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Sabc News Audiences on the Growth Path

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Sabc News Audiences on the Growth Path 01/ SABC CoNNECTA RADIO CONNECTING YOU Inside this issue page 1 SABC3 New show dissects 25 Years of Democracy page 3 SABC2 to debut brand new Xitsonga drama in April page 2 page 4 SABC TV Open for Business SABC NEWS AUDIENCES page 11 Mind Bites ON THE GROWTH PATH page 12 SABC Commercial Enterprises: Business Unusual 01/ SABC CoNNECTA TELEVISION SABC3 NEW SHOW DISSECTS 25 YEARS OF DEMOCRACY To mark the 25 years of democracy, SABC is proud to have launched a brand new show “Democracy Gauge,” as a run up to the 2019 provincial and national elections. The current affairs programme debuted on 4 March 2019 and broadcasts on SABC 3 and SABC News Channel 404 on DStv weekdays at 17h30. Democracy Gauge is a reflective programme – free of political Commenting on the programme, Group Executive of frills - that puts audiences at the heart of the show, canvasing SABC News and Current Affairs, Ms Phathiswa Magopeni, their views on the last 25 years of SA democracy – The good, described the project as an open platform for South Africans, the bad, and the ugly. The show is a multi-platform current who are the focal point of the rich and diverse experiences of affairs production that engages audiences through a mix of the 25-year milestone. media, including digital and social media. “This project is meant to bring back the custom of oral The show is two folds, and features radio and television tradition which is steeped in African culture, but has largely inserts of up to three minutes in length, which are short been neglected. The independent and impartial approach personal narrations of citizens. Profiles of the interviewees applied to this storytelling device puts the audiences at the as well as the video and audio clips are available on an online front and center of the story of South Africa’s democracy, map on sabcnews.com. This is the first election feature to be allowing them to tell their stories, share their experiences rolled out on the SABC News digital platforms, to become in their own voices, languages and locations, in a way that part of a comprehensive election 2019 online offering, in the reflects the plurality and inclusivity that are central to SABC run-up to the elections. News’ mandate.” said Ms Magopeni. In addition to the three-minute inserts, audiences can also For advertising opportunities contact your SABC look forward to a 30-minute current affairs programme of Account Executive. the same title, which will be presented by seasoned news anchor, Bongani Bingwa. 02/ SABC CoNNECTA TELEVISION SABC NEWS AUDIENCES ON THE GROWTH PATH SABC News has steadily grown in viewership across multiple platforms #SAfmSunrise with Stephen with gains evident month on month over time. The SABC News Grootes from 06:00-09:00 weekdays Channel had undergone a renewal in its proposition, with the recent continues to be the show audiences successful repositioning (of the Brand), along with refreshed imaging. look forward to for hard-hitting This, amongst other factors, prompted a stronger appreciation and engagements and informative news of confidence by South African viewers in the SABC’s News & Current the day. Followed by Bongi Gwala, on affairs broadcasts. Such affirmed appraisals and opinions in the The Talking Point from 09:00 – 12:00 SABC’s News and Current Affairs offerings has reaffirmed its place as with in-depth discussions of the day’s the trusted news content provider in South Africa and beyond. topical issues. Criselda Dudumashe’s well-rounded approach to daytime The bold repositioning of the SABC News brand, as radio between 13:00 - 15:00 weekdays is always a treat an Independent and Impartial news provider, has seen that the audience can’t afford to miss with the life-filled the SABC News Channel (404 on DSTV bouquet) grow conversations. considerably. The SABC News channel commands 43% Ernest Pillay’s upbeat drive time show, The Home Run from share (compared to all other news channels on the DSTV 15:00 – 18:00, rounds up the day by keeping the audience platform). This translates to an average viewership of 48,000 abreast of the latest stories and newsmakers of the day. viewers (source TAMS). This is an increase of 4% in share compared to a month ago, an increase of 13% compared to The Group Executive of News and Current Affairs, Ms. a year ago and an increase of 19% compared to 2yrs ago. Phathiswa Magopeni celebrated the audience growth. “We are pleased with the audience growth, as we get a sense In the Top 30 most viewed programmes on free-to-air of assurance that we are on the right track, and continue channels (FTA) SABC isiXhosa and isiZulu News are ranked to strengthen the public news service as the only extensive, in the Top 