Radio-Today-1940-09.Pdf

MODEL e3K1 MODEL 83K1 3 -GANG CONDENSER And the Entertainment TUNED R. F. STAGE 8 Tubes including Rectifier Miracle of the Year... 3 Wave Bands-Powerful 10" Speaker 6 Electric Motor -Drive "Feather- Touch" Push Buttons Rich Radiant Concert Quality Reception WIRELESS AUTOMATIC Easily Brings in Far Distant Stations RECORD CHANGER $6995*

Makes an Automatic Phonograph -Radio Combination of any Radio Regardless of Age, Make or Model Nationally Advertised in MODEL 23RC Chonges eight 10 -inch or an seven 12 -inch words Auto- SATURDAY EVENING POST ,told moticollr. Requires noconnec- 7,6 tions, hook -ups o ring to rodio . lust plug Into any LIFE -2 -COLOR FULL PAGES light socket. $2995 CIRCULATION OVER 6,100,000 Prlcec Slirhtlr More M South and Writ SEPTEMBER Other You Line Gives Sues Coittplete Coverage \.

Replacement CON I) E NSF RS

You can be absolutely sure of exact replacements, and thorough coverage of every condenser need because the Mallory line of Replacement Condensers has been specifically developed around an exhaustive study of millions of condensers in all makes and models of standard radio receivers. Mallory Tubular Condensers are available in over 50 ratings with common anode, common cathode and separate sections where sizes permit. All types afford exclusive mounting features that save time and money on every installation. *FP (Fabricated Plate) Condensers, made by Mallory, have brought about a new high in efficiency and performance. Averag- ing field returns of only 5/100ths of l% ... FP Condensers give you features not duplicated by any other condenser. Mallory Type BB Condensers likewise afford Fabricated Plate Construction and give all of its advantages in these smaller sizes. Encased in a heavy, one -piece, drawn aluminum can, they are insulated with an attractive cardboard tube well marked for rating identification. Strong internal construction eliminates troublesome open circuits. See your Mallory distributor today. 11e can give you complete information on the full Mallory line ... and you'll find him well stocked to serve you. P. R. MALLORY & CO., Inc. INDIANAPOLIS INDIANA PELMALLO TRADE MARK REG. U. S. PAT. OFF. Cable Address -

Use VIBRATORS VIBRAPACKS CONDENSERS VOLUME IaJI : rm ti 113zt[mi CONTROLS ROTARY SWITCHES SINGLE AND ALLOR M MULTIPLE PUSH BUTTON SWITCHES RESISTORS APPROVED RADIO HARDWARE PRECISION PRODUCTS WAN t u r nin g to 99 5 hundredsn ndreds by the fast! 10 $2 Dealers that sell 9sV {pr radios ERpNa yea sO PRICED any previous o s to supplement Arvin cices, good.dis- ase far alden on h are sales have ta joN list ana 1 Arvin tin aná oves many ghet Pat a1 PecSos quick tn S i9 'g5 ó c bring surplus counts, ed to vñ "close minate \ capital, ,n total hbe rg . OOF aPtena1tg,x1°"x .818'9 5 PsODsa B1tjE t ' selectivity Y, mpay 1° a dleaiae 1 aceh c tar $0' located. et S1 Built-in 14.P C p tone. ban by more and OR (ne6¢e Racked of Convenientlymmodels helps . l 2 111 cabinet reserves viii sates be AnmecbetecO tb and ohtavne= f soin six. ana other ocplasticlaaRying uickly of any s %NpNA Yo Ye q each display aU e,6 m°aeabove one Door stations."lac6 2 ame as aial. eetitul Order F el 12 nasotieSpA\N0VSttE5+ RK \NC NpeTt

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01.96 n et. t nl S- an- d 1 . Rubbe á ba an 2 in e ßcá M63b yclle°t aPeakec.l 04.95 A AC D C ápecae olo tenna. "x8/nxó/2 plasteCabDC aOj dialeE"6~/". 12 13.95 Model powerfurya RaeL tz"x9'/ß antenna.Cabinet cabin nsagiy.looeakec, Pta pjoóe1622pwaanyt $1095 for loop lvory Cabine

2 S 5ylccb r airplane q $29 9 !Oast d.d9namiobd. ?ovulartetOyc. its walnut 822 c° Çaicp,nbpßt-1nve E\ePtbá p C F alone t antenna.T1522+ as oj C B UO 5 Ct lea" - Unbce ak able ttaacb° ea c tab (t a . M\ 402 3 c. aseJ ndoeioít ooP "X1Nx1 e ePebeaAeC natcPop.y taoe eet 616.9S dy P . tibtalt-eoas1e, ond bvo cy tobe Eec t aeral. e n g s west, south "" extreme o8 a w ih g026a hi9her'm 3 02, ASaitoclte ?lays \alá aVcue v $ 6 slightly e1 alake 10o ',Apices Mod ceakahle reception.agtet ynb ceaaaae Uyb Beayttyl ayent m Self-atactnB y°. yecn sy 5149 5 cecec áa1 built-in a b°wn phonograph32, dg4 rl f ir ra

Bacillus S paratyphi, Lacquer pigments, magnified 12,000 diameters magnified 27.000 diameters

FROM RCA LABORATORIES COME

FOR MICROBE HUNTERS Anthony van Leuwenhoek of Amster- dam was the first to peer into the uni- verse ofthe infinitesimal .With his crude microscope, he discovered in 1683 the "small beasties" which Pasteur and Koch and Theobald Smith later branded the most dangerous enemies of man -the germs of disease. BUT there are micro- organisms too small for optical microscopes to detect. These instruments operate by visible light, which cannot resolve objects much smaller than the wavelength of the light. Bacteriologists have been able to see only the larger microbes. They have been able only to hope that somewhere, some- how, an instrument would be found that would magnify not 1,500, but 20,000...50,000...100,000 diameters! Scientists in RCA Laboratories have engineered such a microscope. They studied the electrons active in radio and television, whose length was but a tiny fraction of that of a light wave. Research proved these electrons could be used as "seeing" rays. Focused by powerful magnets upon photographic film, they would reveal what had hitherto been invisible. Research is Radio's Road to Progress RCA's contribution to the development of the electron microscope is the result of a far -seeing policy laid down by the founders of the company in 1919: that fundamental research must be the keystone of every activity of RCA. RCA research has made broadcasting better. It has With the RCA electron micro- made receiving sets better. It has perfected a magic voice scope, bacteriologists may for the motion picture. It has pioneered in television. study hitherto invisible filter- It has developed facsimile transmission of pictures and able viruses ... may discover of baffling ailments. printed matter. It has made substantial contributions causes to industrial progress in fields outside of radio... From continuing RCA research will come still more progress .. still greater services to America and to the world.

RADIO CORPORATION OF AMERICA RADIO CITY, NEW YORK RCA Manufacturing Co., Inc. Radiomarine Corporation of America National Broadcasting Company RCA Laboratories R. C. A. Communications, Inc. RCA Institutes, Inc.

2 RADIO TODAY C HERE IS THE CAMPAIGN THAT WILL STIMULATE YOUR BUSINESS...ONE OF THE GREATEST RADIO SALES PROMOTIONS OF ALL TIME.

IN LOCAL NEWSPAPERS...with jumbo IN STORE WINDOWS... crowd- stopping advertisements running regularly in newspapers in streamers, window displays and reprints of national every territory, telling the story of the new 1941 magazine advertising will tie up your store with the Emerson Line and high -spotting outstanding models. complete over -all campaign.

IN NATIONAL MAGAZINES... full -page ON STORE FRONTS ...powerful color post- and half -page color advertisements in major national ers and metal store front fixtures will "identify" your magazines -with endorsements of famous motion pic- business and head customers your way. ture and radio celebrities.

IN DIRECT -BY -MAIL ADVERTISING IN YOUR STORE ... a new type of "talking" ... attractive literature and dodgers for dealer distri- exhibit and "triangle" banners will enhance the ap- bution will get across the wide selection of Emerson pearance of your store and enable you to display and Models for every purpose and every purse. demonstrate Emerson Models to the best advantage.

Prepare now to CASH IN on this great Sales Drive

WATCH FOR EMERSON DISTRIBUTOR ANNOUNCEMENT

EMERSON RADIO AND PHONOGRAPH CORP., NEW YORK, N. Y. WORLD'S LARGEST MAKER OF HOME RADIO

RADIO & TELEVISION TODAY, September, 1940, Vol. VI, No. 9, published monthly by Caldwell -Clements, Inc., 480 Lexington Ave., New York, N. Y. M. Clements, President; O. II. Caldwell, Treasurer. Subscription price U. S. and Latin- American countries, $1 for 2 years; Canada: $1.25 for 2 years. All others, $2 for 2 years. Single copy, 15c. Reentered as second class matter April 29. 1939, at the post office at New York, N. Y., under act of March 3, 1879. Originally entered as second class July 24, 1936. Printed in l' S.A. Member of A. B. C. Copyright 1940 by Caldwell-Clements, Inc. FM DENOVISIRAIIONSNEPS NOE RADIO EWA PRESENT THEIR S1S1

NOW THAT FM IS HERE To the public, FM is the symbol of new radio enjoyment. To you, FM is the most powerful, WE'RE GOING TO GET most profitable sales builder in the industry. A NEW RADIO ... A Dealers say that FM "Staticless" demonstrations actually make radio owners eager to STROMBERG- CARLSON trade in their old sets. Get your share of this worthwhile business with Stromberg- Carlson -the only line that includes FM backed by over a year's field uring September, 10,000,000. experience . . . the line with the exclusive Labyrinth and Carpinchoe Speaker Audio Owners of Radios WITHOUT System ... and the line with powerful national magazine advertising support. FM will read of the New STROMBERG- CARLSON TELEPHONE MFG. CO. ROCHESTER, N. Y. Stromberg -Carlsons All Stromberg- Carlson FM Receivers are licensed under Armstrong Wide- Suing Frequency Modulation patents. WITH FM!

^' NAS \ / r"'-. . 1H111(ti ASD kXP(A(S "/(uf(C , The Saturday '. Evening Post

No. 535-PS AUTOMATIC RADIO-PHONOGRAPH with Sapphire Pick -up -NO NEEDLES TO CHANGE. Includes FM band, Labyrinth and Carpinchoe Speaker.

gis,&;,,,, ,. '1,,, ez Collier's Siromber*- Carlsoñ and Life

4 RADIO TODAY w

SEPTEMBER, 1940 5 OODimes FOR 5,000,000 OF THIS YEAR'S NEW RECEIVERS!

With a choice of over 500 receiving tube types available, designers of this year's receivers have called for almost as many of the 36 Preferred Types-27,000,000 of them -as for all other types combined!

"36 PREFERRED TYPES" "490 OTHER TYPES"

OF ALL RCA TUBES now being turers' stock -and better, more uni- supplied to set manufacturers form tubes! for new radios, better than 9 out of 18 important radio manufacturers 10 are now Preferred Types! Of all have endorsed and adapted the tubes of every make, by every tube RCA Preferred Type Tubes Program manufacturer supplying tubes for because they, too, have benefited. new radios, nearly half are Preferred Practically any type of receiver can Type numbers! be designed for finest performance This is a good thing! Good for at lowest ultimate cost. The RCA us. Good for you. It means that this Preferred Type Tubes Program is not year's 5,000,000 receivers using Pre- only the best suggestion ever advanced ferred Type Tubes will simplify re- to solve the headache of "too many placement -tube inventories for dis- tube types "... it is the only construc- tributor, dealer and serviceman tive step so far offered! It deserves alike...will give increased turnover your support - --for your own benefit! of fewer, faster - moving tube types Orer 380 million RCA Radio Tubes hare been pur- faster deliveries, from manufac- chased by radio eirerr. RCA VICTOR PREFERRED TYPE RADIOA TUBES

For Finer Radio Performance voiri CA MANUFACTURINGe CO., INC., CAMDEN, N. J. A Service of the Radio Corporation of America

6 RADIO TODAY ,/

IL LION MARKET

Millions Want to- Make records of musical progress Put favorite radio programs on discs Record holiday greetings, personal messages Catch high spots of parties, birthdays, etc. Make records of history making events Practice public speak- ing PlayrecordsUse as public address system Use as straight radio for broadcast reception.

EVERY ROCK -OLA RECORDER The key to dominating this WILL DO THESE 5 THINGS: ,MIAKE_ RECORDS of season's market for recorders in your vicinity is to Voice or ,%lrs,c PLAY ANY RFCORDS- offer most features, biggest value and best perform- Your Own or Min-based RECORD RADIO PRO- ance for the money. Rock -Ola, already a leader GRAMS SERVE AS PUBLIC AD- in the phonograph industry, has come into this DRESS SYSTEM RECEIVE REGULAR field knowing the competitive values you need and giving RADIO BROADCASTS them to you! Models R- 4-6 -& -8 Arad- It's the sweet -profit line of Rock -Ola able u,thI Ht .; Record Changers. Recorders ... Study the features -Add up the sales points, and the answer is, Rock -Ola, the Line for You ... plus Rock -Ola Discs for continuing profits. Get in touch with the distributor in your territory for detailed proposition, prices, sales promotional literature, banners, display cards, mailing pieces and a preview of the general advertising plan. Every detail you check, you'll find pre- arranged to make selling easy. If your distributor hasn't called yet, send the coupon for facts and we will STORAGE COM- l'ARTUli:NTS contact you through his salesman. Start now to make this FsClrs,te CON- market yours. Send the coupon. VENIENT MI- CROPHONE OUT- " ROCK - OLA MANUFACTURING CORPORATION 800 N. Kedzie Ave., Chicago, Illinois A TABLE CONSOLE la L\mgommi.- L\gil-mm. illNII Opportunity M t- gg-- Oise Rock -Ola Manufacturing Corporation I 800 N. Kedzie Ave . Dept. RT -9. Chicago. III. NP RE/re Please rush me the details on the line of Rock -Ola gee MI Recorders. Ill Dealer's Name a Ai, I Address Brill Specially for Home Recording -.`'.39. City and State Single Burton Su-iich-Over My best selling radio line is ICI! FULL IO.NM Crystal Microphone included `EP u -,th each set Itìintmum fA FOA Ma.imum SIMPLE l'.1SY Sothic* Numbeh Distributor's Name OPERATION Noisl My-backs Push Button Tuning YROwY EvlIPIWC O,1r %e 61fry Oa L/. ' TAUN(!Ni.i Sw ORTx

iv¡üxrrrGlierieur JL ARN PRICES AI NOOCEA\E CNAtOVNGEE S RECOEO ÇNO\NEGEAPMEAOIO$ PW C/.PENnxt.IAENSWOE\N INS rnh ...1 wr a., IT.d.4..upitl.. 1 wll 1R".ir.1loy.J'... . nmd ,Tot.

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Here is the Capehart- Farnsworth automatic Outstanding values record - changer attach- in the Farnsworth Your customers ment, Model BP -z for table mode ls, in go for this Chai modernizing straight bo th woo d and model. They sit radios. Show it to your plastic cabinets, is chair, tune in an customers who have re- exemdplifie thi s lax . . . they try radio. exquisite model they buy it. The cently bought a and you 11 not only make an- with period trim. A Chairside aut. other sale but also whet quality performer. combination o their appetites fora com- priced for thrifty market at any bination unit later on. minded buyers. near its price.

a RADIO TOD A BIG NATIONAL AD EVERY WEEK

Farnsworth advertising in Life, The Saturday Eve- ning Post and Collier's will crowd dealers' stores with prospects for this great new line of radios THE CAPEHART- FARNSWORTH CHANGER and phonograph -radio combinations. ... one of the many reasons why Farnsworth is the hottest combination line today. Another is Here are the first three of the many big ads that that Farnsworth gives you every type and style of cabinets your prospects could possibly ask for. will pound home the dynamic Farnsworth sales Most important of all, Farnsworth values, model message to prospects in your community ... ads for model, are not matched by any line ...in performance, in price, in design and in dealer profit. with "sock" and power that set a pace 'way above the usual run -of- the -mill radio advertising.

The Empire, another Farnsworth innovation VERY AD IS YOUR AD! in an automatic phonograph- radio, has "Tip - Top Tuning." To tune, very one of these national Farnsworth ads is designed the customer simply create permanent prestige for Farnsworth dealers ... pulls out the convenient dial panel that's "always ithout losing sight of the need for immediate store at hand whether you sit affic and profits for you. Local tie -in ads are built the or stand." Many big fea- ame way -to get prompt results. Hard -hitting promo- tures for little cost. onal material hits the same fast pace. This big console model (BC -8o) gives your customers a lot of radio for the money. Styled to blend with any room setting. And lust N THE AIR T00! chock -full of exclusive Farnsworth radio fea- ational spot radio advertising in major cities from coast tures that you can coast will add another important push to the big swing demonstrate. Farnsworth. All this, plus the industry's greatest line f combinations and sensational values in consoles, table odels, portables and home recording, sums up to this mportant answer- You're losing money every day that you elay "going Farnsworth "! #07.4f4f)vi ?herFarnsworth RIGHT CustomersCuhe Fa OWi o stores arec three are being m tries. Sale upa nb ei Farnsworth maleot dealers, FARNSWORTH... MAKERS OF RADIO AND TELEVISION TODAY!more files from weeks leery Orfa m Y makiTelevision wire, FarnsworthGet Plenty TRANSMITTERS AND RECEIVERS, THE CAPEHART, THE CAPEHART- & Radio PhoneCorpora °r writenie orth distributoremonehe PANAMUSE AND FARNSWORTH PHONOGRAPH -RADIO COMBINATIONS tIonro Farnsworthr Port Wayne, Ind.

SEPTEMBER, 1940 9 Óroalefloatii/Ifig

O A BIG NATIONAL AD EVERY WEEK YAxNSWOxTx Farnsworth advertising in Life, The Saturday Eve - 9,wy ning Post and Collier's will crowd dealers' stores with prospects THE CAPEHART - FARNSWORTH CHANGER for this great new line of radios and phonograph -radio . one of the many reasons why Farnsworth is combinations. combination line today. Another is the hottest Here first that Farnsworth gives you every type and style of are the three of the many big ads that cabinets your prospects could possibly ask for. will pound home the dynamic Farnsworth sales Most important of all, Farnsworth values, model message to prospects in your community ads for model, are not matched by any line , -. in per- ... formance, in price, in design and in dealer profit. with "sock" and power that set a pace 'way above the usual run -of- the -mill radio advertising.

I. The Empire, another an aurtmitic EVERY AD IS YOUR AD! graphradio, has 'Tip. Top Tuning." To tune. Every one of these national Farnsworth ads is designed customerst simplyply to create permanent prestige for Farnsworth dealers ... pulls out the convcnlent dial panel that's "always without losing sight of the need for immediate store at had hether you sty traffic and profits for you. Local tie -in ads are built the ad ywMa big fn. tarstand:.s t little same way -to get prompt results. Hard -hitting promotional material hits the same fast pace. This big console,. model ,BC8o) gives your adio for the money. Styled to blend with any room ON THE AIR TOO! cho kftultl of excl sive Farnsworth radio fea. National spot radio advertising in major cities from coast lures that you can onstrate. to coast will add another important push to the big swing to Farnsworth. All this, plus the industry's greatest line of combinations and sensational values in consoles, table models, portables and home recording, sums up to this important answer-You're losing money every day that you delay "going Farnsworth"!

Here is the Cancehart. Outstanding values Farnsworth automatic Yo n tes wiV record-changer attach- in the Farnsworth Clr± in g fo rthi ment. Model BPa for table models, Y s' dt OVA d el.tT' OF RADIO ANO TELEVISION ing both wood and m FARNSWORTH... MAKERS mdernia straight tub etm o radios. Show it to your plastic cabinets. is ha" . e TRANSMITTERS CAPEHART amplified in this lax..., O¡ d' AND RECEIVERS, THE CAPEHART, THE customers who eu they buy it. The ntl bought a ndio.and exquisite model aUiOma^t A Chairside PANAMUSE AND COMBINATIONS you'll not only make with period trim. qo FARNSWORTH PHONOGRAPHRADID whet quality performer. combination other sale but also et at amwff priced for - ark their appetites fora com- thrifty its price bination unit later on. minded buyers. nea

9 TODFT SEPTEMBER, 8 RADIO 1940 Here are Two New Westinghouse 2/st E to Radios PUSH this Fall

Cool weather means more time for home entertainment. That's why these two new Westinghouse models are so popular. The first is a combination radio phonograph and home recorder that will enable you to make the most of this fascinating hobby. The second is a superb table model, of unexcelled tone and performance, at a modest price. These two Westinghouse 21st Birthday instruments are priced for fast selling ... with a worthwhile profit to you on every sale.

WHAT AN ENTERTAINMENT VALUE! MODEL W R -4 8 6. See how much you can offer your customers ... at a price many of them have paid for a standard console radio. Superb 9 -tube radio ... with push -pull output, 12 -inch dynamic speaker, loop antenna, and 5 station push- button tuner. Automatic phonograph ... plays six 12-inch or seven 10 -inch records. High quality cutting head ... makes recordings, either of the radio program or by microphone. ANOTHER ENTERTAINMENT Provision for making recordings of other records. (Sepa- rate record player needed.) STANDOUT! MODEL WR -290 Microphone and speaker may be used for home enter- Built for those who are willing to pay a little more for tainment or as public address system. the best in table model tone and performance. High Supplied complete with crystal recording microphone quality 3 -band circuit with tuned R.F. stage. Push - and six blank records. pull output and powerful 6-inch speaker. Upright Handsome cabinet of beautifully grained, hand rubbed walnut cabinet in eye -catching "waterfall" design. walnut with divided lid. Write or phone your Westinghouse Distributor today!

10 RADIO TODAY SEP 2 1 !940

©C16 467768 r' Rft TODAY

RADIO MEN AS COMMUNITY LEADERS IN MUSIC

No local business man in any community has a greater opportunity for cultural influence on music than the radio - music merchant. Through his hands pass the instruments that bring music to the homes of the vicinity- whether these instruments be radio, phonographs and records, pianos and organs, or the new electronic devices. The radio -music merchant has a high calling. His is more than a mere business. It is a vocation which should go hand in hand with the professional groups of the community in its deep influence on the lives and happiness of young and old.

A STATEMENT FOR RADIO TODAY

Dr. Damrosch, thru NBC, wields wide influence among music lovers, young and old.

EDITOR Orestes H. Caldwell; PUBLISHER, M. Clements; Managing Editor, Darrell Bar - tee; Merchandising Editor, H. L. M. Capron; STAFF, N. McAllister, G. H. Mayorga, William E.lMoulic, M. H.New- ton, R. A Neubauer, J. A. Samborn, B. V. Spinetta, R. Y. Fitzpatrick, 201 N. Wells St., Chicago, Ill.: CALD WELL -CLEMENTS. INC., 480 Lexington Ave., NEW YORK. N. Y. Telephone Plaza 3-1340 Copyright 1940. Member Audit Bureau Circulations. Vol. 6, No. 9. September, 1940. SEPTEMBER, 1940 lower possibilities as manufacturing progresses. For receivers not equipped TRENDS with color -wheels, reception of color- TODAY'S television would be in black and white, quite similar to present tele- Radio -Music Sales Hayes and Col. Stoopnagle on the vision. same network and Sherlock Holmes With color -television thus possible Are Humming on NBC Red. Fibber McGee starts for the home, at small expense, the further suggestion is made that if Latest reports Oct. 1 on NBC Red. On Oct. 2 show consumer buy- you'll bear Fred Allen on CBS, Eddie successive frames are photographed ing at a high level. Some retail ex- Cantor on NBC Red, and the start of stereoscopically and then viewed at ecutives point to the great number of the World Series on MBS. Jack the receiving end through polarized draft marriages as a fac- contributing Benny is due Oct. 6 on NBC Red glasses, television for the home may tor to this trend, and other factors soon be available with all the reality are being But and the N. Y. Philharmonic tunes up mentioned. the simple for on Oct. 13. Nino Martini of both color and three -dimensional facts are radio sales more CBS that are up starts singing Nov. 12 on MBS. effect! than 30 per cent over a year ago, refrigerator sales are up some 50 per cent, and furniture volume has risen Radios Up 23 -33 %, Recorders and FM more than 25 per cent. This merchandise is riding the wave of new Jan. -Jun., '40 demands as many new homes are be- The number of radio sets sold by ing furnished and older houses are manufacturers during the first six being re- furnished. months of 1940, totaled 4,865,803 A most significant trade factor, units, an increase of 914,817 units or commented on by many retailers. is 23 per cent above the same period in the growing consumer interest in the 1939. better types of merchandise, and the Meanwhile, the total dollar value general interest in "selling up," with of these sets increased 33 per cent, in- no drop in response to utility and dicating an 8 per cent higher valua- price appeal. tion per unit for the 1940 sets. as compared with 1939. This would make the retail average selling price New VP of RMA about $35. Total sales for 1939 were 10,500,000 sets and it is expected that 1940 sales will number between 11 and 12 million radios. Simple Addition Gives Television Color Perry Hadlock, manager of GE radio Color television is possible by a sales, demonstrates the mike end of a simple mechanical addition to the GE radio -recorder. This week GE un- standard television receiving set, and veiled a new FM -AM set for $175. tremendously increased public apnea] will be given to television sales. This seemed the unanimous feeling of a FM Has large press group which attended a showing of the new television in col- Strong Music Appeal prs, demonstrated by Dr. Peter Gold - Radio's strapping new baby whose mark of the Columbia Broadcasting initials are FM, is in the midst of System at New York, Sept. 4. more spirited growth this month. In front of the present standard Stromberg Carlson reported dealers picture tube. a wheel of color disks ordering heavily on the strength of Don MacGregor, general manager of is rotated, so synchronized that the FM transmitter applications being The Webster Co., which now has new eye sees successive red, blue and green made in their areas, as the retailers title of Webster- Chicago Corp., has pictures through the transparent col- very been named vice -president RMA. responded generously to the of or disks. The frames thus glimpsed demonstrable qualities of the new have been similarly scanned through art. SC ads in the Saturday Evening corresponding color filters. The eye Post start this week. Freed Radio More Radio for combines the whole, and the result is Corp. announced a fall advertising to make the televised scene stand out campaign (newspapers and radio) Their Money with startling fidelity in brilliant for the 11 areas which have service. You may have noticed that you natural colors. There are now 14 manufacturers have more to sell these days, as radio making FM sets, at prices ranging entertainment of the greatest sort LOW COST; 3 DIMENSIONS? from $50 for "adaptor" units, up to starts pouring in a new flood from Where television pictures in black $600. Twenty FM stations are now the grilles of the country. Many of and white tones had heretofore lacked on the air. It is estimated by FM the stars are already back on the air clarity, due to blending of tint areas, Broadcasters, Inc., that by Jan. 1, for the new season, such as Charlie the new color television seems to give 1941, when FM becomes commercial, McCarthy, Fanny Brice, Lux Radio sharpness and lively interest due to 50 stations will be on the air then, Theatre, and a string of others. color separation and the natural ap- and that the FCC's fast -growing list More are coming; Kate Smith peal of color. of applicants will leap to 150 by that starts Sept. 20 on CBS, and Bob Estimates of the cost of the sim- time. Last month in Chicago, a Hope Sept. 24 on NBC Red. Sept. ple additional motor -driven color - group of representative broadcasters 29 brings Lily Pons and Andre Kos - wheel for standard television receiv- met to consider an FM network with telanetz, on CBS, as well as Helen ers, ran from $30 to $10, with even national programming.

