: Google, Zalando, JD, Facebook, Instagram, Allbirds, Aeyde, PRESS CONTACT Moschino, MCM, GANT, Adidas, Matchesfashion, MyTheresa, BonPrix, Mykita Lena Elster and Highsnobiety. [email protected] Lisa Wilhelm In January, the content will be even more focused on the various communi- [email protected] ties and segments revolving around PREMIUM and SEEK, and will be pre- sented in the form of talks, live podcasts and masterclasses. The big stage WEB talks and exhibition will be held in the bare shell of the Aletto Hotel oppo- www.fashiontech.berlin site STATION-Berlin. www.facebook.com/FashionTechBerlinConference www.instagram.com/Fashiontech_berlin/ “Our aim is to present our exhibitors and visitors with relevant content www.twitter.com/fashiontechber during our events and provide the opportunity for people to make new con- tacts outside of their immediate sphere of experience,” Tillmann explains. “The inclusion of FASHIONTECH Berlin in our two strong platforms, SEEK and PREMIUM, is a big plus for all involved and a logical consequence of the many conversations we’ve had with different stakeholders. This has also led to the creation of a new format, FASHIONTECH STUDIO, which will make its début at SEEK. Talks, live podcasts, panel discussions and live reports are all part of the programme." © Offenblende Tuesday, 14.1.2020 – Thursday, 16.1.2020 FASHIONSUSTAIN BERLIN
Technology, sustainability and innovation are important drivers of the fashion and textile industry that will revolutionize the sector, as well as its LOCATION processes and production methods. The international conference format Hangar 4 Fashionsustain is dedicated to precisely these topics. Flughafen Tempelhof 12101 Berlin The upcoming edition of Fashionsustain will be dedicated to the subject of ´air`. From Tuesday, 14 January to Thursday, 16 January 2020, everything at CONTACT Hangar 4 of the former Tempelhof airport will revolve around highly topical Falco Fuchs air-related issues. Messe Frankfurt Exhibition GmbH +49 6975 755 938 High-profile speakers from innovative companies will be presenting vi- [email protected] sionary approaches for a more sustainable fashion industry. The topics dis- cussed on the conference stage will be brought to life in the “Showcase of PRESS CONTACT Change” exhibition area. Fashionsustain is part of Neonyt, the global hub for Alex Vogt fashion, sustainability and innovation. +49 69 6500 5732 [email protected] WEB www.neonyt.com Facebook: facebook.com/FashionSustain Instagram: instagram.com/fashionsustain.berlin Neonyt / Messe Frankfurt Exhibition GmbH / Messe Frankfurt Neonyt © Tuesday, 14.1.2020, 10am–7pm SEEK Wednesday, 15.1.2020, 10am–7pm Thursday,16.1.2020, 10am–5pm
SEEK is edgy, strong and unpolished. It’s all about statement designs, the new classics, denim and sportswear. SEEK is the fun event for the fashion communi- LOCATION ty that knows where it’s going, promotes sales and unites the future genera- ARENA BERLIN tion of decision-makers. Compared to other shows, SEEK is unconventional Eichenstrasse 4 and not boring. 12435 Berlin
In January SEEK will show the relevance it has acquired over the years. CONTACT SEEK is the coolest trade show for miles around. From small to big: great, mar- PREMIUM Exhibitions GmbH ket-relevant brands that bring in sales and show you today what will be worn Tempelhofer Ufer 36 on the streets tomorrow. Inside the SEEK community a special sense of integri- 10963 Berlin ty prevails, which leads to a friendly, unrivalled atmosphere in which you can do excellent business. Every player in the fashion market has to become aware PRESS CONTACT of this. No one goes past SEEK anymore. Lena Elster [email protected] The team places great value on personal interactions with customers and in- Lisa Wilhelm vests a lot of love in the detail. Without blowing our own trumpet, we think [email protected] that our service is unparalleled – and the community likes this. We will scale this up even more in January. WEB www.seekexhibitions.com We need to place our brands in the right environment. We will continue doing www.facebook.com/seekberlin so thoroughly, even if it takes a lot of courage and creativity. Many of the big, www.instagram.com/seek_berlin commercial brands seem out of place at first glance next to the smaller, pricier collections – but this establishes dynamics on the surface. At the latest when visiting SEEK, all doubts are gone.
