ISSUE 50 SEPTEMBER 2020 Aroa world-leading biologics with traceability Interview with Brian Ward
MEDICINAL CANNABIS CONTROL 4
GS1 HEALTHCARE 15 YEARS ON 5
CIDER IN MORNINGSIDE 11 Digitalisation as a Service Capture. Convert. Click. Collect.
Pacific Commerce has digitally connected thousands of buyers and suppliers for over 20 years. Tens of thousands of dollars have been saved by our clients and endless errors minimalised. Digitalisation as a Service (DaaS) removes the manual data entry associated with your document processing. For less than $2 per document, we can automate and streamline your operational processes by digitalising your documents into a format that integrates with your business software package, reducing processing times by over 80%. DaaS is suitable for automating operational processes such as Accounts Payable and Accounts Receivable with optional 2 or 3-way matching and approval modules that can be tailored to specific workflow requirements. Visit pacificcommerce.com.au/page/contactus for a free no-obligation quote.
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SCAN magazine is produced twice yearly for the benefit of GS1 New Zealand Unless otherwise indicated, articles appearing in SCAN may be members. It has a circulation of approximately 6,000 readers throughout the reprinted provided that GS1 New Zealand is acknowledged. country as well as 114 GS1 member organisations worldwide. GS1 New Zealand For editorial or advertising enquiries please contact: PO Box 11 110 SCAN reaches decision-makers in a wide range of industry sectors Sheree Phillips on 04 494 1057 or [email protected]. Wellington including grocery, FMCG, healthcare, logistics, manufacturing, retailing, Advertising rates are on www.gs1nz.org/SCAN. +64 4 494 1050 wholesaling, transport and government. Our readership includes chief For copies of SCAN: To receive a digital or hard copy of SCAN 0800 10 23 56 executives, sales and marketing managers, account managers, brand and magazine, email [email protected] or phone 0800 10 23 56. +64 4 494 1051 product managers, IT personnel, operations managers, production SCAN is distributed to all members, and non-members are [email protected] managers, logistics and supply chain personnel, (barcoding) staff and welcome to subscribe. packaging coordinators. Cover Image supplied by: MAS - www.mas.co.nz GS1 COMMENT Digitalisation as a Service
Capture. Infostructure in the time of COVID-19 COVID-19 is horrendous for our economy, not to mention peoples’ health and Convert. wellbeing. How critical, therefore, that all of us support the NZ COVID Tracer app for stopping community transmission. And how critical also that GS1 location identifiers Click. can enable our national tracing system to work with accuracy and speed. Every Kiwi is being urged, rightly, to advice and perhaps have a test yourself. to identify each of their locations. These download and use NZ COVID Tracer App If you test positive, you are asked to and other forms of GS1 identifier are Collect. on their smartphone. For their part, share your digital diary with the Ministry components of the “infostructure” which businesses are urged to download, print – and so the process of notification and New Zealand, like other countries, is Pacific Commerce has digitally connected thousands of buyers and suppliers for and display a Ministry of Health-supplied tracing alerts can continue. building to facilitate e-Invoicing and over 20 years. Tens of thousands of dollars have been saved by our clients and QR code for each of their locations. Each other forms of digital connection endless errors minimalised. of us visiting or working at any location Critically, the system collects no between companies, and between will need to scan the code on arrival – information on you or your movements companies and government agencies. Digitalisation as a Service (DaaS) removes the manual data entry associated with and thereby, automatically record the until such time as you are alerted of your document processing. place, date and time in their phone’s possible infection, are tested and agree COVID-19 has no silver linings. But it is For less than $2 per document, we can automate and streamline your operational “digital diary”. to share your digital diary. Obviously the giving us all another glimpse of how processes by digitalising your documents into a format that integrates with your act of scanning a QR code does not infostructure can truly serve a modern business software package, reducing processing times by over 80%. The GS1 identifiers in question are Global signal your whereabouts to anyone else: economy, especially in times of great need. Location Numbers (GLNs). Every DaaS is suitable for automating operational processes such as Accounts Payable NZ COVID Tracer does not automatically business location – shop, restaurant, Kia kaha. and Accounts Receivable with optional 2 or 3-way matching and approval collect information from your diary. The office, warehouse and so on – can have a modules that can be tailored to specific workflow requirements. app has been designed with individual unique GLN. That QR code posted at privacy as a critical consideration. Visit pacificcommerce.com.au/page/contactus for a free no-obligation quote. your favourite café or your workplace door is simply a means of presenting its In all this, the importance of the GLN GLN in a form that can be scanned for cannot be over-stated. How could any automatic creation of a new diary entry. matching process work efficiently Dr Peter Stevens without some means of uniquely Chief Executive So, NZ COVID Tracer works like this: You identifying every single location for scan a QR code; the diary entry thus possible connection with anyone in New created accurately identifies the place, Zealand? In fact “unique” means globally date and time; whenever your unique: Your café or workplace can be smartphone is online, it is enabled digitally distinguished from every other through the app to receive notifications location in the world. of all places and dates/times associated with people who have recently been Of course GLNs are not new. They have Celebrating tested COVID positive (their movement been used for years by GS1 members for details having been collected by health multiple traceability and business editions officials after diagnosis); the management purposes, and they are the of SCAN notifications are “silent” (you do not see foundation of the New Zealand Business 50 them) but the app will alert you to Number (NZBN) scheme. Every NZBN is since 2001 matches in place and time that do occur drawn from a massive block of GLNs between you and a COVID-positive supplied by GS1 to the Government person; and in response to any match years ago, and businesses can now alert, you are advised to seek medical receive their own sets of serialised GLNs
GS1 New Zealand sadly notes the passing in June of Paul Cressey, formerly a long time member of our Board. Paul, a pharmacist by profession, made a huge contribution to the New Zealand Healthcare sector in various roles throughout this career. He was deputy Chair of the Counties Manukau District Health Board for many years, and an appointee to official working groups on issues that encompassed leadership and governance, and health information standards. Paul was a Ministerial appointee to the GS1 Board from 2007 to 2016. He was a tremendous advocate for GS1 Standards and data quality in the Healthcare sector, and a highly valued colleague and friend to GS1 Board members and staff.