12 RADIO TODAY In November, Celebrate Chicago Radio Leaders Celebrate Early Days "20 Years of Radio" On Nov. 2, 1920, KDKA went on the air for its first broadcast with the Harding election news. Industry leaders have suggested that the entire month of November, 1940, be devoted to a celebration of radio -broadcasting's 20th anniversary, by all broadcasters, manufacturers, distributors and dealers. This plan is already before executives of the net- works and national associations. Meanwhile RADIO TODAY is pro- ceeding with its program to make its coming November issue commemorate "Twenty Years of Broadcasting Prog- ress," and will tie in with the nationwide celebration on the air and in dealers' stores.

t Broadcast Reallocation Chicago radio men honor Dr. Lee de Forest, center, on his 67th birthday. The March 29 "father of the radio tube" was feted by 200 guests at Aug. 26th banquet at Drake Hotel, where William Halligan, president of Hallicrafters, left, and E. S. Riedel, Extensive reallocation of stations general sales manager of Raytheon, were two of the speakers. in the broadcast band required under the Havana treaty, has been ordered by the FCC for March 29, 1941. This will involve shifts in the position of Video Progress in The National Television Commit- 777 out of the present 862 broadcast tee, formed by RMA with a nod from stations. Most of the shifts of the New Channels the FCC, expects to be well on its larger stations will be slight, only 10 Rapidly, equipment changes were way toward the formulation of satis- to 30 kc, but extensive resetting of made in television transmitters, so factory all- industry standards by push- button radios will nevertheless that the new channels may be occu- Jan. 1, 1941, so that another bid be called for, involving several million pied and broadcasting may begin for commercialization may be made radio jobs for servicemen. In coming again at the FCC deadline, Jan. 1, at that time. General chairman of issues, RADIO TODAY will outline plans 1941. The Crosley Corp. was granted the Committee is W. R. G. Baker of by which radio dealers and servicemen a construction permit for a $100,000 General Electric. can make profitable use of this Re- experimental station in Cincinnati, Chairman Baker appointed and an- allocation opportunity to inspect and in New York the Du Mont sta- nounced the organization of "panels" radios, overhaul sets needing repairs, tion W2XWV began surveying pro- or subcommittees with their respec- sell tube replacements, and sell new, gram preferences, with a view of tive chairmen as follows: System up -to -date receivers. broadcasting them shortly. Analysis, P. C. Goldmark; Subjective Aspects, Dr. A. N. Goldsmith; Tele- vision Spectra, J. E. Brown; Trans- Music You Want, When You Want It mitter Power, E. W. Engstrom; Transmitter Characteristics, Philo T. Farnsworth; Transmitter - Receiver Coordination. I. J. Iiaar; Picture Resolution, D. E. Harnett; Syn- chronization, T. T. Goldsmith, and Radiation Polarization, David B. Smith. Radio Audience to Hear íiiiiíiiiwiíio About Tubes and Music Radio Magic, -NBC network program conducted by Editor Caldwell of RADIO TODAY, describing new uses of radio and radio tubes.-continues its position on the NBC Blue network Monday evenings at 7:15 P. M. East- ern time (6:15 P. M. Central time). Coming topics are as follows: Sept. 23-"New Electronic Musical Instruments." Sept. 30-"Listening on the Short- waves." Oct. 7 -"How Radio Tubes Work." Oct. 14- "Signal Systems Using Tubes." Frank B. Walker, RCA Victor record head, right, is shown here with W. W. Early, Oct. 21- "Radio's Millions." disc sales manager. Following Victor's price reduction on records, Mr. Walker Oct. 28- "Twenty Years of Broad- announced increases as high as 700% in Red Seal dollar volume alone. See p. 18. casting."

SEPTEMBER, 1940 13 Jenkins Music Co., Kansas City, Mo., emphasizes style, in feature showing of pianos and radios. RADIO -MUSI

DEALERS GET MUSICAL NOTI

7 y

RpS

Radio, N. Y. C. lights at Lehman Smart shelves, soft are here -Gordon beauty and efficiency "Record Bar. Compact Y, uses the Bitter Hayes, Troy, N.

nt to a distinguished Milwaukee, gives i hed tr accessories.atme Schusters, complete display albums, stock and

RADIO TODAY UìkLt Elt}

'44'4 OFF.rr E -11414 room / record dept. that's heerful, A handsome Ky. o booths created by Wurlitzer's, at Stewart s, Louisville, of musical appeal is Plenty fine radios and instruments. N. Y., with tiers of UALITY STORES J. L. Hudson Music Co., below, has one of the most IA CHARACTER OF DISPLAYS varied, and richly planned set displays in Detroit.

Aided by fine stores and capable staffs, the radio - music merchants of the nation play a distinguished part in the spread of musical culture and musical enjoyment throughout all groups of the population. Today the radio -music man has a wide variety of merchandise to sell -and most of it tying back to the central magic of the radio tube. Let us look over the list: Console radios. Table radios. Portable and automobile radios. Phonograph- radios and players. Phonographs. Records. Recorders. Discs. Electronic pianos. Amplifiers. Electronic musical instruments. Contact mikes. Sound. Repairs and Service. Tubes. Clark Music Co., Syracuse, N. Y., stars pianos, radio, records. Here is a rich field for merchandising, with products in demand by every class of buyers -men, women, young folks, old folks, prosperous homes, bard- working people, business men, artists, professional people, educators, schools, churches, stores. communities. Ceaseless and limitless are their demands for the various instrumentalities the radio - music merchant has to sell. And with his wide range of radio -music merchandise today, the merchant can specialize in this radio - music field, confident that he will get adequate volume to bring prosperous returns. The radio -music man occupies a unique place in his community. He belongs with the group of leaders in the business and cultural activity of the town. SEPTEMBER, 1940 dept. that's roomyomby A handsome record booths heCrful.at Louisville, Ky. by Wurlitzer's, at Stewart's, of musical appeal is created Plenty fine radios and instruments. N. Y with tiers of Jenkins Music Co., Kansas City, Mo., emphasizes style, in feature showing of pianos and radios. RADIO -MUSIC QUALITY STORES

J. L. Hudson Music Co., below, has one of the most DEALERS GET MUSICAL NOTICE VIA CHARACTER OF DISPLAYS varied, and richly planned set displays in Detroit. -

Aided by fine stores and capable staffs, the radio- music merchants of the notion play a dietitgnislted part in the spread of musical culture and musical enjoyment throughout all groups of the population. Today the radio -music attui has n wide variety of merchandise to sell -and most of it tying back to the central magic of the radio tube. I.et us look over the list: Console rodios. Tobie rodios. Portoble and outomobile rodios. Radio, N.Y. C. Phonogrophrodios and plovers. lights at Lehman Phonogrophs. Records. Smart shelves, soft here -Gordon Recorders. Discs. and efficiency are Bar." Electronic pianos. Amplifiers. Compact beauty Bitter "Record Troy N. Y., uses the Electronic musical instruments. Hayes, Contoct mikes. Sound. Tubes. Repoirs and Service. Clark Music Co.. Syracuse, N. Y., liars pianos, radio, recorda. fiere is a rich field for tnerchnndising, with prod- nets its demand by every class of buyers-amen. wooden, young folks, old folks, prosperous homes, hard- working people, business men, artists, professional people, educators, schools, churches, stores. eoins,ttatities. Ceaseless and limitless arc their demands for the various instrumentalities the radio- mush; merchant has to sell. And with his wide range of radio -music merrh:ur disc toady. the merchant can sperislizo in this radio- music will get adequate vol- treat msans field, confident that he ume to bring prosperous returns. gives a distinguished actes Schusters. Milwaukee, of record The n unique place in complete display radio-music man croupies albums, stock and his community, Ile belongs with the group of lend- ers in the business and cultural net ivity of the tun's, SEPTEMBER, 7940 RADIO TODAY The sales- makers of the radio business must be specially picked and trained. They can make or break the dealer.

There are few problems confronting ligent guidance and supervision, or to should be made from applicants which radio merchants today which more a poor understanding of the psychol- the dealer has received through his and better sales will not answer. ogy of leadership. customers, friends, acquaintances, co- And there is no more important sin- When you are really prepared to do workers, classified advertising, local gle factor in getting these more and your new co- worker justice, is time high schools, business colleges, or dis- better sales than "man-power." enough to go about the task of select- tributors. Man-power, its quality and quantity ing your new people. Selecting the right people is impor- are vital factors in any business, In selecting new people, the average tant, but training them is perhaps though too often overlooked in the radio -appliance dealer knows that ex- more important. small business. perience is important, but other charac- A vital factor in training is the hu- To build up man -power, men must teristics may be even more important. man trait of giving more effect to ex- I be carefully selected, thoroughly ample than to preaching. trained, properly supervised. SIFTING THEIR QUALITIES The dealer who bases his training Before selecting any sales person, on his own example, on what he does the dealer should have very clearly Age is not an important factor. and how he does it, is much more apt to build a strong organization than the in mind, just what he wants to do, What a person knows is less impor- and how he wants to do it. one who merely drives-who says one tant than what he can be taught. thing and himself does another. He should be sure that his method What a person has done is not as of compensation is sound, and fair, to Of paramount importance in all cus- important as what he can do. tomer relations is courtesy. both the new employee and himself. Honesty, personality, are He must be willing and able to sincerity, Courtesy must be preached, prac- teach the newcomer "his way" of do- important. ticed and insisted upon, always. ing things. The intelligence and willingness to Another quality which is powerful learn, ambition and perseverance may in building good -will is "keeping the JOBS FOR THE BOSS be more important than sales records. promise." Ingenuity and adaptability should Most failures of man -power to pro- By word and deed, the new employee be considered. must be thoroughly convinced that he duce the expected results can be workability should traced directly to the dealer himself- Thinkability and must never make a promise he cannot to his inability to properly train and be looked for. keep, and once having made a promise indoctrinate his co- workers, to a faulty And character is vital. his is the sole responsibility to see compensation plan, to a lack of intel- Selection of the new personnel that it is kept. 16 RADIO TODAY OUR SALES EN

No "canned" sales talk can ever take tives, the enthusiasm, of the dealer, to the place of an intelligent sales pre- his co- workers. And this can far bet- sentation, based upon the prospect's ter be done by the inspiration of con- need, and the salesman's knowledge of tinuing example than by words with- his product. out such support. Successful training is not a haphaz- PRACTICAL SCHOOLING ard thing. It is carefully planned, in detail, and goes on almost indefinitely. New salespeople should be taught Some dealers insist that all new em- about their product through - ployees must work several days in 1. Personal use of it, and that goes every branch of the business, office, for washers, ironers and ranges, service ,delivery and sales. too. Whether this is necessary or not, 2. Personal study of its features. may be open to question, but the 3. Follow -up of users. fact is that these dealers have a lower personnel turnover, more contented ' 4. Service division's explanation of co-workers, and more construction. effective and efficient man -power, than is common 5. Manufacturer's literature and man- among radio appliance dealers in gen- uals. eral. 6. Dealer's and distributor's selling instructions. DEALER EXAMPLE A phase of employee training which The life, enthusiasm, drive, of any is often overlooked is company policy. dealer's organization must come from In direct contact with prospect or himself, or some other person in au- customer, the employee, old or new, is, thority. in the eyes of the prospect, the com- will quickly pany A smart dealer sur- itself. round himself with people whose ex- And so every co- worker should be perience and ability complements his i thoroughly schooled in the policies, own, as the foundation on which to Vocafilm Phot and customer relations practices of build his organization. the dealer. The final test of the training - when If the dealer is himself a successful salesman and product serenade the buyer. How complaints, or other situations merchandiser, he will employ the most were actually handled, what mistakes experienced servicetnan he can find to were made, how they could have been head his service division. handled better, should be a continu- Or, if he is technically capable, the In the long run there is no substi- ing feature of training, day by day dealer may head the service division tute for training and experience in and week by week. himself, and employ the most capable building man -power, as there is no Though few businesses can rise sales manager he can to run the sell- substitute for man -power in making and keeping a above the ideals of the owner, any ing end of his business. business successful. business through its employees, can Thus with experience and ability No business can long be bigger, or fall below the ideals of its manage- balanced, man -power can be built to better, than the men who comprise it. ment. its most effective level. Men-man-power-by their ideals No small part of the training of Acquiring experience never ends, and principles, their courage and new employees should be to transfer and by the same token training is a ability, are the backbone of any busi- the viewpoints, the ideals, the objec- continuous operation. ness.

SIX POINTS TO DRIVE HOME TO THE SALESPERSON

1. HONESTY -Be willing to tell your prospects the facts.

2. TENACITY -Writing the order is only 5' of selling. 3. ENTHUSIASM -is contagious, changes prospects into buyers. 4. SINCERITY -is quickly recognized; it builds conFidence. 5. KNOWLEDGE -Full information of your product and its use. 6. COURTESY -to make good impressions, good friends, good will.

SEPTEMBER, 1940 17 THE RUSH TO BU'

the manufacturer and distributor however. To them, practically all costs except direct selling costs remain fixed in dollars, Or nearly so, with the re- some dealers. Time only can prove sult that double the unit sales will almost the correctness of a 50 per cent price cut in half the unit cost, and reduction, though there is no ques- thus produce a net profit directly tion of the merchandising smartness proportional to unit sales. or the economic correctness of some reduction in record prices. MORE OR FEWER DEALERS? People are coming in to buy rec- Decca proved that several years Opinion among dealers is sharply ords, these days, in increased num- ago. have varied as to whether the end result bers. The new record prices will more done it. be dealers selling records, most about BIG UNIT INCREASE NECESSARY or fewer dealers each selling more Yet the surprising fact records. There are potent reasons the recent drastic price reduction on Many dealers with whom RADIO To-- reduction why either condition may result. records, is not the itself, my has discussed the new conditions stocks will have but length of it has taken to Certainly larger the time and problems of record merchandis- to be maintained, wider assortments arrive. ing think that sales may be doubled made more practically free mu- available, and better dem- In the face of -or even tripled. onstration facilities, and more ag- sic via radio, and a decade of in Some dealers see nice merchandis- gressive merchandising will have to falling prices and reduced buying ing profits ahead, with this increased prevail, to produce and handle three power, there is no question that the volume. sales. return of public demand for recorded to five times current unit But others figure that it costs Many dealers will be unable to music has been delayed by the un- about 30 cents, including rent, heat, economic maintenance of record finance such an expansion, and others light, demonstration facilities and will be loathe to do so when their ac- prices at an artificially high level. direct selling expense, to sell a classi- Now, Columbia-a new company customed margins have been so dras- cal record. They insist that because tically cut. with an old name -has taken the in- classical records need so much per- itiative with a drastic price reduc- sonal attention during sales, there is HOW CAN DEALER BUILD PROFITS? tion. RCA Victor has also announced little reduction of unit selling cost, new reduced prices, and the pace of as volume goes up. With larger stocks, more skill in record merchandising has quickened. According to their reasoning, a buying will be necessary to keep With the barrier of price removed, turnover up, and a genuine knowl- there is every reason to expect a sub- record listing at $2 with a 40 per cent dealer discount, produces a gross edge of customer preference will be- stantial quickening of the fast -grow- come an important factor. ing popularity of records. margin of 80e and a net profit of 50e. But when reduced in price to $1 The buying practice of many deal- the cost becomes 60e, the gross mar - ers (which permits a re -order when RELATION OF PRICE TO MARKET gin 40e and the net profit only 10e. the last record has been sold, thus New markets will be opened up, Thus, it appears to dealers who producing an out -of -stock condition new record customers will be created. figure their costs of doing business for 1 to 4 days) is much too slow for and established record buyers will on a uniform unit rate, that while the new tempo. buy many more records than has been double present unit sales will give Many a dealer will "stub his toe" their custom. the same dollar volume, it will take on this rock, and lose many of his Whether enough added volume will about five times present unit sales to customers and prospective customers, be created to offset the dollar loss in earn the same net profit. to other more alert dealers. margin, is the question worrying ' l'Iris situation does not apply to It may thus be that we will ulti- 18 RADIO TODAY E- PRICED RECORDS

mately find fewer, but larger deal- compiled, publicized and sold, if the that the need, rather than for fewer ers, for dealers under present condi- final profits are to improve. dealers, is for more dealers who know tions must definitely keep pace, or be Window displays, attractive, atten- more about the business. (This, of keyed course, doesn't apply to certain larger left behind. tion- impelling, seasonal, to the markets where there is adequate deal- With unit prices and unit profits moment, should be consistently kept ership.) drastically cut, it is obvious that unit in the public eye. Not only will present customers buy sales and dollar volume must be held many more records but the number of up, and substantially increased. INCREASED "COMBINATION" SALES customers will be increased beyond A direct source of profit, at least anything that the average dealer No dealer can expect to do that, by imagines. merely waiting for customers to come comparable to that resulting from more energetic record merchandising in and swamp him with their record BRIGHT DAYS AHEAD FOR RECORD demands. should be found in the increased sale DEALERS To produce any such sales increase of combinations, phonographs, record as is necessary dealers must players, record changers, albums, By Frank B. Walker. Vice-President, - cabinets and accessories. RCA Mfg. Co., Camden N. J. 1. Consistently advertise and pub- New record customers will be in licize recorded music, the new low It is my opinion that as long as the market for new equipment to the dealer's gross stays at the saine prices, and their own assortment and play and house records, and old cus- service. percentage and selling methods are tomers can be sold better equipment. adapted to fit in with reduced list Use newspaper space to attract new Records and the means of repro- prices, there can be no question as to customers, use persistent direct mail ducing them, go hand in hand. profits. to sell more records to old customers. Beyond question there is a latent It is, of course, impossible for any- 3. Employ aggressive merchandis- desire for recorded music. The cur- one to compute what increased volume a dealer must do to realize the same ing, particularly to sell more records rent price reduction may turn this net profit in his record business. It per customer, and more records via into a tremendous demand. depends upon his overhead, upon his low -cost methods. To the alert dealer, able and will- methods of doing business, and upon Records of the Month, Records of ing to give his sincere and consistent how much he expects to derive as the Week, specific new releases, must merchandising effort to records and profit. be publicized and sold at every op- the means of playing them, new op- Dealers will not be made larger or portunity. portunities are now open. smaller by virtue of this move but all But dealers who do not measure up who are aggressive and practice en- 3. Sell combinations of records by ergetic merchandising will attain a a single composer, those recorded by to the new tempo of record merchan- size in proportion to their aggressive- dising are almost certain to be dis- ness. It would also seem to me that a single artist, groups of patriotic appointed. records, folk songs of there may be more dealers as a re- other lands, A etc. Such groups of records must be number of the leading execu- sult. tives in the record industry have There is no question but that present analyzed the new market for record- customers who have regular record - ings and have expressed themselves buying habits will buy more records. for RADIO TODAY. These statements I have never yet found a record en- thusiast who was quite satisfied with are presented herewith. his collection. He can always give a long list of things he would like to VASTLY INCREASED MARKET AHEAD. have. And invariably the reason why MORE DEALERS NEEDED. he hasn't them is because he cannot By Edward IVallerstein, President, afford to buy more than he is buying Columbia Recording Corp., Birdgeport, at present. Conn. With the new prices, there is no doubt in my mind but that a vast new The dealer who expects only to dou- market will be created. The love of ble his unit volume of records at the good music is far-reaching and has new prices, isn't very closely convers- been limited somewhat, insofar as ant with the market that actually records are concerned, by cost. exists. There is without question a I was an optimist on the record much more widespread interest in business in 1910 and have continued music today, than existed in the years of 1915 -1925 which was the socalled heyday of the record business. Cer- tainly there is now available to the public a vast superiority of classical repertoires as compared to those days. To Build Profits on Leopold Stokowslei has commented For example, there were then no com- on the new situation in the distribu- plete symphonic works, and practically Records in 1940 -41 tion of records by saying that "it is no orchestral ones. The bulk of the highly to make total volume was done with a few Advertise the new low prices. desirable records avail- operatic records. Yet the classical able more Use newspapers to reach new buyers. to lovers of music all over volume being done up to now at $2 the country, and it is greatly to the prices is probably no more than one - Mail out announcements to past credit of Columbia that this is now tenth of the volume done with this customers. being done through their foresight very limited repertoire in the socalled and vision." heyday. Sell aggressively in the store. "Records The number of anything that any- Push special new releases. are of great importance is to body buys controlled by the price. the musical life of our Nation be- The big problem today is to get the Sell groups of records, by authors, cause through them we can listen to dealer to realize that the market isn't topics, etc. the music that interests vs over and merely doubled at the new prices. but over again." is multiplied 20 or 30 times! Also,

SEPTEMBER, 1940 19

THE RUSH TO BUY RE- PRICED RECORDS

find mately fewer, but larger deal- compiled, publicized and sold, if the that the need, rather than for fewer ers, for dealers under present condi- final profits are to improve. dealers, is for more dealers who know 1 111 tions must definitely keep pace, or be Window displays, attractive, atten- nsore about the business. ('Flits, of left behind. tion- impelling, seasonal, keyed to the course. doesn't apply to certain larger markets where there is adequate deal- With unit prices and unit profits moment, should be consistently kept drastically cut, is ership.) it obvious that unit in the public eye. Not only will preseut customers buy sales and dollar volume must be held ninny more records bat the number of up. and substantially increased. INCREASED "COMBINATION" SALES customers will be increased beyond No dealer can expect to do that, by A direct source of profit, at least anything that the average dealer merely waiting for customers to come comparable to that resulting from Imagines. in and swamp him with their record more energetic record merchandising demands. should be found in the increased sale BRIGHT DAYS AHEAD FOR RECORD To produce any such sales increase of combinations, phonographs, record DEALERS as is necessary dealers must players, record changers, albums, Ry Prank It. Walker. lire- thrrsident, - cabinets and accessories. RCA ,u1g. Co., Candcn N..1. 1. Consistently advertise and pub- ljcize recorded New record customers will be in music, the new low the market It Is my opinion that as long us prices, and their own assortment and for new equipment to the dealer's gross stays at the same sctviee. play and house records, and old cus- percentage and selling methods are tomers can be sold better equipment. to fit In with reduced Use newspaper space to adapted list attract new Records and the means of repro- prièes, there can he no question as to customers, use persistent direct mail ducing them, go hand in band. profits. to sell more records to old customers. Beyond question there is n latent It is, of course, Impossible for any- 2. Employ aggressive merchandis- desire for recorded music. The cur- one to compute what Increased volume the manufacturer and distributor ing, particularly to sell more records rent price reduction may a dealer must do to realise the same turn this net profit in his record business. It however. per customer, and snore records via into a tremendous demand. all costs ex- depends upon his overhead, upon his To them, practically low -cost methods. To the alert dealer, able and will- methods of doing business, and upon cept direct selling costs remain fixed Records of the Month, Records of ing to give his sincere and consistent hose muck be expects to derive as in dollars, or nearly so, with the re- the Week, specific new releases, must merchandising effort to records and profit. stilt that double the unit sales twill the means of playing Dealers will not be made larger or only can prove be publicized and sold at every op- them, new op- some dealers. Time almost cut in half the unit cost, and portunities are now open. smaller by virtue of this move but all a 50 per cent portunity. the correctness of price thus a net profit directly But who do measure up who are aggressive and practice en- no ques- produce 3. Sell combinations of records by dealers not reduction, though there is proportional to unit sales. to the new tempo of record merchan- ergetic merchandising will attain a smartness a single composer, those recorded by size in proportion to their aggressive- tion of the merchandising dising are almost certain to be dis- or the economic correctness of some n single artist, groups of patriotic ness. It would also seem to me that MORE OR FEWER DEALERS? records, folk songs of other lands, appointed. there may he more dealers as a rc reduction in record prices. A number of the leading execu- snit. Iseople are coining in to buy rec- several years is eta. Such groups of records must be Deceit proved that Opinion among dealers sharply tives in the record industry have There is no question but that present ords, these days, in increased num- ago. varied as to whether the end result customers wbo have regular rccord- have analyzed the new market for record- bers. The new record prices will be more dealers selling records, ings and have expressed themselves buyiog habits will buy more records. done it. BIG UNIT INCREASE NECESSARY or fewer dealers eneh selling more for RADIO TODAY. These statements I have never yet found a record en- Yet the most surprising fact about records. There are potent reasons are presented herewith. thusiast who was quite satlafled with the recent drastic price reduction ou Many dealers with whom RADIO To- why either condition may result. his collection. He cou always give a records, is not the reduction itself, ptv has discussed the new conditions long list of things he would like to Certainly larger stocks will have VASTLY INCREASED MARKET AHEAD. And Invariably length of time it has taken to nud of record merchandis- have. the reason why but the problems to be maintained, wider assortments MORE DEALERS NEEDED. lie hasn't them Is because be cannot arrive. ing think that sales may be doubled more better dem- made available, and Wallerstein, afford to buy more than he Is buying In the face of practically free mu- -or even tripled. onstration facilities, and more ag- By Edward President, at present. sic via radio, and in a decade of Some dealers see nice merchandis- Columbia Recording Corp., ftirdgeport, the gressive merchandising will have to Conn. With new prices, there Is no falling prices and reduced buying ing profits ahead, with this increased prevail, to produce and handle three doubt In my mind but that a vast new mntsrltet will he The power, there is no question that the volume. to five times current unit sales. The dealer who expects only to dou- created. love of public demand for recorded ble his unit volume of records at the good nmsic is far -reaching and has return of But others figure that it costs Many dealers will be unable to music has been delayed by the un- new prices, Isn't very closely convers- been limited somewhat, Insofar as about 30 cents, including rent. heat. finance such an expansion, and otbers records are concerned, by cost. economic maintenance of record ant with the market that actually light, demonstration facilities and when ac- I was an optimist on the record high level. will be loathe to do so their exists. There is without question a prices at an artificially direct selling expense, to sell a classi- been so dras- muds more widespread in business In 1910 and have continue) Nov, Columbia new company customed margins have interest -a ennl record. They insist that because tically cut. music today, than existed in the years with an old name -has taken the in- classical records need so muds per- of 1915-1925 which was the scalled itiative with a drastic price reduc- heyday of the record business. Cer- sonal attention during sales, there is HOW CAN DEALER BUILD PROFITS? tion. RCA Victor has also announced little reduction of unit selling cost. tainly there is now available to the new reduced prices, and the pace of as volume up. more skill in public a vast superiority of classical To goes With larger stocks, repertoires as compared to those days. Build Profits on record merchandising has quickened. buying will necessary to keep According to their reasoning, a be Leopold has commented For example, there were then no coni- With the bonier of price remover). turnover up, and a genuine knowl- Stokowski Records in 1940 -41 every reason to expect a sub- record listing at $2 with a 40 per cent on the new situation in the distribu- plete symphonie works, and practically there is edge of customer preference will be- no orchestral ones. The bulk of the stantial quickening of the fast -grow- dealer discount, produces a gross lion of records by saying shot "it is margin of 80e and a net profit of 50c. come an important factor. total volume was done with a few Advertise the new low prices. ing popularity of records. highly desirable to make records avoil- operatic records. Yet the classical But when reduced in price to $1 The buying practice of many deal- able to more lovers of music all over Use newspapers to reach new buyers. when volume being done up to now at $2 the cost becomes 60e, the gross mar- ers (which permits a re -order the country, and it is greatly to the prices is probably no more than one Mail out announcements to past RELATION OF PRICE TO MARKET tiros gin 40c and the net profit only 10e. the last record has been sold, credit of Columbia that this is now tenth of the volume done with this customers. New markets will be opened up, Thus, it appears to dealers who producing an out -of -stock condition being done through their foresight very limited repertoire in tbe socalled for Sell aggressively in the store. new record) customers will be created. figure their costs of doing business for 1 to 4 days) is much too slow and heyday. vision." that any- and established record buyers will on n uniform unit rote, that while the new tempo. The number of anything Push special new releases. "Records are of greet importance body buys is controlled by the price. buy many snore records than has been double present unit sales will give Many a dealer will "stub his toe" to the musical life of our Nation be- is to Sell groups of records, by authors, his The big problem today get the their custom. the some dollar volume, it will take on this rock, and lose many of cause through them we can listen to dealer to realize that the market Isn't topics, etc. Whether enough added volume will about five times present unit sales to customers and prospective eustomers, the music that interests its over and ' merely doubled at tbe new prices, hut be created to offset the dollar loss in earn the same net profit. to other more alert dealers. urcr agoin." Is multiplied 20 or 30 times! Also, inn min, is the pies worrying This situation does not apply to It may thus be that we will ulti- SEPTEMBER, 1940 19 18 RADIO TODAY Appreciation, that 86 recordings of 12 grand operas will be distributed by the Committee in a non -profit effort to get this music to the largest possible number of people. These records are specially recorded for the offer, and are distributed at a charge of 58c per 12 in. disc, or $1.75 for album sets of three or four. The event is announced as "a great public service in behalf of good music" and it involves the cooperation of radio, churches, schools and civic organizations. An electric record -player, which plays through radios, is offered at $4.75. All merchandise comes through 14 distribution stations set up by the Committee in the area. Operas will be offered one each week, for 12 weeks.

