Politics and the Film in Tamilnadu: the Stars and the DMK Author(S): Robert L
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Politics and the Film in Tamilnadu: The Stars and the DMK Author(s): Robert L. Hardgrave, Jr. Source: Asian Survey, Vol. 13, No. 3 (Mar., 1973), pp. 288-305 Published by: University of California Press Stable URL: http://www.jstor.org/stable/2643038 Accessed: 05-08-2015 17:57 UTC Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at http://www.jstor.org/page/ info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected]. University of California Press is collaborating with JSTOR to digitize, preserve and extend access to Asian Survey. http://www.jstor.org This content downloaded from 128.83.205.78 on Wed, 05 Aug 2015 17:57:19 UTC All use subject to JSTOR Terms and Conditions POLITICSAND THE FILM IN TAMILNADU:THE STARSAND THE DMK / RobertL. Hardgrave,Jr.* The Dravida MunnetraKazhagam (DMK), the rulingparty of Tamil- nadu Statein India, has splitin climaxto persistentrumors of intraparty discordand impendingschism. M. G. Ramachandran,DMK partytreasurer and popularTamil film star, was strippedof his partyoffices and suspended frommembership in the partyto whichhe had so long broughtsupport fromhis devotedfans. The crisis culminateda long feud betweenM.G.R. and ChiefMinister M. Karunanidhi.In theearly months of 1972, as Karunanidhi,in demands forregional autonomy, began to touthimself as the"Mujib of Tamilnadu," M.G.R. protestedKarunanidhi's "dictatorial methods" and called for a boycottof theparty's General Council in protestagainst one man rule.His criticismof Karunanidhi and theparty leadership mounted with his demand fora partyprobe intorampant corruption. M.G.R. called for a disclosure of all assetsof ministers,legislators, and partyofficials-and assets of their close relatives.Party careerists were alarmed: M.G.R.'s public utterances violatedparty discipline and, in discreditingparty and Government,created confusionin the publicmind. A memorandum,submitted by 26 members ofthe DMK CentralExecutive, called fordisciplinary action against M.G.R. His suspension,sustained by the GeneralCouncil, soon followed. M.G.R. appealedto partymembers to remainloyal to the ideals of C. N. Annadurai,founder of theDMK and ChiefMinister until his deathin 1969. To continuehis policies,M.G.R. announcedthe formation of a rival party, the Anna DMK, to challengethe legitimacyof Karunanidhi'sleadership. M.G.R. "fan clubs,"long adjunctsof the DMK, now became branchesof the new party.Many regularDMK branchesthroughout Tamilnadu also switchedallegiance to M.G.R. The star's fans paraded in the streets.In Madurai, theypulled down DMK flagsand stonedGovernment buses; in Vellore,they brought off a totalhartal; in Madras,rickshaw men wenton strikein protestagainst the party's suspension of theiridol and protector. *I wish to acknowledgethe invaluable contributionof my research assistant in this study,Sriram Athri, whose initiativeand sensitivityto the researchproblems were major ingredientsof the project's successful completion.The study was made under a Ford FoundationResearch Grant. 288 This content downloaded from 128.83.205.78 on Wed, 05 Aug 2015 17:57:19 UTC All use subject to JSTOR Terms and Conditions ROBERT L. HARDGRAVE 289 On theother side, M.G.R. posterswere defaced and torn,and theatersshow- ing his filmswere attacked, as wereM.G.R. fan clubs. Perhapsfearing re- prisal,the scheduled release of a filmstarring M. K. Muthu,Karunanidhi's son,was postponed.Muthu, who had onlybegun to act in films,had already incurredM.G.R.'s wrathby an allegedattempt to convertM.G.R. fanclubs intoMuthu Associations. The aging actor,no doubt,did not take thistoo kindly. The role of filmin the politicsof Tamilnaduhas been significant,and theinfluence of the"stars" on Tamil politicshas made politicalastrologers of thosewho would seek to understandit. During the course of the 1967 electioncampaign, the New York Times carriedan articledescribing film star involvementin thepolitics of Tamilnaduas having"a touch of Cali- fornia."Film has become increasinglypervasive in almostall aspectsof Tamil societyand perhaps most prominentlyin politicallife. Although Bombay is usuallyconsidered the capital of the Indian filmworld, it is withinSouth India thatfilm has made itsgreatest impact. The filmindustry in theSouth, centered in thecity of Madras,is thelargest in India-in the numberof studios,capital investment,gross income,and in the number of peopleengaged in theindustry. Since 1931, whenthe "talkie"was first introducedin the South,some 1500 filmshave been made in Tamil. Half of India's six thousandcinemas are located in the