10, occupying the 8th and 9th spots respectively. all-inclusive, diverse and multilingual news organisation in Most notably, these are the only news programmes that South Africa, that remains Independent and Impartial.” appear in the Top 30 most viewed on FTA channels. Further, on the Pay tv platform, SABC isiXhosa and isiZulu News are For advertising opportunities contact your SABC ranked 7th and 11th. Account Executive. On its digital platforms, SABC News continues to grow steadily with its YouTube channel (SABC Digital News) nearly doubling its monthly average views from just over 5 million per month in 2017 to almost 10 million views on average per month in 2018. SABC’s talk radio station and news leader; SAfm remains the station with the largest footprint in South Africa. The recent lineup change saw SAfm bring on board and rotate the airwaves’ big guns, this in its continued effort to remain the News and Information Leader: 03/ SABC CoNNECTA TELEVISION SABC2 TO DEBUT BRAND NEW First ever Tsonga drama due to make its debut on XITSONGA SABC2. The groundbreaking show, Giyani: Land of Blood, will premiere on Monday, 1 April 2019 DRAMA at 21h30 and will flight Mondays - Wednesdays. The telenovela, which is set in the heart of South Africa’s IN APRIL own Eden, Giyani in Limpopo Province, brings to life the conflict of two families locked in a bitter, decades-long squabble over a contested piece of fertile land and the banana plantation built on it. Amongst the leads are acclaimed performers – Linah Ebony Ngcobo, Obed Baloyi, Charles Baloyi, Candy “Tsa Mandebele” Mokwena, Ndivhuho Mutsila and Yvonne Chaka Chaka. For enquiries contact your SABC Account Executive. 04/ SABC CoNNECTA TELEVISION SABC TV OPEN FOR BUSINESS if we are to achieve long term success, partnership is the key word,” he adds. A massive reach SABC’s five channels (SABC 1, SABC 2, SABC 3, SABC News, and SABC Encore) cover a massive portion of the South African television market. SABC 1 and SABC 2 are the two most consumed A brand new offering media platforms in the country, with SABC 3 coming in fourth. April 2019 will see the launch of SABC TV Automated In terms of specific SABC programming, the numbers are Packages for media planners that will offer advertisers simply staggering. SABC 1’s Uzalo, for example, is the most across budget levels access to the audiences it aggregates. watched programme in the country, averaging 9.6 million “We provide some fresh thinking for the market, and it is viewers a night. The show broke South Africa’s viewership already available on Telmar and Arianna, making it easily record on 25 September 2018, reaching 10.2 million viewers, accessible to all clients looking to access our audiences. beating the previous record holder, Bafana Bafana’s opening All the packages have been constructed via our business game against Mexico, also on SABC 1, at the 2010 World intelligence unit, so it’s not just throwing spots around. It’s Cup (10.1 million). about adding true value to existing and new clients,” says Warren Bedil, General Manager SABC Television. Generations follows in second place with 9.2 million viewers on average per episode and Skeem Saam in third with just “We want to take hands with our clients on this journey. We over seven million viewers per night. SABC 2’s Muvhango are deeply ambitious to return to the heights of the past, and comes in fourth with a six million audience per night. 05/ SABC CoNNECTA TELEVISION “We’ve got 27 of the top 30 programmes major programming. The very recent OTT partnership with in the country based on viewership VIU will further future-proof SABC’s multi-channel market numbers, which despite all our power and accessibility. well documented challenges, is a remarkable feat,” says Bedil. Another message that the SABC television sales division wants to convey to the market concerns sports programming. Another popular programming block There are so many opportunities for advertisers to play in is the Afrikaans slots on SABC 2, this area either via sponsorships or through the booking of with some outstanding programming loose spots which are available. The double coup of signing on offer including 7de Laan, which up the English Premier League, and being the exclusive has seen a massive growth in audience over the broadcaster of the Mzansi Super League, both on SABC 3, past 18 months, while the likes of Voetspore provide tremendous opportunities for clients to capitalise on and Koskaskenades will further entrench the the rapidly growing audiences on the channel. audience on the channel. In terms of innovation on normal programming, the division “On another positive note, we are proud is taking an assertive approach to market by creating to be bringing the first Tsonga drama to opportunities for advertisers outside of traditional spots.
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