Zika Virus Summer 2016 Earned Media Recap Report Zika Virus Earned Media Overview

Total Estimated Ad Value: $307,505

Total Estimated Reach: 10,411,687 Total Number of Hits: 28

Timeframe tracked: June 2016 - present

Top clips include: Wall Street Journal, Herald, , NPR, WLRN, MSNBC, WSVN (Fox), and WLTV (), among others. Earned Media Clip Report

Unique Circulation Local Market News Date Outlet Name Outlet Type News Headline Spokesperson/Entity Visitors Per Ad Value Article Link Number Viewership Month

Baptist Health to host http://www.miamiherald.com/news/local/ 6/7/2016 Miami Herald Online Online, consumer information session about Zika BHSF/BH 97,974 $20,367 community/miami- virus and pregnancy dade/article82358272.html

WHO warns women to delay 6/9/2016 Miami Herald BHSF 97,974 $27,054 pregnancy where Zika spreads

Miami is ‘ground zero' for http://www.miamiherald.com/news/health 6/9/2016 Miami Herald Online Online, consumer outbreak of Zika virus, doctor BHSF 97,974 $20,367 -care/article82669862.html warns

Delay pregnancy where Zika http://www.miamiherald.com/news/health 6/9/2016 Miami Herald Online Online, consumer spreads, W.H.O. says, as BHSF 97,974 $20,291 -care/article82885352.html governor assesses local needs

https://www.bostonglobe.com/news/natio n/2016/06/26/mosquito-season-florida- In Florida, the politics of Zika 6/26/2016 Boston Globe, The Online, consumer BHSF 232,546 ushers-new-fears-zika-and-new-swing- matter state-political- issue/to7Ek2Hhzlbc16Z49iyYpL/story.html

In Florida, the politics of Zika 6/27/2016 Boston Globe, The Newspaper BHSF 232,546 matter

First baby with Zika-related http://www.miamiherald.com/news/health 6/28/2016 Miami Herald Online Online, consumer BHSF 97,974 $20,291 microcephaly is born in Florida -care/article86389917.html

CDC probing possible first Zika Dr. Schwartzbard/ 7/20/2016 WSVN-TV Television station 69,914 $10,956 case from US mosquito bite SMH

Dr. Rafael 7/22/2016 WLTV (Univision) Television station 6pm Noticiero 65,076 $8,707 Perez/SMH Earned Media Clip Report

Unique Circulation Local Market News Date Outlet Name Outlet Type News Headline Spokesperson/Entity Visitors Per Ad Value Article Link Number Viewership Month

Investigan segundo posible caso 7/22/2016 Newspaper BHSF 41,760 $3,653 de zika en el sur de Florida

Investigan segundo posible caso http://www.elnuevoherald.com/noticias/s 7/22/2016 Nuevo Herald Online Online, consumer autóctono de zika en el sur de BHSF 5,034,229 $2,316 ur-de-la-florida/article91328097.html Florida

8/1/2016 WIOD- AM Radio WIOD speaks to Dr. Russell Dr. Russell/ BHSF 74,959

Officials Warn Pregnant Women Dr. Schwartzbard/ http://www.wsj.com/articles/florida-identifies-10- 8/2/2016 Wall Street Journal Online, consumer to Avoid Miami Neighborhood 1,337,483 SMH additional-zika-cases-in-miami-area-1470067897 Affected by Zika

http://www.ahcmedia.com/blogs/2- Zika Strikes a Highly Popular 8/3/2016 AHC Media Online, trade/industry Dr. Russell/ BHSF 5,785 $1 hicprevent/post/138424-zika-strikes-a- Neighborhood in Miami highly-popular-neighborhood-in-miami

In Zika-Outbreak Area in Miami, http://www.wsj.com/articles/in-zika- Dr. Schwartzbard's 8/3/2016 Wall Street Journal Online, consumer Residents Take Various 1,337,483 outbreak-area-in-miami-residents-take- patient Precautions various-precautions-1470266955

