DOCSLIB.ORG

Seo Precept.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Seo Precept.Pdf Table of Contents DISCLAIMER .............................................................................................. 5 The Basics of Search Engine Optimization (SEO) ...................................... 6 What is SEO? ......................................................................................... 6 Why You Should Care about SEO .......................................................... 6 Can’t I just pay for a High Ranking? ...................................................... 7 Pay‐Per‐Click ......................................................................................... 7 Click Fraud ............................................................................................. 7 Linking Partner ...................................................................................... 7 Page Rank .............................................................................................. 7 What is a Keyword? .............................................................................. 8 Keyword Density ................................................................................... 8 Sitemap ................................................................................................. 8 Spider .................................................................................................... 8 Meta Tag ............................................................................................... 8 Blog ....................................................................................................... 8 Writing Articles ..................................................................................... 9 Web Directories .................................................................................... 9 THE COMPETITIVE LANDSCAPE ............................................................... 10 TOP MARKETING CHALLENGES ........................................................... 11 SEARCH & MARKETING TIDBITS & FACTOIDS ..................................... 11 SEARCH ENGINE USAGE DATA ............................................................ 14 SEO PRECEPT Page | 1 http://seoprecept.com WHERE PEOPLE FOCUS WHEN THEY CONDUCT AN ONLINE SEARCH .... 17 10 MARKETING QUESTIONS TO ASK YOURSELF ..................................... 18 5 Keys to an Effective Search Engine Optimization Campaign ............... 19 Focus on Business Goals ..................................................................... 19 SEO is a Marketing Tactic .................................................................... 20 Generate Quality Content ................................................................... 20 Test Everything ................................................................................... 20 Strong Call to Action ........................................................................... 20 5 Website Design Tips to Increase Search Engine Appeal ...................... 22 Frames................................................................................................. 22 Flash .................................................................................................... 22 Java‐script Navigation ......................................................................... 23 Dynamic URLs ..................................................................................... 23 Image Map Navigation ........................................................................ 23 30 Link Building Tips ................................................................................ 24 CASE STUDY: How I Took a Brand New Site to a Top 10 Organic Google Ranking in Less than One Week .............................................................. 26 The Next Frontier: Social Media Optimization ....................................... 29 SOCIAL NETWORKING ......................................................................... 29 BLOGGING ........................................................................................... 32 HUB PAGES .......................................................................................... 33 RSS FEEDS ............................................................................................ 35 SOCIAL BOOKMARKING ...................................................................... 36 SOCIALMARKER.COM .......................................................................... 37 SEO PRECEPT Page | 2 http://seoprecept.com DIGG .................................................................................................... 37 STUMBLEUPON ................................................................................... 37 DEL.ICIO.US ......................................................................................... 38 SCRIBD ................................................................................................. 39 TECHNORATI ....................................................................................... 39 SQUIDOO ............................................................................................. 40 WIKIS ................................................................................................... 40 VIDEOS, PHOTOS & PODCASTS ........................................................... 41 YOUTUBE ......................................................................................... 42 PODCASTING ................................................................................... 43 TWITTER .............................................................................................. 44 REPUTATION MANAGEMENT ............................................................. 44 TOP 7 KEYS TO SELCETING AN SEO PARTNER ......................................... 