data centre news

Issue 31 | August 2008 www.datacentres.com/news/ In this issue CALCULATING THE COST Special Reports...... 1-6

New Build and Investment...... 6-8 OF IT COMPLEXITY

As businesses strive to achieve Data Centre Deals...... 9-11 operational efficiency, they’re finding that – hidebound by complexity Data Centre Launch, – they are actually being held back Upgrade & Expansion...... 11-13 by their IT systems, rather than being truly enabled by them. The average Interview...... 13-14 company is running 1,000 disparate applications – with little, and often no, Managed Service Deals...... 14-15 visibility in to what these applications are, and how and when they are Financials, M&A...... 16 needed. Further, in data centres all over the world, the average server is Power & Cooling/Green...... 17 running at just 10-20 per cent of its utilisation capabilities as companies Case Study...... 18-19 provision their applications based on peak usage, ensuring the lights Solutions & remain on and minimising the risk of New Technologies...... 19-20 downtime. These factors combined create a complex and opaque IT per cent increase in application Data Centre News Event Listing & environment – not to mention responsiveness, as well as a 500 per Information Bank...... 21 inefficient. cent increase in capacity, and a 90 per Editor cent reduction in transaction costs. Frank Booty Features Companies such as Wachovia, Goldman Sachs, Standard Chartered DataSynapse has over one Art & Design million deployed CPUs of running www.designforuk.com /MEA...... 3 Bank and CreditSuisse have already found ways of maximising the software in Fortune 1000 data Publisher utilisation and efficiency of their centres mostly with GridServer. BroadMedia Communications Ltd COLT TAPS INTO BUSINESS GridServer is a key proof point on the CONCERNS: GEOFFRY existing resources. With the help of Phone (Leatherhead office) road to the cloud and utility models GILTON OF COLT DataSynapse (www.datasynapse. + 44 (0) 1372 869620 MANAGED SERVICES...... 13 com), says John Taebert, global that all of DataSynapse’s customers Fax and prospects want to create/build. director of business solutions, these + 44 (0) 870 922 3452 GridServer showed the way that CASE STUDY: ALCHEMY companies now have absolute shared utility computing pools on a Email PLUS AND DATACORE...... 18 visibility into the utilisation of their [email protected] IT systems and networks across large scale are not only possible – but their organisations, globally. This a business imperative for aggressive Web CASE STUDY: www.broad-group.com IT organisations. BALDOR ELECTRIC...... 18 transparency, in turn, enables applications to run when they’re In recognition of the multiple Address Stonebridge House needed, where they’re needed, advantages of creating more flexible 28/32 Bridge Street Researched & produced by: and on the most appropriate server and transparent IT environments, Leatherhead – no matter where in the world it’s DataSynapse began work to develop Surrey KT22 8BZ located. Many of these customers a Value Calculator – a tool which UK are already seeing benefits of a 500 provides a detailed breakdown of the News | Issue 31 | August 2008 2 3 Special News

CALCULATING THE COST OF IT COMPLEXITY (Continued) benefits realised through increased visibility and real-time allocation of resources. The Value Calculator quantifies hard and soft benefits and ultimate business value in terms of cost, agility and quality of service. To do this, DataSynapse takes into consideration many factors, including the customer’s business metrics, industry and analyst baseline metrics and assumptions, and collective DataSynapse customer As well as quantifying the reduction having to rip out and replace all of DART is an extensible library of experience. Once the business value in costs, increased agility, and their infrastructures and enabling the pragmatic tools, techniques and best hypothesis has been completed, improvements in service quality, it political and cultural wars to be waged practices that protects and extends DataSynapse then conducts a series also calculates the payback period and still drive to a better economic existing tool and methodology of stakeholder interviews to: in months and multi-year benefits. model for data centre operations. investments – and most importantly • Validate the value model The DART methodology was built But aren’t there many other enables the realisation of incremental against the customer’s unique on the customer results of Grid and similar tools in the market from business value. business characteristics FabricServer customers – this is not a management vendors (CA, www. • Now, as a member of the • Quantify typical use cases, DataSynapse construct. ca.com) to M&E (Keysource, www. VMware Technology Alliance Partner such as shared infrastructure and DART is not going to be a keysource.co.uk) to IT vendors (IBM, (TAP) programme, DataSynapse plans shared redundancy panacea – that is not its intent. www.ibm.com) to Sis (Accenture, to integrate its FabricServer dynamic • Fully calibrate the model Instead it will give decision makers/ www.accenture.com) to green- application service management to generate the Bottom Up Benefits stakeholders a clear roadmap to cost oriented ones (e.g. Carbon Trust software with VMware VirtualCenter, Summary savings. This will enable customers to – see below) to government/ which enables administrators to The Value Calculator not only incrementally start to move to a more standards (EPA, www.epa.gov)? What provision, monitor and manage delivers key business benefits, they dynamic data centre environment and makes DataSynapse so different/ their virtual data centres through a can be directly translated into RoI. a more agile IT organisation – without interesting? single console. This integration will allow IT organisations to automate deployment and provisioning and optimise service levels of server applications in a virtualised infrastructure, helping them to reduce capital and operating costs while delivering order of magnitude improvement in time to market for critical business applications. DataSynapse’s FabricServer software is an enabling platform for standardising and automating the configuration, activation, scaling and aligning application service levels with planned business policies, which minimises downtime, automates service level management and improves enterprise application performance. Combined with VMware VMotion technology (VMware’s live migration capability), FabricServer provides responsive horizontal scalability. 2 Data Center News | Issue 31 | August 2008 3 Special Reports

EUROPE/MEA

ENERGY USE SOFTWARE AND BIRMINGHAM, UK, measured, but scant evidence that TOOL BEING READIED LINX ANNOUNCE CRITICISED FOR LACK OF IT managers and their boardrooms UK energy adviser the Carbon PARTNERSHIP DATA CENTRE FACILITIES are planning any action. As the IT Trust (www.carbontrust.co.uk) is to Global provider of network- Reports circulating in sector has recently been exposed partner with the British Computer neutral data centres and Birmingham in the UK suggest as one that generates an identical Society (www.bcs.org) to develop exchange services Equinix (www. the lack of data centre facilities is tonnage of carbon dioxide emissions a simulation software tool to help eu.equinix.com) and The undermining its claims to be a “digital to aviation, there can be no excuse companies understand the energy Internet Exchange (LINX) (www. city”. Jewellery quarter-based Made for its continuing GBP multi-million use within their data centres. Data linx.net), one of the world’s largest Media (www.mademedia.co.uk) wastefulness and unchecked Centre Specialist Group is at http:// Internet exchange points, have claims the city's poor data centre production of mega tonnes of carbon dcsg.bcs.org entered a partnership agreement provision meant companies were dioxide. The tool is being developed that will extend the LINX forced to host servers in The UK government’s budget to address the IT industry’s need to fabric into Equinix’s London-4 (LD4) and London. This means that when report says, “Achieving this goal manage growing power consumption Internet Business Exchange (IBX) data Birmingham hosts the Digital Film [zero carbon] will establish Britain and increased carbon emissions. centre located in Slough. Festival this autumn, very few of amongst the world leaders ... saving Current forecasts put these on a par The partnership will enable LINX the websites involved will be hosted approximately 75 Mega tonnes of with those in the aviation industry. members to access Equinix’s premium in the West Midlands. Birmingham carbon dioxide …While the current companies that rely on having access The project will focus on data co-location services. Similarly, Equinix consultation process will determine to their servers regularly face at least centres, as they contribute the largest customers joining LINX will be able to the detail, politicians of all flavours two hours travel each way to do so. single proportion of energy use and connect on site to directly exchange will drive this hard, and its effects will Made Media, which runs high-traffic carbon emissions from the IT sector. traffic, or peer, with LINX’s member not be confined to newly built, non- websites for media companies and Data centres account for a quarter of base, ireducing the costs of network domestic buildings.” advertising agencies hosts its servers IT-related carbon emissions, which traffic exchange. Either through ignorance or lack in Manchester. There is a suggestion the Trust reckons make up 2 per cent LD4 is a next generation purpose of awareness, both IT management that a data centre developed by one of the world’s total carbon emissions. designed data centre utilising the and the boardroom look the other of the city’s universities could help The software is expected to be most advanced infrastructure for way when it comes to energy Birmingham compete on the digital available in first quarter of 2009 and industry leading resilience and management. Energy management stage. will be released through an open operational efficiency. The site offers technologies like Intelligent Power source licence. Based on a model approximately 10,000 sq. m (107, Management from LS Simple (www. created by the specialist group, the 600 sq. ft.) of space with 24MW of ZERO CARBON DATA lssimple.co.uk) can be retro-fitted CENTRES? software tool will deliver outputs power, providing LINX members with to existing data centres and should allowing operators to manage total access to co-location capacity for high IT managers who are not actively always be designed into new costs of ownership, energy efficiency density installations. managing their energy consumption buildings. With energy savings of 30 and ultimately carbon emissions (the As the UK’s leading Internet are introducing unnecessary business per cent regularly achieved, this can carbon footprint) on a per service or exchange point, LINX provides the risk and condoning waste. The IT initiate a continuing process of GBP per application basis. interconnection infrastructure for industry has received yet another multi-million savings for an average wake up call as the UK’s Chancellor The Trust reckons that by using its 280+ membership base. It is a data centre. Savings that continue Alistair Darling announced plans that the software tool, data centre owners mutual, non-profit organisation to rise with energy price inflation. could lead to the compulsory building and operators will be able to simulate whose members include most of the The 30 per cent capital tax allowance of ‘zero carbon’ commercial buildings, the complex environment factoring major UK ISPs and content delivery bolsters investment returns which including data centres, by 2019. both the mechanical and electrical networks plus many from the US, when this technology is intelligently infrastructure as well as housed IT Europe, the Middle East, Asia-Pacific Much debate is abroad about deployed and operated, are claimed equipment. and Africa. how ‘zero carbon’ will be defined and to be plentiful. BEST PRACTICE Data Center News | Issue 31 | August 2008 4 Special Reports

EUROPE/MEA (Continued) OPERATIONAL PROCEDURES – 7. Hot aisle – cold aisle CASE STUDIES Problem: upgrading existing rooms Listed below are 10 top tips as researched from (sometimes bitter) Cause: the data centre used old and new equipment or combines IT, telecom experience by the UK organisation BSRIA (www.bsria.co.uk). These are all and patch panels real-life situations, but all names have been removed (for obvious reasons in Answer: de-rate room or change layout many of the cases). 8. Cabinet loading 1. Data centre system proving (what is N) Problem: physics Problem: unknown system capacity Cause: one grille is good for 3.0kW Cause: typically laboratory test did not match site conditions Answer: 1-3kW is easy; for 3-5kW you need more air and good cable Answer: replicate, as closely as possible, the component tests to match site management; for 5+kW you will need additional local or spot cooling conditions

9. Floor supply is not the grille supply 2. Floor static pressure Problem: could not cool the centre of the data centre Problem: low floor pressure, poor air distribution Cause: only 47 per cent of CRAC air was being supplied to the grilles. Lost Cause: poor room specification, poor floor, wrong fan profile N+1 capability. Answer: pressure test room, select correct fans. Think about where items are Answer: fix holes in the floor and room up to 83 per cent going to go. Measure the floor pressure at more than one point.

