UNIVERSITY OF

Date:______

I, ______, hereby submit this work as part of the requirements for the degree of: in:

It is entitled:

This work and its defense approved by:

Chair: ______

U N I F I C A T I O N T H R O U G H T O U R I S M : C I N C I N N A T I ‘ S R I V E R F R O N T R E V I T A L I Z A T I O N

A thesis submitted to the University of Cincinnati Division of Research and Advanced Studies in partial fulfillment of the requirements for the degree of

Master of Architecture

in the School of Architecture and Interior Design College of Design, Architecture, Art and Planning Submitted April 4, 2005 by

Jennie Marie Stegeman B.S. Arch., University of Cincinnati, 2003

Committee Chairs: Udo Greinacher Gordon Simmons Michaele Pride-Wells

A B S T R A C T

Cincinnati has been witnessing a population decline for

decades within the central city and needs to overcome this

phenomenon that has become so popular in cities across the world.

In order to combat this scenario, Cincinnati should be looking at

tourism as a way to draw people into the city on a local level and

well beyond.

Cincinnati needs to take advantage of the growing neighbors

in Northern Kentucky and establish a tourism destination that

unifies the Cincinnati, Covington and Newport areas. The design

will focus on the Ohio Riverfront, which will provide a link between

these cities instead of being perceived as a barrier as it does today.

The tourist destination will build upon the assets that exist in the

Cincinnati/Northern Kentucky area. The design will serve as a

catalyst of growth and development for the entire region, while also

Abstract Stegeman benefiting the local residents with the improved infrastructure that it

will create.

The tourist destination in Cincinnati will be unique through its

varied attractions. The experience of the design itself will be based

on the number of venues that it includes within one district. The

environment will provide amenities for all to enjoy – young, young

at heart, day traveler, families, business traveler – regardless of the

activity type that is desired – active, passive, culture, and sports.

Abstract Stegeman

A C K N O W L E D G E M E N T S

To my remarkable parents,

Thanks for all the support and love throughout the years. I could not have made it this far without you. I love you.

To Mike,

You may have been the cause of my biggest distraction, but I love you more for it. Thanks for helping me along the way. I look forward to our life together.

To my wonderful family and friends,

You’ve been by my side the entire time, whether on the weekends or during class, I couldn’t have done it without your support.

To the University of Cincinnati, SAID faculty,

You’ve guided me for the past six years; especially my thesis committee, Udo Greinacher, Gordon Simmons, and Michaele Pride-Wells, who have shared their expertise and encouraged me through this process.

T A B L E O F C O N T E N T S

TITLE PAGE

List of Illustrations……………………………………….……………… i Introduction ……………………………………………………………... 1 Chapter 1………………………………………………………………… 7 Cincinnati Regional and Downtown Information Chapter 2………………………………..……………………………... 15 The Banks Development Reasons Methods and Proposed Design Critique of The Banks Chapter 3……………………………………………………………… 25 Revitalization Strategies Chapter 4……………………………………………………………… 31 Tourism Strategies Chapter 5………………………………………………………………. 41 Precedents Chapter 6………………………………………………………………..53 Design Tourism Applications Master Plan Program Works Cited……………………………………………………………. 60 Appendix……………………………………………………………….. 63

Stegeman L I S T O F I L L U S T R A T I O N S

ƒ Figure 0.1 ~ Cincinnati, 2005 http://www.cincinnati.com/postcard/lightup7.html ƒ Figure 0.2 ~ Cincinnati/Northern Kentucky International Airport, Non-stop flights http://www.ersys.com/usa/airport/cvg.htm ƒ Figure 0.3 ~ Proposed Design for The Banks http://www.cincinnatiport.org/pa_pg5A.html ƒ Figure 1.1 ~ Cincinnati Official Visitors Guide, 2004 Greater Cincinnati Convention and Visitors Bureau. Cincinnati 2004 Official Visitors Guide. (Cincinnati Magazine: Emmis Publishing, 2004): cover. ƒ Figure 1.2 ~ Great American Ballpark, Cincinnati http://www.cincinnati.com/reds/wallpaper/800x600/gabp2.jpg ƒ Figure 1.3 ~ Paul Brown Stadium, Cincinnati http://www.bengals.com/paulbrownstadium/ ƒ Figure 1.4 ~ Tall Stacks Festival, , Cincinnati http://www.rivercitycharter.com/rcgraphics/2TStallstacks.jpg ƒ Figure 1.5 ~ Newport on the Levee, Newport, Kentucky http://www.staynky.com/toolkit/photos/2/med_1088093541- 2.jpg ƒ Figure 1.6 ~ Purple People Bridge Photograph by author ƒ Figure 1.7 ~ Roebling Suspension Bridge http://www.covington.k12.ky.us/Pictures/Roebling%20Bridge %20Riverfront.htm ƒ Figure 1.8 ~ Population Graphic for Cincinnati Area http://www.cincinnati-oh.gov/cityfinance/downloads/ cityfinance_pdf 7777.pdf

List of Illustrations i Stegeman ƒ Figure 1.9 ~ Shillito Lofts, Downtown Cincinnati http://www.cincinnati-oh.gov/cdap/pages/-3901-/ ƒ Figure 2.1 ~ Proposed plan for The Banks http://www.cincinnatiport.org/pa_pg5A.html ƒ Figure 2.2 ~ National Underground Railroad Freedom Center, Cincinnati http://www.cincinnatiusa.org/photos/freedomctr.jpg ƒ Figure 2.3 ~ Proposed Residential Square at The Banks http://www.cincinnatiport.org/APPEND2.PDF ƒ Figure 2.4 ~ Proposed Entertainment District at The Banks http://www.cincinnatiport.org/APPEND2.PDF ƒ Figure 2.5 ~ Proposed Riverfront Park Design at The Banks http://www.cincinnatiport.org/APPEND2.PDF ƒ Figure 2.6 ~ Cincinnati Skyline from Kentucky http://www.cincinnati.com/postcard/lightup1.html ƒ Figure 2.7 ~ UDA Street Grid Diagram http://www.cincinnatiport.org/APPEND1.PDF ƒ Figure 2.8 ~ UDA Highway Barrier Diagram http://www.cincinnatiport.org/APPEND1.PDF ƒ Figure 2.9 ~ UDA Riverfront Park System Diagram http://www.cincinnatiport.org/APPEND1.PDF ƒ Figure 2.10 ~ UDA Parking Diagram http://www.cincinnatiport.org/APPEND1.PDF ƒ Figure 3.1 ~ Node Diagram Author ƒ Figure 3.2 ~ Asset Diagram Author ƒ Figure 4.1 ~ Eiffel Tower; Paris, France http://www.atkielski.com/inlink.php?/PhotoGallery/Paris/Eiffel /EiffelNightSmall.html

List of Illustrations ii Stegeman ƒ Figure 5.1 ~ Baltimore Aerial Photograph http://www.airphotographics.com/new%20images/Balt96920. jpg ƒ Figure 5.2 ~ Baltimore Charles Center http://www.spsbe.jhu.edu/professional/archives/fall2003/ima ges/p26.jpg ƒ Figure 5.3 ~ Baltimore Inner Harbor, Plaza http://www.airphotographics.com/new%20images/Balt96920. jpg ƒ Figure 5.4 ~ Baltimore Inner Harbor http://images.encarta.msn.com/xrefmedia/sharemed/targets/i mages/pho/t041/T041042A.jpg ƒ Figure 5.5 ~ Baltimore Inner Harbor, Night http://www.mdisfun.org/PostCards/PostCardImages/ecard_bi g_city.jpg ƒ Figure 5.6 ~ Montreal World’s Fair, 1967 - Buckminster Fuller’s Geodesic Dome http://www.whiteglovecollection.com/cord/images/gallery/ne w/montreal3.jpg ƒ Figure 5.7 ~ Montreal’s Olympic Stadium http://perso.wanadoo.fr/the-bof/specials/sportsevents/ montreal_1998_1.jpg ƒ Figure 5.8 ~ Montreal High Lights Festival http://www.montrealenlumiere.com/pdf/FML05_Guide_eng.p df ƒ Figure 5.9 ~ Navy Pier, Chicago http://www.enjoyillinois.com/topspots/images/chi_navy.jpg ƒ Figure 5.10 ~ Navy Pier – Carousel, Ferris Wheel http://www.navypier.com/SubLink.cfm?Main_ID=15&Sub_ID =60

List of Illustrations iii Stegeman ƒ Figure 6.1 ~ Design Concept Diagram Author ƒ Figure 6.2 ~ Supporting Attraction Design Diagram Author ƒ Figure 6.3 ~ Progression through Site Diagram Author ƒ Figure 6.4 ~ Design by Activity Type Diagram Author ƒ Figure 6.5 ~ Panoramic Photograph Collage – Cincinnati, Covington, Ohio River Author

List of Illustrations iv Stegeman I N T R O D U C T I O N

Cincinnati is one of the largest metro areas in the United States, but is

witnessing a population decline in the central city which has been happening for

a number of years. People that come to Cincinnati are mainly here for their

careers in one of the Fortune 500 companies, but they do little else involving the

other aspects that influence their lifestyles. Cincinnati should be striving to

incorporate all aspects of a person’s lifestyle into the design of the city, including

Figure 0.1 Cincinnati 2005 the proposed design for The Banks located along the riverfront. A new identity

for the City of Cincinnati can be achieved through the design of a tourism based

environment, creating a sense of place as well as bestowing a sense of pride to

the residents of the area. The design of a tourist destination will be attained

through analyzing the theories used in precedents and establishing a system that

can be implemented within Cincinnati.

Many cities across the world, including Cincinnati, are experiencing a

decline in population due to suburban sprawl. Cincinnati, for example, has seen

Introduction 1 Stegeman a decline in its population within the downtown area for the past decade, while

the Greater Cincinnati area has seen a continuous increase in population.1

People are leaving the area because the roles that were filled in the central city

are now being filled for them in the suburbs. Shopping centers, housing

developments and employers have all begun to move to the suburb where the

highway system has provided easy access. Cities have to invest in numerous

efforts to make their downtown more attractive to end the exodus from

downtown. In order to maintain a vibrant urban core, the goal is to have an

increase in population of all the areas of the city, as well as an increase in

visitors.

In promoting tourism, cities across the country are trying to endorse an

atmosphere to entice all aspects of lifestyles. While the central city has been

dominated by business roles in the past, today’s roles within the core go well

1 The Census Bureau reported earlier this year that Hamilton County’s population had dropped 2.6 percent from April 2000 to July 2003, while the 15-county Greater Cincinnati metropolitan area grew by almost 2 percent to 2,047,333. Ken Alltucker and Cindi Andrews, “Cincinnati leads nation in population decline,” Cincinnati Enquirer. 24 June 2004.

