Classified Advertising Rates Rate Card No. 71, Effective February 1, 2018 1. PERSONNEL

CEO...... John Georges THE Publisher...... Dan Shea General Manager...... Sheila Runnels

Classified Advertising Manager...... Toni Templet TheAdvocate.com Email: [email protected]...... (225) 388-0103

10705 Rieger Rd. Inside Sales Manager...... Brenda Ross Baton Rouge, LA 70809 Email: [email protected]...... (225) 388-0269

P.O. Box 588 Baton Rouge, LA 70821-0588 2. COMMISSION AND CASH DISCOUNT Phone (225) 383-0111 a. National classified advertising rates are commissionable at 15% to recognized advertising agencies. Fax 225-388-0129 b. Cash with order required unless credit established.

c. National rates include tearsheet for first publication date only. Additional run dates - tearsheets will be furnished at a cost of $3.00 per tearsheet per day.

Member: Society of Classified Advertising Managers d. Local advertising one time rates are commissionable at 15% Association, Alliance for Audited Media, SNPA, Independent to recognized advertising agencies. Newspaper Group and Inland Press Association e. Association rate is commissionable at 15% to recognized Capital City Press LLC advertising agencies. Local Classified Advertising Rate Card No. 71, Effective February 1, 2018. 3. GENERAL RATE POLICY TABLE OF CONTENTS a. Minimum charge for set solid classified is 3 lines. Count 4 words per line.

CATEGORY b. All set solid classified is charged by computer generated line count. 1. Personnel 1 2. Commission and Cash Discount 1 c. Classified display ads must be as many deep as 3. General Rate Policy 1 columns wide. 4. Set Solid Classified Rates 2 d. Classified display ads are charged at 14 agate lines to the 5. Classified Display Rates 2 . 6. Other Rates/Services 2 7. Copy Regulations and Policies 3 e. Classified display ads do not run in and position is 8. Electronic Ad Preparation 3 not guaranteed. 9. Deadlines 4 10. Mechanical Measurements 4 11. Circulation Information 4 12. Other Sales Opportunities 4 13. Terms and Conditions 5

1 4. SET SOLID CLASSIFIED RATES *Ads must run consecutive days Please ask your classified multimedia sales consultant about the VISA/Mastercard/Discover Accepted special weekly earned rates for Classified Display ads 280 lines (20 a. Local Open Rates inches) or more. These rates are for the exclusive use of daily linage agreement advertisers. Number of Days Rate per Line per Day d. Association Rate Association ads with multiple logos for local advertisers - are 1 time Sunday $5.04 commissionable to recognized advertising agencies. 1 time Monday-Saturday insertion $4.18 SUNDAY MON.-SAT. 2 consecutive days $3.72 0-1259 Lines $2.06 $1.92 3-6 consecutive days $2.72 1260-2520 Lines $1.97 $1.87 7-9 consecutive days $2.44 10-19 consecutive days $2.14 Association Color Rates 20-30 consecutive days $1.45 Daily or Sunday Insertion

b. Employment Open Rates Process Color • Black + 2 colors Baton Rouge Rate per Line per Day • Black + 3 colors $ 1 time Sunday $5.80 Daily - 840 1 time Monday-Saturday insertion $4.81 Sunday - $920 2 consecutive days $4.28 3-6 consecutive days $3.13 Color by the inch available - consult publisher for rates. 7-9 consecutive days $2.81 10-19 consecutive days $2.46 20-27 consecutive days $1.67 28-31 consecutive days $1.38 5. CLASSIFIED DISPLAY RATES

Same as set solid rates. New Orleans Rate per Line per Day 1 time Sunday $5.80 1 time Monday-Saturday insertion $4.81 2 consecutive days $4.28 3-6 consecutive days $3.13 6. OTHER RATES/SERVICES 7-9 consecutive days $2.81 a. Blind Box Charge - $45.00 if replies are to be mailed, $30.00 if 10-19 consecutive days $2.46 replies are picked up. 20-27 consecutive days $1.67 If replies are to be mailed, it should be indicated at the time the 28-31 consecutive days $1.38 advertisement is placed. Box number replies to be picked up at the Classified are held only for 30 days.