10. Data from installed sensors 3. Room loading Problem: rubbish in = rubbish out Problem: non-uniform room layout Cause: data centre operators rely heavily on column temperature probes Cause: room built for future growth Answer: invest in CRAC supply and return sensors and PSUs (power supply Answer: test uniform room to calculate N, distribute load to in-service testing units) working with kWhr (not KVA which does not give a good balance on the or partition room. Do note that it is practically impossible to load test heating to the room)

4. CRAC performance The industry practice for an easy life is to: Problem: poor air distribution Cause: the manufacturer’s test did not match the site conditions 1. Buy an existing building that has been validated Answer: quantify site conditions prior to specification and validate before 2. Build a copy of a building that you know works handover. Note: the top six areas to monitor (BSRIA recommendations) are IT 3. Only use tried and tested technology load; floor grille configuration; hot aisle/cold aisle; cabinet loading; installed sensors; and CRAC performance 4. Test process critical components and concepts thoroughly

RECOMMENDATIONS 5. Cooling duty = IT load

Problem: client wanted a few more blade servers DO Cause: poor handover information resulted in little or no understanding of the cooling system • Remember (the need for) standardised testing is for benchmarking not for optimised installed performance Answer: lost N+1 capability – produce a Sankey diagram, i.e. a back to basics • Produce a Sankey diagram approach which involves adding up the cooling duty (know the power coming • Allow a 10-20 per cent capacity reduction for installation, in). Here, the data centre had acquired 20 2.5kW blades, spending £250,000, measurement and manufacturing uncertainty without knowing how much power the kit draws. • Think of warm air as a pollutant

6. Tartan grill layout is not the best layout DO NOT Problem: to minimise the number of floor grilles a tartan floor pattern is • Over promise or over demand used • Cut holes in the floors (it’s the most inefficient thing you can get) Cause: warm air on temperatures • Forget about long-term maintenance issues Answer: limit the use of tartan pattern to low density racks. Use half grilles/ • Forget to periodically re-check tiles. • Forget that installed capacity will probably fall with time Data Center News | Issue 31 | August 2008 5 Special Reports

EUROPE/MEA (Continued) GEO EXTENDS FIBRE Geo is the only provider whose numerous European markets, of existing territories. With more NETWORK THROUGH fibre network runs deep through the including recent network expansion than 800 supplier relationships LONDON SEWERS sewers of London, ensuring higher into , , and globally, GTT should be able to offer Bespoke fibre network provider reliability, security and reducing the . VTLWaveNet customers a range of Geo (www.geo-uk.net) has further downtime caused by upgrades and This agreement should enable WAN solutions and services. extended its fibre network in London, routine works. Other advantages GTT to provide high-capacity • SEE BROADGROUP’s TWO UK, connecting into a major data of routing fibre through the sewers connectivity across Europe and into REPORTS : DARK FIBRE EUROPE 2 centre on London’s South Bank. Geo’s include reduced lead times and the US, including wavelengths, dark AND DARK FIBRE CENTRAL, EASTERN latest network development through expenditure brought by avoiding fibre, and co-location services. In AND SOUTHERN EUROPE (www. the sewers in London will enable costly digs through the city. By support of its recent network build broad-group.com) companies in the London Bridge extending Geo’s network south of the out, VTLWaveNet is also actively area to benefit from faster and more River Thames, companies along this promoting its Ethernet services efficient connectivity. route can take advantage of these between Europe’s major Internet This new route extends Geo’s benefits for the first time. exchanges. VTLWaveNet’s diverse existing Central London ‘Green Zone’ network uses redundant high- network across London Bridge, along FIBRE SOLUTIONS capacity paths into the UK, avoiding Southwark Street, behind the Tate ACROSS EUROPE the traditional routes to London via Modern art gallery and terminating Global Telecom & Technology the Channel Tunnel. at a major data centre in Hopton (www.gt-t.net) has entered a strategic The partnership could also Street. Geo offers capacities between agreement with VTLWaveNet (www. allow VTLWaveNet to expand its 1-10Gbps as well as dedicated point- vtlwavenet.com) to provide high- network reach to leverage GTT’s to-point fibre. capacity bandwidth solutions in global footprint to locations outside ASIA PACIFIC

ASIA DATA CENTRE and standards. Members of the for the facilities will be "50 percent pay-per-use, on-demand, on-line ALLIANCE FORMED Alliance will move towards definitive more efficient than the industry service to business enterprises and Singapore’s 1-Net Singapore agreements between the parties, average, equaling a reduction of public sector agencies. These services (www.1-net.com.sg), Malaysia’s common Service Level Agreements approximately 31,799 tons of carbon will be delivered through the National The AIMS Asia Group (www.aimgrp. (SLA) and establish peering between dioxide emissions a year." If IBM can Grid, which will give companies and com), Vietnam’s CMC Telecom the data centres so as to start follow through on that promise, that consumers affordable, secure, on- (www.cms.com.vn) and Thailand’s operations by end of 2008. would be the equivalent of taking demand access to high-performance TCC Technology (TCCT) (www.tcc- 5,800 cars off the road, according to computing, software and data storage technology.com) have formed a IBM POWERS CLOUD the Environmental Protection Agency. services. The SCS Data Centre will partnership to address the region’s THROUGH NEW DATA The Tokyo facility will be linked to the power the grid computing resources CENTRES growing data centre requirements. The new North Carolina facility and seven offered by the SCS-HP consortium, other IBM centres in focal point of this Alliance is to create IBM has announced that it is with an initial base of 2,400 processors cities including and Beijing. network and systems interoperability spending almost USD 400 million on and 16TB of storage. while allowing peering between all new cloud computing data centres its data centres to enable seamless in North Carolina and Tokyo. The SCS-HP CONSORTIUM PCH HOLDINGS transfer of data and digital media company will spend some USD 360 AWARDED SINGAPORE'S APPOINTED BUSINESS NATIONAL GRID PROJECT for enterprises. It will also offer million to renovate an existing building PARTNER OF RELIANCE value added managed services such at its Research Triangle Park campus The Singapore Computer Systems COMMUNICATIONS as Digital Asset Management and in North Carolina. The goal is to reuse (SCS) www.scs.com.sg-Hewlett- PCH Holdings, a leading delivery systems. Other priorities of 95 percent of the existing building's Packard Singapore (www.hp.com) conglomerate and its subsidiary the Alliance include working towards "shell," recycle 90 percent of the old consortium has been awarded the Greenwich Lanka (Pvt.) Ltd (www. jointly developing technologies and building's material, and ensure that Grid Service Provisioning project by greenwichlanka.com) in Sri Lanka, promoting adoption of industry 20 percent of the new material is the Infocomm Development Authority have partnered with Reliance standards among its members such recycled. The new centre is expected (IDA) of Singapore (www.ida.gov. Communications India (www. as a Green Data Centre initiative to be completed by late 2009. IBM sg) to provide and deliver software, relianceidc.com) to market the to drive energy efficient processes says that the mechanical equipment computing power and storage as a Reliance Internet Data Centre (IDC), Data Center News | Issue 31 | August 2008 6 Special Reports

PCH HOLDINGS (Continued) to offer such services as managed The contract with Internap will • SEE BROAD GROUP’S growth plans, including the 40,000 hosting, co-location, disaster recovery, enable Reliance Globalcom to enhance REPORT ‘DATA CENTRES IN INDIA’ sq. ft. (3,716 sq. m) data centre and business continuity, security, storage, its managed services portfolio with (www.broad-group.com) new centres in Chennai and Delhi IT consultancy, content management, world-class during the fiscal year 2008-09. services, enabling Indian businesses professional support and a range of INDIA’S NETMAGIC Broad Group’s ‘DATA CENTRES to add graphics, audio, streaming EXPANDS application services, to Sri Lankan IN INDIA’ report examines the market video and live events to their web businesses. Meanwhile, NetMagic (www. sites and Internet applications. with an actionable analysis of these netmagic.in) has unveiled its largest Internap will engineer and build and other key players and incisive Internet data centre in Mumbai. With RELIANCE GLOBALCOM a CDN point of presence (PoP) in reviews of the challenges, obstacles two other data centres in Mumbai AND INTERNAP FORM Mumbai and operate the network and opportunities. As a carrier- STRATEGIC ALLIANCE and one in Bangalore and a virtual service point as part of its global CDN neutral data centre, NetMagic allows site at Sunnyvale near California in the Global provider of end-to-end infrastructure. In addition, Internap customers to chose bandwidth (last will provide the professional services, US, NetMagic offers mission critical Internet business solutions Internap mile) from Reliance Infocom, Bharti project management and consulting support to some 650 customers in Network Services (www.internap. Airtel, VSNL broadband (VBL), TTML expertise to deploy and launch network operations and remote com) and Reliance Globalcom (www. (Tata Teleservices Maharashtra Ltd) enterprise-grade CDN infrastructure infrastructure management (RIM), relianceglobalcom.com), a division and state-run MTNL (Mahanagar and services for Reliance Globalcom. with channel and alliance partners. of Reliance Communications, have The two companies will work together The company raised USD20 million Telephone Nigam Ltd). The data entered into a strategic alliance to to sell and support these Reliance (Rs.800 million) as private equity centre offers a choice of standard and deliver content delivery network Globalcom services ‘powered by funding from Fidelity International blade servers from IBM, HP, Sun and (CDN) services in India. Internap CDN’ in selected regions. and Nexus India Capital to finance its Dell.

