Political Parties and Soft Money
chapter 7 Political Parties and Soft Money The role of the players in political advertising—candidates, parties, and groups—has been analyzed in prior chapters. However, the newly changing role of political parties in the world of advertising requires additional scrutiny. With the new influx of unlimited funds from business interests, labor unions, and wealthy individuals, spending by party committees on television for all federal offices in the 2000 election reached $162 million, more than $81 million of which was spent on advertising in the presidential election alone. This represents about a 60% increase over party spending in the 1996 elections.1 According to FEC records, this increase in party spending was largely boosted by a dramatic rise in “soft money.” This chapter examines the unique role that political parties now play in political advertising. Particular attention is given to the sources of “soft money,” and what the flow of this money into the parties has meant for party politics. 1. “2000 Presidential Race First in Modern History Where Political Parties Spend More on TV Ads than Candidates,” Brennan Center Press Release (Dec.11, 2000) [www.brennancenter.org]. 60. $300,000,000 THE CONCEPT OF “SOFT MONEY” Democrat Republican discussed in greater detail in Chapter Three, the $250,000,000 As concept of “soft money” arises by contrast with the concept of “hard money,” the latter of which refers $200,000,000 to funds raised under the restrictions of campaign finance law. The federal restrictions include bans on contributions $150,000,000 from certain sources—corporate and union treasuries, and foreign nationals, for example—and monetary limits on $100,000,000 the amounts of contributions from all others.
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