Political Speeches Pull Millions A good section of the 130 million people of the II. S. have decided i;o "listen before they vote" as the two major political parties swing into a more terrific phase of the Presiden- tial campaign. The acceptance speech of Wendell L. Wilikie drew a record New Musical Instrument for Radio Dealers' Attention audience for political speeches, according to the ratings of Cooperative For homes with pianos, here's the Solovox invented by Laurens Hammond, of Analysis of Broadcasting. organ and Novachord fame. It's an extra keyboard, 3 octaves with 6- octave range, offering wide variety combinations with and at $190. Sept. 16 was the opening day of of tone piano, sells "Listen Before You Vote" campaign, sponsored by the National Associa- to be one ever since. This includes afford to carry a greater stock because tion of Broadcasters, working with the depression years from 1930 on. I their competition was eliminated from see nothing in the 1940 picture or any- nearby stores. A dealer could promote RIA and RSA. Dealers and dis- where in the future that will affect a and spend money on a line, which he tributors are also helping to make a record dealer's manner of doing busi- does not do today to any great extent. big point out of the long series of ness or the profits to be derived there- Franchising would help the dealer election broadcasts, so that more lis- from. I do see, however, some very prevent overstock, as the same reper- teners will know where to buy more bright spots in his horizon, bcause he toire is being made by all the manu- sets and more service. definitely has, at his command to serve, facturers and while he would lose some a splendid group numbering millions sales because of certain artists, he of record buyers throughout the would more than make it up by the country -to which he now has an limited stock, and by the natural busi- Dealers Nail Planks opportunity to add millions more of ness he would get by being known as new customers heretofore handicapped a "such -and -such record company" in Their Platform in their buying by price limitations. dealer. A group of aggressive dealers in Illinois have adopted a sales platform, NEW CUSTOMERS BEING CREATED. NY Musical Group Makes which is solid enough to discourage FRANCHISES DESIRABLE. all the unfair on Records trade practices, and By Eli E. Oberstein, L'. 3. Record Offer Operatic comprehensive enough to develop a Corp., N. Y. C. A new element in the sale of op- new cooperation between the manu- eratic recordings in the New York facturers and the retailers. The action The amount of advertising and pro- metropolitan area was seen in the ex- motion being done by the record com- was taken under the banner of the ceptionally big -scale announcements by Illinois Radio & Appliance Dealers' panies will mean more dealers and the New York Committee for Music more interest by the dealers. Association of Chicago, and is being There will be a greater unit pur- widely publicized as the clean -up code chase by present customers and there of the business. The same platform will be great interest by new cus- Wax Worth Watching has also been adopted by the Cincin- tomers. Every radio line is now ad- nati association of radio and electrical vocating the sale of record -playing DINAH SHORE with orchestra singing Maybe -Blue- devices. The publicity being given the bird B10793. dealers. price reduction in all the papers and HENRY RUSSELL and his Romancers singing Sierra The planks of these platforms cover will Sue -Okeh 5679. which were listed by magazines throughout the country BING CROSBY with John Scott Trotter and his or- the same points in itself create millions of buyers. chestra singing Only Forever from "Rhythm on the Caldwell- Clements, Inc., publishers of To a great extent price controls the River"-Decca 3300. RADIO TODAY, in their efforts to pro- number of records, whether classical GINNY SIMMS with orchestra singing "I'll Never Smile Again-Okeh 5703. vide a code of ethics for the radio and or otherwise, that a customer will buy. was This is particularly true with schools, JOHNNY MESSNER and his orchestra playing Bessie appliance business. The platform Couldn't Help It with vocal by Jeanne D'Arcy, Mr. was which have a limited budget. 1 believe published repeatedly, and nation- Messner and ensemble -Varsity 8357. many price reduction will Increase the num- ANDREWS SISTERS with orchestra singing Ferryboat ally applauded by readers. In ber of records purchased by the schools Serenade -Decca 3328. cases it was used by retailers as a throughout the country. KAY KYSER and his orchestra playing Chiapanecas store exhibit. with VC by ensemble-Columbia 35621. The dealer fits in very well under On page 22 the code is presented in the new plan because of increased sales MILLS BROS. with guitar singing On the Banks of and would certainly be protected by the Wabash -Decca 3331. feature form - a practical and EDDY DUCHIN and his orchestra playing Only For- straightforward statement of policy proper franchise. When there were ever from "Rhythm on the River" with VC by June franchise dealers, the dealers could Robbins -Columbia 35621. for radio and appliance men. 20 RADIO TODAY PROFITS HIT ALL -TIME HIGH FOR COLUMBIA RECORD DEALERS! Sensational Re- Pricing Plan Pioneered By Columbia Scoring Nationwide Triumph

Columbia's bold move in slashing classical record prices has opened up mass markets never before exploited. From Los Angeles to Boston, dealers (with full rebate credits on their stock from Columbia) are reporting history- making volume on Columbia "Masterworks." Sales of a few weeks are more than sales of the past six months! And this is only the beginning. Columbia's revolutionary move to bring the world's finest music within the reach of everyone has yet to realize its full benefit. Popular sales are on the way up, too -thanks to increased store traffic created by Columbia's intensive "Masterworks" advertising campaign. Columbia is re- writing record history -and making more money for every Columbia Record dealer!

HERE'S WHAT DEALERS SAY ABOUT COLUMBIA'S DRAMATIC MOVE The Boston Music Company, Boston, Mass. - The Record Album, Oakland, Cal. -"Sold more "Since the Columbia `Masterworks' announce- Columbia `Masterworks'R ecords during the past ment ... we have enjoyed one of the best August month than our total volume for the previous months in record sales." 11 months." The May Company, Los Angeles, Cal. -"We Liberty Music Shop, Incorporated, Ann Arbor, doubled our sales force to take care of added Mich. -"At the new prices our Columbia vol- business ... unable to take care of the crowds and we anticipate still ume has already doubled adequately." . greater gains when the fall season start$." The Emporium, San Francisco, Cal.- "Enlarg- Stradler's, Incorporated, Chicago, III. -"We ing our facilities to take care of increased sales." have noticed in our monthly operating statement for August a decided increase in the sales of H. F. Cole, Inc., Grand Rapids, Mich. -"Sales Columbia records over same period last year." of `Masterworks' increased more than 500%."

Columbia Recording Corp., Subsidiary of The Columbia Broadcasting System, Inc. Bridgeport, New York, Hollywood

COLUMBIA'MASTERWORKS" RECORDS SEPTEMBER, 1940 21 HERE'S OUR BUSINESS PLATFORM

Radio and appliances should be sold at a profit.

Production should be geared to current sales demand, with fewer conflicting models.

3. Business belongs to the man who goes after it fairly.

4. Vicious price cutting and misleading advertising have no place in radio -appliance selling.

Manufacturers and distributors who perform a useful function and sincerely cooperate with radio - appliance dealers, are entitled to, and should receive, full dealer loyalty and support.

Industrial- discount selling, employee -group buying, and non - retail distribution, must stop.

1. Instead of fighting over existing business, the radio -appliance trade in general should develop new sales demands through cooperative "creative" selling.

Radio- appliance merchandising should be elevated to a higher plane, and deserves modern stores and methods.

Servicing is a responsibility which must accompany sales.

10. The ultimate interests of dealer, distributor and manufacturer are identical.

Prepared by RADIO TODAY 480 Lexington Ave., New York, N.Y.

22 RADIO TODAY TRUST G -E TO TURN OUT

Don't fail to see and to hear the brilliant new line of G -E Golden Tone Ra- dios. It's the Leadership Line for '41! Every set -a star! Tops in tone - tops in styling - tops in sales performance! Display these sensational new radios prominently -on your sales floor, in your windows. Then watch how sales mount. MODEL J -809 -A Gorgeous Com- bination. Equipped with Special MODEL J- 805 -Special Election- "Roll -Out" Phonograph Compart- eer Console. Priced to sell where ment. the sales are thickest. Ot10

- MODEL JFM -90-A New FM Trans- lator That Permits Practically Any MODEL J -51 -- Special Electioneer Standard Radio To Receive Frequency Table Set. Splendid Design. Outstand- Modulation Broadcasts. ing Value.

ar 1 1

INVESTIGATE Get in touch with the G -E Radio Distributor - today. MODEL J -71 De Luxe Table Model. MODEL JM7- Something Different ! A Equipped with -Frequency Modulation Key Portable Home Recording Record Player -3 Bands -Dual Beam -a- scopes. Offered At A Price Surprisingly Low.

RADIO AND TELEVISION DEPARTMENT, BRIDGEPORT, CONN. GENERAL ELECTRIC

SEPTEMBER, 1940 23 BLUEPRINT FOR RADIO-MUSIC SALES

A highly flexible floor -plan that emphasizes variety color and economy, suggested in detail by Radio Today

FLUORESCENT LAMPS AND CHROME REFLECTOR

RADIO TODAY

A fresh, modern store arrangement always helps to put Both the partitions and the step fixtures may be made customers and salesmen on a better merchandising foun- locally, by any carpenter or cabinet -maker. The frame of dation. The store plan shown above is extremely flexible, each is made of 2 in. by 4 in. material, the sides and and can be kept constantly fresh and interesting with a steps of wall -board or ply -wood. The edges of the fixtures minimum of expense. are closed with / in. material. with quarter round, or chrome moulding to finish it off. All partitions on the floor are uniform and movable, as Although these fixtures are quite inexpensive, they are shown in the smaller sketch at lower right. They may be very durable, and are easily maintained. They can be used "in line" as shown in the center of the plan, or painted by anyone for a complete change of appearance. singly, as shown along the left wall. "Group" arrange- Decorated in two tones of green, or blue, this store will ments may also be used; dozens of positions are possible. be most attractive and restful, and will have the effect of The step fixtures may be u =ed alone or in combination putting the prospect at ease. The plan will greatly facil- with partitions, for displaying small sets and other ap- itate selection and buying and with the actual floor layout propriate merchandise. frequently changed, it will never become tiresome. 24 RADIO TODAY EVERY NEWS -STAND IS HELPING YOU SELL .::The Instrument Great Artists Choose!" What's BEHIND this Advertising? THE HOTTEST RCA VICTROLA LINE IN HISTORY!

Here's the Greatest Advertising Support that ever backed any Phonograph -Radio!

"Choose the Instrument Great Art- Acceptance of RCA Victrola fea- ists Choose!" That's the theme of tures...insistence on genuine RCA the biggest national advertising Victrola models... is the greatest campaign ever devoted to the RCA in history! Victrola line... the biggest campaign Let this great tide sweep you on offered by any manufacturer of to greater profits! Every news -stand RCA VICTROLA ANNIVERSARY MODEL V- 405... Automatic record changer, 10" or 12" records... new, exclu- phonograph-radios! in your town is helping you sell sive RCA Victor tone guard ... American, foreign reception. 3 bands...12 watts push - Pages... double -page spreads... the genuine RCAVictrola! Take full pull output , . stabilized electric tuning on 6 stations. Large record storage com- partment in cabinet. Also available with full color! Circulation that reaches advantage of this greatest adver- home recording as Model VHR -407. millions and more millions! tising support- you're *CA VICTOR PREFERRED TYPE RADIO TUBES Results? The biggest buying - sure to prosper! tide in the history of phonograph - Over380 million RCA RadíoTuber For Finer Rodeo radios is on right now! have been purchased by radio tam. Periormonce Xc4 z&ìev Combines Record and Radio Entertainment A Service of the Radio Corporation of America DE LUXE RCA VICTROLA V -po0.. Automatic record changer for 10' or 12" RCA VICTROLA V- 100...5 RCA Victor records .. , new exclusive RCA Victor tone Preferred Type Tubes, Superheterodyne dr- guard ...10 tubes, plus Magic Eye ...Amer- cult ..,constant -speed, self-starting motor tcan, foreign reception, 4 bands ... Over- seas Dial, special 31 -meter spread band... built -in Magic Loop Antenna ...plays new stabilized 10" or 12" records with lid closed. electric tuning...Supersen- sitive 15" Electro-Dynamic Speaker plus 20 watts push -pull output.

SEPTEMBER, 1940 25 the original sound. In this way the CONSOLE SALES NOW PROMISE tones of pianos, violins, guitars, man- dolins and other musical instruments MORE PROFITS FOR RETAILERS can be amplified. The second method does not pick up any sound at all, but uses a mag- Manufacturers and dealers alike ex- turn -over, more real selling oppor- net coil near each vibrating steel pi- pect the ebbing tide of console de- tunity for the dealer. ano string. The steel wire, vibrating mand to be turned into a flood tide of These are very important factors in front of the poles of the magnet, public acceptance, sales and profits in breaking down the consumer resis- with each vibration changes the this year. tance to consoles, which has been amount of magnetic flux flowing This is much more than a hope. growing for several years. across the air gap, so that faint elec- There are many sound reasons be- Couple them to the facts that there trical currents are caused to flow in hind these expectations. are more consoles than ever before the magnet coil, exactly correspond- Manufacturers have done some- which need replacement, that buying ing to the vibrations of the steel piano thing to their 1941 consoles. power and buying is on the increase, string. These faint electric currents Almost universally, console styling that the war and the presidential elec- can then be amplified by radio tubes. has been brought nearer to public de- tion bring more people to listen more, and the vibrations of the string will a sires. and the stage is all set for great be heard in a loudspeaker in any de- The handicap of appearance has console year. sired volume. This is the method been greatly reduced. If dealers generally, will really sell used in picking up the string vibra- the the style, the performance, tone tion of the Story & Clark "Storytone" Performance, and particularly tone quality, and demonstrate the superior- quality, is Piano, as voiced by RCA. now demonstrably superior ity of 1941 consoles, they will find the to even the best of the small sets. public interested, willing and able to CAPACITY METHOD Price differentials, for the much buy the new consoles. -up method superior console performance and ap- The greatest console year since '29 The third pick is the pearance, are much Iess than former- can easily result if dealers do as good electrostatic or capacity process. In field has B. F. ly. a selling job, as the manufacturers this the leader been Miessner, whose Console lines are shorter -which llave done a styling and designing job a prolific inventor means more concentrated stock, faster in these consoles for 1941. work in radio is now incorporated in practically every radio set in use. For electrostatic pickup, near each vibrating metal string of the piano is mounted a small insulated metal "plate " -actually the flat head of a wood screw. As the metal string vi- IN NEW brates back and forth, although its MANY IMPROVEMENTS motion is hardly perceptible, this slight change of position correspond- ART OF ELECTRONIC MUSIC ingly changes the electrical capacity between the wire and the nearby The advent of the radio tube and IIere are the three methods of ra- screw -head. These rapid changes of amplifier have made possible new tone dio- tube pick -up and amplification. capacity, corresponding to the metal quality and facility of volume control string's vibration, cause tiny currents in musical instruments. The piano ELECTRICAL PICK -UPS to flow, which can be picked up by the and various stringed instruments now First. We can clamp a microphone sensitive radio tube and amplified to become the source of unique musical onto the instrument or onto its sound- any desired volume. effects never before possible. And in ing box, and so hear its vibrations by The Hardman -Peck piano and addition there are electronic instru- direct contact. Such a microphone is Orgatron are examples of such elec- ments in which the tubes themselves called a "contact mike" and makes trostatic pickup, using the Miessner provide the oscillations. possible tremendous magnification of electronic patents. Pianos in which the strings' vibrations are picked up by electrical methods have wide possibilities of tone, and can produce effects like those of an organ, mandolin and many other instruments. Such pianos can also be adjusted in volume over a wide range of sound. Even a small mini -piano can produce the great volume of a big concert grand. Or it can be turned down so as to be inaudible, while its Player hears himself practice through earphones.

OSCILLATING TUBES In another group of instruments, represented by the Hammond Nova - chord, the "howl" of oscillating radio tubes has been converted into pleas- ing musical tones. Inventor Laurens Ilammond has now developed a smaller instrument of three octaves employing the same principle of oscillating radio tubes, which is being All these artists have individual pick -ups, in the string section of the Croycroft applied as a singing solo tone to sup- all- electronic orchestra. Instruments and conductor's monitoring system designed plement the old fashioned piano. by B. F. Miessner, inventor of the electronic piano. (Continued on page 28) 26 RADIO TODAY The World's Most Expressive PIANO! An Automatic RCA VICTROL:%! .1 splendid RCA VICTOR RADIO!

4 COIUPLETE NSIC ROOi 1V LITTLE I\STRUIET! The Story & Clark STORYTONE - Voiced by RCA - Victor

Here at last is a non -competitive merchandising opportunity that offers radio dealers an entirely new field for their sales abilities -an amazing combination of piano, radio and record- player, developed jointly by RCA-Victor and this 83- year -old piano company!

Yes, the piano itself -time Storytone -is voiced not by

a wooden sounding board, . but. by fine electric pick-ups beneath the strings. The result is the purest tone, the most responsive piano, that the world has ever known! The speakers for both the piano and bench- contained combination set are hidden within the piano itself.

Several very well -known radio dealers have already proven that this market- widening instrument can be successfully and profitably sold by radio outlets. If you want to know all the facts, get in touch with us today.

t 1C A few choice territories are still open! SCN Gla k a dYs U Investigate! :4AkÜQ*c <<° a ,,YS fGa1` The Story & Clark Storytone Voiced by RCA -Victor ;cc

-4.Á1h9U"d 5°Y` 1r1í110r voue is sold to outstanding music houses on an exclusive Ye 0°b lAi 54. Gloso basis. A few territories are still open. Write for full details, including prices and very liberal discounts.

STORY & CLARK PIANO COMPANY 64 EAST JACKSON BOULEVARD. CHICAGO

Instruments of Quality Since 1857 The Storytone is made intruoexyuisitestyles-Eighteenth Getout NAnd 104 r CONTACT MIKE GOOD SELLER

Overlooked by the rank and file of radio dealers, contact mikes are really being sold by the music dealers. Contact mikes are specialties, of course, but they are being "taken to town" by dealers who really under- stand their use, and give them selling effort. New models are a long step ahead of the early ones, in appearance, performance and price. To the persons who play musical instruments for their own pleasure, a contact mike brings a new thrill as it adds new power, richer timbre, to the instrument. To the professional instrumentalist, to the small "bands ", contact mikes open a whole new range of coverage, bring new power to their instruments, A smoothly styled newcomer to the market, the Storytone electric piano, with amplify both radio and phonograph in the player's bench. Developed by RCA engineers, every nuance of tone, and working with experts of Story & Clark Piano Co., 64 E. Jackson St., Chicago. through a mixing panel, gives new, and more delicate control of a "band" to the leader. As key these uses and features of con- (Continued from page 26) ing on which is pressed. This os- mikes By means of two bolts can be at- for tact are being better under- it cillating tube provides the eight stood, tached to any ordinary piano, bring- notes of the uppermost octave. If and they are easily demon- ing own keyboard notes in the next octave below are to strated, demand is rapidly increasing. its paralleling the Contact mikes carry with piano treble keys. be played a subdivider tube cuts the them both All of the sweet musical notes heard frequencies in half, producing an- amplifiers and speakers, making a in from sale of substantial proportions and the Solovox come the oscilla- other set of notes each one octave worthwhile tions of a single master radio tube, lower. And a cascade profits. similarly of Dealers who which is arranged to oscillate five such subdivider are willing and able at any tubes enables to give contact mikes of the notes of the top octave, depend- notes of six octaves to be played. the necessary promotional and selling effort are being well repaid. Both the number of such dealers, and their sales, are increasing. COMBINATIONS GROOMED TO MEET NEW SALES DEMAND

Popular demand for recorded music To alert dealers this is probably the has shown unusual improvement for most important immediate prospect in several years. the radio business. This year radio manufacturers and Combinations represent a substan- dealers will "cash in" on this demand tially higher unit sale, and better with greatly increased radio phono- gross than most dealers have been ac- graph sales. customed to for a long time. Cabinetry and styling of the new Even the table model combination "combos" make them at home in any is a fine step -up from the compacts. surroundings. The theme of "the music you want, Tops which do not have to be when you want it" appeals to young "cleared" to be played, appeal to mi- and old, to all classes, to all income lady who likes neither bare expanses groups. of wood, nor the haphazard placing of Sold soundly, and consistently, it is pictures, vases, flowers, or other orna- already paying dividends to those who mentation, made necessary by the old know how to do the job, and are doing lift -top combination. it. Automatic record-changers which More merchandising effort is being are simple and dependable appeal to placed on combinations this year than the real lover of fine music, make it on any other model by those who real- possible to enjoy an uninterrupted ly have their finger on the buying hour music of personal preference. pulse of the public. of Thousands of musicians are prospects Priced now within reach of even Combinations have the call this for tiny mikes like this one on the modest incomes combination and au- year, and will represent a much harmonica. It's an Amperite Kontak tomatic combination sales will set greater percentage of both units and that makes Joe sound like a pipe or- new sales records in the next few dollars than ever before in the history gan. Connects to amplifier or home months. of thesee fine instruments. radio.

2 a RADIO TODAY -.. : N1... ryr -: . . ... Y r4Í^k {'t 7wi? r ...

,{¡Yw`ti:l.L.'v-..V.,.. ilf _'&:,1,;v+.Tf/+il:. ltS.. .. i.,/... '%VAC...Y,N

An Opportunity for Manufacturers and Dealers Electronic music, as developed by NO MANUFACTURING OR Miessner for pianos, organs and fretted instruments, is heralded far and wide SELLING BY MIESSNER as an achievement in the creation of music. Yet it also has the makings of a mer- x chandising BONANZA for the manufacturer and dealer who take it up in The business of Miessner Inventions, earnest. Inc., is entirely outside the field of man- The almost unlimited range and mas- tery of tone afforded by Miessner Elec- ufacturing or selling. The company's tronic Music is matched by an equally sole activity is the licensing of manu- unlimited market, as yet untouched but abounding in profit possibilities. facturers to produce electronic musical Miessner inventions in electronic music instruments under Miessner patents and are covered by more than 45 patents issued and others pending. Licenses are with Miessner's consulting assistance. available to manufacturers for immediate production, free of all problems Data on licensing, and technical infor- of development work and capital investment -and free of the trade evils ham- mation on electronic musical instru- pering radio. ments, will be furnished to manufactur- The servicing of an electronic musical ers who contemplate entering this field. instrument presents no problem to a capable serviceman. Correspondence invited. * MIESSNER INVENTIONS, Inc. Millburn, New Jersey MIESSNER SEPTEMBER. 1940 29 RECORDER SPECIFICATIONS PRACTICAL DMA ON 112 MODELS OF NEW RECORDERS MADE BY 41 MANUFACTURERS CODE: CABINET TYPES CUTTERS MIKES LEVEL INDICATORS B- console C- crystal C- crystal E- cathode ray "eye" X -none T -table M- magnetic D- dynamic N -neon tube .. -not answered P- portable R- ribbon O- output meter S-chassis COMPANY CUT- SOUND TURN- AMPLI - ADDRESS MODEL CABINET PRICE RADIO TING PICKUP MIKE LEVEL TABLE FIER RECORD TRADE NAME NO. STYLE HEAD INDICATOR IMAM. POWER CHANGER

AIR KING PRODUCTS CO. 5(00 f 89.95 C D 2.5 w. 1523 63 St., Brooklyn, N. Y. 4000 P C D 2.5 AUTOMATIC RADIO R60 T $99.50 yes C 3 no 122 Brookline Ave., Boston .... B yes C 3 AUTOMATIC RECORDEX .. B yes C 3 BELL SOUND SYSTEMS RC1P P $53.00 no C C 10 X no 1183 Fssex Ave., Columbus, Ohio RC2P P 82.50 no C C 10 4 no RECORD-O -PHONE BELMONT RADIO CORP. 797 B yes C C 10 4 no 1257 Fullerton Ave., Chicago, Ill. BELMONT FRESHMAN MASTERPIECE CONTINENTAL RADIO & TELEV. R58 -B11 B $179.95 yes M C E 10 10 Ye° 3800 Cortland St., Chicago, III. R59 -B11 B 225.00 yes M C E 10 10 Yes ADMIRAL CROSLEY CORP. 33BG T $ 69.95 yes C no 1329 Arlington St., Cincinnati, Ohio 31BF B 149.95 yes yes 34BH B yes C yes 28AZ B yes C no DE WALD RADIO MFG. CORP. 906 B $174.50 yes C E 10 10 no 440 Lafayette St., N.Y.C. 907 B 149.50 yes C E 10 10 no RECORDOMAT 908 T 119.95 yes C E 10 10 no EMERSON RADIO & PHONO. CORP. 384 P $ 69.95 yes C E 10 5 no 111 8th Ave., N.Y.C. 364 T 99.95 yes C E 10 5 no 371 B 149.95 yes C E 10 5 Yes FAIRCHILD AVIATION CORP. F26-3 P $645.00 no 16 10 no 88 -06 Van Wyck Blvd., Jamaica, L.I., N.Y. FARNSWORTH TELEV. & RADIO BKR-84 T $99.95 yes 10 5 no Fort Wayne, Ind. FEDFRAL. RECORDER CO. 111 T $ 69.95 yes 1 3 no 50 West 57 St., N.Y.C. 101 T 89.95 yes 10 3 no 116 P 72.50 yes 10 3 no 211 B 99.95 yes 10 3 no 301 B 129.95 yes 10 3 yes 306 B 159.95 yes 10 4 Yes 12LP P 199.50 yes 12 5 no 16SM P 399.00 yes 16 5 no CALVIN MFG. CORP. 93F1 B $169.95 yes 10 10 Yes 4545 Augusta Blvd., Chicago, Ill. 103F1 B 249.95 yes 10 10 Yes MOTOROLA RW1 T 49.95 yes 10 yes GENERAL ELEC. CO. JM7 P $49.95 no 10 X no Bridgeport, Conn. GENERAL INDUSTRIES CO. R70 S no M lo no 3537 Taylor St., Elyria, Ohio GRAY MFG. CO A P no C 4 no 16 Arbor S ., Hartford, Conn. GRAY AUDOGRAPH IOMOCORD MFG. CO., INC. 110 T $ 69.95 yes C E 12 .. no 1600 Broadway, N.Y.C. 120 B 89.95 yes C E 12 .. no HOMOCORD 130 B 139.95 yes C E 12 .. Yes HOWARD RADIO CO. 302RT T $ 99.95 yes C E 10 6 no 1735 Belmont Ave., Chicago, Ill. 302R B 119.95 yes C E 10 6 no 302RA B 169.50 yes C E 10 6 yes 5 8R B 149.50 yes C E 10 10 no 568RA B 199. 0 yes C E 10 10 Yes LAFAYETTE RADIO CORP. S -28 T $ 67.50 Yes C E 10 .. no 100 Sixth Ave., N.Y.C. S-53 B 87.50 Yes C E 10 no RADIOCORDER BB -96 B 159.50 Yes C O 12 no MAGNAVOX CO., INC. Adam Secretary B yes C O 2131 Bueter Rd., Chipperdale B yes C O Fort Wayne, Ir. d. Ae am Commode H yes C O Regency Commode B Yes C O JOIIN MECK INDUSTRIES R-15P P $110.00 no O 12 10 no 1313 W. Randolph St., Chicago, 111. AUDIOGRAPH MELLAPHONE CORP. R T $40.00 no M M C 9 Y no Rochester, N. Y. C T 60.00 no M M C Ë 9 no MELLAPHONE RECORDER TT S 30.00 no M M C 9 X no MUSIC MASTER H P $84.50 no C C no 508 S. Dearborn St., Chicago, 111. PIIILCO RADIO CORP. Attachment kit for radio -phono models. Yes Philadelphia, Pa. PILOT RADIO CORP. HD192 B $169.50 yes 10 10 yes 37 -06 36th St. L.I. City, N.Y. LD192 B 199.50 yes 10 10 yes PILOT HOME RECORDER PRESTO RECORDING CORP. Y P $595.00 no M 16 10 no 242 West 55 St., N.Y.C. K-6 P 215.00 no M 12 3 no K-7 P 230.00 no M 12 3 no RCA MFG. CO., INC. M1 -12700 B $475.00 no M 16 3 no Camden, N.J. MI -12701 P 179.00 no M 12 3 no RCA VHR207 B yes yes REK -O -KUT Overhead iced mechanisms and turntables. 173 Lafayette St., N.Y.C. REMLER CO., LTD. 471 T $99.90 yes C C C N 10 6 no 2101 Bryant St., San Francisco. (Continued on page 50) 30 RADIO TODAY Sensational New "Glamor- Tone" Radio Line Acclaimed by Top -Flight Dealers from Coast to Coast

EVERYTHING we said a few months dealers are doing a BIG business with this ago about the new Crosley organiza- outstanding line! This is a Crosley year! CROSLEY tion has been realized. "Crosley on the It's not too late to jump on and ride with March! " -"Watch Crosley! " -"Things Are the winner! Get in touch with the nearest MARCHES ON! Happening at Crosley! " -no longer are Crosley distributor TODAY. See these great Crasiey's new factory organiza- these predictions. Now they're confirmed - values for yourself! Get the details of the tion, now complete, has formu- positive proof is at hand! complete new Crosley program in detail. lated a tang - range program - The new Crosley "Glamor-Tone" Radio built an a sound sales and mer- Continuous National Advertising Line has swept the nation! chandising polity -that means National advertising on the new Crosley Never before has there been such enthusi- great things ahead far the entire radio line will continue throughout Octo- Crasley selling organization. asm, such immediateresponse, such acclaim ber, November and December with large -all expressed in terms of ORDERS! advertisements, in color, in the Saturday With a new and permanent pro- The tremendous values in this new line Evening Post, Collier's, Life and Look! -an gram of product development, have been recognized. Distributors and even bigger campaign than originally planned! sales activity and advertising dealers have ordered far beyond our ex- Cash in on this great advertising and this now well under way, the pectations. New accounts have been opened great line of radio receivers before it's too Crasley franchise rapidly is up at a greater rate than at any time in late. We ask only that you see them-hear becoming one of the mast de- Crosley history. From Maine to California them -and get the prices. They sell them- sirable in the appliance field. and from Canada to the Gulf, first -line selves! Big things have happened - THE CROSLEY CORPORATION bigger things are coming! on Pouel Crosley, Jr., President Cincinnati, Ohio Keep your eye Crasley! Home of the Nation's Station- WLW--70 on Your Dial $ëâ«t2e4zI4 to ante- ist /94/-

:. YOUR EYE ON CROSLFT!

SEPTEMBER, 1940 PRESENTING- FALL PROFIT BUILDERS

Westinghouse WR -290 RCA Victrola model V302 in regal * Table model with 8 tubes, 3 18th C. Sheraton incorporates new bands, 6 in. speaker, 6 push buttons, "Tone Guard" feature & 15 in. loud- built -in antenna in a walnut cabi- speaker, 10 tubes, Magic Eye, built -in net, lists for $49.95. Westinghouse loop & short wave antennas. Elec. Supply Co., 150 Varlck Si., New York, N. Y. -RADIO TODAY. Farnsworth Tip -Top tuning * Radio control door in center of Farnsworth console model, BK -88 tips forward and downward. 8 tube radio, Bilt- in- Tenna, 6 push buttons, 2 wave bands, Hi -spot dial. Auto- matic record player is under top lid of cabinet. Farnsworth Telev. and Radio Corp., Ft. Wayne, Ind. - RADIO TODAY.