As Zika spreads in Miami, Dr. Schwartzbard/ http://www.miamiherald.com/news/healt 8/3/2016 Miami Herald Online Online, consumer pregnant women race to get 97,974 $20,291 SMH h-care/article93631267.html tested As Zika spreads in Miami, Dr. Schwartzbard/ 8/4/2016 Miami Herald Newspaper pregnant women race to get 97,974 $27,054 SMH tested

South Florida Gynecologist http://coriscozycorner.com/latest- 8/4/2016 Cori's Cozy Corner Online, consumer Echoes Need To Put Risk Of Zika Dr. Jason James/BH news/?rkey=20160804FL62228&filter=505 In Perspective

Scott in tells pregnant Dr. Schwartzbard/ http://www.miamiherald.com/news/healt 8/4/2016 Miami Herald Online Online, consumer women: ‘We're buying more 97,974 $20,291 SMH h-care/article93693732.html tests' for Zika Earned Media Clip Report

Unique Circulation Local Market News Date Outlet Name Outlet Type News Headline Spokesperson/Entity Visitors Per Ad Value Article Link Number Viewership Month

Aerial Spraying Begins In Miami http://www.npr.org/2016/08/04/488722455 Dr. Schwartzbard/ 8/4/2016 NPR Radio Neighborhood Impacted By Zika /aerial-spraying-begins-in-miami- SMH Virus neighborhood-impacted-by-zika-virus

Aerial Spraying Begins In Miami http://www.npr.org/2016/08/04/488722455 Dr. Schwartzbard/ 8/4/2016 NPR Online, consumer Neighborhood Impacted By Zika /aerial-spraying-begins-in-miami- SMH Virus neighborhood-impacted-by-zika-virus

http://mms.tveyes.com/PlaybackPortal.aspx 9:00am News with Stephanie 8/5/2016 MSNBC National TV Dr. Jorge Perez/SMH 509,769 $33,926 ?SavedEditID=62af6c05-ddbe-4205-b03f- Hurle 85f742639945

http://www.msnbc.com/stephanie- 9:00am News with Stephanie 8/5/2016 MSNBC Online, consumer Dr. Jorge Perez/SMH 509,769 $33,926 ruhle/watch/florida-preps-for-zika- Hurle outbreak-738788931952

Dr. Schwartzbard/ 8/5/2016 LA Times Newspaper Forthcoming SMH

Dr. Schwartzbard/ 8/8/2016 WLRN Radio Forthcoming SMH

8/17/2016 WLTV (Univision) Television station Zika Community Health Event BHSF & SMH 65,076 $8,707

8/17/2016 WSCV () Television station Zika Community Health Event BHSF & SMH 13,526 $1,101

Travel-related infections of Zika 8/17/2016 Miami Herald Newspaper BHSF & SMH 97,974 $27,054 rise in Florida TOTALS: 1,587,766 288,551 8,535,370 $307,505 TOTAL OF OVERALL MEDIA 10,411,687 IMPRESSIONS:

TOTAL OF OVERALL AD VALUE: $307,505 Earned Media Clip Highlights Miami Herald

June 7, 2016 Note: Click to read full article. Earned Media Clip Highlights The Boston Globe

June 27, 2016 Note: Click to read full article. Earned Media Clip Highlights WLTV (Univision)

July 22, 2016 Note: Click to watch full clip (within BHSF network only). Earned Media Clip Highlights WSVN (FOX)

July 20, 2016 Note: Click to watch full clip (within BHSF network only). Earned Media Clip Highlights El Nuevo Herald

July 22, 2016 Note: Click to read full article. Earned Media Clip Highlights Wall Street Journal

August 2, 2016 Note: Click to read full article. Earned Media Clip Highlights El Nuevo Herald

August 3, 2016 Note: Click to read full article. Earned Media Clip Highlights Miami Herald

July 8, 2016 Note: Click to read full article. Earned Media Clip Highlights NPR

August 4, 2016 Note: Click to read full transcript. Earned Media Clip Highlights MSNBC

August 5, 2016 Note: Click to watch full clip. Earned Media Clip Highlights The Miami Herald

August 17, 2016 Earned Media Clip Highlights WLTV (Univision) August 17, 2016 Note: Click to watch full clip (within BHSF network only). Earned Media Clip Highlights WSCV Telemundo August 17, 2016 Note: Click to watch full clip (within BHSF network only).