The Kansas Publisher Official monthly publication of the Kansas Press Association Oct. 10, 2012

Inside Today Mini-Convention to cover range of topics he deadline is approach- said Doug Anstaett, executive and $40 for additional regis- Page 3 ing for registration for the director of the Kansas Press trants from the same newspaper. John Foust “tees off” with some TWestern Kansas Mini- Association. “You’re going to A PDF of the registration is sales tips. Convention Thursday, Oct. 18 have the opportunity to pick up attached. Here is the schedule: in Hays. tips that will help you cut your 8:45 a.m. — Registration Page 4 Russell Viers, often referred production time and costs.” with continental breakfast. Speaking of golf, KPA presi- to as the nation’s top presenter The meeting will be at the 9 a.m. – noon — “Increase dent Ben Marshall asks for on Adobe products such as Holiday Inn Express in Hays. Your Bottom Line with Better feedback on KPA golf qualifier. InDesign and PhotoShop, will Rooms are $89 night and can Production Habits,” with Rus- headline the day-long seminar. be reserved by calling 785-625- sell Viers. Page 4 “Russell Viers is absolutely 8000. Be sure to ask for the Noon to 1 p.m. — “The KPA Sara Marstall seeks feedback on the guru of Adobe programs KPA rate. Technology Hotline Top 10,” quarter page network concept. that newspapers utilize for their Registration is $75 for the design and photo production,” first attendee from a newspaper See MINI on Page 3 Page 5 November’s Montgomery Sym- posium to focus on “Journalists and the Courts.” Page 6 The Marysville Advocate and Abilene Reflector-Chronicle have new owners. Page 8 Doug Anstaett challenges the charge of media bias among mainstream papers, stations.

KPA Calendar Oct. 7-13 It’s National Newspaper Week. Oct. 18 Western Kansas Mini-Conven- After 37 years at the helm, Howard and Sharon daughter Sarah, right. For a story on the sale of tion, Hays. Kessinger have sold the Marysville Advocate to the Advocate, see page 7. Nov. 9 Montgomery Symposium, Newspapers still have a bright future Kansas Supreme Court, Topeka. By CAROLINE H. LITTLE In fact, the mere mention sayers fail to see is that news- President and CEO, NAA of the future of newspapers papers are well on their way Dec. 15 here’s an excessive suggests there might not be to ensuring a bright future lies National Bill of Rights Day. amount of gloom and one. ahead. Tdoom being spread There is no question the It has been painful to bring May 3-4, 2013 around these days when the newspaper business has been costs in line with revenue and Kansas Press Association 150th talk turns to the future of disrupted. annual convention, Topeka. newspapers. And yet, what the doom- See LITTLE on Page 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 2011-12 KPA Board Ben Marshall President Sterling Bulletin [email protected]

Dena Sattler First Vice President Garden City Telegram [email protected]