Our deepest sympathies go to Paul’s wife, Sheryn and their family.
ISSUE 50 3 MEMBER PROFILE
QSafe – digital innovation for control of medicinal cannabis Medicinal cannabis involves pharmaceutical innovation with potentially huge therapeutic benefits. And its arrival in New Zealand has spurred digital innovation hugely beneficial to control of this particularly sensitive form of medicine. Eqalis Pharmaceuticals has created a smart, secure system for the in-pharmacy storage and dispensing of its cannabinoid products – and not surprisingly, the use of GS1 identifiers is an integral part of the system.
Eqalis is one of the first companies to Based in the Bay of Plenty, it is developing The QSafe system enables cannabinoid be licensed for research, production, formulations to treat a variety of medicines to be held in community processing and supply of cannabinoid conditions including chronic and palliative pharmacies, ready for dispensing on medicines under the Misuse of Drugs pain, epilepsy, spascity, anxiety and receipt of an e-prescription through the (Medicinal Cannabis) Regulations 2019. depression. Subject to the satisfactory NZePS health information exchange. It has invented QSafe to facilitate the completion of clinical trials, Eqalis Each QSafe interfaces with the future availability of these medicines to intends to register new products with computer system in that pharmacy and patients as cheaply as possible, with Medsafe in coming years. “It is early enables the automatic recording of automation of all necessary information days in development of the full details required under section 29: recording and exchange. QSafe is a spectrum of formulations and their Information on medicines received, held temperature-controlled storage safe, delivery to patients, and we believe and dispensed is captured and shared, connected to the New Zealand potential therapeutic benefits are with pharmacists freed from their ePrescription Service (NZePS) and tremendous,” says Elizabeth Plant, Eqalis traditional manual tasks of updating a enabled for the scanning of products as Chief Medical Officer. controlled drug register. they are moved in and out. New Zealand’s Medicinal Cannabis Each bottle of medicine will be labelled Eqalis is committed to helping build a Scheme took effect from 1 April this with a barcoded GS1 GTIN (global trade medicinal cannabis industry in this year after legislative change in 2018. item number) by the manufacturer, this country from the ground up, drawing on The regulations now in place make such then automatically scanned on its way local and international horticultural and medicines, with THC as their active into and out of the safe. Internally, there pharmaceutical expertise. The company’s ingredient, prescriptible but subject to is an inventory interface for real-time vision is “to create and produce the Misuse of Drugs Act 1975 and monitoring of QSafe contents and when outstanding medicinal cannabis deemed “high involvement” products products are dispensed, the pharmacy’s products, and positively impact the under s29 of the Medicines Act 1981. system will automatically record this health and lives of New Zealanders”. They are subject to tight restrictions on transaction against patient and access and supply. To date, prescription records. New Zealand has only one registered Ms Plant says QSafe leverages the cannabinoid medicine, the UK- NZePS which is now available in all manufactured Sativex for treatment of community pharmacies and in use by symptoms associated with multiple an increasing number of general sclerosis. Currently pharmacies order practitioners. “NZePS is really critical to Sativex through a wholesaler whenever the efficient operation of QSafe and a prescription is received. since the COVID-19 lockdown in March, we have all seen a rapid increase in Ms Plant says the QSafe system will remove electronic e-prescribing by GPs which is bureaucracy, cost and time from the a very good thing.” prescription and supply of all cannabinoid medicines. “These are expensive Over time, Eqalis will make QSafe medicines and patients need to have increasingly available to community access to them as cheaply as possible.” pharmacies for use with other controlled drugs alongside a growing range of Medsafe has already approved the concept Eqalis products. of QSafe, subject to final audit. It has been invented by Ms Plant and her team at Eqalis. She is a former President of the New Zealand Pharmaceutical Society and has a 20 year-involvement with developing electronic medication For more information, see management systems. www.eqalis.co.nz
4 SEPTEMBER 2020 HEALTHCARE
Global milestones GS1 Healthcare takes stock over the 15 years
2006 GS1 Global signs memorandums of of progress with Standards understanding with two other standards development organisations Patient safety emerged as a driver for continued development of GS1 (SDOs) – HL7 and ICCBBA. Eucomed Standards back in 2005 – and this year, the GS1 Healthcare position paper recommending community is looking back at progress made around the world since implementation of GS1 published. GS1 Healthcare is formed as a global then. During the 15 years, GS1 New Zealand has been actively 2007 engaged in this area of standards development and in efforts for user group (HUG). In Australia, the National E-Health Transition greater standards implementation in our own Healthcare system. Authority (NEHTA) commits to using GS1 Standards. GS1 Healthcare is a global network of Ms Kreysa says that today GS1 more than 130 global GS1 members Healthcare is focused mainly on Turkey takes a lead in launching including pharmaceutical and medical Standards implementation, in medicine 2010 a track and trace system for device manufacturers, distributors/ and device supply chains and in pharmaceuticals using GS1 Healthcare systems country-by-country. wholesalers, logistics & solution Standards commences. United providers, and Healthcare Brussels-based Ms Kreysa has visited States Healthcare organisations administration bodies like hospitals. collectively confirm their support New Zealand several times, and is very Healthcare Senior Vice President Ulrike for GLN 2010 Sunrise and GTIN 2012 familiar with our Healthcare sector and Kreysa recently told SCAN that the Sunrise. Standards development which was the relatively early government interest necessary to meet the specific needs (2007) in exploring the greater use of GS1 Standards here. “Implementation 2012 In the US, GS1 becomes the first of the Healthcare sector across the accredited UDI (unique device has not gone as fast as we would have world has now largely been completed. identi fcation) issuing agency liked to have seen (in New Zealand) under the FDA’s new UDI rule. The GS1 Global Trade Item Numbers but it does take time to make changes (GTINs) for product identification and The European Union’s Falsified in Healthcare, especially in hospitals,” Medicines Directive is released. all other basic components of the GS1 Ms Kreysa says. “We readily acknowledge System, have always been applicable that GS1 Standards implementation is Healthcare GTINs in the GDSN to Healthcare in a modern economy. not easy anywhere, but it provides so 2014 (global data synchronisation The work since 2005 has been to set many benefits when achieved.” additional, more detailed Standards for network) break through the 1 million mark after 33% growth in one year. how the GS1 System should be used in Globally, she says, the motivation The UK Department of Health Healthcare. This is in response to the among members of the GS1 Healthcare eProcurement strategy mandates need for more detailed and precise network to see patient safety improved the use of GS1 standards across the through Standards development and identification and description of National Health Service. medicines and medical devices for implementation is as strong in 2020 as enhanced data sharing and traceability. it was in 2005. 2015 World Health Organisation declares that vaccine labelling should include a barcode that “should conform to New Zealand’s Healthcare system has seen a gradual take up of GS1 Standards, GS1 Standards”. especially in context of medical products purchasing and management. District Health Boards (DHBs) and central government agencies have been moving towards 2017 The Asia Pacific Economic the systematic use of GTINs and digitalised master data on medicines and medical Cooperation (APEC) Roadmap devices in their procurement and inventory management activities. on supply chain integrity and drug safety is released including In 2020, work has been underway to provide the public Healthcare system with a reference to GS1 Standards. national product catalogue and this initially will encompass medical devices on which GS1 Standards are foundational. The new NZ Health System Catalogue will be In Africa, 25 Healthcare regulatory populated by suppliers, and used by all DHBs, NZ Health Partnerships and 2019 agencies from across the continent PHARMAC for their purchasing, distribution and use of devices. In the private sector, sign a “traceability call to action”. In Southern Cross Hospitals have progressed to the stage of making extensive use of Europe, GS1 is designated as the UDI the GS1 Standards in their purchasing and procurement, and of beginning to use issuing entity for the EU MDR/IVDR. barcode scanning to track items in some of its hospitals.
