EVENTS 2016 - 2017
COLLABORATE REACH EXPERIENCE ENGAGE
TASTE MAKERS, INFLUENCERS, CELEBRITIES, CONSUMERS ABOUT MAXIM
axim is an international men’s magazine, based Min New York since 1997, and prominent for its photography of actresses, singers, and female models whose careers are at a current peak. It is the largest young men’s lifestyle brand in America, reaching nearly 9 million readers each month. Maxim Digital reaches more than 4 million unique viewers each month. Maxim magazine publishes 16 editions, sold in 75 countries worldwide. DIGITAL PRINT SOCIAL MEDIA 70 MILLION VISITS 900 K SUBSCRIBERS 4 MILLION+ FOLLOWERS GLOBALLY EACH YEAR 6 MILLION READERS MONTHLY AROUND THE WORLD
AXIM, A STYLISH BRAND KNOWN BOTH NATIONALLY MAND INTERNATIONALLY FOR BRINGING IN MASS MEDIA AND PRESS COVERAGE TO THEIR CULTURALLY CELEBRATED EVENTS. ABOUT KARMA INTERNATIONAL
s producer of Maxim’s Indy 500, Hot 100, Halloween, and Big Game Parties, AKarma International brings concept, design and execution together, thus creating a seamless and personalized experience. Our experienced production design team skillfully integrates the individual elements of a total production, creating a dynamic, cutting edge image and brand elevating experience. Our goal - transform great vision into breathtaking and press worthy experiences. OPPORTUNITIES PARTNER WITH MAXIM axim is offering brands an unparalleled opportunity to collaborate at a national level with Maxim experiential events to ensure mass Mmedia exposure, press, social and customer engagement. ur goal is to create long term, multi event partnerships that allow brands to leverage and scale their marketing reach in collaboration Owith the Maxim 2016 / 2017 national event slate... Expect a collective reach of over 10 BILLION IMPRESSIONS for the following events:
The Official Maxim Hot 100 JULY 30, 2016
The Official Maxim Halloween OCTOBER 29, 2016
The Maxim Party at the Big Game FEBRUARY 4, 2017 MAXIM EVENT CASE STUDIES PRESS HIGHLIGHTS - AVERAGING 2.5 BILLION IMPRESSIONS PER EVENT
**DETAILED MEDIA RECAPS FOR PAST EVENTS PROVIDED UPON REQUEST MAXIM EVENT CASE STUDIES - 2015 PARTY OF THE YEAR THE OFFICIAL MAXIM HALLOWEEN 2015
axim took over Los Angeles’ Halloween party-scene, creating the scariest, sexiest and most Mexperiential theme event of the year, produced by Karma International.
Partners integrated into the fabric of Maxim and Karma’s first ever party collaboration with custom sponsorship elements, impactful brand exposure and hospitality opportunities only Maxim can offer.
ATTENDANCE 2,000 Attendees including A-List Celebrities, VIP’s, and consumers Access Hollywood MAXIM EVENT CASE STUDIES - 2015 PARTY OF THE YEAR After Buzz TV (broadcast) Ask Men THE OFFICIAL MAXIM HALLOWEEN 2015 BBC Billboard BizBash Celebuzz CNN E! ESPN Examiner MAXIM HALLOWEEN HAD OVER 2 BILLION IMPRESSIONS Extra TV (broadcast) Fashion Times Forbes Hollywood Life Huffington Post In Touch Weekly KRON SF (broadcast) KTTV (broadcast) LA Canvas LaLa Scoop Life & Style Weekly Marie Claire Modern Luxury NFL.com NJ.com NY Daily News OK! Magazine PEOPLE PopSugar Socialite Life Sports Illustrated Star Magazine Style & Society Super Sunday HQ The View (broadcast) The WRAP Us Weekly USA Today USA Today Sports MAXIM EVENT CASE STUDIES - 2016 BIG GAME WEEKEND’S HOTTEST EVENT THE MAXIM PARTY 2016 AT THE BIG GAME axim dominated the San Francisco Bay Area, pumping up the excitement surrounding The 2016 MMaxim Party produced by Karma International. Maxim once again raised the bar during this milestone weekend of sports and over-the-top events.
With the themes art, fashion, music, and sports, major brands had the opportunity to integrate for the ultimate interactive and customer engagement experience.