New Build and Investment AMERICAS HOUSTON CENTRE FOR CRG WEST TO BUILD custom-built cages of any size up When complete, the Santa Clara ALPHEUS 50MW CAMPUS to blocks of wholesale data centre data centre campus will add 50MW to IN SANTA CLARA, space up to 20MW. Additionally, CRG West’s existing 100MW platform. Alpheus Communications (www. CALIFORNIA alpheuscommunications.com), operator CRG West can construct one of the The company also claims to have over of a network of enterprise data CRG West (www.crgwest.com) planned buildings to meet the exact 100MW of additional projects under centres and a fibre optic network, is developing an energy-efficient specifications of a single user for any negotiation. Now with 11 data centre is opening a new data centre in data centre campus in Santa Clara, corporation that wishes to design its locations, the company manages Houston. The 5,000 sq. ft. (464.5 California. The company has closed data centre but lease it rather than carrier-neutral data centres in sq. m) raised floor facility will serve on the land acquisition for a three- fund up-front capital construction Boston, Chicago, Los Angeles, Miami, enterprise co-location customers. building, 350,000 sq. ft. (32,515.7 costs. Customers will also be able to New York, Northern Virginia, the San The facility completes the initial sq. m), 50MW campus. The company lease office space at the campus. Francisco Bay Area, and Washington phase of a planned 'network of Texas anticipates commencing construction The campus’ fibre rich location D.C. CRG West provides data centre data centres', complementing similar on the first building this month in Santa Clara ensures robust and peering opportunities to Fortune data centres in Austin and Dallas, (August) and expects to complete the connectivity options to major points 500 companies and over 400 of the all of which are interconnected by building in the second quarter of 2009. of peering, including CRG West’s world’s leading networks, enterprises Alpheus' fibre optic network. The The phased 50MW development will existing two facilities in the Bay area. and universities. company offers a secure computing be powered by Silicon Valley Power. CRG West will deploy its open peering environment for off-site production On offer will be data centre exchange, the Any2 Exchange, to the operations and disaster recovery and peering solutions from single- campus, allowing tenants to access solutions. cabinet co-location space through over 140 networks. Data Center News | Issue 31 | August 2008 7 New Build and Investment

AMERICAS (Continued) MANAGING BUSINESS environments; providing customers There’s an HP POD virtual video shelter in Canada. The company will GROWTH WITH HP with more density than competitive tour at www.hp.com/go/pod while a not disclose the other sites it is now CONTAINER-BASED offerings by supporting more than behind-the-scenes commentary from considering. SYSTEMS 3,500 compute nodes, or 12,000 the design team is on the new Server WEBAZILLA CO-LOCATION PREMIERE IN DALLAS, US In mid-July HP (www.hp.com) Large Form Factor hard drives, in a 12 Reality Check blog www.communities. unveiled a container-based data ft shipping container; delivering the hp.com/online/blogs/reality-check- Web hosting company WebaZilla centre offering with its eyes fixed servers-insight equivalent of 371+ sq. m (over 1,200 (www.webazilla.com) has introduced on customers around the globe who hosting and co-location services sq. ft.) of typical data centre capacity More about HP’s scalable need to expand their data centre computing and cloud infrastructure through its new Dallas, Texas, data that ships within six weeks of the capacity in support of their IT and portfolio is at www.hp.com/go/ centre, expanding its business to the customer’s order; offering flexible business growth. In doing this, HP massivescaleout US to meet demand. configurations optimised for power now joins the likes of Sun (www. The company also has two data or density, which enables customers sun.com), Galileo Connect (www. BASTIONHOST PLANS centres in the . WebaZilla to upgrade or extend the capacity of galileoconnect.com) and Google in FOR DATA CENTRE selected its Dallas location to enable a their physical infrastructures to meet the container space. VILLAGES maximum amount of users to access specific business needs; and providing Keeping pace with the demands Start-up company Bastionhost resources at a high speed of data HP POD Infrastructure Services, of technology growth in the data (www.bastionhost.com) announced transfer. The Dallas network is based including assessment, preparation centre and rising energy costs plans for "Dataville," a secure, on the new Cisco 7609S platform. and deployment services, as well data centre concept in June of this constitute constant challenges as WebaZilla's network traffic is as data centre design and planning year. Dataville is located in Atlantic companies seek to deploy the latest provided by some of the biggest (through EYP Mission Critical Canada, "on the Great Circle Route technologies. The extended time and bandwidth providers, including Facilities, a company of HP). between New York and London," significant costs required to update Level3, Above.net, TeliaSonera, and will address infrastructure or expand data centres add to the HP PODs are built to order and Cogentco, KPN, Globalcrossing and problems of the booming data centre complexity of these challenges. delivered through HP Factory Express, Teleglobe. industry. The company was looking at HP’s customisation, configuration and Now, HP seeks to address a secure campus of state-of-the-art Based on personal practice and integration services organisation. HP these with its Performance data centres in repurposed military- motivation theory, WebaZilla uses the PODs can deliver a range of servers, Optimised Data Centre (HP POD) surplus data centre buildings that best equipment from key producers in by: supporting a variety of HP and storage and networking equipment, benefit from reliable and affordable the global market, such as Cisco, Dell, third-party technology, aiming ready to power on at the customer’s power sources and geothermal Western Digital, Supermicro, 3Com, to provide customers with more site. More at www.hp.com/products/ cooling. It recently sought to acquire Seagate, APC and R and M. WebaZilla freedom to match their technology pod a 63,000 sq. ft. (5,853 sq. m) fall-out was founded in August 2005. EMEA

LIFFE’S 100Mbps platform, LIFFE CONNECT. Business in Exchange to supply full market depth MAINTECH EXPANDS CONNECTIVITY AND CO- derivatives on equities and interest information on all products and SERVICES TO EUROPE LOCATION GOES LIVE rates, indices and commodities worth accelerate order execution on LIFFE Maintech (www.maintech. Two enhancements at LIFFE over 1,800 billion is traded CONNECT. There are plans for further com), a subsidiary of Volt Information (www.liffe-data.com) have seen through LIFFE every day, making it capacity increases which will provide Sciences (www.volt.com), has customers with the option of moving the Exchange’s dual 100Mbps the world’s second largest derivatives expanded its European operations access up from 100Mbps to 1Gbps. connectivity, and purpose-built exchange, by value of transacted with the launch of Maintech Europe LIFFE customers now also have co-location facility, go live in July. business. Ltd. Driven by the award of a major the ability to locate their trading Customers now have faster access to The 50-fold increase in the data centre services contract from servers beside the LIFFE CONNECT LIFFE’s markets. capacity of the new network (from a global brokerage firm, Maintech matching engines in LIFFE’s new LIFFE is the international 2Mbps to 100Mbps), which uses NYSE Europe Ltd will provide services data centre. Order round-trip times derivatives business of Euronext Euronext’s SFTI (Secure Financial similar to those already offered in are now measured in single figure (www.euronext.com), a subsidiary Transaction Infrastructure) network, the US including remote managed milliseconds. This is of particular services, data centre services and of NYSE Euronext. LIFFE offers a means market data can now be sent interest for customers who use range of global futures and options uncompressed to customers. This algorithmic trading models that rely desktop services. products, which are made available will further shave the time it takes on the speed of the system on which Maintech plans to deploy to customers worldwide on its trading for data to reach them, enable the they trade. Network Operations Centres in Data Center News | Issue 31 | August 2008 8 New Build and Investment

MAINTECH (Continued) London for its European clients and Road, Newcastle, in the centre of which guarantee 99.99 per cent year contract with dedicated fibre Bangalore for its Asia/Pacific clients what has been dubbed the city's connectivity. Sseveral clients use the networks provider Geo (www.geo- as hubs of its hemispheric service "Silicon Alley" and provides server fact they externally host their data uk.net) to provide it with a diverse delivery strategy. The company offers hosting. with ZebraHosts as a key selling point fibre route between three London a spectrum of managed services Growth is in response to the when marketing their business. data centres. This new connection from single-source IT infrastructure expanding IT needs of North-East ZebraHosts, which offers is expected to provide faster outsourcing for corporate IT companies, which according to services such as server hosting, connectivity to BIS and its customers. enterprises, to subset service ZebraHosts, are outgrowing their network planning and design, data Geo implemented a diverse offerings including remote managed current web facilities. As reliance on management and storage, co- triangulated fibre route connecting services, data centre services and server-based systems increases, many location and security consultancy, Telehouse North (www.telehouse. desktop services. are reportedly no longer prepared to has been in business since 2003. net), Global Switch (www. ZEBRAHOSTS IN battle with slow connectivity, poor Its client list includes NECC, The globalswitch.com) and BIS' new DEMAND FOLLOWING levels of up-time, unreliable data Ambulance Service, Imass and Enigma data centre in Greenwich; thereby EXPANSION storage and weak networking. As Interactive. connecting the latter into BIS's own their usage increases they become A UK data centre has seen its core 10Gbit/s MPLS backbone. The sales grow by around 20 per cent as even more aware of the catastrophic GEO CONNECTS BIS INTO connection will ensure BIS customers demand for fast efficient technology repercussions of losing core data. NEW DATA CENTRE have access to all BIS data centres increases among companies in the As a result ZebraHosts has Data centre and managed and will provide customers with North-East of England. ZebraHosts noticed a steady growth in enquiries services specialist BIS Ltd (www.bis- individual data centre to data centre (www.zebrahosts.net) is on Westgate for its external hosting facilities internet.co.uk) has signed a three- connectivity and replication services. ASIA PACIFIC

SAVVIS OPENS DATA to the Singapore Exchange. New The data centres comprise Al Raji Bank (Malaysia) has CENTRE IN SINGAPORE and emerging alternative trading a 3,500 sq. ft. (325 sq. m) hosting agreed to purchase 36 units of i-City As a result of growing global systems can also take advantage of facility catering to local small and Cybercentre 1 office suites for RM95 medium enterprises and two 70,000 customer demand for integrated SAVVIS Proximity Hosting for their million. This purchase accounts for infrastructure requirements while sq. ft. (6,503 sq. m) purpose-built hosting and network services, IT 80 per cent of the units completed in accessing the SAVVIS community of data centres (claimed to be Tier- infrastructure services for business the first phase of i-City, a RM2 billion applications company SAVVIS (www. financial customers. IV) catering to global information township on 72 acres in Section 7, savvis.net) has opened its expanded The expanded Singapore and communications technology Shah Alam. Singapore data centre. data centre, and SAVVIS’ recently companies. With over 18,000 sq. ft. (1,673 announced plans for a new UK data sq. m) of raised floor space, the data centre, increases the total data centre builds on SAVVIS’ long-term centre footprint to 1.42 million sq. presence and investment in the Asia ft. (132,000 sq. m) of raised floor Pacific region. SAVVIS Singapore encompassing 29 data centres provides a range of IT infrastructure worldwide. services including managed hosting, virtualised and utility computing, THREE NEW DATA managed networks, managed security CENTRES IN MALAYSIA services and consultancy services. I-Bhd's i-City project in Shah In addition to the full suite of Alam will be the first commercial SAVVIS Managed Hosting services, the development in Malaysia to claim facility will offer financial customers three “world class” data centres the ability to host their trading following a strategic alliance forged applications in close proximity to with Kompakar Inc Bhd (www. major derivatives markets via SAVVIS kompakar.com), an integrated Proximity Hosting. Customers can solutions provider, at the end of July. now host at SAVVIS’ Singapore data Kompakar has decided to become one centre and will be able to connect of the anchor tenants in Selangor’s via low latency network access first digital city. Data Center News | Issue 31 | August 2008 9 Data Centre Deals

GLOBAL

IBM STRIKES FIVE-YEAR DEAL WITH JUNIPER NETWORKS IBM (www.ibm.com) has signed a five-year, data centre hosting agreement to support the global operations of Juniper Networks (www.juniper.net). Under the agreement, IBM will provide Juniper with a global hosting environment to support its enterprise resource planning (ERP) and customer relationship management (CRM) application deployments worldwide. In addition, IBM will be hosting Juniper's operations from its new energy-efficient green data centre inBoulder, Colorado. AMERICAS

