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Resumé I General Information Name : Dr. (Mrs.) A. RAMA Father’s Name : Mr.C.Arunachalam Age & Date of Birth : 53 years, 24-05-1962 Designation : Associate Professor Department : Commerce Mobile No : 9443496855 Email ID : [email protected] Service in other colleges : - Years - Months Date of appointment : 01-04-1985 Date of retirement : 31-05-2020 II Educational Qualification Examination Year of Class / Board/University Subject Passed Passing Percentage SSLC Board of Secondary - 1978 I Class Education PUC/ Higher Board of Higher Commerce 1979 I Class Secondary Secondary Education Madurai Kamaraj Commerce Bachelor’s 1982 I Class Degree University Madurai Kamaraj Commerce Master’s 1984 I Class Degree University M.Phil. - - - - Ph.D. Madurai Kamaraj Commerce Commendable 1997 University Others Hindi – DBHP Sabha 1978 II Class Mathiama Certificate Arasan Ganesan 1985 “B” Grade course Polytechnic on Sivakasi Programming in BASIC M.B.A Annamalai 2009 I Class University, Annamalai Nagar III Teaching Experience : UG : 32 Years PG : 32 Years M.Phil : 14 Years Ph.D. : 11 Years Field of Specialization : Human Resources Management Awards won : Teacher Achiever Award 2008 – Busy Town Lions Club Best Achiever Award 2010 – VVVC Received A Special Certificate from New Century Book House, Chennai. IV Research Experience Major Research Project Amount Topic Period Funding Agency sanctioned in ` Women entrepreneurship- A Way 2010-12 UGC to Women employment and 1,78,000 empowerment Minor Research Project Amount Topic Period Funding Agency sanctioned in ` Job Satisfaction of Bank 1990-92 UGC employees – A study with special 11,000 reference to Kamarajar District Women Entrepreneurial 2005-07 UGC Development: Retrospects and 35,000 Prospects Guideship details No. of M.Phil. scholars guided : 24 No. of Ph.D. scholars guided Guided : 13 Ongoing : 7 Name of the Ph.D. Full Time/ Title of the Thesis Period scholar Part time Mrs. R.S.Devi Full time Customer Relationship Management 2007- in Banking Sector 2009 Mrs.A.Aruna Devi Part time Attitude of Customers and 2007- Employees towards information 2010 Technology Services in Banks Mr.S.Madasamy Part time Services Marketing-A Study with 2007- special reference to Banks in 2010 Virudhunagar District Miss.P.Ramalakshmi Full time Women Entrepreneurs - A study with 2007- special reference to Virudhunagar 2012 District Mrs.R.Shanthi Part time Role Of India Post Towards Rural 2007- Development 2010 Mrs.P.Thenrathi Part time Marketing of Life Insurance 2007- Services-A Study in Virudhunagar 2010 District,Tamilnadu P.T.Kanthimathi Part time Organisational Climate-A Study with 2007- 2010 reference to Banks in Virudhunagar District,Tamilnadu. C.Amirthaselvi Part time Functioning of Self Help Groups-A 2008- 2011 Study with special reference to Virudhunagar District. G.Balasaraswathi Part time Service Marketing: A Study with 2011- 2013 Special Reference to Omni Bus Services in Virudhunagar District B.Suganya Part time Role of Co-operative Banks in 2011- 2013 Financial Inclusion – A Study with Special Reference to Virudhunagar District Central Co-operative Bank Limited. A.Vijayalakshmi Full time Human Resource Management 2011- 2013 Practices in Tamilnadu Police: A Study with Special Reference to Women Police in Virudhunagar district. K.Nivedha Part time Performance Evaluation of Non- 2013- 2015 Banking Financial Companies: A Study with Special Reference to Muthoot Finance Limited in Madurai Region. (submitted) S.K.Kalidoss Part time Human Resource Management in 2012- 2014 Printing Industry-: A Study with Special Reference to Virudhunagar District. Projects guided Name of the Funding Amount Title of the Project Period student Agency sanctioned ` R. Vallimayil Imperatives of Women 2005- TNSCST- empowerment through 06 SPS 5,000 development programmes In-house projects guided UG / PG / Number of Year Area of study M.Phil Students 2013-14 PG 3 Banking, Marketing 2014-15 PG 2 Production 2015-16 PG 3 Production 2016-17 PG 3 Production No. of articles published in Journals International : 7 National : 17 No. of papers presented in Seminars / Conferences International : 50 National : 90 Regional : 15 No. of articles published in Books / Conference Proceedings : 28 Articles published Title of the Impact Citation Name of the Journal Database Article Factor Index Perspectives on Malhotra’s Capital norms to The Insurance Times, enter Life July 1999, pp.12&13. Insurance Industry Determinants of Job satisfaction ICFAI Journal of Bank of Bank Management, Feb 2006, pp.67-74. employees Attitude of customers towards deposits Raj Journal of Commerce, and credit February 2007, pp.19-21. facilities in VRDCC Bank A Comparative Study of Job Satisfaction in ACCST Research Journal, Public and July 2007, Vol. 5 No. 3 pp.193-205 Private Sector Banks HRD Times, Measurement of July 2008, Vol. 10(7), pp. 14 &15. Job Satisfaction Impetus to boost HRD Times, bank employees October 2008, Vol. 10(10), p. 38. Attitude of Management Researcher, Nurses towards April- June 2011, Hospitals Vol. XVII(4),pp.49 – 55. Customers’ attitude towards credit card: An Organisational Management, Empirical study Oct.