CEU eTD Collection

D IGITAL In partialIn D IPLOMACY F Supervisor: Professor Philip N. Howard fulfillment A Master Artsof in Public Po Central European University Department ofPublic Policy

C ASE Budapest, Hungary

Ana Todorovska of theof requirements for the degree of S Submitted to TUDY O 2015 By OR

F C ATALONIA S

UB

- licy S

TATE

A CTORS

CEU eTD Collection Signature Name (printed letters): Date: This is a true copy of the thesis, including final revisions. non English or anyin languag other or degree academic other any of requirements the of material no contains part as accepted been has materialwhich no contains thesis This made. thesis been has this knowledge my of prev best the To thesis. this undersigned the I, iously published by any other person except where due acknowledgement due where except person other any by published iously

June June 10

th , 2015 Ana Todorovska Ana

Ana Todorovska Author’s Declaration Author’s e.

hereby declare that I am the sole author of author sole the am I that declare hereby

- ere rga, in program, degree CEU eTD Collection torealhow toconvert soft power. power Further approach. power soft the of assessment canassessment modelwhich produce it results the of practice diplomacy public of component digital self the to credibility provides and support domestic su helps platforms digital of Utilization tool important as questions. research and Catalonia, of Council Diplomacy Public government. Catalonia, case objectives? diplomacy pl digital of utilization resh Abstract

the case study of Catalonia, final analyses show that: 1) Digital media media Digital 1) that: show analyses final Catalonia, of study case the aping public public aping

of Taking into consideration the theoretical framewor theoretical the consideration into Taking purpose this For This careful a denotes research this from stems that recommendation the Finally, the autonomous region of region autonomous the nlss n sca media social and analysis

responsible to conduct the public the conduct to responsible

research

has to be be to has in communicating public diplomacy diplomacy public communicating in ilmc practice diplomacy analyze

atforms by sub by atforms n re t answer to order In semi further s two questions two s - tutrd neves r cnutd ih th with conducted are interviews structured developed by creating a complex monitoring and evaluation evaluation and monitoring complex a creating by developed Catalonia account justifiable

- state n sub on b

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and the and :

actors

diplomacy diplomacy nltc ae sd o nwr the answer to used are analytics 1) the the i -

state

results rel remains research should provide stronger evidence of of evidence stronger provide should research what Catalan government. Furthermore, government. Catalan

help

work level

- is the role the is . eemnto aspirations determination objectives

strategy in of the of ? generate popular international and and international popular generate k articulated in this paper, as well well as paper, this in articulated k

evant expanding the outreach of outreach the expanding A nd

Public Diplomacy Council of Council Diplomacy Public

of digital of for the for but 2 to to )

for qualified assessment qualified for how relevant

Catalan autonomous Catalan

media does mmes f the of members e ltom r an are platforms

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audiences; 2) 2) audiences; ad 3) and ; above raised raised above the growing growing the platforms in platforms desktop desktop

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Acknowledgments patience showed studies. he throughout my l not but Last work. this dedicate I whom to support unconditional the for family my thank to wish I Furthermore research. coll their for Catalonia of Council Diplomacy skills. writing academic am I Additionally, Sara Professortowards and p writing inspiration the throughout his guidance for Howard N. Philip Professor supervisor, my thank to like would I

grateful to Agnes Toth for her continuous effort to help me devel me help to effort continuous her for Toth Agnes to grateful

Swenson east I would like to thank my thank to like would I east y pca app special My

for her availability to help me with comments on mywork on comments with me help availabilityto her for rocess of my thesis my of rocess eito ge t te ebr o te Public the of members the to goes reciation ii

brtv apoc i odr o develop to order in approach aborative . I also wish also I . husband husband for his encouragement and and encouragement his for

to express my gratitude my express to op my my op this . CEU eTD Collection Reference List Conclusions Recomme and CHAPTER 3: CATALANTHE SOCIAL MEDIA PUBLIC DIPLOMACY DATA CHAPTER A 2: CASE STUDY OF CATALONIA CHAPTER LITERATURE 1: REVIEW Introduction Acknowledgments Abstract Table ofContents 1.3. Conceptual framework 1.2. Digital diplomacy contextof in sub 1.1. Thesis structure Research Que Context 1.3.3. Parallel 1.3.2. Track two diplomacy 1.3.1. Soft power 1.1.2. Digital Diplomacy 1.1.1. Public Diplomacy

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CEU eTD Collection

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