Dan Thalmann Second Vice President websites. Among adults 18-plus, our web Washington County News Little audience exceeds those of Yahoo/ABC, [email protected] MSNBC (now NBCNews.com), The Continued from Page 2 Huffington Post, CNN and CBS. Susan Lynn Newspapers reach more than 100 Treasurer recast the product to reflect the realities million adults — nearly 6 in 10 of the Iola Register of the new media world. U.S. adult Internet population — during a [email protected] But one thing that has not changed typical month. is our historic mission of informing and Consumers age 25 and above still are Patrick Lowry enlightening, agitating the core audience for our print product, Past President and entertaining, pro- but newspapers also reach nearly 60 per- Hays Daily News tecting and defending cent of the critical 18 to 34 demographic [email protected] the public’s right to in print and online during an average know. week. A.J. Bozarth Without ques- In an era where anyone can say any- Central District Director tion, the newspaper thing and call it news, it is newspaper Norwich News, South Haven New Era of tomorrow will not content that consistently gets it right and [email protected] be the newspaper of keeps it in context. yesterday or even the And a critical part of the industry evo- Susan Cantrell newspaper of today. lution is the recognition that if you want Northeast District Director Lawrence Journal-World Caroline Little Change and innova- to separate the serious from the sludge, it [email protected] tion are pointing us might cost you a little money. toward a very different future, one that Newspapers have proven they can Gregg Ireland cements our unique role in the communi- function in print, on websites, in digital Daily Director ties we serve. partnerships and as Topeka Capital-Journal Just a few years part of the social [email protected] ago, we were a print ... Newspapers can also media scene. business with digital do what no on else can But they also can Sarah Kessinger on the side. do. We are at the heart do what no one else Nondaily Director Today, we are can do. We are at the Marysville Advocate bringing together of our communities. We heart of our com- [email protected] print, web and mo- generate the information munities. We gener- bile, and opening the ate the information Brad Lowell possibilities for even and track the local de- and track the local Northwest District Director greater advancements velopments that are vital developments that are Concordia Blade-Empire that now may be only for an informed, engaged vital for an informed, [email protected] dreams in a young engaged citizenry. innovator’s mind. citizenry. We offer clarity We offer clarity and Randy Mitchell Our digital prod- and perspective, and we perspective, and we Southwest District Director ucts are growing fast, provide content that our provide content that Newton Kansan/Dodge City Daily Globe and our websites have our readers can trust. [email protected] taken the market lead readers can trust. Getting to the Rebecca Rice Indeed, newspa- point we are at now Legislative Director pers are the Internet, has not been easy. Lindsborg News-Record or at least a vital and sought-after part of Genuine change is never easy. But we are [email protected] it. far closer to our future than our past, and Aggregators such as Google News rely that future is bright. Andy Taylor on newspaper journalism as their primary Southeast District Director source for content. Caroline H. Little is president and Montgomery County Chronicle Search engines frequently refer people CEO of the Newspaper Association of [email protected] looking for content back to newspaper America. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 3 Let’s work out flaws in your advertising ‘swing’ olf magazine runs features which on how you’re doing. In this case, your ers, it’s an ego issue. Your client recognizes focus on problems and solutions in prospect is telling you that your presenta- that your publication reaches a lot of peo- Ggolf swings. It’s a good way for duf- tion is boring. It’s not that she doesn’t like ple, and he wants his friends and acquain- fers — as well as experienced golfers — to you and your paper. You’re simply talking tances to say, “Hey, I saw your picture in improve specific elements of their games. about the wrong thing (your company), the paper.” In fact, he may measure an ad’s In the spirit of improving our advertis- when you should be talking about her most success by how many people mention it. ing swing, let’s apply this concept to the important advertising The temptation is ad business. Here’s a look at two problem topic (her company). You’re simply talking to say “OK,” put his areas — one involving Step 1: A bored photograph front and a sales presentation, prospect won’t buy about the wrong thing center — and make an and one involving a anything. Before you (your company), when easy sale. But the right challenging creative reach for those wonder- thing to do is to create situation. ful charts and graphs, you should be talking an ad that works. Flaw: A prospective ask questions. Ask a about her most impor- Fix: Make it rel- advertiser is not listen- lot of questions. Ask tant topic (her company). evant. ing to your sales pitch. about her business. Ask This can be a This is a common about her advertising unique opportunity to problem in the sales challenges. Ask about her company’s com- humanize the advertising. Look for ways to profession. You’re petition. Ask about her short and long term link the person to a specific consumer ben- sitting across the desk John Foust marketing goals. Isolate specific problems efit. For example: “I’m here to make sure from a big advertis- that you can solve. your vehicle is serviced correctly”...or “I ing prospect, and she Step 2: Listen carefully. Show sincere personally inspect every widget we deliver.” is barely paying attention. Your carefully interest. Take notes. The challenge is to shift the focus from prepared charts and graphs generate no Step 3: Show her how your paper can “Look at me” to “Look what I can do for interest at all. And each point you mention help solve the problems she has identified. you.” is met with a polite nod or a distracted “uh By customizing your presentation – and huh.” The longer you talk, the more fidgety your explanation of those graphics – you John Foust has conducted training she becomes. Her glances at her computer will hold her attention and increase the programs for thousands of newspaper ad- monitor indicate that you’re quickly run- likelihood of making a sale. vertising professionals. Many are using his ning out of time. You feel like you’re sink- Flaw: Your client wants his picture to training videos to save time and get quick ing in quicksand. appear in the advertising. results from in-house training. E-mail for Fix: Stop talking and ask questions. In personal service industries like real information at [email protected]. One good thing about a sales presenta- estate, insurance and financial planning, a (c) Copyright 2012 by John Foust. All tion is that you usually get instant feedback photo of an advertiser is a good idea. In oth- rights reserved.

Russell Viers, one of the nation’s premier Adobe PhotoShop and InDesign experts.