With all the foundational work undertaken in the past 15 years, GS1 is confident that 2020 GS1 Healthcare participates for the New Zealand will move ahead to secure more of the advantages of standardised f rst time in the World Economic data in the Healthcare system from 2020 onward. Last year, the Ministry of Health Forum in Davos. Today, more than 4 took the important step of appointing its Deputy Director General – Data and Digital million Healthcare GTINs are stored Shayne Hunter to the GS1 New Zealand Board. and automatically updated in the GDSN. ISSUE 50 5 MEMBER PROFILE
Consumers are going green – and so is McPherson’s Green consumption – it’s become a real thing with Kiwis. Increasingly, they demand products that don’t have toxic ingredients and packaging that is compostable, recyclable or re-usable. McPherson’s Consumer Products has positioned itself as a leader among companies who have joined the sustainability trend in fast-moving consumer goods (FMCG).
McPherson’s in New Zealand – like its information which consumers want much larger Australian parent – is when assessing the sustainability and committed to making its wide range of environmental footprint of specific personal care, beauty and household products. Kylie says McPherson’s is products more environmentally friendly making a big effort to support its and more acceptable to green-minded products with more consumer consumers. And making even greater information in the “green space”, use of GS1 standards to capture and especially as the company expands its share information on products is a presence in New Zealand grocery with critical enabler in this quest. new ranging of Multix Greener and Across both countries, and into Asia, Recycled brands in Foodstuffs and McPherson’s markets and distributes Countdown supermarkets. dozens of brands, including Manicare, The Multix Greener range aims to make Lady Jayne, Dr LeWinn’s, A’kin, Glam by it easy to select products that perform Manicare, Swisspers, Moosehead, Maseur and Multix. In Australia, the well while having a reduced impact on business has positioned itself at the the environment. Multix Greener 100% and ReuseMe range of products, all forefront of the government and private Recycled Alfoil is made from recycled manufactured using recycled, sector moves to abolish single-use material, while Multix Greener Brown compostable or re-useable materials. packaging and to shift the market away Bake Paper is unbleached and chlorine “There are so many products out there from products with a heavy free. The Greener range also covers and a lot of confusion, which is why we environmental footprint. compostable kitchen tidy bags made focus on education on various from corn starch, which are technologies. For example, the benefits In New Zealand, McPherson’s Head of biodegradable and can even be eaten of our Recycled bags come not just Sales, Kylie Pistorius, says the FMCG by garden worms. The bags are sector seems to be moving in the same from the fact that using recycled plastic designed to encourage a diversion of direction even faster, especially since the reduces landfill waste but that it also food scraps from landfill, and eventual outlawing of single-use plastic bags in reduces petroleum consumption and methane emissions, into composting 2 supermarkets in 2018, and Kiwi consumers CO emissions”. and soil replenishment. are changing their expectations. “There’s Kylie notes consumer queries about the a big consumer focus on sustainability GS1 support level of recycled plastic being used and people are definitely willing to pay Kylie credits the GS1 team for providing - 80% rather than 90 or 100%. “Having more for sustainable products even when excellent hands-on support for reviewed many possible product there is a cheaper alternative on a McPherson’s push into grocery and the formulations, we managed to strike a nearby shelf.” associated need for comprehensive balance between percentage of The same is suggested in research product master data that could be recycled content and overall amount of undertaken for the Sustainable Business uploaded to GS1’s National Product resin used, while keeping the bag Council last year. A big consumer Catalogue, and ultimately shared with strong and reliable,” she says. “To make survey indicated that a big majority consumers. Across the Swisspers, Lady a bag with a higher recycled content (87%) of Kiwis care about sustainability Jayne and A’Kin brands. supported by you have to make it much thicker and and for more than half, purchasing McPherson’s on this side of the Tasman, that uses much more raw material. We decisions at the supermarket and other there is an accelerated programme to aim to be truly sustainable.” big retail outlets are influenced by the lift data quality and availability. specific sustainability attributes. She says the company has made most Consumer information headway with its bag, wrap and foil However, the survey also highlighted products for preparing and storing For more information, see “green hush” – the tendency of food, and for rubbish disposal. These www.mcphersons.co.nz New Zealand businesses to bury the include the Multix Recycled, Greener
6 SEPTEMBERJUNE 20202018 GS1 NEWS
GS1 supports supermarkets’ drive into digital B2C GS1 New Zealand has created invaluable digital asset repositories for use in B2C (business-to-consumer) commerce over recent years – and now, we are making those repositories even more accessible to supermarket groups Countdown and Foodstuffs for their online offerings.
