ISSUE 2, 2012 WHAT’S INSIDE? 7th Mahindra Excellence in Theatre Awards Mahindra Presence at World Meets Auto Sector Unveils the Stylish New XYLO NeXt Generation Mahindra Reva Revealed at Auto Expo Mahindra Telephonics JV to Set Up Bangalore Plant ISSUE 2, 2012 CONTENTS CORPORATE SOCIAL COVER STORY 06 RESPONSIBILITY 41 Mahindra Research Valley was recently inaugurated Every sector did its bit in reaching out to the less at Mahindra World City, Chennai. This world-class fortunate, through a series of corporate social facility will serve as a ‘crucible for innovation and responsibility initiatives. technology’ within the Mahindra Group. MAHINDRA AWARDS & EXCELLENCE IN ACCOLADES 15 THEATRE AWARDS 44 The past quarter has witnessed a slew of awards Presenting the 2012 META Awards – the only being bagged by companies across the Mahindra national award ceremony exclusively for Indian Group, for achievements ranging from energy- Theatre in the country. conservation and safety to cost competitiveness, innovation and much more! SPARK THE RISE SECTOR BRIEFS 24 GRAND FINALE 46 A round-up of what’s new and what’s happen- One year of ‘Spark the Rise’ projects culminated ing across the Mahindra Group’s various sectors with the Grand Finale on April 2012 at the Prince of – milestones, new products, new partnerships, Wales Museum in Mumbai. events, celebrations… METEAM Please write in to [email protected] to give feedback on this issue. Associate Editors: Zarina Hodiwalla, Shiraz Munshi Soumi Rao Chandrika Rodrigues B. Suresh AS MLDL Mahindra Consulting Engineers Asha Sabharwal Stella Rozario Nashik MTWL Col. Abhijit Dasgupta Mahindra Management Cdr. Arvind Bansode G.S. Mohod Dev. Center Igatpuri FES, Nagpur Mayank Maini K.P. Narsimha Rao Noor Charan MFCSL, Mumbai M&M, AS, Zaheerabad MNEPL Santosh Tandav Venecia Paulose Martin Cisneros Mahindra Partners MVML, Chakan Mahindra USA Vrinda Pisharody Praveen Gullepalli Sabine Vogel (née Reeb) Edited and Published by Roma Balwani Tech Mahindra Mahindra Satyam Mahindra Forgings, for Mahindra & Mahindra Limited, Gateway Europe Rajeev Malik Building, Apollo Bunder, Mumbai 400 001. Purvi Ramanujam Preeti Nair Mahindra Intertrade Ltd. Danvir Kaur Editorial and Design Consultants: Mahindra Navistar Systech Corporate Communication Services Ravindra Kant Rujuta Nadkarni Charandeep Chawla For employees of the Mahindra Group and for M&M, FES, Kandivali Sheetal Choksey private external circulation only, through the Mahindra Finance Mahindra Group. 2 ISSUE 2, 2012 EDITORIAL Dear Readers ‘The cradle of Mahindra’s future’, President, Group Strategy, spoke at ‘A crucible of innovation.’ These the World Economic Forum in Davos to my mind will be amongst the and the first World Marketing Summit Mahindra Research Valley is future phrases used to describe in Dhaka, respectively. I had the perhaps the only R&D facility Mahindra Research Valley (MRV), opportunity of speaking at the World of its kind for both tractors and perhaps the only R&D facility Communication Forum, also held in automobiles in the world. of its kind for both tractors and Davos. It isn’t only about top notch technology, it is also an automobiles, I dare say in the On the cultural front, Mahindra architectural marvel, conceived world. continued its tradition of promoting by Padma Vibhushan Charles But MRV isn’t only about indigenous theatre at the 7th Mahindra Correa. ME spoke to some technology. Described by Prochie Excellence in Theatre (META) awards, of the key people at MRV to Mukherji, who led the project, which took place in the Capital. And understand what this world- as “a labor of love”, it is also an Blues aficionados in Mumbai were class facility means to them as architectural marvel conceived by once again treated to performances by well as the Group. Padma Bhushan Charles Correa. legends like Buddy Guy at the second ME spoke to some of the key annual Mahindra Blues Festival. people at MRV to understand what Don’t miss our special motorsports this world-class facility means to page which showcases the Group’s them as well as the Group. success on various circuits, from the In our special feature, PN Shah, Italian Championship to NASCAR, and (better known as ‘PN’) Chief many more. Executive, Automotive Division, As always, we look forward to your holds forth on the Culture of feedback. Outperformance that has propelled the Automotive Sector to a Happy reading! staggering 28% growth in FY12. Another significant highlight is that of Rajeev Dubey, our Group HR and After-Market President being appointed as the National President of the Employers Federation of India. The Mahindra flag was flying high at several international fora, as Sangeeta Prasad, CEO, Mahindra World City and Prakash Shukla, 03 ISSUE 2, 2012 STOP PRESS Keshub Mahindra to Retire as Chairman of Mahindra & Mahindra Ltd. Accepts the role of Chairman Emeritus at the request of the Board Anand Mahindra to become Chairman & Managing Director Both decisions to be effective after the forthcoming AGM in August Keshub Mahindra, Chairman of Mahindra Even