Acadiana Rate per Line per Day b. Affidavit Charge - $25.00 1 time Sunday $2.90 1 time Monday-Saturday insertion $2.41 c. Church Directory - $1.47 per line 2 consecutive days $2.14 d. Love Lines $1.52 per line. 3-6 consecutive days $1.57 7-9 consecutive days $1.41 e. Death Notices 10-19 consecutive days $1.23 The Advocate $2.40 per agate line + photo fee 20-30 consecutive days $0.84 f. Public Notice Advertising - per printed line c. Contract Rates Miscellaneous Local $2.50 Miscellaneous General $3.00 3 lines minimum daily Ads set classified style and under respective classification g. Private Party Ads - Individuals only, please Frequency agreement for minimum of three months. Weekend Bargain Ads - 3 lines, 3 days, $5.00. Liner Ad Deadline – 3 P.M. Daily Runs Friday, Saturday & Sunday. Items up to $1,000. Cost Cutter I - 3 lines 7 days $12.00 Items up to $10,000 Individual 1-Day 1-Day 2-6 7 or more Cost Cutter II - 3 lines 7 days $15.00 Items up to $25,000 Ad of Sunday Mon-Sat Days Days Cost Cutter III - 3 lines 7 days $18.00 Items up to $50,000 Super Seller I - 3 lines 10 days $20.00 Items up to $100,000 3-69 lines Super Seller II - 3 lines 10 days $26.00 Items up to $200,000 $1.84 $1.70 $1.63 $1.59 Super Seller III - 3 lines 10 days $31.00 Items up to $500,000 Includes The Advocate Online. 70-1340 lines $1.70 $1.67 $1.60 $1.55 Lagniappe - 3 lines 4 days Free-Items under $1,000 (Monday-Thursday)

1341-2520 lines $1.63 $1.60 $1.51 $1.47 h. Tear Sheets – $3.00 per tear sheet for local open rate advertisers. Must be requested at time ad is ordered. Bold Print $.40 extra per line 30 Day Ads $1.38

2 i. COLOR PRICING i. Requests for references will be understood to mean one bank reference and at least two business references. Daily or Sunday Insertions j. The publisher does not assume liability or financial responsibility Classified Daily Sunday for typographical errors or omissions. per column inch per column inch k. Any response to any advertisement listing a box number 1” - 14.75” $11.00 $12.35 assigned to an advertiser whether the identity of the advertiser 15” - 29.75” $9.97 $11.17 is disclosed or not disclosed, shall be given to the advertiser without being opened and without any manner of screening or 30” - 49.75” $9.45 $10.58 approval whatsoever. The Advocate does not offer and does 50” - 69.75” $8.40 $9.41 not contract to have any confidential business, employment or agency relationship with either the advertiser or any respondent, 70” -76.75” $7.28 $8.23 and specifically disclaims any such relationship. The Advocate 77” + $720 flat charge $800 flat charge shall not be responsible for any disclosures, loss of responses or misdirection of responses. Confidentiality shall be maintained to the extent permitted by law. The Advocate shall comply with all j. Bold Face Type - Use of Bold Face agate 8 pt. to 18 pt. type in subpoenas following notice to the advertiser and opportunity to single column ads helps the ad stand out. The charge for bold is intervene. 40¢ extra per agate line per day, for every line in the ad. l. Should the minimum space contracted for not be used k. Company Logo: within the contract period, the advertiser agrees to pay the A company logo can be set in any classified ad. The only charge difference between the inch rate contracted for and the rate is for the actual space used. for actual inches used. l. Special Services: m. The advertiser agrees to indemnify the publisher against • Creative Services department can provide layout, copy, any and all liabilities and expenses, including payment of artwork, campaigns – $60.00 per hour for finished artwork. No judgments and attorney's fees and costs, arising from any charge for layouts or copy. and all claims involving the contents of any advertisements published. • Extra copies of special sections There is a charge for this service, depending on number, and n. The advertiser agrees to assume sole responsibility for extra copies must be ordered in advance. statements contained in his copy and to protect Capital City Press LLC against any and all liability, loss or expense • Proofs delivered or emailed free for classified display ads 10 arising out of claims of libel, unfair trade practices, unfair column inches or larger, provided all copy has been submitted by competition, infringement of trademarks, names of patents, deadline. copyrights and all violations of the right of privacy resulting from publication of the advertiser’s copy. • For same day copy pick-up call the Creative Services department, 388-0210, by noon. o. Capital City Press LLC shall not be liable to advertisers for failure, inability or delay in performing hereunder if caused by an Act of God, war, strike, fire, floods, hurricane or any