Introduction 2 Stegeman beyond in order to appeal to more people. Cities are considering aspects of

culture and entertainment as well as arts and retail in their design. People are

not traveling to cities just to follow their career, but also considering where they

can see themselves for a longer time period. People are choosing cities based

on what they have to offer on the levels beyond work.

Cincinnati has an array of assets to offer both residents and visitors alike.

The Midwest City is diverse, thanks to the three states and 13 counties in the

region. Cincinnati is home to “one of the world’s fastest-growing airports,

Cincinnati/Northern Kentucky International Airport”2 which has over 550 daily

departures and over 100 non-stop destinations. This allows the city to be

connected with all the large metropolises across the world. The airport is

beneficial to over five Fortune 500 companies, other large and small businesses,

Figure 0.2 Cincinnati/Northern attractions, festivals, and residents. Kentucky International Airport, Non-stop flights Cincinnati should be striving to draw people to the city. Tourism can be

used as a way for the city to grow without having to increase all the aspects

2 “Cincinnati USA.” The Partnership for Greater Cincinnati: 2002, 4.

Introduction 3 Stegeman required for residents by providing an atmosphere that is enticing to tourists and

residents alike. Tourism has proven to be a major economic factor in cities.

“’Tourism, in just over a half century, …has become one of the world’s most

important economic sectors.’ In many cities, it is viewed as a key ingredient of

economic restructuring: the transformation of cities from centers of manufacturing to centers of service.”3 Cincinnati must follow the pack of cities

across the world by promoting itself with tourists in mind. Multiple types of people can be attracted to the area through tourism. The personality of the visitor plays a major role in choosing a destination when considering where to visit. Different people look for different things. Tourism is beneficial in attracting a diverse group of people as well as local and regional residents to the city proper.

Designing an atmosphere for a tourist clientele will improve the overall

quality of the city. The infrastructure needed to support a tourist-based

3 David C. Perry, “Urban Tourism and the Privatizing Discourses of Public Infrastructure” in Dennis R. Judd, ed. The Infrastructure of Play: Building the Tourist City. Armonk, New York: M.E. Sharpe, 2003. 34.

Introduction 4 Stegeman environment caters to every day use as well. The infrastructure that is used to

entice tourists, while also serving local residents, consists of accommodations,

transportation, hospitality and attractions. Transforming Cincinnati into a tourist

destination will benefit local and regional population by providing services that

would not be offered otherwise.

Cincinnati’s history has roots in the Ohio River and the benefits it

provided; thus the tourist image of the city should incorporate the River. By

designing along the riverfront, the tourism aspect can become part of the

proposed design for The Banks, which is being developed by the city as a

revitalization effort. Not only will this build on the history of Cincinnati, but it also

Figure 0.3 Proposed Design for The provides one of the best views of the city’s skyline. The riverfront of the city is a Banks unique asset that is capable of providing the greatest degree of identity and

attachment. The design will be used to draw tourists to Cincinnati, thus

enhancing the already diverse culture of theatres and museums that exists within

the city.

Introduction 5 Stegeman This thesis will be looking at theories and precedents regarding tourism as an engine for growth. Key points will be analyzed and put into a system that can be utilized in the design of Cincinnati’s riverfront, while paying careful attention to the similarities and differences between the Queen City and the precedents used as a comparison. The new design will entice people into Cincinnati by adapting methods and ideals of practice in a way that will best fit Cincinnati’s unique attributes. Tourism will be a key element of design in the revitalization of

Cincinnati’s riverfront.

Introduction 6 Stegeman C H A P T E R 1 Cincinnati

The following analysis of Cincinnati is based on the positive aspects set

forth in the Visitors Guide. The guide is put forth by the Convention and Visitors

Bureau that is in charge of conveying the attractions, amenities, culture, society

and additional factors to visitors in the area. The Greater Cincinnati Convention

and Visitors Bureau presents a glamorous picture of their city and does not put

any emphasis on the negative aspects; therefore it is imperative to maintain a

critical viewpoint in order to understand the issues currently facing Cincinnati.

Figure 1.1 Cincinnati Official Cincinnati’s extensive history plays an important role in the characteristics Visitors Guide, 2004 of the city. The history ties together everything from being the Queen City to the

West to “Porkopolis because of the prevalence of pigs in its streets.”4 The past

goes beyond that of nicknames; the city is home to the oldest professional

baseball team as well, the Cincinnati Reds. “Whether you know it as the Queen

4 Greater Cincinnati Convention and Visitors Bureau. Cincinnati 2004 Official Visitors Guide. Cincinnati Magazine: Emmis Publishing, 2004. 13.

Chapter 1 7 Stegeman Cincinnati City, the Blue Chip City or the home of the mythical WKRP, downtown offers a

rich history and plenty of exciting possibilities that won’t disappoint.”5

The history that exists in Cincinnati not only serves as an attraction, but

lends itself as a fabric on which other attractions can be based. The Visitor’s

Bureau makes sure to mention the Cincinnati Reds and Bengals with their new

Figure 1.2 Great American Ballpark, stadiums along the riverfront as well as the collegiate sports teams of the area Cincinnati that have been nationally ranked. They note the claims to fame such as the Lois

and Richard Rosenthal Center for Contemporary Art and the National

Underground Railroad Freedom Center. But, the culture in the city doesn’t stop

with these venues; they can be found throughout in the form of other renowned Figure 1.3 Paul Brown Stadium, Cincinnati museums, summer festivals and stage performances. According to Cincinnati’s

Mayor, Charlie Luken, “We’re tapping into the riches of our cultural heritage more

than ever, from a record-breaking Tall Stacks to the largest Oktoberfest outside

of Germany every year…” Mayor Luken also states that “we’ve grown into a

cosmopolitan destination with enough arts and entertainment options to satisfy Figure 1.4 Tall Stacks Festival, Ohio River, Cincinnati 5 2004 Visitors Guide: 13.

Chapter 1 8 Stegeman Cincinnati every age at every hour of the day and night.”6 Attractions that are great for all

ages and families to visit are the world-renowned Cincinnati Zoo and Botanical

Garden, Coney Island, or Paramount’s Kings Island. For others, dining at The

Maisonette, Cincinnati’s Five-star restaurant, enjoying a play at the Aronoff

Center, or an entertaining weekend at one of the city’s festivals may be the

entertainment of choice. Regardless of what activity is chosen, there really is

something for everyone to enjoy.

The Visitor’s Bureau also calls notice to Cincinnati’s neighbors in Northern

Kentucky including attractions in Newport and Covington. The Kentucky side of

the river provides views of the Carew Tower amidst the Cincinnati skyline that

cannot be matched from anywhere else. The recent development boom on the

south side of the river has brought about Newport on the Levee, which is home to Figure 1.5 Newport on the Levee, Newport, Kentucky dining and entertainment, as well as the Newport Aquarium. Further west along

the riverfront is Covington Landing; up the hill is Devou Park, which features an

overlook with remarkable views of Cincinnati. Access across the river can be

6 2004 Visitors Guide. 13.

Chapter 1 9 Stegeman Cincinnati achieved by crossing the Purple People Bridge or the historic Roebling

Suspension Bridge, which served as the model for the Brooklyn Bridge in New

York City.

Despite all the assets that the Greater Cincinnati area has to offer, there

are issues that Cincinnati is attempting to overcome, such as the population

Figure 1.6 Purple People Bridge decline that has been occurring for decades. Cincinnati is “aggressively seeking

a renewed downtown to retain office jobs and attract residents”7 as part of its

effort to revitalize the downtown area. According to Mayor Charlie Luken, “I don’t

think any city has done more to try to reverse these trends than Cincinnati.”8

With the noticeable decline in Cincinnati, Bill Frey, a demographer with

Washington, D.C. based Brookings Institution, said, “Cincinnati shares many of Figure 1.7 Roebling Suspension Bridge the same challenges as other aging Midwest cities. Cleveland, Detroit, Flint,

Mich., and Evansville, Ind., rank among the top 10 declining cities nationally.”9

7 Alltucker and Andrews.

8 Alltucker and Andrews.

9 Alltucker and Andrews.

Chapter 1 10 Stegeman Cincinnati All of these issues relate to how the city is, or should be, dealing with the

population trends of the area.

Cincinnati has seen a shift in population from the downtown area to the

suburbs. The Cincinnati area is ranked 24th in the nation with a population of

2,009,632 in the 2000 census. The Cincinnati Metropolitan Statistical Area,

which consists of 15 counties in 3 states, has seen a growing population from

1,744,124 in 1990 to 2,009, 632 in 2000, 2,033,148 in 2004, and an estimated

Figure 1.8 Population Graphic for 2,171,870 in 2010. 10 Meanwhile, the population within Hamilton County Cincinnati Area (Cincinnati) has seen a decline from 845,303 in 2000 to 832,140 in 2004, and an

estimated 827,940 in 2010.11 One portion of the Hamilton County population

10 “Demographic Profile.” Cincinnati USA. (4 January 2005).

ƒ 11 “MSA Population by County.” Cincinnati USA (4 January 2005).

Chapter 1 11 Stegeman Cincinnati consists of the City of Cincinnati at 331,285 in 2000 (compared to 400,000+ in

1970) and the Central Business District / Riverfront area at 3,189 (2000).12 *

On a contrasting note is Cincinnati’s neighbor, Northern Kentucky, which

has seen a much larger increase in population when compared to the City of

Cincinnati. The three counties in Northern Kentucky increased 29.9% from 1980-

1990 and have continued to increase more every decade to the estimated 2010-

2020 increase of 8.9%.13 *

Northern Kentucky has also seen increases in areas specifically related to

tourism. “Over $243 million in indirect spending was generated to the Northern

Kentucky economy in 2000 through visitors in our area. The direct economic impact on the community by marketing initiatives of the Convention & Visitors

12 “City of Cincinnati Population.” Cincinnati USA (4 January 2005)

13 “Northern Kentucky Growth and Projections Average Increase in Population (Boone, Campbell and Kenton Counties).” Northern Kentucky USA. (8 January 2005.)

Chapter 1 12 Stegeman Cincinnati Bureau was $72 million.”14 Northern Kentucky is a step ahead of Cincinnati at

the moment in its attempts to attract people through aspects of tourism and has

already seen the benefits of doing so.

It would be advantageous for Greater Cincinnati to work with Northern

Kentucky in developing the region as a whole. The riverfront area of Cincinnati

and Northern Kentucky has the potential to attract a tourist clientele. However,

this idea of revitalizing the Cincinnati waterfront alone is not enough to bring

people into the city. In Cincinnati, the attempts at revitalization consist of in

increase in residential and mixed use structures. There are a number of lofts

being renovated as well as new structures. Unfortunately, Cincinnati is going

about these developments with a one-track mind and not seeing all the potential

in designing to attract tourists. They are looking to rebuild the city and

incorporate new ideas, but there is no focus on drawing people to the city for

Figure 1.9 Shillito Lofts, Downtown short-term visits. Cincinnati

14 “Cincinnati/Northern Kentucky: A Great Vacation Destination: Location, Attractions, Cuisine, Value—Area Has It All and More.” 24 June 2003. from < http://staynky.com/news/> (20 December 2004)

Chapter 1 13 Stegeman Cincinnati Cincinnati should be striving to attract tourists to the city so that more people would be able to support and benefit from the services that would be provided and thus an increase in demand for the new construction would then be noticed. The new services that should be provided would include aspects of downtown Cincinnati as well as Newport and Covington, Kentucky.