before the buzz word of Corporate & Mahindra Ltd., advised the Board of his Social Responsibility came into vogue in intention to retire from the Board at the the corporate world, the Mahindra Group conclusion of the forthcoming Annual quietly and unobtrusively developed a General Body Meeting, scheduled on high sense of service to the community on August 8, 2012. a wide range of social issues, with special The Board reluctantly acceded to the emphasis on education for the girl child Chairman’s desire but requested him and youth from underprivileged sections to accept the position of Chairman of society. Emeritus, emphasizing that the Company During the course of his illustrious career, required his advice and counsel. The Board Keshub Mahindra served on a large number of Boards and Councils in unanimously appointed Anand Mahindra as Chairman & Managing both the private and public domains. He was the founder Chairman Director, with effect from the conclusion of the forthcoming Annual General Body Meeting scheduled on August 8, 2012. “I am deeply touched by this gesture of the Board, whose wisdom has guided me and the Company over the years, and Keshub Mahindra joined the Board of the Company in 1948 and was whose trust and friendship have enriched me personally. I also elected Chairman in 1963. During the 48 years of his Chairmanship, take this opportunity to express my gratitude for the abundant the Mahindra Group grew from a manufacturer of automobiles to a love and affection always shown to me by our employees and federation of companies operating in a range of businesses which shareholders. It is gratifying to be able to hand over to the next include automobiles, tractors, auto components, I.T., real estate, generation at a time when the company’s performance is at financial services and hospitality. its best. I am confident that Anand will retain and strengthen Over the years, he successfully created business alliances with global the values and principles that the Mahindras have stood for in majors such as Willys Corporation, Mitsubishi, International Harvester, the last six decades, and the Group will continue to grow its United Technologies, British Telecom and many others, laying the leadership position across its various businesses.” foundation for the emergence of the Group as an Indian multi- Keshub Mahindra national. In addition, he built a team of leaders who were not only recognized as outstanding professionals but were also dedicated to the highest standards of business ethics and corporate governance. of HUDCO, served on many Corporate Boards including SAIL, Tata Steel, Tata Chemicals, Indian Hotels, IFC, ICICI and HDFC, and held “Keshub Mahindra has been a role model for business leaders the position of President ASSOCHAM, the Employers’ Federation of and a true Statesman. He has built an organization that cares India and the Bombay Chamber of Commerce and Industry. He was and is known for its ethics and social responsibility, and has a Member of the Sachar Commission on Company Law and Reforms, shown by example how one remains steadfast in turbulence a Member of the Prime Minister’s Council on Trade and Industry and and navigates in crisis without sacrificing ethics and values. Chairman of the Indian Institute of Management, Ahmedabad. I have had the privilege to work with him for the last twenty He was the recipient of many national and international awards such one years and will do my best to uphold the highest standards as the Chevalier de la Legion D’honneur bestowed on him by the he had set for himself as Chairman. I am glad he has agreed to Government of France, Businessman of the Year from Business India, accept the position of Chairman Emeritus and I look forward the Jehangir Ghandy Medal for Industrial Peace from XLRI, the Lifetime to the benefit of his advice and guidance as we move ahead.” Achievement Award for Excellence in Corporate Governance from the Anand Mahindra Institute of Company Secretaries and lifetime Achievement Awards from AIMA, CNBC TV18, ACMA and The Economic Times. Anand Mahindra Recieves U.S. India Business Council’s 37th Anniversary Global Leadership Award Anand Mahindra received the U.S. India Business Council’s 37th Anniversary Global Leadership Award at its annual Leadership Summit in Washington, on June 12, 2012. The Award underscores the Council’s appreciation of the importance of deepening manufacturing collaboration between the world’s largest free-market democracies, India and the U.S. 04 ISSUE 2, 2012 Anand Mahindra on Board of Sundance Institute, Los Angeles In May 2012, Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group together with Sean Bailey and Jacki Zehner, joined the Sundance Institute’s Board of Trustees. Under the guidance of President Robert Redford and in close collaboration with Executive Director Keri Putnam, the 23-person Board is responsible for the governance of the Sundance Institute and works to actively advance creative and financial support for artists developing original stories for the screen and stage.