7. COPY REGULATIONS AND POLICIES other cause beyond the reasonable control of Capital City Press LLC; but due diligence shall be used in curing such a. The publisher reserves the right to edit, revise, properly classify cause and in resuming performance. or reject advertising copy which does not conform to its rules and regulations. 8. ELECTRONIC/PREPARATION b. Dealers clearly indicate that they are dealers either by their firm name or the word "agent." The Advocate is offset printed from electronic paginated pages using 110 line screen. All digital photos should be a minimum of 220 dpi and no c. In regard to employment advertising, all offers of employment greater than 300 dpi and cropped to actual run size. Quality of supplied should state the work to be performed. Since ads are alphabetized artwork, electronic ads and photos do significantly impact the quality of within the proper classification, they should start out with a key the printed product. word which indicates the type of work. Sales employment advertisements should name the product or service to be sold. The Advocate Creative Services uses Macintosh Format Equipment. If money is mentioned, copy should state how earnings are paid (salary, commission, draw, etc.). If a fee is required, that should When submitting a press-ready ad requiring no extra work on or before be indicated in the ad. deadline, it must meet all of the following criteria. d. All business opportunity, franchise or other investment ads will be • Adobe PDF is the preferred ad format. investigated through our local BBB or other fact finding boards, • PDF ads can be uploaded at aduploads.theadvocate.com or sent to and will require additional time to complete research necessary us by e-mail at [email protected]. in an attempt to establish acceptance. Name of company must • All PDF files must be created using Acrobat Distiller 7 or greater and appear in ad. either “Press Optimized” or Creative Services approved job options. All e. The publisher reserves the right to change without notice, the in the PDF should be embedded. closing times for advertising copy, its rates, rules and regulations. • PC/Windows ads should be sent as Acrobat PDF files. • All disks must be labeled with the account’s name, publication date f. Failure to make an order correspond to the rate card will be and return address. regarded as a clerical error and the advertisement will be inserted • Acceptable Mac applications in order of preference: and charged for at the regular schedule of rates then in force. Acrobat • In Design • Quark Xpress • Illustrator • Photoshop • Non-PDF submissions must include all files necessary to process the g. Credit for errors in advertisements will be allowed for the first job including screen and printer Postscript Type 1 fonts, all EPS and insertion only and shall not exceed the cost of the actual space TIFF files. occupied by the ad, or portion thereof, in which the error occurs. • All color print ads should use appropriate CMYK values No RGB, Lab, Pantone or other spot color methods h. Claims for allowances of errors should be made within 15 days accepted. from the date of invoice. • The press screen line ruling is 110.