Key internal systems of Countdown and data for use by online websites and “The two data sets are the retailer’s Foodstuffs have been directly connected retailer analytics – as well as supporting go-to resources for customer-facing to GS1’s On Pack Database and GS1’s the B2B activities of member product information in New Zealand. image database MediaLibrary using companies like procurement and Our investment in APIs supports purpose-built APIs (Application supply chain management. Countdown’s continued improvements Programming Interfaces). The APIs in its online shopping experience and make any image asset or data record in GS1’s On Pack Database holds consumer the launch of Countdown’s online the databases, or repositories, information collected from product pharmacy, as well as the rollout of available for distribution immediately packaging, while MediaLibrary holds high online shopping across the Foodstuffs they are uploaded. quality photographs of products banners nationally.” (64,000 images currently available). GS1 Chief Operating Officer, Richard Manaton says the databases and the “The growth in the number of products APIs are part of GS1’s steady evolution in these two databases clearly into support for B2C commerce – and demonstrates that GS1 members are in particular, use of the GTIN as the key appreciating that their end consumers identifier to then generate and validate need rich and accurate content to help a complete payload of consumer-facing purchasing decisions,” says Richard.
Caroline James - putting empathy into engagement
Being inquisitive and not afraid to ask for shipment to market accompanied by At GS1, she has specialised in supporting questions are just two of Caroline James’ all necessary data on fish type, catch brand owners and distributors in their great attributes as a GS1 Customer location and time, and so on. most efficient use of GS1’s ProductFlow Engagement Manager. She also brings to for launching products to market. Often, the role a wealth of knowledge and Caroline joined GS1 in September 2018, says Caroline, members are unaware of experience from the hardware having previously been a National how easy and cost effective it can be for and FMCG sectors. Contracts Manager for Foodstuffs’ them to simply send a physical product wholesaling business in both islands. The into GS1, and have us assemble all the Based in Auckland, Caroline looks after job involved running multi-supplier master data and images required, and to most of GS1’s North Island members in responses to huge tenders from thereafter upload to the National these sectors, about 700 companies in government agencies, and accommodation, Product Catalogue in readiness for all. “I just love my job. Going out to our catering and healthcare providers. Over launch to all retail outlets at the right members and getting to understand the years, Caroline’s CV has come to read time. “My own work history has given their products and processes … being like a who’s who of consumer products me a lot of ability to empathise with our inquisitive and observant, and asking companies, names including Dominion members’ problems and to show them in questions so that we are really, really Breweries, Black & Decker, Nestle and very practical ways how using GS1 helping them.” Mother Earth. Her roles have spanned services can be the answer … sometimes it’s about helping people to understand On one recent assignment, for example, accounts payable, customer service, key and solve an issue they didn’t even know she helped a Chatham Islands’ fishing account management, sales management they had.” company create its own system for and marketing. Along the way, Caroline GS1-128 barcode labelling of catch while earned a marketing and communications still at sea, as the fresh product was being degree from Massey University and To connect with Caroline James, email packed and chilled on the trawler’s hold. launched her own small business … and [email protected] Back at port, each pallet comes off ready yes, she’s also been raising a family.
ISSUE 50 7 FEATURE INTERVIEW Aroa Biosurgery – world-leading in medical biologics and product integrity
New Zealand biotechnology is quietly on the rise. And Aroa Biosurgery is at the forefront – a world-class regenerative medicine company based on a uniquely Kiwi combination of sheep, molecular biology and entrepreneurship. Aroa develops and manufactures products that vastly improve post-operative healing in humans, using tissue taken from sheep forestomaches and applying the company’s proprietary technology. Company founder Brian Ward is realising his vision to supply the world with high quality, low cost materials for tissue regeneration – all processed at Aroa’s plant in Mangere, Auckland. So far, five FDA1 - approved products are being supplied to 600 hospitals across America and for Aroa, that’s just the beginning. The company recently raised new capital to fund growth and is now listed on the Australian Securities Exchange.
Brian Ward spoke with SCAN about Aroa’s future and its technology. Since 2008, the entrepreneurial veterinary surgeon has built Aroa into a global business – and he knows the critical importance of unique identification, and complete trustworthiness in data sharing and traceability when supplying small, highly sensitive products into international supply chains.
Brian’s background includes clinical practice, and management experience in medical technology businesses internationally. Before forming Aroa, he managed investments into New Zealand technology companies for the Foundation for Research Science and Technology, and was founding Chief Executive of industry organisation NZBIO. Brian is a graduate of Massey University with a Bachelor’s degree in Veterinary Science, a Member of the Royal College of Veterinary Surgeons (UK), and holds a Masters degree in Business Administration (with distinction).