47 WEB DESIGN RESOURCES ....................................................................... 49 Top Web Design and Development Websites and Blogs ................ 49 Web Design Tools ........................................................................... 49 Blogging ........................................................................................... 50 SEO RESOURCES ...................................................................................... 51 General SEO Information ................................................................ 51 SEO Blogs ........................................................................................ 51 SEO Message Boards & Forums ...................................................... 53 SEO Conferences & Conventions .................................................... 54 SEO TOOLS .............................................................................................. 55 SEO PRECEPT Page | 3 http://seoprecept.com FREE KEYWORD RESEARCH TOOLS ................................................. 55 FREE WEBSITE ANALYTICS TOOLS ................................................... 57 SEO TOOLS FOR COMPETITIVE ANALYSIS ....................................... 58 SEO TOOLS PROVIDED BY SEARCH ENGINES .................................. 59 MISC. SEO TOOLS ............................................................................ 60 SEO PRECEPT CHECKLIST ......................................................................... 61 EAGER TO LEARN MORE?........................................................................ 64 5 INTERESTING & EDUCATIONAL BLOG POSTS ................................... 64 About the Author .................................................................................... 66 REFERENCES ............................................................................................ 67 SEO PRECEPT Page | 4 http://seoprecept.com DISCLAIMER This report is designed to inform the business professional about online marketing trends and statistics which may aid in making a decision regarding the utilization of search engine optimization as a marketing vehicle to attract more qualified leads. The statistics contained within this report are a combination of documented facts and estimates based on search trends and historical data and are obtained through third party sources. The search trends and statistics depicted are neither a guarantee nor a suggestion of a certain level of website traffic before or after a search optimization campaign. These statistics and trends merely indicate a potential marketing avenue which may be capitalized upon to increase awareness and reach a prospect base which may or may not be fully served currently. SMB Consulting recommends discussing search engine optimization with a proven expert prior to engaging in any contract negotiations or the outsourcing of any marketing initiatives. This report is an educational tool and is not intended to diagnose, troubleshoot, or give advice about any specific marketing techniques, tools, or methodologies. © 2007‐2008 SMB Consulting, Inc. SEO PRECEPT Page | 5 http://seoprecept.com THE BASICS OF SEARCH ENGINE OPTIMIZATION (SEO) What is SEO? Search Engine Optimization (SEO for short) is a highly involved, somewhat lengthy, process designed to elevate an internet website’s major search engine ranking and/or positioning. The major search engines (Google, Microsoft Network (MSN), and Yahoo) make up greater than 70% of search traffic on the internet. This is a common way for people to find others, information, companies, potential business partners, etc. by entering a “keyword” or search term. Typically, the searcher will seek information on their keyword or search term and click on the top results. Thus the higher a site ranks for
Load more

Recommended publications
  • Cryonics Magazine, Q1 2001
    SOURCE FEATURES PAGE Fred Chamberlain Glass Transitions: A Project Proposal 3 Mike Perry Interview with Dr. Jerry Lemler, M.D. 13 Austin Esfandiary A Tribute to FM-2030 16 Johnny Boston FM & I 18 Billy H. Seidel the ALCOR adventure 39 Natasha Vita-More Considering Aesthetics 45 Columns Book Review: Affective Computing..................................41 You Only Go Around Twice .................................................42 First Thoughts on Last Matters............................................48 TechNews.......................................................................51 Alcor update - 19 The Global Membership Challenge . 19 Letter from Steve Bridge . 26 President’s Report . 22 “Last-Minute” Calls . 27 Transitions and New Developments . 24 Alcor Membership Status . 37 1st Qtr. 2001 • Cryonics 1 Alcor: the need for a rescue team or even for ingly evident that the leadership of The Origin of Our Name cryonics itself. Symbolically then, Alcor CSC would not support or even would be a “test” of vision as regards life tolerate a rescue team concept. Less In September of 1970 Fred and extension. than one year after the 1970 dinner Linda Chamberlain (the founders of As an acronym, Alcor is a close if meeting, the Chamberlains severed all Alcor) were asked to come up with a not perfect fit with Allopathic Cryogenic ties with CSC and incorporated the name for a rescue team for the now- Rescue. The Chamberlains could have “Rocky Mountain Cryonics Society” defunct Cryonics Society of California forced a five-word string, but these three in the State of Washington. The articles (CSC). In view of our logical destiny seemed sufficient. Allopathy (as opposed and bylaws of this organization (the stars), they searched through star to Homeopathy) is a medical perspective specifically provided for “Alcor catalogs and books on astronomy, wherein any treatment that improves the Members,” who were to be the core of hoping to find a star that could serve as prognosis is valid.
