TVBS Turns to OLED for Extraordinary Picture Quality CASE STUDY

TVBS • Taiwan

Sony OLED Monitor wall at a TVBS studio

Customer: When TVBS in Taiwan wanted From evaluation monitors for • TVBS to revamp its sub-room and extreme accuracy to general editing room monitors it knew production monitoring for Industry: exactly who to turn to. More production workflows, Sony OLED specifically, it also knew exactly Monitors have become the new • Satellite Television Channel what it wanted – the ultimate in standard for leading broadcasters and nationwide cable precision color management. And and production houses around TV network that could only mean one thing, the world. Sony’s expanding line-up of OLED Challenges: Monitors. It’s easy to see why. The BVM-E • To achieve a higher precision and PVM Series of OLED Monitors color management platform As the world leader in OLED incorporate newly developed display devices and signal OLED-dedicated signal processors* Solution: processing engines, Sony has to elicit and maximize OLED panel • Acquire Sony OLED evaluation chalked up an impressive list of performance. This technology and professional monitors innovations in this field. In 2004, it allows these TRIMASTER EL made headlines when it launched Monitors to provide the level Benefits: the first PDA with an OLED display. of performance required for • Ensures full performance In 2007, it made heads turn by critical imaging. These processors capabilities for critical introducing the world’s first OLED accurately control gamma and picture evaluation where TV. And recently at CES 2013, Sony uniformity, and deliver precision accuracy, stability and stole the show by unveiling the stability control. consistency are everything world’s first 4K OLED TV. CASE STUDY

“ We have been tracking Sony’s OLED Monitors for a while and we were really impressed It was precisely for this simple a bias voltage to place the gun at with the wide dynamic reason that Andrew Chung, the proper operating level. All of Manager of the Engineering these display devices have some range and deep color Department at TVBS opted for a limitation in accuracy of black reproduction especially full complement of Sony OLED reproduction. In comparison, Monitors for its upcoming studio Sony’s OLED is capable of in a bright environment. monitor wall in the sub-room and reproducing accurate black with Also the superb black editing studios. each individual pixel, enabling users to evaluate each picture performance from Sony Established in 1993, TVBS is a image faithfully to the signal. OLED panels exceeded subsidiary of TVB in Hong Kong. even our previous Sony Based in Taipei, it operates 4 Another advantage in choosing channels. It also launched Taiwan’s Sony OLED Monitors was its quick CRT Monitors.” first 24-hour new channel, and response with virtually no motion Andrew Chung currently two of its channels are blur. The Sony’s OLED gray-to-gray Manager ranked as number one in Taiwan. switching speed which is much Engineering Department faster than that of LCD Monitors TVBS As part of its upgrading program, benefits a variety of applications TVBS purchased 14 units of the and uses. For TVBS, this feature Taiwan has seen a proliferation PVM-740, 36 units of PVM-1741 was especially useful for its sports of TV channels sprouting up and and 8 units of PVM-2541. For good broadcasting, as when a camera competition is extremely keen. measure, it also purchased a pans images would become How then is TVBS keeping up with couple of the top-of-the-line BVM blurred with an LCD. With OLED the competition? Says Chung, Series evaluation monitors. however, they remain sharp and “Besides continuously investing clear. And with moving titles in new technology, TVBS has also Chung explains, “We have or graphics, when text can be embraced High Definition in a big been tracking Sony’s OLED difficult to read on an LCD, OLED way. Our preferred file format for Monitors for a while and we were displays clear text, regardless of news and ENG programs is the really impressed with the wide speed or direction. XDCAM 4:2:2 at up to 50Mbps. For dynamic range and deep color studio work, we regularly use AVID.” reproduction especially in a bright Chung elaborates, “We could have environment. Also the superb easily continued with a high grade Chung rounds up by adding, black performance from Sony LCD studio wall but TVBS believes “Our journey with Sony goes back OLED panels exceeded even our investing in the future, and Sony a long way. We are confident previous Sony CRT Monitors.” OLED is definitely it.” that with Sony as our partner, our broadcasting standards can only Accurate black reproduction The recent acquisition of Sony get better. The real winners are is a hallmark of the Sony OLED OLED Monitors is not the first definitely our viewers.” series. A key advantage of the sizeable investment that TVBS has * The PVM-740 is equipped with a different groundbreaking technology is the made in Sony. A firm believer in processing technology (ChromaTRUTM). fact that each pixel can be turned Sony’s breakthrough technology, completely off. No other display TVBS uses a wide range of Sony technology is able to offer this. equipment including High LCD either raises black luminance Definition cameras, Multi-format due to intrinsic light leakage, Switchers and high grade LCD or reduces black luminance Monitors. with artificial local dimming technologies. CRT always applies

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