and How to Use Them to Make Money for Mini Your Newspaper,” with John Baetz, Lincoln Sentinel. Continued from Page 1 2 p.m. to 3 p.m. — Roundtable Discus- sion: “Social Media and Your Newspaper,” with Ron Fields, Hays Daily News and KPA with John Baetz. technology consultant. 2 p.m. to 3 p.m. — “You Ask, I Seek and 1 p.m. to 3 p.m. — “Putting Out Your I Find,” with Ron Fields. Answers to your Newspaper Faster Using Photoshop and technology questions. InDesign,” with Russell Viers. Please submit questions to Ron by Fri- 1 p.m. to 2 p.m. — “The Craft of day, Oct. 12 at [email protected]. Storytelling,” with Tom Eblen, KPA news Viers also will present at next year’s consultant. Kansas Press Association annual convention 1 p.m. to 2 p.m. — “Special Projects in Topeka. 4 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Calling all golfers: We need more of you to play! ’d venture to say that nobody—NOBODY—among us treasures ing it on the KPA website might spark some newfound interest in the victories over Missouri more than I. Football, basketball, field LBJ among our members and their staffs. Ihockey, tiddleywinks, whatever. Brett Marshall, sports editor of the Garden City Telegram, tells So, with regret, I must report that our KPA golf team fell one me that KPA qualifiers in the 70s and 80s were often two-day events match short of bringing the Little Brown Jug back to Topeka from and drew as many as 25-30 competitors vying for the four slots on Excelsior Springs last weekend. the team. Our opponents were excellent hosts and the weather was marvel- ous for golf, but our matches mirrored those of USA’s Ryder Cup Share your thoughts with us team. We jumped into the lead on Friday when our No. 1 and 2 Can we ever return to those days? Probably not. But as golf players, Jay Lowell and Gregg Ireland, rallied chairman, I’m trying to grow the field and hoping feedback from you from two down to halve their 2-ball match while might help guide us in re-shaping the qualifying tournament. Brad Lowell and I, playing as No. 3 and 4, won Answers to the following questions : our match decisively. First day results: KPA 1 ½, •Should the qualifying tournament be scheduled earlier in the MPA ½. spring or summer rather than late July? On a day of the week other Friday morning’s competition was a differ- than Thursday? What about a Saturday? ent story; both KPA pairings lost in two-man •Would you be willing to relay qualifier information to those in scramble competition. Final results: MPA 2 ½, your organization who are golfers? KPA 1 ½. •Would you be willing to give them a day off to participate in a qualifying tournament? (We try to hold these in central Kansas.) Stronger representation needed Would you be willing to help them pay travel expenses to play in a I have served as KPA golf chairman for the one-day qualifier? (KPA picks up lunch) past five or six Little Brown Jug tournaments and Ben Marshall •Would you be willing to give them two days off in September or during my tenure we’ve played Missouri fairly October if they qualify for the Little Brown Jug? Would you be will- evenly. ing to pay for their travel and lodging? However, I believe we could have fielded stronger teams if we If you could email anonymous responses to me at bmarshall31@ had attracted a larger field to the qualifying tournaments, typically cox.net, or discuss them with me at the Mini-Convention in Hays, I held in mid-July. would appreciate it. MPA’s Executive Director Doug Crews told me last Thursday that One final note: Women are encouraged to participate in the LBJ Missouri’s qualifying tournament attracted approximately 20 golfers competition. Some of the strongest teams we’ve fielded over the past this year, and that none of his golfers had ever played for the LBJ. 15 years have been anchored by Vivien Sadowski of the Abilene Re- Before No. 3 qualifier Tom Broeckelman was forced to with- flector-Chronicle, or Nancy Isaac, formerly of the Chanute Tribune. draw because of a family illness and I played as the alternate, I had planned photo and video coverage of the LBJ festivities, both on the Ben Marshall is publisher of the Sterling Bulletin and 2012-13 course and at Excelsior Springs’ historic Elms Hotel. I thought post- president of the Kansas Press Association Board of Directors. KPA seeks your feedback on quarter-page network idea he Kansas Press Association is seeking pate. Participants will probably be required to said. “How can we design it to the best feedback on an idea for a new quarter- offer rates that are approximately 50 percent advantage of both our newspapers and our Tpage network to meet a growing need off the usual display advertising rate charged potential clients?” for larger ads at reduced rates. by KPA. Marstall will collect information over the Sara Marstall, advertising director for If one of the network participants sells an next several days. Email her at smarstall@ KPA, is spearheading ad, that newspaper will earn a commission kspress.com with your feedback. the effort after discover- on the overall sale. Details will be announced when a consen- ing almost universal “What we want right now is feedback sus is reached on the rate to charge, who will success among other from newspapers about whether this would participate and the maximum number of ads press associations that be something they could embrace,” Marstall accepted per week. have begun the program. “We’re always looking for more ways September KDAN, KCAN winners to get our clients to run he following newspapers sold either KDAN or KCAN ads in September. more and bigger ads,” Remember, if you sell one of these ads, which run in almost 150 Kansas newspa- she said. “Although we Tpers, you keep half the money. Sara Marstall prefer, as our news- Anderson County Review: two 2x4 KDANs — profit of $,1650 for placements. papers do, advertising Iola Register: one 2x2 — profit of $400. placements at full rate, Marion County Record: one 2x2 — profit of $400. the reality is that we have to be competitive. Hillsboro Free Press: one 2x2 — profit of $400. Right now, a number of our clients are look- Oberlin Herald: one 2x4 — profit of $825. ing for more bang for their buck. This is one Hays Daily News: one 2x2 — profit of $400. way to accomplish that.” Humboldt Union: one 2x2 — profit of $400, The quarter page network will be de- Gatehouse Media: 16 KCANs for profit of $2,400. signed around those who choose to partici- Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 5 Montgomery Symposium to focus on journalists, courts he annual Montgomery Family Anstaett, KPA executive director. “Space Symposium is set for Nov. 9 at the is limited at the Supreme Court building, TSupreme Court building in Topeka, so don’t put off signing up for this im- with the focus of the symposium “Journal- portant day-long session on covering the ists and the Courts.” courts in Kansas.” Mike Kautsch, professor of law at the The schedule and registration form University of Kansas and a consultant to is attached as a PDF to today’s Kansas the Kansas Press Association on media Publisher. law issues, has worked with KPA, Pam Please register by emailing Rachel Fine of the William Allen White School by a grant from the Montgomery news- Willis at [email protected] or Emily of Journalism and Ron Keefover of the paper family to the Kansas Newspaper Bradbury at [email protected]. Kansas court system to put together a dy- Foundation. Space is limited, so don’t delay. namic program that will help reporters and “We have invited the Kansas Associa- Cost of registration for the event will editors better understand legal terms, court tion of Broadcasters to participate in this be $50 for KPA members and $75 for non- practices and where stories can be found. year’s symposium and they’ve already members and will include a continental The annual symposium is underwritten registered seven for the event,” said Doug breakfast and lunch and a parking pass.