SERVER CO-LOCATION BUILDING SERVICES WITH FREE SETUP COMPANY SIGNS WITH Web hosting provider and IT FLORIDA DATA CENTRE Service provider Dedicated Server MAPEI Americas (www.mapei. Store (www.dedicatedserverstore. us), a manufacturer of tile and com) is offering free co-location setup stone installation systems, floor for all new customers signing up for covering installation systems and co-location servers between July 18, concrete restoration products, has 2008 and August 31, 2008. The co- signed a multi-year agreement with location service was launched after 1Vault Networks (www.1vault.net), Stealth - ISS decided to contract with a South Florida provider for hosted a new data centre providing for faster IT services, co-location and disaster and more reliable connection, more recovery services. security as well as backup generators MAPEI Americas, a part of and power supply. MAPEI Group worldwide, operates 14 Co-location packages include plants from Canada to Argentina and dedicated connections such as is headquartered in Deerfield Beach, 10Mbps dedicated line or 100Mbps months agreement is signed and per cent in the last 12 months, as Florida. The Americas subsidiary has dedicated connection with unlimited paid. Established in 2001, Stealth - ISS large vendors attempt to squeeze chosen the 66,000 sq. ft. (6,131.5 traffic, shared connections, burstable caters to commercial and government more from their existing customer sq. m), Category 5 hurricane-rated 1Vault Networks location for disaster as well as committed connections customers worldwide. The company’s base to generate revenue. Tideway’s recovery, co-location backup and starting at USD25 per month for 1U headquarters are in Tampa, Florida, news means its customers could be in customised headquarters connectivity co-location. Dedicated Server and and its servers are co-located in a position of strength during licence with ATT Metro E circuit and 100Mb Co-location Store provides metered data centres in the US, Canada and negotiations. as well as unmetered co-location Europe. wireless connections, internet access A manual inventory of 1,000 services for U servers as well as and five other cross connects. servers can take up to 60 person- half and full racks. 1U Co-location The 1Vault Networks Data Centre, TIDEWAY AND days of work – and is often outdated with metered traffic and 100Mbps CONCORDE located in central Fort Lauderdale, before it is complete. Tideway burstable connection is USD35 a PARTNERSHIP remains operational 24/7/365 and is continuously maps an organisation’s month. All shared co-location services IT automation software provider claimed to be able to withstand any IT infrastructure across all technology come with 100Mbps connection. The Tideway (www.tideway.com) and disruption caused by natural disaster, layers to deliver a 360-degree standard setup fee for co-location per software asset management company system failure or human intervention. view of the IT networks whenever server is USD59. Concorde (www.concordeuk.com) The company's plan covers business required. The theory is customers Customers can choose from are partnering to allow enterprises continuity, disaster recovery suites can then tailor their software usage monthly payments, six months to analyse their IT infrastructure and and seats, high-speed connectivity, terms as well as one year contracts. generate an automated audit of the and compare a snapshot of their self-contained power supply, support Special prices such as 2 months free software, hardware and applications current requirements against their services, Iron Mountain SAN backup co-location if a 12 months contract running in a data centre. Already contracts to determine if they are and recovery and SAS 70, Sarbanes- is paid in full. Customers will get 1 there are reports estimating that over licenced, under licenced or have Oxley and HIPPA audit compliance month free of co-location if a six software licence audits are up by 35 unused software. certifications. Data Center News | Issue 31 | August 2008 10 11 Data Centre Deals EMEA AOL PICKS eu.equinix.com), key global provider largest data hub, connecting 80 per has also been selected TELECITYGROUP FOR of network-neutral data centres cent of the members of DE-CIX, the by global engineering, construction, STRATEGIC EXPANSION and Internet exchange services, -based German internet and project management company AOL (www.aol.com) has selected announced that TINet has selected exchange. The facility can supply up to Bechtel (www.bechtel.com) to TelecityGroup (www.TelecityGroup. Equinix as a strategic partner for the 30kW of power per cabinet, enough provide co-location services in the com) as part of a significant data expansion of the carrier’s European for the latest high-density server City of London. configurations. As with Interxion’s last centre expansion in , more network, initially from Equinix’s Bechtel selected Interxion three Frankfurt data centres it also than doubling its capacity. To support Frankfurt and Internet Business following a review of its own legacy features free air cooling as standard. its plans for continued expansion in Exchange (IBX) data centres. data centre in London which is Interxion has also completed the Europe, AOL requires an infrastructure TINet offers IP Transit, MPLS unsuitable for housing high power expansion of its data centre, with the capacity for further lines and long distance Ethernet density deployments. In addition, creating approximately 500 sq. m of growth, ensuring access to a range services to major service providers in the current site was unable to meet additional equipped space. The new of online services such as gaming North America, Hong Kong, Singapore the connectivity requirements space brings the total amount of and streaming radio. By hosting its and across Europe. TINet has a necessary to maximise availability of equipped space in the Vienna data infrastructure at TelecityGroup's data network of close to 100 IP/MPLS PoPs the latest generation of web-based centre to around 3,500 sq. m. A quarter centres, AOL has been able to expand and prides itself on being a specialist applications. of the new space has been signed for its capacity without sacrificing the providing exclusively wholesale by customers, and installations have Working with Interxion will user experience. services to service and content already begun. The Vienna expansion improve quality of service and Nine of the 10 largest consumer providers worldwide. It is also one of addresses a steady rise in demand connectivity resilience at the same broadband ISPs in Europe depend the few companies in Europe to have from both prospects and customers time as reducing costs, says Bechtel. on TelecityGroup for the hosting and a "next generation Internet" network for highly secure outsourced IT and Options were to build, upgrade management of their infrastructure. in production. telecommunications hosting facilities or co-locate. At a stroke, the new Headquartered in London, The partnership with Equinix with access to multiple carrier arrangement will reduce capital TelecityGroup operates 20 network follows TINet’s expansion into networks. The new space supports a expenditure, improve the resilience of independent data centres across additional markets in Canada, the wider range of power configuration Bechtel’s network and infrastructure, seven European countries. The data US and Europe, where TINet has options, including high density and bring its shared data closer to the centres are located in prime positions recently opened PoPs in Toronto and configurations, following the upgrade core of the internet, thus reducing for commerce and connectivity, . of the centre's power supply from latency and building additional including , Dublin, 2.5MW to 10MW. The centre also redundancy. Frankfurt, London, Manchester, INTERXION ON UPWARD features free air cooling to maximise , Paris and . Headquartered in Schiphol- GROWTH CURVE energy efficiency. Rijk, The Netherlands, Interxion • TelecityGroup will open European operator of carrier- Blacknight (www.blacknight. as indicated above now serves its a new data centre in Milan, its 22nd neutral data centres Interxion (www. com), one of ’s largest hosting customer from 23 carrier neutral data data centre in Europe. Milan is one of interxion.com) has its fifth Frankfurt services providers has selected centres located in 13 cities across 11 Europe’s fastest growing data centre data centre ready for service, 10 Interxion in Ireland to continue its European countries. markets, and ongoing customer weeks ahead of the previously current expansion programme. The Since its founding in 1898, demand in TelecityGroup’s existing Blacknight environment is hosted announced date to meet strong Bechtel has worked on more than facility in Milan is high. The new within Interxion’s data centre in customer demand. A sizeable portion 22,000 projects in 140 countries. data centre will ensure the Group Park West, Dublin. Its servers are of the 2,500 sq. m. data centre has Today, 42,500 employees are teamed continues to have growth capacity in also located in The Data Electronics been pre-sold to customers including with customers, partners, and such an important market. The new facility. RTL interactive, Arcor and Plus.line facility will open in the first half of suppliers on many projects in nearly AG. The opening of the new data NNIT (www.nnit.com), one of 2009, offering approximately 2,000 50 countries. ’s largest suppliers of IT centre means Interxion now operates sq. m and over 2.5MW capacity. services and owned by pharmaceutical 23 data centres in 11 countries across company Novo Nordisk has selected LEADING PROPERTY Europe. WEBSITE CHOOSES TISCALI SELECTS Interxion as its data centre partner. The new data centre provides CONTROLCIRCLE EQUINIX FOR Interxion’s data centre EUROPEAN EXPANSION Data centre services company secure and energy efficient offers N+1 replication on all key data ControlCircle (www.controlcircle. The world’s only carrier infrastructure for next generation centre components and is currently com) has been selected by Rightmove dedicated to the wholesale IP-MPLS IT and connectivity solutions. It supplied with 3.75MW of power, with market Tiscali International Network reinforces the position of Interxion’s a further 2.5MW planned from dual plc (www.rightmove.co.uk), operator (www.tiscali.net) and Equinix (www. Frankfurt facilities as Germany’s power supplies. of the UK's no. 1 residential property 10 Data Center News | Issue 31 | August 2008 11 Data Centre Deals

MAINTECH (Continued) portal, to provide data centre services Given this, ControlCircle has MR TED MIGRATES TO Property developer Jemline along with Intelligent Border Gateway been chosen as Rightmove's primary INTEROUTE refurbished Shell's former regional Protocol Internet connectivity to data centre services partner providing Provider of talent acquisition office, with help from the Co- ensure systems availability and support in two of the three data solutions Mr Ted Limited (www. operative Bank's property finance resilience. mrted.com) has migrated its primary centre sites. Given there are now unit, to create Delta House. The new Rightmove.co.uk is the UK's three data centres, rather than work data centre managing Mr Ted’s co-location data centre is claimed to core solution, MrTedTalentLink™ leading property website with 90 and manage three suppliers, three to Interoute (www.interoute.com) be the biggest in Manchester and per cent of estate agents in the contracts, three SLAs, etc, it made far in Geneva. Mr Ted chose Interoute possibly the North West, providing country and all large new home more sense and less hassle to work in Geneva because of its global developers listing and advertising up to 70,000 sq. ft. (6,503 sq. m) with a specialist like ControlCircle to infrastructure and its approach their properties on the site. In 2007, of technical and office space. The consolidate some of this operational to platform architecture, design 1,038,000 properties were displayed, company currently occupies the overhead. and security. Although based in up 236,000 on the previous year, with ground, first and part of the second ControlCircle is providing space, Switzerland, it operates in full 4.9 billion page impressions served. compliance with the EU data privacy power, intelligent BGP connectivity floor of the 70,000 sq. ft (6,503 sq. This gives Rightmove 79 per cent and security directives. (working with various carriers) and m), seven-storey building. market share of the online property market based on pages viewed, with 'remote hands' engineer services Teledata has already signed as required. To date, Rightmove has TELEDATA CREATES 40 over 3 million people looking at the JOBS IN MANCHESTER, up MoneySupermarket.com in a website each month. taken 16 racks with ControlCircle UK five-year deal and other blue chip with data centre space sourced from Rightmove has selected a three Data and disaster recovery companies are expected to follow. Interxion (www.interxion.com) and data centre approach with one system specialist Teledata (www.teledata. After London, Manchester is the at each. While it does incur higher VSNL (www.tata.com/vsnl), with the uk.com) is to create 40 jobs at a new UK's second largest city for network data centre space costs, Rightmove third data centre run and managed centre in Wythenshawe, Manchester, connectivity. Teledata has direct saves a quarter on physical hardware by Telstra (www.telstra-international. UK, in a project supported by a GBP3 connectivity between Telecity (www. purchases as only three of everything co.uk). As ControlCircle has invested million investment from Co-operative is now bought (compared to two data in its own 20Gb Ethernet ring in Bank (www.co-operativebank.co.uk). .com) and IFL2 (www. centres with mirrored systems in each London, all three data centres are The company also invested GBP1 internetf.co.uk) giving a choice of previously). connected by this high speed link. million. connectivity. Data Centre Launch, Upgrade and Expansion AMERICAS UK GROUP SETS EYES the size of its data centre space, facility is expected to be operating by direct access to an aggregation of ON US MARKET from 28,000 sq. ft. (2,601.5 sq. m) the fourth quarter of this year. The networks that link to its users. Pioneer Technology (www. to 106,000 sq. ft. (9,848.4 sq. m), to company had been leasing the 3000 Launched in September 2005, pioneertech.co.uk) has been trading accommodate a growth spurt. Irving building since October 2000. the free communications platform since 2001 and has built five data Based at 3000 Irving Blvd. in That data centre space is 90 per cent provides instant messaging and group centres already in the UK. It claims Dallas, the co-location specialist accounted for by customers, which is chat to over 35 million people via its a title of being a distinctive provider recently purchased the 28,000 sq. why the expansion is taking place. website and various partner sites. of data centre development solutions ft. building and an adjacent 40,000 It enables users to consolidate the and with offices in London and now sq. ft. (3,716.4 sq. m) facility at MEEBO PLATFORM various contact lists from different in New York it expects to do the 3004 Irving Blvd for undisclosed HOUSED BY EQUINIX messaging platforms, including AIM, same in the US. More from Business terms. Colo4Dallas has also leased Live communications platform Yahoo!, MSN, Google Talk, ICQ, and Development Director Wayne Allen an additional 38,000 sq. ft. (3,530.5 provider Meebo (www.meebo.com) Jabber, to communicate with on an on [email protected] or sq. m) at 3439 Irving Blvd. in Dallas has moved its operations to one of the IM platform. Implementation Director Paul Fox on from Colorado-based Level 3 Internet Business Exchange centres in With an average user spending [email protected] Communications (www.Level3.com). the Silicon Valley run by data centre over two hours on the site per DALLAS DATA CENTRE Colo4Dallas expects to spend operator Equinix (www.equinix.com). day, as well as processing over five FIRM ACQUIRES TWO about USD8 million to equip 3004 Meebo is now able to enhance the billion messages per month, Meebo BUILDINGS Irving with raised floors, high density delivery of its services globally by needed a data centre environment Colo4Dallas LP (www. power capacity and environmental operating within a redundant, high- that offered a secure and redundant colo4dallas.com) is more than tripling and security controls. The 3004 Irving performance data centre offering physical platform for IT operations. Data Center News | Issue 31 | August 2008 12 13 Data Centre Launch, Upgrade and Expansion

