Nbc Sets Tv Ad Attribution Deal with Tvsquared
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www.cablespots.net Published Daily For Subscriptions, call 1-888-884-2630 [email protected] $300 Per Year Copyright 2019 Friday, December 13, 2019 NBC SETS TV AD ATTRIBUTION DEAL WITH TVSQUARED DEAL IS SIMILAR TO AMPERSAND AGREEMENT ADVERTISER NEWS NBCUniversal’s broadcast television stations and regional It looks like PepsiCo could beat rival Coca-Cola to market sports networks have entered into a deal with TVSquared to with a coffee-cola beverage, CNBC reports. Twelve-ounce use the company’s analytics platform for TV ad attribution, cans of Pepsi Cafe will arrive at U.S. stores in April, but will FierceVideo reports. be available only for a limited time. Coke’s version, Coke This means that NBCU’s 42 NBC and Telemundo-owned Plus Coffee, is available in international markets, but the stations and nine RSNs can provide advertisers with real- Atlanta-based company has not announced a U.S. launch world business outcome results tied to advertising campaigns despite months of speculation. Pepsi Cafe will come in across linear television and OTT video. The business key two flavors: original and vanilla. The coffee-infused cola performance indicators covered include beverage has nearly twice as much caffeine website traffic, app engagement, search, SMS/ as regular Pepsi... Lululemon Athletica phone activity and sales. posted a 17 percent increase in same-store The companies said the information will sales during the third quarter, well ahead of help to optimize ad buys to reach audience the 14.39 percent consensus on Wall Street, segments that both respond and convert, and Reuters reports. The yoga-inspired clothing to maximize local TV’s reach and effectiveness chain expects to post a comp sales gain in the by scaling across 30 markets to get in front of both English low double digits during the fourth quarter... Amazon Prime and Spanish-speaking consumers. members living in Charlotte, N.C., will now be able to order “In the past 12 months, we’ve made several enhancements groceries and have them delivered within two hours without to the way our sales teams do business to help us showcase having to pay a delivery fee. Prime members in Charlotte and the power and reach of local TV,” Frank Comerford, chief those in Cincinnati, Richmond, Va., and Virginia Beach, Va., revenue officer at NBCUniversal Owned Television may also get their orders in under an hour by paying a fee of Stations, said in a statement. “From measuring ad campaigns $4.99... Walgreens Boots Alliance and Kroger are hoping through impressions and through multiple currencies, to now to cut costs in their supply chains with the launch of the Retail providing our clients with same-day attribution, the tools Procurement Alliance, Forbes reports. The companies aim at our disposal will help our ad sales teams better serve to open the group purchasing effort to other retailers, and advertisers/clients, while allowing us to stay on the vanguard Kroger and Walgreens will also explore opportunities for of our rapidly changing media industry.” manufacturing goods for each other... D.F.A., the largest dairy Said Jo Kinsella, chief revenue officer and executive vice co-op in the U.S., is exploring a potential acquisition of Dean president at TVSquared: “This initiative is monumental for Foods, a milk processing company that filed for bankruptcy the local media space because, not only does it provide last month. The New York Times reports the proposed deal transparent proof of performance to advertisers, but it raises antitrust concerns in that the combined company could also unifies the measurement of linear and OTT buys in a set milk prices for farmers and consumers alike... Chinese single platform. Brands and agencies working with NBC/ companies have flooded the U.S. market with artificially Telemundo-owned stations and RSNs have the timely, low-priced mattresses in recent years, saving consumers actionable performance insights needed to maximize the money and taking share from American brands, USA Today business impact of campaigns across both linear and digital reports. About 5 million mattresses were shipped from China TV.” to the U.S. in 2018, according to a U.S. International Trade Ampersand – the TV advertising sales and technology Commission investigation... Target’s Good & Gather company owned in partnership by Charter, Comcast private-label food brand launched in September and will and Cox – announced a partnership with TVSquared for expand to more categories next year as the retailer phases attribution data in October. out its Archer Farms brand. Food and beverage generates Plans called for TVSquared’s technology – which links about 20 percent of Target’s total sales, and Good & Gather observed consumer actions, like web traffic and store visits, has the potential to become the retailer’s biggest private- to advertising