Foothill-De Anza Supporter Toolkit What is GIVING TUESDAY? GIVING TUESDAY IS ABOUT GIVING BACK! WE HAVE A DAY FOR GIVING THANKS AND WE HAVE AND FOR GETTING DEALS. AFTER THOSE TWO DAYS OF DEALS COMES #GIVINGTUESDAY, A GLOBAL DAY DEDICATED TO GIVING BACK TO THE CAUSES THAT MATTER THE MOST TO YOU.

Our goal is to increase awareness and support for our efforts to change student lives at Foothill and De Anza. Both colleges have positively impacted the lives of so many, and #GivingTuesday is an opportunity for those who have been impacted to share why it is important to support both colleges. The Foothill-De Anza Foundation is an integral part of student success in that it provides direct student assistance for items such as book vouchers, scholarships, and internships. Funds raised also support programs across campus, thus making a critical difference in the academic lives of thousands of students every year. Please join us whether it's sharing your story, or making a donation - by giving back you will help change the lives of our students. How Do I get Involved? THERE ARE SO MANY WAYS YOU CAN SUPPORT FOOTHILL AND DE ANZA ON GIVING TUESDAY

Fundraising Pages -Create your own personal fundraising page and ask your network to support Foothill and De Anza. It is easy and a great way to tell our story. People give to people! Speak from the heart on why you care and how Foothill or De Anza have impacted your life or others around you. -Consider a team fundraising page! It is a fun way to gather your friends and rally together for a common cause. -Go to https://fhda-givingtuesday2016.causevox.com/and click on 'Create a Fundraising Page.' Our easy to use platform will guide you through the steps.

Social Media -Take an #UNselfie and post on Instagram/Twitter or , sharing why you support Foothill and/or De Anza. -Send an email to your friends and family asking for their support. -Share on social media why you support Foothill or De Anza with the hashtag #Give2FHDA Social Media Tips

#Hashtag!!

Remember to use the hashtag #GivingTuesday and #Give2FHDA on social media when talking about your campaign.

-Follow the Foundation on Facebook & Twitter - and share our posts with your network! https://www.facebook.com/FHDAFoundation https://twitter.com/fhda_foundation

Sample Postings:

-Twitter: “Help kick-off the giving season & make a difference this 11/29 by joining the @fhda_foundation for #GivingTuesday

- Instagram and/or facebook: Join me and post an #UNselfie, or a photo of yourself giving back, or create a short video about why you give.

- LinkedIn: Post a blog sharing how you serve the community and about your campaign.

Visit www.givingtuesday.org for more ideas Sample Outreach Email Dear BLANK,

This year, on Tuesday, November 29, 2016, I am participating in #GivingTuesday, a global day dedicated to giving.

I'm supporting {Program NAME] through the Foothill­De Anza Foundation. Since its founding in 2012, #GivingTuesday has inspired giving around the world, resulting in greater donations, volunteer hours, and activities that bring about real change in communities. This year I'm excited to support [Program Name] through the power of Giving Tuesday. Please consider supporting [Program Name] by giving a donation or spreading the word through social media, or both!

(If you have a specific fundraising page) Here is a link to [Program Name] or visit Foothill­De Anza's Giving Tuesday page and check out our stories and testimonials of how we have changed student lives at https://fhda­ givingtuesday2016.causevox.com/ story. Everything counts! Each donation and mention on social media promotes awareness and helps our students achieve their goals and dreams. Use the hashtag #GivingTuesday and #GIVE2FHDA when you post about [Program Name].

Thank you for supporting Foothill­De Anza by participating in Giving Tuesday and for being part of a global day of giving back!

Regards, [NAME] [ORGANIZATION NAME] GIVING TUESDAY TIMELINE

OCTOBER/NOVEMBER #GIVINGTUESDAY & FOLLOW UP NOVEMBER 29

Identify yourself or another as a The day before­ Nov. 28 Say thank you to all the individuals "champion/ambassador" ­ this person will Call to action! who supported, either through share their story and make a call to action Remind key supporters that tomorrow donations or by sharing their stories, to their network for support. is the big day. Check in with and reaching out to their networks. champions/ambassadors and make Finalize your story and create your sure they have messaging and The Foundation will thank all of your fundraising page. supporters ready. donors officially and will follow­up with you so that you know who gave to Ask supporters to update their email November 29th ­ #GivingTuesday your campaign. signatures with a link to your campaign Share, share, share! Encourage your network to support your cause and Plan a follow­up post and/or email Announce your campaign on social media, then share on their social media ­ sharing with your supporters how and start posting about why you are remember, once donors give, they can #GivingTuesday made an impact. participating in Giving Tuesday using the share the badge on their social media. hashtags #GivingTuesday and Start planning for next year! #Give2FHDA. Be sure you are following FHDA November 28, 2017! Foundation on facebook and twitter for Ask others to support you and take reposting opportunities and updates. #unselfies. The #Unselfie The #UNselfie, or the selfless selfie, is a powerful way to show others why you support Foothill and De Anza.

How do I #UNselfie?

1.Take a "selfie" with a caption (or have it on a card in the picture) explaining how or why you are supporting Foothill­De Anza this year. "I care about Foothill­De Anza or program name because...."

2. Always use the hashtags #Give2FHDA, #UNselfie and #GivingTuesday when you post.

3. Post it to Instagram, Facebook and/or Twitter and share with friends!

4. Have fun! Encourage students, alumni, parents, anyone who is supportive of Foothill or De Anza to take an #unselfie and post!

Print out the page below to use in your #UNselfie! #UNselfie Have questions or need more guidance? Contact Lindsay West at: Phone: 650­949­6924 Email: [email protected]

Changing lives, one student at a time.

foundation.fhda.edu @fhda_foundation www.facebook.com/FHDAFoundation