Andrea portable * Six -tube, 3 bands (coverage from 16.2 to 550 meters) 3 way Sonora Cameo model superheterodyne portable is housed in simulated alligator l e a t h e r * A new table radio model (6G63A) or browned striped air- KT -87, in 2 -tone plastic (tan front plane covering (6G63). Has disap- and red brown back) is also avail- pearing front cover with lock and able in ivory, KT -89. 5 -tube, AC -DC key. $39.95. Andrea Radio Corp., superhet with built -in loop, stand- 48 -20 48th Ave., Woodside, N. Y.- ard broadcast band, A.V.C. and 5 RADIO TODAY. in. P.M. dynamic speaker. Sonora Radio and Telev. Corp., 2626 W. Washington St., Chicago, Ill. - RADIO TODAY.

Stromberg- Carlson combo * Automatic radio-phono, No. 509 -PF, having standard broadcast and American and Foreign short wave reception. Plays and shifts 10 and 12 in. records automatically. Crystal pickup, A.V.C., dynamic speaker, walnut cabinet. Stromberg- Carlson Tel. Mfg. Corp., 100 Carl- son Rd., Rochester, N. Y. -RADIO TODAY. Talk -A -Phone recorder * Model R -80 complete home recorder also includes record player Setchell -Carlson Dor -A -Fone and P.A. system. Crystal mike, 61 * Combination radio and inter - Knight superhet in. dynamic speaker. Plays 10 and call system, 411RD. Finger tip * Knight 5 -tube, AC -DC, 2 band 12 in. records. 3 watts power out- control. P.M. external speaker. AC- superhet, B10532. Magna - Beam put, 5 tubes, electric eye volume in- DC, superhet radio. P.M. dynamic built -in aerial, airplane dial, 5 in. dicator. Striped airplane -luggage speaker, built -in loop antenna, 5 dynamic speaker. Push button tun- cloth case. Talk -A -Phone Mfg. Co., tubes. Setchell- Carlson, Inc., 2233 ing. Molded plastic cabinet. Allied 1219 W. Van Buren St., Chicago, University Ave., St. Paul, Minp.- Radio Corp., 833 W. Jackson Blvd., Ill. -RADIO TODAY. RADIO TODAY. Chicago, I11. -RADIO TODAY. 32 RADIO TODAY DAILY DEFENSE MAP. THE picture you see above is not an taken. By studying the structure thus I aerial view of a battlefield. It is a exposed, Sylvania engineers determine map showing the structure of a piece the special characteristics of each of metal five one -thousandths of an batch of metals. Flaws which would be inch thin! unnoticed by the unaided eye stand Sylvania engineers regularly map the out as plain as warts on a nose. structure of metals and wires which -if Such a painstaking "defense meas- they pass Sylvania's rigid tests -will be ure" as mapping the structure of metal used to make the world's finest radio and wire is but one of the many special tubes. operations which guard the quality of Through the use of the metallurgi- Sylvania Radio Tubes ... and insure cal microscope shown in the inset, satisfied customers for you! greatly magnified photographs are Hygrade Sylvania Corporation ... Emporium, Pa. NIA RADIO TUBES

ALSO MAKERS OF HYGRADE LAMP BULBS AND MIRALUME FLUORESCENT LIGHT FIXTURES

SEPTEMBER, 1940 33 SALES BOOSTERS

Majestic models Columbia Recording Corp., Bridge- * T1019, one of new line of table port, Conn., now takes its place and portable sets has standard BC among makers of phonographs. Here's and SW bands. Walnut cabinet. `---;1,`- Size a new $69.50 model with 8 in. speaker, 17 x 834 x 7%. Majestic Radio & crystal pick -up. Tele., 2600 W. 50th St., Chicago. - RADIO TODAY. Motorola console * An 8 -tube, AC superhet, No. 83K1, has 3 bands, 10 in. electro dynamic speaker, semi -rotable aero- vane loop and television, FM, phono connection switch. Walnut veneer cabinet. $69.95. 6 push- buttons. Galvin Mfg. Corp., 4545 Augusta Blvd., Chicago, Ill. -RADIO TODAY.

Zenith 8S593 Philco console * No. 605P, 6 -tube phono -radio * Radio- phono- recorder combi- with automatic record changer. nation with crystal microphone & Tilt -front cabinet. Covers standard pickup, magnetic cutting head. 8 broadcasts, American and foreign tubes, Wave -magnet, 12 in. speaker. short wave, state police calls. American & foreign broadcasts. Wal- Philco Radio and Telev. Corp., $129.95. Zenith Radio Farnsworth BT -68 nut cabinet. Philadelphia, Pa.- RADIO TODAY. portable Corp., 6001 Dickens Ave., Chicago, * Universal portable (AC, DC Ill. or battery) has 6 tubes, A.V.C., Bilt -in- Tenna. Simulated pigskin case, genuine leather handle. Farns- worth Telev. and Radio Corp., 3700 Pontiac St., Fort Wayne, Ind. - RADIO TODAY.

Stromberg table radio * No. 500J, AC -DC table radio with built -in loop, A.V.C., dynamic speaker. Rosewood cabinet, airplane Magnavox radio -phono type pointer dial. Stromberg -Carl- son Tel. Mfg. Corp., 100 Carlson Rd., * Adam commode, 11 tube radio Rochester, N. Y.-RADIO TODAY. with automatic record changing phonograph, also 11 -tube FM receiver (separate chassis) or home This smart- looking GE FM -AM receiver has recorder as optional extras. Record 3 built -in antennas, double chassis; AM con - storage space. Magnavox Co., Ltd., trols behind cabinet doors, FM on top under 2131 Bueter Rd., Ft. Wayne, Ind. - hinged lid. Television phono key. $175. RADIO TODAY. RADIO TODAY / //

THE LONG and

THE SHORT of IT

Cold drawing small tubing is a tedious process -if you're not a small tubing man. At Superior, we start with raw stock of about 1" O.D. (seamless and welded) -and draw it practically out of sight, if that is what you need. We know just where to stop to meet your specifications. Every step down is World's Smallest Metal small -a reduction of O.D. through the carefully Tube Compared with the machined die is made at the same time the wall is Stinger of a Mosquito reduced by the mandrel. Time after time this operation is performed with intermediate anneals to On Display at New York keep the metal workable. Filially the tubing with World's Fair in the West Vir- Superior high finish is ready for laboratory check. ginia Building By concentrating in the small tubing field, Superior has made readily available to all industry a product which has erroneously been called "Specialty Tubing ". It is no specialty when you make it your only business.

SUPERIOR TUBE CO. Ht. BIG NAME IN SMALL 'l'UBI,\G, NORRISTOWN, PENNSYLVANIA /0/ 18 miles to the pound! This nickel tube, drawn by Superior Tube Company, has an outside diameter of less than 19/10,000 of an inch. a wall thickness of 75/100,000, and an inside diam- Tubing frort 3/4" OD down ... SUPERIOR Seamless eter of 4/10,000. (The mosquito's in var. . analyses. Vl'ELD1iAWN ' EI (1RAw, Welded Stain- stinger measures 31/10,000.) less. BRAWN Welded " Mone1" and "Inconel ". Superior used 30 passes, or drawings, to reduce the size of SEAMLESS and Patented LOCKSEAM Cathode Sleeves. this tube from 'T/s inch O. D. down to 19/10,000. " F O R F I N E S M A L L T U B I N G" SEPTEMBER, 1940 35 NEW THINGS

Ideal battery * Rechargeable flashlight battery fits all 2 -cell lights. Trans- parent case of special design prevents leaking. Small charger unit keeps cell at full voltage. Recom- mended for heavy users of flash- lights. Ideal Commutator Dresser Co., 4033 Park Ave., Sycamore, Ill. Mallory coded condensers -RADIO TODAY. * All types of tubular capacitors now have color coding for easier identification of capacity and working voltages. Bands circle unit for easier checking of unit in a set. P. R. Mallory, 3029 E. Washington St., malt Indianapolis, Ind. -RADro TODAY. Philco plug -in aerial * Auxiliary plug-in loop aerial for portables improves pick -up in trains, etc. Suction cups on the loop attach it to most surfaces. Attach- ing to portables automatically dis- connects built -in loop. Philco Radio and Telev., Philadelphia-RADro TODAY.

Electro power unit * New A -B plug-in power pack converts portables and home battery radios into all- electric sets. Model AD operates any 1.5 -volt radio having 4, 5 or 6 tubes from the 115 volt AC or DC line. List, Andrea record demonstrator $8.95. Electro Products Labs., 549 * Walnut cabinet, designed for W. Randolph St., Chicago -RADIo convenient record demonstrations TODAY. is available to dealers at $68. f. o. b. Contains high -gain push -pull amplifier, concert grand speaker, heavy - duty, constant speed motor, 12 in. recording turntable and crystal Centralab trimmers pickup. Andrea Radio Corp., 48 -20 Woodside, N. Y. -RADIO * New ceramic trimmer capaci- 48th Ave., tors have fixed plate bonded to in- TODAY. sulation. Variable plate rotates on ground ceramic surface. Available in ranges 2 -6, 3 -12, 7 -30, 60 -75 mmfd. Centralab, 900 E. Keefe St., Mil- waukee, Wisc. -RADIO TODAY. IRC sliding connector Precision coil bobbins * New constant pressure con- * New type of coil bobbin of nector for semi -variable resistors kraft or fish paper and fibre end assures uniform contact to wire. pieces may be had in many stand- Single screw holds band from mov- ard sizes. Special lacquer improves ing. Spring is tempered for opera- electrical and mechanical charac- tion at normal resistor tempera- teristics. Precision Paper Tube Co., tures. International Resistance Co., 2033 Charleston St., Chicago. -RA- Philadelphia-RADro TODAY. DIO TODAY.

Ohmite 750W rheostat C -D lamp filter Music- Master phono. * Model T rheostat handles 750 * Fluorescent lamp line filter * Concert model phonograph, watts, is 10 inches in diameter, has types IF -6 and IF -24 for plug -in DL, in portable carrying case. 8 in. % -inch shaft, available in single or lamps, and attachment to unit, re- speaker with well -balanced bass tandem assemblies. Large copper spectively. Prevents radio interfer- response especially suited for fine graphite contacts. May be had in ence by keeping radiation out of symphonic recordings or as a dem- straight or tapered winding. Ohm - power line. Cornell Dubilier Elec- onstrator. $31.50. Music Master ite Mfg. Co., 4835 Flournoy St., Chi- tric Corp., Plainfield, N. J.-RADIO Mfg. Co., 508 S. Dearborn St., cago, Ill. -RADIO TODAY. TODAY. Chicago, 111. -RADro TODAY.

36 RADIO TODAY "Buying Trend" Contest with $1,500 Cash Prizes NEW, PROFITABLE GENERAL INDUSTRIES for Dealers In order to bring home to the radio PHONOGRAPH and RECORDER EQUIPMENT i dealer the facts on what type of set the public is buying the Emerson OR rebuilding and for assembly in new equipnient, get the new, 1940 de- Radio & Phonograph Corp., 111 Eighth Ave., New York City, has announced signed, precision -built motors, changers and recording units you want from a big contest in which retailers are General Industries -the world's largest manufacturer of phonograph motors. asked to estimate the proportionate sales of all types of radios during the Priced to equip instruments for popular demand. Delivered ready to install. single month of September, 1940. Cash Order samples to test in your own shops. prizes totaling $1,500 are offered for the closest estimates. In a dramatic broadside headed "Sell Up, of Course," which has been mailed to the trade direct from Emerson's New York headquarters, the industry's production figures for the whole year of 1939 are given, and it is suggested that contestants refer to these figures as a guide to their guesses for the month of September, 1940. These figures show that 77.7 per cent of the total (7,161,295 units) were table models; 18.2 per cent (or 1,673,898 units) were consoles, and that 4.1 per cent (or 378,210 units) were console combinations. Low -Cost, Simplified Recording. Concealed feed -screw mechanism; high- imped- The contest announcements suggest ance crystal pickup; separate cutting arm with depth -of -cut adjustment; weighted turn- that dealers would do well to stock table; special -design, powerful rim -drive motor. and feature the types of radios in these Streamlined, proportions, in order to cash in on current buying trends. Emerson also Easily Operated points to "many opportunities in our Changers 1941 line of radios for 'selling up' to higher priced units and consequent Only 1 lever -adjustment greater dollar profit per sale." necessary to change Phil Gillig, sales promotion director from one size record to for the firm, reports "a lively interest another or to set for so far among dealers, in the merchan- manual playing. Looks dising principles of the contest." The fine in all cabinets. In- competition closes Sept. 25. cludes high quality tan- gent - tracking crystal pickup; cycling and on- off switches; sturdy, Ken -Rad Aired as a constant -speed motor. Leading Industry The growth of the radio tube in- New Model LX Fan -Cooled Rim -Drive Motor dustry got a lively dramatization Sept. 8th, when the Ken -Rad Tube & Lamp Low-cost, light-weight, compact in design, this latest addition Corp., Owensboro, Ky., was the sub- to the popular "X" series of G.I. motors is designed for light- ject of a broadcast over WLW, DABS weight portables and table-model phonographs. and a string of southern stations. It was one of a series of programs conducted by the University of Kentucky, titled "Visiting Kentucky's Indus- tries"; for this show the Ken -Rad firm had been picked as one of the leading companies. 74G]EN1ERAlI, INDUSTRIES CO. The broadcast included all phases of 438 TAYLOR ST. ELYRIA, OHIO radio tube manufacture, complete with recordings of actual factory processes. Roy Burlew, Ken -Rad president, re- viewed the progress of the company, starting in 1922 when the firm began with 3,500 sq. ft. of floor space, and less than 20 employes making some 50 units per day. Now, Ken -Rad turns out about 80,000 units daily, and uses 375,000 sq. ft. of floor space and a maximum of 3,300 employes.

Baldwin Joins Finch Facsimile Announcement has been made that James W. Baldwin, formerly managing director of the National Association of Broadcasters and secretary of the Fed- eral Radio Commission (predecessor of FCC) has Joined Finch Telecom- munications, Inc., as manager of the firm's Washington, D. C. offices. SEPTEMBER, 1940 37 the greatest the year for i

philco distribut Your thatt event th; merchandise forx Profits and Big philco pro A typical Bigg sales appappeal done ever nation-,wide pro national and local retail Ap rdcticdl pull tra need to few days, In a utor. In th tr.ib of opportunity

. PHILCO ALL HOME RADIO PHONOGRAPHS TELEVISION AUTO RADIO RAI ofit event o io dealers..

of gigantic the nnews radio trade ting in America! dealers o f soundd an XILCO of fire, enthusiasm even ph n a n y << otter" than

s of philco' great the power acked by ing campaign offers you ositioti the p ro p on with dis ose sales! philco from profit the full story they- biggest wayy ee, clear the with philco:

radio Season .

ES PARTS REFRIGERATORS AIR CONDITIONERS DRY BATTERIES i rj, J

0 LCO JIJBILEE 1: 4411 11, 4 1 ITII ?'r1P rrirr PROMOTION -., , %.! of a gigantic etting the news thenow radio trade 1 history in Phiise distributorwill rock America! Y that f ° event poco dealers ° and soup merchandisen the Onate fire, enthusiasm even philco and Big pro full of loti than anything --,. prO .I philco Better, "Hotter typical er, , A Btgg great ,I ; philco's ...... saless appeal of 1 has ever done' power oti n backed by the ' i campaign!n you A nationwide localPtOmdv rtising offerss a opositions and p national otion with t0 dis - tail p close sales! philco practical a your A traie from Y °u profit topull full story biggest ne get the the the way philco! few days, ntime, clear In a season In the the 941 radio tributor. of opportunity

PHILCO ALL YEAR 'ROUND FCR PROFITS All YEAR 'ROUND CONDITIONERS DRY BATTERIES HOME RADIO PHONOGRAPHS TELEVISION AUTO RADIO RADIO rtIBES PARTS REFRIGERATORS AIR RCA Enlarges Indiana Plant Immediate expansion of the Indian- apolis, Ind., plants of the RCA Mfg. Co. has been announced, and a new building unit of 100,000 sq. ft. floor space will be rushed to completion by Jan. 1, 1941. RCA acquired 15 more acres of land and makes the expansion as the first of a series to meet the requirements under the National Defense Program. In an announcement by the Indian- apolis mayor, R. H. Sullivan, it was pointed out that employment will be hiked from 1,500 to 2,500 and that the payroll will probably go from $2,000,- 000 annually to $3,000,000. The Indianapolis plant is one of three operated by RCA besides its largest factory and home office at Camden, N. J.; others are at Bloom- ington, Ind., recently opened for making small radios, and at Hollywood, Calif., where records are manufactured.

Let this be a prophecy! You'll find CRYSTAL EQUIPPED Recording Sets setting the sales pace for 1940 -41. Why? Because Crystal Recording Heads, Crystal Micro- Big Volume in Westinghouse phones and Crystal Pickups do such a swell job ... are so thoroughly Birthday Models dependable and have been so universally adopted by a majority of leading manufacturers as standard parts of these new modern "This season tops them all for sales," reports Steve Halstead, special radio recorders. Be on the safe side! Make sure that the line you take on representative for Westinghouse Elec- ... the stock that you invest your money in .. . is crystal equipped. tric Supply Co., who has been active in extensive sales presentations of the 21st Birthday Westinghouse models. Many thousands of these new re- The events were held in 20 key cities cording sets will come completely equipped with Astatic's high in the East, Central and Southern states. quality Recording Heads, Microphones and Pickups. Every single "Dealers and distributors are saying one of these parts is a product that has proven its performance that the line has the best values we've and merits your complete confidence. No new "didos" to fuss ever offered . . . public acceptance is ahead with . . . no adjustments necessary . . . no worries to mix up pushing factory production far of last year's outstanding performance with the business of selling. Crystal Equipped Sets reduce sales low- priced sets continue to sell resistance and raise sales volume. in large volume, but there is a marked increase in the higher brackets." ASTATIC CRYSTAL RECORDING HEADS give you these `features: Fool -proof design. Rugged con- Majestic Ready with struction. Low wave form distortion. High internal stiffness for Line accurate groove cutting. Finest performance on all types of Strictly New record blanks. Ample power reserves for peaks of volume. The new line of radios produced by Majestic Television & Radio Corp., will ASTATIC CRYSTAL MICROPHONES provide wide range re- start coming through for shipment sponse with high output. Light weight, compact construction. early in October, according to word from headquarters at 2600 W. 50th St., Adaptable to modern design. High impedance simplifies input Chicago. Twelve or fifteen models will connections. Available in a variety of responses to meet dif- be introduced this year, all of them ferent requirements. table and portable types, and early in 1941 the line will be expanded until a ASTATIC CRYSTAL PICKUP CARTRIDGES give excellent complete representative line is offered response with high output. Input connections simplified by high to the trade. Engineering and designing of the impedance. Fundamentally simple construction. No adjust- new sets had been started before the ments necessary. recent reorganization of the Majestic company, so that now "everything is All these features and many additional are inherent in crystal brand new." devices and together insure performance that means unqualified customer acceptance and satisfaction. Port -O -Matic Corp. to Present New Models Announcement from the Port- O -Mat- ic Corp., 985 Madison Ave., New York City, is that the firm will be ready in October with a complete new line of AS TAT IC MIC4O .HONE phonograph -radio combinations, including 10 consoles 10 IN CANADA: CANADIAN YOUNGSTOWN and portables. ASTATIC LW., TORONTO, ONT. Meyer Lehman, president of the com- OHIO Ste. pany, says that the 20 models now being prepared will feature a string ASIATIC CRYSTAL PRODUCTS LICENSED UNDER BRUSH DEVELOPMENT CO. PATENTS of improvements in styling and engineering. 40 RADIO TODAY SEPTEMBER, 1940 PUBLISHED SEMI- ANNUALLY AS A SECTION OF "RADIO TODAY'

20 YEARS 4 SUPREMACY! RACON .. . Recognized pioneer in the field of horns and sound projection equipment. . Made by America's oldest horn manufacturer. . . . Continuous development and RE - ENTRANT leadership since 1921.... The only marine horns approved by TRUMPETS -A compact trumpet of the double the Bureau of Marine Inspection and Navigation, Department re- entrant type, made to occupy a small space, yet of Commerce.... Used by sound manufacturers under their has a long air column. All RACON re- entrant speakers have base and in- own names.... Sold to the trade under the distinguished name side tone arm made of aluminum castings, outside bell, of heavy gauge aluminum spinning, of RACON . . . and priced to protect the user, the dealer and center reflecting section of RACON ACOUS- TIC material to prevent resonant effects. These and manufacturer. . . . Write for latest catalog R.T. 6. re- entrant trumpets are made in four sizes: 8 ft., 3% ft., 4% ft. and 6 ft. PERMANENT MAGNET HORN UNITS -All Permanent Magnet units use the finest grade of Alnico steel magnets and Armco iron throughout. Units are magnetized to give the maximum flux density obtainable in the gap. Made in the following sizes: Bull. Super Giant, Giant, Master, and Junior.

RADIAL CONE SPEAKER-A radial TRUMPETS -Straight trumpets speaker for cone operation. This speak- made in all sizes from 3% ft. to er is designed to project sound over a 6 ft. in length. Supplied in complete circumference of 360 °. The up- RACON ACOUSTIC storm -proof per deflector is made of heavy gauge material, all metal construction steel, cone covering of steel, and lower or combination metal and RA- deflector of RACON ACOUSTIC material CON material. All use heavy to prevent resonant effects. Made aluminum castings for throat sizes: in four For 12 ", 10 ", 6" or 5" cones. MARINE SPEAKER -A double re- sections. entrant type of horn. made of heavy aluminum castings and heavy aluminum spinnings. The driving Unit and connections are enclosed. This Marine Speaker can be used as both a Loudspeaker and as a Microphone. Made in the following sizes: Bull Marine, Marine. Midget Marine, and Miniature Marine.

CONE MARINE SPEAKER HORN re- -A 9 UNIT AEROPLANE - PAGING HORN -A small. extremely entrant speaker of the marine Bell 30" diameter. Length over- efficient, 2 -ft. trumpet speaker, for ARMORED CONE PROJECTOR type, for cone operation. Can be where used all 54 ". Equipped to operate use highly concentrated sound -An efficient heavy gauge steel outdors as well as indoors, with 9 Units. A super- powerful is required to override high noise and aluminum projector for dy- in all weather and temperatures, and efficient Public Address levels. such as in factories, out- namic cone speakers. Rugged without impairment. Available Horn for long doors, Horn in extreme range etc. is made of BACON and suitable for indoor or out- the following sizes: for 12 ", projection. Three mile ground ACOUSTIC storm - proof material door use. For use with 12 ", 10 ". 8 ", 5 ", 4" and 3" cones. projection capacity. with a beaded edge around the bell. 8" or 6" cone speakers. RACON ELECTRIC COMPANY

52 E. 19th U. New York R P. A. APEA

SOUND MEN GET READY FOR NEW PROFIT IN POLITICAL ACTIVITY Right now the political candidates begin to give a new emphasis to their campaigns. They're starting some organized work on the individual voter -to get him to the polls and to convince

him that he should cast his ballot in a certain Its way. The problems is to get the ear of local groups of citizens. At top, the President greets crowds through Amperite mikes. Thus the sound man is confronted with his right, Maverick of Antonio, Tex., wel- he's a link be- Above, Mayor San peak season, because connecting comes city guests via portable amplifier. Olsen Radio did tween the candidate and the voter. The p.a. the job. dealer is the merchant for amplified voices, and more of them will be heard during the next two Lower left, a trim job of University speaker mounting on months than at any time in the history of horns. fenders, by Federal Radio & Music Store of Belleville, N. J. "Selling Sound" now bas a brand new meaning. Lower right, a truck outfitted by F. B. Flessel, Huntington, N. Y., for election rentals-2 Atlas projectors, 2 drivers.

r ft. \ i'.44110.1214r'r `'- `r __.: --.rd _

6, AMPERITEJ,morulced E die BI(e[5TilßVBfl[E L that 1)qiwmu Juice 1't1 Jnception N G

S O U N D

PRESSURE GRADIENT o

UNI -DIRECTIONAL. NEW SUPERIOR ELIPSOID PICKUP PATTERN ELIMINATES FEEDBACK

tyROUBLE BECAUSE IT HAS LOWEST ELIPSOID PICKUP EEDBACK POINT OF ALL DIAPHRAGM PATTERN PE MICROPHONES

FLAT RESPONSE. FREE -5

ROM ANNOYING PEAKS, GIVING 100 WOO i00 0 TUDIO- QUALITY REPRODUCTION. FLAT RE PONS( OF P G DYNAMIC he P.G. diaphragm follows air particle velocity where amplitude Is a GRADIENT of the PRESSURE. In ordinary dynamics amplitude is restricted from following air particle velocity. c- t The P.G. DYNAMIC is a radical improvement in this type of microphone. You can actually hear the difference. Case is designed according to modern acoustic principles. Rugged, not affected by temperature, altitude or humidity. HAS UNUSUALLY HIGH OUTPUT, -55 DB. MODEL PGH LPGL. 200 ohms). L crUrnt L s klglt U.fcüLy r A installation*. Crondc ant studio and professional recording. With switch. cable connector. 25' cable. Chrome finish, LIST $32.00 ( 4 0. 10 000 C.P.S. ) EH (PGAL, 200 ohms). For speech and music 70 8000 C.P.S. Switch. cable connector, 12' cable. Chrome. LIST $25.00 COMBINATION VELOCITY- DYNAMIC AMPERITE KONTAK MIKE ACHIEVED WITH Puts Musical Instruments Across ACOUSTIC COMPENSATOR An exclusive Amperite feature: By moving up the Acoustic Compensator you change the AMPERITE VELOCITY to a DYNAMIC microphone without peaks. At the same time you reduce the back pickup, making the microphone practically UNI- DIRECTIONAL. So beautiful is the tone produced with the Kontak it was used in the Philadelphia Symphony WITH ACOUSTIC COMPENSATOR: Mike, that to amplify a mandolin solo. Gives excellent results MODEL RBHk; RBMk (200 ohms) with with any amplifier, radio sets, and record players. switch, cable connector. Chrome, LIST $42.00 MODEL SKH (hi -imp) LIST $12.00 MODEL KKH, with hand volume control LIST 18.00 RSHk: RBSk (200 ohms). Switch, cable Plug extra List 1.50 connector. Acoustic Compensator. FOOT PEDAL, for making beautiful Chrome or Gunmetal. LIST $32.00 crescendos LIST 12.00 FREE SALES AIDS AMPERITE . 561 BROADWAY, N. Y. U.S.A. 4041A MPEKI TE SEPTEMBER, 1940 43 SOUND FOR PAGEANTS Typical Installation No. 9. Outdoor and indoor opportunities for every PA specialist.