Move up in your career Communities with a local newspaper are smarter, stronger and closer. Their citizens are connected to one another, and invested in what happens around them.

The local paper is also one of the only places you can find timely news on what’s happening right where you live. That’s why 86 million Americans read local newspapers each week.

Keep reading your local newspaper…and keep your community going strong. kspress.com

Ad campaign free for your use Ads like the one above are available for your use on the KPA web ads to full page size, with the KPA logo and without. In addition, you site at http://kspress.com/267/keep-reading-campaign-and-aaa- can download a rack card to print at your own convenience. traffic-safety-campaign. They are available in sizes from small space There are five different ad themes free for your use. 6 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863

In The News KPA Office Staff Doug Anstaett Montgomery buys Reflector-Chronicle Executive Director new chapter has begun at the “We are excited about the many syner- [email protected] Abilene Reflector-Chronicle, as the gies this acquisition will enable us to Anewspaper will go from one family create for our staff, readers and business Amy Blaufelder owner to another. communities across all of our newspapers Accountant Montgomery Communications, Junc- and websites,” Montgomery said. “We [email protected] tion City, will take over the ownership are equally excited to incorporate the of the Reflector-Chronicle, from Cleve- key management team of the Reflector- Emily Bradbury land Newspapers Inc., a Birmingham, Chronicle into our senior leadership team Member Services Director, KPA Ala.-based newspaper company effective at Montgomery Communications. These Executive Director, immediately. opportunities will enable us to make en- Kids Voting Kansas The news was jointly announced by hancements over the next several months [email protected] John G. Montgomery of Montgomery and into the future for our newpapers, Communications and C. Lee Walls Jr. of websites and business systems.” Richard Gannon Cleveland Newspapers Inc. The Walls family has owned the news- “John and his family have published paper for more than 40 years. During that Governmental Affairs Director newspapers in and around the Junction span the newspaper has had only three [email protected] City area for more than 100 years. He has editor-publishers – Henry Jameson, Vivien a great appreciation for the rich history of Sadowski and Bergmeier. Lori Jackson the Abilene community and the reputation Jameson and Sadowski are in the Administrative Assistant/Advertising of the Reflector-Chronicle,” said editor- Kansas Newspaper Hall of Fame, as is [email protected] publisher Dave Bergmeier. Montgomery. Sara Marstall Kessingers sell newspaper to daughter Advertising Director arah Kessinger is new owner and pub- reporter at the Garden City Telegram and [email protected] lisher of the Marysville Advocate. helped the newspaper launch its bilingual SShe succeeds her parents, Howard and Spanish-English weekly newspaper, La Rachel Willis Sharon Kessinger, who have been co-pub- Semana. KPA Education Director lishers of the Advocate since 1975. Kessinger later became deputy metro Executive Director, Kessinger, 47, has been editor at the editor at The Monitor in McAllen, Texas, Kids Voting USA Advocate since 2008. and eventually returned to Kansas to join [email protected] “I’ve been lucky to have good teachers Harris News Service as a statehouse cor- throughout the Advocate staff and the coun- respondent in Topeka. KPA Consultants ty community,” she said. “I look forward to Kessinger and her husband, Peter Mu- Tom Eblen continuing work with them in this unique raski, have two children, Paul and Sophie. Community Newspaper Tune-ups corner of the world.” The Advocate is a 4,600-circulation [email protected] Kessinger is a graduate in journalism and weekly covering Marshall County in north- Spanish from Kansas State University and central Kansas. Ron Fields has a master’s degree from the University of As they phase into retirement, Kessing- Technology Consultant Kansas. ers’ parents continue to help part-time at the Hays Daily News She started in journalism as an education weekly with various editing duties. (785) 628-1081 or 800-657-6017 More Colorado contest judges needed [email protected] ansas Press Association still needs association tries to keep the process simple: Mike Kautsch more judges for the Colorado news “With electronic judging, you don’t have to Media Law, KU School of Law Kand advertising contests. travel, and you can set aside blocks of time [email protected] Each year, KPA and another state agree to get the job done. The more judges we to judge each other’s Better Newspaper have, the fewer entries each judge will have Mike Merriam Contest entries. to take on.” Media Law, Legal Hotline Emily Bradbury, member services direc- To volunteer, email ebradbury@kspress. tor for the Kansas Press Association, said the com. The judging will begin in a few weeks. (785) 233-3700 [email protected] Buhler joins staff of Times-Sentinel papers FRIEND OF KPA ichael Buhler has joined the staff ers College athletic department in Poplar Randy Brown of Times-Sentinel Newspapers Bluff. Executive Director Min Cheney as a staff reporter. He will be covering news and sports Kansas Sunshine Coalition He has worked at several newspapers for The Times-Sentinel, the Conway for Open Government, WSU in southeast Missouri and most recently Springs Star & Argonia Argosy, and the [email protected] was a website rider for the Three Riv- WestSide Story. Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 7 Job Openings/For Sale NEWSPAPERS FOR SALE The Beloit Call, a three-day-a-week publi- Tescott. Stories can be compiled from For Sale — The St. Marys Star, founded cation in north-central Kansas, is seeking statistics and coach interviews. Great op- in 1884, printed Wednesdays and only a combination NEWS EDITOR/SPORTS portunity for aggressive sports writer to newspaper in county with website, www. WRITER. Salary commensurate with ex- supplement current income. Send experi- thesmstar.com. Circulation 1,375+. Big perience. Health care insurance provided ence and clips to publisher John Baetz at community supporter and official paper along with a voluntary Simple IRA plan. [email protected]. for St. Marys, Emmett, Willard and Delia, Send resume, clips and salary history to r St. Mary’s Academy and Kaw Valley USD Brad Lowell at [email protected], Box REPORTER — The Wabaunsee County 321. Building not included, but computer 309, Concordia, Kansas 66901. Signal-Enterprise, Alma, Kansas seeks equipment supports electronic delivery to r part-time help to report County Commis- printer. Above average cash flow. Expan- The Topeka Capital-Journal is looking for sion meetings as well as other occasional sion potential obtainable or good add-on a MULTISKILLED JOURNALIST with meetings. Contact Ervan Stuewe for acquisition. E-mail owner at ranaetet- strong editing and pagination skills for details and appointment at 785-765-3327. [email protected]. its sports and news desks. The job will r r involve copy editing, headline writing, REPORTER — Part time, to cover Medi- A well-respected northwest Kansas design and posting to the Web. Applicants care, Social Security¸ and other news of weekly newspaper is for sale. The busi- should have solid news judgment, accu- interest to seniors and caregivers. Bach- ness has been in existence since 1992 and racy under deadline pressure, and be able elor’s degree in journalism and writing has a subscription list of 2,001. It is the to work nights and weekends. Knowledge experience preferred. Must have valid legal publication for the City of Atwood of AP style and InDesign are necessary. driver’s license. Submit resume and writ- and Rawlins County and is an integral part Sports/news desk or Web edition experi- ing sample to the North Central-Flint Hills of the community with a loyal customer ence is preferred. Send resume, clips and Area Agency On Aging. 