southernregion-and halfof these are in thestate of Tamilnadu. Virtually no villagein Tamilnadu is so isolatedto be beyondthe reach of film,and even thepoorest laborer can affordthe fewpice to see the latestproduction. EarlyTamil filmswere largely mythologicalls" but with the first "social" filmsin 1936 came an infusionof politics.The Congresssought to use the motionpicture for nationalist propaganda. One Tamil social, for example, dealt withprohibition, part of the Congressprogram, and it includeda popularsong about the importanceof the spinningwheel, strongly advo- cated by Gandhi. Sometimesa portraitof Gandhi would appear incon- spicuouslyin the backgroundin hope that it mightslip past the British censors.The Congressalso used filmstars to attractcrowds. K. B. Sunda- rambal,an actressfamous for devotional songs, regularly appeared on the platformof theTamil Congressleader, S. Satyamurthi.' While the Congressin Tamilnadu made early use of the film,most Congressmenlooked on the mediumwith contempt and sharedC. Rajago- palachari'sview of thecinema as a sourceof moralcorruption. It was only theparty of Tamil nationalism,the DMK, thattook filmseriously as a ve- hicleof political mobilization. With Lenin, the leaders of theDMK regarded filmas themost important art formbecause it was themost popular. Con- gressmennever realized the power of film,says Kannadhasan,song writer 'Interview,S. Punju,Tamil film director, Madras, January 1970. This content downloaded from 128.83.205.78 on Wed, 05 Aug 2015 17:57:19 UTC All use subject to JSTOR Terms and Conditions 290 POLITICS AND THE FILM IN TAMILNADU forthe Tamil screenand one of thefounders of the DMK. "They decried thecinema. We used it."2 The DMK's involvementin theTamil filmindustry is rootedin the Dra- vidian Movementfor non-Brahminuplift in South India.3 Writersand actorswho had maturedin thetouring dramatic companies associated with E. V. RamaswamyNaicker's Self-RespectMovement came to dominate the Tamil screen.From the "guerillatheater" of Tamil nationalism,they broughtanti-northern, anti-Brahmin themes. Their Tamil was purged of Sanskriticelements in assertionof Dravidian self-respect;the golden age of the Tamil kingdomswas resurrectedon celluloid; Brahminswere de- pictedas sinisteror foolish. In organizingthe Dravida Kazhagam (or DravidianFederation) in 1944, E. V. Ramaswamysought to extendhis movementfor social reformand upliftto thedemand for a separateand independentstate of Dravidasthan. The DK, in spiteof its appeal to themasses, was a quasi-militaryorganiza- tionand basicallyelitist in character.Seeking democratic party organiza- tion and electoralinvolvement in thenewly independent India, a dissident factionbroke with E.VR. in 1949 and foundedthe Dravida MunnetraKaz- hagam (Dravidian ProgressiveFederation). The leader of the new party was a youngfilm writer, C. N. Annadurai.Among those joining him were M. Karunanidhi,another film writer, and a numberof filmstars, including K. R. Ramaswamy,S. S. Rajendran,and Shivaji Ganesan,who later left theDMK forCongress, to be replacedby M. G. Ramachandran.Their films introducedsymbols and referencesto the DMK, and the partyrode the risingpopularity of cinema. Film artists brought glamour and electoralsup- portto the DMK, and actorsgraced the platformsof partyrallies. Some stars,like M. G. Ramachandranand S. S. Raj endran,converted their popu- larityon thescreen into successful bids for seats in theLegislative Assembly. K. Kamaraj, formerChief Minister of Tamilnaduand thenpresident of theAll-India Congress Party, scoffed at the DMK's aspirationsto power: "How can therebe governmentby actors?"4In 1967,in a landslidevictory, theDMK withAnnadurai as ChiefMinister took control of theState. 2Interview,Kannadhasan, Madras, January1970. Kannadhasan left the DMK in 1962 to join E. V. K. Sampath's Tamil National Party and with Sampath in 1964, he joined Congress.In oppositionto the DMK, Kannadhasan has been out of favor with DMK filmstars like M. G. Ramachandran,but the popularityof his songs is so great that he is frequentlysigned forDMK films. 3See Robert L. Hardgrave,Jr., The Dravidian Movement (Bombay: Popular Praka- shan, 1965) and Eugene Irschick, Politics and Social Conflictin South India: The Non-BrahminMovement and Tamil Separatism 1916-1929 (Berkeley: Universityof CaliforniaPress, 1969). For an examinationof the DMK, see also Marguerite Ross Barnett,The Politics of Cultural Nationalism in South India (forthcoming); Mohan Ram, Hindi Against India (New Delhi: Rachna Prakashan, 1968); P. Spratt, DMK in Power (Bombay: Nachiketa, 1970); K. S. Ramanujam, The Big Change (Madras: Higginbothams,1967), and K. S. Ramanujam,