An important factor to consider is the impact that a tourism based

environment will have on the new design for The Banks. Not only will it increase

profits in spending as already seen in northern Kentucky, but more importantly

provide a regular population for the city while the local residents are taking care

of their individual duties. A tourism based design will allow for the City of

Cincinnati to create an image for itself that can be remembered and realized by those who have visited or heard of the region. The image will express the

qualities of the city and serve as a sense of pride for the local residents.

* See appendix for additional data and charts.

Chapter 1 14 Stegeman Cincinnati C H A P T E R 2 The Banks

A number of revitalization efforts have been adapted within Cincinnati.

From restoring the run-down Over-the Rhine neighborhood, to providing a new

look for Fountain Square, and adding a community to The Banks, the city sees

that changes need to be made in order to sustain its large metropolitan area.

Unfortunately, these adjustments are still being evolved and not yet completed Figure 2.1 Proposed Plan for The Banks leaving Cincinnati behind in its efforts to improve the city. As Mark Twain once

said, he “wished to be in Cincinnati when the world ended, since everything

happened later in the slow-paced river city.”15 Cities across the world have

made similar attempts to revitalize their urban centers and improve the overall

city; now it is time for Cincinnati to learn from the other cities and provide an

attraction that is enticing to tourists and will serve the local residents as well.

The City of Cincinnati has proposed the development of The Banks along

the Ohio River as one of its main revitalization efforts for the city and its

15 2004 Visitors Guide. 13.

Chapter 2 15 Stegeman The Banks waterfront. These revitalization efforts are encouraging people to live downtown

by providing more housing options and creating a new community along the

riverfront. The anchor attractions of The Banks are already built and open; they

include Paul Brown Stadium, Great American Ballpark, National Underground

Railroad Freedom Center, and US Bank Arena. In order for this development to

thrive and benefit the city, over 6,000 parking spaces, for both The Banks Figure 2.2 National Underground Railroad Freedom Center, development and the Central Business District, are planned. Another component Cincinnati that is being incorporated is a mixed-use district comprised of housing units,

retail, entertainment, offices, and hotel space.

The components of The Banks supplement what is already being done in

downtown Cincinnati. The 2000 proposal for the banks incorporates from 900-

1,300 housing units. Two to four hundred rooms will be available in the hotel unit

for business travelers as well as those coming to the city for special events or a

visit to the anchor attractions. The Banks will incorporate 100,000-200,000 Figure 2.3 Proposed Residential Square at The Banks square feet of office space for anything from small businesses to entrepreneurs

creating a more specialized, boutique type, atmosphere. The final component of

Chapter 2 16 Stegeman The Banks the mixed-use district is 400,000-500,000 square feet of retail and entertainment

space. The retail space could be used for small boutique type shops or unique

venues for local stores, while entertainment might include bars, restaurants, and

art galleries.16

In addition to the mixed-use district, the Port of Greater Cincinnati

Development Authority has planned for a 70-acre riverfront park that would act

as the ‘front door’ of Cincinnati. This is slated to be the future location for many Figure 2.4 Proposed Entertainment District at The Banks of Cincinnati’s festivals that are currently held within the city, such as the May

Festival, Taste of Cincinnati, Jazz Festival, Kidsfest, Riverfest, and Oktoberfest-

Zinzinnati. The riverfront park will link with older park and recreation areas, such

as Sawyer Point, to provide a network of parks and open space instead of a

number of separate repeat entities.

As a way to incorporate The Banks development within the Central

Figure 2.5 Proposed Riverfront Park Business District, there are also plans to deck parts of Fort Washington Way, design at The Banks

16 Urban Design Associates. “Central Riverfront Urban Design Master Plan” April, 2000: p 32. (8 January 2005)

Chapter 2 17 Stegeman The Banks which will provide parking and new commercial office and retail along Third

Street. The plan is to tie the CBD to The Banks and thus reconnect downtown

with the historic importance of the Ohio River. This development will provide

better connections with the city street grid all the way to the shore of the River.

One complaint is that there is no easy access to the riverfront because of the

barrier of Fort Washington Way. Figure 2.6 Cincinnati Skyline from Kentucky The people of Cincinnati were given the opportunity to provide their input

into the design of the components of The Banks as well as discussions of what is

liked and disliked about Cincinnati as it is today. Regarding the downtown area,

restaurants, shopping, clean and safe perception of downtown were liked best,

while the dislikes consisted of weak retail, not enough entertainment, not enough

parking, and isolation from the river. Regarding the riverfront, likes included the

eastern riverfront parks, the beauty of the river, and festivals, while dislikes

included Fort Washington Way, and poor access. The consensus among those

present was that the views to and from downtown should not be blocked with

large stadiums or buildings because it would dilute the strength of downtown.

Chapter 2 18 Stegeman The Banks People do not want to hide the skyline of the city that has become its own

trademark, especially the views from the riverfront and neighboring Northern

Kentucky. Given all of these comments, the general themes that were

considered and carried through to the proposed design include reconnecting

downtown to the riverfront, creating a new riverfront park, and developing the

riverfront right this time.

With the help of the Urban Design Associates (UDA), the design of The

Banks has developed and evolved to the point where it stands now. UDA

researched information on streets, residential uses, open space, parking, and

Figure 2.7 UDA Street Grid Diagram other factors. They were struck by the fact that the city street grid no longer

extended to the riverfront. Fort Washington Way presented a barrier for

pedestrians and cars. The riverfront’s predominant land use was parking in

1996. Finally, there was a perceived lack of residential development downtown

and especially along the riverfront.

UDA came back with a variety of solutions to overcome these issues. Figure 2.8 UDA Highway Barrier Diagram One of their suggestions was to connect the city street grid to the river, which

Chapter 2 19 Stegeman The Banks must include a pedestrian friendly streetscape. Another suggestion involves the

open space along the river. UDA suggested that the existing and proposed

parks should be combined into a riverfront park system to connect with

residential and commercial developments. Along with these ideas to connect the

Central Business District with the riverfront is the idea of capping off Fort

Washington Way, to eliminate the perceived barrier that cuts off access from

Figure 2.9 UDA Riverfront Park downtown to the riverfront. System Diagram The Banks incorporates a centrally-located parking area. This parking will

serve the users of The Banks as well as CBD workers and visitors. The parking

idea goes along with the other common themes in linking the new development

with downtown. To continue this idea, there are proposed economic

development sites such as Broadway Commons which can benefit from the

supporting uses, and will in turn, hopefully fuel revitalization in Over-the-Rhine.

Figure 2.10 UDA Parking Diagram Through this development Cincinnati feels that it will be enough to provide for a

true 24-hour city containing stadiums, culture, entertainment, housing, offices

and parks.

Chapter 2 20 Stegeman The Banks In reality, the development that is being proposed at The Banks is not going to be enough to change Cincinnati. The method of revitalization is a continuation of the development strategies for the central city which has been unable to halt the decline in the population. The development at The Banks is merely looking at ways to achieve a 24/7 lifestyle within the city rather than attempting to draw outside people into the area as well. Instead, Cincinnati should be looking to step out of the box and follow the lead of other cities across the country that have realized the benefits of drawing people to the city beyond the realms of the suburbs that surround the city. Cincinnati should be looking to attract people from all over the world instead of looking to attract those that they have already lost due to sprawl.

The design of The Banks is meant to tie seamlessly to the central business district, but why should a new development focus so much on it’s integration with a declining city center? In the design of The Banks, Cincinnati has invested too much in the betterment of the central business district to fully realize the potential of the new development. The proposed Banks project is

Chapter 2 21 Stegeman The Banks designed to enhance the center city without deterring from the projects currently

underway, such as the ideas of extending the street grid and providing access to

the river. Unfortunately, the central business district is already in to much of a

decline that the development has to minimize its plan for construction so that it

doesn’t make the city look like it’s in despair. Instead, The Banks should be

considered an entity in itself. This process would allow for a new design to

consider methods such as tourism; encouraging people to come to the city above

and beyond the few methods that Cincinnati is currently trying to pursue. The

Banks would be looked at as an addition to the region that may then spur improvements in the center city, but should not wait on the downtown area to develop first.

Another problem with the development of The Banks is that the thought

process behind the master plan of the design has not been fully worked out prior

to the addition of key elements such as the Great American Ballpark, Paul Brown

Stadium, and the National Underground Railroad Freedom Center. Fortunately, the two stadiums work well as book ends for the site and do not hinder further

Chapter 2 22 Stegeman The Banks development. The Freedom Center on the other hand, was placed on the axis of the historic Roebling Bridge, paying little attention to the alignment with the city street grid that is intended to extend to the river, according to UDA’s analysis.

The scale of the Freedom Center is not large enough to stand on its own like that of the stadiums and will therefore be very dependent on the development that occurs surrounding it. The small scale of the Freedom Center will now drive the rest of the design so that the museum does not get lost in the mix. With regards to the future economic benefits provided by the design of The Banks, the degree to which it will be allowed to produce will be miniscule compared to the potential that was present before the construction of the Freedom Center. This is another example of how the ideas in the planning are not fully realized and end up inhibiting the overall potential of The Banks.

The new development along the river should instead focus on the aspects of tourism, which is being seen as a major industry all across the world.

“Tourism, it is argued, is part of the new economic development. It offers one of the few alternatives for cities to build a clean, newly designed urban core—part

Chapter 2 23 Stegeman The Banks safe space and part spectacle... after all, it is alleged that tourism, in general, is the fastest-growing industry in the world.”17 The addition of tourists to the area can provide a consistent clientele that is not met by having local residents alone because of work and other obligations. In general the idea of bringing people to the city is a good plan, but Cincinnati needs to look at this at a larger scale. As proof that tourism is an appropriate solution for Cincinnati, the following chapters will discuss the more specific aspects of tourism and the roles that it plays on cities everywhere.

17 Perry. 40.

Chapter 2 24 Stegeman The Banks C H A P T E R 3 Revitalization Strategies

Cities are constantly looking at ways to keep up with the changing times

through methods of revitalization. The strategies used in rejuvenating a city can

take on a large or small scale depending on the situation. The goal for

revitalizing a city can have multiple purposes including growth, identity and

economics. At times, these efforts are merely fine tuning existing conditions, and

at the other end of the spectrum is a complete overhaul of existing conditions.