MEEBO EQUINIX (Continued) In May, Equinix’s Silicon Valley balance sheet. RES has experienced a and employed next-generation the new expansion area is available Internet Business Exchange centres compound annual growth rate of over technology in cooling with an aim to for rent, with the remaining already received certification from the Bay 50 per cent for the last six years, and handle the increased demands for occupied through pre sales. power and cooling required by high Area Green Business Programme. has been profitable for 16 consecutive AtlantaNAP expects this will quarters. Founded in 2000, it achieved density devices. Meebo has direct access to 250+ bring in additional enterprise and sustained profitability in September Data393’s co-location suite Internet-based customers, enabling corporate customers who are looking 2004, and has been recognised as also features multi-faceted upgrades, it to provide a multi-network for Atlanta co-location with a robust one of the Inc. 500 fastest growing including a string of six paralleled connectivity infrastructure. By combination of facility, security and Generac 600KW generators with N+1 interconnecting with the group of private companies in America, plus service for their money. For security, redundancy and increased capacity companies in a single location, rather one of the Sacramento region's of 3MW of power, ensuring a 24/7, what customers get is a system than connecting to them in multiple, fastest growing companies for three redundant power supply capable of consisting of a 10 ft. razor fence, disparate locations and over long years in a row. The company has also supplying up to 200W/sq. ft. key-carded entry, redundant security distances, Meebo should be able received acclaim for its environmental camera servers, biometric handprint to improve its performance levels initiatives and corporate citizenship. ATLANTANAP ADDS TO scanning, and armed security guards. by reducing bottlenecks in the path DATA393 EXPANDS CO-LOCATION FACILITY Located in Atlanta, Georgia, between its services and end-users. DATA CENTRE SPACE IN DENVER, US Atlanta, US, co-location facility AtlantaNAP is the city's newest large USD20 MILLION LOAN Provider of co-location, AtlantaNAP (www.atlantanap.com) scale data centre and disaster recovery WILL ACCELERATE managed hosting, disaster recovery has completed a further expansion operation. Built by the owners of RAGINGWIRE’S and IP network services Data393 with its latest Enterprise Data Centre Global Net Access, AtlantaNAP is said CONTINUED EXPANSION (www.data393.com) has completed 2 which opened in May. The new data to have the features of a carrier-class Co-location and managed its 10,000 sq. ft. (929 sq. m) Denver centre adds another 12,500 sq. ft. facility without the high costs, and hosting services provider data centre expansion to offer its (1,161.3 sq. m) of Tier 3 co-location provides cage co-location, cabinet co- RangingWire Enterprise Solutions services out of 30,000 sq. ft. (2,787 space to the market. The data location and rack co-location. sq. m) raised flooring. (www.ragingwire.com) has secured centre was designed with enterprise • Emory University (www. an additional USD20 million in credit The expansion incorporated customers in mind with 36 in. raised emory.edu) has signed a 10 year, up to high density power and cooling, facilities from one of the largest US floors, high density power capability USD10 Million deal with AtlantaNAP parallel redundant generator banks. These conventional loans and hot air containment. AtlantaNAP to provide backup services for the capacity, static-dissipating raised combined with the USD30 million is a premier Atlanta co-location university and hospital systems. flooring and a mix of cabinet and cage secured in 2007, provide RES with facility implemented by Global Net Emory University will provide real co-location space. The acquisition by the capital to accelerate its continued Access (www.gnax.net) located in Managed Data Holdings in December time backup of its data to the servers expansion. The facilities were issued 2007 gave Data393 the resources to West Atlanta. in the Atlanta co-location facility. at an average rate below 5 per cent. accelerate this expansion and meet Currently 37,500 sq. ft. (3,483.8 Emory has extended its 10G ring The bank financing demonstrates market demand. sq. m) of a total of 50,000 sq. ft. from Atlanta Gas Light Networks to confidence in the company’s operating Data393 has engineered higher (4,951 sq. m) are built and online, the facility for online backup and model, predictable cash flow, and raised flooring and ceiling heights while 8,000 sq. ft. (743.2 sq. m) of archiving. EMEA

LEE TECHNOLOGIES to form LZ Technologies Ltd TELEHOUSE EXPANDS IN support – all as standard. This latest OPENS IN IRELAND (www.lztechnologies.net), a joint LONDON expansion comes ahead of an earlier announcement by Telehouse to invest Lee Technologies Inc (www. venture based in Dublin that offers (www. an initial £80 million in developing leetechnologies.com) has opened its management services for mission- telehouse.net) is adding an extra 1,200 its London Docklands data centre critical facilities and data centres. A sq. m. of high specification data centre first overseas operation in Dublin, facilities. The move comes in spite of space to meet growing customer Ireland. The Fairfax-based company further office in France is scheduled. claims from certain industry sources demand. With immediate availability, provides technology infrastructure LZ Technologies’ services will include that there is an effective block on customers will benefit from: 2KW services which already support 3 site assessments, data centre design data centre expansion and power per footprint, with dual redundant supply in London. The additional million sq. ft. (278,706 sq. m) of space and construction management. power feeds (A+B from separate UPS space will allow the company some in the US. The company has also • SEE BROAD GROUP’S systems), n+1 redundancy, hot and flexibility while building out the partnered with Zenith Technologies REPORT ‘DATA CENTRES IN IRELAND’ cold aisle cooling configuration, and Telehouse South development, set (www.zenithtechnologies.com) (www.broad-group.com) unlimited 24/7 first line technical for completion in 2010. 12 Data Center News | Issue 31 | August 2008 13 Data Centre Launch, Upgrade and Expansion

IFL (Continued) IFL FURTHER EXPANDS additional 150 racks will be made is maintained at optimum com) so it can offer its customers a MANCHESTER, UK, DATA available with an expected average temperatures. The 12 City Multi PFD- storage-on-demand (SOD) solution. CENTRE power usage of 4.5KW per rack up to P500VM-E downflow systems were The platform will allow LeaseWeb to UK provider of business class a maximum of 8KW per rack. supplied by wholesaler Kooltech offer managed back-up and disaster recovery services. data centres Internet Facilitators Ltd IFL data centres offer and installed by Manchester-based (IFL) (www.internetf.co.uk) has further connectivity solutions from a design, installation and maintenance LeaseWeb hosts more than contractor Charmeldon. Engineers expanded its Manchester data centre range of providers 11,000 servers in the Netherlands, worked with Kooltech’s Manchester divided over four data centres. To network with an additional 5,000 sq. including BT (www.bt.com), Cogent office to co-ordinate the installation offer its customers additional storage ft. (464.5 sq. m) of co-location space. (www.cogentco.com), NTL (www. and commissioning works to a 10- services, the hosting provider ordered This expansion on the ground virginmedia.com), NWIX (www. week programme. Over 2,500 m of the design of a shared and virtual floor of Reynolds House, where IFL nwix.net) and THUS (www.thus.net) refrigerant pipework was installed storage platform. already occupies over 17,000 sq. ft. all of whom have multiple resilient within the live data processing Now a component of the (1,579.3 sq. m), will be IFL’s second in routes into the building. The IFL data environment with minimal disruption unified NetApp architecture, the FAS the last 12 months. Further expansion centre network is connected to other to the client. The Mitsubishi Electric 3040HA platform supports servers as is expected. data centres in the region through PFD units deliver COPs of between well as FC SAN, IP SAN and multiple To bring the new expansion dedicated fibre networks such as 3.83 and 4.14. network configurations. The platform MCIX & NWIX. London-based carriers space into service, a second on- is also scalable without any special also provide low-cost backhaul to site energy centre is to be built NETAPP AND data migration being required. In data centres located in London. with a 1MVA power supply, diesel LEASWEWEB OFFER the future, it is anticipated it will be generators and N+1 UPS system. • One of Europe’s largest VIRTUAL STORAGE possible to scale the platform to more Air conditioning will be deployed to single sale of ‘close control’ systems PLATFORM than one Petabyte. ensure the lowest possible Energy has just been installed in IFL’s data Netherlands hosting provider Customers include Starbucks, Efficiency Ratio – a measure of how centre to provide an additional LeaseWeb (www.leaswebb.com) is Koninklijke Joh. Enschedé, Hyves, much additional electricity is used 600kW cooling capacity ensuring deploying a FAS 3040HA mid-range PricewaterhouseCoopers, Twenga. beyond that needed for servers. An the server operating environment platform by NetApp (www.netapp. com and Zaplive.tv. The Monthly Interview COLT TAPS INTO BUSINESS CONCERNS: GEOFFRY GILTON OF COLT MANAGED SERVICES Three quarters According to COLT’s research it’s management (power/fire protection “Our research confirms that of UK businesses finding available space, followed by and detection, real estate, etc), environmental considerations are plan to increase security and managing the building or around IT management (things rising up the IT agenda,” said Geoffry their use of third and systems, with power and cost like network and application Gilton, head of products for COLT party data centre also of significant concern. COLT’s management). Data centre managers Managed Services. “We’re finding services to counter research into this area has also now need skills that cut across these businesses are increasingly interested the growing cost and complexity of highlighted some specific national in reducing their carbon footprint two disciplines: (think power/rack, managing highly secure data centres differences: power and cooling is a when looking for a third party data cooling/aisle, load/sq. ft. etc). These in-house. According to COLT (www. particular challenge in the UK and centre provider. Cooling, in particular, skills are acquired, not taught. Indeed colt.com), a European provider of Portugal, while regulatory compliance can account for up to 60 per cent of there are some who have called business communications, half of UK is a top three challenge for businesses the energy costs of a data centre. for the emergence of a new class businesses are already using some in Portugal, Italy and Switzerland . As a major data centre operator in of manager who can cover all these degree of third party data centre Realisation is growing that data Europe , COLT is investigating and needs. Suggestions for descriptors management today, with 48 per cent centre skills split into two categories: deploying ways to make our own would be welcomed by the editor. planning to increase this immediately facilities skills and IT skills – and these existing and new centres more energy – putting demand in the UK ahead of traditionally have been allocated to There is a key chunk of people efficient, such as using ‘free cooling’ other European countries. separate sets of people. The skills out there who have identified the techniques.” There are major challenges that are so crucially required today need to reduce their carbon footprint The majority of those UK businesses face in managing in- and for the foreseeable future go as a major challenge, with this figure interviewed in the UK also said that house data centres. The top three? beyond those just around facilities highest in the UK. they expect a secondary data centre Data Center News | Issue 31 | August 2008 14 15 The Monthly Interview