ATTENDANCE 3,000 Attendees including A-List Celebrities, VIP’s, athletes and consumers MAXIM EVENT CASE STUDIES - 2016 BIG GAME WEEKEND’S HOTTEST EVENT CELEBRITY ATTENDEES THE MAXIM PARTY 2016 AT THE BIG GAME Adrienne Bailon Musical Artist Alyssa Milano Actress Anthony Barr Minnesota Vikings A$AP Rocky Muscial Artist B Howard Musical Artist Brock O’Hurn Model / Actor Chuck Liddell UFC Chuy Bravo Actor David Arquette Actor David Bakhitiari Green Bay Packers Genevieve Morton Model Haley Baldwin Model Hill Harper Actor Jiff The Pom Youtube Personality Justin Bieber Musical Artist Kevin Connolly Actor Lil Wayne Musical Artist Ludacris Musical Artist Miss Universe Pia Wurtzbach 2015 Miss Universe Miss USA Olivia Jordan 2015 Miss USA Nick Cannon Musical Artist Nick Lachey Musical Artist / Actor Odell Beckham Jr. NY Giants Randy Jackson American Idol Rashad Jennings NY Giants Richard Sherman Seattle Seahawks Scott Porter Actor Sherri Shepherd Comedian Steve Tisch Film Producer, VP of NY Giants Tahj Mowry Actor Terrence J Actor The Chainsmokers Musical Group And more! THE MAXIM PARTY HAD OVER 3 BILLION IMPRESSIONS MAXIM EVENT CASE STUDIES - 2016 BIG GAME WEEKEND’S HOTTEST EVENT THE MAXIM PARTY 2016 AT THE BIG GAME
ONSITE ACTIVATION BROUGHT 1,000+ CONSUMERS THE EXPERIENCE OF A LIFETIME - RACING DOWN THE STREETS OF TREASURE ISLAND IN A DODGE.
VIEW THE INTERACTIVE DODGE THRILLDRIVE EXPERIENCE PAST CELEBRITY ATTENDEES
Afrojack Musical Artist Olivia Munn Iron Man 2 Jesse Williams Grey’s Anatomy Anna Faris Actress Todd English Chef and Restaurateur Jessie James Musician Anthony Anderson Guys With Kids Tony Gonzalez NFL Player Joe Manganiello True Blood Anthony Mackie Pain & Gain Wyclef Jean Musician Michelle Epps Actress Brie Bella Professional Wrestler Rebecca Mader Lost Paul McCartney Musician Candice Swanepoel Victoria’s Secret Model Reggie Bush NFL Player Patrick Warburton Actor Carl Banks Former NFL Player/NFL Hall of Famer Jeremy Shockey Former NFL Player Peter Berg Actor & Director ChampBailey Denver Broncos Johnny Manziel Heisman Trophy Winner Quinton Aaron The Blindside Chris Pratt Guardians of the Galaxy Keith Middlebrook Moneyball Shaun Robinson Extra Chris Evans Captain America Kyle Busch NASCAR driver Sherri Shepherd The View Daniel Dae Kim Hawaii Five-O Ludacris Musician/Actor Stephen Baldwin Actor Eric Dickerson Former NFL Player/NFL Hall of Famer Maurice Jones Drew Jacksonville Jaguars Susie Castillo Actress Franco Harris Former NFL Player/NFL Hall of Famer Michael Irvin Former NFL Player/NFL Hall of Famer Takeo Spikes NFL Player Hayden Panettiere Nashville Nick Cannon TV Personality/Host The Roots Musicians Jamie Foxx Django Unchained Nana Meriwether Miss USA 2012 Tom Colicchio Chef & TV Personality Jeremy Piven Mr. Selfridge Nicki Bella Professional Wrestler Tony Siragusa Former NFL Player Adrien Brody The Experiment Patrick Warburton Rules of Engagement Warren Moon NFL Player Adrian Grenier Entourage Rob Gronkowski New England Patriots Warrick Dunn NFL Player Arianna Huffington The Huffington Post Sway Calloway MTV News Woody Johnson NY Jets Owner Barry Sanders Former NFL Player Terrell Owens Former NFL Player Geoff Stultz Happy Town Boris Kodjoe Resident Evil: Afterlife Terry Crews Former NFL Player/Actor Jason Derulo Musician Cal Ripken Jr. MLB Player Tom Arnold Easy to Assemble Jermichael Finley NFL Player Chad Kroeger Nickelback AJ Calloway Extra Jesse Metcalfe Chase Chad “Ochocinco” Johnson NFL Player Amani Toomer NFL Player Jessica Lowndes 90210 Chris Brown Musician Brian Baumgartner The Office Jillian Michaels TV Personality Chord Overstreet Glee Bonnie Jill Lafin Actress Joe Jonas The Jonas Brothers Chuck Liddell UFC Cam Newton NFL Player Kevin Connolly Entourage Craig Robinson The Off ce Chris Meloni Law & Order SVU Kurt Warner NFL Player Drew Brees NFL Player Eric Decker NFL Player Marcus Allen NFL Player Erin Andrews ESPN Newscaster Greg Jennings NFL Player Mark Harmon NCIS MC Hammer Musician Guy Fieri Chef & TV Personality Mark Salling Glee Michael Bay Director Jeff Gordon NASCAR Driver Mark Sanchez NFL Player Michael Phelps Olympic Swimmer Jerry Bruckheimer Producer PAST SPONSORS GETTING INVOLVED COLLABORATE WITH MAXIM axim’s premium events have earned a solid reputation as the most sought after, Mpublicized, and celebrity attended events in the world. Thus, Maxim is