3 • All associated pictures should be no lower than 220 dpi and no greater • Classified Tabloid - 7 columns (8 5/8” wide) x 11” deep than 300 dpi. Column Widths Are As Follows: • TrueType fonts are strongly discouraged as we cannot guarantee output. Type 1 substitutions may be made when available and with COLUMNS INCHES DECIMAL PICAS the client’s approval. • The Advocate cannot be responsible for improperly prepared 1 COLUMN 1 1/8 1.125 6p9 submissions. 2 COLUMNS 2 3/8 2.375 14p3 Contact Creative Services at 3 COLUMNS 3 5/8 3.625 21p9 (225) 388-0399 or (225) 388-0395 for additional information. 4 COLUMNS 4 7/8 4.875 29p3 5 COLUMNS 6 1/8 6.125 36p9 9. DEADLINES 6 COLUMNS 7 3/8 7.375 44p3

7 COLUMNS 8 5/8 8.625 51p9 Publication Day Product ClassifiedLINER Deadline ClassifiedDISPLAY Deadline

Monday Baton Rouge 5pm Friday 5pm Wednesday New Orleans 5pm Friday 5pm Wednesday 11. CIRCULATION INFORMATION Acadiana 5pm Friday 5pm Wednesday Single copy prices: Tuesday New Orleans 5pm Friday 5pm Wednesday The Advocate (Monday-Saturday)...... $1.00 Baton Rouge 10am Monday 10am Thursday The Advocate (Sunday)...... $2.00 Acadiana 10am Monday 10am Thursday

Wednesday New Orleans 5pm Monday 5pm Thursday Member of Alliance for Audited Media. Copies of audit and publisher’s statement available. Baton Rouge 10am Tuesday 10am Friday

Acadiana 10am Tuesday 10am Friday Due to growth initiatives, please call for latest circulation numbers. Thursday New Orleans 5pm Tuesday 5pm Friday

Baton Rouge 10am Wednesday 10am Monday

Acadiana 10am Wednesday 10am Monday 12. OTHER SALES OPPORTUNITIES

Friday New Orleans 5pm Wednesday 5pm Monday a. Advocate Digital Advertising Baton Rouge 10am Thursday 10am Tuesday The Advocate’s website, theadvocate.com, is the most visited Acadiana 10am Thursday 10am Tuesday commercial website in the Baton Rouge region. The business impact of digital advertising is immediate and measurable, and our CPM/flat Saturday New Orleans 5pm Thursday 5pm Tuesday rates are extremely affordable. Baton Rouge 10am Friday 10am Wednesday Acadiana 10am Friday 10am Wednesday Our digital offerings include but are not limited to: - Impression Advertising Sunday New Orleans 5pm Friday 5pm Wednesday • Home page Ads (including Takeovers) Baton Rouge 5pm Friday 5pm Wednesday • Section and Geo-targeted Impressions Acadiana 5pm Friday 5pm Wednesday • Extended Reach Campaigns - Retargeting FRIDAY Garage Sales - All markets 5pm Wednesday • Search and Website SATURDAY Garage Sales - All markets 5pm Thursday - Mobile/Tablet Advertising • Advocate App • Mobile Geo-fencing 10. MECHANICAL MEASUREMENTS - Video a. Page Measurements • Video Pre-roll • Full Size Page - 9 columns (11 1/8” wide) x 20” deep • You Tube Targeted Video Ads Column Widths Are As Follows: - Full Social Media Management - Social Media Ad Targeting COLUMNS INCHES DECIMAL PICAS - 24/7 Reputation Management - Responsive Design Website Builds 1 COLUMN 1 1/8 1.125 6p9 - Search Engine Marketing (SEM) 2 COLUMNS 2 3/8 2.375 14p3 - Search Optimized Local Business Listings - Email Marketing 3 COLUMNS 3 5/8 3.625 21p9 - Email Newsletters 4 COLUMNS 4 7/8 4.875 29p3 - Blog Management 5 COLUMNS 6 1/8 6.125 36p9 For the latest information on audience, creative specs and market, 6 COLUMNS 7 3/8 7.375 44p3 visit theadvocate.com/advertising/web. Become a digital partner 7 COLUMNS 8 5/8 8.625 51p9 today. Call (225) 388-0667. 8 COLUMNS 9 7/8 9.875 59p3 9 COLUMNS 11 1/8 11.125 66p9

