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2021 CATERING CALENDAR The Most Important Dates to Create Your Promotional Catering Plan How to Use This Calendar

A catering specific calendar is an incredibly useful way to plan out your catering activity and promotions. Use this calendar to help you identify key dates and events that you can use to shape who and how you reach your target customers within your community.

Start early to create a campaign calendar each month for the full year. This way you are planning well in advance. Not only will your marketing team love you but so will your sales team.

2 Off Premises Advisory & Education For The Global Food Service Industry.

Creating the Best Direct to Consumer Off-Premises Experiences January 2021 S M T W T F S

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1 New Years Day 18 Martin Luther King Day 4 National Spaghetti Day 23 National Pie Day 11 NCAA Football Championship 27 National Chocolate Cake Day 13 National Gluten Free Day 30 National Croissant Day 15 National Bagel Day

Now is the time! —Deepen the relationships just built with holiday customers. Focus your menu promotions on eating healthy, highlight the specific items on your menu that exude a healthy lifestyle. 2021 2021 S M T W T F S February 2021

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1 Black History Month 15 President’s Day 2 16 7 Superbowl Sunday 17 9 National Pizza Day 20 National Muffin Day 12 24 World Bartender Day 14 Valentine’s Day 25 National Chili Day

Superbowl Sunday - Sporting events continue to offer many social event opportunities. Focus on your take-out/delivery customers for specific catering options in their home. Why A Strategic Framework Matters? The 4 Factors of Successful Restaurant Off-Premises helps your company shift and differentiate your resources to better compete in the marketplace. The Four Factors is a qualitative and quantitative Resource Based Framework designed specifically for multi-unit restaurant brands who wish to design a scalable, predictable and reliable off-premises experience. Regardless of the disruption, this model prepares your business to overcome and remain competitive. March 2021 S M T W T F S

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5 Employee Appreciation Day 14 March Madness Begins 8 International Women’s Day 17 St. Patrick’s Day 9 National Meatball Day 20 National Ravioli Day 14 Daylight Savings Time Starts 24 National Cheesesteak Day 25 International Waffle Day

Tax season is opportunity! —The tax crunch starts long before the deadline. Staff often stay on-site for lunches and after work. If you do social catering, March Madness is March 18th through April 5th. S M T W T F S April 2021

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1 April Fools Day 15 Tax Filing Deadline National Burrito Day 20 Volunteer Recognition Day 4 21 Admin Professionals’ Day 8 Begins 22 9 National Pizza Day 25 Academy Awards 12 Begins

Celebrate Admins and Volunteers! This month, help your corporate customers recognize the hard work of administrative staff in every department. Contact nonprofits for volunteer recognition. How to Gain A Competitive Advantage? Benchmarking your current program is a critical first step. We use our 109 Key Performance Indicators to fully evaluate your current program and provide a detailed analysis focused around the 4 Factors Framework along with The 12 Areas of Investments that are needed to pivot your resources to create a competitive advantage. Off-premises dining represents a paradigm shift in the restaurant industry. Both new and established restaurant operators must determine how to make a fundamental shift in their business strategy in order to capture this fast-moving market. May 2021 S M T W T F S

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1 National Salad Month 9 Mother’s Day National BBQ Month 12 National Receptionist Day/ 3 Teacher Appreciation Week Ramadan Ends 5 21 National Waitstaff Day 6 School Nurse Day 28 International Hamburger Day 31

Hospital Week is BIG. Most hospitals do something, from individual departments to system-wide events. Planning starts months in advance. Don’t forget it’s also Teacher Appreciation Week! S M T W T F S June 2021

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4 National Donut Day 19 National Cheese Day 20 Fathers Day 12 International Falafel Day 22 National Onion Ring Day 14 26 National Beautician’s Day 18 International Sushi Day

Relationships matter. Your banker, your doctor, your clergy... don’t be afraid to mix business and personal when it comes to food. They all eat and order from you—just ask! July 2021 S M T W T F S

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4 Independence Day 18 National Ice Cream Day 6 National Fried Chicken Day 22 National Hot Dog Day 14 National Mac N Cheese Day 24 Drive Thru Day 29 Chicken Wing Day

Education - Now is the perfect time start your school campaigns. Do something to give back to the school and their students. Focus on athletics, campus events, clubs and faculty/admin offices How We Can Help You Make The Pivot? Our Mission – We help foodservice operators create the best direct to consumer off- premises experiences. While consumer behaviors and technology may change, this business will always be about food and service. Our program offerings can help you make the needed pivot to off premises sales channels. S M T W T F S August 2021

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1 National Sandwich Month 18 National Fajita Day Friendship Day 20 National Lemonade Day 3 National Watermelon Day 23 National Cuban Sandwich Day 4 National Chocolate Chip Day 24 National Waffle Day

August is always one of the more challenging months. Take the opportunity to regroup and focus on your best customers. Make it a point to show appreciation to your best customers. September 2021 S M T W T F S

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1 National Chicken Month 16 Mexican Independence Day 5 National Cheese Pizza Day Ends 6 /Rosh Hashana Begins 18 National Cheeseburger Day 8 Rosh Hashana Ends 22 American Businesswomen’s Day 11 26 National Pancake Day 15 Yom Kippur Begins

Loyalty = lifetime revenue. Focus on going deeper. Other departments, other events and day parts, businesses in the same buildings, think about reps that conduct lunch & learns daily. S M T W T F S 2021

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1 National Pizza Month 14 National Dessert Day Friendship Day 25 World Pasta Day 4 National Taco Day 28 National Chocolate Day 8 National Pierogi Day 31 10 World Mental Health Day 11 /Indigenous Peoples Day

Don’t Go Retail... It may sound counter intuitive but unless you have a special association and income stream from sales, spend your time working your corporate opportunities. The time and effort on this low margin business isn’t what it use to be. CONSULTANCY SUCCESS PROGRAMS Implementing and growing off-premises programs require focus and development of the 4 Factors. Brand affinity and order frequency will be heavily influenced by your organization’s ability to leverage your off-premises business strategy into scalable repeatable practices. Our strategic development programs provide the needed support that will grow your off-premises sales. November 2021 S M T W T F S

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3 National Sandwich Day 11 4 Day 16 National Fast-Food Day 5 National Nachos Day 26 Thanksgiving Day 7 Daylight Saving Time Ends 27 Black Friday 28 Begins

Think like a customer! Holiday meals are a great opportunity to expand your base. Focus on ideas to configure your menus for family dinners of 4-8 people. S M T W T F S December 2021

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1 National Pie Day 15 National Cupcake Day 4 National Cookie Day 23 6 Hanukkah Ends 24 Eve 8 National Brownie Day 25 Christmas Day 31 New Years Eve

Successful People —They always seem to be prepared. This month while your team is busy executing holiday catering orders, create your quarterly plan for 2022—plan your work and work your plan! See you next year!