401 Houston St., base. Atwood is a progressive community references to [email protected]. Manhattan KS 66502. EEO/AA with a golf course, good school system, r new hospital, new swimming pool and LOCAL GOVERNMENT REPORTER ADVERTISING new water system. The sale includes in- — Interested in what the city or county FREELANCE ADVERTISING SALES ventory: computers, software, networking, commissions are up to? Can you write — Kansas Pregame Football Magazine an office building constructed in 1997. stories that make the daily actions of is in need of a freelance salesperson to Call Mary Holle 785-322-5533 for more local government relevant to readers? help us achieve our potential in the state’s information. Can you go beyond superficial meeting major metro markets of Wichita, Topeka, r coverage and get to the heart of the story? and the Kansas City metro. If you have Two hundred-year-old weeklies in Sumner If your answers are yes, you may be the sales experience and an existing client County for sale. Owner is moving out person we’re looking for to be the next base within these areas this could be an of state. The Belle Plaine News (legal government reporter at The Garden City excellent source of supplementary sales publication for city, county 2012 year, Telegram. The Garden City Telegram is income. If interested, please contact school, several TWP’s) and The Oxford seeking an ambitious reporter to cover lo- publisher John Baetz at johnbaetz@gmail. Register (legal publication for city, school, cal government. Responsibilities primar- com. several TWP’s). Steady subs and advertis- ily would involve covering the Garden r ing. No cash flow problems. Comes with City and Finney County commissions, ADVERTISING SALES PROFES- computers, software, archives, other big but also would include some coverage of SIONAL — Seeking an energetic, highly and small equipment. Mac-based office. state and federal government, economic motivated sales professional interested in Small towns, farm communities. Serious development, as well as some general working with an established company in inquiries only. Phone owner at home, 620- assignment reporting. The ideal candidate Hays! Applicant must possess excellent 488-3695 after 5 p.m. will be self-motivated, have experience oral and written communication skills at a daily newspaper, knowledge of AP and sales experience. Must be able to NEWS style and a willingness to embrace online maintain, develop and expand active and COMMUNITY JOURNALISM AT ITS and multimedia endeavors. To apply, send inactive accounts by making regular sales FINEST — Award-winning, financially resume, cover letter and work samples to: contacts. The position is full-time 8 a.m. secure, locally owned community week- Brett Riggs, managing editor, Garden City - 5 p.m. Monday – Friday. Paid Holi- lies situated between recreational lakes Telegram, 310 N. Seventh St., Garden days & Attractive Benefits Package. Send in Flint Hills of east-central Kansas seek City, KS 67846. For more information or Resume with cover letter to: The Hays energetic reporter, copy editor or reporter/ to express interest in the position, send Daily News, Attention: Mary Karst, P.O. copy editor with interests in photojournal- e-mail to: [email protected] Box 85, Hays, KS 67601. Applications ism, page design and enterprise feature r accepted until position is filled. writing to join news team of seven full- FREELANCE SPORTS WRITERS — and part-time journalists. Starting sal- Sixteen 60 Publishing, publishers of the DIGITAL MEDIA ary $22,000 plus company-paid health Lincoln Sentinel and Chapman News- For much less than you think, you can insurance and year-end performance Times, is looking for freelance sports take charge of your online future. Let The bonus. Details at http://marionrecord.com/ writers who can compose weekly sports Hays Daily News’ Pixel Power Haus take opening stories featuring our area high schools in r Chapman, Lincoln, Sylvan Grove, and See MARKET on Page 8 8 Kansas Press Association, 5423 S.W. 7th, Topeka, KS 66606 • www.kspress.com • (855) 572-1863 Those dedicated to journalism try to remain neutral edia bias is a favorite topic of in a newsroom and trying to figure out sidered to be left-leaning and others who just about every politician. how we were going to screw this candidate are believed to frequent the other end of M No matter who it is — wheth- or that one on that night’s newscast,” he the spectrum. And there are a number who er Democrat or Republican — most of said. seem to aim straight down the middle. those in partisan politics think the media As a 30-year reporter, editor and pub- I trust when they do lean it’s on the leans one way or the other. lisher before coming to KPA, I echo his editorial pages and not in the news pages. Of course, those on the right think we take on the subject. Today, no politician worth his or her lean to the left and that MSNBC, our sup- “We always tried hard to get the facts, salt goes more than a few days without posed station of choice, proves it. get the other side and then report the story attacking the Mainstream Media, or the Ask the left, and as fairly and accu- Lamestream Media as they’ll say you only rately as possible,” I Consequently, the some like to label us. have to look as far as told him. Granted, the advent Fox News to get your Was some report- charge that ‘mainstream’ of cable, where com- answer. ing slanted? Probably. newspapers and network mentary has taken the No one will ques- We’re all human. television news staffs ac- place of solid news tion the conclusion that But if we’re true reporting and where a strong political per- professionals, no one tually “favor” one candi- balance is absolutely suasion is available on should be able to date over another ... just non-existent, one both those networks. pigeonhole us into one won’t go away. might come to the Consequently, the camp or the other. conclusion that jour- charge that “main- Doug Anstaett I used to pride nalists slant everything stream” newspapers myself on the fact that readers of my edito- we report to our own way of thinking. and network television news staffs actually rial pages through the years thought I was I don’t believe that for a minute, and “favor” one candidate over another and everything from a bleeding heart liberal to neither does Kent Cornish. slant their news to fit their beliefs just a right-wing conservative. Do we sometimes ignore stories that the won’t go away. I certainly wasn’t predictable. I leaned screamers on cable TV think are impor- I was talking to Kent Cornish, execu- left on some issues and right on others. tant? I’m sure we do. tive director of the Kansas Association My old joke to someone who stopped But we try to follow a different standard of Broadcasters, following last week’s me on the street to compliment me on and insist on facts to back up the story. Kansas Sunshine Coalition for Open what they perceived to be “a well-reasoned How novel it would be if the million- Government meeting at the Kansas Press editorial” was always this: “Thank you. aire celebrity grenade launchers on cable Association offices in Topeka. But there are an equal number of people did the same. Cornish, who spent much of his career out there who think I’ve flipped my lid.” I know ... fat chance! as a broadcaster in Topeka and Wichita, One person’s “great editorial” is an- said he just doesn’t get it: other’s “worst drivel I’ve ever read.” Doug Anstaett is executive director of “I cannot remember ever sitting around In Kansas, there are newspapers con- the Kansas Press Association.

