A Study of Blue Dye Product Development in Sanxia , 邱 瀚生 1) 施 昌杞 2) 羅 彩雲 3) Ciou Han-Sheng Shih Chang-Chi Lo T sai-Yun 1) Graduate School of Tatung 2) Graduate School of National 3) Tatung University, Taiwan University, Taiwan Taiwan University of Science and Technology, Taiwan 要旨: 藍染は台湾三峡における最も重要な産業であった。しかし、 商品へと活かすことができたと考えられる。 時代の流れとともに産業構造は変化し、人々は化学繊維と合成 以下に、本研究で得られた知見を述べる。１）藍染は色落ち 染料を用いた布による商品が隆盛することによって、三峡地域 しやすい。商品の設計時に特に考慮しなければならない。２） における藍染産業は縮小を余儀なくされている。その一方で、 藍染には、「静か」で「優雅」というイメージがある。開発商 2001年、三角湧文化協進会が発足し、同協進会は三峡藍染産業 品のイメージとの適合に注意すべきである。３）異なる素材を の振興を行なってきた。本研究においては、三角湧文化協進会 用いるときは、藍染の特徴をより良く表現すべきである。４） 都との協働によって、藍染商品の開発を行った。特に、フィー 地域の特色を生かした商品は、観光産業の推進に対しても有益 ルドサーベイを通して、三峡地域の特色を発見し、それを藍染 である。 Keywords: Taiwan Sanxia, Blue Dye, Culturalnd a Creative Product Develo pm ent

1. Introduction “Cultural and Creative Industry＂ has become an important role in the local government promotion of community economic development, to develop the local process, marketing the local area and drive local economic development through the developing characteristics of community industries such as community culture, total local community Figure 1: Zen-Style Furniture Figure 2: Tea Caddy Design Figure 3: Purse building…etc [1]. Hence, it is the objective driving local cultural industries to progress through the words, “ Dyeing Shop,＂ making it s characteristic industry of the commercialization of process or creations. Sanxia Old Street era. The study intends to understand the past and recent application 2.2 Fieldwork on Sanxia Old Street of blue dye in life and thereby analyze the value of existence and During the execution period of the study, the researcher future development for blue dye, in addition to designing innovative experienced the dyeing production with blue dye on Sanxia Old blue dye products. The various techniques of blue dye can be used Street and learned the different dyeing techniques, in addition to on other materials or products to present the distinctive appearance. learning how to control the shades of blue dyeing. The hand-on The approaches are intended to draw attention from different users production helped the researcher to understand the properties of blue and to promote the traditional blue dye process, illustrating the dye and to think over the creative elements and inspiration to be used. charm of blue die. The visit to the old street preserved the recording of the tangible 2. Sanxia Blue Dye characteristics and intangible cultural images of the old street. 2.1 History and Development of Sanxia Blue Dye 3. ProductDevelopment Process The dyeing industry in Sanxia district was supplied to the 3.1 Concept Generation demand from local residents from the early reclamation society, The existing blue dye products and the actual fieldwork survey whereas the Manyflower Glorybower (Acanthaceae) used for have been conducted with divergence design of cultural and creation producing dye were grown in the Sanjiaoyong mountain plus the products in order to develop multiple design products through the clean water from the Sanxia River was used for cleaning the cloth integration of Sanxia culture and blue dye. The image analysis shows and the riverside used for drying the dyed fabric. The local dyeing that people are perceived with calm, graceful, organized, and cold industry was booming during the Qing Dynasty, Meiji Japan and images from blue dye, providing three applicable directions in blue Daisho Period. Such exceptional conditions have led to the dye design, namely the Zen-style furniture, tea culture, and other development of excellent environment for the dyeing industry, products. Through the discussion and communication with the local turning dyeing industry into the characteristic industry on residents, the residents were able to participate in the design process. Sanjiaoyong Street (Sanxia Old Street) [2]. The scale of the The concept development of all aspects is described below: industry was known to be the only dyeing street in northern Taiwan 1) Zen-style furniture: Blue dye gives a perception of calmness and and hence many wall facadeson Minquan Street were left with the grace by developing the comprehension of Zen study. The blue dye