Many pageants will get under way tjat a system especially designed to obligation assumed was to employ in the next few montLs -both out- meet the rather unusual doors and indoors. requirements Clarion equipment exclusively through- Sound installations of this show, and purchased outright, out the installation. for this type of work can be profitable would be more practical than rental and easily handled by the average of more or less stock equipment. Ulti- SELLING THE JOB sound man. The size and complexity mately the selling effort was of the job rewarded need not hold back the ag- with an invitation to submit a com- Armed with these plans and quota- gressive PA specialist. Here is a typ- plete proposal and quotation. tions, which were expanded to include ical example of how it is and can be Relatively Universal Sound Labs. profit, Green done. few sound men realize the advantages to be gained by estab- was able to win the contract. Six During the 1939 New York World's lishing closer business relations with weeks from the date of signing the Fair the gigantic historical pageant, the manufacturers of the sound equip- dotted line, the equipment had been "Railroads on Parade," employed a 350 ment which delivered, the installation completed watt they use. There are many sound system which was rented advantages in the form of design coop- and accepted, thus winding up this for the season. When preparations eration, when it comes to special equip- sound man's largest installation to were being made to repeat this spec- ment, assistance in date. tacle preparing cost at the 1940 Fair some time was data for formal bids, and so on. It is by no means an admission of spent in convincing the management Martin L. Green, owner of Universal inability on the part of a sound man Sound Labs., Brooklyn, N. Y., recently if he accepts this sort of cooperation completed the job involving power of from a manufacturer. When it comes Showing how one of the two pairs of to a matter of special equipment a speakers (woofer-tweeters) 350 watts and cost running well into are mount- four figures; a job which aptly demon- department set up for such work can ed in permanent "sets" at sides of the strates these do it more economically than an in- s tage. advantages and one which it is likely would not have been dividual, in both design and actual obtained if it were not for this co- manufacture. It is the manufacturer's operation. business to be familiar with short- cuts and economies. This is likewise GETTING true of practically all large installa- STARTED tions even though they do not neces- One of the services provided free sarily involve much special equipment. to its distributors by the Transformer Corporation of America, New York, is GET THE BIG ONES the design of any special equipment With such cooperation available the called for in a proposed installation, average sound specialist can go out and the preparation of complete cost after really big jobs without fear of data on all equipment for the job. sticking his neck out. The knowledge When the opportunity to quote on on the part of the prospect that the this job was obtained, company engi- sound distributor has the facilities of neers were consulted and they a large manufacturer at his service worked out the equipment require- creates confidence. The manufactur- ments, price quotations, etc., to serve er's definite quotations on equipment as the basis for the proposal to the costs permits a precise cost founda- management of the show. The only tion on which to figure bids, and there RADIO TODAY is the assurance that the equipment will all be properly coordinated, avoid- S ing headaches on the job. E With the thought that this particular installation may hold some other L points of practical and technical in- L terest for sound men, some of its details are shown in the accompanying illustrations. N G

TECHNICAL PROBLEMS .. S The "Railroads on Parade" show is 0 staged in a great outdoor theatre with U a stage that measures approximately N 200 feet In length by 125 feet deep. In front of this is a narrow lawn and D from this lawn rises a single -deck grandstand with seating accommoda- tions for close to 5,000 spectators. The sound problem Is complicated by several things. Absorption in the open air is naturally very high. This, Top view shows the control console plus the fact that in some scenes there placed so operator can watch progress are entire trains powered across the of the show. stage by their own locomotives, creat- ing unusually high background noise, At right, another part of sound room, requires high speaker output. with the rack housing all amplifier With the action taking place all equipment. over the stage and with this high noise level It is impractical to use microphones on the stage. Instead all customer's requirements that ampli- spoken parts are played in pantomime cated, is so arranged that the operator by fier equipment be such that it could the actors on the stage while their can look through a window before him be operated under extreme conditions lines are actually being spoken by and watch all action on the stage. and still provide complete assurance others located in sound -proof studios ONE CONTROL UNIT against breakdown, and also a maxi- under the front of the grandstand mum fidelity. where they can watch the lip move- The control console on the table ments of their counterparts on the provides complete control of the en- stage and synchronize their voices to tire installation, including volume EQUIPMENT ACCESSIBLE these movements. level meters in the outputs of each of All amplifier and power equipment the five main circuits. Also shown in the main rack is so mounted that is the 84 -inch rack which houses all the under -chassis wiring of each unit NO STAGE MIKES amplifier equipment including separate is accessible from the front of the power supplies for the pre -amplifiers. rack by simply removing the corre- A picture of the central portion of Eight microphones are employed, sponding panel. In the console all the stage as viewed from the grand- each connecting to a corresponding equipment is mounted on the hinged stand shows a scene representing a pre -amplifier located in the lower por- top panel and is therefore likewise railroad passenger terminal. A pair tion of the main rack. The outputs readily accessible. of loudspeakers is mounted in the per- of these pre -amps run to the control All microphone and interconnecting manent sets on each side of the stage. console where each feeds into an in- cables are of the rubber covered and A fifth speaker is concealed behind a dividual volume control circuit and shielded two -conductor type. Speaker gauze screen set into the center of an additional voltage amplifier. The cables are for the most part run under- the steps and beneath the elevated outputs of these secondary amplifiers ground in lead sheathing and where portion of the stage. A "behind the are grouped in pairs and fed into a above ground, are inclosed in rigid scenes" view of the pair of University series of push- button switches which conduit. The speaker lines are all 500 Type WCC woofer-tweeter combina- permit the operator to switch any ohms. Microphones are all Shure tions is shown. Another backstage microphone, or group of microphones, "Unidyne" low impedance dynamics, scene, this time looking from the wings into any desired combination of loud- and the pre -amplifiers in the main toward the stage, shows (overhead) speakers. This arrangement provided rack are also low impedance. Monitor one of the several cuing speakers dis- the utmost in flexibility of operation. and cuing speakers are each equipped tributed around the sets and in the A series of eight knobs on the con- with individual local "L" pads so that dressing rooms. sole provide for gain control of the the volume at each can be adjusted The sound room in which all am- individual input circuits while the five appropriately for Its particular loca- plifier and control equipment is lo- large knobs at the bottom control the tion and requirements. output of the individual power amplifiers (in the circuits of which the volume level meters are located). Here's one of the overhead speakers Sales Hints for used backstage for cues. SEVEN AMPLIFIERS Election Time Following the console circuits are the power amplifiers. There are seven "Immediate action" is suggested to of these, each of the first five feeding sound men who want to get their share one speaker. Number six is a bridg- of "the avalanche of sound business ing amplifier which drives a total of that accompanies a national election," eight monitor and cuing speakers and in a bulletin issued to Audiograph seven is a spare which can be instantly sound equipment dealers. Thirty con- substituted for any of the others by troversial states, where the election depressing two push switches and outcome is most doubtful, are listed, without the necessity for manually and it is pointed out that dealers in changing connection plugs, etc. these states should be doubly active. The power amplifiers are the stand- Five specific suggestions are made: ard A -75 -K "boosters," individually (1) Contact the state central com- rated at 51 watts continuous output mittees of each party, if you are near and 75 watts on peaks. Such great a state capital. power is actually not needed but was (2) Contact the county central com- provided for in accordance with the (Continued on page 69) 45 SOUND PRODUCT PARADE

NEW EQUIPMENT TO BRING NEW PROFITS

Shure dynamic mike * Model 508 "stratoliner" dynamic mike is moving conductor type; built -in transformer. Avail- able in 35 -50, 200-250 ohms and high impedance models. Long cables possible with low impedance models. With 25 -foot cable, list, $27.50. Shure Bros., 225 W. Huron St., Chicago -RADIO TODAY.

Webster super -dyne mike * Dynamic mike for high level output over frequency range of 40 to 10,000 cycles. Wide range pick- Presto recorder aid up, alnico magnet, dural diaphragm, * Blower system for preventing edge wound flat-wire voice coil. recording shavings from getting Directional b a f f le is available. under cutter stylus. Keeps record Webster Chicago Corp., 5622 Bloom- clean in front of needle; does not ingdale Ave., Chicago- R.aDIo TODAY. produce noise in recording. List, $75. Presto Recording Corp., 242 W. 55th St., New York -RADIO TODAY. . -+4 +MM Ìß+w.- -- .. .. -RYA Clarion portable PA * Model CS-46 is a 31 -watt portable system housed in twin cases. Two 12 -inch dynamic speakers, one of four types of mikes, all cables and plugs supplied. Response is 40 to 12,000 cps, universal output to 500 ohms. Four input channels for 2 Mellaphone recorder Selector connectors mikes, 2 phono. List, $193.32. recorder Transformer America, 69 * Mellaphone chassis * Universal connector kit con- Corp. of has a magnetic cutting head, crys- sists of 10 for making Wooster St., New York -RADIO units speaker, TODAY. tal pickup and mike. $30. Mella- mike, a n d chassis connections, phone Corp., Rochester, N. Y.- splicing cables, and phone cords. RADIO TODAY. Time savers for PA and servicemen. Selectar Mfg. Corp., 30 W. 16th St., New York-RADIO TODAY.

Meck mobile PA Universal recording aids * Audiograph model AMR-15C * New group of recording prod- Sound apparatus recorder is 15 -watt mobile amplifier with ucts include a paper base non-in- built -in phono top, 6 -volt DC or 110 flammable disc in sizes 4 to 12 * Compact power level recorder volt AC operation. List, $69.50. inches. A new weight scale for keeps continuous record on tape Optional equipment includes two - servicemen determines the pressure of transmission characteristics of piece carrying case with 2 PM of cutting heads or pick -ups on the speakers, amplifiers, mikes, etc. speakers. John Meck Industries, record. Graduated in ounces. Uni- Built for 110 volts 60 cps. Sound 1313 W. Randolph St., Chicago - versal Microphone Co., Englewood, Apparatus Co., 150 W. 46th St., New RADIO TODAY. Calif. -RanIo TODAY. York.-RADIO TODAY. 46 RADIO TODAY S E L

Ii N oryted 14 po-Jw G S o ...- U N ,114,94,1 1.to,..edelet D

en the new Type "S" Pen-Dynamic Projector was ntroduced at the Tune Trade Show, immediate and wide 'acceptance throughout the public address industry was prophesied. All of these predictions have now materializeil with even greater emphasis than was prophesied. High power handling capacity (15 to 25 watts), low cost and outstanding ability to reproduce both speech and music with a crisp clean cut quality fully justifies sustained leadership in this new product Public address dealers and engineers who are not familiar through experience with this new product will do well to place their orders immediately. A steady increase in factory production permits prompt delivery. Dealers' price, Type "S" Peri-Dynamic Projector (No. SPH-81) complete with Permanent Magnet Speaker installed, $3120 Net (mounting standard extra). Dimensions: 24-inch bell; 30 inches overall length.

6601 SOUTH LARAM VENUEen CHICAGO CABLE AO DRESS: JERAD, CHICAGO

SEPTEMBER, 1940 47 HOW TO FIGURE DECIBELS, WATTS, VOLTS, AND OHMS

DB WATTS _ 50 400 45 - 200 = 100 40 =60 - 40 36.5 DB 25 WATTS (W) Ma RADIO 35 20 TODAY. _ 10

30- 4 25 2 t ' 20 -- .6 1000 .4 800 600 15 .2 _ .I ---i 400 IO -.06- i _ .04 200 5 _ .02 .01 112 - O -006 100 .004 BO w - J -5 - .002 60 U u) _ .001 40

-20

-25

e 4

.s 2

DRAW LINES FIND f -40 THROUGH ANSWER AT GIVEN DESIRED GIVEN VALUES INTERSECTION .8 SIMILAR T0: OF: .6 -45 W AND D B W WATTS DB SCALE .4 IxIO' -50 W AND -, DB WATTS W WATTS SCALE .2 - OHMS 9 -55 VOLTS O ,s WATTS ,W O,W = -0; IxlO- OHMS & -60 WATTS O , V 0, V .I = _ VOLTS . 08 VOLTS & OHMS V, W .06 -65 = WATTS ,W .04 IxIO- lsle -70 - 1

I 10 100 1000 10 000 100000 1 MEG OHMS LOAD RESISTANCE @ RADIO TODAY S E L L

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UTAH TRANSFORMERS ARE gg414j FOR ROUGH WEATHER!

"The weather -resistance of a skipper on a fishing steel, used in all laminations, make Utah Transformers smack " -that's what they say about Utah Transformers. uniformly dependable. These fully guaranteed trans- A non -corrosive, protective film of cellulose acetate formers are individually boxed, with complete in- provides absolute insulation -prevents breaking down, struction sheets. even under extremely high humidity and other atmos- Utah Transformers are sold through parts jobbers pheric conditions which are so frequently destructive everywhere. If you do not have your copy of the new to ordinary transformers. The high safety factor of Utah illustrated catalog containing complete informa- their insulation is proved by the extra hours of satis- tion about the transformer line and other Utah prod- factory performance of the Utah Transformers which ucts -write for it today -there is no obligation. are standard equipment in millions of receivers UTAH RADIO PRODUCTS COMPANY, throughout the world. 814 Orleans Street, Chicago, Illinois. Canadian Sales Precision manufacturing and the use of other scien- Office: 560 King Street West. Toronto. Cable Address: tifically selected materials such as high silicon content Utaradio, Chicago. In the Argtntine: Ucoa Radio Prod- ucts Company, S. R. L., Buenos Aires.

TRANSFORMERS SPEAKERS VIBRATORS UTAH -CARTER PARTS

SEPTEMBER, 1940 49 RECORDER SPECIFICATIONS (Continued from. page 30)

COMPANY CUT- SOUND TURN- AMPLI - ADDRESS MODEL CABINET PRICE RADIO TING PICKUP MIKE LEVEL TABLE FIER RECORD TRADE NAME NO. STYLE HEAD INDICATOR IMAM. POWER CHANGER

ROCK -OLA MFG. CORP. RA -4 B $99.95 yes C C C E no Kedzie & Chicago Aves., Chicago, 111. RA -1 P 59.95 yes C C C no RA -3 T 69.96 yes C C C no RA -5 B 129.95 yes C C C yes RA-6 & 8 B 139.95 yes no RA-7 & 9 B 169.95 yes C C C 10 yes J. P. SEEBURG CORP. JR S no M C X X 10 X yes 1500 N. Dayton St. Chicago, III. RECORD- O-MATI SELECTAR MFG. CORP. RA12 P $159.50 no M C C 12 5 30 West I5 St., N.Y.C. BR12 P 179.50 no M C R 12 BRUNO BR12A P 295.00 no M C R 12 10 BR16 P 345.00 no M C R 17 BR16A P 445.00 no M R 17 10 SENTINEL RADIO CORP. 216M B $119.50 yes C C C 10 4 no 2020 Ridge Ave., Evanston, III. 216MY B 139.50 yes C C C 10 4 yes SENTINEL 216F B 119.50 yes C C C 10 4 no 216FY B 139.50 yes C C C 10 4 yes 216J B 149.50 yes C C C 10 4 no 216JY B 169.50 yes C C C 10 4 yes SPEAK -O -PHONE 88 P $ 87.50 no C C C 12 4 no 23 West 60 St., N.Y.C. 1 -52 -A P 179.50 no M C C no 9-M -A P 94.50 no M X X 12 X no 9-M-C P 135.00 no M X X 12 X no 1 -16 P 525.00 yes M C D 16 12 no 1 -58 P 245.00 yes M C C no STEWART WARNER CORP. 6T8 P $ 89.95 yes C C C 10 no 1826 Diversey Pkwy., Chicago, Ill. 6T9 T 89.95 yes C C C 10 no MICROPHONO 8R8 B 130.00 yes C C C no 8R9 B 175.00 yes C C C 10 yes TALKAPHONE R-80 P no M C C 10 3 no I219 W. Van Buren St., Chicago, Ill. UNIVERSAL MICROPHONE Pro. T $585.00 no M C X 16 12 no Inglewood, Calif. Master T 985 00 yes M X X 16 30 no PB60 S 39.50 no M X X 10 X no 5163 S. 114.50 no M X X 12 X no WEBSTER -CHICAGO CORP. W1205 P $149.50 no C C C 12 10 no 5622 Bloomingdale Ave., Chicago, III. W1206 P 169 50 no C C C 12 10 no WEBSTER-CHICAGO W1275 S 75.00 no C X X yes W1295 S 95.00 no X X yes W1285 S 145.00 no X 12 X yes W1265 S 125.00 no C X X yes WESTERN SOUND & ELEC. W.L. R-6 P $99.50 no C C C 12 6 no 311 W. Kilbourn Ave., Milwaukee, Wis. WESTINGHOUSE ELEC. SUPPLY CO. WR-486 B $150.00 yes C 10 5 yes 150 Varick St., N.Y.C. WILCOX -GAY CORP. A-89 B $149.95 yes C C no Charlotte, Mich. A-93 B 169.50 yes yes A-87 P 89.95 yes C C no A-85 T 89.95 yes C C no ZENITH RADIO CORP. 8-S593 B $129.95 yes ! C U 8 no 6001 Dickens Ave., Chicago, II!. 8-5594 B 169.95 yes \! C Ul 8 yes List of blank -disc manufacturers will be found in "Radio Today," July 1940, page 19.

How to Figure Decibels, supplying a standard signal from an "Personal Radio" in audio oscillator. Draw the voltage line Power, Volts, Ohms to the intersection of the load resist- Nationwide Introduction ance and project straight across to the In this issue, page 48 shows a graph watts scale. The RCA Victor "Personal Radio" of the relations between decibels, or The serviceman will find the chart has continued to maintain the speedy power ratios, power in watts, voltage, useful for output measurements on re- selling pace it established upon its load Useful to both ceivers where sensitivity measurements initial introduction. Introduced first and resistance. York including New- sound and servicemen, this chart will are being made. Use the same pro- in the New area, cedure as for 'determining the watts ark, N. J., Albany, Newburgh, Bridge- prove valuable in computing these port and Hartford, Conn., the instru- quantities. output from an amplifier. Also useful is the watts dissipation of any resistor ment was later introduced in the Los For the sound man, there is the con- which may be quickly figured after Angeles, Boston, Philadelphia and version of watts to decibels and of measuring the voltage across the unit. San Francisco markets. Chicago and course the other way around. This is surrounding territory will follow, and quickly done by laying a straight edge it is hoped to achieve national dis- through the given units and reading tribution between November 1 and 15. directly opposite. In the example Manson and Hoyt In units already sold in the New shown, 25 watts corresponds to 36.5 York market, sales of Personal Radios DB. The voltage developed across a Get More Territory are known to be far ahead of any given load resistance may be deter- other radio item introduced by RCA mined if the power is known. The Two Strohberg- Carlson execs, Stan- Victor in its entire history. example shows 25 watts into 500 ohms. ley H. Manson, radio sales manager of Delay in introducing the little set The intersection of these two lines the Kansas City branch, and Jack nationally has been due to the fact gives the voltage value of 112 which Hoyt, sales representative in the South that virtually all of the components is read on the right hand scale after and Southwest, have been given more used in this instrument were specially extending the intersecting point par- territory, according to radio sales man- designed to fit into the small area. allel to the sloping lines clown to the ager Fred N. Anibal. The hold -up has been due chiefly, how- line left of the voltage the newly de- vertical just Mr. Manson will add the St. Louis ever, to a shortage of scale. The power output of an ampli- veloped 671/2 -volt "B" battery and the fier may be determined by using a area, and Mr. Hoyt will contact dis- new miniature tubes used. Merchan- pure load resistance of the correct tributors in Memphis, Little Rock and disers now predict the little set will value and measuring the voltage across Louisiana, as well as those in his be the "hottest Christmas selling item it with a vacuum tube voltmeter while former territory. in radio history." 50 RADIO TODAY S E L

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S O U áp

40 II -ATTENUATION - -- IMPEDANCE IN AND OUT 30

O IO 20 30 40 50 60 70 80 90 100

.000.: Ló, - 1000 Mtn

Controls are the finest for input circuits in broadcast stations, Pr. CENT ROTATION public address systems, and recording apparatus of new or old design. Will prove faultless in the most critical service. ECONOMY P/A CONTROLS in impedance and The curve chart above shows the change These controls are intermedi- attenuation plotted against clockwise rotation for a "T" pad ate to the series II line and attenuator. The impedance characteristic (dotted line) is sub- the older series I types. As their name implies, they are stantially the same at any setting. The attenuation curve (solid economy controls designed line) varies from infinity at zero rotation to zero Db. at full primarily for inexpensive rotation. No insertion loss. sound equipment, where original cost is a limiting factor. Electrostatic electromagnetic shielding provided by a black They are designed for all and types of fading and mixing finished steel case. Bakelite screw type terminal strip on back systems. All units have soft of case. All resistance elements insulated from shaft and bush- aluminum shaft 21/4" from end of 3/e" brass bushing. ing. Single hole mounting. Mounting bushing 3/4" long with Small diameter bakelite. case 2 locknuts and lockwashers. Case diameter 23/4 ". Depth back same dimension as Standard of 2% "; 1% Aadiohm. Non-rubbing con- panel "T" Pad - Gain Control - ". Maximum tact for smooth, quiet opera- load dissipation 1 watt. tion. Limited to input applications. Maximum power rat- For detailed information, write for technical booklet. ing for all units one watt. CENTRALAB: Division of Globe -Union Inc. MILWAUKEE, WISCONSIN

SEPTEMBER, 1940 51 Have Dealer Sign or Stamp Name Mere

MORE VOTES This ticket ADMITS YOU TO A PRIVATE SHOWING QF 194041 SOUND EQUIPME\T. ALL ITEMS SHOWN AND DEMONSTRATED ... AMPLIFIERS ALL SIZES 12 TO 75 WA11S ... PORTABLE SYSTEMS ... FIXED AND MOBILE SYSTEMS ... MICROPHONES .. SOUND REPRODUCERS SOUND ACCESSORIES . . . AUTOMATIC RECORD CHANGERS. SHURE CARDIOIDS This first National Sound Showing is of great interest to educators ... clubmen and dub worsen ... church leaders . doctors ... manufacturers ... civic organizers . . . KILL FEEDBACK! political leaders ... lecturers ... showmen and others associated with mass enterprises .

Compliments of .....__.._.._...._.- ...... _.... __ -- Feedback kills votes! Shure Cardioid Microphones give candidates the vol- Here Deoler Fill In Prospects Nome ume they need without vote -killing feed- Hove back -cut down pickup of background noise speakers more freedom to -give ___._ _..._..___...__._._.-.-.-- move about -and save valuable time in Admit ...... _._..__._..... Sound Week setting up your sound systems by solv- Manchesler's National WEEK OF SEPT. 23o-2S' vOLUl ing your hews 9.12. 2.5 doily acoustic prob- at SEPT. 23 "° lems. Put a / II To 2$T" Shure Card i- Radio Service c' aboratorci N. H. o i d on the 1167 ElIA ST.. MANCHESTER. of Erwood Sound Equipment platform Distributors X /tra tubes. -every time. and National Union Sound tour.) Shure Uni- plex Cardioid Here are the admission cards and part of the promotion materials for a Crystal Micro- big P.A. event. phone (Illus- trated above) National Sound Week Prizes for dealers are part of the List Price Week. To the dealer bringing in the $32.50 Opens Sept. 23rd oldest amplifier (nationally) Erwood will present a 28 watt Mabile System. A national event, designed to help An automatic record changer will be Shure Uni- dealers and distributors start off with presented to the runner-up. Prizes dyne Card i- a big volume of sound business during are also being offered by cooperating oid Dynamic the political campaigns this Fall, has jobbers, for oldest models, and for at- Alicrophone been organized by the National Union tendance records. (Illustrated Radio Corp., 57 State St., Newark, N. below) List J., in conjunction with the Erwood 226 W. Price $42.50 Sound Equipment Co., Huron FOR ALL HIGH POWER & $45.00 St., Chicago, Ill. The event is called PUBLIC ADDRESS "National Sound Week" which will INSTALLATIONS THEM AT run from Sept. 23 to Sept. 28, and SEE which will amount to a series of lively YOUR JOBBER sound equipment shows held on jobbers floors throughout the country. Shure Patents Pending, Crystal Micro- Distributors have agreed to display phones licensed under Brush patents. and demonstrate during the Week, a MAIL COUPON NOW! complete array of sound products, including all sizes of amplifiers, portable systems, fixed and mobile systems, mi- SHURE BROTHERS crophones, reproducers, accessories 225 W. Huron St., Chicago, III. and automatic record changers. Send me free Bulletin 164T entitled In order to dramatically announce "Goodbye, Feedback!" the event to communities, complete promotion Name and display materials are LABORATORIES Address being supplied by National Union. UNIVERSITY CITY City State These include streamers, posters, ad- 195 CHRYSTIE STREET NEW YORK Occupation missions cards, stickers, etc., in attractive colors. Dear Mr. Radio Parts Jobber:

This is only a friendly letter. Just wanted to check up on a few Sterne of mutual interest.

ABOUT DELIVERIES - Due to Improved tsoilities wo oen now aesure you of 24 hour shipments. YOU CAR DEPEND UPON IT.

ABOUT OUR MERCHANDISE - Ae you know wo are continuing to live up to and eurpass our past P reoorde of manufacturing loudspeakers with the higheet mechanical and acoustic standarde. We will maintain our reputation. YOU CAN DEPEND National defense means preparedness! Profitable UPON IT. "sound" sales also need preparedness. Prepare now ABOUT OUR GUARANTEE - The 1 year guarantee is nothing new with us. It is simply a writton with Clarion sound presentation during superior equipment. years.efYOUpCANCDDEPEND UPON THIS O. Wire or write for Clarion 5 -point preparedness plan ABOUT SELLING SOUND FOR THE ELECTION CAMPAIGN. Make sure that you have a suffioient stock of for increased P.A. sales and profits. our 0 -6-40 catalogues on hand to be reedy for the election sales rush. If it is low, writo to the faotory or get in touch with our local representative. Do not let the elections catch CPßóx PUBLIC ADDRESS 44,7nost7 you napping. WE HAVE TO DEPEND ON YOU FOR THAT. Youre for a good eleotion season, TRANSFORMER CORP. OF AMERICA 69 WOOSTER ST., NEW YORK

(UUN.ILV.ERSITY LAACB[O.R.A,TORIES 10:E lrving 014 !/

52 RADIO TODAY Action on Recorder

Blank Business S "A made -to-order business for the E dealer who can act quickly to cash in L on a new market," is what the home L recorder blank business amounts to. according to a new statement by R. C. Powell, of Presto Recording Corp., 242 N W. 55th St., New York City. Mr. Pow- G ell points out that thousands of new home recorders have just been bought -they are the most talked -about feature of new radio lines. These buyers o will need blanks, and so far they have U no fixed buying habits. Dealers who N NOW PHONO- MOTORS establish themselves as head- D quarters for such accessories will get MODELS 80 and K "a profitable and lasting repeat business for years to come." Convenient disc order cards, with business reply addresses, are available The IDEAL REPLACEMENT UNIT free to retailers of Presto blanks. Many dealers are getting themselves a flourishing mail order business. News- AT SENSATIONAL PRICES paper space used locally by dealers "is The Models SO and K "Even- Speed" 9" turntable sizes. Both are excep- paying for itself many times over." Motors are self -starting, light weight tionally quiet in operation-no gears Presto has a home recording kit, and motors, ideally fitted for the rising -smooth, positive friction rim drive. a handy counter display, both offered replacement market. They are inter- Excellent regulation characteristics to dealers at special prices for the changeable in mounting; quickly and for uniformity of table speed. Amply easily installed, and fit practically proportioned bearings -large oil re- blanks and accessories included. Win- all standard phonograph and combi- serves. Forced ventilation for cool op- dow posters, order cards and news- nation models. eration. Slip type fan precludes possi- paper mats accompany them, free. bility of injury. Mounting plate main- SPECIFICATIONS tains correct turntable height regard- "Even -Speed" Model 80 (illustrated less of mounting board thickness. above) is available for operation on 110 or 220 volt, 50 or 60 cycle source WRITE FOR PRICES Hill Heads at 16 watts input in 8 ", 9" or 10" Mail a postcard today for prices and turntable sizes; Model K for 110 or complete details on the "Even -Speed" Export Club 220 volt, 25 watt operation in S" or Models SO and K. Address Dept. RT. ALLIANCE MFG. CO., ALLIANCE, OHIO BRUNO "long cable" MICROPHONES by SELECTAR .. Nor just an improved earlier type but The new president of the Export Man- a positively NEW development . . . un- agers Club of Chicago is John C. Hill, affected by humidity and other atmos- Chicago, who has been engaged in foreign sales work for over 25 years. pheric variations.... THE ONLY HIGH Mr. Hill is widely traveled in Europe, IMPEDANCE MIKE that will work sat - South America, and Africa, and is isfaetorily with over 1,000 feet of cable one of Chicago's best known experts (no loss in high frequencies). Output in export markets. He represents -50 d b. Beautifully finished. Ideal Shure Bros., Simpson Electric Co., and for stage and platform operation. Oxford -Tartak Radio Corp. WIDE ANGLE MODEL WS Supplied without cable in silver erys- tallinc finish. Size 7 x 3% x 2 "; Hollytran Names Neely weight 2 lbs.; impedance to grip; The appointment of Norman B. Nee- freq. response 80 to 12000 C.P.S. ly, 5334 Hollywood Blvd., Hollywood, List Calif., as national sales representative Model WS $13.50 for the Hollywood Transformer Co., Model WS -C (chromium) 15.00 has been announced by Eddy Wood- Model WS- S(built -Iu switch) 15.00 ward, owner of the latter firm. The Model WS -CS 16.50 "Hollytran" company specializes in the (chrome, with switch) design and custom building of Hi -Q chokes, audio transformers, etc., for ll'rite for complete illustrated literature special applications. Mr. Neely has recently announced SELECTAR MFG. CORP., 30 West 15th St., New York, N.Y. the addition of Tom Bassett to his technical staff.

SEPTEMBER, 1940 53 STREAMLINED

Taking notes on the customer's com- Inspection of the antenna, ground, lightning arrester, and leads will elimi- plaints is first step toward streamlined nate them as a source of trouble. Extra profit may be added to the job service procedure. by pointing out the improved reception possible with new installation.

The precise job of alignment is also done by an expert using audio and frequency modulated oscillator, oscilloscope, VTVM. Shielding a portion of the shop for this work will improve quality of alignment work on sensitive sets.

54 RADIO TODAY How shops employing two or more service- SE VISE men can speed up repairing, do better work.

TSets are thoroughly cleaned, defective dial lights The set is diagnosed by expert serviceman using signal tracing equip - and broken dial cords replaced by an appren- T ment and high voltage power supply to breakdown intermittent parts. tice before set receives checking by expert. Speed in track'ng down faults is result of specialization.

Auto radio sets are quickly and systematically handled with equip- I Polishing the cabinet is final step before return - ment having necessary power and speaker plugs. Test bench WI ing the set. The subject and pictures pre- may also be rolled to side of car. pared by Harold Davis, jobber, Jackson, Miss.

