Preserve America Grants
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Preserve America Grants: Assessment of Effectiveness Preserving America’s Heritage Advisory Council on Historic Preservation June 2009 PRESERVE AMERICA GRANTS: ASSESSMENT OF EFFECTIVENESS Table of Contents Executive Summary………………………………………………….………….….2 Purpose of Report to Congress……………………………………………………..5 Preserve America Overview……………………………………………………..…6 Preserve America Grants Program Summary………………………………………8 Heritage Tourism Benefits and Needs…………………………………...………..10 Program Effectiveness and Performance Measures……………………..………..14 Selected Preserve America Grant Project Examples...………………..…………. 20 Summary and Conclusions………………………………………….…………… 23 Appendices A. Legal Authorities A.1 Preserve America Program (P.L. 111-11, Sec. 7302) A.2 Executive Order 13287, “Preserve America” B. Preserve America Program (2003-2009) C. U.S. Cultural and Heritage Tourism Summit Position Paper (2005) D. Preserve America Grants Program Guidelines, Instructions, and Application (2009) E. Preserve America Grants Awarded (2006-2008) F. Preserve America Grant Distribution and Analyses 2 PRESERVE AMERICA GRANTS: ASSESSMENT OF EFFECTIVENESS Purpose of Report to Congress We received the [Preserve America] grant in 2006 with a distinct eye on improving heritage tourism in Monterey. The funding received by the City of Monterey has had a stimulating effect on the As a present grant recipient, we are in the middle of accomplishing something tremendously impromotionportant in ofour Monterey’s community. multiple The 1870 levels home of heritage.of L.Q.C. TheLamar, publicity Mississippi’s associated most with important the Preserve America designation and receipt of the grant, has proven a catalyst for new programs and statesmen, was saved from demolition by neglect with the aid of a Save America’s Treasures projects throughout all of Monterey County…. gr ant. We are now transforming this National Historic Landmark into a historic house mFundsuseum thatwith we exhibits have receivedthat will areinterpret helping the us life deve of Lamarlop programs within thefor contextheritage of tourism the Civil that War will be eruseda he influenced.over the next The several house years. will become We could another not have historic developed place for these travelers programs to visit without in the OPreservexford after America seeing grant.William We Faulkner’s continue tohome. refine W ourithout signage the stimulus program, of the which Preserve included America a local grant,designer we could who wasnot havepaid frombegun the the grant proper funds. interpretation The prototype of this signs historic designed asset. as part of the grant have proven to be popular and will, at some time, replace 49 more signs throughout the city. That --isCity economic of Oxford, redevelopment Mississippi based on heritage tourism. We are now increasing our use of electronic way-finding and cell phone tours that we could not accomplish without the grant funding. That expansion of way-finding will lead to a contract with a cell phone tour company, and possibly a position for a Web page administrator within the next year. Since 2006, the President’s budget has requested and Congress has appropriated funds for Preserve AmericaFor the Grants City of Monterey,$5 million-7.3 the milliongrant receiv annualledy in to 2006 states, was tribes, an ea andrly localstimulus governments. package. TheFrom that competitiveone grant grants, we have ranging hired fromdesigners $20,000 and to develope $250,000d scenarioswith a require basedd 1:1 on match,heritage support tourism planning, that will development,lead to expanded implementation, programs…. or enhancement of innovative activities and programs in heritage tourism. Focusing on preservation and use of historic resources, eligible activities include research and The success of the grant has made it clear that this type of funding, so difficult to justify in a documentation, planning, interpretation/education, promotion, and training. Successful projects involve city budget, is vital to the promotion of heritage tourism. public-private partnerships and serve as models to communities nationwide for heritage tourism, historic --City of Monterey, California Executive Summary Since 2006, Preserve America Grants to states, tribes, and local governments have been funded at $5 - $7.3 million annually. The competitive grants, ranging from $20,000 to $250,000 with a required one-to-one match, support planning, development, implementation, or enhancement of innovative activities and programs in heritage tourism. (Heritage tourism is the business and practice of attracting and accommodating visitors to a place or area based on the unique or special aspects of that locale’s history, landscape, and culture.) Eligible grant activities include research and documentation, planning, interpretation/education, promotion, and training. Successful projects involve public-private partnerships and serve as models to communities nationwide for heritage tourism, historic preservation, education, and economic development. Congress recently recognized the value of the grants program in the Omnibus Public Land Management Act of 2009 (P.L. 111-11), which permanently authorizes the grants at $25 million annually. In the FY 2009 omnibus appropriations, however, the House and Senate Committees on Appropriations did not include funding for this program. The committees stated that “future funding for the Preserve America program should be deferred pending a full evaluation of the effectiveness of the program in meeting national heritage tourism needs.” In response, the Advisory Council on Historic Preservation (ACHP) has prepared this preliminary assessment of the Preserve America Grants program, in 3 cooperation with the National Park Service (NPS), U.S. Department of the Interior, and with the assistance of the Heritage Tourism Program, National Trust for Historic Preservation (NTHP). This examination concludes that Preserve America Grants: • Address a broad range of heritage tourism and related heritage development, heritage education, and historic preservation needs that are unmet by other federal assistance programs. • Are helping to support economic development and employment, and stimulating other local economic activity. • Provide scarce and valuable seed money to leverage other investment and in-kind support for heritage tourism. • Encourage youth education initiatives that will help build future appreciation for history and culture among young people. • Offer opportunities to highlight all aspects of America’s diverse history and cultural heritage. • Assist with heritage tourism projects in rural and urban environments, in small towns, counties, and large cities, throughout the country. • Provide necessary support for heritage tourism activities in both established centers for cultural heritage tourism and in potentially new regional heritage tourism destinations. • Engage and encourage coalitions of elected officials, local governmental entities, business, components of the tourism and preservation communities, and non-governmental organizations in broad partnerships to achieve community and regional heritage tourism goals. • Stimulate the creation and development of model, innovative programs and projects of all types and at all scales—regional, state, and local. • Expand upon and complement other public-private program investments, such as Save America’s Treasures. • Appropriately respond to the past findings, industry interests, and identified practical steps related to heritage tourism development. • Provide heritage tourism synergy with nearby national parks and National Heritage Areas. • Support identified state, tribal, and local priorities and needs through grassroots efforts. The evaluation indicates that the program is being effective, despite its short history and relatively small federal investment. The most striking conclusion to be drawn is the degree of impact these grants have in relation to their size. In addition to leveraging the required one-to-one match, the Preserve America Grants have shown time and again that they generate local enthusiasm for the contemporary use of community heritage, in both the citizens and their governments. Preserve America Grants have a unique niche in the national historic preservation program. Concerns voiced early about redundancy have proven false, as the actual use of the grants has become evident. These grants provide invaluable seed money to develop sustainable preservation strategies, money that is unavailable from any other federal source. 4 As with other elements of the national historic preservation program, it will be desirable over the long run to develop more detailed performance measures. The ACHP will work with NPS to develop and implement more specific measures of performance for the Preserve America Grants in the near future. Additional guidance should also be offered to grant applicants and grant recipients regarding standards and best practices in heritage tourism, including examples of successful Preserve America Grant projects that have been completed. A summary of funded grant projects listed by state is available at http://www.nps.gov/history/hps/hpg/PreserveAmerica/download/FullGrantList_FY06-FY08.doc. It is also attached as Appendix E. The ACHP will work with the Congress, the Department of the Interior, the White House, and others to continue and strengthen the Preserve America program and ensure that it is effective. 5 One of the most significant aspects of Preserve America for us is that