    [Show full text]
  • Paid Traffic
    Paid Traffic Pay per click advertising in Swedish companies Marcus A. Johansson Master of Communications Thesis Report No. 2012:018 ISSN: 1651-4769 University of Gothenburg Department of Applied Information Technology Gothenburg, Sweden, May 2012 Abstract Title Paid traffic - Pay per click advertising in Swedish companies Author Marcus Johansson, http://webcompanion.net/ Keywords Pay per click, Google AdWords, Internet marketing, search engine marketing According to Kotler online marketing is the fastest growing form of direct marketing. It has gotten increasingly important for companies to have a strategic plan for communicating with the public online. Statistics show that the yearly ad spend online is increasing at a rapid pace showing us that companies have understood the importance of appearing on the search engines and being available in appropriate environments. The purpose of this study was to investigate how Swedish companies use pay per click advertising. This was achieved by sending out a digital survey to Swedish companies who were bidding on various keywords in March 2012. The results show that there are many areas where Swedish companies can improve how they are working with pay per click. Some of them include keywords research, use of custom landing pages and implementing tracking. 2 Table of Contents INTRODUCTION .................................................................................................. 6 PROBLEM BACKGROUND ........................................................................................
    [Show full text]
  • Serving the Boaters of America PROLOG P/R/C Greg Scotten, SN
    Volume 2, Issue 2 May 2012 Marketing and Public Relations, The Art and Science of Creating LINKS (Click on selected Link) a Call to Action and Causing a Change. The United States Power Squadrons PR Contest Forms Boating Safety Centennial Anniversary Articles Cabinet Serving the Boaters of America PROLOG P/R/C Greg Scotten, SN The United States Power Squadrons is Inside this issue: celebrating 100 years of community Jacksonville Sail & Power service on 1 February 2014. Your Squadron to conduct a celebratory USPS Centennial 1 squadron needs to be part of that boat parade on the St. John’s important Centennial event which is a River. national milestone. To celebrate this Bright Ideas 2 national milestone, several projects are The Power Squadrons Flag and underway and a national anniversary Etiquette Committee has designed Importance of 3 a unique boat Ensign, which Squadron Editors web page will post exciting activities and information. The Power Squadrons’ emphasizes the event, and is to be MPR Committee 3 Ship Store will be featuring items with flown on members’ vessels in 2013 Mission the 100th Anniversary Logo. An and 2014. A special new Power anniversary postal commemorative is Squadrons logo has been under discussion. All levels of the distributed and is available on line. organization are planning local 2012 Governing 4 A year long ceremonial activity is community activities. Board planned. At the 2013 Annual The precise anniversary day is Sunday, Meeting Governing Board, full sized anniversary Ensigns will be Hands-on Training 6 2 February 2014. But because the Governing Board at the Annual Meeting presented to each of the thirty- two districts.
    [Show full text]
  • Communicator's Tools
    Communicator’s Tools (II): Documentation and web resources ENGLISH FOR SCIENCE AND TECHNOLOGY ““LaLa webweb eses unun mundomundo dede aplicacionesaplicaciones textualestextuales…… hayhay unun grangran conjuntoconjunto dede imimáágenesgenes ee incontablesincontables archivosarchivos dede audio,audio, peropero elel textotexto predominapredomina nono ssóólolo enen cantidad,cantidad, sinosino enen utilizaciutilizacióónn……”” MillMilláánn (2001:(2001: 3535--36)36) Internet • Global computer network of interconnected educational, scientific, business and governmental networks for communication and data exchange. • Purpose: find and locate useful and quality information. Internet • Web acquisition. Some problems – Enormous volume of information – Fast pace of change on web information – Chaos of contents – Complexity and diversification of information – Lack of security – Silence & noise – Source for advertising and money – No assessment criteria Search engines and web directories • Differencies between search engines and directories • Search syntax (Google y Altavista) • Search strategies • Evaluation criteria Search engines • Index millions of web pages • How they work: – They work by storing information about many web pages, which they retrieve from the WWW itself. – Generally use robot crawlers to locate searchable pages on web sites (robots are also called crawlers, spiders, gatherers or harvesters) and mine data available in newsgroups, databases, or open directories. – The contents of each page are analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. – Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages.