dates should email a resume, and at least pleting operational paperwork, managing Market/Jobs three references to Editor and Publisher production process and staff, equipment M. Olaf Frandsen at ofrandsen@salina. maintenance, controlling quality and Continued from Page 7 com. The Journal is an Equal Opportunity cost, and assisting in the overall success your newspaper to the next level, whether Employer. of our operation. Good mechanical skills you are considering your first website or r required and press operation supervisory looking to retool your existing one. Call EXPERIENCED PRESS MANAGER experience preferred. Preference will be Patrick Lowry at (785) 628-1081 to hear — A small Central Kansas web printer given to qualified candidates with cost how we can help. Designed by a newspa- is seeking a manager to oversee print- management and post-press experience. per, for newspapers. ing operations. Responsibilities include: E-mail resumes and letters of interest to coordinating inventory purchases, com- [email protected]. PRODUCTION PRODUCTION DIRECTOR — The Salina Journal is now interviewing for a Production Director. The job is a large This month’s question one for this 30,000-circulation daily: Q. I hear KPA is resurrecting the online advertising network. Can my The Production Director supervises the newspaper join? pressroom, with both an Urbanite and Community press; the mailroom; IT A. Yes. KPA Advertising Director Sara Marstall has 23 participat- department; a significant commercial print ing newspaper web sites as of today but would like to add a bunch operation; and building maintenance. A more. Email her at [email protected] if you’re interested. Soon, solid team awaits the right leadership to we would like to be able to offer print/digital advertising packages keep this Harris Enterprises Inc. paper to prospective advertisers. For now, we’re trying to get the online on the march forward. Interested candi- network off the ground. Mini-Convention LOCATION All mini-convention sessions Kansas Press Association Writing | Technology | Ad Sales will take place at the Holiday Inn Express in Hays, conve- niently located off I-70 at Exit mini-convention 159. Upon receipt of your reg- Thursday, Oct. 18 | Hays, Kansas istration, a confirmation letter with driving directions will be sent to the contact person at contact information your newspaper. Newspaper ______