Aroa is now well established. What product development, manufacturing, biologic that we can produce at scale comes next? and regulatory and corporate functions and at lower cost … it’s opening the We think we can build a world-leading as well as a US-based sales team. field up for a much wider range of regenerative medicine company from applications and patients. Of course we’re not the first to produce the great platform we’ve now put in biological materials for healing but they We expect to launch a new product place. We’re already commercial in the have tended to be incredibility pretty much every year over the next United States with a broad portfolio of expensive and so limited to a very small three years and then to broaden the products … we have all the capabilities number of patients. We’ve changed the range out over time. Our strategy has you’d expect to see in a vertically- whole dynamic with an outstanding two channels, one through our integrated med-tech business including
1 Food & Drug Administration in the US
8 SEPTEMBER 2020 FEATURE INTERVIEW
“Compared with other countries New Zealand traceability is at a different level, in our view.” - Brian Ward
relationship with TELA Bio2 in the US large scale and relatively low cost and that is really simple to products that are who we’ve licenced to sell our products we have a lot of latitude in how we much more complex for use in high-risk for breast construction and hernia commercialise our products.. procedures, so there’s even more repair. The other channel is our portfolio diligence in the regulatory process. A in the fields of wound and soft tissue How many Aroa products now in lot of our clinical work is done in the reconstruction. Our focus overall is on the US? US, our products are now being used in producing very high-quality material that Five commercial products to date, 600 hospitals and growing. performs well and on making it more starting with two versions of our initial accessible to more patients. Endoform Dermal Template product for Where did this all start for you? use in wound healing. We also have a It was curiosity really. I spent time in At this stage we have regulatory access product for complex hernia repair clinical practice, and in pharma and to sell in 37 countries, including the called OviTex and now in its very early med-tech companies. I was always European block. We are early into commercialisation phase, there’s OviTex intrigued about devices and life science selling there. Germany is going well for PRS for soft tissue reconstruction, business. I could see that this field was us and so is Austria. It’s early in the predominantly for breast reconstruction exciting and developing. I got really process with countries in the Middle curious about it and got out my old East and Asia. Here in New Zealand, we post mastectomy. More recently, we anatomy books and worked with a have several early-stage work streams have launched Myriad, which is a soft couple of universities. I went through and we employed a sales specialist to tissue regeneration product for both this process of scoping possibilities and progress these late in 2019. We have a dermal and implantable use. We have reducing them down to something that lot in front of us in the US and our share an application with the FDA at the looked like it could be commercially offering document estimate of $US2.5 moment and hoping that product will viable. I’m not really a scientist but billion market potential in the US is be cleared for launch early next year. knew enough to integrate knowledge conservative. Certainly we have Each one must be independently from various sources and come up with competitors but as I see it, the assessed and the time required things that I thought would work. performance of Aroa material is depends on the complexity of the phenomenal in its own right. We are product and the risks around its use. very unique in our ability to produce at We have progressed from something
2 TELA Bio Inc is a Pennsylvania-based medical technology company specialising in the design, development and marketing of tissue reinforcement materials
ISSUE 50 9 FEATURE INTERVIEW
And is there something special the origins of the material we are using That is all carried out here, in about tissue from New Zealand sheep? and have confidence in its integrity. Mangere? Compared with other countries New There absolutely is. First, we have an Yes, our large-scale operation is here. Zealand traceability is at a different abundant source and most of the raw Around one third of the space is tissue level, in our view. tissue we want comes from mature processing with the other two thirds sheep which have intrinsic qualities being down-stream fabrication, freeze quite different from other animals. In drying and packaging. All in an fact our intellectual property covers all extremely clean environment with the animals. We could take tissue from people suited and masked. Our quality cows or goats but sheep make the control of air, people, microbial risks best sense. New Zealand has a great and so on must be top-end. We way of farming sheep … not intensive, package and price depending on the the animal health status is very good product, starting with our Endroform, and with none of the infectious high-volume product that sells for diseases like CJD that other countries around $US110 per box of 10 pieces that have, or have had. So, we can have will be used with diabetic and venous source material that has been farmed ulcer wounds. Products range from in a way which is very natural and $US3,000-15,000 per item, for use in wholesome. This country can easily hernia operations where healing in the jump a lot of the regulatory hurdles patient’s midline is a much more that others struggle with. For one complex process. thing, we have fantastic traceability around livestock, enabling us to know On site here, we have scientists and engineers in a product development group. A lot are Kiwis who’ve come Aroa Biosurgery products are back from other parts of the world … ultra-thin layers of animal tissue we also have people who are intrigued that have been purified and by New Zealand as a country for many reasons and want to bring their skills processed into a form of sterile Aroa takes raw material from two here. We have a strategy of wanting to matrix biological scaffolding. small abattoirs, arriving here in talk with anyone who’s worked in med Once in or on a patient’s body, batches several times a week. We use tech around the world, pretty much as they serve as an “extracellular a tiny fraction of what would be soon as they come off the plane. And scaffold” which supports available. When we first started, we we have actively recruited people from natural healing processes: The had our own in-house operation for all sorts of background. We have a real patient’s own cells migrate isolating the tissue needed from other mix of people, 120 here in New Zealand into the scaffold, forming new layers of muscle in the sheep rumen and 30 in the US. tissue and eventually replacing and now they (the meat companies) the animal material altogether. have dedicated rooms in their facilities Big question – will you stay in There are other matrix-type to do some of that work for us. healing technologies that use New Zealand? synthetic materials or human Yes, from a manufacturing perspective cadaver-based tissue. But Processing is critically important. We it doesn’t make any sense to be based Brian Ward found nothing have a very gentle process that elsewhere. We have an excellent matches tissue from the sheep removes the cells and cell contents but development team here that has built forestomach, or rumen, leaves behind the biological up a lot of expertise, and we are only because of its particular composition of the core material, the going to add to that. Over time we will structure and molecular structure of which is very important. have sales operations in different parts composition. Clinical uses of There’s a whole network of collagen of the world. Fisher & Paykel has Aroa products to date have fibres which are the main part, but also proven that you can develop successful meant some patients avoiding 151 other molecules adhering to those global companies from New Zealand. long, painful treatment of fibres and all of these have really A lot depends on investors of course seemingly unhealable wounds important functions in healing. We do as most of our capital has come from and even limb amputation. not want to damage the structure of onshore so far although we are now Aroa launched initially with the fibres or loose molecules. Together publicly traded on the ASX. I guess Endoform in 2013 through US they are similar enough to the human things can change over time. healthcare products company body not to be antigenic, not to cause Hollister Inc. Distribution an immune response. The composition What feedback on your technology rights in the US were bought and use of Aroa products are patented so far? back by Aroa in 2018. but there’s also lot of knowledge and We’ve had some fantastic data on intellectual property around efficacy with OviTex. TELA Bio is processing of the raw materials. running a 100-patient study in which
10 SEPTEMBER 2020 FEATURE INTERVIEW
the first 20 have completed 24 months from us in San Diego to a national being transported and stored, and always since surgery and the re-occurrence rate medical distributor, and from there is to a arrive at the hospital in good shape. has been zero! Typically that rate would be hospital. The codes will be scanned There’s a lot of data around that, and 10-30% … situations where the patient everywhere. Code verification is part of really, everything in this business has to needs to re-operated on because of our package testing process and we have be traceable. There’s an audit trail for problems with wound healing and the to be sure that they can be read on the each piece of material used in our surgery they require gets more equipment being used by everyone process and we are subject to annual complicated each time. involved. Currently we are making audit and to the prospect of random inspection where someone representing the FDA or a European notified body can walk in here tomorrow and say ‘tell me about this package here’. This is the nature of our industry and that’s why it takes a long time to get in. The products themselves do not need temperature control. They are shelf stable in their individual sterile pouches for 2-3 years.