SEEK is a PREMIUM GROUP event. © Offenblende Tuesday, 14.1.2020, 9am–6pm SELVEDGE RUN & ZEITGEIST Wednesday, 15.1.2020, 9am–6pm Thursday, 16.1.2020, 9am–5pm
IT’S MORE THAN A TRADE SHOW, IT’S A PHILOSOPHY LOCATION In January 2020, the SELVEDGE RUN & ZEITGEIST platform is venturing into the HANGAR 5 creative centre of Berlin and, for the first time, presenting its 10th edition in the Flughafen Tempelhof exclusive showrooms of Hangar 5 at the historically significant landmark of Platz der Luftbrücke 5 Tempelhof Airport. 12101 Berlin
Far from fleeting trends, SELVEDGE RUN & ZEITGEIST puts the spotlight on strong CONTACT brands with high quality standards and sustainable production techniques. [email protected] Within industry-relevant categories like Denim, Craft, Current and Outdoor, the +49 (0) 30 2759560 11 show’s portfolio of international exhibitors includes curated brands with charac- ter and authentic storytelling. This demonstrates the high compatibility and PRESS CONTACT huge potential of the typical SELVEDGE RUN & ZEITGEIST brands currently pro- [email protected] viding the retail sector with exciting inspiration. WEB The list of exhibitors includes new and exclusive brands from the Japanese den- www.selvedgerun.com im community, which will be available to order in Europe for the first time. This www.facebook.com/selvedgerun year’s #TRENDSAREFORSUCKERS ethos should be seen as food for thought for www.instagram.com/selvedgerun the brands and consumers of short-lived trends who are lacking a sense of re- www.vimeo.com/selvedgerun sponsibility for sustainability and fairness. ©Selvedge Run & Zeitgeist ©Selvedge Tuesday, 14 .1.2020, 9am–6pm Wednesday, 15.1.2020, 9am–6pm NEONYT – GLOBAL HUB FOR FASHION, Thursday, 16.1.2020, 9am–5pm SUSTAINABILITY AND INNOVATION
Change fashion together. Through collaboration and innovation, sustain- ability and technology. That is the vision of Neonyt, the global hub for fash- LOCATION ion, sustainability and innovation. Hangar 4 Flughafen Tempelhof With its hub concept, Neonyt combines the most important elements of the 12101 Berlin fashion industry – style, business, inspiration, knowledge, fun and commu- nity – in a neo-new way. The hub is made up of the Neonyt Trade Fair, the PRESS CONTACT international conference Fashionsustain and the design-thinking format Lilliffer Seiler Thinkathon, the Neonyt Fashion Show, showcases, the influencer and blog- +49 69 7575 6738 ger event Prepeek, networking events and, last but not least, the Neonyt [email protected] Party. WEB The Neonyt Trade Fair will present a good balance of leading brands and www.neonyt.com newcomers – from contemporary, casual and urban wear to denim, street- Facebook: facebook.com/Neonytberlin wear and sportswear down to business outfits. In addition to men’s, ladies’ Instagram: instagram.com/neonyt.berlin and kids wear, the assortment of products on show also includes outdoor wear, shoes, accessories, jewellery and beauty. Additional highlight: The Neonyt Fashion Show will be presenting a best-of national and international sustainable fashion labels in curated multi-brand looks. Neonyt is organized by Messe Frankfurt. ©Stefan Knauer/Getty©Stefan MBFW Images for Contact and requests for accreditation: [email protected] Presse requests for statements: [email protected]
On behalf of