Sleeping Contact Person ______ROOMS Sleeping rooms are available Attendee(s) the night of Wednesday, Oct. 1. Name ______18, at the Holiday Inn Ex- press. For reservations, call 2. Name ______785-625-8000. Be sure to ask for the Kansas Press Associa- 3. Name ______tion room block and group rate of $89. This rate in- 4. Name ______cludes a full breakfast. Room reservations should be made no later than Friday, Sept. 21, registration fees to ensure availability at the mini-convention KPA MEMBER: ______no. of attendees x $75 per person = $______discounted rate. ______no. of attendees x $40 per person = $______Thursday, Oct. 18 | Hays, Kansas

Registration NONMEMBER: ______no. of attendees x $100 per person = $______FEES Registration for KPA payment method members is $75 for the p Please invoice my newspaper The 2012 KPA Mini-Convention is made possible by the following: first registrant from your newspaper. Additional p Check enclosed made payable to “Kansas Press Association” registrants from the same newspaper will be billed $40. p Charge registration fee to my credit card (Visa, MasterCard or American Express) Registration for nonmembers is $100 per person. Card Number ______Provided MEALS Registration fees include lunch and refreshments.

Contact 5423 SW 7th • Topeka, KS 66606 KANSAS PRESS Phone: 785-271-5304 • Fax: 785-271-7341 For more information www.kspress.com about the mini-convention, contact Emily Bradbury or in Please return registration via mail or fax no later than Thursday, Oct. 4 the KPA office at (785) 271- 5304 or ebradbury@kspress. com. John BAETZ Kansas Press Association John Baetz is the publisher of the Lincoln Sentinel-Republican and Chapman News-Times weekly mini-convention newspapers in Kansas and founded Thursday, Oct. 18 | Hays, Kansas the Kansas Pregame football preview magazine and Kansas Mat Preview Russell VIERS high school wrestling preview maga- Russell Viers is a Transition Expert in zine. Baetz also serves as the host the publishing world. Since 1997 he has of the Kansas Pregame Radio Show helped newspapers and magazines adapt ­­— 8:30 a.m. — time for selling ads, writing more stories, taking more photos or creating more special and is a contributor to the Kpreps. to changes in the industry. From film registration AND WELCOME FROM FORT HAYS STATE sections. com high school football website. to pixels, paste-up to pagination, print UNIVERSITY PRESIDENT EDWARD H. HAMMOND Baetz has over 10 years of experience to electronic media, Russell is always Some of what you’ll learn includes: selling advertising for newspapers, on the leading edge of the technology, — 9 to Noon — • Sorting your digital photos faster shopper publications, magazines, • Processing your photos in a fraction of the time empowering his customers to reap the General Session radio and websites (barely) and offers benefits of transition, instead of incurring • Building a page template with automation tools • InDesign styles on steroids...automate formatting practical advice sure to motivate even the expense of falling behind. increase your bottom line with better production • Cutlines under all your photos in seconds. veteran salespeople. Baetz's presen- As a publishing industry analyst, Russell habits... TODAY! with russell Viers There is NO VALUE in production time. If it takes five hours or one hour to lay out the • More tips and tricks along the way tations will focus on print sales for understands and interprets current same ad, it’s still the same ad. Same with pages. Most newspapers are losing valuable weekly newspapers, but will provide trends, and relays this knowledge time and money on production habits that are outdated, unnecessary and extra work. See — 1 to 2 p.m. — tips and tricks that can be applied to worldwide as a speaker, through his how improving your workflow and improving techniques can save you money today and nearly any sales effort. blog and in magazines. Russell is an set your newspaper up for the trends rapidly changing our industry. Russell Viers has breakouts Adobe Certified Instructor in InDesign, helped newspapers around the world through seminars and on-site and he’ll share these The Craft of Storytelling with Tom eblen Photoshop and Illustrator. He is a highly techniques with you in this 3-hour course. Some of what you’ll learn includes: Join Tom as he teaches the new (and reminds the old) journalist that storytelling is an • Stop converting photos to CMYK in Photoshop sought-after technical speaker/trainer art. To do it well, you need training and practice. • Who really should be laying out your paper? Tom Eblen worldwide, due to his extensive knowledge • Advantages of a template-driven design A graduate of the University of Missouri and entertaining style. His methods for • How to get the most from your software Special Projects and How to Use them to make money at Columbia, Tom Eblen began his career modern PDF creation, editing and output • How to spot time-consuming production bottlenecks and fix for your newspaper with john baetz at the Amarillo, Texas, newspaper. He have streamlined production for many • Analyzing your problem areas Join John as he examines special projects from Kansas and other states and teaches you worked as a reporter and city editor at in the industry. He helps publishers • Working faster with fewer people how you can use special projects to make money for your newspaper today! • Workflow matters the Kansas City Star before becoming automate workflows, save time and cut • Should you outsource production? managing editor in 1976. He later went to overhead. • and more — 2 to 3 p.m. — work at the Fort Scott Tribune where he Ron FIELDS — Noon to 1 p.m. — Breakouts was editor and general manager. He spent more than 15 years on the Ron Fields received his degrees in Lunch Roundtable Discussion: Social Media and Your faculty at KU’s William Allen White criminal justice and political science from Lunch Program : the top 10 most frequently asked Newspaper with John Baetz School of Journalism. MacMurray College in central Illinois, questions with the KPA Technology Hotline with Ron Join John and your colleagues as you discuss social media and how it affects your After retiring from KU, Tom went to work where he began his newspaper career Fields newspaper and community. You might find a way to generate revenue! as the news consultant for the Kansas in 1995. Fields, the KPA’s technology Press Association. Today, he works with consultant, has been with Harris — 1 to 3:30 p.m. — You Ask, I Seek, and I Find with Ron Fields our member newspapers conducting Enterprises since 1999, relocating from Do you have a technology question that you never asked? Would you like to ask a Breakouts Community Newspaper Tune-Ups the Burlington (Iowa) Hawk Eye to The technology question and think that others might benefit from the answer? In this session, Putting out your newspaper faster using photoshop Ron addresses your questions that you have submitted to him prior to the conference. throughout the state. Hays Daily News in 2006 to serve as and indesign with russell viers Ron will research your question and present the answer at this session. Please submit managing editor. Fields oversees the Are you spending too much time building ads and pages? Most people do. With changes questions to Ron at [email protected] by Oct. 10. newsroom and the HDN’s technology in software, if you’re working like you did a few years ago you are most likely using wing, Pixel Power Haus. habits that are outdated and slow. In this afternoon session Russell will cover some key techniques that will cut hours from your weekly production cycle, allowing you more 2012 Montgomery Family Symposium ‘Journalists and the Courts’ 8:30 a.m. to 4:30 p.m., Friday, Nov. 9, 2012 Kansas Supreme Court Building 301 S.W. 10th Ave., Topeka, KS 66612 Program for the Day 8:30 a.m.— Registration, coffee and pastries, Fatzer Courtroom (Third Floor) 9:15 a.m. — Welcome. 9:30 a.m. — Technology and Courts: The Impact of a New Supreme Court Rule on Use of Digital Tools in Kansas Courtrooms 10:45 a.m. — Break 11 a.m. — How E-Filing and Video Streaming Will Affect Access to Court Proceedings and Records.