“Massive downtown revitalization schemes are usually enormous, too large to

manage, and hardly ever get off the ground. ‘Planners, politicians, developers, and downtown business organizations must recognize the diverse nature of their downtowns and support this diversity. Development that is sympathetic to the character of its district helps that district flourish. Development that goes against the character usually suffers along with the district.’”18

18 Maureen Atkinson and John Williams. “Managing Downtown Revitalization by District,” in Roger L. Kemp ed. The Inner City—A Handbook for Renewal. Jefferson, NC: McFarland & Co., 2001. 79.

Chapter 3 25 Stegeman Revitalization Strategies Revitalization strategies deal with a number of factors in cities, one of

which is allowing the city to function better as a whole. Atkinson and Williams

look at the relationship of various aspects of the city and how they should work

together to be successful. They look at the distinct characteristics, what they call

“nodes”, in the city. Atkinson and Williams categorize these nodes into eight

districts: business, mainstream shopping area, avant-garde arts,

cultural/entertainment, visitor, upscale retail, low-end retail, and ethnic. The most Figure 3.1 Node Diagram successful scenario with these nodes is when the adjacent nodes or districts

have an overlapping client. “Careful planning and organization around the

realities of a downtown’s nodes – with the aim of building upon strong nodes,

nurturing weak nodes and maximizing synergy between them – is the most

appropriate framework for downtown revitalization.”19 This combination of nodes

is what can make or break a city with respect to how the city is perceived and

how well it performs.

19 Atkinson and Williams. 82.

Chapter 3 26 Stegeman Revitalization Strategies Jane Jacobs has similar ideas regarding how diverse areas should work

together for a common good. She states, “I think that unsuccessful city areas are

areas which lack this kind of intricate mutual support, and that the science of city planning and the art of city design, in real life for real cities, must become the

science and art of catalyzing and nourishing these close-grained working

relationships.”20 Jacobs goes on to relate this to the diversity of cities: “The more

successfully a city generates diversity and vitality in any of its parts, of course,

the better become its chances for building success, ultimately, in still other

parts—including, eventually, those most discouraging to begin with.”21 This

diversity is likely to occur in large cities, but the success of its occurrence is not

definite in any situation and should therefore not be expected. There are

economic factors that also play into the diversity of the city.

Overall, generalized pictures of a city do not tell the whole story. The

important factor is noticing how the individual components work together in the

20 Jane Jacobs. The Death and Life of Great American Cities. New York: Random House Publishing, 1961. 14.

21 Jacobs. 177.

Chapter 3 27 Stegeman Revitalization Strategies environment to make up the real-life composition. Jacobs considers this real-life

factor the most appropriate way to look at cities, “because this is the only way to

learn what principles of planning and what practices in rebuilding can promote

social and economic vitality in cities, and what practices and principles will

deaden these attributes.”22 Jacobs’s ideas regarding diversity extend into the

notion that cities have to build from the assets that they already have and by

doing so are then capable of making more assets. The notion of building on

assets relates to Jacobs, principles of revitalization: it is better to fix existing

elements and work within the given fabric than to undertake a complete overhaul

Figure3.2 Asset Diagram of an area.

As cities look to revitalize their areas, a common theme is to draw people

to the region. Richard Florida, in his research, argues that people are less and

less attached to their career as a means to determine where they live, but are

more interested in the lifestyle they can have in the city where they live. People

are choosing cities based on what they have to offer beyond work. Florida points

22 Jacobs. 4.

Chapter 3 28 Stegeman Revitalization Strategies out in The Rise of the Creative Class that people in the ‘Creative Class’ are looking for lifestyles to promote their enthusiasm and creativity. This ‘Creative

Class’ consists of “People engaged in complex problem solving that involves a great deal of independent judgment and requires high levels of education or human capital that share a common creative ethos that values creativity, individuality, difference, and merit. For the members of the Creative Class, every aspect and every manifestation of creativity- technological, cultural and economic

– is interlinked and inseparable.”23 As cities try to attract the Creative Class, an

overall improvement can be seen through image and economic means.

Cincinnati is attempting to provide the aspects related to Florida’s Creative

Class through its new developments within the downtown area, but has not yet reached the same caliber as others. Cincinnati ranks 33rd out of 50 on Florida’s

Creativity Index thanks to its Midwest roots.24 Cincinnati residents are “less

23 Richard Florida. Rise of the Creative Class. New York, NY: Basic Books, 2002. 8.

24 James Schroder. “Creative Class: Cincinnati Discovers Cosmopolitan” in The Next American City. January 2005. (9 February 2005).

Chapter 3 29 Stegeman Revitalization Strategies interested in the progressive agendas of Florida and his followers than in basic

quality-of-life issues and traditional Middle American values. While Cincinnatians

enjoy the arts and theater, they also love old-fashioned attractions like sports,

beer, barbecues, and outdoor festivals.”25 Cincinnati is not focusing on drawing

all of the Creative Class type including those with diverse lifestyles such as gays

and lesbians. “City officials have recognized that continued development in the

center city depends heavily on its ability to attract a wide range—not just one

type—of residents and visitors.”26 Therefore, Cincinnati needs to look at the possibilities involved in attracting visitors to the area through tourism.

25 Schroder.

26 Schroder.

Chapter 3 30 Stegeman Revitalization Strategies C H A P T E R 4 Tourism Strategies

Revitalization in some form is occurring all over, but for cities looking to

draw people into their areas the preferred method is tourism. The creation of a

tourist destination is beneficial in achieving an overall image for the city as well

as providing an economic increase created by the consumption spending of

visitors. Much like the icon of the Eiffel Tower in Paris, this image can serve as a

lasting impression in the mind of its residents, visitors, and potential visitors as

well. It is what links people to the place and can be passed on from one Figure 4.1 Eiffel Tower; Paris, France individual to another.

Recently, tourism has been studied and implemented more thoroughly in

the design of urban centers. “Although some of the origins of tourism and leisure

projects can be found in the 1970s when festival markets were developed to

attract consumer activity in downtown areas, in tourism terms these were

insufficient to expand the visitor base to the downtown areas in North American

cities. They were supplemented by a range of ‘special activity generators’ (i.e.

Chapter 4 31 Stegeman Tourism Strategies sport arenas, stadia, casinos, entertainment complexes) which were able to

attract tourists and day-trippers (Robertson 1995) and to compete with

suburbs.”27 Meanwhile, “’Tourism, in just over a half century, …has become one

of the world’s most important economic sectors.’ In many cities, it is viewed as a

key ingredient of economic restructuring: the transformation of cities from centers

of manufacturing to centers of service.”28 These ideas explain how tourism is

changing with modern society. They can be related to a method of revitalization

that cities are looking towards.

Tourism has been proven to benefit revitalization efforts in cities. “In an

era of increased leisure, recreational participation, and increased environmental

and heritage concern, many of the world’s major waterside city areas have been

redeveloped with conservation, recreation, and tourism in mind. There is little doubt that recreation and tourism can be used as catalysts for redevelopment;

27 Stephen J Page. and C. Michael Hall. Managing Urban Tourism. Harlow, England: Pearson Education Limited, 2003. 44.

28 Perry. 34.

Chapter 4 32 Stegeman Tourism Strategies but there may be concern, however, when tourism and leisure are used as the only purpose for redevelopment.”29 Tourism should not be the lone method of revitalization, but must work in correspondence with other efforts in the city. The most successful solutions for revitalization happen when a number of factors come together and work hand-in-hand for the common goal of the betterment of the city.

Considering aspects of revitalization in congruence with methods related to tourism it is important to look at the writings of Stephen J. Page and C.

Michael Hall. They have worked with tourism on a number of levels, including looking at precedents and studying information on economics. The study of tourism looks at the consumption and leisure activities in cities, while the use of precedents provides concrete examples of methods that have been both successful and unsuccessful as a means of understanding how the various aspects of tourism can be used.

29 Stephen J. Craig-Smith and Michael Fagence, ed. Recreation and Tourism as a Catalyst for Urban Waterfront Redevelopment: An International Survey. Westport, CT: Praeger Publishers, 1995. 8.

Chapter 4 33 Stegeman Tourism Strategies Cities have experienced tourism since ancient times. Page and Hall note that tourism “has moved from a neglected field of social science a decade ago to a position where the importance of urban tourism is now receiving due recognition in a variety of academic fields, not least of which is tourism studies itself, but increasingly it is being seen as a specialized area of destination management and marketing with its own set of concerns and issues.”30 The study of tourism by Page and Hall includes communities from small towns to large mega-cities.

Looking at cities, it is important to consider the quality of life that already exists. Page and Hall reports “One of the prevailing problems, which has important consequences for tourism, is the impact of mega-cities on the quality of life of residents and visitors…. Thus if the quality of life deteriorates, the attraction for visitors will diminish too.”31 This quality of life issue relates back to the ideas previously discussed regarding Richard Florida’s ‘Creative Class.’ As

30 Page and Hall. xviii.

31 Page and Hall. 8-9.

Chapter 4 34 Stegeman Tourism Strategies the study of tourism has grown, it has become a complex process that looks at culture, lifestyles, and demand in different societies for holidays and travel. Page and Hall explain that tourism had previously been described mostly by international tourism, but “Pearce (1987) identifies the significance of domestic tourism, which in statistical terms estimated to be four times greater in volume than international travel. Domestic tourism is the movement of people within their own country for the purposes of tourism, whereby they spend at least one night away from their home area.”32 The ideas related to domestic tourism are associated with the increase in leisure time and the growing opportunity for flexible hours in the workplace.

Within the realm of domestic tourism lies urban tourism as a distinct activity. Urban tourism “is sufficiently important either as a particular group of tourism activities or in the role such tourism does, or might play within the

32 Page and Hall. 10.

Chapter 4 35 Stegeman Tourism Strategies broader context of cities (Ashworth 1992a: 3).”33 One benefit to urban tourism is

that the functions that exist among the ideas of tourism are rarely produced for,

or consumed by, tourists, but by a range of users that incorporates those that

work and live there and can use these functions on a regular basis. The

functions that are being discussed include everything from improved utilities

within the city to increased amenities. These functions are related to the idea

that tourism is a consumption system.34

Tourism and leisure activities co-exist with other productive activities.

“The tourist city is not necessarily a distinct spatial entity that the visitor can easily recognize: it is a patchwork of consumption experiences, spatially dispersed and often grouped into districts and zones (e.g. the entertainment zone) with symbols, a unique language and range of icons to differentiate the

experience of place consumption… The tourist city is predicated on a series of

33 Page and Hall. 16.

34 Page and Hall. 22.

Chapter 4 36 Stegeman Tourism Strategies primary attractions and an infrastructure that is utilized by non-tourists.”35 An

infrastructure that is used by non-tourists allows the services of tourism to be

associated with other aspects of the city including the central business district or other areas of revitalization.