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is integratedFigure 4: The to giveproduction more process features to Zen-style furnitureFigure 5 while: Tasting Sanxia5. Conclusion Tea Set Table 1: Cultural Application Integration providing the different sentiments to users. The draft of development The above study emphasizes on the design development of blue dye is shown in Figure 1. on cultural and creative products. The design process and the 2) Tea culture: During the fieldwork survey, the researchers questionnaire survey are analyzed. The results worth of attention and discovered the tea was one of the largest industries in Sanxia back recommendation for using blue due in the design development of then. For example, the popular Biluochun was a new product cultural and creative products are described below: developed from the integration of blue dye and local tea culture 1) To consider blue dye's fixation: Due to the blue dye material, take (Figure 2). into consideration of whether if the material can be easily dyed to 3) Other products: Using the cultural and customer of local Sanxia, assure the firmness of blue dye after dyeing and to avoid discoloring the local culture, history and building are integrated, in order to drive after long-term use. the cultural creativity and development of the place. Figure 3 shows 2) Fitness between blue dye images and goods: Due to the color of the purse made in the shape of Sanxia croissants. blue dye that offers clam and dignified perception, the fitness of blue 3.2 Sanxia Tea Set Mockup Production dye material in cultural and creative products require the Among the several drafts, the Yongquan tea sets with the most consideration of whether if the products can convey the image and suitable Sanxia characteristics are used for refined design, followed perception after applying with blue dye material. by the phase of mockup production. The clay was sculpted by the 3) Fitness of the combination between blue dye and other materials: researcher and the master then produced the plaster mold, followed The integration with material of heterozygosity often needs the by undergoing the grouting and kiln process to finally collaborate consideration of whether if the blue dye material can fully display its with the materials of heterozygosity, blue dye and bamboo, to characteristics and quality and could not be highlighted with the produce the Yongquan tea sets. The production process is shown characteristics of the blue dye material itself. from Figure 4. 4) The use of the local characteristics in the blue dye product design: 4. Tasting Sanxia – Product Description The blue-dye related cultural and creative products should take into The local tea culture of Sanxia integrates the calmer account how to transform into another form of design through the characteristics of blue dye to design a specific tea set with Sanxia attraction and impact brought by blue dye, so that the products can cultural characteristics that uses materials of heterozygosity, blue dye contain the local cultural spirit and representation. and bamboo, to present the blue dyeing fabric on the entire tea set 5. Acknowledge: The study is sponsored by National Science design (Figure 5), in order to symbolize the multi-culture of local Council with funding for the college/university students participation Sanxia. The characteristics are organized in Table 1 with descriptions in themed research project of “A Study of Development Design below: Using Sanxia Blue Dye in Cultural and Creative Product.” 1) Using the former name of Sanxia, the Sanjiaoyong as the Reference development of shaping image. Sanjiaoyong: The former name of [1] National Yunlin Institute of Science and Technology, Creative Sanxia Township in New City, originated from the Design Internaitonal Conference Paper, P416-427. Zeng, Zi-Ning, triangular plains converged of , Sanxia River and Zhong, Song-Jing. 2009. “A Preliminary Study of Local Industry Heng River [ 3]. Marketing Strategies – A Case Study of Qipan Community in 2) The joint between the teapot and handle is fixed with bolt to Gukeng Township, Yunlin County.” integrate the concept of the “mountain wall” of local Sanxia [2] Sanxia Minquan Old Street Development Association. 2010. red-brick housing. BlueDye Sanxia. Sanxia Old Street official website. 3) The tea tray is combined with the dyeing stone used for traditional [3] Jiang, Jia-Jing, Encyclopedia of Taiwan, 2009. Sanjiaoyong dye grinding. 4) The set base combines the tea insulator in traditional tea brewing culture with both thermal and heat-proof function.

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