    [Show full text]
  • How to Choose a Search Engine Or Directory
    How to Choose a Search Engine or Directory Fields & File Types If you want to search for... Choose... Audio/Music AllTheWeb | AltaVista | Dogpile | Fazzle | FindSounds.com | Lycos Music Downloads | Lycos Multimedia Search | Singingfish Date last modified AllTheWeb Advanced Search | AltaVista Advanced Web Search | Exalead Advanced Search | Google Advanced Search | HotBot Advanced Search | Teoma Advanced Search | Yahoo Advanced Web Search Domain/Site/URL AllTheWeb Advanced Search | AltaVista Advanced Web Search | AOL Advanced Search | Google Advanced Search | Lycos Advanced Search | MSN Search Search Builder | SearchEdu.com | Teoma Advanced Search | Yahoo Advanced Web Search File Format AllTheWeb Advanced Web Search | AltaVista Advanced Web Search | AOL Advanced Search | Exalead Advanced Search | Yahoo Advanced Web Search Geographic location Exalead Advanced Search | HotBot Advanced Search | Lycos Advanced Search | MSN Search Search Builder | Teoma Advanced Search | Yahoo Advanced Web Search Images AllTheWeb | AltaVista | The Amazing Picture Machine | Ditto | Dogpile | Fazzle | Google Image Search | IceRocket | Ixquick | Mamma | Picsearch Language AllTheWeb Advanced Web Search | AOL Advanced Search | Exalead Advanced Search | Google Language Tools | HotBot Advanced Search | iBoogie Advanced Web Search | Lycos Advanced Search | MSN Search Search Builder | Teoma Advanced Search | Yahoo Advanced Web Search Multimedia & video All TheWeb | AltaVista | Dogpile | Fazzle | IceRocket | Singingfish | Yahoo Video Search Page Title/URL AOL Advanced
    [Show full text]
  • Dean's Line Contents
    With the initiation of “Polytechnic" programs in California, DEAN’S LINE a “Learn by Doing” ethic emerged that was copied in countless high schools and junior colleges throughout the Harold B. Schleifer Dean, University Library state. To meet student needs, Cal Poly elevated the level of instruction at several stages along the way. Originally a high school, the institution was gradually transformed into the CAL POLY POMONA CAMPUS HISTORY BOOK equivalent of a junior college, and then to a four-year You probably knew that the cereal magnate W.K. Kellogg founded college, and ultimately, to a university that included our campus, but did you know that Cal Poly Pomona was the graduate-level instruction. home of Snow White’s horse, Prince Charming?” The Library is proud to make available a beautifully illustrated book California State Polytechnic University, Pomona: A Legacy documenting the history of the Cal Poly Pomona ranch and and a Mission, 1938-1989 is an heirloom-quality coffee- campus. California State Polytechnic University, table book with over 30 historical photographs, indexed, Pomona — A Legacy and a Mission 1938-1989 tells and displayed in a generous 9 x 11 inch, 294-page the story of a distinctive American university whose origins date hardcover format. Copies of the book can be obtained for back, in a limited sense, to the Gold Rush of 1849. The family of $100 through the University Library. the author, the late Donald H. Pflueger, Professor Emeritus, educator, historian, diplomat, and author, has kindly and To commemorate and honor the philanthropy of the generously pledged the proceeds of the book to the University Pflueger family, the Library will use the donations to Library.
    [Show full text]
  • An XML Query Engine for Network-Bound Data
    University of Pennsylvania ScholarlyCommons Departmental Papers (CIS) Department of Computer & Information Science December 2002 An XML Query Engine for Network-Bound Data Zachary G. Ives University of Pennsylvania, [email protected] Alon Y. Halevy University of Washington Daniel S. Weld University of Washington Follow this and additional works at: https://repository.upenn.edu/cis_papers Recommended Citation Zachary G. Ives, Alon Y. Halevy, and Daniel S. Weld, "An XML Query Engine for Network-Bound Data", . December 2002. Postprint version. Published in VLDB Journal : The International Journal on Very Large Data Bases, Volume 11, Number 4, December 2002, pages 380-402. The original publication is available at www.springerlink.com. Publisher URL: http://dx.doi.org/10.1007/s00778-002-0078-5 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/cis_papers/121 For more information, please contact [email protected]. An XML Query Engine for Network-Bound Data Abstract XML has become the lingua franca for data exchange and integration across administrative and enterprise boundaries. Nearly all data providers are adding XML import or export capabilities, and standard XML Schemas and DTDs are being promoted for all types of data sharing. The ubiquity of XML has removed one of the major obstacles to integrating data from widely disparate sources –- namely, the heterogeneity of data formats. However, general-purpose integration of data across the wide area also requires a query processor that can query data sources on demand, receive streamed XML data from them, and combine and restructure the data into new XML output -- while providing good performance for both batch-oriented and ad-hoc, interactive queries.