Page and Hall discuss ideas of consumption as they relate to aspects of

tourism. Specifically, Murphy’s ideas of consumption: “While consumption is

significant within the postmodern city, it needs to be remembered that the places

or sites of consumption are manufactured or created spaces. Shopping malls,

hypermarkets, multiplexes, planned communities, waterfront spaces, museums

and cybercafés are all products of service, property and entertainment

industries.”36 Page and Hall also discuss Mullins’ similar ideas related to

consumption. Mullins recognized the relationship of tourism and leisure to the

pursuit of pleasure. According to Mullins (1991), “This pleasure-seeking is part of

a constant search for the new, different, bigger and better pleasures, with

35 Page and Hall. 49.

36 Page and Hall. 35.

Chapter 4 37 Stegeman Tourism Strategies services being either collectively packaged as spectacles and festivals (e.g.

theme parks), or available as number individual services ranging from concerts to

purchased sex, and from sports to holiday accommodation.”37 Cities are

constantly providing this range of consumption opportunities.

Within the role of consumption exists the idea of the individual tourist and

the concept of the tourist experience. “According to Graefe and Vaske (1987),

the ‘tourist experience’ is the culmination of a given experience which can be

influenced by individual, environmental, situational and personality-related factors

as well as the degree of communication with other people.”38 Cooper acknowledges the connection of consumption and influencing factors by saying,

“the demand for tourism at the individual level can be treated as a consumption process which is influenced by a number of factors. These may be a combination of needs and desires, availability of time and money, or images,

37 Page and Hall. 39.

38 Page and Hall. 56.

Chapter 4 38 Stegeman Tourism Strategies perceptions and attitudes.”39 It is important to remember that tourists have different desires.

Therefore, the types of tourists should be described and classified. In

1972, Cohen identified four types of tourist travelers: mass tourist, individual mass tourist, explorers and drifters. The ‘mass tourist’ is highly organized, visiting specific sights on a tour or other organized system. The ‘individual mass tourist’ similarly visits the specific organized sights but also makes it a point to visit side interests on his or her own. The ‘explorers’ are looking to experience the social and cultural lifestyles that exist in the given destination. The ‘drifter’ seeks to feel part of the destination and not encounter other tourists. These are ways to classify types of tourists, but what is it that the urban city does to attract tourists in general? What are their qualities?

Regarding visitors to urban areas, there are a number of different motivators – visiting family and friends, business travel, entertainment, sightseeing, personal matters, etc. “One can argue that tourists are attracted to

39 Page and Hall. 58.

Chapter 4 39 Stegeman Tourism Strategies cities because of the specialized functions they offer and the range of services provided.”40 The significance of these aspects to the tourist varies according to importance of destination and attractions.

There are several key criteria that should be met in the design of a tourism-based environment. An analysis of the future development must be made to determine the existing situations that are to be built upon. The type of tourist that the design is intending to attract must also be considered. In order to attract the most possible number of visitors, the design should be appealing to all types of people from the mass tourist to the drifter. In order to continue to appeal to the wide range of visitors there must be a number of attractions to satisfy their need for consumption. Finally, one of the most important aspects to consider is the idea of flexibility. The flexibility of the overall design will allow for the design to adapt over time and continue to prosper. These criteria are being considered in cities across the world, which can be further examined in cities where these strategies have been taken.

40 Page and Hall. 20.

Chapter 4 40 Stegeman Tourism Strategies C H A P T E R 5 Precedents

Numerous cities have used tourism based revitalization as the key

strategy to draw people into their city. In order to describe the variations in how

tourism strategies are used, it is important to look at examples from other cities.

Some key examples include the waterfront revitalization attempts in Baltimore,

the event-based venues in Montreal, as well as the evolving efforts at Chicago’s

Navy Pier.

Baltimore City was suffering in a variety of ways that were fairly common

for cities across the country and the world. The city was “Declining from a

population of 950,000 in 1950 to about 651,000 in 2000.” Also, “in 1950, 79.1

percent of metropolitan area employment was located in the city, by 2000, only Figure 5.1 Baltimore Aerial Photograph 33 percent.”41 “This statistical portrait indicates a central city that has clearly

41 Donald F. Norris, “If We Build It, They Will Come! Tourism-Based Economic Development in Baltimore.” in Dennis R. Judd, ed. The Infrastructure of Play: Building the Tourist City. Armonk, New York: M.E. Sharpe, 2003. 140.

Chapter 5 41 Stegeman Precedents been in decline for at least the past five decades.”42 Baltimore responded to

these statistics with two developments: Charles Center, an office-based

development, and the Inner Harbor, a tourism-based development in order to

prevent the situation from deteriorating.

It was the initial development of Charles Center that made the Inner

Harbor possible. Although Charles Center is not the main draw for tourists,

“without this office growth, there would not have been sufficient critical mass to

encourage the overall rejuvenation of the Inner Harbor.”43 Baltimore’s business

and civic leadership chose this tourism-based development partly because they Figure 5.2 Baltimore Charles Center couldn’t find another viable strategy for their city. Another reason was to use the

existing assets within the urban waterfront area. Charles Center was designed to

serve as a centerpiece and principal attraction.

Prior to the Inner Harbor development, there was nothing there to attract

anyone to the waterfront. In fact, the industrial and shipping yards did more to

42 Norris. 141.

43 Norris. 142.

Chapter 5 42 Stegeman Precedents deter people from the harbor. Within a short time after opening, “the area drew

millions of visitors, and it continues to attract large numbers today from within

and beyond the Baltimore region.”44 The amenities that attract visitors consist of

office buildings, local cultural attractions, a multi-income residential community,

as well as parks and open space immediately adjacent to the harbor.

Much of this development stemmed from observing the way that people

used the site while development was taking place. “By the early 1970s, the

blocks immediately around the Inner Harbor were either developed or under

development. However, the shoreline was mostly open. It was in this area that a

variety of urban and ethnic festivals began to be held. These festivals attracted Figure 5.3 Baltimore Inner Harbor, Plaza people to the Inner Harbor and showed that it could be a popular place for local

residents.”45 Today, a public promenade exists along the entire circumference

of the Inner Harbor waterfront.

44 Norris. 146.

45 Norris. 146.

Chapter 5 43 Stegeman Precedents The redevelopment efforts in Baltimore have been quite successful on a

variety of different levels. Not only has the image of the city been altered, but

more people visit the city annually than before the revitalization.46 “By nearly any

measure, the physical redevelopment of Baltimore’s once run-down, dilapidated

waterfront area has been impressive. In just over twenty-five years, decaying

and derelict wharves and warehouses have been demolished, and in their place

numerous modern buildings and other physical facilities have been constructed,

totally transforming the Inner Harbor.”47 The Inner Harbor has become an

energetic area of activity that provides a public space for recreation activities for

anyone who wishes to visit. Figure 5.4 Baltimore Inner Harbor The success of Baltimore is visible in a number of ways. “By the

measures of attracting tourists and tourist spending, the Baltimore Renaissance

has been quite successful. People come to Baltimore, mostly to the Inner Harbor

46 “Baltimore City as a whole draws an estimated 13 million visitors annually.” Norris. 147.

47 Norris 144.

Chapter 5 44 Stegeman Precedents and proximate areas, where they spend money. They did neither prior to the

redevelopment of the Inner Harbor. Without the Inner Harbor redevelopment, the

city would have lost (or at least it would have never gained) most of the tourists

(and their spending) that it currently receives….”48 These redevelopments led to

an increase of jobs. “Prior to the development of Charles Center, the city

estimated that about 9,500 people worked in the project area. The same source

estimated that 10,000 new jobs were added after Charles Center redevelopment.

The Inner Harbor redevelopment resulted in yet an additional 25,000 jobs.”49

These visitors and their spending habits affect the state and local economies. Figure 5.5 Baltimore Inner Harbor, Night The area is not used only by tourists, but by the area’s own inhabitants.

The success of Baltimore can be seen in the physical redevelopment,

attracting tourists, creating employment, and producing tax revenues. “Since the

completion of the Charles Center and Inner Harbor redevelopment projects, a

great deal has been added to the built environment of downtown Baltimore, a

48 Norris. 149.

49 Norris. 150.

Chapter 5 45 Stegeman Precedents previously dilapidated area has been aesthetically improved, thousands of new

jobs have been produced, and the assessed value of property in the downtown

and the property tax revenues derived from the city center have increased.”50 A

final, less tangible, benefit includes the city’s overall view of itself and the national

and international recognition that it has gained as a result of this redevelopment.

It is important to notice with Baltimore that no attempt was made to

completely overhaul a city that was in decline, but to add an asset to the city that

would make its own claim. The change that occurred in Baltimore was not

necessarily the elimination of the slums, but creating an atmosphere for tourists

that was positive instead of the negative image that existed prior to the

development of the Inner Harbor.

Another city that has succeeded in providing for tourists as well as local

residents is Montréal. Like Baltimore, Montréal strived to create a tourist-based

environment. In a first attempt, Montréal focused on mega-events as a way to

provide for tourists, including the 1967 World’s Fair and the 1976 Olympic

50 Norris. 153. Figure 5.6 Montreal World’s Fair, 1967 - Buckminster Fuller’s Geodesic Dome Chapter 5 46 Stegeman Precedents games. These mega-events did not result in the economic boost that Montréal

was looking to achieve. As director of the Center for Economic Development at

the University of Wisconsin, Marc Levin, reveals, “Despite the post-Olympics

letdown, Montréal did not abandon tourism. Montréal’s tourism policy shifted

away from mega-events to development of a diverse array of tourism

attractions.”51 This array included sports, entertainment, culture, and hotels. In regard to these attractions, Levin notes, “Tourists constitute about 25 percent of their (summer festivals and Vieux-Port) clientele, and they draw large numbers of suburbanites to the city. Moreover, … these are not simply tourist attractions; they are recreational facilities and entertainment events mainly frequented by city residents, enhancing the quality of life in a “ville-festive”—a difficult-to-quantify but important factor in assessing their fiscal worthiness.”52 Montréal is a prime example of how to draw both visitors and local residents into the urban core.

51 Marc V. Levine. “Tourism Infrastructure and Urban Redevelopment in Montreal.” in Dennis R. Judd, ed The Infrastructure of Play: Building the Tourist City. New York: M. E. Sharpe, 2003. 250.

52 Marc V. Levine. 258.

Chapter 5 47 Stegeman Precedents The idea of an array of tourist attractions may serve to bring the scale and

risk of the tourist-based environment into a manageable realm for a city like

Cincinnati. The mega-event, like that in Montréal, may result in a negative

outcome where the cost involved in achieving such a grand event is not sufficient

when considering the paybacks. The idea of developing multiple arrays of

attraction allows for assessment of the individual entities on a smaller scale and

possibly redeveloping if needed instead of a complete overhaul of a mega-event.