INTERVIEW (Conti nued) to become a standard requirement UK businesses. Our research further management, server infrastructure Compliance, control and security are not making life simpler. for business conti nuity. confi rms there is an overall evoluti on management, communicati ons and Data centre managers have to stay towards managed services, which we Gilton conti nued, “Business messaging. In additi on, the strongest abreast of such challenges as energy conti nuity, regulatory compliance expect to conti nue as UK businesses demand was for high-quality desktop conservati on, 24x7 availability and on- turn to third parti es to get the security, demand performance. But with many and the sheer growth in IT is driving management, with most respondents people coming up for reti rement, huge demand for secure data centres cost fl exibility and skills they need to reporti ng their intenti on to adopt a skills oft en being of a too narrow currently. Managing data centres has protect their criti cal systems.” fully managed soluti on within the focus and the ever present issue of become a major upfront investment Businesses have also been employee retenti on, the result will next two years. and organisati onal burden for asked about their use of managed be staffi ng issues and a skills shortage Other conclusions included businesses – the level of physical services in general. In two years that is expected to peak in the period 2011 to 2014. That would work in and IT security required is immense ti me, almost half of UK businesses regulatory compliance being a bigger favour of the arguments emanati ng so it was not surprising that security expect to use managed services for concern in Italy, Portugal, Switzerland from this talk with COLT. And many came out as the key challenge for security, LAN management, database and . others too. Managed Services Deals AMERICAS

INTELENET OFFERS company that processes, stores or PEER 1 SUPPORTS Squarespace's Version 5.0 will SERVICES ENABLING PCI transmits payment card data must be SQUARESPACE feature a new approach to building COMPLIANCE websites, blogs and portf olios, PCI compliant or risk losing its ability At the end of July, web hosti ng to process credit card payments and providing all the tools needed to Managed Data Holdings provider PEER 1 Network Enterprises company, and specialist in co-locati on, being audited and/or fi ned. design, structure and add content (www.peer1.com) announced managed services and on-demand onto one page. The company says it While PCI compliance may it is providing scalable, high- serves over 85 million page views per managed hosti ng that serves business not be strictly viewed as the law, performance IT infrastructure and month. Its plans range from USD7 to customers throughout the Orange it is increasingly being required by co-locati on services for Squarespace USD65 per month and are available County and Southern California fi nancial insti tuti ons, their affi liates (www.squarespace.com), which for individuals or businesses. region, InteleNet Communicati ons and parti es that are doing business simultaneously released Version 5.0 PEER 1 off ers web hosti ng (www.intelenet.net) has assembled a with those enti ti es. of its online publishing soft ware. services, including self-managed, suite of security services and products The off erings include: Access PEER 1 hosts the Squarespace managed and co-locati on, supported that will enable enterprise customers Controls, Advance Network and by PEER 1's network, which includes 17 to become compliant with Payment data centre presence in New York System Monitoring, Anti -virus data centres and POPs in major citi es Card Industry (PCI) standards. City, providing connecti vity and Protecti on, Customer Network across North America and Europe. In PCI standards were developed power resources. While being a PEER Scanning, File System Integrity, June, PEER 1 upgraded its network 1 customer, Squarespace's business by major credit card companies as Firewall, Intrusion Detecti on, Log to 10GB/OC192 architecture, which a guideline to help organisati ons Management, Patch Management, has grown by 300 per cent annually it claims will reinforce its platf orm that process card payments prevent Physical System Security, SSL for the last three years, in additi on for supporti ng online business, and credit card fraud and other security Certi fi cates, and VPN System to signing tens of thousands of will help support new technology vulnerabiliti es and threats. A Management Access. subscribing customers. development.

Graphic or advert

EARLY BIRD OFFER CLOSES 31 AUGUST 2008 14 Data Center News | Issue 31 | August 2008 15 Managed Services Deals

EMEA

SERVECENTRIC ENGAGES trading, gaming, and voice and video managed over 6 billion transactions OPSERA PARTNERS COGENT NETWORK over Internet services, where end- throughout 2007, providing cross- WITH NTT EUROPE users want to minimise time-wasting border inter-bank switching. ONLINE FOR MANAGED Managed data centre hosting SERVICES provider Servecentric (www. network hops. Cogent, as a Tier 1 servecentric.com) has been selected Internet network should ensure best KPN GOVERNMENT Opsera (www.opsera.com), a UK by Tier 1 facilities-based ISP Cogent quality and the fewest possible hops WIN Open Source software and services (www.cogentco.com) to significantly from network-to-network. Dutch operator KPN (www.kpn. company, has announced a new partnership with NTT Europe Online raise Ireland's rating as a location for Among the 17 carriers com) has won a three-year contract to (www.ntteuropeonline.com) to multi-national Internet companies. connecting to the Servecentric data provide the economic affairs ministry provide clients with managed hosting, The Cogent high performance centre, Cogent has been selected as with data centre services. security and application management multi-national Tier 1 network carries one of only three providers whom any services. Opsera designs, develops over 17 per cent of the world's client can access via Servecentric's MGM ADVANTAGE and supports business systems using Internet traffic. Cogent's fibre core Internet mesh. SELECTS ADA IN a range of Open Source software. network will provide Servecentric MULTI-YEAR DEAL customers with the ability to have VISA, BT GLOBAL ADA Technology Services (www. almost limitless multiple Gigabit SERVICES SIGN 5-YEAR ada.co.uk) will provide managed BT LAUNCHES SECURITY MANAGED SERVICES SERVICE IN MIDDLE expansion opportunities. Connecting services, including disaster recovery, EAST Dublin was a priority for Cogent CONTRACT data communications and support, BT (www.bt.com) has launched because of the opportunities to BT Global Services (www. to financial services company its Secure Networking Quick Start serve large bandwidth customers btglobalservices.com) has signed a MGM Advantage, under a GBP1 Service across the Middle East. The in Dublin. Cogent is consistently five-year managed services contract million contract signed by the two new service enables organisations ranked as one of the world's top five with Visa Europe (www.visaeurope. companies. Under its managed Internet providers and currently takes com) to migrate the Visa transaction services, ADA offers outsourcing and to assess their network security its 80-200Gbps backbone network network onto BT's 21CN global co-sourcing of IT services, hosted rapidly; identify weaknesses; and and connects it to over 100 metro network. The contract will move Visa infrastructures and proactive systems take cost-effective corrective and markets throughout North America Europe onto an IP-based network management, to its clients. The preventative measures. BT’s Risk and Europe. The network connects to serve its 4,600 member banks outsourcing service incorporates and Compliance Management and Servecentric to Manchester and across 36 countries. The 21CN Global all components of a traditional Business Continuity is an integral part Servecentric to London, aiming for a Network includes the company's outsourcing arrangement, while co- of the service offered to the Middle secure network, with no single point MPLS network, which was already sourcing integrates ADA's services East. The service helps organisations of failure. IP-based before the architecture and expertise with the existing in- assess their current capabilities, set Companies that depend on was defined for 21CN. The new house resources of its clients. ADA's objectives and develop an approach micro-second connections between network also represents the merger hosted infrastructure includes WAN to risk and compliance that will bring end-users and the core Internet of a number of different network connection, load balancing, hosted significant business benefits in the applications are a key target for the platforms across the globe. Visa disaster recovery, Internet services management of their operational new service. These include online Europe's card processing platform and 24/7 monitoring. risks.

Graphic or advert Data Center News | Issue 31 | August 2008 16 17 Financials, M&A