How big a problem is COVID-19? Almost all our sales at this stage are in the US and from the end of March, elective procedures there were being postponed and wound centres were being closed. That had an impact on us for sure in April. Now we see them re-opening with public health measures in place. Hospitals are keen to get their elective surgery up and going, although throughput will be lower because of the all the extra procedures. I don’t think we will get back to normal sales volumes before the end of the year. But obviously people will always need treatment and we do predict some sort of upswing because patients can only be delayed for a certain amount of time. Each item of product is critically changes to the coding on our packets for Healthcare is one of those things that important at the point of clinical use. How compliance with new requirements under people and society will always spend on. do you ensure its identity and traceability? the FDA’s unique device identification We can tell you about every batch of (UDI) scheme, For more information, see product, including which abattoir the core www.aroabio.com tissue came from and from which farm if To sell in the US, we must prove the we need to. All that information exists integrity of our packaging and that it can Images supplied by MAS within our system or at the abattoirs. withstand a lot of mistreatment when www.mas.co.nz They know what days animals were received and killed. We don’t have relationships with farmers ourselves but who knows in future, we certainly have a particular profile of the animal that is best for our purposes.
Every batch of shipped product has unique (GS1-based) identifiers and when a barcoded carton is shipped, we can access data on all the raw materials that went into that batch and also where the units of product are now located. Cartons are scanned by us here in Mangere and when they are being received into our distribution base in San Diego, and again thereafter depending on the product and the particular supply chain. It could go
ISSUE 50 11 GS1 NEWS
Digital twins now populating the world of online shopping
New Zealand’s boom in online shopping GS1 launched On Pack in 2016 as a GS1 makes the data available to anyone – fuelled by COVID-19 social distancing service option for GS1 members and wanting to know more about a particular – is now being reflected in very high others who are using ProductFlow to product through the FoodEye mobile demand for GS1’s On Pack Data support the introduction of new phone app, downloadable free of charge Collection service. products, or updating of existing from www.gs1nz.org/foodeye. FoodEye products, to the consumer marketplace is especially useful to consumers while More than 1,000 products are going through Foodstuffs and Countdown, and they are shopping (online or offline), and through On Pack each month, each other retailers. GS1’s ProductFlow it includes a product barcode scanning product coming out with an online encompasses barcode verification, high function for ease of access to the version of all the consumer facing quality images to retailer specifications information while in a store. information on its packaging. When and verification of product master data accompanied by high quality The digitised data is also sent directly to to the National Product Catalogue (NPC) photographs this, in effect, creates a Countdown and Foodstuffs to match up from where it can be accessed at any “digital twin”. with the rest of the products data in their time by the grocery groups and others. businesses (see page 7). The data can On Pack is the GS1 service for collecting also be migrated into the NPC for a Take-up of On Pack had been steady until in digital form all the information on a broader range of uses online, such as this year’s surge. Today, the database product’s packaging, and then storing marketing and retailing websites, but holds information on 40,000 products this newly-born digital twin where it can also for the internal processes of companies. and growing – all food and grocery be used by product suppliers, retailers In readiness for uploading to the NPC, products with an increasing number in and shoppers in the online world. the product information (ingredients the health and body care categories. lists, claims etc) will need to conform to New Zealanders have certainly GS1 Standard formats and this often embraced the latter in 2020, thanks to Each database entry has product data in requires some translation from the form the March-May COVID-19 lockdown the same format as seen on the product in which the information is originally period and new online buying habits packaging. These include lists of presented on the label, packet or can. which thousands more people have ingredients, nutritional information, any obviously acquired. The most recent allergen warnings, dosage information, statistics for the nation’s online shopping marketing statements, and any claims show the amount spent on domestic and endorsements about the product: websites during June was 33.8% higher Each product will have any combination than the comparable sum for June 20191. of such information. For more information, see www.gs1nz.org/services
1 “The New Zealand Online Retail sales Report”, by Marketview, Verisk Financial .
Putting spin on your product…
High quality images of your product are extremely important to any supplier or retailer wanting their business to be truly online. Now they can go further – spin the product image on screen for even greater appeal to the customer.
GS1 offers 360º photos for a more memorable, dynamic presentation of any product on a website. The product is viewed from all sides as the image literally spins on the screen and the viewer as the option of freezing on any aspect.
GS1 has invested in state-of-the-art orthographic cameras for this form of dynamic image creation – all part of what we can do to help GS1 members create and manage the digital assets that are important in the online world.
12 SEPTEMBER 2020 MEMBER PROFILE em ve T p i er H a • t u
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c • t e d Sweet as! Speciality honeys beyond manuka
Everyone knows manuka honey is something special. But what about avocado or pohutukawa honeys? The aptly-named Simon Sweetingham is out to convince fellow Kiwis that these, in their raw forms, can be just as exciting on the palate and potentially as health-enhancing as manuka.