There is no doubt that this method of tourism is a large-scale project by any

means, and therefore one that takes much research and consideration when

determining the most appropriate actions that should be taken for Cincinnati. In

particular, consideration of the aspects based on its culture and society must be

given priority.

In consideration of Montréal’s efforts, it is important to take into account

both strategies as a means to draw people to the city. The first attempt – the

Olympics – was a major overhaul of existing conditions that left little space for

Figure 5.8 Montreal High Lights minor adjustments once the Olympic Games had come to an end. As a result, Festival

Chapter 5 48 Stegeman Precedents Montréal changed its approach to be less obtrusive. The design now allows for

changes to be made on a smaller level with altering festivals. If attendance for

one or two festivals begins to decline, minor revisions can be made to the

schedule of events to allow for the revamp of the tourist area. This smaller scale

approach to revitalizing a tourist area makes the most sense for a city where the

destination is the main attraction and there is a need to keep the attraction up

and running, even in the event that a portion would need to be rejuvenated.

Similar to the strategy in Montreal is that of Chicago’s Navy Pier, which

has changed its use over time to adapt to the needs of the city. The Chicago

design has taken on roles as the Municipal Pier, Navy training base, University of

Illinois, and Navy Pier as it stands today. The most important thing to notice is

the design as it stands now. The design by VOA and Benjamin Thompson and

Associates “was intended to serve as a backdrop for the activities of people

using the pier.”53

Figure 5.9 Navy Pier, Chicago 53 Douglas Bukowski. Navy Pier: A Chicago Landmark. Metropolitan Pier and Exposition Authority: Chicago, IL; 1996. 64.

Chapter 5 49 Stegeman Precedents The number of venues present at Navy Pier allow for a wide range of

visitors. The pier is appealing to a number of different types of visitor because of

the variety of attractions present. The setting at the pier includes activities at the

IMAX Theater, beer garden, Children’s Museum, local vendors, Shakespeare

Theater, exhibition space, and more. The overall appeal of the design is in the

number of attractions available from a relaxing visit to the winter garden to a

night out with live music in one of the restaurants. The design also allows for

longer stays at the pier. When a visitor gets tired of one particular activity there Figure 5.10 Navy Pier – Carousel, Ferris Wheel is a wide variety to sustain their other interests as well.

The constant presence of events at the pier is the main focus of its

success. The committees make sure that there is always something going on at

Navy Pier year-round. One example is the weekly fireworks shows that occur

every Wednesday and Saturday throughout the summer. The Pier attracts

Chapter 5 50 Stegeman Precedents hundreds of thousands of people each year – 600,000 people during the pier’s first summer of operation.54

The methods put forth in these precedents are strategies that should be

taken into account in the design of a tourism based environment for Cincinnati. It

is important to acknowledge the success of any precedent and the length of

success when considering the method that was used in attracting people to the

area especially when that same approach is being applied for yet another city –

Cincinnati.

To analyze these strategies used in the previous cities, it is now important

to see how those roles would impact the design for Cincinnati. Similar to

Baltimore, Cincinnati has existing developments already established – residential

developments downtown, Newport on the Levee, sport stadiums – which can be

expanded on to achieve an entirely new design. In comparison to Montreal, the

design for Cincinnati should allow for flexibility in the events that would occur

within the design while also providing venues to support visitors when festivals

54 Bukowski. 72.

Chapter 5 51 Stegeman Precedents are at a lull. Finally, in comparison to the design of Navy Pier, Cincinnati should

be able to adapt over time and allow for the design of a tourism environment that

can serve its residents as well as attract visitors from all over. Therefore, without conclusive evidence of a single, best method for tourism design, the answer for

Cincinnati lies in the variety that it is able to provide for its future visitors.

** See appendix for additional precedent images

Chapter 5 52 Stegeman Precedents C H A P T E R 6 Design

The design of a tourism based environment in Cincinnati should be based

on the criteria already established in texts and cities. The proposed destination

will build on the assets already in place in Cincinnati, the historic district in

Covington and the newly developed Newport on the Levee. The project will be

located along the banks of the Ohio River serving Cincinnati, Newport, Covington

and the region as a whole. Figure 6.1 Design Concept Diagram Given the increase in development of Cincinnati’s neighbors in Northern

Kentucky, the design along the River will also build on these assets as well. The

new image for Cincinnati will take place as an amendment to the current design

for The Banks, providing a new way to approach the aspects of development;

tourism. This site will take advantage of the historic context of the riverfront. The

site along the riverfront also has the benefit of being at the base of the beautiful

Cincinnati skyline. The design of the new tourist destination will be able to stand

alone, while keeping in mind the area that it is designed to serve. The idea of

Chapter 6 53 Stegeman Design taking over a complete city is too much, but the idea given by Hannigan in his

description of the Fantasy City is that the city can take on the characteristic of

“Solipsisicity, where the city is economically, culturally and physically detached

and isolated from surrounding neighborhoods in a City of Illusion.”55 The new

complex will be designed with these same principles of illusion found in Fantasy

City drawing attention to itself and away from those that may be less desirable in

Cincinnati.

Through design, the new complex will encourage the visitor to explore and

visit the existing assets that are available even if, given the condition of

Cincinnati’s urban layout, the assets are not easily accessible or visible. Visitors

to Cincinnati only know about what they can see or what they have heard. But

given the opportunity to educate the visitor about everything that is available

through design instead of the simplicity of the traditional visitor center, it will

Figure 6.3 Progression through Site create a new experience for the visitor through its wide array of attractions. Diagram ** see appendix for additional information

55 Page and Hall. 44-45.

Chapter 6 54 Stegeman Design The idea behind this tourist destination is providing a wide variety of

attractions in one destination. It will be located along the riverfront consisting of a

range of uses for tourists and local residents. Given the negative instances of

one sole approach as a means to attract visitors, this design will be a

conglomeration of the various methods currently being used throughout the

world. The design will consist of elements serving a number of client types

including families, adults, business travelers, and more. By providing a range of

attractions, given that times will change, if a particular venue goes into decline it Figure 6.4 Design by Activity Type Diagram can be revitalized as a small project amongst the larger whole instead of the

entire complex requiring a complete overhaul. This is an appropriate tactic for

Cincinnati as they strive for long term success.

The complex will include a combination of tourism venues, including:

historic district, marina, health spa, shopping, indoor waterpark, restaurants and

nightlife, festival park, amusement area, as well as a visitor’s center. This

combination will allow for both an active setting which emphasizes the tourist

attractions and overall supply and a leisure setting, which together will give the

Chapter 6 55 Stegeman Design city the distinct image which will be achieved through the progression through the

site.

Figure 6.5 Panoramic Photograph Collage – Cincinnati, Covington, Ohio River * See appendix for additional images. Covington Kentucky will consist of the historic district. Additions to the

area will be kept to a minimum in order to preserve the significant context of the

site. This attraction consists of historic buildings as well as remarkable views of

the Cincinnati skyline.

The marina will be located on the Ohio River with access from the

adjacent Licking River. The marina will provide short term opportunities for river

travelers to access the tourist destination. There will also be water taxi access to

provide alternate transportation options to the other attractions as part of the

tourist destination.

Chapter 6 56 Stegeman Design The health spa and hotel will be located in a garden setting as part of a resort complex in Newport, Kentucky. The health spa and hotel can be seen as an amenity to business travelers needing some time to relax during their trip to the city as well as being an enticing element in itself for visitors and local residents looking for a getaway from their stressful lives.

Another attraction in Newport includes a shopping area that will feed from the existing Newport on the Levee. This shopping will include local vendors in permanent and temporary structures. Vendors may sell anything from regional produce and foods to handcrafted arts.

An addition to Sawyer Point includes an indoor waterpark and recreation area. The waterpark provides year-round aquatic adventures despite

Cincinnati’s cold seasons. This attraction will satisfy even the most active visitors.

The restaurant and nightlife area will provide entertainment on the

Cincinnati side of the Ohio River. This destination will not only be fueled by the

Chapter 6 57 Stegeman Design visitors to the area, but can also serve as a prime destination as part of the professional sports seasons.

In the past, parks and festivals have been held in the city streets requiring them to be shut down. The park and festival venue will allow for a number of festivals to take place within the area without having to close down city streets.

The success of this destination will be based on the activities that can be continuously scheduled for a variety of visitor preferences

Another family oriented destination is the amusement park. This area will have high and low energy attractions. Some rides include: a rollercoaster, a ferris wheel, a carousel, an observation tower, as well as miniature golf and go- karts for the competitive type.

Finally, the visitor’s center will be located on a bridge over the Ohio River connected the two states as well as the entire tourist destination. The visitor center will provide information on the entire region while being a landmark for the

Greater Cincinnati area.

Chapter 6 58 Stegeman Design The design of the tourist destination for Cincinnati’s Riverfront will improve

the overall quality of the city and region as a whole. It will be based on the

existing assets of the area while providing yet another self-sustaining amenity.

The overall design will consist of an array of experiences that progress through the site to provide an atmosphere for all to enjoy. The variety-based tourist destination along Cincinnati’s riverfront will attract people from all over and serve as a unifier to the region as a whole, thus eliminating the perception that the river is a divider and encouraging the river to be seen as the element that links the region together with the support of the tourism destination. The revitalization of the riverfront will come full circle with the complete design of the tourist destination.

Chapter 6 59 Stegeman Design W O R K S C I T E D

ƒ Alltucker, Ken and Cindi Andrews. “Cincinnati leads nation in population decline.” Cincinnati Enquirer, 24 June 2004.

ƒ Atkinson, Maureen and John Williams. “Managing Downtown Revitalization by District.” The Inner City—A Handbook for Renewal. Edited by Roger L. Kemp. Jefferson, NC: McFarland & Co., 2001.

ƒ Bukowski, Douglas. Navy Pier: A Chicago Landmark. Metropolitan Pier and Exposition Authority: Chicago, IL, 1996.

ƒ “Cincinnati/Northern Kentucky: A Great Vacation Destination: Location, Attractions, Cuisine, Value—Area Has It All and More.” 24 June 2003. (20 December 2004).

ƒ “Cincinnati USA.” The Partnership for Greater Cincinnati. 2002.

ƒ “City of Cincinnati Population.” Cincinnati USA (4 January 2005).

ƒ Craig-Smith, Stephen J. and Michael Fagence, ed. Recreation and Tourism as a Catalyst for Urban Waterfront Redevelopment: An International Survey. Westport, CT: Praeger Publishers, 1995.

Bibliography 60 Stegeman ƒ “Demographic Profile.” In Cincinnati USA. (4 January 2005).

ƒ Florida, Richard. Rise of the Creative Class. New York, NY: Basic Books, 2002.

ƒ Greater Cincinnati Convention and Visitors Bureau. Cincinnati 2004 Official Visitors Guide. Cincinnati Magazine: Emmis Publishing, 2004.

ƒ Jacobs, Jane. The Death and Life of Great American Cities. New York: Random House Publishing, 1961.