4 b. The Acadiana Advocate 13. Terms & Conditions A daily newspaper distributed in 11 southwest Louisiana parishes. Contact The Advocate’s Acadiana Bureau, 815 Johnston St., a. Purchaser agrees to furnish all copy, art and other components Lafayette, LA, 70501 (337) 234-0174, for advertising rates. necessary for production of advertisement prior to the times established by the publisher as deadlines. c. The New Orleans Advocate b. Retail rates in this card are available only to those businesses in As New Orleans’ only 7-day newspaper, The New Orleans the Baton Rouge, New Orleans and Acadiana Metro area doing Advocate provides news coverage of the Greater New Orleans a retail to consumer business. General and Classified rates area along with features and events. For advertising information, available upon request. call 504-636-7400. c.  The publisher assumes no responsibility for the omission of any advertisement, or for any errors above the value of the actual d. The Ascension Advocate space occupied by such error in advertisements submitted A weekly editorial and advertising broadsheet section distributed after published deadlines. Credit will not be given for such every Thursday in Ascension Parish and to non-subscribers on errors. The publisher reserves the right to edit, alter or omit any Sunday. A separate Ascension rate card outlining rates, general advertisement. provisions and conditions for publication is available. d. Special or specified position cannot be guaranteed.

e. The Livingston-Tangipahoa Advocate e. Should the minimum space contracted for not be used within the contract period, the advertiser agrees to pay the difference A weekly editorial and advertising broadsheet section distributed between the inch rate contracted for and the rate for actual every Thursday in Livingston and Tangipahoa parishes and to non- inches used. subscribers on Sunday. A separate Livingston/Tangipahoa rate card outlining rates, general provisions and conditions for publication is f. Preprint coverage areas will be matched as closely as available. possible to advertiser request based on zoning capability. The Advocate is not responsible for adjustments in coverage not f. The Southside Advocate requested by the client through an insertion order, and will not review any variances past 180 days. A weekly editorial and advertising broadsheet section distributed every Thursday to households in zip codes 70808, 70809 and 70810. g. Community newspapers are distributed in select zip codes A separate Southside rate card outlining rates, general provisions and require both subscriber and non-subscriber coverage for and conditions for publication is available. inclusion in those zip codes. g. The Southeast Advocate h. The advertiser agrees to indemnify the publisher against any and all liabilities and expenses, including payment of judgments A weekly editorial and advertising broadsheet section distributed and attorney’s fees and costs, arising from any and all claims every Thursday to subscribers and to non-subscribers on Sunday in involving the contents of any advertisements published. zip codes 70816, 70817 and 70819. A separate Southeast rate card outlining rates, general provisions and conditions for publication is i. The advertiser agrees to assume sole responsibility for available. statements contained in his copy and to protect Capital City Press LLC against any and all liability, loss or expense arising out of claims of libel, unfair trade practices, unfair competition, h. The Zachary Advocate infringement of trademarks, names of patents, copyrights and A weekly editorial and advertising broadsheet section distributed all violations of the right of privacy resulting from publication of every Thursday to subscribers and to non-subscribers on Sunday the advertiser’s copy. in Zachary. A separate Zachary rate card outlining rates, general provisions and conditions for publication is available. Ads also appear in The Watchman (Clinton) and St. Francisville Democrat. i. The Mid City Advocate A weekly editorial and advertising broadsheet section distributed every Thursday to subscribers and to non-subscribers on Sunday in zip codes 70802 and 70806. A separate Mid City rate card outlining rates, general provisions and conditions for publication is available. j. Front Page Ad Note Advertising Available every day on the front page of The Advocate. A separate Front Page Ad Note Advertising rate card outlining rates, general provisions and conditions for publication is available. Contact your multimedia sales consultant for more information.

XNSP23361 5 2/2018 10705 Rieger Rd., Baton Rouge, Louisiana 70809