_ l 416.16 ,

SEPTEMBER, 1940 55 the saine relative position with the Fada 5F60 -T SERVICE NOTES chassis as it is when the set is in the Intermittent howling due to opening cabinet. of bypass capacitor in 25L6 plate cir- The dial calibration should be cuit. Same trouble may be due to Dual Triode Used As checked to see that the pointer lines movement of plate lead of 25L6 toward up with the shall dot just below 550 6C6 grid lead. Poor filter section Converter kc. This is maximum capacity posi- causes hum, howling. tion. distortion, or Twin triodes in the same envelope With the dial and generator set at General Electric G -106 are functioning as the oscillator and 1600 kc., volume control maximum, ad- mixer in 1941 Philco models 221. and just the oscillator trimmer 15. This Intermittent. Bad volume control or 226. The new loktal tube is the XXD. compensator is located under the deck leaky 6F5. The complete schematic shows how of 7C6. on the rear wall just back the Philco 610, 625, 620, 630 the two bands (540 to 1720 kc., 9 to The antenna trimmer 6 located on the 12 mc.) are covered with the three top of the gang condenser is adjusted Set dead. Test for short from 42 gang condenser, one section of which with the set and generator set at 1500 plate to chassis through .02 mfd. by- functions only on the 9 to 12 mc. kc. pass. Removal of capacitor restores range in the oscillator circuit. The The oscillator trimmer 15A and an- operation but causes set to howl. Tone spreading out of the short wave band tenna trimmer 8 (below 6) are peaked control switch may llave been damaged is accomplished by switching the 435 at 12 mc. 15A should be adjusted for by short circuit. If there is distortion mmfd. fixed condenser in series with the first peak from the "tight" posI- after the set warms up, check output the antenna section of the tuning gang. tion. tube and speaker cone which may be The two stages of IF use iron core off center. transformers, and for that reason the plate lead is tapped down on the pri- RCA 5X mary to reduce the gain but keep the Typical Troubles Flickering pilot lamp. Check inter- selectivity. lock switch in line circuit. Weak, Ford F -1740 check for short between 75 cathode and IF ALIGNMENT 43 grid wires at sockets. Set dead: 3300 ohm 1/2 watt resistor The three intermediate transformers in RF and detector plate supply is are aligned at 455 kc. Any type of burned out. Replace with 1 watt unit. Speaker Rattle Cure in output indicator may be used. If a Condition usually due to short or in- vacuum tube voltmeter is used, con- termittent short in I.F. or R.F. cans. E.ttle Nippers nect the negative lead to the AVC bus Motorola 170 Some complaints of "off center" and the positive terminal to the chassis. cones in RCA Little Nippers has voltage may not be dead: 78 tube is cause been Maximum bias the Set IF main due to the rim of the speaker frame resonance point unless a very low sig- of trouble. Replace with good tube. binding on the chassis. Where this nal generator output is used. Adjust cases of rattling noticed, the IF trimmers from the second de- The following typical set troubles and are the Moody, speaker should be shimed out with tector back toward the mixer. Signal were observed by Willard ser- 1/16 -inch washers placed back of the Is fed through 0.1 mfd. to antenna sec- viceman with the Edison Electric field housing. tion of the tuning condenser. Shop, 30 Irving Pl., New York. These Low line voltage may cause the troubles have been observed in a num- oscillator to fail to operate on push- RF ALIGNMENT ber of models. button ranges of RCA models 16K, The RF section of the receiver is 16T3, 16T4, 17K, 18T, 19K, 110K, 111K. aligned by using a few turns of wire Emerson portable 338 If such trouble occurs, see that the across the signal generator output to Weak reception. Check for volume oscillator grid leak is 56,000 ohms and form a loop antenna. This is coupled control ground through shaft. Replace- not 33,000 which was used in some near the set loop which should be in ment necessary. sets.

PHILCO 41-221-226 ANT. 250 MMF. XXD 7137 7137 7C6 35A5 ,75V 55 K6. , 75v -90V -90V. 6 MMF 1 6

UM- OEM SPKR. B5 V. 500MMF

.05 f XXD

531L 13911. 3523 7C6 787 DOTTED CONNECTIONS ISA' `-IS ON 41-226 ONLY.

56 RADIO TODAY ERST INTRODUCED IN X936 SilGipsoz MY/

Owners of Model 772 have experienced the THE WESTON MODEL 772 true economy of buying correctly designed Super- Sensitive Analyzer instruments which measure in fundamentals Servicemen who purchased one of the original Model 772's over four years ago have found this super- sensi- tive Analyzer "up -to- the -minute" all during this period ... and find it still "tops" in the field for today's and tomorrow's measurement needs. It more than met the test requirements of all A.M. receivers ...despite the refinements and circuit changes during these many years. It met the requirements of television, too; and today, it is the outstanding instrument for F.M. servicing ... because of its high sensitivity, its sound design and construction, and because it measures in fundamental quantities. There are no trick circuits or gadgets to cause early and costly obsolescence. It is a fundamental instrument that, with usual LOOaoonYí OCR VOLT GC instrument care, will remain in full service indefinitely. -. Be sure to get all the facts on Model 772 and other WESTON fundamental test equipment. to Write Weston WESTON Electrical Instrument Corporation, 597 Frelinghuysen Avenue, Newark, New Jersey.

(- Laboratory Standards ... Precision DC and Specialized Test Equipment ... Light AC Portables .. Instrument Transformers Measurement and Control Devices . . . Sensitive Relays . .. DC, AC, and Exposure Meters ... Aircra ft Instruments... Thermo Switchboard and Panel Instruments. WESTON Electric Tachometers... Dial Thermometers.

SEPTEMBER, 1940 57 WHY INTERMITTENT RADIO TROUBLES ARE HARD TO FIND

LOUD SPEAKER The voice coil, moving 4_ COILS- back and forth many times each ? second, has Some wound with wire 50 CONNECTIONS finer than hair, may fine wire windings and - leads that may be pulled break tiny leads, stop; - One or more soldered ping and starting the set apart at" certain volume connections may break as vibration' joins the levels. off, and short or discon- ends of the .wire: nect a circuit that makes the set play intermit- tently. 12 FIXED CONDENSERS- Each, and many combina- 2 TRANSFORMERS- tions of these units may stop and start the set be- Like other coils, have cause heat, ar vibration many turns of fine wire causes them to foil which may became brok- periodically.. en through expansian on extremely warm days, vet work perfectly in normal weather.

12 RESISTORS- Slow fading may be duc to changes in resistance by heating; sudden inter - mittents, by loose connecting leads.

6 TUBES- Many parts, separated only by a few thou- TUNING CONDENSER- sandths inches, others op- Metal plating may scale erating at red heat, may off and short radio signal short ar break, thus act- out. Loose and dirty ro- ing as "switches" to turn VOLUME CONTROL - tor contacts make the set May cause fading or in- the radio off and on. go dead over part of the 2 SWITCHES- termittent operation as dial. heat or cer- vibration of May become loose, de- tain notes changes tho velop paar contacts be- resistance. cause of dirt. Band change switches have 15 to 20 contacts.

9.3 PLACES FOR TROUBLE

- The average 6 -tube radio has approximately 93 individual causes of intermittent

reception. . Combinations of these causes run the possibilities into the hundreds. Experience, adequate equipment, and good replacement parts are all needed to locate and repair intermittent sets. C RADIO TODAY 1940 Special low deposits on all N. U. Jz`f::jvSr: I Tripleu Deals to November 30th ïi c5l! jO(! O l..f:.!/^^ //AA /iota, Pi IYet Norio' I I DEAL ';ÌiT. ..r r! fï : .`Y"'..t

DE POSIT

J. E STAGE. Longview Radio Sales & Service Co., Longview. Wash. Think your TRIPLETT TUBE TESTER Frcc Equipment Plan great- MODEL 1620 Have signed 20 N U Equip- ment Deals -have been using Has new lever -type flexible switching N U program 9 years. N U giving individual control for each tube tubes all check alike- rarely have to make replacements. prong . Filament voltage switching from 1.1 to 110 takes care of present and future tubes with filament voltages up to 117 -volt types . Giant 6 -inch scale REDDOT lifetime guaranteed indicating instrument . . . Neon short test . . . Separate line voltage meter ... Speed Roll Chart can be spun from one end to the other in less than four TRIPLETT MODEL 1620 seconds . Housed in wooden case of graceful proportions with sockets, Regular Dealer knobs and markings in ivory. Price $37.84 YOU TOO CAN HAVE THE

31111.111._// MATHEW J. BERLOWITZ Juneau Radio Shop, Milwaukee. "Ni22LL 1 Slw{i cn. Wisconsin. I find in checking my records I signed 29 contracts. There is no better way for a Get it the National Union way . . . National Union Radio Tubes are serviceman to painlessly acquire good service equipment. In my you deposit $12.50, immediate delivery known as the radio service dealer's 10 years of exclusive dealing with N U their products have is made on Triplett Model 1620 Tube tubes because they are used by more always been satisfactory. Tester. You sign agreement to purchase service dealers than any other make. 1275 points over a 2 year period. On completion you receive bill of sale and your deposit is refunded as a merchan- You too can have the best equipped dise credit. shop in town, just get your equipment the easy "N. U. Way" - Remember * * * National Union has the finest sales National Union purchase points can be helps and promotional pieces to help taken in Tubes, Condensers or Batter- you sell yourself to your community ies. All products the finest in quality, and make more money. E. J. MAGINOT, Boston, Mass. thoroughly guaranteed and competi- In my opinion. and in the opinion tively priced. of many other service engineers Special low deposit on with whom I am associated, all Triplett N U enjoys a prestige which Testers until Nov. 30th, 1940. needs no apology. Modern rodio * * sets demand modern testing equipment. N U supplies it the Cok. 2jaruc. SaG.Givi, m. Mite. ío easy way. Copyl'i Olt.eri ': R:!r:'```' :>¡¡,'z` °:,k

:./'.+,/;á,y:v,.:cr.c G>,it4,t!:,ry;..+'Y,.,/iG:<.y, ''''q,i.`%fs',;i>i:cä:d.v.... '..:``:;;:.,.:,;.w :>i+zlsi:i.?. i...:i:1:.:r. 1940 59 SERVICE NOTES W I LCOX $34Y A -72 NEW Solving the Intermittents ORIGINAL The problem of intermittents has long been one of the unpredictables in the serviceman's career. Sets that stop and start for no apparent reason are a big headache to fix. Beside the job of tracking down the inconsistent defect, the problem of how to charge is just as complex. Estimating the cost of such a job in advance is almost impossible. Letters from servicemen such as the following, indicate the necessity of working out a plan for handling these cases. Here is what George S. Coburn oscillation at high of Farrington Radio Co., Arlington. Circuit diagram changes shown at right prevent Mass. has to say. volume levels. Editor, RADIO TODAY prove We would like to get the opinions but unfortunately we have not been your arguments that repairing able to find it. Remember, we are talk- intermittent sets play be expensive if of dealers who operate service depart- a profit. We troubles are hard locate. ments at a profit, on their basis of ac- ing about service at are to cepting sets with intermittent troubles. not talking about how to create good Watch for more details on how to We hope with your in will at an investment of time and shake out intermittents using your that cooperation money, or how to build up the sale equipment and special tricks. In the printing this letter, other dealers will for new merchandise. We assume that meantime, send in the dope on how write telling of the most satisfactory you ways they have found in handling in- this effort has already been made. are doing the job. termittent radio service jobs. FARRINGTON RADIO COMPANY, In practically every case of inter- Arlington, Mass. mittent trouble, the customer sums up Curing Recordio his trouble in this manner, quote, "Oh, SEVERAL PLANS it's just some little thing like a loose Oscillations wire. It just can't be anything else It must be realized that there are because nothing has ever bothered us several ways of handling intermittent Audio oscillations are found in some for seven years until it started to fade radio cases. Here is one. Make no of the earlier models of the portable and make that funny noise once in a estimate of repair cost. Explain the Recordio, A -72 when the volume con- while," end of quote. multitude of possible causes and the trol is turned near maximum end and difficulty of isolating the specific cause. the selector switch is in the "cut" po- Charge $1.50 for examination and diag- sition. The oscillation is apparent SUGGESTS TWO IDEAS nosis. Report cost of repair to cus- from the flickering of the electron tomer but not specific detail of the "ray" and also as a "motor-boating" As we see it, there are two ways in part or parts causing trouble. sound on the recording. The oscilla- which to handle such instances. The In order to air out various plans, tion is caused by the coupling in the first way is to take the job on a RADIO TODAY will devote space each common plate and screen 50M resistor. gamble, quote a price low enough to month to the methods you are using, The trouble is eliminated by moving satisfy the customer, and then perhaps from both the customer relation angle the 500M screen resistor from the de- spend hours on the bench isolating the and the tricks of tracking down inter - coupling filter to the B+. The circuit trouble. And, in the final analysis you mittents. Send along your special changes are shown in accompanying will find that you have lost money on methods and explanations of any diagram. the job. gadgets used. The more ways you have The other way is not to accept the of doing the job the easier it will be. job unless the customer agrees ab- In this issue a full page chart, Why 1941 solutely to replace all tubes, filters, Intermittent Radio Troubles Are Hard Notes on RCA fixed condensers and volume control or to Find, points out the large number Receayers such other parts as appear overdue of places where periodic faults may be. for replacement and from which the Diagrams of this type are valuable in The stage gain values given on cir- intermittent condition could originate. showing customers that the job is not cuit diagrams for 1941 models are But, this suggestion invariably simple, nor is it any reflection on the established with a fixed bias of three "scares away" the customer. We be- serviceman's skill if the trouble can't volts applied to the AYC system. Two lieve that there is a happy medium. be spotted in ten minutes. Use it to flash light cells connected in series do

° SENTINEL ,.:..:

on unexcelled line that has: Sentinel's the values service costs; and low sing Thot for OUAW( moss rices o soles resistance; that wilt all your store. Everything erospects set you pulls profits on every you top P the it give now -vote on the bondwo9on sell. Gel for Details TODAYI ticket Write straight Sentinel CORPORATION RADIO M. SENTINEL Dept. RT-9. Evanston, 2020 Ridge Ave.,

60 RADIO TODAY the job. Hook the negative end of the battery to the AVC bus and the positive terminal to the chassis or common negative wiring. 3-m need4 7fu

REDUCING GAIN In certain locations, it may be nec- und You need this Complete Line essary to reduce the RF gain of high sensitivity models to reduce noise pickup between stations. The cure is the addition of a 500 to 3000 ohm resistor, depending upon the reduction in gain desired, and a .01 by -pass condenser. The parallel combination of these two parts is connected in series with the IF cathode lead. Some of the circuits have a 100 ohm resistor in the cathode lead, in which case the parts may be added or the present unit increased in resistance.

PHONO MOTOR CODE A color scheme is used on phonograph motors for identifying the frequency for which they were designed. A green spot of paint on the motor means a 50 cycle unit, while 25 cycles and a white dot go together. No color code is used for 60 cycle motors.

Aerial Coupler Simplifies Service Jobs The immediate future of Frequency Modulation lies in the energetic efforts of the Radio Jobbers, Dealers, and Servicemen -the technical men who know what it's all about. Here, then, is YOUR opportunity to get in on the ground floor of this promising new phase of the radio industry! In order to do this successfully, however, YOU must be prepared -with full information on the subject -with a complete line of sets and parts to meet every demand. Meissner places this material "right in your lap." The beautiful, walnut -finish Table Model F -M set shown is 223/4" wide, 121/4" high and 11" deep. Has full-quality, 8" P -M dynamic speaker; five -position tone control provides choice of output response. May also be connected as a converter to feed the audio system of a larger receiver if desired. CONSOLE MODEL For highest -quality, noiseless, static -free repro- A new service aid announced by duction of F-M Broadcasts, this big Console Philco is an aerial coupler which Receiver is the finest obtainable. Its powerful, makes it possible to use conventional 12 -tube chassis, with built-in super- sensitivity, outdoor antenna while testing a loop together with a special high -fidelity P -M dy- set. Since the loop is built into the namic speaker in the large bass -reflex tone cabinet of some 1941 Philco sets, the chamber, assure the discriminating listener of coupler is a real aid when the chassis maximum satisfaction. The walnut- finished cab- is out on the bench. inet is 41" high, 301/4" wide and 151/2" deep. Rich, two -toned veneers provide a beauty sel- dom seen except in the highest -priced receivers.

RADIO SERVICE CHASSIS AND PARTS The same 12 -tube chassis used in both of the receivers described above, is available sep-

1) arately for use in "Custom-Built" installations. Requires 110 watts at 117 volts, 60 cycles; 6 watts undistorted output; 170 -kc selectivity; 10 -mv sensitivity. Special 4.3 -mc I -F and Dis- criminator Transformers, as well as complete RF- Mixer -Osc. Tuning Assembly, covering 42 to 50 mc, are also available for those who build their own.

FREE SALES HELPS NEW 1941 CATALOG FREE J New counter literature describing the Meissner Every Dealer- Serviceman needs this up -to -date F -M Receivers is now ready. Order a quantity listing of the entire line of Meissner receivers, now and be prepared for early fall sales. New kits, replacement coils and hundreds of other 1941 General Catalogs will be ready soon. daily requirements. Send a postal card TODAY Write at once for your supply. for your free copy. ----. / ADDRESS DEPT. T -9 O MT. CARMEL ILLINOIS "It's a special rugged job we're building -up to stand the campaign A FAMOUS NAME FOR TWO DECADES speeches." SEPTEMBER, 1940 61 p NEW SERVIC

Drake soldering irons * Removable elements are featured in 600 and 800 series industrial soldering irons. Spring electrical contacts between element and handle permit quick removal by loosening a lock nut. Model 602, Mallory noise filters 100 w. list, $9.50. Drake Electric * Complete line of noise filters Works, 3656 Lincoln Ave., Chicago. have standard cut -out boxes for -Rim TODAY. equipment drawing 10 amps or more. Type ZA1 is a capacity -inductance combination for using house wiring as an antenna. P. R. Mallory Co., Indianapolis, Ind.- RADIO TODAY.

Radio City tester * Model 803 portable tester has single meter for both tube and multi- meter. DC ranges to 1000 volts at 1000 ohms per volt, current ranges to 1 amp and 10 amps. ohmeter to 10 megs. Tube tester takes all new tubes including miniature. Radio City Products Co., 88 Park Place, New York -RAmo MODEL 1600 -E TODAY. DEALER $2100 NET PRICE - Philco tube tester DC scales of the instrument read: Voltage * Model 050 tube tester with 0- 10 -50- 250 -1000 (25,000 ohms per volt); 0.1- English reading scale checks all '0-50- 250 -500 milliamperes; Resistance, low tubes including XXL and XXD lok- ohms, backup circuit, I', to 500 high ohms, tals. Anti -obsolescence 20,000 -200,000 ohms and 2 and 20 megohms. features are Batteries included for all ranges but 20 multiple pin selector switches, and megohms. 22' volt battery for that range spare socket space. Philco Radio can be mounted inside the tester case; and Telev. Corp., Philadelphia brackets provided. AC Voltage 0- 10- 50 -250- - 1000 at 1000 ohms per volt. A plug -In copper - RADIO TODAY. oxide rectifier, easily replaced in case of overload, is used to obtain AC readings. Model 1600 -E, less case for mounting in panel. . . Dealer Net Price . $21.00. In case with handle for portable use Dealer Net Price $25.50 Solar checker * New model CE Exam -Eter for MODEL 1270 testing condensers, and resistors DEALER measures power factor, tests for shorts, opens, high RF impedance NET PRICE `29- 83 Sprague Atoms and intermittents. Has DC and AC Eleven ranges Test ALL * New vertical mounting dry vacuum tube voltmeter. Solar Mfg. Household Appliances. electolytics have feet for direct Corp.. Bayonne, N. J.-RADIO TODAY. Five Wattmeter soldering or fastening to chassis. Ranges 0- 20 -500- Scale Separate positive . and negative 1000- 2000 -4000 (most essential for the modern leads. Type LM. 8 mfd. 450 -volt electric ranges). Four unit, lists, 60c. Sprague Products Alternating Current Co., North Adams, Mass. -R.Dro Scale Ranger 0 -260 Mil- liamperes; 0- 6.5 -13 -26 Amperes. Two AC TonAr. Ranges Voltage Scale 0- 130 -260. Has 1 RED DOT Lifetime Guaranteed Instru- ment. An advanced electrical circuit analyzer that shows the wattage consumption, amperes and line voltage of ALL household I appliances ana small motors under actual operating conditions. Complete with leads Amperite ballast tube Eagle staple for two -wire circuits. . Dealer Net New shape staple drives Price . $29.83. (Special leads available * and size ballast * Insulated that for three -wire circuits.) resistor tube puts 80 volts on re- like a nail is easy to use as wire WRITE FOR CATALOG -SECTION 179, HARMON DRIVE ceiver when first turned on, raising may be hooked under after long leg it to 110 volts after 4 seconds. Four is started. Locked fibre prevents types of ballast tubes will replace insulation from falling off. Cop - THE TRIPLETT ELECTRICAL IIfTRIMERT CO. 90% of resistor tubes used in AC- pered or colored. Eagle Electric Ilofftoa, Ohio DC sets. Amperite Co., 561 Broad- Mfg. Co., 59 -79 Hall St., Brooklyn, way, New York -RAnio TODAY. N. Y. -RAmo TODAY.

62 RADIO TODAY OOLS

Jackson audio oscillator * Model 652 audio oscillator de- velops fundamental frequencies rather than a resultant beat note. Three range scale, 5 -step output im- pedances, 10 to "high." Better stability is claimed for new instru- WHERE IT'S NEEDED ment. Jackson Electrical Instru- ment Co., 135 Wayne Ave., Dayton, L WHEN IT'S NEEDED Ohio -RADIO TODAY. A modern, anti -aircraft battery is Like the searchlights, RIDER useless until enemy planes are picked MANUALS provide light for the out of the black by the powerful beams trouble- shooter ... where it's needed, of the searchlights. Without light . . . when it's needed ... at a cost of less where it's needed, when it's needed than a nickel a day ! Fill in any missing ... the skill of the gunner is wasted. volumes of RIDER MANUALS at your In radio servicing, even the most jobber's-today! skillful trouble- shooter must have a thorough knowledge of every detail of JOHN F. RIDER, PURLISHER, Inc. Belden line filter construction and wiring of the par- 404 Fourth Avenue New York City ticular set on which he is working in * Model 8100 has dual con- Export Division: Rocke- International Elec. Corp., order to do his job quickly and effi- densers, high "Q" chokes for elimi- 100 Varick St., N. Y. C. Cable: ARLAB nation of power line noise in re- ciently. That is why "Every Successful ceivers. Ground lead is carried Service Shop has a Complete Set of through power cord in separate RIDER MANUALS." wire. Rated at 3 amps, 115 volts. They provide, in DO YOU HAVE ALL Eleven? Belden Mfg. Co., 4689 W. Van Buren the most convenient form, everything a serviceman A complete set of RIDER MANUALS St., Chicago -RAmo TonAY. needs is "must" equipment for every up -to- to know about any radio receiver - date service shop. data on alighment, I -F peaks, operat- Vol. Price Covering Vol. Price Covering ing voltages, parts lists and values, XI $10.00 Up to May VI $7.50 1935.36 voltage ratings of condensers, wattage 15,1940 V 7.50 1934 -35 ratings of resistors, coil resistance X 10.00 1939 -40 IV 7.50 1933-34 IX 10.00 1938 -39 Ill 7.50 1932 -33 data, gain data, etc. VIII 10.00 1937.35 Il 7.50 1931 -32 VII 10.00 1936.37 I 7.50 1920 -31

O?,L NEED RIDER MANUALS

Hickok bridge * Electronic bridge model 575 is sensitive to 1 mmfd.; has range to 1,000 mfd., 500 megs. Cosine galvanometer permits special electrical triangulation. Unit is fully Ken -Rad radio tube., are used by many radio set manufacturers as shielded. Operates on AC. Hickok original equipment -proving their dependability in service. Electrical Inst. Co., 10514 Dupont. KEN -RAD TUBE & LAMP CORPORATION OWENSBORO, KY. Ave., Cleveland, Ohio.- -RAnro To- Export Dept., 116 Broad St., New York, U.S.A. Cable Address: Minthorn, New York DAY.

SEPTEMBER, 1940 63 ELECTRONIC MUSICAL INSTRUMENTS A profitable field for servicemen The widespread popularity of the modern electronically picked-up and amplified musical instruments offers a real service opportunity for the servicemen. The pick -up, amplification, and even generation of the frequencies in .02 some cases, are identical with the work the serviceman meets everyday. o Certain portions of all the instru- 0 W ments now on the market can be easily W handled by the competent serviceman. The Hardman, Peck & Co. electronic SCREW Minipiano is a conventional up -right in ,02 the strings, keyboard, etc. The electronic addition to the piano is a vari- STRING able capacity pick -up system, amplifier, I power supply, speaker and proper con- `_SMEG-1 B+ trols. Each set of strings, two and sometimes three are used for each frequency, function as the movable element of a small variable condenser. Input portion of the electrostatic pickup, B. F. Miessner patents. CAPACITY PICKUP In the diagram shown, the strings from small dirt or felt particles. Small are attached to a frame where the cracking and popping noises heard usual tuning adjustments are located, when the piano is not being played is and pass over a wooden bridge above due to dirt particles becoming polarized the heads of special machine screws. by the high voltage and shifting These screws are all connected together around in the space between the electrically to form one set of the strings and screws. This is best cleaned plates while the strings are also elec- out with a vacuum system or small trically connected to form the other hand blower. Even though the strings DEALERS CAN element. and screw heads are lacquered, resist- The screw heads have a potential ance tests should be made if shorts INCREASE PROFITS difference with respect to the strings are suspected. of about 300 volts positive. This volt- A loud grating noise heard when a FROM TUBE SALES age is fed through 1.5 megs as shown particular key is struck hard, is due in the circuit diagram so that no to the string shorting against the Just one short season ago the dangerous shorts may develop or screw head. This particular screw im- shocks result. should be backed away from the string. Bantam -50 Cabinet Deal was an As the string vibrates at its natural success. Today-because Both ends of the screw are slotted for mediate frequency, an alternating current will easy adjustment. The right screw may so many of you Dealers and Ser- flow through the 1 meg resistor con- be identified by counting the number vicemen have asked for it -we re- nected to the screws because the of keys and screws from the same end capacity is changing between the par- of the keyboard. peat it BY POPULAR REQUEST! ticular string and screw. This current One reason for the success of this Where particular notes are louder developes a voltage across the resistor or weaker than others when struck DOUBLE FEATURE is the fact that which is of the same frequency as the with equal force, the volume may be for the first time the Bantam 3 vibrations, and it is this voltage that raised or lowered by moving the screw is amplified and delivered to the color, baked -enamel steel Cabinet toward or away from the string, respec- speaker. The pick-up mechanism is tively. provides a means of stocking Ban- quite similar to the condenser micro- The inside of the cabinet is painted tam "GT" type tubes conveniently - phone in operation. with graphite to form a shield and the at your fingertips -on the counter The amplifier is a straight forward back is a copper screen which must be type with volume, high and low fre- or on the wall behind the counter. kept in place to prevent hum. AC light quency tone controls. be of Secondly, the HYTRON Cabinet As- cords should kept clear the piano. The Story & Clark -RCA electronic sortment of 50 tubes includes 23 KEEP IT CLEAN piano is similar in operation except types which are popular, fast sell- The serviceman's job usually consists that the string vibrations are picked ing numbers .. . which will replace of keeping the space between the screw up electromagnetically rather than heads the strings clean and free electrostatically. a total of 61 Metal. "G," "GT" and and "MG" type tubes. You get a maximum stock at a minimum cost. Order one or more assortments from your jobber today or write us direct. Remember Those who want the best buy- HYTRON because they know that they are backed by the experience gained In manufacturing radio tubes EX- CLUSIVELY since 1921.

Trade -name registered.