ƒ Levine, Marc V. “Tourism Infrastructure and Urban Redevelopment in Montreal.” The Infrastructure of Play: Building the Tourist City. Edited by Dennis R. Judd. New York: M. E. Sharpe, 2003.

ƒ “MSA Population by County.” Cincinnati USA (4 January 2005).

ƒ Norris, Donald F., “If We Build It, They Will Come! Tourism-Based Economic Development in Baltimore.” The Infrastructure of Play: Building the Tourist City. Edited by Dennis R. Judd. Armonk, New York: M.E. Sharpe, 2003.

Bibliography 61 Stegeman ƒ “Northern Kentucky Growth and Projections Average Increase in Population (Boone, Campbell and Kenton Counties).” Northern Kentucky USA. (8 January 2005).

ƒ Page, Stephen J. and C. Michael Hall. Managing Urban Tourism. Harlow, England: Pearson Education Limited, 2003.

ƒ Perry, David C. “Urban Tourism and the Privatizing Discourses of Public Infrastructure.” The Infrastructure of Play: Building the Tourist City. Edited by Dennis R. Judd. Armonk, New York: M.E. Sharpe, 2003.

ƒ Schroder, James. “Creative Class: Cincinnati Discovers Cosmopolitan.” The Next American City. January 2005. (9 February 2005).

ƒ Urban Design Associates. “Central Riverfront Urban Design Master Plan” April, 2000. (8 January 2005).

Bibliography 62 Stegeman A P P E N D I X

Appendix 63 Stegeman

Appendix 64 Stegeman Greater Cincinnati Visitor Map http://www.cincyusa.com/maps/downtown.asp?sec=map&cat=dt

Appendix 65 Stegeman

Inner Harbor Context Map http://www.clivar2004.org/CLIVAR_baltimore_map_color.gif

Appendix 66 Stegeman

Inner Harbor Map http://www.sailingship.com/directions.htm

Appendix 67 Stegeman Inner Harbor 3D Map http://www.emich.edu/public/geo/557book/d370.innerharbor.html

Appendix 68 Stegeman 2005 Montreal Calendar of Events http://www.vacationsmadeeasy.com/MontrealPQ/eventCalendar.cfm (3 March 2005)

April 2005

March 10 - April 24 Spring Break in Montreal

While most people wouldn't think of Canada as a chart-topper for Spring Break vacations, Montreal will pleasantly surprise all who give it a chance. For fans of culture Montreal features the Notre Dame Basilica, Old Port, and Old Montreal. For the nature lovers Montreal has a breath taking Biosphere, and a Biodome De Montreal exhibit. And, for the sports enthusiast, Montreal is home to an Olympic stadium. So, no matter your love, Montreal has more than a few ways to satisfy it

Apr. 14 - 17 Braderie de mode griffe

Braderie de mode griffe will be an all out fashion event featuring the top designers in Canada and many of their great pieces on sale. Menswear and womenswear, coats to swimsuits, will all be available at remarkable prices. And many of the designers will be on site to discuss the varying intricacies of the fashion world. Whether completely immeresed in fashion or merely wanting to get a stunning wardrobe for cheap, Braderie de mode griffe will offer something for everyone this spring.

Apr. 28 Daffodil Ball

The Daffodil Ball always goes all out in its successful attempts to produce an evening of sophistication that will truly make a difference. 65,000 decorative daffodils, dining, dancing and a raffle combine to help raise money for the Canada Cancer Society. This April, treat yourself to a truly fabulous gala night with the Daffodil Ball.

Appendix 69 Stegeman May 2005

May 29 - June 5 Montreal Bike Fest

Last year's Montreal Bike Fest had 66,000 participants, and 619,800 spectators. So, whether looking to take part in the festivities, or merely wanting to watch, the numbers show that everyone has a good time. Aside from the various races lined up, there are also a number of bicycle demonstrations, as well as family oriented parties. This is an event no bicyclist, or active family, should miss out on.

May. 4 - 19 Acces Asie Festival

Authentic asian art, comedy, dance, film, music and other various presentations will be displayed throughout Acces Asie Festival. Everything from ancient to trendy offerings will be presented by more than 12 countries giving visitors a varied look at an area of the world steep with tradition. Some of the area's highlighted throughout the festival will include China, Japan, Korea, Lebanon and Pakistan.

May. 10 - 15 Elektra

Gaming, film, music, if it has an artistic edge to it chances are it will be highlighted and enhanced with Elektra. Throughout the week long festival visitors will experience how electronic image manipulation and music can enhance a variety of artistic projects. Whether in the electronics business or merely wishing to be amazed, Elektra will open your eyes to a number of things once never thought possible.

June 2005

May 29 - June 5 Montreal Bike Fest

Last year's Montreal Bike Fest had 66,000 participants, and 619,800 spectators. So, whether looking to take part in the festivities, or merely wanting to watch, the numbers show that everyone has a good time. Aside from the various races lined up, there are also a number of

Appendix 70 Stegeman bicycle demonstrations, as well as family oriented parties. This is an event no bicyclist, or active family, should miss out on.

June 18 - July 30 Le Mondial SAQ (International Fireworks Competition)

Summer is the time for fireworks, and every summer Montreal invites only the very best in pyrotechnic design to Le Mondial SAQ. Experience the very latest in pyrotechnic technology, and innovation. Ten teams, representing their respective countries, will be competing for the crown at this year's Le Mondial SAQ.

June 30 - July 10 Montreal International Jazz Festival

Although all of the scheduled acts of the Montreal International Jazz Festival are truly talented musicians, there are a few certain entertainers worthy of special mention. On July 2, Bobby McFerrin will be performing. On July 7, the heavenly Roberta Flack, and scat-master Al Jarreau will be playing a double bill. And, Madeleine Peyroux, with her likeness to Billie Holliday, will perform on July 3-4.

June 30 - July 3 Montreal en Arts

Montreal en Arts offers a refreshing open-air atmosphere that will provide a great opportunity of art appreciation. Watching various artists creating and displaying their works while offering them for sale to the eager public. Last year's festival attracted more than 320,000, ensuring that this is definitely a hot commodity in Canada. Whether visiting for a day or staying for the entirety of the festival, Montreal en Arts will definitely be worth the time spent.

Jun. 1 - 5 Mondial de la Biere

90 breweries, featuring more than 340 beers, will help to fill the streets of Montreal this summer with Mondial de la Biere. Along with the astonishing collection of beer on hand there will also be a number of ciders and gourmet food to add a little variety to the event. Whether a fan of beer or a fan of festivities, Mondial de la Biere will offer a great time for everyone this June.

Appendix 71 Stegeman Jun. 9 - 19 Montreal Fringe Festival

Dance, music and plays, there are available in shocking fashion with the Montreal Fringe Festival. Montreal has always been a city that welcomes performance art with open arms and because of this the performance art community, likewise, embraces the city. Those looking for a truly special performance show this summer should definitely check out the Montreal Fringe Festival, where you'll be able to witness dozens upon dozens of performances.

Jun. 10 - 12 2005 Grand Prix of Canada As Grand Prix action starts to heat up, be sure to catch all of it. Get to Montreal for the 2005 Grand Prix of Canada. This exciting event promises heart-pounding thrills as you witness F1's best race head to head. Whether an avid fan, or not, the Grand Prix of Canada will keep the entire family entertained. Learn More

July 2005

June 18 - July 30 Le Mondial SAQ (International Fireworks Competition)

Summer is the time for fireworks, and every summer Montreal invites only the very best in pyrotechnic design to Le Mondial SAQ. Experience the very latest in pyrotechnic technology, and innovation. Ten teams, representing their respective countries, will be competing for the crown at this year's Le Mondial SAQ.

June 30 - July 10 Montreal International Jazz Festival

Although all of the scheduled acts of the Montreal International Jazz Festival are truly talented musicians, there are a few certain entertainers worthy of special mention. On July 2, Bobby McFerrin will be performing. On July 7, the heavenly Roberta Flack, and scat-master Al Jarreau will be playing a double bill. And, Madeleine Peyroux, with her likeness to Billie Holliday, will perform on July 3-4.

Appendix 72 Stegeman June 30 - July 3 Montreal en Arts

Montreal en Arts offers a refreshing open-air atmosphere that will provide a great opportunity of art appreciation. Watching various artists creating and displaying their works while offering them for sale to the eager public. Last year's festival attracted more than 320,000, ensuring that this is definitely a hot commodity in Canada. Whether visiting for a day or staying for the entirety of the festival, Montreal en Arts will definitely be worth the time spent.

July 8 - August 8 Festival De Lanaudiere

More than 30 classical concerts will be highlighted throughout the entire month of July with Festival De Lanaudiere. From the open-air atmosphere of Lanaudiere Amphitheater to the calming historical churches of Montreal, the environments for this glorious festival will definitely live up to the music showcased. Whether coming for one select concert or wishing to sample a handful, Festival De Lanaudiere will definitely please all who visit.

July 28 - August 6 Les FrancoFolies de Montreal

Hundreds of thousands of individuals annually flood the city of Montreal for the pinnacle in french music, Les FrancoFolies de Montreal. Legendary artists such as Bernard Lavilliers and Pierre Lapointe-Pepiphonique were in attendance last year to help round out the some 150 shows. To all of those in the United States, don't be intimidated by the largely French language music showcased at this festival, regardless of the words you'll still be able to feel the music with acute accuracy.

Jul. 9 - 17 Montreal International Tango Festival

Every aspect of Tango will be covered, in a variety of ways, throughout the longevity of the Montreal International Tango Festival. From classes and lectures on Tango to dances and dance performances, there will be an event for every fan of the Tango. Whether a professional dancer or born with two left feet, the Montreal International Tango Festival will help everyone become more confident in their Tango ability.

Appendix 73 Stegeman Jul. 14 - 24 Just For Laughs Festival

Last year's Just For Laughs featured notable names, such as Tim Allen, Drew Carey, Wayne Brady, and Family Guy Live. And, with the success of last year's event, 2005 looks to be even bigger. Circle your calendar for mid-July, and get ready. Whether searching for that particular entertainer, or merely wanting to get away and laugh, the Just For Laughs Festival is sure to have all you're looking for.

Jul. 31 Montreal Highland Games

The events of the Montreal Highland Games are extremely varied with the only semblance being their undeniable Scottish feel. Heavy athletics, dancing, drumming and piping will have exciting competitions throughout the day. In addition to the various events, there will also be an ample supply of authentic Scottish food and souvenirs such as kilts. This summer come enjoy the serene atmosphere of Montreal and the great culture of Scotland with the Montreal Highland Games.

August 2005

July 8 - August 8 Festival De Lanaudiere

More than 30 classical concerts will be highlighted throughout the entire month of July with Festival De Lanaudiere. From the open-air atmosphere of Lanaudiere Amphitheater to the calming historical churches of Montreal, the environments for this glorious festival will definitely live up to the music showcased. Whether coming for one select concert or wishing to sample a handful, Festival De Lanaudiere will definitely please all who visit.