    [Show full text]
  • Searchfactpack07 Bb.Qxp
    A SUPPLEMENT TO FACT PACK 2007 IN ASSOCIATION WITH Published November 5, 2007 © Copyright 2007 Crain Communications Inc. MARKETING Search Marketing Fact Pack 2007 | Advertising Age | 3 SEARCH MARKETING THE WHO, WHAT, WHERE, WHEN OF SEARCH. AND HOW. SEARCH. BY NOW MARKETERS don’t need anyone to tell them that it’s important and that they should be paying attention to it. After all, search composes 40% of online ad spending and is becoming an ever-more-important driver of traffic across the web. Almost a quarter of September web traffic came from search engines, up from 20% last year (Page 20). Those trends mean there continues to be a thirst for quality information around the channel, what its major players are up to and how best to use it. In our annual Search Marketing Fact Pack, Ad Age culls much of that data into one handy guide that can sit on your desk all year long. (Download extra Fact Packs from the DataCenter at AdAge.com.) It’s been a year of big changes for major search engines. Yahoo in early 2007 rolled out its much-watched Panama search system, which factored in an ad’s relevancy as well as bid price to determine placement. Google introduced a universal search system that incorporated multiple media categories, such as images, video, local and books, into its results. And Ask.com garnered positive reviews for its new “Ask3D” system meant to help users find what they’re looking for faster. Profiles of the top five search players, starting on Page 10, outline each company’s financial and share results and what to watch for in the year ahead.
    [Show full text]
  • 1St Ontology
    THE PURPOSE OF AN ONTOLOGY • To provide a comprehensive description of a certain concept and its relations to other concepts in the same ontology or another ontology WHAT IS AN ONTOLOGY? • Usually an ontology is described as a tree and why should we use it? • But a network is better since more relations can be used cc Per Flensburg 2 1 2 CLASSICAL EXAMPLE BUT WHAT ABOUT THIS? Vehicle Vehicle Land- Water- Land- Water- Airvehicles Airvehicles vehicles vehicles vehicles vehicles Helicopters Airplanes Baloons Helicopters Airplanes Baloons Propeller- Rocket- Jetplanes Passenger- Freight- Sports- Military- planes planes planes planes planes planes Two Four Subsonic- Supersonic- One engine Reconnaissa Bomb- Pursuit- engines engines planes planes nceplanes planes planes cc Per Flensburg 3 cc Per Flensburg 4 3 4 CONFUSING? CLASSICAL EXAMPLE Vehicle Travelling ground • Every level is guided by a principle for distinguish between the Land- Water- Airvehicles objects below. vehicles vehicles • They seem not to be consistent. Lifting principle • This is hidden in a tree diagram, but in a network it can be Helicopters Airplanes Baloons described, since a node in a network has more than one Used for connection. Passenger- Freight- Sports- Military- planes planes planes planes • So let’s see what are the principles in our examples! Used for Reconnaissa Bomb- Pursuit- nceplanes planes planes cc Per Flensburg 5 cc Per Flensburg 6 5 6 BUT WHAT ABOUT THIS? CF A DATA MODEL Vehicle Travelling ground Airplanes Object Land- Water- Airvehicles vehicles vehicles
    [Show full text]
  • Searching Heterogeneous and Distributed Databases: a Case Study from the Maritime Archaeology Community
    ResearchOnline@JCU This file is part of the following reference: Hardy, Dianna Lynn (2008) Searching heterogeneous and distributed databases: a case study from the maritime archaeology community. Masters (Research) thesis, James Cook University. Access to this file is available from: http://eprints.jcu.edu.au/1849 Every reasonable effort has been made to gain permission and acknowledge the owner of copyright material. If you are a copyright owner who has been ommitted or incorrectly acknowledged, please contact [email protected] and quote http://eprints.jcu.edu.au/1849 Searching Heterogeneous and Distributed Databases: A Case Study from the Maritime Archaeology Community Thesis submitted by Dianna Lynn HARDY Bachelor of Arts - Computer Science, Graduate Diploma - Archaeology In partial fulfillment of the Degree of Master of Social Science by Research at James Cook University. Archaeology, School of Anthropology, Archaeology and