TRICOM ACQUIRES to BT for the sum of GBP20 million PACIFIC DATA CENTRES to concentrate on its data centre Indian outsourcing firm and managed hosting services. In Tricom (www.tricominfo.com) has February 2007, iomart purchased four announced the acquisition of US- data centres and has since opened based Pacific Data Centres (www.pcd- two fully-refurbished facilities – one us.com) through its subsidiary Tricom in Glasgow, and one in the City of Document Management for USD2.25 London. A third is being launched million. The new acquisition will in Nottingham at the beginning of enhance the capabilities of Tricom to August, with the final data centre, address the needs of clients whose Leicester, expected to be ready for data cannot be sent offshore. business during August. in 2007. Revenues were up 34.2 quarter 2007. Consolidated Adjusted Despite investing GBP3 million SOLID SAVVIS RESULTS per cent to GBP61.9 million (2007: EBITDA for first quarter 2008 was in its data centre infrastructure over GBP46.1 million). USD211 million. the year, the group’s profitability has SAVVIS (www.savvis.net) suffered limited impact with EBITDA has reported USD212.9 million of LEVEL 3 REPORTS BROCADE TO BUY of GBP1 million (2007GBP£1.3 revenue and USD44.7 million of SECOND QUARTER FOUNDRY NETWORKS million). adjusted EBITDA for second quarter Level 3 Communications Brocade (www.brocade.com) has 2008. Revenue increased 6 per cent (www.Level3.com) has reported agreed to acquire Foundry Networks from the same period a year ago SWITCH AND DATA strong second quarter results. With (www.foundrynet.com) for USD3 RESULTS and 5 per cent from the first quarter consolidated revenue at USD1.09 billion. Brocade specialises in data Network neutral data centres 2008, driven by growth in hosting. billion for the second quarter 2008, centre networking equipment, while Adjusted EBITDA was up 5 per cent and Internet exchange services there was an increase of 4 per cent Foundry’s expertise lies in Internet- from a year ago and 11 per cent from provider Switch and Data (www. compared to USD1.05 billion for the based networking. The combined the first quarter. The second quarter switchanddata.com) has reported second quarter 2007. First quarter company will have a product range of 2007 included results from low- strong financial results for the quarter 2008 consolidated revenue was also comparable to networking giant growth assets subsequently divested, ended June 30, 2008. Total revenues USD1.09 billion. Cisco (www.cisco.com). However it which contributed USD12.7 million for the three months ended June will still be a far smaller company. of revenue and USD5.0 million of The results reflect the company’s 30, 2008 increased 26 per cent to Last year, Brocade earned revenues adjusted EBITDA in the year-earlier core network services growth and a USD41.9 million from USD33.2 million of USD1.2 billion, while Foundry period. SAVVIS still expects 10-14 per continued focus on reducing network in the comparable period in 2007. secured USD607 million. Meanwhile, costs and operating expenses. Level cent pro forma revenue growth in Cisco returned some USD34 billion in Recurring revenues, which consist 3 managed to generate positive ‘free 2008 and approximately USD175-190 revenue during the year. of co-location and interconnection cash flow’ and now expects to be free million of adjusted EBITDA, for pro services, were USD39.5 million in the cash flow positive for the remainder forma growth of 19-29 per cent for second quarter of 2008, an increase of the year, and indeed expects to be MANAGED HOSTING fiscal 2008. GROWTH FOR IOMART of 26 per cent over the comparable free cash flow positive for 2009. Managed hosting and data period in 2007. Non-recurring Net loss for the second quarter TELECITY PROFITS OF centre services provider iomart plc revenues, representing one time GBP7 MILLION 2008 was USD33 million, or USD0.02 (www.iomart.com) has reported a 17 installation fees and services, were per share, including a USD96 million, Maiden first-half profits of per cent rise in its sales of managed USD2.4 million compared to USD1.8 GBP7 million have been reported by or USD.06 per share gain on the sale hosting services in the financial million in the prior year. EBITDA TelecityGroup (www.TelecityGroup. of the company’s Vyvx advertising year 2007/08. Revenues from its increased 45 per cent to USD14.2 com) which has now moved into distribution business. This compares fledgling data centre and managed million in the second quarter of 2008 the black. Reasons for this include to a net loss of USD202 million, or services company have increased by as compared to USD9.8 million in the the increasing demand for social USD0.13 per share for the second 63 per cent to GBP1.4 million, with comparable period in 2007 networking and video on demand. quarter 2007 and a net loss of USD181 its established SME web hosting The company, whose 3,500 clients million, or USD0.12 per share for the Switch and Data is increasing business, Easyspace, seeing a rise of include Facebook, Toys R Us, AOL (see first quarter 2008. its financial guidance for 2008. The report earlier in this issue), BBC and Consolidated Adjusted EBITDA 9 per cent to GBP6.3 million. company expects total revenues of Sony, made the pre-tax profits in the was USD251 million in the second In July, the AIM-listed company USD170 million, EBITDA of USD55 six months to June, against losses of quarter 2008, a 30 per cent increase revealed it had disposed of internet million and capital expenditures of GBP3.5 million for the same period from USD193 million for second directory search business Ufindus USD165 million. 16 Data Center News | Issue 31 | August 2008 17 Power and Cooling/Green

INTERNODE TO GOING GREEN IN THE as most were designed in the late change, technical advancement and CONSTRUCT A$3 POWER CRUNCH? 1980s/early 90s where the ‘power rationalisation. MILLION GREEN crunch’ was not considered. But, by Calyx Group takes the holistic FACILITY As energy costs spiral and energy consumption increases, companies virtualising, businesses are driving up view that many factors will effect Australian Internet service are starting to review how this power requirements per rack, which change and bring significant business provider Internode (www.internode. impacts their business, including IT results in the challenge of cooling due benefits. Considerations include on.net) plans to construct a A$3 strategies and usage. Recently there to the heat generated. everything from compliance to million 'green' data centre for the have been a number of incidents of The single biggest challenge environmental objectives across the Adelaide CBD after the previous data companies suffering power loss in faced for going green is measuring supply chain and cutting costs in ICT centre it opened in 2007 filled to their data centres. Some companies consumption and change. Data centre equipment, operational costs and energy costs. There are more Calyx capacity twice as fast as expected. are taking action, including Dresdner efficiency can be measured with Kleinwort, which recently announced power usage effectiveness (PUE) and Group points of view on green and Technology executives from it’s moving out of Docklands for this data centre infrastructure efficiency how it can be adopted in the business Internode are currently researching reason. But a move like that takes (DCiE), which allows for reductions in environment in a podcast at www. different environmentally-friendly months if not years of planning and power to be planned, predicted and calyxgroup.com/podcasts.asp initiatives in Australia and the US to can't be achieved overnight. So what measured. Calyx Group customers determine methods in which it can are the options? It is apparently a question of include AIB, Citi, O2, London Fire reduce its carbon footprint. Internode One option is to attend working towards a green nirvana. Brigade, hospitals and government has taken its first steps towards green Broad Group’s Power and Cooling But it can't be achieved overnight, of departments. practices, having recently achieved conference in London October 2-3 course. Companies need to measure carbon-neutral status after a carbon where key power and cooling issues where they are today, measure carbon TELECITY COOLS WITH audit for 2006 to 2007. The company will be discussed. footprint and what that means to ENOTEMP uses solar-powered towers in the Meanwhile, independent end- the business in terms of operational TelecityGroup has signed a Coorong District to deliver wireless to-end ICT provider in the UK and costs and potential taxation and contract with Eindhoven-based broadband services throughout Ireland Calyx Group (www.calyxgroup. carbon credit costs. At this stage, Van Schaik Innovation Handling short, medium and long term plans the remote regional area of South com) thinks there’s a lack of power (www.humitemp.com). EnoTemp, a in the UK's common data centres can be developed based on cultural mobile unit, will be used to visualise Australia. Additionally, Internode air streams and heat release at uses virtualisation technology at its TelecityGroup’s Amsterdam data two major data centres, including its centres. These measurements enable second data centre launched in April TelecityGroup to arrange the best 2007. possible cooling operations and advise Once its second facility began its clients on the most energy-efficient approaching full capacity in over one setup of their equipment. Another year (originally expected to take three benefit is that sudden temperature years), Internode started planning for rises can be detected a lot quicker its third dedicated data centre. The and analysed in 3D format afterwards. second facility is powered by a 1MW IT technicians will therefore be able power feed, spans 3,281 sq. ft. (304.5 to prevent kit shutting down due to overheating. TelecityGroup expects sq. m) and holds 150 racks. The data substantial savings in terms of energy centre is used for co-location, hosting Graphic or advert and costs by operating EnoTemp. The and disaster recovery services. solution measures air temperatures, Internode's third data centre, air speed and humidity with sound to open by December 2008, will have (sound moves faster through warm 160 racks in 2,034 sq. ft. (189 sq. m) air) and processes the details in a of space, fed by 1.3MW power with 3D profile of the space. This profile redundant generation capacity. Based can be played in AVI or MPEG via on current demands for co-location short climate recordings (comparable services, Internode anticipates the to live weather maps on TV news new facility to be at capacity by showing high/low pressure areas). December 2009. (www.telecitygroup.com) Data Center News | Issue 31 | August 2008 18 19 Case Study

CASE STUDY: ALCHEMY PLUS AND DATACORE

Scotland-based IT services customers to experience reduced For business continuity, partner SANmelody auto recovered, rebooted provider Alchemy Plus (www. capital overheads, zero downtime and Transam (www.transam.com) and was up and running within alchemyplus.com) is utilising a seamless provisioning of the latest recommended that the SAN comprise minutes without any data loss. storage virtualisation SAN software applications onto their environment two SANmelody 2.0 nodes running In terms of financial provider DataCore (www.datacore. via a securely protected SAN. Alchemy on Dell PowerEdge servers to provide commitments, through SANmelody’s com) SANmelody solution to provide Plus selected DataCore’s SANmelody synchronous mirroring for failover a hosted server virtualisation farm to support the VMware (www. and auto recovery of clients’ business thin provisioning delivered within environment for small businesses vmware.com) applications robustly critical systems, load balancing utility computing, clients have access under a “Pay as You Use” utility and provide flexible, centralised and disaster recovery. The results to 12Tb of storage from the VMware computing framework storage capacity “on demand.” have been reassuring. SANmelody’s servers, while only needing to deliver SANmelody fitted the bill to provide thin provisioning capability means physical storage as needed. Alchemy CHALLENGE business continuity, thin provisioning physical storage is delivered only as and allow for flexible, generic growth Plus knows that it can scale by adding Alchemy Plus’ data centre is it is consumed. Alchemy Plus has not located in Dingwall in the Scottish for the companies’ eight servers (mid- extra storage to SANmelody up to had to speculate up front as to how Highlands. The company wanted to range Dell servers) and 61 virtualised 48Tb much storage has to be allocated. bring the power and efficiencies of servers – some of which are client Storage can be delivered on-the-fly, virtualisation to smaller organisations dedicated, while others are shared as pre-defined volumes of storage are typically running a single server or across a fibre channel SAN. SUMMARY presented from a central storage pool a couple of servers. To succeed, the Alchemy Plus has grown its This concept offers small to needy applications. company realised it would have to business in providing virtualisation businesses no capital outlay and develop a model that was as cost solutions to small businesses. What it In terms of testing the high over a 3 year total cost of ownership effective as it was functionality rich, wanted to achieve through VMware availability and business continuity Alchemy Plus customers experience applying the principles of utility and DataCore was an optimised utility of the host service, a failure that savings from 25 per cent to over computing – i.e. the concept where solution that facilitated utilisation of could only have been described as customers only pay for what is used. common resources (CPUs and disks). catastrophic last year was handled 40 per cent. Free 30-day test drive In effect, it sought to deliver a solution with no disruption to clients. In fact, of DataCore's SAN virtualisation SOLUTION that presented applications and data there were no noticeable effects as solutions are at www.datacore.com/ Through this service, Alchemy in a virtual desktop environment to VMware supports multi-pathing, trialsoftware Plus can provision a corporate desktop subscribing customers who remotely allowing the path to be seamlessly environment allowing its 100+ connect in. reverted and switched, while

Case Study CASE STUDY: BALDOR ELECTRIC

Baldor Electric Company, located CHALLENGE Baldor's centralised data centre SOLUTION in Fort Smith, Arkansas, markets, runs SAP Business Suite for all its Baldor Electric was rapidly Baldor evaluated Red Hat designs, and manufactures industrial mission-critical operations. Downtime Enterprise Linux, but ultimately electric motors, power transmission adding new applications and was a serious issue as the company products, drives, and generators. servers to support new business selected SUSE Linux Enterprise Server was experiencing 5-8 outages per The company employs 8,000 people opportunities, as well as the recent for System z based on the Novell and sells to distributors and original acquisition of its largest competitor. year, costing hundreds of thousands partnerships with IBM and SAP. equipment manufacturers in more The company's small IT staff was of dollars. To improve the stability Linux was chosen over UNIX than 70 countries. With revenues challenged to manage its growing and availability of its systems, Baldor or Microsoft Windows because of USD1.8 billion, Baldor has 28 wanted to standardise on a single Baldor wanted to standardise on an manufacturing facilities in the US, data centre and to keep pace with Linux platform running on an IBM operating platform that would run on UK, and China and sales locations both its UNIX and Microsoft Windows throughout the world. environments. mainframe. any kind of hardware. The company 18 Data Center News | Issue 31 | August 2008 19 Case Study