-Dec. 2011 in select bank Vol. XXVII No.3, pp. 37-40 customers of Rajapalayam Cellular Phones: E-Journal The Hub of IJRCM, Communication Feb. 2013 Technology-An Vol. No. 3, Issue No. 2 Analytical Study. Customers’ Satisfaction towards Services E-Journal Marketing of RIJBFA, Banks in Apr. 2013 Virudhunagar Vol.2,Issue 4, pp.1-15 District –An Empirical Study Women B- Digest, Empowerment Jan.– June 2013 through Vol. 5, No 1,pp.8-84 Entrepreneurship- A Study with special reference to PMRY scheme An Empirical Assessment of Multidisciplinary Journal of SERVQUAL VVVC, Scale in Omni October 2013,Vol.No.1,pp.49-55 Bus Services Financial Multidisciplinary Journal of Inclusion : A VVVC, Gateway for October 2013,Vol.No.1, Inclusive Growth pp. 89-93 in India Management Innovator, Social Marketing January 2014, Vol. VII . No.1, pp.83- : A Catalyst for 85 Social Change Trend Analysis of Journal of Management in Deposit Manufacturing and Services, Mobilisation by September 2014, Vol.1, No. 11, pp. SBI Group in 1-14. India During Post Reform Period Attitude of KAIM Journal of Management and Research, Patients towards May-October 2014, Vol.7, No.1, Hospital Services pp.85-90. Deposits Trends International Journal of 0.348 of Private Sector Management and Social Science Banks in India Research Review, January 2015, Vol.1, No.7, During Post – Reform Period. pp.127-135. Shoppers’ Online International Journal of Destination- A Multidisciplinary Research study of Review, July 2015, Vol. 1, Issue: 5, pp. 52 56. Marketing Mix in – Online Shopping Opinion of College Sadhana, Employees December 15, Vol.8, No. 1(A), towards Training pp. 52-57. for the E-services in India Post –A Study with Special Reference to Employees in Virudhunagar Division Cash Deposit College Sadhana, Machine- A December 15, Vol.8, No. 1(A), Facilitator for pp. 80-82. easy Deposit in E-Banking Services Awareness of College Sadhana, College Students ISSN:0974-6838 towards Bharati Vol 9 No:1(A), Airtel Open August 2016, Network pp. 88-91. Swelling NPAs – Indo Global Journal of Commerce A Case study of and Economics, State Bank of ISSN: 2393-9796 India. Vol.3, No.4, November 2016. pp.6-8 Impact of Commerce Times, Demonetisation ISSN: 2320-9461 on Bank March 2017 employees Approachable International Journal of Commerce Factors of getting and Management Research, Assistance from ISSN: 2321-3604 Financial 2321-3612 Institutions Jan-Mar 2017 Papers presented Seminar / Date Level Title of the paper Venue Conference 21.03.1987 Population District Production and VHNSN College, Education Problems on Virudhunagar-Dept. of population Women & Child Labour,District Welfare Department,Kamarajar District 11.08.2005 Institutional UGC-State i) Institutional Sri S.R.N.M. Finance for Rural Level finance for Rural College,Sattur Development Seminar Women Entrepreneurial Development ii) Lending towards Rural Development 01.09.2005 Recent Trends in UGC- i) A Study on V.V.V. College for & Commerce National Perceived Need Women, Virudhunagar 02.09.2005 Education and Conference Satisfaction of Research Bank employees ii) Need for Management of NPAs in Banks. iii) Women Entrepreneurs – A Study with special reference to Beauty Parlours in Virudhunagar District iv) Impact of Advertising on the purchase decision of toilet soap Consumers in Sankarankoil v) Customer services in Virudhunagar District Central co- operative Bank Ltd. vi) Customer Services in Banks- A Study with special reference to State Bank of India , Sivakasi branch vii) Consumer behaviour towards Shampoo- A study with reference to Madurai 21.10.2005 Second All i) A study on Scott Christian College, & India motivational Nagercoil 22.10.2005 Conference factors influencing of KAAS Women entrepreneurship ii) A study on factors influencing buying decision of shampoo 13.03.2006 Rural UGC -State Problems of N.M.S.S.V.N & Entrepreneurship- Level Women College, Nagamalai, 14.03.2006 Changes and Seminar- Entrepreneurs Madurai Challenges Department of Economics 20.09.2006 Women work UGC State Job Satisfaction of M.S.S Wakf Board & force in India Level Women Bank College, Madurai 21.09.2006 Seminar Employees in Virudhunagar District 21.09.2006 Global Business International Different Phases Adaikalamatha Institute of & and Policy Conference of Women Management, Vallam, 22.09.2006 Modelling Entrepreneurship- Thanjavur A Comparative Study in Virudhunagar 22.09.2006 Emerging Trends