Simon has recently launched four speciality He sees the new flavours, and whatever New Zealand and consumer product honeys – avocado, pohutukawa, clover particular health attributes they might sales have given Simon a detailed and wildflower – under his new become associated with, as additions to knowledge of the country and of ‘Beebro” brand, with a strong emphasis manuka honey – that liquid gold which retailing, and a nationwide network of on their natural New Zealand origins has captured consumers here and around friends and contacts. and their raw, minimally-processed the world in recent decades. “Manuka form. “They’re products for health- honey is obviously wonderful …I’m “All our products are pure, natural and conscious foodies … people who love wanting to explore gaps in the market.” full of flavours from flowers that grow honey and are ready for some new, in beautiful parts of the country.” more edgy flavours,” says Simon. In fact, Simon also sells manuka-based product under the beekeeper-owned And the new brand name? “Beebro just Based in Auckland’s eastern suburbs, brand, “Onuku”, which is promoted on rolls off the tongue and its distinctively Simon sources his honey from its high UMF (unique manuka factor) New Zealand where, of course, we also beekeepers around the upper North rating and central North Island provenance. like to refer to good stuff as ‘sweet as’. Island, and has it packaged and labelled Beebro and its new products have Couldn’t be more appropriate for our (mainly in glass jars) in contracted grown out of a honey broking business, great honeys.” commercial kitchens with as little which Simon launched in 2017, first at disturbance to its natural state as the Howick Village Market. He has long possible. No creaming, no special since become an effective channel-to- temperature control processes and a market, including online, for Onuku and long (four-year) shelf life. The other non-manuka brands “Cold Fern” beautifully-represented Beebro range and “Bee My Honey”. can be purchased online and through an expanding range of health and “There are a lot of struggling speciality food shops in the Auckland beekeepers out there. They need region. Simon is gearing up also to someone to bundle their honey and to supply the supermarket sector (and market it for them,” says Simon. And he is just the entrepreneur needed! For more information, see obviously, Beebro’s GS1 membership www.beebro.co.nz will support that next step. Previous careers in tour guiding around
ISSUE 46 13 GS1 NEWS
Barcodes in graphic design – 2020 winners
Raise The Bar, GS1’s annual barcode design competition for students at the Te Kahui Auaha campus of WelTec and Witireia polytechnics has this year been won by Gracy Veerasamy with a clever art nouveau-inspired label design for a brand of tea. Gracy’s design seamlessly integrates the barcode into graphics which are colourful, dynamic and feature tea leaf shapes: The barcode looks very much part of the overall design.
Gracy Veerasamy - First Place Katherine Pei Pei - Second Place
Second prize has gone to to see the barcode as a potential design can add to it in ways that will be Katherine Pei Pei for a design that feature rather than as a compliance pleasing to the eye without interfering merged the barcode into the visual requirement that clashes with the look with the scanning performance. Every representation of a portafilter (the part and feel they try to achieve. year we see some wonderful ideas from of an espresso machine that holds the the students and it’s encouraging to grounds when coffee is being made). GS1 Quality Service Manager, Owen think that the old ideas of barcodes as Dance has been involved with the just black and white rectangles are The competition was introduced in competition since its inception. slowly being overcome.” 2009 to encourage design students to “Designers can make or break a learn the technicalities of barcode barcode from the outset,” he says. “So design and how to incorporate we launched this competition to teach barcodes into packaging graphics them what a correct and workable harmoniously. Students are encouraged barcode should look like and how they
14 SEPTEMBER 2020 MEMBER PROFILE
Drinkers awake to a new For this 28-year-old theology graduate with early work experience in food and brew from Morningside hospitality, cider was a discovery in Move aside craft beer, there’s a new beverage on the block for people Washington State (USA) where he and friends stumbled across a “cool little who love different flavours while they socialise. Apple cider can have all cider bar” offering 50 different varieties. the taste, freshness and originality of craft beer, especially in the hands Tim brought the idea home. “A wine of a boutique cider master like Tim Shallard of Morningcider. maker gave me some tips and we ended up with a good and easy system The Morningcider brand has taken its frequented by locals and by thousands for making really interesting ciders.” place on New World liquor shelves of rugby fans on their way to Eden Park around the country in 2020 as Tim and which is only a block away.) The ideas keep coming and next year, his partners expand the cider brewing Morningcider will include its first batch and hospitality business they launched Also, there’s no big rivalry with craft produced from apples grown in Morningside itself. In 2019 Tim bought five years ago in Auckland’s inner-west beer. Tim readily admits that 200 trees (mostly the vintage kingston area of Morningside. Cans of Morningcider is largely inspired by the black variety) and distributed them to Morningcider proudly display the funky joy that craft brewers have brought to customers for planting in their street art painted on buildings nearby, beer – and he makes most of his cider backyards. “We can’t afford to and of course GS1 barcodes and GTINs. using the facilities and services of establish our own orchard in central Urbanaut Brewing Company, in “We want to create fun and interesting Auckland and this is the next best flavours that people can really enjoy Kingsland. It takes two weeks to brew thing,” he says. and talk about,” says Tim. So far in most of the ciders, starting with 2020 there have been over 30, braeburn and granny smith apples from So there could be a Morningcider including some “leafy” and “smokey” the Hawkes Bay, although Tim also does “Drink Local Apples” brew or similar flavours and other brews that have lime some longer, barrel-fermentation in a coming to a supermarket near you as or chilli added (not to mention some cellar near the Morningcidery. He serves Tim and partners continue growing fine classic dry and sweet ciders). a constantly-evolving range – alcohol their volume and supplying more to content varies between 2.5% and 9% -- supermarkets as well as serving their In fact, this beverage has its own from a bar in his corner of the Precinct. loyal customers at the Precinct (with “block” – the Morningside Precinct, a support from Urbanaut which contract cluster of light industrial buildings that Many beer drinkers will, on occasion, brews and packages the have been repurposed as a hospitality happily opt for a cider which also has its complementary form of beverage). hub with eateries and bars to service own dedicated following. “We have a real the wider Mount Eden-Kingsland area. mix of customers … they include gluten- Tim opened his “Morningcidery” there free people because cider, unlike beer, has two years ago, having been one of the no gluten,” says Tim. “There is no originators of the hub and of the For more information, see stereotypical drinker … often the toughest www.morningcider.co.nz neighbouring Crave Café. (Crave has guy will order the sweetest cider!” become an Auckland landmark,
ISSUE 50 15 New members/rights to use holders April 2020 – August 2020, Welcome!