CASE STUDY: BALDOR ELECTRIC (Continued)

also needed a Linux provider with any kind of production outage which runs much better on Linux than any Consolidating its data centre with a strong partnerships with IBM and saves the organisation hundreds of other platform. mainframe not only reduced server SAP. SUSE Linux Enterprise Server thousands of dollars per year. Moving to SUSE Linux Enterprise complexity, but also reduced energy reduces the complexity in Baldor’s More than 4,300 internal Server for System z has greatly consumption by 80 per cent for a environment with a solid, stable users and hundreds of customers reduced IT administration costs as greener IT environment. platform that never goes down. use the company's SAP portals and the company now has fewer servers Standardising on Linux allows Baldor runs SUSE Linux Enterprise applications for manufacturing, sales, and a single Linux skill set. A Linux Baldor to grow rapidly, whether Server on a single IBM System z distribution, HR, financials, business platform also provides a standardised providing new applications to the mainframe with failover capabilities warehousing and more. SUSE Linux environment for integration as the business or integrating newly acquired that have greatly increased uptime. Enterprise Server for System z helps company continues to grow through companies, without the need for Using z/VM for virtualisation, the the company process more than one acquisitions. additional head count. The company IT staff runs 50 virtual servers on its million transactions a day with an SUSE Linux Enterprise Server for estimates that SUSE Linux Enterprise mainframe and has replaced more average response time of less than System z gives Baldor the flexibility Server for System z paid for itself in than 100 physical machines. The a second. As a large SAP user, Baldor to handle expansion, without having a matter of months and has helped company has consolidated its 6,000 also uses SUSE Linux Enterprise to add more headcount. It can be reduce overall IT spend from 1.8 per sq. ft. (557.5 sq. m) corporate data Server with Priority Support for SAP responsive to its business with the cent of sales to 1 per cent. centre to 900 sq. ft. (83.7 sq. m). so it can funnel all support requests ability to add a new virtual server in Baldor’s goal is to deliver With a centralised data centre through Novell. about 20 minutes. business value at a reduced cost for its global operations, the company SUSE Linux Enterprise Server (something which is important to cannot afford a minute of downtime. Priority Support for SAP gives the RESULTS shareholders). Without Novell, the Running SUSE Linux Enterprise company a single point of contact SUSE Linux Enterprise Server for company believes it would have to Server for System z has reduced the for its support issues. The company System z gives Baldor high availability hire a lot more people to manage complexity of Baldor’s environment believes it's clear that it made the for its mission critical SAP systems its growth. Instead, SUSE Linux and gives it zero downtime. To date, right decision to move to a mainframe and has eliminated downtime costs Enterprise Server helps it to do more the company has yet to experience environment and it finds that SAP of hundreds of thousands of dollars. with less. Solutions and New Technologies

HIGH PATCHING DENSITY The cabinets are half normal Brand-Rex’s new 10GPlus System of is not affected by ‘alien’ crosstalk – OFFERED BY BRAND-REX depth, so two can be installed back cabling and connectivity, the 10GPlus noise picked up from adjacent cables. CABINETS to back, doubling patching density, Zone cable is backwards compatible The 10GPlus Zone cable utilises Patch cabinets from Brand- or alternatively saving on floor with all Cat6 (Class E) and Cat5e (Class screening technology to eliminate Rex (www.brand-rex.com) intended space. The cabinets’ distribution and D) products. alien crosstalk problems and provide equipment racks feature a modular protection against electromagnetic for use in all data centre locations The cable is claimed to provide construction with side to side interference (EMI). combine high density with a modular high bandwidth performance for use architecture. Marking Brand-Rex’s connections. Configuration is flexible in horizontal wiring in structured As well as supporting 10GBASE- entry into the cabinet market, units in in terms of height, depth and security, cabling installations, in data centres T, the cable provides a foundation the range can be configured as open and easy access is available from all for building high performance LANs and storage area networks (SANs), frames, to manage the cabling at the sides for installation and operation. for transmission of Class A, B, C, D and in shorter length backbones. distributors, or as closed cabinets Other features include vented and and E protocols, as currently defined The cable has been specifically to secure servers and storage glass door options, with both front in ISO 11801 and EN 50173. Other designed for use in the most equipment. and rear doors being lockable. applications supported include voice, challenging data centre environments. Using Brand-Rex’s high density and broadband video. It is smaller and 30 per cent lighter cross connect racks, the cabinets offer … AND BRAND-REX than conventional cables, and a capacity of up to 1,728 patch ports CABLE READY FOR HIGH CAPACITY SOLID 10GBASE-T in a 900mm x 1000mm footprint. enables a 100 per cent increase in the STATE DISK SYSTEMS An Augmented Category 6 (AC6) number of cables per cable tray. The Combining the Brand-Rex tool free Texas Memory Systems (www. cable from Brand-Rex (www.brand- cable is claimed to be more flexible jack and the V12 angled panel texmemsys.com) has been granted rex.com) has been designed to future eliminates any need for horizontal and easier to install, and suitable for a patent for technology that enables proof networks for the emerging, cable managers. This means space channel lengths up to 70m. instant access to data from a RAM- higher speed protocols of tomorrow, can be created to logically manage For cable intended to support based Solid State Disk (SSD) after such as 10GBASE-T. Forming part of high volumes of patch cords. 10GBASE-T applications, it is vital it a unit is powered-on. Without Data Center News | Issue 31 | August 2008 20 21 Solutions and New Technologies

this Instant-On Input-Output (IO²) System x is a portfolio of robust tasks such as cloning, moving, throughout their lifecycle. Over the technology a half-terabyte of data servers built on IBM X-Architecture starting or stopping virtual machines next year, HP plans to extend the could take up to two hours to be – Big Blue’s blueprint for bringing and hosts in a VMware Infrastructure service to customers worldwide available from SSD memory after a innovation to Intel processor-based environment. via HP Factory Express locations in power outage. servers. The VI Toolkit (for Windows) Singapore, Brazil and the UK. SSDs are used to accelerate is available as a free download at enterprise applications so they APC ANNOUNCES NEW http://vmware.com/go/powershell RITTAL LAUNCHES NEW can handle very high transaction WEB APPLICATIONS TO CRAC SYSTEM SIMPLIFY DATA CENTRE volumes and increasing numbers DESIGN NLYTE LAUNCHED IN Rittal (www.rittal-corp.com) has of concurrent users without adding INDIA launched a new Computer Room Air APC (www.apc.com) has servers, monolithic RAID or constant Global Data Centre Management Conditioning System (CRAC), targeting launched TradeOff Tools™, Web- database tuning. As such, the most (GDCM) www.gdcm.com, a key environments in the low and medium based applications with interfaces critical and time sensitive data is provider of data centre management density range. Surveys have shown designed for use in the early stages usually deployed on SSD and these solutions has entered a strategic that in most organisations the climate of data centre concept and design applications can grow rapidly. This partnership with APW President control requirements in data centres development. By enabling data lends the IO² technology to be Systems (www.apwpresident.com), a still remain in the low density range. considered for anyone choosing a centre professionals to experiment provider of data centre infrastructure, These demands are best met by raised solid state solution. with various scenarios regarding to distribute its nlyte solution across floor climate control using a CRAC virtualisation, efficiency, power India. APW President Systems will be system which can achieve an average sizing, capital costs, and other key QLOGIC 8Gb ADAPTERS solely responsible for engaging new cooling of around 5kW per rack. design issues, the new solution aims AID IBM SYSTEM X customers in the region, managing CLIENTS to simplify the entire design task. The new Rittal CRAC system for low local implementation and providing and medium density environments Networking for storage and ongoing support. nlyte is aimed operates by drawing in warm air from high performance computing (HPC) AUTOMATING DAY-TO- at helping organisations achieve a DAY MANAGEMENT the server enclosures at the top off specialist QLogic (www.qlogic.com) complete view of their data centres, TASKS the unit and then cooling it either is shipping its 2500 Series 8Gb Fibre allowing them to manage power Managing a large VMware with water or refrigerant R407c in a Channel adapters for IBM (www. consumption, reduce greenhouse (www.vmware.com) infrastructure closed heat exchanger. The cooled air ibm.com) System x servers. These emissions and increase the lifetime of deployment can require taking similar is filtered and blown under positive 2500 Series host bus adapters (HBAs) assets, among other benefits. actions across dozens or hundreds of pressure to the false floor from where are touted as key contributors to a hosts or virtual machines. Typically, it rises into the cold aisle. The low to ‘greener’ data centre and differ from HP LAUNCHES RFID administrators perform the tasks medium CRAC incorporates intelligent all other 8Gb HBAs with Dynamic SERVICE FOR TRACKING individually or use less familiar DATA CENTRE ASSETS design by positioning the fan in the Power Management and Cool HBA scripting languages to help automate raised floor itself. The cooled air can technologies (two innovations HP (www.hp.com) has some of the standard tasks. then be distributed unimpeded in developed under the QLogic Star introduced a service that enables the raised floor. As a result, there is Now, there’s general availability customers to reduce property loss, Power Green Initiative). more space available in the enclosure of the VMware Infrastructure (VI) increase security and improve audit It is claimed Dynamic Power itself for a larger heat exchanger. In Toolkit (for Windows), an addition controls in the data centre with Management gives the 2500 the to its scripting toolkit portfolio that radio frequency identification (RFID) addition, unnecessary diversions of ability to sense the type of PCI Express enhances automation of virtual data technology. The HP Factory Express the airflow can be avoided and flow bus that is present and consume only centres. Offered free of charge, the RFID Service tracks critical data resistance minimised. This method the amount of power necessary to run toolkit is an easy-to-use scripting centre assets, such as HP Factory- can achieve an increase in efficiency at full speed. Cool HBA technology interface for administrators who need built servers, storage devices and of typically 10- 30 per cent with a allows QLogic products like the to manage multiple VMware ESX rack enclosures, so customers can reduced space requirement. The 2500 Series HBAs to operate up to hypervisors or VMware VirtualCenter continuously monitor the equipment system is available in output ratings 55 degrees centigrade without any instances. Based on the Microsoft as soon as it is received at their 17 to 125kW effective cooling air flow, unlike competitive products PowerShell scripting language, it facilities. The service automates and capacity and can be integrated into which require fans in order to run provides a familiar interface that lets tracks device movement, providing an existing IT infrastructure in terms cool. administrators automate repetitive an accurate inventory of all assets of both hardware and software. 20 Data Center News | Issue 31 | August 2008 21 Events listi ng and informati on bank

EVENTS

3rd Power and Cooling for Data Centres 2008 – World Forum Millennium Hotel and Conventi on Centre, Gloucester Road, London 2 – 3 October 2008

www.datacentres.com /pac

2nd Data Centres Asia 2008 Pan Pacifi c Hotel, Singapore 12-13 November 2008

www.datacentres.com/dca

Forthcoming Event For further details: [email protected]

Data Centre Bootcamp - Winter 2008 DATA CENTRE London BOOTCAMP 1-5 December 2008 Winter 2008 For further details: [email protected]

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