July 28 - August 6 Les FrancoFolies de Montreal

Hundreds of thousands of individuals annually flood the city of Montreal for the pinnacle in french music, Les FrancoFolies de Montreal. Legendary artists such as Bernard Lavilliers and Pierre Lapointe-Pepiphonique were in attendance last year to help round out the some 150 shows. To all of those in the United States, don't be intimidated by the largely French language music

Appendix 74 Stegeman showcased at this festival, regardless of the words you'll still be able to feel the music with acute accuracy.

August 26 - September 5 World Film Festival

The World Film Festival brings together film from more than 70 different countries, and the events of this mammoth festival are nearly as expansive as the festival itself. A world competition, separate continental competitions, a documentary competition, tributes, highlights on student film, discussions, lectures and enormous outdoor screenings all combine for one of the largest film festivals in the world. This summer save your vacation for Montreal's World Film Festival.

Aug. 5 - 7 The Lachine International Classical Guitar Festival

The Lachine International Classical Guitar Festival is a truly unique festival offering some of the greatest names in classical guitar, while at the same time allow amateurs to compete in a competition offering cash prizes. Past artists of this unique festival have included Vincea McClelland, Isabelle Heroux and Ioana Gandrabur.

Aug. 6 - 14 Tennis Masters Series Canada Held in the beautiful Uniprix Stadium, the Tennis Masters Series Canada is an event that covers eight days in August. The first three days offer day, and evening sessions of the opening round. Quarter final day, and evening, sessions are on August 11-12. Semi Finals will be on August 13. And, the TMS Canada Finals will be held on the last day of the tournament. Pick a certain level of the tournament to see, or watch it all.

Aug. 13 - 21 International Balloon Festival

Hot air balloons from around the world will fill up the skies of the Montreal area with the always successful International Balloon Festival. From morning take offs to night time glow events, where pilots use their flames to light up the balloons in the dark, you have ample opportunity to witness hot air balloons in the middle of action. Other events will include two stages of various live entertainment. This August in your summer in style, visit the Montreal area for the International Balloon Festival.

Appendix 75 Stegeman

Aug. 18 - 21 Festiblues

Last year's Festibules featured more than 20 of the most prominent Canadian blues artists, as well as a few from other areas of the world, and this year's festival looks to follow suit. For four days, visitors of the Montreal area will be welcomed to exquisite blues in a relaxed outdoor environment. Events for the festival will include a kids and teens area, as well as a talent contest finale for amateur blues musicians.

September 2005

August 26 - September 5 World Film Festival

The World Film Festival brings together film from more than 70 different countries, and the events of this mammoth festival are nearly as expansive as the festival itself. A world competition, separate continental competitions, a documentary competition, tributes, highlights on student film, discussions, lectures and enormous outdoor screenings all combine for one of the largest film festivals in the world. This summer save your vacation for Montreal's World Film Festival.

September 9 - October 31 The Magic of Lanterns

Every year the Montreal Botanical Garden is covered in authentic Chinese Silk Lanterns, commemorating The Magic of Lanterns. The theme of the event changes yearly, and new lanterns are always added, as well. Whether this will be your first viewing of the garden, or you've been numerous times, its never the same during The Magic of Lanterns.

Sep. 2 - 5 Labor Day Weekend in Montreal

Those looking for a touch of excitement this Labor Day Weekend will find all they need and more in the unique setting of Montreal. With its collection of diverse locales you'll be able to experience so much in just one weekend. From Old Montreal and Old Port to the Biosphere and Notre-Dame Basilica, the sights will abound as your wonder soars. This Labor Day Weekend make your time mean something. Visit Montreal.

Appendix 76 Stegeman

Sep. 11 Festival de la Sant Oasis

Whether cycling, running or skating, you're sure to get a great workout while visiting the Festival de la Sant Oasis. From a full out 42k marathon to a less strenuous 5k walk, there will be a level of difficulty for everyone when they visit Montreal. In addition to the always popular marathon, there will also be an Experts' in-line Skating and Health Cycling Event. Come celebrate health and Montreal this year with the Festival de la Sant Oasis. Learn More

October 2005

September 9 - October 31 The Magic of Lanterns

Every year the Montreal Botanical Garden is covered in authentic Chinese Silk Lanterns, commemorating The Magic of Lanterns. The theme of the event changes yearly, and new lanterns are always added, as well. Whether this will be your first viewing of the garden, or you've been numerous times, its never the same during The Magic of Lanterns.

Oct. 7 - 10 Columbus Day Weekend in Montreal

If you're looking for a change of pace this Columbus Day Weekend, the city of Montreal will offer exactly what you're looking for without having to travel half the world over. As the second largest French speaking city, behind only Paris, Montreal will offer a great foreign touch while staying relatively close to your backyard. With a number of architectural styles, large mix of people among the population and constant stream of events and festivals, Montreal will make your vacation this fall one that will never fade in memory.

Oct. 28 - 30 The Grand Masquerade

For three days in October the focus of downtown Montreal is turned towards the celebration of Halloween. Whether a true connoisseur of the holiday or merely looking for a wild way to spend your vacation, The Grand Masquerade will definitely appeal to all. Monster shows, variety shows

Appendix 77 Stegeman and an all around festive time will mark the downtown area as the place to be. This Halloween let yourself go in the city of Montreal.

November 2005

Nov. 3 - 13 Cinemania Film Festival

From viewing the newest releases of French film to intimate discussions with industry insiders, the Cinemania Film Festival will offer fans of film a truly unique chance to experience a great niche within the film industry. For nearly two weeks the Maxwell-Cummings Auditorium will be flooded with only the best of French film. Clear your schedule for this November and make room for the always inspiring Cinemania Film Festival.

December 2005

December 3 - January 8 Christmas at the Garden

The Montreal Botanical Garden is a truly magical place, and during Christmas the air in the gardens becomes thick with cheer and good spirits. An array of foliage including cyclamens, fir trees, ivy and poinsettias will warm the heart during the cold winter months. In addition to the amazing display there will also be carolers offering good tidings and a chance to purchase an amazing poinsettia from the garden's gift shop. Start making your plans today to enjoy the holiday cheer of Christmas at the Garden.

Dec. 31 New Year's Eve at the Blu Montreal

Some of the most renowned DJs from Canada and the United States annually attend the New Year's Eve celebration at Blu Montreal, offering the perfect mix of sound to keep you partying well into the new year. This New Year's Eve don't go to the same old house party that usually dies out by 11:30. Visit the beauty of Montreal and attend the party that just won't stop. Aside from the main bash, an after party will be held the next night for those who just didn't get enough of New Year's Eve.

Appendix 78 Stegeman

Navy Pier Map http://www.navypier.com/SubLink.cfm?Main_ID=13&Sub_ID=56

Appendix 79 Stegeman Navy Pier Event Calendar http://www.navypier.com/SubLink.cfm?Main_ID=14&Sub_ID=1 Event Date Time Ticket Prices/Information Admission is $6.75 for adults and M-F 10 am- $5.25 for children under the age of 10pm;Sat 03/11/2005- 12. On weekends, nine-hole play will Golf Around Chicago 10am- 04/13/2005 be available at a reduced rate. For 11pm; Sun more information, please visit 10am-7 pm www.golfaroundchicago.com Fri 3pm- 8pm; Sat 04/01/2005- Festival Hall A The Chicago Bike Show 10am-7pm; 04/03/2005 www.chicagobikeshow.com Sun 10am- 5pm Festival Hall B 04/23/2005- Diabetes Expo 10am-4pm www.americandiabetes.com. 04/23/2005

Fri-Sun Festival Hall A/B Chicago Contemporary + 04/29/2005- 12pm- www.thepiershow.com. Classic Art Fair 05/02/2005 8pm;Mon

12pm-6pm Pier 05/06/2005- For more information, please visit Navy Pier Walk 2005 operating 10/31/2005 www.pierwalk.org hours Budweiser Clydesdales at 05/20/2005- 12 p.m. - 4 Meet the Budweiser Clydesdales! Navy Pier 05/22/2005 p.m. 05/21/2005- Armed Forces Day TBA Navy Pier's salute to the military. 05/21/2005 The Classical Symphony 05/22/2005- Grand Ballroom 3pm-5pm Orchestra 05/22/2005 www.classicalsymphonyorchestra.org PSI Executive Diversity Job 05/25/2005- 10 a.m. - 4 Job Fair Fair 05/25/2005 p.m. Xtreme Cyber Mania At Navy 05/27/2005- Fri. 5pm- Tickets available in advance are:

Appendix 80 Stegeman Pier 05/29/2005 10pm; Sat Friday $15; Saturday $20; Sunday 12pm- $15. Tickets at the door will be: Friday 10pm; Sun $20; Saturday $25; Sunday $20. 12pm- Spectators and children under 11: $7 10pm Located in Festival Hall. www.cyberfest.us Memorial Day Weekend 05/28/2005- Fireworks Saturday at 10:15 p.m.; TBA Celebration 05/30/2005 Sunday at 9:30 p.m. 06/02/2005- Family Fun Thursdays TBA Activities TBA 09/01/2005 Sat. & Sun. Tickets $10 in advance; $15 at the 06/24/2005- WIRED NextFest 9 a.m. - 6 door. Festival Hall A 06/26/2005 p.m. www.nextfest.net City of Chicago July 3rd 07/03/2005- Viewable from Navy Pier. Please call TBA Fireworks 07/03/2005 (312) 744-3315 for more information. Pier Independence Day 07/04/2005- operating Fireworks at 9:30 p.m. Celebration 07/04/2005 hours Pier Labor Day weekend 09/03/2005- Final fireworks performances of the operating Celebration 09/05/2005 season. hours 09/13/2005- Festival Hall B Women in Business 2005 8am-5pm 09/15/2005 Visit: www.wbdc.org Festival Hall A/B Expressions of Culture, 10/28/2005- 11am-8pm For more details, visit Inc./S.O.F.A. 2005 10/30/2005 www.sofaexpo.com The LaSalle Bank Winter 12/09/2005- TBA Activities to be announced. WonderFest 01/01/2006

Appendix 81 Stegeman Site Photos taken by author:

Photograph collage taken from Carew Tower, Cincinnati

Photograph collage taken from Newport on the Levee, Kentucky

Photograph collage taken from Roebling Bridge

Appendix 82 Stegeman Photograph collage taken from Purple Pedestrian Bridge

Photograph collage taken from The Banks site, Cincinnati

Photograph collage taken from The Banks site, Cincinnati

Appendix 83 Stegeman

Photograph collage taken from Sawyer Point, Cincinnati

Photograph collage taken from Taylor Park, Newport, Kentucky

Appendix 84 Stegeman