campaign measurement – to be integrated with label line, CEO Brian Cornell said... Top gift purchases over Ampersand’s (formerly NCC Media) platform. TV insights the long Thanksgiving holiday shopping weekend included across different days, dayparts, networks and creatives are apparel (58%), toys (33%), electronics (31%), books/music/ tracked in real-time by TVSquared, and used to improve movies/video games (28%) and gift cards (27%), according performance across all TV investments. to the National Retail Federation. The NRF says top The data pact follows other significant maneuvers by shopping destinations included department stores (visited NBCUniversal’s TV-station group, Variety reports. The by half of those surveyed), clothing stores (36%), grocery unit signaled to advertisers in September that it would no stores (34%), electronics stores (32%) and discount stores longer use traditional ratings as the basis for advertising (29%). A record 189.6 million U.S. consumers shopped agreements, moving instead to an examination of viewer from Thanksgiving Day through Cyber Monday this year, an impressions across multiple media outlets. increase of 14 percent over last year’s 165.8 million. CABLENET CHATTER AT&T TV TO LAUNCH NATIONWIDE IN FEBRUARY HGTV has ordered eight new one-hour episodes of AT&T is nailing down the nationwide launch date for AT&T Bargain Mansions starring home renovator Tamara TV, its upcoming streaming TV service that’s being tested in Day. The Kansas City-based series follows the busy multiple markets, FierceVideo reports. mother of four as she snags unbelievable deals on large AT&T Communications CEO Jeff McElfresh, speaking downtrodden properties. To attract top dollar from the yesterday, said AT&T TV will officially launch in February right buyer, Tamara works to preserve the historic charm 2020 and that it, along with HBO Max, will spearhead a and unique architectural features of these large bargain “market reorientation” at AT&T. homes, while incorporating modern layouts and luxurious “Our growth agenda is on fiber, in our entertainment group, amenities. The new season is slated to premiere in and on AT&T TV,” said McElfresh. He said AT&T TV will spring 2020... Food Network has ordered a new season feature customer acquisition costs of about half of what AT&T of Buddy vs. Duff, which features elite bakers Buddy currently spends to bring on legacy satellite TV subscribers Valastro and Duff Goldman facing off for DirecTV. He said the content lineup in an epic baking battle for the chance will be “every bit as good” as what AT&T to be crowned the undisputed king of Greta [Thunberg] sailed currently offers through DirecTV and cake. The series is scheduled to return across the Atlantic with no U-verse and that the user experience is in March 2020... Travel Channel has kitchen, no showers and no “future leaning.” greenlit Ghost Nation, featuring the toilets. And anyone who’s AT&T TV is being beta tested in about “OG” gang of paranormal investigations ever been on a Carnival 15 U.S. markets, according to CFO — Jason Hawes, Steve Gonsalves and cruise was like, ‘Hey, I did John Stephens. It will require only a Dave Tango — for a second season. that. Where is my award?’ self-installed Android TV box for service Ghost Nation follows the paranormal instead of a satellite dish installed by a pioneers as they help homeowners Jimmy Fallon technician. dealing with harrowing hauntings. The It’s a product that’s arriving just as video Season 1 finale will air Friday, Dec. 13 subscriber losses in AT&T’s traditional at 10 PM (ET)... USA docuseries Miz & pay-TV products have peaked, according Mrs. will return for Season 2 on Wednesday, Jan. 29, at to McElfresh. AT&T lost approximately 1.16 million premium 10 PM (ET). The series follows WWE superstars The Miz video subscribers and another 195,000 AT&T TV subscribers and Maryse. In the upcoming season they move from their for a total of about 1.358 million during the quarter. quiet life in Austin, Texas, back to the hustle and bustle of Los Angeles... Comedy Central has ordered a second LIBERTY MEDIA EYES BIGGER iHEART STAKE season of Good Talk with Anthony Jeselnik. The show An affiliate of John Malone’s Liberty Media is seeking will return in 2020 and eight episodes have been ordered. In Justice Department permission to buy a larger piece of Good Talk, Jeselnik conducts tongue-in-cheek interviews iHeartMedia, sources tell The Wall Street Journal. A deal with comedians about their careers and influences. The would put the nation’s largest radio broadcaster under the show premiered in September. Guests include Tig Notaro, same corporate umbrella as the leading concert promoter Nick Kroll, David Spade and Kristen Schaal... Disney and satellite-radio giant SiriusXM. Junior has ordered a second season of Mira, Royal Liberty owns a 4.8 percent stake in iHeart through Liberty Detective ahead of its debut in spring 2020.