New Members CAMPBELL FAMILY Ltd. FITNIT Ltd. Koller Peter MARKETING Ltd. RECOGNISE AND REWARD 2014 Ltd. THE COFFEE WORKSHOP CANTERBURY Ltd. CANYON FOOD & BREW CO Ltd. FOOD 2.0 Ltd. KUDOS GROUP Ltd. NEW ZEALAND NATIONAL RED CARPET COMMERCE Ltd. 1919 DISTILLING Ltd. PHARMACEUTICAL Ltd. The Distillery Co Fiji Pte Ltd CARIBOO (2020) Ltd. FRABELLA SOAPS Ltd. LANACO Ltd. Rees & Co Wines 3 MAORI BOYS Ltd. NEW ZEALAND SECOND THE GREEN GRAZER Ltd. Carol McGeady Fred Rohloff LANDTECH CONSULTING Ltd. REFLECTION FOODS Ltd. A & K WINES Ltd. INTERNATIONAL TRADE Ltd. THE KEFIR COMPANY Ltd. CDL AUTOPARTS Ltd. FREEDOM TRADING ONLINE Ltd. LE MONDE HOME Ltd. RIMAPERE VINEYARDS Ltd. ABEL ODOR Ltd. NEW ZEALAND SPRING THE KISS CO. Ltd. CELESTINE ENTERPRISES Ltd. GET READY ROASTED Ltd. LIEBER ENTERPRISES Ltd. RUSTICA BAKERY LP ACACIA RETAIL FRESH Ltd. INTERNATIONAL Ltd. THE KIWI GOODNESS CO Ltd. Celia MAHON-HEAP GO SNACKS Ltd. LOTUS INVESTMENTS Ltd. SALT BAGS Ltd. ADL HARDWARE (NZ) Ltd. NEWFIELD GROUP Ltd. THE KOREAN DOCTOR Ltd. CHEFS CHOICE FOODSERVICE Ltd. GORGEOUS COFFEE CO. Ltd. LOW CARB ZONE Ltd. SAVAR Ltd. Aggregate Solutions (Fiji) Pte Ltd. Niue Bond & Liquor Company THE MIND & BODY HEALTH CHRISCO HAMPERS Ltd. GRATITUDE BAGS Ltd. MARACUJA SPRINGS Ltd. NNK ENTERPRISE Ltd. SCHOOL ROAD PUBLISHING Ltd. AGRIHEALTH NZ Ltd. COMPANY Ltd. CITIZEN HOLDINGS Ltd. GREENERPASTURES.CO.NZ Ltd. MARKHAM DISTRIBUTING Ltd. Nourished (NZ) Ltd. Scientific Research Organisation of ALGON N.Z. Ltd. The Monday Food Co Pty Ltd. Samoa CLEVER KIWI INTERNATIONAL Ltd. GROUP. L ARTIST NZ Ltd. MATAURA MUTTON PIES NOURISHING BRANDS Ltd. ALI DAVIES Ltd. THE SEPTEMBER PROJECT Ltd. SCOTT SEAFOOD (2017) Ltd. COCOMANUTS LOL Ltd. GROWING SPECTRUM NEW MAYTHORN Ltd. NZ ALGAE INNOVATIONS Ltd. ANANDA VEGAN GOODNESS Ltd. THE VIRTUAL COOKING CO Ltd. ZEALAND Ltd. SEARCHLIGHT BREWERY Ltd. CONSCIOUS Ltd. MCLENNAN BROTHERS BERRIES Ltd. NZ CLEANING SUPPLIES Ltd. ANIMALS LIKE US Ltd. THEHONEYMAN Ltd. HEALTHY HUMAN COMPANY Ltd. SENZA NZ Ltd. COPPER KNOX Ltd. ME TODAY NZ Ltd. NZ HEALTH TRADING Ltd. ANJAN COMPANY Ltd. TITAHI Ltd. HILL IMPORTS Ltd. SERATO Ltd. CORSA HEALTH GROUP Ltd. MEIJI NEW ZEALAND Ltd. NZ HEMPRESS Ltd. Antony Lee BEARMAN TITAN GLOBAL SUPPLIES Ltd. COUNTRYWOODS NZ Ltd. HILLSIDE HONEY Ltd. METALBIRD GLOBAL Ltd. NZ SOAP AND SKINCARE Ltd. Serendib Investment Pte Ltd AOI Watch Co Ltd TRAPPERS Ltd. CURED Ltd. HINTERLAND FOODS Ltd. METRIS Ltd. NZ STARS Ltd. SHEEP MILK NEW ZEALAND Ltd. ARB NEW ZEALAND Ltd. TRIPLESHOT HOLDINGS Ltd. D.J.H TRADE COMPANY Ltd. HM & NJ Hellewell MODA SYSTEMS NZ Ltd. OAMARU APOTHECARY Ltd. SHINING PEAK BREWING Ltd. ARCHAUS Ltd. TRUE BEGINNINGS Ltd. DARKLYTASTY Ltd. HONEY STAR NEW ZEALAND Ltd. MODOO FOOD Ltd. OLKI STRAWS Ltd. SIGNATURE PROMOTIONS Ltd. ASPIRING WALLS Ltd. TUMU TRANSPORT Ltd. DEJA PET FOOD Ltd. HONEYSUCKLE APIARIES Ltd. MOLTENO OPHTHALMIC Ltd. OMAHURI ORCHARDS (2019) Ltd. SILSON APIARIES Ltd. ATHLETIC ENDEAVOUR Ltd. TURN COMPANIES Ltd. DELETE NZ Ltd. 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Questions? Please contact the GS1 New Zealand Team
Bev Gough Craig Russell Caroline James Justin Saunders Sharon Coad Membership Services Territory Manager, Customer Engagement Hardware Sector Healthcare Engagement Administrator (aka ‘Director South Island & Sector Manager Engagement Manager Manager of First Impressions’) Manager Food & Grocery T 09 820 3786 T 09 820 3782 T 09 820 3784 T 04 494 1050 T 03 310 8082 M 027 236 6207 M 027 534 8708 M 027 281 8310 E [email protected] M 021 711 070 E [email protected] E [email protected] E [email protected] E [email protected] Bev is the ‘meet and greet’ Caroline is GS1’s Auckland Justin is GS1’s key engagement Sharon is GS1’s key engagement point of contact for members Craig is based in Christchurch based Customer Engagement manager for the Hardware/DIY manager for the Healthcare either calling, emailing or and is responsible for GS1 Manager, responsible for sector, and looks after GS1 sector and looks after members visiting GS1’s Wellington office. members throughout the South assisting GS1 members members throughout Auckland. throughout the country. Island as well as major national throughout the region. Food and Grocery customers.
16 SEPTEMBER 2020