YTRYTR RDIO TUBES HYTRON C // 23 N.DARBYST. SALEM, MASS, CORPORATION MANUFACTURERS OF RADIO TUBES SINCE 1921 Variable capacity pick -up system of Minipiano

64 RADIO TODAY These pianos must be tuned by a indicating devices. Where the signal piano tuner just as other types. generator has a calibrated output con- The Hammond organ and Novachord trol, stage gain measurements may be are fully electronic with vacuum tubes made. Less sensitive indicating equip- as generators of the frequencies, ampli- ment is required for this method of "HERE'S A fiers, frequency dividers, and controlers. servicing and equipment already Tube testing and replacement are good owned by the servicemen can be used sources of profit for the aggressive without additional apparatus. This serviceman. book describes the procedure and BASICALLY shows typical circuits with test points. Also described is the AVC substitution method in which the receiver is Vibrator Replacement aligned under a fixed AVC bias to sim- NEW AUDIO by Meissner ulate actual operating conditions. Guide This book is recommended to ser- A complete, cross- referenced vibra- vicemen who want to keep up with OSCILLATO tor replacement guide for practically new techniques in finding set troubles every model auto, and home set has quicker. -Pau/ F. Jackson just been announced by Meissner Mfg. Co., Mt. Carmel, Ill. This free guide also has a buffer Service Manual of Wiring condenser capacity guide for most models, and a unique characteristics Diagrams table with connection diagrams, operating voltage, type of case, and di- Published by Supreme Publications, mensions. 3727 -29 W. 13th St., Chicago, Ill. Price $1.95 Including 427 of the most used circuit diagrams, this new manual brings Stancor Guide a great deal of servicing information for Servicemen to the radio man through one 8% x 11- inch book. The diagrams cover the Service Guide No. 125 -B is now avail- popular models that were sold in large able from Standard Transformer Corp., numbers, and whose circuit diagrams 1500 N. Halsted St., Chicago, Ill. New were most requested from the pub- book gives tube complement and re- lisher. Here is all you could possibly ask for placement transformer guide for 4300 The extra large page numbers and in an Audio Frequency Oscillator. It sets of 70 manufacturers. Several cir- alphabetical and numerical index make has everything! For example: A. F. cuits to build are in this free book. it easy to find the particular circuit. Beside the wiring diagram and cir- Voltage is developed at its funda- cuit components, many of the more mental frequency . . . Model 652 is complicated sets have socket voltage NOT a "beat frequency" oscillator tables, chassis layouts, and special ser- and contains no 11F circuits ... Full vice hints. range continuously variable from 20 Book Reviews This manual will prove valuable as to 20,000 cycles ... 3 bands provide a convenient reference of the circuits instant and exact settings ... requires most commonly needed. n., zero adjustment . Five output Servicing by Signal impedance steps ... 500 m. w. power output . constant output + or -1 Substitution DR (30- 15,000 cps) ... Price $64.50. RCA Ham Guide Precision Apparatus Co. 647 Kent Ave., Brooklyn, N. Y. RCA Mfg. Co., Harrison, N. J. - Price 15 cents Price $.35 The new Ham Guide has 47 pages This new pocket -sized manual of of tube data, transmitter circuits, and 119 pages covers the system of track- complete information on modulation ing down and isolating trouble in any circuits. Photographs of typical rigs type of receiver by the system of sig- give the constructor all the details. nal substitution. The basic theory of Also included is a section of general this method of servicing is the substi- information covering grid -bias circuits, tuting of a standard test signal from L -C ratios, neutralization, etc. This any good signal generator to the va- hook may be obtained from any RCA rious portions of the set and observing transmitting 'tube distributor or from the results on output meters or other address above. DYNAMIC TUBE TESTER Proved to be more accurate! Jackson HAVE YOU EVER SEEN ALL THE CLIPS I testers find "poor" tubes which might I pass for "good" in ordinary testers. THAT MUELLER OFFERS? Model illustrated is 6368, $29.95.

Special Clips I Write for Free Catalog for Every Use I The Jackson Electrical _. Solid Copper Clips Insulated Clips I Z,Instrument Co. I , Dayton, Ohio--

Send for Free Samples und Catalog 980 MUELLER ELECTRIC CO., 1573 East 310 St., CLEVELAND, O.

SEPTEMBER. 1940 65 UP YOU CAN SELL RECORDERS MORE RADIO TO NEW PEAKS SETS THIS YEAR In more ways than one, recorders are making records! -if you follow Sales records, as well as sound records. Manufacturers ! ... Jobbers ! these rules And they do "speak for themselves.' 6 Ilere's a new foundation unit for the in a single year, from the product up- to- the -minute RADIO- RECORDER very of manufac- of a limited number COMBINATION RECORDER- turers. sold by a limited number of PLAYER Give a good demonstration of the new home specialized dealers, recorders have so or SOUND SYSTEM. 1 recording feature. Iis the quickest way to captured the public fancy that now convince your customer that he ought to have every major manufacturer and dealer The New a new set. sells them. ZTo make good demonstrations give each of Not yet afflicted with so many of MELLAPHONE your salesmen a Presto STELLITE cutting which profits, needle for his own exclusive use. It will assure the selling evils eat into RECORDER, CHASSIS and MIKE him of 100 or more perfect demonstrations at recorders offer now, excellent sales a fraction of a cent each. and profit opportunities for those who Fully perfected.... Can be incorporated can and will give them the specialized into your current product.... Has wide 3Use only promotional and selling effort they R E S T O . . P require. adaptability. . Gives you immediate BLUE LABEL access to radio's fastest -growing market. DISCS for dem- In the home. in business, and in onstrating re- education recorders have their own Precision cutting head. . . . Quality cording. It isn't special place. pickup. . . . High grade microphone. worth while to . . . Very low price! save a few cents They render a service. provide a on the demon- utility, create a hobby, which neither stration disc and radio, nor recorded music can fill. IS'ire. phone or write for details take a chance of Recorders are sold, not bought killing a 5150.00 - MELLAPHONE Corporation sale. and thus are outside the pale of cut- throat price competition. Manufacturers of Sell each customer a PRESTO HOME RE- being sold successfully, Talking Picture and Phono Equipment 4 CORDING KIT with his set. Start him off But they are right. It will save you free service calls. It will in constantly increasing numbers, by ROCHESTER NEW YORK help him make good recordings from the be- radio dealers who know their product, ginning ... make him a regular disc customer. their market and are bringing the two 5 Use the PRESTO COUNTER DISPLAY. together. Show your customers you carry the highest Recorders, alone, or in combination quality discs and needles. Everyone who comes with radio, are worthy of the best ef- into your store this Fall is a probable buyer. fort of every dealer who is willing and Since 1870 the Best in Needles -- able to really sell. There is no doubt that recorders will play a more important part in ra- 91 dio sales and profits this year than Buy American Made ever before. NEEDLES Demonstration Week .11,7,40 D.W. for Victrolas ACTONE A national promotion event which invites many local tie -ins on the part Shadowgraph of dealers is RCA Victrola Demonstra- Playback Needles tion Week, Sept. 9 to 14, which honors the new Victrola line of radio phonographs. The drive started with 2 -page color ads in Colliers and Saturday Evening Post, and continued with BRILLIANTONE splashes in Good Housekeeping, Amer- Standard Use the Presto window and wall posters, ica Home, Time, Esquire, House & 6 advertising mats, direct mail order cards. Garden, and The New Yorker. Theme Known the World They'll bring younewcustomers,morebusiness. is "Choose the Instrument the Great Over JOBBERS -write today for full information Artists Choose." on Presto recording accessories -price sheets David J. Finn, RCA ad manager, de- for your salesmen's folders, free broadsides to scribes the Demonstration Week as mail to your dealers, free merchandising aids "one of the most dramatic activities PRECISION for your dealers. it has been possible to offer in a long time." Cutting Needles To hack up distributors' selling ef- for Acetate forts, RCA is making available 4 -color W. H. blow -ups of the Saturday Evening Post BAGSHAW PRESTO CORPORATION and Colliers ads. a variety of full -page COMPANY 242 W. 55th St., New York, N.Y. newspaper, dealer and distributor cooperative ads, window displays, a store Lowell H,prn,.n,nl I. kit display, demonstration records, a Mau. World's Largest Manufacturers of booklet "How To Sell Victrolas" and H. W. Acton Co., Inc. Inslontoneous Sound Recording Equipment a prominent place on RCA Victor radio 370.7th Ave.. New York and record programs.

66 RADIO TODAY SURPRISE YOUR FAMILY AND FRIENDS... HERE ARE THE

25 °° PHILCO ABOUT GARRARD HOME RECORDING UNIT RECORD CHANGER DELIVERIES like hham. a well mid it FREE You have heard rumors that Garrard anywhereln hie Us e. Record Changer production has stalled, because Britain is at war. We want you to know that today Garrard, 'UUB7iE , in America, has ample stocks. New Garrard models are arriving regularly. Two of the brand new store displays ready for the Jubilee Garrard accepts their responsibility to you and intends to deliver as many advertising, circulars, broadcasting, di- Record Changers as you can sell. "Fifteen Million rect -mail and telegrams. Philcos" Jubilee "Make hay, Mr. Dealer," concludes That's our answer to these rumors. the big announcement broadside. "The To mark the achievement of Philco time is right -a presidential election - GARRARD IS YOUR in passing the 15- million mark, the historic world events -everything con- Philco organization announces a smash- tributes to a banner year for radio! GREATEST PROFIT ing nation -wide Jubilee Promoton. If you ever had a chance to promote Philco's photo- electric radio phono- and make money. it's here, right now!" OPPORTUNITY graph-"Music on a Beam of Light" - No other Record Changer can match it is pointed out, has revived the mar- the smooth, silent, precision ket for radios over $100, and has Invisible Salesman fo perform- brought back to radio the higher unit ance of Garrard. It's a luxury instru- sale, with its bigger profits. Help on Period Cabinets ment, frankly designed for quality For the period of the Jubilee (Oct. 1 to Christmas) dealers will offer free A dramatic and unusual sales aid buyers - your "best" customers who for salesmen who are an- with each of these Philco 1941 photo- dealers and demand the finest and will consider electric radio -phonographs, a $25 xious to do a better sales job on au- Philco home -recording unit. Also with thentic period radio cabinets, is being nothing less. Here lies your greatest every Philco radio console, it will be offered by the Brunswick Radio & Tele- profit opportunity. A rich, ripe mar- made possible for dealers to offer a vision division of the Mersman Bros. new $7.50 Sessions electric clock. Corp., 206 Lexington Ave., New York ket - easy to sell when you have City. This "Invisi -Talk Salesman" is a what it wants, and consequently, BUILDS STORE TRAFFIC folio of eight two -minute records, one for each period style in the Brunswick easily sold on Garrard. To promote dealers' store traffic, line. These records unfold for pros- placards are provided to be posted in pects a personalized historical account GARRARD GREATER display windows, inviting passersby to on the origin and design of a cabinet, "Come In -Let Us Make a Record of with details on the craftsmanship and PROMOTIONAL HELP Your Voice." America is flocking to woods used in it. in national make voice records, declare those put- The records were prepared after a magazines and on your ting forward this Jubilee promotion. survey of retailers' needs, when it was counters at the point -of -sale will "At 50 cents it's the liveliest conces- - - found that a salesman's knowledge of make your selling job easier than ever. sion at the fairs and and amusement period furniture matters may be lim- parks. At 10 cents it's a natural as a ited. Dealers were anxious to sell the For complete information about the traffic getter for Philco dealers -a higher priced units, however, and entire Garrard line -the facts on why brand new way to bring prospects to hence Brunswick offers a solution. It your store -Good prospects, who want was found, too, that prospects are it is your greatest profit opportunity what you have to sell." The 10 -cent genuinely interested in what the rec- get in touch with your jobber or charge, it is explained, covers the deal- ords reveal. Brunswick points out - er's cost, with Philco's special co- opera- also that "such nationally known re- write direct to ... tion -and also helps keep curiosity - tailers as Marshall Field in Chicago seekers away. and the Wurlitzer stores throughout GARRARD SALES CORP. To bring the campaign to the atten- the U. S. have accepted this type of 296 BROADWAY, NEW YORK, N. Y. tion of the general public, Philco will sales device with enthusiasm." use two -page spreads, in colors, in the leading weekly magazines of America. Meanwhile the regular Philco campaign ads will continue in 17 leading GE To Offer Line monthlies. In local newspaper areas, distributors will run striking announce- of De Luxe Models GARRARD ments. A special line of de luxe radio re- e ußa2iet6 .fineó t DEALERS' ceivers will soon be announced by the PART General Electric radio and television 4,ecdul clzerwrit To tie -in with all this Jubilee pro- department. The company sees a new motion, dealers are urged to decorate market for these jobs, and has named their stores, trim their windows, tag Fred A. Ray, formerly the eastern re- THE CHANGER YOU WOULD WANT their merchandise, train their sales- gional sales manager, as sales man- YOURSELF .. People, and map their campaign, using ager for the new line. SEPTEMBER, 1940 67 NEW BOOKLETS GOLDENTONE Handy catalog of phonograph motors, Precision -made recording assemblies and automatic record changers is furnished on re- Phonograph quest by the General Industries Co.. Elyria, Ohio. NEED LES "Mite" condensers manufactured by Atlas Condenser Prods. Co., 548 West- chester Ave., New York, N. Y.. are classified in a new pamphlet.

Catalog No. 166, of the Universal Microphone Co., Inglewood, Calif., gives , -.- details and prices on 1941 mikes, head- ti.4 ; C 0 ó' < v3 o phones, recorder kits. mike stands and accessories. y Ç a.aui v 0 X r Leaflet, form 1340, COLDENTONE is the 100 per C -óv describes the o i new Triplett dry-battery tester. Eight cent quality needle. We were the E :h page folder describes newest tube test- first maker of needles to put re- ers, multimeters, search into the manufacture, and E op. 1,1 oscillators, and other c1di îa aiA products of Triplett Electrical Instru- to fully meet the requirements of the leading record-makers. ovv) Ei ËóÉ ment Co., Bluffton, Ohio. 0L 4ñ ,07 You can sell Coldentone Needles ç. Superior Tube Co., Norristown, Pa., C o"n,,::,ed,00AAaw (and use then in your demonstra- 1iú 0 C makers of fine small tubing in various tions) with the certainty of full L. C 1. VO ,7 v 4 y ,,N s,' metals and alloys, has issued óE . Z a bright fidelity. They are made of the ao ,aoó3"F new booklet on tubes and how they finest American steel. Because of 4' I are made at the Superior factory. Va- their design, material and finish, v..v::ÿV riety of applications 4,°rOOA I cai are included on they will not injure the finest the 12 illustrated pages. records. Write for descriptive literature and "Amateur R a d i o- A Beginners jobber discounts Guide" can be obtained from the Thordarson Elec. Mfg. Co., 500 W. LOWELL NEEDLE CO., INC. Huron St., Chicago, for 75c. PUTNAM, CONNECTICUT Radex Corp., 1733 Milwaukee Ave., Chicago, Ill., announces publication of a new catalog dealing with choke. I.F., R.F. and oscillator coils, kits. radiating UNIVERSAL loops, signal tracers, etc. PROFESSIONAL $1.50 can purchase a complete 1940 service manual, "Most Popular 1940 RECORDER Radio Diagrams" -417 models by 43 manufacturers. Supreme Publications. 3727 W. 13th St., Chicago, Ill.

Hickok catalog No. 120 gives features. illustrations and prices of their line of electrical indicating instruments. Hickok Elec'l. Instr. Co., Cleve- land. Ohio.

A 16 -page short -wave station guide which lists several hundred stations throughout the world, with their fre- Conceded everywhere as THE pro- quencies, call letters, schedules and fessional machine for professional world -wide time map, is printed in use and results. Undisputed lead- English, Spanish and French. General ership for over 6 yrs. as the stand- Elec. Co., Schenectady, N. Y. ard all -purpose recorder. Time tested all over the world by music teachers, schools and colleges, sta- James Millen Mfg. Co., Inc. of tions, recorders and laboratories. Malden, Mass., have just released a Engineered for long and continu- catalog which describes and lists Heavy standard parts generally stocked by ous service. and rugged, this company. weighs approx. 225 lbs., 16 in. turntable, 100% synchronous motor, new fall freq. cutting head, Power pack catalog No. 109 -C, con- patented lead screw, belt drive. A taining information on many stock marvel of performance, long life packs manufactured by Stancor. Free and dependability. At your dealer of charge from Standard Transformer or jobber. Corp., 1500 N. Halsted St., Chicago, Ill. UNIVERSAL Now available from Walter L. Schott MICROPHONE CO., LTD. Co., Los Angeles, Calif., is thoroughly descriptive and illustrated catalog of Inglewood Calif., U. S. A. all Walsco Products. 68 RADIO TODAY SOUND FOR RADIO -MUSIC DEALERS

find yourself in the clink, too, if you try to cover the earth with one set n^ n of speakers. Some fancy legal opin-

YY INM1T ions have recently been expressed on ,PEIN. NIRN the subject, and it appears that the LA T I right of free speech won't excuse IS TW WIND NSTIeNIPTS you ; court rulings indicate that a loud sound truck practically "forces mum people to listen," which is illegal. Imla1I. se{ss> - Free speech through an amplifier is RI not the same as just plain free speech. :na áaINO IIiTNNNIIRS Of course, the ordinances of your town, which no doubt have been pre- SOPRANO ALTO pared by a stern group of the local TENIR blue- noses, serve to keep you in line. I,ITONE e1 These rulings are firmly supported RIS by high interpretations of basic con- SOIIINNGO[IGNNGOIIGNNGIEIGIIGOl1GUNGOEIGNIGOEIGNIGO stitutional rights; no matter how II11I{iIIjIIIüIIIIüI1B11111 magnificent the speech, it must not e: . = ixaR be yelled. :_. ! e?ái r igS ? Ie fi '?EI

SUTTMG RANGE OF NEM MIL NEEDLE TATTING PANNE -STIEL NICOLE IRIN N MINUTES RAE CUTTING IMRT EVMMI NEEDLE SUITING IMNGI -RINN NUM ¡MN 1IYRAL NONNI One Fourth of the Comparison of frequency ranges of Nation to School musical instruments with cutting will needles by Permo Products Corp., Chi. The bing -bong of school bells bring 32,235,000 students back to classrooms this month. Of these, Fifty Dollars or 1,425,000 are college folks who need to be outfitted with newly styled per- Thirty Days sonal radios. Because you have a powerful sound Also, the opening of school will truck with output to burn, is no rea- mean the sale of more sound systems son why you should try to blast the for school events, a new interest in good citizens off the street. You may football broadcasts, more demand for educational records, and more radio equipment for classrooms. A school, and a school market, is something that every radio man has Model 630 Dynamic in his community. MICROPHONE

Tilkable for directional ór: non.directianof pick -up. Sales Hints for Rugged 'construction. Impervious to heat,. tempera. fure changes, rough hondling and stilt oir. Chro= Election Time mium end' light gunmetol finishes. Three-contact locking for, 20 ft. lood capacity coble, (Continued from page 45) on -off switch and tilting stand mounting. mittees of each party, for as many counties as you can conveniently 9000 c.p.s. SE: 40' o1 curve. cover. end on upper i cury d (3) Locate the personal "campaign FREQUENCY. characteristic linen Stand.to- manager" for each prominent political with --56 Hi -Zr include candidate. imp dencesb wire for (4) Don't take promises for pay- * outputoulPut aluminum grid. Polystyrene. magnetnet ment. Get it on the line. COIL Harw ¡th ene. VOICE insulated (5) Put your personal inclinations * tness, pieces. aside; render a service to all alike. pue iE MA ArmcoCmagnetic ioesledr ex- All these hints are issued by John with high Built-in extremelys Meck, of John Meek Industries, Inc., DIAPHRAGM: 1 has 11( ateri 1313 W. Randolph St., Chicago. *TRANSFORMER:ie cept. Y permeability. .. $Z5 RO0 list price.... 27150 (gunmetal) "Webster -Chicago" Is . ' . . 63063o-GM list price Now the Official Name 630-c (chromium)

"Webster- Chicago Corporation" is See this new"630" at your local radio parts Ú'óYÚt, .. the new corporate title of The Webster distributor. Write for complete details. Company, 5622 Bloomingdale Ave., To supply big demand for amplified Chicago, whose products include sound chime music, Sundt Engineering Co., equipment, record changers, metal ELECTRO -VOICE MFG. CO., Inc. 4757 Ravenswood Ave., Chicago, offers stampings, tools and dies. The change 1239 SOUTH BEND AVENUE this `Sunco" Micro -tuned carillon, 25 was made in order to lessen the con- SOUTH BEND, INDIANA chimes, 37 notes, keyboard- operated. fusion resulting from the fact that the Export Division: 100 Varlck SI., New York, N. Y.- Ca61a: "Arin6" Capable of many extra harmonies, vari- firm was widely called "Webster-Chi- ations; wide range. cago" by the trade. SEPTEMBER, 1940 69 SALES HELPS SATISFACTION PoDular Tube Philco Parades Cabinet Offered Household Items The Bantam Tube Cabinet offer, which was made last Spring by Hy- tron Corp., 76 Lafayette St., Salem, Mass., and which drew a record number of requests from radio men, is now being repeated by the company. The Veteli;IVI44/ cabinet is a 3 -color steel one, filled with 50 tubes of the 23 most popular types SELL -a convenient assortment offered "at minimum cost." PERMO FIDELITON This "at your fingertips" tube cabi- ORDING REPRODUC net is designed for use on the coun- LUS NEED ter, or on the wall. They're available from Hytron jobbers or from Salem headquarters. $1 00 LIST Philco has announced two new devices for faster and easier selling of Dolls its assortment of household items, Your oust. . .11 a the best Nifty for Radio such as Quick- release ice cube trays, luck making home recordings Promotion furniture and refrigerator polish. wheat they use the finest cutting phonograph needles, household cement and lubricator, noise eliminators, flash- and reproducing needles. And it is GsLECTIONEER SPECIAL light batteries and dial lamps. profitable for you! One is a "handyman" sample case which neatly carries eight of the prod- These two famous PERMO prod - ucts, to be used by servicemen on their ticts are made with the same type calls to homes. Many extra sales are made when the housewife gets a look precious metals alloy used on the at the assortment. most expensive fountain pens. The other device is a display stand for the shop, where all of the items are PERMO recording Stylus retains its neatly shown on attractive shelves. perfect cutting edge for more than The display is sturdy and compact, 58 in. high, 20 in. wide, 12 in. deep. 200 ten inch discs. FIDELITONE reproducing needles will play more than 4,000 home recording discs. Football Interest Sold through your regular Radio A colorful set of dolls-large ele- Helps Radio Distributor, or write the factory. phants to represent the Republican An 8 -color window trim which shows PERMO Party, and appropriate donkeys for the an eye -catching football scene is now Democrats-.are now available from the Fall season General Electric. Brightly dressed being distributed for POINT in by the Hygrade Sylvania Corp., Empo- ?8,0efueZ their country's colors, they will help rium, Pa. The display consists of a dealers sell more radios during the 36 in. by 11 in. window streamer show- political campaigns of 1940. ing a full -back in action, and eight in- The dolls are suggested for window dividual cut-out footballs spelling the or floor displays, or even for gifts to word "Sylvania." When the footballs MANUFACTURING METALLURGISTS customers. GE features 6415 RAVENSWOOD AVE CHICAGO, ILL. them in con- are placed in an arc above the stream- nection with its two "Electioneer" mod - er, you get an effect of kicking action. els-a table model and a console se- All pieces are gummed, for direct MORE THAN 2,000,000 USED PER YEAR lected from the 1941 line for special mounting on the window. presidential election year tie -ups. The very seasonal gridiron theme For Profitable FALL SALES BITTER RECORD EQUIPMENT Send for Free Folder Established 1920 A. BITTER CONSTRUCTION CORP. 27-01 Bridge Plazo North Long Island City, N. Y. *RECORD RACK NO. 100 may be used separately or as a unit of a large record dept. Capacity 500 10" récords, 500 12" records, and 75 albums. Price $44.00 F.O.B. Factory

RECORD BAR* MERCHANDISER NO. 27 The modern record dept. demonstrates records Suitable for display and storage to four customers at one time. Has display, purposes. Capacity 120 10" or accessory and stock space. Price upon request. 12" records. Reg. and copyrighted U.S. Patent office 1940. Price $2.25 Boxed F.O.B. Factory

70 RADIO TODAY Streamlined Job for Radio Deliveries

Highly efficient uni - versal amplifier Ideal for all mobile and portable operations. lower output ample for sound truck and other outdoor installations. Use It everywhere the year around! The amplifier includes electric phono motor and pick -up. Constant motor speed from battery or 115 Volt AC operation. Plays 10 Inch or 12 loch records.

For fast and economical delivery of radios or appliances, a streamlined job now offered by The Crosley Corp. It's an ad for the dealer every time it moves. Especially good at dodging through traffic, and parking in limited space. gets across the idea of having radios Tone radios, are now being offered by properly tuned up for sports broad- the Crosley Corp., Cincinnati. They casts, and dealers will have a start feature the beauteous blond model, for a complete window on the football Beatrice Blanton, and two are life - size; a smaller one is 171/2 in. high. Power output 1S watts -7 tubes The radio cabinets appear in realistic Safety fuse -Separate microphone- and phono volume controls permit colors, and the girl in "peppermint mixing of voice and sic -Tone candy" red and white stripes. Control all Input, output and power connections- made on front panel simplifying Installation controls recessed and mounted -nt convenient operating angle - Di- mensions: 14%/4" x 10'/ " x IOW-Net Du Mont Products in Weight 32 lbs. Model No T -30W1S mobile ampli- New Catalog fier (with selected tubes) $135 List. Model No. T -31W18-same as No. T -30W18 except phono motor and Allen B. Du Mont Labs., Inc., 2 Main pick -up are not included input Ave., Passaic, N. J., announces that jack is provided for connecting- ex- subject. Local schedules, trophies, their line of cathode -ray oscillographs, ternal pick -up. $114 List (with se- photos of grid stars, etc., are some of electronic switch and cathode lected tubes). -ray tubes Subject to usual trade discount the materials. The displays come are now listed in the United Catalog, at your Thordarson Distributor. through Sylvania jobbers. and catalog sheets covering these lines are available to Du Mont jobbers from Crosley Ready With United Publishers, Inc., 230 Fifth Ave., New York City. Du Mont also helps T11ORDÄRSON Three Beauties jobbers compile their catalogs by supplying electros, text, art proof, and ELEC. MFG. CO. A trio of full -color displays, designed bulletins for use in loose -leaf collec- .,011 W. HURON ST., CHICAGO to set off the qualities of the Glamor- tions. AN EXTRA RECORD CLERK for only 40c a week! Supply your record clerks with Recordaid, a consolidated TUXEDO JUNCTION catalogue, showing all records of a title at a glance and BB-10409 Erskine Hawkins - Gin Mill Special ALSO THAT WHICH APPEARS ON THE REVERSE SIDE. BB -10612 Glenn Miller - Danny Boy DE- 2989 Jan Savitt - Kansas City Moods OTHER FEATURES: DE- 3097 Andrews Sisters - Rhumboogie 1. Weekly set of printed, gummed stickers for stock envelopes for all DE- 3042 Erskine Butterfield - Salt Butter popular releases on Victor, Bluebird, Decca, Columbia, Okeh, Varsity CO-35423 Gene Krupa - So Long and Royale. VO- 5384 Al Donahue - Beethoven Bounce VA- 8194 Harry James - Palms of Paradise 2. Artists' Listing -All Tommy Dorsey records under one heading. All TWEE- TWEE -TWEET Benny Goodman discs listed together. 35 other prominent artists. VO- 5126 Cab Calloway - For the Last Time 3. Theme song list. TWELFTH RAG 4. Hit Parade List. STREET 5. Kept up-to -date bi- weekly with a complete new book. VI -26362 Lionel Hampton Ain't Cha Comin' Home DE- 3359 Freddie Fisher- -Ah -Ha! Send for Sample Book and Complete Information VO- 4886 Count Basie - Jump for Me TWENTY -NINTH AND DEARBORN BB-10096 Ziggie Elman - Sugar RECORDAID DE- 2111 Doods Orch. - Wild Man Blues ALEX A. GETTLIN Sample of listings from "RECORDAID" 1616 Walnut St. * Philadelphia, Pa. * Dept. A