Sociology James Cook University March 2008 Statement of Access I, the undersigned, the author of this thesis, understand that James Cook University will make it available for use within the University library and, by microfilm or other photographic means, allow access to users in other approved libraries. All users consulting this thesis will have to sign the following statement: “In consulting this thesis I agree not to copy or closely paraphrase it in whole or in part without written consent of the author; and to make proper written acknowledgement for any assistance which I have obtained from it”. Beyond this, I do not wish to place any restrictions on access to this thesis. …………………………………… …………………………… (signature) (date) ii Statement on Sources DECLARATION I declare that this thesis is my own work and has not been submitted in any form for another degree or diploma at any university or other institution of tertiary education.
    [Show full text]
  • Link Directories at Your Own Risk
    Networking Sites: Wiki Sites: Not to be confused with Social News sites, Networking sites (www.LinkedIn.com, www.Facebook.com, etc) often Many major sites today have added wiki pages with user-edited content. Some may use nofollow, so do your allow links in their profile pages. While it may not carry much link juice, it wouldn't hurt to have some set up for research before spending a lot of time to get a link on a wiki page. your website. Comment On Blogs: Forum Participation: While not as effective as it once was (thanks to that pesky There's a forum for every niche out there, get involved in discussions "nofollow" tag), blog commenting on a regular basis still holds some and link back to quality content on your site that visitors will find weight. If you want links on .edu and .org pages, look for blogs on those useful. Whenever commenting on a forum (or blog) have something VALUABLE type sites (same goes for forums). Surf blogs and comment on a to add to the discussion. Don't just drop a link and run - in case you didn't regular basis. know, that’s called SPAM! LINK Join Communities Relevant To Your Niche BAIT Social Media/News Sites Also known as viral marketing, link bait is anything on a site (content, tools, video, Very popular today - getting your content on quality social media sites a diagram about link building stratagies, etc.) that makes people want to link to it. help rankings and traffic! (Some do use the nofollow attribute).
    [Show full text]
  • The Learn@WU Learning Environment1
    The Learn@WU Learning Environment1 Georg Alberer, Peter Alberer, Thomas Enzi, Günther Ernst, Karin Mayrhofer, Gustaf Neumann, Robert Rieder, Bernd Simon Vienna University of Economics and Business Administration Department of Information Systems, New Media Augasse 2-6, A-1090 Vienna, Austria Abstract: This paper is an experience report describing the Learn@WU learning environment, which to our knowledge is one of the largest operational learning environments in higher education. The platform, which is entirely based on open source components, enjoys heavy usage by about 4,000 WU freshmen each year. At present, the learning environment supports 18 high-enrollment courses and contains more than 20,000 – mainly interactive – learning resources. The learning platform has reached a high level of user adoption and is among the top 20 web sites in Austria. This paper describes the overall project as well as the design principles and basic components of the platform. Finally, user adoption figures are presented and discussed. Keywords: E-Learning, Learning Environment, Learning Management, Experience Report 1 Introduction The Vienna University of Economics and Business Administration (German: Wirtschaftsuniversität Wien, abbreviated WU) is one of the largest business schools worldwide. It has a total of more than 25,000 students, and more than 4,000 freshmen enrolled for the academic year starting in October 2002. Each semester, approximately 2,000 courses are offered at the WU. In the fall of 2002/2003, six new degree programs (Business Administration, International Business Administration, Economics, Business and Economics, Business Education and Information Systems) were introduced in parallel to replace the degree programs taught to date.
    [Show full text]