Noon — Buffet Luncheon, Fatzer 12:30 p.m. — Transparency and the Kansas Courts, Chief Justice Lawton Nuss 1:30 p.m. — The Judicial System: Who Does What 2:30 p.m. — Concurrent (Seminar-Style) Sessions, with half of the attendees in each Session A: Covering Court Proceedings Kansas Supreme Court Courtroom Session B: Access to Court Records and Proceedings Fatzer Courtroom 3:30 p.m. — Repeat Concurrent Sessions (half of the attendees in each) 4:30 p.m. — Adjourn To Register: Cost is $50 for Kansas Press Association members and $75 for others. Email Emily Bradbury at [email protected] or Rachel Willis at rwillis@ kspress.com to register and make payment arrangements. Faculty, Panelists and Moderators for Seminar Prof. Mike Kautsch, KU School of Law; Eric Rosen, justice, Kansas Supreme Court; Melissa Brunner, WIBW-TV news anchor, and Liz Montano, WIBW radio news; Pamela Fine, Knight Chair in news, leadership and commu- nity, KU School of Journalism; Dan Biles, justice, Kansas Supreme Court; Ron Keefover, education/information officer, Kansas Judicial Branch; Tim O’Brien, clerk, U.S. District Court (Kansas City, Kan.); Kent Cornish, presi- dent, Kansas Association of Broadcasters; Hon. Michael B. Buser, chief ad- ministrative judge, Kansas Court of Appeals; J. Thomas Marten, judge, U.S. District Court, (Wichita); Eric Weslander, former legal affairs reporter and attorney, Lathrop & Gage; Mark Johnson, lecturer, KU School of Journalism; John Steelman, administrator, Franklin County District Court; Mike Merriam, lawyer; Bill Tretbar, member, Fleeson Gooing, and Jacqie Spradling, Shaw- nee County, assistant district attorney. Sponsored by the Montgomery Family Fund in the Kansas Newspaper Foundation, William Allen White School of Journalism and Mass Communications, University of Kansas Supported by the Kansas Judicial Branch, Coordinated by Media Bar Committee, Kansas Bar Association 2012 Montgomery family symposIum registration Form

Contact Information Newspaper ______Contact Person ______Address______City______State______ZIP Code______Phone Number______E-mail Address______Names of Attendees Payment Method 1. ______p Check enclosed (make payable to KPA) 2. ______p Invoice at the address above 3. ______p Charge to VISA, MasterCard or American Express Registration Fees Card No.______Expiration Date______No. of KPA members x $50 = $______V-Code (three digits on back of card)______Non-KPA member x $75 = $______How to register Questions? Return your completed registration form to the For more information, contact Rachel Willis at (785) KPA office via fax — (785) 271-7341; or e-mail the 271-5304 or [email protected]. Driving directions, name(s) of attendee(s) to [email protected] or parking passes and additional class information will be [email protected]. Space is limited. sent to each attendee after payment of fees.

Sponsored by the Montgomery Family Fund in the Kansas Newspaper Foundation, William Allen White School of Journalism and Mass Communications, University of Kansas Supported by the Kansas Judicial Branch, Coordinated by Media Bar Committee, Kansas Bar Association