offering brands the opportunity to scale their product marketing reach by directly leveraging the Maxim 2016 / 2017 national event slate to ensure mass media exposure, press, social and customer engagement. Partnership Opportunities include, but not limited to.. rands can participate in one or all of the following events: The Official BMaxim Hot 100, The Official Maxim Halloween 2016, and also •Brand inclusion in Maxim Magazine The Maxim Party 2017 for the Big Game Weekend. •Brand inclusion Maxim Digital Platforms to include all forms of Social Media Advertising, Maxim.com ssociate your brand with the most inspiring, experiential events through •Media & Press Spotlight customized brand partnerships. A •Custom Packages including Access to the Event, VIP Tables, meet n greets and more •Rich Media Opportunities including brand video and photo capture •Exposure & Product Sampling to Celebrity & VIP Guests
•Onsite Event Activation: Sponsor Lounges, Signage, Gobos, Branded Areas, Product Placement, Living Vignettes, Customized Interactive Experiences, Hospitality & Client Entertainment •Promotional Value: Lead generation, re-marketing, sweepstakes, •incentives, i.e. “Win a trip to the Maxim Party ____ Event!” JULY 30, 2016 - LOS ANGELES, CA THE OFFICIAL MAXIM HOT 100 month after Maxim releases its Hot 100 List where actors, musicians, Victoria’s ASecret models, super models, celebrities, and socialites receive top honors for “stunning, sophisticated and elegant” looks, the iconic magazine brings the list to life at the 16th annual Official Maxim Hot 100 party. Maxim mixes all the right ingredients to ensure the event is one of the most aspirational, exclusive, publicized, and celebrity attended events to include: experiential production, A-list performers, amazing talent, unique cuisine, great mixology, and importantly the right people from “mind-bogglingly seductive supermodels to Hollywood’s most awe-inspiring actors, musicians and tastemakers” to walk the red carpet in front of the world’s press in Hollywood, California.
xpected Attendance: 2,000+ Attendees including A-List ECelebrities, Musicians, VIPs, and taste making consumers OCTOBER 29, 2016 - BEVERLY HILLS, CA THE OFFICIAL MAXIM HALLOWEEN he Official Maxim Halloween, produced by Karma International, will once again be Tthe most exclusive and indulgent Halloween party in the world…The event will be held at a Private Estate in Beverly Hills, California on October 29, 2016. Expect A-List, chart-topping talent to perform live, elaborate theme décor and elements to scare and excite you at every turn. Multiple graveyards, one of the most frightening haunted houses in the nation, over 80 scare actors and themed performers, experiential production, immersive lighting & sound, a headlining music artist, mini shows, and of course the world’s most beautiful people. With over 2 billion impressions in press and media from last year’s first ever Maxim Halloween, we expect to double our reach and top the experience, as we do, time and time again with every Maxim event.
xpected Attendance: 2,000+ Attendees including A-List ECelebrities, Musicians, VIPs, and taste making consumers FEBRUARY 4, 2017 - HOUSTON, TEXAS THE MAXIM PARTY 2017 AT THE BIG GAME s a fixture on the big game weekend for the last decade, The Maxim Party is in Aa class all its own as the most sought after party. In 2017, Maxim is heading to Houston, Texas to once again raise the bar for over-the-top big game parties.The 2017 Maxim Party promises to continue its dominance as the #1 Super Bowl party by again creating a premium ultra lounge featuring: concert sound, theatrical lighting & effects, full LED video walls and risers for exclusive VIP Tables on different levels. The event will include multiple interactive areas, highlighted by driving experiences, simulators, virtual reality and technology demos, artistic vignettes, fashion showcases, strolling performers, and of course, great celebrity entertainment. As always, The Maxim Party promises to be a high energy experience that garners the most press of any of the big game events.
xpected Attendance: 3,000+ Attendees including A-List Celebrities, Musicians, EAthletes, VIPs, and taste making consumers FOR CUSTOMIZED PARTNERSHIP P ACKAGES CONTACT:
ADAM M. LENNON CEO, SUMMIT SPONSORSHIP GROUP NEW YORK, NY 646.590.4557 | [email protected]