POSITION TITLE: Intercollegiate Marketing and Recruitment Manager (ICMRM) BASIS OF EMPLOYMENT: Three-year contract WORKING HOURS: Part time 0.6 SALARY: $100,000 - 120,000 ($60,000 - $72,000 pro rata) SUPERANNUATION: Employer contribution of 9.5% CONTACT: Dr Brenda Holt Chair, Heads of Colleges T 03 9248 8445 M 0433370358 E [email protected]

APPLICATIONS CLOSE: 1 February 2021

HOW TO APPLY: Please send a letter of application outlining how you meet the selection criteria and your CV to [email protected]. Please do not apply if you do not meet the selection criteria.

ABOUT THE ROLE: The ICMRM is responsible to leader the joint marketing endeavours for the ten affiliated Residential Colleges of the University of , namely: International House, Janet Clark Hall, , Newman College, Ormond College, Queen’s College, St Hilda’s College, St Mary’s College, Trinity College and University College.

The purpose of the role is to ensure the promotion of the Colleges as distinct providers of high-quality collegiate communities for undergraduate and postgraduate students, with the aim of ensuring that each college is fully subscribed.

Reporting to the Chair of the Heads of Colleges, the incumbent will lead the development and implementation of the intercollegiate marketing strategy, will coordinate its delivery and manage the joint aspects of the student recruitment and admissions processes that follow, at all times working co- operatively with the Colleges and in consultation with the .

ABOUT THE COLLEGES OF THE UNIVERSITY OF MELBOURNE: The University of Melbourne is home to 10 residential Colleges which have a long tradition of offering a home away from home for generations of students. Each college has its own unique community spirit and offers a supportive environment that supports our students to make lifelong friends, build lasting connections, and become part of a strong global network.

Each of our colleges is home to between 70–440 students who live, share meals, study and grow together. From student balls to barbecues, there are endless activities and events to help students get involved, explore new interests and reach their potential. For those interested in building their resume, our colleges offer a range of employment opportunities. Around one in four residential students are employed part time at their college and are collectively paid $1.6M each year. Benefits of living at college continue long after graduation, students automatically join a strong alumni network that can be drawn upon to find career opportunities, mentoring and new friendships.

KEY RESPONSIBILITIES:

Marketing communications and recruitment • Advise the Heads of Colleges on all aspects of branding, marketing and student recruitment • Lead the development and regular review of an intercollegiate marketing and recruitment strategy • Lead the development and implementation of the joint branding and market positioning of the Colleges as a collective • Manage the development and distribution of communications collateral including print and electronic marketing materials • Maintain the Colleges’ web and multimedia presence in conjunction with their web developer and the University • Represent the Colleges at marketing events such as expositions, information sessions, visits to schools, etc. in and interstate • Coordinate representatives of individual Colleges at marketing events • Assist with the facilitation of college tours for prospective students and school groups • Partner with the University of Melbourne’s marketing and recruitment teams for the effective delivery of the intercollegiate marketing strategy • Provide the University with content for all relevant marketing materials • Establishing, implementing and maintaining a social media strategy for the colleges

Relationship Management • Manage relationships with schools and intercollegiate partners • Manage relationships with universities (primarily the University of Melbourne), including Graduate Schools, in which student members of the Colleges are enrolled • Facilitate, where necessary, relationships between prospective students and their families and colleges to which they apply

Admissions • Assist in overseeing the admissions process prior to commencement of each semester ensuring the efficient use of electronic administrative and data management system • Manage the Intercollegiate Pool Office in January and early February with assistance of the Pool Officer • Manage data collection, evaluation and distribution from admissions process • Act as a liaison between individual Colleges and between Colleges and University during admissions process • Work with IC IT facilitator to develop more efficient admissions process and liaise with all college stakeholders to achieve this goal.

KEY SELECTION CRITERIA

Essential • Undergraduate or higher degree • 5 years’ experience in marketing communications and/or student recruitment • An ability to work cooperatively with a wide range of stakeholders from across the spectrum of the Colleges’ marketing communications and recruitment procedures, including secondary students, teachers, college and university staff • Digital marketing and website management • Excellent time management and organisational skills • Excellent written and oral communication skills • Strong data management and evaluation skills • The capacity to work autonomously and deliver outcomes on time and within budget • Capacity to be flexible and work effectively in a changing work environment

Desirable • Driver’s license and/or own car • Knowledge of colleges and tertiary education • Experience working in a tertiary admissions function