SEPTEMBER, 1940 71 Slash in Disc Prices NEW STERLING Opens New Market SERVICE MANUALS Brand new set of prices for the MOST POPULAR 1940 RADIO DIAGRAMS POCKET METERS whole catalog of Victor Red Seal and This single manual will Black Label classical and popular rec- give you (1) over 80% TEST "A" AND "B" BATTERIES' ords, which mean reductions of as of all 1940 circuits ever much MOST POPULAR needed, (2) acquaint you OF PORTABLE RADIO SETS as 50 per cent, have been an- With recent radio develop- nounced by the RCA Mfg. Co.'s vice - ments, and (3) teach you president in charge of records, Frank 1940 how to service quickly B. and efficiently millions of Walker. (The general subject of sets sold last year. In- selling records cludes alignment, service YOU at the new prices is RADIO discussed elsewhere in this issue.) hints, and parts I ists. At Sets of 43 manufacturers. the new figures the 12 inch Red 212 large pages S' /x x 11 Seal discs (formerly $2 and $1.50) will DIAGRAMS inches. Postpaid, $ 1 50 NEED sell at $1, with similar cuts in the special price ... prices of album sets. The 10 inch Red Seals (formerly $1.50 and $1) will Motorola Manual THIS sell at 75c, and the 12 inch Black La- This up -to- the- minute service manual will tell you bels are reduced from $1 to 75c. Both how to repair every MOTOROLA auto radio. In- classical and popular 10 inch Black cludes detail schematics, service notes, alignment LINE Label discs are pared from 75c to 50e, data for all of the 72 models made to date. $ 1 00 Size 8'.: x '11 in. 100 pages. Price only ... and all albums are listed at 50e, except most "Black Label Classics" al- NOW! bums which are quoted at 25c. MOST- OFTEN -NEEDED Victor makes the move "after more WIRING DIAGRAMS than a year's trial at reduced prices No. 42A STERLING on 12 inch classical and semi -classical OUT lc 1926 to 1939 Graphic General Tester records, and as a result of the un- In one low -priced manual you 4 OF can find all the diagrams you precedented popularity of Black Label really need. 427 d iagrams of for all "A" and "B" batteries of Portable Classic series of albums and single rec- CIRCUITS most -often serviced radios is the Radio Sets. Designed especially for deal- YOU help you want for easier, faster, ords brought out in April, 1940." Mr. and better repairs. ers and servicemen. Old type testers Walker points out that the firm started NEED won't do. Dealer's Net Price $3.60 to plan more than a year ago, "for un- PAYS FOR ITSELF heard-of new prices for our entire Get your copy of this radioman's biggest time- saver. Featured by All Leading Distributors Let it pay for i self with time saved on the first catalog." three jobs. 244 pages, 8 x 11 inches. Circuits, Write for bulletin No. SIS -0 describing the "Now the priceless treasures of re- hints, alignment, parts lists. Compiled by M. N. complete line. corded music built up over a period Reitman. Order today, use this "on the job" manual this week. Every manual sold with a money- $ 195 of 42 years is available to new mil- guarantee. only lions, while those already having rec- back Postpaid, THE STERLING MFG. CO. ord libraries are afforded new oppor- SUPREME PUBLICATIONS 9203 Detroit Ave. Cleveland, O. tunities. That RCA. Victor has been 3727 W. 13th St. Chicago, III. able to accomplish this aim without sacrifice of artistry, quality of recording and manufacture, or plans for continued research and development, is a tribute to the remarkable history tit)' /11i of the organization and the world -wide reputation of its product." AR Philco Has New Offer on AC Course Philco has made an arrangement with the Air Conditioning Training Corp., Youngstown, Ohio, so that all WAXES Radio Manufacturers Service members may enroll for a comprehensive air conditioning and refrigeration course. The offer, announced by Robert Herr, manager of Philco's parts and service division, runs for thirty days, COMPOUNDS combines the home study training in commercial and domestic air condi- FOR tioning and refrigeration, regularly priced at $174.50, and a Model 41 Phil - INSULATION & WATERPROOFING co -York air conditioner which lists at $129.50. This represents a total value of ELECTRICAL and RADIO Exceptionally High Quality of $304.00 for $115.00. COMPONENTS The combination offer for enrollment Extreme Products- Low Prices is available with down payments as such as transformers, coils, low as $5. power packs, pot heads, sockets, "MITE" wiring devices, wet and dry batteries, etc. Also WAX SATU- Hang Up Electrolytic Tubular Auto Filter Electrolytic Box Wilkinson Opens Oklahoma RATORS for braided wire and Paper Tubular Electrolytic Can tape and WAXES for radio City Branch The facilities of our Made by parts. Wilkinson Bros., the well known job- laboratories are at your disposal ATLAS CONDENSER bers of 2406 Ross Ave., Dallas, Tex., to help solve your problems. PRODUCTS CO. have opened a new store at 628 N. Rob- 548 Westchester Ave. New York, N. Y. inson St.,Oklahoma City, Okla. At the FOUNDED 1846 new quarters, I. C. (Clive) Lankford, Jobber and Representative Territory Open Jr., is in charge; Russell W. Lewis is %az. MILLS, Inc. and C. F. (Clarence) inside salesman 178 -26th ST., BROOKLYN, N. Y Engelhart is traveling the area. 72 RADIO TODAY JOBBERS UNDER WAY SO THEY ORDERED 150 MORE

Vigorous Co., Miami, Fla.; Sunset Electric Co., IeQ°lI° NRPDA Takes Seattle, Wash.; Thurow Radio Dist., Action This Fall Tampa, Fla.; Williamsport Radio Sup- TEST INSTRUMENTS! ply, Williamsport, Pa., and Zimmer- A very active Fall season for the man Wholesalers, Inc., Hagerstown, National Radio Parts Distributors As- Md. "Your product," writes Hollywood sociation is under way, as meetings Radio & Television Institute, "has are being called in various cities, and been of the finest quality, and your new territorial chapters are being service the best ive have received established. Scranton Parts Jobber from any manufacturer ... Enclosed September meetings of NRPDA in- please find our order for 150 RCP clude the one on Sept. 8th at the Ben- States His Policy be at the jamin Franklin Hotel in Philadelphia, Analyser Units, to shipped for the jobbers of Washington, D. C., The Scranton Radio & Television rate of 25 per month." Supply Co., Scranton, Pa., the parts Maryland and Eastern Pennsylvania, The Hollywood Radio & Television Institute and another on Sept. 17 in Boston for jobber who earlier this summer moved teaches technical Radio. And so it is extremely the New England distributors. into new and improved quarters at important, as H. R. & T: s President, C. H. A 519 -21 Mulberry St., emphatically Mansfield says, "that the test equipment we comprehensive program for the use measure up to the very highest standards." new series of meetings includes the points out that the firm does not en- Surely, here is convincing proof of RCP Test discussion of many local and national gage in service work. Dahl W. Mack, Equipment DEPENDABILITY. And fresh proof the head of the firm, believes that that it pays -in volume sales and bigger problems. The matter of a uniform profits the equipment experts choose. system of accounting in the parts in- some readers of RAD10 TODAY may -to stock dustry has been taken up, and a sug- llave the wrong impression, in this re- Model 312 spect, as a result of the article gested form for Income and Expense is "A SALES PROMOTER being sent to all members. Part of the Look at Servicing in Scranton" ap- It's a mighty sweet test plan is to compile, from members re- pearing in the July issue of the maga- instrument, but more ports, an average expense, so that each zine. than that, the R C P jobber can compare his own operations Mr. Mack is well known in the Sales Promoter is just Scranton what its name implies - with the national average, and make area, having been connected a busy tube merchandis- the necessary adjustments. Improved with the servicing industry, first as a er. 9 inch Jumbo meter forms will be worked out and mailed serviceman and for the past six years and large overall size is as a parts unusually impressive, to members from time to time. distributor, for a total of and a profitable display The office of NRPDA is now at 65 16 years. He says that "we are very on any counter. Model Park Terrace East, New York City. proud of the fact that we do not corn- 312 features the newest pete with our customers" and he hopes roll - type "Rolindex" tube test charts, brass - that this policy will indicate to ser- geared and mechanically vicemen in the area that "we deserve operated, i n s u r i n g their cooperation and smooth, positive and Admiral Lists parts business." speedy operation; also famous RCP Dynopti- mum test circuit-completely modern in de- New Jobbers sign, operation, and efficiency. Tests every tube type; spare socket provision for future tube Southern Dealers developments. Separate test for noise, hum, Admiral has announced that a num- Take intermittents and bad connections. Line volt- ber of firms have recently joined the age indicated directly on D'Arsonval meter - ranks of distributors for Continental on FM Sets much more accurate and reliable. Jewelled pilot ligbt. Dealer Net Price Radio & Television Corp., 2800 W. Dealers $25.95 Cortland St., Chicago. These include: in the southern areas of the U. S. are enthusiastically placing their Auto Equipment Co., Denver, Colo.; AC -DC Combination Auto Electric Service Manchester, orders for FM sets, according to news Co., from "Cliff" Hunt, Stromberg- Carlson Tube and Set Tester N. H.; Boetticher & Kellogg Co., distributor manager, fin- Evansville, Ind.; Herrlinger Dist. Co., who has just Model 802 Cincinnati, Ohio; Ludwig ished showing of Stromberg FM sets Tests all new and old Hommel some 300 tubes, ballast tubes, hot Co., Pittsburgh, Pa.; to dealers in cooperation Jenkins Music with jobbers in Atlanta, Tampa, Miami interelement short and Co., St. Louis, Mo.; Milhender -Afes and leakage tests on each in- Co., Boston, Mass.; Penton Shepard Jacksonville. W. L. Mullins of the dividual element. Smooth SC sales staff was also on the program, line voltage regulation where the SC FM 103 to 135 volts with portable transmitter direct meter indication. As Multitester, 802 was dramatically used to demonstrate provides four range DC voltmeter 0- 10- 50 -500- Doorway Session the "amazing hi- fidelity reception pos- 1000, AC, 0- 10- 50-500 -1000. DC milliammeter 100 sible with Labyrinth - 0 -1 -10- -1000. DC amps 0 -10. Also, D.B. radios using Car meter and output meter. FUSED D'ARSON- pinchoe speakers. VAL Meter. Where could you buy these two FM transmitters are not yet operat- essential instruments individually and get RCP ing in these southern areas, but appli- quality at this low price? Complete with tube, cations have been filed and retailers battery and test leads. Dealer Net Price. $27.95 are placing orders "in anticipation of Right now write jor latest catalog No. 124. the demand for good radios with some- Discover the profit -possibilities in RCP's com- thing new and advantageous to offer." plete line of dependable Test Equipment for every need and even/ purse.

Smith Elected by The RADIO CITY PRODUCTS CO., Inc. Crosley Corp. 88 Park Place. N. Y. C. The new vice president and treasurer of The Crosley Corp., Cincinnati, is BECL'Ilo George E. Smith, according to an announcement by Crosley's vice president and general manager, R. C. Cosgrove tltòtiblt Mr. Smith previously served as all rro 71° Planning more tube business executive for Nash -Kelvinator Co., here at Syracuse, N. Y., is jobber Budd Wheel Co., United Wall Paper I11SÌittinttlÌS Ed Berndt, right, shown with Factories, Gimbel Bros., in Philadel- Ed DeNike of National Union. phia, and others. SEPTEMBER, 1940 73 Wisconsin Radio Men Take a Day Off CONCENTRIC - SHAFT The Wisconsin Radio Refrigeration & Appliance Association is holding its "annual industry frolic and golf ems. party" Sept. 18 at the Merrill Hills Country Club, Waukesha, Wis. Every- The combination of high tensile one connected with the radio and strength that electrical industry is invited, accord- assures a lasting bond, ing to W. H. Roth, president of Roth and faster, cleaner work made pos- Appliance Distributors, Milwaukee, chairman of the event. Entertain- includes golf, Outer shaft oper- sible by quick acting flux of pure ment extra prizes, ates the volume games, luncheon, soft ball, dinner, control of the dual water white rosin, has given Gar- etc., for the full -day affair. unit. Sub-chairmen for the party include * diner Rosin -Core Solders an out- Frank W. Greusel, Jack Mehr, W. D. Inner shaft oper- Baker, Al Haas, Oscar Goelzer and ates the tone con- standing reputation trol and also the for efficiency Gordon Ische. Association secretary power switch. is H. L. Ashworth, 125 E. Wells St., and economy on radio work by ex- Milwaukee. * * Yes, that really complete line of pert or amateur. Yet, due to mod- Clarostat Exact - Duplicate Replace- ern production methods and big Motorola Opens Big Series ments includes Con- centric -Shaft Dual Con- sales, Gardiner Solders cost less than of National Ads trols for those Philco and RCA sets. You even ordinary kinds. vari- With full page ads in leading na- don't have to Made in tional magazines, and in the newspapers improvise when you stand- ous alloys and core sizes and of all distribution centers, Motorola ardize on Clarostat. You get ... now launches a big -scale advertising the right data and the right re- in gauges as small as 1/32 of an program for "the most complete placement for the best job. * Ask home radio line in its history." your jobber for copy of Clarostat inch ... in 1, 5 and 20 -lb spools. The drive starts with full color Service Manual. * Or write direct splashes in the Saturday Evening Post to Clarostat Mfg. Co., Inc., Dept. n of Sept. 17th and in Life of Oct. 7th, 281 N. 6th St., Brooklyn, N. Y. and will continue with dominant space in other publications. The ads stress the Galvin Mfg. Corp.'s big success with Motorola auto radio, and have a 4815 S. Campbell Avenue, Chicago, Ill. dramatic theme for home radio based on the "Heart of the Set." Jobbers already report a vigorous response from dealers who are tying into the campaign. 'RECORDINGS FM Expert Hymns, Sacred Joins Motorola e'411, Vat Songs One of the country's leading author- Attract ities on FM, Daniel E. Noble, has ac- Church Patronage cepted the post of director of Research and Advanced Development for Motor- tiwiehs SELECTED sacred and semi -sacred composi- ola, according to news from Paul V. tions -the favorites of millions. Meet the Galvin, president of Galvin Mfg. Corp., present amazing demand for selections of a Chicago. serious type. Reproduced in acetate low - Mr. Noble resigned his position as Shake a leg! Twenty years scratch materials. Advertised in an influential of list of religious puhlications. professor electrical engineering at of big doings in radio-in the University of Connecticut, and will Prospective customers for these records now work on the development of FM receiving and transmitting-. know what they want, and only perfected renditions are necessary to sell them. It is also a communication equipment for both will emblazon the pages of fact that such renditions of sacred songs, emergency services and military ap- hymns, suitable for all denominations, are ex- plications. He has worked closely with tremely rare. Equip yourself to meet this Major Edwin H. Armstrong, inventor situation. You can -with profit. of the FM system, in experimental RADIO TODAY A numher of these records are made espe- work during the past four years. cially for musical towers or carillons -no scratch, two -sided acetate 12" transcriptions. in NOVEMBER All suitahle for hoth Catholic and Protestant churches, religious organizations, lodges, etc. Promotion Man Wants Write for list. New Post RADIO'S 20th SUNDT ENGINEERING CO. Notice has been received from one 4763 RAVENSWOOD AVE. CHICAGO, ILL. of radio's young advertising and sales ANNIVERSARY r promotion experts, that he is seeking SUNDT ENGINEERING CO. a new connection. He is college - 4763 Ravenswood Ave. trained, and has had 8 years of diversi- NUMBER Chicago, III. fied experience with prominent con- Please send list of records, and further cerns in radio and allied fields. He information on music for carillons, etc. was formerly an assistant sales manager; he writes copy, makes layouts, Name and handles production of catalogs, R.S.V.P. Editorial refreshments Company folders, sales letters, dealer helps, etc. for the reader . . . advertising Address Those interested may contact him by themes for the pioneer! City State writing to RADIO TODAY, Box 1213, 480 Lexington Ave., New York City. 74 RADIO TODAY Stromberg Under Way with Big Ads on FM

INDEX The big Fall advertising campaign staged in national magazines by Stromberg-Carlson opens this week, with the Sept. 14th issue of the Sat - TO ADVERTISERS urday Evening Post. This full -page ad will be followed by others in the Post, Colliers, Life, Time and The New Yorker; all of the copy will stress the qualities of FM in a large -scale promotion drive planned up to the Page Christmas holiday season. ACTON CO., INC., H. W 66 Warren T. Eastwood, Stromberg AEROVOX CORP. 75 advertising manager, points out that I3I-CAPACITY ALLIANCE MFG. CO. 53 these magazines have a combined cir- ALLIED RADIO CORP. 75 culation of some 9,638,575. so that LO-VOLTAGE AMPERITE CO. 43 "millions of prospective radio buyers ASTATIC MICROPHONE LAB., INC. 40 all over the country will learn that ATLAS CONDENSER PRODUCTS CO. 72 they will not be able to enjoy 'radio's BITTER CONSTRUCTION CORP., A 70 greatest advance' unless their new set CENTRALAB 51 has the FM band, and that only For those occasional applications calling CLAROSTAT MFG. CO., INC 74 Stromberg- for tremendous capacity at low voltages. Carlson has the type of au- these latest Aerovox PRS midget metal - COLUMBIA RECORDING CORP. 21 dio system capable of reproducing CROSLEY CORP. can electrolytics are just the thing. 31 FM's extended musical range to best Especially for certain low- voltage filter- ELECTRO -VOICE MFG. CO., INC. 69 advantage." ing jobs, for by- passing, and for electric EMERSON RADIO & PHONOGRAPH CORP 3 fence control. 1000, 2000 and 3000 FARNSWORTH TELEV. & RADIO CORP...8, 9 mfd.; 6, 12 and 15 v. D.C.W. Metal GALVIN MFG. CORP. Cover IV can fully protected and insulated by paper sleeve. Bare pigtail leads. Ask GARDINER METAL CO. 74 Philco Busy with Extra GARRARD jobber about them and ask for our latest SALES CORP. 67 catalog. Or write us direct. GENERAL ELECTRIC CO. 23 Farm Promotions GENERAL INDUSTRIES CO. 37 GETTLIN, ALEX A. 70 A new sales promotion and adver- HYGRADE SYLVANIA CORP. 33 tising program is now planned by HYTRON CORP. 64 Philco, to help dealers sell more farm JACKSON ELECTRICAL INSTRUMENT CO... 65 radios. The firm is running ads in JENSEN RADIO MFG. CO. 47 22 farm publications, and emphasizes KEN -RAD TUBE & LAMP CORP 63 the farm listeners' interest in Euro- LOWELL NEEDLE CO., INC. 68 pean war news. and in the 1940 Presi- IN CANADA: AEsOYOX CANADA. Limbed Namnen. Ont. MALLORY & CO., INC., P. R Cover I I dential campaign. MEISSNER MFG. CO. 61 Dealers are being provided with ma- MELLAPHONE CORP. 66 terials to use in tie-ups with their MIESSNER INVENTIONS, INC. 29 local state and county fairs, for radio MUELLER ELECTRIC CO. 65 and for the new Philco farm refriger- NATIONAL UNION RADIO CORP 59 ator. John F. Gilligan, specialty divi- NOBLITT- SPARKS INDUSTRIES, INC. .... 1 sion manager of Philco, reports that PERMO PRODUCTS CORP. 70 sales of the company's farm sets are PHILCO RADIO & TELEVISION CORP...38 39 now running more than 50 per cent PRESTO RECORDING CORP. 66 ahead of last year. RACON ELECTRIC CO. 41 RADIO CITY PRODUCTS CO., INC. 73 RADIO CORPORATION OF AMERICA 2 RAYTHEON PRODUCTION CORP. 5 California Radio Men RCA MFG. CO., INC. 6 25, 68 RIDER, JOHN F. 63 fo Catalina Island ROCK -OLA MFG. CORP. 7 Thirty -eight of the prominent radio SEEBURG CORP., J. P. Cover III men of Southern California have again RADIO SELECTAR MFG. CORP. 53 staged an annual outing yacht trip SENTINEL RADIO CORP. -a 60 1 to the Isthmus of Catalina Island spon- PAGES ,sand SandSound SHURE BROS. 52 Get ALL E. -'çt and sored by the Radio Pioneers of South- ever. 21. Servicemen, STERLING MFG. CO. 72 b1ESe A. Section New P. ern California. The event is one of bous toi greaterness.greatest watts STORY & CLARK PIANO CO 27 Radio'stfor many activities of Radio Pioneers, Wien. ound to s-- STROMBERG -CARLSON TELE MFG. CO..... 4 for 7 yment which are also well known for Christ- itor la goon Systems-Time e SUNDT ENGINEERING CO. 74 'rest mas holiday and other gatherings. all applications, new SUPERIOR INSTRUMENTS CO. 76 for At the last meeting of the Pioneers, -15 It Servicemen--allservice arts. SUPERIOR TUBE CO. 35 in Bert Knight was elected lowest new Yá "buys' SUPREME PUBLICATIONS 72 president; real 83 Equipment, ton _ tands r Herb Bell, vice -president; Jack Mag- than etch der- THORDARSON ELEC. MFG. CO. 70 Ilote lZargaNew ndisel ner, 2nd vice -president, and Jack Perl- Radiomtkode and nder- TRANSFORMER CORP. OF AMERICA 52 New .leaders" otlt- muth again re- elected as secretary and radio TRI PLETT ELEC. I NSTRU M ENT CO ... 62 ful types---totwill treasurer. Purpose. UNIVERSAL MICROPHONE CO., LTD. 68 builders ttt A every purse your nab UNIVERSITY LABS. 52 to keep Everythingices! 1, for UTAH RADIO PRODUCTS CO. 49 Catalog at Lowest Radio WESTINGHOUSE ELEC. SUPPLY CO. 10 Emerson Offers WESTON ELEC. INSTRUMENT CORP. 57 ALLIED RADIO CORP. WILCOX -GAY CORP. 37 Tube Assortment 833 W. Jackson Blvd. ZOPHAR MILLS, INC. 72 Chicago, III. Dept. 15 -J -1 A new Radio Tube Service Kit, con- Rush me your FREE new 212 Page taining 50 tithes of the 20 types com- 1941 Radio Catalog. monly used by servicemen in their While every precaution is taken to insure daily repair jobs, is being offered by Name accuracy, we cannot guarantee against the Emerson Radio & Phonograph Corp., possibility of an occasional change or 111 Eighth Ave., New York City. The Address omission in the preparation of this index. kit comes to radio men as a package. at a special price, for a limited time, City State from Emerson distributors. L SEPTEMBER, 1940 75 "Carillotone1e Products in Expansion The new home of the Charles Jack Mfg. Corp. is at 420 -22 Lehigh St., Al- lentown, Pa., where the company has occupied a much larger factory site. The firm was formerly located on Philadelphia St. in York, Pa. Charles Jack makes special amplifiers and automatic chime equipment for the towers of churches and special systems for the amplification of organs and chimes. Units range from 120 to 1,000 watts in size, and they feature an automatic record changing device as well as manually operated turntables.

Cushing Releases Big Catalog Execs on the program at the big meeting of Capehart servicemen - left to right, J. H. Pressley, chief engineer; Win Campbell, asst. man- T. F. Cushing, 349 Worthington St., ager, service dept.; F. B. Ostman, service dept manager; and Ernest H. Springfield, Mass., distributor of ra- Vogel, vice -president, Farnsworth Television & Radio Corp. dios, parts, sound and refrigeration. has issued a 250 -page catalog, with latest listings and prices of hundreds Flock R. Jenkins, general superintendent: of items. Servicemen and dealers get Servicemen F. B. Ostman, service manager; J. H. free copies direct from Cushing. to Capehart Meet Pressley, chief engineer; H. L. Naylor, S. E. Benson, Win Campbell, Vernal A group of 62 servicemen from all Layton, H. J. Beck, H. D. Rundell, en- Atlas Picks NY Rep over the U. S. attended the big 3 -day gineers; Glen Eckley, chief inspector; "factory school" held by Farnsworth C. F. Jeffrey, traffic manager; Dick P. D. Terwilliger has been named by at Ft. Wayne, and at Marion, Ind., late James, cabinet refinishing department; the Atlas Sound Corp., 1447 -51 39th last month. The guests represented John S. Garceau, advertising manager: St., Brooklyn, N. Y., to represent the 53 Capehart dealers. and M. Cawein, engineer in charge of company in the New York State ter- E. H. Vogel, vice -president of Farns- television receiver design. ritory. He will cover all of the state worth. addressed a special luncheon except the Metropolitan district, from gathering and other representatives of headquarters at 505 University Ave., the firm who were on the program in- Dealers Use More Rochester, N. Y. cluded J. P. Rogers, vice president; C. Disc Merchandisers A greatly increased demand for rec- BUY DIRECT FROM THE MANUFACTURER AND SAVE ord- selling store fixtures is one of the new developments among radio deal- THE NEW ers, due to the sensational reductions in the prices of classical records, according to a report from A. Bitter Con- DYNAROMETER struction Co., 2701 Bridge Plaza No., Long Island City, N. Y. The Bitter FEATURES NEW GIANT 814" firm makes the "Record Bar" and other DOUBLE JEWELLED METER record merchandising equipment. Con- This amazing versatile instrument is our tact with disc retailers throughout the answer to the demands of radiotricians U. S. reveals that all are expecting a for a combination instrument which, in addition to making the usual V.O.M. very busy Fall season. measurements, will also permit DYNAMIC Bitter products are now being used D.C. VOLTAGE MEASUREMENTS with- by dealers in Ohio, Vermont, Califor- out interfering with or upsetting deli- cately balanced circuits, such as tuned nia, Georgia, Virginia, and Florida, as circuits, electronic apparatus, control well as in Canada and Hawaii. voltages, etc. Actually, as you will note from the specifications listed below, the DYNAROMETER is a combination Vacu- um -Tube Voltmeter and V.O.M. besides Hackbusch Named Cana- permitting additional measurements such as Capacity, Decibels, Inductance, etc. All calibrations printed in large, easy dian Head for Stromberg reading type on the giant 81/z" double jewelled meter. The Input Impedance for Just named general manager for the the V.T.V.M. is 11,000,000 ohms with Stromberg- Carlson Telephone Mfg. Co. 2,000,000 ohms per volt on the lowest range. The 4 V.T.V.M. ranges are 5, 25, of Canada is R. A. Hackbusch, who for 100 and 500 Volts, and because of the zero the past 10 years has been chief engi- center no attention need be paid to polar- neer and factory manager there. He ity since the meter will read either in the plus or minus direction, depending on the succeeds N. W. Baldwin, who has been position of the probes. This eliminates the called to headquarters in Rochester, danger of the needle back -firing off scale. N. Y., to head up production of army equipment for the U. S. Government. SPECIFICATIONS: 4 D.C. VOLT RANGES AT 11 MEGOHMS INPUT RESISTANCE MEASUREMENTS IN 3 RANGES: RESISTANCE: 0- 5/25/100/500 Volts. 0 -1000 Ohms, 0- 10,000 Ohms, 0 -30 Megohms D.C. VOLTAGE MEASUREMENTS IN 5 RANGES: D.C. CURRENT MEASUREMENTS IN 4 RANGES: Steckel Joins Bittan (at 3.000 ohms per volt) 0.10 '50.'250/500 /5000 0 -1 /10 /100 MA. - 0 -1 /10 Amp. Volts 4 OUTPUT RANGES: O-15/150/1500/3000 Volts An announcement by Dan R. Bit- A.C. VOLTAGE MEASUREMENTS IN 4 RANGES: 2 CAPACITY RANGES: (at approximately 800 ohms per volt) .0005 -1 mfd., .05-100 mfd. tan, former president of "The Repre- 0. 15/150/1500/3000 Volts INDUCTANCE: 1 H. -70 H., 7 H.- 10,000 H. sentatives" reveals that Ray Steckel is now associated with the D. R. The Dynarometer operates on 90-120 Volts 60 cycles A.C. with test leads Comes complete $1875 Bittan Sales Co., Inc., 53 Park Place, cnd all necessary instructions. Shipping weight 20 Ihs. Size 131/2" x 10" x 8,,r. Our net price New York City. Mr. Steckel was pre - SUPERIOR INSTRUMENTS CO., 136 Liberty St., NewYork, Dept. RT viously connected with Cornell -Du- bilier, for several years. 76 RADIO TODAY Of

I REUOD CllAXGEX II/`' j1 / ea el AND RECORDERS hi SEEBANG

SEEIII Iti. RECORD I11.11N.,F.uS aeailahle in model., for all practi- S 13F. BUR li It 1:4'0 It I-1- 11' cal purpo,e,, fea time III most in cplaliIV and dependably perform-

ative. Model .1 (abu,e) handles Designed to maintain g;reate.'.t rou..uueer acceptance fnr voter font-tyro 111" or len 12" records, products. Record- O- 4Iatic has the simplest automatic changer gravity Iype. Model II (below) handle., fifteen ulked 'Wand 12" fourteen 10" ten 12" records, gravity type. mechanism. Handles or record,. Complete information Is compact -]4" long, 11" wide, 3" deep. No screws or brackets on on all Seybllrg HeeonI Changers top surface. Cutting head assembly contains no steel stampings will be sell! ou request. -all parts east for rigidity; hardened cone bearings at all essential points; lead screw has support bearings at each end; larger main bearing and ball thrust to carry weighted turntable; 13/4 oz. pressure crystal pickup in aluminum tone arm gives long record life; crystal or magnetic cutting beads; cutter has plunger type, automatic engagement with lead screw; separate switch for manual play -pack frees tone arm from automatic meehani.ut- any size record may he played manually.

I' It H:/'ISIIIN 3I.11IIF.

FINE IUSICAI. INSTRUMENTS SINCE 1902

1. SEEIUIIG COAPOAA7ION 1500 DAYTON SWAT CHICAGO Wa UY$! IN AUTO ATIC PHONO.RADIOS

he country's gone ga -ga about recorded music and record manufacturers have cut ./1/0 their prices so that all can afford their product. Now YOU can cash in on E MODEL 58FR recorded music craze with Motorola ing else like it in its price class. For small apartments it's pe matic Phonograph -Radio Comb feet, and for performance you'll travel far and listen long for its equa at prices all can afford. By every test for supreme radio performance it's the 1941 WINNE Changes eight 10" or seven 12" records - crystal pick -up -5 tubes -large speaker for fine tone -tone 49 control -"Hero- Vane" Loop. CONSOLE MODEL 62F COMPARE THESE 8 BIG FEATURES Values in Motorola are bigger because the music plays better Alit' matic Record Changer changes eight 10" or seven 12" Recor, Crystal Pick -Up Automatic Record "Reject" 6 Push -Button Tu ing 2 Bands-3 -Gang Condensers Continuously Variable Tone Control 6 Tubes including Recti- 79 fier -10" Speaker Aero -Vane Loop Aerial

FULL COLOR PAGES I NATIONAL MAGAZINE This is a Motorola Year! Motorola will be the best advertised rad this season! Saturday Evening Post ... LIFE ... Movie and Rad ide ... and dozens of big space National Newspaper Campaig inning all corer America! For easier sales ... better profits ... g t e Motorola story NOW! Write or Wire! 'Prices Slightly High- er in South and West. GALVIN MFG. CORPORATIO 4545 AUGUSTA BLVD. CHICAG